Chief Creative Officer Insights | Rayon x RAD LAB — Transcript

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1. 0:00hey guys my name is Jason gron I am a
2. 0:03co-founder and chief creative officer
3. 0:05for rad lab architecture and development
4. 0:08company we specialize in modular
5. 0:13Innovation and we are leading
6. 0:15architectual firm and development
7. 0:17company specializing in high-end Custom
8. 0:21Homes modular construction and
9. 0:23Hospitality projects how would you
10. 0:25describe your design style or approach
11. 0:27if we had a client would be different
12. 0:30from being my own client right so let's
13. 0:32say we have a client the approach would
14. 0:35be to do a series of interviews with the
15. 0:38client for example I'll just stick with
16. 0:40one once we've signed up we know where
17. 0:42they want to have their project location
18. 0:45and we've identify the
19. 0:47scope we start to do a needs and want
20. 0:50exercise say it's a custom home for a
21. 0:53husband and wife so we give them an
22. 0:55individual packet they have to fill out
23. 0:58themselves in case studies and imag is
24. 1:00of the styles that they like they have
25. 1:02to give us a list of needs and wants and
26. 1:04then we compare them together and it's
27. 1:07almost like a therapy session for them
28. 1:10because they didn't know that you know
29. 1:12some of their ideas were not lining up
30. 1:15and we get to the True Heart of what the
31. 1:18program is in scope is going to be start
32. 1:21designing and come up with Concepts
33. 1:23starting with massing models um I'll
34. 1:26spend a lot of time on the site
35. 1:29understanding the site conditions all
36. 1:30the Sun and wind prevailing winds and
37. 1:32all that's coming in and then I will
38. 1:35present some very conceptual sketch type
39. 1:38Concepts to them
40. 1:40so our approach is always different with
41. 1:43every client if I was working for myself
42. 1:45it would be similar I'd have to ask
43. 1:46myself all those questions and our
44. 1:48business partners all those questions
45. 1:49and it's it's probably driven more from
46. 1:52a development standpoint maybe from a
47. 1:56performa starting with the numbers how
48. 2:00do you understand and me clients needs
49. 2:02you know we like to get things done
50. 2:06according to their timeline and get
51. 2:08things done on budget that's very
52. 2:10important to us so I would say those are
53. 2:12the client's two most important needs is
54. 2:15budget and timeline it's a rare case
55. 2:18when you get a client and says hey it's
56. 2:20budget free and I got all the time in
57. 2:22the world so just have fun so I've had
58. 2:25one of those in my life it was amazing
59. 2:27but for the most part the other 99% are
60. 2:30budget and timeline what's your typical
61. 2:32design process understanding the site
62. 2:37really well even if you have to stay on
63. 2:39site by camping it's understanding what
64. 2:43you can do Under the client's budget
65. 2:45kind of taking your ego out of it and
66. 2:48delivering what the client
67. 2:49wants while putting your Creative Touch
68. 2:53and expertise on it the technical design
69. 2:55process is getting the base files and we
70. 2:58need like a site server survey or we
71. 3:00need some kind of civil site plan or we
72. 3:03need the base file and Cad and then I
73. 3:05start doing massing models I start
74. 3:06bringing my families I start designing
75. 3:08to get a good concept going and then
76. 3:10once we get on to past schematic or past
77. 3:13design development then we will do some
78. 3:16pricing estimation with
79. 3:18contractors and make sure we're on
80. 3:20budget with our
81. 3:22design and then once we get past that
82. 3:24we'll move on to construction documents
83. 3:26which features of Ryan made you decide
84. 3:28to start using it for your project well
85. 3:30first of all it was like very not
86. 3:32intimidating so going into to rayon was
87. 3:36very easy to understand and use right
88. 3:38off the bat the blank white space and
89. 3:41and you know whiteboard was really
90. 3:42helpful to bring everything in and kind
91. 3:44of be really disorganized at first and
92. 3:46not have to be so organized and then I I
93. 3:49love to use the dimension tool I love to
94. 3:52use the hatch um I love to
95. 3:56use um the tables feature annotations
96. 4:01are great and easy even bringing in
97. 4:04files is just so fluid and easy through
98. 4:07rayon and and then obviously creating
99. 4:09pages is is seamless creating a new page
100. 4:12laying it out is is great how is Ryan
101. 4:15improved your design process compared to
102. 4:18other tools you've used previously yeah
103. 4:20I think it's improved the design process
104. 4:23because you can you can design in Ram
105. 4:26it's that Perfect Blend between
106. 4:28Technical and fluidity where it's more
107. 4:32visual meaning like the interface is not
108. 4:35just like a very technical application
109. 4:38where you're just drawing line by line
110. 4:41the features and the colors and the
111. 4:43hatch families I mean one thing I forgot
112. 4:46to mention was like the blocks the
113. 4:47integrated blocks in libraries is huge
114. 4:50you know before in CAD you would have to
115. 4:52download those or find those and bring
116. 4:54them in so having those libraries built
117. 4:57in blocks of libraries and then being
118. 4:58able to like bring in your own and save
119. 5:01those as well and actually I think you
120. 5:04can make them a part of like the rayon
121. 5:07Master Library which is really cool um
122. 5:10that is that's a great feature that's a
123. 5:12great feature it saves a lot of time um
124. 5:15than having to like have your own and
125. 5:17develop your all your own families yeah
126. 5:22[Music]