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Billy McFarland: The Man Behind The Infamous Fyre Festival Disaster | E202 — Transcript

by The Diary Of A CEO · 22,275 words · 3,213 segments · language en · Watch on YouTube

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  1. 0:00were you nervous coming here today
  2. 0:04I didn't know how in depth we were going
  3. 0:05to go if I knew the questions I don't
  4. 0:07think go to slept last night but you
  5. 0:09were pathological liar Billy McFarland
  6. 0:11he is the band behind the infamous fire
  7. 0:13Festival Island Getaway turned disaster
  8. 0:16for fire Festival is the subject of two
  9. 0:19documentaries I will never forget when
  10. 0:21did you realize
  11. 0:23so wrong we were at the point where the
  12. 0:25timeline I had come up with was just so
  13. 0:28off I'd wake up some days it's like we
  14. 0:30need four million dollars by 2PM did no
  15. 0:32one say to you this is [ __ ] craziness
  16. 0:33I just didn't have the ability to like
  17. 0:35okay like what's actually happening how
  18. 0:36can we prevent this and like almost like
  19. 0:38as if On Cue
  20. 0:40a storm rolls in Billy McFarland pleaded
  21. 0:43guilty to fraud charges sentenced to six
  22. 0:45years in prison you come back to a
  23. 0:47shitstorm yeah the criminality doesn't
  24. 0:49stop though does it but I couldn't like
  25. 0:51really understand the magnitude and the
  26. 0:53gravity of the crime they did commit
  27. 0:54your lawyers tried to get you off the
  28. 0:5620-year prison sentence by saying that
  29. 0:58you suffered from untreated bipolar
  30. 1:00disorder do you have bipolar disorder
  31. 1:02um
  32. 1:04I did two cents in solitary the seven
  33. 1:06month stint was because I tried to do a
  34. 1:08podcast over at the Payphone they put
  35. 1:10the paperwork in to send me to like a
  36. 1:11terrorist facility when you're rendered
  37. 1:13useless and Powerless bat just kind of
  38. 1:16kills your Humanity that's [ __ ] scary
  39. 1:18that keeps me up at night
  40. 1:21Andy King
  41. 1:23did you ask him to suck a penis here's
  42. 1:26what actually happened
  43. 1:30before this episode starts I have a
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  54. 1:53enjoy this episode
  55. 1:56foreign
  56. 2:01[Music]
  57. 2:04how are you doing it's been crazy uh
  58. 2:07a little less than three and a half
  59. 2:09months since my sentence ended
  60. 2:12and really just been a whirlwind of
  61. 2:15finding the right people finding the
  62. 2:17right opportunities
  63. 2:19and really just dealing with this
  64. 2:21overhang of Probation and the constant
  65. 2:24fear that there's someone out there who
  66. 2:26could send me back at any time by taking
  67. 2:28a wrong turn so
  68. 2:31trying to avoid paying people back in
  69. 2:33every sense of that word and emotion
  70. 2:35while dealing with this fear that I can
  71. 2:38wake up one more into a phone call
  72. 2:39saying ha like joke's over you're going
  73. 2:41back
  74. 2:42so take me back um one of the things I'm
  75. 2:44so curious about everybody that I sit
  76. 2:46here and talk to is their earliest
  77. 2:50context in the early start bringing and
  78. 2:51how that's like ultimately shaped who
  79. 2:53they are today so take me way way back
  80. 2:56to New Jersey when you were you know
  81. 2:58under the age of 10 what was that what
  82. 2:59was your context your parents the the
  83. 3:02situation in which you grew up yeah I
  84. 3:04grew up in a pretty normal suburban
  85. 3:06American household and I think the
  86. 3:08defining moment was
  87. 3:11when I was 10 years old were I got a
  88. 3:14cable internet line into my house and
  89. 3:17this was the really early days of the
  90. 3:19internet and it was pretty much like the
  91. 3:21Wild Wild West era where a lot of like
  92. 3:23the framework and Regulation and mature
  93. 3:26social platforms that we have now just
  94. 3:27didn't exist then we were in the
  95. 3:30emphasis of like HTML and CSS and the
  96. 3:33practicality and accessibility of some
  97. 3:3510 year old putting a website online
  98. 3:38and I really found the internet to be
  99. 3:40this Outlet where I could push the
  100. 3:42boundaries of everything that I thought
  101. 3:44was possible as this young Suburban
  102. 3:46child and really as a way to start
  103. 3:48getting in trouble and seeing what it
  104. 3:50was like to get in trouble and see where
  105. 3:51I could go
  106. 3:52talk to me about your parents I've not
  107. 3:54heard um much about them in your
  108. 3:56interviews but I'd love to know the
  109. 3:58influence they had on you and how that
  110. 4:00shaped you I think they're great you
  111. 4:01know super loving super supportive and I
  112. 4:03think I've been asked this question you
  113. 4:04know so many times but whether it's like
  114. 4:06the jail therapists like or the
  115. 4:08information department and
  116. 4:10I think it's interesting that you know
  117. 4:12there isn't like a defining moment I
  118. 4:14think that kind of set me down like the
  119. 4:16entrepreneurial Journey
  120. 4:18um
  121. 4:19I think I was just like really weird in
  122. 4:21this desire to make my own path
  123. 4:24and to really test what was possible and
  124. 4:27so it's always kind of looking for
  125. 4:28Journeys to start businesses and really
  126. 4:30like test the bounds of you know of
  127. 4:33reality and of the constraints placed on
  128. 4:35me at various times in life and
  129. 4:37obviously like the constraints of a
  130. 4:39ten-year-old are much different than
  131. 4:41they were when I was 24 in the midst of
  132. 4:43the fire festival and much different at
  133. 4:4527 in solitary confinement but I think
  134. 4:48the reoccurring theme was trying to find
  135. 4:51ways to test those restraints and that
  136. 4:54took me to the very best times but also
  137. 4:55the very worst times in doing four years
  138. 4:58in prison and you know owing the world
  139. 5:00whether that's time money friendship and
  140. 5:04apology uh so yeah it's been been quite
  141. 5:06the journey my question still becomes
  142. 5:08like why though so testing the
  143. 5:09restraints of like what was possible why
  144. 5:12does a kid want to do that like what was
  145. 5:14it about about you when you were that
  146. 5:16age and your childhood or the
  147. 5:17circumstances you found yourself in or
  148. 5:19you know what Behavior was being
  149. 5:20reinforced and what Behavior was being
  150. 5:22punished that made you go off on that
  151. 5:24Journey you referenced a sort of a
  152. 5:26jailhouse therapist and then probably
  153. 5:28asking you these kind of questions as
  154. 5:29well yeah did you learn anything about
  155. 5:31yourself from that those conversations
  156. 5:32totally and
  157. 5:35I I think there's always been this
  158. 5:37desire to prove that I was different and
  159. 5:41I don't think
  160. 5:42I really understood like what different
  161. 5:43meant I don't think it meant trying to
  162. 5:45be like the smartest or the most
  163. 5:46interesting I was like trying to prove
  164. 5:48that I could create my own path and I
  165. 5:50think that's always why been the desire
  166. 5:53why did you want to create your empath
  167. 5:54and prove that I hear this word proving
  168. 5:56a lot throughout your story like a
  169. 5:58desire to prove yourself right and prove
  170. 6:00yourself to others it comes up over and
  171. 6:02over again in the conversations you've
  172. 6:03had where did that desire to prove
  173. 6:05yourself come from
  174. 6:07I think yeah I remember back to like
  175. 6:09getting an alpha Smart in you know early
  176. 6:12grammar school and I was so desperate to
  177. 6:15like hack the teachers like admin
  178. 6:17password for the alpha smart to change
  179. 6:18the settings on it and just wanted to
  180. 6:20show or I think is really proving to
  181. 6:22myself that I could do something
  182. 6:25different and
  183. 6:27I never really did well in terms of like
  184. 6:30a structured like learning environment I
  185. 6:31was always either like super
  186. 6:32disinterested or very very passionate
  187. 6:35about something whether it's technology
  188. 6:36or computers the Internet and just like
  189. 6:38want to dive in and just like almost
  190. 6:40testing against myself that I was
  191. 6:41possible and what wasn't possible
  192. 6:44did those around you like teachers and
  193. 6:46your parents have high hopes for you in
  194. 6:48your opinion
  195. 6:49I think so but they were also you know
  196. 6:53I don't want to I don't like the word
  197. 6:54like realistic I think they're very like
  198. 6:56realistic and structured hopes and my
  199. 6:58path was certainly frowned upon by
  200. 7:00teachers you know friends uh Etc
  201. 7:03throughout the years even when you were
  202. 7:05younger people even when I was younger
  203. 7:06yeah I think like teachers were always
  204. 7:09concerned that like why is he starting a
  205. 7:11business and not focusing on his you
  206. 7:12know math test so it was it was a
  207. 7:15problem since a young age do you
  208. 7:16remember getting sort of like critical
  209. 7:18or pessimistic feedback at a young age
  210. 7:20about your Ambitions and what was
  211. 7:22possible for you yeah absolutely and
  212. 7:24give me some examples yeah so it's like
  213. 7:26uh
  214. 7:28I had started a social network a couple
  215. 7:30of years later when I was 12 years old
  216. 7:32and
  217. 7:33this is early days in my space before
  218. 7:35Facebook had really gone outside of like
  219. 7:37Harvard in the initial Ivy League
  220. 7:38schools I created a private Social
  221. 7:40Network for my middle school and like
  222. 7:42out of nowhere like the site blew up and
  223. 7:43you know it was like the talk in middle
  224. 7:45school for a few days and the teachers
  225. 7:47basically called me in and said like the
  226. 7:49internet is not safe you know you have
  227. 7:51to stop this right now you have to get
  228. 7:52rid of the website and how did that make
  229. 7:54you feel
  230. 7:54it made me feel like I thought I was
  231. 7:56creating something of value but I felt
  232. 7:58like that what I viewed as value wasn't
  233. 8:01you know agreed upon by everybody else
  234. 8:03they'd almost create this like
  235. 8:05reinforcement we're like no I know this
  236. 8:06is tangible I know this is real and I
  237. 8:08know people like are enjoying something
  238. 8:10I made and I felt it was just so cool to
  239. 8:12have at the time it was hundreds of
  240. 8:14people whatever but having hundreds or a
  241. 8:15couple thousand people using something I
  242. 8:17made as a 12 year old was just really
  243. 8:19really interesting to me and I think it
  244. 8:22kind of created this
  245. 8:23deeper desele and like desire to prove
  246. 8:27whether it was to those teachers or to
  247. 8:28the friends who like weren't supportive
  248. 8:29that there is a different way than you
  249. 8:32know the way that we're all taught what
  250. 8:34did your parents want you to be you know
  251. 8:35like I think my mom wanted me to be I
  252. 8:37actually remember my mom's from from
  253. 8:39Nigeria she didn't get an education like
  254. 8:41uh we do I was born in Botswana in
  255. 8:43Africa as well and my mum I think wanted
  256. 8:45me to be a doctor or a lawyer okay I
  257. 8:47think she was set actually on Doctor
  258. 8:48what did your parents want you to be in
  259. 8:51your own opinion I don't think they
  260. 8:52really cared as long as I followed the
  261. 8:54traditional path of like super studying
  262. 8:57hard school doing well going to a good
  263. 8:59college having a good college experience
  264. 9:00I think beyond that
  265. 9:02um didn't really care too much I went to
  266. 9:04school to study Computer Engineering
  267. 9:05didn't last very long so didn't really
  268. 9:07you know study Computer Engineering but
  269. 9:09that was the uh that was the intent
  270. 9:11what's the defining difference between
  271. 9:13both of them you know like my mother is
  272. 9:15x in terms of characteristics my father
  273. 9:17is why what other if you had to describe
  274. 9:20them in a couple of words each what
  275. 9:21words would you use I think
  276. 9:22entrepreneurial uh you know quick like
  277. 9:25in terms of like you know quick minds
  278. 9:26are sharp they're smart and like honest
  279. 9:29I think like Integrity is like the big
  280. 9:31thing they're very honest good people
  281. 9:33and like that's you know has been part
  282. 9:35of the hardest part to me is them and
  283. 9:39not just them it's like other family
  284. 9:41members and friends trying to understand
  285. 9:43how it could go down this path where I
  286. 9:45was just lying and you know lying to
  287. 9:47investors and partners and employees and
  288. 9:49whatever it may have been it's like
  289. 9:50understanding how I got there
  290. 9:53from you know the the path I had taken
  291. 9:55have you had that conversation with them
  292. 9:57I have and
  293. 9:59it comes down to I think you've you've
  294. 10:01nailed it super early on it was just his
  295. 10:04desire and I think more than a desire
  296. 10:06probably a need to prove myself and fast
  297. 10:09forward many many years later with like
  298. 10:11fire in the fire Festival that need was
  299. 10:13to these these investors who basically
  300. 10:15took a chance at me when I first dropped
  301. 10:17out of school and had been backing me
  302. 10:18for five six seven years before the fire
  303. 10:20Festival came to be like
  304. 10:22my life I felt and it sounds so silly to
  305. 10:26me now but my life I felt to me at that
  306. 10:28time was making them happy and making
  307. 10:30them money and obviously like the
  308. 10:32initial investors if fire didn't work
  309. 10:34and didn't work honestly they probably
  310. 10:36would have been okay and they would have
  311. 10:38been far more understanding than the
  312. 10:39fact that I ended up lying at the end to
  313. 10:41get their support but it's like need to
  314. 10:45prove that I could do it and the ones
  315. 10:47who did believe in me the need to prove
  316. 10:48that they were right to believe in me
  317. 10:51really led me down this terrible
  318. 10:53terrible path of however long it was
  319. 10:55where I was lying that need to prove
  320. 10:57myself
  321. 10:58um it can it can go on some fantastic
  322. 11:01results in life because you end up
  323. 11:03striving and being ambitious and it acts
  324. 11:04as a source of motivation but then it
  325. 11:06can also
  326. 11:07um because I can relate to it it can
  327. 11:09also get ugly at some point when that
  328. 11:12need overshadows the need to be like
  329. 11:14ethical or to even have work-life
  330. 11:16balance whatever it might be
  331. 11:18have you ever managed in all the time
  332. 11:20you've had to reflect on it have you
  333. 11:21figured out why you of all people had
  334. 11:24that and used the word need not not
  335. 11:26desire you you refer to it as a need to
  336. 11:29prove yourself like where did that come
  337. 11:31from do you do you know I don't know
  338. 11:33um
  339. 11:34and as I said I've been asked so many
  340. 11:36times by people obviously not as smart
  341. 11:38as you but I've been asked by a lot of
  342. 11:39people and I don't think I've given a
  343. 11:41good enough answer and that's probably
  344. 11:43something that
  345. 11:44I need to think about because it's
  346. 11:45dangerous if you you know I'm thinking
  347. 11:47about self-awareness here and if that's
  348. 11:49still driving you from the back room of
  349. 11:50your subconscious
  350. 11:52um where that might take you again in
  351. 11:53the future right
  352. 11:55agree and I think it's more about where
  353. 11:58I can find fulfillment and making people
  354. 12:02happy because they've made money or
  355. 12:04invest in a success
  356. 12:06probably is most likely the wrong
  357. 12:08formula in a lot of different situations
  358. 12:10and I think like especially prison has
  359. 12:13made me very very relationship focused
  360. 12:16and I feel a stronger need to be trusted
  361. 12:19by someone more than to make them happy
  362. 12:21and I think that's the furthest area
  363. 12:23that I've improved in over the past five
  364. 12:25years I've never had you talk about the
  365. 12:28um the conversations with your parents
  366. 12:30in the wake of everything that happened
  367. 12:31and
  368. 12:34what what have been those conversations
  369. 12:37if I was privy to some of those
  370. 12:38conversations in person what would I
  371. 12:40have seen
  372. 12:42yeah I think I've just
  373. 12:44tried to find a way to apologize and
  374. 12:46it's been to everybody it's been to
  375. 12:48close friends who I think were hurt
  376. 12:51emotionally as well other family members
  377. 12:53other supporters and it's like trying to
  378. 12:55explain to them like why and finding the
  379. 12:58real words to apologize
  380. 13:00and
  381. 13:02it was just so crazy as I've had all
  382. 13:05this time to obviously reflect about it
  383. 13:06how
  384. 13:08I thought I was trying to make people
  385. 13:10happy but I was really just like burning
  386. 13:12down these relationships and hurting
  387. 13:14them along the way and it's just how
  388. 13:16messed up that pursuant path really was
  389. 13:18have you actually apologized to your
  390. 13:20parents oh absolutely yes
  391. 13:23and what's their stance been throughout
  392. 13:25jail and before and even now how what's
  393. 13:28their perspective been
  394. 13:30it's been like
  395. 13:33close family is different because
  396. 13:34obviously we're in touch and you know
  397. 13:35everybody
  398. 13:36families your family and I think for
  399. 13:39like childhood friends who I was
  400. 13:42probably closer with like on an
  401. 13:43emotional level it's been a little weird
  402. 13:45when I essentially was on the sideline
  403. 13:47in a way for four years or whatever the
  404. 13:49time frame was and then during that time
  405. 13:52I'm kind of sheltered from like the
  406. 13:54media and the comments and everything
  407. 13:55like I don't necessarily hear or even
  408. 13:57see everything that's happening and so
  409. 13:59like the bulk of that is directed
  410. 14:01towards other people like whether it's
  411. 14:02family or friends so after so long of
  412. 14:04like being The Target just because I'm
  413. 14:06not there to be the target they start to
  414. 14:08like you know form different opinions
  415. 14:10and their minds start to wander and then
  416. 14:13I think when I've seen people for the
  417. 14:14first time like since jail and then I
  418. 14:17can kind of see like a switch flip in
  419. 14:19their head after like four or five
  420. 14:20minutes like oh okay he's the old Billy
  421. 14:22that I used to know and they start like
  422. 14:23acting normal again which like really
  423. 14:25crazy to me that when I was in jail I
  424. 14:28just didn't really understand or
  425. 14:29appreciate the terrible [ __ ] basically
  426. 14:31that close people to me had to go
  427. 14:34through just because I wasn't like
  428. 14:35available to
  429. 14:37be at the receiving end of everything
  430. 14:40that's happened what did they go through
  431. 14:43I think like the the emotional trauma
  432. 14:45right and people are looking to blame
  433. 14:47someone and to you know throw shade and
  434. 14:49hate and I deservedly say I want someone
  435. 14:51and if I'm not there like to be able to
  436. 14:53take that hake some physically locked
  437. 14:55away somewhere people need a target for
  438. 14:56it and you know unfortunately I think
  439. 14:59for a lot of people who and I learned
  440. 15:00this in jail too A lot of people in jail
  441. 15:01the ones that take it the hardest are
  442. 15:03the friends and family is because
  443. 15:05they're not the one they're not the
  444. 15:06reason why you're there but they suffer
  445. 15:08almost the most from it it's just it's
  446. 15:09not fair did they tell you that they had
  447. 15:11been on the receiving end of that that
  448. 15:13abuse yeah and a lot of friends too you
  449. 15:16know what what kind of abuse do they
  450. 15:18tell you explicitly what kind of abuse
  451. 15:20they'd been on the receiving end of
  452. 15:22I think it's just like the mental and
  453. 15:24it's like emotional anguish
  454. 15:25um
  455. 15:27I've had like friends even who didn't
  456. 15:30work with me but you know who were super
  457. 15:31close and around for a lot of the build
  458. 15:33up of the events and whether it's from
  459. 15:35like their family or their friends or
  460. 15:37their employers like how could you not
  461. 15:38know how could you have been with him
  462. 15:40and
  463. 15:41people are looking for I think the
  464. 15:43public looks for someone to blame and if
  465. 15:45I wasn't there to receive that blame or
  466. 15:46wasn't responding to it that blame they
  467. 15:48just look for other targets and like
  468. 15:50I think that's what crushed me the most
  469. 15:52is on this limited contact with friends
  470. 15:55or family whatever from jail like
  471. 15:57hearing
  472. 15:58the sadness and abuse they were taking
  473. 16:01and being able to do absolutely nothing
  474. 16:04about it just like totally powerless
  475. 16:08going back into a story it's you know I
  476. 16:10was reading through all of the sort of
  477. 16:11entrepreneurial endeavors
  478. 16:13you you did as a as a young man even
  479. 16:15before the age of like 15 years old
  480. 16:17you'd started companies you'd sold
  481. 16:19companies
  482. 16:20um just just a long long list of
  483. 16:22continually starting another business
  484. 16:23starting at like nine years old you
  485. 16:25started programming 13 you start this um
  486. 16:28this this Outsourcing startup which
  487. 16:30eventually gets sold on an auction site
  488. 16:33called um your hot site I believe and
  489. 16:36then at 15 years old you create a
  490. 16:37company called 24 scene which is
  491. 16:39eventually sold to Buddy TV when you
  492. 16:41were 15 years old you go off to you
  493. 16:44graduate at 18 from I guess high school
  494. 16:45high school yeah we call it different
  495. 16:47things in the UK
  496. 16:48um you go to university and in your
  497. 16:50freshman year you drop out and start a
  498. 16:51company called spling and you raise four
  499. 16:54hundred thousand dollars in a series a
  500. 16:55round for this company called spling at
  501. 16:5718 years old right the financing around
  502. 16:59today are a little different so this is
  503. 17:01this is like 2010 but yeah crazy how the
  504. 17:03world's change right yeah yeah so you
  505. 17:05raised that Capital at 18 years old yes
  506. 17:08is that your first sort of window into
  507. 17:11the fact or point of awareness we think
  508. 17:13[ __ ] I can raise capital for things that
  509. 17:15I have ideas for I think the biggest
  510. 17:16thing there was
  511. 17:18having someone so much smarter and older
  512. 17:23and like more successful than me
  513. 17:24actually like believe in me and back it
  514. 17:27up
  515. 17:28the idea to like any friend in any
  516. 17:30family that I'm taking time off school
  517. 17:32or dropping out of school was like
  518. 17:33totally not okay but the fact that I can
  519. 17:36point to like a small group of these
  520. 17:38early investors who were clearly like
  521. 17:40established and you know
  522. 17:42like amazing
  523. 17:44almost like icons in their own fields
  524. 17:47that was when I was like look I have
  525. 17:48this real group who is supporting me
  526. 17:52beyond their words and I need to show
  527. 17:54not just them but I need to show the
  528. 17:56world that these people were right and
  529. 17:57everybody else who was saying like what
  530. 17:59I'm doing is wrong is incorrect who was
  531. 18:01saying you were wrong at that age 18. he
  532. 18:03was betting against you I think like
  533. 18:05every peer you know all your friends all
  534. 18:08the friends all your family members I
  535. 18:09think all your family members
  536. 18:11at all I think the majority um and I
  537. 18:13think that the big thing was like
  538. 18:15my friends at that age who especially
  539. 18:18like the ones who like did better in
  540. 18:19school and you know probably a little
  541. 18:20bit smarter
  542. 18:22it's just really as much as like they
  543. 18:24can't admit it and I know I do this to
  544. 18:26other people too so I think I see it as
  545. 18:27much as they can't do it like they don't
  546. 18:29want to see someone and obviously we're
  547. 18:31super young at that age but succeed
  548. 18:33Beyond them and it's like hey I'm
  549. 18:35studying 70 hours a week you know I know
  550. 18:37I'm smarter than he is and I'm working
  551. 18:39just as hard or harder than him you know
  552. 18:41why can he go and do this and I can't so
  553. 18:43I think that's kind of like a a mantra
  554. 18:46that you know I've noticed a lot amongst
  555. 18:48like close friends and obviously I see
  556. 18:49that same behavior in myself so yeah I
  557. 18:50think that that bar just sucks on spling
  558. 18:53yeah it was an Avenue for you to
  559. 18:55eventually move to New York yes what
  560. 18:57happened to that company eventually
  561. 18:58failed yeah so uh moved to New York
  562. 19:00actually in the second ever we work
  563. 19:02space in New York uh this is 2011 I
  564. 19:06think yeah it's a second ever we work
  565. 19:07space in New York and spling starter is
  566. 19:10a social network and I was kind of like
  567. 19:11parlaying off of what I had built in you
  568. 19:13know middle school and high school and
  569. 19:14you know had this really small you know
  570. 19:16websites that ended up selling which is
  571. 19:17great
  572. 19:18um the social networking aspect display
  573. 19:20never really took off and ended up
  574. 19:22making software and started to sell it
  575. 19:24to like these record labels and TV
  576. 19:26networks and I was like the Suburban kid
  577. 19:29who was already weird for programming
  578. 19:31and now I'm the Suburban kid who's weird
  579. 19:33for programming crazy for dropping out
  580. 19:35of school and now I'm sitting in the
  581. 19:37office with you know the heads of these
  582. 19:39like massive media companies that we've
  583. 19:40all heard of that like I didn't even
  584. 19:42know really like existed like to go meet
  585. 19:44with like the boss at Def Jam or Hearst
  586. 19:47or like Discovery or Disney like all
  587. 19:49these companies that were just like a
  588. 19:50logo on TV for me as a young kid I was
  589. 19:53now like tangibly there and they were
  590. 19:54like paying for something I was building
  591. 19:55it was just a wild experience to go from
  592. 19:59you know being in a dorm room in the
  593. 20:01middle of nowhere to
  594. 20:02in the midst of the entertainment World
  595. 20:04in New York and so at some point you
  596. 20:05make the decision to close spling down
  597. 20:07so spring was going and I just got super
  598. 20:10distracted
  599. 20:11by these entertainment companies that I
  600. 20:14was going to and like I kept trying to
  601. 20:16tell back like these childhood friends I
  602. 20:18kept trying to explain to them like what
  603. 20:19was happening they didn't really believe
  604. 20:21me and now it's really the Genesis of
  605. 20:23magnesis was that I wanted to take like
  606. 20:25the 19 year old me who wasn't working at
  607. 20:28spling and give him access to this world
  608. 20:30of like entertainment and fashion and
  609. 20:33like media that I was like finding
  610. 20:34myself stumbling into in New York and so
  611. 20:37I'm trying to get to the point of like
  612. 20:38there comes a day where you go
  613. 20:40I mean I've had this in my life my first
  614. 20:42startup yeah as well when I was
  615. 20:43literally 18 and then I left it at 20
  616. 20:45inside my next business but there's a
  617. 20:47day where you go
  618. 20:48[ __ ] that I'm gonna do magnesis instead
  619. 20:51so I basically said [ __ ] that I'm gonna
  620. 20:53do magnesis but like still keeps playing
  621. 20:54going so okay yeah so spring now is like
  622. 20:57my biggest mistake so explain kept
  623. 20:59operating for you know a few years with
  624. 21:01let's say 10 to 15 hours of a week of
  625. 21:03attention Okay whereas like you know the
  626. 21:05vast majority of my time was focused on
  627. 21:07magnesis I think like one of the
  628. 21:08reoccurring themes is just not seeing
  629. 21:10things through and like it happened
  630. 21:12again with my nieces into fire but like
  631. 21:14jumping ship when
  632. 21:16spring would not have been as big as
  633. 21:18magnesium or fire could have been but it
  634. 21:20still could have it still was okay and
  635. 21:21like I could have had a successful exit
  636. 21:24for people who were involved and just
  637. 21:25like not seeing that through it was just
  638. 21:27wrong
  639. 21:28reoccurring theme yeah
  640. 21:31um I mean I see that throughout your
  641. 21:32childhood and then internally into early
  642. 21:34sort of twenties yeah that that um that
  643. 21:38I guess ambition
  644. 21:39and that sort of constant inspiration
  645. 21:42you have leads you to kind of abandon
  646. 21:43the last thing and and an entrepreneur's
  647. 21:46currency is their time and attention so
  648. 21:48as you as you cited there it's finite it
  649. 21:51means that the old thing gets a fraction
  650. 21:52of your time when really if it's going
  651. 21:54to succeed in that market it needs more
  652. 21:56than all of your time yes um this leads
  653. 21:58you on to magnesis in 2013 yeah we
  654. 22:00launched 15 2014 eventually yeah
  655. 22:02magnesis was a tell me tell me what it
  656. 22:04was and why you chose to switch your
  657. 22:07attention to this yeah so magnesis was
  658. 22:10a network that was seeking to give young
  659. 22:14people living in major cities access to
  660. 22:17better benefits events and networking
  661. 22:19than their like credit card would give
  662. 22:20them
  663. 22:21so like literally this is 2012 I just I
  664. 22:25started doing the magnesis card before
  665. 22:27it launched I went in Alibaba this is
  666. 22:29like 10 years ago before Alibaba is
  667. 22:31Alibaba bought this like blank black
  668. 22:34sheet of metal and a Credit Card Copier
  669. 22:36and literally went and copied my like
  670. 22:38really crappy debit card with 20 onto it
  671. 22:41onto this like black metal card and just
  672. 22:44like went to the pizza parlor across the
  673. 22:46street and the guy just made a total
  674. 22:48scene when I went to pay and went and
  675. 22:49showed the card off around wework and
  676. 22:51started selling cards to like
  677. 22:52interesting entrepreneurs at wework and
  678. 22:55that was like literally the Genesis of
  679. 22:56magnesis and the cool of the proposition
  680. 22:58was that it was kind of elite and
  681. 23:00exclusive yeah so it was definitely
  682. 23:02trying to cater towards this like
  683. 23:04upwardly mobile
  684. 23:06entrepreneur style crowd
  685. 23:09that feels like a through line across
  686. 23:11many of your businesses that went on
  687. 23:12which was like appealing to people's
  688. 23:14desire for
  689. 23:17status and clout because when I was
  690. 23:20reading about magnesis at the end of the
  691. 23:21day it felt like it was a a black metal
  692. 23:24card which was again appealing to
  693. 23:26people's egos because everybody wants
  694. 23:27that American Express black card but
  695. 23:29they can't get it because you need to
  696. 23:30spend you need to spend like a quarter
  697. 23:31of a million to get it yeah so it makes
  698. 23:33people feel amazing and then you're
  699. 23:34promising them
  700. 23:36the application process was only a few
  701. 23:38people could apply it was all appealing
  702. 23:40to that people's desire to be
  703. 23:42that's what it started out when I was
  704. 23:44like 19 or 20 whatever the time was and
  705. 23:46then it ended up growing and the real
  706. 23:48benefit was in network and there were
  707. 23:51certain members or card holders who were
  708. 23:53meeting other members and kind of giving
  709. 23:55them value and I think like the first
  710. 23:57concept of magnesis was one I wanted the
  711. 24:00black card for sure now it was like the
  712. 24:01fun novelty like more of the marketing
  713. 24:03aspect of it but two is I wanted like a
  714. 24:05vehicle to share and really invite my
  715. 24:08friends to all these like Entertainment
  716. 24:11Properties where I was starting to
  717. 24:12experience and explore because they
  718. 24:14didn't believe me so it was almost like
  719. 24:16show them what I was telling them was
  720. 24:17actually happening and have an excuse to
  721. 24:19bring people along through this club or
  722. 24:22Community built around magnesis and you
  723. 24:24raised capital for magnesium 1.5 million
  724. 24:26before you launched and then three point
  725. 24:27something off yeah I think that the
  726. 24:29total was in like the mid mid threes
  727. 24:31yeah so nothing crazy like but okay and
  728. 24:34um jar rule comes into the picture
  729. 24:35sometime around the magnesis yeah so it
  730. 24:38started basically like once again
  731. 24:39magnesium is all about One fulfilling
  732. 24:41like my fantasies of places I wanted to
  733. 24:43go and can get to and then once I was
  734. 24:45there having all of my friends come too
  735. 24:48and I just like loved hip-hop as a kid
  736. 24:50so throughout magnesis we booked
  737. 24:52probably close to a dozen and a half or
  738. 24:54even like 20 rappers to come perform
  739. 24:56these small concerts for magnesis and
  740. 24:59that's what started the whole ball
  741. 25:00rolling towards like the fire app and
  742. 25:03that concept so when did you meet Ja
  743. 25:04Rule uh during one of these magnesis
  744. 25:07member events and the thing that's
  745. 25:10really struck me at the time was how
  746. 25:12hard it was to book him
  747. 25:14and when he finally like received the
  748. 25:16offer he said yes and like almost like
  749. 25:19instantly right and the problem was this
  750. 25:21like web of
  751. 25:22quasi-agents and middle management
  752. 25:24managers who all kind of claimed like
  753. 25:26represent another talent but in reality
  754. 25:28they knew someone who knew like a sister
  755. 25:29who knew a brother who knew a cousin and
  756. 25:31it's like this terrible
  757. 25:32really like opaque nasty world and
  758. 25:36coming from like a technology background
  759. 25:37it made no sense to me I knew there were
  760. 25:39other like kids like me right who would
  761. 25:41you know pay something reasonable to get
  762. 25:42access to this kind of like music Talent
  763. 25:44so we started talking about building an
  764. 25:46app which ended up becoming the fire app
  765. 25:48to provide like a window into like
  766. 25:51entertainers pockets for anybody to give
  767. 25:53them offers directly and because of that
  768. 25:55experience with Ja Rule and just general
  769. 25:56General artist booking that's what that
  770. 25:58was the Genesis of this fire app that
  771. 26:00was a complete Genesis was like booking
  772. 26:02a lot of these rappers through magnesis
  773. 26:04realizing that almost every single time
  774. 26:07we were going through middlemen who like
  775. 26:09weren't really like the the manager of
  776. 26:11the agent and then realizing okay I now
  777. 26:13had this network of you know 20 artists
  778. 26:15and their real managers so I can give
  779. 26:17like access to other people through
  780. 26:18technology
  781. 26:20and from what I was reading
  782. 26:22um this is the when one of the first big
  783. 26:25lies was told which was around the
  784. 26:27success of fire mobile app I read this I
  785. 26:30think I can't remember where I saw it
  786. 26:31might have been the Hulu documentary or
  787. 26:33something it said that an internship to
  788. 26:34investors it was claimed to be worth 90
  789. 26:36million dollars but was actually doing
  790. 26:3860k in business what is the truth around
  791. 26:41that where was the where was the LIE
  792. 26:43told here yeah so the fire app and the
  793. 26:45fire Festival really all come together
  794. 26:47at the same time
  795. 26:49um
  796. 26:50it's crazy to think back like how how
  797. 26:53quick I went down a bad path but how
  798. 26:55quick everything happened as well during
  799. 26:57that time period
  800. 26:58this is all 2016. um the fire app was
  801. 27:01launched at some point mid-2016 and the
  802. 27:04fire Festival was you know conceived in
  803. 27:06September October of 2016. so it was all
  804. 27:09kind of around the same time Wi-Fi
  805. 27:11Festival how did that come to be that
  806. 27:13because the fire app came first fire out
  807. 27:15came first how did you get from there to
  808. 27:16fire Festival so we had a townhouse
  809. 27:19space basically this Clubhouse if you
  810. 27:21will for magnesis members and one of the
  811. 27:23people working at the front desk I lived
  812. 27:25a handful of blocks away calls me one
  813. 27:26night and says there's this guy here who
  814. 27:29is building some crazy things at Google
  815. 27:31but he says he flies planes and wants to
  816. 27:33fly you I think he's telling the truth
  817. 27:34you have to come and meet him so I ran
  818. 27:36over the townhouse and met this guy and
  819. 27:38like absolute genius like one of the
  820. 27:40best
  821. 27:42like developers of AI I've ever met in
  822. 27:44my life and you know he's going to go on
  823. 27:46to I think change your world in very
  824. 27:47many ways but he's like listen like I
  825. 27:49Fly for Fun I have a bunch of friends
  826. 27:51who do the same thing we should take a
  827. 27:53few planes and do a trip to the outer
  828. 27:54islands of the Bahamas for your
  829. 27:55magnesium members so we've been running
  830. 27:57these trips for years
  831. 27:59and I found these outer Islands to
  832. 28:01essentially be this like welcoming
  833. 28:03playground where there might be 10
  834. 28:05people who live on the island who are
  835. 28:06just like so amazing and kind-hearted
  836. 28:08and warm and once you bring 18 20 24
  837. 28:11people there from New York everybody
  838. 28:13kind of drops like their pretense and if
  839. 28:16you connect them around these like
  840. 28:18almost like life-defying experiences and
  841. 28:20Adventures they really really come
  842. 28:22together so it was running these trips
  843. 28:25for a number of years when I literally
  844. 28:27brought like one of these childhood
  845. 28:28friends that I mentioned and fire app
  846. 28:30had just launched he said hey man you
  847. 28:32should totally do a music festival here
  848. 28:34for all magnesis members so that was the
  849. 28:36real person who came up with the idea
  850. 28:37and that's how the fire Festival
  851. 28:39happened and when was where was the the
  852. 28:41first light holding yeah in the
  853. 28:43fundraising process was it on raising
  854. 28:45capital for the app was it capsule for
  855. 28:47the magnesis yeah so the the fire
  856. 28:50um
  857. 28:52the fire Festival app didn't raise much
  858. 28:56money prior to like the festival
  859. 28:57announcement
  860. 28:59we came up with a festival idea in
  861. 29:02September of 2016.
  862. 29:05shot and released at promotional video I
  863. 29:07think a lot of people saw in December of
  864. 29:092016 and announced a April of 2017 like
  865. 29:12launch date so the period was super
  866. 29:14super short so somewhere in like the
  867. 29:16weeks leading up to that December
  868. 29:18promotional video I started lying and
  869. 29:21that was lying to Fire apps investors
  870. 29:23lying to fire festivals investors lying
  871. 29:25about magnesius's numbers it all kind of
  872. 29:28hit when
  873. 29:30oh [ __ ] fire Festival is real we're
  874. 29:33announcing a festival we have X number
  875. 29:35of months to build a city in the middle
  876. 29:36of nowhere how the [ __ ] are we gonna do
  877. 29:38this that's just like set me off down
  878. 29:40that that path
  879. 29:42from
  880. 29:44I think from what I recall there was
  881. 29:46four months between you announcing the
  882. 29:48festival and the festival happening so
  883. 29:50you're going to the middle of nowhere
  884. 29:52you've got to build sewage yeah
  885. 29:55infrastructure basically a city from
  886. 29:57scratch at 25 years old with
  887. 30:02out the capital to do it and without the
  888. 30:05experience in doing it in
  889. 30:08four months in 120 days so stupid
  890. 30:12so bad
  891. 30:14I think I I got my 25th birthday we
  892. 30:17launched the trailer for The Fire
  893. 30:19Festival
  894. 30:20and I still didn't think it was real at
  895. 30:22that time like we had these great trips
  896. 30:24with a few dozen people and those we
  897. 30:26could totally handle we launched a
  898. 30:28trailer then I remember waking up like
  899. 30:30you know quasi hung over five or six
  900. 30:32hours later and we'd sold like a half
  901. 30:34million dollars to tickets if I said
  902. 30:36that to people now in my team and you
  903. 30:38know I've you know I'm I'm 30 now same
  904. 30:40age as you yeah um you know I've got
  905. 30:43huge amounts of resources in terms of
  906. 30:45like contacts and capital everyone in my
  907. 30:47team would turn around to me and give me
  908. 30:49that look and say this is not possible
  909. 30:51Stephen
  910. 30:53did people say that to you
  911. 30:55did no one say to you this is [ __ ]
  912. 30:57craziness absolutely and I think that
  913. 31:00part of the curse and and part of the
  914. 31:02gift at the time was
  915. 31:04a lot of their reasons that were being
  916. 31:06given to me by things were impossible
  917. 31:09we're all solved with these short-term
  918. 31:11Miracles and of course everybody said
  919. 31:12hey the end goal is impossible you're a
  920. 31:14[ __ ] like you don't understand like
  921. 31:16what this takes
  922. 31:17and then they would give three or four
  923. 31:18reasons about like smaller problems
  924. 31:20right and then I would go and like
  925. 31:22create Magic and solve these three or
  926. 31:24four problems and be like look we've
  927. 31:26proved that like we can handle the
  928. 31:27bigger stuff too and I think it just
  929. 31:29took
  930. 31:30so many random like rolls of the dice to
  931. 31:34go our way to be able to create a
  932. 31:36failure so large because if we found
  933. 31:40like a stumbling block or a roadblock
  934. 31:41earlier on it would have stopped the
  935. 31:43whole thing but it was like this weird
  936. 31:45combination of
  937. 31:46smart crazy people all kind of coming
  938. 31:49together for this wild idea and solving
  939. 31:52things we should never been able to
  940. 31:54solve until we couldn't
  941. 31:55lying plays a big role in that though
  942. 31:57100 I think you have to add line to the
  943. 31:59mix because I don't think he would have
  944. 32:00gotten those people to that Island on
  945. 32:02that plane without a series of
  946. 32:05almost like nuns stop lying there's no
  947. 32:07way that you would have well in my view
  948. 32:10um if people knew the reality of my view
  949. 32:12if people knew the reality of the
  950. 32:13numbers and the situation on the ground
  951. 32:15and I remember watching the
  952. 32:16documentaries which I know you haven't
  953. 32:17seen yeah still no yeah we're going to
  954. 32:19talk about that but I remember seeing
  955. 32:21the there were moments where you were
  956. 32:22saying to team members don't don't tell
  957. 32:24this investor the nature of the
  958. 32:26situation and had you been honest I
  959. 32:28think investors from my experience of
  960. 32:30building companies would not have backed
  961. 32:31this the reality of the situation if if
  962. 32:34they knew the truth they wouldn't have
  963. 32:35backed that agree
  964. 32:37I always think that like lying hurt
  965. 32:39things the most
  966. 32:42they lying
  967. 32:44really pushed away the help that I
  968. 32:46needed and I think that how we just
  969. 32:49announced the festival with our trailer
  970. 32:51video
  971. 32:52we had already proven our ability to you
  972. 32:54know create hype to bring a manageable
  973. 32:57number of people to these islands to
  974. 32:58give them like an amazing experience
  975. 33:00if I just like threw my like hands up
  976. 33:03the next day and said okay I didn't
  977. 33:04expect to sell this many tickets and I
  978. 33:06don't have the resources or or like
  979. 33:08wherewithal to actually execute this now
  980. 33:11I think the professionals would have
  981. 33:12flocked to me and said okay like we are
  982. 33:14experts in doing this like let us take
  983. 33:15over and you do what you're good at but
  984. 33:17like let us you know be the adults in
  985. 33:19the room and make this thing actually
  986. 33:20happen and why didn't you put your hands
  987. 33:22up and say that I I that's like a type
  988. 33:25of lawsuit over the past five years but
  989. 33:28that's where we're like Beyond lying
  990. 33:29like breaking all the ethics and morals
  991. 33:30which like totally didn't totally wrong
  992. 33:32it pushed away to help
  993. 33:34are you a pathological liar
  994. 33:37this is a claim that I've I've heard
  995. 33:38leveled at you by the judge in your case
  996. 33:40by other people that were working on
  997. 33:42fire Festival
  998. 33:44um people in the documentaries
  999. 33:46yeah I think like my entire
  1000. 33:49Mantra and drive right now is to form
  1001. 33:52like super super close relationships and
  1002. 33:55I want those six or eight people
  1003. 33:59to never question my integrity and I
  1004. 34:01think like getting on a microphone and
  1005. 34:03telling the world hey guys like I'm not
  1006. 34:04a pathological liar he's like yeah shut
  1007. 34:05the [ __ ] up but it's like I want to feel
  1008. 34:08Pride where I can like go home tonight
  1009. 34:09and I know like these six to eight
  1010. 34:11people that I can call or they can call
  1011. 34:12me you know we will have our backs and I
  1012. 34:15really don't have the answer in terms of
  1013. 34:17like how I adjust it to the world but
  1014. 34:18it's like the six to eight people and
  1015. 34:20you guys know who you are like
  1016. 34:22let's build that trust because that's
  1017. 34:24one of the even when I was thinking
  1018. 34:25about doing this interview obviously you
  1019. 34:26know the foundation of the Diary of SEO
  1020. 34:27is honesty yeah and I'm thinking after
  1021. 34:29all this stuff I've seen in these
  1022. 34:30documentaries how do I know that he's
  1023. 34:32not just going to come here and [ __ ]
  1024. 34:33me yeah how do I know that I'm not going
  1025. 34:34to be one of the investors or one of the
  1026. 34:36other people that was was lied to how do
  1027. 34:38I know he's going to give me the truth
  1028. 34:39yeah
  1029. 34:40how do you receive that
  1030. 34:43it's just so hard to hear like it's it's
  1031. 34:46super hard to hear and I think like
  1032. 34:48natural reaction is to always like fight
  1033. 34:51back and argue oh I'm not a lie of then
  1034. 34:52you just like and it's just like
  1035. 34:54digs you down
  1036. 34:56a further hole
  1037. 34:58so I think it's just finding pride in a
  1038. 35:01different area and it's like I am highly
  1039. 35:02flawed and like any claims made to the
  1040. 35:05contrary are just are wrong and for
  1041. 35:07whatever good ideas I've had I've had
  1042. 35:09you know 10 times many bad ones and like
  1043. 35:11clearly I Allied to an extent that
  1044. 35:14I would really hope that the vast
  1045. 35:16majority of the population like would
  1046. 35:17never be comfortable doing so yeah I
  1047. 35:20highly highly flawed and I think like
  1048. 35:22the next 30 years of my life will be
  1049. 35:23defined by can I focus on my skill set
  1050. 35:27can I be honest with a small number of
  1051. 35:30people around me and like can I get help
  1052. 35:31in those areas where I clearly need it
  1053. 35:33as you know Intel are now sponsoring
  1054. 35:35this podcast and last week I introduced
  1055. 35:36you to Intel Evo platform the badge of
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  1058. 35:42you to be more productive on the go as
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  1060. 35:45the go it's Intel Eva that really caught
  1061. 35:47my eye when we were discussing this
  1062. 35:48partnership the idea that Intel gives
  1063. 35:50your laptop the seal of approval for you
  1064. 35:52on all things like all-day battery life
  1065. 35:55fast charging and high performance makes
  1066. 35:56my life easier when I'm buying a new
  1067. 35:58laptop because I know that if it's got
  1068. 36:00that Intel seal of approval then it's
  1069. 36:02going to be able to keep up with me
  1070. 36:03they've basically done all the hard work
  1071. 36:05and research for you and confirmed it's
  1072. 36:07going to be able to keep up with your
  1073. 36:09busy life on the go head to intel.co.uk
  1074. 36:11EVO to find out more about the televo
  1075. 36:13platform also for a limited time you you
  1076. 36:15can currently get 15 off all Intel Evo
  1077. 36:17devices at John lewis.com the code is
  1078. 36:19Evo ceo15 that's
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  1080. 36:26head over to John lewis.com to check out
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  1083. 36:32details in the description box
  1084. 36:33for many years people have been asking
  1085. 36:36for a coffee flavored Hill and quite
  1086. 36:39recently he'll release the iced coffee
  1087. 36:41caramel flavor of their
  1088. 36:43um ready to drink Hills and I've just
  1089. 36:45become hooked on it over the last couple
  1090. 36:47of weeks I've been on a really
  1091. 36:48interesting Journey with huel which I've
  1092. 36:50described and talked about a little bit
  1093. 36:51on this podcast I started with the berry
  1094. 36:53ready to drinks then I moved over to the
  1095. 36:55protein salted caramel because it's 100
  1096. 36:57calories and it gives you all of your
  1097. 36:58essential vitamins and minerals but also
  1098. 37:00gives you the 20 odd grams of protein
  1099. 37:02you need and now I'm balanced between
  1100. 37:04them both I drink mostly the banana
  1101. 37:07flavor ready to drink I've got really
  1102. 37:08into the iced coffee caramel flavor of
  1103. 37:11heels ready to drink and now I'm
  1104. 37:12drinking that as well as the protein
  1105. 37:14make sure you try the new ready to drink
  1106. 37:16flavors that the caramel flavor is
  1107. 37:18amazing the new banana flavor as well is
  1108. 37:21amazing and obviously as I said the iced
  1109. 37:23coffee caramel flavor has been a real
  1110. 37:25Smash Hit so check it out let me know
  1111. 37:27what you think on social media I see all
  1112. 37:29of your tags and Instagram posts and
  1113. 37:30tweets about your you haven't watched
  1114. 37:32the documentaries no
  1115. 37:37the first prison I was at or like when
  1116. 37:40they appeared when they came out the uh
  1117. 37:42the guys got like a USB stick with both
  1118. 37:44the documentaries and watched them and I
  1119. 37:46was like I literally went outside I
  1120. 37:47think I was like one of two people who
  1121. 37:48wasn't in the TV room watching the
  1122. 37:50documentary but couldn't do it why
  1123. 37:53I think at that time
  1124. 37:54I was still like this is early 2019 so I
  1125. 37:58was less than a year into my sentence I
  1126. 38:01think I was still like in the combative
  1127. 38:02phase where I just hadn't like come to
  1128. 38:05reality with everything that happened
  1129. 38:07and I was too scared to hear allegations
  1130. 38:10or comments by other people and not be
  1131. 38:12able to respond and I like realized like
  1132. 38:14being locked up
  1133. 38:16and then having someone say something
  1134. 38:18where it's probably like 70 true and 30
  1135. 38:20false I wouldn't have like focused on or
  1136. 38:23internalized the part that was true even
  1137. 38:25though that was probably most of it I
  1138. 38:26just would have gotten enraged by the
  1139. 38:28false part but I wouldn't be able to do
  1140. 38:30anything about it so I felt like if I
  1141. 38:31was not like stable enough or mature
  1142. 38:33enough
  1143. 38:34at that time to to watch it and I
  1144. 38:36probably still I'm not but really yeah
  1145. 38:38because I was gonna ask you to follow up
  1146. 38:39was why haven't you watched them now
  1147. 38:41then if that was 2019 in 2022 now so why
  1148. 38:44haven't you watched them still so I
  1149. 38:46caught myself the other day someone
  1150. 38:47asked me the same question and I said
  1151. 38:49and I think this show is like I'm not
  1152. 38:51like mature enough to watch it yet I
  1153. 38:52said no one in this is probably slightly
  1154. 38:55true but exaggerated I said no one real
  1155. 38:57interviewed for the documentary like why
  1156. 38:59would any business person who has
  1157. 39:01anything going on in their life you know
  1158. 39:02attach themselves to the event that's
  1159. 39:04mostly true obviously but but still some
  1160. 39:06of the people who did interview I'm sure
  1161. 39:08were you know sharing real stories of
  1162. 39:10real things that happened so I'm just
  1163. 39:12I'm not ready there's no way I don't
  1164. 39:14know why but I'm not ready
  1165. 39:17because of how it might make you it
  1166. 39:19might trigger you in some type of way or
  1167. 39:20I think so and yeah I just I did ask
  1168. 39:23myself I said would you if that happened
  1169. 39:25to me when I watched the documentaries
  1170. 39:27and I'm gonna be honest I don't know
  1171. 39:29yeah I don't know but you must
  1172. 39:32everywhere you go now have
  1173. 39:33piece together those documentaries
  1174. 39:35because people like me ask you seven
  1175. 39:37questions for sure
  1176. 39:39unfortunately I think I've heard more
  1177. 39:41than than I wanted to but I think I
  1178. 39:43understand
  1179. 39:44how do you feel about the fact that like
  1180. 39:47probably for at least some time now the
  1181. 39:49center point of conversations you have
  1182. 39:51and interviews you do is going to Center
  1183. 39:53on
  1184. 39:54that that's gonna like that's gonna be a
  1185. 39:56real defining thing for for many that
  1186. 39:58meet you I think it's super interesting
  1187. 40:01like
  1188. 40:02think about personally and it's almost
  1189. 40:05like weird because a lot of the people
  1190. 40:07who have watched documentary whether
  1191. 40:09they're friends or family members other
  1192. 40:10people
  1193. 40:11their advice is like you are incompetent
  1194. 40:14you can't do anything going forward like
  1195. 40:16you know go work some entry level like
  1196. 40:19desk job for 70 hours a week for the
  1197. 40:20rest of your life and and shut up and I
  1198. 40:23think it's kind of like ironic right
  1199. 40:25because then you're stuck living with
  1200. 40:28the remorse the guilt the failure of
  1201. 40:31what you did before and I think the
  1202. 40:33other option is
  1203. 40:35can I go about it but go for it and go
  1204. 40:37for it honestly and if I fail it's okay
  1205. 40:39but you know at least take the swing and
  1206. 40:42like which path would you know make you
  1207. 40:44prouder and I've chosen the latter which
  1208. 40:46might be right it might be wrong but I
  1209. 40:48just think it's really weird to me how a
  1210. 40:50lot of like the close friends who have
  1211. 40:52watched a documentary almost all their
  1212. 40:54advice have just been like you can't do
  1213. 40:56anything now and maybe they're right but
  1214. 40:58it's like that's been like I think
  1215. 40:59that's the hardest thing to internalize
  1216. 41:00from the whole
  1217. 41:01like after effect process where we
  1218. 41:03currently stand
  1219. 41:04well you've clearly got a
  1220. 41:07internal bias to just prove everybody
  1221. 41:09wrong which doesn't seem to have left
  1222. 41:11you right so when you hear that the
  1223. 41:13Billy that I mean I've come to learn in
  1224. 41:14the last you know couple of minutes
  1225. 41:16speaking together with just 100 use that
  1226. 41:19as fuel right I think like
  1227. 41:22I find Pride differently now and when
  1228. 41:24you're locked away for four years and
  1229. 41:26ten months like when you're alone or
  1230. 41:27with a cellmate but like in solitary
  1231. 41:29confinement you can't leave you have to
  1232. 41:31find pride in like the littlest and
  1233. 41:33weirdest things and you know once you
  1234. 41:35leave 95 of it it's just like irrelevant
  1235. 41:37and gets out the window but I think like
  1236. 41:39finding pride is where it stands and
  1237. 41:42do I want to be the the guy who's honest
  1238. 41:44but quit or the guy who's honest but
  1239. 41:46went for it and then whatever the
  1240. 41:48outcome is the outcome is and like to me
  1241. 41:49I can find more pride in that path
  1242. 41:52fire Festival you raise more than 20
  1243. 41:55million dollars
  1244. 41:58now that alone is not an easy thing to
  1245. 42:00do
  1246. 42:02you know lying yeah definitely aided
  1247. 42:05that for 100 but even if people were
  1248. 42:08lying even if someone was just purely
  1249. 42:10lying there's still an element of
  1250. 42:12salesmanship that goes into
  1251. 42:15accomplishing such a big investment
  1252. 42:18raise for a first-time Music Festival
  1253. 42:21when you're 25 years old
  1254. 42:23what are your skill sets that that made
  1255. 42:26that happen let's just lying it we put
  1256. 42:28that on the table you lied yeah but what
  1257. 42:30are the other skill sets that
  1258. 42:32enabled that massive failure
  1259. 42:35so I think it's like taking a second to
  1260. 42:37like dive into the lies and why it was
  1261. 42:39so bad I think there's like a
  1262. 42:41misconception at least from what I've
  1263. 42:43heard that I woke up one day made a fake
  1264. 42:46spreadsheet which is totally true and
  1265. 42:47then with that spreadsheet you know went
  1266. 42:49and raised a bunch of money I think the
  1267. 42:51reality is it's like not that simple you
  1268. 42:53know I can make a bad spreadsheet
  1269. 42:55tomorrow without my background and
  1270. 42:56you're just not going to go and raise 20
  1271. 42:58million dollars straight it's like it
  1272. 43:00doesn't go like that
  1273. 43:01I think the hardest part is a trust is
  1274. 43:03that the majority of the people who are
  1275. 43:05backing me
  1276. 43:06had either invested in me since I was 19
  1277. 43:08years old or I'd see me work since I was
  1278. 43:1019 or were you know referred or trusted
  1279. 43:14someone like who fell into one of those
  1280. 43:15camps so it was like six years of
  1281. 43:19trust and failure and struggle that I
  1282. 43:22had to go through to get to the position
  1283. 43:24where I could even ask for that kind of
  1284. 43:26money so more than the lie but the
  1285. 43:29revenue at the time which I almost think
  1286. 43:30is not as bad as betraying the trust of
  1287. 43:34the years it took to get to that point
  1288. 43:35where I was even in the position to lie
  1289. 43:37about the revenue
  1290. 43:40so there's that trust building which
  1291. 43:41again the jury's probably out on whether
  1292. 43:43that trust was built honestly yeah
  1293. 43:45because you talked about
  1294. 43:47magnesis also being inflated in terms of
  1295. 43:49the numbers they're being lies there but
  1296. 43:52then your personal skill like what is it
  1297. 43:53in hindsight you think why did these
  1298. 43:56people
  1299. 43:57back me as an individual what are your
  1300. 43:59skill sets like Charisma or is it your
  1301. 44:01ability to talk your communication
  1302. 44:02skills what was it I almost think that
  1303. 44:04you could find
  1304. 44:06similarities in these early trips that
  1305. 44:09led to the fire Festival in some of the
  1306. 44:11magnesis experiences which
  1307. 44:13is taking people who wouldn't usually
  1308. 44:16meet bringing them together and then
  1309. 44:19taking them to a place
  1310. 44:21they've never been before whether that's
  1311. 44:23like
  1312. 44:23a jet ski race at midnight around these
  1313. 44:26like uninhabited islands or like spear
  1314. 44:28fishing for your own Lobster with
  1315. 44:30someone you've always wanted to meet
  1316. 44:31it's about just like connecting
  1317. 44:33interesting people with like a tinge of
  1318. 44:36crazy around these adventures and like
  1319. 44:38those Adventures could be physical it
  1320. 44:40could be virtual but that's kind of
  1321. 44:41always been I think what is intrigued
  1322. 44:45backer someone that's a friend a partner
  1323. 44:47a sponsor an investor is to be part of
  1324. 44:50that
  1325. 44:51you know tornado of activity and
  1326. 44:53connection and excitement interesting so
  1327. 44:55the people so what I got from that is
  1328. 44:56the people that invested in you wanted
  1329. 44:58the same thing as the people that bought
  1330. 44:59tickets to fire Festival they wanted to
  1331. 45:01be part of something really really cool
  1332. 45:03themselves they wanted to meet
  1333. 45:04interesting people and do interesting
  1334. 45:07crazy [ __ ] like that's like that's the
  1335. 45:09ammo and you ended up selling some 8 000
  1336. 45:11tickets for two weekends at fire
  1337. 45:13Festival yeah
  1338. 45:14I mean everyone remembers the orange
  1339. 45:17tile campaign and the use of influencers
  1340. 45:19and we had Kendall Jenner Bella Hadid
  1341. 45:21Haley Baldwin Emily ratatowski and you
  1342. 45:24shot this in this promo video
  1343. 45:26um in the Bahamas which became pretty
  1344. 45:28viral because no one had ever seen that
  1345. 45:31group of influences together before yeah
  1346. 45:34um
  1347. 45:35at that point you know you know you know
  1348. 45:38two months three months out from the
  1349. 45:39festival you've sold these [ __ ]
  1350. 45:41tickets this is when the lies get really
  1351. 45:44bad out there like in one of the
  1352. 45:46documentaries it says that you put a
  1353. 45:47villa up on the site for a quarter of a
  1354. 45:49million to try and raise some money that
  1355. 45:51you didn't have
  1356. 45:52um and then I read further and further
  1357. 45:53and I was trying to understand the world
  1358. 45:55you were in that was causing you to
  1359. 45:56continually lie and lie and lie and I
  1360. 45:58heard about this urgent payment sheet
  1361. 46:00what was this urgent payment shame how
  1362. 46:02is that driving you we were at the point
  1363. 46:04where the timeline that
  1364. 46:07I had come up with it was just so off
  1365. 46:09and ridiculous
  1366. 46:12it just like made all the payments and
  1367. 46:14vendors just kind of go through the roof
  1368. 46:16in terms like the cost to make something
  1369. 46:18happen so quickly and like we just had
  1370. 46:19no money right we were just trying to
  1371. 46:21get money from any Source whether it was
  1372. 46:22investors or sponsors or customers or
  1373. 46:24ticket sales consulting jobs I was like
  1374. 46:27you know wearing 10 hats to trying to
  1375. 46:29get the income we needed to fund the
  1376. 46:30fire Festival
  1377. 46:32and
  1378. 46:33the money crunch was so bad I'd
  1379. 46:35literally wake up every day you know at
  1380. 46:379am to a sheet where we had a list of
  1381. 46:40every payment we had to make before the
  1382. 46:41bank wire cut off at four o'clock that
  1383. 46:43day so I knew that by 2 pm I'd have that
  1384. 46:46money come into our account is the team
  1385. 46:48had enough time to wire it out before
  1386. 46:49the four o'clock wire deadline and so
  1387. 46:52I'd wake up some days it's like we need
  1388. 46:53four million dollars by 2PM so I'd have
  1389. 46:56five hours to go out Source the
  1390. 46:57investors
  1391. 46:58come to terms with them and actually get
  1392. 47:00the money in the account or else people
  1393. 47:02are dead in the water four million yeah
  1394. 47:04we managed to survive like this for
  1395. 47:06almost 60 days and some days it was 100
  1396. 47:08Grand and some days it was four million
  1397. 47:10dollars but like it was it was Wild on
  1398. 47:12that day that it was four million
  1399. 47:13dollars you got till 2PM
  1400. 47:16what'd you do start started calling
  1401. 47:18investors and saying well I think like
  1402. 47:23I was telling them we were [ __ ] unless
  1403. 47:24we had this money and I think that like
  1404. 47:26a lot of the investors almost adapted
  1405. 47:29a similar mindset to me that we're in so
  1406. 47:33far that hey we've already spent X
  1407. 47:35what's an extra couple million dollars
  1408. 47:37at this point because if this thing
  1409. 47:38works we're all going to make money
  1410. 47:40and that was the that was the mindset
  1411. 47:43that I was trying to build and I truly
  1412. 47:44believed obviously it was so silly now
  1413. 47:46to look back on because one of the in
  1414. 47:49one of the documentaries they paid they
  1415. 47:51paint the opposite picture they say that
  1416. 47:52you were calling investors and not
  1417. 47:54telling them the extent of how bad
  1418. 47:56things were because yeah there was one
  1419. 47:58particular moment where you'd sent an
  1420. 47:59email telling someone not to tell the
  1421. 48:01investor the true nature of the
  1422. 48:02situation with the accommodation because
  1423. 48:04they wouldn't give more money so the
  1424. 48:05documentary tells a completely different
  1425. 48:07story about being opaque yeah
  1426. 48:11untransparent to investors in those
  1427. 48:12crunch moments I think like one of the
  1428. 48:15bad thing is is I definitely sheltered
  1429. 48:19information like not every investor
  1430. 48:22would have the same information not
  1431. 48:23every team member of the same
  1432. 48:24information so I certainly kept
  1433. 48:26a lot of the logistical problems in the
  1434. 48:28dark
  1435. 48:29but if I knew like one investor could
  1436. 48:31solve this problem you know I would tell
  1437. 48:33them about the logistics problem
  1438. 48:34but then say don't tell anybody else but
  1439. 48:36we need your help here so I was picking
  1440. 48:38and choosing people who I thought would
  1441. 48:39be sympathetic or capable of handling
  1442. 48:41certain situations so I mean terrible
  1443. 48:43approach but it was like a mix of hey
  1444. 48:45we're in this far we need a little bit
  1445. 48:47more so give it to us and also a mix of
  1446. 48:49well we can't tell everybody this
  1447. 48:50because if people realize you know we
  1448. 48:53need
  1449. 48:54four million dollars by two o'clock
  1450. 48:55today we sound crazy and we're dead
  1451. 48:58people hearing that situation where you
  1452. 49:00have this urgent payment sheet and
  1453. 49:01you're waking up in the morning and it
  1454. 49:03says 100K on it 250k yeah um four
  1455. 49:06million yeah
  1456. 49:07um one of the things in the documentary
  1457. 49:08showed that you were
  1458. 49:10popping up like fake Villas and stuff
  1459. 49:13like that to meet the debt owed on that
  1460. 49:16payment sheet so if you owed if you
  1461. 49:17needed 50k that day pop a villa online
  1462. 49:20call it the Dolphin Villa sell it for
  1463. 49:2350k and that would cover the decision is
  1464. 49:25that true I don't think it was as one to
  1465. 49:27one as that right um
  1466. 49:29we certainly were trying to sell as many
  1467. 49:31expensive ticket packages possible that
  1468. 49:33didn't exist that whether it was like
  1469. 49:35boats or Yachts that like you know we
  1470. 49:37would go in Charter or whether it was
  1471. 49:39like high-end Villas that we were trying
  1472. 49:41to rent but they didn't have them at the
  1473. 49:43time
  1474. 49:44so I think our numbers were not like one
  1475. 49:46to one at the end of the day however we
  1476. 49:47did rent a couple hundred Villas so I
  1477. 49:49know I've heard so many conflicting like
  1478. 49:51stories from this but you know we did
  1479. 49:52rent a couple hundred Villas and uh I'm
  1480. 49:55sure we were off by a number but it
  1481. 49:57wasn't like hey we had no Villas on the
  1482. 49:58island there was a quarter million
  1483. 50:00dollar package for like a villa or a
  1484. 50:02yacht or something yeah did that sell
  1485. 50:05um I think we sold a couple couple boats
  1486. 50:07for like in that range quarter million
  1487. 50:09dollars and then we had there was a
  1488. 50:10couple houses in the island which were
  1489. 50:11like these like 10 bedroom you know like
  1490. 50:13private estate type things we sold a
  1491. 50:16number of them I don't think it was like
  1492. 50:17it wasn't tons but we sold a couple well
  1493. 50:19the boats did the boats exist yeah on
  1494. 50:22the day we partnered with like basically
  1495. 50:23like this like yacht brokerage company
  1496. 50:25so we would just like ride it through
  1497. 50:26there
  1498. 50:27and as the so going back to my point
  1499. 50:29about that urgent payment sheet you just
  1500. 50:31said that you'd wake up like yeah wake
  1501. 50:33up on days look at the Urgent payment
  1502. 50:35sheet that you should you'd be like oh
  1503. 50:36[ __ ]
  1504. 50:38now I've I've sat here with um the CEO
  1505. 50:41of one of the disruptor banks out in
  1506. 50:43Europe called Tom monzo and he talked
  1507. 50:45about the like mental torment he had a a
  1508. 50:47red phone by his bed he's running a bank
  1509. 50:49here yeah so he'd wake up every day and
  1510. 50:52he'd have a moment of like Dread waking
  1511. 50:53up because
  1512. 50:55the stress and the pressure of you know
  1513. 50:57having to run a bank when you're waking
  1514. 50:59up one of those days yeah what is the
  1515. 51:01like the mental health implication what
  1516. 51:02did you feel
  1517. 51:04it was awful and I think
  1518. 51:06the one benefit and detriment that I had
  1519. 51:09was an end date like this is all going
  1520. 51:12to end on whether right or wrong like on
  1521. 51:14the Festival date right where they're
  1522. 51:16going to succeed and like be Champions
  1523. 51:18or we're gonna drastically fail and
  1524. 51:21either way like let's go all in to try
  1525. 51:22to make that happen
  1526. 51:24and what was the you say the word awful
  1527. 51:25take me into the world's word awful give
  1528. 51:27me a description of what that actually
  1529. 51:28means in reality what are the symptoms
  1530. 51:29of that I mean I was fat as [ __ ] like my
  1531. 51:32heart was out of rhythm you know your
  1532. 51:34heart was out of rhythm yeah like I
  1533. 51:35think like
  1534. 51:36lost interest in
  1535. 51:39sexual relationships lost interest in
  1536. 51:41like friendship relationships that
  1537. 51:42weren't transactional and it became like
  1538. 51:45all work and nothing else mattered I'm
  1539. 51:48like look terrible felt terrible and I
  1540. 51:50could just it sucks and I can't imagine
  1541. 51:51like the red phone at the bank because
  1542. 51:53like that's never ending right like
  1543. 51:55maybe you can say Hey you know I'll sell
  1544. 51:57or hire a new CEO in seven years but I
  1545. 51:59can't imagine like that kind of window I
  1546. 52:01would yeah well he ultimately quit after
  1547. 52:03seven years building out of business I
  1548. 52:04think it was valued a billion billions
  1549. 52:06when he quit and when he did a piece in
  1550. 52:08one of the newspapers he cited his
  1551. 52:10mental health
  1552. 52:11um yeah did you experience anxiety
  1553. 52:14for sure
  1554. 52:15um
  1555. 52:18I was I was afraid to show weakness
  1556. 52:19right so it's like
  1557. 52:22I didn't acknowledge it to myself I
  1558. 52:23certainly didn't acknowledge it to
  1559. 52:24anybody else but like I knew something
  1560. 52:26was wrong I shouldn't be 24 and my
  1561. 52:27heart's skipping beats like you know
  1562. 52:29that's not not normal there's no reason
  1563. 52:30why that should be happening but um yeah
  1564. 52:33I just refuse to acknowledge it and like
  1565. 52:34would tell myself you're just soft like
  1566. 52:37plenty of people have had to live with
  1567. 52:39like much worse stress in this
  1568. 52:41figure it out suck it up do you know
  1569. 52:43that feeling of anxiety the one I'm
  1570. 52:44talking about where it's it's like
  1571. 52:46constant state for sure and you
  1572. 52:47experience you were experiencing that in
  1573. 52:49the lead-up to the festival absolutely
  1574. 52:50how badly
  1575. 52:51it was bad
  1576. 52:53and yeah I mean like looking back it's
  1577. 52:55crazy like no one wants to live right
  1578. 52:57with a dread to wake up every morning
  1579. 52:58not knowing like what that Excel
  1580. 53:00document's gonna be and then who I have
  1581. 53:02to beg or call or plead or sell to to
  1582. 53:04solve that problem it just a shitty life
  1583. 53:08but you you thought you were in too deep
  1584. 53:09and you couldn't turn back yeah I
  1585. 53:11thought that like
  1586. 53:12I wrongly convinced myself that there
  1587. 53:14was an end goal and there was a solution
  1588. 53:16like if the event worked and it went
  1589. 53:17well we'd have a great brand and
  1590. 53:19everybody's happy everybody makes money
  1591. 53:21everybody's gonna want to come next year
  1592. 53:22and obviously it was so stupid silly but
  1593. 53:25that was a pure
  1594. 53:27I had to finish line in sight
  1595. 53:30when did you realize
  1596. 53:31it had all gone wrong yeah the night
  1597. 53:35before the so the festival was scheduled
  1598. 53:37to be Friday Saturday and Sunday for two
  1599. 53:39weekends
  1600. 53:40um we had a charter to 737 planes and
  1601. 53:43open up like a temporary terminal in
  1602. 53:45Miami to basically fly everybody to the
  1603. 53:47island and given we only had two planes
  1604. 53:49we started to fly guests in early on a
  1605. 53:51Thursday morning before like before the
  1606. 53:53festival started on Friday and late that
  1607. 53:55Wednesday night we were like rushing to
  1608. 53:57get everything ready in time
  1609. 53:59and it's like walked into the room
  1610. 54:00around midnight and like the entire team
  1611. 54:03was like slumped over on their chairs
  1612. 54:05like asleep on the couch like heads like
  1613. 54:08leaning on the kitchen table
  1614. 54:10and it seemed like all the energy at the
  1615. 54:12same time but it's like left the entire
  1616. 54:14team
  1617. 54:15and like almost like as if On Cue as
  1618. 54:18I've written by a movie a storm rolls in
  1619. 54:20like late that Wednesday and then it's
  1620. 54:22like oh [ __ ] like I've lost a team
  1621. 54:25you can't beat the weather like or we're
  1622. 54:28not in a good spot
  1623. 54:30thinking back to the promo um video that
  1624. 54:33you made and comment you made on the
  1625. 54:34full send podcast about how the guy that
  1626. 54:37buys the yachts and gets all the girls
  1627. 54:39to come and then pays for it subsidizes
  1628. 54:41it is never a happy man yep
  1629. 54:44um are you this was the question I was
  1630. 54:47putting as I was reading about your
  1631. 54:48story is like what are your insecurities
  1632. 54:51because a lot of this seems to be driven
  1633. 54:52by some kind of like deep insecurity to
  1634. 54:54like prove the prove others right to be
  1635. 54:56the man to be the guy to throw the best
  1636. 54:58party and the validation on a
  1637. 55:00psychological level that must be giving
  1638. 55:01some kind of insecurity some whole it
  1639. 55:03must be filling for sure yeah what are
  1640. 55:05your insecurities
  1641. 55:07and what were they
  1642. 55:10good question yeah
  1643. 55:13yeah this I think the need it always
  1644. 55:15kind of came back the need to prove
  1645. 55:17this path right of like I don't need
  1646. 55:20school I don't need the path that we
  1647. 55:22were all taught as a right path like my
  1648. 55:24path is better and it leads to more
  1649. 55:26interesting and more exciting life and
  1650. 55:28like I think I always knew that but I
  1651. 55:31was so insecure and I wanted to have
  1652. 55:34everybody else believe it and I would
  1653. 55:35get frustrated when people didn't share
  1654. 55:37those same beliefs as me
  1655. 55:39so I think it's been part of the
  1656. 55:40learning process as well is to
  1657. 55:42understand that everybody can't believe
  1658. 55:44and like the same thing and that's okay
  1659. 55:46and like not taking it personally when
  1660. 55:48that happens
  1661. 55:49have you got any insecurities around
  1662. 55:51women
  1663. 55:52I don't know yeah yeah
  1664. 55:54it just seems to be centered on this
  1665. 55:56desire to like prove everybody wrong and
  1666. 55:58like [ __ ] the system yeah
  1667. 56:00um
  1668. 56:01I still I'm still not quite clear in my
  1669. 56:03mind where that where that came from I'm
  1670. 56:04like was he bullied in school was it was
  1671. 56:06there a teacher that said some [ __ ] to
  1672. 56:07him that he couldn't do it was his
  1673. 56:08parents told him he couldn't do it I
  1674. 56:10think part of it is like the curse of
  1675. 56:14of things never being enough right and I
  1676. 56:16guess I don't know what the derivation
  1677. 56:17of that is but
  1678. 56:19you know whether it's business success
  1679. 56:21or friendship success
  1680. 56:24where you live your home your
  1681. 56:25possessions like your the love that
  1682. 56:28someone has for you
  1683. 56:29especially during that time of my life I
  1684. 56:32was almost like jaded into always
  1685. 56:34thinking that it wasn't enough like if
  1686. 56:35someone loved me they didn't love me
  1687. 56:36enough or if like I had a great like day
  1688. 56:39at work the day wasn't good enough and I
  1689. 56:41think it all kind of come back to like
  1690. 56:43maybe I'm thinking out loud here maybe
  1691. 56:45it was like the early exposure at like
  1692. 56:4718 and 19 to like Titans of industry and
  1693. 56:51then me comparing to them where it's
  1694. 56:52like not feasible to get there without
  1695. 56:53you know 20 30 40 years of work that
  1696. 56:56they had put in but it's like I wanted
  1697. 56:58everything at that level and I wanted it
  1698. 57:00now so if you gave me this much but it
  1699. 57:02wasn't like where they were I wasn't
  1700. 57:04satisfied with it so I think it was like
  1701. 57:06the early exposure
  1702. 57:07combined with like the impatience and
  1703. 57:10need to have it there's this really um
  1704. 57:15well publicized scene where you're stood
  1705. 57:18on a crate on the day of the festival
  1706. 57:20you've got all of these party goers
  1707. 57:22around you kind of screaming and asking
  1708. 57:24questions and some of them a little bit
  1709. 57:26drunk because they've been off yeah sent
  1710. 57:27to a bar on the other side of the island
  1711. 57:29when you're trying to sort of buy
  1712. 57:30yourself time
  1713. 57:31what was going on when you were still in
  1714. 57:33that crate and what were you thinking
  1715. 57:34and feeling were you [ __ ] yourself I
  1716. 57:36mean right now I realized like how bad
  1717. 57:38my management skills were at the time
  1718. 57:40like where the [ __ ] is everybody like we
  1719. 57:43had they weren't all full-time employees
  1720. 57:45a lot of them were like local
  1721. 57:45contractors or whatever we had almost
  1722. 57:47800 people you know the day of the
  1723. 57:49festival like working there I just felt
  1724. 57:52like I was surrounded by these people
  1725. 57:54I couldn't find any of my team members
  1726. 57:56and I had I'm not going to name the
  1727. 57:58publication I had a publication on the
  1728. 57:59phone with me saying you know we heard
  1729. 58:02you ran off on your yacht with like
  1730. 58:03cocaine and hookers like I don't have a
  1731. 58:05yacht never done cocaine like there were
  1732. 58:06no hookers and but they're also live
  1733. 58:09streaming on the on the cover of their
  1734. 58:10web page so I'm like yelling at them I'm
  1735. 58:12getting yelled at by like you know the
  1736. 58:1450 or 100 concert goers right there I
  1737. 58:16just couldn't find anybody but just goes
  1738. 58:17to show I just like didn't have the
  1739. 58:18systems in place to or the knowledge to
  1740. 58:21manage everything but that was my first
  1741. 58:22reaction is like where the hell is
  1742. 58:24everybody
  1743. 58:25I heard you made the decision to cancel
  1744. 58:27the festival when someone incorrectly
  1745. 58:29told you that people had died yeah I was
  1746. 58:31told
  1747. 58:32shortly after that moment maybe an hour
  1748. 58:34or two later that three people had died
  1749. 58:36and thankfully no one was physically
  1750. 58:38hurt like at all to my knowledge but I
  1751. 58:40was told these elaborate stories who
  1752. 58:43told you that uh team members and place
  1753. 58:45and I think the reality was looking back
  1754. 58:48now is that concert goers were like
  1755. 58:50reading things on Twitter and then
  1756. 58:52coming running to employees and telling
  1757. 58:54them this but like verified Twitter
  1758. 58:55accounts is back in what 17 were like
  1759. 58:58nothing like gunshots fire like people
  1760. 59:00hit like it was going all over Twitter
  1761. 59:01and people were getting shot and things
  1762. 59:03like that and like none of this was true
  1763. 59:05but by the time it got to me the details
  1764. 59:07were so vivid
  1765. 59:09I just didn't have like
  1766. 59:11the ability to like step back take a
  1767. 59:13deep breath
  1768. 59:15recalibrate and try to like think
  1769. 59:16through the information I was like oh
  1770. 59:18[ __ ] people are dead okay cancel this
  1771. 59:19turn the planes around get everybody
  1772. 59:20home how did that feel when you heard
  1773. 59:22that if someone in my team came to me
  1774. 59:24and said that I was putting on an event
  1775. 59:25and three people were dead already I
  1776. 59:27mean I just freaked out and said get
  1777. 59:28everybody out of here get everybody back
  1778. 59:30to Miami I know it's like that was your
  1779. 59:32response but
  1780. 59:34yeah I was just
  1781. 59:37I just didn't have the ability to like
  1782. 59:39okay like what's actually happening how
  1783. 59:41can we prevent this it was more of it's
  1784. 59:42like a quick knee-jerk all right send
  1785. 59:44everybody home it's over
  1786. 59:46one of the I think legendary moments
  1787. 59:50from the documentary which I know you've
  1788. 59:51been asked about and heard about before
  1789. 59:52is when
  1790. 59:54Andy King
  1791. 59:56says that he you called him and asked
  1792. 59:59him to suck a dick suck literally suck a
  1793. 1:00:02penis to have the water imported because
  1794. 1:00:04the Border agents had held it up
  1795. 1:00:07what's the truth in that situation like
  1796. 1:00:09did you ask him to suck a penis I've
  1797. 1:00:12heard so many variations of this story
  1798. 1:00:14and no he was never ordered to go suck a
  1799. 1:00:16guy's dick I literally put mouthwash in
  1800. 1:00:18he was gonna suck suck some dick he was
  1801. 1:00:20yeah that's news to me or I mean I
  1802. 1:00:23probably heard the story many times but
  1803. 1:00:24I think the the comment was ingest like
  1804. 1:00:27go suck this guy's dick get this water
  1805. 1:00:28like whatever it takes more of like you
  1806. 1:00:30know go suck up to him and get the water
  1807. 1:00:31released like do anything beyond paying
  1808. 1:00:33this guy right like you can't you can't
  1809. 1:00:35pay the Customs people so like go do
  1810. 1:00:37whatever it takes and just convince him
  1811. 1:00:38that our Festival is going to fail if
  1812. 1:00:40people can't drink water there's he's
  1813. 1:00:42obviously a gay man
  1814. 1:00:43and the Border agent was gay right I
  1815. 1:00:45think so yeah so the assertion of the
  1816. 1:00:47documentary was because he was gay you
  1817. 1:00:49had asked him to suck suck a dick if he
  1818. 1:00:51had to and he he took that literally so
  1819. 1:00:53he says he he went and put mouthwash in
  1820. 1:00:56and he headed down there fully prepared
  1821. 1:00:59to suck a dick I think that makes for a
  1822. 1:01:01good TV but yeah I certainly don't
  1823. 1:01:02recall it happening like that
  1824. 1:01:03unfortunately
  1825. 1:01:06crazy
  1826. 1:01:07do you still speak to him
  1827. 1:01:09um I've heard from him recently yeah so
  1828. 1:01:12are you in good terms I think it's a
  1829. 1:01:15good guy I think he tried his best to um
  1830. 1:01:17to help and unfortunately he was brought
  1831. 1:01:19on pretty late in like the process so he
  1832. 1:01:21wasn't there from the beginning but I
  1833. 1:01:22think obviously if he was willing to do
  1834. 1:01:24that he went above and beyond to you
  1835. 1:01:26listen if I try to make the festival
  1836. 1:01:27happen I'm sure yeah I wish him all the
  1837. 1:01:30best if I had a friend that was willing
  1838. 1:01:31to go to those links for me and I have
  1839. 1:01:33no friend that would do that for me
  1840. 1:01:35um I certainly would would stay in touch
  1841. 1:01:37and keep them on side yeah um in the
  1842. 1:01:39wake of fire Festival what happens you
  1843. 1:01:41eventually fly back to New York one of
  1844. 1:01:42the scenes that really did get me in the
  1845. 1:01:44documentary on an emotional level was
  1846. 1:01:46watching that wonderful Bohemian lady
  1847. 1:01:47talk about how she lost her life savings
  1848. 1:01:51um you know who I'm referring to right
  1849. 1:01:52uh I do know yeah yeah
  1850. 1:01:54um
  1851. 1:01:57how do you feel about that when you hear
  1852. 1:01:58that that some that locals you worked on
  1853. 1:02:01that hadn't been paid and then you know
  1854. 1:02:03they're in they're not living privileged
  1855. 1:02:05lives necessarily yeah
  1856. 1:02:07I mean it's terrible and the reality is
  1857. 1:02:09there are people who are owed there
  1858. 1:02:11and they're over for the last two weeks
  1859. 1:02:13of work before the festival I think
  1860. 1:02:14everybody's a little bit different but
  1861. 1:02:16getting them paid back
  1862. 1:02:18super important to me and trying to find
  1863. 1:02:21ways to start that process now
  1864. 1:02:23um I never met that lady before but no
  1865. 1:02:25her story is obviously super sad and you
  1866. 1:02:27know
  1867. 1:02:28um
  1868. 1:02:29I have heard from her through friends
  1869. 1:02:31recently and you know hope we can figure
  1870. 1:02:33out you know what is owed to everybody
  1871. 1:02:34and start making those steps there but
  1872. 1:02:36yeah unfortunately never met her but
  1873. 1:02:38hope to make right by her when you when
  1874. 1:02:40you leave the Bahamas off to that event
  1875. 1:02:42you come back to New York you come back
  1876. 1:02:44to a shitstorm yeah I mean the people
  1877. 1:02:48that have given you what 26 27 million
  1878. 1:02:50dollars in cash yeah
  1879. 1:02:52must be pretty mad for sure I I land
  1880. 1:02:55back on like the Sunday night after the
  1881. 1:02:58festival around midnight and then that
  1882. 1:03:00morning early the FBI is at my door
  1883. 1:03:04and I think like the initial investors
  1884. 1:03:06who got really mad thought that the
  1885. 1:03:08whole festival was a hoax and then I had
  1886. 1:03:10stolen the money and had it hidden
  1887. 1:03:11somewhere and it was like lying about
  1888. 1:03:13the entire thing
  1889. 1:03:14and so just like enter this Whirlwind of
  1890. 1:03:16of Hell your investors but basically
  1891. 1:03:19went to the FBI Yeah Yeah from from what
  1892. 1:03:22I understand yes what makes you what
  1893. 1:03:23gives you the understanding
  1894. 1:03:25basically I was called until it was
  1895. 1:03:26going to happen it's like you [ __ ] up
  1896. 1:03:29it's too late like here's what's gonna
  1897. 1:03:31happen now and and like I was totally
  1898. 1:03:33totally guilty and I would have gone to
  1899. 1:03:35jail like if no one made that phone call
  1900. 1:03:37I just made the process happen like the
  1901. 1:03:38process kicked off faster but once it
  1902. 1:03:40kicks off you know it's out of the out
  1903. 1:03:42of the hands of the investors and into
  1904. 1:03:43the justice system and I was black and
  1905. 1:03:45white guilty there was no gray area
  1906. 1:03:47there and you're one of your investors
  1907. 1:03:48called you and told you that if you
  1908. 1:03:49didn't give them X dollar yeah cash they
  1909. 1:03:52would
  1910. 1:03:53the exact lines were like we need this
  1911. 1:03:57amount of money or else you're going to
  1912. 1:03:58be on hanging handcuffs from the front
  1913. 1:04:00page of the Wall Street Journal and I
  1914. 1:04:02just like didn't have the money first of
  1915. 1:04:04all how much was it uh I don't want to
  1916. 1:04:06say because people will know the
  1917. 1:04:08investor probably is but seven figures
  1918. 1:04:10yeah yeah yeah more than a million
  1919. 1:04:12dollars more than one less than 10. so
  1920. 1:04:16um I didn't have it and then I was also
  1921. 1:04:18kind of like certainly naive in my
  1922. 1:04:19response at the time I just couldn't
  1923. 1:04:22fathom like that I was lying to
  1924. 1:04:23investors right like I knew I was trying
  1925. 1:04:25my best to make the festival work and
  1926. 1:04:27the media's initial like a line of
  1927. 1:04:29questioning and the guess line of
  1928. 1:04:30questioning as was all falling apart was
  1929. 1:04:32like this is a scam you didn't try to do
  1930. 1:04:34this so my reaction was like no I tried
  1931. 1:04:36I'm trying my best but I couldn't like
  1932. 1:04:38really understand the magnitude and the
  1933. 1:04:40gravity of the crimes I did commit
  1934. 1:04:42so I was still kind of fighting back I
  1935. 1:04:44go ahead and do anything wrong I tried
  1936. 1:04:45my best and then of course like I get
  1937. 1:04:47back and realize
  1938. 1:04:48oh [ __ ] I mean it didn't happen
  1939. 1:04:49overnight but here's what actually
  1940. 1:04:51happened
  1941. 1:04:53and yeah when you get when you get back
  1942. 1:04:56um the criminality doesn't stop though
  1943. 1:04:58does it no this is the bit honestly yeah
  1944. 1:05:01that really got me in the doctor because
  1945. 1:05:04I was like oh man you know some could
  1946. 1:05:06say young kid negligent inexperienced
  1947. 1:05:09his ambition was greater than his
  1948. 1:05:10execution told loads of Lies
  1949. 1:05:13at that point he learns his lesson but
  1950. 1:05:16then for the criminality and lying to
  1951. 1:05:17continue beyond that point with this NYC
  1952. 1:05:20VIP access where you start selling fake
  1953. 1:05:22tickets
  1954. 1:05:23give me the context why did that happen
  1955. 1:05:25yeah I've
  1956. 1:05:27many smart people officers have said the
  1957. 1:05:29same thing as you and
  1958. 1:05:32I was just caught in this process where
  1959. 1:05:35okay this investor he didn't threaten me
  1960. 1:05:38but the investor kind of gave me an
  1961. 1:05:39ultimatum
  1962. 1:05:40I blew him off and he was right he got
  1963. 1:05:42me arrested it's all about the money I
  1964. 1:05:44have to pay everybody back now all right
  1965. 1:05:46I'm gonna I'm gonna get him his money
  1966. 1:05:47and I wasn't like communicating with him
  1967. 1:05:49at this point but I'm gonna get him his
  1968. 1:05:50money I'm gonna pay everybody else back
  1969. 1:05:52and then this is all gonna go away and I
  1970. 1:05:53can solve this and I thought that the
  1971. 1:05:56proper response to a criminal process
  1972. 1:05:57was to solve the problem when the proper
  1973. 1:06:00response to criminal process is to sit
  1974. 1:06:01down shut the [ __ ] up and like accept
  1975. 1:06:04your punishment just just take it and
  1976. 1:06:06any other response just like the wrong
  1977. 1:06:07way to do it so you were on bail I was
  1978. 1:06:10on bail
  1979. 1:06:11and like
  1980. 1:06:13it was all about this desire like okay
  1981. 1:06:15now it's about the money let me pay
  1982. 1:06:17people back and back in the Magnesium
  1983. 1:06:20days like in the early fire days
  1984. 1:06:22Brands would essentially pay us to like
  1985. 1:06:24host these events for our members or to
  1986. 1:06:26invite members to random things and I
  1987. 1:06:28would always get invited to these like
  1988. 1:06:29charity events and the charity Gallows
  1989. 1:06:31and concerts and you know award shows
  1990. 1:06:33and whatever it may be I can get plus
  1991. 1:06:35one or plus two depending on it and I
  1992. 1:06:37thought like oh this is a great way to
  1993. 1:06:38make money I can just like you know call
  1994. 1:06:40these Brands back and ask for a favor
  1995. 1:06:41and get a few spots and sell these
  1996. 1:06:43tickets I just like was so stupid and
  1997. 1:06:45still wrong and obviously couldn't
  1998. 1:06:46fulfill what I was selling I'm like
  1999. 1:06:48[ __ ] up and it's kept me awake at
  2000. 1:06:51night just as much if not more in the
  2001. 1:06:53festival so we're on the same page there
  2002. 1:06:54so so you would Hamilton the Super Bowl
  2003. 1:06:57you would you would email people Coco
  2004. 1:06:59and tell them you had tickets take the
  2005. 1:07:00money and then when the event happened
  2006. 1:07:03I would scramble and try to get it and
  2007. 1:07:05sometimes I could but many times I
  2008. 1:07:07couldn't and you would keep that keep
  2009. 1:07:08that money I would refund it if the
  2010. 1:07:10event didn't happen but the problem was
  2011. 1:07:11I was just so sold out for events in the
  2012. 1:07:14future that I had no chance at actually
  2013. 1:07:15fulfilling that you know when my bell
  2014. 1:07:17got revoked and I got arrested it was
  2015. 1:07:19just like they lost their money and you
  2016. 1:07:20were doing were you doing this in the
  2017. 1:07:21magnesis day so I had a story about
  2018. 1:07:22Hamilton you said you had 200 tickets to
  2019. 1:07:24Hamilton
  2020. 1:07:26um and then when the event came near you
  2021. 1:07:27just like randomly scrambled on like
  2022. 1:07:29Ticket Hub or StubHub whatever it is and
  2023. 1:07:31bought the tickets last minute would go
  2024. 1:07:33and hand them out yeah so when in the
  2025. 1:07:35lying period leading up to the festival
  2026. 1:07:38I was trying to get money from
  2027. 1:07:40everywhere and definitely was trying to
  2028. 1:07:41get more money from Magnus to help pay
  2029. 1:07:43the bills as well
  2030. 1:07:45um
  2031. 1:07:46I was so stupid like was certainly
  2032. 1:07:47overselling access to magnesis events
  2033. 1:07:50but we ended up either buying the
  2034. 1:07:52tickets like at an inflated rate or
  2035. 1:07:54refunding everybody so I lost money
  2036. 1:07:56every single time you know it was crazy
  2037. 1:07:58like just so stupid
  2038. 1:08:02um your your ability to be so
  2039. 1:08:04comfortable with lying at that point in
  2040. 1:08:07your life
  2041. 1:08:08is terrifying yeah
  2042. 1:08:12it's one could almost say it's like
  2043. 1:08:15it's kind of it's kind of
  2044. 1:08:18I don't even say this but kind of lucky
  2045. 1:08:20that like
  2046. 1:08:21it was wasn't on an even bigger scale
  2047. 1:08:24and it wasn't like life or death stuff
  2048. 1:08:26that you were doing in terms of you know
  2049. 1:08:27what I mean because if you're that
  2050. 1:08:29comfortable lying to people
  2051. 1:08:30that could have been and you have the
  2052. 1:08:32sales ability clearly that could have
  2053. 1:08:35been a lot like how is your your
  2054. 1:08:36relationship with lying evolved in the
  2055. 1:08:38last couple of years since you've been
  2056. 1:08:39in jail and you've come out like
  2057. 1:08:40honestly how has it changed yeah
  2058. 1:08:46the lies at the time I think just the
  2059. 1:08:48craziest part was
  2060. 1:08:52how stupid it was from every level like
  2061. 1:08:55you know you work hard to build
  2062. 1:08:57relationships with friends with loved
  2063. 1:08:59ones with supporters and obviously as
  2064. 1:09:01soon as you allow them it's going to get
  2065. 1:09:03found out whether it's the next day or
  2066. 1:09:04in a year and five years they're gonna
  2067. 1:09:05believe that but you didn't seem to have
  2068. 1:09:07a belief I didn't be found out I always
  2069. 1:09:09knew in the back of my mind they're
  2070. 1:09:10going to find out but I convinced myself
  2071. 1:09:12that if I had made them if I gave them
  2072. 1:09:14what they want which I thought was
  2073. 1:09:15happiness and success it wouldn't have
  2074. 1:09:17mattered like that's where I went wrong
  2075. 1:09:19and it's like okay they're gonna know
  2076. 1:09:21that our Revenue wasn't this but I'm
  2077. 1:09:23gonna make the money and they're gonna
  2078. 1:09:24have fun so they're gonna love me still
  2079. 1:09:26I'm like it's so crazy to think about
  2080. 1:09:28now but like that was the thought
  2081. 1:09:30process and
  2082. 1:09:31that's like even like for the magnesium
  2083. 1:09:33stick it's like I If we oversold a
  2084. 1:09:36ticket for an event I was literally like
  2085. 1:09:37running around when I came back to New
  2086. 1:09:39York for a weekend like I'd go outside
  2087. 1:09:40Madison Square Garden and pay like four
  2088. 1:09:42times the price and make sure that
  2089. 1:09:44person was like happy in the moment not
  2090. 1:09:46realizing I just like lost a ton of
  2091. 1:09:47money in the deal and actually hurt
  2092. 1:09:48everybody else because we're losing
  2093. 1:09:50money on it so I was like so focused in
  2094. 1:09:53this like long-term goal or short-term
  2095. 1:09:55goal of happiness and success for
  2096. 1:09:57everybody around me and that's obviously
  2097. 1:09:59German due to insecurity and whatever
  2098. 1:10:01these desires are but yeah like that was
  2099. 1:10:04like my personal justification and crazy
  2100. 1:10:06but that's what it was
  2101. 1:10:09that day when the FBI come knocking yeah
  2102. 1:10:12you know this is before you put on bail
  2103. 1:10:14what is it like tell me because I'm
  2104. 1:10:16[ __ ] terrified of the FBI I've never
  2105. 1:10:18met him you know I'm just so scared of
  2106. 1:10:20them just from movies so tell me what
  2107. 1:10:21that's like scary as hell I think like
  2108. 1:10:25I wasn't defiant I was more like I tried
  2109. 1:10:28my best like that was my own like
  2110. 1:10:30internal like mentality like everybody
  2111. 1:10:32at that time was accusing me in the
  2112. 1:10:35Festival of all being fake and like
  2113. 1:10:37while I obviously made a million
  2114. 1:10:39management decisions the crime was like
  2115. 1:10:40in lying to investors right but
  2116. 1:10:43I just didn't comprehend yet like what
  2117. 1:10:44I'd really done and I didn't realize
  2118. 1:10:46that I was doing all these crimes for
  2119. 1:10:49this end goal making people successful
  2120. 1:10:50and even if it worked I still would have
  2121. 1:10:52gone to jail but it didn't work and I
  2122. 1:10:55was [ __ ] at least I couldn't
  2123. 1:10:56understand at that point what was
  2124. 1:10:57happening when did remorse show up and
  2125. 1:11:00and that realization of like guilt and
  2126. 1:11:02what you'd done when did that show up
  2127. 1:11:04it's hard to figure that out in your
  2128. 1:11:05story yeah I think like
  2129. 1:11:10the first day where I was like something
  2130. 1:11:13is really wrong was ad sentencing when
  2131. 1:11:17the judge said six years
  2132. 1:11:19and I kind of like looked back at the
  2133. 1:11:22faces of you know the friends and family
  2134. 1:11:23that were there
  2135. 1:11:27that was hard
  2136. 1:11:28and it's like I legitimately just hurt
  2137. 1:11:31when it was 30 people
  2138. 1:11:35in a way that's going to affect them not
  2139. 1:11:36just for four or five six years but for
  2140. 1:11:3820 years 30 years and it's never going
  2141. 1:11:40to go away
  2142. 1:11:42and I don't like that wasn't all the
  2143. 1:11:44lessons I learned in one day but that I
  2144. 1:11:46think was the start of what would take
  2145. 1:11:48another 18 months of being in jail to
  2146. 1:11:50really reflect on of like
  2147. 1:11:52wow like this is [ __ ] bad
  2148. 1:11:57genre was your co-founder um
  2149. 1:12:02did he throw you under the bus
  2150. 1:12:04I think he did what
  2151. 1:12:06most people would have done in that
  2152. 1:12:07situation so
  2153. 1:12:09which was well
  2154. 1:12:10yeah I think he certainly uh
  2155. 1:12:12I mean he's got a lot of talents right
  2156. 1:12:14but I don't think going going back to
  2157. 1:12:16jail was on his agenda and I was a
  2158. 1:12:18guilty one like he should not if all if
  2159. 1:12:21all things shook out fairly at the end I
  2160. 1:12:23don't think he should have gone to jail
  2161. 1:12:24he I don't think he committed any crimes
  2162. 1:12:26but like I think like most people they
  2163. 1:12:28quickly made it known like what I did
  2164. 1:12:30wrong and how I did it but yeah I mean I
  2165. 1:12:33feel bad for him I feel bad for
  2166. 1:12:34everybody else who was
  2167. 1:12:36who was trying their best they're trying
  2168. 1:12:39hard to to make things happen do you
  2169. 1:12:41still speak to him do you have a
  2170. 1:12:42relationship uh no if you spoke to him
  2171. 1:12:44since
  2172. 1:12:45you've been to jail or during jail or um
  2173. 1:12:48shortly after
  2174. 1:12:50um straight after getting arrested I
  2175. 1:12:52spoke with him like one time so this is
  2176. 1:12:53you know right when Bell started and
  2177. 1:12:56then didn't speak with him again and so
  2178. 1:12:58your your bell was revoked because while
  2179. 1:13:00you're on bail you started this NYC VIP
  2180. 1:13:02access correct and that violated your
  2181. 1:13:04bill conditions correct because you
  2182. 1:13:07weren't allowed to start a company or
  2183. 1:13:08you weren't allowed to all because I
  2184. 1:13:11wasn't allowed to keep lying right so
  2185. 1:13:12they found out you were lying there as
  2186. 1:13:14well and yeah that was it
  2187. 1:13:17so you go to jail yeah there's this
  2188. 1:13:19lawsuit where you were sued for 100
  2189. 1:13:20million dollars but you go to jail you
  2190. 1:13:22get six years in jail yes and you'll a
  2191. 1:13:25few things in in your sort of um your
  2192. 1:13:27sentencing you're not allowed to start
  2193. 1:13:28another company again what's the the
  2194. 1:13:30actual terminology there so I have an
  2195. 1:13:32SEC role the Securities Commission of
  2196. 1:13:36the US where I can't be an officer or
  2197. 1:13:37director of a public company for a life
  2198. 1:13:39public company yeah public company but
  2199. 1:13:42you can for private club private yeah
  2200. 1:13:43okay but for life which is you know
  2201. 1:13:45obviously if I'm in that position that's
  2202. 1:13:47a good problem to have but yeah people
  2203. 1:13:49are probably paid back at that point but
  2204. 1:13:50yeah you get found guilty of two counts
  2205. 1:13:52of wire fraud but then you also get
  2206. 1:13:54charged again for selling fake tickets
  2207. 1:13:55to events like the Met Gala Burning Man
  2208. 1:13:57and Coachella on top of that
  2209. 1:13:59which makes the sentence even worse
  2210. 1:14:03um for sure
  2211. 1:14:06so stupid
  2212. 1:14:08crazy
  2213. 1:14:10so it's almost like
  2214. 1:14:13it's ridiculous
  2215. 1:14:15just didn't know how to
  2216. 1:14:16didn't know how to say that I was wrong
  2217. 1:14:19and accept
  2218. 1:14:21that admission
  2219. 1:14:23you also got
  2220. 1:14:25you have to pay restitution yeah what is
  2221. 1:14:27restitution for anybody that doesn't
  2222. 1:14:28know
  2223. 1:14:30so it's basically wage garnishment
  2224. 1:14:32forever uh until I die or until
  2225. 1:14:37the people who are defrauded are paid
  2226. 1:14:38back
  2227. 1:14:39you have to so on all the money you make
  2228. 1:14:41for the rest of your life you have to
  2229. 1:14:43pay the investors who you lied to and
  2230. 1:14:46you raised 26 million from yes back a
  2231. 1:14:48percentage of the money exactly yes do
  2232. 1:14:51you know what that percentage is yeah uh
  2233. 1:14:52I think it changes based on your income
  2234. 1:14:54level and so it's been like three months
  2235. 1:14:56for me so far so I'm just like not
  2236. 1:14:58making
  2237. 1:14:59a ton of money right now I've I've made
  2238. 1:15:00literally made like eight restitution
  2239. 1:15:02payments so far in the first three and a
  2240. 1:15:04half months but I think the percentage
  2241. 1:15:05just kind of goes up and down based on
  2242. 1:15:07what you're earning so it's something I
  2243. 1:15:09guess I'll continue to learn about or
  2244. 1:15:11hopefully I learned about more uh asking
  2245. 1:15:13people to earn more
  2246. 1:15:15jail yeah
  2247. 1:15:16I said to you before we started
  2248. 1:15:18recording that one of my recurring
  2249. 1:15:19nightmares is going to yeah I like we're
  2250. 1:15:21able to voice it though because I had
  2251. 1:15:23the same one but I could never have told
  2252. 1:15:24anybody about that you know 10 years ago
  2253. 1:15:26of course yeah yeah
  2254. 1:15:29tell me about jail I hope I never I hope
  2255. 1:15:32I never find out yeah
  2256. 1:15:35I mean so much of me just want to like
  2257. 1:15:37put it in the past and never think about
  2258. 1:15:38it again but
  2259. 1:15:40it'll always be there
  2260. 1:15:42and the hardest part is the distance
  2261. 1:15:43it's like you're in timeout and you
  2262. 1:15:45can't like get consoled or can't like
  2263. 1:15:48love anybody
  2264. 1:15:49can't talk to your family and friends
  2265. 1:15:51and any Partners whatever else it may be
  2266. 1:15:54it's the forced distance
  2267. 1:15:57that is the hardest part
  2268. 1:16:01what does that do to you
  2269. 1:16:06I think like
  2270. 1:16:07when you're rendered useless and
  2271. 1:16:10Powerless for an extended period of time
  2272. 1:16:13it really messes with your psyche
  2273. 1:16:15and
  2274. 1:16:17I feel it every day now but I can only
  2275. 1:16:19imagine for the people who are there for
  2276. 1:16:2020 years 30 years you know significant
  2277. 1:16:23periods of time longer
  2278. 1:16:24than me like what it does I think this
  2279. 1:16:27system is designed to break down
  2280. 1:16:30ambition and creativity
  2281. 1:16:33and too like institutionalize you is the
  2282. 1:16:35word that is commonly used
  2283. 1:16:37and I think like that just kind of kills
  2284. 1:16:39your Humanity
  2285. 1:16:41and it kills your psyche and it just
  2286. 1:16:43makes you feel worthless
  2287. 1:16:48how has it changed you
  2288. 1:16:50and I I will go to the the positive
  2289. 1:16:52stuff but in a negative way can you see
  2290. 1:16:55symptoms of How It's had an adverse
  2291. 1:16:57impact on you yeah I think like and I
  2292. 1:17:00don't know no disrespected people who
  2293. 1:17:02have been through like way way worse and
  2294. 1:17:04there's many of them out there but like
  2295. 1:17:06having the I think from solitary
  2296. 1:17:07confinement having this
  2297. 1:17:09weird like almost like a PTSD paranoia
  2298. 1:17:13where I now know that there's someone
  2299. 1:17:16out there who can snap their fingers and
  2300. 1:17:18like shut my lights out right and
  2301. 1:17:20there's someone who could like wake up
  2302. 1:17:21and say we want him in a concrete box
  2303. 1:17:23for four years ten years and they can do
  2304. 1:17:26it and I can't stop it that's [ __ ]
  2305. 1:17:28scary I'm like that keeps me up at night
  2306. 1:17:31that's because you're on probation
  2307. 1:17:32probation yeah yeah exactly yep so it's
  2308. 1:17:34like you know you jaywalk and that's
  2309. 1:17:37enough where they send you back to jail
  2310. 1:17:38and they know you get to jail we're
  2311. 1:17:39gonna put you in solitary confinement
  2312. 1:17:41now I'm like
  2313. 1:17:42someone can snap their fingers and do it
  2314. 1:17:44and like that's
  2315. 1:17:46not mess with your message with your
  2316. 1:17:48head
  2317. 1:17:49I think I'm just like
  2318. 1:17:52I I'm before I was very quick to pull
  2319. 1:17:54the trigger but in both good and bad
  2320. 1:17:56ways and now I think I'm a little
  2321. 1:17:57trigger shy in a lot of aspects of life
  2322. 1:17:59and I worry that I won't get that like I
  2323. 1:18:02won't get that back in the good ways
  2324. 1:18:04because like every time I think like am
  2325. 1:18:06I going to make a decision where
  2326. 1:18:07someone's gonna construe this as me like
  2327. 1:18:09breaking a rule whether my tensions are
  2328. 1:18:11aren't and it's just scary and like
  2329. 1:18:14just knowing that I was so guilty in the
  2330. 1:18:18first place and deserved like everything
  2331. 1:18:19that happened but then also knowing that
  2332. 1:18:21it doesn't have to be that way and there
  2333. 1:18:22are people who you know weren't as
  2334. 1:18:24guilty as me who suffered as bad or
  2335. 1:18:26worse than me I think that fear has
  2336. 1:18:28always been there like when I was told
  2337. 1:18:30my release date from jail the two months
  2338. 1:18:32I had to wait after receiving the date
  2339. 1:18:34were the hardest time in jail like every
  2340. 1:18:35morning I'd like be shaking in bed like
  2341. 1:18:38waiting for him to call my name on the
  2342. 1:18:40last speaker to tell me it was a joke
  2343. 1:18:41and like I'm not going home
  2344. 1:18:42and I didn't believe I was going to go
  2345. 1:18:44home so for those 60 days it was like
  2346. 1:18:45I'm unbearable
  2347. 1:18:47and then like when the day comes I'm
  2348. 1:18:48waiting in like the cage like you're
  2349. 1:18:50already locked in a cage for him to
  2350. 1:18:51process you out I'm like okay the FBI is
  2351. 1:18:53going to show up and tell me it's all a
  2352. 1:18:54joke like I'm not getting out of here
  2353. 1:18:55and like it's just like the constant
  2354. 1:18:57like
  2355. 1:18:58disbelief that anything ever is gonna
  2356. 1:19:01happen again was the hardest part
  2357. 1:19:03and how long is your probation how long
  2358. 1:19:05have you got to live with that fear that
  2359. 1:19:07any decision you make concerns you three
  2360. 1:19:08years three years yeah
  2361. 1:19:11it's pretty long um
  2362. 1:19:13four years is a long time in jail yeah
  2363. 1:19:15you know it's it's a relatively small
  2364. 1:19:18number but if I think about what's
  2365. 1:19:19happened if I just go back four years in
  2366. 1:19:21my own life yeah to when I was 25 26.
  2367. 1:19:25better than me I was a different person
  2368. 1:19:27yeah crazy
  2369. 1:19:28crazy
  2370. 1:19:30and those are key years you went to jail
  2371. 1:19:32at 25 years old right yeah six years old
  2372. 1:19:34yeah now I'm 30. so it's like I'm
  2373. 1:19:35missing the latter half of your 20s is
  2374. 1:19:37definitely I mean deservedly obviously
  2375. 1:19:38but definitely
  2376. 1:19:40development years right I'm sure for
  2377. 1:19:43for most people
  2378. 1:19:45in terms of lasting memories that Joe
  2379. 1:19:46had on you and lasting impact take me to
  2380. 1:19:48what is the
  2381. 1:19:51what are the what is the worst thing
  2382. 1:19:52that happened in jail
  2383. 1:19:54that will stay with you for life the
  2384. 1:19:56worst thing you observed or so
  2385. 1:19:58um
  2386. 1:20:00I did two cents in solitary the first
  2387. 1:20:02one was three months second one was
  2388. 1:20:03seven months why the seven month stint
  2389. 1:20:05was because I tried to do a podcast over
  2390. 1:20:07the pay phone which is a terrible idea
  2391. 1:20:09to anybody listening well I didn't want
  2392. 1:20:10the competition so yeah shut that down
  2393. 1:20:12wait till Stephen invites you on but
  2394. 1:20:15um
  2395. 1:20:16they tried to send me to a terrorist
  2396. 1:20:17jail
  2397. 1:20:18and basically in retaliation for that
  2398. 1:20:20podcast
  2399. 1:20:22and they they put me in officially put
  2400. 1:20:25the paperwork in to send me to like a
  2401. 1:20:26terrorist facility and I've since gotten
  2402. 1:20:28out and like looked the facility up and
  2403. 1:20:30they're like there's like a list of the
  2404. 1:20:31inmates on like Wikipedia who are in
  2405. 1:20:33that jail and you know I'd be one of
  2406. 1:20:35like three non-terrorists there like
  2407. 1:20:38it's [ __ ] scary it's like I wanted a
  2408. 1:20:40podcast I was super boring of vanilla so
  2409. 1:20:42stupid to do it should not have done it
  2410. 1:20:43you can't do a podcast from jail it
  2411. 1:20:45doesn't make any sense but like
  2412. 1:20:46it all kind of feeds this concept where
  2413. 1:20:49there's like and I'm not a conspiracy
  2414. 1:20:51theorist believer at all but there's
  2415. 1:20:52someone who can snap their fingers and
  2416. 1:20:53your life is done and thankfully like
  2417. 1:20:55somewhere in the higher up chain outside
  2418. 1:20:57of the facility I was in like rejected
  2419. 1:20:59that and just sent me somewhere else but
  2420. 1:21:01that was a very real
  2421. 1:21:03possibility how are you trying to record
  2422. 1:21:05a book Austin Joe they have pay phones
  2423. 1:21:08um that you're able to make
  2424. 1:21:10I think like 20 15-minute calls every
  2425. 1:21:13month but you can do them all in like
  2426. 1:21:15one day so we have to wait 30 minutes if
  2427. 1:21:17you need to call so I had like a podcast
  2428. 1:21:19company set a podcast up where over the
  2429. 1:21:22course of two days I would call in every
  2430. 1:21:23half hour for a few hours a day and
  2431. 1:21:25record the podcast and they found out
  2432. 1:21:27when the episode was published the
  2433. 1:21:29trailer came out in like an hour or two
  2434. 1:21:30later they came and grabbed me and yeah
  2435. 1:21:32so that's it so that you can find them
  2436. 1:21:34yeah 10 months in total in solitary
  2437. 1:21:36component the worst part is not knowing
  2438. 1:21:38when it's going to end and they were
  2439. 1:21:39like [ __ ] with me like hey here's
  2440. 1:21:41where we're gonna send you and they
  2441. 1:21:42would like send me a program statement
  2442. 1:21:43it's called the CM the communication
  2443. 1:21:45management unit I like Marion Illinois
  2444. 1:21:47now here's where we're gonna send you
  2445. 1:21:48and I thought they were bluffing but
  2446. 1:21:50then they like two weeks later oh
  2447. 1:21:51McFarland they actually put your
  2448. 1:21:53paperwork in for they're like you're
  2449. 1:21:54[ __ ] like it's like the whole time and
  2450. 1:21:56no one's gonna tell me how long it was
  2451. 1:21:57gonna be or when it was going to end and
  2452. 1:21:58that was the hardest part like a
  2453. 1:22:00never-ending Saga they were taking
  2454. 1:22:02enjoyment out of [ __ ] with you oh of
  2455. 1:22:03course yeah I mean deserveably so if
  2456. 1:22:06your job is to you know work inside a
  2457. 1:22:08concrete bunker and like this [ __ ]
  2458. 1:22:10kid comes in I'm sure you know I don't
  2459. 1:22:12blame them for their actions
  2460. 1:22:15I heard you tell a story on the full
  2461. 1:22:16sign podcast about a young guy arriving
  2462. 1:22:18in jail yeah overhearing his
  2463. 1:22:21right yeah in Brooklyn yep
  2464. 1:22:25tell me about that
  2465. 1:22:28that was really really early on in my
  2466. 1:22:31jail stint when I had my bell revoked I
  2467. 1:22:32went to the Brooklyn Detention Center
  2468. 1:22:34here which ended up being there for
  2469. 1:22:35seven months net bus is certainly like
  2470. 1:22:37violent they have all kind of crimes and
  2471. 1:22:39levels of security people there it's
  2472. 1:22:41like all kind of mixed into one big like
  2473. 1:22:43fish tanky you know cell block
  2474. 1:22:48at that point I think I was like so
  2475. 1:22:49wide-eyed as to what was happening I
  2476. 1:22:51just couldn't really process
  2477. 1:22:53everybody's pain yeah at that point
  2478. 1:22:55because I was trying to like understand
  2479. 1:22:56my own pain
  2480. 1:22:57but yeah you see and hear things that
  2481. 1:23:00you don't think are real right and just
  2482. 1:23:02like didn't have the exposure to those
  2483. 1:23:03to that thankfully in my life before
  2484. 1:23:06that point what did you see in here in
  2485. 1:23:08that instance
  2486. 1:23:12expert people with nothing to lose who
  2487. 1:23:14are looking for attention or looking for
  2488. 1:23:16an outlet
  2489. 1:23:17taking advantage of others and it's it's
  2490. 1:23:19rough
  2491. 1:23:20it's just it's bad do you feel
  2492. 1:23:22uncomfortable talking about that
  2493. 1:23:24a little bit why I think like
  2494. 1:23:27there are obviously some great people in
  2495. 1:23:29prison who I met but there's
  2496. 1:23:30just as many bad people and it's like
  2497. 1:23:32bad people
  2498. 1:23:34surrounded by other bad people just kind
  2499. 1:23:36of creates it doesn't create anything
  2500. 1:23:38good
  2501. 1:23:41a story that I that I'm referring to is
  2502. 1:23:42I had you talk about quite recently was
  2503. 1:23:45that young man had come to the jail and
  2504. 1:23:47um you'd you'd heard him at night being
  2505. 1:23:49raped by another
  2506. 1:23:51more dominant inmate and you had to sit
  2507. 1:23:54in your cell and overhear that rain when
  2508. 1:23:56you saw him the next day he didn't tell
  2509. 1:23:57the police police guards because he
  2510. 1:23:59didn't want to
  2511. 1:24:00get hurt
  2512. 1:24:01um
  2513. 1:24:03so we're so like weird about that
  2514. 1:24:05situation was he was scared to tell the
  2515. 1:24:06police guards like what happened
  2516. 1:24:08but he had to move cells because like he
  2517. 1:24:10couldn't deal with it again so he found
  2518. 1:24:12a reason to move to a different cell
  2519. 1:24:14like in the same in the same building
  2520. 1:24:16that we were all in but the word got
  2521. 1:24:18around between the other inmates what
  2522. 1:24:20happened so the other inmates pressured
  2523. 1:24:22the guy who raped him to do something
  2524. 1:24:23about it basically and he went and like
  2525. 1:24:25took a razor blade and slashed the guy
  2526. 1:24:27the next day so it's like you're damned
  2527. 1:24:29if you do damn if you don't and like how
  2528. 1:24:30does that kid handle that situation like
  2529. 1:24:32if you tell on the guy in your entire
  2530. 1:24:34prison experience is going to be
  2531. 1:24:35terrible
  2532. 1:24:36if you don't tell it I'm gonna get raped
  2533. 1:24:37if you quasi-telling him you'll get
  2534. 1:24:39moved and then stabbed so it's like what
  2535. 1:24:41do you do and that's like it's just like
  2536. 1:24:43a wild
  2537. 1:24:44terrible situation how old was that
  2538. 1:24:46young young guy I think he was like a
  2539. 1:24:48year or two younger than me so this is
  2540. 1:24:49my first seven months so I was 25 or 26
  2541. 1:24:52so early to mid 20s
  2542. 1:24:55do those things I mean
  2543. 1:24:56do you have any like reoccurring like
  2544. 1:24:58nightmares about about that time is
  2545. 1:24:59there like almost a jail PTSD I think
  2546. 1:25:02from solitary like I was I was kind of
  2547. 1:25:05sheltered at that point because it was
  2548. 1:25:06so early I was the first that was the
  2549. 1:25:08first and only time I saw someone get
  2550. 1:25:10raped obviously had hurt stories later
  2551. 1:25:12on but never actually like I didn't see
  2552. 1:25:14it but like heard and like
  2553. 1:25:16heard the what was happening there and
  2554. 1:25:18heard like his blood like help me like
  2555. 1:25:20Scream the next morning when he was
  2556. 1:25:22getting slashed so that was that was
  2557. 1:25:23wild but I think I was it was so much
  2558. 1:25:26happening at that time I didn't fully
  2559. 1:25:28like take stock into like what had
  2560. 1:25:29happened so that happened a year or two
  2561. 1:25:31later I think it would have been more
  2562. 1:25:32like
  2563. 1:25:33difficult to comprehend but to the fact
  2564. 1:25:36that so much was going on at that point
  2565. 1:25:37it's like an overwhelming like emotions
  2566. 1:25:39like if you have a thousand loud sounds
  2567. 1:25:41blasting in your face and like one more
  2568. 1:25:43like horn plays in the corner you're not
  2569. 1:25:44gonna really register the horn as much
  2570. 1:25:45as if it was the only sound hitting you
  2571. 1:25:48at that time and you had therapy Joe uh
  2572. 1:25:50yeah they had like jail therapists yeah
  2573. 1:25:52did that help you at all in any way I
  2574. 1:25:54think so and I think it's all like it's
  2575. 1:25:55a journey right and you need to be the
  2576. 1:25:58one who kind of drives that car yourself
  2577. 1:25:59but
  2578. 1:26:01I think like
  2579. 1:26:03you know experienced people can push you
  2580. 1:26:05to start thinking about the right things
  2581. 1:26:07really while you've been inside over the
  2582. 1:26:09last five years the topic around mental
  2583. 1:26:11health is has really emerged in culture
  2584. 1:26:14what has your journey been like with
  2585. 1:26:16your own mental health have you
  2586. 1:26:17experienced we talked about anxiety
  2587. 1:26:19earlier at any point did you experience
  2588. 1:26:21what people call depression and the
  2589. 1:26:23symptoms of depression I don't know I
  2590. 1:26:25think like my the mental health Journey
  2591. 1:26:28started more out of angst I was in
  2592. 1:26:30solitary for it was my first stint there
  2593. 1:26:33and had a Wall Street Journal newspaper
  2594. 1:26:35come in and it was around the holiday
  2595. 1:26:37times like getting ready to do Christmas
  2596. 1:26:38like alone in the cell like you know
  2597. 1:26:39obviously super stressful and there was
  2598. 1:26:41like a whole back page spread in the
  2599. 1:26:44Wall Street Journal about dealing with
  2600. 1:26:46your anxiety in the wine store because
  2601. 1:26:48there are so many options and I'm like
  2602. 1:26:50these [ __ ] like do you know
  2603. 1:26:52what I would give to like be able to go
  2604. 1:26:53to a wine store like right now and like
  2605. 1:26:55how is this real so I think like my
  2606. 1:26:57initial like intro to like the invoke
  2607. 1:27:00mental health was like a bit of like
  2608. 1:27:01this is [ __ ] and then I think it
  2609. 1:27:04took a period of a couple years to start
  2610. 1:27:05like opening up
  2611. 1:27:07to the topic and the concept
  2612. 1:27:09have you opened up
  2613. 1:27:10to the topic not fully like I guess Like
  2614. 1:27:14For Better or Worse
  2615. 1:27:16you know I'm of the belief that
  2616. 1:27:20I committed the crime and like I could
  2617. 1:27:22have and should have stopped myself and
  2618. 1:27:25getting mental health like wouldn't have
  2619. 1:27:27stopped me from committing the crime and
  2620. 1:27:28I also believe that like I'm like
  2621. 1:27:31present to the point that
  2622. 1:27:34I certainly believe I know right from
  2623. 1:27:35wrong moving forward and if I commit a
  2624. 1:27:36crime in the future it's not going to be
  2625. 1:27:38because of like a mental health issue
  2626. 1:27:40it's because like I'm taking a shortcut
  2627. 1:27:41and you know copping out
  2628. 1:27:44you'll always try to get you off the
  2629. 1:27:4620-year prison sentence by saying that
  2630. 1:27:48you suffered from untreated bipolar
  2631. 1:27:49disorder the success reinforced his
  2632. 1:27:52grandiose and distorted sense that there
  2633. 1:27:55were no boundaries
  2634. 1:27:58bipolar disorder that's the defense that
  2635. 1:28:01your lawyers gave
  2636. 1:28:02is that true
  2637. 1:28:04I think like I am extremely flawed in a
  2638. 1:28:07lot of ways and I'm embarrassed about a
  2639. 1:28:10lot of things but I'm very embarrassed
  2640. 1:28:11about using like mental health as part
  2641. 1:28:14of my defense and I just don't believe
  2642. 1:28:16that that's an excuse for what I did so
  2643. 1:28:18I think that was that was a wrong
  2644. 1:28:19approach that I took there and like but
  2645. 1:28:21is it true
  2646. 1:28:23do you have bipolar disorder I don't
  2647. 1:28:24think I'm bipolar I'm sure I have mental
  2648. 1:28:26health like
  2649. 1:28:27concerns as many people do but yeah I
  2650. 1:28:30don't think I'm bipolar so do you think
  2651. 1:28:32that was your defense and you using that
  2652. 1:28:34as a way to try and load the sentence I
  2653. 1:28:36I yeah and I think I was stupid it was
  2654. 1:28:38wrong there's a quote from the the
  2655. 1:28:40prosecutor as well where they said that
  2656. 1:28:43the defendant is a Serial fraudster and
  2657. 1:28:45today is fraud like a circle has no end
  2658. 1:28:47Mr McFarland has been dishonest most of
  2659. 1:28:50the time
  2660. 1:28:52do you agree with that statement from
  2661. 1:28:53the judge
  2662. 1:28:55I think the magnitude of the lies that
  2663. 1:29:00led to that point
  2664. 1:29:02we're just so large and so bad
  2665. 1:29:05that it like it erased any good and so I
  2666. 1:29:08I think that was accurate at the time
  2667. 1:29:10that time inside you know you're getting
  2668. 1:29:12out
  2669. 1:29:13what's the plan you start writing books
  2670. 1:29:16in jail I had all of these things what's
  2671. 1:29:17the plan when you're looking forward at
  2672. 1:29:19your life with your ambition
  2673. 1:29:21what are you thinking I'm gonna get out
  2674. 1:29:23and I'm gonna do what the craziest thing
  2675. 1:29:24is that I never thought I would get out
  2676. 1:29:26and
  2677. 1:29:27I'd spend the time like planning things
  2678. 1:29:30and thinking about what I wanted to do
  2679. 1:29:31more as like a mental Escape but I was
  2680. 1:29:34just so convinced that it was never
  2681. 1:29:35going to end and obviously it sounds
  2682. 1:29:37silly
  2683. 1:29:38that's really been like the this like
  2684. 1:29:40aha moment like I am out of prison right
  2685. 1:29:42now
  2686. 1:29:43and I just like truly didn't think I
  2687. 1:29:45would be here
  2688. 1:29:46crazy I know but it was like the
  2689. 1:29:47paranoia of the situation really really
  2690. 1:29:49like convinced me that this was not
  2691. 1:29:51going to be over
  2692. 1:29:52and you've started a new company yeah
  2693. 1:29:55so I am out so I guess I have to do
  2694. 1:29:56something now so yeah you could have
  2695. 1:29:58done a lot of things yeah right you
  2696. 1:29:59could have gone in as you said people
  2697. 1:30:01told you to go get a job you could have
  2698. 1:30:03played it safe
  2699. 1:30:04you've started a company called pirate
  2700. 1:30:06yeah interesting name
  2701. 1:30:09there's a little bit of humor in there
  2702. 1:30:10yeah a little bit of a pun hopefully
  2703. 1:30:11people understand the self-deprecating
  2704. 1:30:13nature but yeah
  2705. 1:30:16and even the way that you're marketing
  2706. 1:30:17pirate we'll talk about what it is ETC
  2707. 1:30:19but even the mate you're very much
  2708. 1:30:20embracing what's happened and you'll I
  2709. 1:30:23remember seeing a video of the marketing
  2710. 1:30:25collateral and you say at the start of
  2711. 1:30:26it listen I've got a lot of people to
  2712. 1:30:27pay back here you're embracing yeah
  2713. 1:30:30what's happened was that a is that
  2714. 1:30:32strategy yeah I think like
  2715. 1:30:35beating around the bush
  2716. 1:30:37and hiding from the truth just makes no
  2717. 1:30:40sense right and like people are owed
  2718. 1:30:42their own money their own trust their
  2719. 1:30:44own an apology and not doing it and
  2720. 1:30:48avoiding it I think is worse
  2721. 1:30:50than saying it is what it is and here's
  2722. 1:30:53my step to make it right I'm like I
  2723. 1:30:54can't promise that pirate is going to be
  2724. 1:30:56worth anything one day I can't promise
  2725. 1:30:58it'll work or not work but I can promise
  2726. 1:31:00I'm gonna try are you are you really are
  2727. 1:31:02you sorry I'm super sorry who are you
  2728. 1:31:05sorry to
  2729. 1:31:07family friends first
  2730. 1:31:09supporters second
  2731. 1:31:11and then goes goes down the list from
  2732. 1:31:13there and what's the plan with pirate
  2733. 1:31:15yeah so is it Festival
  2734. 1:31:17not yet
  2735. 1:31:20um
  2736. 1:31:21for all like the really bad stuff I
  2737. 1:31:23think the one
  2738. 1:31:25crazy positive takeaway of solitary was
  2739. 1:31:29that
  2740. 1:31:29it gave me time to think
  2741. 1:31:32past tomorrow and if you kind of go back
  2742. 1:31:35to like those fire days with the Urgent
  2743. 1:31:36payment shoot I couldn't afford to think
  2744. 1:31:38past two o'clock you know let alone like
  2745. 1:31:40three years from now it's the benefit of
  2746. 1:31:43solitary was like read a lot of books
  2747. 1:31:44and really just like thought about
  2748. 1:31:46technology in a way that I didn't have
  2749. 1:31:48the luxury of due to my own mistakes of
  2750. 1:31:51doing before
  2751. 1:31:52plus like the reflection about like what
  2752. 1:31:54I suck at and what I'm good at so
  2753. 1:31:56Pirates like the combination of the time
  2754. 1:31:58to think seven years ahead and the time
  2755. 1:32:01to reflect on the areas that I need help
  2756. 1:32:02and the areas that I think I can succeed
  2757. 1:32:04at would you suck up
  2758. 1:32:07I went way too fast
  2759. 1:32:09I
  2760. 1:32:11turned down experts in certain areas
  2761. 1:32:13like thinking I knew more than them
  2762. 1:32:15I'm terrible managing finances I'm
  2763. 1:32:17terrible with Logistics but I'm good at
  2764. 1:32:19Building Products quickly and I'm good
  2765. 1:32:21at marketing I think most of all I'm
  2766. 1:32:23good at taking people and allowing them
  2767. 1:32:26to find Value in others that they might
  2768. 1:32:28have not found without me and then
  2769. 1:32:30inviting them and convincing them to go
  2770. 1:32:32try some experience they would never
  2771. 1:32:33have done without me and finding like
  2772. 1:32:35joy and success and ideas from those
  2773. 1:32:38experiences and connections and that's
  2774. 1:32:39what Pirate's really trying to do right
  2775. 1:32:41that's a parrot about tell me about
  2776. 1:32:42pirate if I'm if I've never heard of it
  2777. 1:32:44before and I'm a potential customer
  2778. 1:32:45what's what's the sales pitch so working
  2779. 1:32:47to partner with a really small like
  2780. 1:32:49Boutique Hotel in an adventurous Island
  2781. 1:32:52somewhere where we can host the content
  2782. 1:32:55creator from London like the
  2783. 1:32:57entrepreneur from New York the music
  2784. 1:32:58artist from LA on a permanent basis
  2785. 1:33:01connect them around all these Adventures
  2786. 1:33:03to go night diving to go Spearfish for
  2787. 1:33:05their own lobsters to make music you
  2788. 1:33:07know buy the bonfire at night
  2789. 1:33:10as many weekends out of the year as we
  2790. 1:33:11can but this time instead of trying to
  2791. 1:33:14bring like thousands of people there
  2792. 1:33:15we're rigging the area with these 360
  2793. 1:33:17cameras we're going to be live streaming
  2794. 1:33:19it to the rest of the world so all of
  2795. 1:33:21their fans no matter where they are can
  2796. 1:33:23watch what's actually happening and then
  2797. 1:33:25take advantage of these emerging
  2798. 1:33:26Technologies to own and even affect the
  2799. 1:33:28experience
  2800. 1:33:29so for example people online could chip
  2801. 1:33:31in a dollar and build a Beachside bar
  2802. 1:33:33and sell drinks their favorite artists
  2803. 1:33:36or like once I'm allowed to travel I can
  2804. 1:33:38be swimming at the reef and they can
  2805. 1:33:39decide to Chum the water and like the
  2806. 1:33:41local Captain who's like an amazing
  2807. 1:33:43character like
  2808. 1:33:44dump bait in the water and I think given
  2809. 1:33:46all the crazy sharks in the area people
  2810. 1:33:47would love to see the uh the results
  2811. 1:33:48alive of that but it's all about taking
  2812. 1:33:51people
  2813. 1:33:52on a manageable scale physically to
  2814. 1:33:54different places and then virtually
  2815. 1:33:56allowing them to connect with people
  2816. 1:33:57they never thought were possible and
  2817. 1:33:59partaking these experiences so for me I
  2818. 1:34:01would go out to some islands somewhere
  2819. 1:34:03yeah and then I'd be on the island
  2820. 1:34:05chilling and then my audience watching
  2821. 1:34:07can [ __ ] with me exactly or or like
  2822. 1:34:10impact your creative experience even as
  2823. 1:34:12well too so you could be like hosting a
  2824. 1:34:14bonfire chat or you can do a podcast
  2825. 1:34:16from a different Ireland location and
  2826. 1:34:19they can say hey we want you to do the
  2827. 1:34:20podcast from this island today with this
  2828. 1:34:22guest and ask these questions and they
  2829. 1:34:23can kind of get involved and help own
  2830. 1:34:25that experience
  2831. 1:34:26how are you gonna fund this yeah so like
  2832. 1:34:29right now it's doing everything and
  2833. 1:34:30anything like have a TV deal I've been
  2834. 1:34:32signing baseball cards I'm on Cameo like
  2835. 1:34:35literally like doing marketing for other
  2836. 1:34:37small startups and I think like things
  2837. 1:34:40have to grow and it's super super early
  2838. 1:34:41on but just trying to find any way to
  2839. 1:34:43you know get the revenue to do all this
  2840. 1:34:44you're gonna raise investment again I
  2841. 1:34:46don't know uh not tomorrow not this week
  2842. 1:34:49but you know in 6 12 18 months like I
  2843. 1:34:52have to kind of see what I'm allowed to
  2844. 1:34:53do and what I'm not allowed to do so
  2845. 1:34:54taking it step by step do you have this
  2846. 1:34:56kind of like because it's been such a
  2847. 1:34:58public failure and it's it's tarnished
  2848. 1:35:01by this like this subject of Lies liar
  2849. 1:35:04do every interaction you must have now
  2850. 1:35:07is there a party that knows that they
  2851. 1:35:09don't trust you
  2852. 1:35:10I think what's really like interesting
  2853. 1:35:12especially from the team standpoint is
  2854. 1:35:14I'm having an easier time finding like
  2855. 1:35:16team members and partners and like
  2856. 1:35:18employees whatever it is now and like
  2857. 1:35:21with having no money and having the
  2858. 1:35:23tarnish they did before I think for like
  2859. 1:35:26the 90 out of 100 people who just like
  2860. 1:35:28want to hate and like distance
  2861. 1:35:29themselves that almost inspires like the
  2862. 1:35:3110 of the people to really want to fight
  2863. 1:35:33for it and make something happen so I
  2864. 1:35:35almost have like deeper I think more
  2865. 1:35:37trusting relationships with my small
  2866. 1:35:39circle than I did before but obviously
  2867. 1:35:42I'm going to encounter you know millions
  2868. 1:35:43of people who are just gonna like say no
  2869. 1:35:45at first pass so
  2870. 1:35:47yeah when I heard you talk about pirate
  2871. 1:35:49recently a couple of weeks ago you
  2872. 1:35:51referenced the Bahamas now when you just
  2873. 1:35:53told me about pirate then yeah
  2874. 1:35:56you said some Island yeah I saw you on
  2875. 1:35:59full sense say you wanted to go back to
  2876. 1:36:00the Bahamas
  2877. 1:36:01yeah I I'd love to the Bahamas um we had
  2878. 1:36:05been working with a small local
  2879. 1:36:07development an island called Black Point
  2880. 1:36:09and we had a Super Connect connected
  2881. 1:36:12tight like local team that I had known
  2882. 1:36:14there for years that I called my dear
  2883. 1:36:16friends
  2884. 1:36:17um
  2885. 1:36:18a few weeks ago the Bahamas basically
  2886. 1:36:20announced that I wasn't allowed back
  2887. 1:36:21which was
  2888. 1:36:23super hard for me to hear I think the
  2889. 1:36:25reality of the situation is that there
  2890. 1:36:27are people in the Bahamas who are still
  2891. 1:36:28owed for their work and they need to be
  2892. 1:36:30paid back so before like any talks of
  2893. 1:36:32returning there happen like they need to
  2894. 1:36:34be paid back and I'd love to readdress
  2895. 1:36:36your relationship once that happens but
  2896. 1:36:38in the meantime pirate is the technology
  2897. 1:36:40we've built it is these experiences so
  2898. 1:36:42just like it's early I don't have the
  2899. 1:36:44answers yet but looking for other
  2900. 1:36:45locations to start testing what we've
  2901. 1:36:47been building who said who said in the
  2902. 1:36:49Bahamas you weren't allowed back the
  2903. 1:36:50government made a statement saying that
  2904. 1:36:51I'm not allowed back I think like some
  2905. 1:36:53media announced that I was doing a
  2906. 1:36:55festival there again which it was not
  2907. 1:36:57the situation and and I don't think I
  2908. 1:36:59ever announced that I hope I didn't but
  2909. 1:37:01I think that narrative was taken with
  2910. 1:37:02and run with to like this overall ban
  2911. 1:37:04which came out of left field for me what
  2912. 1:37:06did the statement say that I'm a
  2913. 1:37:08fugitive at the Bahamas
  2914. 1:37:11so if you go to the Bahamas they would
  2915. 1:37:12arrest you it sounds like it
  2916. 1:37:16uh I'm not aware of any charges that I
  2917. 1:37:20anytime or the past five years but once
  2918. 1:37:22again I think the reality is people who
  2919. 1:37:24worked hard for the fire Festival there
  2920. 1:37:25vendors uh contractors whatever it may
  2921. 1:37:29be are still owed and
  2922. 1:37:31you know if I can pay start paying 100 a
  2923. 1:37:33week whatever the number is like let's
  2924. 1:37:35figure that out and get that done
  2925. 1:37:37how are you doing
  2926. 1:37:40the stress is there
  2927. 1:37:42and
  2928. 1:37:43it's literally been three and a half
  2929. 1:37:45months right and it's like
  2930. 1:37:48how do I deal with this I think one of
  2931. 1:37:50the toughest things for me when I first
  2932. 1:37:51got out of jail I was in like a halfway
  2933. 1:37:53house program for a number of months and
  2934. 1:37:55the first people that kind of came to me
  2935. 1:37:56were people who I'd met in prison and
  2936. 1:37:59they were trying to essentially like you
  2937. 1:38:01know partner with me and get in close
  2938. 1:38:03and as I like learn more about those
  2939. 1:38:05people over time it's been more of like
  2940. 1:38:06separating myself
  2941. 1:38:08with from them and it's like building
  2942. 1:38:10and rebuilding with old friends and new
  2943. 1:38:12friends as well so
  2944. 1:38:14the human aspect took me some time and I
  2945. 1:38:16think I kind of like viewed the end of
  2946. 1:38:17my sentence as like a fresh start it's
  2947. 1:38:19like August 30th came I kind of like had
  2948. 1:38:21to separate from the people I'd been
  2949. 1:38:22around for just over four years at that
  2950. 1:38:24point and start reconnecting with old
  2951. 1:38:27friends and new people that's been a
  2952. 1:38:29challenge I think I've got a really
  2953. 1:38:30great small group right now but it's a
  2954. 1:38:33struggle to survive like I have no money
  2955. 1:38:34you know I'm trying to earn whoever I
  2956. 1:38:36can and just like get Consulting
  2957. 1:38:38marketing you know media jobs and just
  2958. 1:38:40doing my best but
  2959. 1:38:41it's not going to happen in six months
  2960. 1:38:42or nine months it's gonna take time are
  2961. 1:38:44you happy
  2962. 1:38:45I think I'm excited but also super
  2963. 1:38:48paranoid and nervous
  2964. 1:38:49so it's a mix and I feel like
  2965. 1:38:51I have like a good four to five years to
  2966. 1:38:54rebuild the foundation before
  2967. 1:38:57life is like copacetic again
  2968. 1:39:00and obviously coming in coming and doing
  2969. 1:39:02podcasts like this it can't be easy to
  2970. 1:39:03do this every [ __ ] day no you know
  2971. 1:39:05what I mean people like me calling you a
  2972. 1:39:06pathological life yeah yeah just reading
  2973. 1:39:08off all this stuff that you've done in
  2974. 1:39:09the past to be fair even harder than
  2975. 1:39:11every other one I've done so good for
  2976. 1:39:13you though we'll let you know what it is
  2977. 1:39:15um
  2978. 1:39:18it's not just that I feel like I have a
  2979. 1:39:19responsibility to it it's like
  2980. 1:39:22on this process you're on now there's
  2981. 1:39:24questions people want to ask and until
  2982. 1:39:27those questions are answered like
  2983. 1:39:29they're gonna remain yeah and in fact
  2984. 1:39:31for me I think Liberation for you is
  2985. 1:39:33like facing those tough questions and
  2986. 1:39:34answering them because eventually like
  2987. 1:39:36the truth is people are going to stop
  2988. 1:39:37asking them yeah like if they have those
  2989. 1:39:39answers so
  2990. 1:39:40um and you know I think it's worth me
  2991. 1:39:42saying as well I believe you should have
  2992. 1:39:44a chance I'm very much of the opinion
  2993. 1:39:45that like people like you that have done
  2994. 1:39:47wrong and that [ __ ] up and have held
  2995. 1:39:49their hands up and said I [ __ ] up I'm
  2996. 1:39:51wrong whether you're telling the truth
  2997. 1:39:53or not I don't know you you know I I
  2998. 1:39:54take you on your word but I believe that
  2999. 1:39:56if we have a society where people don't
  3000. 1:39:59get a second chance that is a worse
  3001. 1:40:01Society I spend a couple of two weeks
  3002. 1:40:03ago I went to a prison and spent pretty
  3003. 1:40:05much all day there really meeting
  3004. 1:40:06inmates and speaking to them and the
  3005. 1:40:09potential you know what I mean it really
  3006. 1:40:10did open my eyes because as you've
  3007. 1:40:12described I saw such unbelievable
  3008. 1:40:14potential crazy right I saw mistakes
  3009. 1:40:16that people had made in their lives and
  3010. 1:40:17then I saw a desperation to fix them and
  3011. 1:40:20to to get back out and be productive so
  3012. 1:40:21I think a society that has open up Open
  3013. 1:40:24Arms to to ex-offenders who have
  3014. 1:40:27committed certain lower level crimes I
  3015. 1:40:29think is a good site I'm not saying
  3016. 1:40:30yours is a low-level crime I'm not
  3017. 1:40:31passing judgment in your in your case I
  3018. 1:40:33think that's a better Society to live in
  3019. 1:40:34or else it's a waste of talent and you
  3020. 1:40:37know
  3021. 1:40:38so that's my stance on it now
  3022. 1:40:42do I do I believe everything you've said
  3023. 1:40:46in terms of like you'll never do it
  3024. 1:40:47again
  3025. 1:40:48I don't know
  3026. 1:40:51the scary part was you made a massive
  3027. 1:40:53mistake and then made another one you
  3028. 1:40:55know the fire Festival was a [ __ ]
  3029. 1:40:57very public [ __ ] show and then to then
  3030. 1:40:58scam people with the tickets I'm like
  3031. 1:41:00damn
  3032. 1:41:01I hope everything you've told me
  3033. 1:41:03told me is is the truth what message
  3034. 1:41:05would you want to send to the world like
  3035. 1:41:06all the people listening to this around
  3036. 1:41:08the world
  3037. 1:41:10what message do you want to send to them
  3038. 1:41:13I think the beauty that we all have in
  3039. 1:41:15some capacity is time right and it's a
  3040. 1:41:18patience too like I don't need anything
  3041. 1:41:19from anybody listening to this I just
  3042. 1:41:21hope that in 20 or 30 years we can look
  3043. 1:41:23back upon this conversation or snip it
  3044. 1:41:26to this conversation and said oh yeah
  3045. 1:41:27like oh this came true oh there's where
  3046. 1:41:29you messed up or there's where you did a
  3047. 1:41:30good job I think it's just like
  3048. 1:41:31documenting the journey and allowing
  3049. 1:41:33time to run its course and time Reveals
  3050. 1:41:37All Right
  3051. 1:41:38pirate where can we find pirate if you
  3052. 1:41:40want to go check it out we want to be
  3053. 1:41:41part of it where's where do we go to
  3054. 1:41:43check it out uh pirate.com p-y-r-t
  3055. 1:41:46orient.com yeah at piratebilly on social
  3056. 1:41:49great domain name yeah thank you cool
  3057. 1:41:51domain name yeah
  3058. 1:41:52he paid for that oh my God thanks to the
  3059. 1:41:56TV contract TV what's that just doing a
  3060. 1:42:00small like follow-on docu series about
  3061. 1:42:02like the attempt to build pirate nice
  3062. 1:42:04yeah you're ex I can tell you're excited
  3063. 1:42:06yeah are you are you nervous coming here
  3064. 1:42:08today
  3065. 1:42:09uh
  3066. 1:42:11not really I didn't know like I didn't
  3067. 1:42:13know how in depth we were going to go if
  3068. 1:42:15I'm glad I didn't really know because if
  3069. 1:42:16I knew the structure and the the
  3070. 1:42:19questions I don't think I could have
  3071. 1:42:20slept last night so like
  3072. 1:42:22glad I came in a little blind um I've
  3073. 1:42:25done three podcasts so far I did the
  3074. 1:42:27first one like maybe two weeks ago and
  3075. 1:42:29then I filmed the second one this
  3076. 1:42:30morning uh which is fun and then like I
  3077. 1:42:33guess I kind of came in thinking this
  3078. 1:42:34would be more jovial so I'm really
  3079. 1:42:36really glad I didn't know the depth of
  3080. 1:42:38this because I would have been super
  3081. 1:42:39nervous in the definitely not have slept
  3082. 1:42:41yesterday so of all the things I've
  3083. 1:42:43asked you what was the most
  3084. 1:42:44uncomfortable thing the thing where you
  3085. 1:42:45go ah insecurities drive like like the
  3086. 1:42:49why I think it's the most uncomfortable
  3087. 1:42:50because I don't have the answer
  3088. 1:42:54you're good and because you don't have
  3089. 1:42:56the answers yeah it still might be
  3090. 1:42:57running the show in the back room a
  3091. 1:42:59little bit right sure of course I'm
  3092. 1:43:00speaking from my own experience like I
  3093. 1:43:02talk I talk a lot about this podcast
  3094. 1:43:04whether I'm driven or whether I'm being
  3095. 1:43:05dragged by something and I've I've only
  3096. 1:43:07in the last couple of years started to
  3097. 1:43:09realize that I was being dragged by my
  3098. 1:43:11insecurities a lot of the time you know
  3099. 1:43:13my goals reflected that on Lamborghini
  3100. 1:43:15Ranger of a six pack yeah you know
  3101. 1:43:17we have a closing tradition on this
  3102. 1:43:19podcast everywhere the last guest yeah
  3103. 1:43:21asks a question for the next guest
  3104. 1:43:23without knowing who they're leaving it
  3105. 1:43:24for so they didn't realize that they
  3106. 1:43:26were leaving it for you okay interesting
  3107. 1:43:28question and I feel like I feel like I
  3108. 1:43:30might know the answer based on what
  3109. 1:43:31we've discussed
  3110. 1:43:33okay I'm gonna make a rule you can't
  3111. 1:43:34repeat something you've already said
  3112. 1:43:36here okay make a little more difficult
  3113. 1:43:37the question left for you not knowing
  3114. 1:43:39it's for you is what scares you the most
  3115. 1:43:44today
  3116. 1:43:48can't talk about probation
  3117. 1:43:55taking a shortcut
  3118. 1:43:58I think I have a propensity to go fast
  3119. 1:44:00and it's good in like Tech ways but it's
  3120. 1:44:03bad in life ways and there will be
  3121. 1:44:06opportunities that come from from the
  3122. 1:44:08media from podcasts from you know being
  3123. 1:44:09out of jail and it's not taking a
  3124. 1:44:12shortcut it's like don't get distracted
  3125. 1:44:15by the glittery lights and some
  3126. 1:44:17opportunity that ultimately represents a
  3127. 1:44:19shortcut
  3128. 1:44:22thank you Billy yeah thank you for being
  3129. 1:44:24thank you thank you for taking the
  3130. 1:44:25questions and thank you for being so
  3131. 1:44:26open and this is tough but I'm super
  3132. 1:44:29glad I did this and
  3133. 1:44:31the line of your questioning is amazing
  3134. 1:44:33so respect where it comes from and uh
  3135. 1:44:35yeah you're a master at this so thank
  3136. 1:44:37you thank you Billy hope you pay all the
  3137. 1:44:39restitution back hope you hope pirate
  3138. 1:44:41becomes a huge success I hope all the
  3139. 1:44:42lessons that you've learned over the
  3140. 1:44:43last 10 years God you've learned lessons
  3141. 1:44:46um all learned and they're replied and I
  3142. 1:44:48hope we can sit here someday five years
  3143. 1:44:50from now 10 years from now and talk
  3144. 1:44:51about
  3145. 1:44:52the opposite the success
  3146. 1:44:55um which is usually the conversation I
  3147. 1:44:56have with CEOs here okay the success
  3148. 1:44:58what you've built how you've done it um
  3149. 1:44:59and share all of those insights and
  3150. 1:45:01lessons
  3151. 1:45:02quick word from one of our sponsors I've
  3152. 1:45:04got a tip for all of you that will make
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  3165. 1:45:27events so far called Blue Jean Studio I
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  3167. 1:45:31virtual event using the studio which I
  3168. 1:45:33think about 700 of you came to TV level
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  3170. 1:45:39person with very little technical
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  3172. 1:45:42an event coming up and you're thinking
  3173. 1:45:43about doing it virtually check out blue
  3174. 1:45:45jean studio now let me know what you
  3175. 1:45:46think because I genuinely believe I know
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  3177. 1:45:50say this but I genuinely believe it's
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  3179. 1:45:54immersive simple but high quality
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  3181. 1:45:59you might know crafted are one of the
  3182. 1:46:01sponsors of this podcast and they make
  3183. 1:46:03really meaningful pieces of jewelry this
  3184. 1:46:06lion piece they've made I wear all the
  3185. 1:46:08time along with the little timepiece the
  3186. 1:46:10sand timer that I wear often and the
  3187. 1:46:12lion piece you might have seen Conor
  3188. 1:46:13McGregor has a similar piece which was
  3189. 1:46:15custom made for him for me it represents
  3190. 1:46:18courage and if you walk through my house
  3191. 1:46:20the house that I'm in right now if you
  3192. 1:46:22walk six feet in that direction you'll
  3193. 1:46:25see a huge lion portrait if you go
  3194. 1:46:27upstairs you'll see a lion portrait if
  3195. 1:46:28you look behind me on the Shelf near the
  3196. 1:46:31top there you'll see a line as well the
  3197. 1:46:32reason my house and my life is
  3198. 1:46:34surrounded by lions is because they
  3199. 1:46:35represent courage calmness and that
  3200. 1:46:38tenacity that I've applied to my
  3201. 1:46:40business success to my professional life
  3202. 1:46:42into everything in between for me the
  3203. 1:46:43line has always been an animal that can
  3204. 1:46:45be almost a bit of a contradiction they
  3205. 1:46:47are so loving and so caring of their own
  3206. 1:46:49and can be powerful and courageous when
  3207. 1:46:52necessary in order to achieve what they
  3208. 1:46:54want to achieve so if you like me are a
  3209. 1:46:56big fan of Courage bravery and ambition
  3210. 1:46:59while also being calm and composed check
  3211. 1:47:01out this line piece and let me know if
  3212. 1:47:03you get it
  3213. 1:47:06[Music]

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