Вот на что способны Claude и Codex, когда прочитали лучшие книги — Transcript
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- 0:00If you ask an AI to write text or reply
- 0:03to a client and get a generic answer,
- 0:05you're using it wrong.
- 0:08AI models know every famous book on
- 0:10business and sales, but the problem is
- 0:12they don't actually use them, resulting
- 0:15in mediocre answers.
- 0:17I found a tool that turns any book into
- 0:19a skill. And after that, Claude or GPT
- 0:21starts working according to the rules of
- 0:23that book. In this video, I will turn
- 0:26five famous books into skills and show
- 0:28how they work on real tasks and how the
- 0:30result changes.
- 0:32And most importantly, I’ll tell you how
- 0:34to build the same skills even if you
- 0:36don't own the books.
- 0:37But before we start the video, I want to
- 0:39ask you to leave a like. It helps me a
- 0:41lot with promotion, and it just improves
- 0:44my mood. Thank you. To start, let’s
- 0:46understand why we should turn a book
- 0:47into a skill at all.
- 0:49After all, Claude, GPT, or any other AI
- 0:52model knows most books because they were
- 0:54trained on them, but that knowledge is
- 0:56barely used in practice.
- 0:59But if you take a book and turn it into
- 1:01a skill, the AI starts looking at things
- 1:04through the lens of that book.
- 1:07For example, it writes text like a
- 1:08professional editor, or negotiates with
- 1:10clients like an FBI agent.
- 1:14This way, you can pinpoint and upgrade
- 1:16any aspect of your work depending on
- 1:18which book you choose.
- 1:20And to me, this hides huge potential
- 1:23that is limited only by your imagination
- 1:25. By the way, write in the comments
- 1:27which book you want to turn into a skill
- 1:29and why. It will be very interesting for
- 1:31me to read. Maybe I'll take note of it
- 1:33too.
- 1:35By the way, you can find the tool for
- 1:37turning books into skills, as well as a
- 1:39guide on how to do it, at the first link
- 1:41in the description.
- 1:44I want to say right away that it doesn’t
- 1:46matter if you work in GPT or Claude; the
- 1:47skills will work in both.
- 1:49Well then, let’s move on to the first
- 1:50book. And we will start, in my opinion,
- 1:52with the simplest task. Writing text.
- 1:55The first book. "Write, Shorten." I'm
- 1:58sure you've encountered this problem.
- 1:59When you ask an AI to improve a text, it
- 2:02does something, but the result doesn't
- 2:04get any better.
- 2:06As an example, I took a text from a
- 2:08freelancer who sets up AI assistants for
- 2:10beauty salons.
- 2:11And this is the text.
- 2:14We are a team of AI freelancers offering
- 2:16innovative solutions for your business
- 2:18with an individual approach to every
- 2:20client.
- 2:21Blah-blah-blah. In general, below I
- 2:23provided real facts about the service.
- 2:25What the assistant can do, how much it
- 2:27costs? How long it takes to implement in
- 2:29a business, and so on. And to compare
- 2:31the texts not just by eye, because that
- 2:33would be quite subjective. I went to
- 2:35Glavred and provided the original text,
- 2:38which would be the worst one, and it
- 2:41scored 7.5 out of 10 points for clarity
- 2:44. There are 14 stop words here and these
- 2:46are the main issues. Now let's move on
- 2:49to the second version. I gave this text
- 2:51to Claude and asked it to improve it
- 2:53without any special skills. And here is
- 2:55the result. You can read this text and
- 2:58compare. And now let’s look at the score
- 3:00.
- 3:019.2 out of ten is already quite good.
- 3:04The previous version was 7.5.
- 3:06And here there are now nine stop words
- 3:09with these main issues. And there are
- 3:12certainly fewer of them.
- 3:13Now let’s move on to the third version,
- 3:16which I created using a skill from the
- 3:18book "Write, Shorten," and it gets 9.8
- 3:20out of ten.
- 3:22There are seven stop words left, but in
- 3:25my opinion, this text is a level higher
- 3:27, and after a few minor human edits, it
- 3:29can be put on a website landing page.
- 3:33By the way, this skill and all the
- 3:34others I’ll talk about in this video
- 3:36will be in my Telegram bot at the first
- 3:38link in the description.
- 3:39Go ahead and get it.
- 3:42Now let's move on to the book that
- 3:43really helps with negotiations, which is
- 3:45called "Never Split the Difference" by
- 3:47Chris Voss.
- 3:50If you didn't know, Chris Voss was an
- 3:52FBI negotiator for over 20 years, and
- 3:55then he wrote a book on how to negotiate
- 3:58correctly, not just in the FBI, but in
- 4:00business and other areas of life as well
- 4:03.
- 4:04And the situation here is familiar to
- 4:06any freelancer.
- 4:08Suppose you are making an AI bot for
- 4:10dental appointments for $ 900, and a
- 4:13client writes to you: "Another
- 4:14freelancer has the same thing for $ 400
- 4:17.
- 4:18Do it for $ 500 and we’ll start tomorrow
- 4:21. If not, I’ll go to him." At the same
- 4:23time, you are not ready to work for less
- 4:25than $ 700 per order. But the client
- 4:27doesn't know that.
- 4:28I went into the AI, provided the
- 4:30necessary context, then wrote the
- 4:32client's message and asked it to write a
- 4:34response. And now it will write a
- 4:36response without the skill. Let’s see
- 4:38what it comes up with. And here is what
- 4:39Claude wrote without the skill. It
- 4:41suggested two options. That is either to
- 4:43hold the price. "Good afternoon, thank
- 4:45you for being direct."
- 4:47Then we decline to do the work for $ 500
- 4:50and list what is included in those $ 900
- 4:52.
- 4:53After that, it subtly hints that the
- 4:55work for $ 400 might not be as high
- 4:57quality, and at the end, it politely
- 4:59finishes the message. Overall, it’s not
- 5:01a bad response. Let’s look at its second
- 5:03option.
- 5:04The second option is to cut the scope of
- 5:06work and lower the price.
- 5:08I don't think there's much need to
- 5:09analyze this one. Now let’s see how it
- 5:12answers with this skill.
- 5:14And it wrote this text: "Good afternoon
- 5:16, thank you for being direct."
- 5:18It seems 900 dollars looks like an
- 5:19inflated price, especially next to 400.
- 5:22As if I’m asking double for the exact
- 5:23same thing. Nobody wants to overpay.
- 5:26This is labeling and an accusation audit
- 5:28. You are the first to voice the worst
- 5:29the client thinks about the price. They
- 5:31feel heard and have no reason to
- 5:33pressure you. Next. If the 400-dollar
- 5:35option covers everything you need, I
- 5:37won't try to talk you out of it. This is
- 5:39composure without needing the deal. The
- 5:41phrase "I won't talk you out of it"
- 5:42shows the ultimatum doesn't scare you.
- 5:44If the deal matters more to you than to
- 5:46them, the price will creep down. Next. I
- 5:48just don’t understand how to do
- 5:50everything included in the 900-dollar
- 5:52plan for 500 dollars.
- 5:53You could have gone to them right away,
- 5:55but you wrote to me about what matters
- 5:57most to you in this bot. And the phrase
- 5:59: "You could have gone to them right
- 6:00away." He wrote: "So, something is
- 6:02keeping you there." The question helps
- 6:04find out what exactly and forces them to
- 6:06name the reason themselves. And finally
- 6:08. Would it be a bad idea to hop on a 15
- 6:10-minute call tomorrow to compare what
- 6:12exactly is in both offers? Actually, as
- 6:14a rule, I would write "a good idea" here
- 6:16. And here is the essence of the last
- 6:19suggestion.
- 6:20It’s a question that’s easy to answer: "
- 6:22No, they'll use it tomorrow, but you set
- 6:24the deadline."
- 6:25Comparing will show if the competitor
- 6:27really has the same thing, without you
- 6:29speaking poorly of them.
- 6:32Overall, I think you’ve realized that
- 6:35this skill uses many tricks you can
- 6:37employ in negotiations to close them in
- 6:39your favor and, of course, earn money.
- 6:43In fact, I will use this skill myself
- 6:45because, in my opinion, it is very
- 6:47useful. Book three. The Mom Test.
- 6:51The title of this book is certainly very
- 6:53interesting, but the point is that if
- 6:55you ask your mom or even an AI, "What do
- 6:57you think of my business idea?"
- 7:00, both your mom and the AI will likely
- 7:02tell you they like it.
- 7:05But we ask primarily to get constructive
- 7:07criticism and understand what can be
- 7:08improved.
- 7:10And your potential clients lie to you
- 7:12out of politeness in exactly the same
- 7:14way. Therefore, the book has three
- 7:16simple rules. First. Talk about the
- 7:19person's life, not your idea. For
- 7:21example, instead of asking how they like
- 7:24your service, you ask: "How are you
- 7:26currently making covers?" Second. Ask
- 7:29about the past, not the future. To the
- 7:32question: "Would you pay for this?" They
- 7:34might tell you out of politeness: "Yes,
- 7:37I might pay for that."
- 7:39But the question of when you last paid
- 7:41for a YouTube video thumbnail will show
- 7:43how things really stand.
- 7:46And third, talk less and listen more,
- 7:48because the more you tell someone about
- 7:50your idea, the more they start to just
- 7:52agree with you.
- 7:54And here is my task.
- 7:56Let’s say I want to launch a service
- 7:59that generates YouTube video thumbnails
- 8:01based on a description for $ 15 a month
- 8:04.
- 8:05And before launching, I want to talk to
- 8:08potential clients. And here is a prompt
- 8:10I’ve put together, which I’ll send now
- 8:11without the skill. I want to launch a
- 8:13service that makes thumbnails for
- 8:14YouTube videos based on their
- 8:16descriptions. Subscription is $ 15 per
- 8:18month. The target audience is beginner
- 8:20YouTube creators. Draft 10 questions for
- 8:22an interview with potential clients. And
- 8:24I’m sending it. And here are the
- 8:26questions it formulated. You can pause
- 8:28and read them.
- 8:30They aren't terrible, of course, but
- 8:31let’s see what comes out with the skill
- 8:32.
- 8:33And with the skill, it’s a completely
- 8:34different story.
- 8:36It said not to mention the service or
- 8:37the $ 15 price until the end, otherwise
- 8:39people will just politely praise the
- 8:41idea instead of talking about themselves
- 8:43.
- 8:44So, first we ask about their channel
- 8:46without mentioning thumbnails. Then we
- 8:48gradually approach the topic of
- 8:50thumbnails by asking these questions.
- 8:52Next, we move on to money and ask what
- 8:55the person has paid for and how much
- 8:57they’ve earned. And here is how to
- 8:59correctly interpret the answers.
- 9:01If thumbnails didn’t come up on their
- 9:03own within the first four questions,
- 9:04that’s a signal that they aren't the
- 9:05person's main problem.
- 9:07In that case, you should move on to the
- 9:09fifth question.
- 9:10Further, the skill suggests that the
- 9:12best interviewee is someone who has
- 9:14already paid for thumbnails, tried
- 9:15several tools, remade thumbnails after
- 9:17publishing, and generally spends money
- 9:19on their channel.
- 9:21It also notes: if you hear "usually" or
- 9:23"I would" during the conversation, bring
- 9:25them back to the facts by asking when it
- 9:27last happened. Do not record praise as
- 9:29data.
- 9:31In short, with this skill, you can
- 9:33analyze the market much more accurately
- 9:36, understand people's pain points, and
- 9:39pivot your idea in the right direction
- 9:41to actually solve those customer
- 9:44problems.
- 9:46The fourth book is "The Goal".
- 9:48It’s a great book, but I saved the best
- 9:50for last, so make sure to watch this
- 9:52video to the end.
- 9:55Essentially, it’s a business novel about
- 9:57a factory manager who is given just
- 9:59three months to save the plant from
- 10:01closure.
- 10:02And the whole book is about how to find
- 10:05the one bottleneck that is holding back
- 10:07the entire business. And here is my task
- 10:10.
- 10:11An owner of an online English school
- 10:13writes that he gets 40 leads a day, but
- 10:15only two payments.
- 10:17Because of this, he wants to increase
- 10:20his ad budget from 1,500 to 3,000 and
- 10:22provides many other details.
- 10:25Site conversion is low, Instagram reach
- 10:26has dropped, and teachers are
- 10:28complaining about the schedule.
- 10:30I wrote this prompt on behalf of the
- 10:33school owner and asked what I should do
- 10:35about all this.
- 10:38By the way, you can read this prompt and
- 10:40write in the comments what you think the
- 10:42problem with his business is.
- 10:44Done that. Good. Now let's see what
- 10:47Claude answers without the skill. So,
- 10:49Claude without the skill found the
- 10:52bottleneck, and it was Anna. And he saw
- 10:54this from the numbers. He calculated
- 10:56everything correctly. I won't argue with
- 10:58that, he handled it even without the
- 11:00skill. Let's read what he wrote next. I
- 11:03read it and here is what I found. In the
- 11:05third point, he suggests hiring a second
- 11:08manager immediately, meaning spending
- 11:10money.
- 11:11And in my opinion, this is his
- 11:13shortcoming, because I already have a
- 11:15version with the skill, and now I will
- 11:17show you everything. And with the skill
- 11:20, he suggests following the five steps
- 11:21from the book.
- 11:23First, find the constraint—which is
- 11:25Anna's calls. You need to squeeze the
- 11:28maximum out of her working time. And so
- 11:31that she doesn't drown in all this work
- 11:32, you need to unload her a bit, take
- 11:34correspondence and CRM away from her.
- 11:37And he also suggests allocating another
- 11:391,500 dollars for advertising to see the
- 11:41effect of these changes.
- 11:43And only then, if it doesn't work, hire
- 11:45a second manager. And this is what the
- 11:48essence of this skill is.
- 11:51It's that it provides a more
- 11:52strategically correct answer than Claude
- 11:55without this skill.
- 11:56And moving on to my last favorite book.
- 12:00Atomic Habits. Look, we are all human.
- 12:03Sometimes we get lazy.
- 12:05And sometimes, what we started with
- 12:07great enthusiasm, we just quit after a
- 12:09week.
- 12:10And I've had that happen too.
- 12:12But then many years ago I read the book
- 12:15Atomic Habits, and thanks to it, I
- 12:17adopted several good habits that I still
- 12:20follow today.
- 12:21But before the main task, I want to
- 12:24answer one question that you might have
- 12:27. How do I create a skill from a book
- 12:29that I most likely don't have?
- 12:32And actually, I have good news because
- 12:35it can be created even from open sources
- 12:37.
- 12:39These could be YouTube videos with a
- 12:41summary of this book, or various
- 12:42summaries in text form.
- 12:45You take all of this and combine it into
- 12:48one place, and that becomes a skill. And
- 12:51moving on to the task I want to instill
- 12:54in myself as a habit. Here is this
- 12:56prompt. I want to write a post for my
- 12:58Telegram channel every day, but I always
- 13:00quit after a week. I work from 10:00 to
- 13:0319:00, and I'm tired in the evening.
- 13:05Help me set this up. And I send this
- 13:08prompt. And here is what Claude wrote
- 13:10without skill. First, do not write in
- 13:13the evening. Next, separate ideas from
- 13:16the writing process. It’s harder to come
- 13:18up with an idea than to write the text.
- 13:20Next, record by voice and don't type. A
- 13:231–2 minute voice memo. Transcribe it
- 13:25using Whisper. 5 minutes of editing.
- 13:27That’s actually not a bad idea. Fourth.
- 13:30Lower the bar. A minimal post. Three to
- 13:32five sentences with a photo or one
- 13:34thought. Fifth. Batch on the weekend.
- 13:36Spend 1 hour on Saturday or Sunday
- 13:38writing two or three posts and schedule
- 13:40them. Sixth. The rule of not missing two
- 13:43days in a row instead of a perfect
- 13:45streak. By the way, this rule is from
- 13:47Atomic Habits. I remember it like it was
- 13:48yesterday. Seventh. Day-specific
- 13:50categories. For example, Monday:
- 13:52observation, Wednesday: AI, Friday:
- 13:54weekly reflection. Overall, I understood
- 13:56the points, and the advice is actually
- 13:58quite good. Now let’s see what it wrote
- 14:01with skill. And here is what it wrote
- 14:03with skill. People quit after a week not
- 14:05because of weak willpower. Motivation
- 14:07carries the first week, then it fades,
- 14:09but the post still requires coming up
- 14:11with a topic. First: move the post from
- 14:13the evening to the morning. You won't
- 14:15have energy in the evening, so take it
- 14:17off your schedule. Second. Create a
- 14:18minimal version of the post. On a bad
- 14:21day, a post is 2–3 sentences in 2
- 14:22minutes, and it counts as a full one.
- 14:25Third. Keep two backup posts. Write them
- 14:28over the first weekend and put them in
- 14:30Telegram scheduled messages. Fourth.
- 14:33Make progress visible. Oh, this is
- 14:35straight from Atomic Habits, I remember
- 14:37. Hang a calendar in sight and put an X
- 14:40right after publishing. Fifth. Create a
- 14:43reward right after the post.
- 14:45Reactions come with a delay, so open
- 14:47social media and news only right after
- 14:50publishing. Sixth. Do not miss twice in
- 14:53a row. And this repeats from the
- 14:55previous version. And it says: "Where to
- 14:58start?
- 14:59Choose a time and place, write down the
- 15:01phrase from the first point, jot down 10
- 15:02topics, and tomorrow morning publish
- 15:03your first post, even if it's just three
- 15:05sentences."
- 15:07Overall, this is very good advice, and
- 15:09it is actually from the book Atomic
- 15:10Habits.
- 15:12Be sure to watch my last video, where I
- 15:14talked about all the latest Claude
- 15:15updates and why you're missing out if
- 15:17you don't use them.
- 15:20And also subscribe to my YouTube channel
- 15:21if you haven't already.
- 15:23Bye.
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