YT YouTube2Text

YouTube2Text → Transcripts → C4.1. Culture key concepts

C4.1. Culture key concepts — Transcript

by International Business · 2,452 words · 452 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00hi welcome to chapter 4 differences in
0:02culture this is professor nugent for yet
0:04another wonderful lecture um
0:08we're going to talk today about culture
0:11and
0:11culture throughout the world um
0:14understanding different cultures and
0:16its relationship to business and
0:18business practices
0:19um you know
0:22there in the previous chapters we talked
0:25about
0:26differences in political systems
0:28economic systems legal systems
0:33the costs and benefits risks associated
0:36with these different systems
0:38however in this chapter we're going to
0:40look at
0:42culture in a variety of countries and
0:44cult cross-cultural literacy we're
0:46trying to understand
0:47um another culture's values and and
0:52procedures and
0:56actions and reactions um and we want to
0:59understand how
0:59cultural differences across nations can
1:01affect the way
1:02business is practiced um
1:06in today's age of advanced global
1:07communication and skype and cell phones
1:09and computers
1:11um you know speed of transport the ease
1:15of airfare
1:16the the the um low cost of shipping and
1:19airfare
1:21worldwide market global brands so we're
1:24living in what they call a global
1:25village
1:26and it seems like you're never that far
1:29away from any other particular place in
1:30the world
1:31and it's easy to forget just how
1:33different various cultures
1:35you know can be across the world
1:39you know if you if you look in the
1:41textbook and you read the opening um
1:43case they talk about uh walmart's
1:45failure in germany
1:46which was due mostly to um them not
1:50understanding
1:51the cultural differences and trying to
1:53apply a very american culture and
1:55practice
1:56uh in into a german society
2:00you know appointing american managers
2:02with no international
2:03experience who doesn't who don't speak
2:05german who aren't familiar with the
2:07german uh
2:08culture uh no interest in in really
2:10learning or dealing with
2:12um german culture or some of the german
2:14employees
2:15of walmart um you know so imposing their
2:20very american way of managing onto
2:22german employees without
2:24making adjustments for you know the
2:26cultural differences
2:27uh the walmart uh soon
2:30you know failed quite miserably in
2:32germany until the point that they had to
2:34pull out completely
2:36so important you can see how it's
2:38important to
2:39understand how business done in foreign
2:42cultures and
2:43what they find offensive and acceptable
2:45and things of that nature
2:48so throughout this chapter we're going
2:50to discuss um
2:52you know how culture plays a role in
2:54business the cost of doing business
2:56in um different countries or regions and
2:59some of the cultural differences
3:01um that you know can affect
3:04a person's attitude you know some
3:06cultures are less supportive of a
3:08capitalistic
3:09modality uh and other cultures are more
3:12individualistic
3:13some are more group oriented um so all
3:16these
3:17you know are key clues to how to be
3:20successful in these different
3:22um regions of the world and it's not
3:26culture isn't a fixed
3:28or static entity it changes uh
3:32culture can evolve and change quite
3:34dramatically in many countries across
3:36the world
3:39even in on in the country in the united
3:41states you know
3:42when i was growing up if you would have
3:44told me that gay people would be
3:46accepted in gay marriage would be legal
3:48and that or that marijuana would be
3:52legalized or encouraged for medical
3:56purposes i would have thought that that
3:58was impossible because it was not in our
4:00culture to be accepting of
4:02those two things
4:05but today is a vastly different culture
4:07in the united states
4:11i think in the past the united states
4:12the culture was institutions and
4:14government and and corporations
4:17would take care of us and provide us
4:19jobs and opportunities
4:21and then that culture slowly changed
4:23throughout the 90s
4:24uh in the 2000s where a feeling
4:28more of a feeling if you're on your own
4:29in in in companies aren't going to
4:31necessarily look out for you or provide
4:33benefits or a
4:34high competitive salary you know
4:37just because you work for them and the
4:39government is going to be there in every
4:40instance
4:41to back you up or support you so you
4:44know the culture of
4:46um that aspect of culture united states
4:48has changed also
4:50um so i mean if you do look around the
4:53world
4:54culture is converging um because of the
4:57ex
4:57you know the export of cultural ideas
5:01if you look at american ideas and
5:03businesses like mcdonald's kentucky
5:04fried chicken coca-cola
5:06you could see that you know the
5:09acceptance and the consumption of these
5:10products
5:12have spread throughout the world so it's
5:15not necessarily
5:16um a drastic change in culture how
5:19however it could be a change in culture
5:21if you had a society where
5:22dinner is always prepared and consumed
5:25in the home
5:27and slowly fast food restaurants are
5:29making it very easy and convenient
5:31to consume meals outside of the home
5:33that's a change in culture
5:35so a little bit related so let's talk
5:37about
5:38a couple of um a couple of definitions
5:42of what culture is i mean culture is
5:44it's not
5:45no one's ever been able to make a really
5:48simple definition of culture
5:49there's a lot involved in what culture
5:52is and
5:53um but basically it's a system of values
5:56and norms that are shared among groups
5:58of people
5:59that when taken together constitute some
6:02sort of design for living
6:05so when we talk about
6:08values
6:12they're sort of the bedrock of the
6:14culture you know when we talk about
6:15american values
6:16or religious values they provide the
6:19context
6:20which is society's norms are established
6:22and justified
6:23uh that may not you know that that may
6:27include
6:28a society's added towards such you know
6:30towards concepts of
6:32you know individual freedoms democracy
6:34truth justice honesty loyalty
6:36social obligations collective
6:38responsibilities role of women
6:41love sex marriage you know um so values
6:45are not just abstract concepts they are
6:48invested and considered uh
6:52with considerable emotional significance
6:54and value to people
6:56people hold these very dear and they
6:58mean a lot
7:00to people to follow them and and stay
7:02true to them
7:04um
7:07so they're reflective of they can be
7:09reflective of political economic
7:12or economic systems within a society um
7:16now within the norm
7:19within the values we have something
7:21called norms which
7:23are more like rules or social rules that
7:25govern
7:27people's actions towards one another so
7:29social norms can be
7:31subdivided into two major categories
7:34um folkways and mores folkways are
7:38routine
7:38conventions of everyday life generally
7:40folkways are action
7:42of little moral significance rather they
7:44are social convention
7:46concerning such things as appropriate
7:48dress code in particular situations such
7:50as funerals weddings
7:52um social gatherings um
7:56good social manners um you know not
7:58chewing with your mouth open
8:00uh washing your hands before dinner
8:04eating with the correct utensils
8:08having knowing the correct subject
8:10matter to talk about during dinner
8:12you know for example talking about your
8:15bowel movements
8:16is not an appropriate topic for dinner
8:19time
8:24neighborly behavior and neighborly
8:26behavior especially the united states
8:27has changed
8:28quite a bit when i was younger neighbors
8:30were more involved with each other's
8:31life and knew each other's
8:33first and last names and were involved
8:35they're invited to different
8:36events in in you know each other's
8:40parties and different things like that
8:41and today neighbors are more standoffish
8:44i mean i've had neighbors for years and
8:46i barely know their first names have no
8:48idea of their last names
8:49uh and don't really have much of
8:51reaction to them at all
8:55but there are certain things i do to be
8:56a good neighbor is you know things like
8:58bringing my trash cans
9:00don't make a lot of noise loud noise or
9:02have a lot of loud parties
9:04don't you know try to keep up the
9:06appearance of my property
9:08those are some neighborly social norms
9:11of today
9:14so it kind of defines the way people are
9:16expected to behave
9:17and the violation of them is not a huge
9:19serious matter for example
9:21if you let your grass grow a little bit
9:22long longer than it should
9:26it's not a serious matter but it's kind
9:28of inconsiderate to your neighbors
9:30you know people who routinely violate
9:33this folk ways
9:34may be thought of eccentric or
9:36ill-mannered or you know
9:38not usually considered evil or bad they
9:40just are not fitting into society
9:43you know such as the person who says
9:45what's on what's ever on his mind no
9:47matter how rude it is and doesn't really
9:49think about other people's feelings
9:50you know that's a folk way is to really
9:52be considerate of what you say about
9:54other people
9:54not and not try to put them down or make
9:56them feel bad and some people don't
9:58always understand that
10:00um and folkways um
10:03you know concerning attitudes towards
10:05time uh is
10:06very different in many countries you
10:08know uh for example
10:10uh in germany and britain in the united
10:12states
10:13uh time is a very critical matter and
10:16you need to be on time
10:18you know for example if they're um
10:22if there's a business meeting you need
10:23to be on time when
10:25uh if you're going to the movies you
10:27need to be on time if you want to get on
10:28the airplane
10:29or take the train to schedule f is fills
10:32a very exact on-time schedule so
10:35when you go to meet someone for lunch
10:36you meet them exactly on time and that's
10:39considered courteous and people uh get
10:42quite upset
10:42when they're kept waiting or an
10:44associate is late for something
10:46but that's not how it is in in the rest
10:48of the world in other cultures
10:51uh maybe in arabic or latin or african
10:54cultures
10:55time is a little bit more elastic so
10:58keeping a schedule is less important
11:00than finishing your interaction with
11:01people so if you're at a
11:02particular party or at lunch you don't
11:04leave early
11:06to make your next event on time that
11:07would be considered rude you stay to the
11:09the
11:10the um current social interaction is
11:12over then you move on to your next state
11:14and people are accepting and aware of
11:16this and um
11:20you know so it's not a big deal to show
11:22up 15 minutes late for a meeting
11:24so you know a movie theater may start a
11:25movie 10 or 15 minutes late uh
11:28in in these cultures um
11:33and you know in these cultures
11:34especially in latin american cultures
11:36they actually the executives are people
11:38they don't
11:38they're not they're not trying to show
11:40any disrespect um
11:42you know due to you know mutual
11:44misunderstanding
11:45of the importance of time many americans
11:47have difficulty dealing
11:49with business associates who are
11:51chronically late
11:53you know and everybody even in today's
11:55american society
11:57um you know our classes start on time
11:59it's frowned upon if you come in late
12:01um you know it starts in in the
12:04classroom setting
12:05time is essence we start on time and on
12:07time but in many other
12:09cultures it's not so critical and
12:12we all have that one friend that's
12:14always late i have this one friend it's
12:16late for everything so i just
12:19what i do is i always tell them that the
12:21event is
12:22starting half an hour earlier than it
12:25really is so if it's gonna be
12:27a five o'clock start time i tell him 4
12:2930.
12:30and then he usually winds up on time
12:32although mad that i lied to him
12:34and then catches on to the fact i make
12:35things a half an hour early and he shows
12:37up
12:38he pads it into his timing so now i have
12:40to go back a full
12:42hour to get them to appear on time so
12:45it's a constant
12:47game here but anyway
12:50um folkways include uh rituals
12:53um symbolic behaviors uh
12:57you know within the culture and there
13:00there's sort of a
13:01just a cultural norm you know one thing
13:04could be you know in japan
13:05the way they present their business card
13:07is very critical they're
13:08it's presented with both hands um
13:12uh presented facing the foreign
13:15the written word facing the foreigner uh
13:18in a very
13:19um you know detailed manner
13:22and it's considered um very important
13:25and the person receiving the business
13:26card receives it with two hands
13:28reads the business card and acknowledges
13:30back to the person that they've read the
13:32business card
13:33and you know they're aware of you know
13:36what's said on it
13:37many times in american culture when
13:39someone gives a business card they hand
13:40it to them really quickly you grab it
13:42you probably don't even look at it put
13:43in your pocket
13:44i mean and that's considered okay
13:50all right so mores they are norms
13:54that are seen as central to the
13:57functioning of society
13:58so these are a little bit more serious
14:02um so for example such things as
14:07um morse could include such things as
14:10you know
14:14in society would um they could be
14:17against theft
14:18adultery incest cannibalism so a lot of
14:20these mores are often turned into laws
14:22or penalties if they're
14:24um if people cross them you know and
14:27they're different in all different
14:28cultures you know in some cultures
14:30um they have a different set of
14:33mores for sexual behavior and conduct
14:36for consumption of drugs and alcohol
14:38and in you know in in other cultures it
14:40can be quite shocking to see
14:42you know uh uh a person drunk
14:47in the afternoon on the street or
14:49someone drinking
14:51at you know at all i mean you know so
14:54just really up to the culture
14:57all right okay so let's look at um
15:02society culture society and nation state
15:05so
15:06um cultures are not
15:09specifically limited to
15:13one country there can be many cultures
15:15within a country
15:16or cultures that reach beyond the
15:18country's borders
15:23so society is some sort of group of
15:25people that share a common set of values
15:27and norms
15:29they're bounded together by this common
15:31culture so there is no
15:32strict um correspondence or correlation
15:36between
15:36society and countries um
15:40so countries are more political
15:41creations and sometimes a country can
15:44include many different groups of many
15:45different cultures together
15:47um now if you look at the united states
15:51there are there's the united the united
15:53states culture
15:54but there's also many subcultures within
15:56the united states
15:58and many cultural cultures of from other
16:01countries of groups of people who
16:03um emigrate to the united states as well
16:06um you know
16:11you have countries where such as canada
16:13you have
16:14you know an english-speaking culture a
16:16french-speaking culture
16:17and a native american culture the inuit
16:20so
16:21these are three vastly different
16:22cultures that coexist within one country
16:29all right

About this transcript

This page contains the full transcript of C4.1. Culture key concepts by International Business, generated from the public captions YouTube serves with the video. The transcript has 2,452 words across 452 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.