Building Block Approach — Transcript
Full transcript
- 0:11on this video lecture we will be talking
- 0:13about the building block approach model
- 0:16in network design.
- 0:22So topic outline on this video lecture
- 0:25includes the introduction about the
- 0:27building block approach in network
- 0:29design.
- 0:30We'll be also talking about the
- 0:32traditional network design. Okay. So the
- 0:34building block approach which covers
- 0:37three phases. These are needs analysis
- 0:40which covers geographic scope,
- 0:43application systems, network users,
- 0:46categorizing network needs and the
- 0:48deliverables of the pics.
- 0:51On the second phase, we will be talking
- 0:53about the technology design. This
- 0:56includes designing clients and servers,
- 0:59designing circuits and devices,
- 1:02network design tools and the
- 1:04deliverables of the phase.
- 1:07And the last one is
- 1:09we will be talking about cost assessment
- 1:12which includes request for proposal,
- 1:15selling the proposal to the management
- 1:17and the deliverables.
- 1:19All right. So let's get started.
- 1:23So the objectives of this video lecture
- 1:25is for you to be familiar with the
- 1:27process of designing and implementing
- 1:29the network. So be familiar with
- 1:32techniques for developing a logical
- 1:34network design and developing a physical
- 1:37network design and be familiar of course
- 1:40with the network design principles.
- 1:43All right. So let's talk about the
- 1:46introduction. Okay. So all but the
- 1:49smallest organizations have networks
- 1:52which means that most network design
- 1:54projects are the design of upgrades or
- 1:57extensions to existing networks rather
- 2:00than construction of the entirely new
- 2:03networks.
- 2:05Even the network for an entire new
- 2:08building is likely to be integrated with
- 2:10organizations existing backbone or
- 2:13nonetheless the network design is very
- 2:16challenging.
- 2:20Okay. So the traditional network design
- 2:24follows a very structured systems
- 2:25analysis and design process similar to
- 2:28that used in building the applications.
- 2:32Okay. First the network design meets
- 2:35with a user to identify the needs and
- 2:38application systems planned for the
- 2:40network.
- 2:42Second, the analyst develops a precise
- 2:45estimate of the amount of data that each
- 2:48user will send and receive.
- 2:51Uses this estimate the total amount of
- 2:53traffic on each part of the network.
- 2:57Next is the analysts
- 3:00design circuits needed to support this
- 3:03traffic plus a modest increase in
- 3:05traffic are designed and cost estimates
- 3:08are obtained from vendors.
- 3:11Okay. And finally
- 3:14a year or two years later the network is
- 3:17built and implemented. [clears throat]
- 3:19So this is the traditional network
- 3:22design. Okay. So this traditional
- 3:26process although expensive and
- 3:28timeconuming works well for static and
- 3:32slow evolving networks.
- 3:35So unfortunately networking today is
- 3:38significantly different from what it was
- 3:42when the traditional process was
- 3:43developed. So three forces are making
- 3:47the traditional process less appropriate
- 3:50for many of today's network. So first
- 3:55the underlying technology for the client
- 3:56and server computers networking devices
- 4:00and the circuits themselves is changing
- 4:02very rapidly.
- 4:04So in the early 1990s, mainframes
- 4:07dominates the network. The typical
- 4:10client computer was an 8 MHz 386 with 1
- 4:14MGB of RAM and 40 MB of hard disk space.
- 4:19And a typical circuit was 9,600
- 4:22bps or bit per second mainframe
- 4:25connection or a 1 Mbps LAN.
- 4:29So today client computers and servers
- 4:33are significantly more powerful and
- 4:35circuit speeds of 100 Mbps and 1 Gbit
- 4:39per second are common. We also have this
- 4:4210G or even 100G or 100 Gbit per second.
- 4:48We now have more processing capacity and
- 4:51the network capacity than ever before.
- 4:53So both are no longer scars commodities
- 4:58that we need to manage carefully. Okay.
- 5:01So second
- 5:04you've got network traffic is growing
- 5:07rapidly.
- 5:08Okay. So the growth of traffic is
- 5:10immense. The challenge is not in
- 5:13estimating today's users demand but in
- 5:15estimating its grow uh rate of growth.
- 5:20In the past, network demand essentially
- 5:23was driven by predictable business
- 5:25systems such as order processing. So
- 5:28today, much network demand is driven by
- 5:31less predictable user behavior such as
- 5:34email and the web. Many experts expect
- 5:38the rapid increase in network demand to
- 5:41continue especially as a video, voice
- 5:43and multimedia applications becomes a
- 5:46common place on network. So at 10%
- 5:49growth rate, user demand on a given
- 5:52network will increase by one/ird in 3
- 5:55years. So at 20% it will increase by
- 5:58about 75% in 3 years. So at 30% it will
- 6:03double in less than 3 years. So a minor
- 6:06mistake in estimating the growth
- 6:09or the rate can lead to major problems.
- 6:12With such rapid growth, it is no longer
- 6:15possible to accurately predict network
- 6:17needs for most networks. So in the past,
- 6:21it was not okay. And finally,
- 6:26the balance of cost have changed
- 6:28dramatically over the past 10 years. In
- 6:30the early 1990s,
- 6:32the most expensive item in a network was
- 6:35the hardware or circuits, devices, and
- 6:38servers. Okay? So today the most
- 6:41expensive part of the network is the
- 6:43staff members who design, operate and
- 6:46maintain it.
- 6:48So as the costs have shifted the
- 6:51emphasis in the network design is no
- 6:52longer on minimizing hardware costs
- 6:55although it is important. So the
- 6:58emphasis today is on designing networks
- 7:01to reduce the staff time needed to
- 7:04operate them. Okay. So the traditional
- 7:08process minimizes the equipment cost by
- 7:10tailoring the equipment to a careful
- 7:12assessment of needs but often results in
- 7:16a mismatch
- 7:18of different devices with different cap
- 7:21capabilities and capacities.
- 7:23So two resulting problems are the staff
- 7:26members need to learn to operate and
- 7:28maintain different devices and that it
- 7:31often takes longer to perform network
- 7:34management activities because each
- 7:36device may use slightly different
- 7:39software. Okay. So for instance in
- 7:42reality today in the network so we have
- 7:45the hybrid of different brands and
- 7:47therefore you have to train your staff.
- 7:49Okay. So to operate to configure and to
- 7:52maintain these devices for example your
- 7:54company is using Cisco networks on the
- 7:56core okay and maybe Junifer or HP okay
- 8:03on the distribution
- 8:05and something like uh Dell okay maybe on
- 8:09the access level so today the cost of
- 8:13the staff is one more expensive and it's
- 8:16far expensive than the cost of
- 8:17equipment. Thus the traditional process
- 8:20can lead to a false economy. Save money
- 8:23now in equipment. Okay. So, but pay much
- 8:26more over the long term and staff costs.
- 8:31Okay.
- 8:38All right. So, let's talk about the
- 8:40building block approach now. So, some
- 8:43organizations still use the traditional
- 8:44process of network design. So
- 8:46particularly to those applications for
- 8:49which hardware or network circuits are
- 8:51usually expensive example ones that
- 8:54cover long distances through many
- 8:56different countries or regions within
- 8:58the country. However,
- 9:01many other organizations now use a
- 9:03simpler approach to network design that
- 9:05will be called building block approach
- 9:07or the building block process. So the
- 9:09key concept in the building block
- 9:11process is that networks that use few
- 9:15standard components throughout the
- 9:17network are cheaper in the long run than
- 9:20networks that use a variety of different
- 9:22components on a different parts of the
- 9:24network. So rather than attempting to
- 9:27accurately predict users traffic on the
- 9:29network and build networks to meet those
- 9:32demands, the building block process
- 9:34instead starts with few standard
- 9:36components and uses them over and over
- 9:39again. So even if they provide more
- 9:42capacity that is needed, the goal is
- 9:45simplicity of the design.
- 9:48Okay. So this strategy is sometimes
- 9:51called narrow and deep because a very
- 9:54narrow range of technologies and devices
- 9:56is used over and over again. So very
- 9:58deeply throughout the organization. So
- 10:01the results are a simple or simpler
- 10:05design process and a more easily managed
- 10:08network built with smaller range of
- 10:11components. So let's get into the
- 10:13details of the building block network
- 10:16design. Okay. So in this topic we will
- 10:20focus on the building block process to
- 10:22network design.
- 10:24Okay.
- 10:27And
- 10:28the basic network design process
- 10:30involves three steps that are performed
- 10:33repeatedly.
- 10:34Okay. So these are the needs analysis,
- 10:37technology design and cost assessment.
- 10:41Okay.
- 10:49Okay. So let's talk about the network
- 10:51design here. Okay. So as mentioned
- 10:53earlier, so there are three phases in
- 10:55the network design and these are the
- 10:59needs analysis, technology design and
- 11:01cost assessment. So this process begins
- 11:04with needs analysis
- 11:07during which the designer attempts to
- 11:09understand the fundamental current and
- 11:11future network needs of various users.
- 11:14departments and application. So this is
- 11:17likely to be educated guess at best.
- 11:21Okay. So users and applications are
- 11:23classified as typical or high volume.
- 11:27Okay. So specific technology needs are
- 11:30identified. Example the ability to dial
- 11:33in with the current modern technologies.
- 11:36Okay. So that's part of the needs
- 11:38analysis.
- 11:39Now on the technology design. Okay.
- 11:42Okay, let's talk about technology design
- 11:43here. So, this is the next step. This
- 11:47examines the available technologies and
- 11:49assesses which options will meet users
- 11:53needs.
- 11:55The designer makes some estimates about
- 11:58the network needs for every category of
- 12:01users and circuits in terms of the
- 12:03current technology. Okay. So because the
- 12:07basic network design is general, it can
- 12:10easily be changed as needs and
- 12:12technologies change. So the difficulty
- 12:16of course lies in predicting user
- 12:18demands. So one can define technologies
- 12:21needed. So most organization solved this
- 12:24by building more capacity than they
- 12:27expect to need and by designing networks
- 12:31that can easily grow and then closely
- 12:34monitoring growth so that they expand
- 12:36the network ahead of the growth pattern.
- 12:39Okay. And the last one is cost
- 12:42assessment. Okay. So this is the third
- 12:44step cost assessment. The relative costs
- 12:47of the technologies are considered.
- 12:50Okay. And in reality the team who is
- 12:54responsible for needs analysis is a
- 12:56different team who makes the technology
- 12:59design from the other team who made cost
- 13:03assessment. So we have different teams
- 13:05working on these spaces. Okay. So being
- 13:08an IT professional. Okay. So for
- 13:11instance you are part of the technology
- 13:12design team. So you will be working only
- 13:15under technology design. All right.
- 13:23Okay. So the process then cycles back to
- 13:27the needs analysis. So for instance from
- 13:29the last page presented earlier. So you
- 13:31are already on the cost assessment.
- 13:33Okay. So if there would be some
- 13:35considerations again. So that would be
- 13:38cycle back to the needs analysis which
- 13:41is refined using the technology and cost
- 13:45information to produce new assessment of
- 13:48users needs. So this in turn triggers
- 13:51changes in the technology design and
- 13:53cost assessment and so on. So by cycling
- 13:56this three processes the final network
- 13:59design is settled as shown here. So for
- 14:02instance let's have an example in here
- 14:05under needs analysis basically for
- 14:07instance you need to construct or to
- 14:11upgrade the network or the current
- 14:13network infrastructure of your
- 14:14organization. Okay. And then the
- 14:17technology design team proposes
- 14:20specific brands for instance Cisco.
- 14:22Okay. And then after that after
- 14:25preparing all the specifications on the
- 14:28design on the technology design it was
- 14:30submitted to the cost assessment team
- 14:32and find out or found out that the cost
- 14:35is too high. Okay. So it would cost too
- 14:38much that is why it was forwarded again
- 14:42to the needs analysis team to do some
- 14:44adjustments and refinement. Okay. So the
- 14:47needs analysis team will forward it back
- 14:50to the technology design and
- 14:52consider the comment of the cost
- 14:54assessment team that the cost is higher.
- 14:59Okay. So therefore
- 15:01it will be reconsidered by technology
- 15:03design by proposing maybe
- 15:06a not too technical or it's not too high
- 15:11tech. Okay. So devices. So maybe we have
- 15:14to consider other brands. Okay. So with
- 15:16cheaper costs okay and then it will be
- 15:19forwarded again to the cost assessment
- 15:21team but then if there is a problem in
- 15:24case for instance for the budget okay so
- 15:26we have the budget constraint it will be
- 15:28forwarded back again to the needs
- 15:29analysis team and so on. So if there is
- 15:32an agreement now okay so we are okay
- 15:35with this we are good with this we are
- 15:37within the budget according to the cost
- 15:39assessment team then we have come up
- 15:42with a final network design okay so it
- 15:44will be forwarded to the technology
- 15:46design team to come up with a final
- 15:49network design based on the budget
- 15:53approved by the cost assessment team
- 15:55okay so that's how it works
- 15:58okay so let's dig in into detail about
- 16:01these three phases. So let's start with
- 16:03the needs analysis.
- 16:05Okay.
- 16:08So analyze the needs of the network
- 16:10users along with the requirements of the
- 16:12network applications. Just like starting
- 16:15with the software development, we need
- 16:18to start with needs analysis. So the
- 16:20goal of needs analysis is to understand
- 16:22why the network is being built and what
- 16:26users and applications it will support.
- 16:29So in many cases the network is being
- 16:32designed to improve poor performance or
- 16:35enable new applications to be used. In
- 16:38other cases the network is upgraded to
- 16:41replace unreliable or aging equipment or
- 16:45to standardize equipment so that only
- 16:49one type of equipment, one protocol or
- 16:52one vendor's equipment is used
- 16:54everywhere in the network.
- 16:56Okay.
- 17:00Next, often the goal of network design
- 17:03are slightly different between LANs and
- 17:06backbones or BNS on the hand or on one
- 17:10hand and mans and ones on the other. In
- 17:14LAN and backbone network environment,
- 17:17the organization owns and operates the
- 17:19equipment and the circuits. So once they
- 17:22are paid for there are or there are no
- 17:26traditional or additional charges for
- 17:28usage. However, if major changes must be
- 17:33made the organization will need to spend
- 17:35additional funds in this case most
- 17:38network designers tend to air on the
- 17:42side of the building. Okay. So too big a
- 17:46network.
- 17:47Okay. So that is building more capacity
- 17:51than they expect to need.
- 17:54Okay.
- 17:57Next is
- 17:59so at the man one level circuits are
- 18:01list and upgrades involve determining if
- 18:04capacity increases are needed. So
- 18:06basically this man and one is beyond the
- 18:10control of the organization. Okay. So it
- 18:13is uh being controlled by the ISP or the
- 18:16internet service provider.
- 18:18So in contrast in most man and ones the
- 18:22organization lease the circuits from the
- 18:24common carrier and pays for them on a
- 18:27monthly or per use basis. So
- 18:30understanding capacity becomes more
- 18:32important in this situation.
- 18:35So because uh additional capacity comes
- 18:39at a noticeable cost. Okay. So in this
- 18:43case, most network designers tends to
- 18:46error on side of the building. That is
- 18:49too much. All right. So there's a
- 18:53problem with that one. Okay. But it is
- 18:56much more difficult to cancel a
- 18:58long-term contract for the capacity that
- 19:00they are not using. Okay. So much of the
- 19:04needs analysis may already have been
- 19:06done before most network
- 19:10design projects today are network
- 19:13upgrades rather than the design of the
- 19:15entirely new networks.
- 19:17Okay.
- 19:20So
- 19:22it is important to gain an understanding
- 19:25of the current operations application
- 19:28systems and messages. So this step
- 19:30provides a baseline against which future
- 19:34design requirements can be gauged.
- 19:38It it should be or it should provide a
- 19:40clear picture of the present network if
- 19:42one exists. Okay. So existing costs and
- 19:47user management needs whether the
- 19:50network is a new network or a network
- 19:53upgrade. So the primary objective of
- 19:55this stage is to define first geographic
- 19:58scope of the network and the users and
- 20:03applications
- 20:04that will use it. Okay. So basically the
- 20:08goal of the needs analysis is to produce
- 20:11a logical network design. Okay. And well
- 20:17when you say logical network design this
- 20:20is a statement of the network elements
- 20:22needed to meet the needs of the
- 20:24organization. So the logical design does
- 20:26not specify technologies or products to
- 20:30be used. Okay. So take note of that on
- 20:33the needs analysis we do not specify the
- 20:36brands. There is no branding also in the
- 20:39technology design. So when we prepare
- 20:42the needs analysis and technology design
- 20:45there should be no brand that is to be
- 20:48mentioned. All right. So do not specify
- 20:51brands. You specify only the general
- 20:55specifications of the device. All right.
- 20:58So instead it focuses on the fundamental
- 21:01functionality needed such as highspeed
- 21:03access network or access to the network
- 21:06which the technology design stage will
- 21:08be translated into specific
- 21:10technologies. All right.
- 21:13Now before that let's move on to the
- 21:16geographic scope. Okay. So the first
- 21:20step in needs analysis is to break the
- 21:22network into three conceptual parts on
- 21:25the basis of their geographic and
- 21:26logical scope. Okay. So these are the
- 21:30access layer, the distribution layer and
- 21:33the core layer. So as first discussed in
- 21:35the next topic. So the access layer is
- 21:39the technology that is closest to the
- 21:41user. This is the work area on the EIA
- 21:45TIA wiring standard. Okay. So access
- 21:48layer is within the work area. Okay.
- 21:53Next. So how about the distribution
- 21:57layer? The distribution layer is
- 21:59basically the telecommunication closets
- 22:02wherein all the switches used for
- 22:05distribution. Okay. So would it be layer
- 22:07two or layer three switches is placed.
- 22:11So we call it the distribution layer.
- 22:12the telecommunication closets and the
- 22:15core layer which includes the equipment
- 22:18room and sometimes your backbone is also
- 22:22considered to be a core layer. Okay. So
- 22:25which interconnects the different
- 22:27distribution layer.
- 22:29All right. So within each part of the
- 22:32network the network designer must
- 22:34identify some technical constraint. For
- 22:36example, if the access layer
- 22:40is a man in that the users need to
- 22:44connect to the network over the
- 22:46broadband connection, this provides some
- 22:48constraints on the technologies to be
- 22:50used. So, one could not use 100 bas
- 22:54Ethernet for example. Likewise, if the
- 22:57access layer is a LAN, it would be silly
- 23:00to consider using T1 circuits. All
- 23:02right? So of course if it is an access
- 23:04layer we are using the UTP cable or the
- 23:08100 based Ethernet. Okay. If it is on a
- 23:11man well basically the end users are
- 23:13connected directly to the internet.
- 23:15Okay. So sometimes the current network
- 23:18infrastructure also imposes constraints.
- 23:21For example, if we are adding a new
- 23:24building to an existing office complex
- 23:26that use 100 bas in the access layer
- 23:30lands, then we will probably choose to
- 23:34use uh 100 bas for the access layer in
- 23:37the new building as such constraints are
- 23:40noted. Okay. So, it is easiest to start
- 23:45with the highest level. So most
- 23:47designers begin by drawing a network
- 23:50diagram for any ones with international
- 23:53or countrywide locations that must be
- 23:56connected. So a diagram that shows the
- 23:59logical network design going between the
- 24:02locations is sufficient. So details such
- 24:05as the type of circuits
- 24:07okay connected to the one that's also
- 24:10drawn usually in a series of separate
- 24:13diagrams but for simple network one
- 24:16diagram may be sufficient.
- 24:19Okay. So at this point the designer
- 24:22gathers general information and
- 24:24characteristics of the environment in
- 24:27which the network must operate. So for
- 24:29example, they determine whether they are
- 24:33any legal requirements such as local,
- 24:36state, provincial, federal or
- 24:38international laws or municipality or
- 24:40city regulations or building codes that
- 24:44might affect the network. Okay. So
- 24:47that's geographic scope.
- 24:52Okay. So for instance referring to this
- 24:56diagram here. Okay. So in this case we
- 24:59have four different branches for the
- 25:01organization. So one is in Toronto,
- 25:03Chicago, New York and Atlantic Canada.
- 25:07Okay. Now this diagram here shows the
- 25:10initial drawing of a network design for
- 25:13an organization with offices in these
- 25:15four areas connected to the core network
- 25:18which is a wide area network or this is
- 25:21provided and controlled by the ISO
- 25:23internet service provider. So the
- 25:26Toronto location for example, okay,
- 25:30has distribution layer. So you've got a
- 25:33BN or a backbone network connecting
- 25:36three distinct access layers lands. So
- 25:39which could be three distinct lands in
- 25:42the same office building.
- 25:45So Chicago also has a similar structure
- 25:50with the addition of the fourth access
- 25:52part that connects to the internet. All
- 25:55right.
- 25:57And the Atlantic Canada network design.
- 26:01Okay. So has two distinct access layer
- 26:04parts. Okay. One is a LAN and the one is
- 26:09an access layer man using dialab.
- 26:13Okay. So the network or the New York
- 26:17section. So this one here is more
- 26:20complex having its own core network
- 26:22component. a backbone network connecting
- 26:27into the core one which in turn supports
- 26:29three distribution layer BNS. So each of
- 26:32these supports several access layer LS.
- 26:36Okay. So in network uh design or in
- 26:39needs analysis. So a simple drawing like
- 26:42this
- 26:44can use to describe the geographic scope
- 26:47of the project. Okay. Okay. So start
- 26:49with writing for instance a branches
- 26:52where is the main office and then try to
- 26:54connect them. Okay. So that's the
- 26:56objective of the geographic scope. Okay.
- 26:59So connecting your networks from
- 27:01different locations.
- 27:04Okay. Now next is application systems.
- 27:08Okay. So once the basic geographic scope
- 27:12is identified the designers must review
- 27:14the list of applications
- 27:16that will use the network and identify
- 27:20the location of it. So this should uh
- 27:23this information should be added to the
- 27:26emerging network diagrams. So this
- 27:28process is called baselining. So next
- 27:32those applications that are expected to
- 27:35use the network in the futures are
- 27:38added. Okay. So in many cases, okay,
- 27:43so in many cases the applications will
- 27:45be relatively well defined specific
- 27:48internal applications for example
- 27:49payroll or registar systems for the
- 27:52university and external applications
- 27:56like web servers may already be part of
- 27:59the old network. So however it is
- 28:01important to review the organization's
- 28:03long range and short-range plans
- 28:05concerning changes in the company goals.
- 28:08So strategic plans, development plans
- 28:11for new products or services,
- 28:13projections of sales, research and
- 28:15development projects, major capital
- 28:18expenditures.
- 28:20What else? uh possible changes in
- 28:22product mix,
- 28:24new offices that must be served by the
- 28:28communications network, security issues,
- 28:31okay, and future commitments to
- 28:33technologies. So for example, a major
- 28:36expansion in the number of offices or a
- 28:38major electronic commerce initiative
- 28:41will have a significant impact on the
- 28:43network requirements.
- 28:46Okay. So it is also helpful to identify
- 28:49the hardware and software.
- 28:52Okay. So
- 28:55this includes
- 28:57the software requirements, the hardware
- 28:59requirements for its applications that
- 29:01will use the network and if possible the
- 29:04protocol each application uses example
- 29:07HTTP. Okay. So for the web access or
- 29:11HTTP over TCP IP, okay, so the Windows
- 29:15file access and so on. So all of this
- 29:17should be considered. So this knowledge
- 29:19helps now and will be particularly
- 29:22useful later when designers develop a
- 29:25technological solutions.
- 29:27All right.
- 29:30Okay. So let's talk about network users
- 29:33now. Who will be using the network you
- 29:35are designing? Okay. So in the past
- 29:39application systems accounted for the
- 29:41majority of the network traffic. So
- 29:43today
- 29:45much network traffic is produced by the
- 29:48discretionary use of the internet. Okay.
- 29:51So applications such as email and the
- 29:54web are generating significant traffic.
- 29:58So the network manager is no longer in
- 30:00total control of the network traffic
- 30:01generated on his or her networks. So
- 30:05this is likely to continue in the future
- 30:08as network hungry applications such as
- 30:10desktop video conferencing okay so
- 30:14become more common. So therefore in
- 30:17addition to understanding the
- 30:19applications you must also assess the
- 30:21number and the type of users that will
- 30:23generate and receive network traffic and
- 30:26identify their location on the emerging
- 30:29network diagram.
- 30:32Okay. So this is very important. No. So
- 30:35we have to know the users. Okay. So who
- 30:39will be the end users of the systems
- 30:41that we are doing. Okay. So that's part
- 30:45of the needs analysis. Okay.
- 30:49And also we have to consider network
- 30:51upgrades. Okay. So that will require
- 30:53understanding how the use of the new
- 30:56application such as video will affect
- 30:58the network traffic.
- 31:00Okay.
- 31:03Next is categorizing network needs.
- 31:06Okay. So at this point the network has
- 31:09been designed in terms of geographic
- 31:12scope, the application systems and the
- 31:14users. Okay. So the next step is to
- 31:17assess the relative amount of traffic
- 31:20generated in each part of the network.
- 31:22So with a traditional design approach,
- 31:25this involves considerable detailed
- 31:27analysis. With a building block
- 31:29approach, the goal is to provide some
- 31:32rough assessment of the relative
- 31:34magnitude of the network needs. Okay. So
- 31:38each application system is assessed in
- 31:42general terms to determine the amount of
- 31:44network traffic it can be expected to
- 31:47generate today and in the future. So
- 31:50compared with other applications
- 31:53likewise each user is categorized as
- 31:57either typical user or a hightraic
- 32:00users. Okay. So we have to classify the
- 32:04users as typical or hightraic users. So
- 32:09this assessment will be refined in the
- 32:11next stage of the design process. Okay.
- 32:15So this assessment can be problematic
- 32:18but the goal is some relative
- 32:21understanding of the network needs.
- 32:23Okay. So some simple rule of thumb can
- 32:26help. For example, applications that
- 32:29require large amounts of multimedia data
- 32:32for those that load executables over the
- 32:35network are likely to be hightraic
- 32:36applications.
- 32:38Okay. So applications that are
- 32:41timesensitive or need sometimes
- 32:44constant update okay example financial
- 32:48information systems order processing
- 32:51enrollment system okay or the for
- 32:54instance that the LMS used by the uh the
- 32:57university okay are likely to be hightra
- 32:59applications
- 33:02okay so once the network requirements
- 33:05have been identified they also should be
- 33:08organized into mandatory requirements,
- 33:10desirable requirements and a wish list
- 33:13requirements. So this information
- 33:15enables the development of a minimum
- 33:18level of mandatory requirements and a
- 33:21negotiable list of desirable
- 33:23requirements that are dependent on cost
- 33:26and availability. So for example,
- 33:29desktop video conferencing may be a wish
- 33:32list item, right? So but it will be
- 33:34omitted if it increases the cost of the
- 33:37network beyond what is desired. Okay. So
- 33:41you have to have some add-ons you know.
- 33:43So and then if this will not or if this
- 33:47will hamper or hinder the design then we
- 33:51can easily remove it from the list.
- 33:53Okay. So at this point the local
- 33:56facility network diagrams are prepared.
- 33:59Okay.
- 34:00So for a really large network there may
- 34:03be several levels. For example the
- 34:05designer of the network in Chicago,
- 34:09Atlantic Canada and New York. Okay. So
- 34:12we have we might have different
- 34:13designers there. Okay. So conversely the
- 34:16designer might just add more detail okay
- 34:21and develop a separate more detailed
- 34:23diagrams for New York. So the choice is
- 34:26up to the designer. So provided that the
- 34:29diagrams and supporting text clearly
- 34:32explain the network needs.
- 34:35Okay.
- 34:37So next is now now that we are done with
- 34:41needs analysis. So we have to know the
- 34:43deliverables. Okay. So what would be the
- 34:45output of this space?
- 34:47Okay. So the key deliverable for the
- 34:50needs assessment stage is a set of
- 34:52logical network diagrams showing the
- 34:55applications,
- 34:56circuits, clients and servers in the
- 35:00proposed network. So it's categorized as
- 35:03either typical or high traffic as we
- 35:06mentioned earlier.
- 35:08Okay. So the logical diagram is the
- 35:11conceptual plan of the network and does
- 35:13not consider the specific physical
- 35:15elements. example routers, switches,
- 35:18circuits that will be used to implement
- 35:20the network.
- 35:22Okay. So
- 35:24we have here a sample deliverable. Okay.
- 35:27So sample needs assessment. This is Alan
- 35:31or local area network. Okay. So it shows
- 35:35the result of the needs analysis for one
- 35:37of the New York part of the network
- 35:41presented earlier. So the figure shows
- 35:43the distribution and access parts in the
- 35:45building with a series of six access
- 35:48lands connected by the distribution or
- 35:50the backbone network which in turn
- 35:52connected the campus area network for
- 35:55BN. Okay. So one of the six lands is
- 35:58highlighted as a hightra land whereas
- 36:02the others are typical. So three
- 36:05mandatory applications are identified
- 36:07that will be used by all network. Okay.
- 36:10So these are
- 36:13email,
- 36:14web and file sharing. So one wish list
- 36:18in uh requirement is the desktop video
- 36:21conferencing
- 36:22which is also identified for a portion
- 36:24of the network. So if you will observe
- 36:27here this is the deliverable for the
- 36:29needs analysis. So after you have
- 36:31performed the Toro needs analysis. So
- 36:33you have to come up with this layout. So
- 36:36this is just basically a part of the
- 36:38network design and this focus on the
- 36:42building design. Okay. So you've got the
- 36:44campus core backbone there. So if we are
- 36:47going to relate this into an EIA TIA
- 36:49wiring standards that we have discussed
- 36:51on video one. Okay. So this campus core
- 36:55backbone here is your vertical cabling.
- 36:58And we also have their cable running on
- 37:01each of these uh area here the east and
- 37:04the west land on every layer on every
- 37:07floor of the building. So that is via
- 37:09horizontal cable. Okay. So we can relate
- 37:13this on the first video by adopting the
- 37:16EIA or the TIA EIA wiring standards and
- 37:19that should be observed also on the
- 37:23building block approach.
- 37:26All right.
- 37:28Okay. So now that we are done with needs
- 37:30analysis, let's talk about technology
- 37:33design. Okay. So this is the second
- 37:35phase of the building block approach.
- 37:41Okay. So once the needs have been
- 37:43defined in the logical network design,
- 37:45the next step is to develop a physical
- 37:47network design or a set of possible
- 37:49designs. Okay. So the physical network
- 37:52design starts with the client and server
- 37:55computers needed to support the users
- 37:58and the applications. So if the network
- 38:01is a new network, new computers will be
- 38:04needed. Okay. If the network is an
- 38:07existing network, the servers may need
- 38:09to be upgraded to the newest technology.
- 38:13Once these are designed, then the
- 38:15circuits and the devices connecting them
- 38:17are designed.
- 38:19Okay. So next is how about designing
- 38:23clients and servers.
- 38:26Okay.
- 38:27Now the idea behind the building block
- 38:29approach is to specify the needs in
- 38:32terms of some standard units. Okay. So
- 38:36typical users are allocated the base
- 38:39level client computers as
- 38:43server. Okay. Supporting typical
- 38:46applications. So users and servers for
- 38:49applications needing a more powerful
- 38:51computers are assigned some advanced
- 38:54computers okay or the specifications. So
- 38:57as the specification for computers
- 38:59rapidly improve and cost drops usually
- 39:03every six months. Okay. So today's
- 39:05typical user may receive a type of
- 39:08computer originally intended for the
- 39:10advanced user. Okay. So when the network
- 39:12is actually implemented and the advanced
- 39:15users may end up with a computer not
- 39:18available when the network was designed.
- 39:22Okay.
- 39:26Next designing circuits and devices.
- 39:30So what do we have here? So the same is
- 39:33true with network circuits and devices.
- 39:35So habs, routers, switches, okay,
- 39:38firewalls, these are interrelated
- 39:42decisions in designing network circuits
- 39:44and devices. So the fundamental
- 39:46technology and protocols. Okay. So the
- 39:49capacity of each circuit these are
- 39:51interrelated because each technology
- 39:53offers different circuit capacities. So
- 39:57when you say circuits and devices we're
- 39:59talking about the transmission medium or
- 40:01the transmission media that is to be
- 40:03used on your network design. So this
- 40:05devices includes
- 40:08uh end user devices. These are
- 40:10computers, printers, okay uh vi phones,
- 40:14okay and intermediary devices. These are
- 40:17the network devices like routers,
- 40:19switches, uh firewalls, bridges and so
- 40:22on. So this is under this technology
- 40:26design base. Okay. Now designing the
- 40:29circuit capacity means capacity planning
- 40:32estimating the size and type of standard
- 40:35and advanced network circuits for each
- 40:38type of network. Okay. So for example,
- 40:41should the standard LAN circuit be
- 40:43shared or switched?
- 40:45Okay. say 100 bas. Likewise, should a
- 40:49standard backbone network circuit be 100
- 40:52bas or 1 g uh Gbps or GBE or the gigabit
- 40:57Ethernet? Okay. So,
- 41:02this requirements of the current and
- 41:04future circuit loading the amount of
- 41:07data transmitted on a circuit. Okay. So
- 41:10this analysis can focus on either the
- 41:13average circuit traffic or the peak
- 41:16circuit traffic. All right. So for
- 41:19example, okay.
- 41:22So for example, this analysis,
- 41:26okay, in an online banking network,
- 41:29okay, so traffic volume picks usually
- 41:31are in the midm morning, okay, bank
- 41:34opening and just prior to closing. So
- 41:37airline and rental car reservations
- 41:39network designers look for peak volumes
- 41:43before and during the holidays or other
- 41:46vacation periods whereas telephone
- 41:47companies normally have their highest
- 41:49pick volumes on Mother's Day. All right.
- 41:52So designing for big circuit traffic is
- 41:55ideal.
- 41:57All right. So Valentine's Day. All
- 42:00right. So or the Christmas Eve. So
- 42:03that's the times for the
- 42:04telecommunications that they experience
- 42:06heavy traffic because of the greetings,
- 42:08right?
- 42:10Okay. So how about the estimating
- 42:14circuit traffic?
- 42:17Okay. So the designer usually starts
- 42:20with the total characters transmitted
- 42:22per day on each circuit or if possible
- 42:26the maximum number of characters
- 42:28transmitted per 2C interval if picss
- 42:32must be met. Okay. So you can calculate
- 42:35message volumes by counting messages in
- 42:38a current network and applying some
- 42:40estimate cross rate. If an existing
- 42:43network is in place, network monitors or
- 42:46analyzers may be able to provide the
- 42:48actual circuit character okay or the
- 42:52count of it, okay, of the volume
- 42:55transmitted per minute or per day. So
- 42:58you don't have to manually do it. All
- 42:59right? So of course you have to use some
- 43:01tools available to make your process an
- 43:04automated one. Okay?
- 43:08Now a good rule of thumb is that 80% of
- 43:11the circuit loading information is easy
- 43:14to gather. So the last 20% needed for a
- 43:18very precise estimates is extremely
- 43:20difficult and expensive to find. So
- 43:22however precision usually is not a major
- 43:25concern because of their stairst step
- 43:28nature of communication circuits and the
- 43:30need to project future needs. For
- 43:33example, the difference between 100 bas
- 43:38and 1 GB is quite large. Okay. And
- 43:44assessing which level is needed for
- 43:47physical traffic does not require a lot
- 43:49of precision. So forecasts are
- 43:51inherently less precise than
- 43:54understanding the current network
- 43:56traffic. Okay. So the turnpike effect is
- 44:00an expression that means that the
- 44:02traffic increases much faster than
- 44:04originally forecasted. So it comes from
- 44:08the traffic forecasting that was done by
- 44:11or that was done for the construction of
- 44:13the early uh interstate highways. Okay.
- 44:16So when a new faster highway or network
- 44:19is built, so people are more likely to
- 44:22use it than the old slow. Okay. the slow
- 44:26or the old one because it is available.
- 44:30It is very efficient and provides new
- 44:32capacities and capabilities.
- 44:34Okay.
- 44:36So the annual growth factor for a
- 44:38network use may vary from 5 to 50% and
- 44:42in some cases may exceed 100% for high
- 44:45growth organization.
- 44:48So although no organization wants to
- 44:50overbuild the network okay and pay uh
- 44:55more capacity than it needs in most
- 44:58cases upgrading the network costs 50 to
- 45:0080% okay is a good choice but being
- 45:06under capacity can cause significant
- 45:08problems. So given the rapid growth in
- 45:10network demand and the difficulty in
- 45:13accurately predicting most organizations
- 45:16in intentionally overbuilt okay to their
- 45:19networks and most end up using this
- 45:22supposedly unneeded capacity for the
- 45:25next three years okay so well some are
- 45:28using or overbuilding the network but
- 45:32some it's fine Okay.
- 45:39Next, network design tools. Okay. So, it
- 45:43can perform number of functions to help
- 45:45in the technology design process. The
- 45:48network modeling and design tools can
- 45:50perform a number of functions to help in
- 45:52the technology design process. Okay. So
- 45:56with most tools the first step is to
- 45:59enter a diagram or a model of an
- 46:02existing network or proposed network
- 46:04design. So some modeling tools require
- 46:06the users to create the network diagram
- 46:09from the scratch. So that is the user
- 46:12must enter all the network components by
- 46:15hand placing its server client computers
- 46:19and circuits on the diagram and defining
- 46:22what each is. Okay. So for example uh 10
- 46:27bas or the frame relay circuit which is
- 46:29nearly obsolete with a 1 Mbps committed
- 46:32information rate. Okay.
- 46:37So other tools can discover the existing
- 46:39network. Okay. So we can use this uh
- 46:41protocols called uh the Cisco discovery
- 46:44protocol or the CDP or the LLDP which is
- 46:47used for open or non-Cisco uh
- 46:51equipments. Okay. So that is once
- 46:54installed on the network they will
- 46:57explore the network to draw a network
- 46:59diagram.
- 47:01In this case the user provides some
- 47:04starting point and the modeling software
- 47:07explores the network and automatically
- 47:09draws the diagram itself. So once the
- 47:12diagram is complete the user can then
- 47:14change it to reflect the new network
- 47:17design. So obviously a tool that can
- 47:19perform network discovery by itself is
- 47:22most helpful when the network is being
- 47:24designed okay or upgrade okay to an
- 47:29existing network and when the network is
- 47:31very complex.
- 47:34So once the network design is complete,
- 47:37the next step is to add information
- 47:39about expected network traffic and see
- 47:42if the network can support the level of
- 47:44traffic okay that can be generated over
- 47:48the network. So simulation a
- 47:50mathematical technique in which the
- 47:52network comes to life and behaves as it
- 47:55would under real conditions is used to
- 47:58model the behavior of the communication
- 48:00network. applications and users generate
- 48:02and responds to the messages while the
- 48:05simulator uh track the number of packets
- 48:08in the network and delays encountered at
- 48:10each point on the network. Okay. So we
- 48:14can use this tools okay for the testing
- 48:19of the network design. So some tools
- 48:21being generated and used okay are packet
- 48:25tracer, boson,
- 48:27you also have um GNS3 and a lot of tools
- 48:32available online. Okay.
- 48:35Now once the simulation is complete the
- 48:38user can examine the results to see the
- 48:41estimated response times throughput. It
- 48:44is important to note that this network
- 48:47design tools provide only estimates
- 48:49which may vary from the actual results.
- 48:52Okay. So at this bottlenecks or at this
- 48:54point the user can change the network
- 48:57design in an attempt to eliminate this
- 48:59traffic or bottlenecks and rerun the
- 49:01simulation.
- 49:02So good modeling tools
- 49:05not only to produce simulation results
- 49:07but also highlight potential trouble
- 49:09spots. examples uh server circuits or
- 49:12devices that experience long response
- 49:14times. The very best tools offer
- 49:17suggestions on how to overcome problems
- 49:20that the simulation identified. Example,
- 49:22network segmentation.
- 49:23Okay, increasing from T1 to T3,
- 49:26increasing from the current capacity to
- 49:30a new or better capacity. So there are
- 49:34lots of tools available that you can use
- 49:37for the simulations for the testing okay
- 49:40of your network design.
- 49:43Okay. Now we come to an end of this
- 49:47phase two technology design and what are
- 49:49the deliverables?
- 49:51Okay. So what do we need to produce
- 49:53under technology design? So the key
- 49:56deliverable is a set of one or more
- 49:58physical network designs. So most
- 50:01designers like to prepare several
- 50:04physical designs so that they can trade
- 50:07or trade off technical benefits example
- 50:09performance against cost.
- 50:12So in most cases the critical part of
- 50:16the design of the network circuits and
- 50:18devices. Okay. So in some case or in
- 50:23case uh we have a new network designed
- 50:25from the scratch for instance. No. So it
- 50:28is also important to define the client
- 50:30computers with care because this will
- 50:33form a large portion of the total cost
- 50:36of the network. Usually however the
- 50:39network will replace an existing network
- 50:42and only a few of the client computers
- 50:44in the existing network will be
- 50:46upgraded. Okay. So on the needs analysis
- 50:51our output is a logical design. Now in
- 50:55the technology design our output is a
- 50:58physical design.
- 51:00All right.
- 51:03So here's an example of the technology
- 51:06design deliverable. Okay. So earlier on
- 51:10we have just the implementation of the
- 51:13EIA TIA wiring standards on the
- 51:15building. Okay. So this time we have now
- 51:19the the specific connections. Okay. of
- 51:25the work area. So these are the work
- 51:27area here and we have the
- 51:29telecommunication closes for each of the
- 51:31work area maybe.
- 51:33Okay. So that's based on the design
- 51:34here. And this telecommunication closes
- 51:37or switches here are directly connected
- 51:40to the core on the lower um ground of
- 51:43the building connected to the router
- 51:45going to the campus core backbone.
- 51:48Okay. So we have here a detailed
- 51:51physical network design as a deliverable
- 51:54of technology design. Okay.
- 52:00Okay. Now that we're done with
- 52:04needs analysis, technology design, the
- 52:07last phase of the building block
- 52:08approach is the cost assessment. Okay.
- 52:12So what do you have in cost assessment?
- 52:14So the purpose of this step is to assess
- 52:17the cost of various physical network
- 52:19design alternatives produced in the
- 52:21previous step. The main items are the
- 52:24cost of the software, hardware and
- 52:27circuits. These three factors are all
- 52:30interconnected and must be considered
- 52:32along with the performance reliability
- 52:34required. So all factors are
- 52:36interrelated with regard to cost. Okay.
- 52:41So estimating the cost of a network is
- 52:43quite complex because many factors are
- 52:47not immediately obvious. Okay. So some
- 52:50of the cost must be considered are this.
- 52:53Okay. So what are this circuit costs
- 52:55internet networking devices costs and so
- 52:57on. Okay. So let's start with circuit
- 53:00costs including costs of circuits
- 53:03provided by common carriers or the cost
- 53:06of purchasing and installing your own
- 53:07cable. Okay. your UTP, your fiber optic
- 53:11cable, that is part of the circuit
- 53:12costs.
- 53:14All right, your connection to the ISP is
- 53:16also classified to be under circuit
- 53:19costs.
- 53:21Okay, so next is inter networking
- 53:23devices. So this includes switches,
- 53:26routers, firewalls, okay, bridges that
- 53:28you're going to use on your network
- 53:30design. So these are the intermediary
- 53:32devices. All right, so the next one is
- 53:36the hardware cost. Hardware costs
- 53:38includes servers, computers, okay,
- 53:41workstations, the NIC's or the network
- 53:43interface cards, the memory printers,
- 53:46UPS and maybe your backup storage that
- 53:50is part of the hardware costs. Okay. So
- 53:54software costs if we are going to base
- 53:56this on legalities. Okay. And
- 53:59authenticity of the software then this
- 54:01is the
- 54:03said to be the costly part. Okay. This
- 54:07is the most expensive component under
- 54:10the network design. Okay. The software
- 54:13costs for network includes operating
- 54:15systems, the application software that
- 54:17will be used in the network and some
- 54:18middlewares. Okay. You also have the
- 54:23network management costs. So network
- 54:25management cost includes special
- 54:27hardware software and training needed to
- 54:30develop a network management system for
- 54:32ongoing redesign, monitoring and
- 54:35diagnosing of problems.
- 54:37Okay. So you also have test and
- 54:40maintenance costs.
- 54:42Okay. So cost for special monitoring
- 54:44equipment and software plus the cost of
- 54:46on-site spare parts. And the last one is
- 54:50operational costs. Okay. So the cost to
- 54:53operate the network. Okay. The request
- 54:56for proposal.
- 54:58So that is under the operational costs.
- 55:00So including the salary of the personnel
- 55:05maintaining and operating your network.
- 55:07That's under operations costs also. All
- 55:11right.
- 55:14Okay. So next is under the cost
- 55:18assessment is the request for proposal.
- 55:21Okay. So although some network
- 55:23components can be purchased off the
- 55:25shelf. Okay. So most organization
- 55:29develop a request for proposal making
- 55:32large network purchases.
- 55:35Okay. Now RFPs or requests for proposal
- 55:39specifies what equipment, software and
- 55:41services are designed or desired and ask
- 55:44vendors to provide their best prices.
- 55:47Okay. So some requests for proposal are
- 55:49very specific about the items
- 55:53and that are to be provided in what time
- 55:55frame? In other cases, items are defined
- 55:59as mandatory, important and desirable or
- 56:02several scenarios are provided and the
- 56:05vendor is asked to propose the best
- 56:07solution. So in few cases RFPs
- 56:11specifically or generally what is
- 56:13required and the vendors are asked to to
- 56:16propose their own network designs. Okay.
- 56:19So we have here an example content okay
- 56:23of the request for proposal.
- 56:26Okay. So basically
- 56:29once the vendor have submitted their
- 56:32proposal the organization evaluates them
- 56:34against the specified criteria and
- 56:36select the winners. Okay. So I mean the
- 56:40who won the bidding process. So
- 56:43depending on the scope and complexity of
- 56:45the network, it is sometimes necessary
- 56:48to redesign the network on the basis of
- 56:51the information in the vendor's
- 56:53proposal.
- 56:54Okay. So
- 56:57one of the key decisions in the request
- 56:59for proposal process is the scope of the
- 57:02request for proposal. Will you use one
- 57:05vendor or several vendors for all the
- 57:07hardware, software and services? So
- 57:11multi-endor
- 57:12okay environments tend to provide better
- 57:14performance because it is unlikely that
- 57:16one vendor makes the best hardware
- 57:19software and services in all categories.
- 57:22So the multi-endor networks also tend to
- 57:25be less expensive because it is likely
- 57:27that one vendor will always have the
- 57:29cheaper or the cheapest hardware
- 57:31software and services and all the
- 57:34product categories.
- 57:36Okay. So the request for proposal
- 57:38includes this background information
- 57:40which includes uh organizational
- 57:42profile, the overview of the current
- 57:44network, the overview of the new network
- 57:46and the goals of the new network. The
- 57:49network requirements okay is also there.
- 57:52The choice of set of possible uh
- 57:54possible network designs
- 57:57noted as mandatory, desirable and wish
- 57:59list items. Security and control
- 58:03requirements, response time requirements
- 58:05and guidelines for proposing a new
- 58:07network designs.
- 58:10The service requirements, the
- 58:11implementation time plan, training
- 58:14courses and materials and support
- 58:16services, reliability and performance
- 58:20guarantees.
- 58:21Okay. So also included is of course the
- 58:25bidding process. Okay. So time schedule
- 58:28for the bidding process, the ground
- 58:30rules, bid evaluation criteria and the
- 58:34availability of the additional
- 58:36information.
- 58:38Okay.
- 58:40And information required from vendors.
- 58:42So vendor corporate profile experience
- 58:44with similar networks uh hardware and
- 58:46software benchmarking reference lists.
- 58:49So as I mentioned earlier, the multi-
- 58:51vendor environments can be more
- 58:53difficult to manage. However, if
- 58:55equipment is not working properly and it
- 58:58is provided by two different vendors, so
- 59:01each can blame uh the other for the
- 59:03problem. In contrast, a single vendor is
- 59:05solely responsible for everything.
- 59:08And in reality, in the network design,
- 59:10so we do not adopt a single vendor uh
- 59:13network. Okay? So because we don't want
- 59:16to we don't want our network to be
- 59:19monopolized by one vendor or single
- 59:20vendor. Okay? Okay. So as much as
- 59:22possible almost all organizations okay
- 59:25are using an open systems. Okay. So they
- 59:28are not after proprietary wherein they
- 59:31have to pay charges okay with the
- 59:35software hardware and so on including
- 59:37supports.
- 59:39Okay. Now, so this is a big challenge
- 59:43for you becoming
- 59:46a network designer or maybe a network
- 59:49administrator wherein you are going to
- 59:51sell the proposal to the management. So
- 59:53how will you convince the organization
- 59:55to support your proposal of building a
- 59:57new network. Okay. So an important
- 1:00:01hurdle to clear in the network design is
- 1:00:03obtaining the support of the senior
- 1:00:04management. All right. So gaining
- 1:00:07acceptance from the senior management
- 1:00:08lies in speaking their language and
- 1:00:10presenting the design in terms easily
- 1:00:13understandable issues. Okay. So one tip
- 1:00:16is that when you are selling your
- 1:00:18proposal to the management you have to
- 1:00:20use the layman's term. You have to use
- 1:00:23the term okay that is used on their
- 1:00:26level. If if you're presenting it on a
- 1:00:28business level then you have to use uh
- 1:00:30terms like how will the organization
- 1:00:33benefit from it. Okay. So what are the
- 1:00:35return of investments? What are the
- 1:00:37impacts of this proposal to the
- 1:00:39production or to the income of the
- 1:00:41organization? So that's how you present
- 1:00:44it to them. Do not present technical
- 1:00:46matters on this people because they
- 1:00:48don't want it. All right? So this
- 1:00:51technical people only wants how can we
- 1:00:55increase the profit of the organization.
- 1:00:58So you have to answer that way. Do not
- 1:01:00give them out. we we we we can improve
- 1:01:03the income or the profit of the
- 1:01:06organization by proposing this Ethernet.
- 1:01:09Okay. So something like uh we will be
- 1:01:11using the fiber optic technology. What
- 1:01:14are those? All right. So what I'm saying
- 1:01:16is when you are selling the proposal to
- 1:01:19the management you have to use terms
- 1:01:22that is understandable on their level.
- 1:01:26Okay. So rather than focusing on
- 1:01:29technical issues such as upgrading to
- 1:01:30giga Ethernet, it is better to make a
- 1:01:33business case by focusing on the
- 1:01:34organization's needs and goals such as
- 1:01:37comparing the growth in the network use
- 1:01:39with a gross in the network budget.
- 1:01:41Okay. So
- 1:01:44one of the main problems in network
- 1:01:46design is obtaining the support of the
- 1:01:48senior management. Okay. So that's
- 1:01:49always the challenge. That's what I'm
- 1:01:50saying. So to management, the network is
- 1:01:53simply a cost center. Okay. something on
- 1:01:57which the organization is spending a lot
- 1:01:59of money with a little apparent change.
- 1:02:02Now the network keeps on running just as
- 1:02:04it did the year before. So the key to
- 1:02:08gaining the acceptance of the senior
- 1:02:10management lies in speaking the
- 1:02:12management language is what I'm saying
- 1:02:14earlier. Okay. So it is pointless to
- 1:02:17talk about upgrades from 100 100 Mbps to
- 1:02:201 GB. What's the sense of that? I can't
- 1:02:23understand that as a boss. Okay. on the
- 1:02:25network backbone because this
- 1:02:27terminology is meaningless from the
- 1:02:29business perspective. Okay. So a more
- 1:02:32compelling argument is to discuss the
- 1:02:34growth in the network use. For example,
- 1:02:38a simple graph that shows the network
- 1:02:40usage growing at 25% per year compared
- 1:02:44with the network budget growing at 10%
- 1:02:47per year.
- 1:02:49Presents a powerful illustration that
- 1:02:52the network costs are well managed.
- 1:02:55and not out of normal. Okay, so that's
- 1:02:58how we convince our superior. Okay, so
- 1:03:01likewise a focus on network reliability
- 1:03:04is an easily understandable issue. For
- 1:03:07example,
- 1:03:08so if the network supports a mission
- 1:03:10critical system such as order processing
- 1:03:14or moving point of sale data from retail
- 1:03:17stores to corporate offices, it is clear
- 1:03:20from a business perspective that the
- 1:03:22network must be available and performing
- 1:03:26properly or the organization will lose
- 1:03:29revenue. All right. So that's how we
- 1:03:31sell it to the uh to the management.
- 1:03:34Okay. So we should have the power to
- 1:03:36persuade. All right. So it's very hard
- 1:03:39to persuade people especially the
- 1:03:41bosses. Okay. So that's why you have to
- 1:03:43speak on their language. You have to
- 1:03:45speak the business way or the business
- 1:03:48level. All right. So don't give them two
- 1:03:50technical matters, two technical uh
- 1:03:53terms. What is that? Right. Now what are
- 1:03:57the deliverables under this space?
- 1:04:01Okay. So there are three key
- 1:04:03deliverables for this step. So the first
- 1:04:06is the request for proposal that goes to
- 1:04:08potential vendors.
- 1:04:10All right, that's the first one. The
- 1:04:12second deliverable after the vendor has
- 1:04:15been selected, it is or is the revised
- 1:04:18physical network diagram with a
- 1:04:20technology design complete.
- 1:04:23So exact products and costs are
- 1:04:26specified at this point. Okay. So for
- 1:04:29example, we will be talking about the
- 1:04:31port density of the switches. When you
- 1:04:33say port density, how many ports are
- 1:04:35there? Would it be 16 or 24 ports or 48
- 1:04:39ports and so on. All right. So the third
- 1:04:42deliverable is
- 1:04:45the business case that provides support
- 1:04:47to the network design expressed in
- 1:04:50business objectives. All right. So this
- 1:04:52is very important. So everything you do
- 1:04:55in a business, it should be in
- 1:04:57accordance with the business objectives.
- 1:04:59All right. So that's it.
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