C4.4 Geert-Hofstede culture framework — Transcript

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1. 0:00okay culture in the workplace um
2. 0:03so does society's culture impact the
3. 0:06values found in the workplace
4. 0:08and yes of course it does you know and
5. 0:11um
6. 0:12there are different dimensions that
7. 0:14people look at um
8. 0:16our research has been done on what the
9. 0:18effect is
10. 0:20um you can look at i wonder if these
11. 0:22slides are gonna
12. 0:23yeah let's these slide this slide talks
13. 0:25about a little bit more
14. 0:26if we look at the power distance and
15. 0:28it's the dimension
16. 0:30um focused on how society deals with the
17. 0:33fact that people
18. 0:35are unequal in physical intellectual
19. 0:37capabilities
20. 0:38uh a high-powered distance cultures were
21. 0:40found in countries
22. 0:42that led inadequacies grow over time
23. 0:48into inadequacies of power and wealth so
24. 0:52low-power distance cultures uh were
25. 0:55founded
26. 0:56in societies that try to play down such
27. 0:59inequalities as much as possible so
28. 1:02it basically looks at you know is your
29. 1:04society supporting
30. 1:06um sort of stratification of
31. 1:09um the intellectual capabilities of the
32. 1:12citizens you have
33. 1:14a small group of highly intellectually
34. 1:15highly educated people
35. 1:17uh and then on the offside respection
36. 1:22of the spectrum a number of uneducated
37. 1:25um very poor you know we're talking
38. 1:28not past elementary school level
39. 1:30education you know so the more you can
40. 1:33narrow
41. 1:33this power distance the more um
42. 1:37equitable the society becomes and of
43. 1:39course a common theme throughout this
44. 1:41lecture individualism versus collect
45. 1:44collectivism
46. 1:45and these are relationships that we
47. 1:46talked about before uh
48. 1:48individual intelli into uh individualism
49. 1:52in societies versus collective
50. 1:53collectivism and how that emphasizes and
51. 1:56can
52. 1:57a society's uh culture and
53. 2:00in in turn its economy
54. 2:03um uncertainty avoidance
55. 2:07where the extent which different
56. 2:10cultures
57. 2:11socialized their members into accepting
58. 2:15ambiguous situations and tolerating
59. 2:18uncertainty
60. 2:19members of high uncertainty avoidance
61. 2:21cultures
62. 2:22place a premium job security career
63. 2:25patterns
64. 2:26retirement and benefits they're also had
65. 2:28a strong need for rules and regulations
66. 2:31sort of they like to be
67. 2:35feel more secure and and know exactly
68. 2:38they don't want to have to think for
69. 2:40themselves as much they want things to
70. 2:41be spelled out and spoon fed for them
71. 2:44uh masculinity versus
72. 2:47femininity and this is looking at the
73. 2:50roles between
74. 2:51masculine and gender um so masculine
75. 2:55cultures where sexuals are shy
76. 2:57are sharply um
77. 3:00their roles are very much different and
78. 3:02their expectations are different
79. 3:04and you have different rules from male
80. 3:06male genders to female genders
81. 3:09you know for example in the united
82. 3:11states in the 50s you know this was the
83. 3:13case where
84. 3:14men went to work women stayed home and
85. 3:16cleaned the house took care of the
86. 3:17children
87. 3:18did the cleaning of the laundry and
88. 3:21things of that nature
89. 3:22uh and then through an economic revolu
90. 3:24uh change in the 70s and 80s
91. 3:28a women became more equal and then the
92. 3:30the role
93. 3:32um changed and the the big turning point
94. 3:34of this was a movie called mr mom
95. 3:37where um michael keaton uh gets laid off
96. 3:41and has to stay home with the kids
97. 3:43and his wife terry garr goes out into
98. 3:45the workforce
99. 3:46and works and that was sort of really
100. 3:47the turning point in american society
101. 3:49where
102. 3:49more and more women entered and stayed
103. 3:52in the workforce
104. 3:53and contributed as equal parties uh
105. 3:56and and this this uh like this dimension
106. 3:59between genders
107. 4:00was reduced greatly and it's still there
108. 4:02and there's issues of
109. 4:04women's unfair pay and and there's still
110. 4:06prejudice there but
111. 4:08the society is moving to more of a
112. 4:10gender gender
113. 4:11the american society is moving more to
114. 4:13the gender neutral society where
115. 4:15men and women have the same respect and
116. 4:17rights and the same opportunities
117. 4:19and part of that reason this occurred is
118. 4:21the economics of the fact that
119. 4:23really most people could not um one
120. 4:27salary could not support a household
121. 4:28anymore two
122. 4:30both husband and wife had to work
123. 4:33uh to support a family and support a
124. 4:35household in in the changing economic
125. 4:37times because we're moving from a
126. 4:38society where
127. 4:41the pay for an individual
128. 4:45routinely was sufficient to finance us
129. 4:48a family where today it's really
130. 4:50difficult for one person to finance the
131. 4:52entire family
132. 4:53two people working and earning money is
133. 4:56is the norm in today's society and this
134. 4:58has really
135. 4:58melted away at these gender roles
136. 5:04and then
137. 5:10uh confucian dynasm captures the
138. 5:13attitudes towards time
139. 5:15um persistence uh
140. 5:19ordering by status protection of face
141. 5:22respect for tradition um
142. 5:24reciprocation of gifts and favors so
143. 5:26it's another type of cultural
144. 5:29idea in the workplace of what is
145. 5:33um looking towards tradition
146. 5:37uh there's a lot of pride in you know as
147. 5:39far as respect for
148. 5:41saving face and and your ego and and
149. 5:44things of that nature
150. 5:46nature it's just another a way of kind
151. 5:48of looking at culture in the working
152. 5:50place as far as what's expected of you
153. 5:53and what's
154. 5:54what is generally considered appropriate
155. 5:56for you to behave
156. 5:58okay if we look at these
157. 6:03these top four things they described
158. 6:05before by different country and this is
159. 6:06a scale from one to a hundred where
160. 6:08the higher the number the more
161. 6:12intense the closer they are to the
162. 6:16higher end of the chart
163. 6:18as far as we're talking about power
164. 6:19distance the more distance there is
165. 6:22in power um between the people of the uh
166. 6:25um
167. 6:26the country from high club from
168. 6:29um people with the higher educations and
169. 6:33advantages compared to lower
170. 6:35uncertainty avoidance the higher on this
171. 6:37scale the more they want to avoid
172. 6:39uncertainty
173. 6:40individualism the higher in this scale
174. 6:42the more individualistic
175. 6:43they are and you can see if you look at
176. 6:45the united states we have one of the
177. 6:47highest ratings of individualism
178. 6:49uh we have sort of a lower rating on
179. 6:52power distance because
180. 6:53of our education system that tries to
181. 6:56educate everyone equally and provide
182. 6:58good opportunities
183. 7:00uh the avoidance uncertainty avoidance
184. 7:02is sort of in the middle
185. 7:04where we're not the most risk-taking
186. 7:06population but we still
187. 7:08uh like our securities and do take a
188. 7:10certain amount of risks
189. 7:11uh masculinity you can see that the
190. 7:13american society is a little bit
191. 7:15still male oriented where other
192. 7:17societies are less male oriented
193. 7:20where you could look at a society like
194. 7:21the netherlands or denmark where they're
195. 7:23little they're a little bit
196. 7:24more female feminine oriented and less
197. 7:27masculine oriented so
198. 7:28interesting chart of how things
199. 7:32of these workplace culture factors are
200. 7:34around the world
201. 7:37now