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Berner On New Book, Cookies Lawsuit, Turning Down 10M, Splash City Movie, & New Chris Brown Album — Transcript

by Bootleg Kev · 18,005 words · 2,563 segments · language en · Watch on YouTube

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0:00Hey, what up you guys? It's your boy
0:01Berner, I'm right here on the Bootleg
0:02Kev Podcast. Check me out. Peace. Yo,
0:05before we get into the interview, man,
0:06want to give a shout to all my radio
0:08stations all across the country who have
0:10the Bootleg Kev Show as an official
0:12affiliate, man. We're on the radio in
0:13about 100 cities nationwide every day.
0:16Want to give a shout out to uh Real 92.3
0:18in LA. Shout out to the Beat in Miami.
0:20Shout out to Wild 94.1 in Tampa. Shout
0:23out to Hot 98.3 in Tucson. Uh Power 98.3
0:26in Phoenix. Uh we uh 102.9 in Portland.
0:29We're all over the country, so you can
0:31tap in with that radio show. Uh if you
0:33want to know if we're on in your city,
0:36just go to bootlegkev.com. The full list
0:38of cities is there. You might hear us.
0:39Let's get into the interview.
0:44Bootleg Kev Show, Bootleg Kev Podcast,
0:46man. The new book
0:48Becoming Legend, Get Rich, and Leave a
0:50Legacy, written by this guy,
0:52Berner. In the building, man. Appreciate
0:54that. Let's put that thing right there.
0:56Appreciate that.
0:56>> Congratulations, man. Right on, bro. I
0:58feel like this has got to be Some people
1:00might say this is overdue, but I feel
1:01like it's perfect timing, but um
1:03[snorts]
1:05how's the reception been? It's been out
1:06about a week now. Bro, honestly, I think
1:09I got like more love on this than
1:10[ __ ] music I released, which is
1:12crazy.
1:13Do you feel like because, you know, uh
1:16the the you have so much I I
1:19cuz you you actually have a very
1:21interesting backstory, just kind of how
1:22you came up as a kid and, you know,
1:23bouncing back and forth from California
1:25to Arizona and
1:26um
1:27but that is the one thing when you you
1:30are like this enigma of like a success
1:33in music where
1:35you are a successful rapper by any
1:37metric,
1:38but you were able to parlay whatever
1:42success you had in the rap game,
1:44at the same time you're doing your [ __ ]
1:46in the weed game,
1:48you end up on
1:49>> [clears throat]
1:49>> Forbes magazine and I'm sure it's just
1:51the number one thing people come at you.
1:53It's like
1:54like I need the game. I I need I need I
1:57need the advice. Like what you know,
1:58like like was that the main motivation
2:01for you to finally kind of put a lot of
2:03this stuff out there? Yeah, that amongst
2:05like there's been a lot of things going
2:06on with Cookies as well. I saw
2:08I wanted to really wanted to address it
2:09in this book, too. I kind of waited. I'm
2:11like, I can go talk about this [ __ ] on
2:12podcast or I can go like uh
2:14talk [ __ ] on Instagram or Twitter. I'm
2:16like, I'mma wait and do this [ __ ] like a
2:17real man and just kind of address it in
2:19my book. Uh book list rapper, right?
2:21>> Yeah, 100%. I had to take, you know, for
2:23about 3 years I've been taking [ __ ] on
2:24the chin, smear campaigns, people's, you
2:26know, narrative of what's going on,
2:27what's been happening. So, it's just
2:29good to talk about in the book. And uh I
2:31feel like that's the that along with
2:32like Yeah, when people see me, they do
2:34ask me for advice. Like, yo, like
2:36I would love to get one piece of advice
2:38from them. And I always give it to them.
2:39I'm like, I should probably lay it out
2:40in a book, you know.
2:42Can you speak I mean, obviously, I know
2:43a lot of the lawsuit stuff is very it
2:46you're in the middle of a lot of the
2:47[ __ ] right? Um and it's got to be a
2:50frustrating thing to like go through
2:53all of this legal stuff when you'll see
2:55headlines pop up on, you know, certain
2:57sites or blogs or whatever and and
2:59probably not be in the best position to
3:02just be as open and honest with the
3:04details as you want to be and kind of
3:07create, you know, steer your narrative,
3:09but as much as you can speak about some
3:12of the lawsuits suit stuff and the
3:14battle for Cookies, if you will, what
3:16what is essentially the the gist of it?
3:20Well, first thing's first, I guess
3:21probably the most draining situation
3:23ever. I see things pop up online, you
3:25can't say anything about it. You have to
3:26stay
3:26>> to suck. And people people on probably
3:28don't know that. They probably just
3:30think I don't give a [ __ ] or I'm I'm not
3:32whatever, but I can't say [ __ ] about
3:34[ __ ] and it sucks. Like
3:36I'm a rap cat, dude. I'm a street dude
3:38before all this. I like I like to be
3:39able to address things when it happens.
3:40So, I have to stay quiet. That sucks,
3:42but like
3:43I guess the the what best way to
3:45describe it and the best way to speak on
3:46it is like when you build something
3:47very, very big, people are going to try
3:48to take it. Yeah. And when you look like
3:51us, people are going to try to take it
3:53even more, right? And so, I've just been
3:54fighting for what's mine, fighting for
3:56what I built.
3:57I'm just trying to keep the brand alive.
3:59All everything else is just irrelevant.
4:00I'm not really worried about the money
4:02side of things or whatnot. I just want
4:03to keep the brand that we all kind of
4:04built relevant. That's it. Like Cookies
4:06is a [ __ ] it's a thing. Yeah.
4:09It's touched the whole world, not just
4:11here in California, not just the United
4:12States. It's touched the whole world.
4:13So, I just feel like
4:15I I got it, especially after the cancer
4:17thing, I got to see this [ __ ] through.
4:18And when I say see it through, I have to
4:19make sure Cookies can be and will be
4:22everything it should be, you know. Do
4:24you um
4:26cuz there's obviously Cookies is such a
4:29large enterprise and the brand extends
4:32into so many different areas. I mean,
4:34you know, obviously outside of the
4:35dispensary side, the the flower side,
4:37the THCA side, the clothing brand.
4:40>> Mhm. Um
4:42they're all very separate. Like
4:44whatever's going on, like if we go to
4:46Zumiez and there's a a clothing drop at
4:49Zumiez or your summer line drops on the
4:51clothing side,
4:52that's totally separate from whatever's
4:55going on on the dispensary side, on the
4:58flower side. Mhm. So, are you
5:00essentially because
5:02the IP, the name Cookies, are you ever
5:05worried that you're going to lose that?
5:07Or is it more about just cuz some of the
5:09lawsuit stuff is like to me, it's like
5:11it's it's it's almost like you have a
5:12defamation case, too, you could roll
5:14with on the other side of this.
5:16>> it's crazy. When I get through this, I'm
5:18definitely going to pursue that because
5:19I [ __ ] I've been dragged through the
5:20mud. It's it's been insane, but I feel
5:23like
5:24yeah, I mean, the IP sits at Cookies SF.
5:27No one ever really knew that, you know,
5:28like the IP sits at at Cookies SF and
5:30I'm a majority owner of Cookies SF. So,
5:32I feel like
5:33>> You're like 80, 85% something like that,
5:34right? Yeah. Yeah. So, I you know, it's
5:37I'm not really worried about losing the
5:39IP, but that's what people are trying to
5:40fight for. So, people are trying to cuz
5:42at the end of the day, that affects I
5:43mean, the clothing companies were $50
5:45million a year or something crazy.
5:46>> Well, I went down now. It it's not doing
5:48that much anymore.
5:48>> was.
5:49>> Yeah, it was. And
5:51I feel like um
5:54things just need to be consolidated
5:56under one and that's what I'm working on
5:57right now.
5:58>> Yeah. Yeah. Hey, don't forget, man,
6:00eaze.com if you're in Southern
6:01California, if you're in San Diego, you
6:04can get some of that good smoke, man. Go
6:05to eaze.com. They'll deliver it right to
6:07your door. If you use the promo code
6:09bootleg, you will get 30% off. Look,
6:12it's uh International Women's Month,
6:14too. They got all kinds of dope specials
6:15going on. But the most important thing
6:17is if you're here in LA, if you're in
6:19Diego, if you're up north, Southern
6:21Cali, listen, Eaze will deliver it right
6:23to your door and you get 30% off
6:26anything you order using our promo code
6:29bootleg. Shout out to Eaze, man. Go use
6:31that promo code and get 30% off right
6:33now. Would you say um
6:35because I I mean, I I
6:37I'm obviously coming from the
6:39perspective of being your actual friend
6:41in real life, you know, when we have
6:42this discussion. So, it it frustrates me
6:44when I see
6:46people try to like kind of question your
6:47integrity or
6:49or like your integrity being questioned
6:50in general.
6:52Um
6:54would you say it's
6:57kind of the genesis of a lot of these
6:59issues are just picking the wrong
7:01partners, picking the wrong people to do
7:02business with?
7:03>> [clears throat]
7:04>> Um partially picking the wrong
7:06investors,
7:08but partially just like
7:11there was just thirst when we went legal
7:13to be the one guy that makes it, right?
7:15Like and when we went legal and and uh
7:17with Proposition 264, everyone was
7:20trying to race to be that one brand.
7:21Mhm. It's kind of like the dot-com era.
7:23100%. Everyone wanted to be that one
7:25brand.
7:26>> Like the trapper version of the dot-com
7:28era.
7:28>> And and and people thought there's going
7:30to be this moment where this one brand
7:31gets acquired. So, I feel like it's like
7:34the wrong investor,
7:35but also like just like the thirst of
7:37just trying to be to have control of
7:38that one thing.
7:39>> Mhm. For me, it's like you have to think
7:41of why Cookies popped. Cookies popped
7:43cuz we have incredible flower. I had a
7:45great megaphone. I was the first to do
7:47it. I was putting products in the right
7:48people's hands and [ __ ] was just [ __ ]
7:50buzzing and moving. So, naturally,
7:52people around wanted to do things. I
7:53want to do this with you. I want to do
7:55this with you. I want to do this with
7:56you. I think that in like in our
7:59expansion while we're trying to build
8:00this thing out,
8:01a combination of like picking some of
8:03the wrong people to do certain things
8:04for us
8:06and having the wrong investors that
8:08wanted to kind of control the show and
8:09bringing like people that didn't really
8:11make sense to the company. It's kind of
8:13got weird. I think that there was just
8:14excitement, there was just thirst, there
8:16was just like
8:18energy around Cookies that's like I've
8:20never seen nothing like that.
8:21>> It's also something that you've never
8:22had to deal with. I [ __ ] no. It's not
8:24like this is like your 10th thing you've
8:25built up. This is like
8:26>> to I'm used to working and creating. I
8:28always want to get back to being
8:29creative. That's it.
8:30>> Yeah.
8:31I feel like, too, like
8:32you know, in the book you
8:35To me, everything was very intentional
8:37with kind of like
8:39the scarcity, exclusivity of Cookies
8:41initially.
8:42>> Mhm. It always felt like kind of like
8:43the Supreme of the weed game. Um
8:46you know, and and and I feel like the
8:48branding, whether it was like the blue
8:50you picked. How did you come up with the
8:51Cookies blue, by the way?
8:53>> Bro, just popped. Like shout out to
8:55Shamp. Shout out to Photo Doctor. When
8:57he made the logo
8:58>> Legendary legend.
8:58>> he made the logo, you know, we were kind
9:00of just talking about the vibe we wanted
9:01to see. And when I seen that blue,
9:03I'm like, that's it. It's like
9:06distinct. It's a distinct blue.
9:07>> It was the way that the blue popped on
9:09the black hoodie with them blue strings
9:11on it. Like I found the same exact color
9:13on the string that Mr. Fat Lace is, the
9:15fat laces. And so, I'm like, that [ __ ]
9:17just looks incredible on the black. It
9:18pops. It's friendly. It looks familiar.
9:20We're going to go ahead and rock.
9:21>> I always tell people when they're
9:22looking to see if their Cookies hoodie's
9:24fake, I always say, "What color are the
9:25strings?" Cuz it's very hard for you to
9:27find like a black Cookies hoodie with a
9:30black strings. Like
9:31>> [laughter]
9:33>> Yeah, man. We we're probably like the
9:35number one bootleg brand in the world, I
9:36feel like. Like that
9:37>> Dude, it's up there, man. There was like
9:39times where like
9:40Homeland [clears throat] Security would
9:41hit us up and say, "We got like a whole
9:43shipping container full of [ __ ] this
9:45and that." Like, goddamn. Like people
9:46have just been People have made And
9:48that's the thing, that Cookies made a
9:49lot of people money, whether people got
9:51the cuts back in the days, whether
9:53people were partnering with us and doing
9:54their thing, whether people raised money
9:56under our name, whether people are
9:57bootlegging, like bro, we made a lot of
10:00[ __ ] people money. Going back to like
10:02the exclusivity, like that's what I'm
10:03doing now, like
10:05all I ever wanted to do is create some
10:06of the best herb to share with people
10:08and and and put it in the right people's
10:10hands. Like I want people to enjoy good
10:12herb and I feel like right now, as I
10:13rebuild my [ __ ]
10:15so about small batch,
10:18really really good menu,
10:19and if you get it, you get it, and if
10:21you enjoy it, you love it, then you're
10:23blessed to be able to get it when you
10:24get it. I feel like no one really wants
10:26mass-produced, at least when it comes to
10:27flower. You know what I'm saying?
10:29>> Yeah, I think like I mean you could
10:30speak to it cuz you just said it
10:31yourself, like as you rebuild this, cuz
10:33I don't feel like you guys ever really
10:35went anywhere, but I obviously know that
10:36like
10:37I kind of know more than most people
10:39about kind of what's been going on, but
10:42there is kind of like, in the same way
10:44there is in the rap game,
10:46Cookies has kind of turned into like the
10:48Coca-Cola of weed, if you will. Like you
10:50were the biggest brand, right? And it
10:52got to the point where
10:54if you painted a a a a
10:56failing dispensary the right color blue
10:59and put a sign on there,
11:01it did it became a unfailing it became a
11:03successful place.
11:04>> so yeah, but not yeah. So basically,
11:06like some of the partners, and we have
11:08incredible partners around the nation. I
11:10love them. I want to show respect to
11:11them. I'm super juiced that we're able
11:12to work with so many dope people, but
11:14there's a few bad seeds that thought
11:15that they just painted the building blue
11:17would work. Like they didn't really
11:18think about providing the right product.
11:21>> having the right cultivation.
11:22>> Having the right experience, and so that
11:24was the bad element. When you're
11:26expanding so fast, when you're trying to
11:28go in hyper growth mode, you have to do
11:29things that sometimes doesn't make sense
11:31for your heart, but make sense for the
11:33brand. And also, in the last few years,
11:35I didn't really have control the way I
11:36wanted to. I could confidently say now,
11:39for right now, at least the control is
11:40back in my hands, and the focus is very
11:42simple. New menu,
11:45quality,
11:46and less. That's all I want to do.
11:48That's all I want to do. Like we've
11:49already planted our flag. The whole
11:50world knows what Cookies is, right? To
11:52go now is to go back and dial this [ __ ]
11:54in every single market. Yeah, cuz cuz
11:56for you, the hardest and most
11:57frustrating part as a weed connoisseur
11:59is to know that like there it's hard to
12:01do quality control when you have so many
12:03different partners that have their own
12:05cultivations and you're trusting
12:08the weed quality in a lot of people's
12:12hands throughout the country.
12:14>> what the problem is? It's like and we
12:15have incredible partners around the
12:17country. There's people growing
12:18incredible weed for us. I think what the
12:19biggest problem for us is like trying to
12:21be the first in a market that only had
12:22limited licenses. Mhm.
12:25Like and like somewhere like in like
12:27Baton Rouge or something like that,
12:28there's only two growers.
12:30Two.
12:31And they don't
12:32and
12:34if you want if you want to have your
12:35brand present, to be first in that
12:37market, you have to kind of just
12:39have to partner with people and have to
12:40do what you have to do.
12:41>> only two growers, then there's only two
12:42options of And and they don't they might
12:45not think the same way we think about
12:47quality and about what flower should
12:48look like. So now I'm I'm like, okay,
12:50we've seen what happened when that when
12:52that happens like that. Do we need to be
12:54in every single market first, or do we
12:55need to find the best partners or wait
12:56for the best situation to represent our
12:58brand properly?
12:59>> Right.
13:00>> When you have investors and we have
13:01things like that, you have certain
13:03>> you to
13:03>> Well, you have certain numbers you have
13:04to hit. It's like, you got to come on.
13:07But now it's like, okay, let's just sit
13:08back. Let's just make sure the brand is
13:09what it's supposed to be, and that's all
13:11I really care about right now. But when
13:12you go into a market that doesn't have
13:13like seasoned cultivators,
13:15it's not cuz we don't know how to grow
13:16weed. It's like we're licensing our
13:18brand out. We're trying to be in the
13:19first in a certain market, and when you
13:21do that, you're going to jeopardize
13:22quality. It happens. And I feel like if
13:25it was up to me at that time, I maybe
13:27would have focused on manufactured
13:28products. Let's just do some really good
13:29pens, some really good pre-rolls.
13:31Uh but like let's just wait to drop the
13:33flower until it's 100% dialed in. That's
13:34the thing I can sleep at night now
13:36knowing is like it's back in my hands as
13:38of right now. I'm just going to focus on
13:40quality, bro. That's it. What about cuz
13:41you had obviously like you and I had a
13:44lot of discussions about trying to get
13:46dispensaries going in certain places.
13:48Phoenix one of them. Now you have one in
13:49Phoenix.
13:50Shout out to the Nirvana Is it Nirvana?
13:52No, Nirvana had it for a little bit, but
13:54now I'm partnering with my boy Ethan. We
13:56have the Cookies store.
13:57>> Yeah, we we have Cookies Tempe, which is
13:59Right by Arizona Mills? Yeah, now we
14:01dialed in and we're about to start doing
14:03deli style so you can buy it out the jar
14:04right there.
14:05>> Fire. We have a fire ass cultivator
14:07locked in. We have new menu going. So in
14:09about 3 months, Cookies AC is about to
14:11be turned around.
14:11>> Right by AZ Mills, man. So Yeah, we got
14:13we got another location in Phoenix
14:15coming soon, too. But that's the cool
14:16thing is like even in New Jersey, like
14:18we're dialing in the flower in New
14:19Jersey. We got guys that are incredible
14:20[snorts] partners out there.
14:21>> would have like other options. You'd be
14:22like, hey, we could do a lemonade, or we
14:24could do
14:26like are is lemonade still a thing that
14:28you're It's a thing, but I want to turn
14:30that back to what it was supposed to be.
14:31That was supposed to be like a sativa
14:32based menu with like very very flavorful
14:34sativas. That's what it was supposed to
14:36be, you know? Not like a whole concept
14:38of stores and stuff.
14:38>> Right, right, right, right, right. Now
14:39that makes sense, man. Yeah. Um so you
14:43end up
14:44getting your your your mom passes away.
14:46Yep.
14:48Uh
14:49it was your mom's birthday on 11/11, or
14:50was that the day she passed? 11/11 is
14:52her birthday. Her birthday, yeah, yeah.
14:54Um so your mom passes away from cancer,
14:58uh obviously
14:59terrible thing to lose a parent to
15:00cancer.
15:01I know it affected you a lot.
15:04You get left with
15:06whatever's left in her IRA account, I
15:08believe, which is like 19K. Mhm. It was
15:1030 G's, but if I cash out at the time,
15:12it'd only be 19.
15:13>> Right, you get hit with the capital
15:14gains and the early taxation.
15:15>> Early early [ __ ] yeah, pulling out
15:16early. So you end up with $19,000,
15:18right?
15:20How do you dispense as a young guy
15:23who'd already kind of been trapping and
15:25and, you know,
15:27doing your thing?
15:29Is the $19,000 invest like how do you
15:31invest that 19 grand? Is it studio
15:33>> Studio time? Is it Yeah, so like I'll
15:35tell you exactly how I invested it. So
15:36basically, like
15:38people kind of just think that I maybe I
15:40just got this 19 G's and started
15:41Cookies. No, I was hustling hard.
15:43And what was happening in my life at
15:45that time was the feds were pulling me
15:47off the planes. But you also had like
15:48money in a back in your backyard buried
15:50and
15:50>> Yeah, I bro, I was hustling like every
15:52other trapper, but what happened is I
15:53took a serious a series of losses, and
15:55that's why it kind of reminds me of like
15:56the position I'm in right now in life.
15:59Cuz you've kind of already have done
15:59this, but on a smaller scale, yeah.
16:01>> back then at that time, I took a series
16:02of losses.
16:04Yeah.
16:05I got a series of losses, so one of the
16:07one of the spots got robbed. Um lost
16:10some [ __ ] in transit. Um had DEA [ __ ]
16:14with me at the airport. Had people pull
16:15me off the planes, counting my money
16:17right there in the airport. [ __ ] was
16:19getting hot, right? I invested a bunch
16:21of money in music. I took that last
16:23little 20 bands I had buried in my mom's
16:24spot and put it into the Yoko record
16:27with Chris Brown, right?
16:29And so I was like, okay, yeah, Big Krit,
16:30Chris Brown, and Wiz. So I was like,
16:32okay, now here I am with zero money
16:34left, right? Shit's hot, I can't keep
16:35trapping no more. That's exactly when I
16:37walked away. I'm like, I'm done. It's
16:38over, right? And I was like, what do I
16:40do, right? So I'm sitting there I've got
16:43baby money I'm playing with. Do I And
16:45this is just when I got some crazy ass
16:47information that was really really bad.
16:49It was like the deciding factor for me
16:50walking away.
16:52And I'm like, okay, what do I do now?
16:53Like I got music I put out it's not
16:54really paying. Like it's cool. I got all
16:57these albums done. Like what do I do
16:58now? And my brother hit me he's like,
17:00look, you know, mom left us his IRA.
17:02It's about 30 bands. You can just,
17:04you know, sit on it until a certain date
17:06and cash it, or you can cash it early
17:07and probably take a little bit extra
17:09bread. So I'm okay. Do I cash this
17:11little bread and go recop and start
17:13building up again? I'm like, nah, cuz I
17:14already know shit's hot.
17:16And music, I already did a bunch of
17:17music. So I was like, you know what? I'm
17:19going to put this in the bank account
17:20and try the clothing again. At this
17:22time, I'd done clothing. I tried to do
17:24Cookies clothing, but I pressed up the
17:25wrong sizes. I made terrible designs. Um
17:28I did a bunch of women's clothing that
17:30didn't sell at all.
17:31So I was like, do I try it again with
17:33the clothing? I'm like,
17:34[ __ ] I think I'd give it a shot again.
17:36Then I just launched the Yoko video like
17:38literally like a week before that.
17:40And I was wearing that the Cookies
17:41denim, right? And I went to go sit down
17:43with this guy, what's his name?
17:45It's like Mazi Mazi? Mazi, you know the
17:47kid? He's like a tech dude from the Bay.
17:50He has a ponytail. He works with some
17:51rappers and [ __ ] I went to go sit down
17:53with him. I never gave him his props on
17:55this. So I'm going to give it now. And
17:57like, bro, what do I do with the
17:58clothing? He's like, you know what you
17:59need to do?
18:00Limited, expensive.
18:03He said, the the one that you were just
18:04wearing in that video, do 100 hoodies
18:06for 100 bucks. I'm like, really?
18:08[ __ ] I can't even sell [ __ ] five of
18:11these for [ __ ] 35 bucks. He's like,
18:13nah, cuz it's not packaged right. I'm
18:15like, you know what? [ __ ] it. So I went
18:17and printed the blue hoodie, the black
18:18the black hoodie with the blueprint,
18:20pulled the blue strings through, and put
18:21it on my Instagram. I'm going to do 100
18:23of these for 100 bucks tomorrow at 10:00
18:24a.m.
18:25Boom. Gone. 10 bands.
18:27And I started running that program. I
18:28started I did the red one. I did the
18:30gray one. I did the Raiders colorway,
18:32sold out in 30 seconds. 100 of them.
18:34Wow.
18:35>> And I ran that up until I got to 100
18:36grand, and that's how I started moving.
18:38And so it was like it was weird because
18:40I already had money. I was already
18:42getting money. And right around that
18:43time, when the clothing started popping,
18:45guess what started popping, too?
18:47The weed [ __ ]
18:47>> The music [ __ ] Oh, the music [ __ ]
18:49yeah, yeah. God blessed me, bro. The
18:50universe blessed me. As soon as the
18:52clothing started working, music money
18:53started happening. Yeah, cuz I mean at
18:55that point in time, like you're by I
18:57would assume around the time the
18:58clothing [clears throat] starting to
18:59take off, the Taylor Gang relationship
19:01is more solidified.
19:02>> Everything started happening at once,
19:03right? Cuz right after that video with
19:05Chris, I started building with the Wiz,
19:06and when he signed me, my [ __ ] started
19:07getting noticed a little more. So I felt
19:09like shows started happening. I was
19:11getting paid to come to Kansas City, to
19:12come to Ohio, to do [ __ ] in Fresno. I
19:15was like, I'm starting to make it like
19:17cool iTunes checks, you know what I'm
19:18saying? My checks started becoming like
19:1920 grand a month. I'm like, damn,
19:20everything kind of fell in place. But
19:22that 19 G's was the catalyst for me to
19:24go ahead and print up those hoodies and
19:27to do those limited hoodie drops and
19:28just go crazy with it. And that's what
19:29that's how exactly I flipped that [ __ ]
19:31Wow. So the the finding the like were
19:34you getting them printed locally in the
19:35Bay? Hell yeah. Yeah.
19:37That's fire. So you said you had got a
19:40little bit of information that had kind
19:42of
19:43given you a some foresight not to to to
19:45go back into the trapping side. Was it
19:47like that that the boys were on you
19:49tough?
19:50>> Well, I mean they were they were they
19:51were [ __ ] me at LAX as day I do not
19:54fly into LAX. I hate it when I have to,
19:56but they're pulling me off the plane
19:57every time I go through LAX.
19:59Um and also in the Bay and they pull me
20:01off the plane, they go through my bags,
20:03they tell me they knew certain things
20:04about certain people and I was like,
20:06"What are you guys doing this in public
20:07for?" Like they're not putting me in the
20:08back room. It's not they're arresting
20:09me. They're just [ __ ] with me hard.
20:11The information I got kind of just
20:12confirmed that [ __ ] was just all bad,
20:14right? That they they thought they knew
20:15something and they were totally wrong.
20:17Thank god.
20:18>> them if you if you keep kind of giving
20:19them reasons to
20:21sniff around like you know you know.
20:23Yeah, they they had assumptions about
20:24what I was doing there that are
20:25completely off, they're completely wrong
20:26and it was just a a good warning sign
20:28for me like, "Look, they don't know what
20:29you're up to, but they they're
20:30definitely interested, so you might as
20:32well step the [ __ ] away."
20:33We got to give a shout out to our new
20:34sponsor, Raffy Law Group. Listen, I
20:37don't partner with just anybody and if
20:39you're from Arizona, all my AZ people
20:41who are watching, y'all know, call Raffy
20:43Raffy Raffy Law Group. Uh they treat you
20:46like family. Um which is why I decided
20:49to partner with them, man. It only makes
20:51sense. The best law group in AZ.
20:54Um they've helped over 70,000 folks in
20:56Arizona and uh listen, it's pretty easy.
20:59Whatever happens, car accidents, car
21:01crashes, injuries, whatever, they handle
21:03it. My wife actually got into an
21:04accident.
21:06This was like 5 or 6 years ago.
21:08Uh they handled her case. She got paid
21:10out. It was super painless. It was super
21:13seamless. The team was incredible. Um
21:16and when I tell you, man, it's like a
21:17real family atmosphere over there. This
21:19is not like just some random billboard
21:20lawyer, some bus stop lawyer. No, it's a
21:22real team. All right? So, make sure you
21:24go support Raffy Law Group and don't
21:26forget, you get into an accident, any
21:28sort of personal injury, car crash,
21:30whatever,
21:31make sure you call Raffy right now.
21:33623-388-4333.
21:35That's 623-388-4333.
21:40Call Raffy. It's you were already a
21:42thing in the Bay before this Yoko
21:43record, right? Like you had full albums
21:45with Messy Marv, Jacka. Um
21:49was that
21:50were you able to cuz I mean if you think
21:53back to that kind of like '09 2010 like
21:55era of like the Bay like
21:57people are still buying CDs, I'm sure
21:59you had
22:00uh some sort of distribution. No, it was
22:02cool. I was I was [ __ ] with City Hall
22:04Records and and Gazi took me from
22:05InGrooves to Empire. But the thing I was
22:07like, that was like my hyper growth mode
22:09back then. I was like putting the money
22:10into the music. I was paying for good
22:12beats, paying for good covers, paying
22:14for good features. Like I was putting
22:15money into it. So, whatever little money
22:17I made was kind of obsolete cuz I always
22:19put more than I was making into the
22:21projects. But by the time all this [ __ ]
22:23started hitting whether it be clothing
22:24or the situation Wiz or just whatever,
22:26all that money I put in started paying
22:28off big time.
22:29Was the White Album like the first album
22:31where you were like getting some decent
22:34rap money?
22:35Yeah. Cuz that was like 2012. Yeah.
22:37Yeah, White Album like right after
22:39Weekend at Bernie's like that [ __ ] kind
22:40of kicked in with the White Album I
22:41started getting paid.
22:42>> Yeah. Yeah.
22:4346 albums? I think like 46 to 47. Yeah,
22:48it's over 45.
22:50Recently you got offered I think $10
22:52million for your catalog.
22:54Uh
22:56I know you have a label you got your
22:57label Chowder's here who's on on Burn
22:59One. Um
23:01A lot of people like would you know, I
23:03think I think by the way, a $10 million
23:05valuation on independent catalogs is
23:07>> It's amazing, bro. Like it's incredible.
23:08>> If the kid back then that was [ __ ]
23:10taking everything he made from tree and
23:12everything else he was doing to put into
23:13albums just to have fun making music
23:15knew I can get $10 million from that.
23:18Even though I the guy I am now, $10
23:20million is not a little check.
23:22And it was really really hard for me not
23:23to do it and I guess what the deciding
23:25factor was was that like I lose my
23:29I lose my um
23:30control over like certain thing little
23:32things like if I sold my catalog for 10
23:34mil, the company that was going to buy
23:35it would not allow me to use music in my
23:37recap vlogs or like in things like that
23:39anymore, which is crazy. Or like if if I
23:42was going to do like a content for
23:43Cookies like a new product release, I
23:44couldn't even use the beat in the
23:45background anymore, which I was like You
23:47wouldn't be able to use your own songs
23:48in your [ __ ]
23:49>> And we have such a good catalog as far
23:51as like beats go. Like we love to use my
23:53beats for all the Cookies [ __ ] we do.
23:54I'm like, "You sure you don't want to
23:55let me use that? It's only going to
23:56bring more attention to the catalog."
23:58They're like, "No, you can't use that.
23:59You have to ask us first." So, it wasn't
24:00I couldn't use it, but I have to ask
24:01every single time. I'm like, "You know
24:02what?
24:05I want $10 million, but in California
24:07$10 million are really only $5 million.
24:10And then you know, Yeah, it's not I mean
24:12at a point in time it's like you'd
24:14rather just get that residual check
24:15every month. And then you have to think
24:16like the $10 million is based on like a
24:1810-year projections. I'm making like a
24:20mill a year off my music anyway, so it's
24:22like, "Okay."
24:23I guess what really put it in
24:24perspective is like my son's only two.
24:26At the time he was only one, so I'm like
24:28in 10 years he'll be 11. He'll be 11.
24:31And that means like that he'll never see
24:32music off my work again and see money
24:34off my work again. Yeah, even if that
24:36million dollars goes down 100k a month.
24:39>> Bro, whatever. It's the principle and
24:41and that's what they tried to tell me
24:42like, "You know, look, we're looking at
24:43your catalogs you know every year to
24:45kinds a little." I'm like, "You know
24:46what? That's fine, bro, because I'm But
24:47you're also going to keep putting music
24:48out.
24:49>> Yeah, and also like I like to think that
24:51I'll be successful in the film space and
24:53like things like that. I could use my
24:55music to score film and like
24:57I'm like I'm not going to sell this [ __ ]
24:58for $10 million right now. Was it hard?
25:01Do I think about it every day? Hell
25:02[ __ ] yeah. I mean, I feel like too,
25:04man, like you're
25:06I feel like at this point in time you do
25:09music cuz you love it.
25:11>> Yeah, for sure.
25:11>> It's a passion project for you. It's
25:12therapy for you. Um it's your kind of to
25:15me it's like kind of like your escape
25:16from all this other [ __ ] [ __ ] you got to
25:18do with like running a billion dollar
25:19company. Um
25:21And like I don't know, man, I feel like
25:23I feel like a lot of artists, if they
25:25need it, they should take it. But you
25:27don't need it. Nah, and so I did I did
25:30think about this on some businessman
25:31[ __ ] I'm like I could take that $10
25:33million and make it into
25:35probably 30 or 40 pretty easily.
25:38Right? Like
25:39but I'm like I want my son to get a rap
25:43check one day. I want him to like
25:45inherit my empire, but like have that
25:48residual coming in from music one day. I
25:50want my daughter Janelle who's been
25:51there through all this. She used to be
25:52in the background in in the room when I
25:54was like
25:55making the White Album. She saw me make
25:56music. She saw me go on tours when she
25:58was a kid. I was actually away a lot
26:00because I had to make music and move
26:01around. She should benefit from that.
26:03>> She should benefit from the sacrifice
26:04that you had to take. Yeah. Uh you don't
26:06do a lot of vinyl drops. I need to do
26:08more. Bro, I feel like if every time
26:11there's like an anniversary for an album
26:12you did like a limited run of
26:14>> Yeah, cuz people buy them. Like I sign a
26:16lot of vinyls. Bro, if you did like
26:19okay, you know,
26:21I don't know what what are we
26:22approaching? It's the the 2020 2026. I
26:24don't know what album did you drop in
26:252016? Pax?
26:26>> Pax. Yeah. If you did like a Pax
26:29like
26:30Cookies blue vinyl like sell 500 of
26:32them, dog. Do what the hell Yeah. I I
26:34feel like also I've been so distracted
26:36with Cookies and everything cuz I've
26:37never had a chance to really work my
26:38catalog.
26:39>> Yeah, cuz the rap game like your catalog
26:40is there's money being left on the
26:42table.
26:42>> And then you know what else you know
26:43what else I thought about? Like rest in
26:45peace to the Jacka and Young Dolph and
26:47all the people I worked with that are no
26:48longer around. DMX I got a record with
26:50DMX. That's like
26:52I don't want to sell that [ __ ] bro.
26:53I'll just hold on to it, man.
26:54>> Yeah, for sure.
26:58What did you ever cuz you were you know,
27:02most people don't get any songs with
27:04Chris Brown, let alone multiple songs
27:06with Chris Brown. Chris is a homie. What
27:08was that relationship like and did you
27:10ever
27:11try to bring him into the weed game at
27:12all? Nah, not really. Nah, he's For some
27:16reason me and Chris were just cool. Like
27:17I paid him that one time for that first
27:19feature.
27:19>> What was the Yoko bag?
27:21Uh 20 bands. It's not bad, man.
27:24Back then.
27:27I had him for that and the video. So, uh
27:2920 bands back then.
27:30>> he ends up on Urban Farmer too, I think,
27:33right?
27:33>> Yeah, so like it was like we built from
27:34there and his cousins were hella cool,
27:36you know what I'm saying? Shout out to
27:37Keys and Twan. Like they were just hella
27:39cool and like we were just vibing
27:41around, smoking bud, hanging out and
27:42[ __ ] like that. So, after we did Yoko,
27:44everything else we did was just on the
27:46love. Like even like recently I I I
27:48released a record called
27:50what do I call it? It was me, him and
27:51Wiz. It was crazy. I
27:53used to be called Batman. I don't think
27:55that's what it was called. I forgot what
27:56it was called, but
27:57that fool just is cool as [ __ ] He said,
27:59"Yeah, I got you, bro. It's all good.
28:00Release it." You know? So, he's he's
28:02been a super good dude to work with.
28:03He's hella talented. And uh I'm glad he
28:06rapped on my [ __ ] cuz he just snapped on
28:08that.
28:08>> Nah, he was incredible, man. He's like
28:09our Michael Jackson.
28:10>> Yeah, for sure. And it's kind of crazy
28:12like this fool just will do records with
28:13like people he [ __ ] with like
28:15>> Bro, I I was I I deserve all those Chris
28:17Brown records. Those [ __ ] records
28:18were fire. Did you uh when you and
28:21Nipsey did Wax Room, was that a paid
28:23feature or was that a natural thing?
28:24>> Nah, it was natural, man. This Nipsey is
28:26cool as [ __ ] man. Rest in peace to
28:28Nipsey. He was uh
28:29one of the few rappers that ever gave me
28:30props on my music.
28:32Everyone else like, "Yeah, you know,
28:33weed [ __ ] whatever." He was like, "Man,
28:35your [ __ ] is dope." Like
28:36he also gave me props on weed [ __ ] He
28:38told me that, you know, one of the last
28:39things he told me is like you did for
28:40the word Cookies what Dre did for the
28:42word chronic. Facts. He's like, "That's
28:44big." I'm like, "Damn, that's that's a
28:46gem right there." That's a gem. But
28:48Nipsey's cool as [ __ ] man. I think I've
28:50told this story before, I'll tell it to
28:51you, but he did the verse on GP. I
28:54pulled up in a cab to his studio out
28:56there. It was
28:57a bunch of homies in the room and me,
28:58right? And he listened to the record. He
29:00did it right there in front of me. I was
29:02like, "Damn, I can't bolo just by myself
29:04to wherever he was at." And I was like,
29:06"Damn, this fool blessed me." I'm like,
29:07"Yo, I'm going to shoot the video." He
29:08was like, "It's all good." So, I came
29:10down to LA to shoot the video.
29:12He didn't show up. I called him like
29:13three or four times. He didn't answer.
29:15I'm like, "You know what? I'm not going
29:16to blow this guy up." Like he did the
29:17verse on GP. It is what it is. I'll just
29:20Yeah, it is what it is. Maybe maybe not
29:21release the video. Right. He called me
29:23the next day and said, "Look, I was
29:24dealing with some real life [ __ ] I'm
29:25not even going to get into it, but call
29:27the camera guy that shot your [ __ ] and
29:28have him come see me so it's consistent.
29:30I'm going to bang my verse out for you."
29:32He did it. I'm like, "Damn, that fool is
29:34a real one, bro." Like
29:35he just was very very solid dude. We're
29:37supposed to do a bunch more and we
29:39talked about doing a bunch of weed [ __ ]
29:40too.
29:41And I would love to uh connect with
29:43Black Sam to see some of those things
29:44through. We had a really really cool um
29:46Cookies uh collaboration with this
29:48clothing line and we had some other
29:50things we want to do. So I would love to
29:51reconnect with Sam and see that through.
29:53You have expanded into so many different
29:57areas
29:59whether it's you know grinders and you
30:02know shredders or you know Vibes papers.
30:04What has kind of been the biggest
30:06specifically with the Vibes papers? I
30:08know you talked a little bit about kind
30:09of smoke with Josh on No Jumper. Mhm. Um
30:13but what has been the biggest uphill
30:14battle
30:16with Vibes in general?
30:18You know with Vibes I think the biggest
30:20problem has been that it's just it's
30:22just uh
30:23it's a very tough industry to be in
30:25rolling papers. You know it's cool if
30:26you're going to make them just to give
30:27them away or have them like as merch or
30:29something like that. If you really want
30:30to be a rolling paper company god damn
30:31it's difficult.
30:33Is it is it a market share thing? Is it
30:35a I think it's a combination it's
30:36combination of market shares you know
30:38dominant players that have a monopoly on
30:40things that just do well. Like I gave
30:42Josh his props on No Jumper. He's the
30:43biggest.
30:45For sure. Any I mean listen he's from my
30:46hometown. He's he's the biggest and he
30:48has that [ __ ] in a chokehold. So if
30:49you're going to try to put some out
30:50that's going to compete with him you got
30:52to just be ready for everything comes
30:53with that and like
30:55I feel like you know
30:56I would love to keep I got Vibes tatted
30:58on my hand right and we have some really
31:00cool products. I think the Cuban is
31:01amazing. I think the Cali is a the first
31:03cylinder stuffable product is insane
31:05that no one's even put those out. Um you
31:07know we had the fatty line we did but
31:09I'm like I don't really know if I'm
31:10going to keep putting all my energy in
31:11there because I just can't beat the big
31:13dogs. I can't
31:14>> back are you back kind of like ease off
31:15of the Vibes thing or what?
31:17>> I don't want to ease off it but I don't
31:19know if I can put as much energy as I
31:21did before into it because I'm like
31:24Is the juice worth the squeeze? Exactly.
31:26I'm not saying I want to beat the big
31:27dogs but even to sit next to the big
31:29dogs in in order actually make some real
31:31bread it's going to take a lot a lot of
31:33energy and I think I'd rather put that
31:34in the cookies right now. I feel like
31:35cookies deserves all my energy. There's
31:38a lot of things to clean up a lot of
31:39things to fix. I'm like do I want to put
31:41all my [ __ ] into Vibes
31:43or do I just want to focus on cookies? I
31:44think I need to focus on cookies.
31:45Cookies is a big big big big deal and
31:48I'm like I'm going to I'm going to keep
31:49Vibes going. Don't get me wrong and some
31:51of my smoke I'm smoking Vibes right now.
31:53You see you see the logo right there.
31:54Boom it's my paper. Yeah. I'm really
31:56integrated for myself at least but I
31:58feel like I need to see this through
31:59first and then I can go ahead and and
32:02and redo that. Would you partner with
32:03like a bigger like a Zig-Zag or like a
32:06somebody like that where you kind of
32:07like they they kind of are able to have
32:10like a they kind of take over the
32:13So I said it earlier. I don't know if
32:14people caught it but I like to be
32:16creative.
32:17Yes.
32:17>> If I could partner with someone and
32:18leave full control as far as creativity
32:21for me and product development of course
32:23I would.
32:23>> Yeah. I have zero I'd partner with Josh.
32:25What up Josh?
32:27I've told you this before. If I can just
32:28develop new products
32:30and design the packaging and introduce
32:33them to the people I [ __ ] with
32:35then I'd be good. Well not to like
32:37expose any of the crazy stuff I know
32:38about your guys' issues but cuz there's
32:40been some wild [ __ ] behind the scenes
32:42that we won't even get into but that
32:44relationship isn't beyond repairing for
32:47you.
32:48Bro I almost died from cancer. Right. So
32:50nothing is that serious unless you shot
32:52at me which no one ever has and thank
32:54god right? I don't have
32:55>> conversation put everything on the
32:57table.
32:58I would talk and I said this on No
33:00Jumper. I will talk to Josh any day
33:02because for me I just want to live and
33:04be happy. I want to do business. I think
33:06I have created some really cool things
33:07in the rolling paper space. I think that
33:09I have incredible support with the Vibe
33:11Tribe and those guys are amazing. Shout
33:13out to the Vibe Tribe. I think I have a
33:14good audience that enjoys Vibes.
33:17So whether be Josh or someone like
33:19Zig-Zag or just the right you know
33:22the right time in life where I have my
33:23own money to put back behind it. It's
33:25going to take a probably three to five
33:26million dollars to get Vibes where I
33:27want. That's why I've kind of fell back
33:29a little bit.
33:30But bro if someone leaves me creative
33:32control and product development then I'm
33:35[ __ ] in. Cuz I know Yola connected
33:37with the Blazy Susan Bros for proper
33:40papers which is that ashtray you know.
33:41>> Yeah shout out to Yola. Shout out to
33:42Blazy. Um but it [clears throat] feels
33:45like it's a it's
33:46I've had a couple of homies who have
33:49tried the leaf thing you know where they
33:51go out to the DR.
33:52>> [laughter]
33:53>> Yeah.
33:54It sounds like a great idea until you
33:56realize like
33:57there are so many
34:00competitors right? So it's like I think
34:03Loose Leaf has done a pretty good job of
34:04like
34:04>> I'm partnered with Loose Leaf. Shout out
34:06to Loose Leaf. Like we're going crazy
34:07with the cookies skews on on the leaf.
34:09>> Slapwoods is going crazy in in like you
34:11know in in Texas. Shout out to Slapwoods
34:13uh But that's why like that's a perfect
34:15example like why reinvent the wheel?
34:16Like at this point in life I'm like look
34:17dude Loose Leaf got this [ __ ] on smash.
34:19They do great marketing. They have
34:20incredible product. Like I might as well
34:22just go ahead and license my brand to
34:23him. He does justice by us. He he makes
34:25sure the product is in all the right
34:26hands. He makes sure the product is
34:28fresh it's solid and we're killing it
34:29together right now. I love Loose Leaf
34:31dude for sure. I might even do cookies
34:32papers with him. That'd be dope.
34:35You uh produced and
34:37did a whole entire movie that we haven't
34:38seen yet. Yeah. Glass City right? Splash
34:41City.
34:41>> Splash City. Yeah Splash City. Glass
34:43City is crazy.
34:44I just I just think of the the
34:46>> the bipping in the Glass City in the
34:48street in Splash City. Uh Splash City.
34:50Yeah. Um this is a big project that I
34:54feel like you know it's crazy like when
34:55you have so much [ __ ] going on
34:57and like there's just like this entire
34:58completed project that like Two years
35:01I've been sitting on a two million
35:02dollar film I mean Right. That's why I
35:03funded myself. It's pretty cool. No but
35:05I but but but look like you know um
35:10Freddie Gibbs is in a movie called Night
35:12Watch.
35:13Uh is it called Night Watch? Late Watch?
35:15I don't [ __ ] I I'm a terrible friend.
35:18Went and saw the movie.
35:20It was an independent movie.
35:22He did great in it. But the but I but
35:24when they were doing the Q&A after the
35:25movie the dude who like was like the bro
35:28behind the movie was like this is this
35:29movie is a seven year project in the
35:31making. And like I immediately had a
35:33light go off. I was sitting next to our
35:35gay friend Spencer who by the way just
35:37came out
35:38so congrats to him Spencer Breen. He's
35:40living in his truth.
35:42Uh so we appreciate that. He had a
35:44experience in prison that changed him
35:46forever.
35:46>> Oh my god. I didn't know that.
35:48But no so I was like me and Spencer were
35:51talking and I was like it makes sense
35:52you know cuz
35:54uh you did this movie and it's still not
35:56out but it's like you have to do right
35:58by the movie. You don't want to make it
36:00like you don't want to just put some
36:01[ __ ] out and turn it into like you know
36:04like a bootleg DVD or something like
36:06>> like that's that's that's right. So
36:08basically I I was green. I made a movie.
36:11I spent two million dollars of my own
36:12bread.
36:13>> [snorts]
36:14>> Shot in San which is good. I did a SAG
36:16union the whole I did it right bro. Did
36:17it the right way? I did it the right
36:19way. I had zero investors. I didn't know
36:21that people didn't do that. I I didn't
36:23know that people raise money for films.
36:24I didn't know that no one's
36:26some of the biggest people we know have
36:27never put a dollar into their own films
36:29in Hollywood right? It's not people
36:31aren't commonly funding their own film.
36:33It's not a common
36:33>> a normal thing. I'm a dumbass. I spent
36:36two million dollars on a film and I
36:37thought I was going to be able to get
36:38out of hell of fast.
36:40But you know what though I'm glad I took
36:41my time cuz I have an incredible [ __ ]
36:42partner for it now. I'm actually going
36:44to sit down with them on Friday and get
36:45a date for this summer.
36:47But what I did and that and I'm glad I
36:49talked about this in my book. You have
36:51to go long sometimes. So I let's just go
36:53ahead and let's break this down. So
36:55by me spending two million dollars to
36:56produce a film in my hometown right?
36:59Which is [ __ ] dope.
37:01By me doing that and by me waiting it
37:03out and sitting on that [ __ ] that
37:04money in that film for two years which
37:06has been tough. People I all burned in
37:08do it they fell off. Well no I mean I
37:09got you a little bit of money for for
37:11some placement in there you know what
37:12I'm saying and then some of them guys
37:13hit me like hey when's this [ __ ] coming
37:15out? But you know what for my sponsors
37:16that did the placement [ __ ] like that
37:19now that I did that I have found the
37:20right partner. It's going to be a
37:22theatrical release and a good streamer
37:24partner that would that would pick it up
37:25but that opened the doors for me to do
37:27other things. Now we're talking about
37:28the meeting we have on Friday is not
37:30just a date for Splash City but it's
37:32like here's a budget for you to go make
37:33some short films.
37:35Or I feel like man I mean I think this
37:37is a big reason why you did Splash City
37:39was to tell the Bay Area story.
37:41>> Well for sure but like Cuz there isn't
37:42there isn't a
37:44I mean there was that movie that just
37:45came out about um that Simba was playing
37:48Too Short in.
37:49>> Yeah. Yeah. With the Freaky Tales?
37:51Freaky Tales. Yeah there there was shout
37:53out to Freaky Tales but But I feel like
37:54the the Bay Area street culture in
37:56general is not something that there has
37:58been a real
38:00representation of you know when I think
38:03of like how many movies or
38:05>> Well how about shows represent LA street
38:06life?
38:07>> the history of the Bay right? No one's
38:08even really broke it down whether be the
38:10Asian mob or like the you know all the
38:12different people from the Bay that were
38:14doing their thing back in the days is
38:15like the different cities whether be
38:17Frisco Oakland Richmond Vallejo there's
38:19great stories out there and so I'm going
38:20to lay it out here for everyone watch
38:22right now. I spent two million dollars
38:24sat on my movie. We go through Hollywood
38:26like Get Shorty found the right partner
38:28which is a big one. I'll tell you when
38:29we're off camera right? I'm about to
38:31drop my movie in the summer and now I
38:32got a budget to tell a bunch of short
38:34short short stories. Now they're going
38:36to give me a budget the studio is going
38:37to give me a budget to go do some short
38:39films. Fire. What is the short films
38:41going to be about? The Bay. Of course.
38:43And so what I'm going to do is I'm going
38:44to go ahead and start telling some of
38:45these incredible crime stories from
38:46where I'm from and I guess my plan
38:48worked because all I ever wanted to do
38:50was tell stories about where I'm from.
38:52And by me putting that two million
38:53dollars in people like this guy really
38:55appreciates his craft. He takes his [ __ ]
38:56serious. He's willing to put money his
38:58money where his mouth is.
39:00[ __ ] it let's gamble on the dude right?
39:01And so that's what I talk about my book
39:03is you got to go long because no other
39:05businessman would have put two million
39:06dollars into a film with no guaranteed
39:08path. Right? Like people raise money for
39:10[ __ ] like that. So I feel like by me
39:12doing that at least I got the right
39:13partner now for that film and for future
39:15projects and if I'm truly going to get
39:17this budget which I think I am to tell
39:18short stories I'm going to do some sick
39:20ass [ __ ] Hey man don't forget Odd Sox
39:22Basics the only thing that's on my feet
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40:02they just locked in? The Liquid Death.
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40:42Yo, there is that story you said about
40:43the the the time you went up the
40:45mountain
40:47Yeah.
40:48went pretty I think we it's got like
40:50600,000 views on my YouTube channel. Cuz
40:52I asked you what's the craziest L you
40:53took and we were talking about you going
40:55up to
40:56What is that? What what's the [ __ ]
40:58Humboldt. Humboldt. Yeah, yeah.
40:59>> Yeah.
41:00That's some [ __ ] I feel like the fact
41:02no one's done like a [ __ ] Netflix
41:04show about like that world up there.
41:07>> the it's like the it's like our version
41:08of Yellowstone.
41:10>> the wrong [ __ ] laws up there.
41:11>> It's like a very It's It's You're
41:14speaking my language right now. That's
41:15why I'm excited about this meeting on
41:16Friday because I'm like, look,
41:18whether it be Frisco, Oakland, Vallejo,
41:20Richmond,
41:22or even all the way up in like
41:23>> Even Stockton. Even Stockton, Salinas.
41:25Like there's certain areas I have
41:26incredible stories I've heard about, but
41:28then you go up to Humboldt County.
41:30Bro, that's like the weed Yellowstone,
41:31dog. It's like you can go crazy with
41:32that. So I'm going to go ahead and tell
41:34I'm going to tell like some really good
41:35short stories. I'm going to make sure
41:36these these short films go crazy and
41:38that that will turn into feature films.
41:40Yeah, yeah. Or or a show or a series or
41:43>> know exactly where I'm going with this.
41:44>> Yeah. It's like I gambled on myself for
41:46a reason. Not just to put a film out.
41:48No, I was trying to get in. I was like,
41:49well, I want to do what 50's doing. He's
41:51killing it.
41:52>> 100% man. 100%. Um
41:55for you
41:57the weed game is
41:59been so
42:01I don't want to say pimped out,
42:03but it feels like it's been pimped out
42:06in terms of just like so many people
42:08coming in and out
42:09that aren't even necessarily weed dudes.
42:11Like I mean, we know so many I mean,
42:12homies of ours who've done brands and
42:14gone and and they don't even smoke and
42:16and
42:18they don't exist anymore or you know, a
42:20lot of people were coming in and just
42:22grabbing quick quick bags and you know,
42:24[snorts] you mentioned the long game
42:25which you talk about in the book like
42:27a lot of people have not approached the
42:29weed [ __ ] as a long game. But who has
42:32that you respect that is kind of
42:35in the hip-hop realm that has kind of
42:38given the industry its respect and has
42:40approached it properly
42:42uh in your opinion outside of yourself
42:44outside
42:44>> So hip-hop and not just like weed game
42:46>> Hip-hop hip-hop. Yeah, Wiz is doing a
42:47great job. Yeah. Khalifa Kush.
42:49>> Yeah, he just he's building it. He's
42:50building it nice and slow. He's not
42:52rushing in anything. He's not doing
42:54hella deals. He's kind of just trying to
42:55figure out himself.
42:56>> selective for sure.
42:57>> Yeah. He hasn't even tried to lean on me
42:58for anything.
42:59>> Shout out to our other our other gay
43:00friend, Will.
43:02>> [laughter]
43:02>> Congrats on getting married.
43:03>> I love Will. I'm [ __ ] with him. Uh
43:05but but you know, I I appreciate Wiz cuz
43:08his whole thing is like, I want to do
43:09this by myself. I want to learn this
43:10[ __ ] myself. He could have leaned on me
43:12a hundred different ways. I would have
43:14gave him anything he wanted to
43:15but he didn't want to. He wanted to do
43:17his thing himself and he's he's killing
43:18it. You know what I'm saying? So he's
43:20doing it right. Um
43:22hip-hop weed.
43:25Shout out to Method Man, man. Meth,
43:26yeah, that's the cow [ __ ]
43:27>> Yeah, I
43:28>> [clears throat]
43:28>> I want I want to help Method Man. Meth,
43:30if you're watching this, bro, I respect
43:31you. You got my boy Sendi back on tour
43:33and them Usos jumped him in Seattle and
43:35I don't forget things like that. That's
43:37my that's my guy. And also like I
43:39appreciate your consistency and you are
43:41a original weed guy. So if you need some
43:43genetics, Meth, if your cultivators are
43:45growing your weed need something fresh,
43:47I got a bunch of new [ __ ] I'd love to
43:48just gift to you. Yeah, Method Man, man.
43:50If people we forget like How High, man.
43:52Him and Redman are like the OG I got a I
43:54got a really nice cross for Method Man.
43:56So Method Man, tap in. Um whoever's
43:58growing your weed, have them hit me up
43:59on the DM or just call me and hook me up
44:01with them and I'll give them something
44:02special go for your brand cuz you're
44:03just you're doing it right, bro.
44:05>> Yeah.
44:06Uh how much
44:08cuz there's so many like athletes now
44:09that have
44:11cuz like especially like in the NBA and
44:12the NFL, they don't test for marijuana
44:14anymore.
44:14>> Yeah, that's fire. So you'll see guys
44:16like Kevin Durant like come out and like
44:17he's an obvious pothead.
44:19>> Yeah. I smoked big with Kevin Durant.
44:21>> [laughter]
44:21>> I smoked I got to find that vlog. Now
44:23he's openly smoking. I went to this
44:25place in New York one time and smoked
44:26super big with him.
44:27>> And he probably was like, don't don't
44:28release the footage obviously, but now
44:30it doesn't matter cuz he smokes. I was
44:32going to say uh
44:33back in the day like in like let's say
44:35like 15, 16, 17, were you like
44:38I mean, you're the guy who I'm sure a
44:40lot of athletes would hit. Like are you
44:42like
44:44lacing fools like
44:45>> For the ones that can get a hold of me,
44:46I'm hella busy. So I don't I'm not
44:48really the guy like to be the celebrity
44:50>> about back then though. But like even
44:51then, I was hella busy. So like if
44:53someone got a hold of me like shout out
44:54to the Warriors or people that were in
44:56town, you know, 49er players or
44:57whatever. Like when people hit me up, if
44:59it's people I like and respect cuz I'm
45:00not really into sports like that. If
45:02someone cool, I'll go ahead and bless
45:03them.
45:04How it cuz I I I see the THC carts
45:07everywhere, right?
45:08Uh the THCA carts rather.
45:10>> Yeah. Um it's such a massive business
45:13because, you know,
45:15Yeah, it's I mean, [ __ ] Some of the
45:16numbers Yola told me he does on his
45:18brand is [ __ ] insane.
45:20The THCA thing is a big there's a big
45:22misunderstanding.
45:24It's obviously it's got to be grown in a
45:25certain type of a lab. It has to be
45:27tested a certain way.
45:29Um
45:30a lot of weed snobs frown upon it.
45:33Uh you're obviously in the THCA game.
45:36What is your kind of take on just like
45:38the misconceptions of it and just the
45:41viability of it long term? It was a
45:42great loophole.
45:44And people that knew how to take
45:45advantage of that loophole made a lot of
45:47bread.
45:48If you think about it, you can legally
45:49send weed to people's doorstep all
45:51around the country.
45:53And I don't think it's going to last
45:54much longer. I think I saw something
45:56this morning on Twitter that's going to
45:57stop the flowers going to stop on March
45:5831st or something like that.
45:59>> didn't see that. So they're nipping it.
46:01At least in Texas, I think. I don't know
46:02if it's everywhere.
46:03>> is where they feel like they got big
46:04problems cuz [ __ ] is out there
46:06running wild.
46:07>> But you know, you said it right. Just to
46:08give it to people I don't really
46:09understand like the way things work or
46:11but basically the [ __ ] I'm smoking right
46:13now, if tested a certain is if grown in
46:16a hemp farm,
46:18if it's testing the way a certain way,
46:20it's
46:21pretty much weed is weed, bro. And a lot
46:23of the weed that you see as THCA is
46:24pretty much the [ __ ] we smoke anyways.
46:26It's just grown in a hemp farm. It's
46:28It's a certain kind of license that
46:29someone took the time to get and they're
46:31growing the weed and and they were
46:32testing a certain way, but most weed
46:33ends up testing that way anyway. So
46:35>> Yeah. For people saying it's fake weed,
46:37it's not fake weed. We're selling the
46:38High Times [ __ ] in the back of the
46:39magazine back in the days. It's actually
46:40real weed grown in a different kind of
46:43license that tests a certain way, but a
46:44lot of different
46:45>> Yeah, it's not no [ __ ] K2.
46:48The spice era was crazy, bro.
46:50>> My baby mama was tweaked out on that
46:51[ __ ]
46:52>> Oh my God.
46:52>> The spice [ __ ] was The fact people were
46:54smoking spice back in the day, crazy
46:56times. [ __ ] nuts. [ __ ] spice. What
47:00what about um on the cuz cuz I know you
47:02also kind of like
47:04dibbled and dabbled in you do have
47:07cookies. There is some cookies like
47:09legal mushrooms that are like I've seen
47:11them. I don't think so.
47:13>> No? Or it's like more like a
47:15>> Oh, you caps. The caps. Yeah. I was
47:17like, I don't know if I'm [ __ ] crazy.
47:18>> No, cuz you know, when I think of
47:19mushrooms, I like to microdose. I wasn't
47:21thinking about that. No, we had we had
47:22caps which won a [ __ ] award in Men's
47:24Health. That's what I'm saying. I know
47:26you have the legals cuz there are some
47:27legal mushrooms that are very
47:28>> know if we're still making those. I hope
47:30we do, but those things helped me sleep
47:32a lot especially during the cancer
47:33thing. Like
47:34the those blends were [ __ ] amazing.
47:36Whoever made those blends for us were
47:37[ __ ] they were amazing.
47:39>> going to say like it feels like the next
47:41frontier and I think it's kind of
47:43chilled out a little cuz the last few
47:44years like the shroom game has felt like
47:46the wild wild west, but it does feel
47:48like psilocybin is probably like the
47:50next like in the next 10 or 15 years
47:53it's going to have its Or less, yeah.
47:55>> Yeah. I heard I heard the current
47:56administration wants to push that more
47:58than they want to push weed through. I
47:59wouldn't doubt it because obviously a
48:01lot of the soldiers talk about how it
48:02benefits them with PTSD and [ __ ]
48:04>> they they approve of that. Do you feel
48:05like psilocybin is like something that
48:09you would try like if it becomes legal.
48:13You microdose, right? So is it something
48:14that you could see kind of diving diving
48:17into like with a new brand or
48:19>> Yeah, no. If I could do it right, I'd
48:20probably just do it under the caps
48:21brand. I would like to find some heady
48:22fool that grows his own mushrooms that
48:24has different varieties that has like
48:26knowledge on everything. I would love to
48:27do like some small batch heady mushroom
48:29[ __ ] with a if when it's legal to do so.
48:32Um I know there's a bunch of people out
48:33there growing different varieties and
48:34like hunting through it. And I the ones
48:36I get for myself, shout out to the homie
48:38that gives them to me, you know who you
48:39are. They grow their own mushrooms
48:40there. They kind of put them into
48:41gummies. Super good. Like super It's
48:44like evenly dosed. You're never going to
48:45get like a off gummy. Like it's amazing.
48:47I love psilocybin. Yeah, yeah, yeah.
48:48When when the gummies are like
48:50consistent, amazing. I take one. It's
48:52like a coffee, bro. Yeah.
48:54>> Take them in the morning, you feel good.
48:55If you want to giggle a little bit more,
48:56you take two or three. It's It's nice.
48:58You talked about some bad trips you've
49:00had especially on acid like I think when
49:02you got called home from school in high
49:03school. Uh
49:05What's the worst shroom trip you've ever
49:07been on? Yeah, so I I um
49:10I had a shroom shroom some shrooms back
49:12when I was living in SF. I was probably
49:15like in the avenues somewhere.
49:17And I remember eating the shrooms and
49:20like
49:21feeling very like uncomfortable in the
49:23room. I went outside. If you know the
49:25Sunset District, that [ __ ] is like cold
49:27fog. Yeah. I just [ __ ] took my shirt
49:29off and started talking to my weed
49:30plant. I was asking it why I cared so
49:32much about this stupid plant. Like why
49:34do I always
49:35revolve my day around what I'm going to
49:36get, what I'm going smoke, I'm going to
49:38smoke it. Like I was talking to a plant
49:40like I was like
49:41it's going to talk back to me and I just
49:42realized this not tight. I'm like, yeah,
49:44I'm kind of tripping out right now. I
49:45got to go back inside and kind of You
49:47used to obviously dibble and dabble in
49:49the in the nose candy. When did you kind
49:50of stop stop kind of [ __ ] around with
49:52coke heavy? Yeah, I stopped doing powder
49:54when I was
49:56must have been 19 years ago. Oh, so it's
49:58been a minute. Yeah. Yeah, no, I don't
50:00drink alcohol and do
50:02the reason why I did powder I was a
50:03bartender bro 19 years old.
50:06You were bartending and budtending
50:08simultaneously, right?
50:09>> Yeah, so I I'd work at the dispensary
50:11Monday through Friday and then Friday
50:13night I'd get off work and then go
50:14bartend Friday, Saturday, and Sunday
50:15night. And the way I even got introduced
50:17to powder I was doing I was doing salsa
50:21night. There's some crazy and it was the
50:23littest experience you could I'm not
50:25going to get into it but it was the
50:27littest experience ever at bartending.
50:29>> in there dancing salsa.
50:30>> Listen, listen. I was the only 19 that
50:32were in there I was 19. I slicked back
50:33hair was popping back then. But at that
50:36time the Cuban was like, "Papa run me a
50:37coke run me a coke." Here. They pull a
50:39little [snorts] key out I'm like they're
50:41like, "Come on come on junior take it."
50:43I'm like, "Oh shit." I'm [ __ ] back
50:44there moving. It was it was part of the
50:46bartender lifestyle and when I got done
50:48with that [ __ ] and I got my girl
50:49pregnant and I got to kick this [ __ ] I
50:50stop drinking and I stop doing blow. I
50:51was never like a
50:53super coke head but man when working at
50:55the club that's what the bartenders are
50:56doing that's what the ladies are doing
50:57that's that's what the Cuban ballers are
50:59doing that's what everyone was doing.
51:00So, you know, it was just a kind of
51:02crazy time but I'm glad I got away from
51:04that [ __ ] early in life.
51:05>> Yeah, yeah, yeah, yeah. It's funny cuz
51:07it's like the coke thing I feel like
51:09thank god most of my homies been off
51:11that [ __ ] for so long cuz I'm like, can
51:13you imagine like being addicted to
51:15cocaine now and not knowing what you're
51:17getting? What? That's why yesterday when
51:19I was doing Vlad he's like, "So you used
51:21to sell coke?" I'm like, "I never sold
51:23coke Vlad. I had coke on me because I
51:25was doing it and I was a consumer like I
51:26was with weed back when I was a young
51:28kid that's it."
51:28>> Yeah, yeah, nowadays it's like
51:30Jesus, man. Dude just smoke or do
51:32shrooms.
51:33>> It was shady bro. I was I'd be at that
51:35bar man bartending and fools would throw
51:36me like rocks bro. The the Cuban dudes
51:38those dudes are balling bro. They come
51:40in and papa throw me a [ __ ] I'm like,
51:42"Oh my god, what do I even do with this
51:43shit?" It's just I [ __ ] love the Bay,
51:44man. Bay is fire. It's the best. You
51:46feel like you the Bay is coming back? I
51:47feel like it's finally kind of cuz you
51:49know, the thing that it frustrates me
51:51and like obviously I I would go to the
51:53Bay a lot during the pandemic cuz I was
51:54working with Gazi but and it was
51:58not the same. Yeah. It's different now
52:01though. But it does feel like
52:04the life is coming back.
52:06Yeah, I got to say man like Gazi and
52:09Empire are putting a lot of energy into
52:10the Bay bro. Shout out to Gazi like the
52:12new building they bought downtown. The
52:14way
52:15the way they held it down during Super
52:16Bowl like if it wasn't for Empire that
52:17Super Bowl would have been kind of lame
52:19in the city honestly.
52:20>> They really helped the city.
52:22>> and I got to say the new mayor too
52:23London Breed they're doing a good job
52:25and I don't really speak on politics
52:26ever because [ __ ] I don't give a [ __ ]
52:28enough to talk about politics but I'm
52:30outside speaking at like cancer events I
52:32see him there. I'm outside doing
52:34something for someone else I see him
52:35there. Well, the the previous mayor had
52:37that [ __ ] like Gotham City, dog.
52:39>> That [ __ ] was terrible. I don't give a
52:40[ __ ] who's on me that was that was
52:42terrible but this guy right here is
52:44pulling up for small businesses.
52:46He's pulling up for restaurants. He's
52:48pulling up for the city events. Like I'm
52:50like I [ __ ] with the dude because he's
52:51actually outside. Well, I heard he's
52:53cracked down a lot on the bipping too
52:54cuz I think they got like cameras
52:56everywhere now like I don't know about
52:57any of that
52:58>> bipping [ __ ] That [ __ ] was crazy but I
53:00just know what he's doing for the
53:01restaurants like the homie the homie has
53:03like a
53:04grant from the city where it's like he
53:06was able to get into like a really fire
53:07location the city is paying for most of
53:09it so he can have like a restaurant.
53:10That's [ __ ] amazing. I'm like I [ __ ]
53:12with that kind of [ __ ]
53:13>> Do you have what is the sketchiest
53:15Tenderloin story you have?
53:19[ __ ] dude there's a lot of Tenderloin
53:21stories dude the Tenderloin is crazy.
53:23Yeah, I could I can't share my skin my
53:25sketchiest Tenderloin story. Man, I'm
53:28not going to share mine neither. I'm
53:29going to tell you that the Tenderloin is
53:31shady and I've seen some I've seen some
53:33real life things. There was a point
53:34where I was even shooting a documentary
53:36on the Tenderloin.
53:37I'd be hiding in a car with a camera
53:39watching [ __ ] and that [ __ ] was in
53:41There's some pockets like a good food
53:43there's like this little Vietnamese
53:45banh mi sandwich place that's there.
53:46>> Yeah, I know what you mean the little
53:47blue sign one. Yeah, that's
53:49yeah, that's amazing.
53:50>> The liquor store with the Mexican food
53:52joint on the inside is cool. But I'm
53:54going to tell you what now I'm 42 years
53:56old I can't eat in the Tenderloin no
53:57more. I I just see too much.
53:59>> overdose on something.
54:00>> sandwich spot like I'll go there it's
54:02you know, it's great. It's [ __ ] fire
54:04but yeah it's TL is a maniac's
54:05neighborhood. I'm actually like I'm down
54:07to hire someone that wants to see this
54:09documentary through to go live in one of
54:10them hotels for a few years and like
54:12Dude, it's wild over there, right? Yeah,
54:13if you if you're down to do that holler
54:15at me cuz I want I want to finish that
54:16documentary. Shout out to our people get
54:18that official. We'll lock him down and
54:19go kidnap Wiz for a week. Um
54:22you and Ma I mean you and Mazi that's my
54:24favorite album of yours is the the Mazi
54:25collab album.
54:26>> Yeah. Um
54:28Who's [snorts] your what's your favorite
54:29album that you did with somebody like a
54:31full project and who do you think just
54:33in the studio
54:35two separate questions and then in the
54:37studio who do you think you have the
54:38best
54:40creative chemistry with outside of Cosmo
54:42obviously.
54:43I think best creative chemistry prize
54:45would be Real cuz I'm such I would grew
54:47up listening to him and I remember like
54:49trying to give him a tape back in the
54:51days at the Rambo Lounge in LA and just
54:53like trying to figure out any kind of
54:55way to put music in front of him so I
54:56had the opportunity to make music with
54:57him.
54:58I forgot brought a lot of heat. It's
55:00actually like the only project I
55:01actually listen to of mine. I don't
55:03really listen to my own music but I can
55:04listen to those. So I feel like I have
55:06the best creative energy with him. You
55:07said what's another what?
55:09What's your favorite album of yours that
55:11well what's your actual favorite album
55:13and then what's your favorite collab
55:14album you've done?
55:16[ __ ] dude. My favorite album is probably
55:20Drugstore Cowboy.
55:22Fire. Yeah. Okay. Collab album. You got
55:25some classics man. You got the joints
55:26with Jacka you got Messy Marv [ __ ]
55:28B-Real [ __ ] the Mazi [ __ ]
55:30>> My favorite album is probably
55:33[ __ ] [snorts] if I [ __ ] know.
55:36Uh
55:40man I probably don't even know. There's
55:42two I feel like if I say the wrong thing
55:44piss some people off.
55:45>> There's 46 of them so Yeah. Uh What
55:48about slept on?
55:50The most slept on is probably me and
55:51Currensy's album that [ __ ] was hard
55:53super hard.
55:53>> Yeah. Fina Greazio. Larry June [ __ ]
55:56Larry June slept on as well. Yeah. Amp
55:58Pacino [ __ ] with the traffic [ __ ] with
56:00the
56:00>> Traffic was very good too. There's a lot
56:01of good moments in life dude. Yeah. But
56:04the one I'm working on right now might
56:05be my favorite. Can you talk about it?
56:07Yeah, I'm doing I'm doing a project with
56:09Chris. Shout out to Chris. You I mean
56:10that's your biggest song, right? Is El
56:11Chivo your biggest record?
56:12>> I think it is and I I honestly like the
56:15kind of beats I pulled out for this
56:16project are [ __ ] insane. I'll play
56:17you one off camera that we did last
56:19night it's [ __ ] insane.
56:20>> Reminiscent of the vibes of that record
56:24of El Chivo? Yeah. Yeah, I mean that's
56:26Nah, nah, nah.
56:27It's different. It's different cuz we've
56:29grown a lot from then but it's like the
56:31same I'm taking like [ __ ] that
56:34he would normally wouldn't sing or you
56:36know, do music over. I'm I'm picking
56:38some pretty wild beats right now.
56:40If you take yourself out of the picture
56:42who's who's in the hip hop
56:44cannabis Mount Rushmore?
56:47Hip hop cannabis? Yeah.
56:49Um
56:51B-Real
56:53Snoop
56:54Wiz
56:55and
57:00Snoop B-Real Wiz and
57:04>> [clears throat]
57:05>> Um [ __ ] Currensy, dude. Spit it.
57:08Yeah.
57:09Should Method Man could be in there,
57:10too. I said there was a text there was a
57:13text chain I had back in the days it was
57:15me Wiz Snoop B-Real Method Man Redman
57:21Devin the Dude Smoke DZA
57:24uh
57:25[ __ ] a couple other people
57:27>> This was a group chat?
57:27>> Yeah, it's it's called the Smoke
57:29Olympics.
57:30And we just like
57:31it was like a good weed chat and I feel
57:33like everyone on there is in my Rushmore
57:35weed.
57:36What gets talked about in this Crazy
57:38[ __ ] Yeah. Crazy [ __ ] and I remember
57:41B-Real bodied everybody cuz he did he
57:43sent a video in and me and Wiz laughed
57:45so hard I [ __ ] almost pissed myself
57:47when when he called me about this but it
57:50was like we're going to do this contest
57:51to see who could out smoke who, right?
57:53All of us, right? And B-Real with the
57:56student glass thing that flips Yeah,
57:58yeah, yeah. He put some [ __ ]
57:59attachment with hash on it. This fool
58:01did 50 flips 50 rips in a row and
58:04[ __ ] Wiz called me [laughter] yo that
58:07man is going to kill somebody. I'm like,
58:09[ __ ] we started laughing so hard I'm
58:11like, yo I'm out dog I'm out. We Wiz
58:13tried to keep up I just tapped out on
58:14him I'm out. So you guys just send
58:16videos to each other to show how how
58:18>> like it was like motivational [ __ ] like
58:19Look everybody LOOK HOW MY TOLERANCE is
58:21crazier.
58:22>> like dog like dog like what's up y'all
58:24chilling? What's up with my brothers?
58:25Like he'd be smoking blunts and like
58:27Devin Dude chime in say some [ __ ] and
58:29like but then like it every now and then
58:31be like Wiz you know, B-Real be like,
58:32"Yo fellas I'm getting ready."
58:34He'd be trolling people. B-Real is the
58:36god of weed bro like no one's going to
58:38smoke more than that dude I don't give a
58:39[ __ ] who you are. You're not like a big
58:40dabber, right? I take I take that like
58:43low temp dabs for taste. Oh, the dabs
58:45are [ __ ] evil, man.
58:46>> But bro, that that fool B-Real took that
58:48[ __ ] seriously smoke a ling with [ __ ] I
58:50got this [ __ ] Yeah, so who was he the
58:52most active in the group chat? We were
58:54all pretty active he was the one that
58:56was standing on business so
58:57>> like
58:58this should be the genesis of some sort
59:00of compilation album. Okay, the
59:02businessman in me I'll show you the text
59:03that said, "Guys, we need to do a
59:04project." 100%. Have someone stream the
59:07Smoke Olympics, film it, air it, and
59:10[ __ ] package this [ __ ] and sell it
59:11but everyone's so busy, bro. Nah, but
59:13dog that's Oh man, I'll tell you off
59:15camera what happened.
59:16>> That would be
59:18Yeah, I'll tell you why it didn't You
59:19think you could pull five of them
59:20[ __ ] like [ __ ] man. The ones
59:22we had were amazing and we're all going
59:24to start a business with equal
59:25ownership. It was amazing I just It just
59:27didn't Smoke Olympics man let's pull it
59:29together guys. I'll I'll
59:31I'll do whatever.
59:32>> Well, like I remember
59:34Drink Champs was teasing that there was
59:35going to be a podcast called Smoke
59:37Champs and it was going to be Smoke DZA
59:39and Currensy, but it just never
59:41happened. Yeah.
59:43I think the Smoke Olympics could have
59:44been a fire ass It would have been a
59:46fire project and a fire ass event and
59:48festival. It would have been a fire ass
59:50[ __ ] content piece.
59:51>> Imagine now though, right? You do the
59:52Smoke Olympics and
59:56Wiz has a Twitch, you know, or That's
59:58what I'm saying. Everyone's streaming.
59:59>> live stream the entire album being
1:00:01recorded. There's five rooms cranking at
1:00:03the same time. You bring in
1:00:07[ __ ] bring The Alchemist to do some
1:00:09[ __ ] Bring in [ __ ] Cosmo to do some
1:00:11[ __ ]
1:00:12You pick the beats cuz you got the best
1:00:13ear for picking beats. I want I want to
1:00:15be behind that [ __ ] music A&R
1:00:17and that's it. It is crazy to me that
1:00:20like do you have anybody reaching out to
1:00:22you to cuz you have talent for picking
1:00:25beats that's very, very so like I think
1:00:28Rick Ross has an ear like that.
1:00:29>> Yeah.
1:00:30Would you be interested in like A&R like
1:00:32if if someone called you tomorrow and
1:00:34said, "Hey, man. I've been supposed I've
1:00:35been supposed to A&R Mazi's album. I've
1:00:37been supposed to A&R Wiz album. Wiz
1:00:39actually called me and asked me if I
1:00:40would sit down with him and do it. I'm
1:00:42down. We just never end up executing it.
1:00:44I think besides like A&R I have a good
1:00:45ear for features and I have a good ear
1:00:47for like song arrangement and little
1:00:48weird [ __ ] like that. I'm a fan of
1:00:50music. So And just like branding, too. I
1:00:52feel like, man, you give a [ __ ] about
1:00:54your artwork. Some people it feels like
1:00:55they I don't know what the [ __ ] they're
1:00:56doing
1:00:57>> They're so like trying to be too [ __ ]
1:00:58woke or whatever, but yeah, if someone
1:01:00reaches out to me if someone I actually
1:01:01like and love, I'd rather do that than
1:01:03rap, honestly. I'd rather A&R some [ __ ]
1:01:05for sure. No, I think I think you could
1:01:08creative control everything. Craziest
1:01:11uh
1:01:13Well, let's talk about how Cookies has
1:01:15spread all over the world now. Mhm. Um
1:01:19How crazy was Thailand when you guys
1:01:21opened up that thing? I saw some of the
1:01:22video. It was like a culture shock. It
1:01:24was
1:01:25>> favorite place in the world, by the way.
1:01:27>> Yeah, the thing like there was a long
1:01:28line, right? There was monks there to
1:01:30bless the store.
1:01:31Crazy. All right, there was people from
1:01:33China, from Japan, from Sweden, from
1:01:38Ireland. Like I'm like, "This is [ __ ]
1:01:40international weed business right here."
1:01:42And the fact that the monks were there
1:01:43to [ __ ] do the whole
1:01:45with a little whatever they was doing.
1:01:47That [ __ ] was crazy as [ __ ] and to have
1:01:49the drums like when I was walking to
1:01:51open the cut the ribbon.
1:01:53[ __ ] culture in Thailand embraced
1:01:54Cookies so hard and that's why I just
1:01:56want to get this [ __ ] right so bad, bro,
1:01:57because I have some of the best menu in
1:01:59the world. All we've been doing is
1:02:01breeding
1:02:02one love and been humble. I have I'll
1:02:03show you if you want to come by the
1:02:05studio. We have some of the best weed
1:02:06I've ever seen in my life bred by us,
1:02:08hunted by us, selected by us. I want to
1:02:10put that [ __ ] around the world for
1:02:11people. That's all I want to do.
1:02:13Where
1:02:14Thailand was crazy. I think UK's coming,
1:02:16right? UK's coming, yeah. Um
1:02:20There's another market that tripped me
1:02:21out that's coming soon, too.
1:02:24Uh but yeah. They got to figure it out
1:02:26in Japan, man. That's the one thing. I
1:02:27was in Japan
1:02:28>> talking to some people for a while. It's
1:02:29so hard. It was like everyone's so
1:02:30sketched about weed there, you know?
1:02:31It's a big deal. They didn't legalize
1:02:33that [ __ ] They'd probably go crazy out
1:02:34there. They would go nuts. They got the
1:02:35strip club in Japan called
1:02:38Mama Woo's. It's [ __ ] wild. Is the
1:02:40food fire out there or not? Oh, it's the
1:02:41best.
1:02:42Honestly, if you like you like sushi and
1:02:45fish and [ __ ] Yeah, it's the best.
1:02:47Yeah, it's like the best If you're into
1:02:49sushi, it's the best. I mean, the
1:02:50noodles are great. The [ __ ] Wagyu
1:02:53crazy, but the [ __ ] sushi. You can go
1:02:55to the shitty like whatever you they
1:02:57would consider like a whatever sushi
1:02:58spot and it's [ __ ] up every sushi
1:03:01I've been interested in like they make
1:03:02like the Japanese style burgers. Like
1:03:04not like it's like
1:03:05But the way the way they do it like
1:03:07their attention to detail. I've even
1:03:08seen like some pizza they made in Japan.
1:03:09Like their attention to detail is
1:03:10insane. I don't know. I want to try
1:03:11some. No, they have got Yeah. Candy's
1:03:13probably fire, too, huh? Yeah, dude,
1:03:15it's the best. It's whatever you're
1:03:16into. The shop
1:03:17>> Snack life. Snack life's wild, dog. The
1:03:197-Eleven The 7-Eleven in Thailand is
1:03:22[ __ ] wild. The 7-Eleven in Japan is
1:03:24different, dog. You'll be like, "Fuck."
1:03:26Like our 7-Elevens suck. America sucks
1:03:29when it comes to snacks. Yeah. What um
1:03:32>> [clears throat]
1:03:33>> Have you cuz I know that this lawsuit
1:03:35[ __ ] you're going through is not cheap.
1:03:38Have you thought about what happens if a
1:03:39worst case scenario? And what is the
1:03:42worst case scenario? If you lose this
1:03:44battle, do you like what is the worst
1:03:47case scenario?
1:03:48I don't even know at this point. I
1:03:50thought about that. I think about it
1:03:51every day. I'm like, "What is the worst
1:03:53case scenario?"
1:03:54Um there's no scenario someone comes to
1:03:56just take the brand from me.
1:03:58The brand will always be with you. Brand
1:03:59will always be with me. There's no even
1:04:01in the lawsuits the [ __ ] they're
1:04:02claiming is like there's no way that
1:04:04It's not like someone can just say, "Oh,
1:04:05it's mine now." It's like
1:04:07Um could there be some different
1:04:09influence on the board and things like
1:04:10maybe I don't know. I don't really know
1:04:11what the worst case scenario is. For me,
1:04:13the worst case scenario is I I tap out
1:04:15and walk away.
1:04:16Right. And I bro I've thought about that
1:04:17a lot, especially in like the last 5
1:04:19months. I'm like, "Do I want to keep
1:04:21fighting for this shit?"
1:04:22I have to say that really seeing the
1:04:23book made me want to keep fighting for
1:04:25this [ __ ] because the reaction people
1:04:27get to my brand and what we built around
1:04:28the world and
1:04:30I'm not even thinking about
1:04:32any of the online hate. I'm talking
1:04:33about real people in person, real
1:04:35interactions about what we built
1:04:36together. It's too strong. So, I guess
1:04:39the worst case scenario would be
1:04:41I just tap out and I don't think that's
1:04:43even going to happen. I think the best
1:04:44case scenario is I can get back to work.
1:04:46I can get back to work. I can focus on
1:04:48weed,
1:04:49weed, and weed. That's all I want to do.
1:04:52It's been [ __ ] 5 years of goddamn
1:04:54drama.
1:04:55[ __ ] sick of it, dude. So, somebody
1:04:58hasn't read the book yet and they want
1:05:00to get the book, what would you say is
1:05:01the the the the the thing you want
1:05:03people to get out of this the most? Man,
1:05:05that like even when your back's against
1:05:07the wall, you're going to find things
1:05:08inside you never found out you you
1:05:09didn't even know you had it, right? Like
1:05:11you'll find ways to be creative and keep
1:05:12fighting. I've been fighting so hard
1:05:14lately and
1:05:15my back's against the wall more than
1:05:16ever has been. I've been in a [ __ ] up
1:05:18position the last few years and I've
1:05:19been strong.
1:05:20>> health [ __ ] You had cancer, man. Health
1:05:22[ __ ] the [ __ ] lawsuit [ __ ] but like
1:05:24I've still going, right? And so I guess
1:05:25what I want people to get from the book
1:05:26is that like you have to stay
1:05:28determined. You have to stay focused.
1:05:29You have to stay motivated. You can
1:05:30never quit, dude. Yeah.
1:05:32I can only imagine like you've been
1:05:34through so much
1:05:36personally and obviously with your
1:05:37health and I mean you have this painting
1:05:39at your uh
1:05:41compound that is like a really good
1:05:42representation, I guess, of I think you
1:05:45you had told me you told the artist kind
1:05:46of what you'd been going through and he
1:05:47painted it. Mhm. It was like
1:05:49Yeah, my boy Sabzilla. Um
1:05:52like for you, how do you cuz the thing
1:05:56is, man, is a lot of people will go
1:05:57through some of the [ __ ] you went
1:05:57through. You went through some personal
1:05:58[ __ ] in your life, you know what I'm
1:05:59saying? Even like thinking right now
1:06:01what we're talking about the movie. Like
1:06:02I spent 2 mil. I didn't figure it out
1:06:03for 2 years. A lot of people would have
1:06:05gave up or put it on YouTube for free or
1:06:06put it on Tubi. Like yeah, I just keep
1:06:08going for what you want to get.
1:06:09>> going to say like like the the
1:06:11intestinal fortitude to like
1:06:14go through all the [ __ ] you went through
1:06:16and like
1:06:17all at the same time low-key and like
1:06:19still get up and Yeah, that's one thing
1:06:21I said in the book, too. I was fighting
1:06:22for my life and my business at the same
1:06:24time. That [ __ ] was pretty wild, bro.
1:06:25Yeah. Yeah. Is there any any like
1:06:27anything in particular where you would
1:06:29like Is it your Is it your daughter? Is
1:06:31it your What is the What is the cuz I
1:06:33feel like sometimes when we get I'll
1:06:35tell you what it is.
1:06:36My mom died with [ __ ] nothing, bro.
1:06:39And my dad [ __ ] is probably the best
1:06:41chef and hardest working guy and he
1:06:43doesn't really have anything either, you
1:06:44know what I'm saying? So, I was like I
1:06:45wanted I want to do different for myself
1:06:47and for my family and I want to leave
1:06:49something for my kids. I'm like, "I've
1:06:50been the underdog my whole life.
1:06:52I've been very humble my whole life.
1:06:54I've just like been this guy that's just
1:06:55like I'm going to work harder than
1:06:56everyone, but like I deserve my my day
1:06:58one day, right? I've worked really hard
1:07:00for that. Not just for my family, but
1:07:01for myself, too, [ __ ] For my people,
1:07:03for everyone around me grinding with me.
1:07:05So, I'm like
1:07:06I got to see it through, dude. Like And
1:07:08when I got sick, you know, when I was
1:07:09when I was going through chemo, when I
1:07:11got my surgery cuz you know, when I did
1:07:12the surgery, it was 8 and 1/2 hour
1:07:14surgery.
1:07:15I just signed 100 papers that said if I
1:07:16don't wake up, it's not their fault.
1:07:17>> Well, they took out like 15 inches foot
1:07:19and a half of my colon. So, it was like
1:07:21when I was laying there, I'm like,
1:07:22"Damn, I'm never going to be able to see
1:07:24Cookies like do what it's supposed to
1:07:25do. I'm never going to be able to make a
1:07:26movie. I'm never going to be able to
1:07:27write a book." That's what I'm doing
1:07:28now. Mhm.
1:07:29I said.
1:07:30How's uh
1:07:31how's married life, man? You just got
1:07:33married.
1:07:33>> Amazing. Yeah. It's the best, bro. Like
1:07:35honestly like
1:07:37too old to be dealing with some
1:07:38[ __ ] I have I've got the gift best
1:07:40gift in the world, which is also what
1:07:41keeps me going. I got two brand new
1:07:43babies, another one on the way. That's
1:07:44got to be cool, too, to like cuz I I
1:07:46feel like going through fatherhood
1:07:48[clears throat] is like someone grinding
1:07:50on the come up is like its own kind of
1:07:52experience.
1:07:53>> Yep. And then also to go through it now
1:07:55like later on in life. It's weird. My
1:07:57daughter's 18 and [ __ ] incredible
1:07:59college and then my son's two, my
1:08:00daughter's 10 months and my other baby's
1:08:02coming in July. So, it was like that
1:08:04baby's at this late in the game is hella
1:08:06tight. How your daughter is she probably
1:08:08got to get a kick out of having like
1:08:10like little little brother, little
1:08:11sister to play with like Yeah, yeah.
1:08:13[ __ ] she she loves it. I'm hella glad
1:08:15that she's Jewish cuz it could have went
1:08:17the other way. She could have been like,
1:08:18"Ah, I'm cool off this." She loves her
1:08:19brother and sister. Are you and you know
1:08:21you I know you've talked about this
1:08:22before. I remember she had a what
1:08:24clothing line she did for a sec. Yep. Is
1:08:26the plan to eventually have your
1:08:28daughter run run the everything? I want
1:08:30her to be CEO of Cookies. I said it in
1:08:32the few times um in the last few months
1:08:34and like
1:08:35like she's been around me this whole
1:08:36time. By the way, you just aged the [ __ ]
1:08:39out of me cuz I'm like, "Damn, I've been
1:08:40watching your daughter grow up." She's
1:08:41been a baby.
1:08:42>> She's 18. She's like 20. She used to be
1:08:44in rooms with me when I was negotiating
1:08:46deals. She'd be in the car with me when
1:08:47I was negotiating deals. She'd be in the
1:08:48studio with me when I was making music.
1:08:50She knows me very, very well. She has a
1:08:51lot of the same qualities I have as far
1:08:53as like a good good people's person,
1:08:55really good at conversation. She's in
1:08:57school and out for communications and
1:08:58she always says, "I don't want to do
1:08:59that, but I want her to do that." Yeah.
1:09:01I I feel like, you know, my son and
1:09:03maybe one day my son will take over.
1:09:04We're not cuz he's little burned, but I
1:09:05also want him to do his own thing. I
1:09:07feel like Jenelle has that She has the
1:09:10right personality to step inside my
1:09:11shoes right now.
1:09:13But I also want her to do what she wants
1:09:15to do. So, it's there for her if she
1:09:17wants to take that reign, you know what
1:09:18I'm saying? And and pass it on to her
1:09:20little brother when when he's old enough
1:09:22and in position, but she's game to [ __ ]
1:09:24up. Right. So, book's out now.
1:09:28It is incredible. Give it a read. I read
1:09:30about half of it. I'm not going to lie
1:09:31to you and say I read all of it cuz I
1:09:32couldn't get through all
1:09:33>> You're a real one. Yeah, don't lie to
1:09:33me.
1:09:34>> Um but I did get through a half of it
1:09:36and
1:09:37um I feel like I know you. So, I
1:09:39probably know most of the Yeah.
1:09:41>> [laughter]
1:09:42>> We're like real
1:09:42>> There's some [ __ ] you don't know in
1:09:43there for sure.
1:09:44>> Right, for sure, for sure there is. And
1:09:45and um
1:09:46you know, I think uh I just think it's
1:09:49important, man. I think
1:09:50I think I think it's overdue, but I feel
1:09:52it's perfect timing.
1:09:53>> It's the right time. It's the right
1:09:54time. It's the right time. I waited for
1:09:56the right time and I feel like it's just
1:09:58uh
1:09:58next level of the game is storytelling
1:10:00through book and through film now.
1:10:01Movie on the way. Movie on the [ __ ]
1:10:03way. New album with Chris on the way.
1:10:05>> New album with Chris will be here soon.
1:10:08New album with B-Real is pretty much
1:10:09done as well.
1:10:10>> Was that Prohibition 5? We don't know
1:10:12what we're going to name it yet, but
1:10:13yeah. It'll be the fifth album. Fifth
1:10:15album with B-Real. Yeah. Who would have
1:10:17thought, man? This [ __ ] bartender at
1:10:1819 [ __ ] doing coke at the Cuban night
1:10:21club.
1:10:21Five albums with [ __ ]
1:10:23B-Real. [laughter]
1:10:24Bartending days were crazy, Kev.
1:10:27You don't even know. Oh, I got I can
1:10:28imagine.
1:10:30Um all right. So, man, lots of lots of
1:10:32new [ __ ] on the way, man. Um and then
1:10:33obviously, man, Cookies
1:10:36uh Cookies is Cookies. It's it's We're
1:10:38not going nowhere, dude. I like to leave
1:10:39with this. New menu is going crazy. I
1:10:41had a tasting with all the big dogs in
1:10:43my building last month. People saw that.
1:10:45People were pretty tripped out that we
1:10:46all came together, but I'm going to do
1:10:47it again with the Blue Berry Caviar
1:10:49line. And uh next is the Sancho Pay line
1:10:51then the Cookie line. So, we're doing
1:10:53breeding in house. Um I can't uh we Hey,
1:10:55since you're not like a weirdo
1:10:56gatekeeper like other people in other
1:10:57industries who doesn't want anybody else
1:10:59to have success.
1:11:00Um
1:11:02who's some up-and-coming weed brands
1:11:03that you're [ __ ] with? Man, I'm
1:11:05[ __ ] with Preferred Gardens a lot.
1:11:07They're they're growing incredible weed.
1:11:09Um I'm [ __ ] with the I want to see
1:11:11this Toven and them [ __ ] everyone's
1:11:12talking about it. I want to see it.
1:11:14>> I I hear about it. I want to see it. I
1:11:15want to smoke it.
1:11:16>> from there's the homie Shane in LA has
1:11:19Maven Genetics. Oh, yeah. That he got
1:11:21fire. Yep.
1:11:22>> He's got he
1:11:23>> The the thing about me, bro, I love
1:11:24weed. So, I've never hate on anyone in
1:11:26the weed space cuz when I go around the
1:11:27world, my favorite thing about touring
1:11:29is getting different weed in different
1:11:30markets. So, shout out to everyone that
1:11:31gives me jars. I love that [ __ ] I smell
1:11:33it. I smoke it if it's good. I enjoy it.
1:11:35But yeah, shout out to Preferred
1:11:36Gardens. They're probably one of my
1:11:37favorites right
1:11:37>> Preferred Gardens, there it is. Listen,
1:11:39B-Real, I appreciate you hanging out and
1:11:40making time. Oh, you know what I wanted
1:11:43to ask you that slipped because we moved
1:11:45on.
1:11:47How cool was it to go on this tour and
1:11:50just have the people show up for you
1:11:52nationwide?
1:11:52>> I know it was a struggle of a tour cuz
1:11:54you were in a you were hurting. You were
1:11:55in a wheelchair.
1:11:56>> in a wheelchair. It was [ __ ] middle
1:11:57of winter. It's probably the worst time
1:11:58ever to go out.
1:11:59>> it was rough, but it it still has to Is
1:12:02it fuel to go out there and there's all
1:12:04these people who are coming to see you?
1:12:06The combination of the tour and the book
1:12:08is like I'm not going nowhere. [ __ ]
1:12:09that. I'm not tapping out of [ __ ]
1:12:10because people really love what we done
1:12:12and they love what
1:12:13>> these people out here with these tattoos
1:12:15and Man, shit's real, brother.
1:12:16The support the support is still there
1:12:18after 20 [ __ ] years of making music.
1:12:20I've been making music for 20 years and
1:12:22not a lot of people can say they can
1:12:23still tour after 20 years.
1:12:24>> Yeah. Now, I I would say like that's the
1:12:26one thing, man, like no matter what like
1:12:28when when you do these things where you
1:12:30show up and like whether it's a opening
1:12:32a store,
1:12:34it's got to be just
1:12:36a certain type of fuel not most people
1:12:38won't [clears throat] ever feel to be
1:12:39People got a babysitter tonight to see
1:12:42me.
1:12:42>> Entrepreneurs out there, musicians out
1:12:45there, don't be jaded by the internet.
1:12:46People will talk [ __ ] online all the
1:12:47time cuz it's easy, but you pull up
1:12:49outside and see that there's love on the
1:12:50world. It's a different kind of feeling
1:12:52out there. There's a guy in Tucson I
1:12:54wanted to shout out who has your face
1:12:56and your logo on his belly. That's a
1:12:59great tattoo. You know that guy.
1:13:01>> Yeah, I know that guy. I want I want I
1:13:03want to smoke one with that guy. Where
1:13:04is that guy at?
1:13:04>> to pop I was
1:13:06Cyrus, when you edit this, I I I think I
1:13:08have a picture with him on my Instagram.
1:13:10Let's Shout out to that guy. This guy
1:13:12right here needs a [ __ ] needs a pound
1:13:14of our finest cheeba.
1:13:16For sure. Hey, man, I appreciate you,
1:13:17brother. Good [ __ ] bro.
1:13:19>> of you.
1:13:20And uh you know, I'm proud of your
1:13:21resilience and I'm I'm just proud of I'm
1:13:23I'm just proud to know you, dog.
1:13:25>> Good [ __ ] bro. I'm I was juiced about
1:13:26coming by here this morning.
1:13:28>> My dog. My guy. Boom. Hey, we got to
1:13:30wrap up this interview. Another one
1:13:31presented by Hard Day, baby. You already
1:13:33know what it is.
1:13:34Shout out to Hard Day for presenting
1:13:36another episode of the Bootleg Kev
1:13:37podcast. Don't forget when you're in
1:13:38Vegas, you getting that taxi, you
1:13:40getting that Uber, say take me to Hard
1:13:41Day, the number one cannabis dispensary
1:13:44in the world. Premium selection of the
1:13:46craziest gas you could ever ask for. And
1:13:49then they break down all what all the
1:13:50turps mean. It's incredible. Go to Hard
1:13:52Day _ Las Vegas. Shoot them a follow.
1:13:55And when you're in Las Vegas, make sure
1:13:56you shoot them a visit.

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