Claude AI + Digital Products Will Make You $1M — Transcript

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1. 0:00I've made over 75 million dollars
2. 0:03selling digital products and I've helped
3. 0:05over 15,000 people build businesses
4. 0:08selling their knowledge as products. And
5. 0:10if I want to make my first million, I
6. 0:12would sell one product using Claude. But
7. 0:15it wouldn't be a course or a template, a
8. 0:17community, or any other product that you
9. 0:19would see on a ranking video. It's
10. 0:21actually a product that most people
11. 0:23don't know exists and that's exactly why
12. 0:26it's one of the best product that you
13. 0:28can start selling right now. [music] So
14. 0:30today, I'm going to show you what this
15. 0:32product is, how to build it, and how to
16. 0:35use Claude to get customers. So, let's
17. 0:37get into it. One of the biggest problems
18. 0:39right now in the digital product space
19. 0:41is AI. You can ask Claude how to lose
20. 0:43weight, how to start a business, or how
21. 0:46to fix your sleep and in 10 seconds you
22. 0:48get a pretty good answer which is
23. 0:50completely for free. So, almost every
24. 0:52digital product out there has lost its
25. 0:55value and people think there's no reason
26. 0:57for someone to still pay them for what
27. 0:59they know, right? Well, that's not true.
28. 1:01Claude can give everyone a solid answer,
29. 1:03but it will give the exact same answer
30. 1:05to everyone. It doesn't really matter
31. 1:07what their age or situation is or what
32. 1:09they've already tried that didn't work.
33. 1:11And even if you try to customize the
34. 1:12answer to your situation, it will still
35. 1:14give you a generic answer. So,
36. 1:16everything that AI knows is based on
37. 1:19collective knowledge. So, its answers
38. 1:21will always be for the average person
39. 1:24and that's why your knowledge is still
40. 1:25valuable because if you solve a problem
41. 1:27yourself, you know exactly what to do in
42. 1:30every possible situation, right? So, a
43. 1:32great example of this is Melissa McNeal.
44. 1:34She teaches women over 40 on how to get
45. 1:37in shape around menopause. And you know,
46. 1:39people can find free workouts on YouTube
47. 1:41for literally anything. Melissa even
48. 1:44gives her own workouts away completely
49. 1:46for free. And when I interviewed her,
50. 1:47she had around 250,000 subscribers
51. 1:50watching them and she sold around 8,000
52. 1:53programs. So, why? Because she was the
53. 1:55one who figured out how women in their
54. 1:5840s can get in shape. A 25-year-old
55. 2:01fitness influencers can't give a
56. 2:0352-year-old women that answer, and
57. 2:05Claude can't [music] either. So, if you
58. 2:07have unique knowledge and expertise, you
59. 2:09can still build a valuable digital
60. 2:11product in the AI age. The problem is
61. 2:15that most digital products will fail in
62. 2:17some way. A PDF or a course can't
63. 2:20possibly cover every single situation
64. 2:23your buyers will face, at least not
65. 2:24without being hundreds of pages and
66. 2:26hours long. And even if you try to sell
67. 2:29coaching, you still won't be able to
68. 2:31help every single person who wants your
69. 2:33help. Even if you hop on calls all day,
70. 2:35you can't possibly help everyone who
71. 2:37wants your help. So, the best digital
72. 2:39product that you can possibly sell right
73. 2:42now is a twin of yourself. Think of it
74. 2:45like Claude or ChatGPT, but trained
75. 2:47specifically on your knowledge. Your
76. 2:49customers can ask it how to do
77. 2:51something, and it will give them the
78. 2:52exact steps to follow. And if they're
79. 2:54stuck, they can get the answer that you
80. 2:56would give them based on their situation
81. 2:59and their progress. It's like learning
82. 3:01golf from YouTube versus having a
83. 3:03personal coach right next to you. So,
84. 3:04the video will show everyone how to
85. 3:06swing, but the coach will see how you do
86. 3:09it and tell you where you're failing.
87. 3:11The only difference is that this coach
88. 3:13doesn't sleep and helps anyone 24/7 and
89. 3:15can be accessed for a monthly fee. Now,
90. 3:18let me show you how to build your AI
91. 3:20twin without writing a single line of
92. 3:22code. If you already have some content,
93. 3:24let's say a newsletter or YouTube
94. 3:26videos, this is even easier. But if you
95. 3:28don't have any content, open Claude,
96. 3:30describe your customers in as much
97. 3:32detail as you can, and tell it to ask
98. 3:34you questions that your customers might
99. 3:36have. Then answer every question in
100. 3:38detail, explain what the most common
101. 3:40mistakes are, and how to solve them. You
102. 3:42can use the dictation feature so you
103. 3:44don't have to write for hours. And
104. 3:45Claude will start with the most common
105. 3:47questions, but after you finish one
106. 3:49round of questions, tell it to ask you
107. 3:51more specific questions. And then you
108. 3:53keep going until you can't think of any
109. 3:55more questions that they could have.
110. 3:56Now, ask it to build you a knowledge
111. 3:58file based on everything that you said,
112. 4:00and then you take that file, go to UAI
113. 4:03with the link in the description, and
114. 4:05create an account. Then you go to the
115. 4:08assistant settings, pick your voice and
116. 4:10the avatar, [music] set the role to
117. 4:12coaching, and add your knowledge file to
118. 4:14the resources. So now you have an AI
119. 4:16twin that will guide your customers and
120. 4:18answer their questions just like you
121. 4:20would. So go to the link in the
122. 4:22description to build your AI twin in
123. 4:24less than 5 minutes. But before you
124. 4:25start selling it, you have to know if
125. 4:28people even want it. And this is the
126. 4:30part that most beginners will skip. They
127. 4:32spend 3 months posting content every
128. 4:34single day. They make videos, write
129. 4:36posts, and slowly grow a small audience.
130. 4:38And then they finally launch their
131. 4:39product and nobody buys it. Nobody. Not
132. 4:43because the content or the product was
133. 4:44bad, but because they spent 3 months
134. 4:46guessing what people wanted. And that's
135. 4:48why before selling your product or
136. 4:50starting to promote it, you have to do
137. 4:53what I call paid research. And the idea
138. 4:55is simple. You just have to hop on calls
139. 4:57with the exact people that you want to
140. 5:00help. Those conversations will let you
141. 5:02know if people want your product and
142. 5:04what they want from it. And this isn't
143. 5:06some like new trick, right? Nina
144. 5:07Fortunato pitched a dance [music]
145. 5:09program to about 50 people using a
146. 5:11simple Canva presentation. She made
147. 5:14$177,000
148. 5:16in 1 day. And the program didn't even
149. 5:18exist yet. Dropbox did the same thing
150. 5:21with a short demo video before the
151. 5:23product was finished. Their waitlist
152. 5:24went from 5,000 people to 75,000 people
153. 5:27overnight. But my favorite example is
154. 5:30Zappos. In 1999, a guy named [music]
155. 5:32Nick wanted to sell shoes online. Back
156. 5:34then, most people thought nobody would
157. 5:36buy shoes without trying them on, right?
158. 5:38So instead of buying a warehouse full of
159. 5:40shoes, he went to local shoe stores and
160. 5:43asked if he could take pictures of their
161. 5:45shoes. He put the photos on a simple
162. 5:47website and when then someone ordered a
163. 5:48pair, he went back to the store, bought
164. 5:51them at full price, and shipped them
165. 5:52himself. His customers had no idea he
166. 5:55didn't own a single shoe, but every
167. 5:57order proved people would buy shoes
168. 5:59online. So your calls are like your shoe
169. 6:02photos. They prove people want it before
170. 6:05you go all in on it. So, here's how to
171. 6:07prove it this week. [music] Step one,
172. 6:09write a post on every social platform
173. 6:10that says something like this. Hey, I'm
174. 6:12looking for and then your specific
175. 6:15customer who wants your specific offer
176. 6:18outcome. And I will help you for free on
177. 6:20a 30-minute call. Just come and call if
178. 6:22you want to know how. Here's an example.
179. 6:24I'm looking for five women over 40 who
180. 6:26want to lose weight around menopause. I
181. 6:28will help you for free on a 30-minute
182. 6:30call. Just come and call if you want to
183. 6:32know how. So, then [music] step two, you
184. 6:34message every person who comments and
185. 6:37send them a link to book the call. Step
186. 6:39three, ask if you can record the call,
187. 6:41then record it on Zoom or with other
188. 6:43tools like Whisper Flow or Fathom. And
189. 6:45then step four, you load the transcripts
190. 6:47into UAI so your coach learns from them.
191. 6:51And step five is where you start to
192. 6:53pre-sell your product. You give them
193. 6:55free access to your AI coach for a
194. 6:58month. And you tell them to ask it
195. 7:00anything and to tell you every time an
196. 7:02answer or feels [music] off. That way,
197. 7:04you can keep improving your product. And
198. 7:06if they got value from your call or your
199. 7:08product, you always ask for a
200. 7:09testimonial. And after a few calls, you
201. 7:11will have a way better version of your
202. 7:13product and you will have proof that you
203. 7:15can deliver the outcome your customers
204. 7:18want. Okay, so by now you will have a
205. 7:20great product, but it doesn't matter how
206. 7:23good your product is if you're selling
207. 7:25it in a bad market. And here's what most
208. 7:27people do. They put their product on a
209. 7:28marketplace like Etsy, Gumroad, or Udemy
210. 7:31because these platforms are easy to set
211. 7:33up and have lots of people looking to
212. 7:35buy digital products. But think about
213. 7:37how these stores work. When you research
214. 7:39a topic, you will see hundreds of
215. 7:41products that look exactly the same. So,
216. 7:44if you try to sell your product for
217. 7:45$299, people will ignore it and go
218. 7:48straight to the cheapest one. Even if
219. 7:50yours is 10 times better, they don't
220. 7:52know that. The only thing they can
221. 7:53compare is the price. So, that's why
222. 7:55everyone on a marketplace ends up racing
223. 7:58to be the cheapest. And I learned this
224. 8:00the hard way. Years ago, you know, I
225. 8:01became one of the biggest instructors on
226. 8:03Udemy and had over 52,000 students, but
227. 8:06I didn't make thousands of dollars. I
228. 8:08made not even hundreds. I made $17. The
229. 8:11course wasn't bad. It was actually
230. 8:13pretty good. It worked. But, you know, I
231. 8:15worked harder on it than on anything
232. 8:17ever before. But, it was one product on
233. 8:20someone else's shelf. I didn't own the
234. 8:22price, and I didn't own the customer,
235. 8:25and that's what you're signing up for
236. 8:26when you put your product in those
237. 8:28marketplaces. A few years ago, Etsy
238. 8:31raised the fee it takes from every sale
239. 8:32from 5% to 6.5%. It might sound like
240. 8:35super small, but that's a 30% jump. And
241. 8:38sellers knew that. Thousands of them
242. 8:40closed their shops for a week in
243. 8:42protest. But, Etsy raised the fee
244. 8:44anyway, because Etsy is the one who
245. 8:45makes the calls. They know they can do
246. 8:47almost anything they want and get away
247. 8:49with it, because they own the traffic
248. 8:51and the customers. It's like renting
249. 8:53versus owning your home. When you rent,
250. 8:56the landlord can raise the rent whenever
251. 8:58they want. And sometimes you're not even
252. 9:00allowed to paint the walls. But, when
253. 9:02you own, it's your house and your rules.
254. 9:04And everything you build stays yours.
255. 9:06So, whoever owns the store owns the
256. 9:10customer. When you sell from your own
257. 9:12store, you set the price. Nobody can
258. 9:14raise your fees because they feel like
259. 9:16it. And every buyer's name and email
260. 9:17address is yours. And that matters more
261. 9:20than you think, because the first sale
262. 9:22isn't where the real money is. Once
263. 9:24someone is your customer, you can give
264. 9:25them your AI coach, and then your next
265. 9:27product, and then the one after that.
266. 9:29So, now I know that most people get on
267. 9:31marketplaces like Etsy because you can
268. 9:34just upload your product platform
269. 9:35handles the rest for you. But, now you
270. 9:37can build your own store in less than 1
271. 9:40hour with Claude. So, let me show you
272. 9:41how. You go to Claude Desktop app, you
273. 9:44select Claude code, and you click on the
274. 9:46folder icon. You create a new folder
275. 9:48named store. Now, drop in the recordings
276. 9:51from your free calls and the
277. 9:52testimonials that you got. If you don't
278. 9:54give Claude your customers words, it
279. 9:56writes generic marketing copy. Then
280. 9:57explain to it what your product is, who
281. 9:59it's for, and what problem it solves.
282. 10:02So, now that Claude has all the context
283. 10:04that it needs, paste this prompt. It
284. 10:06will tell Claude to build a landing page
285. 10:08with five sections. The first one is the
286. 10:10header. It's the first thing people see
287. 10:11and it has one job. To answer the
288. 10:14question, what is this and is it for me?
289. 10:17So, the prompt tells Claude to write the
290. 10:19headline with the exact words your
291. 10:21buyers used on the calls and put one
292. 10:23button underneath. The second one is
293. 10:24testimonials. Your buyer trust someone
294. 10:26like them a lot more than they trust
295. 10:28you. So, the prompt tells Claude to use
296. 10:30the testimonials from your free calls
297. 10:33and the context that you put in the
298. 10:34folder with real names and the result
299. 10:37each person got. The third one is how it
300. 10:39works. This is where you make the
301. 10:41process feel easy and is especially
302. 10:43important for this product because it's
303. 10:45something that nobody else in your
304. 10:46market is selling. The fourth one is
305. 10:48pricing. It will create two payment
306. 10:50options. One will be a monthly payment
307. 10:52and the other will be a yearly payment
308. 10:54with a discount and a free bonus. For
309. 10:56example, a free one-on-one coaching call
310. 10:58with me. The fifth section will have the
311. 11:01questions people ask before they buy and
312. 11:03you already know them because they asked
313. 11:06you on the calls, right? So, the prompt
314. 11:08tells Claude to pull those from your
315. 11:10recordings and answer every single one.
316. 11:12So, by the time someone reaches the
317. 11:13button, there's nothing left stopping
318. 11:15them. And then comes the checkout. Here,
319. 11:17you just create a Stripe payment link
320. 11:19and paste it in so that when people
321. 11:21click the button to buy, they'll be sent
322. 11:23to that link. You then run the prompt
323. 11:25and you will have a landing page for
324. 11:26your product. If you want to make any
325. 11:28changes, you can ask Claude to make them
326. 11:30and once you're happy with your page,
327. 11:32you can connect it to a hosting service
328. 11:34like Hostinger and connect it to a your
329. 11:36domain. Now, you don't have to depend on
330. 11:37platforms like Udemy anymore and you can
331. 11:40actually own your customers. So, now
332. 11:42your store is live, but right now nobody
333. 11:44knows it exists and this last step is
334. 11:46where Claude saves you more time than
335. 11:48anywhere else. You're going to build
336. 11:50what I call a content engine and here is
337. 11:52the beautiful part. You don't need to
338. 11:53come up with original ideas. Your best
339. 11:56ideas already exist and they come from
340. 11:58two places. The first one is your calls.
341. 12:00Every question your buyers ask you is
342. 12:02something other people are searching
343. 12:04for. The second one is what's already
344. 12:05working in your niche. If a video got
345. 12:07way more views than everything else on
346. 12:09the channel, people already told you
347. 12:11that's what they want to see. So, you
348. 12:13can take those ideas and make them your
349. 12:15own. It's like a cover song. Dolly
350. 12:17Parton wrote, "I will always love you."
351. 12:19in 1973. And almost 20 years later,
352. 12:22Whitney Houston recorded her own
353. 12:23version. It's the same song, but Whitney
354. 12:26added her own voice to it, and it became
355. 12:28one of the best-selling singles of all
356. 12:30time. She took something people already
357. 12:32loved, and she made it hers. That's
358. 12:35exactly what you're going to do with the
359. 12:37videos in your niche. So, here's how to
360. 12:38build your content engine. Mine, remix,
361. 12:40and route. First, create a Claude
362. 12:42project. It's a workspace where Claude
363. 12:44keeps your files, so you don't have to
364. 12:45explain your business every single time.
365. 12:47You drop in your offer, your
366. 12:48testimonials, and the transcripts from
367. 12:50your calls. And then, mine for ideas.
368. 12:53Ask Claude, "Go through my calls and
369. 12:55list every question, complaint, and
370. 12:57praise that came up more than once." And
371. 12:59that's your list of ideas that can be
372. 13:01turned into a post, a video, or an
373. 13:03email. Then, step two is remix. You go
374. 13:05to a YouTube channel in your niche or
375. 13:07similar one. You click videos, then you
376. 13:09sort by popular, and you look for the
377. 13:11videos with way more views than the
378. 13:13rest. You then paste the title and the
379. 13:15transcript into Claude and say, "Keep
380. 13:17the structure of this video, but rewrite
381. 13:19it with my story, my opinion, and the
382. 13:22words my buyers used on the calls."
383. 13:24Claude will write the first draft, so
384. 13:26you just have to rewrite it to ensure
385. 13:28it's your own voice. And the last step
386. 13:29is route. Every piece of content that
387. 13:31you make has to point to your product in
388. 13:34some way. But, keep it subtle and
389. 13:35casual. Just tell them where to go if
390. 13:37they want more help with their problem,
391. 13:39right? For example, on LinkedIn, put the
392. 13:41link in your comment on your own post.
393. 13:43On Instagram, end with something like,
394. 13:45"Comment coach, and I'll send you the
395. 13:46link." Then, set up a tool like
396. 13:48ManyChat, so everyone who comments gets
397. 13:50the link in their DMs automatically. On
398. 13:52YouTube, just mention there's a link in
399. 13:53the description. If they liked what they
400. 13:55saw, they will click on it and buy your
401. 13:57product. [music] So, that's the full
402. 13:59playbook that I would use if I started
403. 14:00from zero today to make a million
404. 14:02dollars with just one digital product.
405. 14:05And right now, the window is wide open.
406. 14:07Most people are still using Claude to
407. 14:09make another ebook or another template.
408. 14:11And these products get cheaper and and
409. 14:13every month because Claude gives the
410. 14:15same thing away for free. But I don't
411. 14:17see anyone selling AI coaches yet.
412. 14:18That's why right now is the best time to
413. 14:21build and sell yours. So, if you want to
414. 14:23be the first one in your niche with one,
415. 14:25the link to build your AI twin with you
416. 14:27AI is in the description below. Thanks
417. 14:29for watching and I will see you in the
418. 14:31next video.