ChatGPT Is Building Its Own Search Console (And It Shows Clicks Google Won’t) — Transcript

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1. 0:00All right, party people. It's finally
2. 0:01here. Open AI working on chat GPT tools
3. 0:05for business for analytics and
4. 0:07citations. This was just dropped less
5. 0:10than 2 hours ago on search engine
6. 0:12roundtable. I'm recording this November
7. 0:146th. It'll come out tomorrow. This says
8. 0:16OpenAI is developing a search console or
9. 0:19web master tools like tool that lets
10. 0:22businesses manage and track their
11. 0:24success on chatpt. This tool will let
12. 0:27you quote unquote claim your business in
13. 0:29Chat JPT. By the way, this is the first
14. 0:31time I'm reading this, too. I'm very
15. 0:33excited. This will allow businesses to
16. 0:35see how your business shows up, track
17. 0:37how often your business is mentioned in
18. 0:39chat GPT conversations, show customers
19. 0:42what you offer, add your latest
20. 0:44products, and keep your business info up
21. 0:46to date. That's great. That's so useful,
22. 0:49especially now because there's so many
23. 0:51AI slop sites that are using AI to
24. 0:55describe businesses and they get it
25. 0:57wrong. And so so many businesses are
26. 0:58being described improperly across the
27. 1:00internet by AI that is hallucinating.
28. 1:03And then this Google search console like
29. 1:05clone for ChachiPT, it's probably not
30. 1:07going to be a clone. It's probably
31. 1:08really going to be feature light. It'll
32. 1:11help customers make decisions. Let your
33. 1:13business agent answer their questions
34. 1:15with context you control. Wow. Wow.
35. 1:19That's crazy. I can imagine there's just
36. 1:23an area within this tool where you write
37. 1:26as much about your business, about its
38. 1:28products and services and pricing and
39. 1:30reviews and everything. Just write as
40. 1:33much as you can and the AI will draw off
41. 1:35of that. This was spotted and posted on
42. 1:38LinkedIn by Huas Cassie and Cuss who
43. 1:41wrote, "ChachiPT is building an
44. 1:43analytics tool to track how often your
45. 1:45business is mentioned in chatt
46. 1:47conversations." He added, "This measures
47. 1:50both impressions and clicks, number of
48. 1:52times a business appeared in chatpt
49. 1:54responses and number of clicks on links
50. 1:56to their website." It's very
51. 1:57interesting, too, because even Google
52. 1:59Search Console doesn't tell you how many
53. 2:01clicks you're getting from AI overviews,
54. 2:03and they likely won't anytime soon. Gary
55. 2:05Eish even said that in another search
56. 2:08engine roundtable article just a couple
57. 2:10days ago. Gary Eish implies click data
58. 2:13not coming to Google search console AI
59. 2:15reporting. So this chatpt organic
60. 2:18analytics tool might give you that it
61. 2:20tracks those events daily and shows them
62. 2:23as a chart. The feature is a work in
63. 2:25progress and I saw its first steps as
64. 2:27early as August. It seems to be getting
65. 2:29close to launch because today I saw this
66. 2:32screenshot banner. So, we see the
67. 2:34screenshot. Claim your business in chat
68. 2:36GPT. Unlock your business agent and more
69. 2:38ways to manage how your business shows
70. 2:40up. Track how often your business is
71. 2:42mentioned in conversations. Add your
72. 2:45latest products and keep your business
73. 2:47info up to date. Let your business agent
74. 2:49answer their questions with context you
75. 2:51control. And then you verify that you're
76. 2:53authorized to represent your business.
77. 2:55Wow. This LinkedIn post continues, "This
78. 2:58is part of a larger business hub feature
79. 3:00and only available to businesses that
80. 3:02have verified their ownership, for
81. 3:04example, by connecting their Shopify
82. 3:06store. The search engine roundtable
83. 3:07article finishes. It does not show
84. 3:09prompt data, user data, or any kind of
85. 3:12competition benchmark or ranking," Was
86. 3:14explained. So, it won't help
87. 3:16understanding why mentions/clicks are
88. 3:18increasing or decreasing. But combined
89. 3:21with external tools that track prompts,
90. 3:23it will show accurate firstparty data.
91. 3:25if go/ AEO strategies are working, he
92. 3:28added. But honestly, if this is real, I
93. 3:30wouldn't be surprised if information
94. 3:31like that comes in the future. That's
95. 3:33how any software starts. It starts small
96. 3:35and then you add features depending on
97. 3:38what is useful and what people want.
98. 3:40Also, this could be a step to chat GPT
99. 3:43having some sort of honeypot in order to
100. 3:46catch spammers. And we saw this with
101. 3:48Google Search Console and Google's
102. 3:50disavow tool. When the disavow tool was
103. 3:52first released, people were using it to
104. 3:54disavow their bad links. Maybe that they
105. 3:56themselves had built because they were
106. 3:58so afraid that they were going to get
107. 4:00hit. And so they gave Google all this
108. 4:02data about what bad links actually look
109. 4:04like, what PBNs look like. As a result,
110. 4:07Google got a lot better at catching
111. 4:09people who weren't using the disavow
112. 4:11tool because the people who were using
113. 4:13it were so scared. And so by having a
114. 4:15search console type tool that you
115. 4:17control, you can think of creative
116. 4:20features like this that gets brands to
117. 4:22report their own spam. So Open AI gets
118. 4:25better at identifying it or learning the
119. 4:27tactics that people are using. But at
120. 4:29the very least, the fact that you can
121. 4:31describe your business and give an
122. 4:33accurate source, that's great. And I can
123. 4:36imagine that you're going to want to
124. 4:38write as much as possible. You might
125. 4:40even use keywords in there because
126. 4:42you've done keyword research. You know
127. 4:44the bottom offunnel ways that people are
128. 4:46searching for what your brand does and
129. 4:48so you use those because you know that
130. 4:50those are likely to be used in query
131. 4:52fanouts and you use those when
132. 4:54describing your brand to this tool. It
133. 4:56might be something like chachi pt still
134. 4:58starts with a search with a query fan
135. 5:00out. When your brand comes up, it sees
136. 5:03if it has anything in this internal
137. 5:05database from your brand that it can
138. 5:08rely on better than trying to find
139. 5:10descriptions of your brand across the
140. 5:12internet. And it maybe if it's reviews,
141. 5:14then it'll still go and look for
142. 5:15third-party reviews. But if it's how the
143. 5:18brand describes itself, what the brand
144. 5:20offers, it'll pull from the data that it
145. 5:22has available within this tool. There
146. 5:24are so many different possibilities. And
147. 5:26again, the person who shared this said
148. 5:27it seems to be getting close to launch.
149. 5:30So, we'll see how this goes. Really
150. 5:32exciting. One more thing. Does this mean
151. 5:34that companies who use this are going to
152. 5:36get more visibility within Chacha PT?
153. 5:39Maybe a little bit, but I would still
154. 5:41predict it's not going to be that much.
155. 5:43Not for the foreseeable future at least.
156. 5:46That would make it too easy to spam. But
157. 5:48at least your brand will be described
158. 5:50more accurately. or if you're using the
159. 5:52right descriptions, it is possible that
160. 5:54you would be mentioned in situations
161. 5:56where you wouldn't normally be
162. 5:58mentioned. But I still don't think it'll
163. 6:00make a tremendous difference in how much
164. 6:02visibility you get in large language
165. 6:04models. You know what's going to
166. 6:05continue to make a difference? It's how
167. 6:07your brand appears across the internet.
168. 6:09Is your brand coming up for the query
169. 6:11fanouts that Chacht is doing? Are people
170. 6:14finding your brand, using your brand,
171. 6:17and recommending your brand on UGC
172. 6:19platforms? So my advice obviously we're
173. 6:21going to see what happens with this new
174. 6:24search console like tool but keep
175. 6:25targeting high intent queries that you
176. 6:28know searchers are doing. Target them
177. 6:30with confident conversionbased SEO
178. 6:33landing pages. Put these landing pages
179. 6:35in a hub page. Link that hub page in
180. 6:37your footer. Maybe build links to the
181. 6:39hub page. Target review keywords. Target
182. 6:42pricing keywords. Target competitor
183. 6:44keywords. Target competitor alternative
184. 6:46keywords. Comparison keywords. target
185. 6:48situation keywords where people have a
186. 6:51specific situation that your brand would
187. 6:53address. They just don't know that your
188. 6:54brand exists and so they're searching
189. 6:56trying to have this situation satisfied
190. 6:59and then your brand is the one that
191. 7:01comes up and they say, "Wow, this is
192. 7:02exactly what I'm looking for. I'm so
193. 7:03happy that this brand learned SEO from
194. 7:06Edward Sterm." That's what they're going
195. 7:07to say. So, if you want to learn how to
196. 7:08do that, you can learn it at
197. 7:10compactkeywords.com.
198. 7:11This is episode 1,221
199. 7:14of the podcast. 1,221
200. 7:17days in a row doing this show. If you
201. 7:19watch this on YouTube, thank you so much
202. 7:21for watching. If you listened on Spotify
203. 7:23or Apple Podcasts, thank you so much for
204. 7:25listening and I will talk to you again
205. 7:27tomorrow. Bye now.