COMO DOMINAR A SUA MENTE PARA SER CONSISTENTE? | Guto Galamba — Transcript
Full transcript
- 0:00How do we master our minds to be
- 0:01consistent? The first point is for you
- 0:05to decide, for people to decide who
- 0:08they are, who they will be from now on,
- 0:11and to be. You will make mistakes, you
- 0:14will make mistakes. Forgive and fix
- 0:15things quickly, and it is all fine. Why
- 0:17do you think people give up?
- 0:18He is a professor, businessman, and
- 0:20speaker. Today's guest is Guto Galamba.
- 0:24We all live simultaneously in three
- 0:25levels of imprisonment, right? Either
- 0:28you have an imprisonment of your
- 0:30identity, it's not about who you want
- 0:32to be, but what you have decided to be.
- 0:34Imprisonment of ability. People
- 0:37transform "I don't know" into "I can't.
- 0:40" And the last is imprisonment of
- 0:41worthiness. In the imprisonment of
- 0:43worthiness, they have the ability to
- 0:44recognize value in others, but have
- 0:46difficulty recognizing their own value
- 0:47as also being capable of deserving it.
- 0:49How do you break this cycle? Hey
- 0:57everyone, welcome to another hot
- 0:59episode of "How Did You Do That?",
- 1:02because I'm bringing in a guy I really
- 1:03like. Talking to him is always
- 1:05thought-provoking, but also full of
- 1:06great insights. I wanted the audience
- 1:10to help me welcome Guto Caramba. Ladies
- 1:12and gentlemen, this is so good! I only
- 1:22want to do podcasts like this now, man.
- 1:23A different vibe here.
- 1:25Let's start. You're a people person.
- 1:27You really like people.
- 1:28A lot.
- 1:28You really like people. I've been with
- 1:30you at events. I know how much you like
- 1:33to share, like to connect. Obviously,
- 1:36you do this a lot digitally, you're a
- 1:39guy who produces a lot of content, but
- 1:41I've seen that when you're in front of
- 1:43people, not cameras, it seems like
- 1:45you're on another level, right? You get
- 1:47that immediate response. And the
- 1:50conversation I want to start with, Guto
- 1:53, today's "How Did You Do That?", is
- 1:56about mastering our minds to be
- 1:59consistent. You're a guy people look up
- 2:02to, you're a very consistent guy,
- 2:03you're very consistent in your business
- 2:05, very consistent in your health, a guy
- 2:07who promotes that a lot and sells the
- 2:09transformation you've gone through,
- 2:11right? You've been through everything
- 2:13you talk about.
- 2:15Oh, and you're a guy with a lot of
- 2:16consistency in your work, right? I see
- 2:19you going here and there, being the guy
- 2:21who...and I believe consistency is one
- 2:22thing, and it's a game first in our
- 2:24heads, you have to play the game of
- 2:25consistency, and I wanted to understand
- 2:27your mind.
- 2:29Understanding your mind won't be an
- 2:30easy mission for me, because you're a
- 2:32difficult person for me. You're like
- 2:35that, you have quick answers.
- 2:38I am, I have an ease in having very
- 2:40quick answers because I have a very
- 2:42vast repertoire,
- 2:44okay?
- 2:44But I didn't intentionally build that
- 2:47repertoire. I've always been very
- 2:49curious, but I've also always been very
- 2:51forgetful. So I always wrote everything
- 2:52down. If I open my notebook right now,
- 2:54there is something from 2013 noted down
- 2:56in that notebook.
- 2:57You always take a lot of notes.
- 2:58Always a lot of this, what is this?
- 3:01What's the name of this? What word is
- 3:03this? I search on the spot, I write it
- 3:05down, I increase my vocabulary, I speed
- 3:08up my way of speaking a lot, because in
- 3:10my head we all live simultaneously in
- 3:12three levels of imprisonment, right?
- 3:16Either you have an imprisonment of your
- 3:18identity, it's not about who you want
- 3:19to be, but what you decided to be. I
- 3:22saw a clip of yours that I already
- 3:25reproduced, but today I repeat it to
- 3:27myself, which is: what's the price?
- 3:30What's the prize? It's label-breaking,
- 3:31I read it. It's waking up at 5 am, I
- 3:33wake up. And I've always lived like
- 3:35that, but without intentionality and
- 3:37clarity. So I'm very good at taking
- 3:40things I see in others that they got
- 3:41wrong or self-promoting. Saying: "Wow,
- 3:44this can be applied to me." It's like
- 3:45I'm constantly acquiring skills for
- 3:48myself. Uh-huh.
- 3:49However, if we look at our
- 3:50brain structure, speaking in more
- 3:51scientific terms, the way our brain
- 3:53functions is just like a cellular
- 3:54telephone. When Apple, for example,
- 3:57made the iPhone, they assumed it would
- 3:59be beneficial for it to come with some
- 4:01apps.
- 4:02Fair enough? Do
- 4:03I have to use the apps? No. Can I
- 4:05delete some? Yes. Can I install new
- 4:07ones? Can I install new apps that I
- 4:09won't even use? Are all the apps I
- 4:12installed useful right now? But our
- 4:15brain is mom and dad. So they put a
- 4:18speed limit, a money limit, an
- 4:20environmental limit on your life, a
- 4:21limit on who you are, what you are
- 4:23capable of, what you deserve in your
- 4:25life.
- 4:26Very good.
- 4:27So it's biblical, but it's also
- 4:29psychological. Pray and watch 24 hours
- 4:32a day, not for others, but for yourself
- 4:34. So we vary a lot in our emotional
- 4:38state. It's not that I don't suffer,
- 4:40don't get sad, or don't get irritated,
- 4:41it's that I get out of a bad emotional
- 4:43state very quickly. Because I question
- 4:45myself all the time, why am I thinking
- 4:47this? I believe that the greatest skill
- 4:50right now is your ability to think
- 4:51about what you're thinking while you're
- 4:52thinking.
- 4:54Why do you think it's like this right
- 4:55now? Because of the overstimulation we
- 4:56have today.
- 4:57Because of the overstimulation. And
- 4:58because Brazil is the most anxious
- 4:59country in the world. In the world.
- 5:02It's the fifth most depressed in the
- 5:04world. Why do you think it's in that
- 5:05middle ground? Because the opposite of
- 5:07anxiety wouldn't be tranquility, it's
- 5:09security.
- 5:10Brazil is extremely unstable in any
- 5:12area you think of. You have no idea
- 5:14what's going to happen tomorrow. Wow,
- 5:15you know, I found out yesterday, I was
- 5:17shocked. A dozen eggs now has 10 eggs.
- 5:22It's not, it's not a lie. For our
- 5:25bubble, it's crazy. I'm not lying. You
- 5:28buy a dozen eggs and there are only 10
- 5:29eggs in the carton. This is not a joke.
- 5:31For a guy who earns R $ 1,000 a month,
- 5:33my brother, it changes the way his
- 5:35whole family eats in such a complete
- 5:36way. Man, it's
- 5:37crazy. So there's a lot of insecurity
- 5:40in anything you set out to do, both in
- 5:43terms of violence and emotional
- 5:45stability, we can't deal with the
- 5:47world's adversities because then comes
- 5:49the imprisonment of identity, right?
- 5:53Brazilians are very good at laughing at
- 5:55their own misfortune, that's why they
- 5:56remain miserable.
- 5:57But you think that doesn't end up
- 5:59hurting less?
- 6:00Yes, Caio, but when I use an antidote
- 6:03to hurt less, I don't take that problem
- 6:05so seriously and I start to increase my
- 6:07tolerance latency to that discomfort.
- 6:09Because in my conception there is no
- 6:11comfort zone, what exists is a safety
- 6:13zone.
- 6:14Uh-huh.
- 6:14Physiologically, our brains carry the
- 6:16same genetic load from millions of
- 6:17years ago. That's a fact. So the brain,
- 6:20during all these millions of years, has
- 6:22learned to do two things: save energy
- 6:24and keep us protected. Is there anyone
- 6:27shy here?
- 6:27There are
- 6:28genuinely shy people. Nobody is shy.
- 6:30I'm a liar. But let's pretend she
- 6:32raised her hand just so she wouldn't
- 6:34lose what a shy person doesn't even say
- 6:35, right? What if he calls me over there
- 6:38? If someone does that, people, I'm
- 6:41usually shy.
- 6:44So when a person repeats for years, "
- 6:46I'm shy," what does the brain do to
- 6:47protect it? It creates behaviors to
- 6:50validate this identity prison it has
- 6:52created. So, if I'm shy, when Guto asks
- 6:54, I don't even move. There were a
- 6:57couple there who looked up, like, "
- 6:58Don't sit me, for God's sake." So, she
- 7:00runs away from that. Why? Because an
- 7:02aggression, a counterpoint to identity
- 7:04for the brain, is like putting a fierce
- 7:06dog in front of it. A person who says
- 7:08they are shy, when they have to expose
- 7:10themselves, feels the same thing as a
- 7:12real danger. Sweating, tachycardia,
- 7:14hyperventilation, it's the same thing.
- 7:17Because for the brain, this triggered
- 7:19fear is the same as a real fear,
- 7:21because it goes against the identity
- 7:23that has been constructed. So we have
- 7:25to start breaking down that identity.
- 7:28Look, everything I believe I am, I
- 7:29really am. And how do I stop being that
- 7:33? There is a way, this has to be
- 7:36overcome, but it's a constant
- 7:38self-analysis, because everyone here,
- 7:40regardless of their field, works with
- 7:42people.
- 7:43Very few people study people.
- 7:45What are the other two? Imprisonment.
- 7:46I'm curious.
- 7:47Capacity,
- 7:48okay?
- 7:49What usually happens in a prison of
- 7:51capacity? People transform "I don't
- 7:54know" into "I can't." They are
- 7:56completely different things. "Look, I
- 7:58don't have Caio's ability to speak so
- 8:00well, so I can't speak well." No. What
- 8:02did Caio do to learn? I can do that too
- 8:05. And the last one is merit, which is a
- 8:08little harder to understand because it
- 8:10deals a lot with emotions, which is
- 8:12more or less like this. I see Caio,
- 8:15Joel, and Flávio there in the MLS. It
- 8:19was a lecture in Italy, right? Yes. Nub
- 8:22Park.
- 8:23Sensational at Nub Park and everything.
- 8:25I get excited, man. I'm happy. I
- 8:27comment, I commented. How did you do
- 8:29that? God, I'm amazing. Then I'm like,
- 8:32wow, this is amazing. And then I see
- 8:35the envious people talking nonsense
- 8:37like ninjas. Who are you? Where did you
- 8:39play? And everything's fine and all
- 8:41that. But there are people who look at
- 8:44that and say: "That person is taking a
- 8:46place that's not for me." In other
- 8:49words, in the prison of merit, they
- 8:51have the ability to recognize the value
- 8:53in others, but have difficulty
- 8:55recognizing their own value as also
- 8:56deserving it.
- 8:58How do you break this cycle? Do you
- 9:00think so?
- 9:00Every prison has keys, okay?
- 9:02Right? I built a thesis. This thesis
- 9:06has 1500 randomized scientific articles
- 9:08. Claudinho helped me write the thesis.
- 9:101500 randomized articles. She has my
- 9:12coaching training, which I did with
- 9:14Paulo Vieira.
- 9:14Yes.
- 9:15And my specialization in positive
- 9:16psychology. Within positive psychology,
- 9:19which is a new branch of psychology
- 9:20created by Martin Seliman some time ago
- 9:22, there's a periodic table of virtues
- 9:24and character strengths. I call
- 9:26character strengths keys to unlock
- 9:28these prisons. Just to give a better
- 9:30analogy for people to understand. All
- 9:32of that is a skill that can be trained.
- 9:35For example, a person who has low
- 9:37self-worth and can't see themselves in
- 9:38a good light has a poorly trained
- 9:40perspective. Perspective is my ability
- 9:43to seek to see something positive or
- 9:46negative if I've been trained for it. A
- 9:49person who complains too much, for
- 9:51example, complaining isn't the problem,
- 9:53complaining is the behavior to validate
- 9:55the identity that everything goes wrong
- 9:57in my life. So they look for problems
- 9:59in everything to validate their own
- 10:00identity. How do I break that? I create
- 10:02a different perspective. Everyone here
- 10:04has had a bad day, woken up late,
- 10:06spilled coffee, said: "Today is going
- 10:08to be a drag."
- 10:09And what was the day like? Awful.
- 10:11Because I started looking for arguments
- 10:14to validate what I believe is going to
- 10:16happen. And now? What if the coffee
- 10:18spills? I wake up late and say, "Better
- 10:20, despite that, today is going to be
- 10:22sensational." And I change the music, I
- 10:24yell twice, I'm toothless, I am
- 10:26fighting with my wife, I go over there
- 10:28and plant a big kiss on her mouth. Look
- 10:30, how my emotional state changed.
- 10:32Changed. And now what am I going to
- 10:33look for in things? Positive things,
- 10:35man. All the time. Because we're biased
- 10:38towards the negative. Why? Because it
- 10:40saves energy and the negative doesn't
- 10:42move you. So I'm also protected. I'm
- 10:44always in the same place that, however
- 10:46uncomfortable it may be, is safe
- 10:48because it's familiar. An example of
- 10:51this, a financial ceiling.
- 10:53Fair enough.
- 10:54Several here. I've been through this,
- 10:56you must have too. You hit a financial
- 10:58ceiling, and then what do you do? You
- 10:59go back to your old behaviors, because
- 11:01that's very unknown and insecure. So I
- 11:03go back to where I was. Then I become
- 11:06more disorganized, I slow down a bit, I
- 11:08create problems in my marriage to
- 11:11justify working less. I went through
- 11:14that recently, right? Rebeca would
- 11:16arrive: "Oh, why a clock? And this
- 11:18empty house, there's no one here, I
- 11:19don't even know anymore." And I started
- 11:20to get desperate. And then I started
- 11:22performing worse. Before long I said: "
- 11:24Man, I'm screwed. So I'm earning less
- 11:26money." I said, "What's going on? How
- 11:27do I solve this? It's not by getting
- 11:29angry with her. Honey, sit here, we
- 11:30have to stick together, man. I'm doing
- 11:32this for us. This is an alignment of
- 11:34expectations that I had already aligned
- 11:35with her, right? When I proposed to
- 11:37Rebeca, I lived in Jurerê,
- 11:39okay?
- 11:40And then João Bernardo came along,
- 11:41because when a couple in love moves in
- 11:42together, it's either divorce or a CPF
- 11:43[Brazilian tax ID], right? So I got the
- 11:45CPF,
- 11:46and the business model I had was very
- 11:48unstable, man. I was making 1.5, 2
- 11:51million a month for a couple, man,
- 11:53sensational, high margin, just selling
- 11:55services online. But my need to be
- 11:57visible to sell every day was very high
- 11:59when I did live streams. I sold R $
- 12:0250,000, R $ 70,000, when I didn't, I
- 12:03sold five. So I had to be visible all
- 12:05the time. And what if I get sick? What
- 12:08if I die? What about my family's
- 12:10security? What money should primarily
- 12:12serve to provide security for me?" To
- 12:13my family. I said, "Honey, we have to
- 12:15go to São Paulo." I was already coming
- 12:16here a lot for podcasts, lectures, and
- 12:18everything. She said, "São Paulo, I'm
- 12:19not going." I said, "No,
- 12:20how did you resolve this issue?"
- 12:21Out of nowhere. Then I said, and a
- 12:23phrase came out of my mouth that wasn't
- 12:25constructed by me. God told me to say
- 12:28it,
- 12:28okay? And I believe it was Him, I want
- 12:31to believe it was Him, I turned to her
- 12:32and said, "Give me 10 years, I'll
- 12:34retire three generations of the family.
- 12:35" The moment I said it, I said, "Don't
- 12:37accept it, for God's sake, I don't know
- 12:38how I'm going to do that." I swear, I
- 12:42said, "Man, I'm crazy, but it came out
- 12:44like that because I believed at that
- 12:46moment that I had to say that." She
- 12:48looked at me and said, "10 years is a
- 12:50lot." I said, "Okay, Rebeca, 5 years,
- 12:53now it's going to be 3 years of madness
- 12:55. Will you be able to handle it at home
- 12:57?""She made a grandpa. Every day she
- 12:59forgets that she made that agreement
- 13:00with me. And what am I supposed to do?
- 13:03Realign expectations again. Because
- 13:07every time we surpass a financial and
- 13:09conscious limit, it's like we're
- 13:11bursting the bubble.
- 13:12Fair enough. Have you
- 13:13heard that thing? You live in a bubble,
- 13:14everyone lives in a bubble. Ours is
- 13:16cool, you can come too. But there's a
- 13:18price to pay.
- 13:19And every time I burst the bubble,
- 13:21people will be left behind. From the
- 13:24moment you try to burst that bubble,
- 13:26whether cognitively or financially or
- 13:28through new behaviors, you haven't yet
- 13:31decided who can be left behind, you'll
- 13:33always come back. I decided who can't.
- 13:36My wife and son won't be left behind,
- 13:38the rest will.
- 13:40Wow!
- 13:40Because sometimes, Caio, we, for
- 13:42example, with our parents, we, well, I
- 13:44come from a humble family, we want to
- 13:46offer the best, but the best for them
- 13:48is bread with a fried egg, with a
- 13:49little butter. Well, they don't want a
- 13:51lobster at the banquet, no way!" Old
- 13:53man. Let's stay at the Tangar, in the
- 13:55Rosewood. He doesn't want to, man. He
- 13:58wants to be at home. He wants to relax.
- 14:00He wants to rent that small beach house
- 14:02with a mattress in the middle of the
- 14:03living room. He doesn't want a mansion.
- 14:06So, sometimes we try to force the
- 14:07person to come into our bubble, but
- 14:08they don't want to. Let them stay there
- 14:10, man. If they need to, we'll come back
- 14:12and back again.
- 14:13Back and back again. But my new place
- 14:15is this. Who won't stay? My wife and my
- 14:17son. Everyone else can stay. Because a
- 14:20large part doesn't want to pay the
- 14:22price and a large part isn't interested
- 14:23. And that's okay. As long as I haven't
- 14:27decided this in my head, my brain will
- 14:29always make me behave in ways that lead
- 14:31me back to where I believe I belong or
- 14:33deserve to be. Because it's instinctive
- 14:36for us to belong to groups for survival
- 14:38.
- 14:38Uh-huh. All the time you connect with
- 14:41different groups as a security
- 14:43mechanism. That's a basic tribal
- 14:45formation.
- 14:47But it's when we transmute that into
- 14:48positioning, which is what we were
- 14:50talking about, as well as already...He
- 14:51watched Vikings,
- 14:52not
- 14:53the series.
- 14:54There are classic scenes in Vikings
- 14:56where two groups hate each other, but
- 14:57together they hate another group even
- 14:59more. What do they do? They unite to
- 15:01destroy the guy and then go back to
- 15:03fighting. The internet is the same
- 15:05thing. People follow each other because
- 15:07they agree to disagree on something,
- 15:08not because they agree with everything.
- 15:11What is my flag? What is my common
- 15:15enemy? A marketing-focused discussion,
- 15:17but it makes sense. My common enemy
- 15:18isn't another person. It's the
- 15:20principles and values they defend that
- 15:22affect mine. If I'm pro-family, if I'm
- 15:25God-fearing, I position myself against
- 15:27everything that goes against that.
- 15:29Because within a funnel of structuring,
- 15:32of positioning, I say at the top of the
- 15:34funnel who I am, in the middle of the
- 15:37funnel what I solve. And at the bottom,
- 15:39how do you find me? Few people say who
- 15:41they are because they haven't decided
- 15:43who they're going to be. Within the
- 15:48game of consistency, maintaining
- 15:49consistency. Ah, you gave an example
- 15:53throughout, even this realignment with
- 15:56your wife, all expectations. The How
- 15:59much do you believe the expectation
- 16:02game is crucial to consistency? Is it
- 16:05all about expectation? Do we give up?
- 16:08What is the logic behind giving up? Why
- 16:10do people give up on things even when
- 16:11they are good for them? Because giving
- 16:13up on what doesn't matter to us, I
- 16:14think that's even wisdom.
- 16:16Perfect.
- 16:16But giving up on what, man, will be
- 16:17really good for you? Good.
- 16:19Why do you think people give up? We
- 16:21have to understand if they are actually
- 16:23aware of the problem and if they are
- 16:25actually aware of the price to be paid
- 16:26to solve it. I talk a lot about dealing
- 16:29with overweight people, for example.
- 16:30And I always ask in lectures, who
- 16:32considers themselves overweight? Then
- 16:33the person raises their hand, that's
- 16:34great. Then I stand up. Then I start
- 16:37explaining that. Why? There are three
- 16:39ways to get someone to do what needs to
- 16:41be done.
- 16:41Ah, you tell the person to stand up. I
- 16:43do it.
- 16:43I talk. If they don't want to, that's
- 16:44fine. I'll move on to someone else.
- 16:45Are you
- 16:45afraid of...Embarrassment. That's all
- 16:48that motivates others. There's nowhere
- 16:50to run to make a significant change at
- 16:51that moment. Fear of embarrassment.
- 16:54Stand up. And I ask: if you were at
- 16:56your ideal weight, would you perform
- 16:58better at work? You would. If you were
- 17:01at your ideal weight, performing better
- 17:03at work, would you make more money? You
- 17:05would. Would that bring more security
- 17:07to your family? Would it allow you to
- 17:09fulfill dreams? Yes. Helping other
- 17:12people too. The person gets excited.
- 17:14How long have you had this awareness?
- 17:16Because maybe she doesn't have that
- 17:17awareness. I brought it up at that
- 17:18moment. Oh, I've known this for 5 years
- 17:20. I mean, wow, that's great. For 5
- 17:22years I've known that if I lose weight
- 17:23and get to my ideal weight, I'll
- 17:25perform better at work, make more money
- 17:26, fulfill more dreams of security for
- 17:28myself, my family, and help people. So
- 17:30repeat after me. I...then she says, "Oh
- 17:33, she hates me." Because that's the
- 17:36only explanation. And then I create
- 17:39this break to bring up another thing,
- 17:41which is one of the three prisons.
- 17:43Either she can't lose weight. Let's
- 17:46take the example of women and weight
- 17:47loss, for instance.
- 17:49But there's a correlation between
- 17:50financial performance and weight. A
- 17:52huge one. There really is.
- 17:53Why? A person who is overweight has
- 17:56hormonal imbalances.
- 17:57Yes. I'm not going to say that's
- 17:58everyone because there will be 1%who
- 17:59aren't, and that's okay. Just like
- 18:00there are 1%of people who smoke and
- 18:02have no problems. That doesn't mean
- 18:03cigarettes are bad. No, they're not bad
- 18:04.
- 18:05I understand.
- 18:05We usually take the exception and turn
- 18:07it into the rule, right? So, a person
- 18:09who is overweight has completely
- 18:10unregulated testosterone, extremely
- 18:12high cortisol, and dopamine, which is
- 18:14the neurotransmitter responsible for my
- 18:15desire to do things, is out of balance.
- 18:18So, my impulsivity to do stupid things
- 18:21is very high because cortisol is a
- 18:23stress hormone. Testosterone is what
- 18:25gives me that drive to do what needs to
- 18:27be done. And dopamine acts mainly in
- 18:30the prefrontal cortex, which is where
- 18:31decision-making happens. So, if
- 18:34everything is...Messy, am I going to
- 18:36make good decisions? No way. Either
- 18:38I'll give someone an unnecessary
- 18:40dressing-down, I'll lose my temper, or
- 18:42I'll take impulsive actions when
- 18:44closing a deal and complicate things
- 18:45later. So, there's a direct and
- 18:48proportional relationship between
- 18:49physical, mental, and emotional
- 18:50overweight and business performance.
- 18:57And when you were being funny, right?
- 18:59Because it ends up being funny that
- 19:01when you do something against something
- 19:03good that benefits you, it's like, "I
- 19:04hate myself," but people don't have
- 19:06that awareness.
- 19:07Yes.
- 19:09But I believe that nobody wakes up
- 19:10wanting to make things worse.
- 19:13They want to stay safe.
- 19:14Nobody wakes up wanting that. I've
- 19:16never seen a person say, "Man, may
- 19:18today be a disaster for me." I don't
- 19:20know people like that. But why do you
- 19:24believe it's difficult to balance
- 19:29action and what I want? Because for the
- 19:33brain, it doesn't matter what you want,
- 19:35what matters is that you repeat it as
- 19:36behavior.
- 19:37Hold on, say it again.
- 19:38For the brain, it doesn't matter what
- 19:40you want,
- 19:40okay?
- 19:41What matters is what you repeat. In
- 19:42terms of behavior,
- 19:44I want to make a lot of money. I do
- 19:46this in lectures. I say, "Okay, I'm
- 19:48going to do the following, do a test."
- 19:49Then you guys here, think of a number
- 19:52that, when you start making money,
- 19:54you'll say, "Wow, I'm on fire, I'm
- 19:56making it. I won't even tell my family,
- 19:58otherwise they'll ask for money.""You
- 20:00know that feeling when you stop
- 20:01choosing food from the menu on the
- 20:03right side? It's awful, isn't it? Then
- 20:05you think, 'I'll eat this, damn it.' I
- 20:06don't even like fish. What a drag. I'll
- 20:08have to eat this because it's all
- 20:09that's available. 'What's the best wine
- 20:11?''No, the best wine is this one here.'
- 20:12It's a horrible feeling, but everyone's
- 20:14been through it. So, the trick is to
- 20:18bring a level of awareness to her so
- 20:20she starts to realize that repeating
- 20:23the behavior is an attempt to keep her
- 20:25safe all the time in what is known.
- 20:29What do I need to do? Increase my
- 20:31tolerance for discomfort. It's not like
- 20:34Gurgel says to get comfortable in
- 20:35discomfort, no. It's about increasing
- 20:37tolerance for discomfort. Because
- 20:39everyone here now has something
- 20:40uncomfortable in their life. But the
- 20:43tolerance is high because it's been
- 20:44there for a long time. Because for the
- 20:46brain, that environment is already
- 20:48known. It hasn't died, man. You're 10
- 20:50years in debt, you're paying off one
- 20:52credit card with another. You even
- 20:53learned that from your mother. Didn't
- 20:54you?
- 20:55Uh-huh.
- 20:55So I just reproduce it. I reproduce it.
- 20:57It's..." That's life, man. And I start
- 20:59to accept that, man, maybe it's not for
- 21:01me. Maybe it really is, maybe Caio has
- 21:05a different divine light. And I start
- 21:07repeating that in my head. When I
- 21:10repeat the words I use, my brain starts
- 21:12to internalize it and find behaviors to
- 21:14validate it, because negativity
- 21:16paralyzes me, so I don't waste energy.
- 21:20It does that all day long. So what do I
- 21:23have to do? First point, separate
- 21:25emotion from reason a little.
- 21:27Engenheiros do Avaí have a wonderful
- 21:29phrase. We need to learn to feel
- 21:31intelligently, to think emotionally. To
- 21:33feel intelligently. What am I feeling?
- 21:37Why am I feeling this? Man, sometimes
- 21:40I'm in traffic, I start arguing with
- 21:41Rebeca out of nowhere, I'm crazy. There
- 21:43wasn't even an argument, there's no
- 21:45reason. And then I get that out of my
- 21:46head. I don't want to think about that.
- 21:47My wife is wonderful, everything is
- 21:49fine, everything is calm. Sometimes I
- 21:50start to doubt myself. I say, why me "
- 21:52Am I doubting you? Man, what I've built
- 21:54so far, I'm awesome, man. I'm going to
- 21:56be even more so. I start reproducing
- 21:58this and then I'll have behaviors that
- 22:00validate this new identity. So,
- 22:01everyone thought about the revenue. If
- 22:04you agree, just memorize the word. A
- 22:09person who makes this kind of money
- 22:11every month is disciplined, confident,
- 22:14reliable,
- 22:15temperate? Temperate doesn't mean
- 22:17tempering, okay? It means self-control.
- 22:20This person is persistent, resilient.
- 22:23Look how cool. Who likes magic?
- 22:26I like magic.
- 22:27What are you not yet? That's why the
- 22:31money isn't coming in, man. You're not
- 22:33the person who has the maturity to
- 22:34handle this responsibility yet.
- 22:37Whoever makes this kind of money is
- 22:38disciplined, but I'm not. Whoever will
- 22:39be this money is self-controlled, but
- 22:41when my husband does something around
- 22:42the house, I unload everything on him.
- 22:43Self-control is all the time. I saved
- 22:45you there now. Understand? Who I'm not
- 22:49and who I know I need to become. And
- 22:52then comes the big insight, ..." That's
- 22:54where I start to distance myself, to
- 22:56move away from environments that either
- 22:59reject or ridicule new behaviors. You
- 23:01start making money, and a friend comes
- 23:02along and says, "Oh, you're getting
- 23:03rich, you don't talk to poor people
- 23:05anymore, do you?""Cut it out of your
- 23:08life." Because at that moment, if
- 23:11you're not in a good emotional state,
- 23:12you'll say, "No, man, but I'm a good
- 23:14person, I talk to everyone, I don't
- 23:15want money." This isn't a Cartesian
- 23:19construct; it's a construct of years of
- 23:21repetition. Want to see something?
- 23:24Complete this with me. Money doesn't
- 23:25bring
- 23:26happiness.
- 23:27And what matters is being
- 23:28happy.
- 23:28Make money.
- 23:30How? How? If your idols said, "Money
- 23:33doesn't bring happiness, what matters
- 23:35is being happy," what does the guy do
- 23:37now? He enters a conflict of
- 23:39incoherence. And if the brain likes to
- 23:41conserve energy, everything it hates is
- 23:43incoherence. So, to do what you asked,
- 23:46we need to reduce the distance between
- 23:48what we think and what we say, and
- 23:49between what we say and what we do, so
- 23:51that at a certain moment my thought
- 23:53becomes my action. That's the winning
- 23:56goal. And it's very difficult; usually
- 23:58people say they perceive an area for
- 24:01improvement on their own,
- 24:02okay? It's very difficult for us to be
- 24:05both the object and the observer. But
- 24:08there are people watching us. At home,
- 24:10there is no one there to guide you;
- 24:12there is no figure of a coach, a mentor
- 24:14, an advisor, or even a friend who
- 24:15sometimes, man, has just a little more
- 24:17experience. You believe that's a good
- 24:21start for a person to become a good
- 24:23object and a good observer of the
- 24:25things they need to do,
- 24:27right? The first moment is, as I said,
- 24:30everyone works with people, and when I
- 24:31want to get to know someone better, I
- 24:33do what we're doing. I talk to them.
- 24:36When was the last time you talked to
- 24:38yourselves? But like, talking is
- 24:41something you've owed, brother. Sit
- 24:43down and talk. What the hell are we
- 24:45doing? You're crazy. Well, I saw a clip
- 24:48the other day that said: imagine your
- 24:51life is a movie and everyone's watching
- 24:54. What would people be yelling at you
- 24:56on the screen to do right now? Everyone
- 24:59knows something, like, get out of there
- 25:02, quit that job, propose to her already
- 25:05. That's it. And everyone knows what
- 25:09they have to do, but it's scary because
- 25:11it's an unknown place. And what is The
- 25:13unknown is insecure for the brain. What
- 25:16skill do I need to train? Bravery,
- 25:18courage, perspective. If I don't know
- 25:21how to love learning, I have to enjoy
- 25:23learning. Caio, that has a price. And
- 25:28everyone, when they leave a bubble,
- 25:30will go through a limbo of loneliness
- 25:32until they find their new tribe. So,
- 25:36there are people watching us now who
- 25:38are feeling bad, feeling alone. That's
- 25:40how it is. Until you have the behaviors
- 25:44that fit into the new tribe, you're not
- 25:46accepted there. That comes with life.
- 25:50Intentionally, I have to frequent these
- 25:52environments where people are. Man, I
- 25:54want to get married. There was a guy in
- 25:56Florianópolis when I lived there who
- 25:57said he wanted to get married, but it
- 25:58was very difficult. He said, "Brother,
- 26:00every weekend you're with a different
- 26:01woman at a different party, man.""You
- 26:03don't want to get married." When I
- 26:05lived in Florianés, when I wanted to
- 26:07get married, I said, "Dude, I'm not
- 26:09going to have anything with anyone for
- 26:10as long as it takes until I find my
- 26:12wife, a year until I find Rebeca.
- 26:14Nothing, right? Nothing." How did I
- 26:19make the difficulty easier? I distanced
- 26:22myself from all my friends to go to all
- 26:23the parties. That's a decision, man.
- 26:26Decision is a word that comes from
- 26:27Latin, meaning division. Cutting. What
- 26:30is it and who do I have to cut so that
- 26:32my behaviors can flourish and prosper?
- 26:36Everything is in the environment. The
- 26:37environment is always a prison that
- 26:39enhances identity, capacity, or merit.
- 26:42I never had a super sporty two-seater
- 26:44car.
- 26:44Never.
- 26:45Because it's a selfish car, it only
- 26:47fits two people.
- 26:48It's logical and makes sense. But that
- 26:51phrase was never coined by me. It was
- 26:54my father who said it to justify not
- 26:56being able to buy one. And who did I
- 27:00use it for?
- 27:01For you.
- 27:02For myself, man. Because I heard that
- 27:04for years. For years. The prison is
- 27:07formed by repetition. What have you
- 27:09been repeating or hearing for years?
- 27:11How many years in your life? How did
- 27:14you realize it was your father who
- 27:15planted that idea in you? Because there
- 27:16are a lot of people who repeat things
- 27:18and don't even know who put them there,
- 27:20or why they were said, or even if they
- 27:21accepted them truthfully, they just
- 27:23absorbed them. How do you cut that off?
- 27:26That was a huge self-analysis you did.
- 27:28Why do I think convertibles are selfish
- 27:30cars? Oh, because I heard that. Who
- 27:32said it? But why did they say it? Oh,
- 27:34because of power, man. So, it's
- 27:36because people, I think, they don't
- 27:38want to pay the price of seeing the
- 27:40father who unintentionally complicated
- 27:42their life. My father is imperfect, man
- 27:46. I love him a lot, even though he's
- 27:48imperfect. It's all good. For my father
- 27:51to have passed on wrong things to me,
- 27:53how many wrong things did he receive
- 27:54and filter? From everyone here, they're
- 27:56awesome. So, when I lovingly see the
- 28:00mistake, I've already forgiven, man. So
- 28:02, I'm willing to see where it came from
- 28:04. It was this, look. But it wasn't on
- 28:09purpose, man. It was a way for him to
- 28:11pass it on You know what he believed
- 28:13was right. Anyone over 40 here, I'm
- 28:15sure their parents made them pay into
- 28:16social security.
- 28:20Why? Because in their minds, in their
- 28:22prisons, that was what was best for you
- 28:24. You have to have the intellectual
- 28:27maturity to say, "Dad, I love you, but
- 28:29I disagree, man." If I want advice on
- 28:33spirituality and faith, it's my dad I
- 28:35call, he's the one I turn to. Oh, I'm
- 28:38having trouble with this and all that.
- 28:40Why? Since I lived with them, every
- 28:44Sunday at 6 PM, he would start a live
- 28:46stream on YouTube to read a passage
- 28:48from the Gospel and discuss what he
- 28:50thought about it. Right after he
- 28:53finished the live stream, at 8 AM sharp
- 28:56he would gather the family to open the
- 28:58Gospel, talk about it, and discuss it
- 29:00with the family. At 14, my brother
- 29:02would get angry. "Damn the Gospel,
- 29:06panicking, how unfair. Much better to
- 29:09watch pancakes." I didn't want to go.
- 29:11And he didn't force me. Sometimes he
- 29:13was fighting with my...Mom, my mom
- 29:14didn't sit down either. He did it all
- 29:17by himself. Today we have that in my
- 29:22house.
- 29:23How can I be mad at this guy, brother?
- 29:25I choose what I'm going to pick up and
- 29:27carry. That's the level of awareness.
- 29:30Not everything he went through was bad,
- 29:31but what was bad I leave to him, man.
- 29:33It's his thing. He has to know how to
- 29:35deal with these things now. Yeah,
- 29:37that's what we have to understand. Me
- 29:39disagreeing with my father doesn't make
- 29:40me a bad son, on the contrary, I'm
- 29:41honoring him because I'm being better
- 29:42than him.
- 29:44The only way to honor your father and
- 29:45mother is by being better than them.
- 29:47But being better than them means going
- 29:49far away. Today in training I saw a
- 29:52quote from Gurugel. How are you
- 29:55training with gitos? Today's training
- 29:57was difficult. He separated us into
- 30:01groups of three and the dynamic was as
- 30:03follows: you did a roll with everyone,
- 30:05then three rolls and then you went to a
- 30:08more difficult group and then you did
- 30:10three, went to a more difficult group,
- 30:12three to a more difficult group. It's
- 30:15difficult. And the phrase he brought up
- 30:18, I think it was from Thomas of Jachin,
- 30:21that the path to heaven may seem like
- 30:23hell, and the path to hell, beware, it
- 30:25may seem like heaven. That's wonderful.
- 30:29And how do you see difficult things?
- 30:34How are you able to see the trail of
- 30:36things I have to do? For example, you
- 30:38said some things that people say, "Wow,
- 30:40why didn't I think of that before?" How
- 30:42do you believe? Do you believe that
- 30:44difficult things, like recognizing the
- 30:46actions that leave that trail, right?
- 30:48How do I recognize the trail of
- 30:50something and a path that I have to
- 30:52take? Everything has a very cool TED
- 30:56Talk called "How to Make Hard Choices"
- 30:58with Hut Cheng. She was a lawyer, then
- 31:00she switched to psychology, she did a
- 31:02doctoral thesis, a master's thesis, I
- 31:04don't remember now, on how to make
- 31:06difficult decisions. Exactly, Justil,
- 31:08isn't it wonderful? She says
- 31:10that for the brain it's very easy to
- 31:11make easy decisions when they are
- 31:13mathematically tangible and calculable.
- 31:15I want to find the highest number. Is
- 31:17one better than four?
- 31:18Four.
- 31:19Four. Now, I want to live in the
- 31:21countryside or in the city. In the
- 31:22countryside I earn less, but I have a
- 31:23better quality of life. In the city I
- 31:24earn much more, but I have a lower
- 31:26quality of life. It's not tangible to
- 31:29know which is better. Is it better to
- 31:31get married or stay single? That's how
- 31:33a person goes. When it's not
- 31:35numerically and mathematically tangible
- 31:37, every decision becomes difficult. And
- 31:39she says the following: "There comes a
- 31:41time when we have to stop rationalizing
- 31:43. If I had a coin with heads and tails
- 31:47and I tossed it, I'd be hoping it would
- 31:49land. What? That's where it has to go.
- 31:56So I rationalize until I get to the
- 31:58point where I say: 'Brother, now let's
- 31:59go, I feel in my bones that it's going
- 32:01to go that way, man.' Now, with this
- 32:05depth, I have to be willing to
- 32:06understand all the problems that will
- 32:08happen when this decision is made.
- 32:11People will be left behind, there will
- 32:13be criticism, there will be
- 32:14controversies, there will be people who
- 32:16will say you are arrogant, presumptuous
- 32:18, a charlatan. It will happen. If
- 32:21you've already decided who you are,
- 32:23nothing they say can become yours. The
- 32:28criticism of others, that's why I say
- 32:30you can't cancel me. No, you can't,
- 32:34because I'm real, brother. Canceling my
- 32:38vision is the inability to stand by
- 32:40what you said.
- 32:42Say it again.
- 32:43Canceling is the inability to stand by
- 32:45what you said. If you disconnected, if
- 32:49not If nothing was being recorded, it
- 32:50would be exactly as it is now. Maybe
- 32:52one or two more swear words. I like
- 32:56recording with you because I'm more
- 32:57polished. I swear to God, it helps me a
- 32:59lot. You know why? It's true, you let
- 33:01it slip. I don't think you've let any
- 33:02slip yet.
- 33:03I think two. I'll count. During the
- 33:08live streams I used to do, my dad
- 33:09watched them, I did 279 live streams in
- 33:112023. All the" good morning "live
- 33:12streams.
- 33:14The sun is already rising there. And if
- 33:17you say everything and leave saying I
- 33:18don't like you and so on,
- 33:20unintentionally I started to create a
- 33:21flag. Yes or no? Yes.
- 33:24Am
- 33:25I right-wing or left-wing? I've made
- 33:27that very clear there. That's the first
- 33:29point. And then I would do the live
- 33:32streams and my dad would send me a
- 33:33WhatsApp message:" Guto, seven
- 33:35completely unnecessary swear words
- 33:36today. "" He kept saying I didn't know
- 33:41anything. I'd send it back. Nothing, my
- 33:43foot! What does my dad understand? The
- 33:44internet. And me, in my super arrogant
- 33:47way, not allowing myself to be wrong. '
- 33:49Take a look at this, man. Let me see
- 33:50this.' Until a mother sent me a direct
- 33:53message. 'Guto, I watch your live
- 33:56stream every day, but I'll have to stop
- 33:58. Why? Because it's when I take the
- 34:01kids to school. I can't hear it,
- 34:03there's too much swearing. I wanted my
- 34:05children to hear it because you say
- 34:07very good things to them.' Then I said,
- 34:09'Damn, my dad was right, I could have
- 34:10listened before, right?' "" And then I
- 34:13started doing what? I'm going to stop
- 34:16swearing. No, for the brain it's very
- 34:17distant, we say 200 swear words and
- 34:18nothing happens. I created strategies.
- 34:22I would start the live stream saying, '
- 34:23Guys, I have five swear words today,
- 34:25help me out.' Delegate, because instead
- 34:28of you saying, 'I don't swear,' what
- 34:30are people going to look for? Swear
- 34:32words to tell you, 'Oh, you're wrong,
- 34:33you're screwed, you idiot, you don't
- 34:35keep your word.' Guys, I have five,
- 34:37help me out. A real Franklin effect.
- 34:40When you ask for help from someone who
- 34:41admires you, the person feels an absurd
- 34:43pleasure, man. 'I'm helping Guto, man.'
- 34:45That exists. So, people would say, 'Oh,
- 34:47Guto, that's four already,''Guto, be
- 34:48careful,' and so on. And I say this in
- 34:51lectures today, man, a well-placed '
- 34:53swear word' is fine. Now, up to that
- 34:56point, you don't need more than that,
- 34:59you know? So, when I did 279 live
- 35:01streams, without making a mistake, 7:30
- 35:04This morning, I did live streams from
- 35:06Chile, Noronha, Dubai, Roraima, which
- 35:08is farther than Dubai. I did live
- 35:12streams from all those places at the
- 35:14same time. When you follow me and see
- 35:17me doing 279 live streams without
- 35:19making a mistake, I automatically
- 35:22become disciplined, confident, and
- 35:24reliable. That's how I behave. It's not
- 35:30about what I say. The way I speak in
- 35:33the audiovisual context is more
- 35:35important than the spoken content. And
- 35:38in that context of influencing people,
- 35:40they watched your live stream while you
- 35:43headed to the car, and I recall you
- 35:45picking up your cup of coffee. I have
- 35:50an interesting question for you. I'm
- 35:52even curious about the answer. Lawyers
- 35:54are here. We have a moment here on "How
- 35:59did you do that?" I'm going to ask you
- 36:03a very interesting question. This
- 36:05moment is offered by a brand that we
- 36:07admire, really like, and is a super
- 36:09partner of "How did you do that?",
- 36:11which is Cafe Narmy. It's part of my
- 36:13routine, part of my habit. I'm a fan of
- 36:15the brand, but long before the
- 36:16partnership. I'm a guy who drinks super
- 36:19safe coffee every day. Mornings. We're
- 36:23having coffee here, by the way. And I
- 36:25want to ask this question. If you were
- 36:27to have a super coffee with someone,
- 36:30people would have coffee with you in
- 36:32the morning, at 7:30 am, it was a
- 36:33scheduled time, and people would say, "
- 36:35I'm going to have coffee with Guto."
- 36:38Who would you invite to have this super
- 36:40coffee? They could be alive or not? No.
- 36:49Okay. I think today I'd want to talk to
- 36:52my son to understand what's going on in
- 36:54his head. I swear, really.
- 36:57Like, the slightly older version of
- 36:59your son.
- 36:59It's like, if he were older and I had
- 37:01that opportunity, it would magically
- 37:03happen. He'd be older and come back. "
- 37:05Son, what am I doing wrong? What are
- 37:07you observing that you can't tell me
- 37:08yet? Help me out." I think I'd want
- 37:11that. I would want to talk to my older
- 37:14son to ask him what kind of [ __ ] he is
- 37:15seeing these days that I am not seeing
- 37:16myself. Has
- 37:16your father ever asked you that
- 37:17question?
- 37:18No, no. Worse than a good, good
- 37:21question. He hasn't.
- 37:23No, she didn't, she didn't, she didn't.
- 37:24But, but there was a time, damn, how
- 37:26long does it take, you know?
- 37:28Because my friend,
- 37:30brother, everyone asks when the next
- 37:32one is coming. Today Rebeca wanted
- 37:34three. In the afternoon she wants to
- 37:36push João back. So, I don't know when
- 37:38the next one is. I'm there, I'm trying
- 37:41my best. And then there was a time when
- 37:44I called my dad, saying, "Dad, damn, my
- 37:47mom is complaining a lot and I don't
- 37:49know what, and Rebeca is kind of
- 37:50similar, what do you do?" He says, "
- 37:52Play dumb, man. When she arrives,
- 37:55that's it, man." It's true. Look, you
- 37:57don't even need to do it. She won't
- 37:59even remember. She didn't even want me
- 38:00to do it. Ah, I started doing that. It
- 38:04works, man. One thing I have with
- 38:06Rebeca today, she arrives, look, we
- 38:08have to talk. The first question I ask
- 38:10is, "To solve or to listen?" Because we
- 38:13, men, while the person is talking,
- 38:14we've created 12 solutions and she'd
- 38:16get irritated because she didn't want
- 38:18to solve it, She just wanted to
- 38:19complain. And today I learned that she
- 38:22just wanted to listen, she just wanted
- 38:23me to listen. Oh, I need to talk to you
- 38:25. I say, you can talk. Is it to listen
- 38:27or to solve? To listen. Okay. It's over
- 38:29. It's over. Done. All right. Strategy.
- 38:33Man,
- 38:34I was just imagining the scene that you
- 38:37really made me think about here, me
- 38:39taking a super cough, me and Té at the
- 38:41moment when maybe I was already with
- 38:43his family and maybe...And then, from
- 38:45what I taught you, what did you take
- 38:48away?
- 38:49From what I did with you? What did you
- 38:51take away? You're
- 38:52sensational, man.
- 38:52Wow, Guto.
- 38:54Wow, that one
- 38:56got me. If I could take my son like
- 38:58that,
- 38:59or my daughter too, man. From what I
- 39:01did? What did you, what was the...Ah,
- 39:05the gospel read on Sunday and shared
- 39:08that you decided to continue?
- 39:11Exactly, brother.
- 39:12And what was that thing that says: "Man
- 39:14, I'm not going to do this because, man
- 39:15, what you did hurt me."
- 39:16And you didn't even realize it, it
- 39:19wasn't intentional, it's just that
- 39:21we're like coffee filters, man. A lot
- 39:23of trouble was thrown at us, but
- 39:24something got through and it'll pass on
- 39:25to the next one. And it'll pass on to
- 39:27the next one. At João Bernardo's
- 39:28christening, I said this. I said: "My
- 39:30son, you're going to be very, you're
- 39:31going to have a lot of trauma, but none
- 39:33of what I had. But I'm going to
- 39:35traumatize you like crazy, of course,
- 39:36man. It's going to be perfect. No, it
- 39:38won't,
- 39:39man. There will be trouble, I'll make
- 39:41mistakes, but not the same mistakes.
- 39:43Yeah, Guto Galama's son. It's going to
- 39:45be an emotion, right? It's going to be
- 39:47wonderful, man. He's sensational. He's
- 39:50very shrewd. Very shrewd. Just, just
- 39:52one thing, when we talked about uh
- 39:54Supercop, there's also a novelty, right
- 39:56, production, that involves our
- 39:57audience, right?
- 39:59Wow,
- 40:00yeah, the audience is going to get it
- 40:02too.
- 40:05Our audience is going to get my
- 40:07favorite Super Cof flavor. You're
- 40:09getting one of my favorite Supercof
- 40:12flavors for you to enjoy too. Add it to
- 40:15your routine if you want focus and
- 40:16productivity. It's wonderful. You've
- 40:19always been very vocal about your
- 40:20opinions, right? For example, when you
- 40:22said you were talking to your wife and
- 40:24you asked," Honey, should I listen or
- 40:26should I solve this? "It's something
- 40:28I've seen many men say," Wow, I'm going
- 40:30to adopt that. "Like,
- 40:32it's good, guys.
- 40:33Yeah, you've always been very vocal
- 40:35about things that many people would
- 40:36like to say but don't have the courage
- 40:38to,
- 40:39okay? I believe many people follow you
- 40:43not only for your voice but for your
- 40:45courage,
- 40:45okay?
- 40:47Man, I want to borrow a little bit of
- 40:48this guy's courage, because there are
- 40:50many times when I also wish that I were
- 40:51able to say exactly that.
- 40:54And I think saying what you have the
- 40:56courage to say isn't just saying
- 40:57something, it's sometimes saying those
- 40:59truths that might cause some discomfort
- 41:01.
- 41:02Yes. What specific skill does a person
- 41:08need to develop in order to be able to
- 41:11speak truths, rather than untruths?
- 41:15Well, I think there are many ways of
- 41:17doing it, but sometimes you bring up
- 41:18certain topics that the majority of
- 41:20people tend to avoid. How do you
- 41:23develop that skill?
- 41:24Okay, first point, they avoid it
- 41:26because they don't want to be perceived
- 41:28in way X, Y, or Z. I don't care how we
- 41:30perceive them, because I know why I do
- 41:32what I do, who I am, and who I need to
- 41:34become. I decided who I should be. From
- 41:38the moment I made that decision, I cut
- 41:40it off; that is, nothing that comes
- 41:41from others, I'm not going to take on
- 41:43myself. That means if Caio compliments
- 41:45me, I'll think it's bad. No, but that
- 41:47won't inflate my ego, and criticism
- 41:49won't break my character or my ego. If
- 41:52every compliment inflates you, every
- 41:54criticism destroys you, there's
- 41:55something wrong with you, man. Back in
- 41:58the day, huh, man? That was good.
- 42:00Back in the day, man, those who have
- 42:02followed me for a long time know, my
- 42:03communication was extremely violent.
- 42:06Why? Because I didn't want to help, I
- 42:09wanted to show off.
- 42:10How do you define violent communication
- 42:12?
- 42:12Violence is aggression without intent.
- 42:15Today I am intense and aggressive. The
- 42:18person looks and says," You needed that
- 42:19slap, man. Thanks. "Like, the older
- 42:21brother helping out, you're messing up,
- 42:23dude. But screw you, you know? Not in
- 42:25the old days. In the old days, I wanted
- 42:28the person to screw up to prove I was
- 42:29right.
- 42:31And people would see:" Ah, you're a
- 42:33pretentious jerk, nothing could stop
- 42:34you. "And then, over time, I understood
- 42:37. We only get bothered by what we agree
- 42:40with. It's impossible to be bothered by
- 42:44criticism you completely disagree with.
- 42:48On some level, the person is right, and
- 42:50you agreed. Change. Don't want the
- 42:54world to see you the way you want to
- 42:56see yourself. Be the person you want to
- 42:59be seen by the world. This is constant
- 43:02inner work. It's praying and watching
- 43:0624 hours a day, seven days a week, all
- 43:08year round, brother. And there will be
- 43:09days when you'll make mistakes, forgive
- 43:10yourself quickly, man. This self-love,
- 43:13you know? Saying:" Mom, sorry, I messed
- 43:15up. OK, I'll do better tomorrow. "" I
- 43:17have a philosophy that the goal of all
- 43:19people in the world is the same: to be
- 43:22better than yesterday and worse than
- 43:24tomorrow. Better than yesterday, man.
- 43:26Now isn't better, I made more money, I
- 43:28always trained better. No, your best
- 43:31today compared to yesterday, you did
- 43:34everything to make it better. You
- 43:36really did everything because that's
- 43:38how it works, you control everything
- 43:40that happens in your life.
- 43:42No,
- 43:42but of everything you control,
- 43:44everything is controlled. That's the
- 43:47problem. So what do we do as a defense?
- 43:51I place my observational point where I
- 43:53have no control, I have nothing to do,
- 43:55so I don't waste energy. It's
- 43:57so-and-so's fault, I have nothing to do
- 43:59. Ah, I'm like this because of him, man
- 44:00. I'm poor because of the government,
- 44:02as if changing the government wouldn't
- 44:04make me rich, right? That's not how it
- 44:06works. Then the external has a strong
- 44:09power of influence, but not to
- 44:10determine the result. We are the ones
- 44:12who determine the result. What am I
- 44:15going to take away from this
- 44:16conversation today and what am I not
- 44:17going to take away and why. "I'm not
- 44:19going to carry this? Because sometimes
- 44:22I've said things here that hit a nerve
- 44:24when I was 10 years old. It resolves,
- 44:28it resolves. It will be painful, yes,
- 44:34but it will take a weight off you that
- 44:36you sometimes don't even know you're
- 44:37carrying because you've been carrying
- 44:38it for so long that the discomfort has
- 44:39become normal; you don't know what it's
- 44:41like to be light in life. How many
- 44:45women go through this when they find a
- 44:47real man? They can't find peace.
- 44:50Because all their relationships have
- 44:51been turbulent. They think love is the
- 44:53vision they had of their family, of
- 44:55their father and mother, fighting all
- 44:56the time. So, when everything is okay,
- 44:58what does she do? She creates a
- 45:00behavior to return to where it's safe.
- 45:02It's the same with men. Any human being
- 45:05acts like that. I will always be biased
- 45:08towards protecting the identity of what
- 45:10I believe I am, of who I am as a person
- 45:12, of what I am capable of doing, of
- 45:14what I deserve all the time. So, I
- 45:16always have to analyze. I remember when
- 45:18I went to Dubai for the first time, I
- 45:20spent the first three days vomiting
- 45:21inside the...Room. Why?
- 45:22I didn't belong there. And I was saying
- 45:26," My God, man, it's gold, gold, gold,
- 45:28gold everywhere, awesome cars, rich
- 45:29people, watches. "And I wasn't in the
- 45:32money phase I am today. I was, like, I
- 45:34was invited to give a lecture, but okay
- 45:36, I didn't even have a watch, I didn't
- 45:37have anything. And I was like, man, I
- 45:39don't belong here. And then I started
- 45:42questioning myself, why am I feeling
- 45:44this way? Because it's so far from
- 45:47where I got to, how is it? I start
- 45:49talking to myself. I understand. Okay,
- 45:51let's live. Second time I went, my love
- 45:53, shirtless. And then, Shake? Let's
- 45:55have a drink and you can't even drink.
- 45:56Screw it. There's a story. I'll send a
- 46:00picture. You'll be here later about
- 46:01this story. First time to Dubai, Rebeca
- 46:04was pregnant. I was late, arrived there
- 46:07in the early morning on that wonderful
- 46:08flight and there was a problem with the
- 46:09check-in. Then I said," Dude, I need
- 46:11two things. "" Wi-Fi and food for this
- 46:12pregnant woman. "I sat her down on the
- 46:14little stool, the Wi-Fi, great, well, I
- 46:15need to pee. Do I know where the
- 46:17bathroom is? The woman over there, on
- 46:18the left. Then I got to the washroom.
- 46:20In some places in the world, the
- 46:22washroom is also called the bathroom,
- 46:24right? When I opened the door it was an
- 46:26oval circuit with several rugs, it was
- 46:28the prayer room. And then when I looked
- 46:30to the side, I liked it, then I think
- 46:32Victoria found it strange. Okay. I did
- 46:35my little pee,
- 46:37I left the next day after the baall, I
- 46:39go to the bathroom. Urinal just like
- 46:41here. I said, let's have dinner. Then
- 46:44urinal just like here. Then there was a
- 46:45guide. I said:" Hey, Denise,
- 46:47why is this urinal like this? "Then I
- 46:49wash my feet to pray.
- 47:0010.
- 47:01If someone came in, if I said," Hey,
- 47:03what's up? "I'd at least get castrated,
- 47:06Caio. That's real, man. I have a
- 47:10picture, I'll send it to you guys to
- 47:11post later. Dude, dude, that was
- 47:13devastating for me. I said, man, I
- 47:16can't believe I did that, I dishonored
- 47:17their sacred temple, man. It was
- 47:19complicated. They're making that hook.
- 47:29What was the most challenging moment of
- 47:31your life and how did you get out of it
- 47:32? It has to be the most, or maybe
- 47:38a great, moment to stay here, it was
- 47:41very difficult and the way out I found
- 47:44was this. I can go to a more spiritual
- 47:51side, I can go to a more financial side
- 47:52, but I felt here, mainly because of
- 47:54the ninja I met earlier, I'm going for
- 47:55this more spiritual approach. In 2021,
- 47:58I spent 14 days in the Amazon
- 48:00rainforest living in the forest, in the
- 48:02sacred village with the Anauá people.
- 48:06And then, man, snuff, the forest
- 48:07medicines, everything, right? And I
- 48:10remember that as soon as you arrive,
- 48:12Man, it's a flight from Florianópolis
- 48:14to Brasília, Brasília, Rio Branco,
- 48:15Rio Branco, Cruzeiro do Sul, a 3-hour
- 48:17bus ride and a 10-hour boat trip
- 48:18upriver to Rio, 10 hours. I was run
- 48:22over by another boat. I have footage of
- 48:24all of that. It's crazy. And then when
- 48:27we arrived, they have a festival, they
- 48:29paint you and there are some
- 48:30accessories, big tiaras. And the way
- 48:32the Noá people do things is very
- 48:33colorful. And one tiara caught my
- 48:36attention because it was only black and
- 48:38dark. And then I picked it up, when I
- 48:39picked it up, I thought," I want this
- 48:40one, "he looked at me, and I said," No,
- 48:41this one isn't for there. "Then I let
- 48:42go. I said," But since you picked it up
- 48:44, let's talk to Ciga. "I said," I just
- 48:45arrived, don't do that to me, brother.
- 48:47Like, out of nowhere I'm going to get
- 48:48beaten up. "" Then he took me, CIC was
- 48:50sitting there, beep. Ah, this tiara was
- 48:51from when I was a shaman. Did you
- 48:53choose it? Yes. Then he said: 'I'm
- 48:56going to do a vacuum here.' "" Vancuche
- 48:57is like a breath to release energy, to
- 48:59take me away. You're right, aren't you?
- 49:03When he was going to do it, he said: '
- 49:04No, look for me tonight in the middle
- 49:06of the ceremony.' And the ceremony is a
- 49:08lot of singing and I don't know what
- 49:09else. The aunt was squeezing my head in
- 49:13a way, and every time he got close to
- 49:15me, I felt like I was writhing, you
- 49:18know? Very uncomfortable. And I
- 49:21couldn't muster the courage to be there
- 49:23. I couldn't, I stayed, and the next
- 49:25day I ran away, I ran away from him, he
- 49:27took me to another place, and I ran
- 49:29away from him for 13 days. On the last
- 49:33day, there was the closing ceremony
- 49:35with many people, and I remember a
- 49:37friend of mine was leaning on me,
- 49:38already tired, and he went to the
- 49:40center of the place where we were, a
- 49:42large circle, to say a closing prayer
- 49:44for the ceremony and everything. And an
- 49:48absurd bravery and courage came over me
- 49:50to go there. I said: 'Brother, can you
- 49:52stand on your own?' "" He said: 'No,
- 49:54bro, then sit down, I have to go over
- 49:55there.' Then my friend sat down, I took
- 49:57this off, everyone was looking. There
- 49:58wasn't supposed to be anyone else there
- 49:59. He, I swear, he had his back turned,
- 50:01I came up and said: 'You, Bira.' He
- 50:04turned around and said: 'I thought you
- 50:05weren't coming, brother.' "" How many
- 50:09of us don't know exactly what needs to
- 50:12be done and have some imaginary fear
- 50:15blocking us from taking four steps
- 50:18towards what we want? That was very
- 50:24complicated for me, because to take
- 50:26those four steps I had to let go of
- 50:29insecurities, arrogance, a completely
- 50:32distorted self-image. I wanted others
- 50:35to see me in a way I didn't see myself.
- 50:38That's the most complicated thing. I
- 50:40want you to see me in a way I don't
- 50:42even see myself, and I become
- 50:44incoherent. That's why I can't be
- 50:47myself. When I went through this
- 50:49process, and now I see myself and
- 50:51expose myself as I truly am, you can
- 50:54say whatever you want. No, it doesn't
- 50:58affect me. It doesn't affect me. And I
- 51:01took this to all levels of
- 51:02relationships I have. To my wife, I
- 51:05said: 'Honey, you can yell and do
- 51:07whatever you want.' In the first few
- 51:10months, she asked for a divorce 19
- 51:12times. That's real. 19 times. Every
- 51:15time I said: '
- 51:15You can.' "" Find a lawyer, I'll be a
- 51:17nuisance until the end. You married a
- 51:21man, I'm not leaving. You can arrange
- 51:24it, I'll be a nuisance. And you know,
- 51:27I'll stay. 'You can stay silent:' I'll
- 51:28stay here, I'll continue here. 'That's
- 51:29it, man. That's what a decision is, you
- 51:30know?' And I went to her and said: 'You
- 51:37don't have the power to make me feel
- 51:38bad, my love, because I'm not with you
- 51:40because I need to be, I'm here because
- 51:42I want to be. I chose to be here.' ""
- 51:48So, that phase was a very important
- 51:50moment for me. And I'm not saying you
- 51:55have to go to the Amazon to do this,
- 51:57but you need to give up four things,
- 51:59because there I didn't have access to
- 52:02sex, cell phones, television, alcohol,
- 52:04or excess food. Everything we use as an
- 52:08escape from reality. I'm tired, I'll
- 52:10have a shot of whiskey, which has
- 52:11nothing to do with anything else,
- 52:13right? Oh no, today was a very
- 52:15stressful day. Then you start seeing
- 52:17the news, then a butt appears, and soon
- 52:18you're on XV and you don't know what
- 52:20happened. That's the chaos of society
- 52:22today. And people are trying to
- 52:24normalize this kind of attitude as if
- 52:26it were a margarine commercial. That's
- 52:30wrong. Guto, as a family man, even if
- 52:33it's not the scope of his work, Guto
- 52:35isn't a lawyer to say this. I talk
- 52:37about what I consider wrong. That's my
- 52:39position. From the moment I have the
- 52:42guts and courage to take a stand on
- 52:44things that directly attack what I
- 52:46believe is right, I am automatically
- 52:48courageous. "And it's reliable. So,
- 52:50whatever I solve now, the person
- 52:52already comes to me with a different
- 52:53perception. If this guy did this on
- 52:55Instagram, imagine me paying him. Then
- 52:58it goes to another level. Nobody comes
- 52:59arguing about price. They come:" My
- 53:01brother, I know you're going to solve
- 53:02it. How do I get this here? "So today,
- 53:05for example, I'm advising some
- 53:06companies to show how the CEO can be
- 53:08the face of that company with a
- 53:10positioning of who I am and what I
- 53:11solve. You have to show who you are,
- 53:15and showing who you are isn't just what
- 53:17I believe in, it's what I'm willing to
- 53:19distance myself from friends and family
- 53:21and lose money to defend. That's
- 53:24positioning. What do you think is the
- 53:30biggest challenge today, in the social
- 53:36media environment, in the environment
- 53:39of positioning yourself? What do you
- 53:41think is the biggest challenge today?
- 53:43Do you think the challenge is for a
- 53:45person to really have a very
- 53:47well-designed strategy? Do you believe
- 53:50that in this game, her ability to
- 53:52handle initial feedback while she's
- 53:57understanding and building her image is
- 54:00key? Do you believe so? What do you
- 54:02believe is the biggest challenge in
- 54:04today's online environment when it
- 54:05comes to self-promotion? Is it
- 54:07consistency? Is it positioning, is it
- 54:10coherence in a strategy, is it having a
- 54:12strategy and not just doing random
- 54:14things?
- 54:14It's a combination, right, Caio?
- 54:16Because strategy is how it's going to
- 54:17be done. Everyone here has an idea of
- 54:19what they should do and how to do it.
- 54:21At least it might not be the best idea,
- 54:23but there's an idea. Why hasn't it been
- 54:24done yet? It's always one step behind.
- 54:27I created a technique a few years ago
- 54:28called ALOS. At least one step. I put
- 54:32it in English because it sounds fancy
- 54:33and credible. In my view, everyone is
- 54:37at least one step ahead of where they
- 54:38should be in understanding the problem
- 54:40they're facing. That the person should
- 54:43be one step ahead,
- 54:44should be one step behind. They should
- 54:45have one step behind.
- 54:46Yes. Oh, I'm a procrastinator. Why?
- 54:50What is procrastination protecting?
- 54:52When you procrastinate, what are you
- 54:54avoiding? Are you avoiding
- 54:57responsibility, succeeding in life,
- 54:59making money, being seen as a role
- 55:01model? Stop and look at someone today.
- 55:04I'll use the example of the fat guy
- 55:05again because it makes sense. An
- 55:07extremely obese guy who infantilizes
- 55:10himself and does dances on the internet
- 55:12. This guy is a completely
- 55:15dysfunctional adult, physically,
- 55:16mentally, and psychologically speaking.
- 55:18What responsibility does he have to
- 55:20carry? None. Because nobody expects
- 55:22anything from him. He runs away to a
- 55:24behavior where nobody expects
- 55:25responsibility from me. If everyone's
- 55:29here now, a robber came in, go ahead,
- 55:31brother. What are you, you want the
- 55:33blue one. You realize that prosperity
- 55:36and progress and improvement in certain
- 55:38areas gives you a greater
- 55:39responsibility. Hey, if I don't make
- 55:42progress in anything, nobody expects
- 55:43anything from me. Look at this
- 55:44comfortable life.
- 55:45Exactly.
- 55:46Nobody expects anything from me. So I
- 55:49think the first point is for you to
- 55:52decide, for people to decide who they
- 55:54are, who they will be from now on. They
- 55:59will make mistakes, they will make
- 56:00mistakes. Forgive and fix things
- 56:01quickly, and it is all fine. I will be
- 56:03disciplined, I will be self-controlled,
- 56:05I will be a person with a positive
- 56:06outlook, I will be a patient, resilient
- 56:08, temperate person. Let's just work
- 56:10with that. Six things, be those things
- 56:11every day. Now, also be that by showing
- 56:14people, documenting your day. I see
- 56:17that a large part of people today want
- 56:18to create content on the internet, they
- 56:19think they have to have a schedule to
- 56:20record. No, you record while you're
- 56:22living. Record your routine. But what
- 56:25am I going to say? Anything you would
- 56:28say to a friend who wasn't filming with
- 56:30a camera, it's
- 56:31the same thing. Oh, but what I would
- 56:33say to my friends can't go to A. So
- 56:35you're a bad person. Change. Yes or no?
- 56:40Of course. You're a bad person. Change.
- 56:42Of course, change. I am not saying that
- 56:44I speak everything that I think,
- 56:46because otherwise I would be in jail,
- 56:47but I do defend everything that I
- 56:48believe in. Today, I was talking to the
- 56:51guys, and I have a budget within the
- 56:53company's revenue dedicated only to pay
- 56:55for lawsuits.
- 56:56Oh, no.
- 56:57You swear, you swear. Because people
- 57:00can sue for any reason. Today," Caio
- 57:02was aggressive, sue, "whether you win
- 57:03or not is another story. But even so,
- 57:05Caio incurred costs. So I have a budget
- 57:07dedicated just for that, because I am
- 57:08willing to lose money to continue doing
- 57:10what I believe is the right thing to do
- 57:11, man. Do this: First point, decide.
- 57:17I'm going to make this happen. Okay?
- 57:19You don't need to know how you decided
- 57:21what to do. Now the strategy creation
- 57:23begins. Second point, accept that there
- 57:25will be criticism and that your first
- 57:27videos will be very bad. Of course they
- 57:30will. Remember your first podcast? It
- 57:32must have been awful compared to today.
- 57:34Of course, it's normal. I remember
- 57:36recording it myself, and I was like,
- 57:37the chair was here, the camera was
- 57:39there, and I was like, man, how do I
- 57:41turn it on and come straight here? So,
- 57:47I was like, I spent about 5 minutes, I
- 57:49was alone at home, man, embarrassing,
- 57:50because I pressed the button and came
- 57:52running as if I wasn't capturing the
- 57:54image, you know? And I didn't know how
- 57:57to cut that part. It wasn't awful. Then
- 58:00go back to the last one. Chain.
- 58:04He decided what he was going to do. He
- 58:06accepted it wouldn't be as good. His
- 58:08first duck. What do I do next? I
- 58:10simplify my life. If from now on I'm
- 58:14going to record content every day and
- 58:17be the talk of the town for my business
- 58:19, what are the devices that I
- 58:21absolutely cannot be without? I have to
- 58:24have the microphone with me all the
- 58:25time. I have three, one at home, one in
- 58:27the car, and one in the office, because
- 58:29I know I'll forget it at some point. I
- 58:31have three tripods, one at home, one in
- 58:32the car, which I put on the window, and
- 58:33one in the office. Check out my
- 58:35Instagram later. 90%of my videos are
- 58:38inside my car. It's
- 58:40not because I gamble, and it's not
- 58:41because I spend 90%of my time in there.
- 58:44Wherever I spend most of my time,
- 58:46that's where you generate the most
- 58:47content. So I've already decided,
- 58:50accepted, and simplified my life. Now
- 58:53I'm normalizing, normalizing the act of
- 58:55recording myself. It's not just
- 58:57normalizing the act of filming. Turn on
- 58:59the camera and talk about anything for
- 59:0110 seconds. Normalize it, for what is
- 59:03the greatest challenge for the brain on
- 59:04camera? I don't get feedback on what's
- 59:06happening. I see the laughter, the
- 59:08faces they made, I can modulate where
- 59:10I'm going with the camera. You have to
- 59:13imagine what's happening. You don't
- 59:15know if it's real or not. So I need to
- 59:18normalize this. But to protect people,
- 59:20what do they do? Oh, I know. I'll
- 59:21record at the mall at 6 pm in front of
- 59:23the movie theater on a crowded Sunday.
- 59:25Don't go. You're just making excuses
- 59:26not to record. Filming on the street.
- 59:28When you leave here, start filming from
- 59:29the inside, from the inside. Two of
- 59:31Caio's stature, right? It becomes
- 59:33normal to film. Then you have to have
- 59:36an action plan for execution. How many
- 59:39times, at what times, how many days a
- 59:41week this will be done, and you have to
- 59:43do it. Because discipline is that, man.
- 59:46Motivation, the main trigger.
- 59:48Discipline is the motivator. How many
- 59:50times didn't you want to train but were
- 59:52flying mid-workout? Every day, every
- 59:54day I even write to João Kiose, my
- 59:56master, brother, saying," I'm not going
- 59:58today. "Then I say," Man, I'm
- 59:59embarrassed to say I'm not going. So I
- 1:00:00delete it and go. I swear, but I write
- 1:00:03every day, guys. I wake up at 5 AM to
- 1:00:05train at 7, because I need that, that
- 1:00:07space to wake up. If I wake up at 6, I
- 1:00:10won't train. It's too close for me. I
- 1:00:12spend more time preparing than training
- 1:00:14. And then I wake up at 5: cold shower,
- 1:00:16let's go get some coffee, that sort of
- 1:00:18thing. I like to train on an empty
- 1:00:19stomach. And my head starts, you know?
- 1:00:21It's sore, man. Yesterday was tough. I
- 1:00:23just got beat up and today I'm going to
- 1:00:25get beat up again. I'm not going to hit
- 1:00:26anyone. You're a white belt, man. How
- 1:00:28ridiculous. And I keep saying that to
- 1:00:30myself, I keep saying, "I'm not going
- 1:00:31to come, man. I'm not going. I'm going,
- 1:00:32I'm going. Why?""Because I said I was
- 1:00:34going." So I go. When I get there, the
- 1:00:37atmosphere is great, cool, the guys
- 1:00:38help out, man. The more experienced
- 1:00:40guys know how to train, they don't hurt
- 1:00:42me. And it goes on and on. The day ends
- 1:00:44, and here I am. Man, thank goodness I
- 1:00:45saw it. And then I created a rule for
- 1:00:47myself. I can only decide not to train
- 1:00:49when I'm at the training location,
- 1:00:51because if I decide to go there, I
- 1:00:52really have to rest.
- 1:00:53Very good. That's
- 1:00:55because the difficulty is getting there
- 1:00:56. Your difficulty is starting to record
- 1:00:58. Decide. I'm going to record five
- 1:01:00one-minute videos today. Talking about
- 1:01:02what? I don't know. Tell me your
- 1:01:03favorite dish. What's your favorite
- 1:01:04restaurant? Normalize the act of
- 1:01:06speaking. And then, to make it easier,
- 1:01:08go to a context where you feel
- 1:01:09comfortable speaking. Why is it so easy
- 1:01:12for me and Caio to talk about things in
- 1:01:14our lives? Because we're talking about
- 1:01:15what happened. I've only narrated my
- 1:01:18life so far. Did you notice that?
- 1:01:20It's
- 1:01:20very easy to talk about what I know.
- 1:01:22What do you know? What do you master
- 1:01:24without wanting the other person to
- 1:01:26evaluate you? No. And lastly, you have
- 1:01:29to evolve. But this evolution has to
- 1:01:31come with a different perspective. A
- 1:01:32different perspective. Usually, when
- 1:01:34someone isn't used to it, when they
- 1:01:35watch their own video, what do they do?
- 1:01:37They look for points of weakness.
- 1:01:38That's true.
- 1:01:39But not to improve, but to justify that
- 1:01:41it's not for them.
- 1:01:42Wow, that's true.
- 1:01:43I have to reverse that. Look how harsh
- 1:01:45my voice is. Look, as I mentioned
- 1:01:47yesterday, I was giving a lecture to a
- 1:01:49group of lawyers and I said: "Man,
- 1:01:51podcasts...a while ago, I didn't like
- 1:01:53my voice when I watched podcasts
- 1:01:55because I thought it was too fast and
- 1:01:57kind of rushed, because, in fact, my
- 1:01:59communication was a bit like that." And
- 1:02:03there was a podcast where I said: "Man,
- 1:02:06as I said, it was the first time I came
- 1:02:08here because I went to your state in...
- 1:02:11Ah,
- 1:02:11for me it was sensational here.
- 1:02:12Your episode here was very powerful."
- 1:02:14It was sensational for me because Caio
- 1:02:16was calm, and I stayed calm. It was
- 1:02:20wonderful for me because I saw, "Ah, I
- 1:02:22can speak more calmly, I can pause."
- 1:02:25Who said I have to answer immediately?
- 1:02:28I am able to be forceful while
- 1:02:30operating at a slightly slower speed as
- 1:02:33well.
- 1:02:34Exactly. Because that makes me more
- 1:02:36intelligible. People will be able to
- 1:02:38understand me better, so my
- 1:02:39communicative ability increases. So
- 1:02:41today I do that a lot. Thank you.
- 1:02:43Really, actually. But when I'm with
- 1:02:45someone from Rio, there's nothing I can
- 1:02:47do, man. I can't speed things up too
- 1:02:48much. Then I'm screwed. It doesn't work
- 1:02:50. But honestly, I felt very good here,
- 1:02:53very good here. There were two podcasts
- 1:02:55where I was like, "Wow, is this going
- 1:02:57to be good, man?" One was with you, the
- 1:02:59first time I came, nowadays it's more
- 1:03:01relaxed, and the one with Paulo Vieira,
- 1:03:03because Paulo Vieira is knowledgeable
- 1:03:04about the subject I'm an expert in. So,
- 1:03:08most people don't understand, they're
- 1:03:09like, "Oh, okay, that's cool." They
- 1:03:11can't build something like, "You're
- 1:03:12creating a context and then asking
- 1:03:13another question on top of that." They
- 1:03:15follow a script. "
- 1:03:16This is sensational." And then there
- 1:03:18was a moment when Paulo Vieira looked
- 1:03:19at me and said, "Can you look this up?
- 1:03:21The face I make." He asked, "Do you
- 1:03:22have coaching training?" And then I
- 1:03:24frowned immediately because in my head
- 1:03:26I thought, "What the hell did I say for
- 1:03:27him to think I'm a coach?" And then he
- 1:03:31gave me his coaching training. I went
- 1:03:33because I was ashamed to miss it,
- 1:03:34because I really like him. Yeah, it was
- 1:03:36sensational, man. I'm a good friend of
- 1:03:38his. (Illegible text) First, are you
- 1:03:43all enjoying it? Yes. Applause for you.
- 1:03:49Let's go. Uh, as we talked about, you
- 1:03:58know, being unstoppable, about
- 1:04:00consistency within what you do today,
- 1:04:05because I believe that we only move
- 1:04:07when we have a much bigger reason,
- 1:04:09right? I believe the principle of
- 1:04:11giving up is when the reason to stop is
- 1:04:13greater than the reason to continue.
- 1:04:14Perfect. When you find good reasons in
- 1:04:17your mind to stop and the motives to
- 1:04:19keep going are no longer enough, that
- 1:04:21is when you decide to give up. Within
- 1:04:24the hierarchy, how do you protect your
- 1:04:28dream today, how do you refine your
- 1:04:30dream? Perhaps the things that
- 1:04:33motivated you to start your business
- 1:04:35aren't the things that motivate you
- 1:04:37today. How do you constantly refine
- 1:04:40that diamond you call a dream?
- 1:04:42There's a direct and proportional
- 1:04:44relationship between money and
- 1:04:45happiness. That's a fact. I have a
- 1:04:48specialization in this, and one of the
- 1:04:50first classes was about it. They did it
- 1:04:52with dollars, but let's extrapolate
- 1:04:54logically to the Brazilian real. And
- 1:04:56this relationship has a ceiling, a
- 1:04:57limit in terms of proportionality
- 1:04:59between money and happiness.
- 1:05:00Let's suppose a person earns R $ 5,000
- 1:05:02a month and starts earning R $ 25,000.
- 1:05:05They're much happier, not because of
- 1:05:07the amount of money, but because of the
- 1:05:08possibility of access to security, the
- 1:05:10realization of dreams, and help from
- 1:05:12others. This person starts earning
- 1:05:1545,000 now. It was the same 20,000 more
- 1:05:18. From 25 to 45, the amount of security
- 1:05:20access, dream fulfillment, and helping
- 1:05:23people also increases. You're earning
- 1:05:25500,000. 520 won't change anything
- 1:05:28about security, dream fulfillment, and
- 1:05:31helping people. Today I'm constantly
- 1:05:35self-analyzing whether this money I'm
- 1:05:36spending on Sundays to make at home
- 1:05:38will make a difference to our security,
- 1:05:40dream fulfillment, and helping people,
- 1:05:42or is it better not to do it and stay
- 1:05:44home?
- 1:05:46Very good.
- 1:05:47Yes, most of the time I stay home,
- 1:05:49other times I'll do it, then I'll go,
- 1:05:51but it's all the time, sometimes I'm in
- 1:05:53a café alone, I look crazy, I pull
- 1:05:56thoughts like this out of myself. It's
- 1:05:59because of neuromotor anchoring, I
- 1:06:01don't want to think about that. I pull
- 1:06:03out the correlation. So, do you have
- 1:06:12your priority boxes?
- 1:06:14Yes, I do. Me, I have my list of
- 1:06:17important things. The most important
- 1:06:19thing at that moment is my priority. I
- 1:06:20deal with it. What's the next priority?
- 1:06:22Then, what's the next priority? What do
- 1:06:24I realize? Everything is about, I'm
- 1:06:27addicted to KPIs, okay? Not just for
- 1:06:30business, for everything. If you don't
- 1:06:32analyze things, you cannot improve them
- 1:06:33, brother.
- 1:06:33Very good. You can
- 1:06:34only improve what you can measure. If I
- 1:06:36don't measure it, I'm screwed. I know I
- 1:06:39need to wake up at least 3 or 4 hours
- 1:06:41before my first appointment, if it's an
- 1:06:44intellectual one. I already gave a
- 1:06:47lecture this morning in Alphaville and
- 1:06:49came here. The first thing I ate was
- 1:06:50that barrier in the dressing room. Why?
- 1:06:53Because I perform better mentally when
- 1:06:55I'm fasting, so I don't eat. To avoid
- 1:06:57eating in the morning, what do I have
- 1:06:59to have eaten last night? I ate a huge
- 1:07:02amount of carbs and a ton of protein to
- 1:07:04sleep like a baby. Why? Because that's
- 1:07:06already going to cause an insulin spike
- 1:07:08, drowsiness, I sleep well, I wake up
- 1:07:09feeling great, I'm good, I'm holding my
- 1:07:11own. Lots of water to keep my stomach
- 1:07:13full so I can perform well mentally.
- 1:07:15And five swear words.
- 1:07:17And five swear words. Five swear words.
- 1:07:18Gotta have
- 1:07:19quo. One more to go. One more to go.
- 1:07:21I'll end the show with a swear word. So
- 1:07:23, I analyze myself all the time in
- 1:07:25relation to these KPIs. What needs to
- 1:07:27be with me all the time for me to be
- 1:07:29performing well?
- 1:07:30Very good.
- 1:07:31I knew I wouldn't have time to train
- 1:07:32today because I'd be very tired, it was
- 1:07:34going to be a very busy day. I've
- 1:07:37already trained seven times this week
- 1:07:38to compensate for today. So on the day
- 1:07:40I'm more free, I have three times.
- 1:07:42You're
- 1:07:42very much on the agenda, always on the
- 1:07:44agenda. That's how
- 1:07:45I have to be. I need to be. If I don't
- 1:07:49have an agenda, I'm completely
- 1:07:50dysfunctional.
- 1:07:52Caio,
- 1:07:52I don't know what I'm going to do
- 1:07:53tomorrow, Caio. Every day I pay someone
- 1:07:55just to send me screenshots at night
- 1:07:56and in the morning of what I have to do
- 1:07:57. She sends the travel time from the
- 1:08:01lecture to here, like, "You have to
- 1:08:02leave at such and such time, it's
- 1:08:04taking so long," because otherwise I
- 1:08:05get lost. So, if I know that happens to
- 1:08:09me, I simplify my life so it doesn't
- 1:08:11happen and I can continue performing
- 1:08:13well. Tomorrow I have another lecture
- 1:08:16here at 11 am, but we're going out to
- 1:08:17dinner tonight to celebrate Wendel's
- 1:08:19event. "Hey Rebeca, you're coming here
- 1:08:21soon, bring a suit for your mom, we'll
- 1:08:23sleep here in São Paulo, get together
- 1:08:24with the nanny, she's with my mom there
- 1:08:26, your mom too." It's a strategy to
- 1:08:29optimize time all the time, man. Going
- 1:08:31on a date too, right? It's important to
- 1:08:35have another child, man. I'm not going
- 1:08:36to lose to you, man. It's just that
- 1:08:38you're way ahead, man. You're very
- 1:08:40clever. You're way ahead. You have to
- 1:08:41start letting people know things, man.
- 1:08:43Oh, let's make another one, okay? That
- 1:08:46way, we'll have time to catch up. I
- 1:08:49keep thinking about the group at home
- 1:08:51who made it to the end of this podcast.
- 1:08:55You're a guy who makes an invitation,
- 1:08:57you're a stimulating guy in your speech
- 1:08:59, in your tone, but at the same time
- 1:09:01you make a point of raising the
- 1:09:03audience's guard. Like, I want you to
- 1:09:05go, but I don't want you to go
- 1:09:06haphazardly. I want you to, you know,
- 1:09:08produce more with attention. Ah, what
- 1:09:12would be the recommendation for the
- 1:09:14people who listened to everything we
- 1:09:16said to get them out of here or to dust
- 1:09:18off something? Because when our podcast
- 1:09:21theme is being unstoppable, staying
- 1:09:23consistent, there are two types of
- 1:09:25people here. The one who somehow lost
- 1:09:29their way, the other who's doing well
- 1:09:31and sometimes the fear is losing their
- 1:09:32way, or simply that person who was just
- 1:09:34going along, didn't even know where
- 1:09:36they were going. As for the central
- 1:09:41message, you say, man, of everything
- 1:09:43we've talked about, take this home with
- 1:09:44you, what would that be? The
- 1:09:51expectation line is about the people
- 1:09:53who will be part of this process, but
- 1:09:55the expectation line is at an absurd
- 1:09:57level, and there's also the expectation
- 1:09:59with yourself, because at some point
- 1:10:02you'll get lost, you'll forget why you
- 1:10:04started, you'll forget why you slowed
- 1:10:06down or why you're speeding up. You
- 1:10:09have to know for whom and by whom this
- 1:10:11is being done. It's like company
- 1:10:13culture, it has to be repeated every
- 1:10:15day. Every single day you have to
- 1:10:17repeat it to yourself. Every morning,
- 1:10:20when I say my prayer, I take a cold
- 1:10:22shower and say my prayer. I learned
- 1:10:25something the other day that completely
- 1:10:28changed the way I pray. I look at my
- 1:10:31schedule and see what skill I need to
- 1:10:35have for that day. I say, I declare
- 1:10:37that today I will be this. Amen. My
- 1:10:40prayer is just that. I don't ask, I
- 1:10:42don't thank. I say, I declare that
- 1:10:43today I will be this. Amen. Do you know
- 1:10:46what amen means?
- 1:10:48No. I
- 1:10:49also thought it meant "so be it."
- 1:10:51Yes.
- 1:10:53And then I saw, man, I get goosebumps.
- 1:10:56In ancient Hebrew, there's a word
- 1:10:58called "alme," primarily used in
- 1:11:00certain situations. Imagine someone
- 1:11:03shipwrecked, and a piece of wood is
- 1:11:04floating the shipwrecked person. How
- 1:11:07much strength do you cling to that wood
- 1:11:08? All of it.
- 1:11:10Amen. That's what I hold on to, that's
- 1:11:11what I cling to with all the strength
- 1:11:13of my life.
- 1:11:16I declare that today this will happen,
- 1:11:18and I will do everything I can to make
- 1:11:21it happen. Amen. That's what I hold on
- 1:11:23to. That's what I cling to with all the
- 1:11:25strength of my life, and then I go into
- 1:11:26the day. If I have to be disciplined, I
- 1:11:29say, I declare that I will be
- 1:11:30disciplined. And then what will the
- 1:11:32universe do? Put several banana peels
- 1:11:34in your path so that you don't fail,
- 1:11:36and you come back to prove your
- 1:11:37identity. You have to weather the storm
- 1:11:40, you have to get past the breakers,
- 1:11:41because after you get past the breakers
- 1:11:43, things get calmer.
- 1:11:45Amen.
- 1:11:45Amen. Here's a
- 1:11:53gift from Charm for you,
- 1:11:54Bruninho.
- 1:11:55Look. And it's the
- 1:11:57same one you send to my house, Bruno.
- 1:11:58Okay, I won, I won big, I won big.
- 1:12:00Thank you.
- 1:12:00And to you who joined us at home, first
- 1:12:02of all, thank you for your company.
- 1:12:03Thank you for your trust. The audience
- 1:12:05was wonderful, you had as much fun as
- 1:12:09we did producing it. Thank you. Truly.
- 1:12:14Well, the social media links for the
- 1:12:15Calamba group are all down here. So
- 1:12:17follow them. Obviously, the whole "How
- 1:12:20Did You Do That?" team always loves
- 1:12:21their participation. So their social
- 1:12:23media links are down here for you to
- 1:12:25follow their work. And, obviously, if
- 1:12:27you're watching us on any streaming
- 1:12:28platform, first follow the official "
- 1:12:30How Did You Do That?" channels and
- 1:12:32share this episode in your work group,
- 1:12:34family WhatsApp group, with friends,
- 1:12:36because I'm sure these
- 1:12:38thought-provoking ideas will contribute
- 1:12:40to your plans, goals, and projects,
- 1:12:42okay, everyone? Thank you very much.
- 1:12:43See you next week.
About this transcript
This page contains the full transcript of COMO DOMINAR A SUA MENTE PARA SER CONSISTENTE? | Guto Galamba by Como Você Fez Isso?, generated from the public captions YouTube serves with the video. The transcript has 13,704 words across 2,071 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.