Charisma Is Just a List of Behaviors — Transcript

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1. 0:00Everyone is trainable, and this is my
2. 0:01perspective on life, which is one of the
3. 0:03I'll call it the difficulties of my
4. 0:04worldview, is that I genuinely believe
5. 0:06anyone can learn to do anything.
6. 0:08I do, however, also maintain the belief
7. 0:10that it is not worth it for me to do
8. 0:13that.
9. 0:15So, I believe that somebody who's
10. 0:16incredibly dumb can, with enough
11. 0:20training
12. 0:21and enough effort become a surgeon. I
13. 0:25really believe that.
14. 0:26However,
15. 0:28I do not think it is worth my time to do
16. 0:30that. And this is basic because
17. 0:33in school, there are requisites, there
18. 0:34are requirements. You have to pass the
19. 0:36first grade to get to the second grade.
20. 0:38Right? So, it's not that they're they're
21. 0:39good or bad, whether they like is a
22. 0:41teacher bad for failing a student?
23. 0:44No. You don't meet the requirements. It
24. 0:45would be unkind, not nice, it'd be
25. 0:48unkind to move them on because they're
26. 0:49not ready. It doesn't put them in a in a
27. 0:51in a position to succeed
28. 0:53long-term.
29. 0:54So, I think if you care like to to use
30. 0:56words that you might enjoy better, if
31. 0:58you truly care about the person, then
32. 0:59you have to allow them the moment of
33. 1:01momentary feedback from reality that
34. 1:03they are not good enough because
35. 1:05otherwise you're saying that they're too
36. 1:06weak. You're emasculating if it's a guy,
37. 1:09emasculating the person. You're saying
38. 1:10you're too weak to handle the truth.
39. 1:13You're not that good. That said,
40. 1:16here are the behaviors, here are the
41. 1:17things that you could do to hold the
42. 1:19camera better, and I will show you how
43. 1:20to do it. If the requirement of the job
44. 1:22was that they already knew how to hold
45. 1:24the camera,
46. 1:25then either you hired someone who is
47. 1:27inept or they lied
48. 1:29on the way in.
49. 1:31And if and oftentimes it's in the
50. 1:32middle, which is that you didn't
51. 1:33describe it with enough detail, and you
52. 1:35made a guess, and maybe the guess was
53. 1:36wrong. And then at that point you have
54. 1:37the decision whether do I do I want to
55. 1:39train this person up or do I want to do
56. 1:40I want to buy or build? Do I want to buy
57. 1:42somebody else or do I want to build this
58. 1:43person up? And it's purely a question of
59. 1:45return on resources. And so, when
60. 1:48hiring, we always want to hire for the
61. 1:50the smallest skill deficiency. And so,
62. 1:52oftentimes you probably heard like do is
63. 1:53it attitude or aptitude, right? You hire
64. 1:55for attitude, fire for app, I've you
65. 1:57heard any of these statements?
66. 1:58>> I'm sure you might have heard them all.
67. 1:59>> Okay. So, if you hire for attitude, it's
68. 2:01like hiring for character traits and
69. 2:03like I hire for their heart, right? Big
70. 2:04amorphous words. Rather than aptitude,
71. 2:06their skills, what they're good at,
72. 2:08right? Hire for attitude.
73. 2:10I see all of this as skills, just like
74. 2:13basketball.
75. 2:14And so, if I say, "Hey, I need you to be
76. 2:16more charismatic."
77. 2:18If I say that to somebody, let's say a
78. 2:19salesperson that's working for me, "I
79. 2:21need you to be more charismatic."
80. 2:22He can't do anything with that.
81. 2:24>> Yeah.
82. 2:25>> Right.
83. 2:26>> either got it or you don't.
84. 2:27>> is charis- What does charisma mean?
85. 2:29I would have to say, "I need you to talk
86. 2:30louder.
87. 2:31And when you walk into a room, I need
88. 2:33you to see everyone and say their names.
89. 2:35And I want you to walk up to everyone,
90. 2:37shake their hands, look at them in the
91. 2:38eyes, and repeat the last few words they
92. 2:40say to you back to them before stating
93. 2:41your next sentence."
94. 2:43Okay? And when they're talking, I need
95. 2:44you to nod your head.
96. 2:46And uh and when
97. 2:48nod your head when you're when you're
98. 2:49talking, right? So, there's a list of
99. 2:50behaviors that I might say, and then be
100. 2:52like, "Do that." And then all of a
101. 2:53sudden, people might describe the guy as
102. 2:55warm and charismatic.
103. 2:57And so, by
104. 2:59by saying that, then I'm making the
105. 3:00point that the character traits that we
106. 3:02seek out are really just behavior sets.
107. 3:05Now, if someone just comes in with,
108. 3:06let's just just say an amalgamation, a
109. 3:08big bucket of skills. They have a bucket
110. 3:10like skill number one, shake hands.
111. 3:11Skill number two, say hello. Being real,
112. 3:13like breaking it down to the most basic
113. 3:14level. This is gigantic bucket of skills
114. 3:16that they've learned. We want to hire
115. 3:17the person who has the smallest net
116. 3:19skill deficiency. So, if I'm looking for
117. 3:22an AI researcher,
118. 3:23I might be willing to deal with somebody
119. 3:25who doesn't have as much charisma.
120. 3:27And be willing to train the small amount
121. 3:30of charisma because the amount it would
122. 3:31take me to train the AI researcher skill
123. 3:34or whatever would be significantly more
124. 3:36than the effort and resource it would
125. 3:38take me to train the charisma and the
126. 3:39interpersonal stuff. If I'm hiring a
127. 3:41cashier at a frozen yogurt shop,
128. 3:44teaching someone to use the cash
129. 3:45register might take 5 minutes. And
130. 3:47teaching someone to mop the floor, maybe
131. 3:49another five. And so, I could probably
132. 3:50train that entire person in an hour or
133. 3:52two. And so, it makes much more sense
134. 3:54for me to hire for the character traits,
135. 3:55the bucket of skills around social
136. 3:57dynamics and social behavior, than it
137. 3:59does for me to hire out oh, past
138. 4:00experience working a cash register.
139. 4:02And so, fundamentally,
140. 4:04when we're hiring, we want to hire for
141. 4:05the small skill deficiency, so that they
142. 4:07have the highest likelihood of being
143. 4:08able to succeed with the job, and uses
144. 4:11up the smallest amount of resources from
145. 4:12the business in order to get them to the
146. 4:14level they need to to succeed. If you
147. 4:16like this video and you're business
148. 4:17owner who wants to break through your
149. 4:18current revenue ceiling, I distilled
150. 4:19every lesson from scaling 10 businesses
151. 4:21past 10 million and three businesses
152. 4:23past 100 million into a completely free
153. 4:25scaling road map that I've used to go
154. 4:26from zero to one, zero to 10, and zero
155. 4:28to 100 plus. And so, you can click here
156. 4:30and you can check it out. Again,
157. 4:31absolutely free, and since your business
158. 4:33owner appreciates you, and enjoy.