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Cómo Monetizar Un Canal De YouTube Con 1 Solo Vídeo — Transcript

by Mario Ruiz · 2,785 words · 408 segments · language en · Watch on YouTube

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0:00Yes, as you saw in the title, you can
0:02monetize a YouTube channel with just
0:03one video, but the reality, and what no
0:05one is telling you, is that they only
0:07show you the result. The channel was
0:09monetized with one video, but they
0:10don't show you the context behind it.
0:12And yes, in this video I will explain
0:13how we helped José Ángel monetize his
0:15YouTube channel with just one video;
0:17but I'm going to tell you the
0:18engineering behind all this, because
0:19José Ángel didn't just start a
0:21channel so you could take advantage of
0:23it and monetize yours in 30, which is
0:24the norm. And with this, you will
0:26realize that there is no coincidence or
0:28luck, but that YouTube is literally,
0:30and that's what's cool, a science; it's
0:32about basing ourselves on data and
0:34statistics, grouping them for all the
0:36videos we release, perfecting them, and
0:38aiming like a sniper. So, let's begin.
0:41And to strip away the glitter from this
0:42whole video so you can understand it,
0:44there are only two cases in which you
0:45can apply this idea of monetizing a
0:46channel with one, two, or three videos.
0:49First of all, this person must already
0:51have a lot of experience with YouTube,
0:52having made 10 or 15 channels, knowing
0:54more or less how to proceed, and
0:56suddenly, boom, they hit it with a
0:57format and an angle that is proven and
0:59studied through prior experience, with
1:00videos well-edited enough to get views
1:02and achieve this. This is the reality.
1:05The second factor is that you might
1:07strike gold without understanding what
1:09is happening, but hey, you managed to
1:11monetize. That has happened to me a lot
1:12. Many people come to me who have made
1:14money with YouTube in the first few
1:16months and then it dropped off. They
1:17started making money on YouTube in a
1:19very short time and said, "Wow, this is
1:21the holy grail." And when they realized
1:22that as months went by it started
1:24dropping, it's because they had
1:25monetized their YouTube channel without
1:26understanding what they were doing and
1:28what was actually working. And this is
1:29the second way in which it can be
1:30replicated. And as you will understand,
1:32this has no long-term viability. The
1:34first one is the best and the one that
1:35makes you understand perfectly how to
1:37forecast or how to structure your next
1:39videos so that you can monetize them
1:41and make a living from it. So look, in
1:43this video I'm going to tell you the
1:44strategies that José Ángel has
1:46followed to do this and what we have
1:47been applying, working with him for a
1:49long time, not only to advance much
1:51more, but to diversify his channels so
1:52he can monetize several at once having
1:54some experience. And knowing all this,
1:56even if you don't have experience, you
1:57can also apply it, but don't expect to
1:59monetize it in a day. This right here
2:00is the case of José Ángel, who
2:02created a GTA 6 channel and with just
2:03the first video he already got more
2:05than 200 or 300,000 views, I don't know
2:07how many he has, but why did José
2:08Ángel achieve this? José Ángel
2:10already has experience with YouTube, he
2:11has a well-positioned channel and he
2:13joined the training stuck with his
2:14YouTube channel. What we did was
2:16diversify into several channels so he
2:18doesn't have all his eggs in one basket
2:20, just because he already has a team
2:21behind him helping him create those
2:23videos. But if you are one of those
2:26people who thinks they have to have
2:27300,000 channels and that magically one
2:28will work, it doesn't work that way. It
2:31is much more difficult to position
2:32three channels at once than to focus on
2:34just one and do it right. So José
2:37Ángel, because he already had
2:38experience with several channels and a
2:39structure that allowed him to have a
2:41good workflow across multiple channels,
2:42he focused on this one right here. The
2:45first thing we did with this channel is
2:47tap into all that pent-up audience that
2:49wants to know about GTA 6 and where
2:50there is nobody creating good content,
2:52or all of José Ángel's views came
2:54simply from YouTube searches of people
2:56looking for GTA 6. We identified a
2:59format that people are interested in,
3:01and 99%of the views came from YouTube
3:03recommendations. In other words, this
3:06niche or this topic, YouTube realized,
3:08and we made things very easy for
3:09YouTube to say, "This will interest
3:11people, put it in the algorithm," and
3:13YouTube simply took care of
3:15distributing the work. So now I am
3:16going to explain the four things we did
3:18with that YouTube channel and the
3:19preliminary study to reach these
3:20conclusions. Look, here comes the
3:23biggest mistake for everyone, and it's
3:25that they think they need to find a
3:26golden niche, that just that niche when
3:27they find it, as if it were looking for
3:29gold in a river, suddenly, wow, they've
3:31already found it and are going to make
3:32a living from YouTube. And the reality
3:35is that no, it’s of no use. There’s
3:36a shiny object syndrome where every
3:38niche looks profitable, and you end up
3:39not doing anything well in any of them.
3:41What we did was the following. José
3:43Ángel already knew or had a certain
3:45eye for creating good content, and what
3:46we did was look for a niche that,
3:48coincidentally, isn't profitable.
3:49Because if you look for GTA 6 channels,
3:51there aren't any, or almost none, with
3:53good views, but people are still
3:55interested in searching for GTA 6;
3:56there are millions of people. So,
3:58there’s a very large suppressed
3:59audience there that no one is creating
4:01a format or content suitable to reach,
4:03which is why we didn't base this on the
4:05premise of looking for a profitable one
4:06that already has views and replicating
4:08it. Why? Because it’s useless.
4:10Because this channel José Ángel is
4:11making is unique and has worked for him
4:13because there is math behind it that we
4:15follow now. And this always connects
4:16with what I say: there is no such thing
4:18as a saturated niche. What is saturated
4:19is the format and the type of video you
4:21are making. It’s like people who say,
4:23"No, the religion niche or the stoicism
4:25niche is saturated." Yeah, it’s
4:26saturated if you do the same crap as
4:28everyone else. But if you differentiate
4:29yourself or do something completely
4:30different, you have the whole market to
4:32yourself. Because people aren't losing
4:34interest in GTA 6, nor are they losing
4:36interest in religion, and they never
4:38will. What you have to do is learn to
4:40differentiate yourself from others by
4:41creating your own content. So, if you
4:43find yourself in the same situation, or
4:45you're in the same boat as José Ángel
4:46and are trying to find the golden niche
4:48and already have some experience on
4:49YouTube, we have currently opened some
4:51spots to finish and go through Q4, the
4:53quarter with the most monetization,
4:54accompanied by these people. So, you
4:56have my WhatsApp below to contact me.
4:57This is where most people screw up.
4:59Okay, you have the niche, you have the
5:00topic you're going to talk about, but
5:01what do you talk about and how do you
5:03talk about it? Above all, the most
5:04important thing is the format. It could
5:06be a before-and-after thumbnail format,
5:09a top-seven list format, meaning there
5:11are millions of different formats, the
5:13packaging of how you do it and the way
5:16you tell it. So, what we did is a very
5:18basic but very powerful term, which is
5:20the transfer of formats. Okay? We went
5:22into completely different niches and
5:24thoroughly researched the competition.
5:27Okay, these video game formats have
5:28nothing to do with GTA 6. What kind of
5:31formats are they doing? Comparisons,
5:33split-screen format, the thumbnails,
5:35the type of video, and the hook. We
5:37identified all these things from the
5:39competition and grabbed the things that
5:41work and that we know already work. And
5:43all we did was, bam, move it to GTA 6,
5:46that's it, we didn't do anything else.
5:49This, this type of format you can see
5:50in BeamNG content, you can see it in
5:52Need for Speed content and so on. We
5:54leveraged content that always works in
5:56other niches and adapted it to ours.
5:58That's it, there's nothing more to it.
6:00And above all, how we did it and the
6:02key piece of all this that almost
6:03everyone literally forgets is
6:05understanding the audience very well. I
6:07mean, there is a huge mistake that
6:09happens to all the people who consume
6:11those crappy videos about finding viral
6:13niches or algorithms, whatever, so and
6:14so.
6:15A guru told them they are profitable,
6:16they start making them, and not only do
6:18they make a cheap copy of a copy of a
6:19copy, but they also don't understand
6:21what they are talking about or know
6:23what the audience wants. José Ángel,
6:24since he has a gaming channel, really
6:26understands what people want very well.
6:28You're going to understand this very
6:29easily with this example. Imagine
6:30you're watching a video—for people
6:32who like cars like I do—you're
6:33watching a car video, okay? And
6:35suddenly they're testing a car that's
6:37really loud, right? It goes through a
6:38tunnel; the most normal thing, and what
6:40we know the audience likes, is for the
6:42person to accelerate in a tunnel. Why?
6:44Because it reverberates. So, if you
6:45don't do that in the video, that video
6:46will perform worse. Therefore, these
6:47types of things or these types of
6:49mental triggers or this way of editing
6:51the video is what makes it work so well
6:52. Why? Because you know exactly what
6:54the audience likes, to perfection, so
6:56then you deliver it to them. You
6:58literally deliver exactly what they
6:59want, and that is what most people miss
7:01. And this is what most people don't
7:03take into account when making their
7:04videos, and then they're surprised they
7:06don't get views: summarizing, adapting
7:07the format to their niche, adapting a
7:09winning format to their chosen niche,
7:10and knowing their audience perfectly.
7:12In fact, he says it himself in his own
7:14words. And number three, and most
7:15importantly. Honestly, guys, I don't
7:16understand why some people insist on
7:17doing everything. You could suddenly
7:19just get in front of a camera and talk,
7:21if you want, or you don't even need to
7:23record yourself, just use your voice.
7:25Or, if you don't want to record
7:26yourself every day, you can clone your
7:27voice with ElevenLabs; it's replicable,
7:29and if you ask for it in the comments,
7:31well, you'll get it anyway—a video
7:32where I'll teach you how to narrate
7:34with your own voice. He has an
7:36identical brand, an identifiable brand,
7:38a type of joke, a type of humor, a type
7:39of commentary that makes him
7:40irreplaceable, and no matter the
7:42competition that comes his way, they
7:43will always distinguish him. And the
7:47best part is that he's creating a
7:48long-term brand so that when the GTA 6
7:50boom happens, he'll literally be one of
7:51the first to be positioned. Why?
7:54Because he's been farming an audience
7:56for months, and this will make him
7:57irreplaceable and allow him to move
7:59with much more authority and momentum
8:01when GTA 6 explodes.
8:02But wait, Mario, are you telling me we
8:03have to do everything without AI now?
8:05Look, no, relax, we're not stupid. I
8:07mean, we still have AI channels and we
8:09are including much more of the AI
8:10process every day. But let's see, do
8:12you know where the market is evolving?
8:14It's telling you right now. We have AI
8:16channels and we keep doing things
8:17because there's a team behind it that
8:19doesn't depend on me for channel
8:21creation. But look, if you are just
8:23starting out or want to create a
8:24long-term brand, the market is trending
8:26toward creating your own voice and
8:28brand. YouTube is saying it right to
8:30your face. Wake up, the era of
8:32automating everything with AI and
8:33making crappy content is over. You can
8:35do brutal things and add your little
8:37bit of brand value that will make it
8:39irreplaceable. So this is what we are
8:41doing with everyone who is joining the
8:43academy here. And for everyone worrying
8:45, "Damn, so if I don't do everything
8:47with AI, this isn't scalable," let me
8:48tell you, no. The voice can be
8:50replicated perfectly. You can have a
8:51team and literally in one hour of your
8:53life, you can manage everything, even
8:55by putting your face on it. Right now,
8:57this video has been prepared for a
8:58while, and it will only take the time
9:00it takes to record, while I could
9:02record all the content for two or three
9:03months in one week. So if the market
9:05works that way and you can scale it,
9:07why wouldn't you do it? And here we
9:08come to the fourth part, and it's the
9:09most interesting one. If you want,
9:11let's go to the whiteboard and I'll
9:13explain more about the structure we
9:14follow to maintain audience retention
9:15so all viewers reach the end. Because
9:18it's useless to have a perfect script,
9:20it's useless to have studied the
9:21competition, or found the format, niche
9:23, or video idea, if you don't write a
9:24good script and people leave. So let's
9:27go to the whiteboard. The best thing
9:29we've done with José Ángel is
9:30ensuring he understands—because many
9:32people don't get it unless you explain
9:33it—that he executes this script
9:35structure well, which you can use for
9:36your first videos. We're going to
9:38divide the video into several parts.
9:39The first thing, obviously, which we
9:41already know, is the hook, body, and
9:42ending, okay? We'll forget about the
9:44ending and the body, in quotes, and
9:46we'll do this. We'll divide the hook
9:48into two, okay? Into two parts. The
9:50first part of the hook will be broken
9:52down into click confirmation, okay? CC,
9:55CC, click confirmation. What is click
9:57confirmation? If my video is about, in
10:00this video, if my video is about
10:01building the most expensive house in
10:02the world or eating at the worst
10:04restaurants in the world, okay? That's
10:06my video. Literally, the intro of the
10:08video will be: in this video, I'm going
10:10to explain what the video is about,
10:12literally. Or, in this video, you will
10:14see what the video is about. That way,
10:15the viewer initially says, "Okay, I'm
10:17watching this." Quickly, what we'll do
10:20is create a sort of—I don't know how
10:22to put it in Spanish, but basically,
10:23since the video is about certain parts,
10:25okay? It goes part one, part two, part
10:28three, and part four. What we are going
10:30to do is reveal these four parts, okay?
10:32And we'll go from part one to part two,
10:34and we’ll even suffer through part
10:36three until we discover part four. In
10:38other words, we tell them a bit about
10:39the roadmap, okay? The stages or the
10:41step-by-step process they will follow
10:43and see in the video. And we finish
10:45that part, okay? By asking a question
10:48that hooks into one of the milestones
10:50we're going to achieve here. The intro
10:52is usually recorded at the end of the
10:54video because you don't know what has
10:56happened yet, so the intro is best left
10:58for last. And here, all you do is ask a
11:00question with an open loop. A question
11:02where, imagine that in three we enter
11:04an abandoned house, or in four we also
11:06enter an abandoned house, we add
11:07something new to the video that
11:09increases the hype of what the video is
11:11about. I mean, we enter abandoned
11:13places, but what if there was a spirit
11:14in one of them, for example, you know?
11:17Then you increase the video's promise
11:18much more, because when people clicked
11:20on your video, they clicked on a
11:21promise you're making: "in this video
11:22you're going to see this" and I have to
11:24tell you about it. But it’s not just
11:26that you’ll see this, because that's
11:27not enough on YouTube anymore, but you
11:28will see much more, and I’m going to
11:30reveal it to you little by little. And
11:32the strategy we've also followed is
11:34that if there are four or five chapters
11:35in the video, we've used the Mr. Beast
11:37strategy, which is to build it up
11:39gradually: the first one short, the
11:40second a bit longer, the third longer,
11:42and the fourth even longer. What for?
11:45So that when the person is watching the
11:47video, it gives the viewer that sense
11:49of progression and makes it much more
11:50entertaining.

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