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Claude AI + Facebook = $12,500/Month (WTF Did Claude Just Do?!) — Transcript

by THE ECOM KING · 5,396 words · 749 segments · language en · Watch on YouTube

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0:00Here's a stupidly simple Claude AI
0:02business that nobody's doing. Go inside
0:04of the Facebook ad library, find a brand
0:07or company that is paying to run a
0:09terrible looking ad on Facebook. Then
0:12what you do is you give that ad to
0:13Claude,
0:14>> [music]
0:14>> and then Claude AI will give you a
0:16better version of their video ad, and
0:18then you just simply sell it back to the
0:20business owner that's running those ads.
0:23So in this video, I'm going to be
0:24showing you exactly how you can do that,
0:25and I've even created a step-by-step
0:27guide and a prompt sheet and a skill
0:29sheet can do this fast and effective. So
0:32if you're interested in getting your
0:33first client and making your first $500
0:35[music]
0:36to $2,000 within the next 30 days as a
0:38side hustle, then this is the video for
0:41you. So how this simply works is I find
0:44brands on Winning Hunter. Now Winning
0:46Hunter allows me to see loads of
0:48different brands and stores that are
0:50running ads on Facebook and how much
0:52they're actually spending, what are the
0:54best ads, and what are their worst ads.
0:56Now all of that data is very important,
0:58and it will all make sense in the next
1:00few minutes. So you can see this brand
1:02here called Elevate Collagen is making
1:04between six and 12 million dollars every
1:07single month. They've almost got a
1:09thousand active ads, and if we open up
1:12their ads by clicking the name of the
1:14brand, you can see it opens up all of
1:16their ads that they're running. Now
1:18because I'm using Winning Hunter, I can
1:20filter this by worst ad rank, and then I
1:23can filter by active, meaning that
1:25they're actively running money for these
1:26ads right now. But the thing is these
1:29are the worst ads and the worst
1:31performing ads that they're running. So
1:32you can see all of these are the ads
1:34that have been running for this brand,
1:36and they are not making money. Now
1:38they're not performing well, and they're
1:40not converting well. Now this is
1:42important because these are the same ads
1:44that we're going to give to Claude AI,
1:47and we're going to get them remade and
1:48sent back to the brand. The reason why
1:50Winning Hunter is so important is
1:52because I know that this brand's
1:54actually making money because we don't
1:56want to be making ads for brands that
1:58aren't making money because then how are
2:00they going to afford our services? So,
2:02we've got to be working with brands that
2:04are making between a million dollars and
2:06ten million dollars every single month.
2:09Now, you can go between 500,000 and
2:11800,000, but usually what I've seen do
2:14the best is brands that are making this
2:16much money in revenue. That way we know
2:18they've got the budget to spend. Now, at
2:21their highest point, they were running
2:221,800
2:24ads.
2:25But now, they're only running 900 ads,
2:28which means they've had to cut a lot of
2:30their ads back because they're probably
2:32not converting. And that's why it's our
2:34job to turn their worst ads into some of
2:37the best ads. So, let me give you guys a
2:39live example. So, as I showed you, I
2:41filtered it by worst ad rank. So, what
2:43we can do is we can click view details,
2:45expand it, and we can watch it together.
2:47So, let's have a look.
2:48>> I'm Louise and I am very naive. I've
2:51been through 10 years of IVF and I
2:53remember the doctors telling me through
2:56every single appointment I went to that
2:59I was going to have an early menopause.
3:02What was a menopause? I didn't care. I
3:04was there to have a
3:04>> So, that ad is very simple. She's just
3:07talking to the camera and the main point
3:09they're trying to talk about is women in
3:11menopause. Now, when I looked at all of
3:13the other ads that they're lowest
3:14performing, most of these ads talk about
3:17menopause and old age. So, that's the
3:20angle that they're trying and it doesn't
3:22seem like it's converting. And in my
3:24opinion, it's because of the ad. So, now
3:26what we do is we take that ad, give it
3:28to Claude, and then here's an example of
3:31what Claude made me. I'm 60. I bought
3:33four of these. I finished none of them.
3:38>> 40 pounds a month, most of it went in
3:40the bin. Honestly, I'd given up. Four of
3:42them in the bin and I thought that's me
3:44done with collagen. Then a friend swore
3:46by this one, so I thought, "Go on. One
3:50more go."
3:51So, this time, one rule. If I don't
3:53enjoy drinking it, I'm not buying it.
3:55Marine and bovine collagen, vitamin C,
3:58hyaluronic acid, biotin, and it's
4:00chocolate. One scoop, one stir. No
4:02lumps, no chalk. It just tastes like
4:05chocolate. It's the first one I've ever
4:07finished.
4:08And if your cupboard looks like mine,
4:10you've got 90 days to change your mind.
4:12>> So, you can see that's an example of a
4:14video that we generated that we can give
4:16to the brand to try out. Now, we don't
4:18just make video ads, we also create
4:20images. Now, I usually like to animate
4:22the images for their brand. So, their
4:24worst-performing images, I turn them
4:26into animations. So, here's an example
4:27of one of the ones that I created. So,
4:29it's these dolls like showing the woman
4:31how she feels really down with without
4:33collagen, and then how she feels with
4:35collagen. So, I basically animated one
4:37of their worst images into an image
4:39animation that they can then run. So,
4:41that was a live example showing how this
4:44works. Now, before anyone starts hitting
4:47in the comments, this strategy works. I
4:49actually have quite a lot of friends
4:51that do this business/service
4:53and they're making good money. Because
4:54at the end of the day, we found brands
4:56that are spending millions of dollars.
4:58We are just finding what their worst ads
5:00are. We know they're cutting back on
5:02their ads because they've gone from
5:03thousands to hundreds of ads. Then,
5:05we're giving them ads that we've remade
5:08based on what we know works well based
5:10on Claude's skills and prompts. And
5:12then, we're going to give it back to the
5:13brand, and we can even say to the brand,
5:15"Look, try the ad for a few days. If
5:17they do well, we can talk about doing a
5:19long-term partnership." And then, once
5:21your ad performs well for them, they're
5:23going to come back to you and want to
5:24pay you for your service. And the best
5:27part is now, we don't need to be ad
5:28creatives or strategists. Claude does it
5:31all for us. All we've got to do is just
5:33click a few buttons and send a few
5:35emails that Claude makes us. So, this is
5:37how we're going to do it step by step.
5:39first thing that we need to do is find
5:41stores or brands that we can sell ads
5:44to. You want to head over to Winning
5:46Hunter, go to ads, and then you want to
5:48go to niche, and then you want to filter
5:50this by supplements. Now, my favorite
5:52niches are supplements, beauty, and
5:55pets, and fashion. Those are the four
5:58niches that I know pay the best for this
6:01type of service. Change the language to
6:03English, then also change it to where it
6:05says ad creation last 30 days, and then
6:08change it to where it says highest reach
6:11last spend. And then once you've done
6:12that, guys, you're going to see all of
6:13the best-performing ads in the
6:15supplement space in the last 30 days.
6:18Now, the reason why we're doing this is
6:19because that way we're going to find the
6:20brands that have actually got money to
6:22spend. So, now you're going to want to
6:23scroll through. Now, you are going to
6:24want to eliminate the big brands, so
6:26like for example, Huel is way too big,
6:28so I'd avoid this brand. But if we keep
6:30scrolling down, we've got one here
6:31called Ancient Brave, and I can go over
6:33to where it says track store, and then I
6:35can go over to where it says store info,
6:36and I can see here their estimated
6:38revenue is 21,000 to 39,000. Now, I
6:41don't think that this revenue here is
6:43accurate because they're running a lot
6:45of active ads. So, 661 active ads tells
6:49me that they're going to be making a lot
6:50more money than this. But at the end of
6:52the day, their monthly visitors are
6:54definitely dropping off. So, for me, I
6:56would avoid this brand. So, then what we
6:58do is we just scroll and scroll again.
7:00Then we've got one here called Tradesman
7:02Nutrition. So, what we can do is we can
7:03go to view details, we can go to track
7:06store, open brand details. We can see
7:08now the estimated revenue here is
7:10between 192 to 300,000, and their active
7:13ads is 1.2 thousand. And you can see
7:16that this brand is scaling really well.
7:18Now, this is all positive for me cuz it
7:20means they've got money to spend. You
7:22don't want to be working with a brand
7:23where the monthly visitors are declining
7:25cuz it means the brand's also declining.
7:27Now, this could be a really good option
7:29for me. Now, again, like I said, I like
7:30it to be a minimum of 500,000, but
7:33because they're scaling really
7:34aggressively, this could be a really
7:35good brand that I could work with. Now,
7:37the next thing that I need to do is
7:38scroll down and go on to where it says
7:40Tradesman Nutrition. This will open up
7:43all of the ads that they're running. And
7:44then what I can do is I can simply
7:46filter this to where it says best ad
7:48rank. I then click here the button
7:51where it says direction, and I'm going
7:53to click the other arrow, and then it
7:54shows worst ad rank. And then we're
7:57going to want to change the status to
7:58active. And now these are their worst
8:01performing ads that they're currently
8:03running. Now what you guys want to make
8:05sure that you do is find a few brands
8:07that I've just mentioned that are
8:08between 500,000 and 10 million in
8:11estimated revenue for the month, and
8:13make sure that they're running 1,000
8:15active ads, and their monthly visitors
8:17are scaling or baselined. And then once
8:20you've verified their worst performing
8:22ads like I have by using these filters,
8:25we can now start creating the ads to
8:27start selling the brand. So now what we
8:28do guys is we go to Claude. If you
8:31haven't already, you need to create a
8:32Claude account, and you need to be on
8:34the minimum subscription. I think it's
8:35$20. I'm not paid or sponsored by
8:38Claude. And then once you've done that,
8:40you're going to download the Claude
8:41desktop app. And once you've downloaded
8:43the Claude desktop app, you're going to
8:45use the Claude Co-Work, as you can see
8:47here. You're going to use Opus 5 as it's
8:50the best model in terms of complexity,
8:52but it's not as expensive as Fable. And
8:55then what we're going to do is we're
8:56going to open up a company called
8:57Higgsfield. Now Higgsfield is the
8:59company that we're going to be using to
9:01create the images and the videos. Now
9:04Claude's only an agent. It hasn't got
9:06video models or image models. So we need
9:09to give our agent the tools and
9:10equipment to create the videos. That's
9:13why we're going to be using Higgsfield.
9:14Now there will be a link in the
9:15description and in the pinned comment.
9:17Then what you want to do is you want to
9:18go over to where it says MCP and CLI.
9:20You want to go over to where it says
9:21Claude, and then you're going to go over
9:23here to where it says MCP and click
9:25copy. You're going to come to the top
9:26left customize. You're going to go to
9:28connectors, add connector, add custom.
9:31You're going to call it Higgsfield,
9:33paste the URL in here, and click add.
9:35Then once you've done this, you're going
9:36to see Higgsfield added here. You're
9:38going to change all of these to always
9:40allow. That way the agent can do what it
9:42wants when it wants. That way it will
9:43save you time. And then once you've done
9:45that, you've got Higgsfield connected,
9:47and we can start using it to create
9:49images and videos. Now, once we've hit
9:52the like goal on this video, which is
9:53just 500 likes, you're going to get
9:55access to my step-by-step guide on how
9:57you can do this for any brand. You've
9:59got turn weak ads into better AI
10:01creatives. You just want to scroll down,
10:03and you're going to find in and you're
10:05going to find in section three, diagnose
10:07the existing creative. So, what you want
10:10to do is you want to copy the prompt.
10:11You're going to go back to Claude.
10:13You're going to paste this prompt in.
10:15And then what you're going to want to do
10:16is you're going to want to attach the
10:18creative here. We're going to go back
10:20onto their worst-performing ads. And
10:22what you can do is you can click view
10:24details on any of them, and you can
10:26download the ad. So, you can simply just
10:27click download. You can literally do it
10:29for any of these ads. Again, you can
10:31just click view details, download. Then
10:33once you've downloaded the video, you're
10:34also going to want to download one of
10:36their images. So, for example, this is
10:38one of the images as well. So, I'm going
10:39to download this image. So, what you're
10:41going to want to do is you're going to
10:41want to open both of these up. And then
10:43where it says screenshots and
10:44information of the product, you're
10:45actually going to delete this. And
10:46you're actually going to send the
10:47product page URL instead. Now, I'm going
10:49to get rid of this brand here, because
10:50I'm going to stick to the brand that I
10:52used in the example, which is this one
10:54here called Elevate Collagen. So, I'm
10:55going to go back to their page. I'm
10:57going to go to where it says try it. And
10:58I'm going to copy the product page URL.
11:00I'm going to go back to Claude. I'm
11:02going to paste it here. And then where
11:03it says clean product reference images,
11:05and we're going to take a print screen
11:07of the product. That way when Claude and
11:08Higgsfield remake the images and the
11:10videos, it knows what the product looks
11:12like. So, for example, this one here,
11:14this image here, I can open it up, and I
11:16can take a print screen of this. So, I'm
11:18going to take a print screen of this,
11:20just like that. And then it's all done.
11:21We don't need to change anything else.
11:23We've uploaded the video, the image of
11:24the product. Then we've got the prompt,
11:26and then we can just simply click send.
11:28Now, getting better ads for your client
11:30is obviously important. But remember,
11:33the ad is only responsible for getting
11:35somebody onto the website. Once they
11:36land on the store, the brand still needs
11:38to recover abandoned carts. They need to
11:40follow up with customers. They need to
11:42generate repeat purchases. And most
11:44importantly, they need to make as much
11:46money as possible from the traffic they
11:47are already paying for. And that is
11:50exactly where Omnisend comes in. I have
11:52personally been using Omnisend since
11:532022 for email and SMS marketing. And
11:56one of the biggest upgrades they have
11:57made recently is their new MCP
11:59integration. You can essentially connect
12:01Omnisend directly to ChatGPT or Claude.
12:04And this means the AI can work with the
12:05real marketing data inside the brand's
12:07Omnisend account. So, instead of
12:09manually going through loads of
12:10dashboards and reports, you can
12:12literally ask the AI questions about the
12:14business. Which campaign generated the
12:16most revenue? Which automation is
12:18underperforming? Which customers should
12:20we target next? Or what campaign should
12:23we send this week? You can then use the
12:25AI to help create campaigns, manage
12:27customer segments, and improve the
12:29automations that are already running.
12:31And if the brand is currently using
12:33another email provider, Omnisend can
12:35migrate their automations, segments,
12:37forms, and templates within 5 days. And
12:39they could end up paying up to 35% less.
12:42So guys, I will leave the Omnisend link
12:44in the description and in the pinned
12:46comment below. Now, once you've done
12:48this guys, it's going to say full
12:49teardown is in a file. The four things
12:52worth flagging in the room. So, if we
12:53open this up, you can see here it's
12:55broken down exactly what is the issue
12:58with the ad. So, it says the ad summary
13:00Elevate multi collagen super blend
13:01chocolate flavor. What should be
13:03preserved? What should be improved? So,
13:05you can see first 3 seconds, it gives it
13:07a score four out of 10. I'm 65. Now, my
13:11skin isn't what it used to be. Product
13:13visibility is three out of 10. Visual
13:15realism is an eight out of 10. Brand
13:17consistency is a three out of 10. Motion
13:20and pacing is a two out of 10. And text
13:22readability is a six out of 10. So, you
13:24can see Claude scored it really well.
13:27Obviously, 10's the best, zero's the
13:29worst. Then it goes over new creative
13:31direction. Now, you're going to want to
13:32make sure that you read all of this,
13:33guys, because even though Claude's going
13:35to do the hard work for us, we still
13:37need to make sure it makes sense. Then
13:39it goes over the shot list, the scene
13:41list, and then the complete hack, then
13:43the compliance check as well, and then
13:45it's all ready to go. Then once you're
13:47happy with what it's giving you as a
13:48report, you can say create three premium
13:51vertical response advertisements. Then
13:54what you can do, guys, is we can go back
13:56to the cheat sheet that I've given you.
13:58We can scroll down. We don't need step
14:00four cuz we've already connected
14:01Higgsfield. Then you're going to see
14:02step five, which is choose the correct
14:05production path. Now, because we're
14:06going to be improving the video ad
14:09instead of the animated ad at the
14:10moment, you're going to go back to where
14:12it says improve video. And what we're
14:13going to do is you're going to copy this
14:15prompt. You're going to go back to
14:16Claude, and you're going to paste the
14:18prompt in, and you're going to upload
14:19the image again of the product. But you
14:21can see here I've changed it now to
14:23saying create a premium 30-second
14:25vertical direct response advertisement
14:27on the feedback. So obviously, you need
14:29to mention the feedback that it's given
14:30us up here. Use the marketing studio in
14:33Higgsfield connector for the product,
14:35and then you can just leave the rest
14:37here. So you can leave basically the
14:39rest of the prompt. The only bit you're
14:41changing, guys, is this first section
14:42here. Again, you can either make it 30
14:44seconds, 15, or 45. You do need to tell
14:47it to use Sedans 2.0 and the marketing
14:49studio in Higgsfield. And then once
14:51you've done that, it will start
14:52generating the images. So you can see
14:54here it generated the two images of the
14:56product. It then generated the images of
14:58the avatar, and then it will start
15:00generating the videos as well. So you
15:01can see now it's generating each video.
15:03So you can see this is one of the videos
15:05it generated.
15:07>> I'm 60. I've bought four of these.
15:09>> Then it will send you a master delivery
15:11where it shows all of the files and
15:13videos that it's given you. Now, what
15:15you can also do is just go straight back
15:17to Higgsfield, go over to where it says
15:19video, and you can see in video that
15:22you've got the clips here as well. Now,
15:23I actually prefer downloading the videos
15:26that it makes in Higgsfield directly. I
15:28just find it's quicker and it's better
15:30resolution. So, what you're going to
15:31want to do is you're going to want to
15:32download all the clips that it generates
15:33for you because we need to stitch them
15:35together into one ad. So, you're going
15:37to download all of these files. Then,
15:38once you've done that, you're going to
15:40upload all of the video clips into
15:42CapCut. Then, what you're going to want
15:44to do is you're going to want to open up
15:45CapCut. You're going to upload all of
15:47the footage, as you can see here, inside
15:49of CapCut. You're then going to put all
15:51the videos inside the CapCut timeline.
15:54And what you're going to want to do is
15:55you're going to want to make the scene
15:56make sense. Now, sometimes when you
15:58download it from Higgsfield, it won't be
16:00in chronological order, so you have to
16:01reorder it to make sense. Now, once
16:03you've played back the video ad, you're
16:05going to know whether or not you need
16:07more videos making for the clip or
16:09you've got everything you needed. Now,
16:11for example, when I did this the first
16:13time round, I still was missing about
16:15one to two clips that would have made
16:18the ad made more sense. So, I actually
16:20went back to Claude, and I actually said
16:22this, "For the video that you made
16:23prior, the QC one, the issue with the ad
16:26is you that you go from the intro
16:28claiming the problem straight back to
16:30the product. There's no middle ground."
16:32So, I essentially told Claude the issue
16:34that it did, which is it didn't stitch
16:35the product and the solution very well.
16:38And then it just regenerated a few more
16:40clips for me, so it generated another
16:41two clips. Then, what I did is I added
16:43those extra two clips into the timeline.
16:46I captioned the video. So, I literally
16:48just used auto captions. I added in some
16:51audio, so if you go to audio, you can
16:52download some background music. I just
16:54searched for background music, and then
16:56I used any music that sounds good in the
16:58background. And then what I did is I
17:00just played the ad. So, again, if we go
17:01back in here and go full screen, we can
17:03play it.
17:04>> I'm 60. I've bought four of these. I
17:07finished none of them.
17:10£40 a month. Most of it went in the bin.
17:13Honestly, I'd given up. Four of them in
17:15the bin, and I thought, "That's me done
17:17with collagen." Then a friend swore by
17:19this one.
17:20So, I thought, "Go on. One more go."
17:23So, this time, one rule. If I don't
17:26enjoy drinking it, I'm not buying it.
17:28Marine and bovine collagen, vitamin C,
17:30hyaluronic acid, biotin, and it's
17:32chocolate. One scoop, one stir. No
17:35lumps, no chalk. It just tastes like
17:37chocolate. It's the first one I've ever
17:39finished.
17:40And if your cupboard looks like mine,
17:42you've got 90 days to change your mind.
17:45>> And just like that, guys, you've got the
17:46final ad, and it was that simple. Pigs
17:49Field and Claude took care of most of
17:50the work. We just needed to stitch the
17:52video together and add the captions and
17:54a bit of background music, and that's
17:56the video ad done. Now, to animate the
17:58image, because we're going to want to
17:59deliver a prospect client an image and a
18:02video. Then, what you're going to do is
18:03you're going to go back to the cheat
18:04sheet, and you're going to see where it
18:05says "Animate an image ad," and you've
18:07got the hero frame, and you've also got
18:09the image to video motion prompt. What
18:12we're going to do is we're going to go
18:12back to the brands' ads, and we're going
18:14to filter this again by best ad rank,
18:17change the arrow direction, change the
18:19status to active, and also change the
18:21media type to image. Now, this is going
18:23to show us the worst-performing image.
18:26So, now you can see I've filtered it by
18:28worst ad rank.
18:29I've also filtered it by media being
18:31images and active, and now we're seeing
18:34every image the brands currently running
18:37and how bad it's doing. Now, the thing
18:38that you want to pay attention to on
18:40Winning Hunter is it actually shows you
18:42this trophy symbol, and it shows you the
18:44recent change in performance. So, you
18:46can see this one's dropped 22%, and you
18:49can see the performance of the ad has
18:50drastically gone down. Whereas, this
18:52one's only 17%, and these ones are
18:55actually doing well. So, although we
18:57filtered it by worst ad rank, these
18:59aren't performing great, but these ones
19:01with the red and the percent large
19:03change are the ones that we know are
19:04performing the worst. So, you're going
19:06to want to scroll through all of these
19:07ads and find whichever one has the
19:09highest percent decline. Now, after me
19:11doing all of my research, it's this one
19:14here. So, we can click view details and
19:16we can download it. And then what we can
19:18do, guys, is we can go back to Claude.
19:20We can upload the photo here. So, we can
19:23go to downloads. We can upload that
19:25photo. We can paste in the prompt and we
19:28can also click send. Now, just to save a
19:30little bit of time, I did this for
19:32another image the brand was running,
19:34which was this image here, which was
19:35just a static image, nothing was going
19:37on. Then this is the video that it
19:39regenerated it too. So, if I click show
19:40in finder, this was the final one that
19:42it made. And you can see now it's got
19:44like these sparkles and it shows the
19:46avatar or the cartoon avatar jumping
19:48around whilst this one's being sad. Now,
19:50just this small change can make the ad
19:53perform a lot better because it's
19:55animated and it shows a drastic
19:57difference in emotion. So, that's
19:58exactly the kind of results that you
20:00should expect back from Higgs Fielding
20:02Claude. So, once you've generated one
20:04image animation for the brand, their
20:06worst image into an animated image and a
20:08video, their worst performing ad video
20:10into a good performing ad. Now, before
20:13you even think about carrying on, you
20:16need to ask yourself a serious question.
20:18Is the ad that you've recreated actually
20:20better or is it just worse or is it just
20:23the same? If the answer is not it's
20:25drastically better by a lot, then you're
20:28wasting your time. Because now what
20:29we're going to do is we're going to
20:31reach out to the business owner or the
20:33people that make the decisions in the
20:34business and tell them to try our
20:36creatives out. Now, this is the first
20:38part where we need to build trust with
20:40the brand. Now, we're not going to sell
20:41to the brand. We're going to let the
20:43creatives do all the selling. We're
20:44going to actually give the brand the
20:46chance to run the creative for
20:47completely free. Because we're out
20:49reaching to some of the biggest brands
20:51in the e-commerce space that I've been
20:53known to make money, we know they're not
20:55going to waste our time if the ad does
20:57well. So, now we move on to the
20:59outreach. If you come over to where it
21:01says outreach to the owners, you can see
21:03here you got send the owner respectfully
21:06preview. So, I've given you guys a few
21:08options here. Now, you're not going to
21:10use these options as they are. These are
21:12just some examples I've given you.
21:14You're going to go back to your existing
21:16Claude chat. So, you're going to copy
21:18the product page again, and you're going
21:19to put a need you to find who the owner
21:22of the brand is. For example, the CMO,
21:24the CFO, or higher-ups for the brand.
21:26Find their social media so I can reach
21:28out to them and pitch my ad creative
21:30service. Then it shows that it's going
21:32to do a legitimate public profiling.
21:34Then it delivers the MD file with all
21:36the information in it.
21:38Now, if we open up this MD file, we
21:39found out who the owner is. So, it
21:42literally tells us who the owner is.
21:44Alex, it shows LinkedIn, email. So,
21:47you've got their email, and we've got
21:49their LinkedIn. So, I can open up their
21:50LinkedIn right now and click open. And
21:52you can see I've literally got their
21:53LinkedIn opened here. Then we've also
21:56got secondary targets, good for rooting
21:58just in case the owner doesn't come
21:59back. We've got head of growth, so you
22:01can see here the head of growth. Senior
22:03growth lead.
22:05So, we've got all of their information.
22:07And then we've got the angle to use.
22:09We're not going to want to basically
22:11bash what they're doing. Although their
22:13creatives aren't performing well, we
22:14don't bash them as a brand because it's
22:16not what we're here to do. You can see
22:18here it says, "You're an advertising for
22:20a DR video editor, DTC creative
22:22strategist, and a DR copywriter at the
22:24same time.
22:25That's a volume problem, not a talent."
22:28These are the suggested first messages.
22:30You can see here this is for an email.
22:32Now, you can convert this into a DM for
22:34LinkedIn as well. You can just get
22:35Claude to convert it into a LinkedIn
22:37message.
22:38It says here subject spec creative for
22:40Elevate no strings. Hi Alex, I noticed
22:43you're hiring a DR video editor and a
22:44DTC creative strategist copywriter. That
22:47reads like a creative volume problem
22:49rather than a talent. Now, basically
22:51within this outreach, it technically
22:53says that we understand the reason why
22:55the ads didn't do well. And we're also
22:58saying that there's no strings attached
22:59because we've attached the video ad and
23:01the animated image ad that they can use
23:04for completely free.
23:06And it basically says that they can run
23:08the ad for completely free and within a
23:10week of them running it, they're happy
23:11with the results, they can come back to
23:13us and let us know if they want to work
23:15with us long-term. Now, this is the
23:18outreach that works the best because
23:20you're not selling them anything. You've
23:22literally just giving them something for
23:23free. And they're going to appreciate
23:25that you took your time and your effort
23:27to do this. And then if they then run
23:29your ad and they get results, it's a
23:31no-brainer that they're going to want to
23:33hire you. But this is essentially how
23:35you do the outreach. You find the people
23:37that are the decision makers, you do not
23:39try and sell them the ads that you made
23:41cuz that will never work. You just pitch
23:43them to try them and there's no strings
23:45attached and if they do well, they're
23:47going to come straight back to you. Now,
23:48this is the biggest caveat. If they
23:50don't do well and it's because of your
23:52strategies and what you've done, then
23:54they're probably never going to come
23:55back to you and they'll probably never
23:57open your DM again. So, you've got one
23:59chance to show these people that you
24:01know what you're doing. So, don't just
24:03send a sloppy ad to them that you know
24:05for a fact is not good because you're
24:07going to end up losing a client or the
24:09respect of the client because they might
24:11not say yes now, but they might in a few
24:13months. So, with that being said guys, I
24:14hope you've enjoyed this video. I'll
24:16leave the cheat sheet in the pin comment
24:18and in the description once we've hit
24:20the like goal and don't forget to check
24:22out Higgsfield link in the description
24:24and also in the pin comment. And with
24:25that being said guys, let me know what
24:27you thought of this video and I'll be
24:28catching you guys on the next video.

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