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CLAUDE создает ПРИБЫЛЬНЫЙ МИНИ-ПРОДУКТ за 5 минут! - Как создать мини-продукт с ChatGPT и Claude? — Transcript

by Dmitriymarketing - ИИ на практике · 9,609 words · 1,449 segments · language ru · Watch on YouTube

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  1. 0:00Guys and girls, I firmly welcome you to
  2. 0:02a new lesson in the Chat GPT in
  3. 0:04Practice series. Here, we figure out
  4. 0:06how to quickly and easily solve complex
  5. 0:08, tricky marketing tasks using neural
  6. 0:10networks, such as target audience
  7. 0:12analysis, creating high-converting
  8. 0:14content, blogging, building funnels,
  9. 0:17creating info products, attracting
  10. 0:19clients to your business, and generally
  11. 0:21how to make more money. And today, we
  12. 0:23have a topic that many of you have been
  13. 0:25asking for for a long time. I
  14. 0:27understand why it sparks such interest.
  15. 0:30It's truly cool. How to use ChatGPT and
  16. 0:32Claude neural networks. We will
  17. 0:34immediately look at how in 5 minutes.
  18. 0:36Create a profitable mini-product in
  19. 0:38your niche that will sell for 100,000
  20. 0:40rubles or more. per month on autopilot.
  21. 0:43Today I will tell you about and show
  22. 0:45you a working method for creating
  23. 0:47tripwires that I use myself in my
  24. 0:49marketing projects. "Tripwire" is what
  25. 0:51it's called in marketing jargon—that
  26. 0:53very mini-product that sells on
  27. 0:54autopilot. So today, there will be a
  28. 0:56working method for creating tripwires
  29. 0:58from a practicing marketer with over 10
  30. 0:59years of experience. The practicing
  31. 1:01marketer is me. And you will see for
  32. 1:03yourself that the method is great and
  33. 1:05effective in just a few minutes. But be
  34. 1:07sure to watch this video to the end,
  35. 1:09because I am going to spill some secret
  36. 1:11tricks for creating mini-products that
  37. 1:14no one usually talks about. So, what's
  38. 1:16on our agenda? First, the thing I won't
  39. 1:19let you go poke around in any neural
  40. 1:20networks without. And if you are
  41. 1:22subscribed to me, you already know this
  42. 1:23is my approach. It's the basics of
  43. 1:25marketing. That is, we will figure out
  44. 1:27what a tripwire is, and what key points
  45. 1:29people usually overlook, which is why
  46. 1:31nothing works out for them when they
  47. 1:33try to create one. And you know that I
  48. 1:36always say, if a person doesn't
  49. 1:37understand client psychology, their
  50. 1:39target audience, and the principles of
  51. 1:40creating an info product and the whole
  52. 1:42chain, then no neural network will help
  53. 1:44them. Therefore, I will tell you about
  54. 1:46this first so that you have the full
  55. 1:47picture, and then I will show you how
  56. 1:49all of this is automated using neural
  57. 1:50networks; it will be a little-known
  58. 1:52method for configuring ChatGPT and
  59. 1:53Claude. after which they create
  60. 1:55mini-products better than any marketers
  61. 1:57and in any niche. And, of course, a
  62. 1:58live demonstration on a real project. I
  63. 2:01will show you how to quickly use neural
  64. 2:03networks to first find a bunch of cool
  65. 2:05ideas that can be used for
  66. 2:06mini-products, and even how to write
  67. 2:08this product, so that you only have to
  68. 2:10format it, record it, implement it, and
  69. 2:12put it up for sale. The result after
  70. 2:15this lesson for you will be, first, a
  71. 2:17new understanding of how to work with
  72. 2:19the ChatGPT and Claude neural networks
  73. 2:21and what tasks they can actually solve.
  74. 2:24Second, you’ll learn what proprompts
  75. 2:26are, how they differ from regular ones,
  76. 2:28and how to create your own to find
  77. 2:30hundreds of ideas for profitable
  78. 2:32mini-products in any niche. You'll be
  79. 2:34able to follow the steps to create your
  80. 2:36own prompts; I will show you the entire
  81. 2:37technology in detail. Or, if you're
  82. 2:40someone lazy who doesn't want to bother
  83. 2:42and just wants to take everything
  84. 2:43ready-made, you can, of course, just
  85. 2:45copy my professional prompts that have
  86. 2:47already been tested by hundreds and
  87. 2:48thousands of people. All information
  88. 2:51about them is waiting for you in the
  89. 2:52description. And we are slowly getting
  90. 2:54started without any long warm-up. So,
  91. 2:57you are probably familiar with the
  92. 2:59following scheme. It's especially
  93. 3:01common on Instagram, but in reality, it
  94. 3:03works for any social network and any
  95. 3:05traffic source. I'm talking about the
  96. 3:08situation where a blogger or expert
  97. 3:10creates content, say, vertical videos
  98. 3:12like Reels, and calls for a code word.
  99. 3:15You leave this code word, and later you
  100. 3:18get messages in your DMs offering you
  101. 3:20to see either a free product or an
  102. 3:22offer to immediately buy pre-recorded
  103. 3:25material. This could be a lesson, a
  104. 3:28mini-course, some videos, instructions,
  105. 3:31or a lecture—in short, some small
  106. 3:33thing. Usually, it costs somewhere
  107. 3:36between 500 and 3,000 rubles. That
  108. 3:38solves a specific request. And you have
  109. 3:41surely seen this boasting from bloggers
  110. 3:43on Instagram with those screenshots of
  111. 3:45automatic payments: when you just wake
  112. 3:47up, open your phone, and have a bunch
  113. 3:49of notifications from people who bought
  114. 3:51your product while you were sleeping,
  115. 3:53even though you didn't do anything at
  116. 3:55all, and it sells automatically in your
  117. 3:57blog. This is what an auto-funnel looks
  118. 4:00like. I'll tell you right away, yes,
  119. 4:02such a situation is indeed possible.
  120. 4:03Yes, low-ticket products are a popular
  121. 4:06topic right now. They can bring in
  122. 4:09quite a lot of money, not just covering
  123. 4:10advertising costs. And yes, you can
  124. 4:13truly build a funnel where, from your
  125. 4:15content in which you occasionally
  126. 4:17mention your product, people read about
  127. 4:19it and buy it themselves. I have done
  128. 4:22this for myself and my clients hundreds
  129. 4:24of times, and it is truly possible.
  130. 4:26Therefore, my goal today is to tell you
  131. 4:28about this in great detail. I have
  132. 4:30identified two main questions that
  133. 4:32people ask me when they come for
  134. 4:33consultations or join my training
  135. 4:35programs as students. The first
  136. 4:37question is: how to find a profitable
  137. 4:38topic? People just don't understand the
  138. 4:40topic they should create their product
  139. 4:41on within their niche. What kind of
  140. 4:43lesson should be recorded so that it
  141. 4:45becomes popular? And secondly, how to
  142. 4:48figure out, even before you go to
  143. 4:49record this product, create it, and
  144. 4:51spend time on it, that it will
  145. 4:53definitely sell and your audience will
  146. 4:55buy it. These are two very important
  147. 4:57points. If you have asked yourself
  148. 4:59these questions or have even thought
  149. 5:01about creating your own mini-product
  150. 5:02that will bring you some money
  151. 5:04semi-passively, then today I will tell
  152. 5:06you all about it. This video is
  153. 5:08definitely for you. So, let's start
  154. 5:09with a basic understanding. Pay close
  155. 5:11attention now: what is a tripwire? A
  156. 5:13mini-product. It is a small paid
  157. 5:15product that, first, filters out random
  158. 5:18people. In the end, only those who are
  159. 5:19ready to pay you something remain. That
  160. 5:21is, a small filtration of those freebie
  161. 5:22seekers, so to speak, for solvency.
  162. 5:24Second, it prepares clients for a more
  163. 5:26expensive offer. Because once you have
  164. 5:28bought something small, it is
  165. 5:29psychologically easier for a person to
  166. 5:31buy some large product of yours or come
  167. 5:33to you for a consultation or personal
  168. 5:34coaching. And third, it is sold on
  169. 5:37autopilot for 5 to 30 dollars. This is
  170. 5:40the explanation of a tripwire given in
  171. 5:42most marketing courses and sales funnel
  172. 5:45courses. To be honest, guys, I don't
  173. 5:47like it at all. It is technically
  174. 5:50correct, and all those things are true,
  175. 5:52but it misses the key points due to
  176. 5:54which people fail to create that very
  177. 5:56mini-product that sells en masse. So
  178. 5:59what is the catch? When you understand
  179. 6:01how to create it, when you understand
  180. 6:03the important things and principles
  181. 6:04behind its creation, you will indeed be
  182. 6:06able to create products that are bought
  183. 6:08without any extra questions. The trick
  184. 6:11is that when your target audience reads
  185. 6:13the product title, if you hit the mark
  186. 6:14and chose the right topic, people will
  187. 6:16buy it without any questions at all.
  188. 6:18Surely you have had a situation where
  189. 6:20you saw something and just bought it
  190. 6:21right away, without even reading the
  191. 6:23content, not looking at who the author
  192. 6:24is, just because the topic hooked you
  193. 6:26and addressed your need. That is
  194. 6:28exactly what you need to achieve. And
  195. 6:29that is exactly what we are going to
  196. 6:31break down. But first, what do I want
  197. 6:33to convey to you? A very, very
  198. 6:34important point that many people do not
  199. 6:36understand. When the word "mini-product
  200. 6:39" or "tripwire" is mentioned, people
  201. 6:41usually imagine something small, not
  202. 6:42very significant, not very expensive,
  203. 6:44that you don't mind buying, but at the
  204. 6:46same time, doesn't possess much value.
  205. 6:49That is, it is implied that the product
  206. 6:51is small. Guys, the thing is, a
  207. 6:53tripwire is not a small product. That
  208. 6:55is a wrong belief. A tripwire is not a
  209. 6:58small product, but rather a narrow
  210. 6:59product, yet it can be quite
  211. 7:01substantial. What is the difference
  212. 7:03between small and narrow? I will
  213. 7:04explain it now. A niche product is a
  214. 7:07product aimed at a specific problem
  215. 7:09within a larger customer request. We
  216. 7:12are going to break this down together
  217. 7:13right now. But the trick is that it
  218. 7:15doesn't have to be small at all. A
  219. 7:17tripwire solves a specific task or a
  220. 7:19specific pain point for a client in
  221. 7:21your target audience, but it is still a
  222. 7:23full-fledged product, meaning it can
  223. 7:25even be quite large. There are
  224. 7:29tripwires, for example, in the US
  225. 7:30market, where competition is very high,
  226. 7:33where for 4, 5, or 10 dollars you get a
  227. 7:35complete training course within certain
  228. 7:37niches. It makes sense. It really has
  229. 7:40to solve a problem. This product must
  230. 7:43genuinely settle the issue, but it is
  231. 7:44focused on a small problem, do you
  232. 7:46understand? Right? I mean, if you put
  233. 7:49some meaningless information into a
  234. 7:51tripwire, like just a checklist or a
  235. 7:53guide, it won't work. We need to find a
  236. 7:56small problem within the big request of
  237. 7:58our clients, not an abstract one. It
  238. 8:01must be acutely felt, preventing the
  239. 8:03client from moving forward, causing
  240. 8:04irritation, doubt, and anxiety. And
  241. 8:06because of this, the person must want
  242. 8:09to solve it right here and now. That is
  243. 8:11what creates the desire to solve this
  244. 8:13issue and pay those 2,000–3,000
  245. 8:15rubles. Without any questions. This is
  246. 8:18a very, very big difference and a
  247. 8:20fundamental point that many marketers
  248. 8:22do not understand. A mini-product
  249. 8:24shouldn't be small; it must be a
  250. 8:26specific and very narrow request within
  251. 8:28the client's larger problem. I will
  252. 8:30give you an example right now. I love
  253. 8:32giving examples. I am valued for this
  254. 8:34in practice, so that it's easy to
  255. 8:35understand. Let's take a big problem,
  256. 8:37for example. The main request of our
  257. 8:39clients is to earn money from a
  258. 8:41Telegram channel. This is a popular
  259. 8:43request right now. Within this problem,
  260. 8:45a person encounters a large number of
  261. 8:47bottlenecks. The trick is that a person
  262. 8:49doesn't go from point A to so-called
  263. 8:51point B in a straight line, the way we
  264. 8:53were taught. Like, one moment they
  265. 8:55don't have a Telegram channel they earn
  266. 8:57money from, and then boom, suddenly
  267. 8:59they're there. No, that's not how it
  268. 9:01happens. On the way to this
  269. 9:03transformation, a person follows a
  270. 9:05winding path with a large number of
  271. 9:07obstacles and barriers they run into.
  272. 9:10For example, if you have this request
  273. 9:12right now—to earn in Telegram and how
  274. 9:14to get started—you will surely
  275. 9:15understand me. What bottlenecks and
  276. 9:17problems can arise for a client within
  277. 9:19this? First: no sales. People are
  278. 9:21running a Telegram channel, but they
  279. 9:23have no sales. No inquiries from
  280. 9:25clients. I don't understand what to
  281. 9:26write. I don't understand how to write
  282. 9:28sales posts. Subscribers aren't coming
  283. 9:31in. I invested money in advertising,
  284. 9:32for example, but the subscribers were
  285. 9:34too expensive and they didn't buy
  286. 9:35anything. Or on the contrary, I went to
  287. 9:37a marketer, invested money in ads, and
  288. 9:39absolutely no subscribers came. That is
  289. 9:41, a large number of problems within one
  290. 9:43big request: growing your Telegram
  291. 9:46channel and earning money from it.
  292. 9:48These exact bottlenecks and small
  293. 9:50problems are what we need to be able to
  294. 9:52find, including with the help of a
  295. 9:54neural network. I will show you how to
  296. 9:56do this and build mini-products on them
  297. 9:58that clients will buy without question.
  298. 10:00This is an important point. Let’s
  299. 10:02look at some examples right away. I
  300. 10:04just made these up off the top of my
  301. 10:06head to make it clear what kind of
  302. 10:08small products could be bought for the
  303. 10:10question we just discussed. So, the
  304. 10:13first lesson. Seven post formats in
  305. 10:16Telegram that are guaranteed to bring
  306. 10:17in leads even from a small blog. People
  307. 10:20do have that problem—a small blog,
  308. 10:22and they don't understand how to get
  309. 10:23leads from it. That is a problem. There
  310. 10:26is a problem where people don't
  311. 10:27understand what posts to write so that
  312. 10:29people will definitely leave requests
  313. 10:30and come to them for personal coaching.
  314. 10:33That is a problem. Accordingly, such a
  315. 10:35tripwire that solves this specific task
  316. 10:37will be popular for the person. Why?
  317. 10:39Because it fulfills a request within
  318. 10:41the main problem and, at the same time,
  319. 10:44moves the person forward on the path to
  320. 10:46a big result. Second example. A proven
  321. 10:49sales post template for Telegram that
  322. 10:51can be adapted to any niche. Sounds
  323. 10:53great, doesn't it? A huge number of
  324. 10:56people have the conviction that there
  325. 10:58is some proven scheme for writing a
  326. 11:00sales post that definitely brings in
  327. 11:02money. I can tell you in advance, as
  328. 11:05someone who also teaches this, that
  329. 11:07there are no such schemes, but there is
  330. 11:08simply the ability to write posts with
  331. 11:10meaning that activate a person's desire
  332. 11:12to buy, and some that don't. But,
  333. 11:15without deviating from the topic, many
  334. 11:17people want that scheme—what headline
  335. 11:18to write, what subheadline to use, what
  336. 11:20to write at the end so people
  337. 11:21definitely buy. Therefore, for a person
  338. 11:24who has the main request to earn money
  339. 11:26on a Telegram channel, of course, they
  340. 11:27will react to such an offer if it costs
  341. 11:29, say, 1,000 rubles. No questions asked
  342. 11:31. People even buy the same courses many
  343. 11:34times over to try and solve this issue
  344. 11:36for sure. Third. A collection of fifty
  345. 11:38topics for Telegram warming up that
  346. 11:40lead to a sale without direct offers.
  347. 11:42This is a whole separate topic.
  348. 11:44Telegram channel owners and the experts
  349. 11:46who run them have a very deep-seated
  350. 11:48conviction and a bottleneck that they
  351. 11:50don't want to sell to people. To them,
  352. 11:53it seems like something pushy and
  353. 11:55uncool. They think they’ll burn out
  354. 11:57their audience, and for them, a
  355. 11:59tripwire with exactly fifty topics that
  356. 12:01sells softly without, you know,
  357. 12:02annoying people, will be relevant—you
  358. 12:04get what I mean, right? So, within the
  359. 12:07framework of the main request, we must
  360. 12:09first identify these specific
  361. 12:10bottlenecks and formulate these
  362. 12:12mini-product ideas for them. A tripwire
  363. 12:14is a small product, but it can still be
  364. 12:16a complete one. It doesn't just have to
  365. 12:18be a lesson; it can be a full-fledged
  366. 12:19course with post formats, but for the
  367. 12:21person, it will hold great value, and
  368. 12:23they will buy it. And what else is
  369. 12:25important? A tripwire is, uh, a product
  370. 12:28not about information. If a lead magnet
  371. 12:31, a free product, is more about
  372. 12:33information, more about clearing the
  373. 12:35fog for a person so they understand
  374. 12:36that their problem requires a deeper
  375. 12:38solution, so they understand where they
  376. 12:41messed up. A tripwire is a tool. It's a
  377. 12:44specific thing that a person will take
  378. 12:47and apply. It is very, very important
  379. 12:50that after consuming your mini-course,
  380. 12:53the person gets a result and feels it
  381. 12:55themselves. This is the key moment,
  382. 12:58because if the tripwire mini-product
  383. 13:00does not benefit the client in terms of
  384. 13:02changing their state or does not change
  385. 13:04their situation, the tripwire is not
  386. 13:06fulfilling its main function. Because
  387. 13:10the task of a tripwire is not just to
  388. 13:12have it bought, but for the person to
  389. 13:14buy from you and then want to buy
  390. 13:15something else from you later. If the
  391. 13:18person does not get a tangible result
  392. 13:20regarding their problem, the tripwire
  393. 13:22won't work, and your sales funnel won't
  394. 13:23work. A very important point, take a
  395. 13:26screenshot right now, write it down,
  396. 13:28mark my words, as they say. Yes, I
  397. 13:30repeat this thing in my blog, in all my
  398. 13:33products, and I tell all my clients
  399. 13:35about it. The main function of a
  400. 13:38tripwire is not to make money. A
  401. 13:41tripwire is not intended for making
  402. 13:42money. Yes, if you make a cool tripwire
  403. 13:45mini-product, it will earn you money.
  404. 13:47But that is not its primary task. Its
  405. 13:50primary task is to create an experience
  406. 13:52of a profitable purchase for your
  407. 13:54clients and the feeling that they have
  408. 13:57received much more here with you than
  409. 13:59what they paid for. This is the overall
  410. 14:02main task of a tripwire. That is how it
  411. 14:04was originally conceived in Western
  412. 14:06marketing when these sales funnels were
  413. 14:09created. So, it carries several key
  414. 14:12tasks. First of all, yes, to remove the
  415. 14:14threshold of financial resistance. A
  416. 14:16person doesn't know you, they aren't
  417. 14:18ready to buy some big thing from you
  418. 14:20for 30-50, or 100-200 thousand rubles.
  419. 14:22But if they bought something from you
  420. 14:24for 1,000 rubles. , for 2,000, maybe
  421. 14:26for three, and received incredible
  422. 14:28value and felt that they paid even less
  423. 14:30, that they even felt ashamed for
  424. 14:32having paid so little, then they will
  425. 14:34want to buy from you again. This is the
  426. 14:37main principle that must be observed. I
  427. 14:39, by the way, show this through my
  428. 14:40personal example. If, after watching
  429. 14:43this video or any of my other videos,
  430. 14:45you go and check out my ChatGPT in
  431. 14:47Practice tripwire—it's a private
  432. 14:49channel with professional prompts and a
  433. 14:51wealth of manuals on how to solve
  434. 14:53complex marketing tasks using prompts
  435. 14:55from a marketer—you will realize that
  436. 14:58the value in this product is much
  437. 15:00greater, tens or hundreds of times
  438. 15:02higher, than the small amount of money
  439. 15:04it costs to purchase. That is why I
  440. 15:07have a huge number of reviews there. I
  441. 15:08have a separate channel for reviews
  442. 15:10where people write them. People are
  443. 15:11constantly dropping by and writing
  444. 15:12words of deep gratitude. And that is
  445. 15:14the whole point. My goal isn't to make
  446. 15:16money from it. My goal is for people to
  447. 15:18come, buy it, enjoy learning something
  448. 15:20new with the help of neural networks,
  449. 15:21and then continue to follow me as an
  450. 15:23expert. Do you understand? Yes. It's
  451. 15:25very important to remember this,
  452. 15:27because if that idea isn't part of the
  453. 15:29product creation from the start, the
  454. 15:31tripwire won't serve its intended
  455. 15:33function. You definitely won't make
  456. 15:35money from it and won't be able to set
  457. 15:37up that passive income for yourself. As
  458. 15:38you may have already realized, 99%of
  459. 15:40the success in creating a mini-product
  460. 15:43is choosing its topic and title. In all
  461. 15:45my marketing projects, there has been a
  462. 15:48direct correlation, guys. If you pick
  463. 15:50the wrong topic, nothing works, nothing
  464. 15:52sells, subscribers don't come, and
  465. 15:54nobody buys. If you pick the right
  466. 15:56topic and hit your target audience,
  467. 15:57people come and buy on their own,
  468. 15:59everything takes off, ads work,
  469. 16:00everything is great, and it pays off
  470. 16:01and brings in money. By the way, when I
  471. 16:03talk about marketing projects, if you
  472. 16:05are subscribed to me, you know who I am
  473. 16:07. But if you are seeing this video for
  474. 16:08the first time, I will introduce myself
  475. 16:10very quickly. I am not an expert on
  476. 16:12neural networks in the traditional
  477. 16:13sense, although I do teach them now. I
  478. 16:15am an internet marketer with over 10
  479. 16:17years of experience. My main service is
  480. 16:19attracting customers to businesses—
  481. 16:21offline businesses, online businesses,
  482. 16:23and experts. And I cover my journey
  483. 16:25openly on social media. I have an
  484. 16:28Instagram account, a large channel
  485. 16:30called "Awesome Marketing" on Telegram,
  486. 16:33where there are tons of tips, a YouTube
  487. 16:35channel, and a large number of my case
  488. 16:37studies with real businesses and real
  489. 16:39funnels that you can read about on open
  490. 16:41sources like vc.ru and Yandex Zen. I
  491. 16:45believe that case studies speak for the
  492. 16:47marketer, so if you want to see what
  493. 16:48kind of tricks you can pull off and
  494. 16:50what results you can get—and you'll
  495. 16:51likely find your own niche there—
  496. 16:53definitely go and check them out. They
  497. 16:55will say everything for me. And, of
  498. 16:57course, I apply the same tools that I
  499. 17:00tell you about myself. Recently, I
  500. 17:02decided to spend a little less time on
  501. 17:04clients and a little more time on
  502. 17:06myself and my blog. Yes, finally. Those
  503. 17:09who know, will understand this problem.
  504. 17:11In a short amount of time, using free
  505. 17:14tools and neural networks, I managed to
  506. 17:16gain over 60,000 targeted, active
  507. 17:18subscribers on my platform. My blog
  508. 17:21grew significantly, people appreciated
  509. 17:23my tools, and it just so happened that
  510. 17:25more than 4,000 students took my
  511. 17:27courses on ChatGPT and how to use it
  512. 17:29for marketing. I've managed to create
  513. 17:31some really cool training materials
  514. 17:33lately. The first one is about how to
  515. 17:34create funnels. It contains a specific
  516. 17:36method for how I create funnels in real
  517. 17:38projects using ChatGPT. For those who
  518. 17:40aren't marketers, you can create a
  519. 17:41funnel for yourself. And the second
  520. 17:43product is about how to run a blog, how
  521. 17:45to create meaningful posts that lead to
  522. 17:47sales and make people want to buy.
  523. 17:49It’s called the Neuro-content System.
  524. 17:51All the information about this is on my
  525. 17:53social media; there are links below the
  526. 17:55video, so if you're interested, take a
  527. 17:56look. So, the main thing I want to tell
  528. 17:59you—yes, everything I say is
  529. 18:01important, but this part is absolutely
  530. 18:04cornerstone. We don't invent a
  531. 18:06mini-product or its topic. Everyone who
  532. 18:08starts inventing it, generating it out
  533. 18:10of their own head, falls flat on their
  534. 18:12face; nothing works. We don't invent a
  535. 18:14mini-product; we extract it from real
  536. 18:16experience interacting with clients.
  537. 18:18This is very important. Because when
  538. 18:20you understand the bottlenecks your
  539. 18:22clients face, you understand what topic
  540. 18:24to use to make a truly in-demand
  541. 18:26mini-product. You have ideas that
  542. 18:28actually work. Good tripwires and
  543. 18:30mini-products aren't invented, guys.
  544. 18:33They are recalled or extracted from a
  545. 18:36target audience analysis, which, as you
  546. 18:38might know, must be done before any
  547. 18:40action at all. It doesn't matter what
  548. 18:42you're doing. Running a blog, writing
  549. 18:44posts, or planning to run ads—without
  550. 18:47a target audience analysis, I don't
  551. 18:49know. Nothing will work for you.
  552. 18:50Without understanding your clients,
  553. 18:51it’s hard to do anything in marketing
  554. 18:53at all. It’s the absolute foundation,
  555. 18:54the basics. So, here is the algorithm
  556. 18:56for creating a profitable mini-product
  557. 18:58that will bring you hundreds of
  558. 18:59thousands, even millions of rubles,
  559. 19:01seriously. This is how practicing
  560. 19:02marketers work. I’ll tell you about
  561. 19:04it briefly now, then I’ll show you
  562. 19:05how to do it with neural networks.
  563. 19:07First, we need to determine what main
  564. 19:09result we are giving to the client. I
  565. 19:11just gave you an example: let's say a
  566. 19:14person wants to run a Telegram blog and
  567. 19:16make money from it. There is some main
  568. 19:18result that the person wants to reach,
  569. 19:19a path they are striving towards. And
  570. 19:21they start moving towards it bit by bit
  571. 19:23. In the process, while they are moving
  572. 19:25there, the clients encounter various
  573. 19:27bottlenecks and problems. They stumble
  574. 19:29somewhere, somewhere they don't know
  575. 19:30which tool to apply, or they just can't
  576. 19:32get something to work. Perhaps they buy
  577. 19:34some, well, some junk that they end up
  578. 19:35disappointed with. These are the things
  579. 19:37clients get stuck on most often and
  580. 19:38where they mess up. We need to create a
  581. 19:40very specific list. Marketers usually
  582. 19:43get this from so-called customer
  583. 19:44development, while talking to clients,
  584. 19:46or when we work with experts, we ask
  585. 19:48them questions like: "What do clients
  586. 19:50ask about most often, and what do they
  587. 19:52complain about most?" You can extract
  588. 19:54these ideas from that. You can find
  589. 19:56about 10, 20, or 30 of them in every
  590. 19:59niche. You only need to find two or
  591. 20:01three to make a lot of money. So, think
  592. 20:03about it. Third, determine for step two
  593. 20:06, for these bottlenecks and mistakes,
  594. 20:09can you provide a specific tool that
  595. 20:11will solve a person's problem in 1–3
  596. 20:14days? Remember, right? It is very
  597. 20:16important that the person gets an
  598. 20:17immediate effect. In my case, for
  599. 20:18example, when you start using my
  600. 20:19professional prompts, everything
  601. 20:21happens instantly. As soon as you start
  602. 20:23using them, you get an immediate effect
  603. 20:24and start enjoying the results right
  604. 20:25away. In other niches, the effect might
  605. 20:28come after, I don't know, the first
  606. 20:30workout, the first application, or
  607. 20:32after a week, but it is important that
  608. 20:34this effect happens in a short time,
  609. 20:35because if it doesn't, the person won't
  610. 20:37form that psychological connection that
  611. 20:39this specific expert is helping them.
  612. 20:42Fourth, you need to ask yourself: will
  613. 20:45the person, after purchasing and using
  614. 20:47your tool, want to go further, buy more
  615. 20:49from you, follow your content, purchase
  616. 20:52your flagship product, book a
  617. 20:54consultation, or join your personal
  618. 20:56coaching? Will they want to do that, or
  619. 20:58have you solved their problem
  620. 20:59completely? Remember, the tripwire must
  621. 21:01solve a small piece of the problem, not
  622. 21:03all of it, because if you solve the
  623. 21:04client's problem completely for 500
  624. 21:06rubles, well, you're certainly great,
  625. 21:08but that's rarely possible, and that's
  626. 21:10not really our goal. So, accordingly,
  627. 21:13to find all these things I just told
  628. 21:15you about, we used to have to study the
  629. 21:16competitor market, analyze the target
  630. 21:18audience for a long time and
  631. 21:19painstakingly, and test different
  632. 21:21product ideas. In my experience, to
  633. 21:24launch a successful tripwire—say, in
  634. 21:26a third-party project where you’re
  635. 21:28working as a marketer—you usually
  636. 21:29need about 5 to 7 attempts to get
  637. 21:31something to work, because the success
  638. 21:33rate is typically 15-20%, meaning you
  639. 21:34have to test a lot of hypotheses. But
  640. 21:38now, guys, we are at a point in the
  641. 21:40universe where, if you set up the
  642. 21:41neural network correctly, dig in
  643. 21:43properly, follow this algorithm,
  644. 21:45dedicate some time to it, and conduct a
  645. 21:47deep neuro-analysis of your target
  646. 21:49audience (for which you no longer need
  647. 21:51to suffer for a week, but can get it
  648. 21:53done very quickly, in literally half an
  649. 21:55hour)...You can get an unlimited number
  650. 21:57of ideas, and among them will be some
  651. 21:59very profitable ones. Spoiler: I come
  652. 22:02up with ideas for many projects,
  653. 22:03including my own, using a neural
  654. 22:05network. I brainstorm with it, and it
  655. 22:08helps me immensely. And in this way, we
  656. 22:10can launch our mini-product with a
  657. 22:12success rate of up to 80%. Everything
  658. 22:14is already super easy for us. We just
  659. 22:17need to figure out what kind of problem
  660. 22:19people are running into here. In nine
  661. 22:21out of ten cases, GPT neural networks
  662. 22:24are set up incorrectly. That is, we
  663. 22:26really don't have that many experts in
  664. 22:28neural networks who work as marketers,
  665. 22:31who know how it’s all done from the
  666. 22:33inside, and who can set it up correctly
  667. 22:35and break down all the steps properly.
  668. 22:39That is precisely why people most often
  669. 22:40use completely ineffective, weak, and,
  670. 22:42let’s just say, "bottom-tier" prompts
  671. 22:44, as I call them. And for a neural
  672. 22:46network, this is very important, right?
  673. 22:48When you enter this query—a prompt,
  674. 22:50as you probably know it’s called—it
  675. 22:52determines up to 90%of your success.
  676. 22:54Enter a bad prompt, and you'll get the
  677. 22:56same general answer as you would from
  678. 22:57Google. This leads to disappointment
  679. 22:59for people. Enter a good prompt—
  680. 23:01detailed, thoughtful, specifically
  681. 23:03tailored to your task, having done this
  682. 23:05preparation—and you will get a ton of
  683. 23:07rich, actionable content. This is just
  684. 23:09super, super important. But in most
  685. 23:11cases, the prompts that neural network
  686. 23:14experts show people look something like
  687. 23:16this at best. Like, "Imagine you are a
  688. 23:19marketing and sales specialist.""Come
  689. 23:21up with some tripwire ideas for selling
  690. 23:23my product." And, of course, with such
  691. 23:26a vague question, ChatGPT doesn't start
  692. 23:29adjusting specifically to your task. It
  693. 23:31just gives you some generic answers
  694. 23:32from Google. So, you won't get anything
  695. 23:34out of that. Not a single practicing
  696. 23:36marketer or real specialist works with
  697. 23:37prompts like those. And this is what a
  698. 23:40professional prompt looks like—a "
  699. 23:42pro-prompt," as I call it. No need to
  700. 23:44be scared here, no need to take
  701. 23:45screenshots. I'm just showing you now
  702. 23:47how it should look in general. First of
  703. 23:49all, a pro-prompt consists of several
  704. 23:51parts. These parts are quite large and
  705. 23:54described in great detail. This can be
  706. 23:56entered into the neural network
  707. 23:57directly or loaded as a project file,
  708. 23:59as I'll show you today. There are
  709. 24:01different methods, but the main point
  710. 24:03is that it must be a very detailed,
  711. 24:05well-thought-out request for your task.
  712. 24:08A classic professional prompt consists,
  713. 24:10first, of a combined role with specific
  714. 24:13skills. We can assign the necessary
  715. 24:15skills to ChatGPT and explain how it
  716. 24:17should work. Second is a detailed
  717. 24:19explanation of the context and your
  718. 24:21task. If you don't explain to ChatGPT
  719. 24:23what you're working with, why you're
  720. 24:25doing it, what the task is, what
  721. 24:27surrounds it, and don't provide a ton
  722. 24:29of details, the model won't give you a
  723. 24:31good answer from its database. ChatGPT
  724. 24:33and Claude basically work by guessing a
  725. 24:36suitable option rather than thinking
  726. 24:38like a true artificial intelligence.
  727. 24:41They contain a massive database, huge
  728. 24:43amounts—billions, quadrillions of
  729. 24:45these tokens, like words, expressions,
  730. 24:48and individual letters. And when you
  731. 24:51enter a request, it takes them as
  732. 24:52tokens, compares them with its database
  733. 24:53, and figures out how to respond.
  734. 24:55Therefore, you need to explain
  735. 24:56everything to it in great detail. And
  736. 24:58lastly, examples and constraints.
  737. 24:59Because if we don't provide at least
  738. 25:02some idea of what we want to see, or
  739. 25:04set some boundaries, it usually gives
  740. 25:06us fluff. It's like giving a specific
  741. 25:09technical brief to a designer, for
  742. 25:12instance. You know the saying: "Without
  743. 25:15a brief, you get a mess." It's exactly
  744. 25:17the same thing here. A proper
  745. 25:19pro-prompt is quite extensive. Now I
  746. 25:21will show you what a professional
  747. 25:23prompt looks like. I'll explain its
  748. 25:25parts, how to create one yourself, and
  749. 25:27then I'll demonstrate how this whole
  750. 25:29thing works. Look, this is my
  751. 25:31professional prompt for creating trivia
  752. 25:33products. As you can see, it takes up
  753. 25:36about 18 A4 pages. It has absolutely
  754. 25:38everything in it. How to extract ideas
  755. 25:39from the target audience, how to
  756. 25:41convert them into specific topics, and
  757. 25:43how to verify them. Basically, as you
  758. 25:45can tell, I’m a nerd about this,
  759. 25:46which is why everything works so well
  760. 25:47for me. I won't show too much because
  761. 25:50there are people who take screenshots,
  762. 25:52copy it, and try to resell it. I just
  763. 25:54want you to understand the volume
  764. 25:57required, but I'll reassure you right
  765. 25:59away. Of course, you don't necessarily
  766. 26:01have to write 18 pages of A4 right away
  767. 26:04. And you don't need to write it all
  768. 26:05the time. It is enough to write a good
  769. 26:07prompt once to solve a certain task; as
  770. 26:09I am a marketer, I have many of them,
  771. 26:11and I use them in my work. And you can
  772. 26:13later insert it and simply change your
  773. 26:15target audience or change the request.
  774. 26:17That is, it will constantly work for
  775. 26:19you like some kind of assistant. And
  776. 26:22here is that very formula, the formula
  777. 26:24for the correct prompt, which I once
  778. 26:27glimpsed in quite serious Western
  779. 26:29marketing agencies, supplemented with
  780. 26:31my own findings, and adapted to Russian
  781. 26:34realities. When you make your prompt at
  782. 26:38least a little bit more detailed than
  783. 26:40what they show you in social media
  784. 26:41using this scheme, I assure you, the
  785. 26:43output results of ChatGPT or Claude—
  786. 26:45this works for any text-based neural
  787. 26:47network, even free ones like KN,
  788. 26:49DeepSeek, and others. And you will see
  789. 26:52how much cooler this all works. Let's
  790. 26:54quickly run through the steps. This
  791. 26:56whole thing consists of five steps. The
  792. 26:58abbreviation is "RIGHT" for a correct
  793. 27:00prompt. The first is roles. We turn
  794. 27:02ChatGPT into an experienced expert on
  795. 27:05our topic who has specific skills for a
  796. 27:07specific task. Now some experts are
  797. 27:09already saying that assigning a role to
  798. 27:12ChatGPT in which it works is not
  799. 27:14mandatory. Supposedly, it understands
  800. 27:16everything from context anyway. Well,
  801. 27:17someone says that, but I work with this
  802. 27:19every day and I can tell you that when
  803. 27:22you write out a detailed role with
  804. 27:23specific, narrow skills for your task
  805. 27:25—I will show you how this looks—it
  806. 27:28works much better. That's why I use it,
  807. 27:30my students use it by the hundreds, and
  808. 27:31everything works well for everyone,
  809. 27:33despite the fact that some say there
  810. 27:34are other approaches, although I don't
  811. 27:36deny them. The second is "infostructure
  812. 27:39," as I call it—information about
  813. 27:41what you are doing, what your product
  814. 27:43consists of, and what your task
  815. 27:45actually is. Remember I talked about
  816. 27:48the principles of tokenization, about
  817. 27:50how ChatGPT and any other neural
  818. 27:51network pulls information from the
  819. 27:53database. The more information you tell
  820. 27:57it about yourself, the more you tell it
  821. 27:59about what your product consists of,
  822. 28:01what kind of expert you are, why you
  823. 28:03are doing this task, and what you want
  824. 28:05to get as a result, the better your
  825. 28:07final output will be. Take a look at
  826. 28:10the example of the "infostructure"
  827. 28:12about me, about my target audience,
  828. 28:14about the niche; I showed examples of
  829. 28:15texts there in my previous video on
  830. 28:17target audience analysis. That document
  831. 28:19is even attached there, so you can take
  832. 28:21it, read it, and look at it. There are
  833. 28:23starter prompts here. which allow you,
  834. 28:25with the help of ChatGPT, to create
  835. 28:27this information, this base that you
  836. 28:29upload into the neural network, and on
  837. 28:31that basis it begins to solve your
  838. 28:33tasks for you. This is a very, very
  839. 28:35important point that really determines
  840. 28:37success. Third. The goal task, a
  841. 28:39specific task that should preferably be
  842. 28:41broken down into an algorithm in the
  843. 28:43format of "do this, do that, do this,
  844. 28:45do the fifth, do the tenth." This is
  845. 28:47also where people often stumble. Not
  846. 28:49everyone has structured thinking. Uh, I
  847. 28:51studied to be an engineer, so I guess
  848. 28:54I'm quite good at it. But it is very
  849. 28:56important to describe to the neural
  850. 28:58network the algorithm it should follow
  851. 29:00and exactly how it should solve the
  852. 29:01task. When you do this, your task is
  853. 29:03also solved many times more effectively
  854. 29:05. The next point is hints. Examples and
  855. 29:07tips. Especially when we are creating
  856. 29:09content or something like that. If you
  857. 29:10upload at least some examples to
  858. 29:12ChatGPT for it to orient itself—text
  859. 29:15style, post examples, or maybe just
  860. 29:17dictate a voice message to it—it also
  861. 29:19produces much better results. And the
  862. 29:21last one is terms: limitations and
  863. 29:23rules of what it should not do. For
  864. 29:25example, if you are writing texts for a
  865. 29:27Telegram channel or writing an article,
  866. 29:29there are character limits, certain
  867. 29:31formatting requirements, a specific
  868. 29:33tone of voice, and so on. When your
  869. 29:35prompt is composed at least
  870. 29:36approximately according to this
  871. 29:38structure, everything turns out much
  872. 29:39better. And now I will tell you about a
  873. 29:41couple of points in more detail. Step
  874. 29:43number one: assigning a role. What
  875. 29:45should we do here? What does the role
  876. 29:46that the bot must perform mean? We
  877. 29:48imagine that ChatGPT and the neural
  878. 29:51network are, well, like an RPG game
  879. 29:53where we level up a character. Just
  880. 29:55imagine that you have cheat codes and
  881. 29:57unlimited resources. You can upload any
  882. 29:59skills to the neural network,
  883. 30:00absolutely any abilities, and level
  884. 30:03them up to any level. And the better
  885. 30:05you describe all this, the better it
  886. 30:07will work for you. This is the main
  887. 30:08point. Here is an example of a small
  888. 30:10prompt so that you have something in
  889. 30:12front of your eyes. Look at how it's
  890. 30:14written: "Act as the world's best
  891. 30:16specialist in creating free info
  892. 30:17products." This was a real prompt for a
  893. 30:19free info product with the functions of
  894. 30:21a marketing analyst who specializes in
  895. 30:22target audience analysis, including
  896. 30:24their goals, needs, requirements, fears
  897. 30:26, and emotional motives. Arrows show
  898. 30:28the important parts as well. You are
  899. 30:29highly skilled at accurately segmenting
  900. 30:31the audience, identifying the golden
  901. 30:33segments that are prone to making a
  902. 30:35purchase right now. You are filigree at
  903. 30:36identifying the trigger pain points
  904. 30:38that the target audience experiences
  905. 30:39before making a purchase. You possess
  906. 30:41an impeccable and deep understanding of
  907. 30:43desires, pain points, and needs. So,
  908. 30:44you see, when we have the task of
  909. 30:46extracting something from the target
  910. 30:47audience, we need to describe it in as
  911. 30:49much detail as possible. And it doesn't
  912. 30:51matter what kind of task you are
  913. 30:52performing, even if it's some kind of
  914. 30:53accounting task. I once had a client in
  915. 30:56a consultation where we were making a
  916. 30:59collection of prompts for analyzing
  917. 31:01company assets. There were financial
  918. 31:04reports, EBITDA reports, and so on. I
  919. 31:07don't fully understand that, but he
  920. 31:08provided me with an example. I was able
  921. 31:10to create an assistant for him that
  922. 31:12performs a full analysis of the company
  923. 31:14. And it is very good when you
  924. 31:16understand a topic; you will certainly
  925. 31:17be able to explain it all without any
  926. 31:19problems. Well, or you can simply
  927. 31:21google it. Step number two: the facts,
  928. 31:23right? This is the important step that
  929. 31:25I said is included here. Here we
  930. 31:26explain why you are doing this, what
  931. 31:28the task is, and what it is needed for.
  932. 31:30Talk about your product, your service,
  933. 31:32the advantages, disadvantages,
  934. 31:33weaknesses, and strengths. You can
  935. 31:35share customer stories, the context in
  936. 31:37which the result the neural network
  937. 31:38generated for you will be used, who it
  938. 31:40is intended for, at least some basic
  939. 31:42information about the target audience,
  940. 31:43and what customer problem you are
  941. 31:45solving. And this can also look like
  942. 31:47quite a large amount of text. You just
  943. 31:49saw an example from me. I do this in
  944. 31:51different Google Docs, then I save them
  945. 31:53as files and upload them to the neural
  946. 31:55network. Why? Because it is a bit more
  947. 31:56convenient to work in terms of projects
  948. 31:58. It saves the context, and you can
  949. 31:59constantly create new chats. I'll show
  950. 32:01you all of this now, too. Well, you can
  951. 32:03also see an example on the screen of
  952. 32:04how to create these facts. In short,
  953. 32:06the more detailed you follow this
  954. 32:08formula, the better the prompts you
  955. 32:11will create that will work great. Now,
  956. 32:14for the meatiest part of the video that
  957. 32:16many people love—a demonstration of
  958. 32:17how custom ChatGPTs work for creating
  959. 32:19mini-products. We will first find ideas
  960. 32:22for these mini-products, and then we
  961. 32:23will ask the neural network to sketch
  962. 32:25out a short script for us. I'll say
  963. 32:27right away that this is a niche I'm not
  964. 32:29very familiar with; yes, it's my client
  965. 32:31, but nevertheless, it's not a niche
  966. 32:33I'm deeply immersed in. That makes this
  967. 32:35experiment all the more interesting. We
  968. 32:36will do all of this using the example
  969. 32:38of a real project: a recovery club for
  970. 32:40women after a divorce or breakup. This
  971. 32:42is a real client who came for a
  972. 32:44consultation and allowed me to show an
  973. 32:47example of what we did. An important
  974. 32:49point. I am now going to demonstrate
  975. 32:51the creation of a mini-product. And we
  976. 32:54will take the information about the
  977. 32:55target audience from the analysis that
  978. 32:57has already been conducted. I showed
  979. 32:59all of this in a previous video on my
  980. 33:00channel about deep target audience
  981. 33:02analysis. If you haven't watched it,
  982. 33:05you should, because I showed how to
  983. 33:07work with projects in more detail,
  984. 33:09walked through all the steps of prompt
  985. 33:11creation, and demonstrated the prompt
  986. 33:13for generating a target audience
  987. 33:14analysis that results in a 30-40 page
  988. 33:16report with pains, desires, problems,
  989. 33:18and trigger situations—a complete
  990. 33:20psychological profile of your client
  991. 33:22segments. If you don't have this yet,
  992. 33:25be sure to watch it. These are some of
  993. 33:27the most popular videos on my channel,
  994. 33:29after which hundreds and thousands of
  995. 33:30people started using this prompt,
  996. 33:32conducting audience analysis, and
  997. 33:33growing their sales. I won't be showing
  998. 33:35all of that again in this video, just
  999. 33:38to save time. We will logically
  1000. 33:40continue what we have already done.
  1001. 33:42Well, let's head to the demonstration.
  1002. 33:44So, let's get to the practice. Now I
  1003. 33:46will show you how all of this is done
  1004. 33:47using two neural networks: ChatGPT and
  1005. 33:49Claude. I like Claude more in some
  1006. 33:51aspects. In other aspects, ChatGPT is
  1007. 33:53better, so I use both. But, of course,
  1008. 33:56it is advisable to use the paid version
  1009. 33:58, because the free one is very limited.
  1010. 34:00So, we finished the last lesson on
  1011. 34:02target audience analysis, having made
  1012. 34:04it as detailed as possible. I will
  1013. 34:06quickly recap so that the logic remains
  1014. 34:07clear for those who didn't watch it.
  1015. 34:09First, we prepared the source material.
  1016. 34:11This is information about us and our
  1017. 34:12project. Let me remind you how I did it
  1018. 34:14. I asked my expert, a psychologist who
  1019. 34:17works with women going through a
  1020. 34:19breakup or a similar crisis, to just
  1021. 34:21dictate what she does and what her
  1022. 34:24product is. You see, this is just a
  1023. 34:26transcription. I simply transcribed
  1024. 34:28voice messages in a Telegram bot into
  1025. 34:30text and asked ChatGPT to turn it into
  1026. 34:32proper, coherent text while keeping all
  1027. 34:34the information intact. So, it ended up
  1028. 34:37being just this file about me and my
  1029. 34:38service. I save it as a .txt file so I
  1030. 34:41can upload it into the necessary
  1031. 34:43projects in the AI tools to work with
  1032. 34:46it. Next, what did we do? We performed
  1033. 34:48a target audience analysis using a
  1034. 34:50special prompt for audience analysis.
  1035. 34:52Such a big, big prompt—my pride and
  1036. 34:54joy—with seven parts of detailed
  1037. 34:56analysis about your target audience. We
  1038. 34:58only uploaded this initial information.
  1039. 35:00Then it did everything for us. I will
  1040. 35:02show you quickly how all this was done.
  1041. 35:04This is a fairly large analysis. There
  1042. 35:07is a lot to scroll through here, and it
  1043. 35:09is designed specifically for marketing
  1044. 35:11needs: pains, fears, triggers, needs,
  1045. 35:13seven parts of various situations that
  1046. 35:16clients face, as well as their various
  1047. 35:18objections, doubts, and so on. And we
  1048. 35:21did the exact same thing in the Claude
  1049. 35:22AI. You see, they are, well, visually
  1050. 35:24similar. Here, we also uploaded this
  1051. 35:26prompt, uploaded, uh, information about
  1052. 35:28myself and the services, and we
  1053. 35:30received a very detailed analysis here
  1054. 35:31as well, which takes a very, very long
  1055. 35:33time to scroll through and which I have
  1056. 35:35already pre-saved into the necessary
  1057. 35:37Google document. As you can see, the
  1058. 35:39analysis started by ChatGPT took, it's
  1059. 35:41scary to think, 57 A4 pages. Well,
  1060. 35:43there really is a lot here. See, it
  1061. 35:45even shows what, uh, turns the client
  1062. 35:47away from making a purchase. Why? What
  1063. 35:49might make them change their mind? What
  1064. 35:51are their fears, doubts, what kind of
  1065. 35:53past experience they might have had,
  1066. 35:55any physical sensations they experience
  1067. 35:57in connection with their problem. Well,
  1068. 35:59it really is a quite serious
  1069. 36:00psychological thing. And Claude wrote
  1070. 36:03even more details here. It ended up
  1071. 36:05being 106 pages of analysis. I'm not
  1072. 36:08suggesting you get buried in this that
  1073. 36:09deeply, but, of course, if you haven't
  1074. 36:11done this before at all, it will be
  1075. 36:12very useful for you to read this much
  1076. 36:14about your clients. Look here, even
  1077. 36:16sensory triggers, how the body feels,
  1078. 36:18uh, in triggering situations and how
  1079. 36:21the client reacts. By the way, what’s
  1080. 36:23cool is that in this version of the
  1081. 36:24prompt—I update them constantly—I
  1082. 36:26added a safeguard against
  1083. 36:27hallucinations. See, at the end of each
  1084. 36:29section, it writes a reality check and
  1085. 36:32even suggests how to use individual
  1086. 36:34parts for marketing, what exactly can
  1087. 36:36be taken from there. This is necessary
  1088. 36:38because the neural network sometimes
  1089. 36:40makes things up that don't exist. Of
  1090. 36:42course, we must read all of this with a
  1091. 36:43completely cold eye, that is, from an
  1092. 36:45expert's perspective, because there are
  1093. 36:47things that ChatGPT and Claude, well,
  1094. 36:49simply cannot take into account.
  1095. 36:51Especially if you work in narrow niches
  1096. 36:52where there is little information on
  1097. 36:54the internet. For example, I have a
  1098. 36:56client who deals with the wholesale of
  1099. 36:59kitchen fittings, meaning his clients
  1100. 37:02are wholesalers, you get it, right? It
  1101. 37:04is, of course, a bit harder to perform
  1102. 37:06an analysis of his audience. And, of
  1103. 37:07course, you need to read all this in
  1104. 37:08more detail and see what really exists
  1105. 37:10in real life versus what doesn't. In
  1106. 37:11short, I saved this stuff into separate
  1107. 37:14txt files as well for ChatGPT in order
  1108. 37:16to use them for creating mini-products.
  1109. 37:19What do we do next? We go into ChatGPT
  1110. 37:22and, accordingly, then into Claude, and
  1111. 37:24create a project. And why am I using
  1112. 37:26the project method right now? Because
  1113. 37:29you can upload all the txt files we
  1114. 37:31need into it. You can upload voice
  1115. 37:33messages, transcripts of your Zoom
  1116. 37:35calls, some examples of your posts,
  1117. 37:36anything at all. I upload the initial
  1118. 37:39file about me and the target audience,
  1119. 37:41the transcript of the expert's voice
  1120. 37:43message, and I upload the target
  1121. 37:44audience analysis that I've already
  1122. 37:46done directly in the neural network. In
  1123. 37:48Claude, I did exactly the same thing.
  1124. 37:51Next, I upload my prompt, which I
  1125. 37:53originally wrote for creating a
  1126. 37:55tripwire. You can do this, for example,
  1127. 37:57create a tripwire right in the context
  1128. 37:59of communicating with ChatGPT or Claude
  1129. 38:01. That is, just ask those questions
  1130. 38:04that I roughly told you about, which
  1131. 38:05need to be asked. Go through this
  1132. 38:08marketing algorithm, understand what
  1133. 38:10the main result for the client is, and
  1134. 38:12what blocks they face. You can dig
  1135. 38:14around like that, but I just wrote it
  1136. 38:15down for myself in a separate prompt,
  1137. 38:16and it does everything according to the
  1138. 38:18scheme. And look at what we got. Now we
  1139. 38:20will just compare which neural network
  1140. 38:22handled it better. Both processes took
  1141. 38:25me about three or four minutes in each
  1142. 38:27neural network because the target
  1143. 38:29audience analysis was already ready.
  1144. 38:32And accordingly, I already received
  1145. 38:34some facts to work with. What do I do?
  1146. 38:37I just create a new chat and write this
  1147. 38:39starting prompt. I usually dictate it
  1148. 38:41by voice. Now I want you to study the
  1149. 38:43files uploaded to you completely and
  1150. 38:45thoroughly. The target audience
  1151. 38:47analysis that I uploaded for you, about
  1152. 38:49me and my service. The tripwire file,
  1153. 38:52which contains a detailed role you must
  1154. 38:54follow, and the skills you must possess
  1155. 38:56to help me create strong tripwire
  1156. 38:58products for my niche and my expert. I
  1157. 39:00will remind you that this is an expert
  1158. 39:02in such and such a field. And tripwire
  1159. 39:03products are products with high value
  1160. 39:05but a low price. It is basically all
  1161. 39:07written there, but it is advisable to
  1162. 39:09point out those files you uploaded to
  1163. 39:11him so that he reads and studies them.
  1164. 39:13And if you understand everything, write
  1165. 39:14to me what you understood. This, by the
  1166. 39:15way, is one of the tricks of
  1167. 39:16communicating with a neural network: to
  1168. 39:18divide tasks. That is, you give him the
  1169. 39:20task, make sure he understood it
  1170. 39:21correctly. If he didn't understand
  1171. 39:23correctly, you correct him and ask him
  1172. 39:25to perform the actual task. And here he
  1173. 39:26writes to me: "Understood, Dima? I have
  1174. 39:28fully studied all three files. I
  1175. 39:29understood what kind of expert this is.
  1176. 39:31I read the deep analysis, I understood,
  1177. 39:33in short, well, what role lies ahead
  1178. 39:35for me, what I need to do." And in this
  1179. 39:38prompt, I initially specified that he
  1180. 39:40should first compile a map of blocks—
  1181. 39:42what exactly stops clients on their way
  1182. 39:44to their goal—then provide several
  1183. 39:46tripwire concepts, and even write a
  1184. 39:48script. But I asked him here. I like to
  1185. 39:50do everything sequentially, to
  1186. 39:52communicate with the neural network a
  1187. 39:53bit more slowly. I asked it here: "
  1188. 39:55Let's start with interesting ideas for
  1189. 39:57a mini-product that will sell en masse,
  1190. 40:00without scripts. Just an idea and a key
  1191. 40:02thought on what should be in there.
  1192. 40:03Just this one, just this one step will
  1193. 40:05allow you to create a tripwire. But if
  1194. 40:07you want it to write a script for you
  1195. 40:08as well, it will write a script too.
  1196. 40:10Let's take a look at what it gave me.
  1197. 40:12And it gave me 30 ideas that could
  1198. 40:14really sell en masse on Telegram and
  1199. 40:16Instagram via ads. Tripwire headline,
  1200. 40:18key idea, what's inside, why they buy.
  1201. 40:20I haven't even read them myself yet, I
  1202. 40:21just generated them to save time in the
  1203. 40:22video. I'll be choosing while you watch
  1204. 40:24. So, remember, we have a support club
  1205. 40:27for women after a breakup. The woman is
  1206. 40:29in a crisis. She either broke up or is
  1207. 40:31in the process of a divorce, and she's
  1208. 40:32struggling. What can help her? And what
  1209. 40:35are the situations that might really be
  1210. 40:37bothering her? If he left, what should
  1211. 40:39she do in the first 72 hours so she
  1212. 40:41doesn't destroy herself? Idea: a crisis
  1213. 40:43protocol inside, what to do and what
  1214. 40:45absolutely not to do. How to stop the
  1215. 40:47hysterics, the nighttime breakdowns,
  1216. 40:48the intrusive thoughts, basic nervous
  1217. 40:50system stabilization. Very cool. Very
  1218. 40:51classy. I think that this very first 72
  1219. 40:54-hour period, 2-3 days, affects a woman
  1220. 40:56very strongly. And, of course, that's
  1221. 40:58exactly when they are looking for ways
  1222. 41:00to get support, right, on the internet.
  1223. 41:02Why are you drawn to write to him and
  1224. 41:04how to stop it in one evening? 100%they
  1225. 41:06have that problem. And how to stop
  1226. 41:08yourself from writing? Breaking the
  1227. 41:09dependency inside the mechanism of
  1228. 41:11emotional withdrawal, a technique to
  1229. 41:12cut the craving. What to do when your
  1230. 41:14hand reaches for the phone? He's grown
  1231. 41:16cold. Seven mistakes by which women
  1232. 41:17themselves accelerate the breakup. Fun.
  1233. 41:19How to get through the morning if you
  1234. 41:21wake up with pain and anxiety? Idea,
  1235. 41:22the hardest moment of the day. So, you
  1236. 41:24see, it hits the trigger points exactly
  1237. 41:25. Very cool. Every time I show a demo,
  1238. 41:28honestly, I am blown away by the
  1239. 41:29precision with which this bastard can
  1240. 41:31pick apart human psychology. Why are
  1241. 41:33you still waiting even though he left?
  1242. 41:35How not to humiliate yourself when
  1243. 41:36everything inside is screaming? He's
  1244. 41:37silent, what does that mean, and what
  1245. 41:38to do so you don't lose your mind? Stop
  1246. 41:40blaming yourself for the breakup? Why
  1247. 41:42does it get worse instead of better
  1248. 41:43after a breakup? Again, these are just
  1249. 41:45ideas. We can use them for content as
  1250. 41:47well. Very cool. Now let's see what
  1251. 41:49Claude wrote. I did it in two versions
  1252. 41:52here. Claude gave a slightly more
  1253. 41:54detailed idea here. By the way, I like
  1254. 41:56both Claude and ChatGPT. They work
  1255. 41:58differently in various niches, but
  1256. 42:00Claude seems to be a little more
  1257. 42:01detailed sometimes. Look here, he
  1258. 42:03divided everything into blocks, into
  1259. 42:05blocks of specific problems. First
  1260. 42:07block: obsessive monitoring, the most
  1261. 42:08acute sticking point. How to stop
  1262. 42:10checking his page in 3 days without
  1263. 42:11willpower or prohibitions? A system for
  1264. 42:13gently disconnecting from an ex's
  1265. 42:15social media. Trigger replacement
  1266. 42:16technique. An algorithm of actions for
  1267. 42:18moments when you're overwhelmed and
  1268. 42:19already scrolling through social media.
  1269. 42:20Women really do have that problem. The
  1270. 42:23result: the first 72 hours without
  1271. 42:24monitoring, without feeling like you're
  1272. 42:26forcing yourself. The next idea. In the
  1273. 42:28context of this same sticking point,
  1274. 42:30pay attention: a social media detox
  1275. 42:31from him, a five-day system for those
  1276. 42:33who can't stop checking his page. The
  1277. 42:35next block: meeting the ex because of
  1278. 42:37the children. Yes, that's a real
  1279. 42:38problem. Even the expert herself told
  1280. 42:40me that they have to meet with their ex
  1281. 42:42because of the kids. And this is the
  1282. 42:44most triggering moment for a person.
  1283. 42:45How to see an ex without an emotional
  1284. 42:47setback? Scripts and techniques for
  1285. 42:48moms. He comes to pick up the kids, and
  1286. 42:50your heart breaks. How to change this
  1287. 42:52in a week? Scripts for communicating
  1288. 42:53with an ex. What to say to maintain
  1289. 42:55your dignity? Damn, that's really cool.
  1290. 42:56Next block. Children and difficult
  1291. 42:58conversations. What to tell the kids
  1292. 42:59about dad? Ready-made answers to the 20
  1293. 43:01most painful questions. Why did dad
  1294. 43:03leave? Options for answers by age group
  1295. 43:05. Why doesn't dad love me anymore? How
  1296. 43:08to answer without causing trauma?" Is
  1297. 43:09Aunt Lena my new mom now? "How to
  1298. 43:11survive this and what to say? He
  1299. 43:12introduces the kids to a new woman. How
  1300. 43:14to survive and not break down, how to
  1301. 43:15stop snapping? Well, damn. In short,
  1302. 43:17these are really great ideas, very
  1303. 43:19painful and cool, and many of them can
  1304. 43:22be used for content. I think women in
  1305. 43:24this situation will react to this very
  1306. 43:26well. The next thing I asked for was to
  1307. 43:28write down ideas with specific
  1308. 43:30scenarios. Look at this. Now, basically
  1309. 43:33, he wrote this for me; I just created
  1310. 43:35another chat within the context of the
  1311. 43:38same project and said," Now write a map
  1312. 43:40of sticking points for me first. "He
  1313. 43:43writes:" Look, obsessive social media
  1314. 43:44monitoring, not knowing how to
  1315. 43:46communicate with exes because of kids,
  1316. 43:48specific problems, what bothers them,
  1317. 43:49lashing out at kids, emotional setbacks
  1318. 43:51, not knowing how to react. "In short,
  1319. 43:53the most basic pain points. And now the
  1320. 43:55concepts for tripwires and products.
  1321. 43:57Five to eight ideas. The first tripwire
  1322. 43:59. How to stop checking his social media
  1323. 44:01? Well, about what we already read,
  1324. 44:031,490 rubles. The format is a
  1325. 44:05mini-intensive PDF or audio guide, what
  1326. 44:07block we're solving, what the result is
  1327. 44:09for the client, the wow factor, how it
  1328. 44:11leads to the main product, how the
  1329. 44:13value is perceived, and even the
  1330. 44:15content structure. Just imagine, it's
  1331. 44:17absolutely mind-blowing. I mean, you
  1332. 44:19can even ask it to write out every
  1333. 44:20individual tripwire as a script. But in
  1334. 44:24reality, any expert you give such a
  1335. 44:26template to, once they just take a look
  1336. 44:28at it, will be able to dictate the
  1337. 44:30product without any issues because they
  1338. 44:32will understand its structure and
  1339. 44:34purpose. Here it generated 10 ideas for
  1340. 44:37me at once, complete with content, an
  1341. 44:40adequate price, the format to use, the
  1342. 44:42specific wow effect it creates, how it
  1343. 44:45connects to the funnel and lead magnet,
  1344. 44:47and how the value is perceived. Anyway,
  1345. 44:50it's really cool. And we did all of
  1346. 44:52this in just, I don't know, 5-8 minutes
  1347. 44:54. We spent about 15 minutes beforehand
  1348. 44:56analyzing the target audience. Someone
  1349. 44:58can just dictate it, even if you know
  1350. 45:00your clients well, or you can follow my
  1351. 45:02previous lesson, just load the prompt
  1352. 45:04for the tripwire and get ideas like
  1353. 45:06these. Or you can just keep asking it
  1354. 45:08questions based on your target audience
  1355. 45:10analysis, like" write me an idea like
  1356. 45:12this "or" which of these ideas do you
  1357. 45:14think will be more purchaseable? "You
  1358. 45:17can just as easily have it filter them,
  1359. 45:19for example, by asking which idea it
  1360. 45:21thinks will sell the best. Basically,
  1361. 45:23it's freaking awesome. The accuracy is,
  1362. 45:25I think, eight out of ten. Of course,
  1363. 45:27you still need to look at it from an
  1364. 45:29expert's perspective, but I already
  1365. 45:31have these ready-made templates that
  1366. 45:32can be used to create a really strong,
  1367. 45:34cool mini-product. And now for the
  1368. 45:37sweetest part of the video—the gifts.
  1369. 45:39Gifts that I'm giving you so that you
  1370. 45:41can try my methods, level up your
  1371. 45:43skills in neural networks a bit more,
  1372. 45:45and get great results. You get all of
  1373. 45:48this for free by subscribing to my
  1374. 45:49Telegram channel, which is full of
  1375. 45:51interesting stuff. Gift number one is a
  1376. 45:53mini-course on how to create a
  1377. 45:54criminally powerful lead magnet in one
  1378. 45:56evening using ChatGPT. Free material
  1379. 45:58that attracts subscribers and clients
  1380. 46:00with money. You get the full
  1381. 46:01mini-course with my methodology and all
  1382. 46:03the prompts. I highly recommend
  1383. 46:05watching it. It's an awesome topic.
  1384. 46:06Gift number two. A mini-course on" How
  1385. 46:09to configure ChatGPT to write emotional
  1386. 46:11and engaging texts for a Telegram
  1387. 46:13channel. "I leaked my copywriter prompt
  1388. 46:15there, which allows you to write
  1389. 46:17emotional stories that evoke empathy in
  1390. 46:19subscribers and really effectively warm
  1391. 46:22them up to buying your products. I
  1392. 46:24recommend watching this one too. Gift
  1393. 46:26number three is AI agents for solving
  1394. 46:27tasks quickly. They are available in my
  1395. 46:29Telegram channel, and you can use them.
  1396. 46:31The first agent is an awesome headline
  1397. 46:33writer that creates cool headlines for
  1398. 46:35any content you need. The second agent
  1399. 46:39is" Warm Me Up, "which takes your text
  1400. 46:41or scattered thoughts and turns them
  1401. 46:43into story or post sequences to help
  1402. 46:46you sell products and services. The
  1403. 46:49fourth gift is a marketer’s toolkit,
  1404. 46:51a collection of spreadsheets that I use
  1405. 46:53in my own projects. One of these tables
  1406. 46:55is super cool: an automated system for
  1407. 46:57tracking key performance indicators.
  1408. 47:00Budget, clicks, leads, qualified leads,
  1409. 47:01conversions—it’s the bare minimum
  1410. 47:03you need in every project to understand
  1411. 47:05what’s going on. So, this is my
  1412. 47:07contribution to you. I’m sharing it
  1413. 47:09from real experience, from real
  1414. 47:11projects. Please, put it to use. And
  1415. 47:13gift number five, the coolest and most
  1416. 47:14important one. A 50%discount on
  1417. 47:17lifetime access to my private" ChatGPT
  1418. 47:19in Practice "channel, featuring
  1419. 47:21exclusive masterclasses and videos on
  1420. 47:23using professional prompts. This
  1421. 47:26database is constantly being updated.
  1422. 47:28There are over a hundred powerful
  1423. 47:30prompts there, like the ones I showed
  1424. 47:32in the demo, which you can use for
  1425. 47:34marketing, analytics, audience research
  1426. 47:36, content creation, and more.
  1427. 47:39Everything is available via the link in
  1428. 47:40the description. Take a look; you
  1429. 47:42won’t regret it. You can also read
  1430. 47:44through and check out a ton of reviews
  1431. 47:45there. What should you do right now?
  1432. 47:47Well, of course, I recommend you click
  1433. 47:49the link in the description, grab all
  1434. 47:51the gifts, try them out, and see
  1435. 47:54what’s inside my" ChatGPT in Practice
  1436. 47:56"product. There’s a detailed website
  1437. 47:58where everything is written out,
  1438. 48:00reviews are attached, and you can see
  1439. 48:01exactly what you’re getting. And I
  1440. 48:03thank you for watching. I hope you
  1441. 48:05found this helpful. I hope you learned
  1442. 48:07something new about neural networks. I
  1443. 48:09hope I’ve inspired you a little to
  1444. 48:11start digging into this stuff. I wish
  1445. 48:12you love, luck, and tons of money. Be
  1446. 48:15wealthy. This was Dmitry Marketing, a
  1447. 48:18marketer who doesn't just talk about
  1448. 48:20marketing but shows how it works in
  1449. 48:22real life.

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This page contains the full transcript of CLAUDE создает ПРИБЫЛЬНЫЙ МИНИ-ПРОДУКТ за 5 минут! - Как создать мини-продукт с ChatGPT и Claude? by Dmitriymarketing - ИИ на практике, generated from the public captions YouTube serves with the video. The transcript has 9,609 words across 1,449 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

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