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Best of BYWG … Jon Butcher Talks about LifeBook — Transcript

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0:00[Music]
0:16hello be ywg tribe here's a quick peek
0:19at a supplement product and Book of the
0:21Month for January yes I said January
0:232020 at the end of the podcast I will
0:25spend a few minutes going into further
0:27detail so we encourage you to listen to
0:29the end the supplement of the month for
0:31January 2020 is bone health plus simply
0:35said we have not found a more complete
0:37bone health formula on the market period
0:39the 10% discount code for the month is
0:42lowercase vo any HEA LTH that's bone
0:46health the product of the month for
0:48January is one calorie zero sugar 14
0:51nutrients kilo vegan paleo non GMO
0:54energy bits 20% off forever using the
0:58code be ywg and that's upper or
1:01lowercase the Book of the Month for
1:03January is stop doing that SH beep T and
1:07self-sabotage and demand your life back
1:10by dairy John Bishop keep in mind all
1:12the links discount codes and special
1:13offers for the product supplement n book
1:15will be listed in the show notes and
1:16iTunes post on the social media and on
1:19our website in weekly newsletter at
1:32www.pedestrians.or and I have a really
1:35unique interview today today I have with
1:38us John butcher who is the founder of
1:41life book and I'm gonna read John's bio
1:44before we get into the interview and
1:46then I'm gonna give you a little
1:47background on this
1:49so John butcher is chairman of the
1:52Precious Moments family of company
1:54founder of life book and co-founder of
1:56purity coffee and a dozen other
1:58companies organized around causes that
2:01matter John is an artist musician
2:03producer 12 full-length albums and 7
2:06children's TV shows an entrepreneur with
2:0819 companies ranging from children's
2:11books to wallpaper manufacturing
2:13John's life is centered around his
2:15relationship with his wife Missy their
2:17four children and their work John and
2:19Missy are passionate about world travel
2:22fine wine beautiful homes contemporary
2:24art and capitalism their purpose on this
2:27planet is to create the highest possible
2:30quality of life for themselves and the
2:32people they love while helping others
2:34around them do the same life book is the
2:37coolest hippest and quite possibly the
2:39most powerful concept ever in personal
2:42development it is a complete life
2:45development system for creating your
2:47very best life during the program you're
2:50guided step by step as you define your
2:53very best future create a detailed plan
2:56to accomplish it then implement your
2:59plan inside an accountability system
3:02with all the tools support and guidance
3:04you need unprecedented in its width
3:07depth and aesthetics life book is a
3:10completely new paradigm in the
3:12self-improvement world so why is this
3:17interview so unique there's a couple of
3:21reasons number one I actually don't do
3:24the interview John Sutton Jordan does
3:27the interview and the reason is John is
3:30a very private guy who really doesn't do
3:33interviews you cannot believe how
3:35excited I was to have John on the
3:37program let me explain to you about life
3:42book a little bit here's some here's
3:44some background to all this so I have
3:48been setting goals since I was 15 to be
3:51on the all-star team for baseball and
3:55I've been writing them down since I was
3:5718
3:57but life book was the first time in my
4:01life that it was broken down into twelve
4:06categories and also within each category
4:12was a premise vision purpose and
4:16strategy for achieving the best life
4:19possible now with my partners dr. Noda
4:23Koya and dr. Wanda Lee McPhee
4:25you know the mission
4:27of beyond your wildest genes is to
4:31educate and empower and inspire our
4:34community this is why we want to share a
4:37life book with our community because it
4:41had that great and impact on us that our
4:44spouses actually went through the
4:46program as well so from that point
4:49forward my life changed dramatically
4:53once you put this stuff pen to paper it
4:57takes on energy and that is a life of
5:02its own and I have over the years
5:05maintained my life book and I look at it
5:09and I update it and it has truly been a
5:14life changing experience and this is why
5:17we want to share it with you now at the
5:20end of the interview I will give you and
5:23it will be included in the show notes
5:25the information if you're interested and
5:29I highly recommend that you go to the
5:32site take a look at life book and I
5:35really believe the message that John
5:38lays out for you will resonate with you
5:41and I hope to see you go through life
5:44book and tell us about your experience
5:46[Music]
5:50[Applause]
5:57[Applause]
6:05hello podcast listeners this is Jordan
6:07River and I'm here with founder of life
6:09book John butcher hello everybody
6:11thanks for coming in man I appreciate it
6:13I'm so glad to be here and I want to do
6:15a shout out to dr. Michael dr. Noah and
6:18Wanda leave from beyond your wildest
6:20genes we love you guys we love what
6:22you're doing and we're really excited to
6:24record this podcast for you today
6:26absolutely well life book is a
6:29transformational personal development
6:31program unlike anything else in the
6:33personal development world mmm-hmm
6:35can you tell us the main focus of the
6:37life book process sure a life book we
6:40deeply explore the 12 most important
6:43categories of your life so we've we've
6:46broken the entire human life experience
6:48up into twelve different areas your
6:50health and fitness your love
6:52relationship your career your financial
6:55life etc and a life book we help you
6:59think deeply about these 12 areas define
7:01what you want in each of them like
7:04clearly get a clear vision for each
7:07category and then help you figure out
7:08how to get what you want in each of
7:10these these areas so we've been
7:12researching and studying the twelve life
7:15categories for almost 25 years now about
7:18twenty three or so and we've been
7:21collecting data on them from thousands
7:24and thousands of people for more than a
7:25decade so you know we've helped a lot of
7:28people really figure their life out and
7:30we've learned a lot about these twelve
7:32categories I've seen that I've seen that
7:35with the people going through life book
7:36man it really is amazing thank you well
7:38you want to run through the categories
7:39just real quick yes I'd like to do that
7:42and today what I want to talk about is I
7:45want to share the single most important
7:48thing that we've learned in our 25 years
7:52of research study and experience in each
7:55of the twelve life categories so you can
7:58consider these success secrets or the
8:01equations of success or the most
8:04important principles but what I want to
8:06do is take you through the most
8:09important things that we've learned the
8:11most important things that you need to
8:12know the most important things you need
8:14to do in order to create an
8:16extraordinary
8:18for yourself if you're able to master
8:20these 12 principles and they're
8:22relatively simple some of them are a
8:24little bit more difficult than others
8:27but they're they're pretty easy to wrap
8:29your head around if you're able to
8:31master these principles these equations
8:34you'll automatically have an amazing
8:37life easier said than done of course and
8:39we've got to work we got to work hard on
8:41these things and the other side of it is
8:44if you fall short in any of these areas
8:48it can derail your entire life what
8:52we've learned about the 12 categories is
8:54these are not electives they're all
8:56mandatory to living a great life so let
8:58me just give you an example you can have
9:00your life just firing on all cylinders
9:02except your health and fitness you know
9:05and I say a hundred pounds overweight or
9:08you're a smoker and you've you're jacked
9:10up in this in this area well that
9:13derails your entire life you can have
9:15everything working really really well in
9:17your life but have a compromised love
9:19relationship that can create a
9:21tremendous amount of pain for you and
9:23your children and and you know all the
9:25people around you that's the cliche is
9:27the successful businessman who doesn't
9:29have time for his wife and kids
9:30that's exactly right now on the other
9:32hand you can have a great relationship
9:33with your wife you can have your health
9:35and fitness completely dialed in and
9:37have your financial life be a wreck and
9:39so you have to live sort of in lack and
9:42scarcity all your life that's no way to
9:44live either so what we've learned about
9:46these twelve categories you know
9:48fundamentally is they are all mandatory
9:51none of them can be left behind or left
9:55to chance they've all got to be handled
9:56so life book is really the how to do
10:01life book that's what we do is help
10:04people really think through a vision for
10:06their entire life in every important
10:08area that's great well let's explore
10:10those twelve areas man you are ready to
10:12get started I'm ready to get started
10:13okay okay here we go so we're gonna
10:16start with health and fitness that's the
10:17first category that we that we explore
10:20in life book and I know this is a
10:22category that Michaels audience is
10:23familiar with now if there's anything
10:26that characterizes the world of health
10:28and fitness it's that it can be very
10:30complex
10:31and confusing in the 21st century
10:33there's so much noise out there
10:35there are so many contradictory points
10:38of view from the experts right you know
10:41nobody agrees on anything really out
10:43there it's it's information overload and
10:46as a result many people are just
10:50overwhelmed in this category they have a
10:52hard time figuring out how to navigate
10:54this incredibly important area of their
10:57of their lives so it might come as a
10:59little bit of a surprise to learn that
11:01the fundamental equation for your health
11:06and fitness is actually simple and
11:08here's what it is what you put into your
11:12body
11:13consistently Plus how you use your body
11:16consistently equals your level of health
11:20and fitness
11:21generally mm-hmm two things to focus on
11:24so let's start with what you put into
11:26your body you know most people view food
11:29as you know pleasure they what they care
11:33about is taste right and that's the
11:35whole primary thing every meal has to be
11:38this you know epic sensual experience
11:41but what the best way to look at food if
11:44you want to be really healthy is food is
11:47your medicine and food is your fuel so
11:50you got to learn the difference between
11:51what's good to put into your body and
11:53what's not good to put in your body and
11:54you want to maximize the good and
11:57minimize the bad if you don't know the
11:59difference you've got to learn the
12:00difference so that's first and then food
12:04as fuel the primary thing you want to
12:07focus on here is balancing what you
12:10consume with what you burn if you are
12:13able to relatively balance what you
12:16consume with what you burn you're not
12:18going to have a lot of waste on your
12:19body and if you can't balance relatively
12:24what you consume with what you burn
12:26you're gonna get into trouble so that's
12:29the first component what you put into
12:31your body consistently second component
12:34how to use your body you got to exercise
12:37period you just you got to exercise
12:38use-it-or-lose-it
12:40you need to sweat that's how you clean
12:42your
12:43largest organ which is your skin you've
12:46got to get your heart rate up exercise
12:48that muscle that incredibly important
12:50muscle you got a stretch you've got to
12:52make your body strong and you've also
12:55got to get good rest that's hugely
12:57overlooked in today's so true we don't
12:59teach our kids about it that's right we
13:01don't we don't do anything when it comes
13:03to sleeps it's like you're weak if
13:05you're taking a nap a sign of weakness
13:06but in reality it's great for our brains
13:09oh it's it's great for everything you've
13:11got to to alternate activity with rest
13:16and rejuvenation so you may need to
13:18learn some sleep strategies so at the
13:21end of the day you know there are a
13:22million other things we could focus on
13:23in health and fitness and chiropractic
13:25is one of them chiropractic is so
13:26incredibly important but fundamentally
13:29you're on a desert island and you got it
13:32you got to figure out how to how to live
13:34in a healthy way what you put into your
13:36body plus how you use your body
13:38consistently will equal your level of
13:41health and fitness so for most people
13:43for most people this will allow them to
13:46take control of their health and fitness
13:48at a pretty high level it's about 80 to
13:5190% of the game so that's the
13:53fundamental equation in this category
13:55that makes sense and I like how health
13:57and fitness is category number one oh
13:58yeah
13:59that's huge everything's based on it
14:00that's the bottom of the pyramid I like
14:02that a lot it's exactly right that's
14:03your that's your foundation well let's
14:05move on to the second category it is
14:07intellectual life that's correct your
14:09intellectual life so the fundamental
14:12premise here is that as human beings our
14:15minds are our basic tool of survival
14:17it's our ability to think that keeps us
14:21alive and defines us as a species and
14:25individually our ability to think is
14:27going to determine how high we rise as
14:30individuals I mean our minds is what it
14:33is with human beings everything in our
14:36civilization began with a thought every
14:39great work of art began with a thought
14:41every building every invention and in
14:44the exact same way everything in our
14:46lives as individuals began with the
14:48thought the career we chose the our
14:51choice of spouse the school we went to
14:54everything begins with a thought
14:56so your thoughts are creative your
14:58thoughts are causative your thoughts
15:00expand and create your life now most
15:03people live their lives with their
15:05thoughts on autopilot
15:07they don't take control of the process
15:09they've just they you know kind of react
15:12exactly as a result their lives sort of
15:15unfold by chance sort of randomly the
15:18big thought in this category is this if
15:21you take control of your thinking you
15:24take control of your world if you take
15:27control of your thinking you take
15:28control of your your world and the way
15:30to do that is first of all you need to
15:34choose to think because thinking is a
15:36choice thinking doesn't happen
15:38automatically in just about any
15:40situation you can choose to think about
15:42it or you can choose just not to bother
15:44you know to ignore it or just you
15:46completely blank out right you can make
15:50your consciousness brighter or dimmer
15:52when it comes to any subject well that's
15:55an incredibly interesting responsibility
15:57that Nature has given us right thinking
16:00is an active volition secondly you need
16:03to choose what to think about and how to
16:05think about it so thoughts become things
16:10thoughts are very very powerful they
16:13expand and create your life and the
16:16attitude that you bring to your thinking
16:18is so incredibly important is one of the
16:21most important things that we've learned
16:22over the last 25 years about the
16:23intellectual category and I love the
16:26Henry Ford quote if you think you can't
16:28or if you think you can you're probably
16:31right Wow killer quote yeah that's
16:34powerful and how does that work well
16:36here's how it works if you think you can
16:40do something you're gonna see
16:43opportunities you're gonna believe that
16:44you can do it and your brain is going to
16:46be on the lookout for opportunities to
16:48take advantage of and you're probably
16:50gonna make progress you're probably
16:51gonna move forward you think you can't
16:54what you're gonna see is obstacles
16:56you're gonna see challenges you're gonna
16:58expect them you're gonna be ready for
17:00them and you probably won't move in the
17:03situation you probably won't progress
17:05well we're talking about the exact same
17:07situation diff
17:09thought-process completely different
17:11results just because of the way that you
17:15think and of course then you multiply
17:17that times every situation every day of
17:20your life and you end up with a
17:23completely different life if you bring
17:25positivity versus negativity if you if
17:29you bring a can-do attitude versus a
17:32can't do attitude now there are no
17:36guarantees on anything in life there's
17:37no guarantees on success or happiness or
17:39fulfillment or anything else right
17:41there's no like magic formula this isn't
17:45a guarantee that if you you know think
17:47about getting getting rich you're gonna
17:49win the lottery but this much is certain
17:52if you take control of your thinking if
17:55you begin thinking deliberately and
17:58guiding your thoughts and actions toward
18:00a clearly defined vision for your life
18:02it is absolutely no doubt going to stack
18:06the deck in your favor
18:07definitely right salutely yes and others
18:11say that life book is one of the best
18:12tools that you can have to take control
18:14of your thoughts because what life book
18:16helps you do is think down your entire
18:18life really get clear on what you want
18:21so you can hold that in the forefront of
18:23your mind
18:24and that makes a big difference yeah and
18:26this perfect category number two is that
18:28as literally it's almost like category
18:31two is life books first step consciously
18:33thinking deciding to think that's that's
18:36where life book begins that's exactly
18:37right
18:38Jordan life book is an intellectual
18:39process you say you nailed that on the
18:42head that is an intellectual process
18:44you're bringing a tremendous amount of
18:46thinking and consciousness to your
18:47entire life and really dialing in the
18:51kind of existence you want to have as a
18:52human being it's great it's great stuff
18:55well category three is emotional life
18:57obviously also very important can you
19:00tell us tell us a little bit about that
19:01okay well let's start with a definition
19:03of emotions we consider emotions at life
19:06book we consider emotions body wisdom
19:08emotions are signals from deep inside of
19:11us and they come up in in response to
19:14some aspect of reality they're they're
19:17basically
19:19non-intellectual internal evaluations
19:22right you're there automatic evaluations
19:26of what's going on around you and they
19:29can be your best friend or they can be
19:31your worst enemy so if you've got
19:33emotional intelligence versus if you
19:36don't have emotional intelligence that's
19:38just a completely you know that's that's
19:40a game-changer so without emotional tell
19:43intelligence you're at the mercy of your
19:44emotions all the time they can
19:46completely sweep you away again just
19:48kind of drifting exactly or worse they
19:51can really take you take you down to a
19:53bad place so what we've learned about
19:56emotional intelligence at life book over
19:59all these years is it's it's not
20:02something you're born with
20:03it's something that you can develop over
20:06time and the great equation for doing
20:09that is the following
20:12emotional insight plus emotional control
20:16equals emotional intelligence emotional
20:19insight plus emotional control equals
20:22emotional intelligence so let's break
20:24this down
20:25emotional insight simply means being in
20:28touch with your emotions being conscious
20:30of them accepting them when they come up
20:33is as opposed to you know trying to
20:34ignore them or push them down seeking to
20:37understand what they're trying to tell
20:39you again they come up in response to
20:42some aspect of reality there are
20:44automatic internal evaluations what are
20:47they there for what are they trying to
20:48tell you
20:49emotional insight entails learning from
20:52your emotions when they come up and then
20:55emotional control means the ability to
20:58process and release the emotions that
21:03you don't want in your life like say
21:05anger fear resentment you don't ignore
21:10them or push them down those negative
21:12emotions you got to listen to them
21:13they're there to tell you something so
21:15you listen to them you learn from them
21:18you process them you integrate them you
21:22thank them and then you release them
21:25once they've done their job you have to
21:26walk around angry and resentful all the
21:28time it's
21:29right so true and then the other side of
21:31emotional control is the ability to
21:34generate the positive emotions that you
21:38want in your life on a daily basis so if
21:41you want more joy in your life there are
21:43things that make you feel joyful what
21:45are they do more of those things if you
21:47want more passion there are things that
21:49make you feel passionate find out what
21:51they are there's a recipe for that you
21:53want to be more peaceful more tranquil
21:55learn what makes you feel that way is it
21:58spending time in nature is it just
22:00reading a book and relaxing is it
22:02meditation and do more of that stuff
22:05there is a recipe for every emotional
22:08state and when you understand this it
22:10can be hugely powerful because all of a
22:12sudden you can start to generate the
22:14emotions that you want to feel on an
22:15ongoing basis and release in a healthy
22:18way the emotions that you don't want to
22:21be part of your life which you know
22:24doesn't mean that you're some kind of a
22:26superhero robot who can program every
22:29aspect of how you feel it simply means
22:32that you've got a healthy relationship
22:33with your emotions you seek to
22:36understand them and you try to get
22:39better and better at guiding them
22:41consciously so that you're not at their
22:44mercy although all the time you know
22:46they don't sweep you away
22:47instead you Alma you treat them as tools
22:51of awareness and you've harnessed their
22:53power and that is a big deal Wow that is
22:57powerful stuff man yeah thank you
23:00the next category is a little bit more
23:02abstract the first three are pretty
23:04clear-cut the fourth category is
23:06character yeah
23:08character oh my god you know when I was
23:10sitting down really trying to sequence
23:13the categories you know you start off by
23:15saying health and fitness is the perfect
23:17first category well I wanted to get the
23:19foundational category first and you know
23:21how these categories are sequence in the
23:23life book program is important because
23:24this work builds on itself you start
23:27from the beginning you go all the way
23:28through the end right and it builds on
23:30itself there is an argument to be made
23:32the character should be the first
23:34category because what controls your
23:36health and fitness good pointer controls
23:38everything in your life your
23:40character is the sum total of your
23:42personality traits it's your inner
23:45nature it's who you are inside and that
23:49determines how you're gonna live outside
23:50so like everything stems from and flows
23:55from your character and just like with
23:59your emotional life we've learned a life
24:00book that a good character is definitely
24:02not something you're born with a good
24:04character has to be nurtured and
24:06developed over time time is an
24:09incredibly important part of the
24:11equation for a good character so the
24:14great equation for developing a stellar
24:19character comes to us courtesy of
24:22Aristotle yeah perfect one of the big
24:27guys and here's what Aristotle said
24:28about your character he said good
24:30character happens when we're able to
24:33turn virtues into habits when we're able
24:37to turn virtues into habits and that's
24:39literally the equation in this category
24:40step one is to choose a virtue what
24:44virtue do you want to literally build
24:46into your life do you want more you know
24:49self-discipline in your life do you want
24:51to be a more reliable person do you want
24:53to be a more compassionate person choose
24:56the character trait that you want to
24:58sort of install into your into your life
25:01and then create a habit around it
25:04because a person of good character just
25:07doesn't exercise virtues like honesty or
25:10integrity or reliability or whatever you
25:13want to you know build into your life
25:15sometimes like you're not a
25:17compassionate person if you're like a
25:19compassionate person twice a year yeah
25:21totally you've got to turn that virtue
25:24into a habit and you've got to practice
25:26it on an ongoing basis so what you have
25:29to ask yourself is all right if I if I
25:32choose self responsibility or so or self
25:36discipline as a character trait how can
25:38I practice that on an ongoing basis well
25:41can I you know maybe maybe my workout is
25:45a good opportunity and I'm going to be
25:47disciplined about my workout and I'm
25:49gonna do it every severai I say I'm
25:52gonna do I'm gonna do it or if I want to
25:54practice compassion how can I do that on
25:57a daily basis and turn this virtue into
26:01a habit because if you exercise a virtue
26:04over and over and over it's gonna
26:06eventually become who you are and in
26:09this way you can shape and mold yourself
26:11into the person that you've consciously
26:14chosen to be and I mean I mean that's
26:17just about its noble of an objective as
26:20a human being concept for themselves
26:22right that is what life book is exactly
26:24that is literally what it is turning
26:26your thoughts into a habitual occurrence
26:29it's exactly right the first thing you
26:30got to do is get conscious of what you
26:32wanted to build into your life and then
26:34you got to figure out how to do it
26:36Benjamin Franklin actually had a really
26:39cool system he defined thirteen virtues
26:43that he wanted to build into his life he
26:44heustis famous for this and he had a
26:46little book of these thirteen virtues
26:49and it was like a little diary and he
26:51would he would just go down the list and
26:54and practice one virtue every single day
26:57today I'm gonna practice temperance
26:58today I'm gonna practice you know I
27:00forget what they what they are but but
27:02literally he would like practice yeah
27:05every one of the thirteen over thirteen
27:07days and then start over at the top of
27:09the list he did that for years it's like
27:10a religion religious and that's a good
27:13segue into the next category your
27:18spiritual life yeah number five all
27:20important number five and this is one
27:22that I didn't struggle with but it was
27:25really profound to have to sit down and
27:28think hard about it you mean in a life
27:30book when you went through a life book
27:31yes when I went through the life book
27:32program yeah this one's tough Jordan
27:35this one doesn't behave like the other
27:36categories this one has been a little
27:39bit difficult for me over the years to
27:42really
27:44I don't want to use the term pinned down
27:46but spirituality is it's different than
27:50the other categories in that you know
27:52it's been acknowledged in one way or
27:54another by every culture in human
27:56history humans have been talking about
27:58spirituality and writing about it for
28:00thousands of years but it's still very
28:02difficult to agree on and to understand
28:05exactly what the concept means I could
28:07mean something different to everybody
28:09who uses the word because spirituality
28:13is about the non-material right it's
28:14about the intangible it addresses issues
28:17that are very hard to put into words
28:19that's why this category is so elusive
28:21it's inherently elusive as exactly what
28:23I was just gonna say that's right and
28:24another thing about spirituality is it's
28:26deeply personal so it's it's it's about
28:29a personal experience it's different it
28:32means something different to everybody
28:33who explores it so no one can hand you a
28:37formula for this category you gotta you
28:41know go out there and discover it I feel
28:44there's probably a lot of similarities
28:45if you look at people's health and
28:47fitness categories of their life books
28:48there's probably a lot of similar
28:50picture as spirituality I'm sure it's a
28:52total all bets are off yeah all bets are
28:55off literally so the great equation in
28:58the spiritual category has to do with
29:01receiving and expressing so it's like
29:06input and output there's two very very
29:09clear sighs no matter what your religion
29:12is no matter what your spiritual path is
29:15these two components are always in play
29:18I'm gonna start the receiving end of the
29:23equation with a quote from who was it
29:26who said this it was Henry David Thoreau
29:28I love this quote is so profound and
29:31much more profound that it'll hit you
29:32the first time you got to think about
29:34this a little bit the quote is only
29:37through leisure time can one cultivate
29:40the soul's estate only through leisure
29:43time
29:44can one cultivate the soul's estate and
29:46what that means is you can't even feel
29:50your soul you can't even feel your
29:51spiritual life if you're on email 24/7
29:54and covered up with stress and nose to
29:56the grindstone in
29:57and you know on the hamster wheel and
29:59and and just you know working and and
30:02stressed out you can't even feel your
30:05spiritual life you've got to open up
30:07some some open space some quiet time you
30:10know the bible talks about that still
30:12small voice it's a still small voice you
30:17can't hear that still small voice if
30:19your life is full of noise spirituality
30:23is about connecting with your spirit and
30:25in order to connect with your spirit
30:26you've got a disconnect from a lot of
30:30stuff going on in the material world so
30:32what is that for you is it prayer if
30:35this is why people go to church it's
30:37it's a it's a chance to break their
30:40pattern to get off of the treadmill to
30:42disconnect to be around other
30:45like-minded people and to to really feel
30:48their souls you'll explore their beliefs
30:50exactly yeah for some people it's it's
30:53time in nature for some people it's
30:55meditation what do you need to do to
30:59disconnect from the physical world so
31:01that you can receive what is out there
31:04for you to receive and really feel your
31:06soul and fill your spirit yeah only
31:09through leisure time
31:10can one cultivate the soul's estate that
31:13beautiful it's a powerful powerful
31:15quality killer life book is full of
31:17power it's all about powerfulness thanks
31:20and and then the other side of that of
31:22course is expressing your spirit
31:26expressing your soul you know for me I
31:30that's painting sometimes it's writing
31:33it's when you're in that flow for some
31:36people it's dancing for some people it's
31:37prayer for you know for Michael Jordan
31:41it literally might be playing basketball
31:43that's when he's plugged in mm-hmm
31:44absolutely he's you know it's one that
31:47that basket looks like a hula hoop to
31:49him it's so big and he can just hit I
31:50mean he is in he's plugged in and he's
31:53expressing himself so that becomes an
31:56incredibly important part of the
31:58equation too you just don't sit and
32:00listen all the time you want to do
32:02something with that you
32:04with that beautiful energy that's coming
32:06through you chiropractors put their
32:08hands on people and heal them it's that
32:11the you know the amazing spiritual power
32:15coming through them like a conduit and
32:17going into somebody else's body to heal
32:19them that is a spiritual expression as
32:22far as I'm concerned so those are the
32:25two the aspects of spirituality the
32:27equation that we've found over a lot of
32:30years of study is that you've got a
32:32quiet yourself enough to receive and
32:34then you've got a responsibility to
32:36express and make the world a better
32:38place that's great man that's great I
32:40feel this next category is maybe the
32:43most dynamic has the widest range love
32:47relationships so people probably come
32:49into life book very distraught in this
32:53category and I bet there are also
32:55couples who come into life book who are
32:57way ahead of the curve on this category
32:59am I right about that you're right about
33:00that and this is one of the categories
33:02that is a game-changer for people who go
33:05through life book it's true there are a
33:07few major I'd say there's probably four
33:09or five categories that are the big like
33:12transformational categories that people
33:15experience massive growth and movement
33:18and breakthrough and this is one of them
33:19for sure love relationship is
33:22interesting this category is where the
33:26most pain or the most pleasure in your
33:30life lives right yeah if you've got an
33:33awesome love relationship it's gonna be
33:36your greatest source of pleasure in your
33:37entire life I can I'm speaking from
33:39personal experience here this is our
33:42category of strengths my wife and I if
33:46you have if you have a compromised love
33:50relationship it's where you can
33:51experience the most pain that's what
33:53we've we found over the years and it was
33:57it was difficult for me to really zero
34:02in on the great equation for this
34:05category because there's so much that
34:06can be said about it
34:08but at the end of the day I feel pretty
34:10good about defining what I consider to
34:13be the absolute fundamental it's summed
34:17up with a quote from jean-paul Sartre a
34:20who said in love one plus one equals one
34:25that's okay so here's here's there's two
34:27aspects to it here's what extraordinary
34:30love relationships would require the
34:33first thing an extraordinary love
34:35relationship requires is two
34:37extraordinary people you can't make
34:40anything good without good ingredients
34:44right you can't have an extraordinary
34:46love relationship if you're a depressed
34:50dysfunctional miserable human being it's
34:53impossible you know
34:55you've got to have something to bring to
34:56the party yes something you've got to be
34:58a good person to be in a relationship
35:00with exactly see categories one through
35:02five those personal categories are so
35:05incredibly important right so you know
35:08too many people complain about the fact
35:10that they they can't find the ideal
35:11partner or they're not with the ideal
35:13partner they can't find mr. right they
35:16can't find mrs. right yet they've given
35:17very little thought to the challenges of
35:20making themselves an ideal partner
35:22mm-hmm so you know if you're looking for
35:24mr. right out there you want you might
35:26want to ask yourself a mine this is
35:27right if you're looking for the perfect
35:29woman you might want to ask yourself am
35:31I the perfect man we have to turn
35:34ourselves into what we're hoping to find
35:37and that's one of the biggest challenges
35:39of romantic love you have got to bring
35:42something to the table you know you
35:45can't make anything good without good
35:47ingredients you can't make good wine
35:49without good grapes you can't have a
35:50great sports team without great athletes
35:53and you can't have a great relationship
35:54if you are a miserable person you got to
35:58have you got to be a good person to be
36:01in a relationship with yeah so that's
36:04the first the first part Jordan airy
36:06love requires two extraordinary people
36:08who then the second part commit to
36:12creating something great together
36:14creating one great thing
36:17extraordinary love requires an
36:19extraordinary commitment and I will go
36:22as far as to say that I believe that
36:26extraordinary love requires each person
36:30in the relationship to put the other
36:32first I put Missy first and I put her I
36:36put her ahead of everything else in my
36:37life and she puts me first ahead of
36:39everything else in her life now it's a
36:41little bit hard core to think about you
36:43know putting putting your spouse in
36:46front of your kids in front of your
36:47career in front of everything else
36:49doesn't mean you love your kids any less
36:51that you know one of the great things
36:53about love is that you can turn it up to
36:55a hundred percent and give it to
36:56everybody there's no yeah there's no
36:58bottom to that well right totally
37:00Yeah right so you're not taking anything
37:01away by loving somebody more but to me
37:05putting Missy first means that her needs
37:08must be attended to as my primary
37:11responsibilities I put her ahead of my
37:14career and a lot of men don't do that
37:17we're like what I said earlier it's the
37:19same thing exactly she puts me in front
37:22of her children and a lot of women don't
37:24do that and you know what Jordan you can
37:27tell me whether you agree with this or
37:28not I think it's a wonderful thing for
37:30children to see parents doing that they
37:33feel stability they see that example
37:37being set they feel safe I think that's
37:39the most important thing a kid can feel
37:42and I've heard that I'm not making that
37:44up this isn't my that's what I've heard
37:45a secure home between two with two
37:47loving parents
37:49exactly I'm basically all they need
37:51there's your foundation exactly there's
37:52your foundation so I'm gonna spend just
37:55a little bit more time on this than most
37:57of the categories because this is a
37:58super important one we did a research
38:01study at lifebook and we identified
38:04twenty-something couples with that means
38:08a total of 20 not couples in their
38:10twenties I think I was twenty four
38:13couples participated in this study and
38:16what we did is we went out there with a
38:18with a survey and identify identified
38:21lifebook couples who had what we
38:23consider to be an extraordinary
38:24relationship which we defined clearly
38:27and we did interviews we did deep
38:31research we did our introspect
38:33assessment on these these 24 or so
38:36couples and we had a very very
38:39interesting result there were two pieces
38:41of data that were outlier pieces of data
38:44which completely validate what I just
38:47said I'm not an extraordinary I love
38:48relationships the first piece of data
38:50was that of all the 12 life categories
38:53every single one of these of the people
38:57the individuals in this study their
39:00character category was above their
39:04relative mean it was the only category
39:06of all 12 that was above the the average
39:10score in every single participant which
39:14indicates these are great people mm-hmm
39:17where we're dealing with 24 great
39:19individuals here separate from their
39:21love relationship so that validates the
39:23first premise that extraordinary love
39:25requires extraordinary people and then
39:28the second piece of outlier data I gotta
39:30say this even surprised me I was shocked
39:33by this actually if you take a look at
39:35the 12 categories we we quantify what we
39:40call the category of strengths so the
39:42category that you have the highest score
39:43under introspect assessment is your
39:45category of strengths and usually
39:48categories of strengths are going to be
39:50pretty well evenly distributed across
39:53the population in this study eighty
39:56seven point five percent of our
39:59participants had the same category of
40:02strengths which is that's an outlier
40:03piece of data that number should be
40:05twelve right fifteen percent it was 87
40:09point five percent the category of
40:11strengths was life vision oh and so
40:14here's what that means
40:15that means that these couples were not
40:18only extraordinary people they had spent
40:21a tremendous amount of time dialing in
40:24their life vision they knew exactly the
40:26kind of life they were trying to create
40:27together they were on the same page
40:30they'd committed to creating this
40:33extraordinary love affair and not only
40:36that but they knew what they wanted in
40:37their health
40:38fitness and their parenting in a career
40:40in financial life they were an agreement
40:42they'd thought it down they had created
40:44one thing so at the end of the day the
40:48equation for an extraordinary love
40:49relationship is two great people with
40:52one singular compelling life vision and
40:56that's the great equation in the love
40:59category that's amazing and I like
41:01hearing that because we will get on to
41:02light fission later on but that's one of
41:05my stronger categories so that makes me
41:06that makes me feel good about myself but
41:09for now let's move on here to category 7
41:11is parenting okay so parenting is is
41:15just a phenomenal category and again
41:17there's so many things that you could
41:19say about the parents in category my
41:21goodness and you know everybody sort of
41:23has a different version of how they want
41:25to raise their kids but there are
41:26certain fundamentals that apply across
41:28the board in this category there's one
41:31thing that stands out above all other
41:34things the example that you set as a
41:37human being not necessarily even as a
41:39parent the example you set as a human
41:42being by how you live your life and the
41:44kind of person you are is far greater
41:48than any parenting strategy that you
41:51could ever employ so there are all kinds
41:55of great parenting strategies important
41:57parenting strategies research shows one
42:00of the most important things for a child
42:02to feel is safe a child needs to have a
42:04stable safe environment a child needs to
42:07feel loved
42:08there are a lot of things that go into
42:10creating great environment in which to
42:12raise a child and there are a lot of
42:13important strategies like how are you
42:15can educate your your kid you know
42:17there's a lot of things that we could
42:18talk about but one thing eclipses all
42:22other things and that is that the person
42:24that you are and the life that you live
42:26is everything to your child you are
42:29their world you are all they see you are
42:32the example of what being a human being
42:34means you are their provider you are
42:36their care giver you are everything they
42:38want to be you you know they're gonna
42:41look to not what you say they're gonna
42:43look to who you are and what you do
42:44that's what they're around 24/7 so if
42:48you smoke you're giving them permission
42:49to smoke if you're overweight
42:51it doesn't matter what you say about
42:52sugar or junk food or being unhealthy
42:54you're given them permission to be
42:56overweight every single day if you're a
42:59courageous person who steps up to life
43:02and who's not afraid to set goals and go
43:05after them and they see that which they
43:06will while you're giving your child
43:09permission to be courageous if you've
43:11got a fantastic relationship with your
43:13spouse you're showing them every day
43:15what a proper relationship looks like if
43:19you've got a jacked-up relationship with
43:21your spouse if you're fighting all the
43:23time and constantly full of stress
43:25they're looking at that and thinking
43:26well that's what a relationship is you
43:28are their world the most important
43:30responsibility that we have as parents
43:32is literally to live great lives and be
43:36great people the best education a kid
43:39could ever have is to see their parents
43:41living a happy successful stable
43:44fulfilling life so in this category it's
43:48not always say as who we are that will
43:50affect our child's lives more than
43:52anything else so again just like with
43:55love relationship all the life book
43:57categories are important here you know
43:59the most important thing you can do is
44:01really get those personal life
44:02categories in life lying get your love
44:04relationship in line get your financial
44:06life and career in line and and then
44:09from there you work on your relationship
44:11with your kid in your parenting
44:13strategies well that's an important
44:15commonality that I see which is working
44:18on yourself work on yourself for the
44:21role of relationship work on yourself to
44:23be an example for the kids we do so much
44:25finger pointing and externalizing and we
44:28need to turn in towards ourselves more
44:31often than not it's called taking
44:32responsibility and it puts you in the
44:35driver's seat it puts you in the
44:36Empowered position when you're
44:38finger-pointing you can't control how
44:40other people behave you can't do
44:41anything about that you're not in charge
44:43of that you're only in charge of
44:44yourself but taking responsibility for
44:48yourself it's you know going back to
44:51character for just a second self
44:53responsibility is the primary character
44:56trait no question about it here's a
44:58little bonus you know in in the
45:00character category taking responsibility
45:03is
45:03the character trait from which all other
45:06character traits flow you deciding that
45:10you are going to be the decision maker
45:12at the center of your own existence the
45:14primary driving force behind your own
45:17life and of course that's what life book
45:19is all about yeah it really is well
45:23let's just keep plowing ahead here a
45:24category number eight this is one that I
45:25struggle with or you know what I used to
45:27struggle with and then you know
45:30partially thanks to life book I've
45:31really come around in this category
45:32category eight your social life yeah you
45:35know this was this was our weakest
45:37category - Missy and I because we've got
45:39lots of kids we've got you know what
45:42twelve brothers and sisters 13 nieces
45:45and nephews giant family we run you know
45:49multiple companies we've got very busy
45:52lives we we like to spend as much time
45:54as we can together alone together we're
45:56were like you know really very guarded
46:00with our time and this category always
46:04seemed to be the the low category on the
46:07totem path for us and for a lot of years
46:09we didn't bring a whole lot of
46:11consciousness to it kind of you know
46:13whoever walked through the front door of
46:14our lives became our friends we didn't
46:18have any kind of a conscious strategy
46:19until we really started developing our
46:21life book and and and realizing that
46:24this category is hugely important so the
46:29great equation in this category is super
46:31simple and here's what it is a stellar
46:36social life requires that you choose
46:39good friends and that you are a good
46:42friend so it focuses on other people
46:46that you want to bring into your life
46:47and how you relate to those other people
46:50so on the choose good friends side you
46:56know you become like your friends I
46:58forget who said it at Peter Diamandis or
47:00somebody smart that you are the average
47:06of the five people that you spend most
47:08time the the most of your time with
47:11friendships create a huge gravitational
47:13pull you sink or rise to the level of
47:17the people that you spend most time with
47:19is just the case you know you spend a
47:21lot of time around a bunch of negative
47:22people that just gets on you it's true
47:24right totally true all of a sudden you
47:27find yourself start acting like that
47:29I'll never I'll never forget I was in my
47:31early 20s and I had my first trade show
47:33in New York right so I go to New York to
47:37set up this trade show booth and I
47:39worked the trade show and tore it down I
47:40was in New York for two weeks by the end
47:42of that time I was a New Yorker I always
47:44liked the yelling at people I was they
47:46you know I was I was talking like that I
47:48was moving like that you just you you
47:50absorb the qualities of the people that
47:54you you spend time with
47:55everything's contagious I think you told
47:57me that everything's contagious grabber
48:00thing that you're around so if you want
48:02fantastic friendships that enhance your
48:04life and that energize and stimulate and
48:07inspire you you've got to choose people
48:09that are like that now one of the things
48:12that Missy and I realized probably eight
48:15or ten years ago is we we literally went
48:19through a contact list and we said we
48:20got to delete some friggin contracts
48:22here in contacts we have to you know
48:25that doesn't mean we need to read the
48:27riot act to people and tell them that
48:29they're no longer welcome in our life it
48:31just means maybe let's lose this phone
48:33number and you know it's just sort of I
48:37would say sort of compassionately move
48:40away a little bit we had some people in
48:43our lives that were not good for us
48:44that's the bottom yeah
48:45I'm not judging them is wrong everybody
48:47knows someone in their life like that
48:49that's right
48:49systems it's hard it is it is this is a
48:52tough thing to do it doesn't mean that
48:55you need to make them wrong and make
48:57them evil it just means that you you
48:59make a decision that that you just don't
49:02want to spend time with them it doesn't
49:04need to be a big judgmental thing it's
49:06that you want to put your energy
49:07elsewhere and and we've done it a couple
49:10times consciously going through our
49:12contact list and saying do we really
49:13want this person to be in our life
49:16doesn't mean you don't take their phone
49:17calls it just means that you don't
49:19necessarily actively reach out and
49:22make dinner appointments or whatever
49:23just take a step back he's right yeah
49:25that's good
49:26so we've done that a couple times we're
49:28very very conscious of who we choose his
49:30friends now very conscious and that's
49:32made a massive difference yeah
49:34our friends have pushed our lives
49:37forward in indescribable ways as a
49:40matter of fact I got to tell you just
49:42about every best practice we use in our
49:44lives and just about any category has
49:46come from the life book community the
49:48amazing people that we've we've you know
49:51met over the last 10 years because of
49:54this program they've they've added so
49:56much richness to our life it's crazy the
49:58life book community is awesome and what
50:00kind of I mean I'm sure this was
50:02somewhat intentional but unintentionally
50:04happened is they all connect with each
50:06other right interact with each other's
50:08right end up working with each other
50:10professionally yep these are all like
50:12sharing best practices we've been
50:14talking about what's working and what's
50:15not working supporting each other
50:17through hard times it's awesome so all
50:19of a sudden we've got this incredible
50:21social network that we never that we
50:23never had before and we've realized the
50:25value of this category and then the
50:28other side of it is that you got it be a
50:30good friend friendships require energy
50:33period you know you you can't have a
50:36great friendship if you're never gonna
50:37put time in it my friend Devers brandon
50:41says that the minimum requirement for a
50:44for a good friendship is two dinners per
50:47year you know like you know you're lousy
50:50you're a lousy friend if you don't if
50:52you don't do at least that yeah totally
50:54all right moving ahead here and this
50:56makes sense building off the social you
50:58you really put a lot of time into
51:00organizing category 9 your financial
51:03life mm-hmm yeah financial is a
51:07wonderful category I think a lot of
51:09people have a lot of conflicting
51:11feelings and beliefs about this category
51:13they you know because I feel like the
51:15way that we're we're taught you know
51:17that money or the love of money is the
51:20root of all evil the way rich people are
51:23viewed in our society is having sort of
51:25you know hurt people on the way to the
51:26top or taking advantage of people I
51:29that from a very young age the beliefs
51:33that we have around money that deeply
51:35permeate our society represent a major
51:38emotional hurdle for a lot of people
51:41they got a they got to get over some of
51:43their disempowering and frankly
51:45incorrect beliefs around money and we
51:48just get to Ground Zero it's true to be
51:50able to start building their financial
51:52life I mean to claim that the love of
51:54anything that loving anything is the
51:56very root of evil that's it that's a
51:59frightening assertion especially in the
52:01mind of a child and that's when we're
52:02taught it's when we're kids right it's
52:04very confusing it twists you all up and
52:06then it does you have to undo all that
52:08when you become an adult right you know
52:10the weird thing is that a lot of people
52:13view money is the root of all evil but
52:15just about everybody wants more money
52:17exactly right yeah and so I think that
52:20the great equation in this category when
52:22you really understand where wealth comes
52:24from which most people don't and what
52:27money actually is which most people
52:29don't and this by the way is I think the
52:32single most profound category of life
52:35book is this is the category where
52:37possibly the most transformation happens
52:41in this program the great equation in
52:43this category is creating value for
52:46others inside of a financial model that
52:50works is how to create abundance for
52:52yourself so people can cheat people can
52:57steal people can be parasites and and
53:01they can get money that way but the
53:04bottom line is that at some point all
53:06wealth is created by producers producers
53:12who created a product or a service that
53:16makes people's lives better or safer or
53:19easier something that creates value for
53:21the people around them before you can
53:24have a stock that you can short and you
53:26can have options on and you can trade
53:28and you can circulate before that whole
53:30world is even possible
53:32somebody had to start the company that
53:35sells the product that people want and
53:38need that makes their lives better and
53:39creates value for people that's where
53:41all wealth
53:42from is human beings creating value for
53:46others period that is the fundamental of
53:50wealth that most people don't realize
53:52so creating values creating value for
53:56others inside of a financial model that
53:58works for you
53:59so I've I've done probably let's see
54:02I've started at least 20 companies in my
54:04life I've had big successes I've had big
54:07failures and I've had everything in
54:08between and I've had the experience some
54:11times where I've created a company
54:14that's created a product or a service
54:15that creates a tremendous amount of
54:17value for the people around me but
54:19because I didn't have the the financial
54:22model wired it didn't create abundance
54:25for me you've got to make sure that that
54:28not only do you create value for other
54:30people but that you at the end of the
54:32day have something left for you to to
54:34reward you what you deserve for creating
54:37that value for other people a fair price
54:39like you says right you deserve it's
54:41exactly right so that's the fundamental
54:43equation for your financial life you
54:46want to get rich create as much value as
54:48you can for the people around you and do
54:51it in a way that rewards you at the same
54:52time the number of people you serve
54:55times the amount of value you create for
54:58them will come back to you if you just
55:02make sure that you've got that financial
55:04model in place that rewards you for your
55:07hard efforts to financial category in my
55:10mind is very very tied to spirituality
55:14because in order to create the most
55:18value in the world you've got to
55:20understand what your talents are you've
55:22got to understand what your purpose in
55:23life is you got to reach down in your
55:25soul and find out what were you put here
55:27to do what's the best and highest use of
55:29you and then how can you express that in
55:32the world for the benefit of the people
55:33around you and yourself that's how that
55:36how it's supposed to be mm-hmm
55:37right so those two categories financial
55:40and spiritual are very very closely tied
55:43to
55:43for me well you know what else is
55:45closely tied to financial is category 10
55:47that's earlier career is career is huge
55:49yes well career is how you turn on your
55:52financial life right career is how you
55:54define yourself what do you do well
55:55that's true what are you it's it's
55:58interesting and odd caster exactly what
56:01are you you know I'm a personal
56:03development dude I'm an entrepreneur I'm
56:05a CEO or whatever it is you know we in
56:08our society we spend so many hours doing
56:11our career that people literally refer
56:13to it as what we do yeah they do a lot
56:16of yeah I do a lot of different stuff
56:17man I like to cook I work out I like to
56:20hang out with my cat like so here's the
56:24great equation in in career and this is
56:29kind of cliche it's kind of simple and
56:30everybody knows it but it doesn't make
56:33it any less profound what you want to do
56:35with your career to have a to have a
56:37incredibly fulfilling rewarding career
56:40is you want to choose work that you love
56:42and you want to choose work that you're
56:45good at that's it so if you choose work
56:49that you love you're going to want to
56:52spend time doing it which is going to
56:54make you good at it right and if you
56:57choose work that you're good at you're
56:59going to be successful doing it so the
57:00the combination the equation for
57:04creating a successful career is to
57:06choose work that you love and you're
57:07passionate about and choose work that
57:09you are good at now that doesn't mean
57:12you're gonna have a financially
57:14successful career that's a different
57:16story in order to have a financially
57:18successful career you've got to hook up
57:20work that you love and you're good at
57:22with the financial equation of create
57:25value for others and do it inside of a
57:28financial model that works so if you
57:30want the whole package you will figure
57:33out how to do work that you love that
57:36you're good at that creates a tremendous
57:38amount of value for others and that is
57:41done instead of a financial model that
57:43works for you that's the career in
57:45financial package that is absolute with
57:47a magical formula for abundance it's
57:50awesome let me see here a podcaster I
57:51got a good
57:52okay little financial model oh no we're
57:57gonna hook better that's powerful stuff
58:00I love it I love it we're almost we're
58:03coming to close here actually category
58:0511 and this one's a little bit abstract
58:07to quality of life quality of life is
58:11abstract how we define your quality of
58:14life in life book is first and foremost
58:17it's the other 11 categories that we
58:20just went over right if if your health
58:22and fitness is highly compromised how
58:25much of a quality of life can you have
58:27if your love relationship is jacked up
58:29you know or if you haven't ever been
58:32able to figure out how to create
58:33financial abundance for yourself your
58:35quality of life is compromised so we
58:38have to assume that you've got the other
58:40eleven life book categories relatively
58:43in line before we even go into the
58:45quality of life category but then once
58:47you've attended to the other 11
58:50categories that we've just covered
58:51quality of life really entails the
58:54things that you want in your life you
58:57know I collect art I collect wine I'm
59:00passionate about contemporary art I love
59:04nice things I love quality things it has
59:09to do with the environment that you
59:11surround yourself by your home how nice
59:14is your home how much do you love being
59:16in the environment you've created for
59:18yourself and the experiences that you
59:20want in your life world travel or you
59:23know cultural experience is like going
59:26to plays and things like that that's
59:28what we focus on a life book and and and
59:32you know I think Jordan that one of the
59:35challenges that we run into
59:38is a lot of people have a lot of guilt
59:41around having nice things they have
59:44emotional sort of dissonance yeah right
59:48around around driving a nice car and
59:51living in a nice home and and and
59:53spending the money that they have earned
59:56that they deserve on things that are
59:58nice for them yeah it's true so one of
1:00:00the things that we really try to do is
1:00:02we try to help people we try to you know
1:00:05get people to give themselves permission
1:00:07to enjoy the fruits of their labor well
1:00:11that's a good point you just said there
1:00:13that's kind of what it seems correct me
1:00:14if I'm wrong but it's almost like
1:00:15quality of life is what we're working
1:00:17towards exact we're working towards that
1:00:19vacation to go see that play you've got
1:00:21it
1:00:21what we say in life book is quality of
1:00:24life is what it all adds up to exactly
1:00:26your quality of life is the barometer of
1:00:29how well you're doing in all the life
1:00:32category it's a good point and this is
1:00:34one of my absolute favorite categories
1:00:36you know this is the fun one is the fun
1:00:39one is the reward at the end of the day
1:00:41for working so hard on ourselves so for
1:00:45me the most important thing is to give
1:00:48yourself permission to surround yourself
1:00:51with nice nice things to have a
1:00:53beautiful home to set it up just the way
1:00:56you want it to to have amazing
1:00:59experiences with people you love what
1:01:02are we here for if we're not here to
1:01:04enjoy ourselves to make the world a
1:01:06better place for them for the people
1:01:07around it total it doesn't mean it's
1:01:08selfish the quality of your life that
1:01:11doesn't that's not a selfish thing at
1:01:12all you know that quality is is for
1:01:16everyone I'd go so far as to say well
1:01:18I'm not gonna put this on everybody but
1:01:20here's the way I feel about it I have a
1:01:23moral responsibility to live the best
1:01:25possible quality of life that I can like
1:01:28for myself and and and the people that I
1:01:31love the bottom line is I was given the
1:01:33gift of life I need to take this amazing
1:01:36gift that I've been given and live it to
1:01:39its fullest yeah I want people to look
1:01:41at me and how I live and I want that to
1:01:44be an inspiration that's that would make
1:01:46me very very proud if I could help
1:01:49inspire other people
1:01:51to live better to make the world a
1:01:54better place by doing so so I think
1:01:56that's the most important thing in this
1:01:59category that we've run into is trying
1:02:02to smooth out the resistance to living a
1:02:09high quality of life and once you do
1:02:12that you got the other 11 categories in
1:02:14place you just flow right into an
1:02:17incredibly enjoyable experience that's
1:02:20huge
1:02:21all right we're wrapping it up here
1:02:22number 12 I like this one this is what
1:02:25life books all about its life vision
1:02:27that's right
1:02:28well you know the Bible says without a
1:02:30vision the people perish and after we've
1:02:34gone deep into the 11 categories of life
1:02:36book and explored you know our
1:02:37fundamental beliefs in each category
1:02:40explored precisely with clarity what we
1:02:43want in each of these categories of our
1:02:45lives why we want it what's the purpose
1:02:48behind our desires and what our strategy
1:02:51is exactly what we need to do to make
1:02:54that happen in our lives to bring that
1:02:56into our lives across 12 categories what
1:02:59we do next is a really interesting
1:03:01exercise where we we take all of those
1:03:05desires that we've just defined and we
1:03:07ask ourselves okay what is all of it add
1:03:09up to what does it all look like what
1:03:12does that life look like what is my life
1:03:15vision what precisely kind of a life do
1:03:19I want to be living five years from now
1:03:21if everything that I just wrote in my
1:03:23life book came true if I'm able to bring
1:03:27all of that into reality how does that
1:03:29look five years from now and what we
1:03:33found is that that is your North Star
1:03:36that is your guiding light you you have
1:03:40to do all the work in the eleven
1:03:41categories even to be able to get there
1:03:43in the first place but once you get
1:03:46there and you can bring it all together
1:03:48and you go through this exercise of
1:03:51defining exactly what your life looks
1:03:52like five years from now
1:03:54now you've got the plan you've got the
1:03:58Northstar you've got you know for your
1:04:00compass is is headed north and yeah
1:04:04you'll you might drift from time to time
1:04:07you can always come back to Center and
1:04:09what that does Jordan is a really really
1:04:12interesting thing what it does is it
1:04:16allows you to transcend making decisions
1:04:20in your everyday life from the
1:04:23standpoint of pleasure and pain which is
1:04:26how you know all the other animals on
1:04:28this planet make their decision it's the
1:04:30Pavlov's dog thing is it's a pleasure
1:04:33and pain so instead of you know the meal
1:04:37that I'm getting ready to eat it's gonna
1:04:38be all about short-term pleasure
1:04:41I can transcend that now because I know
1:04:43exactly the kind of life that I want to
1:04:45live and that that life vision is so
1:04:48compelling and the gravitational pull of
1:04:50that is so powerful to me that I'm
1:04:52willing to sacrifice a little pleasure
1:04:54in the moment for that long-term joy and
1:04:58fulfillment of the life that I'm
1:05:01creating on this planet and that goes
1:05:03for how you treat your spouse that goes
1:05:06for how you raise your children
1:05:07that goes for how you work out everyday
1:05:10for your level of health and fitness
1:05:12when you've got this crystal clear
1:05:15compelling life vision that's pulling
1:05:17you forward you can literally transcend
1:05:20the pain pleasure response and live at a
1:05:22completely different level than most
1:05:25people around you you're on a different
1:05:28programs do you know exactly what it is
1:05:31that you're trying to create in your
1:05:32life that is a huge life lesson that
1:05:35most people probably never learn mm-hmm
1:05:38yeah most people are tossed around
1:05:41wherever the tide of life happens to
1:05:43take them they don't have a clear vision
1:05:45for their life they don't know you know
1:05:47it's interesting it's like there is a
1:05:50there's a passage from Alice in
1:05:52Wonderland that I love it's when the
1:05:55Cheshire Cat is talking to Alice and
1:05:57Alice is talking to the Cheshire Cat and
1:06:00she says to him he's sitting up in the
1:06:02tree I'll never forget this I love that
1:06:04book she says Cheshire Cat can you
1:06:06please tell me where I ought to go
1:06:08from here and he says well that depends
1:06:11a good deal on where you want to get to
1:06:13and she says well I don't much care
1:06:16where I get to and he says well but it
1:06:20doesn't matter which way you go and she
1:06:22says but I want to get somewhere and he
1:06:25says well you're sure to do that if you
1:06:27walk long enough Wow and that sums up
1:06:30how most people live their lives they're
1:06:32real they just they don't have a road
1:06:34map they don't know they don't have any
1:06:36clear compelling vision for their life
1:06:37which is why they need life book that's
1:06:39why they need life look I want to say
1:06:41this before we go you you know you're
1:06:43not gonna come out and say this but it's
1:06:45true life book has saved marriages it
1:06:47may have saved life it's saved health
1:06:50and fitness probably saved life sure you
1:06:53know it's brought people out of
1:06:54spiritual crisis it's allowed people who
1:06:56were very successful just to get their
1:06:58stuff in order you know here's that
1:07:02here's the thing about life book you
1:07:04can't bring this much consciousness to
1:07:07your life and not transform you you
1:07:10can't think this deeply about every
1:07:13aspect of your life and not shake
1:07:15something loose somewhere that gives you
1:07:18that big breakthrough that you've been
1:07:19looking for and and just opens up the
1:07:22path to the life that you know you
1:07:25should be living but have never been
1:07:27able to reach and the person that you
1:07:29know you should become but I've never
1:07:31quite gotten there so so yeah you're
1:07:34right Jordan and it's not you know it's
1:07:37not a new magical formula everybody has
1:07:39this inside of themselves life book is
1:07:42not some magical magical thing what it
1:07:46does is it helps each individual person
1:07:48really think through the life that they
1:07:51want to live on this planet the person
1:07:53that they want to become and design
1:07:56their own unique recipe for getting
1:07:58there and I just I got to tell you I'm
1:08:00just so incredibly grateful
1:08:03and appreciative that this came through
1:08:06me and that I was chosen to bring this
1:08:09to the world I am eternally grateful and
1:08:13humbled for that good man you should be
1:08:15you should be it's very powerful what
1:08:17you did it's helped a lot of lives it
1:08:19saved lives like I said everybody can
1:08:21get something out life book thank you
1:08:23well one of the things I think about
1:08:25life book that is is so authentic and
1:08:27and unique is that Missy and I had our
1:08:30life book for almost 15 years before we
1:08:33ever showed it to anybody we invented
1:08:36this for us we use this as a tool for
1:08:38over a decade to create our
1:08:40extraordinary life and it was amazing
1:08:42and it was you know it wasn't until 12
1:08:46or 14 years after we started this
1:08:50process that we realized holy cow this
1:08:55is something that could help a lot of
1:08:56people you know a few of my friends
1:08:59asked me to you know if I could help
1:09:01them make one of these amazing books and
1:09:05I said I don't know
1:09:07come on over for a weekend let's let's
1:09:09find out and from the very first time
1:09:12that we ever shared this with anybody it
1:09:13was it was it was absolutely miraculous
1:09:15so yeah I couldn't be more more grateful
1:09:18and honored to --mess to the world well
1:09:24thank you for coming in today man I
1:09:25appreciate it and I know the listeners
1:09:27appreciate it a lot
1:09:28Thank You Jordan we're gonna wrap this
1:09:30up guys thank you for listening so much
1:09:32so you guys can go to my life book com
1:09:34see what's up there you really want to
1:09:36check it out it's really worth checking
1:09:37out thanks for coming in today man
1:09:39thank you again Jordan nice to be with
1:09:41you good bye everybody this is Jordan
1:09:42River and John butcher signing off
1:09:44saying take care everybody
1:09:45[Music]
1:09:55hey everybody I hope you enjoyed today's
1:09:59interview as much as I did I want to
1:10:02thank John and Jordan for sharing with
1:10:06our community I am very grateful for
1:10:08them both taking the time out to share
1:10:12life book as for myself again life book
1:10:17was a pivotal element in changing the
1:10:23way I did things and I am grateful for
1:10:26John sharing this with the world I
1:10:29highly recommend that you check it out
1:10:32you could check it out at my my life
1:10:35book calm John has been gracious enough
1:10:38to extend a discount to our listeners
1:10:42and you just put in capital C capital e
1:10:47capital e that's e-e-e for the discount
1:10:53code of three hundred dollars off the
1:10:55program thank you again John and if you
1:10:58folks would be so kind and do us a huge
1:11:01favor if you like what you heard please
1:11:03go to iTunes and leave a review it helps
1:11:07us to help you and please share this
1:11:11with your friends and family okay
1:11:13everybody this is dr. Mike acted for
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1:11:18suspect you love listening to this
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