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Claude Code SEO: How I Got 50,000 Clicks Per Month (Steal This) — Transcript

by Jono Catliff · 12,811 words · 1,849 segments · language en · Watch on YouTube

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0:00This video is a complete masterclass on
0:02Claude code and search engine
0:03optimization. We're going to be going
0:05over two strategies that I have used to
0:07earn over half a million dollars on the
0:10previous company I sold, generate 50,000
0:13clicks every single month or 1,500
0:15clicks every single day. Took me four
0:17to maybe six years to learn this kind of
0:20stuff, and we are going to be condensing
0:21it down into an hour-long video. Now,
0:24you don't need to know anything
0:26technical in order to set this whole
0:27thing up because Claude code is going to
0:29do all of the heavy lifting for you.
0:32Now, if you guys are unaware about what
0:34SEO is, it stands for search engine
0:36optimization, and it's the process of
0:38ranking your website as high up through
0:40Google as possible. So, let's say
0:42somebody types in Toronto plumbing
0:44company, you want to be as high up as
0:46possible so that you can turn that web
0:48visitor into a paying customer. And here
0:51is why it matters, because if you look
0:53at the if you look at the stats around
0:55it, 40% or four in every 10 people that
0:58search for a keyword like this will end
1:00up going to the first link on the page.
1:03Then you have 20% of people going to the
1:06second link on the page, and then so on
1:08and so forth, it goes down dramatically.
1:10Today we're going to be talking about
1:11how you can get as many pages to rank as
1:14high as possible in the most in the
1:17quickest time frame possible. Why it
1:19also matters is because if you deploy
1:21the wrong SEO strategy, you're only
1:23going to find out it's the wrong
1:24strategy maybe two, three, four years
1:27down the pipeline, and you probably
1:29don't want to waste that much time,
1:31right? So, today we're talking about
1:32four things. How you can find winning
1:35keywords. Not every keyword is created
1:37equal. You need to find the winners and
1:39rank for those. We're going to talk
1:41about how you can systematically easily
1:42do that. Then we're going to talk about
1:44on-page SEO and technical SEO. These are
1:46two sides of the same coin. On-page SEO
1:49is everything you write about your page.
1:51It's the stuff you write about, the
1:53structure, um and how you publish it,
1:55okay? Technical SEO is how your your
1:58site is built. It's things like load
2:01speed. It's things like core web vitals.
2:03It's all the technical stuff that you'd
2:05otherwise have to learn. Now, just to
2:07keep in mind, some websites, like if we
2:10go to this competitor up top here,
2:12Homestars, these guys probably have an
2:15entire division of people doing on-page
2:17SEO and technical SEO full-time [snorts]
2:20for their company. What they are doing
2:23every single day you could probably
2:24duplicate just with one person using
2:27Claude code, and I'm going to show you
2:28exactly how you can do that. And
2:30off-page SEO is essentially what the
2:32rest of the internet has to say about
2:33your business. It's also how much trust
2:36and authority Google places in you. Now,
2:38just before we move on to building out
2:40the website and going through it step by
2:41step, I want to cover AI SEO because
2:44this is blowing up absolutely everywhere
2:46right now. Everyone's talking about it.
2:48And here's my honest thoughts about it.
2:50AI SEO is essentially the same as SEO.
2:55If you rank well for SEO, then you're
2:57going to rank well for AI SEO. It's
2:59really just that simple, and here is why
3:02I think that's the case. Because if you
3:04were to ask Google, ChatGPT, Perplexity,
3:07or Claude
3:08a question, the first thing it's going
3:10to do is exactly what you would do
3:13before large language models were a
3:14thing. It would search for the answer on
3:17a and on like a search engine like
3:20Google, for example. It would pull out
3:22the listings, get the information back,
3:24and then serve it to you. So, as long as
3:26you can rank well for SEO, you should
3:28also rank well for AI SEO. Okay, cool.
3:30So, we're talking about two tactics
3:32today that generated me $500,000.
3:34The first one is blog posts at scale.
3:36The second one is creating service
3:38pages. If those aren't crystal clear to
3:40you, no worries. We're going to be
3:41getting into both of them extensively.
3:44The first thing is we actually have to
3:46create a website, okay? So, how we do
3:49that is through Claude code. Now, if you
3:52guys are unfamiliar with Claude code, no
3:54worries whatsoever. I'm going to give
3:55you a 10-second crash course here. Head
3:57over to the site antigravity.google
3:59and download the free desktop
4:01application. This is a coding workspace.
4:04Now, when I say coding workspace, it
4:06sounds technical, which technically it
4:09is, but you don't have to know a line of
4:11code. You don't need to know anything
4:13technical whatsoever for this to work.
4:15As long as you can copy and paste,
4:16you're going to be totally fine. Okay,
4:18so once we download this, you're going
4:20to arrive at a place like like a
4:22application like this, and in the
4:24extensions tab, you can search for
4:25Claude code and install it. Once you've
4:28got both of those set, then you're good
4:31to go, okay? The only thing we have to
4:34do to create our website is open a
4:36folder. Every time you have a Claude
4:38code project, it always lives within a
4:40folder on your computer. So, I'm going
4:42to go ahead and create a new folder.
4:46This is going to be called SEO brief.
4:49Okay? And this is an empty folder. We
4:52got our parent folder, okay? Nothing is
4:55in it so far. The only thing we have to
4:57do is add one file, and that's called
5:00the Claude.md file.
5:02In this file, this is like think about
5:05an analogy of you hiring an employee.
5:07You need to train them on what they need
5:09to do, how to behave, all the standard
5:11operating procedures. This is the same
5:12thing just for Claude to do his job
5:15properly. And this will also be in the
5:17description down below for free. I will
5:19have a link to my free school community,
5:22and in this page that I link you to,
5:24there will be this Claude.md web app
5:26file. Just grab this whole file and
5:28paste it in here, and that's essentially
5:30it. We are good to go. We have the
5:32building blocks on creating our website.
5:35Now, keep in mind, if you were to try
5:36and do this on WordPress or something
5:38like that,
5:39you'd be spending like a freaking long
5:42time setting up hosting and setting up
5:45your DNS records and all that kind of
5:46stuff and then actually editing your
5:48site. It could take like four or five
5:50hours to do what we've already done in
5:53essentially a couple seconds. From here,
5:55all we're going to do is we're going to
5:58open up Claude by hitting this icon and
6:00type in a prompt, and it's going to
6:01build the whole site out for us.
6:04Can you please build out a beautiful
6:06website for me with the following pages:
6:09a homepage, a index page for my blog
6:13posts, an index page for my service
6:15posts, and that's it. I'm going to
6:18attach a screenshot down below of the
6:22design I'm looking for. Please clone or
6:25copy that exact design when building out
6:27the website page.
6:30That's it. We're building three pages
6:31here. If you don't know what index pages
6:33are, no problem. We're going to talk
6:34about it after it's built, and we also
6:36need to attach a screenshot. So,
6:38typically speaking, when you build
6:40anything inside of Claude code, it's
6:42going to come out as AI slop unless you
6:44give a nice reference point, and that's
6:46where the site Dribbble comes in. It's
6:48free to use. You can type in something
6:50like plumbing website, click on the
6:52first link here, and then take a
6:54screenshot of this landing page right
6:57here.
6:58Oops. So, we'll take a screenshot.
7:02And inside Claude, in order to attach
7:04that, we hit the plus button down here,
7:06upload from our computer.
7:08We will
7:10connect that screenshot in, send it off,
7:12and it's going to build the whole site.
7:13All right, and it just finished up. We
7:15can take a look at the site by going
7:18over to the link right over here,
7:20localhost, okay? Usually there's a
7:22clickable link. Once you click that,
7:24it'll direct you to your browser, and
7:25you can see the whole page built out.
7:27Just very basic site. Looks pretty
7:29really beautiful actually on the first
7:30shot. This is an index, okay? A blog
7:33index is where you have a list of all
7:35the blog posts you wrote. So, if you
7:37have 10 blog posts, it would list 10
7:39over here. If you have one like we do
7:40here, it's just going to list one. If
7:42you had 100, it would list 100, and so
7:44on and so forth. So, we've got the very
7:46bare bones of a website built out for
7:49us, which is great. There's one step
7:51that we need to do in order to make sure
7:53our website is optimized off the bat,
7:56and I don't want to spend too much time
7:58on this because this is something that's
8:00technical that I'm going to break down
8:01very simply, but it's really important
8:03to go over. There's three types of
8:06website builds anytime you're dealing
8:08with Claude code, okay? And this is just
8:11really important to be able to avoid
8:13right away. So, the first thing is is
8:16that you have something called static
8:18site generation, server-side rendering,
8:21and client-side rendering. You don't
8:22need to remember any of this. This is
8:24not super important past just
8:27like taking note of it, but we want
8:29something called static site generation.
8:31Let's think about it like ordering a
8:33pizza. You go into a restaurant and you
8:35ask for a slice of pizza. Static site
8:37generation means the pizza is already
8:39made. The person says, "Yeah, no
8:40problem. Here's your slice," and you're
8:41off in 10 seconds. Next one is you go in
8:43to order the pizza, and you have to wait
8:45for them to cook it, and that takes
8:47time. The third option is you have to
8:49make it yourself. You go in, you want
8:51pizza, you make it every yourself, you
8:52try and find where the flour is, it
8:54takes forever, sometimes you can't make
8:55it. So, the reason why this is important
8:57is because websites function the same
9:00way. Google crawls your website, and
9:02when they crawl your website, they will
9:03rank your website on Google, and that
9:06will determine how high up the search
9:08engines you actually go. So, this SEO
9:12all depends on your website being
9:14crawled by Google. If Google doesn't
9:16access your website or can't find it or
9:18if it's not complete, you're never going
9:20to get ranked anyways. You can spend 10
9:21years on SEO, it doesn't matter. If you
9:24can't rank it, you're never going to get
9:26the results you want. And so, we need
9:27static site generation. When Google goes
9:29to the site, it finds the page
9:31instantly. With the other version, okay,
9:34it goes to the site, waits for the page
9:36to load and build, and takes time, and
9:37it's not optimized. The third option, it
9:39doesn't even give you the site back. It
9:41just gives you nothing, and that can
9:43can't really rank on Google whatsoever.
9:45So, we need to make sure that we have a
9:48static site generation, and by default
9:50with the Claude.md file that you're
9:51downloading below, it's going to tell um
9:56tell Claude code to build this out of
9:57static site generation, this is a
9:59requirement. Okay, cool. So, that's the
10:01only thing I want to point out right
10:02away. The next thing is we need to find
10:05keywords. If you recall, we had four
10:07different buckets. Finding keywords is
10:10the first chapter, okay? Not all
10:12keywords are created equal. If you go
10:14into Claude here and you ask it, "Give
10:17me 20 keywords for plumbing."
10:21It's going to give you its best guess at
10:2320 keywords. If you were to follow this,
10:25you'd probably be screwed. Um you're
10:27probably not going to get the right
10:28keywords or at least the needles in a
10:31haystack that you otherwise would want
10:33to find the winning strategy to rank
10:35really fast to get results, to get
10:37clients, to get money, and all that kind
10:38of stuff. This is not going to be your
10:40best shot at doing this. What you need
10:43is a standalone SEO tool to get this
10:45done. I have used SEMrush for probably
10:484, 5 years now and you can get started
10:51on a free trial. Now, once you start on
10:54SEMrush, you'll go to SEO and the
10:58keyword magic tool, okay? What this does
11:01is it helps you find magically keywords.
11:04Okay, that was kind of a a dad joke, but
11:07we can just type in plumber here, okay?
11:09This is a root keyword, meaning that as
11:11long as it's going to give us back a
11:13bunch of variations of the same keyword
11:16with the word plumber in it. So,
11:17plumber, plumber near me, emergency
11:19plumber, so on and so forth. Now, here's
11:21why not every keyword is rated equally.
11:25Let's say you wanted to rank for
11:27plumber.
11:28That's awesome. There's probably 10
11:30other million websites that also want to
11:32rank for the exact same keyword. And if
11:34we just type in plumbing on Google or
11:37plumber on Google, you're going to be
11:38competing with the world's biggest
11:40websites. Who's going to rank? Somebody
11:43who just started a website 10 seconds
11:45ago or HomeStars, which has been doing
11:48this for 10 years and has an entire SEO
11:49team doing everything? Is it going to be
11:52the person that starts first or is it
11:53going to be the person that, you know,
11:55runs Wikipedia, for example? You
11:57obviously know the answer to that
11:59question. So, we need to filter these
12:02uh results down. We typed in plumber, we
12:04got a million keywords, that's great,
12:06but we only need a couple thousand or a
12:07couple hundred to make this effective.
12:09First thing is is we want to choose a
12:11keyword difficulty of 30 or below. That
12:13means that the keyword by itself is not
12:16difficult to rank for. You'd have a shot
12:18at actually getting up the search engine
12:20rankings. Okay, so if you have something
12:23that's like a keyword difficulty of two
12:25out of 10, it's very easy to rank for,
12:27you posting a blog could literally get
12:29up all the way to potentially rank one,
12:31two, or three very quickly. I've had
12:34this happen multiple times. And the
12:37second thing is um
12:40the second thing is is that we also want
12:42to search for keywords that have at
12:45least a volume of 100. If something has
12:48like two people searching for it a
12:49month, we don't want to
12:51rank for that. And when we're going in
12:53through Claude, Claude doesn't even know
12:55how many search uh results these are
12:57picking up every single month. It
12:58doesn't know the keyword difficulty of
13:00these particular blog posts. And the
13:02last thing is is the intent of the blog
13:06of the uh the search, okay? Not all
13:08searches are equal. Some searches are
13:10for informational queries, some are for
13:13commercial queries. So, if I type in buy
13:15Nike shoes, people don't have intent to
13:18read a blog post about buying Nike
13:20shoes. They have the intent to purchase
13:22Nike shoes. That's why when you search
13:24Nike shoes, it has all of these
13:26e-commerce sites ready to sell you their
13:29products and services. Just like when
13:31you ask, "How much does a plumber cost?"
13:34It's not like listing out, you know, uh
13:37like plumbing equipment for you to buy
13:39because the the intent behind the
13:41keyword is slightly different. So, we
13:43need to rank for
13:45informational keywords. And now we've
13:47ranked we've gone down from million
13:49words to 600 6,000 words. Cool. So, we
13:52can now just go through this and find
13:55keywords that we'd actually want to rank
13:57for, actually create blog posts for. So,
14:00for example, plumbing installation is a
14:02good service keyword. Hydrojet Plumbing
14:05is probably another person's business.
14:07If I just search this up, yep.
14:09Uh
14:10Hydrojet Plumbing. No, okay. So, this is
14:12actually something that maybe is another
14:14service.
14:16Plumb Bob. This is probably a um
14:20this is probably something we don't want
14:22to rank for, okay?
14:24And so on and so forth. You get the
14:25point. We want to rank for keywords that
14:29are not people's businesses. They're not
14:31um people looking to start their own
14:33plumbing company. They're keywords that
14:36people are interested in that could
14:38potentially become a paying customer,
14:41okay? So, we want to be very intentional
14:43about that kind of stuff. So, other
14:46things, plumber fix shower, that's
14:49another one. Plumber plumbing drain, uh
14:52washing machine is another one. Zeke the
14:55Plumber, okay? If we just search this
14:57up, this is a plumbing icon, okay? So,
15:01this is exactly what you probably would
15:03not want to rank for, another person's
15:05plumbing company or whatever the case
15:06may be. So, once we found these
15:09keywords, we can add them into a keyword
15:11list that we can export to have Claude
15:13Code build out the pages for us. We'll
15:15send the keywords,
15:17click apply,
15:19and create a new empty list. I already
15:21have one. It's called plumbing keywords,
15:23and you can just add these right over
15:25there. We can see that I've added
15:27officially a couple more. So, those are
15:29just a few keywords. You'd want to go
15:31through and get a couple hundred to a
15:33couple thousand keywords that you can
15:35rank for. Sometimes it's not always easy
15:38to get winning keywords, okay? Depending
15:41on the niche that you're in. And here's
15:43a couple other ways you can do it.
15:44There's a questions tab right here that
15:47you can click, and these are great blog
15:49post ideas as well. How long does it
15:51take to become a plumber? This is
15:53somebody competing with you, so you
15:54probably would not want to rank for
15:56that, although you could if you wanted
15:57to. Um how much does a plumber cost?
15:59This is a great keyword because these
16:01are directly customers that are
16:03interested in hiring your service, so
16:05I'd select that. And so on and so forth.
16:07So, you can go down the list with
16:09questions as well. Once you're done, you
16:11can add them to your keyword list over
16:13here, okay? Last couple things are
16:16adjacent topics. I would find the same
16:19audience of people looking for plumbers
16:21just higher up the funnel. So, if we
16:23type in I don't know, funnel over here.
16:26Maybe, and I'm just going to go with
16:27some arbitrary funnel here, but maybe
16:29this is when people are ready to buy
16:31your service, but you should be having
16:33blog posts for all of the traffic above
16:37this before they're even ready to make
16:39that purchase with a plumber to actually
16:42get their attention, get their foot in
16:43the door, okay? And so, adjacent
16:45keywords could be best water softener
16:472026, tankless first tank water heater,
16:50signs you need a new water heater. All
16:53of these things can kind of um capture
16:56your prospects before their dogs in heat
16:59that want plumbing services immediately.
17:01This will help them come back to you
17:03later down the road. And then of course,
17:05you can find uh competitors on SEMrush,
17:08too. You can type in a competitor and
17:10see what keywords they're ranking for,
17:12take those keywords, apply it to your
17:13own campaign. Cool. So, now that we have
17:16the keywords, we can export these to
17:19Claude Code.
17:20Inside the keyword strategy builder, we
17:22have plumbing keywords. I'm going to
17:24enter into this, export as a CSV file.
17:28And once we export it, we can load it
17:30into Claude Code here. Cool. So, I have
17:32my keywords here. Let's drag this into
17:35antigravity, and I'm going to rename
17:38this as keywords. So, here's all the
17:41keywords that I have gotten so far. What
17:43we want to do is we want to turn each
17:46one of these keywords into an individual
17:49blog post. So, we want to start ranking
17:52for those particular keywords. So, now
17:55what we're going to do is essentially
17:57create our first blog post.
18:00Can you please create a blog post for me
18:03about plumber for low water pressure?
18:07That's the keyword that I want you to
18:08use, and I also want you to
18:11create a keyword cluster. That keyword
18:15cluster can either be from common
18:17keywords in the keywords.csv file or you
18:20can just make it up.
18:23Please add in images from Pexels, and my
18:27API key is in the .env file attached.
18:32Okay. Um awesome. So, there's a couple
18:34things going on here that uh we should
18:36be aware about.
18:38First of all, we have a keyword that
18:40we're creating a blog post for. We have
18:41something called keyword clusters, and
18:43then we also have images that we want to
18:45add into our uh blog posts. In order to
18:48get the images, we'll head over to
18:50Pexels, okay? This is an image library,
18:52just like this. We can grab plumbing
18:54images for our blog post for free that
18:56we can use royalty-free without getting
18:58into any trouble using their pictures.
19:01We'll type in Pexels API. We will hit
19:05this API route right over here. And how
19:08do I get an API key? First of all, you
19:10have to create an account, and then
19:11second of all, you have to request an
19:13API key. So, I will log in with my
19:16account here.
19:20And we can just select a project name,
19:23all this kind of stuff, generate the API
19:25key, and you'll get it immediately. Once
19:26you have that key, it'll look something
19:28like this. You paste that into the .env
19:31folder, okay? A .env folder is just
19:33where you store your password, secret
19:35keys, anything you wouldn't want anyone
19:36else to see, which is ironic because you
19:38can see mine right here. And it just the
19:41the naming convention goes whatever you
19:43want to call it equals, and then you
19:45paste the API key right over here. Now,
19:47we have access to grabbing photos, and
19:50I'll show you what keyword clusters mean
19:53after I generate this page. Okay, sweet.
19:56So, the blog post has been created and
19:59this is what it looks like. We have the
20:01images from Pexel. Okay, so it actually
20:04found plumbing images right off the bat.
20:06It generated the whole blog post and
20:08we've also included a keyword cluster.
20:10Let me explain again what keyword
20:12clusters are. So,
20:14traditionally inside SEO, instead of
20:16ranking just for one keyword, you want
20:19to rank for multiple different keywords
20:21on the same page. So, here's what it
20:24looks like. You might have a root
20:25keyword like how to unclog a drain. And
20:28that's great, you can rank for that. But
20:30you'd be losing a a lot of opportunities
20:32if you didn't rank for similar keywords
20:34as well. So, unclog kitchen sink, unclog
20:36bathroom sink, drain won't drain, slow
20:38drain sink, uh
20:40home remedy clogged drain, what
20:43dissolves hair in drain, all these kind
20:44of keywords you can add into that page.
20:48And so, what you can do is now we can
20:49make, you know, one blog post or 20 blog
20:52posts or 100 blog posts. They all have a
20:53root keyword, but you're also ranking
20:56for all these secondary and tertiary
20:58keywords as well. So, that um you have
21:00way more probability of surfacing on
21:03Google for multiple different keywords.
21:06Remember, on Google you're not just
21:07ranking for one keyword. Like a blog
21:09post could be ranking for 50 keywords.
21:11Be ranking for 100 keywords, a lot of
21:13which you might not even be aware of.
21:15But uh we want to maximize our
21:17opportunity by adding in a whole bunch
21:20of clusters. So, we've created the blog
21:22post, but I'm going to be real with you
21:23guys, this is crap. And if you just stop
21:27here, which most people do, you're never
21:29going to see the real results you want
21:31to see. And let me tell you why that is
21:33the case, okay?
21:35Let's read the first blog post or the
21:36first paragraph and then you'll
21:38understand why. In today's fast-paced
21:40world, maintaining a functional
21:42household is more important than ever
21:43and few things are as frustrating as
21:45blah blah blah blah blah. The point here
21:47is that it is so boring to read and
21:49nobody's going to sit through this guide
21:51and read this whole AI slop blog post.
21:54Plumbing articles are already incredibly
21:57boring. I don't know a single person
21:59that would enjoy a nice Saturday
22:01afternoon with coffee reading blog post
22:04articles on Google. Like that's just
22:06sounds absolutely horrific. Um and if
22:10you want
22:11uh
22:12web visitors to turn into paying
22:13customers, we need to make the blog
22:15posts way more exciting. How we do that
22:19is we need it to sound more like you.
22:22So, we need to train Claude on what you
22:23sound like, your voice, how you write,
22:26your tone, any stats your business has,
22:29real numbers, how many drains have you
22:31unclogged, how long you've been in
22:32business, your stories, if there's any
22:34anecdotes from, you know, past jobs or
22:36work you've done and you always tell
22:38other clients, you should have that
22:40inside Claude so that it remembers
22:42stories about you and your business and
22:44can inject those personal stories into
22:46your blog posts. Also same with
22:48opinions. And the most important thing
22:50is humor. You need to have, in my
22:52opinion, humor. You just need to have
22:53people that enjoy reading your blog
22:55post. So, here's AI slop and then here's
22:58what it looks like afterwards, okay?
23:00It's injecting all this kind of stuff,
23:03making it so much more enjoyable to
23:05read. So, that's what we have to add in
23:08next. So, for the next prompt, of
23:10course, we need to add in your
23:12personality. We need to add in your
23:14writing style. We need to add in
23:15everything, okay? So, how we do this is
23:18you need to track down references to
23:21transcripts,
23:23uh phone calls or videos or emails that
23:26you've written in Gmail or LinkedIn
23:27posts or whatever the case may be. Okay,
23:30so or just passages online that you
23:31like. So, I have these two LinkedIn
23:34posts here that I've generated, okay?
23:35And I'm just going to copy this. And
23:38inside of Claude code, I'm going to say,
23:40"Please um
23:42create a" and I already have this
23:44actually in my
23:46uh in my project here, but we have
23:49references. Where is it? Right there.
23:51Okay. And we have these files here on
23:53our humor. So, Claude understands what
23:55our humor is, what our opinions are,
23:57what our stats, stories, voice. And so,
23:59we need to update all of these files,
24:02okay, with our passages that we're going
24:05to add in here.
24:07And voice. Okay, cool.
24:10Please create a these files and update
24:14them. And I already have them, so please
24:16update
24:18all of these files
24:21from these LinkedIn posts.
24:25Awesome. So, we're going to pull it out
24:27now. And now it's going to understand
24:29how we talk, what our humor is, all of
24:31that kind of other stuff. Now, if you
24:33don't have anything like this, you can
24:35go to a reference like here, okay? I
24:37actually came across this uh back in the
24:39day when like when I was starting to
24:41create blog posts and this really worked
24:43well for me. I thought this writing
24:45style was hilarious. I've got 99
24:47problems, I feel bad for you, son. I've
24:48got 99 problems, but humor ain't one. As
24:50I wrote those words, all I could think
24:52about was how embarrassed my 14-year-old
24:53son would be reading that. So, this is
24:56the kind of writing that I like because
24:58if I was to read a blog post on
25:00plumbing, if it was dry, if it was
25:02boring, if it was serious, all that kind
25:04of stuff, I would be gone immediately.
25:06Or I'd be on the page for the least
25:08amount of time humanly possible. If
25:09there's humor, if there's personality, I
25:11would enjoy it a lot more. So, we can
25:13find [snorts]
25:14a tone that we like and we can add this
25:16in here. Please add this as a humor
25:20reference. So, it's just finishing up
25:23here, but let's just take a look at the
25:25humor reference now and you'll be
25:26shocked by how good Claude is at picking
25:29up your exact style of humor. So, I put
25:31this in here. Said, "Plumbing is boring,
25:33your job is to make it more fun. Blog
25:35Every blog post should be funny, this
25:36isn't optional." So, the opening rule,
25:38if the first 50 words don't land at
25:40least one dad joke, which this whole
25:42freaking thing is a series of dad jokes,
25:45or a self-aware wink or a parenthetical
25:47side, rewrite them. We are not a
25:49brochure, we are a guy at the pub who
25:51has had one beer and is he's now
25:53explaining how the toilet works, which
25:55is literally, by the way, exactly the
25:56kind of humor that blends this and our
25:59and our industry together, okay? So, now
26:01we have all of these reference documents
26:03on how we can create enjoyable content
26:06for other people to actually read. The
26:08next thing that we have to do in order
26:10to revise this is one additional step.
26:14And what that step is is we need to
26:16steal from the search engine, okay? So,
26:19if I type in
26:21how much does a plumber cost?
26:24Chances are what we want to do, okay?
26:26Well, sorry, not chances are. What we
26:28definitively want to do is find the top
26:30three listing blog posts that are not
26:32like Reddit. Um so, this one and this
26:36one and this one. There is something
26:38about these three blog posts that allow
26:41them to rank very well on Google. It
26:44could be the page length, it could be
26:45the keywords, it could be um the images,
26:48it could be whatever. We want Claude to
26:51analyze the top three blog posts for the
26:54particular keyword, steal what works
26:56incredibly well, okay? And then take the
26:59average of all three, which is the
27:00winning formula, and generate our own
27:03blog post structure based on that. So,
27:05we're going to take the average word
27:06count of all of these and we're going to
27:08choose that as our word count. We're
27:09going to take the average um H2, which
27:12is heading two tags, and image uh images
27:15and all that kind of stuff. Okay, so
27:17that's what we're doing next. So, we're
27:18going to merge these into one step. And
27:21I actually have in here, and this whole
27:23thing, by the way, guys, is going to be
27:25down below for you guys to grab if you
27:27want to, but I have prompts and we can
27:29literally just copy this in.
27:32Cool. So, in this case, I'm actually
27:33just going to paste this in. Cool. And
27:35so, all this prompt is doing is we're
27:36getting it to rewrite the blog post
27:38using our humor, voice, opinion, stats,
27:40stories. We're making sure that before
27:42it writes anything, it's going to
27:44Google, finding the primary keyword,
27:46okay? It's analyzing what they're doing
27:49well and it's stealing at they're
27:51stealing the format, the length, what
27:53the topics are that they're covering, um
27:56and all of that kind of stuff. And we
27:57are all set. Let's take a look at the
27:59results here. I got the new version and
28:02the old version up. So, the old version
28:05is in today's fast-paced world,
28:07maintaining a functional household. In
28:09this comprehensive guide, we'll explore
28:12everything you need to know about low
28:14water pressure and when it's time to
28:16call a professional plumber. And in this
28:18one, we have the dad jokes on autopilot.
28:22Your toilet Your toilet has been hissing
28:24for longer than most celebrity
28:26marriages. It's 11:00 p.m., you're
28:28Googling plumbing running for running
28:30toilet instead of sleeping and you're
28:32starting to take the sound personally.
28:34Good news, you're probably not calling
28:36anyone tonight. Okay, so it makes it way
28:39more enjoyable to read. And this matters
28:43for a very distinct reason and I'm going
28:46to go super meta with this description.
28:48I don't see a lot of people kind of
28:50saying this, but this is um essentially
28:52the crux of SEO.
28:54So, in a nutshell, and I'm going to go
28:56back to my slideshow right over here,
28:59okay? Skip forward a couple slides.
29:01Um SEO is a black box. What do I mean by
29:05that? Nobody knows what ranks well on
29:08SEO definitively. Not Google employees,
29:11not SEMrush, not Ahrefs, not your friend
29:15down the street. Nobody knows except for
29:17the full algorithm.
29:19It's business's core business model.
29:21They don't release this kind of stuff.
29:22There's over 200 rumored ranking signals
29:25and we have a pretty good understanding
29:27of what those actually are. It's not
29:29like it's like totally unknown. Like
29:31most of it is pretty well known, but
29:32it's just not like concrete. We don't
29:34know the percentages. So, for example,
29:36the quality, depth, and um the dwell
29:39time, how long people stay on your page,
29:41what the bounce rate is, scroll depth,
29:43click-through rate, all of this kind of
29:44stuff. So, there's
29:46hundreds of signals, okay? And so, how
29:49you rank well on Google, if we just like
29:52cuz obviously like if you rank for 200
29:54signals, it just gets overwhelming and
29:56you don't know what to do. I'm going to
29:57make this dead simple for anyone
29:58watching this.
30:00How Here's how I win on Google, okay?
30:03Reverse engineer what Google wants. They
30:05want to make money, okay? All they
30:07really want, at least in the most part,
30:10is these sponsored results right here.
30:12What does this do? This makes them
30:13money. If you click this link, I just
30:15cost this guy literally $10 right there.
30:17Feel bad actually now for AtlasCare, but
30:20if I click on this guy, I also costed
30:22Root Brothers dossier about $10 there. I
30:25also feel bad for doing that as well.
30:27But anyways, my point being is that I
30:28just paid Google $20, okay? I'm a loyal
30:31Google customer. And uh essentially,
30:33they want to serve more ads, okay? So,
30:36how do they serve more ads? They provide
30:38high-quality content to their viewers so
30:42that those people come back over and
30:45over and over again, okay? So, the more
30:47high-quality content they can serve, the
30:49more people like and trust Google and
30:50the experience and they go back there
30:52again and again and again. Ads need
30:54attention, okay? So, Google will
30:57essentially,
30:58you know, Google will essentially serve
31:00the best content to bring people back
31:02again to serve them ads to make more
31:03money. If you serve good, high-quality
31:06content, then people are going to come
31:07back over and over again. So, all of
31:09these algorithms and metrics are really
31:12important, but the number one key is
31:14just content. If you can create good
31:16content, then you're going to do very
31:19well. Okay, so that's essentially it for
31:21the
31:23for this portion. The next portion
31:25before we move on to things like, for
31:27example,
31:29technical SEO
31:31and also on-page SEO and also off-page
31:35SEO is we need to talk about the second
31:38tactic here because we built blog posts,
31:40okay?
31:41And we're also going to talk about how
31:43this scales. We also need to build
31:45service pages as well. That's the second
31:47tactic. So, the question becomes, well,
31:50what is a service page and why does it
31:51matter? So, a service page is kind of
31:54like the homepage here, okay? You create
31:56multiple different pages for money
31:59keywords that people search in to buy
32:02your products or your services. So, if I
32:04type in plumbing Toronto, I'm not
32:06looking for a blog post, I'm looking
32:08directly to hire somebody. So, these are
32:10money keywords where if I clicked on
32:12here, I'd likely become a customer. If I
32:14clicked on here, I'd likely become a
32:15customer. If I type in things like how
32:18does a toilet get unclogged or whatever,
32:20I'm not looking to buy. This, I'm
32:22looking to buy. You create service pages
32:25where there's demand, okay? And so, the
32:27distinction between the two is that blog
32:30posts are going to give you topical
32:31authority, telling Google, "Hey, I'm a
32:33I'm a I have authority in the plumbing
32:35space." You are going to do you're going
32:38to pass on link equity to different
32:41service pages and all that kind of
32:42stuff. Um and we're going to talk about
32:44this later, but essentially, you're
32:46building brand authority, you're telling
32:49Google that you're active and you're
32:51trusted, okay? Why this matters, in my
32:53opinion, is because you raise the tide.
32:56And with the raising tide, all boats are
33:00lifted. These boats are your money
33:02keywords. These are the service pages
33:03people actually fill out to become
33:05paying customers. So, with the blog
33:07posts, your whole domain authority,
33:09okay, or the trust in your in your site
33:12goes up, okay? And with that trust going
33:15up, all of your other blog post or all
33:18of your other service pages go higher
33:20through the search engine rankings so
33:21that more people are going to click it.
33:23And again, if we go back to this graph,
33:25the higher up you go, the more clicks
33:27you get, the more money you make, okay?
33:30So, that's the correlation between the
33:32two, in my opinion. And on these service
33:35pages, the goal is just to get people to
33:37fill out the form so that you can call
33:38them, close the deal, and make money.
33:41So, we have to talk about how to create
33:43these service pages.
33:45I think about it like a zipper, okay?
33:48You have two sides of the zipper. You
33:50have the service and you have the city.
33:52So, if you're in plumbing, what services
33:54do you actually provide? Well, you might
33:56provide emergency plumber, drain
33:58cleaning, hot water repair, leak
34:00detector. On the other side, you might
34:01be in Vancouver, Toronto, Montreal, and
34:03Edmonton.
34:04So, how does the zipper work? Well, you
34:07just kind of just tie them together. You
34:09create a page for emergency plumbing
34:11Vancouver, emergency plumber Toronto,
34:14emergency plumber Montreal, emergency
34:16plumber Edmonton, and then you go down
34:19drain cleaning Vancouver, drain cleaning
34:22uh
34:23Toronto, drain cleaning Montreal, drain
34:25cleaning Edmonton. You zip them together
34:27into a service page that you serve
34:29online, which ranks, you have people
34:32inquire about those keywords, and then
34:33you make money, okay? So, that's
34:35essentially it. You have all these
34:37different service pages ranking. You got
34:39to be careful and prudent with this. You
34:41don't want to have a thousand of these
34:42service pages. You want to be tasteful.
34:44There's no objective metric where it's
34:46like 52.7 is the cap. Um but I I
34:50certainly would not have thousands and I
34:51probably wouldn't even have like
34:54multiple hundreds. I'd I'd just be very
34:56careful with this because when you're
34:58doing service pages, it's not like blog
35:00pages where blog pages cover multiple
35:02depths. Like every blog post will be
35:04very different. With service pages, the
35:06content is very similar, so you don't
35:08want to have as many as possible because
35:10that could be a negative indicator to
35:12Google to not show your content. So,
35:15just uh you know, you want to have
35:17service pages, just don't go crazy with
35:19it. Okay, cool. So, we need to actually
35:22create these service pages. So, if we go
35:25back to CloudCode, the next prompt is
35:28that we want to uh build out these
35:30service pages. Actually, before we do
35:31that, we need to actually find where
35:33these service pages are.
35:34You obviously are probably going to know
35:37a lot of the service page keywords that
35:39you can you can, you know, tie together
35:41and you can put in the cities. And even
35:43if it's not cities, you can do
35:45municipalities. So, in your city, there
35:47might be like 10 municipalities that you
35:49rank for if you're just in one
35:50geographical location. But um inside
35:53SEMrush, what we can do is we can go
35:55back to the keyword magic tool over
35:57here, type in the root keyword plumbing.
36:01Okay.
36:03And we can sort by cost per click. Cost
36:07per click means how much money are
36:09people spending every single time you
36:11click, okay? This is a bit
36:12overexaggerated. This is just bad data.
36:15There's no way it's $700 per cost per
36:18click, but usually it's between 3 and
36:20$20 is is typically what it is. But
36:23these are money keywords. These are what
36:24people advertisers are paying. These are
36:26what your competitors are paying for.
36:29So, these are the keywords you probably
36:30want to rank for. So, if we just like go
36:32through these, you can just take a look.
36:34Plumber West Chase. I'm assuming West
36:36Chase and Tiburon are locations. Baxley,
36:40probably too. Arnold, MD. Baldwin Park,
36:43CA. Westmont. And so, you can see clear
36:47money keyword trends. It's service,
36:50city. Service, city. Service, city.
36:53City, service. And so, those are the
36:56keywords that you want to rank your
36:58service pages for where people are
37:00searching. Like honestly, if you had a
37:03customer and they're looking for your
37:05service, the first thing they'd do, if
37:06they didn't know plumbers with the is
37:08they'd type in plumber or plumbing
37:10Toronto, they'd call the first five
37:12different people here, okay?
37:14And so,
37:15whatever your customers are searching
37:17up, that's what you want to grab. We can
37:19go ahead and grab a bunch of these,
37:21okay? I'm just going to grab this one.
37:22We're going to apply this to a new
37:24keyword called service pages, okay? And
37:28then we can head over to this service
37:30page list and we can export all of the
37:33keywords as CSV files. As a CSV file.
37:37Awesome. And then, of course, we can
37:39drag that CSV file in to Anti-Gravity
37:42down here. I'm going to call this
37:44service
37:46keywords. And we're going to do the
37:48exact same thing like we did before,
37:49just only this time for service pages.
37:53I'm going to type this
37:56in. I want to build out a page with the
37:59primary keyword from this. This is a
38:01landing page specifically for city and
38:03service.
38:04The landing page should look pretty much
38:06the same as the homepage, okay? So, I'm
38:09just going to choose a keyword here and
38:11that's going to be this guy right
38:13and send it. Now, there's one thing
38:16that's kind of like
38:17in between the lines that I said there,
38:19which is the landing page should look
38:20the same as the homepage. Let me explain
38:24what I mean
38:25by that. You don't have to do that.
38:27That's just how I typically do it. So,
38:31what's worked tremendously well for me
38:33is, of course, you want SEO where you
38:35rank up through the search engine,
38:38right? That's just a good practice. You
38:40want to get as high up as possible. But
38:43your business is a funnel. Just because
38:45somebody gets to your landing page,
38:46doesn't mean they're going to fill out
38:48the form. And just because they fill out
38:49the form and the the landing page become
38:51a lead, doesn't mean that you're going
38:52to close the deal, okay? So, what So,
38:55there's multiple stages and you have to
38:57isolate every stage and improve it so
38:59that you get the maximum amount of
39:00people going to your website. And then
39:02once they're on the website, the maximum
39:03amount of people converting to a lead
39:05and then the maximum amount of leads
39:06converting into paying customers. And
39:08so, one thing that I did is I ran Google
39:11Ads, okay? And I tested my
39:14landing pages. I had like five or 10
39:16variations. I tested which one performed
39:18the best. I got the best performing
39:20landing page to be a 20% conversion
39:22rate, meaning one in every five people
39:25that went to my website converted into a
39:26paying customer. So, you want to find
39:29the winning formula and then use that
39:31winning formula on every single one of
39:33your service pages so that you get a lot
39:35of people, okay, going to your page
39:37through SEO and a lot of people on your
39:39page actually converting into leads. So,
39:42the page has been generated and here we
39:45go. We have a service page via our home
39:47page, service page, home page.
39:49Difference is is that we're ranking for
39:51a particular keyword. So now when
39:52somebody searches this in to oops this
39:56into Google
39:57ideally this page would surface and we
40:02would have people clicking on it. If
40:04you're brand new site this would be very
40:05hard to do but blog posts will help you
40:08rise to the rankings and also good on
40:10page SEO and technical SEO
40:13pardon me will get you there too which
40:15brings us to the next section which is
40:17on page SEO. Now here's the deal with on
40:20page SEO.
40:22We're going to talk in a way where you
40:23don't need to know any of this kind of
40:25stuff. You just need this checklist. You
40:27import the checklist in a cloud code.
40:28You get the results. That's it. That's
40:30where we're keeping it. I There's no way
40:33in this video I can cover all this kind
40:34of stuff because this would take like 6
40:37to 12 hours to go through everything.
40:39There are companies out there especially
40:42the ones high up on Google that have
40:44entire teams. Like their whole business
40:46model is on page SEO and technical SEO
40:49and off page SEO and that's all they do
40:51and they get leads and they sell those
40:52leads to other people. That's why it's
40:53so hard to compete with them but you
40:56don't necessarily like now with cloud
40:58code you're on an even level playing
41:00field where you can build sites that are
41:02technically optimized that will get you
41:05up through the rankings because all you
41:07need to do is just literally copy this
41:09whole thing. And so that's what we're
41:11going to do. We're just and this will be
41:12down below for free for you guys to copy
41:14but all we're doing is just copying and
41:15letting cloud do the heavy lifting. Just
41:17a couple things. We need to make sure
41:19that we have
41:21I don't know. Like for example external
41:23links. This is good for SEO. Internal
41:26links to
41:27uh our other blog posts. We need to make
41:29sure we have primary keywords in the
41:31first 100 years. We need to make sure
41:32every blog post has four to eight
41:34questions that we have to ask. We need
41:36to have exactly one H one like a header
41:38one. There's multiple headings in a blog
41:40post. You can have H1, H2, H3 and so on
41:42and so forth. And so there's 80 plus
41:45signals here. Okay? So many signals it's
41:48very hard to There's just no way that we
41:50could go through it all and if you
41:52wanted to do this manually you this
41:54would be more than a full time job.
41:56Probably require teams of people.
41:58Luckily we can get this done incredibly
42:00quickly. So that's going to be down
42:02below in the description. The prompt's
42:03also going to be down below but
42:04essentially what we're doing here is
42:06we're pasting in that whole thing. Okay?
42:09And then we're just saying
42:10um
42:12we're saying this. Can you please upload
42:14the blog posts or update the blog post
42:16with the on page SEO checklist item from
42:19this. We also need to add in uh we also
42:23we also need to add all the following
42:25items but still maintain the voice and
42:28style of the blog post. So what I mean
42:30by that is we don't want to revert this
42:32blog post into some dry boring crappy uh
42:36post. We want to maintain the humor. We
42:38want it to still be something enjoyable,
42:41right? There's a
42:42fine balance between optimizing for SEO
42:45but also content is king ultimately.
42:47Like if people don't enjoy the blog
42:49posts and they bounce right away you're
42:51never going to get through the search
42:52engine. You're never going to go up
42:53through the search engine. So it's a
42:55balance between the two states being
42:57funny, enjoyable to read and also
42:58heading all the SEO markers. Okay. So
43:00the page is up and we can cross
43:03reference just a couple of these so you
43:05guys can see. First of all it's added in
43:07two to three external links and internal
43:10links as well. So if we were to look at
43:13this, okay? It's referring to other
43:15pages on our website. We look at this
43:18same kind of deal. It's referring to
43:19something else. We look at this it's
43:21actually Claude is actually going out.
43:23It's finding relevant uh blog posts and
43:26then it's incorporating those as links
43:28onto our page. Okay? So we hit five and
43:32three to five internal links, two to
43:34three external links. Okay? We also have
43:37the primary keyword being used in the
43:40first 100 words. If we go back up we
43:42have running toilet over here and
43:45plumber for running toilet right over
43:47there as well.
43:49So it's done both of those and then we
43:50also have um
43:52the meta title and description created.
43:55So if we were to look at a meta title
43:58and description. If I type in how much
44:00does a plumber cost, okay? This blue
44:03text here is the meta title. This gray
44:05text here is the meta description.
44:08Nowhere on our page do we actually code
44:10like do we write that visibly? It's
44:12invisible on the page. You can't
44:14actually see it. How you do see it is
44:16hitting the three dots, going to more
44:17tools and developer tools and then uh we
44:21on the element tab
44:23we should be able to see it somewhere
44:25here. Now um
44:28>> [clears throat]
44:28>> I'm going to search for this OG.
44:31Cool. So right here. We got the meta
44:33title. So this is essentially if we were
44:36to just recreate this this is what it
44:39would look like if we ranked our site.
44:41We'd have plumber for running toilet,
44:44okay? And then we'd have the description
44:47if I can find that. Yep. Here it is. And
44:50then we'd also have the description
44:52right over here. So if we were to paste
44:55this in
44:57>> [sighs]
44:58>> uh
44:59in the span
45:00it would look something like that.
45:03Cool. So this is what our page would
45:04look like. Plumber for a running toilet
45:07fix or call. Running toilet won't stop
45:08and nine out of 10 times it's a $20
45:10flapper you can swap in 30 minutes.
45:11However, here's how to tell and how to
45:13fix it and all that kind of stuff. Okay,
45:15cool. So we have gone through and we
45:18have optimized our page with over 80
45:20plus items while also still maintaining
45:23the integrity of the page like the
45:26the humor and all of that kind of stuff.
45:28Again, this is something that you would
45:30have had to hire somebody for or a team
45:32of people to do full time that now
45:34Claude is doing in a matter of just a
45:36couple minutes. Cool. So you're going to
45:38want to do this for both the blog posts
45:41as well as the service pages. You should
45:43be doing this on every single page. Now
45:45that we've covered the on page SEO now
45:48let's talk about the technical SEO.
45:50Technically this is still on page. Like
45:52you're still we're still doing stuff on
45:54page but it's a lot more technical. This
45:57is where you would previously actually
46:00need coding experience to run this. So
46:03there's three steps. We need to add
46:05something called a site map. This is how
46:07Google knows what pages you have and
46:09knows how to add it into the search
46:11engine. This is how you actually get
46:13things on Google. If Google doesn't know
46:15your page exists then no matter what you
46:17do with on page or whatever
46:20um
46:20you're never going to get ranked. So
46:22that's critical. Next thing robots.txt.
46:25This is just telling Google what pages
46:27are
46:28is it allowed to scrape and what pages
46:30is it not allowed to scrape. Typically
46:32speaking you want it to scrape
46:33everything except for if you have like
46:35an admin login. You don't want to like
46:37rank your ability to log into your
46:39dashboard and change and edit posts.
46:41That's just something you'd want to
46:42avoid. There might be other things you
46:43want to avoid as well and so anything
46:45you don't want to rank you just add to
46:47this robots.txt. The most important one
46:50though or I guess may well very
46:52important one is the Google lighthouse
46:55um that we have to optimize for. So
46:58Google has a product called lighthouse
47:00and it gives you a performance report on
47:02your site. It scans the whole thing. It
47:04scores your website on four indicators
47:06SEO, accessibility, best practices and
47:08speed and we need to get this to be like
47:11100 out of 100 every single time we run
47:14this. So how we do this is we hit three
47:16dots, go to more tools, head over to
47:18developer tools and you see these two
47:21arrows? We click that, go to lighthouse
47:25and now we can analyze our page load.
47:27Cool. And so here's the results that we
47:29got back. We have SEO 92 out of 100,
47:32best practices 100 out of 100,
47:33accessibility 96 out of 100 and
47:35performance 53 out of 100. This is not
47:39good. This means the page loads slow.
47:42There's performance issues and Google
47:44will look at that and be like, "Yeah,
47:45we're going to rank this person less
47:47because of that and because of the SEO."
47:49And so if you wanted to pardon me fix
47:52this in the good old days before large
47:54language models you'd have to understand
47:56or learn what render blocking requests
47:58are, what legacy JavaScript is, what LCP
48:01request discovery is, what network
48:03dependency trees are, what reduce
48:05JavaScript execution time is and all
48:07this other kind of stuff. Now chances
48:09are
48:10you probably don't want to do any of
48:12that. Let me show you how Claude Code
48:15can solve this very quickly. First thing
48:18is you need to open up all of these tabs
48:20so that you see everything that actually
48:22goes into it. And we also need to do
48:24this for SEO too. Okay? We're going to
48:27open up whatever is wrong here and then
48:29we're going to open up whatever is wrong
48:31here as well. Cool. So there's a couple
48:33issues with this
48:35and we got this one too. All we have to
48:37do to get this score to 100% so that
48:41Google's really happy with us is we just
48:43copy this whole report and then we head
48:46back to um Claude and then we just paste
48:51this whole report in and we say um
48:54here's my lighthouse report. Can you
48:56please optimize it so that I have a 100%
49:00score across all areas performance,
49:02accessibility, best practices, SEO. Can
49:04you also generate the robot.txt file and
49:06the sitemap.xml file? Beautiful. The
49:09site's been completed. Let's take a
49:11look. First of all let's go over to the
49:13sitemap.xml.
49:16God it screams
49:17sounds like I'm screaming at Google
49:18right now. We can see all of the
49:20different pages that have been created.
49:23This will be submitted to Google. Google
49:25will now um
49:27rank or index all of these pages in
49:30Google so that you can officially rank
49:32up the process. Unless Google knows what
49:34your what your pages are and that they
49:36exist it's just not going to do that.
49:37We're going to talk about how you can
49:39submit this later on. And then we also
49:41have robots.txt
49:44and this is what we're giving permission
49:46to Google to scrape. They're going to
49:48have crawlers that go across every page
49:50and grab all the information and index
49:52it properly. And so this is what we're
49:54doing and
49:56yeah, we're allowing it to scrape the
49:57entire website. Now, let's take a look
50:00at the new page here and the report
50:04based on
50:05the changes that we made. So again,
50:07we're going to hit the three dots, more
50:09tools, developer tools. We're going to
50:12head over to Lighthouse, hit the two
50:14arrows over there if you don't see it.
50:16We're going to analyze the page load
50:17speed again.
50:20This time it should be substantially
50:22better. Okay, good. So 100% 100% 100%
50:27and 96%. If you don't get to 100%, no
50:30problem. You just go back to the drawing
50:32board and say, "Hey, you know, we didn't
50:34get to 100%. Here's the reasons why."
50:37You paste in everything over again and
50:39it will solve it. It it'll just go back
50:42and you you can just go back and forth
50:43with it until it's completely solved.
50:45And so that's really technical SEO
50:47broken down. Something that again, you'd
50:49have to hire a full team of people to
50:51do. Um would be very technical, very
50:54costly to do. You can now get Cloud
50:56Code, do it pretty much instantly. Okay,
50:59cool. Let's move on to the next step
51:01here, which is tying it all together
51:03with something called a Cloud Code
51:05skill. Right now, we've built out a
51:07service page, we've built out a blog
51:08post and that's fantastic, but it's
51:10taken us a lot of time to actually do
51:13this. So what we want to do is we want
51:15to bottle or package up everything we
51:17built so that we can literally just type
51:19in blog and from this one keyword alone,
51:23okay, or service or whatever,
51:26we can actually generate an entire blog
51:29post that does everything that we just
51:33we just did. It's it's optimized for
51:35on-page SEO, technical SEO. It'll grab a
51:39keyword, form the keyword clusters, do
51:41the market research about what's ranking
51:43well. It will write according to your
51:46own style, all of that kind of stuff.
51:48And so that's where the skill comes into
51:51play.
51:52Can you please create a skill for me
51:55called
51:59blog. I'm just writing that in.
52:02Where we automatically generate blog
52:05posts with all of the details that we
52:08just covered in this conversation. We
52:11need to grab a keyword from
52:14keywords.csv.
52:16Then we need to create a keyword
52:17cluster. We need to publish that blog
52:20post and pull in pictures from Pexel. We
52:22need to also add in our writing style,
52:26voice, tone, humor. We need to then
52:31optimize it for on-page SEO. And for the
52:35technical SEO, we need to make sure that
52:38we use the same standard template every
52:41single time. We've already optimized the
52:43technical SEO.
52:46I want you to
52:48reuse the same page structure for every
52:50future blog post. Cool. I'm just going
52:53to change the spelling mistakes, fire it
52:55off, and now we have it done. So it's
52:58been completed and now when we type into
53:00a new chat, you'll just need to refresh
53:03the chat for the effects to take
53:05take hold. Now we can type in blog and
53:09literally just send that off. Oops, for
53:11whatever reason I got
53:13error there. We'll send that off and now
53:16this is just going to go through that
53:17whole process. You could set this up to
53:19run automatically at 9:00 a.m. in the
53:21morning and it's going to search the
53:24keywords, make sure that we don't reuse
53:26the same keyword that we've already
53:27used, and then it's just going to go
53:28through the whole process of building
53:30this out. This is how you can make
53:32multiple blog posts exceptionally fast.
53:35Imagine you as one person
53:38with this skill versus a whole team of
53:4120 people. Who do you think's going to
53:42go faster? You with Cloud Code running
53:4524/7 or that team? Obviously you with
53:48Cloud Code is going to outbeat like an
53:50entire team. But there is one caveat
53:51here. You don't want to just throw off
53:54like a thousand blog posts
53:55simultaneously because Google is going
53:57to pick up on the spike in
53:59volume. You need to take it slow. You
54:02need to go at a normal cadence. Day one,
54:04post once. Day two, post once again. Day
54:07three, maybe twice. Day five, three
54:10times. Day eight, four times. And I
54:13would keep it reasonable. You shouldn't
54:14ever be probably posting like a thousand
54:16blog posts a day. That's an easy way for
54:18you to get banned on Google. So you have
54:20to be reasonable about it. It's all
54:23about
54:24it's all about playing the slow well,
54:26it's not slow, but it's it's
54:27exceptionally fast, but you got to be
54:30mindful with that. Okay, so now we've
54:32created a Cloud skill. You can do the
54:34same thing for service pages as well.
54:36The next thing is is we're going to talk
54:38about off-page SEO. And this is just
54:40going to be purely theoretical. We're
54:41not going to go over this
54:43in great depth here because if I'm being
54:47honest with you, I do not do this. I
54:49have done this in the past. It used to
54:51work really well in 2015 or sorry, not
54:542015, like 2018, 2019, 2020, but Google
54:58always updates their algorithm and every
55:00algorithm update, usually the people
55:02that get screwed are the people that do
55:04off-page SEO. Off-page SEO can work and
55:07it can help you rank, but equally so,
55:11I've seen so many people have their
55:13businesses devastated by off-page SEO
55:15that I just decided I'm not like a
55:18full-blown expert in this. I'm not going
55:19to even try. Now you can go to sites
55:22like Upwork.com and you can hire the top
55:251% of backlinkers and that's exactly
55:28what I tried to do. Funny enough, I
55:29quizzed them. I said, "Hey, give me a
55:32website that you
55:34did off-page backlinking for. Tell me
55:36the start date and the end date." And
55:38between when they started and when they
55:39ended, literally it was like a
55:42a line that just went down. It was just
55:44the the performance tanked. So even
55:47people that say they know what they're
55:48doing often don't know what they're
55:50doing, okay? And what typically happens
55:52is you have people that will say, "I'll
55:54get you 100 backlinks for $5. I'll get
55:56you whatever."
55:58Um this is the trap. This kills websites
56:00instantly because what they do is PBNs.
56:03And I actually don't know what PBN
56:05stands for. Um
56:07uh
56:08backlinking, let's just see.
56:11Okay, it's private blog networks. So
56:15what this is is they're link farms.
56:17There's somebody out there that has like
56:1910,000 websites and then you submit your
56:22link for a price or your site for a
56:24price and then they have 10,000 websites
56:26linking to you. Sounds great. Problem is
56:28is that Google is smart enough to detect
56:30these immediately and once you get
56:32entered into the system, then you're
56:35going to get screwed and it's going to
56:36be
56:37possibly
56:39impossible to remove it and it will
56:41permanently damage your site. You might
56:42get blacklisted entirely from Google or
56:46you're going to be spending a long time
56:48trying to repair it. And so most cheap
56:51SEO experts are going to do something
56:54similar to this and even if they don't
56:56do exactly something black hat that will
56:58get you banned immediately, they're
57:00going to do something that very likely
57:03will get you banned in three years from
57:04now. It might be good today. Three years
57:07from now, you're going to sit back and
57:09you're going to be like, "I paid that
57:10mother effort like freaking like $5,000
57:13and they screwed my website and now I
57:15have to like start again or whatever."
57:16So I'd be very careful. Let me tell you
57:18four legit ways that you can do this.
57:21Number one is broken backlink swapping.
57:24So again, you use something like SEMrush
57:27or SEMrush. We're going to go over this
57:28really quick. You do a site audit of a
57:30player like Homestars.com. It will give
57:33you all their backlinks. You can find
57:35broken links. Broken links meaning that
57:38somewhere on their page they have a link
57:40to an external site and that doesn't
57:42work anymore, okay? It links somewhere.
57:45It doesn't work. It gets a 404 error.
57:47Doesn't find the page. Maybe the website
57:49went under. Maybe the business went
57:51under. They deleted the page. Whatever
57:52the case may be. They updated the URL.
57:54Doesn't matter. Doesn't exist anymore.
57:56You can reach out to them, okay? And you
57:58can be like, "Hey, I saw that this link
58:00is broken. I have another page that
58:03covers the exact same material. You can
58:04Cloud to build the page. Do you want to
58:06swap my link out for their link, okay?"
58:09Takes quite a bit time and
58:12and there's no guarantee that they'll
58:13say yes. Next one is guest posting. So
58:17if we go into Google, okay, and we type
58:20in plumbing
58:21plus
58:22write for us, okay? You want to have the
58:25quotations here to get the exact match.
58:28There's a lot of companies out there
58:29that will ask you to write blog posts
58:32for them.
58:33Why that matters is because they get the
58:36credit of having an additional blog
58:37post. Now all of a sudden everyone can
58:38write for them, but you also have a link
58:41back to your site. And that link is
58:42called a backlink. A backlink is an
58:44external website that's not your
58:46website, okay? Could be YouTube, could
58:49be Facebook, could be Instagram, it
58:51could be somebody else's website, any
58:53online resource that has a link to your
58:56site, okay? So if we take a look, if
58:59this link was to go to your site, that
59:01is technically a backlink. So you can
59:03write for them and then put a link back
59:06to your page. So that's guest posting.
59:08Another one is called Hero Journalism.
59:11So
59:14essentially, there's journalists out
59:16there that will ask questions. They'll
59:18submit a query. They'll be like, "How
59:20can you best unclog a toilet? All of our
59:23readership needs to know this question.
59:25We haven't found a solution for it yet."
59:27And then you being the expert plumber
59:29you are, come along and say, "Well,
59:30actually, I can help solve that question
59:32on how exactly you should unplug your
59:34toilet." You give them the answer.
59:36They're like, "Wow, that's so insightful
59:38on how to unplug a toilet. I just never
59:40thought in a million years I'd ever
59:42understand how to unplug a toilet as
59:43well as that."
59:44I'm being
59:45>> [laughter]
59:45>> I'm being facetious, but you get the
59:47point. So, you they submit a question,
59:48you answer it, and then they give you a
59:50backlink onto your page. And then the
59:52last thing is paid quality backlinks.
59:54So, there's a ton of sites out there,
59:57and I could get this wrong, but I'm
59:59pretty sure sites like TechCrunch or
1:00:02like Forbes or whatever,
1:00:04it's a pay-to-play model. And I could be
1:00:07wrong with these two, but there's a lot
1:00:08of sites out there that do this. Where
1:00:10you pay them 100 bucks, 1,000 bucks,
1:00:12500, 10 bucks, or whatever, and they
1:00:15will make a blog post, or they will
1:00:17include a link at the very least back to
1:00:20your particular website. So, you're
1:00:22paying for reputable reputable domains
1:00:25to link back to you. Why these links
1:00:28matter is because there's link juice.
1:00:30When somebody links from them to you,
1:00:33that passes authority
1:00:34to you, that passes trust to you, that
1:00:36passes um you know, good markers to you.
1:00:40Google picks up on that, and you go up
1:00:42through the ranks. This is not something
1:00:45that I um think is required to be able
1:00:48to succeed. I honestly think the best
1:00:51thing to do is just find the golden
1:00:53nugget keywords, the needles in a
1:00:55haystack, the ones we've already gone
1:00:56over, and just rank there. But I want to
1:00:58include this to be as comprehensive as
1:01:00possible. Okay, cool. So, the last thing
1:01:04is that we need to deploy the site, and
1:01:06then once it's deployed, then we have to
1:01:08do these four steps. So, let's get into
1:01:10it right now. Right currently, our
1:01:12website is on a local host server. That
1:01:14means that nobody else in the world can
1:01:16access it, only us. What that really
1:01:18means is that we have all these static
1:01:19files and folders here that render this
1:01:22particular project. How we deploy it for
1:01:24free is using two tools. One is called
1:01:27Vercel, and one is called GitHub. GitHub
1:01:29is the first stop. It is kind of like
1:01:31Google Drive for code. You upload your
1:01:33code, and then, you know, you have
1:01:36access to it online.
1:01:38What you want to do is hit uh create a
1:01:39new repo, okay? And we can just walk
1:01:42through this together. I'm going to call
1:01:43this SEO
1:01:46um
1:01:47brief. You probably want this to be
1:01:49private, so nobody else has access to
1:01:51it, and you create the repository. All
1:01:54you have to do is copy this code right
1:01:56here,
1:01:57okay, by hitting the copy button, and I
1:01:59felt it was necessary to highlight that.
1:02:01I don't know why. Um
1:02:03and then come back into Cloud Code and
1:02:05say, "Please upload my whole project
1:02:08here."
1:02:09Okay, cool. So, you upload it here,
1:02:12okay? And then, I've already done this,
1:02:14so I'm not going to go through the whole
1:02:15process of this again, but in a
1:02:17nutshell, you will have your whole
1:02:19project here. Then you head over to
1:02:20Vercel, okay? And you will create a free
1:02:24account, add a new project. You will
1:02:26need to combine or connect um
1:02:29GitHub into Vercel.
1:02:32Once you've done that, you can import
1:02:33your project, and then deploy it in 60
1:02:36seconds by clicking this button here.
1:02:38The only thing is, you have to make sure
1:02:40the application preset is set set to
1:02:42Next.js for this to work. And once
1:02:45you've done that, then you will have
1:02:47your site live, ready to go. You can
1:02:50open it from this link here, and if you
1:02:52want to add in your own domain, you can
1:02:54uh easily do that as well with the
1:02:56domain tab. You can buy it straight
1:02:58through Vercel for a cost. You can
1:03:00import it from sites like Namecheap, for
1:03:03example, um where you can buy external
1:03:05sites very cheap.
1:03:07Cool. So, that's essentially it. Once
1:03:10you have gone ahead and you've exported
1:03:13your site, then you can do the four
1:03:16remaining steps. Number one is you
1:03:19should have a free Google My Business
1:03:22listing online. This is probably the
1:03:24lowest-hanging fruit that anyone can do
1:03:26in 2026 to get uh clicks online. So, you
1:03:29go to Google My Business, and this
1:03:31provides you with a business listing for
1:03:35free to help you stand out, okay? So, if
1:03:37you type in Toronto
1:03:40plumber,
1:03:42all these links right here, these are
1:03:44Google My Business listings, okay? A lot
1:03:47of people click this. They go to your
1:03:49website, give you a call, you name it.
1:03:51And so, this is an very easy way to get
1:03:54thousands of clicks every single month,
1:03:57I believe. I could be wrong, but I think
1:03:58that's what it is. Google Search Console
1:04:01is the next thing, and this
1:04:03will help you track all of your search.
1:04:07And on top of that, um you can also
1:04:10upload your DN you can upload your site
1:04:14map to it. So, how you do this is once
1:04:17you have your Vercel website, you would
1:04:19copy the URL right over here. So, it'd
1:04:22be this one, and then we paste it into
1:04:26URL prefix here. And it looks like it's
1:04:29giving me an error because I don't have
1:04:30the full URL. So, we need to grab
1:04:35this link, copy link address,
1:04:38paste it back in here.
1:04:40Then you can add that URL into the
1:04:42prefix over here, click continue, and
1:04:45essentially, the Google Search Console
1:04:47is going to ask for you to verify that
1:04:49you actually own the site. The easiest
1:04:51way to do this is the HTML tag, so we
1:04:53can copy this link over here, paste it
1:04:55directly into Cloud Code, and I'm just
1:04:58going to say,
1:04:59"Please add this meta tag to the website
1:05:03for the Google Search Console
1:05:04verification, and then deploy this live
1:05:07to GitHub and then to Vercel." Awesome.
1:05:09And it looks like there is a spelling
1:05:10mistake there, so I'm just going to send
1:05:12it off. Now, this will push the whole
1:05:14site live, and once that's been
1:05:16completed, we should be able to verify
1:05:20the site, and then get access to the
1:05:21Google Search Console. Once inside, in
1:05:24the sitemap section, you can just type
1:05:27in your uh sitemap URL, which should be
1:05:30sitemap.xml, submit it, and now every
1:05:33single page of yours is going to be
1:05:35tracked inside Google. Another really
1:05:38cool trick is that inside the search
1:05:40bar, you can just type in a page that
1:05:43you just deployed. Let's say, I don't
1:05:45know, I'm just going to call this
1:05:46version five for now. But let's say you
1:05:48just created this page, you could enter
1:05:51it into the bar up top here, and then
1:05:53you can request indexing. And this is
1:05:55how you could get a page live on Google
1:05:59within one day of you creating it.
1:06:01Usually, it takes a long time for this
1:06:03to happen, sometimes weeks, even months.
1:06:06This will allow you to do it in a matter
1:06:08of a day. You can't do this in un in Oh
1:06:12my gosh, I can't say that properly. An
1:06:13unlimited amount of times. Usually, you
1:06:15get restricted to like 10 requests every
1:06:17single day. You can request it, then
1:06:19it'll be indexed. Next thing is, you
1:06:21probably want Google Analytics set up,
1:06:23so that you can track visitors'
1:06:25behavior. And the last thing is is you
1:06:27want to probably test your landing pages
1:06:28to see what converts the best, and then
1:06:30find the winning formula, and then use
1:06:32that for all of your existing pages.
1:06:34Just remember, don't dump 1,000 pages
1:06:36onto your website immediately. That will
1:06:39not bode well for you. And that's
1:06:40essentially it for this video, guys. I
1:06:42hope you found value in this video. Uh
1:06:44if you did, make sure to hit that
1:06:45subscribe button and like button down
1:06:47below. Got a free community with all the
1:06:48resources in there. And I also have a
1:06:50paid community where there are two
1:06:51transformations.
1:06:53The first one is the fact that if you're
1:06:55looking to become a freelancer or create
1:06:57your own AI automation business, I'll
1:06:59show you how you can find, close, and
1:07:00fulfill your first deal within 30 days
1:07:02or less. Hundreds of people have made it
1:07:04work. These people uh a lot of them
1:07:06don't have uh background in freelancing
1:07:09or running a business, and I'll walk you
1:07:11through every single step you need in
1:07:13order to get up and running. Like we
1:07:15will go through tailored step by step
1:07:18Ever Oh my gosh, that scared the hell
1:07:20out of me. Um but every single step to
1:07:22uh to to get you to your first client.
1:07:25Then the second transformation is how
1:07:28you can automate for business owners,
1:07:30how you can automate up to 80% of your
1:07:32existing business. I'll give you the
1:07:33exact blueprints that allowed me to
1:07:35scale to eight uh to seven figures. You
1:07:37can copy and paste them into your
1:07:38business to hopefully achieve very
1:07:40similar results. The thing is is that
1:07:42obviously, there's bumps along the way.
1:07:44It's not a linear line. You have highs,
1:07:46lows, and all that kind of stuff. And
1:07:48so, when you do encounter trouble, you
1:07:50can always jump on seven live calls
1:07:52every single week and get uh feedback.
1:07:55We can talk one-to-one. Uh sorry, we can
1:07:57talk in a a group call, and and I can
1:07:59help you along the way. And also, if you
1:08:01do have a business and you just don't
1:08:02have time to implement these solutions
1:08:04yourself, you can take a look at my
1:08:06agency, where we can jump on a free
1:08:0730-minute call and show you exactly how
1:08:10you can use AI to make your business
1:08:12more profitable. So, thanks, guys, for
1:08:13watching, and I'll see you in the next
1:08:14one.

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