Cocky AI Company (Higgsfield) Finally Got Humbled. — Transcript

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1. 0:00AI companies have become extremely cocky
2. 0:02these days. Some of them are even taking
3. 0:04it to an absurd level by threatening to
4. 0:06take over people's jobs. Well, when you
5. 0:08make such claims, get ready for the
6. 0:11people to strike back. There are tons of
7. 0:13AI image video generation companies, but
8. 0:16the most disgusting and the most
9. 0:18corrupted one is Hicksfield AI. And it's
10. 0:21not only about the aggressive marketing,
11. 0:23the bold claims about changing the movie
12. 0:25industry or replacing creators, it's
13. 0:27about the overall messaging that they're
14. 0:29trying to push, which is pretty pretty
15. 0:31nasty. They position themselves as a
16. 0:34revolutionary tool for creatives. Well,
17. 0:36it is revolutionary in the way they scam
18. 0:39people. The most important thing I want
19. 0:41you to remember throughout the whole
20. 0:42video that these companies, none of
21. 0:44them, absolutely none of them are trying
22. 0:46to help creators. These are
23. 0:47corporations, big people behind it, who
24. 0:50have zero connections with art, just
25. 0:51trying to make money off the broken
26. 0:53creators, of the broken artists who can
27. 0:55barely afford renting an apartment. This
28. 0:57is what they are. Their main goal is to
29. 0:58make you buy an overpriced subscription
30. 1:00for a month, which gives you 1,000
31. 1:02tokens that you can easily spend within
32. 1:04an hour because the generation is so bad
33. 1:06and it's like a gambling. On average, it
34. 1:08takes 60 videos to generate one single
35. 1:11clip.
36. 1:12One [ __ ] single clip. We'll get to
37. 1:14the math side of it later on in the
38. 1:15video, but trust me, you'll get [ __ ]
39. 1:17shocked. So, Hicksfield AI, a startup
40. 1:20from Kazakhstan that became so popular
41. 1:22with their aggressive marketing, even
42. 1:23Jesus' resurrection is not that much of
43. 1:25a thing anymore. For the past year,
44. 1:27they've been making bold claims that
45. 1:28they made feature films and even one of
46. 1:30them made it to the Cannes Film
47. 1:32Festival, one of the most prestigious
48. 1:34movie ceremonies in the world. But FYI,
49. 1:37anyone can get into the Cannes these
50. 1:39days. It's just a matter of the money.
51. 1:40You can even buy red carpet ticket along
52. 1:42with some Hollywood stars. I mean, it's
53. 1:44not that much of a thing anymore. But in
54. 1:46case of Hicksfield, the situation is
55. 1:48even funnier. Hellgrind, which is the
56. 1:50name of their AI movie, didn't even get
57. 1:52accepted to the official festival
58. 1:54program on artistic merit. They
59. 1:56literally rented out a local public
60. 1:58commercial theater, Cinema Olympia,
61. 2:01premiere their movie there, asking all
62. 2:03the major news outlets, tabloids, and
63. 2:05tech blogs to post an article about this
64. 2:07[ __ ] So, I think it's a rather
65. 2:08confident claim considering all the wild
66. 2:11controversies going around the company.
67. 2:13First things first,
68. 2:14the narrative. In February 2026,
69. 2:17Hicksfield's marketing team took AI
70. 2:19replacing humans narrative to a toxic
71. 2:21extreme. They posted a brag about it on
72. 2:23Twitter claiming that their new AI
73. 2:25motion design tool was so efficient it
74. 2:28allowed them to fire more than 20
75. 2:29creative professionals and push them
76. 2:31into the unemployment line. Their
77. 2:33marketing team are a bunch of toddlers,
78. 2:35it seems to me. Their primary user base
79. 2:37consists of artists, creators, editors,
80. 2:40animators, so internet just exploded in
81. 2:43fury. The creative community called them
82. 2:45out for actively celebrating the
83. 2:46destruction of artists' careers.
84. 2:49>> What the [ __ ] kind of messaging is this?
85. 2:51You claim to be a tool for creative
86. 2:53people, and your headline is that you're
87. 2:54destroying creative jobs? Are you dumb?
88. 2:57>> Animation and motion design no longer
89. 2:59need humans and can be made completely
90. 3:01by AI.
91. 3:02>> You know they don't really give a [ __ ]
92. 3:03right? This situation perfectly
93. 3:05highlights this anti-creator ethos that
94. 3:08is going around behind the doors within
95. 3:11the company. This is like the company
96. 3:13narrative. If their marketing team is
97. 3:14promoting this kind of stuff, it comes
98. 3:16from [music] the C-levels and the rest
99. 3:17of the gang. The post was quickly
100. 3:19deleted and they even apologized to the
101. 3:20creators [music] in the video.
102. 3:22>> I'm sorry, it's only me.
103. 3:25>> [music]
104. 3:26>> I need you here.
105. 3:27>> Hey guys, we're very sorry about that.
106. 3:29How about we give you a 65% discount on
107. 3:31our overpriced subscriptions, 1,000
108. 3:34tokens, so you can spend um a [ __ ]
109. 3:36fortune. We're very sorry to replace
110. 3:38humans, but our CEO is a greedy [ __ ]
111. 3:40who just wants to earn as much money as
112. 3:42possible. Maybe you'll be better in your
113. 3:43next life as a dog or a capybara.
114. 3:45>> You see, for Hicksfield AI, one
115. 3:47humiliation was not enough. They wanted
116. 3:49more. They wanted to look even more
117. 3:51stupid. When promoting their
118. 3:52text-to-video tool Vibe Motion, creators
119. 3:55noticed that the same sample clips in
120. 3:57the media promotional packages didn't
121. 3:58look like AI at all. They looked like
122. 4:00traditional handcrafted human animation.
123. 4:03And there was another case raised by a
124. 4:04creator where he claimed that Hicksfield
125. 4:06reused shots from their work, made minor
126. 4:08adjustments, and then presented the
127. 4:10result as AI-generated content. When
128. 4:12called out, Hicksfield's PR had to
129. 4:14backtrack, claiming they accidentally
130. 4:16included an internal human-made
131. 4:17brainstorming assets into the public
132. 4:20kit. Oh my god, really? Accidentally?
133. 4:23That's what she said. You see, the thing
134. 4:24I hate more than AI companies like
135. 4:26Hicksfield is this corporate lingo
136. 4:28they're using to try to cover their
137. 4:30mistakes. This is disgusting, you
138. 4:35[ __ ] Oh my god, what is this? Look,
139. 4:38it's a multi-million dollar AI company
140. 4:40that relies on traditional human hands
141. 4:42to make a promotional video for their AI
142. 4:44animation tool. Oh my god, what the [ __ ]
143. 4:46happened? So, now you suddenly need
144. 4:47this? You need this? You don't need a
145. 4:50prompt? You are disgusting. Okay, so now
146. 4:53I want to get back to that shitty movie
147. 4:54they made for Can because the numbers
148. 4:56here are crazy. Let me break it down for
149. 4:59you. Hello, kids, and welcome to math
150. 5:02with Jack. In today's lesson, we're
151. 5:04going to be talking about how an AI
152. 5:05company is trying to [ __ ] you up and how
153. 5:08to avoid it. Let's do the math. So, to
154. 5:11produce just the first 25 minutes of
155. 5:13their movie, they had to generate 16,000
156. 5:15clips. 16,000. And the whole movie is
157. 5:18like 90 minutes. Out of those 16,000
158. 5:21generations, only 253 shots were
159. 5:23actually usable. That's a 64-to-1
160. 5:25curation ratio. Chill out, gang, it's
161. 5:27just 64. Their top-tier ultra plan for
162. 5:30$129
163. 5:32per month gives you 3,000 credits. On
164. 5:34paper, it sounds like an endless buffet.
165. 5:36But here is the trap. Every time you
166. 5:38click on generate anything, it will take
167. 5:40the cut. A single high-quality 5-second
168. 5:43clip using C-Dance or VO3 costs around
169. 5:4640 to 50 tokens. I'm sorry, credits.
170. 5:49Credits. If you do the math, your entire
171. 5:51monthly subscription can disappear
172. 5:53within an hour. And that's assuming that
173. 5:54AI will give you what you ask for from
174. 5:56the first try. Because in most cases,
175. 5:59it's a gambling story. It's like a
176. 6:00[ __ ] slot machine. People who use AI
177. 6:02can confirm that sometimes it takes
178. 6:04dozens of tries to get this one single
179. 6:06shot perfectly. That the face doesn't
180. 6:08merge in the background or something. Or
181. 6:10you know, you don't have a third hand
182. 6:11coming out of your ass. Well, let's say
183. 6:13you're generating a 60-second fast-paced
184. 6:15stick talk about vegetables cheating on
185. 6:17each other. To keep up with the low
186. 6:18attention span, you'll probably need
187. 6:20like 15 [music] quick shots. And if you
188. 6:22have to generate each of these 15 shots
189. 6:2410 to 20 times because the AI doesn't
190. 6:26work perfectly, congratulations. You
191. 6:29just [ __ ] up your money and wasted
192. 6:30your entire subscription [music] in a
193. 6:32minute. And just to finish this
194. 6:33vegetable video, you would have to buy
195. 6:35additional credits, which usually cost a
196. 6:37fortune. So, what was the cost of making
197. 6:39that AI movie?
198. 6:42It's $400,000.
199. 6:44Bear in mind that their main base of
200. 6:46customers are independent creators,
201. 6:48video editors, artists, [music]
202. 6:50and motion designers. Not the studios,
203. 6:53not the billion-dollar [ __ ] Hollywood
204. 6:55or whatever. This is utterly disgusting
205. 6:58considering that they want to replace
206. 6:59[music] us. The lesson
207. 7:02is over.
208. 7:03But the real tragedy of this whole
209. 7:05hustle isn't just the broken software or
210. 7:08the overpriced credits. It's the army of
211. 7:11sellouts who are weaponizing it. The
212. 7:13self-proclaimed creatives and
213. 7:15performative video editors who are
214. 7:17locked into promotional contracts with
215. 7:19platforms like Higgsfield. They are
216. 7:21essentially functioning as a corporate
217. 7:23advertising bots. Their entire job is to
218. 7:25flood your feed with hyper-saturated,
219. 7:27sensorially overloaded videos, neon text
220. 7:30flashing, infinite camera zooms,
221. 7:32constant change of frames every 0.5
222. 7:34seconds, bass drops, crazy sound design,
223. 7:36while trying to pass it off as a peak of
224. 7:38human creativity. When you put Put all
225. 7:40these hypersensitive dopamine fixed
226. 7:42video edits and sound design behind you,
227. 7:46what are you looking at?
228. 7:48Exactly, nothing. It's a completely
229. 7:51meaningless crap being creative for the
230. 7:53sake of being creative. There is no
231. 7:54narrative, no theme, zero emotional
232. 7:57resonance. It looks too perfect. It
233. 7:59looks like a sequence of disconnected
234. 8:01random clips mixed with AI images and AI
235. 8:04video transitions that are stitched
236. 8:06together under this sauce of creativity
237. 8:08just to pass it to the algorithm. These
238. 8:10creators are not pushing boundaries of
239. 8:12art. They're not doing anything
240. 8:13creative. They're just promoting a
241. 8:15product. [music] They use
242. 8:17overstimulation to mask a shallow,
243. 8:19broken tool, gaslighting an entire
244. 8:21generation of creators, artisans, video
245. 8:23editors that this thing, this shitty
246. 8:25thing going to take over their jobs.
247. 8:26That the line of front going to replace
248. 8:27the thing that they've been doing for so
249. 8:29long because they love it. They love it
250. 8:31with their heart. Pixelfy AI sells you
251. 8:33an illusion, an absolute [ __ ] AI
252. 8:35slop, and they dress it up as the future
253. 8:37of humanity. The thing we are forgetting
254. 8:40in this whole era of AI is that
255. 8:42imperfections is what makes us human.
256. 8:45Imperfections in our craft is what makes
257. 8:47it unique. It's what makes it art. It's
258. 8:49what makes it artwork. That's why we'll
259. 8:51never be able to reach perfection
260. 8:53because the minute you reach it,
261. 8:55you become dead.
262. 8:57Your work is dead. Humans are imperfect
263. 8:59beings. This what makes us special. This
264. 9:02why we, as members of the human race,
265. 9:04shouldn't reach perfection. Shouldn't
266. 9:06reach AI. And I mean, why even start a
267. 9:09drawing, writing, acting, video editing
268. 9:12if now you can replace it with a prompt?
269. 9:15That means you didn't really like it
270. 9:16after all.
271. 9:18And your main goal was to kill it.
272. 9:22Not to
273. 9:23create it.