Build This Once → Sell It to Every Local Business ($297/Mo) — Transcript

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1. 0:00There's one simple thing that you can
2. 0:01set up one time and then sell to almost
3. 0:03every local business in your town or any
4. 0:05town. The dentist down the road needs
5. 0:07it, so does the roofer, the med spa, the
6. 0:10auto shop, the chiropractor, and it's
7. 0:12not websites, it's not ads, it's not
8. 0:14social media, either. It's Google
9. 0:16reviews. Specifically, helping local
10. 0:18businesses get more and better reviews
11. 0:21for their business. Because right now,
12. 0:22most of these businesses are sitting on
13. 0:24maybe 20 reviews when they should have
14. 0:26300. They do great work, Google just
15. 0:29doesn't show it. So, here's my promise.
16. 0:31By the end of this video, you will know
17. 0:32how to install one system that gets a
18. 0:34local business a steady stream of real
19. 0:37Google reviews every week, all on its
20. 0:39own. And [clears throat] you'll know how
21. 0:40to charge $200 to $300 a month to keep
22. 0:43it running. Now, I want to be straight
23. 0:44with you about why I'm showing you this
24. 0:45one instead of something flashier. When
25. 0:47I first started my agency, I tried to
26. 0:49land my first clients by offering
27. 0:51everything. I'm talking logos and
28. 0:53websites and ads and social media, the
29. 0:54whole menu. I remember sitting in a
30. 0:56coffee shop at 2:00 p.m. on a Tuesday
31. 0:58with a roofer, and I slid a card across
32. 1:00this service list with like nine
33. 1:01different services and watched his eyes
34. 1:03completely glaze over. He told me he
35. 1:05would think about it, but he never
36. 1:07called back. Because nine options are
37. 1:09confusing and overwhelming to a client,
38. 1:11and a confused client doesn't choose,
39. 1:14they leave. Since then, I've built three
40. 1:16different seven-figure agencies, worked
41. 1:17with over 1,500 small businesses, I've
42. 1:19run thousands of campaigns, and today, I
43. 1:21do it all as a one-person agency with
44. 1:23zero employees. And the thing that
45. 1:25finally worked for me was doing the
46. 1:27opposite of that overwhelming menu
47. 1:29approach. And instead, offering just one
48. 1:31service that solves one problem for one
49. 1:34price. And the reason that Google
50. 1:35reviews work so well as that one service
51. 1:38to offer is the math underneath it. So,
52. 1:40I'm going to put it up on screen here,
53. 1:42so you can see it for yourself. 10
54. 1:43clients at $297 a month is just under
55. 1:45$3,000 a month recurring. And the
56. 1:48software that runs all of it stays at
57. 1:50just $297 a month whether you've got one
58. 1:53client or 100, which means you get to
59. 1:56build the system once, and then you can
60. 1:58sell the same system again, and again,
61. 2:01and again. I call the whole thing the
62. 2:03review engine, and it's just three
63. 2:05simple messages in one campaign. That's
64. 2:07it. Now, here's the thing that most
65. 2:08people get backwards. They think that
66. 2:10these businesses have a review problem,
67. 2:12but they don't. What they have is a
68. 2:14remembering problem. The business owner
69. 2:17forgets to ask for reviews. The staff
70. 2:19forgets to ask. The customer means to
71. 2:21leave a review, but then they forget as
72. 2:22well. So, the business does great work
73. 2:25all week long, but then Google sees
74. 2:26pretty much none of it. That is not a
75. 2:28quality problem. That is a visibility
76. 2:31problem pretending to be a quality
77. 2:33problem. And the review engine fixes all
78. 2:35of that with just three messages. Not 30
79. 2:38automations, not some complicated
80. 2:40funnel, just three simple texts, and the
81. 2:43first one is the part that most people
82. 2:44get wrong. So, let me show you the exact
83. 2:46words to use here, because the wording
84. 2:48matters more than most people realize,
85. 2:50and small changes here create
86. 2:52surprisingly large differences in how
87. 2:54many people actually respond. Now, the
88. 2:56tool I use to run all of this is called
89. 2:57HighLevel. It's the software I've used
90. 2:59to build and run all of my entire
91. 3:01agencies for the past 6 plus years, and
92. 3:04this is where we're going to build the
93. 3:05review engine. So, let me show you the
94. 3:07first message now, because it's the part
95. 3:09that most people get wrong. The first
96. 3:10message is not a review request. It's
97. 3:13just a check-in, and it goes out after
98. 3:15the job is done. And it says this, "Hey
99. 3:17Sarah, this is Mike from ABC Roofing.
100. 3:20Just checking in to make sure everything
101. 3:21looks good with the work we did today."
102. 3:23That's it. There's no request, there's
103. 3:25no link. You, or your clients in this
104. 3:27case, are just being a good business.
105. 3:29And most customers reply with something
106. 3:31like, "Looks great. Thanks." What's
107. 3:33important here though is that you've
108. 3:35started a real conversation instead of
109. 3:36just begging for a favor. Then, after
110. 3:39that, the second message goes out, which
111. 3:41happens either once they reply or a
112. 3:43couple of hours later if they don't.
113. 3:45What's important here though, for
114. 3:46compliance reasons, and more on this in
115. 3:48a second, is that this message goes to
116. 3:50everyone. And this is the actual review
117. 3:53request. Hi Sara, Mike here from ABC
118. 3:55Roofing. Just wanted to say thanks again
119. 3:57for the opportunity to work with you. If
120. 3:59you have 30 seconds, would you mind
121. 4:00sharing your experience in a quick
122. 4:02Google review? It helps other customers
123. 4:04know they can trust us. Now, there's one
124. 4:06small detail that's doing a lot of work
125. 4:08here, which is that this message uses
126. 4:10the customer's first name and the
127. 4:12business owner's first name. This way
128. 4:14doesn't read like a mass text sent to
129. 4:16everybody. It looks like Mike sent it to
130. 4:18Sara himself. And when a review request
131. 4:20feels human, people actually respond.
132. 4:22Shocking, I know. Now, here's something
133. 4:24that I need you to get right because
134. 4:26this is what's going to keep you on the
135. 4:27compliance side of Google's new rules.
136. 4:29Essentially, every customer gets the
137. 4:31same second message with the same Google
138. 4:33review link. Same link, same process, no
139. 4:36matter what they said in the check-in.
140. 4:37You're not sending happy people to
141. 4:39Google and unhappy people somewhere
142. 4:41private. That's called review gating and
143. 4:43it's not allowed. Everyone is eligible
144. 4:45to leave a review and that's what keeps
145. 4:47you compliant. Now, fortunately, the way
146. 4:50that this system and strategy are
147. 4:51designed is that something good happens
148. 4:53naturally, which is that if somebody
149. 4:55replies to that first check-in and has
150. 4:58some kind of issue or problem. Let's say
151. 4:59the gutter near the garage is still
152. 5:01dripping. Well, now your client knows
153. 5:03about it and they can fix it. This is
154. 5:05important because the customer whose
155. 5:07problem got handled and got handled
156. 5:09fast, they're the ones that often leave
157. 5:11the best reviews of all. People don't
158. 5:13remember perfection. They remember how
159. 5:15you handled that bump in the road. Okay,
160. 5:17then the third message goes out. This is
161. 5:19the one that pretty much everybody
162. 5:20skips, which is crazy because it
163. 5:22generates the most reviews of all three.
164. 5:24The system we're using here is smart
165. 5:26enough to check whether the person
166. 5:27already clicked the review link. If they
167. 5:29did, the system stops so nobody gets
168. 5:31bothered twice. But, if they didn't,
169. 5:33because let's be honest, people are busy
170. 5:35and sometimes we forget things, well
171. 5:37then it sends one gentle reminder.
172. 5:39Here's how it goes. Just a quick
173. 5:40follow-up. If you haven't had a chance
174. 5:42yet, we'd really appreciate a quick
175. 5:43Google review. It helps others know they
176. 5:45can trust us. That reminder is where a
177. 5:47huge share of the reviews actually come
178. 5:50in. I mean, people saw the first
179. 5:51request, they meant to do it, but then
180. 5:53life happens. That nudge catches them at
181. 5:55the right moment. So, do not skip the
182. 5:57third message. People aren't ignoring
183. 5:59you, they're just busy. Now, if all of
184. 6:01this talk of automation makes it sound
185. 6:03overly complicated, here's the good
186. 6:04news. You do not need any of it to get
187. 6:06going. You can send the check-in
188. 6:08messages manually, same with the review
189. 6:10link. Then, just set a reminder to
190. 6:12follow up a few days later, as well. The
191. 6:14strategy works with or without the
192. 6:16software. The software just makes it
193. 6:18happen every time instead of when
194. 6:19somebody remembers. And here's the part
195. 6:21that makes this even easier. You don't
196. 6:22have to build any of this from scratch.
197. 6:24I'll give you my exact system to copy
198. 6:26straight into your account, but more on
199. 6:28that in just a minute. Because now, I
200. 6:29want to tell you about the part where
201. 6:30business owners start to fall in love
202. 6:32with you. Not in a creepy way, but more
203. 6:34in a I genuinely can't imagine running
204. 6:36my business without you anymore. You may
205. 6:38be the greatest thing that's ever
206. 6:39happened to me kind of way. Which, now
207. 6:41that I say it out loud, still sounds
208. 6:42kind of creepy. Anyway, the very first
209. 6:44campaign that I run with pretty much
210. 6:46every new client is what I call a review
211. 6:48reactivation campaign. You see, most
212. 6:50local businesses are sitting on an
213. 6:52absolute goldmine that they forgot they
214. 6:54even owned. Every old invoice, every
215. 6:56past booking, every customer they served
216. 6:58years ago is a review that they never
217. 7:01asked for. These are people who already
218. 7:03paid them and already had a good
219. 7:04experience and were just never asked to
220. 7:07leave a review, which means you can now
221. 7:09go back in time and turn all of that
222. 7:11goodwill into new reviews that the
223. 7:13business should have had years ago. And
224. 7:15how you do it is shockingly simple. Just
225. 7:17grab that existing customer list, or you
226. 7:19can have them get it for you, from
227. 7:20wherever their business already keeps
228. 7:22it. Could be their booking software,
229. 7:24their invoicing system, QuickBooks,
230. 7:27whatever they use. Then, upload that
231. 7:28list into the system we're using and
232. 7:30slowly drip out the review request to
233. 7:32those past customers. The key here is to
234. 7:35drip out those requests at a steady
235. 7:37pace, not all at once. I'm talking two
236. 7:39or three every 20 minutes or so during
237. 7:41normal business hours. Not blasting out
238. 7:441,500 review requests all at once, which
239. 7:46looks unnatural and it's not going to
240. 7:47give you nearly the same results. Now,
241. 7:49typically, depending on the business, 8
242. 7:51to 15% of them will go ahead and leave a
243. 7:53review for your client. So, picture a
244. 7:55business with just 500 past customers.
245. 7:57Well, that's 40 to 75 new reviews in the
246. 8:00first few weeks alone. For a business
247. 8:02that was sitting on just 23 reviews, in
248. 8:04about a month, they've gone from
249. 8:06invisible to very competitive. And that
250. 8:08right there is your case study. That is
251. 8:11what makes that owner tell every other
252. 8:12business owner they know about you and
253. 8:14how great you are. Okay, let's keep
254. 8:16going. Because once these reviews start
255. 8:18coming in, you turn on one more thing
256. 8:20that takes your service from nice to
257. 8:22have to "Can't believe how amazing this
258. 8:24is." And that thing is automatic
259. 8:26responses. Inside HighLevel, you go to
260. 8:28the reputation settings, switch on the
261. 8:30AI auto responses, and then select the
262. 8:32wait time before responding. My
263. 8:34suggestion here is to use 10 to 15
264. 8:36minutes. Now, every time that a review
265. 8:38comes in, a thoughtful personalized
266. 8:40response goes out within a few minutes
267. 8:42without the business owner lifting a
268. 8:43single finger. And that matters for two
269. 8:45reasons. First, Google's algorithm
270. 8:47favors businesses that actively respond
271. 8:49to reviews. So, it's going to help them
272. 8:51rank higher in the search engines. And
273. 8:53second, when a potential customer is
274. 8:55scrolling through the listings and they
275. 8:56see a business responding to every
276. 8:58single review, that builds real trust.
277. 9:01And a business that responds is going to
278. 9:03get the call over a business that's got
279. 9:04reviews just sitting there, getting
280. 9:06ignored. Now, same as before, you can do
281. 9:08this part manually as well. I mean, if
282. 9:10you don't have an AI response tool yet,
283. 9:12you can just set aside 20 or 30 minutes
284. 9:14a week to write the responses yourself
285. 9:16on behalf of your client. What matters
286. 9:18is that the reviews get answered because
287. 9:20responding to reviews is a service that
288. 9:22businesses need to do, but they just
289. 9:24don't do it. The software only makes it
290. 9:26instant and easier and makes sure that
291. 9:28it never gets forgotten. So, step back
292. 9:29and look at what you've built. The
293. 9:30system requests reviews from new
294. 9:32customers and it responds to every
295. 9:34review that comes in. It also reaches
296. 9:36out to previous customers and requests
297. 9:38reviews that should have been captured
298. 9:40but never were. And all of this is
299. 9:42running in the background all month
300. 9:44long. That is the entire service and
301. 9:46that's why they pay you every single
302. 9:48month. Never stops working. But now
303. 9:50let's talk about price. Let me show you
304. 9:51why $297 a month is an easy yes from the
305. 9:54business owner's side. Because once they
306. 9:56see the math, paying you feels obvious.
307. 9:59Let's say that you're working with a
308. 10:00roofer. Well, their average job is worth
309. 10:02somewhere around $5,000. If this system
310. 10:05helps them rank higher and brings in
311. 10:06just one extra customer a month, that is
312. 10:08$5,000 in revenue compared against the
313. 10:11297 that they pay you. The math here is
314. 10:13intentionally unfair in your client's
315. 10:15favor, which is exactly where you want
316. 10:17to keep it if you want them to keep
317. 10:19paying you month after month. Not to
318. 10:20mention, once they've got 200 plus
319. 10:22reviews and they're showing up in the
320. 10:24search results like the map pack, they
321. 10:26tend to get a whole lot more than just
322. 10:28one extra customer a month. There's also
323. 10:29something that I I never say aloud to a
324. 10:31client, but it is real. Business owners
325. 10:34want to look better than their
326. 10:35competitors. They want to be the one
327. 10:36with more five-star reviews than that
328. 10:38place down the street. Now, you don't
329. 10:40have to mention it. You just have to
330. 10:41know that this is part of why they stick
331. 10:43around as well. Now, you might be
332. 10:45thinking, "Okay, Adam, if this is so
333. 10:46simple, why don't they just do it
334. 10:48themselves?" Well, here's something I've
335. 10:50learned after more than a decade of
336. 10:51doing this and working with more than
337. 10:521,500 small businesses. It's not that
338. 10:54they couldn't do it. Most of them could.
339. 10:56It's just that their time is worth far
340. 10:58more running their actual business and
341. 11:00closing jobs and managing their crew
342. 11:02than it is sending follow-up texts after
343. 11:04every appointment. So, they'd rather
344. 11:06hand it off to someone for 297, 397,
345. 11:09even 497 a month, never have to think
346. 11:11about it again. And the best long-term
347. 11:13clients that you're ever going to get
348. 11:15are the ones who already tried to fix
349. 11:16this themselves but failed. They bought
350. 11:18the little tap cards, they put up a sign
351. 11:20that says, "Leave us a review." They
352. 11:22told their staff to ask, but none of it
353. 11:24stuck. So, when you reach out to them
354. 11:26with a system that runs on its own,
355. 11:28they're grateful because they finally
356. 11:30get to stop thinking about it. And
357. 11:31people happily pay to stop thinking
358. 11:33about things. Okay, I've got two
359. 11:35important warnings for you before you go
360. 11:36do this. Warning number one, when you're
361. 11:38new, you're going to be tempted to go in
362. 11:40cheap, to charge 50 bucks, or to lower
363. 11:43your price, to do them a favor, just to
364. 11:45get the client. Well, don't do that. You
365. 11:47never want to be the cheap option. That
366. 11:49is a lose-lose race to the bottom. There
367. 11:50is always somebody out there who's
368. 11:52willing to do a worse job for less
369. 11:54money. What you are is the person who
370. 11:56installs the one system that makes a
371. 11:58business look as good online as it
372. 12:00actually is. So, you want to price it
373. 12:02like that. 200 to 300 a month minimum.
374. 12:04Warning number two, do not bundle this
375. 12:06with five other services right on day
376. 12:08one. The whole reason this works is that
377. 12:10it is one clear solution to one obvious
378. 12:13problem. When you're just starting out,
379. 12:14the instinct is to pile on services so
380. 12:17the offer feels more valuable. Well,
381. 12:18fight that urge. You want to sell the
382. 12:20reviews, get the results, then the next
383. 12:22service becomes an easy yes later down
384. 12:24the road once they already trust you.
385. 12:26I'm not joking here. If you lead with a
386. 12:28menu of services, then you're going to
387. 12:29end up just like I did in that coffee
388. 12:31shop, watching client after client
389. 12:33promise to think about it just so they
390. 12:34could make their escape. Now, if you
391. 12:36want to build this, the system I just
392. 12:37walked you through runs inside
393. 12:39HighLevel. It is the only software I run
394. 12:41my entire agency on. I've set up an
395. 12:43extended 30-day free trial for anyone
396. 12:45watching, and you can copy my entire
397. 12:47agency setup called Agency OS straight
398. 12:49into your account in about 60 seconds.
399. 12:51The trial, all the templates, all the
400. 12:53worksheets and scripts, everything is
401. 12:55linked in the description. Tap that,
402. 12:57start the trial, and you can have your
403. 12:58review engine built tonight. Then, once
404. 13:00you have that first client paying you
405. 13:02every month, the next question is pretty
406. 13:04much always the same. What do I add to
407. 13:06take them from 297 a month to a
408. 13:08thousand, or two thousand, or more?
409. 13:10Well, that is the whole one-person
410. 13:11agency model, and I put together a free
411. 13:13training that walks through exactly
412. 13:15which services to stack, in what order,
413. 13:17and what to charge, and I've got that
414. 13:19linked up right here. So, feel free to
415. 13:21tap or click that now. I'll see you in
416. 13:22there in just a second.