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Бизнес идея от ChatGPT и кредит на 2 млн: открыл прокат инструмента. Аренда инструмента как бизнес — Transcript

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0:0312 square meters in a private backyard.
0:07No warehouse, no office, not even a sign
0:09.
0:09>> We've already run out of room in this
0:11shed.
0:11>> In 4 months, the shed generated 2.2
0:14million in revenue. And it all started
0:16with a loan.
0:17>> I take out a 2 million loan. My wife
0:18isn't too upset. She said, "You..."
0:20>> An idea suggested by ChatGPT.
0:23>> Tool rentals. Alexey, hello.
0:25>> How much did the launch cost? Where do
0:27the clients come from? And what is the
0:28net profit? We’re calculating it with
0:30the owner.
0:31>> Hello everyone.
0:32My name is Alexey, and I started a
0:34construction tool rental business at my
0:36home.
0:37And today, I'll tell you how this idea
0:39came about and how much we've managed to
0:42earn from it.
0:44I drink bad coffee with milk.
0:47>> Alexey's business started in a small 12
0:49-square-meter shed located on his
0:51property next to the house.
0:53In this small utility room, Alexey
0:54organized a warehouse and even his own
0:56mini-office. It’s also where tools are
0:58picked up and returned. That’s how we
1:00managed to save on rent.
1:01>> But there is one downside: we can’t put
1:03up any outdoor advertising. It's
1:05forbidden. But that doesn't really scare
1:07us at all, because all our traffic comes
1:09from online. Delivery, Timur, please
1:11pack the diamond drill. And the 32mm
1:14core bit.
1:16The main delivery service we use is
1:18Yandex. We collect payment from clients
1:20in advance for both the delivery and the
1:22return. The client pays, and we call the
1:26delivery.
1:27And hand it to the driver. The driver
1:29always takes photos of what they're
1:30picking up because they have to report
1:32it. There. And the client just receives
1:34it at the drop-off, and everything is
1:35fine. It works exactly the same way in
1:36the other direction. How did the idea
1:38for this business even come up? We asked
1:40GPT, "Give us the top 10 requests for
1:42what to open?" And it suggested tools.
1:44We were looking for an idea that could
1:46be started on a loan and would solve
1:48client pain points. We've been operating
1:50for 4 months. We opened on June 1st.
1:52And in 4 months, we have already
1:54reinvested a fairly large amount of
1:56money back into tools. And now we've run
1:58into the problem that we are already out
2:00of space in this shed.
2:02Here is the main warehouse for light
2:04power tools, about 60 items currently in
2:07stock.
2:08And on the other side, we have a client
2:10area where we process and sign
2:11agreements. Initially, we planned for a
2:14budget of 2 million rubles. We already
2:16had the shed, so we didn't buy it. The
2:19main portion went toward purchasing the
2:21tools. We spent about 1.6 million on
2:23that. Besides that, we also bought
2:24office equipment, tables, shelving, a
2:26computer, and a printer. So, that's
2:28about another 100,000 rubles. And
2:29300,000 rubles.
2:31we set aside as a cushion to spend on
2:33marketing for several months, as well as
2:35for one or two monthly loan payments
2:37just in case.
2:39>> During the process, Alexey has already
2:41reinvested about 700,000 rubles into his
2:43business, which allowed him to grow into
2:45a full-fledged tool fleet. Today, his
2:47fleet consists of 100 items. The average
2:50utilization is approximately 20 to 25
2:52items per day. That is, 25%fleet
2:55utilization. When we were buying all the
2:56tools, we analyzed what to buy in the
2:58first place. We studied competitors,
3:00looked at what they were offering, took
3:02their equipment matrix, and copied it
3:04for ourselves. We tested it on Avito,
3:06and only after that did we make the
3:07purchases. Of course, you have to
3:09understand that the equipment matrix
3:10will depend specifically on your region
3:12. If you are located somewhere in
3:14Siberia or live near a forest, you will
3:16need chainsaws and other additional
3:18tools that we don't have at all.
3:20Therefore, the matrix is always selected
3:23individually for each region. We set
3:25prices based solely on competitors and
3:26the market. We look at how much the same
3:29items are currently being rented out for
3:31.
3:35True professionalism deserves not only
3:37many positive reviews but also
3:39recognition. It is a great story that
3:41Avito Services has launched the first
3:43all-Russian award for service providers
3:45, the "Sign of Mastery." If you, like
3:46the hero of this episode, are listed on
3:48Avito Services, you are participating
3:50automatically. The platform will
3:52evaluate all verified users based on
3:54criteria and form a ranking of 100
3:55service providers and companies in each
3:57of the eleven service categories. They
3:59will receive a "Sign of Mastery" badge
4:01on their profile and a place in customer
4:03selections. And for even more
4:04recognition, tell us more about your
4:06business as part of the competition.
4:07Choose up to two nominations and submit
4:09an application on the award website by
4:11November 7th. The winners will be
4:13announced in December. They will be
4:14brought to a grand ceremony in Moscow
4:16and awarded 100,000 rubles for business
4:18development, along with other prizes. If
4:20you are already promoting on Avito
4:22Services, check your ads and profile. If
4:24not yet, now is the time to fix that.
4:26The link to the criteria and the
4:28application form for the story contest
4:30is in the description.
4:33Actually, we opened in the summer,
4:35entering in the middle of the season.
4:37Therefore, when we bought our first
4:38items, we focused specifically on
4:40gardening equipment. So, the main items
4:42were, for example, earth augers and
4:44vibratory plates. Gasoline generators,
4:46concrete mixers, and concrete vibrators
4:49also sold well for us.
4:51We also have seasonality in this
4:53business, and there are winter items
4:55that are about to start, such as diesel
4:57heaters and air dehumidifiers.
5:00And there is still an all-season
5:02category, which is interior finishing,
5:03for example, construction vacuums and
5:05hammer drills.
5:07Wall chasers and miter saws. These are
5:09all rented out year-round. And there are
5:11some items that rent out very well. For
5:14example, construction vacuums have
5:16already paid for themselves five times
5:17over. Earth augers have paid for
5:19themselves seven or eight times. But
5:21there are some items that we really
5:22missed the mark on. For example, the
5:25laser level.
5:27That was the first item we actually
5:29rented out. But after that, over 4
5:30months, there were only two more such
5:32rentals. Just three in total. I don't
5:33know why it’s not renting out.
5:35People take wall chasers, they take
5:37other tools for drilling, they should be
5:39using a level, but for some reason, they
5:41don’t.
5:42There are a couple more cheap items we
5:43didn't guess right on. For example, a
5:46heat gun that costs 4,000 rubles. Rented
5:48it out once. But for the most part, we
5:50got it right almost everywhere.
5:53As of now, we’ve made 2.2 million in 4
5:55months, while total equipment purchases
5:58were 2.4 million, including additional
6:00buys and reinvestments.
6:03We bought almost all of the tools new.
6:05For instance, the giraffe. A sander for
6:08walls and ceilings. Like this one. I buy
6:11it for 8,000 rubles. And we rent it out
6:14for 1,200 rubles. It pays for itself in
6:16seven rentals.
6:18There you go. And on average, it’s
6:20rented 15-16 times a month. Combined,
6:22four giraffes brought in about 200-
6:25something thousand rubles. But there is
6:27another plus. They are mostly rented in
6:29tandem with a construction vacuum. And
6:31both items pay for themselves. Our
6:32summer season top seller is earth augers
6:34. The cost is approximately 25,000
6:37rubles. This one alone brought in
6:38100,000 rubles. And in total, three
6:40augers brought us 280,000 rubles for the
6:43season. In second place are construction
6:45vacuums. The cost is 35,000 rubles.
6:47approximately. The vacuum already goes
6:50for 2,500 rubles as a set. Each of them
6:51has already paid for itself three times
6:53over. Another top item is the diamond
6:56drill, this big one here. Its cost is
6:5940,000 rubles. approximately. We rent it
7:01for 2,500 rubles. per day. It has
7:03already brought in 120,000 rubles in
7:05rentals. And a heavy item is plate
7:06compactors, which we don't have right
7:08now because they are all out on rent.
7:10The 90 kg plate is the most popular one
7:13. Purchase cost 45,000 rubles. it has
7:15already brought in 150,000 in revenue.
7:17The 110 kg plate cost 65,000 rubles. it
7:20brought in 100,000 in revenue. In total
7:22, plate compactors brought us 600,000
7:24rubles for the season, or rather, for
7:26these 4 months. in revenue.
7:31Those are good numbers, Alexey. I'm now
7:32even thinking about setting up my own
7:34utility building for a similar business
7:35. But where do you get the clients?
7:36>> We have one main sales channel. That is
7:39Avito. On average, we spend from 110 to
7:42120,000 rubles. a month on showing ads
7:45and we get pretty good traffic from it.
7:48That’s approximately 4,000 ad views per
7:51month. The conversion, that is the CTR
7:54from views to contact, is holding at
7:56over 15%right now.
7:58So Avito is quite enough to run this
8:01business. But we are also buying a
8:03website now; we started developing it
8:05this month, and I think it will be ready
8:08by the end of October. Word of mouth
8:10works, but only to a small extent.
8:12Besides our budget spent on Avito, our
8:15main expense is the loan I took out.
8:18Initially, I took two loans: one for 1.5
8:20million and one for 500,000 rubles. For
8:225 years. I refinanced the 1.5 million
8:25loan at another bank with a lower
8:27interest rate and a shorter term. It was
8:29for 5 years, now it's for 3 years. The
8:31payment increased by 8,000 rubles. Right
8:33now, the monthly payment is around
8:3685,000 rubles. Also, as of this month,
8:39we have a manager who handles equipment
8:41issuance and paperwork. They have a
8:44fixed salary of 40,000 rubles. Plus 1%
8:46of revenue, excluding delivery, meaning
8:49only the rental cost. It depends on
8:51revenue, but it's roughly 90,000 to
8:54110,000 rubles.
8:55Plus monthly consumables—paper, folders
8:58, equipment supplies—which is about
9:0030,000 rubles.
9:01Plus taxes, but you have to calculate
9:03those yourself. Some are on a simplified
9:05tax system, some on the general one,
9:06some on revenue minus expenses. Also,
9:08for this OKVED code, there is an option
9:11to get a patent. For example, in the
9:13Moscow region, the average monthly
9:15patent payment is around 8,000 rubles.
9:17In total, we have approximately 400,000
9:19in monthly expenses. Over the last two
9:21months, our revenue has been almost
9:24700,000 rubles.
9:26And if we look at net profit, it's about
9:28300,000 rubles. That's the net profit we
9:30can get right now. The average ticket is
9:324,350 rubles. The average number of
9:34rentals per day is 4.65.
9:40When the owner handles all customer
9:41issues personally, they have less time
9:43to grow the business. You need a system
9:45that allows the team to take care of
9:48customers independently so they keep
9:50coming back. This approach is at the
9:52core of Tochka Bank's
9:53customer-centricity. For 11 years, the
9:55bank has been meeting the needs of
9:57entrepreneurs, and 70%of clients are
9:59ready to recommend it. Now, this
10:01approach is available at the Customer
10:03Experience School from Tochka Bank.
10:05These are practical courses for
10:06entrepreneurs tired of manually
10:08controlling service quality who want to
10:10delegate it to their team.
10:12An online course on customer experience
10:14management starts on November 16th.
10:16In one month, you will build service
10:18standards, analyze the customer journey
10:20, and learn to find costly mistakes.
10:23The course features insights from both
10:25Tochka Bank experts and executives from
10:27partner companies. You can join now at a
10:29reduced price, and use the promo code "
10:31razborshchik" for an extra 10%discount.
10:34Link is in the description.
10:37Alexey, do clients break the tools, and
10:39what do you do in such cases? As they
10:42often say, it's not yours, so you don't
10:44feel bad until something breaks.
10:46For instance, recently, someone tore the
10:48handle off this power auger.
10:50The cost of that handle is 1,500 rubles
10:52. Changing it is free. You just unscrew
10:54two bolts, put the new one on, and
10:56tighten the two bolts. In this specific
10:58case, we cover it ourselves. If it were
11:00new and he had just broken it, then, of
11:01course, we would have charged him for it
11:03.
11:05In general, uh, we have only reached out
11:07to a repair service once, uh, because we
11:09bought this power cutter.
11:11This is a Husqvarna, which costs 125,000
11:14rubles when new. I bought it for 40,000
11:16rubles. Knowing from the start that
11:18there was an issue with the piston
11:19system.
11:20I bought a new piston, a new carburetor
11:22, and changed the filters. I just put
11:2420,000 rubles into it for repairs, and
11:26it ended up costing me 60,000 rubles.
11:28That's it, it fully paid for itself in 2
11:30months. We rent it out for 2,500 rubles
11:33per day.
11:34It's available for short periods, but it
11:36often goes out for long-term rentals,
11:38meaning a week or 10 days; in that case
11:39, it's 1,800 rubles.
11:41per day. When a client returns a tool to
11:43us, first of all, we check it upon
11:45receipt to make sure it works, we sign a
11:48return statement with the clients
11:49stating that they returned a working
11:52tool to us, and that they have no
11:53further liability to us.
11:56If it's a power tool, we simply blow the
11:58dust and dirt off and do a light damp
12:00cleaning.
12:01For gasoline equipment, we also do a
12:03damp cleaning. But an important point
12:05here is that they need to be serviced
12:06periodically. You need to change the oil
12:07, you need to change the air filters.
12:09All of this actually costs pennies. If
12:11equipment breaks down at the client's
12:13site, we have several options. Either we
12:15head out to them and diagnose it on the
12:17spot. If we have replacement equipment,
12:20we will bring it over. But so far, there
12:22haven't been such cases. Specifically
12:23with this one, there was a case where it
12:25just stopped working for the client. He
12:27returned it to us, but we simply
12:28refunded the client the rental money. It
12:30happens. It’s all machinery,
12:32>> right? Anything can happen with
12:34equipment. Why do you actually need an
12:35office?
12:35>> This is where our manager's main
12:37workstation is. His main task right now
12:39is to hand out tools and sign contracts
12:41with clients. All incoming traffic is
12:43still on me for now. Well, because the
12:45manager has only been working for a
12:46month. A bit later, we will transfer him
12:48to handle incoming traffic as well, and
12:49we’ll continue working in that regard.
12:51In general, what will you need to get
12:53started? Well, it's the basics: a
12:54computer, a printer, a cash register, a
12:56cabinet to store client contracts, a
12:58desk, a chair—that’s it, nothing else is
13:01needed. What else will be required after
13:02that? We bought shelving units for 7,000
13:04rubles each; we assembled three of them
13:06and store all the tools there. We bought
13:08a good large table, firstly, to issue
13:10tools on it, uh, to receive tools, and
13:13also we can easily perform some minor
13:15repairs here.
13:17There is one more important thing that
13:19you definitely need to buy—a compressor
13:21—because you absolutely must blow dust
13:23and dirt out of all the equipment you
13:25will be servicing.
13:27And a compressor is simply an
13:28indispensable item. Therefore, be sure
13:30to buy one right away. We initially
13:32bought it to rent it out. One client
13:34came and said, "Oh, a compressor, rent
13:35it to me." A second one came and said, "
13:36Oh, rent it to me." And eventually, we
13:38started renting it out. Then we bought
13:40another compressor, which we also
13:41started renting out. In the end, both
13:43compressors paid for themselves. Well,
13:45we don't rent this specific one out
13:46anymore. Let's talk about consumables.
13:48We sell most of the consumables to our
13:50clients. For example, drill bits, right
13:52? So we sell them to the clients. They
13:54rent a hammer drill and buy the drill
13:55bits. They don't cost much, about 300
13:57rubles. per piece.
13:59Also, with the giraffe sander I showed
14:01earlier, we sell grinding discs.
14:04There are some items that we do rent out
14:06separately as consumables.
14:08For example, diamond core bits.
14:10Since they are quite expensive, you
14:12can't really sell them to clients,
14:13because the average cost of a good large
14:15diamond core bit is about 5,000–6,000
14:17rubles. Therefore, we simply rent it out
14:19. There are rental shops that charge by
14:21the millimeter. Like, 1 mm worn off, and
14:23they charge 300 rubles. from the client
14:25. But we understand that in the future,
14:26it will definitely lead to conflict.
14:28We'll say you wore off one millimeter,
14:30and the client will say, "No, I didn't.
14:31" So we decided to charge daily instead
14:33. The core bits just go for 500 rubles.
14:35per day. For now, we think it's
14:37profitable. We'll see later. Well, you
14:39can wear off a lot in a day, can't you?
14:40>> You can wear off a lot in a day, but so
14:42far, no one has. And it makes no sense
14:44to get a one-star rating on Avito just
14:46because of 1 mm of a diamond core bit.
14:53A one-star rating on Avito is always a
14:55reason to reflect on the quality of your
14:57product or service. Alexey, where do you
14:59store your heavy equipment?
15:01>> Right, guys, let me show you the second
15:03part of our warehouse.
15:04At the moment, we have new diesel
15:06heaters here, purchased for the winter
15:09season. We actually bought six of them;
15:11it's just that two are already out on
15:12rent. Also, we usually have plate
15:13compactors here, but they are just not
15:15here right now. We rented them all out.
15:16We also store concrete mixers here,
15:18which are also not here. And generators
15:20—for example, there are two here right
15:22now. One is just here for maintenance.
15:24Its ignition coil burned out. The cost
15:26of this coil is 563 rubles. on Ozon.
15:29We'll replace it now, today, and
15:30tomorrow the generator will head out for
15:32rent again at 1,500 rubles. per day. In
15:35total, we only have four vibratory
15:36plates, and we are desperately short of
15:38them. Even today, there were three
15:40requests; people wanted to take them for
15:422 weeks at once, but we won't be buying
15:45them now because we realize the season
15:47is ending and we simply won't have time
15:49to recoup the costs.
15:50So, we'd rather spend this money on
15:52winter equipment.
15:53We plan to purchase summer equipment in
15:56February to be ready for the season.
15:58The season starts approximately in
16:01mid-April.
16:05Recorded from the ad.
16:07>> Tool rentals. Hello, Alexey. Yes, of
16:10course. When do you need it, and for how
16:11long? A day or two. We have it for 800
16:13rubles. per day. We rent it out under a
16:15contract without a security deposit. We
16:16are located in Lyubertsy, in the
16:17Tomilino settlement. Overall, we can
16:19arrange delivery. Yes, of course, it's a
16:22deal.
16:25>> That's it, a short conversation. A
16:27client just called; he wanted to rent a
16:29hammer drill for two days with delivery
16:31. He'll think about it now and call back
16:33.
16:39There are other tool rental shops within
16:41a few kilometers, but Alexey has
16:43well-established traffic, so there are
16:45no worries about a lack of clients.
16:47There is another concern: not having
16:48enough equipment. That is why Alexey
16:50plans to expand. And who is his ideal
16:52client?
16:53An ideal client is a corporate client,
16:55because it is much more profitable to
16:58rent it out cheaper for 30 days than
17:00daily seven times, even at a higher rate
17:03.
17:03We have a 160 kg plate there that went
17:06out on a month-and-a-half rental. We
17:08charged the client 90,000 rubles for
17:10those six weeks. But we realize that I
17:12wouldn't even have made that much by
17:14renting it out daily, even if the daily
17:17rate were twice as high. Long-term
17:19rentals are much more interesting and
17:20profitable in terms of financial results
17:22. Another one of our key advantages is
17:24that we work without a security deposit
17:26. That is, we rent out equipment only by
17:28contract, although other rental shops
17:30don't do that. They charge a 40,000
17:31ruble security deposit for a vibratory
17:33plate rental. with a rental cost of, say
17:35, 2,000 rubles. per day. All of our
17:37clients come to us only from Avito.
17:39Accordingly, we have two further options
17:41for development. Either the client comes
17:43to us, signs a contract with us, pays
17:46the rental fee, and picks up the
17:48equipment. There is a second option
17:50where we send the equipment to clients
17:52via delivery, and it is possible to sign
17:54the contract remotely through special
17:56portals.
17:57Legally, this is all completely
17:59legitimate. The client pays the rental
18:00and delivery fees for both ways as a
18:02mandatory requirement. And we send the
18:04equipment to him in the near future. The
18:07plan is to get through the entire season
18:10. to get through a full calendar year
18:12and see how winter performs, because we
18:14understand that summer works well, very
18:16effectively, and you can earn good money
18:18there.
18:20As for winter, we don't know yet because
18:22we realize that in winter, plate
18:23compactors, earth augers, and other
18:25summer items that brought us 60%of our
18:27revenue won't be rented out.
18:29Yeah. But we understand that winter
18:31equipment will be rented out, first of
18:33all, which will also bring us some
18:34income. And we know that in winter, the
18:37amount of interior finishing work
18:39increases. Accordingly, year-round
18:41equipment, such as vacuum cleaners, wall
18:43chasers, and drywall sanders, should be
18:44rented out twice as much as they are now
18:46. So we'll see how the winter season
18:49goes and then go from there. Revenue
18:52will dip in winter, I think, by about
18:5410-15 percent, but we are also planning
18:56to continue purchasing more equipment.
18:59Therefore, if everything goes well,
19:01according to our forecasts, there is
19:03even a chance that our winter revenue
19:05will increase simply because our
19:06inventory will grow.
19:10So, 4 months ago, Alexey had no
19:12experience in rentals and no spare cash
19:14. He had a loan of 2 million rubles. and
19:16a utility shed in his own backyard.
19:18Today, he has about 100 tool items, an
19:20employee, and a second warehouse in a
19:21garage. In 4 months, the business has
19:23brought in 2.2 million rubles in revenue
19:25. And now the net profit is about
19:27300,000 rubles. per month. At the moment
19:29, demand is already higher than our
19:31stock. The plans include a second shed,
19:32his own website, and new plate
19:34compactors. Alexey, what advice would
19:35you give to those who are just looking
19:37to start their own business?
19:39>> If you want to enter this kind of
19:40business, the minimum budget I
19:41personally see is 2 million rubles.
19:45Because for a full-fledged business, you
19:46need to buy a large fleet of equipment
19:48to rent out so that the whole thing pays
19:50off.
19:51Simply renting a space, outfitting it,
19:53and buying office equipment and shelving
19:55already costs 150-200,000 rubles.
19:58If you just want to do this as a side
20:00hustle, meaning you can rent things out
20:02from home like we did, then 500,000
20:04rubles.
20:06is enough for you to enter this business
20:08.
20:09Try it now, don't put it off, because
20:10it's better to jump in now and regret
20:11that it didn't work out than to not do
20:13it and regret that you didn't try.
20:15>> Would you risk starting such a business
20:16with a loan? Write in the comments. By
20:18the way, Alexey and I have prepared a
20:20nice bonus for my Telegram channel
20:22subscribers: a list of tools worth
20:24buying when opening your own tool rental
20:26service. Subscribe to my Telegram
20:28channel and get the bonus.

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This page contains the full transcript of Бизнес идея от ChatGPT и кредит на 2 млн: открыл прокат инструмента. Аренда инструмента как бизнес by Разборщик, generated from the public captions YouTube serves with the video. The transcript has 3,963 words across 613 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

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