Claude Has Officially Changed Facebook Ads Forever (And Nobody's Talking About It) — Transcript

Full transcript

1. 0:00Meta just officially upgraded its Ads
2. 0:02MCP and the changes are absolutely
3. 0:04mind-blowing. You can now connect Claude
4. 0:06directly to your Meta Ad account and
5. 0:07tell it to analyze your performance,
6. 0:09chart your data, build reports, identify
7. 0:12winning ads, and create AI-generated
8. 0:14variants, as well as launch new
9. 0:16campaigns automatically and schedule
10. 0:18fresh creative every single week for
11. 0:20you, and manage your entire ad account
12. 0:22directly from your phone. This is not
13. 0:23just another Meta update. It is the
14. 0:25beginning of AI agents running your
15. 0:27entire advertising operation. Media
16. 0:29buying just changed forever and here's
17. 0:31exactly how it works. So, first we're
18. 0:33going to be going through capabilities
19. 0:35on how this works and then we're going
20. 0:36to show you exactly how to set it up and
21. 0:38I'm going to walk through live examples
22. 0:40of how we're using this right now. So,
23. 0:42to understand what the Meta MCP is, you
24. 0:43can directly integrate it with Claude
25. 0:45and Claude will become your central
26. 0:47terminal for how you manage everything.
27. 0:49Quite literally, you can connect the
28. 0:51Meta Ad account and analyze your data.
29. 0:53You can see what winning ads are
30. 0:54performing and have AI-generated images
31. 0:57literally launched all from the exact
32. 0:59same terminal. You can have all of your
33. 1:00briefs and reports from your past
34. 1:02company history accessible as well,
35. 1:05including your files, your Slack
36. 1:06communication, and it has all of the
37. 1:09knowledge and information centralized in
38. 1:11one place. So, whatever you ask, it is
39. 1:14able to do. So, whenever you create the
40. 1:15creatives, you can have 100 assets be
41. 1:18moved into a cloud storage and then auto
42. 1:20time release based off of a weekly
43. 1:22creative refresh cadence. Meaning, we
44. 1:24have ads that we need to launch every
45. 1:25week, we find our winners, we iterate on
46. 1:27them with AI, we plug them into a
47. 1:29storage and then it pulls from that and
48. 1:31launches them every week, so that way we
49. 1:33never have to worry about launching
50. 1:34creatives again. It's absolutely insane
51. 1:36to think about and all of your brand
52. 1:37assets may be on your computer and drive
53. 1:39and all these different places. Well, it
54. 1:41has access to all of this stuff as well.
55. 1:43And all of these scripts, you can
56. 1:44transcribe literally all of the UGC
57. 1:46videos that have converted for you and
58. 1:48it can have access to that to know
59. 1:49exactly how to write going forward. This
60. 1:51is not just a regular update. This is a
61. 1:53completely different new game for how
62. 1:55we're going to be doing ads going
63. 1:57forward. And it covers everything from
64. 1:58like literally doing creatives,
65. 2:00competitor research, launching your
66. 2:01audiences for you, analyzing the data,
67. 2:03adjusting your pixel, your reporting,
68. 2:06connecting your catalogs, doing admin
69. 2:08stuff, analyzing DMs, going through
70. 2:10workflows, setting up the campaigns for
71. 2:12you, and doing all of the testing all
72. 2:14from this video. So, let's break down
73. 2:15exactly how this entire flow works by
74. 2:18first setting it up. In order to manage
75. 2:20ads with the AI agent, what we're going
76. 2:21to do is we're going to scroll down here
77. 2:23and copy this link for the MCP. And
78. 2:25everything we're going to be going
79. 2:26through is linked below this video. So,
80. 2:28we'll copy this link, and we'll come in
81. 2:30here, and we'll click on the plus sign.
82. 2:31We'll go to connectors. And the first
83. 2:33step is you're going to want to make
84. 2:34sure you obviously have Claude
85. 2:36downloaded on your computer so that way
86. 2:38you can do this. And one of the first
87. 2:40steps is we're going to copy that link.
88. 2:42We're going to come in here and click
89. 2:43the plus sign, go to connectors, manage
90. 2:45connections, and we're going to hit add.
91. 2:47We're going to add a custom connector.
92. 2:48We'll paste this, and we'll name it Meta
93. 2:50MCP. And then we'll just hit add. It
94. 2:52will then automatically connect the Meta
95. 2:54MCP. And then, if we want to do AI
96. 2:56creatives, we're also going to connect
97. 2:58the Higgsfield MCP, which I've linked
98. 3:00below this video so you can copy and
99. 3:01paste that. And any other connectors
100. 3:03that you want to have access to
101. 3:04throughout this process, you can connect
102. 3:06everything. Whether it's Drive, your
103. 3:07emails, your Slack channels, whatever it
104. 3:09is, any source of information you want
105. 3:11so that way Claude has access to
106. 3:13everything and has all of the
107. 3:14capabilities and understanding of your
108. 3:16business, you would connect it through
109. 3:17the MCPs here. So, the first thing we
110. 3:19can have it do is analyze our ad account
111. 3:21data. So, I could say, "Hey, pull open
112. 3:23the Happy Dad ad account analyze the
113. 3:25last 180 day of click-through rates, our
114. 3:27purchases, our return on ad spend, and
115. 3:30give me a graph of that data." And then
116. 3:32I just hit enter, and it's going to go
117. 3:34through and connect to our ad account
118. 3:35automatically and pull this data for us.
119. 3:38And then we can start to analyze it and
120. 3:39find out what winning ads we have and
121. 3:41start to begin to create new creatives.
122. 3:43So, let's go through this process. All
123. 3:45right, so now we have all of our data in
124. 3:46here, and it just compiled our
125. 3:48performance report over the last 180
126. 3:50days. And as you can see, we spent
127. 3:52$102,000
128. 3:54and got 5,539 purchases at a 3.2 x ROAS
129. 3:58with a 0.68 click-through rate. [music]
130. 4:00And this is pretty insane what it's
131. 4:02already done. It's broken down all of
132. 4:03our graphs here. So, we can actually see
133. 4:05our click-through rate over time, our
134. 4:06purchase volume, our purchase return in
135. 4:09ad spend, and our amount spent. As you
136. 4:10can see, our spend has dramatically been
137. 4:12rising over the last couple of months
138. 4:14here, and our purchase return in ad
139. 4:16spend has actually been dropping. As
140. 4:17well as our purchase volume has been
141. 4:19going up with that additional spend, and
142. 4:21that is all due to the scale up that the
143. 4:22reporting is from. And we can even see a
144. 4:25breakdown of like what's above average,
145. 4:27which is our spend to ROAS calculations.
146. 4:30We have a good return in ad spend here
147. 4:32based off of our margins. And this one's
148. 4:33a little bit below average. And you can
149. 4:35see creative testing is doing really
150. 4:36well, so that could be an indicator that
151. 4:38we need to rotate those creatives over
152. 4:40to our other campaigns. And we have a
153. 4:42table view of the breakdown by week, so
154. 4:44that way we can see as soon as we
155. 4:46throttled up spend from about the 1 to
156. 4:487K a week range to the 15 to 17,000 a
157. 4:51week range, our ROAS has dropped
158. 4:53significantly. Now, when looking at this
159. 4:55report, when we scaled our spend by 20 x
160. 4:57efficiency did not come with it as what
161. 5:00Claude is concluding. But what's
162. 5:01interesting to me is I would like to
163. 5:03know more information as to why this
164. 5:05could be the case. So, I'm going to ask
165. 5:07it include a chart with the volume of
166. 5:11creatives launched over the same time
167. 5:13period, so that way I can see how many
168. 5:15creatives we've been launching alongside
169. 5:17all of the increase in spend. I want to
170. 5:20understand the ratio of creatives
171. 5:21launched to the spend levels to see if
172. 5:24that is holding. So, the reason I'm
173. 5:26asking it that is because although we
174. 5:27raise spend, ROAS drops. That's a pretty
175. 5:29normal thing that happens when you raise
176. 5:31spend. But if you don't keep up with
177. 5:33your creative volume as you scale that
178. 5:35spend, sometimes your ROAS drops even
179. 5:37more significantly. So, I want to see if
180. 5:39our ratio of creatives launched over
181. 5:41that same time period is staying up to
182. 5:43par with the amount of spend we're
183. 5:45driving up. Because this will give me
184. 5:47even more insights into understanding
185. 5:49exactly what the true reason is for how
186. 5:52we can get our ROAS up along with our
187. 5:54spin rising. All right, so now Claude
188. 5:56has given us our updated report with the
189. 5:58creative to spin ratio. And as we can
190. 6:01see, it's saying that creative output
191. 6:02tracked the spin ramp closely through
192. 6:04June, and front-loaded 93 new ads in May
193. 6:07while spin was still under 3.6k, then
194. 6:09pushed 153 ads in June as spin hit 27k.
195. 6:13In July, stopped launches went up only
196. 6:1510% while spin rose more than 131%.
197. 6:19So you can see that the creative volume
198. 6:21is actually going down as spin was going
199. 6:24up, which is a high indicator that ROAS
200. 6:26is not going to hold. As you rapidly
201. 6:27raise your spin, you need creative
202. 6:29volume with that. And so when we look at
203. 6:31this, we have our spin levels rising
204. 6:33significantly, and we're front-loading
205. 6:35these creatives as we scale spin, which
206. 6:37is good because our ROAS is still
207. 6:39holding at a 5.8. And we have all these
208. 6:41creatives backing it. We continue to
209. 6:43launch roughly around the same number of
210. 6:45creatives, but we double our spend again
211. 6:48going to 2.5.
212. 6:50And as spin continues to rise, our
213. 6:52creative volume is actually dying down.
214. 6:54So our ROAS is decreasing, our creative
215. 6:57volume is not staying up to par with how
216. 6:59much we're raising spend. So this tells
217. 7:01us that we have not only a creative
218. 7:03issue, but a creative volume issue in
219. 7:06terms of how many creatives we actually
220. 7:08need to launch to keep up with the
221. 7:10additional spin levels so we can further
222. 7:11optimize this. Now there's going to be
223. 7:13other things like rotating budgets,
224. 7:15increasing what's working, and
225. 7:16optimizing, but just looking at this on
226. 7:19a creative launch schedule in the ratios
227. 7:21and how the ratio's actually decreasing
228. 7:23as we're raising spend, we need to
229. 7:25launch more creatives. So we can ask it
230. 7:27to, "Now I want you to pull a report of
231. 7:29the top three ads that are generating
232. 7:31the most amount of sales with the
233. 7:33highest amount of spend and the highest
234. 7:34return in ad spend, and show me what
235. 7:36those three creatives are." So I'm now
236. 7:38asking it to pull our top three
237. 7:39creatives because I want to see which
238. 7:41ones are performing best, but I also
239. 7:43want to know, not just based off of
240. 7:44ROAS, but which creatives are actually
241. 7:45handling the most amount of spend with
242. 7:47the highest purchase volume because the
243. 7:49weighted value of that means more to me
244. 7:51than just an ad that has five purchases
245. 7:53and a 50x ROAS. I care about the ad that
246. 7:55has 5,000 purchases at a 4x ROAS because
247. 7:58that means it can handle spend [music]
248. 8:00and hold its return on ad spend. All
249. 8:02right, so now let's pull the creative
250. 8:03report for our top ads where we spent
251. 8:05$6,000 and made back $33,000. Pretty
252. 8:08good click-through rate, average cost
253. 8:10per purchase is nice at a 5x. Same thing
254. 8:12here, 5x return on ad spend. All of
255. 8:14these are stellar creatives. They have
256. 8:15good spend volume, great purchase
257. 8:17volume, and same thing down here. It
258. 8:19even breaks it down by style of creative
259. 8:22as well as the additional spend where we
260. 8:24spent 3K to make 22K back, which is
261. 8:26stellar. And then we have our preview
262. 8:28cards. So, we can see our exact ad
263. 8:30creative and we can preview which ones
264. 8:32are working. So, this is a carousel.
265. 8:34This one is a headline with a product
266. 8:36feature-based ad. And then we have our
267. 8:37offer led, which is just a standard
268. 8:39carousel. And so, now that we know what
269. 8:41creatives are working, we can also go
270. 8:43ahead and have it create variations. And
271. 8:45this is where we can get into the part
272. 8:47to where we have AI, literally make AI
273. 8:49creative versions of our best-performing
274. 8:51ads. So, go ahead and make an AI
275. 8:53creative now based off of the card one
276. 8:56and card two image as well as preview C
277. 8:59image. Go ahead and create new ads using
278. 9:02Higgsfield so that way we can make
279. 9:04iterations of these best-performing ads.
280. 9:07Now, we just ask it to literally go
281. 9:08create the content for us all in one
282. 9:10place. We don't have to bounce between
283. 9:12tools. We don't have to analyze our ad
284. 9:13account. We literally have everything we
285. 9:15need right here. And what's going to
286. 9:17happen is it's going to now connect at
287. 9:19Higgsfield and make the creatives. It's
288. 9:21pretty crazy because we have the data,
289. 9:23the creatives, and everything all
290. 9:24pairing in one central source. And here
291. 9:26we go, we already have back some of our
292. 9:28creatives. We have the exact hat from
293. 9:31that original image as I showed you
294. 9:33earlier. This is a new variation in that
295. 9:35same exact street style, which was
296. 9:37converting like crazy at a 5x return ad
297. 9:39spend. This is absolutely incredible,
298. 9:41the styling and how well it actually
299. 9:44designed this. This is This is crazy.
300. 9:46Here's another one, which is like in a
301. 9:47Cali, you know, boulevard here on the
302. 9:50beach. Another one of holding the hat.
303. 9:51This right here, this style of hat would
304. 9:53absolutely crush it. You could even
305. 9:54include a headline on this. These like
306. 9:57one single shot images do wonders. Like
307. 9:59we could launch that in the ad account
308. 10:00from Claude right here and easily get a
309. 10:035x on return ad spend just off these
310. 10:05additional creatives. Like these aren't
311. 10:06even real people. This is just like
312. 10:07reshot. This is a nighttime base scene.
313. 10:10Like we know nighttime base scenes work
314. 10:11extremely well in retargeting because
315. 10:13when people are at home at night, they
316. 10:15see this and it pairs well with the
317. 10:17actual relevance of what's going on.
318. 10:18It's vibey and it's just honestly
319. 10:21mind-blowing how good these creatives
320. 10:22are. Not only that, but if we want to
321. 10:23take this image and turn it into a
322. 10:25video, we just press animate and it'll
323. 10:27automatically animate that into a video
324. 10:28of them like holding the hat, taking it
325. 10:30off, moving it around, and now we have
326. 10:32video assets. So here are four creatives
327. 10:34we can quite literally just launch into
328. 10:36a carousel and start running right away.
329. 10:38And that is an ad style that has spent
330. 10:40roughly 6K to make back $40,000, and now
331. 10:42we have another ad just like it that can
332. 10:44absolutely crush. It's honestly
333. 10:46incredible how amazing this new update
334. 10:48is. And here's the video asset that it
335. 10:50generated. It's just a slow camera pan
336. 10:52zoomed in on this. We can splice this
337. 10:55into a longer form UGC video. We can use
338. 10:57this asset. We can add text to it. This
339. 10:59is just an example of truly what this
340. 11:01thing can do. Like any video asset, any
341. 11:04UGC, we can turn this into a creator
342. 11:06walking down the boulevard talking about
343. 11:08the hat or just like being in a scene
344. 11:10and literally have a fully edited video
345. 11:12to launch into meta ads. Now write five
346. 11:15primary text and five headlines based
347. 11:18off of our winning ad copy. And now I'm
348. 11:21just going to have it write ad copy
349. 11:22based off of what's been proven in the
350. 11:23past so that way we can have all of our
351. 11:25assets from our video and the carousel
352. 11:28that we just put together. All All so
353. 11:30now let's put together our top headlines
354. 11:32based off of our actual results. Sold
355. 11:35out, one's back now, back in stock,
356. 11:37won't last, and our collab-based
357. 11:40headlines, as well as our actual ad copy
358. 11:42for the text. And I can tell it to now
359. 11:46draft this as an ad creative carousel
360. 11:48with the four images you created with
361. 11:50all of the text inside of our ads
362. 11:52manager. And what it's going to do is
363. 11:53it's going to literally go draft this in
364. 11:55our ads manager, and we can even have a
365. 11:56Claude publish it here if we wanted to
366. 11:58and launch it into creative testing. And
367. 12:01then what we can do is on a weekly
368. 12:02basis, we can actually have this
369. 12:04automatically run based off of our top
370. 12:06winning ad formats that we launch and
371. 12:07have it automatically create winning
372. 12:09formats, put them in drive, and then put
373. 12:11it on an auto scheduler to launch them
374. 12:13every single week into creative testing.
375. 12:14So that way we literally no longer have
376. 12:16to worry about making creatives every
377. 12:17week. We can have an AI automation
378. 12:18system quite literally analyzing our
379. 12:20account, dropping creatives, making
380. 12:22them, and launching them in our ad
381. 12:23account regularly. There's literally no
382. 12:25excuse to be launching ads anymore. And
383. 12:27now what it's doing is it's creating
384. 12:28this ad in the ad account. Once again,
385. 12:30you don't have to do anything manually.
386. 12:31You can be on your phone. You could have
387. 12:33an idea walking down the street. You
388. 12:34could be in your car and using voice,
389. 12:36talking to this thing. It's honestly
390. 12:37shocking what the capabilities are of
391. 12:39this latest update. I don't think people
392. 12:41realize that you no longer really have
393. 12:42to do anything. You can just talk to
394. 12:43this all day and run your entire ad
395. 12:45account from wherever you are in the
396. 12:46world.
397. 12:49And here's just a few of the workflows.
398. 12:50You can connect the MCP to Meta, analyze
399. 12:52your ad account data, find out where
400. 12:53your winning ad images and videos are,
401. 12:55generate AI images, and automatically
402. 12:58upload those into your ads manager, and
403. 13:00find out what creatives are working from
404. 13:01that, and repeat this process. You can
405. 13:03also take the winning videos, design
406. 13:05briefs around those, generate UGC
407. 13:08videos, and even send new briefs to real
408. 13:10creators, or just have your in-house
409. 13:12staff make the AI version of those
410. 13:14videos. And once again, the workflow
411. 13:16repeats. The other ways to do this is
412. 13:18using ads reporting, communicating with
413. 13:20your team members on a weekly cadence,
414. 13:21and even automating some of this
415. 13:23creative process, as well as like
416. 13:25actually optimizing, syncing up your
417. 13:27Shopify to tweak your landing pages,
418. 13:29conversion rates, find out what
419. 13:30creatives are working on TikTok Shop,
420. 13:32and designing briefs for UGC AI videos
421. 13:34for Meta. You can connect your Amazon,
422. 13:37TikTok Shop, and Shopify data, so that
423. 13:39way you can cross-reference attribution
424. 13:41and see what's truly working and report
425. 13:42on that, as well as measure your
426. 13:44conversion rates, AOV's, and figure out
427. 13:46exactly what's holding your ads back on
428. 13:48your actual Shopify store and Meta ad
429. 13:50campaigns, all inside one central
430. 13:52location. This tool is absolutely insane
431. 13:54and the capabilities you can do. So, I
432. 13:56highly recommend setting this up and let
433. 13:57me know what you think in the comments.
434. 13:59Are we doomed with AI agents or is this
435. 14:01the new frontier for being able to scale
436. 14:03a business? And Meta is constantly
437. 14:05updating their MCP to allow faster and
438. 14:08more autonomous workflows. The issue is
439. 14:10that even if you automate your ad
440. 14:11account, that won't be enough to just
441. 14:13scale your brand. That's why I put
442. 14:14together this video here to break down
443. 14:16the exact strategy we're using to 2x,
444. 14:185x, even 10x our client brands. So, I'll
445. 14:20see you in the next video.