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CAMBIAR la DIRECCIÓN en Google Maps SIN perder posiciones 2026 — Transcript

by Yinyang Academy · 3,352 words · 502 segments · language en · Watch on YouTube

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  1. 0:01Changing your business address on
  2. 0:02Google Maps takes four clicks, but you
  3. 0:05don't control what happens next. The
  4. 0:09problem is that some businesses make
  5. 0:11the change correctly, verify it, get it
  6. 0:13approved, and still disappear from the
  7. 0:15map at their new location. And when
  8. 0:19someone moves, the recurring question
  9. 0:21is always the same. If I change my
  10. 0:24business address, do I lose my reviews?
  11. 0:26I'm Matías Romero, a teacher at Ginan
  12. 0:29Academy, the first Spanish-speaking
  13. 0:31local SEO academy. In this video, I'm
  14. 0:35going to show you everything that
  15. 0:36happens when you change your business
  16. 0:38address on Google Maps, not just where
  17. 0:40the button is, because anyone can show
  18. 0:42you that. What I am going to show you
  19. 0:47is what happens after you click save,
  20. 0:49what is kept, what is lost, and the
  21. 0:51only mistake in the whole process that
  22. 0:53cannot be undone. So let's get started.
  23. 1:12Before you touch anything, you have to
  24. 1:14answer one question, and everything
  25. 1:16that follows depends on it. Does your
  26. 1:19business have a physical location where
  27. 1:21customers go, or are you the one who
  28. 1:23goes to the customer's home? If you
  29. 1:26have a hair salon, a clinic, or a
  30. 1:28restaurant, you have what Google calls
  31. 1:31a storefront business; that is, your
  32. 1:33customers go to your address. But if
  33. 1:38you are a plumber, electrician,
  34. 1:40locksmith, or have a renovation company
  35. 1:42, you go to the customer's home, and
  36. 1:44Google calls that a service-area
  37. 1:46business. In case you didn't know, a
  38. 1:52service-area business is one that
  39. 1:53doesn't serve anyone at its address,
  40. 1:55which is why Google requires you to
  41. 1:57hide it. Keep this distinction in mind,
  42. 2:02because the process to change your
  43. 2:04business address is very different in
  44. 2:06each case, and the most expensive
  45. 2:07mistake in this video is made by the
  46. 2:09latter. So, let's start with the
  47. 2:13simplest case. To edit the address of
  48. 2:15your physical location, you have to go
  49. 2:17to the Google Business Profile panel.
  50. 2:19To do this, enter the name of your
  51. 2:21business here, or the words "my
  52. 2:23business." Okay? This panel here will
  53. 2:25load for you. Click on edit profile and
  54. 2:27scroll down until you see the map.
  55. 2:30Click on the map and type the address
  56. 2:32here. It has to be the exact address.
  57. 2:34Do not use abbreviations or invent
  58. 2:36information. I'm going to do a test.
  59. 2:39I'll enter 13 Rio Amargosa Street to be
  60. 2:41more precise. And notice that if you
  61. 2:46have entered the address correctly, it
  62. 2:47will automatically update the map, and
  63. 2:49then you would just need the city. In
  64. 2:54case the map doesn't update
  65. 2:55automatically, if you click the adjust
  66. 2:57button here, it should load it for you.
  67. 3:00And if it doesn't load, it's because
  68. 3:02it's not finding the address in the
  69. 3:04database, so most likely you typed it
  70. 3:06wrong. The next thing that is very
  71. 3:08important for you to adjust is the pin,
  72. 3:10okay? The pin has to be exactly where
  73. 3:12the entrance to your physical location
  74. 3:15is; that is, it cannot be on the
  75. 3:17sidewalk across the street or slightly
  76. 3:19shifted, okay? Why? Because if not,
  77. 3:21when someone activates the directions
  78. 3:23feature to your business from Google
  79. 3:25Maps, the GPS will get confused and
  80. 3:27people won't know how to get there.
  81. 3:29This is very common, especially in
  82. 3:31businesses that are on interior streets
  83. 3:33or in a courtyard between several
  84. 3:35buildings. So make sure and notice that
  85. 3:37you can zoom in here as much as you
  86. 3:39need to place the pin in the exact
  87. 3:41location. Once you have this figured
  88. 3:44out, just click the save button and
  89. 3:46that's it. So far, the easy part. Now
  90. 3:51that you've clicked save, your change
  91. 3:53goes into review, so one of three
  92. 3:55things can happen: it gets approved, it
  93. 3:57stays pending, or your change gets
  94. 3:59denied. And the first question people
  95. 4:03ask is, okay, how long does this take?
  96. 4:07Google says that an address edit can
  97. 4:09take anywhere from 10 minutes to 30
  98. 4:11days. Yes, yes, you heard that right,
  99. 4:15up to 30 days. That huge range is not a
  100. 4:18Google error; it's an honest answer
  101. 4:20because changing an address isn't just
  102. 4:22filling in a field and that's it. An
  103. 4:25entire audit has to be carried out
  104. 4:27behind it. Google is checking if your
  105. 4:30business exists where it really says it
  106. 4:32exists, and that's why major changes
  107. 4:34often require you to verify your
  108. 4:36business profile again. If you change
  109. 4:39your address or primary category, be
  110. 4:42prepared to have to re-verify your
  111. 4:43profile. This can happen even if you
  112. 4:47haven't touched anything; they are
  113. 4:49simply internal quality controls from
  114. 4:51Google itself. And you might be asking
  115. 4:53yourself, okay, what could they ask me
  116. 4:55for in this verification? Well, keep in
  117. 4:58mind that video verification requires a
  118. 5:00continuous recording of at least 30
  119. 5:02seconds and it cannot have any cuts.
  120. 5:06This recording must show three things:
  121. 5:08the location, that the business exists,
  122. 5:11and that you manage it. If you have a
  123. 5:14physical location, that means a
  124. 5:16permanent sign and the street number
  125. 5:17clearly visible. On this very channel,
  126. 5:20you have a video where I explain
  127. 5:22step-by-step how to perform a video
  128. 5:24verification for a Google business
  129. 5:26profile. And if your change is still
  130. 5:28denied, keep your paperwork handy.
  131. 5:32Google accepts your official business
  132. 5:35registration, business license, tax
  133. 5:37certificates, and utility bills in the
  134. 5:39business's name with the exact address
  135. 5:42you're registering, that is,
  136. 5:43electricity, water, or phone bills. And
  137. 5:48now, I'm going to give you a tip that
  138. 5:50you won't find in any other tutorial.
  139. 5:55If you are in Spain or any country in
  140. 5:58the European Economic Area, you can use
  141. 6:00Google's official tool to appeal not
  142. 6:03only suspensions, but also rejected
  143. 6:05edits for address, name, phone, website
  144. 6:08, and category. And this is pure gold,
  145. 6:14because most people, when their address
  146. 6:17change is denied, simply resign
  147. 6:18themselves or open a new profile. And
  148. 6:22both of those things are a problem that
  149. 6:24has a solution. And one last piece of
  150. 6:26advice for this section, which is the
  151. 6:28one that will save you the most time.
  152. 6:30Update your address on your website,
  153. 6:32social media, and directories before
  154. 6:34touching it on Google. Do not do it
  155. 6:38afterward; you have to do it beforehand
  156. 6:40, even weeks before, because if your
  157. 6:42profile says one thing and your website
  158. 6:44says another, that inconsistency is one
  159. 6:47of the triggers for Google to ask you
  160. 6:49for a profile review. And now let's
  161. 6:53move to the question most of our
  162. 6:55academy students have, which has to do
  163. 6:57with reviews. Because if you've spent
  164. 7:01years gathering reviews and are now
  165. 7:03moving a couple of neighborhoods over,
  166. 7:05you might be afraid of losing those
  167. 7:07reviews. The good news is that Google
  168. 7:10has this covered. If you move your
  169. 7:14business to a new location and keep the
  170. 7:16same business name, the reviews move
  171. 7:18with you. To Google, your reviews are
  172. 7:23linked to your business's identity, not
  173. 7:25the property. What's more, if the owner
  174. 7:29or manager changes, but the name stays
  175. 7:31the same, the reviews also remain.
  176. 7:34However, Google does acknowledge two
  177. 7:37nuances. The first is that this doesn't
  178. 7:39always happen in categories like hotels
  179. 7:42, golf courses, or, for example,
  180. 7:44tourist attractions. And the second
  181. 7:46isn't stated by Google, but it is shown
  182. 7:48by documented cases. In March of this
  183. 7:53year, a business shared on the official
  184. 7:55forum that support had confirmed the
  185. 7:57move, that the old profile was already
  186. 7:59marked as moved, and yet, the review
  187. 8:01count still didn't add up. So there is
  188. 8:06an official process in place, but when
  189. 8:09it comes down to it, in practice, it
  190. 8:11doesn't always happen that easily. And
  191. 8:14listen up now because here comes the
  192. 8:16only mistake in this video that cannot
  193. 8:18be undone. There are a lot of people
  194. 8:22who, to keep everything clean, mark
  195. 8:23their old profile as permanently closed
  196. 8:26before making the move. And yes, this
  197. 8:30might seem reasonable, but in reality,
  198. 8:33it's a complete disaster because
  199. 8:35closing the old profile breaks your
  200. 8:37business's continuity in Google's eyes,
  201. 8:39and with it, the transfer of reviews is
  202. 8:41broken. So never close your old profile
  203. 8:46yourself. Edit the address or ask
  204. 8:49Google to mark it as moved, but do not
  205. 8:51close it. Never that. And now an
  206. 8:55unusual question, but one that also
  207. 8:57happens: what if I take my business to
  208. 8:59another country? And here, to be honest
  209. 9:04, I have to be sincere; I haven't found
  210. 9:06any Google help page that says in
  211. 9:08writing that your business reviews
  212. 9:10won't cross the border, but all the
  213. 9:12experts on the official forum have been
  214. 9:14giving the same answer for several
  215. 9:16years. And that is that a change of
  216. 9:20country is not a move; it's a new
  217. 9:22business with new documentation,
  218. 9:24therefore it requires a new profile and
  219. 9:26starting reviews from scratch. If you
  220. 9:28go to another country, count on
  221. 9:30starting over. And if someone promises
  222. 9:32you otherwise, well, I would be wary if
  223. 9:34I were you. You've moved to a new
  224. 9:37location and there was another business
  225. 9:39there before. Your profile is still
  226. 9:41there. Well, this is something that
  227. 9:43happens all the time. You search for
  228. 9:45your business by name and Google shows
  229. 9:47the one that was there before you. It's
  230. 9:51a fairly common case, or it might even
  231. 9:53place you, your business, next to it,
  232. 9:55as if you were neighboring businesses.
  233. 10:00Most owners don't even know this can
  234. 10:02happen, and the few who do expect it to
  235. 10:04fix itself. I'm sorry to tell you no,
  236. 10:08this does not fix itself. Google only
  237. 10:11allows one profile per business and
  238. 10:13treats profiles that conflict as
  239. 10:15duplicates. That is to say, if the
  240. 10:21previous business's profile isn't
  241. 10:23properly closed, moved, or deleted, it
  242. 10:25will continue to compete with you if
  243. 10:27you have a similar business category,
  244. 10:29both on the map and in the search
  245. 10:31algorithm. In June of this year, a
  246. 10:36verified business in France reported
  247. 10:38that the old, closed profile for their
  248. 10:40location was still appearing ahead of
  249. 10:42theirs when someone searched for their
  250. 10:44brand. And in that very thread, people
  251. 10:47described it as a fairly well-known
  252. 10:49problem. The solution isn't in your
  253. 10:52admin panel, but on Google Maps, as if
  254. 10:54you were just any other user. And keep
  255. 10:58one thing in mind: this is for the
  256. 11:00previous business listing, not yours.
  257. 11:05And if you want to properly close your
  258. 11:07business on Google Maps, there's a
  259. 11:09video on this very channel where I
  260. 11:11explain how to delete a Google listing
  261. 11:13step-by-step and completely safely. Now
  262. 11:18, back to the topic, everything we've
  263. 11:20seen so far has a solution, but there's
  264. 11:22a question that keeps popping up in the
  265. 11:24comments of every video on this subject
  266. 11:27; it doesn't matter if they're in
  267. 11:28Spanish or English, everyone has the
  268. 11:30same doubt. The thing is, people have a
  269. 11:35question that no one answers, and there
  270. 11:37are threads open for over a year where
  271. 11:39users are asking each other if anyone
  272. 11:41knows the answer. Well, if you've made
  273. 11:44it this far, congratulations. Because
  274. 11:46I'm going to answer it for you. The
  275. 11:50question about the photo that appears
  276. 11:52of your location: because if you've
  277. 11:54changed the address, it's been approved
  278. 11:56, and the marker is where it should be,
  279. 11:58it can happen that when someone
  280. 12:00searches for your business, the photo
  281. 12:02that pops up is the old location or,
  282. 12:04worse, a completely different type of
  283. 12:06business. This happens because your
  284. 12:10listing's address and the Street View
  285. 12:12image are two completely separate
  286. 12:14layers. When you click save, the street
  287. 12:18doesn't magically get photographed
  288. 12:20again. Google doesn't send a car to
  289. 12:22your corner just because you moved the
  290. 12:24address field. And here comes the
  291. 12:26uncomfortable part. Google writes this
  292. 12:29in its help section in these exact
  293. 12:30words. They don't promise any specific
  294. 12:34timeline to review or update the image
  295. 12:36taken by the Google Street View car—
  296. 12:39no timeline at all. And the experts on
  297. 12:42the official forum are still saying the
  298. 12:44same thing in 2026. The exterior of
  299. 12:47your business doesn't truly change
  300. 12:49until that car, the Street View one,
  301. 12:51passes by your street again. So, anyone
  302. 12:55selling you a trick to force the Street
  303. 12:57View image, just know that they’re
  304. 12:59selling you a bit of smoke. That said,
  305. 13:02you aren't completely tied, because
  306. 13:04Google documents three things you can
  307. 13:06actually do. First, check that the
  308. 13:09marker is placed over your building. A
  309. 13:12well-placed marker can help associate a
  310. 13:14more accurate view for entering your
  311. 13:16business. Second, report the image as
  312. 13:19outdated. This is done from the Street
  313. 13:22View photo itself. And third, upload
  314. 13:26your own 360-degree photos. These
  315. 13:30photos are uploaded from Google Maps
  316. 13:32just like any other photo. And here I
  317. 13:35need to clarify something because many
  318. 13:37people are explaining this a bit wrong,
  319. 13:40which is that uploading your own
  320. 13:41panorama doesn't change the exterior
  321. 13:43view on its own. Google decides which
  322. 13:46photo is shown by default based on
  323. 13:49quality, resolution, and how recent,
  324. 13:51popular, and relevant it is. If there
  325. 13:54is already content in your area, you
  326. 13:56can influence it, but you can't
  327. 13:57guarantee the replacement of this image
  328. 13:59, right? And if you decide to go for it
  329. 14:01, have the requirements on hand. A
  330. 14:04Google panorama requires at least 7.5
  331. 14:07megapixels, a 2-to-1 aspect ratio, up
  332. 14:10to 75 MB maximum, and no gaps in the
  333. 14:13horizon or the seam of the view—
  334. 14:15meaning, no black bars should appear.
  335. 14:19In the meantime, there is one thing you
  336. 14:22can actually do today that, truth be
  337. 14:24told, almost no one does. Take a good
  338. 14:27photo of your new facade, upload it,
  339. 14:29and set it as your listing's cover
  340. 14:31photo. This doesn't fix Street View,
  341. 14:34but it is the first thing the customer
  342. 14:36sees. And it's true that, from your
  343. 14:39Google profile, you can't force the
  344. 14:42cover photo; but at Local Brain, we do
  345. 14:44have that option enabled, and this is
  346. 14:46one of the many advantages of managing,
  347. 14:48analyzing, and optimizing your Google
  348. 14:50profile and your website from one place
  349. 14:53. And now, let's move to the most
  350. 14:58important block of this video, the one
  351. 15:00that affects half of the people
  352. 15:01watching it and who might not even know
  353. 15:03it affects them. For that, we have to
  354. 15:07return to the question I asked you at
  355. 15:09the start of this video. If you go to
  356. 15:12the customer's home, you have a service
  357. 15:14area business and your address is
  358. 15:16hidden, so everything I've told you so
  359. 15:18far applies to businesses with a
  360. 15:20physical location. For you, there is a
  361. 15:23different rule, and it goes exactly the
  362. 15:26opposite of what it seems. Do not edit
  363. 15:28the address on your profile. Google
  364. 15:31will tell you to edit it, your
  365. 15:33dashboard lets you do it, but the
  366. 15:34industry consensus after many years of
  367. 15:37documented cases says totally the
  368. 15:38opposite. When you edit the address of
  369. 15:43a profile without a public storefront,
  370. 15:45the profile stays anchored to the old
  371. 15:47area. And I am going to tell you about
  372. 15:50two specific cases. One, in April of
  373. 15:52last year. A handyman moved 40 km away
  374. 15:55from his original location and updated
  375. 15:58his address. And he kept receiving
  376. 16:01calls from the area he had left, and
  377. 16:03from the new one, well, almost none.
  378. 16:06When he wrote to Google support, they
  379. 16:08told him to wait. And in industry
  380. 16:10forums, this piece of advice was called
  381. 16:13absolute nonsense. And there is another
  382. 16:15one that is even worse. A photographer
  383. 16:18changed his city, updated his address,
  384. 16:20verified the listing again, and
  385. 16:22basically did everything he was
  386. 16:23supposed to do right. And the result is
  387. 16:27that he disappeared from the search
  388. 16:28result pages in his new city. Several
  389. 16:31industry experts have given this a name
  390. 16:33. They call it the service area
  391. 16:36business move glitch. Google, honestly,
  392. 16:39has never acknowledged this. So, what
  393. 16:42are you supposed to do if you are a
  394. 16:44business without a public storefront?
  395. 16:46Basically three steps. Step one, do not
  396. 16:49edit the address of your current
  397. 16:50listing. Step two, create a new listing
  398. 16:53at your new location and verify it.
  399. 16:56Step three, write to Google support and
  400. 16:59ask them to mark the old listing as
  401. 17:01moved. And now pay attention to the
  402. 17:04word you have to use when you talk to
  403. 17:06support. Ask for a move. Do not ask for
  404. 17:10a merge, because merging means joining
  405. 17:13two duplicate listings in the same
  406. 17:14place, and that is not what you want.
  407. 17:18Besides, when Google merges two
  408. 17:20listings, the reviews are combined, but
  409. 17:22the responses you gave to those reviews
  410. 17:24can be lost along the way. So you have
  411. 17:28a longer, more inconvenient process,
  412. 17:30but it is the only one that really
  413. 17:32works. And now we get to the icing on
  414. 17:34the cake. Google forces businesses
  415. 17:37without storefronts to hide their
  416. 17:39address. That is the rule they set. And
  417. 17:42if you do not follow it, you risk
  418. 17:44having your listing suspended. In the
  419. 17:48latest study on ranking factors, having
  420. 17:50your address visible on your listing
  421. 17:52appears as the seventh most important
  422. 17:54factor to rank on maps in your city.
  423. 18:00And a study of over 8,000 businesses
  424. 18:02found that businesses without a visible
  425. 18:04address perform worse in searches with
  426. 18:07"near me" queries. So if you read this
  427. 18:11whole sentence again with me, you will
  428. 18:13see how shocking it is. Google forces
  429. 18:17you to hide the address, and hiding the
  430. 18:19address makes you rank worse. Yes, it
  431. 18:22is a vicious cycle. Honestly, I do not
  432. 18:25have a solution for this. In fact,
  433. 18:27nobody does. What I can tell you is
  434. 18:30this. If your business has the
  435. 18:32possibility of having a real storefront
  436. 18:34with a sign and someone inside, get one
  437. 18:36, it will be worth it. Because a
  438. 18:39storefront, beyond just being a
  439. 18:41location, is a competitive advantage in
  440. 18:43map results. And if you cannot have one
  441. 18:46, then follow the rule, hide the
  442. 18:48address, and compensate for that lack
  443. 18:50of visibility. On the other hand, with
  444. 18:53reviews, with content, and with your
  445. 18:55website. And remember that with all of
  446. 18:58this, most actions aren't about doing
  447. 19:00more, but doing better. To wrap up the
  448. 19:04video, I’ll leave you the complete
  449. 19:06checklist in the order you need to
  450. 19:08follow to make these address changes
  451. 19:10safely. Before touching anything,
  452. 19:13decide what you are: a storefront
  453. 19:15business or a service-area business,
  454. 19:17because everything depends on this.
  455. 19:20Second, update your address on your
  456. 19:22website, on social media, and in
  457. 19:24directories. Weeks before touching
  458. 19:27anything on Google. Third, gather your
  459. 19:31paperwork: business registration,
  460. 19:33license, and a utility bill in the
  461. 19:35business's name at the new address.
  462. 19:38Four. Check if there was already
  463. 19:40another listing in your new location
  464. 19:42for your same business category. This
  465. 19:44is exclusively for those with a
  466. 19:46storefront. You must edit the address
  467. 19:50on your existing listing, place the
  468. 19:51marker on top of your building, and
  469. 19:53wait. And wait for the change to be
  470. 19:57confirmed, which can take anywhere from
  471. 19:5910 minutes to 30 days. In the event
  472. 20:01that you don't have a storefront, do
  473. 20:02not edit the address. You must create a
  474. 20:05new listing and verify it. The seventh
  475. 20:09step is to ask Google to mark the old
  476. 20:11one as moved, and the word you must use
  477. 20:13is "moved." And never, under any
  478. 20:18circumstances, mark your old listing as
  479. 20:20permanently closed before the reviews
  480. 20:22have been moved, because that is the
  481. 20:24error you cannot undo. After the change
  482. 20:28, report the previous business listing.
  483. 20:30It’s still there. Report the Street
  484. 20:33View image as outdated, upload a good
  485. 20:35photo of your new facade, and if they
  486. 20:37deny the change, appeal. In Spain, you
  487. 20:41can appeal rejected edits. As you have
  488. 20:45seen, changing your business address on
  489. 20:47Google Maps doesn't end by clicking the
  490. 20:49save changes button. It starts right
  491. 20:53there. And if you liked this video, I
  492. 20:55would appreciate it if you left a like,
  493. 20:57a thumbs up. And if you aren't
  494. 21:00subscribed, subscribe and turn on the
  495. 21:02bell so YouTube notifies you every time
  496. 21:04we upload a new video. And remember
  497. 21:09that in the pinned comment, you have
  498. 21:10access to our free Local SEO course,
  499. 21:12where I teach you how to position your
  500. 21:14business and turn those visits into
  501. 21:16customers. Now, we'll see you in the
  502. 21:20next video.

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This page contains the full transcript of CAMBIAR la DIRECCIÓN en Google Maps SIN perder posiciones 2026 by Yinyang Academy, generated from the public captions YouTube serves with the video. The transcript has 3,352 words across 502 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

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