Big Mac Attack — Transcript
Full transcript
- 0:05hello we're back so
- 0:09today I'm we're gonna talk about the Big
- 0:13Mac
- 0:15attack this really happened to me when I
- 0:20was working in McDonald's so my first
- 0:22job outside working on the farm was
- 0:24working at
- 0:26McDonald's and I'll never forget that
- 0:28job it was my very
- 0:30first job outside the farm so here I was
- 0:3516 years old I'm working a big
- 0:38McDonald's and they put me on the Big
- 0:40Mac Grill now the way the Big Mac Grill
- 0:42worked at that time is they had a grill
- 0:47right here so it was hot hot metal Grill
- 0:50they had a counter but the counter was
- 0:52much higher it was up up about here was
- 0:54basically a counter and then they have a
- 0:57dressing table back back behind here so
- 1:00the way it worked is they took a flimsy
- 1:04a real flexible aluminum tray they bent
- 1:08real easily right they took it and they
- 1:11put the they put six
- 1:15bottoms of the Big Mac on one side and
- 1:18six middles of the Big Mac on the
- 1:21other so so I'm supposed to take that
- 1:23from The Dressing Table I hook it into
- 1:26the grill then I take the meat off the
- 1:29grill and I put the meat on the Buns
- 1:32right then unhook the dressing that the
- 1:36um uh tray and then I put it on the
- 1:39dressing table where somebody else puts
- 1:41a special sauce lettuce cheese pickles
- 1:43onions on sesame seed bun right then
- 1:46they say then they stack them so they
- 1:49take the middles and they put the
- 1:51middles it's hard to see I know they
- 1:55take the midds and they stack those on
- 1:58the bottom parts and then they put the
- 2:01the tops on the Buns here so now you
- 2:03have six Big Macs on one side of the
- 2:06grill right then my job was to take take
- 2:11the this tray of big
- 2:12Ms lay over the grill and put it on the
- 2:16counter up there right so I just that
- 2:19was my job right now my boss was on the
- 2:23other side of the
- 2:25counter and her job was to take the Big
- 2:27Max and then she would take them out off
- 2:30the tray and put them in some some Big
- 2:32Mac containers they were styrofoam back
- 2:34then pretty terrible in the environment
- 2:36but that's the way it worked right and
- 2:38she put those in there and then give me
- 2:39the tray
- 2:42back
- 2:44so I'll never forget this thing so I'm
- 2:4816 years old got me working on the Big
- 2:50Mac gril I'm
- 2:52going okay put it back here lean over
- 2:56put it on the on the counter right I'm
- 2:58just going along everything everybody's
- 2:59happy it's a nice day birds are the
- 3:02birds are singing the sun is shining and
- 3:05then they said the manager said some
- 3:07words that you don't really like to hear
- 3:09in if You' ever been in fast food and
- 3:11they said bus on the lot now if you've
- 3:15ever worked on in fast food you know
- 3:17that bus on the lot means go fast it
- 3:19means speed up because we got a a bunch
- 3:21of people coming in right so then they
- 3:23said two buses on the lot three buses on
- 3:26the lot turned out six bus
- 3:30showed up full of people unannounced all
- 3:34wanting to eat it was the University of
- 3:36Missouri marching band showed up and
- 3:38they said go go go go go go as fast as
- 3:42you can so I did that right I flipping
- 3:45burgers I'm putting them back here I'm
- 3:47putting them up on the train I'm just
- 3:49going crazy you You' seen those those
- 3:50cartoons right where the person's going
- 3:52and food's flying and they're just I'm
- 3:53going flat out as fast as I can right
- 3:56I'll never forget this day so I grabbed
- 4:01the tray of burgers remember there are
- 4:02all six of them are all on one side on
- 4:05this flimsy
- 4:06tray you see this coming don't you I
- 4:10grab it off the dressing table and
- 4:13spinning around and I'm going as fast as
- 4:16I can and I spin around and instead of
- 4:19hitting for for the counter I hit the
- 4:22corner of the counter like that right
- 4:24then remember it's up here right so now
- 4:26you spin around speci can it hits the
- 4:28counter
- 4:30and it stops the tray of Big
- 4:34Max right the counter because it hit it
- 4:36kind like that it stopped the
- 4:39tray but guess what it did not
- 4:43stop the Big
- 4:45Max so
- 4:52now the Big Max the tray stopped but the
- 4:56Big Max now are flying through the air
- 4:58with the greatest
- 5:00right oh no and who is standing directly
- 5:05in front of Big Macs that are flying
- 5:08through the
- 5:09air my
- 5:11boss and she's like this and all of a
- 5:16sudden she's got to all beef patty
- 5:19Special Sauce Lett cheese pickles onions
- 5:22onus Sesame SE bun running down the back
- 5:24of her neck all in her hair all over the
- 5:28place
- 5:34yeah yeah uh I'll never forget that
- 5:40day I'll never forget that day right why
- 5:43won you forget that day well what kind
- 5:46of words of wisdom do you think my
- 5:49supervisor had to share with me on that
- 5:52beautiful
- 5:53day let's just say that there are words
- 5:57that you cannot use in appropriately in
- 6:01a college classroom and she used a lot
- 6:03of those words remember we've said
- 6:06damn so just escalated up right she just
- 6:10went absolutely oo's nuts after me okay
- 6:14now what do you think my brain was like
- 6:16when that happened right so this
- 6:18happened I was absolutely humiliated
- 6:22right my brain was a tiny dot right I
- 6:25remember driving home that day thinking
- 6:28I hate McDonald's I hate hate McDonald's
- 6:30I hate McDonald's I hate McDonald's
- 6:32that's all I could think of it's how
- 6:34much I hated McDonald's
- 6:37now who cares about me right I don't
- 6:39care about Andy what about you so now
- 6:44you are next to me and you're on the
- 6:46quarter pounder
- 6:48Grill and you see this
- 6:51happen what are you going to do you go
- 6:55look at that fool look at
- 6:57Andy okay yuck it up laugh it up get
- 7:00that out of your system okay now we got
- 7:02that out of our system you got to get a
- 7:03good chuckle out of it now what are you
- 7:06going to
- 7:08do what do you mean what am I going to
- 7:10do how are you going to work now when
- 7:13you just saw me be humiliated in front
- 7:15the whole Workforce the whole store for
- 7:19going as fast and hard as I can how are
- 7:21you going to
- 7:23respond I'm G say not this kid look at
- 7:27Andy he's a fool man look at that fool
- 7:29boy he's over there not this kid so how
- 7:33are you going to respond you're going to
- 7:35take one Grill at a time aren't you
- 7:38you're gonna use one burger at a time
- 7:40you're gonna go slow you're gonna slow
- 7:42down aren't you you're gonna say no
- 7:45right wow W let's say you're over here
- 7:48on
- 7:49shakes milkshakes are you gonna grab six
- 7:52milkshakes and carry them all at the
- 7:54same
- 7:55time no you're not cuz you're going to
- 7:58say look at there get
- 8:00F not me not me now let's think about
- 8:04this think about this
- 8:06carefully what just
- 8:09happened so the store we needed to be to
- 8:12be as productive as possible that was
- 8:16our number one goal they said go fast we
- 8:19were trying to be as productive we had
- 8:21way too many people show up unannounced
- 8:24so we try to be as most productive as we
- 8:25can what happened to the productivity of
- 8:27that store
- 8:29it sank almost down to
- 8:32zero can you see a problem with this
- 8:35right so the very time when you need to
- 8:37produce as much and fast as you can all
- 8:40of a sudden the store pretty much stops
- 8:43they get to laugh at Andy they get a
- 8:45tiny brain hate McDonald's hate
- 8:46McDonald's hate McDonald's and then
- 8:48everybody else goes slow say I'm not
- 8:51gonna have this happen can you see a
- 8:54problem with this right there there's a
- 8:56big problem with this so uh
- 9:00what caused this to happen what caused
- 9:03the Big Mac attack that's important
- 9:05right so you said well and you're a
- 9:07loser I'm not McDonald's material no
- 9:10you're not McDonald's material you're
- 9:12just
- 9:14really can't McDonald's take almost
- 9:17anybody you can be developmentally
- 9:20disabled you can have physical problems
- 9:21you can be don't speak language you can
- 9:24have all sorts of and they can still fit
- 9:26you in and yet they can't fit me in no
- 9:28Andy you're a loser
- 9:29no wait what
- 9:31happened did this happen because I
- 9:34didn't
- 9:36care well no it didn't in fact I did
- 9:39care they said go as fast as you can
- 9:42what did I do I went as fast as I could
- 9:46and how was I rewarded for going as fast
- 9:48as I could I'm
- 9:54humiliated so we got this guy named
- 9:57demon he's interesting you're gonna love
- 9:58demon
- 10:00you're going to hear him take some
- 10:01business classes you're going to hear
- 10:02daming all the time really neat guy but
- 10:05he had a really strange idea for
- 10:07management he didn't believe in the
- 10:08autocratic bureaucratic Democratic
- 10:10participant free reign or Theory X and
- 10:11Theory Y he had a really unique idea was
- 10:14revolutionary at the time and it still
- 10:18is he said employees don't make
- 10:23mistakes period they
- 10:25don't all mistakes are caused by one of
- 10:28two
- 10:30things poor management or poor job
- 10:33design period that's it I had people say
- 10:37Landy I've got employees and they make
- 10:39mistakes all the time Deming says no
- 10:42Deming says employees don't make
- 10:44mistakes all mistakes are caused by poor
- 10:46management poor job design so let's look
- 10:48at the job
- 10:50design by the way it's totally changed
- 10:52now for a reason because it was a
- 10:53terrible terrible job design first off
- 10:56does it make sense to put six Big Macs
- 10:58on a flexible tray where they could just
- 11:01fall off and they this happen all the
- 11:03time You' be carrying them like this all
- 11:04a sudden they
- 11:06go that's just three kinds of stupid
- 11:09isn't it but they did right so then I
- 11:12had a grill here and I had to unhook the
- 11:15gr the the Buns unhook it spin around
- 11:18and put it on the dressing table so I'm
- 11:20spinning a lot right if you ever take
- 11:22any any physical classes they will tell
- 11:25you you don't want to spin a lot it's
- 11:28called repetitive motion
- 11:29problems and you get back problems you
- 11:31get all sorts of stuff you do not want
- 11:33to be spinning right but don't worry it
- 11:36was actually really easy to spin on the
- 11:38floor because the floor had a special
- 11:40covering to help you spin back and forth
- 11:42It's
- 11:43called Burger fat right because when
- 11:46you're cooking the grill little bit
- 11:48falls on the ground so now it's slippery
- 11:50so now you're on a slippery surface
- 11:52spinning backwards and
- 11:54forwards okay then you grab the tray
- 12:00spinning right and you had to lean over
- 12:03and put it up on the
- 12:05counter so you had to lean over to set
- 12:07it down on the counter but the thing is
- 12:10you had to lean over the
- 12:11grill so now you're leaning over a grill
- 12:15in fact sometimes you'd see people put
- 12:16their foot out like that to help as
- 12:19they're they're going like
- 12:21this people burn themselves and hurt
- 12:24themselves at that thing all the time
- 12:25people put their hands down ah and get
- 12:28burnt and it just B and of course when
- 12:29you do that then you go ah I mean it was
- 12:32it was dangerous it was really really
- 12:36dangerous yeah now I'm 16 years old did
- 12:40I have any say in the job design of that
- 12:43McDonald's no no and how and I'm doing
- 12:48so I'm 16 years old I'm doing the very
- 12:50best job I can I'm humiliated because
- 12:53they have a poor job
- 12:56design wow we got a problem here right
- 12:59Demi says because a lot of people say no
- 13:02no no it's Andy you're a loser you're
- 13:04just not McDonald's
- 13:08material
- 13:11okay I really have a problem with that
- 13:14but let's say it is let's let's say that
- 13:16that's true okay I am not McDonald's
- 13:19material I'm just I'm not I'm not smart
- 13:23enough to work at McDonald's I'm not
- 13:25coordinated enough to work at McDonald's
- 13:27I'm not I'm just I'm a loser okay first
- 13:30off who hired
- 13:32me management well we thought you'd be
- 13:35good but you didn't turn out so good
- 13:37well you thought that was your mistake
- 13:39number two what's another one well who
- 13:41trained
- 13:42me
- 13:46management so you got the problem here
- 13:48it it's Management's fault right so
- 13:52Deming says it wasn't my fault says I it
- 13:55was completely not my fault if it's not
- 13:58my fault should I be yelled at and
- 14:00cussed out and humiliated in front of my
- 14:03co-workers see it changes the whole way
- 14:05you think again right it's just no no
- 14:07you shouldn't be humiliated in front of
- 14:09your you that not at all what caused
- 14:13this the big Mack Attack to happen for
- 14:16job design and I'm doing the best job
- 14:18that I can
- 14:20do so instead of screaming at me and
- 14:24yelling at me and humiliating me what
- 14:28should my boss have
- 14:29done now think about it what should she
- 14:31have
- 14:33done well maybe she should tell you to
- 14:36slow down a little bit
- 14:39okay they didn't want us to slow down
- 14:41they told us to speed up didn't they and
- 14:43she'd looked pretty silly if she says oh
- 14:46now we need to slow down because then
- 14:47everybody's gonna slow down even more
- 14:49and then you got a big mess right what
- 14:52should she have
- 14:57said think about this what should she
- 15:00have said she said okay well uh you know
- 15:04let's try let's clean this up and let's
- 15:06find out what happened later on let's
- 15:08just get going because we got a lot of
- 15:09people think okay that's
- 15:11a that's still a Bad Thing whose fault
- 15:15was
- 15:16it Deming says who fault was it big deal
- 15:22big deal whose fault was it was it my
- 15:26fault I'll give you a hint she had to
- 15:29all beef P special sauc cheese pickles
- 15:31on a seed but running down the back of
- 15:33her neck it was her
- 15:36fault it was her fault that's what
- 15:39Deming says and people say no Andy I had
- 15:43employees and it's they're just loser
- 15:45employees well you hired them didn't
- 15:48you well I don't know you can't always I
- 15:52I think that's wrong so what should my
- 15:55boss have said to me instead my my boss
- 15:58going
- 15:59you ever notice when you point at
- 16:02somebody it's your fault your fault you
- 16:04have three fingers pointing back at
- 16:07you Deming
- 16:09noticed so what should my boss have said
- 16:14instead of screaming at me humiliating
- 16:17me what should my boss have said my boss
- 16:21if you want to take it to take it really
- 16:22up high my boss should have
- 16:25said way to hustle Andy I'm glad GL to
- 16:29see that you're working as hard as you
- 16:30can you know maybe we need to fix some
- 16:33job design or do some training so this
- 16:36doesn't happen again but at the same
- 16:39time I can tell that you were doing the
- 16:40best job that you can do and we need to
- 16:44make sure that this doesn't happen to
- 16:45you again but thank you so much for for
- 16:47giving it your all now think about this
- 16:49just step back for a
- 16:52second you just made a mistake you're
- 16:55you are Andy right now right you just
- 16:57made the mistake of the Big Mac attack
- 16:59you just slimed your boss right you know
- 17:03it is your fault and yet your boss says
- 17:06hey I appreciate you working hard let's
- 17:08do some redesign some training so this
- 17:10doesn't happen to you again not to me
- 17:14again to you again and hey I appreciate
- 17:17that you're working so hard did you just
- 17:19hear what happened she took blame for
- 17:23the mistake didn't you now how would you
- 17:26feel if you're working for a company
- 17:29me and your boss when you make a mistake
- 17:34your boss says it's my
- 17:36fault no it's my fault we did something
- 17:39wrong that it is not the employees fault
- 17:41how would you
- 17:44feel big brain wouldn't you right so we
- 17:47watch that video that video that the
- 17:50teacher had that one woman who rips off
- 17:53her scarf right away and says oh I know
- 17:55this is a bunch
- 17:57of the
- 17:59we all know what it's like to be
- 18:01discriminated against you don't have to
- 18:02be black or anything to mexic I think
- 18:04she says Black or Mexican to face
- 18:08discrimination she missed the point she
- 18:11the the teacher trained her the other
- 18:13way Future Shop they trained their
- 18:15employees to steal didn't they right
- 18:17that's not what they were trying to
- 18:19do right so Deming says it's the
- 18:23employees don't make mistakes they can't
- 18:26make mistakes it's impossible so I I
- 18:29hired this uh I used to be program chair
- 18:31for the business uh program and I hired
- 18:34this guy to teach Business Law
- 18:36class and was a lawyer he seemed like a
- 18:40really nice guy so I said here's the
- 18:43textbook here's some sample tests from
- 18:45before here's some course materials go
- 18:48teach the test go teach this class right
- 18:51using free reign
- 18:53management right then I said okay uh
- 18:58he's teaching the class and he comes to
- 18:59me about halfway through the corner he
- 19:00says Andy got something I need to talk
- 19:03to you about so I said what's up he says
- 19:06well I'm teaching this class I'm using
- 19:08the same tests I'm using the same book
- 19:11same course materials the same
- 19:14everything
- 19:16and everybody in my class is getting an
- 19:21a is that kind of weird what do you
- 19:23think about that is everybody's getting
- 19:25an a no a lot of people say well no some
- 19:29people have to get an F do they really
- 19:32let's turn it around
- 19:33again well if he comes up to me he says
- 19:37Andy got a problem all my students are
- 19:41failing I have 36 Belleview college
- 19:45students they are all failing business
- 19:48they're
- 19:49lazy they're stupid they're not curious
- 19:52I don't know if they can write they the
- 19:55papers I'm getting are all plagiarism it
- 19:58just the I'm good they are terrible
- 20:03right are are all the are all the
- 20:05students at belby College this low
- 20:07caliber now wait a second
- 20:10stop what's the possibility you could
- 20:12have a teacher who's a good teacher and
- 20:16teach a class and everybody
- 20:20fails well they could fail but everybody
- 20:23deserves to fail nobody's
- 20:26successful like zero
- 20:29it can't happen yeah now let's turn it
- 20:33around the other way back again comes up
- 20:35to me says Andy they're all getting
- 20:38A's is it possible he could be such a
- 20:41good teacher that everybody Lov going to
- 20:43his classes and they got so rocked out
- 20:46and he he was able to put on so much
- 20:48stuff that just made him go crazy and
- 20:51they go this is fun I like it is it is
- 20:54it possible yes it's possible the other
- 20:57one isn't possible
- 20:59yeah so uh I know somebody who took uh
- 21:02they were working on their master's
- 21:03program and they took a statistics class
- 21:06they had to take it as part of the
- 21:07master's program that's what you do when
- 21:08you get your NBA you have to take a
- 21:10class in stats and she did not like
- 21:14stats she was not a stats fan whatsoever
- 21:18and she's like on man I do not want to
- 21:21take this class right she ended up
- 21:24taking another statistics class just for
- 21:29with that same teacher why because that
- 21:32teacher instead of going Six Sigma
- 21:36limits you have to have
- 21:3999.9999 66% within the stuff he went was
- 21:43telling them about he got them all
- 21:44excited about Six Sigma limits so it's a
- 21:46possibility so uh when I was working at
- 21:48State Farm there were two supervisors I
- 21:50worked with we're going to hire somebody
- 21:53and after we went through all the
- 21:54interviews one of the bosses one of the
- 21:57supervisors said
- 21:59man I don't think we want any of these
- 22:01guys they're all losers right we we
- 22:04interviewed 12 people there's no nobody
- 22:06there I think we should interview some
- 22:08more people the other boss said really I
- 22:13want to hire them all I wish we could
- 22:14hire them all I thought they were all
- 22:16great who would you rather work
- 22:20for yeah there's there's just no doubt
- 22:24there's just no doubt on that is there
- 22:25is there so Dem Demi says it's my
- 22:29fault Deming forces management to say
- 22:32it's my fault no management doesn't like
- 22:34to do that do you like to admit your
- 22:37mistakes I didn't say will you admit
- 22:39your mistakes do you like to do do you
- 22:41like going man that was a good time when
- 22:44you caught me being wrong no no nobody
- 22:48enjoys it well not nobody maybe there
- 22:52might be a weird situation where it
- 22:53might be fun to admit your Mystic I
- 22:55don't know but at the same time no but
- 22:58it's it's not a thing this force is
- 23:00managed so if there's a mistake
- 23:01management has to say it is my fault
- 23:03when bellw College had that math test
- 23:07question that went National whose fault
- 23:10was
- 23:12it what was management maybe they didn't
- 23:15train the guy maybe he didn't know maybe
- 23:17they could have had him teamwork with
- 23:19somebody else who's a little bit more
- 23:20sensitive on those issues there's a
- 23:22thousand different things but instead
- 23:23they go this guy's evil he's a racist
- 23:26bigot terrible person
- 23:29and you know I don't know I don't know
- 23:31anything very much about him but I have
- 23:33problems with that I don't think that
- 23:35that woman in the video that the teacher
- 23:37changed her into a
- 23:40bigot she's the one actually started off
- 23:42saying that that was bad I don't think
- 23:44future people work at Future Shop say I
- 23:46want to go here and rip this company
- 23:49off I just don't right so this makes
- 23:53management say it's my fault how can I
- 23:56fix it what do I need to do it changes
- 23:58the whole whole way you think about so
- 24:01how would I drive home if my boss had
- 24:04said wait hust I'm glad to see that you
- 24:06worked out that you you're doing the
- 24:08best job you can let's do something so
- 24:11this doesn't happen to you again but you
- 24:13know what I appreciate you doing the
- 24:14best job that you
- 24:16can it would change your whole world
- 24:18when I drive home home going I hate
- 24:20McDonald's I hate McDonald's I hate
- 24:22McDonald's no so the next next day I
- 24:24show up to work everybody goes oh
- 24:27there's Andy Andy want to work on the
- 24:30Big B Grill again huh like shut up yeah
- 24:34yeah that's followed me but if they did
- 24:37if they if the boss has said hey it's my
- 24:39fault hey do you want work with and the
- 24:41boss says Hey wasn't his fault he was
- 24:43doing the hardest work he could I like
- 24:48that wow it just changes it just changes
- 24:52this whole whole idea so a lot of people
- 24:54really don't like this they say I can't
- 24:56stand this because I get
- 24:59employees well whose fault is it if you
- 25:01get a bad employee if you can't train if
- 25:04you can't pick the right person and you
- 25:06can't train the right person at
- 25:11McDonald's is that the person's
- 25:14fault no no no no pretty crazy stuff so
- 25:19Deming we're gonna study a lot about
- 25:20Deming because he's got some really
- 25:22revolutionary ideas that uh people still
- 25:27say that that they still say no it
- 25:30doesn't work that way and yet I'm going
- 25:32to show you it does and he's been super
- 25:36successful thanks a lot
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Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.
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YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.