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Bulgari - Worlds most Luxurious Brands: History, Jewellery, Handbags, Fragrances and Resorts — Transcript

by Superluxe · 3,511 words · 560 segments · language en · Watch on YouTube

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0:00bulgary is the epitome of a luxury
0:02Powerhouse a global icon that spans the
0:05Realms of Fine Jewelry High fashion and
0:08Hospitality despite this broad reach it
0:10still maintains an air of
0:13exclusivity so what makes bulgary one of
0:16the world's most luxurious
0:18Brands adored by the world's biggest
0:20stars for many decades bulgary sits at
0:23Top Every major celebrity's wish list
0:26when it comes to Red Carpet jewelry and
0:28awards night accessories their High
0:30jewelry and watches are coveted amongst
0:32the world's most prominent luxury
0:34Shoppers the Brand's reputation for
0:37Italian Excellence with exquisite
0:39craftsmanship also extends into leather
0:41goods wury has made handbags since the
0:441940s focusing on luxury evening bags
0:47and including day bags in more recent
0:49years Additionally the Maison dominates
0:52the fragrance industry having launched
0:54its debut scent bulgary OA o vert in
0:581992 and as if all of that Excellence
1:01wasn't enough of a feat the brand offers
1:03some of the world's highest quality
1:05luxury resorts in locations such as
1:07Milan Paris and Beijing so how did this
1:11luxury giant come to
1:15be in 1884 soar Ro bulgary founded the
1:19brand after immigrating to Italy from
1:21Greece he was a highly skilled silver
1:23smith and had been taught by his father
1:25in their family business little did he
1:27know the Maison he founded was to become
1:29become one of the oldest in Italy
1:32today soer rois made a name for himself
1:35creating unique pieces inspired by
1:37ancient Rome he named his brand bulgary
1:40as it was the phonetic pronunciation of
1:42his last name the Brand's logo includes
1:45a V where the u sound is pronounced as
1:47this follows the classic Latin
1:50alphabet he looked to Grand architecture
1:53colorful mosaics and coins for his
1:55guidance in the 1950s everyone from
1:59Italian ility and American socialites
2:02developed a liking for bulgar
2:04pieces Elizabeth Taylor Audrey heurn and
2:07Jessica Langs sported bulgary jewelry
2:10regularly in their social lives and on
2:12set whilst filming Classic Hollywood
2:14films like Roman Holiday King Kong and
2:17Cleopatra cultural influencers such as
2:20Andy Warhol were frequent visitors too
2:23for me calling at bulger's shop is like
2:26seeing the best exhibition of
2:27Contemporary Art
2:30lvmh acquired bulgary in 2011 for €3.7
2:34billion EUR which was roughly equal to
2:365.2 billion at the time this was a move
2:40intended to enhance lvmh's jewelry
2:43business whilst broadening its exposure
2:45to Emerging Markets the acquisition
2:47enabled bulgary to benefit from lvmh's
2:50vast Global retail Network and improve
2:53their margins through Savvy cost sharing
2:55it would also help bulgary scale their
2:58Handbags and accessories business whilst
3:00empowering lvmh to close the jewelry gap
3:03between them and Richmond who own
3:06Cartier the house of bulgary is made up
3:09of four major categories jewelry bags
3:12and accessories fragrances and hotels
3:15and resorts the jewelry category is made
3:17up of High jewelry Fine Jewelry
3:20engagement and wedding and watches High
3:22jewelry differs from Fine Jewelry
3:24because it is entirely focused on the
3:26Artistry these are highly elaborate
3:29detailed extravagant pieces produced by
3:31expert Craftsmen usually price on
3:34request and exclusively available to
3:36their most important cantel for this
3:39reason it is usually more expensive and
3:41more difficult to obtain their High
3:43jewelry pieces Fine Jewelry is still
3:46exquisitely beautiful and made of the
3:48finest materials of course but perhaps
3:51better suited to occasion and day-to-day
3:53use rather than a red carpet
3:57appearance the business achieved
4:00International Fame in the 1930s the
4:02American businessman Robert Layman and
4:04Frank J G were among the many well-known
4:07customers of bulgary which also designed
4:09a diamond tiara for the wedding of
4:11Prince Alberto of Italy and Princess
4:13Marie Jose of Belgium with its name and
4:16Global visibility On The Rise bulgary
4:19was able to deliver some of its most
4:21iconic jewelry designs to
4:23date three ideas are frequently
4:25portrayed in a bulgary jewelry
4:27collection nature ancient Rome and color
4:31any Bulgari jewelry collection is likely
4:33to reference floral motifs feature rare
4:36gems and lines or Engravings that are
4:39influenced by ancient Roman architecture
4:42many of these patterns continue to
4:43appear in today's Collections and are
4:45globally recognized icons in their own
4:52right one of bulger's most popular and
4:55enduring designs is the tromino which is
4:58Italian for small trumpets it debuted in
5:00the early 1930s and captured the
5:03appetite for glamour of this era due to
5:05the influence of Hollywood this design
5:07features a large and prominently
5:09displayed gemstone and a wide band of
5:11PVE set diamonds that transitioned into
5:14a line of baguette cut Stones the 14
5:17karat Burmese Ruby which was sold by
5:19Christies in Geneva for
5:228235 Swiss Franks in 2017 is a prime
5:26illustration of this Timeless design
5:28Elizabeth Taylor acquired one of the
5:30most recognizable tromino rings in 1971
5:34it features a Sugarloaf shaped Sapphire
5:36with a weight of almost 25 carrots that
5:39brought in
5:40$866,000 at christe's in
5:452011 it is impossible to talk about
5:47bulgary without mentioning the centi
5:50although it was created in the 1940s it
5:53gained notoriety when Elizabeth Taylor
5:55wor it in the 1962 film Cleopatra since
5:59then it has been reinterpreted in the
6:01form of jewelry such as bracelets
6:03watches and necklaces all of which
6:06feature a figure that coils around the
6:08wearer's body the serpent was a symbol
6:10of renewal due to the way snakes shed
6:13their skin ancient Greek culture revered
6:15snakes as stewards of rebirth and
6:18regeneration although bulgary created
6:20several stylized coiling serpents in the
6:22late 1940s it took over a decade for the
6:25technique to be mastered the bulgary
6:28serenti bracelet EX extraordinary
6:30watch's flexibility was due in large
6:32part to the white gold or steel spring
6:34that was concealed within the metal
6:36bands of the tubogas coil nearly all of
6:39the initial 1960s models had heads and
6:42tails set with diamonds and were
6:43constructed of yellow gold with its PVE
6:46set Diamond Head and emerald eyes
6:48Elizabeth Taylor's bulgary serpente
6:50bracelet watch from Cleopatra
6:52established the standard for a number of
6:54replicas that were produced in the years
6:56that followed the serpent bodies can be
6:58made of three three types of gold and
7:01can be embellished with gemstones and
7:03lacquer every scale on a serenti
7:05Mysterio is shaped before being adorned
7:08set with gems and joined to the
7:10following scale ensuring flexibility and
7:13comfort a watch hidden inside the
7:15Serpent's head was a common feature of
7:17serpenti bracelets the hinged cover can
7:20be lifted to show the dial the dials for
7:22these watches came in a variety of
7:24designs while the movements were
7:26supplied by renowned watchmakers like
7:28jeru cultra Vashon Constantin or ordas
7:37P one of the few designs that has not
7:40been copied by other companies is the
7:42manete jewelry collection of coin set
7:44necklaces bracelets and earrings it
7:48remains one of bulger's most popular and
7:50recognizable collections Roman coins
7:52served as inspiration for the manete
7:55collection and the more recent b01 which
7:58is shaped like the Coliseum designed by
8:00world-renowned architect Dame zahar
8:02Hadid the Bulgari logo is etched on both
8:05sides of the Ring which is the most
8:07recognizable b01 design it features rims
8:11at the top and bottom its Central shaft
8:13can be composed of a variety of
8:15materials and is frequently spiraled
8:18there are numerous ancient examples of
8:20coins being used in jewelry throughout
8:22the bantine era until now so this
8:25concept is not new but bulgary used an
8:28Athenian tetr dra
8:29a silver coin equivalent to for dramy
8:32from around 420 BC with the head of
8:34Athena on one side and an owl
8:37representing knowledge on the other or a
8:39tetr drao with a head of Alexander the
8:41Great to honor the Founder's Greek
8:49Heritage with the glamour of the 1980s
8:52came a fresh appetite for fashionable
8:54yet easy to wear jewelry the par and
8:56Tessy range which translates to brackets
8:58or paren syis was powerful distinctive
9:02and versatile so suited the fast-paced
9:05Lifestyles of the Rich and Famous of
9:07this era well in 1982 wolger delivered
9:11the first parent Tessy pieces made up of
9:14modular elements that could be adjusted
9:15to different
9:23sizes bulger's visual approach set the
9:26standard for dramatic jewelry designs
9:28and the use of many color combinations
9:30most Jewelers at that time focused on
9:32Bland designs that featured many high
9:35value Stones rather than giving the
9:36customer a visual Feast bulgary changed
9:40this in the 60s bulgary developed a line
9:43of jardino brooches that allowed the
9:45company to use a variety of color
9:47schemes and gemstone Cuts including
9:49kashon and caliber the period between
9:531955 and 1995 was characterized by an
9:56explosion of color and it is these
9:58classic pieces that are fiercely sought
10:01after at auction today such items
10:03continue to serve as inspiration for
10:05bulgar modern
10:09creations with all of this popularity
10:11fakes did find their way into the market
10:14but an educated and Savvy luxury
10:17collector can spot the telltale
10:20signs authentic bulgary jewelry will be
10:22stamped with an authentic bulgary
10:24Hallmark the Brand's name respective
10:27metal type and made in Italy as bulgary
10:30uses the classic Latin alphabet when
10:32printing their Hallmark the U is
10:34replaced with a V and is written as
10:36bulgary counterfeits can sometime
10:38overlook this spelling authentic rings
10:41are stamped with their respective size
10:43on the inside of the band while fakes
10:45may have a random number printed or no
10:47number at all real Bulgari jewelry boxes
10:51and shopping bags are stamped with the
10:52Brand's name in Gold the outer jewelry
10:55boxes are stamped on the lid while inner
10:57boxes feature stamping on their lid as
10:59well as Inside the Box all stamping will
11:02be clean evenly spaced and easily
11:06legible authentic bulgary jewelry is
11:08always 18K gold platinum silver and
11:12steel Bulgari only uses highquality
11:15diamonds pearls Malachite and turquoise
11:18among other colorful gemstones in their
11:20jewelry poorly cut cloudy or a braided
11:23gemstones are indicators of inauthentic
11:25items counterfeits will weigh less and
11:27feel lighter than their authentic
11:29counterparts the materials used will
11:32fade over time pay close attention to
11:34the Interiors of items such as rings and
11:38watches counterfeit ggary jewelry can
11:40appear unfinished and Rough Around the
11:42Edges authentic B 01 Rings will always
11:45compress and expand when squeezed
11:48whereas fakes cannot as they are made of
11:50a solid piece of metal that has had
11:52grooves etched into it another common
11:55example is the way serpenti rings and
11:57bracelets are made with individual links
11:59that look like scales to make the
12:01jewelry flexible and easy to put on
12:04fakes are also usually made with one
12:06solid piece of metal and so will not be
12:12flexible bulgary is one of the most
12:14well-loved luxury watch brands due to
12:17their award-winning designs and
12:19outstanding craftsmanship although they
12:21are most known for their own in-house
12:23calibers which are the thinnest ever
12:24built and have broken World Records they
12:27are nevertheless able to provide
12:28outstanding functionality for a variety
12:30of useful complications like a
12:32chronograph GMT function or toron the
12:36company didn't start making watches
12:38until the 1940s when they unveiled the
12:40now iconic seeny wristwatch since then
12:43bulgary has put several other
12:45breathtakingly unique models into the
12:47market in Nel Switzerland bulgary
12:51established the bulgary oat allas essay
12:53in the 1980s Gerald genta's self-named
12:56brand was bought by bulgary in 20 000
12:59further solidifying their position as
13:01worldclass watch makers Swiss accuracy
13:05and Italian style coexist harmoniously
13:07in bulgary time pieces despite being
13:10created in Switzerland bulgary time
13:12pieces have a distinctly Italian chic
13:14aesthetic Gerald Genta a well-known
13:17watch designer was the inspiration for
13:19several of the designs specifically the
13:22Octo finisimo line which has frequently
13:24broken records for thinnest chronograph
13:26thinnest toron thinnest Moon phas and
13:29more bulgary uses a variety of materials
13:33in their time pieces including titanium
13:35ceramic stainless steel and gold the
13:38internal motions brought to life using
13:40silicon escapements and other Cutting
13:42Edge movement Technologies bulur has
13:45established a reputation for producing
13:47some of the thinnest watches in the
13:49world thanks to the creation of these
13:51movements and
13:56casings an exciting new chapter in
13:58bulgar dazzling history began in 1992
14:01with the release of their signature
14:03fragrance bulgary o d vert created by
14:07jeanclaude Elena the scent combines
14:09Citrus notes with green tea for a very
14:12refreshing scent that is light delicate
14:14and
14:15sweet OA o vert is beloved for its
14:19calming and refreshing qualities and is
14:21instantly recognizable and favored by
14:24both men and
14:25women M Jasmin Noir which honors one of
14:29F's most treasured flowers is another
14:31popular choice it was created to convey
14:34the alluring dichotomy of a woman who is
14:36both delicate yet powerful and
14:38captivating mon Jasmine Noah which
14:41played out Jasmine's bright lightness
14:43and dazzling attributes launched to much
14:45Acclaim in
14:472011 while the ultra glamorous leem
14:50collection also has a very clear
14:52relationship the bulgar gemstones with
14:54their jewel-like bottles the Omnia
14:56collection with its distinctive link
14:58bottle provides Aromas inspired by
15:01precious stones also Daniela Andria the
15:04perfumer was inspired by the Hues of the
15:07stones which are each in owed to color
15:09light and
15:11emotion renowned perfumer Alberto Marias
15:14has worked his magic on many fragrances
15:17for the jewelry house creating the
15:19radiantly musk powered sensual goldia
15:21which has clear Patra as its Muse
15:24bulger's perfumes really take on the
15:26Brand's opulent character many of the
15:28smells in the Brand's expanding
15:30collection of masculine fragrances like
15:33the 2018 Bulgari manwood Essence were
15:35created by Marias beginning with Italian
15:38Citrus and coriander the scent quickly
15:41transitions to intense components of
15:43Cypress Wood and Haitian vea along with
15:45other cuttingedge Woody extractions that
15:47virtually form a trunk within the smell
15:50at the end a cozy smokiness in the base
15:53or Roots serves as the foundation for
15:55everything the outcome is a robust scent
15:58that clings to your body and skin there
16:01is literally a fragrance for everyone in
16:03the bulgary collection they masterfully
16:06approach fragrance Creation with the
16:07same detail and precision they apply to
16:10watch making and crafting jewelry
16:12Bulgari brilliantly combines
16:14contemporary fragrance styling with
16:19Heritage the Brand's iconic history and
16:22cultural significance heavily influence
16:24bulger's handbag and accessories product
16:27range it stands as is yet another
16:29Testament to their tried and true
16:31craftsmanship if there is one thing
16:33bulgary have mastered it's the unbridled
16:36ability to deliver products that are
16:37entirely Timeless yet feel contemporary
16:40The serenti Motif one of the Brand's key
16:43identifiers now lives a second life
16:45outside the Brand's jewelry and watches
16:48bold Snakehead closures pops of bright
16:50color and a variety of finishes deliver
16:53a diverse range of options suitable for
16:55a broad range of tastes there really is
16:58a bul bag for
17:00everyone the brand produces all of its
17:03leather goods in Florence here each bag
17:06is put together by hand great care and
17:08attention to detail is applied to beach
17:10bag before it arrives with the customer
17:13the snake head is First cast in gold and
17:15then each color scale is made by
17:17precisely applying melted powder to the
17:20proper location where it hardens to a
17:22glassy Sheen before being attached to
17:24the bag the Serpent's Eyes which are
17:27often made from precious stones like
17:28lapis Malachite and rose quartz are
17:31placed individually the bag's structured
17:34shape and minimal silhouette make it
17:36instantly recognizable and a Timeless
17:39classic it effortlessly elevates a look
17:41to deliver a refined sense of prestige
17:44some visible stitching and overlapping
17:46layers add definition the gold shoulder
17:49strap has a chain resembling snakeskin
17:51scales whilst the enamel Snakehead clasp
17:53with striking malachite or Jade eyes
17:56provides the bag's main contrast to its
17:58otherwise understated construction the
18:00bulgary emblem is embellished in gold on
18:03the rear of the bag along with more
18:05overlapping leather layers the bag is
18:07finished with simple piping a lined
18:09interior a leather flap and a lining
18:12made of a combination of leather and
18:14fabric Bulgari bring the same Elegance
18:17raise a sharp attention to detail and
18:19reverence to their luxury leather goods
18:21as they do their Fine
18:26Jewelry venturing into the luxury h
18:28Hospitality business is no simple feat
18:31even for a brand as masterful as bulgary
18:34but like everything they have achieved
18:36they put Excellence at the Forefront
18:38they didn't Focus solely on the building
18:40of a physical space instead they went
18:42about synthesizing centuries of
18:44experience into a rich and tangible
18:46expression of their brand and its values
18:48of excellence and quality they began
18:51their Hospitality journey in their home
18:53country Italy opening the doors to their
18:56very first hotel in the fashion and
18:58culture capital of Milan influenced by
19:00the stylish jet setting Travelers that
19:03frequented the city they set out to
19:05deliver an experience rich in culture
19:07and class soon after London Dubai
19:11Shanghai baliy Beijing and Paris
19:15followed in the end of last year bulgary
19:18opened its seventh Hotel worldwide right
19:20in the heart of Paris in the Golden
19:21Triangle and the announcement plans to
19:24build the hat hotel was back in 2018 why
19:27was it decided that Parris was going to
19:30be the next location for bulgary hotel
19:34well uh it wasn't actually decided as a
19:38as a specific Next Step uh we have a
19:41mandate to create a very small
19:45collection of extraordinary hotels and
19:49therefore with no hurry whatsoever we
19:53comb through opportunities in all the
19:56cities where we want to be which is you
19:59know a dozen to 15 maximum and then when
20:04the right opportunity arises after many
20:07years of searching then we start the the
20:10development plan and it just so happened
20:12that Paris finally opened the last year
20:16and um actually funny enough when we
20:20when we were about to open it just
20:23doomed on me that we were opening a
20:25hotel a bulgary hotel in in the capital
20:30of luxury
20:31Hospitality in the capital of luxury
20:35Gastronomy um in the capital of
20:39jewelry and therefore it has been a
20:42daunting task but we're very pleased
20:45with the results so far so how long did
20:47it take you to find that specific site I
20:49mean there there's a limited number of
20:51sites I would say to to build a hotel
20:53there at this point but how did you find
20:54that specific site well we have a a very
20:57clear idea
20:59of which neighborhood or neighborhoods
21:01in the case of Paris we we want to be in
21:06and then we we look at opportunities in
21:08Paris we've looked at um sites for the
21:12past 15 years easily and uh turn down
21:17many uh because you know this is um if
21:21you really want to do something
21:22extraordinary it has to be perfect um I
21:27I always compare doing a bulgary hotel
21:30like crafting a a jewel and if you if
21:33you don't start from the right
21:35Stone uh then you can be very good at
21:37all the rest but it will never be an
21:40extraordinary Jewel right and so a
21:43unique site has to have the right
21:46address the right characteristics the
21:49right
21:50features and on top of that it has to
21:53have that
21:54immaterial thing that we we call in
21:57Latin the genus Loi the spirit of the
22:01place which is intangible but um you
22:04cannot rationally qualify it but you
22:07either have it or you don't due to the
22:10ostentatious nature of bulger's jewelry
22:13one might assume their hotels would
22:15follow suit however the opposite is true
22:17each Hotel and Resort has its own unique
22:20character influenced by the brands
22:22Italian Heritage and fused with the
22:24local culture and visual identity there
22:27are plans to open hotels and resorts in
22:29Rome Tokyo Miami the Maldives and La
22:33between 2023 and 2025 bulgary seek to
22:37offer the Ultimate Experience in luxury
22:39Hospitality by delivering on Timeless
22:41glamour whether it be a gold Laden pool
22:44silk fabric wallpaper or Michelin star
22:47chefs cooking up taste sensations the
22:49understated Elegance of each property
22:51only furthers the grip bulgary has on
22:54the world of luxury
22:59I had to return it in the morning like a
23:01pumpkin so but it's so beautiful it is
23:05so exciting like putting these pieces
23:08on it's too much it's crazy it's like
23:11something happens when you put the
23:12jewels on you just like get giddy like a
23:14like a a little kid it's
23:17[Music]
23:24magical what I love about buery is that
23:28there's always a little fun um Nuance
23:32that you wouldn't know just by looking
23:34at it
23:35so buuy has been adorning the necks and
23:38wrists of Hollywood stars royalty and
23:41luxury lovers the world over since the
23:431800s today the brand has spread its
23:46ethos of supreme quality and
23:48craftsmanship to more audiences through
23:50compelling new product lines now you can
23:53soak in the Brand's Excellence on a sun
23:55ler in barley wear it over your shoulder
23:58as a lamb skin bag or even Spritz it on
24:01your lapels as you leave for dinner the
24:03brand continues to create new and
24:05inventive ways to introduce luxurious
24:08experiences into the lives of its
24:10customers bulgary remains an enduring
24:13example of what it is to be one of the
24:15world's most luxurious brands
24:19[Music]

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