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Cómo Encontrar Productos Ganadores de E-commerce en 2025 — Transcript

by Nahuel Ur · 5,875 words · 846 segments · language en · Watch on YouTube

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0:00Hello everyone, welcome to a new video.
0:03On this occasion, in today's video,
0:06what I’d really like to talk about is
0:09a slightly different topic, related to
0:12imports. As I always say, importing
0:15isn't a business in itself, but rather
0:18a way, a path to acquire a product and
0:20get a better price, increase margins,
0:23or start businesses that, even in our
0:25own country, wouldn't be possible
0:27because there’s no strong national
0:30production to favor us. So, in this
0:35video, which is a bit atypical for the
0:37channel, we are going to look at market
0:39research. It’s something I get asked
0:42about very frequently. In fact, I see
0:45many people joining our consulting
0:47program without having a product, not
0:49saying, "Well, I have a product, so
0:52great, I'll go to Nahwe and leverage a
0:54bit of his help to be able to import it
0:57." Many people arrive without having a
1:00product. So, the idea of this YouTube
1:04video, even though market research is
1:07something broad, complex, and
1:09time-consuming that we can't explain in
1:12the depth we usually do in a single
1:14video, is that I want to show you the
1:17easiest, simplest way for you to
1:19research markets, look at products,
1:22define a product, and only then, move
1:24on to importing; along with seeing the
1:27conditions a product should meet. A
1:31product to be considered a good one to
1:33sell in any Latin American country,
1:36because this video is going to be more
1:38specific to all of Latin America.
1:41Although I focus on Argentina, it can
1:43mostly be used throughout all of Latin
1:45America. The idea is for you to walk
1:48away with a product, following the
1:50method and conditions I’m going to
1:52explain, leaving with a product ready
1:54and saying, "This product has a high
1:57probability of selling in my country
1:59and I could potentially import it." So
2:02let’s get to it. And also to clarify,
2:05by the way, that it’s possible the
2:07product you research with the method
2:09I’m about to explain is already in
2:11your country; so you can also leverage
2:13that a bit and, even sell a product
2:15that is already in your country and,
2:16well, get a large number of sales
2:18without even resorting to importing. So
2:21it’s an excellent method, I highly
2:23recommend it. And well, let’s head to
2:26the computer so we can see the method
2:28in more detail. Alright, we’re at the
2:30computer now. I'm going to give a brief
2:34introduction, mostly in case you don't
2:36know me, if you're new to the channel;
2:38if you already know me, well, you
2:40probably know because I usually tell a
2:42bit of my backstory. My name is
2:45basically Nawel, and I’ve been
2:47dedicated to imports and brand creation
2:49for over 6 years. I always like to
2:53focus not on just selling products for
2:55the sake of it, but on focusing on
2:57creating a long-term brand that lasts
2:59over time and, tomorrow, remains as an
3:01asset or can be sold. In fact, I added
3:05some photos here from my latest trips
3:07to China with different suppliers, and
3:10well, I’m not only into imports, but
3:12I'm a huge fan of building long-term
3:15brands, financial analysis, and
3:17distribution channels. I don't like
3:21just sticking to running Facebook ads
3:24and selling as much as I can simply
3:26with disruptive marketing; instead, I
3:28like to set up wholesale distribution
3:31channels, I like to take advantage of
3:33all available marketplaces within the
3:35country in question, and why not? Go
3:39international as well. Right, I
3:44understand that these days, nobody does
3:46things the right way; people only think
3:48about money and not about the long term
3:50. Yes, I see this every day, not only
3:54with the people I talk to, but I also
3:56see it within my consulting program.
4:01It's very common to come across people
4:03today who just want to run ads, focus
4:05on a single product, and try to make
4:07the most money possible. without
4:09worrying about the customer. My
4:12specific company policy and brand
4:14creation philosophy is based on
4:16providing value to the audience. The
4:18audience is fundamental. These are
4:20people who buy from you today, but the
4:21idea is that they buy from you tomorrow
4:23as well. Setting up nationwide
4:25wholesale distribution channels, taking
4:28advantage of all available retail
4:30channels, whether it's Mercado Libre or
4:32physical stores, and placing a lot of
4:34emphasis on repeat purchases. Yes. I
4:38mean, a person who has already bought
4:39from us, if they were satisfied with
4:41the service, they will buy from us
4:42again. So, we have to take advantage of
4:44that. That is future growth; it's
4:46thinking about the future. So, in this
4:48video, we are basically going to talk
4:50about market research, something people
4:53have been asking me about for a long
4:55time, as I mentioned in the
4:56introduction. So, there are different
4:59types of research. We have internal
5:04leverage, external leverage, innovation
5:07in daily use, and leverage based on
5:10needs. Yes, in this video we are going
5:14to talk only about external leveraging.
5:17Within each type or method of market
5:20research, there are different tools to
5:22make it effective. I am now going to
5:26focus mainly on external leveraging
5:28because it is the simplest way for
5:30someone who wants to start importing to
5:32get fast results. Right? So we are
5:36going to rely on external leveraging
5:38and use one of my favorite tools to do
5:41that. There are many tools. In the
5:44consulting program, we show several and
5:47teach how to use them, but this is the
5:50one that works best and provides the
5:53most positive results. So, basically,
5:57external leveraging. What do we mean by
6:00that? We are going to leverage
6:03information available abroad to
6:05discover market opportunities, or
6:07better known as gaps, within our
6:10country. What is a gap? Basically, if
6:13we are in Latin America, we are in a
6:16country where things logically arrive
6:19more slowly. So, why not take advantage
6:22of much more developed or advanced
6:25countries, leverage a bit of
6:27information on what they are selling
6:29there, and try to implement it in
6:31Argentina? So, as you can imagine, to
6:36do this, we absolutely need a tool that
6:38gives us information from these
6:40countries. Well, this is the simplest
6:44way to find products that will boost
6:47our sales. And how are we going to do
6:49it? Exactly with a special tool that I
6:51am going to teach you precisely how to
6:54use. I use it all the time and it is
6:57one of the great tools I utilize to
7:00find new market opportunities, look for
7:02new products to bring into the country
7:05and sell. And also, why not, find
7:08products that are in Argentina but are
7:10not getting the attention or importance
7:12they really deserve. Well, first let's
7:17define what conditions a product must
7:19meet to be considered an external
7:22leveraging item. Right, sales
7:26maximization conditions. This must be
7:30met, these conditions must be fulfilled
7:33, and by sales maximization, I mean
7:35that we can really achieve the maximum
7:38number of sales with that product.
7:40Right? Let's see so you understand a
7:43little better what these conditions are
7:44. Preferably, the product should not be
7:47in your country. We can use tools like
7:50Mercado Libre or Amazon. Basically, now
7:53when we look for a product and find it,
7:55we are going to verify that the product
7:57is not already being sold on Mercado
8:00Libre or Amazon, if you are in another
8:02country. Specifically in Argentina,
8:04Mercado Libre works very well. If the
8:07product is already being sold on
8:09Mercado Libre, we must ensure that its
8:11sales level is very, very low, very low
8:13. Or that there is only one seller, or
8:16if there are two or three sellers, that
8:18the sales volume is very low. Right.
8:21Next, number two, we have to think and
8:24reason if there is a market for it,
8:26that is, for the product itself. This
8:28is very important. How do we reason
8:31this out? Basically by asking ourselves
8:33the following questions. Do people in
8:35our country have the purchasing power
8:37to be able to buy that product? Can
8:40people afford the luxury of buying it?
8:43Is there a large market segment that
8:46could buy our product? For example,
8:51there is a very famous brand abroad
8:53that you probably know, which are
8:55desktop robots that you can interact
8:57with all the time and are emotional,
8:59right? You can pet them and they smile,
9:03they interact with the person using
9:06them. But what happens? For this type
9:09of robot, there is a huge market in the
9:11United States and there is also a
9:13market in Argentina. Yes, we cannot
9:15deny that there is a market in
9:17Argentina. In fact, it is a product
9:19that went very viral in a short period
9:22of time. But what happens within our
9:25market, within Argentina? People cannot
9:28afford the luxury of buying it because
9:30it is not a basic necessity product,
9:32something one would say: "I need this
9:33for my life." Added to that, the
9:37purchasing power isn't enough for
9:38people to buy a product that you might
9:40have to sell for $ 300. So, that is the
9:44reasoning we have to do. Right. If it
9:48is a product that can be sold with
9:50others as an accompaniment, even better
9:52. The idea is to create a long-term
9:55brand. If we sell a product that is
9:58just the product, but we don't have
10:00other products to accompany it, what
10:02will happen? It will be very
10:04complicated to keep the customer in the
10:07long term. If we sell a product and
10:10have no way to later sell to that same
10:13customer again, it is no use for
10:15building something long-term, which is
10:18precisely the idea of what we teach and
10:20try to implement day by day with our
10:23own businesses. So, this is fundamental
10:27, added to the fact that we are going
10:30to look for that product we are going
10:32to sell to be sold along with other
10:34products at the same time, so that when
10:36people buy from us, they don't just buy
10:38that one product, but take other
10:40products as well, whether they are
10:42accessories or other types of
10:44complementary products, or we can make
10:46an offer or gift bundles. And then,
10:51what we are looking for is a high sales
10:53volume abroad. If we know we are
10:57researching products in the United
10:59States to sell in our country, in Latin
11:01America, and we see that in the United
11:03States, being a country with so many
11:05inhabitants, there is such a low sales
11:07volume for that product, it will
11:09logically be complicated for it to sell
11:12in Argentina, in Latin America, right?
11:15Okay, next we have the financial
11:18conditions. First financial condition:
11:22the purchase price has to be as low as
11:24possible. When we go to research that
11:27product in China, or whether we find it
11:30in our local market and want to sell it
11:32, we have to ensure the product has the
11:35lowest price possible and that the
11:37perceived value—that is, if I look at
11:39the product without knowing the price
11:41I'm buying it for—is also as high as
11:44possible. Okay, this is very common. An
11:48example of this is jewelry. Jewelry in
11:51China can be obtained very cheaply, but
11:53the perceived value is very high. You
11:56can sell it at a very high price. The
11:58perceived value it has is high. The
12:01second question we can ask ourselves is
12:03: can a long-term distribution channel
12:05be built for that product? Can we build
12:08a wholesale distribution chain in our
12:11country for that product? For example,
12:14jewelry can easily be distributed
12:15throughout the entire country. You can
12:17be a jewelry wholesaler. So, if there
12:20is a market, makeup or a line of makeup
12:23could also be an option. So, we have to
12:26evaluate this. Precisely an impulse buy
12:29, as they call it in Argentina, a
12:32simple gadget. Imagine that you can
12:35sell it as a hot item, you can sell it
12:37quickly, but you cannot build a
12:39distribution channel for just a gadget
12:41or something or an accessory. Right?
12:44And then we have the import condition,
12:47which obviously any product can be
12:49imported, but we have, I mean, ideally
12:52we have to meet these conditions. The
12:55first is that the lighter and smaller
12:56it is, the better. This opens the doors
12:58to importing it by air more quickly. If
13:02you want to know more about this, I
13:04have videos talking specifically about
13:05the air shipping method, so I advise
13:07you to go and watch them. And the other
13:11one not written here is precisely the
13:13non-intervention criterion, which I
13:14also explain in other videos. Basically
13:18, it's about ensuring that the consumer
13:20who is going to buy that product from
13:22us is not at any risk when using it.
13:25For what reason? Basically, first for
13:28consumer safety, and secondly, those
13:30types of products have interventions
13:32and are more complicated to import. So,
13:36right, now that we know the basic
13:37conditions, let's go to the tool. The
13:40tool is called Winning Hunter and it is
13:42a tool based on advertiser statistics
13:45and sales volume. What we are going to
13:48do is leverage the information
13:51available on the Facebook and Instagram
13:53platforms and review a bit of what
13:56advertisers are doing in the United
13:58States, Australia, and Canada. We can
14:01evaluate a lot of countries. Obviously,
14:04we aren't going to look at what
14:06advertisers are doing ourselves or
14:08search for advertisers; that would be a
14:10huge problem and a huge job. So, we are
14:13going to use a tool called Winning
14:15Hunter, which is written here. We are
14:18going to learn how to use it. Let's go
14:20to the tool. We are already on the
14:22Winning Hunter dashboard and we are
14:24going to understand a bit about how the
14:27tool works. Basically, it is important
14:30to highlight that what this tool does
14:32is collect information from many
14:34advertisers who are running ads on the
14:37Facebook Ads platform and Instagram as
14:39well, of course. And we are going to
14:42set different filters. We are going to
14:44understand how each filter works. The
14:46first thing we are going to do is
14:47choose the country. Here we will choose
14:50a country, preferably one we know has
14:52high sales volume and is more advanced
14:54than our own. This way, we can extract
14:57some information on what is working in
14:58that country. For example, we are going
15:00to choose the United States. Under
15:02website, what we are going to do is
15:04choose Shopify. Why are we going to use
15:06Shopify? Basically because Shopify is
15:08the e-commerce platform for brands most
15:11used in the United States. So, here we
15:15always choose Shopify so that the tool
15:17understands that we want to search for
15:20advertisers who are running ads and
15:23taking the people who see the ads to
15:26Shopify, to a page made with Shopify.
15:29For the language, we are going to
15:31choose the native language of the
15:33country we are evaluating, in this case
15:35, English, because we are looking at
15:36the United States. Here in Active sets,
15:40you will put 30. You will ask me, "Naw,
15:44what is an ad set?" Why are we using
15:46this filter? Basically, ad sets mean,
15:50loosely speaking, the number of ads an
15:53advertiser is running on the platform
15:55for the same product. Yes, the
15:59explanation is actually a bit more
16:01complex, we'll leave that for another
16:02video that deals more with ads, okay?
16:06But basically, the more ad sets an
16:08advertiser has, the more it signifies
16:10they are investing more money in
16:12advertising for that product. So,
16:16we’ll put 30 here. Then here, notice
16:20that in sort, we can choose different
16:22options. I’m going to choose found
16:25date, which basically would be the date
16:27it was placed, or rather, let's say,
16:29when they found that ad. Yes, the last
16:32time that ad was seen. So, basically,
16:35by filtering this way, the first ads
16:38that will appear for us are the newest
16:42ones possible. Here we can also choose
16:46others, for example, winners, which
16:48means these winners would be ads that
16:50have been running for a long time
16:52consistently. If we want, we can choose
16:56trending, which basically would be ads
16:59that have been getting a lot of
17:01interaction lately, but we are going to
17:05choose found date. Then here we can
17:07also choose if they are scaling them or
17:10not. I mean, if we set it to only bring
17:13us upscaling only, those would be ads
17:15that are investing more money in
17:18advertising. We’ll leave it as
17:20default. Under Media Type, we can
17:23choose the ad format, videos, images.
17:25I’m going to set it to videos. You
17:27can try it out. Generally, when we look
17:29for textile products like clothing,
17:31images are usually used more. So we
17:33could even leave it blank and let it
17:35bring us everything. I’m simply going
17:37to leave it on video. For this one, we
17:39don’t choose anything. And here in
17:40niche, nothing either. Then in Ad
17:42Creation Date, we’ll choose the last
17:45two to three months. There we go. And
17:50with this, we’re all set. Here we are
17:52going to apply. What’s going to
17:53happen now? It will bring us a bunch of
17:56ads with the filters we chose, and we
17:59can make decisions based on the
18:01information we have. Now you’re going
18:04to tell me, "Well, okay, but tell me
18:06what information I need to look at here
18:09, because so far the tool seems a bit
18:11complex, but well, it’s just learning
18:14how to use it and moving forward with
18:16that." Let’s look at an example.
18:18Let’s see this specific product,
18:21which basically we’ll put on mute
18:23here. We can see, let’s fast forward
18:27a little. Look, you can see a person
18:30who forgets their phone on the train,
18:33on the subway, and what they do when
18:35they forget it is, using the same
18:38headphones they're wearing, they tap
18:40them and it automatically calls the
18:42phone. So it's a way to find the phone
18:46quickly, right? To communicate with the
18:49person who found it and be able to meet
18:50up with that person, right? We aren't
18:53going to evaluate this specific type of
18:55product because it's surely expensive
18:58and won't meet the requirements. We're
19:01going to evaluate other types of
19:02products as we find them, but what I
19:04want you to see is that this is in
19:05green. This is a good sign. Yes, it
19:09basically means the advertiser has been
19:12spending money on ads for quite some
19:14time. So it's a good sign. And the next
19:17thing we're going to look at is here,
19:19in "view details." We're going to check
19:22that this curve here is upward-trending
19:24. Take a look at what it says here. Ad
19:26set amount. It's telling us the number
19:29of ads this advertiser has been running
19:32over time. Notice that they started
19:35running a few and then started
19:37increasing the amount to 49, 28, 30.
19:40This means that in a short period of
19:42time, this advertiser increased their
19:45number of ads, meaning they are
19:46investing more money in advertising and
19:48trying to scale the product. That is a
19:51very good sign. Knowing this, what
19:54we'll do is scroll a bit and find some
19:56products that meet the requirements.
19:59Okay, perfect. After scrolling for
20:02about 10 minutes, we found some
20:04products, and I mainly marked them so
20:06you can see, let's say, the difference
20:08between a product that could actually
20:10sell and one that probably won't. For
20:14example, we have this product that
20:16meets the conditions I explained to you
20:18. Let's go to "view details." Notice
20:20that this shows up in green. Let's go
20:22to "view details." So, we see that the
20:25product has potential. But, what
20:27happens? We start looking at what the
20:31product actually is and we see it's
20:34some sort of chemical meant to polish
20:37or improve the condition of golf clubs.
20:42So, I position myself in the Argentine
20:44market and think, is there a market for
20:47this product? And the truth is, no. The
20:50number of people who play in Argentina
20:52—I'm not saying it's low, but it's a
20:53small market. This is a product more
20:55for selling in the United States. So, I
20:58have to be able to think if there is
21:00really a market for this product in the
21:02country where I live. If golf is a, is
21:07a sport that is played a lot in your
21:09country, well, it's a good condition to
21:11analyze it, but specifically not in
21:14Argentina. So, this would be a product
21:17that, even though it has a high sales
21:19volume in the United States, I wouldn't
21:22consider it. Also, since it is a
21:24chemical, it could potentially be
21:26dangerous for the consumer. So, it is
21:29most likely that to import this product
21:31, it would have some type of
21:32intervention. Now, if we go, for
21:35example, to this product, okay? Notice
21:38that this type of product is a watch.
21:41Even though it's in red here, I can see
21:44the details and I can see that there
21:46was a scaling. Right? I mean, notice
21:49that it went from one and went up to 59
21:52, 48. There was a scaling here. The
21:54advertiser invested more money in
21:57advertising. So, notice the following.
22:01This product is a small product, it's a
22:04light product, it's also a product that
22:07one can have many models of watches, so
22:09people can buy you more than one watch
22:12or buy from you again tomorrow. We see
22:17that they are scaling it, we see that
22:19probably, we'll see it in a little
22:21while, this product is cheap in China
22:23and we can sell it expensive because
22:25it's a piece of jewelry. Yes. So we see
22:29that the product begins to meet the
22:32conditions we want. So another thing we
22:35are going to do once we find one of
22:38these types of products, we are going
22:40to click here on Trackstore in this
22:42function and basically when we press
22:45this function it will take us to
22:47another tool within Winning Hunter. We
22:52go here to the link that appears
22:54automatically, we are going to delete
22:56and leave only the clean link and we
22:58are going to click on this button,
23:00start tracking. Once it finishes
23:02loading, the store in question will
23:04appear. Here what we are going to do is
23:07click on the store. Lola Rose is its
23:11name in this case. And here, look how
23:15interesting, the sales volume they are
23:17having will appear. Yes, look, October
23:208th, 13 orders, $ 1,600. Here they had
23:25a peak of 76 orders. Here they had a
23:28maximum peak of 172 orders, $ 21,000
23:31billed in one day. So, here we are
23:34verifying that this brand is doing
23:36quite well in the United States. The
23:38sales volume is high. So, what we're
23:42going to do now is open the store by
23:44clicking this button. We'll open it in
23:48a new tab. Here we can see the store.
23:53So, take a look at the following. Going
23:56back to the Word presentation I made,
23:59we can see that people have the
24:02purchasing power to buy it easily. A
24:06watch always sells, and even more so if
24:08we can offer a moderate price. Yes,
24:11people can afford the luxury of buying
24:14it. And well, this parameter here is a
24:16bit in doubt. Yes, the reality is that
24:19in a crisis, people aren't going to buy
24:22a watch. But well, it's also arbitrary,
24:25because one would think that clothing,
24:27for example, is a basic necessity; but
24:30if you sell relatively expensive
24:32clothing, people won't afford the
24:34luxury of buying it in times of crisis,
24:37and yet, we can show that they do buy
24:40it. There is a large market segment
24:43that could buy our product. Yes,
24:45exactly. It's a watch that is exclusive
24:47to women. Any woman could buy it. What
24:51we would have to evaluate is the age
24:52range, but regardless, there is a large
24:54market segment that can buy our product
24:56. It's a product that can be sold
25:00alongside other products, we already
25:02talked about that. It has a high sales
25:06volume abroad. We're talking about $
25:08260,000 in the last month. That amount
25:10billed is a high volume. Financial
25:13conditions. The purchase price must be
25:16as low as possible and the perceived
25:18value as high as possible as well. The
25:20perceived value is extremely high. Now
25:23we are going to check the purchase
25:25price on Alibaba or 1688, which is what
25:27I recommend the most. Import conditions
25:31. The lighter and smaller, the better.
25:33This opens the doors to import it by
25:35air more quickly, exactly. In other
25:38words, it's light and it's small, it
25:40can be imported by air. And also the
25:42second condition that isn't written
25:43here. it is also met because it's not a
25:46product that affects the consumer. So,
25:48it's unlikely to have any intervention.
25:51Okay, let's see how much a product like
25:53this costs us on Alibaba. We simply
25:57open the product in question. If I'm
26:00not mistaken, it was this one or one
26:01similar. Let's go instead to this one
26:04which is even more similar. And what we
26:07are going to do is, look, they are
26:08selling it for $ 19. Let's see how much
26:12we can get something for in China that
26:14is the same or similar. For that, we
26:18use the 1688 extension, the Ali Price
26:20shopping assistant. Remember that you
26:24can find this simply by searching
26:26Google for the Ali Price shopping
26:28assistant for 1688. We can then install
26:32the extension. Once we have it enabled,
26:36we just come here, right-click on the
26:38image in question, shopping assistant,
26:41search by image. Let's let the tool
26:46work and search for the product in
26:48China for us. And here products start
26:51to appear; if they aren't identical,
26:53they're similar, or rather, it's
26:55exactly the same one. And we can see
26:59the prices a bit, the price range, and
27:01obviously, this will heavily influence
27:03the quality. One of the problems this
27:05product has is that we need something
27:07of good quality. So, since we really
27:11see such a variety of prices and a
27:12difference in quality, we'll have extra
27:14work when we want to source this
27:16product in China with our trader to
27:18evaluate the qualities a bit. That is a
27:21big disadvantage of this product, but
27:23it does meet all the other conditions.
27:26We see, for example, here that there is
27:28one that is the same and it is $ This
27:31one is also the same, identical, and
27:33it's 26. Yes, we would have to evaluate
27:35a bit what the difference is. Yes, but
27:38we can also see that, for example, this
27:41seller, this 1688 listing has 102 sold
27:43in the last 30 days and the repurchase
27:46rate is 20%, meaning 30%of the people
27:48who buy the product come back to buy
27:51again. Then we have this seller as well
27:55, which is not the same product, but
27:57well, it's something similar and they
27:59are selling it at 5.23 and the
28:00repurchase rate is very high. It's a
28:02good option. Yes, for example, I
28:05wouldn't trust this one here, because a
28:08watch at 2.72 is very cheap, so I don't
28:10know if I would trust it that much.
28:14Here we have one at 1.12, it also has a
28:17high number of sales. I honestly don't
28:19know if I would trust the selling price
28:21that much. This would be a matter of
28:24sending the links to our trader.
28:26Remember that if you don't know what a
28:28trader is because you just met me, on
28:30my YouTube channel I have a bunch of
28:32videos explaining how a trader works,
28:34what they are for, how they facilitate
28:36things for us in China, and why I use a
28:38trader instead of buying directly
28:40through Alibaba. So, remember, let's
28:44take, for example, this model that is $
28:49open it, and we are going to look a
28:52little bit at the product images on
28:551688. We see that it is almost similar,
28:57yes, it is almost similar to the
28:59product in question. Look, it has the
29:02same, it is the same product, it is
29:05exactly the same. It's the same product
29:09. So, now that we have the product here
29:12, all that's left is to talk to our
29:14trader and say, "Please, get me a price
29:17." First, get me a better price. "And
29:20secondly, please verify the quality for
29:22me as well." Or ask for a sample, even
29:25if we want peace of mind, we can tell
29:27them, "Hey, please buy us a sample."
29:30Obviously, they will charge us for it,
29:32right? But we can request a sample and
29:34ask them to ship it to our country, or
29:36in that case, we can also ask them to
29:38send it to our freight forwarder and
29:40handle it with our own freight
29:42forwarder. Also, remember that a
29:45freight forwarder, if you want to know
29:47what that is, I have videos explaining
29:49it, and in our consulting service, we
29:52provide our own contact, our freight
29:54forwarder, who must be a person or a
29:56company that is highly trustworthy.
29:59That is important, guys. Good, now that
30:02we have found the product, it would
30:04simply be a matter of following the
30:06step of going to the trader and trying
30:08to obtain it to import it to our
30:09country. In the meantime, now that
30:12we've checked this, let's go back to
30:14the previous page. We go back to the
30:16previous page and we also have, for
30:18example, this product. Notice that it's
30:24a baby shoe. It's really great,
30:26honestly. I mean, it's a product that
30:28is easy to put on. It looks comfortable
30:32, it's ideal for kids to walk in. So,
30:36look, it also happens that it meets the
30:38conditions. This must be super
30:40lightweight, it shouldn't weigh almost
30:42anything. We can build a long-term
30:44brand, I mean, we can buy many models,
30:47different colors, and customers can
30:49choose us again. That's fine. Let's see
30:52, the baby niche isn't a niche with
30:54high purchase recurrence, right? I mean
30:56, it's only for the period when the
30:58baby is small, but we have new
31:00customers all the time, babies are born
31:02all the time, so we have business for a
31:04while. And if we can offer many models,
31:07it's most likely that when someone sees
31:09our advertisement and gets to know our
31:11brand, they will buy more than one
31:12model from us, right? so the baby can
31:16use different colors. If we can offer
31:20different qualities or new products
31:22within the same niche, they will
31:24probably buy from us too, and we can
31:26easily set up a distribution channel
31:28for this product, find many sellers
31:30within our own country, we can sell it
31:32in different markets, so it's a very
31:34good option. What can we do now? We can
31:39perform the assessment we've been doing
31:42, study the scaling a bit. Notice how
31:44they have been scaling it continuously.
31:47We can also evaluate the sales level a
31:49bit. We can do, uh, several things here
31:55, but, well, that is basically the
31:58procedure we have to follow
32:00continuously to find new products.
32:04That's how it is. Yes, this is one of
32:05the methods. There are other methods
32:07basically, as I explained at the
32:09beginning, but this is what we have to
32:11do. Once we verify that we meet all the
32:15conditions, what we are basically going
32:18to do is what we saw at the beginning:
32:21conduct a study through 1688, look at
32:24the prices and, with a certain average
32:27price and seeing that the ideal import
32:29conditions are met, we can contact our
32:32trusted trader. It is important to
32:36emphasize that the trader can buy
32:38samples and check the quality for you.
32:41Yes, or ask them to send them to you,
32:43buy different samples. I repeat, if you
32:46don't have a relationship with the
32:47trader, or you just met them, they will
32:49charge you for those samples. It is
32:51very important to highlight that. Also
32:55remember that if you need a trusted
32:57trader, you can count on ours in our
32:58consulting program. And basically I
33:02recommend you start by buying a small
33:04quantity until you validate the product
33:06at the beginning. If you are just
33:08starting out, you aren't going to go
33:10buy 1,000 units of this watch. You will
33:13place a small order of how much, and
33:15more or less you will try to spend
33:17about $ 300, $ 400 at first, simply to
33:20be able to validate the product. Yes,
33:23we explain and try to preach another
33:25way within e-commerce, which is
33:27basically with leverage, with
33:30validation even before placing the
33:32order. But hey, if you are directly
33:34here because you want to import a
33:36product, this is the way. Yes, you
33:39place a $ 300 order, take it to your
33:40country, set everything up, start
33:42selling it, see how it moves, and only
33:44then do you go out and make an even
33:46larger order. Alright guys, I hope you
33:51liked today's video. So, so well, this
33:54is the whole procedure with this tool,
33:56with Winning Hunter. And well, you were
34:00also able to see a bit of the
34:02conditions that we look at for this
34:05market research method, external
34:07leverage. Then there is internal
34:11leverage, innovation in daily use, and
34:13needs-based leverage, which we keep
34:16more limited for our e-commerce
34:18consulting. Surely later on we will
34:22make an occasional YouTube video,
34:23especially on needs-based leverage,
34:25which is the latest thing in the market
34:27and absolutely nobody is doing it, and
34:29there are great opportunities.
34:33Alright, guys, to wrap things up, there
34:36you have it; that is one of the
34:38processes we use to conduct market
34:40research. As I explained in the video,
34:44it's always about leveraging a bit of
34:46information from other countries that
34:48are usually a bit more advanced than
34:51Latin America, from which we can get
34:53great product ideas to sell. And we
34:56also saw, of course, how to do a little
34:58research in China to find the best
35:01possible price and, well, always
35:03stressing the importance of working
35:05with a trader. So, remember, if there's
35:09anything you didn't understand, whether
35:12it's the import process, a trader, or
35:14how to move a product we buy from China
35:17to your country in Latin America,
35:19remember I have a bunch of videos on my
35:22channel explaining the process from A
35:24to Z and talking specifically about
35:26topics as important for cost reduction
35:29as working with a trader or a freight
35:31forwarder. So, well, as always, I
35:35appreciate you all a lot. Remember that
35:38if you need more personalized,
35:40professional, hands-on help, or simply
35:43guidance, we have our e-commerce import
35:46program, so there is a link to my
35:49personal WhatsApp in the description;
35:51you can write to me there, and I'm at
35:54your disposal for whatever you need.
35:58Remember, any questions you have can
35:59also go in the comments. I try to
36:01answer as much as I can whenever I have
36:04the time. Sending you all a big hug and
36:06, as always, thank you very much.

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