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Cómo hacer un CONTRATO SEO y RANK and RENT que te PROTEJA 🛡️✅ — Transcript

by Yinyang Academy · 3,102 words · 453 segments · language en · Watch on YouTube

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0:01You’re in luck. You’ve just landed
0:04a new SEO client. They’ve made the
0:07first payment, sent over all the
0:09documentation, and there’s just one
0:11small detail left. The contract, as
0:15cumbersome as it is necessary, and you
0:18might be tempted to skip it to avoid
0:20spoiling this great moment, or worse,
0:23ask for a signature via WhatsApp. A
0:28blurry signature that, if problems
0:30arise, proves absolutely nothing, and
0:33that’s not even the worst part,
0:36because if you do rank and rent without
0:39a contract mentioning leads, the day
0:41the client digs in their heels,
0:44you’re completely sold out. Pay close
0:47attention. According to Ahrefs, eight
0:49out of 10 SEO professionals already
0:52work with contracts, so if you’re in
0:55the group that doesn’t, this video is
0:58for you. I’m Matias Romero from Gin
1:01Academy, and today I’m going to show
1:03you which clauses your SEO contract
1:06must include so you don’t lose money.
1:10And we’ll look at all its forms:
1:12monthly SEO, local SEO, and rank and
1:15rent. I’m going to show you how to
1:18generate and sign it with legal
1:20validity in just a few minutes. And
1:22stay until the end because I’ll show
1:26you how you can do it completely for
1:29free. So let’s get started. We’ll
1:46start with the standard SEO contract,
1:48the traditional one. I want you to keep
1:52one idea in mind: a good contract isn't
1:54the one that sounds the most legal,
1:57it’s the one that keeps you from
1:59working for free. So the first clause,
2:03and the one that will save you the most
2:06money, is the scope of work. In case
2:09you don’t know, what do I mean by
2:10that? The scope is the list of what you
2:13, as a professional, agree to do; that
2:16is, deliverables, in what format, how
2:18often, and what depends on the client.
2:22And why do I say it’s the most
2:24important for me? Because without it,
2:27the famous "since we're at it, touch up
2:30my website,""since we're at it, run my
2:33socials,""since we're at it, set up a
2:36campaign" begins, and of course, to
2:38avoid arguing, you do it, and that’s
2:41where your entire monthly margin goes.
2:44At our agency, we see it constantly.
2:48Extra work often looks so much like the
2:51included work that if it isn't written
2:53down, you end up giving it away for
2:56free. Then we have the objectives,
2:59those famous KPIs, and here is the
3:01clause that saves you the worst
3:03argument of all. You must put in
3:07writing that you don’t guarantee
3:09rankings; that is, you don’t promise
3:12them the number one spot. And this
3:15isn't to dodge responsibility, it’s
3:18just that Google itself says it:
3:20rankings are volatile, and no one can
3:23guarantee you the first, second, or any
3:26other position. If you don't include
3:31that clause, what will likely happen is
3:33that the client doesn't reach the
3:35position they expected or the one you
3:37promised, and they use that very thing
3:39as an excuse not to pay you. And if you
3:42don't believe it, let me tell you a
3:44true story. An SEO professional worked
3:47for a client for two months. During
3:50this time, they improved their keywords
3:52, optimized the website, and basically
3:54did all the work that needed to be done
3:57. And do you know what happened? Well,
4:00the client refused to pay. The reason
4:03the client used was that the clicks to
4:06their website hadn't increased enough,
4:09so two months of work went down the
4:12drain, unpaid, for lack of a clause
4:15that would have taken less than two
4:17lines. Then we have the topic of
4:20payment. Payment and one key word:
4:23suspension. Your contract must state
4:26when you get paid, and more importantly
4:29, what happens if you don't? It also
4:32has to give you the right to stop the
4:34work—that is, to suspend service—if
4:37the client doesn't pay, because if you
4:39don't include that, do you know what
4:41will end up happening? You will most
4:45likely keep working on credit, meaning
4:48you're producing for someone who isn't
4:51paying you, and suddenly, your work has
4:54turned into a charity. A clause that
4:57seems to be for the client, but in
5:00reality is protecting you, is account
5:03ownership. It is very important that
5:07you put in writing who owns the
5:09accounts; for Analytics, Search Console
5:12, and the Google Business Profile, the
5:14client is the owner in all of them. In
5:18other words, you as a professional work
5:21with permissions, but the accounts are
5:23theirs. Why does this also protect you?
5:27Because the day you end the
5:28collaboration, no one will be able to
5:30accuse you of holding anything hostage.
5:33And this, unfortunately, is a very
5:35common case. There are agencies that
5:39set up all the client's analytics
5:42within their own accounts, and of
5:44course, when the collaboration ends,
5:47they refuse to grant access to these
5:50properties; because of this, the client
5:52loses months or even years of data, and
5:55the agency risks ruining its reputation
5:58. And all because it wasn't written
6:02down from the very beginning who owns
6:04what. And I'll leave three more clauses
6:07that, in my opinion, should also be
6:08included. One is the retention period,
6:12but it has to make sense, because in
6:14SEO you need a minimum of months since
6:16it's organic and happens gradually, but
6:19this retention must be tied to real
6:21deliverables, right? Not a PDF
6:24generated with artificial intelligence
6:26that you send them automatically every
6:28month. Then we have the notice period,
6:31meaning how many days the client needs
6:33to let you know they don't want to
6:35renew the service, because without that
6:38, you'll most likely find out they're
6:40leaving on the last day, and believe me
6:42, that's very annoying. Then we have
6:46the final handoff, meaning what you
6:48give them when you finish the
6:49partnership and what you'll charge if
6:52the client asks for support later on.
6:54And with this, we've covered what would
6:57be a standard SEO contract. But if you
7:00do rank and rent, meaning you build
7:03websites, rank them, rent them out, and
7:06sell them or take a commission from the
7:09leads generated, stay tuned because
7:11something very, very important is
7:14coming up. There are five more clauses
7:17that, if you don't include them, it's
7:19not just that you'll lose a client, you
7:21could lose the entire business. In case
7:24you don't know, rank and rent is
7:26building a website, ranking it, and
7:28renting it to a local business or a
7:30professional in the area in exchange
7:33for the calls that the website and
7:35Google profile bring you. On this same
7:39channel, we have several videos where
7:41we explain how to explicitly do this
7:42type of monetization, which also works
7:45very well. Now, the first clause, and
7:49it's the most important of all, is that
7:52the ownership of the domain and the web
7:54must state in the contract, legally and
7:57crystal clear, that it's yours, it's
8:00your property: the domain, the web, the
8:03code, the forms—basically everything
8:05is yours. The client is simply renting
8:10it from you. And why am I telling you
8:13this? Because the day money starts
8:15coming in from that website, it's
8:17possible the client will want to keep
8:19it. And if it's not in writing that
8:22it's yours, prepare yourself to have to
8:24fight for it. Then we have the issue of
8:27pricing and what counts as a valid lead
8:29. You have to define what a lead is,
8:32what is paid for: a phone call, a
8:34contact form. Basically, make it clear
8:37what counts and what doesn't. You have
8:40to give them the right to audit it,
8:42because otherwise what happens in
8:44almost every case will happen: 10 calls
8:47come in, and he tells you no, that only
8:49three were valid. Then we have the
8:53issue of exclusivity. If you give him
8:56exclusivity in his area, you have to
8:58write it down and also include a clause
9:00so the client doesn't try to bypass
9:02your website and keep your leads for
9:04themselves. Honestly, this is also
9:07quite common in the industry. The
9:10fourth clause is one almost nobody
9:12includes, and it's related to data
9:14protection. The moment a name, phone
9:18number, or email enters your form, you
9:21aren't just doing SEO or positioning
9:24work; you are handling personal data,
9:28and you must make it clear who is
9:31responsible for that data and to whom
9:34it is being transferred. And now we
9:38reach the icing on the cake, the fifth
9:42clause: the limitation of liability.
9:45This one especially interests you if
9:48you aren't the one executing the final
9:50work. Let me explain: if you acquire
9:53the client and the execution of the
9:55work is done by another company or an
9:58external professional, it must be very
10:01clear in the contract that you are
10:04responsible for marketing and lead
10:06generation. And the execution and
10:09responsibility for the performance of
10:12this work lie with whoever performs it.
10:15And why do I think this is so important
10:17? Because the day your provider fails
10:21the client or does work with
10:24malpractice, you shouldn't have to take
10:27the fall. And with this, chat, you have
10:31the contract with all its clauses, but
10:33you're missing the most important thing
10:35of all: signing it. Right. And here I
10:39want to go back to the beginning of the
10:41video, to when I mentioned the WhatsApp
10:44scribble, as you might be asking
10:45yourself, "Hey, okay, but doesn't a
10:47WhatsApp hold validity?" Well, yes, it
10:50has validity as evidence, but it's not
10:52something that happens automatically.
10:55That is to say, an "okay" via WhatsApp
10:58or a scanned signature can serve as
11:00proof until the client denies it, and
11:03then you have to prove that it was
11:05indeed them who signed it. And you have
11:09to do this by hiring an expert and
11:11paying for a process that costs more
11:14than the money you are owed. A scanned
11:17signature is ultimately just an image;
11:19you can copy and paste it, but it
11:21doesn't prove who signed or when. On
11:25the other hand, an electronic signature
11:27with audit trails is something very
11:29different. Why? Because it saves the
11:32date, time, IP address, and a unique
11:35fingerprint of the document. So if
11:39there’s ever a dispute, the burden of
11:41proof is in your favor. And with this,
11:43you need to be very clear about one
11:45thing. European law on this is very
11:48clear. A signature is not worth less
11:50just because it’s electronic or not.
11:53What changes here isn’t whether
11:55it’s valid or not; what changes is
11:58how much it costs you to prove it’s
12:01actually valid when a problem arises.
12:05And now that you’re clear on all of
12:07this, I’m going to show you how you
12:10can sign an SEO, local SEO, or rank and
12:12rent contract very simply, in a few
12:14steps, and totally for free with a tool
12:17we just launched called Rang Trato. So
12:20let’s head to the computer and I’ll
12:22show you. And here we have the tool in
12:24question. This is Rang Trato, a tool
12:27created by my partner and friend Edu
12:29Laborda that works in a very simple way
12:31, okay? You just have to go to the
12:34homepage and click on "create free
12:37contract." As you can see, there is a
12:39counter here indicating that the first
12:42500 contracts are completely free. So I
12:45recommend that if you are really going
12:47to provide or are already providing an
12:49SEO service and don't have a contract,
12:50you should take advantage and do it. Uh
12:52, that's it. You simply come here,
12:54click "create free contract," and the
12:56first thing you have to choose is the
12:58type of contract: whether it’s for
13:00SEO, local SEO, or rank and rent. And
13:02once you’ve chosen, you’ll have to
13:04go through and answer yes or no
13:06questions, okay? Uh, the first question
13:08is whether there will be a minimum
13:09commitment period. Then there’s
13:11another one about whether it will
13:13automatically renew when this initial
13:15contracted period ends. And many of the
13:18points that I’ve basically been
13:19mentioning throughout this video. Here,
13:22in addition to being able to answer yes
13:25or no, you can also check this box here
13:27for yes, always yes, or no, never. This
13:30way, if you have several contracts you
13:33need to generate for different clients,
13:36you won't have to answer all the
13:39questions again; it will be saved and
13:42automatically included in the document
13:45you generate, okay? This is also
13:47interesting because it saves you time
13:48and avoids you having to do repetitive
13:50tasks. Once you finish filling out and
13:52answering, in this case, all the
13:54questions, okay? I’ll go through this
13:57quickly because, as you can see, there
13:59are quite a lot—more than 30
14:01questions—but just keep clicking yes
14:04or no, and don’t worry if you make a
14:06mistake because I’ll show you how to
14:09edit it later. In this case, let’s
14:12keep going, and once you finish
14:14answering all the questions, you’ll
14:16come here to fill in the information,
14:18both for you as a professional and for
14:21the client. You will also be able to
14:24specify things like the financial terms
14:26, the contract duration, and so on.
14:29Okay? Notice that it's quite
14:30comprehensive. If any information is
14:32missing, it won't let you continue, all
14:34right? I’m just going to enter some
14:37data here so it lets me move forward,
14:39but obviously, you should fill it all
14:41out as accurately as possible, okay?
14:45Note that once you've filled it in, the
14:47entire contract will be generated
14:49automatically, all right? Perfectly
14:52formatted, ready to be created and sent
14:55for signature. But what if there’s a
14:58clause from your yes/no answers that
15:01you aren’t entirely convinced by?
15:04Well, you have the option right here to
15:06review every single clause. You can
15:10even ask it to explain a clause if
15:12you're not sure what it means, or if
15:15you want to modify it to protect or
15:18balance it for either party. In case
15:21you feel it's a bit lopsided. So, in
15:24that sense, you’ll be able to have a
15:27truly customized contract, even if the
15:30initial questions might seem a bit
15:32generic. Beyond the yes or no, you’ll
15:35be able to personalize it exactly as
15:37you need. Once everything is clear and
15:41you have the clauses just the way you
15:43want them, you come here, click to
15:46create signature links, and it will
15:48generate two links: one for you as the
15:51service provider and one for the client
15:53, okay? You can open it here and add
15:57your signature, all right? You can draw
16:00a squiggle here or type your first and
16:01last name. You must check that you’ve
16:04read the contract, understand its
16:06contents, and clearly agree to sign it.
16:08And once you sign it, your part is done
16:11. And here you can see your copy of the
16:14contract, which, if we scroll down, has
16:17the signature with the squiggle, the
16:19exact date and time, and in this case,
16:22a unique identifier is also generated
16:24at the top, an encrypted 256 SHA key
16:26that will also serve as evidence that
16:29this contract is not duplicated, copied
16:31, pasted, or tampered with in any
16:33strange way. Okay, from here you'll
16:37also be able to print and save it. And
16:40as you saw before, you also have the
16:42copy to send to the client. If you go
16:46back to the main page and go to your
16:48documents, here you will have the
16:50different contracts you have prepared
16:52and their status, if they are completed
16:54. In this case, I'm missing the
16:56client's signature, so I can come here
16:58to review it. And in the client section
17:01, this is the link that you would have
17:03to pass to them here. You can't see it
17:06because the browser bar is a little
17:07high, but well, there is a link at the
17:09top that you pass to the client and
17:11they can sign it even from their mobile
17:12phone, it will be displayed without any
17:14issues, okay? Once it is signed, it
17:17will appear as completed like this one
17:18here, and at the bottom, there will be
17:20both signatures with the date and time
17:22for each, okay? With this, your
17:26contract would be fully validated and
17:28it protects both you and the client
17:31with all the necessary legal evidence.
17:35And before finishing, I want to talk to
17:37you about three mistakes I see all the
17:39time regarding these contracts. Mistake
17:42number one is thinking that a contract
17:44scares the client, and that is not the
17:47case at all. What scares them is if you
17:50give them a 20-page contract with fine
17:53print; a contract that is clear and
17:56short conveys professionalism, meaning
17:58it helps you close sales, it doesn't
18:01cool them off. The second mistake is
18:04wanting to push too hard, including
18:06disproportionate penalties, lock-in
18:08periods, or traps in the contract—in
18:11the end, trying to keep what isn't
18:13yours. And yes, you might get the
18:17signature today, but you will be
18:18killing off recommendations from a
18:20happy client tomorrow. Also, keep in
18:24mind that a judge can strike down those
18:26penalties if they consider them abusive
18:29. Mistake three: promising rankings to
18:33close a sale. And we have seen this
18:36before. It is the gateway to
18:38non-payment. What you should promise is
18:41hard work and methodology, but never
18:43promise rankings. Now you truly have
18:47the complete bulletproof vest. Clauses
18:50for your contract plus five extra if
18:53you use Rank Trato. And a signature
18:56with evidence, not just a scribble sent
18:59via WhatsApp. And the best part is that
19:02you can set it up for free right now.
19:06Remember, for the first 500 users, Rank
19:09Trato is totally free, and as you've
19:11seen, in a few minutes you can have not
19:14one, but many contracts for your
19:17clients. Best of all, this protects
19:19your client as well as your business.
19:22I’ll leave the link to Rank Trato
19:24below in the description of this video.
19:28And if you liked the video as much as
19:30the tool, I’d appreciate it if you
19:32left a comment and a like, a thumbs up.
19:36And remember to subscribe to this
19:38channel so YouTube notifies you every
19:40time we upload a video. It might seem
19:43silly, but more than half of those
19:45watching these videos aren't subscribed
19:47, and that’s likely why YouTube
19:49doesn't notify you when we post a new
19:51one. So you know, hit the bell,
19:54subscribe—it doesn't cost anything—
19:56and I hope you find the Rank Trato tool
19:59useful. That’s it, see you in the
20:02next video. Hello. M.

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