Beginners Guide To AI Dropshipping (5+ Hour FREE Course) — Transcript
Full transcript
- 0:00This is going to be a complete guide on
- 0:02how to start AI drop shipping from
- 0:04scratch as an absolute beginner. So, if
- 0:06you're brand new, this is going to be
- 0:08everything you need to get on the right
- 0:10track and build a profitable store this
- 0:12year. If you don't already know who I
- 0:14am, my name is Jordan Welch and I went
- 0:16from a broke college kid with $30,000 in
- 0:20debt to making millions of dollars with
- 0:22e-commerce over the last 10 years. and
- 0:25I've documented this entire journey on
- 0:28YouTube all the way back since 2017.
- 0:31Through that process, I've made hundreds
- 0:33of videos about drop shipping and helped
- 0:36more people than anyone in the world
- 0:39start selling products online. But I've
- 0:41never consolidated my over 10 years into
- 0:45one singular piece of content. So that's
- 0:48what I want to do today. I'm making this
- 0:50video for the younger version of myself,
- 0:52the 18-year-old that had no idea what he
- 0:55was doing, that was buying all these
- 0:57programs, watching all these different
- 0:59videos, trying to piece together this
- 1:01complicated puzzle of e-commerce. I want
- 1:03to create a simple stepbystep formula
- 1:07and demonstrate it live for you guys so
- 1:10you could have it all in one place. In
- 1:12this video, I'm going to explain to you
- 1:13what AI drop shipping is. We're going to
- 1:16find a product together live. We're
- 1:18gonna build a store together. We're
- 1:20gonna launch some ads for that store and
- 1:22I'm gonna get my first sale with you on
- 1:25this video and you'll be able to follow
- 1:27along click by click along every single
- 1:30step of the way. I want to make this
- 1:32video better than the multi,000 paid
- 1:34courses out there because I care about
- 1:36you guys and I want to see you win this
- 1:38year. This video has taken me months of
- 1:41preparation and weeks of production, but
- 1:43I want to put this out there as my gift
- 1:45to you guys as my community. So without
- 1:47further ado, let's get started with the
- 1:50absolute basics. The first thing you
- 1:53need to understand is what drop shipping
- 1:56actually is because 99% of people get it
- 1:59completely wrong. So the truth of the
- 2:01matter is when most people hear the word
- 2:03drop shipping, they get a bad taste in
- 2:05their mouth. They think about a business
- 2:06model where you are selling cheap crap
- 2:08from China that's going to take weeks to
- 2:10arrive and end up with a bunch of angry
- 2:13customers. They think this is a business
- 2:14model that is extremely saturated and
- 2:17has been around for forever and simply
- 2:19doesn't work anymore. But these things
- 2:21are simply not true. The first thing
- 2:24that you need to understand is that
- 2:26dropshipping is simply a fulfillment
- 2:29method. All that drop shipping means is
- 2:32that we are getting our products shipped
- 2:35directly from the supplier to our
- 2:38customer. This means that we are not
- 2:41going to be holding inventory for our
- 2:44products. We make a sale on our store
- 2:47and our supplier ships the product
- 2:49directly to our customer. By definition,
- 2:52that is all that drop shipping means.
- 2:54The actual business model that we're
- 2:56doing is called e-commerce. That means
- 2:58we're going to be selling products
- 3:00online to people all around the world.
- 3:02We're using drop shipping as our way to
- 3:04fulfill orders on our ecommerce stores.
- 3:07Now, I don't know if you guys have been
- 3:08sleeping under a rock or something, but
- 3:11e-commerce is the biggest opportunity in
- 3:14the world right now. In 2025 alone,
- 3:16Shopify processed over $378
- 3:20billion in sales on their platform,
- 3:22which is almost a 30% increase from the
- 3:25previous year. More people are buying
- 3:28products online than ever before.
- 3:30E-commerce as a business model will
- 3:33never die. But I'll tell you what is
- 3:35dying and what we simply don't do
- 3:36anymore. Drop shipping products directly
- 3:39from cheap companies like AliExpress,
- 3:42selling Chinese garbage, giving a poor
- 3:45experience to our customers, and
- 3:47building an unsustainable business just
- 3:49so we can put some money in our pocket.
- 3:51A couple bad drop shippers over the
- 3:53years ran their business in this way,
- 3:55and it put a stain on the entire
- 3:58industry. But that is not how we're
- 4:00going to be building our business in
- 4:01this video. And that is not how I made
- 4:03my millions of dollars using that broken
- 4:06method. When most people hear the word
- 4:07drop shipping, this is the type of store
- 4:10that comes to their mind. This extremely
- 4:13scammy looking, outdated store selling a
- 4:17product that makes an extreme promise
- 4:19that it probably doesn't even deliver
- 4:21on. Using fake doctors, all types of
- 4:25crazy and outrageous claims, disgusting
- 4:28marketing. When people hear
- 4:30dropshipping, this is the type of store
- 4:33that comes to their mind. And hey, maybe
- 4:3610 plus years ago, this type of generic
- 4:39looking store selling these scammy
- 4:41products would have put some money in
- 4:43your pocket. But in 2026, and 2027, if
- 4:47you try to do something like this, you
- 4:49are completely cooked. What I'm going to
- 4:51be teaching you guys how to build is
- 4:53something more along the lines of this.
- 4:56This is a completely AI built store.
- 5:00These images are generated with AI. This
- 5:03logo is generated with AI. Half the
- 5:06people on this website are not even real
- 5:09people. These are AI generated people
- 5:12and videos. But when you come to this
- 5:14website, it looks authentic. It looks
- 5:16real. It looks trustworthy. You would
- 5:19proudly show a website like this to your
- 5:21friends and family and claim it as your
- 5:23own. You now have the opportunity to
- 5:26build a brand that looks like it's been
- 5:28in business for 10 plus years in a
- 5:31couple hours thanks to the introduction
- 5:34of AI. So, this is a much better example
- 5:37of what you can expect to build when
- 5:39doing one of these AI drop shipping
- 5:41stores. A high quality brand selling
- 5:44good products, providing value to the
- 5:46world, and something that you can
- 5:48actually scale. If we look at the
- 5:50statistics of this website, you can see
- 5:52they're getting 56,000
- 5:54monthly visitors every single month. So
- 5:58listen, if just 2% of those people make
- 6:03a purchase on this website, that's,00
- 6:06purchases every single month. And if we
- 6:09multiply that by their cheapest product
- 6:12at $24.99, these people are making over
- 6:16$25,000 a month in revenue on the low
- 6:20end. The beautiful thing about these
- 6:22stores is that they don't usually get
- 6:24only 2% of people to buy. Sometimes we
- 6:26get four, five, 6% of people to buy. And
- 6:30we don't just sell the cheapest one, we
- 6:32sell the expensive ones as well. I would
- 6:35estimate that this business right now is
- 6:37doing close to $100,000 a month. And I'm
- 6:40going to show you how to replicate it
- 6:41live on this video. And I'm not just
- 6:43going to show you. I'm actually going to
- 6:45do the first step for you right now for
- 6:48free. So the first thing we're going to
- 6:49do is use AI to build our store for us.
- 6:53This is a tool called Build Your Store,
- 6:56and I've been partnered with them for
- 6:58many years. They are the best AI store
- 7:01builder in the game and they're going to
- 7:03help you get a store up and running in
- 7:06under five minutes. Now, if you guys
- 7:08want to follow along, click the link in
- 7:10the description below this video and
- 7:12let's take the first step and start
- 7:14setting up your online store. So, the
- 7:16first thing you need to do is click
- 7:18right here on build my free store. After
- 7:20you do that, it's going to ask you for
- 7:22your full name. So, I'm Jordan. And then
- 7:24it's going to ask you for an email
- 7:28and a password.
- 7:31Once you do that, make sure to click
- 7:33right here and sign up.
- 7:36It's going to ask you how did you hear
- 7:38about us? For now, we can just go ahead
- 7:40and skip this.
- 7:43Then it's going to give us the
- 7:44opportunity to select a niche to sell
- 7:46in. You could choose whatever you are
- 7:49most interested in. We're going to do
- 7:50much more research later in this video
- 7:52and find an exact product to sell, but
- 7:55for now, I want to choose something
- 7:56broad like home and garden. I've had a
- 7:59ton of success in this industry, and
- 8:01almost any product can be categorized
- 8:03within this space. So, let's just go
- 8:04ahead and do home and garden. And if
- 8:06you're not sure, you can just click that
- 8:07as well. So, we're going to click done
- 8:09here. Then, it's going to ask us to
- 8:11select some banners for our homepage. We
- 8:13could just select two of our favorite
- 8:15images here. I'm going to go with this
- 8:17one and this one. It doesn't really
- 8:20matter that much. Just pick your
- 8:21personal favorites. We just want to find
- 8:23pictures that are clean and simple. So,
- 8:25we'll go with these two. Click done. And
- 8:28just like that, your store is ready to
- 8:30go. All you have to do is click right
- 8:32here where it says claim my store. It's
- 8:35going to load up and then it's going to
- 8:37take you directly to Shopify where you
- 8:39can click claim store. They are the only
- 8:42tool in the world that has a direct
- 8:44integration with Shopify like this. So,
- 8:47if that shows you anything about how
- 8:49legit they are, I don't know what else
- 8:50will. After you've done that, it's going
- 8:52to take you back to this page where you
- 8:54can click right here to activate your
- 8:56store. Now, listen, they are going to
- 8:59build the store for you for free. The
- 9:02only thing you have to pay for is your
- 9:05Shopify plan, but Shopify has a
- 9:08promotion where you only pay $1 a month
- 9:11for the first three months of your
- 9:13subscription. So, this literally costs
- 9:15you next to nothing. and you're going to
- 9:17get a really nice AI store instantly
- 9:20delivered to you. And also, just to be
- 9:22completely transparent, I do get a
- 9:25little bit of kickback from Shopify for
- 9:28every single person that I get to sign
- 9:30up for their platform. But keep in mind,
- 9:33guys, this is a multi-hour free course
- 9:36that I'm taking my time to create for
- 9:38you guys. But it's because of these
- 9:41partners that these things are possible.
- 9:43So, I just want to put all my cards on
- 9:44the table and be super transparent with
- 9:46you guys. But anyways, now you guys can
- 9:48plug in your card number to Shopify, get
- 9:50this plan, and then we will have our
- 9:52store almost ready to go. All right, so
- 9:55now we've got our Shopify subscription.
- 9:58We can go back to the website and then
- 10:01click on I'm done. It's going to
- 10:03instantly install the AI store into our
- 10:06Shopify account. Once that's done, it's
- 10:09going to give us a couple more options
- 10:11like signing up for AutoDS. We are going
- 10:14to do this, but we don't need to do this
- 10:16right now. So, you can just click
- 10:17register and click on done. And as
- 10:19another gift to you guys, once you build
- 10:22your store with this platform, we're
- 10:24giving all of my subscribers the
- 10:26opportunity to get on a strategy call
- 10:28with a member of my team. They'll answer
- 10:30whatever questions you have, show you a
- 10:31little bit more about this business
- 10:33model, and give you that one-on-one
- 10:34support that you wouldn't be able to get
- 10:36from a video like this. And again, it's
- 10:38free. So to do that, you can just click
- 10:40this button right here. You can answer a
- 10:42couple questions on this website and
- 10:44then it will give you the instant
- 10:46opportunity to book a call with a member
- 10:48of my team. Okay. So now our Shopify
- 10:50store is officially live. We can click
- 10:52this button right here and it's going to
- 10:54take us to our waiting list page. And if
- 10:57we go back to our store and we click on
- 11:00online store right here, we'll be able
- 11:02to take a peek at what the AI actually
- 11:05created. So, let's go ahead and click on
- 11:07preview. And look, as you guys can see,
- 11:09in five minutes, we have a super clean
- 11:12store built 100% by AI. It has the
- 11:15banner images that we selected. It has
- 11:17some good copy. It has a logo. It's got
- 11:20nice elements on the homepage. It's got
- 11:21a bunch of products. And remember, other
- 11:23than the Shopify plan, this was 100%
- 11:26free to generate. This is not a perfect
- 11:28store that we're going to be able to
- 11:29start running ads to today and start
- 11:31printing money, but this is the ultimate
- 11:34foundation for us to build upon within
- 11:37this video so we can get to the point
- 11:39where we have a really amazing store
- 11:41that we can start scaling. To be honest,
- 11:43back in the day when I first started
- 11:45this, for me to get a store to this
- 11:48level, it would have taken me three to
- 11:50four hours of work. And I have a lot of
- 11:52experience with designing websites. So
- 11:54for a complete beginner, this might have
- 11:56been days of work to get it to this
- 11:57level. So yeah, congrats on taking the
- 12:00first step if you've been following
- 12:02along. Now you have an AI store of your
- 12:04own and we have the perfect foundation
- 12:06to start building on. The next thing
- 12:08that I want to discuss is the game plan,
- 12:11the big picture. I want to explain to
- 12:14you how we're going to turn this simple
- 12:16AI store into a business that is making
- 12:19hundreds of dollars a day in profit.
- 12:21This is something that I've done time
- 12:23and time again. But to understand where
- 12:26we're going, you need to know how we're
- 12:28going to get there. So, let me take some
- 12:30time now to explain the full blueprint.
- 12:33So, I don't want to get too far ahead of
- 12:34myself, but I want to give you the
- 12:37bigger picture. I want to share with you
- 12:39the full blueprint on how I took a
- 12:41little drop shipping store that I
- 12:43started with just a couple hundred to
- 12:45pass $2 million in sales and grew that
- 12:48business to the point where it actually
- 12:50got acquired. I want you to understand
- 12:52the bigger picture and then we're going
- 12:54to go through each step individually
- 12:56live inside of this video. Step number
- 12:59one is creating a testing store. That is
- 13:02exactly what we just did right now. A
- 13:04testing store is a broad niche store in
- 13:08an industry like home and garden, pets,
- 13:10fashion where it allows you to launch a
- 13:14wide variety of products. [music] A big
- 13:16mistake that most people make in the
- 13:18beginning of their journey is they build
- 13:20a store around one individual product,
- 13:23but then that product doesn't work and
- 13:24they have to restart the entire journey
- 13:26from scratch. Step number one is to
- 13:28build a broad testing store in an
- 13:31industry that is booming so we can
- 13:33launch as many products as we need to
- 13:35find one that works. The second step is
- 13:38for us to find one of those products.
- 13:40And that's what we're going to do
- 13:41together live in just a couple of
- 13:43minutes. There's many different ways to
- 13:45do this, but I've got product research
- 13:47down to a science. Once we find a
- 13:49product that hits on all my criteria, we
- 13:52want to create some AI generated ads.
- 13:55Creating ads used to be extremely
- 13:57complicated and cost a ton of money, but
- 14:00now you're able to do it relatively
- 14:02simply with AI. Step number four is we
- 14:04are going to launch those ads on
- 14:07Facebook. I know there are people that
- 14:09promote organic dropshipping where you
- 14:11can just make videos on Tik Tok and sell
- 14:14products. But after over 10 years in
- 14:16this game, I promise you, learning how
- 14:19to run paid ads is the skill that has
- 14:22made me a multi-millionaire in my 20s.
- 14:24Learning how to run ads is the single
- 14:27greatest skill you can learn in the
- 14:29modern era. And I'm going to simplify
- 14:31the whole thing for you. And I'm not
- 14:33going to make you spend thousands of
- 14:35dollars on ads. I'm actually going to
- 14:37show you in this video how to launch
- 14:38your first ad with less than $30 budget.
- 14:42And after you launch those ads, we are
- 14:45going to be able to see if your product
- 14:47is a winner or a loser. And at that
- 14:50point, one of two things is going to
- 14:52happen. You're either going to be able
- 14:54to scale that product, put more money
- 14:56into ads, and grow it into a successful
- 14:59business, or you're going to have to get
- 15:01back to the drawing board, figure out
- 15:03what went wrong, and restart the process
- 15:05of searching for a new product. Often
- 15:07times what happens as a beginner is that
- 15:09your first couple of products are not
- 15:11going to be successful. So this process
- 15:14is something that we call testing.
- 15:17You're going to hear me use this word
- 15:18testing a lot throughout this video. We
- 15:21are in the [music] testing phase of our
- 15:23business from day one. And then once we
- 15:25find something that is working, a
- 15:28product that is getting sales, we can
- 15:29enter the scaling [music] phase and
- 15:31actually turn it into a sustainable
- 15:33brand. And that's when things get
- 15:35extremely exciting because you can use
- 15:37AI agents to automate your store. You
- 15:40can actually reinvest, start buying some
- 15:43products in bulk, putting your logo on
- 15:45them, and building a real brand. And you
- 15:48can use your profits to build a team
- 15:50that help you run and scale your
- 15:52business. Now, I'm probably getting way
- 15:54too far ahead of myself, but I just want
- 15:56to give you guys a path so you can
- 15:58understand how big this can actually
- 16:00get. This doesn't have to be just some
- 16:02little side hustle. You can turn this
- 16:05into a real business just like I did.
- 16:07And once you get it to that point, it is
- 16:10absolutely insane. I remember with my
- 16:12last brand, we were consistently doing
- 16:15$5 to $10,000 every single day on
- 16:19autopilot [music] with the systems that
- 16:20I put in place. From this, I was
- 16:22comfortably bringing home over $1,000 a
- 16:26day in profit without barely working
- 16:29more than an hour a day on this
- 16:30business. And that's on the extreme low
- 16:32end compared to the brands that I'm
- 16:34involved with today. This is a brand
- 16:36that I recently became a partner in that
- 16:38is currently doing over $10 million a
- 16:42year. We have fully customized products.
- 16:44We have collaborations with some of the
- 16:46biggest companies in the world like Eve
- 16:48St. Laurent and Pasha. And I'm just
- 16:50showing this to really give you an idea
- 16:52of how big these things can get. I know
- 16:54there's a lot of other opportunities out
- 16:56there in the world today, you know, like
- 16:59day trading, which in my opinion is
- 17:01literally like gambling, Amazon, FBA,
- 17:04which I don't know if you looked into
- 17:05it, but you have to literally spend
- 17:07thousands of dollars on products to get
- 17:09started with that, or running an agency,
- 17:11which requires you to be on the phone
- 17:13literally all day. Once you get an
- 17:15agency to start making some real money,
- 17:17you basically just have a glorified
- 17:19nine-to-five. For me and the lifestyle
- 17:21that I want, e-commerce is the best
- 17:23business model in the world because it
- 17:25requires a lot of upfront setup. But
- 17:28once your store is up and going, once
- 17:30you are getting sales consistently, this
- 17:33business can be pretty hands-off. And
- 17:35through the process, you get to build a
- 17:37real asset that you could eventually
- 17:39sell and get acquired just like how I
- 17:40did. Okay, but yeah, I'm getting a
- 17:42little too far ahead of myself. Let's
- 17:44focus on what's in front of us right
- 17:47now. We've got ourselves a testing
- 17:49store. The next thing we need to do is
- 17:52find a winning product. So, look, I'm a
- 17:55very visual learner, and for me to
- 17:57understand things, I need to see them
- 17:58firsthand. So, I want to explain this to
- 18:00you by showing you two examples of bad
- 18:04products, the type of things that you
- 18:06should never sell, and great products.
- 18:09Most people have no idea what a great
- 18:10drop shipping product looks like. So, we
- 18:12need to see this firsthand. In my many
- 18:15years of coaching and working with
- 18:17beginners, this is a product that comes
- 18:19up again and again. It is a mandolin
- 18:22slicer for the kitchen. And at first
- 18:25glance, you might see something like
- 18:27this and say, "Wow, this is a great
- 18:28product to drop ship for kitchen lovers,
- 18:30for cooks, people that are always making
- 18:32stuff. This could be a good product to
- 18:34sell for that market." You would be
- 18:36absolutely wrong if you thought that
- 18:38this product is completely cooked and
- 18:39this product would never work in a
- 18:41million years. We're going to go over
- 18:42all the criteria of a winning product in
- 18:45just a second, but this validates one of
- 18:47my biggest rules of them all and it's
- 18:49that this is not a new solution. You
- 18:52know, the way that we're running this
- 18:54business is doing something called
- 18:56direct response marketing. We are
- 18:58putting our products in front of people
- 19:00that have never heard of our brands
- 19:02before in their life. So if they see a
- 19:05product that they have been seeing for
- 19:06the last couple years on TV commercials,
- 19:09on Instagram, on Tik Tok, the chances of
- 19:12them buying it are extremely slim. We
- 19:15really want to try to find new solutions
- 19:19to longlasting problems. Problems that
- 19:22have been around for many years,
- 19:23problems that are causing massive pain
- 19:26points in people's lives. We want to
- 19:28bring solutions to those problems that
- 19:30they might not have seen before. So, if
- 19:32I'm an avid chef and I'm spending a lot
- 19:34of time in the kitchen, I promise you
- 19:35I've seen this product before. Let me
- 19:37show you something comparatively so you
- 19:39can see what an example of a good
- 19:40product might actually look like. Okay,
- 19:42so this is a skin brightening cream.
- 19:46Essentially, it is for women who have
- 19:48dark spots under their arms and under
- 19:51their necks and on their private areas.
- 19:54This is an extreme pain point, an
- 19:58extreme insecurity for women all around
- 20:01the world. What they've done here with
- 20:03this drop shipping store is they've
- 20:05presented a somewhat new solution to
- 20:08this problem that has been around for
- 20:11thousands of years. They're not the
- 20:12first ones to ever invent a skin
- 20:15brightening cream. No. But they're
- 20:17presenting a new solution. It is all
- 20:20natural. It has a applicator built in
- 20:24and it's something that is using a new
- 20:27formula of ingredients that the customer
- 20:29might not have seen before. The point is
- 20:32this product is solving a massive pain
- 20:36point for a specific group of people and
- 20:40it's doing it in a new and unique way.
- 20:43That is the single most important thing
- 20:46that you need to identify when looking
- 20:48for a great product to sell. because I
- 20:51could go through and teach you all of my
- 20:53product research strategies, but if you
- 20:55don't know what you're looking for, it
- 20:57doesn't even matter. You'll be
- 20:58completely cooked. So, this is a great
- 21:01example of a product. And if we click
- 21:03here on this extension and see they're
- 21:06running 29 active ads, which means right
- 21:09now they're spending thousands of
- 21:11dollars a day profitably on Facebook. If
- 21:13I had to guess, I would assume this
- 21:15business is doing around $150 to
- 21:18$200,000 a month in revenue. Okay,
- 21:21here's another example of a bad product.
- 21:23For whatever reason, I see a ton of
- 21:25beginners getting into the space and
- 21:27trying to sell pillows. This is another
- 21:29product that is extremely unlikely to
- 21:31work. And if you've been paying
- 21:33attention, you know, one of the main
- 21:35reasons why it wouldn't work is that
- 21:36they've already seen pillows. They've
- 21:38seen tempropedic. They've seen all these
- 21:40different cervical neck designs. they've
- 21:42seen this product before. It's not going
- 21:44to get their attention or stop their
- 21:46scroll and make them buy. But the other
- 21:49problem with this product is that it's
- 21:51something that is easily available in
- 21:54stores. When we're finding products to
- 21:56drop ship, we want to make sure we are
- 21:59not finding products that people can go
- 22:01buy in the regular stores like Walmart
- 22:03and Target. The reason is we want them
- 22:06to have this feeling of, "Oh my gosh, if
- 22:09I don't buy this product right this very
- 22:12second, I don't know if I'm going to get
- 22:14the opportunity to buy it again." And we
- 22:17can exaggerate that feeling by having a
- 22:20sale on our website, by including free
- 22:23gifts with our order, making them feel
- 22:25like they need to buy this thing right
- 22:27now or they're going to miss out on
- 22:28something spectacular. And that's the
- 22:30thing, like, yeah, you could make money
- 22:32selling pillows. I'm not doubting that.
- 22:34But the big problem here is that they're
- 22:36not going to have this sense of urgency
- 22:38to purchase because deep down in their
- 22:40mind, they know they can pull up to
- 22:42Target any day of the week and find a
- 22:44nice cooling pillow with a cervical neck
- 22:46support. It's not something that they're
- 22:48not going to be able to find everywhere
- 22:50else. So, in comparison, let's take a
- 22:53look at another great product. This is a
- 22:56collagen sheet for women that have scars
- 23:00and wrinkles. And essentially, it's like
- 23:02a band-aid that you put on your spots,
- 23:05like your scars and stuff, and it helps
- 23:08deteriorate them over a long period of
- 23:10time. Obviously, it's not some miracle
- 23:13drug, but it's going to help get results
- 23:15for these people for this very painful
- 23:18problem over time. Now, if you go into
- 23:21Walgreens today or any pharmacy, I'm
- 23:25sure you're going to be able to find
- 23:26some sort of solution for wrinkles and
- 23:29scars. But maybe it's just me, but I
- 23:31haven't seen a ton of these um silicone
- 23:34collagen sheets out there in the market
- 23:37today. I mean, it's something that has
- 23:40already been solved. There are
- 23:42solutions, but this is a new solution.
- 23:45Remember, that's the big thing to take
- 23:46away from this section of the video is
- 23:48that we want to find painful problems
- 23:51that have been around for forever.
- 23:53Insecurity, wrinkles, these sort of
- 23:55things that people are losing sleep over
- 23:58at the end of the day. and we want to
- 23:59find new solutions to fix those problems
- 24:03in an innovative way. And this is
- 24:05another great example of a store that is
- 24:07doing that. On the topic of what I was
- 24:09talking about before, that sort of
- 24:11feeling that we want them to buy the
- 24:13product right now, this captured it
- 24:15perfectly. They have a great discount.
- 24:18Their sale is ending very soon. They
- 24:20give you a bonus where you can get
- 24:22things for cheaper and get free
- 24:24shipping. This feeling of urgency is all
- 24:26the way there on this website. And this
- 24:29website is doing extremely well. The
- 24:31other website had around 200 active ads
- 24:33and I estimated that they were doing
- 24:35around $150,000 a month. Well, this one
- 24:38has over 1,000 active ads. These guys
- 24:42have to be doing hundreds of thousands
- 24:44of dollars a month with this simple
- 24:46product. And if you really think about
- 24:48it, it's quite simple. There's a massive
- 24:50market of women out there, probably
- 24:52within the hundreds of millions, that
- 24:55are insecure about their wrinkles or
- 24:56scars from the past. This is a solution
- 24:59to that problem. Even if we just sold
- 25:021,000 of those women this product every
- 25:04single month, we would have a wildly
- 25:07successful business. And it can scale
- 25:09way past that. So, we want to find these
- 25:12markets that are huge, that have
- 25:14millions of people within them, and we
- 25:16want to find solutions to their problem.
- 25:18So, now that you have a visual of what a
- 25:21good and a bad product looks like, let
- 25:23me give you my five criterias of a
- 25:26winning product. If you haven't been
- 25:28taking notes yet, make sure to get your
- 25:29notepad out and write this down because
- 25:31this is crucial information. The first
- 25:33thing we're going to look for is if the
- 25:34product is trending and actually making
- 25:36sales right now. I have a software that
- 25:39we can use to do this that's going to
- 25:41show you guys the exact amount of money
- 25:42these products are making. But, it's
- 25:44crucial that we find products that are
- 25:46already trending. We do not want to
- 25:49reinvent the wheel as a beginner. This
- 25:51is the hugest mistake that I see people
- 25:54make when they first get into this
- 25:55space. I remember very early on in my
- 25:58journey when I started this back in
- 26:002017. I had a couple months where I was
- 26:03struggling so freaking hard trying to
- 26:06get a product off the ground. I
- 26:08literally spent through all the money I
- 26:10had saved up almost $1,000 on Facebook
- 26:14ads testing a bunch of products and
- 26:16nothing was hitting. Maybe I got a sale
- 26:18here or there, but I could not get
- 26:20anything to be profitable. And the
- 26:21reason for this and the problem that I
- 26:24was running into was that I was trying
- 26:26to come up with my own product ideas.
- 26:29Like I would do research and I would go
- 26:31to the stores and I would see what was
- 26:33on the shelves and I would try to just
- 26:34come up with ideas from my own brain on
- 26:36what I thought were good products to
- 26:38sell. The big shift that I had came from
- 26:40speaking to one of my friends/mentors at
- 26:43the time that was doing a couple hundred
- 26:45a day in sales. And he told me straight
- 26:47up, "Bro, stop coming up with your own
- 26:49ideas. Just find the stuff that's
- 26:50already selling and replicate that." And
- 26:52my initial brain was like, "No, like
- 26:55that's wrong. I need to have my own
- 26:57ideas. I need to be an innovator. this
- 26:59that whatever. He's like, "Bro, most of
- 27:01the major businesses in the world are
- 27:03not innovators." In fact, he gave me the
- 27:05example of the iPhone. This company is
- 27:08literally taking all the best features
- 27:09from the other phones in the world and
- 27:11combining them into one device, and they
- 27:13get all the credit for it because they
- 27:15do it better than anybody else. It's not
- 27:17your job to become an innovator. It's
- 27:19not your job to become an inventor. It's
- 27:22your job to do the research and find the
- 27:24things that people are already
- 27:26purchasing. Furthermore, this makes your
- 27:27journey 10 times easier because, as we
- 27:30saw, when we have a competitor that's
- 27:32actively running a product like this, we
- 27:34can easily see how much to sell it for.
- 27:37We can see what type of offers to run.
- 27:40We can see what type of messaging is
- 27:42getting people to buy. We have somebody
- 27:44to model off of when we find the
- 27:46products that are already trending. The
- 27:48second thing, which we already discussed
- 27:49a bit, but I want to talk about some
- 27:51more, is finding new slash unique
- 27:54mechanisms. being early to new trends
- 27:57and new ways to solve these problems
- 28:00that have been around for generations.
- 28:02Remember, we want people to come to our
- 28:04store and feel like this is something
- 28:05that they haven't seen before that's
- 28:07going to fix a problem that they've been
- 28:08dealing with for a long time. It doesn't
- 28:10take much for something to be considered
- 28:12a new or unique mechanism. It can be as
- 28:15simple as just one other ingredient. Or
- 28:18it can get as complicated as taking a
- 28:20product that's being sold to one market
- 28:22and completely bringing it over to
- 28:23another. like we could take those
- 28:25silicone scar band-aids and we could
- 28:27sell them for people with cellulite or
- 28:29birtharks and to that market that is
- 28:32going to be a completely new solution to
- 28:34the problem that they've been having.
- 28:36This will click in your brain more as
- 28:37you see me do this live but this is the
- 28:40second piece of the puzzle. We need to
- 28:41find new and unique mechanisms to
- 28:44problems that have been around for a
- 28:46long time. Third, the product actually
- 28:48has to solve a real painful problem for
- 28:52them. Now, there's a lot of problems
- 28:54that we deal with on a day-to-day basis,
- 28:56okay? Sometimes we're not able to undo
- 28:59the lace on our shoe because it's stuck.
- 29:01There are little problems like that, but
- 29:03then there are real problems that people
- 29:05deal with every single day. And a lot of
- 29:08the biggest problems in our life can
- 29:10simply be boiled down into three
- 29:12categories. Looks, health, and money.
- 29:1599% of people's problems resolve usually
- 29:19in these three categories. We want to
- 29:21find products that solve problems in
- 29:24these big areas in people's lives. I
- 29:26guess I would also add the health of
- 29:29people's children, family members, or
- 29:31pets. That is also extremely important.
- 29:34And people will literally go into
- 29:36poverty to save their pet if he's sick.
- 29:38But the point I'm trying to make here is
- 29:40that we don't want to sell toys and
- 29:42gimmicks and electronics and gadgets. We
- 29:45want to hit people where it hurts. We
- 29:47want to hit people in these painful
- 29:49moments where they are looking for a
- 29:51solution and provide that solution to
- 29:53them. That's how you really get sales.
- 29:56That's how you get people to make
- 29:57purchases online. And you might say it's
- 30:00kind of evil, but that's just marketing.
- 30:01And we're giving people real solutions
- 30:03to these problems that they have. So
- 30:05yeah, we want to make sure we are
- 30:07selling products that solve real painful
- 30:09problems in people's lives. That is the
- 30:12key. The more painful the better. I
- 30:14mean, shoot, look at how successful
- 30:17Ompic has been and all these GLP1
- 30:20products that promise weight loss.
- 30:23Literally has minted billionaires from
- 30:26selling these simple solutions that help
- 30:29people with this huge insecurity of
- 30:31their weight. We need to find spaces
- 30:33like this where there is a lot of demand
- 30:35and we need to sell products that fix
- 30:36those problems. The fourth thing is that
- 30:38we want to try to find products that
- 30:40have a strong wow factor. meaning that
- 30:43these products look good on video. These
- 30:46products stop people's scroll and get
- 30:48their attention. This one that I showed
- 30:50you guys before is kind of the perfect
- 30:52example of that because the product
- 30:55itself is kind of a bit graphic. You can
- 30:58show this sort of painful insecurity of
- 31:00these dark underarms and you can show
- 31:02how your product actually solves that
- 31:04problem. You can demonstrate that on a
- 31:06video and it can get people to stop
- 31:08their scroll. this image on an Instagram
- 31:11feed would get somebody to stop their
- 31:13scroll because it's a little, you know,
- 31:15it's kind of it's not the best looking
- 31:16image in the world. It would be like,
- 31:18"Oh, I don't want to see that." And then
- 31:20they present their solution to the
- 31:21problem. This is the type of stuff that
- 31:23we need to use on our products to get
- 31:25people's attention. We need to find
- 31:27products that are able to hook people,
- 31:30stop their scroll, and get their
- 31:31attention. When we're trying to sell
- 31:33stuff like this, nobody's going to stop
- 31:36scrolling when they see a girl laying
- 31:37her head on a pillow and some ice cubes.
- 31:40We want to try to find products that
- 31:41catch people's attention while they're
- 31:43scrolling. Here's another one that I had
- 31:45pulled up. It's a new design of a travel
- 31:48cushion. And it just catches your
- 31:50attention cuz you're like, "Oh, okay.
- 31:51What is that? It's a it's a inflatable
- 31:54cushion. Let me see." And then you see
- 31:56the mechanism behind it and then
- 31:58potentially you go and make a purchase.
- 31:59Wow factor is super important. We got to
- 32:01find products that can get people's
- 32:03attention because it is very scarce
- 32:05online. There's a million different
- 32:07videos trying to pull them away. It is
- 32:09the literal endless pit of dopamine. So,
- 32:11our product has to have some level of
- 32:12wow factor to get them to stop scrolling
- 32:15and check it out. And the last thing I
- 32:16like to look at is if we can sell the
- 32:19product for at least three times the
- 32:21cost it requires us to fulfill it from
- 32:23the supplier. So, if the product cost me
- 32:26$5 per order, I want to make sure that I
- 32:28can at least sell that product for $15,
- 32:31ideally way more, but we have to be at
- 32:34at least 3x the cost of our product. So,
- 32:36these are my five criterias of a winning
- 32:39product. Make sure you jot these down
- 32:41because it's going to help you a lot
- 32:43once we start doing some live product
- 32:44research so you can back test your
- 32:46products and make sure that they hit all
- 32:48that criteria. If a product is missing
- 32:51even one of these criterias, it's not
- 32:54good enough to sell. So, make sure it
- 32:56has all five of them. And now that we
- 32:57understand this, we can finally start
- 33:00looking for products of our own. I
- 33:02actually have two methods of doing this.
- 33:04One is a paid method and the other is
- 33:07free. So, first I'll show you the paid
- 33:09method because I think it's way better
- 33:11and then I'll show you the free method
- 33:12for my people out there that are balling
- 33:14on a budget. So remember, we are trying
- 33:16to find new solutions to big problems in
- 33:19the world. And one of the best ways to
- 33:21do this is by looking at what people are
- 33:24actively running right now. We want to
- 33:27be able to see live examples of stores
- 33:30that are selling products so we can
- 33:32understand if a product is actually
- 33:34successful or not. Because remember,
- 33:35we're looking for validated stuff. One
- 33:38of my favorite tools to do this right
- 33:40now is this website called Trend Track.
- 33:43Basically, what this is is a library of
- 33:48all the ads that are running on
- 33:50Facebook, but it has a ton of filters
- 33:53that you can use to specifically search
- 33:56for drop shipping stores and
- 33:58specifically find things that are just
- 34:00recently starting to trend. It's
- 34:02actually where I found that collagen
- 34:04scar stick that we looked at earlier.
- 34:06And it's usually the first place that
- 34:08I'll start when I'm doing some deep
- 34:10product research. You can start
- 34:11scrolling through this right now and
- 34:13finding some okay product ideas, but
- 34:15you'll probably get really overwhelmed
- 34:16because there's literally hundreds of
- 34:18thousands of ads in here. The reason why
- 34:20this tool is so good is because of these
- 34:22filters right here. And I'm going to
- 34:24show you my exact filters for finding
- 34:26winners right now. So, the first thing
- 34:27we want to put is status active. This is
- 34:30only going to show us active ads. The
- 34:33next thing that we want to put is ad
- 34:35creation date. Ideally, we want to find
- 34:38stuff that was launched in the last 30
- 34:40days. So, let's go ahead and put that.
- 34:43Next, we want to go over to where it
- 34:45says CTA. This is the call to action.
- 34:48So, on the ad, it'll say like shop now
- 34:50or some of the other ones will say like
- 34:52learn more. Most of the stores are going
- 34:56to be using shop now and order now. So,
- 34:59we'll go ahead and put that. The next
- 35:02thing we want to put is the country.
- 35:04Let's go ahead and put United States.
- 35:06And then let's go ahead and put English.
- 35:11So already you can start to see the
- 35:13quality of the ads improving. You can
- 35:16see products popping up. But we're not
- 35:18done yet. So the next thing that we want
- 35:20to go over is to where it says page
- 35:23right here. And we want to go to their
- 35:26live ads. Now this is the amount of ads
- 35:29that they're currently running on their
- 35:31store. If a brand is having three, four,
- 35:34500 ads at once, it's going to be very
- 35:37difficult to compete with them as a
- 35:39beginner. What we want to look for are
- 35:41the brands that are having 20 to
- 35:46we can play with this. Of all the
- 35:48filters, this is the one that we can
- 35:49adjust and play around with the most.
- 35:51But for now, let's just do 20 to 75.
- 35:55This is going to show us only stores
- 35:57that are running 20 to 75 ads. So, a
- 36:00little more than zero, but a little less
- 36:02than 100. All right. Then we're going to
- 36:05go over here to shop. And this is
- 36:07actually the craziest one of them all.
- 36:09So, you can go and we're going to
- 36:11specifically put right here where it
- 36:14says Shopify theme. We're going to put
- 36:17Shrine Pro and we're going to also put
- 36:24Shrine. These two themes are the most
- 36:27popular themes that drop shippers are
- 36:28using once they start to scale. So when
- 36:31you do this, you're going to be getting
- 36:33suggested pretty much only drop shipping
- 36:35stores. And now once we start to scroll
- 36:38a little bit, we will start to see a
- 36:40different level of products. We can see
- 36:42like this one for example.
- 36:45So this is basically a all day um
- 36:49comfort insole. As you can see, it's
- 36:51somewhat of a new mechanism because it
- 36:54almost looks like it's making them even
- 36:56taller. I guess their logic for this
- 36:58product is it's for like men, strong men
- 37:02working in the warehouse. It's going to
- 37:04be giving you running shoe comfort on um
- 37:07really uncomfortable stuff like boots.
- 37:09Super clean store. And this is all AI. I
- 37:12mean, by the end of this video, you'll
- 37:14be able to tell what's AI and what's
- 37:15not, but just take my word for it. This
- 37:18is completely an AI generated thing.
- 37:20Let's keep scrolling here. I'm trying to
- 37:23find a product that hits on all the
- 37:25criteria we discussed before. So, let's
- 37:27keep scrolling. Let's see what we've
- 37:29got. We want to stay away from stuff
- 37:31like this. You'll get in a lot of
- 37:33trouble if you are selling um
- 37:35copyrighted stuff. Like you can see this
- 37:36is BTS. It's like a big um K-pop band.
- 37:40These guys will come after you like
- 37:42crazy. Same with this. Like, yeah, sure.
- 37:45If you did a store selling this Pokemon
- 37:47uh game lab console, you're going to
- 37:50make good money. You're going to have
- 37:52good sales coming in fast, but sooner
- 37:54than later, give it, you know, give it
- 37:5660 days, give it 90 days, let Nintendo
- 37:59find out about this. They're going to
- 38:00come after you. We want to look for
- 38:02stuff that's a little bit more generic,
- 38:04stuff that we know we can sell without
- 38:06getting a lawsuit. Um,
- 38:10so this is something that just came out,
- 38:12something for the summer. It is a
- 38:15twoin-one convertible towel and
- 38:17backpack. It's not that bad. If you have
- 38:21a product that you like, while you're
- 38:23scrolling, what I suggest is clicking
- 38:24right here and clicking on save. And
- 38:26we'll do a new folder and say 2026
- 38:29video. We just hit create.
- 38:32And then we paste it right there. This
- 38:35is actually a super interesting product.
- 38:38So, these are dopamine patches. You
- 38:42essentially put them onto your skin and
- 38:46it supports natural dopamine production.
- 38:49Um, it has these sort of key ingredients
- 38:51in here. All you got to do is stick it
- 38:53onto yourself and it's it's actually
- 38:56super interesting. You know, I've seen
- 38:58um maybe you guys have seen it too. This
- 39:00brand right here called Kind Patches.
- 39:03Kind patches are basically uh patches
- 39:07that you wear that help you lose weight.
- 39:10So, you put this on and allegedly it uh
- 39:13has some supplement in it that helps you
- 39:15lose weight. I don't know. I don't
- 39:16believe it. The reviews are not really
- 39:18matching up with it either, but these
- 39:19guys made literally hundreds of millions
- 39:21of dollars with these patches. This is
- 39:23sort of a the same idea. It is a patch
- 39:27that is promising to give you a little
- 39:29bit of a dopamine boost every single day
- 39:32naturally. I actually really like this
- 39:34product. Um, I think it solves a huge
- 39:36problem and it is a new mechanism as we
- 39:39just discussed. So, I would absolutely
- 39:40save this to our list and I really want
- 39:42to do a deeper dive on how well this
- 39:45store is doing. This is the best part
- 39:47about this tool by far. So, you can
- 39:49click on their name and then you can
- 39:51click on follow in brand tracker. Brand
- 39:55tracker is basically where you're having
- 39:56all the stores that you're spying on and
- 39:59we can get a bunch of information about
- 40:01them. So, if you look closely, you'll
- 40:03see that they launched this very
- 40:04recently on May 18th. And in the span of
- 40:08two, three weeks, they scaled this from
- 40:1130 ads to over 90 active ads. I mean,
- 40:15with 90 ads, you have a business that's
- 40:18making over $1,000 a day consistently.
- 40:21It seems like something has happened
- 40:22with their account, so their ads have
- 40:24fully gotten shut down, which could
- 40:26potentially be an opportunity for us.
- 40:28This is really good data for us because
- 40:30we can see if they're still running this
- 40:32product. We can see also an estimate of
- 40:35how much they might be making selling
- 40:37it. Um, they also give you access to all
- 40:40of the ads that the person is running.
- 40:42So, in in when we get to the phase where
- 40:44we're going to go ahead and launch
- 40:45something like this, we have a clear
- 40:47idea on exactly what they're doing. So,
- 40:50this is a super super cool product.
- 40:53Like, if I was going to sell this, I
- 40:55would do a little bit more research.
- 40:56Maybe I would go to Amazon and I would
- 40:59look up dopamine patches. I would see if
- 41:01this is something that people are
- 41:04actually buying right now and if there's
- 41:06already a demand for it.
- 41:08We can see right here this was 500
- 41:10bought in the last month, 1,000 bought
- 41:12in the last month, 2,000 bought in the
- 41:14last month. So that's a green light from
- 41:17my end. So far, this is the best product
- 41:22that we found and potentially we will
- 41:24revisit this product because there's a
- 41:26lot of things that I really like about
- 41:28it. But before we do that, let's do some
- 41:31more research and see if we can find
- 41:33anything a little bit better. But I
- 41:34absolutely love this product. And going
- 41:36back to our list of our product
- 41:39criteria, it's trending and it's already
- 41:41validated. These guys scale this up to
- 41:4390 ads a day and it's selling thousands
- 41:45of units a day on Amazon. It solves a
- 41:48painful problem which is literally
- 41:50depression and ADHD and it's doing it in
- 41:53a new slash unique way. If you want to
- 41:55know how much the product actually
- 41:56costs, you can go to alibaba.com and
- 41:59then you can search up the product. Um,
- 42:02we'll put like mood patches and let's
- 42:05see what this product is costing us.
- 42:08This is an estimate. We don't know the
- 42:10cost of shipping. We'll calculate that
- 42:12when we get out to our supplier later.
- 42:14But yeah, look, this is the exact
- 42:15product right here. They're only
- 42:17charging $1 per unit. And this product
- 42:21is being sold from the competitor for
- 42:24$19.95.
- 42:25Okay, so yeah, I mean, you get 30 of
- 42:29them for a dollar and you can sell them
- 42:31for 19 bucks. That's amazing. So, this
- 42:34is a great product. I'm going to go
- 42:36ahead and save it and add it to our list
- 42:38and we'll keep scrolling and we'll see
- 42:40if we can find anything else because
- 42:41this one honestly is an absolute B. Now,
- 42:43when looking through a platform like
- 42:45this, I know it can be super
- 42:46overwhelming, okay? And it's kind of
- 42:48hard for me to explain exactly what I'm
- 42:52looking for because it's sort of second
- 42:53nature to me after doing this game for
- 42:56so long. But I'll tell you some of the
- 42:59main things that I'm looking for is I'm
- 43:02looking for non-branded stuff. I'm
- 43:04looking for non, you know, super sexy,
- 43:06weird, uh, stuff like this because this
- 43:09will get you banned. I'm looking for
- 43:11products that are presenting solutions,
- 43:14products that are relatively simple.
- 43:16Like, let's check out this one.
- 43:19And no, that looks really bad. I'm
- 43:22looking for stuff that has a certain
- 43:25number of ads. So, I don't want to find
- 43:27stuff, like I told you guys, that has a
- 43:29bunch of ads. I'm trying to find the
- 43:31stuff that's in that 20 to 70 range. And
- 43:34really just getting looking for anything
- 43:37that gets my attention. This is kind of
- 43:39a great example of what the real feed is
- 43:42like. You know, if you see something
- 43:44that catches your attention more than
- 43:47something else, then that can be a
- 43:49really good sign that this product has
- 43:52potential outside of that. Um, this
- 43:55caught me. What is this? This is a bio
- 43:59collar. So, this is a flea and tick
- 44:02collar. Pretty good. But remember what
- 44:05we said, guys? It's something that they
- 44:07could go and get at any pet store. Now,
- 44:10we know that flee and ticks in the
- 44:11summer is a huge problem for pet owners.
- 44:14Maybe if we had a new solution, that
- 44:16could be really cool. I guess here's
- 44:18another one. Um,
- 44:21you don't have to poison your dog. What
- 44:23is this one? Funny enough, right as I
- 44:25said that, we find something like this.
- 44:28So, this actually I've seen this before.
- 44:31This actually isn't a collar like these
- 44:35guys. It is a um sort of attachment to
- 44:39their existing collar. It clips onto any
- 44:42collar. That's a super cool product
- 44:45idea. But let me tell you why I wouldn't
- 44:48necessarily compete with a brand like
- 44:51this. There's a very important element
- 44:54that I always like to look for when
- 44:55doing product research, and that is room
- 44:58for improvement. If I see a drop shipper
- 45:02that is running something like this and
- 45:04they have a super clean website, they've
- 45:07got a bunch of offers in place. They're
- 45:09like, it just seems dialed in and on
- 45:12point, they got a bunch of images.
- 45:15This is going to be a lot harder for you
- 45:19as a beginner to compete with. Maybe for
- 45:21me, with all these years of experience,
- 45:23I can go and compete with these guys.
- 45:25But if you're a complete beginner, this
- 45:27is the type of store that is going to
- 45:29stomp on you because they have something
- 45:32really solid. We want to try to find the
- 45:34stuff that's a little bit more like this
- 45:36that is not as good that we can improve.
- 45:39Obviously, I just told you guys not to
- 45:40sell this product, but I'm just showing
- 45:42you the stores as an example. This store
- 45:44is really good. They've put in a lot of
- 45:46leg work. They've probably been running
- 45:47this for a while. It's going to be hard
- 45:49to compete against them. So, this is not
- 45:51something that I would go with for that
- 45:53reason alone. We want to try to find the
- 45:56stores that have that room for
- 45:57improvement. Like this one that we
- 45:59looked at here. This store is clean, but
- 46:01it's not the best store I've ever seen.
- 46:03You know, we can make a store at this
- 46:05level relatively easy. It would maybe
- 46:07take me, you know, one to two hours or
- 46:09less. So, this is not um something that
- 46:12is uncompetable with, whereas this one
- 46:14will be a lot harder for us to compete
- 46:15with in my opinion. So, let's keep
- 46:18going. I also, me personally, especially
- 46:21for my beginners, I don't recommend that
- 46:24you guys um run these sort of products
- 46:27where it's a consumable. Now, look,
- 46:30there's a lot of consumable stuff, you
- 46:32know, from China that's good and that's
- 46:34legit, but you just put yourself at a
- 46:36little bit too much risk for me. I just
- 46:39don't want you guys to go through that
- 46:40and you sell somebody a supplement and
- 46:42it kind of goes bad. like I typically
- 46:44don't recommend my beginner students to
- 46:46sell supplement uh and consumable
- 46:48products. It's also extremely saturated.
- 46:51This product that we found earlier, the
- 46:53Dopa Boost, is kind of a perfect middle
- 46:55ground because it is the same promise of
- 46:58a supplement. It's like you can consume
- 47:00or use this thing and get a result, but
- 47:02we don't run ourselves the risk of, you
- 47:04know, somebody eating a bad pill or
- 47:06something and dying. So, you know, we
- 47:08don't want to do that. Um, I'm seeing a
- 47:10lot of these like blankets and stuff
- 47:12like that, but remember this is not what
- 47:13we're looking. I want to see if we can
- 47:15find something else that is good because
- 47:18I haven't found a better product than
- 47:21the um than the whatchamacallit
- 47:26than the dopamine boost.
- 47:29All right. So, if you find yourself
- 47:30getting stuck in this process, you can
- 47:33always go and change your filters. So,
- 47:35what we're going to do now is we're
- 47:36going to go back to the page filters and
- 47:39I'm going to extend this to 100.
- 47:42And then I'm also going to look for ads
- 47:45that were created in the last 7 days.
- 47:50And we're going to change this to
- 47:53highest reach and spend.
- 47:56All right. So, let's check out some of
- 47:58these. This is hair fill up for men.
- 48:02These guys are running a quiz, but I
- 48:04just want to see what their product is.
- 48:06So, this is a men's hair concealer. This
- 48:10is actually a really good product
- 48:11because this is a huge insecurity for
- 48:13guys
- 48:16and it's a new solution for the problem.
- 48:19Instead of using ro gain or whatever or
- 48:21using the artificial hair follicles, it
- 48:24looks like this is like a I guess not
- 48:28cream but like a dye that you put on
- 48:30your hair. So, it's like it's almost
- 48:32like makeup for your head. That's crazy.
- 48:36Yeah. Like it's saying it's not hair
- 48:38fiber or hair powder. It's going to just
- 48:41basically give you fuller hair with um a
- 48:45bit of a solution. I'm not going to lie.
- 48:48I don't know if I believe it. I I really
- 48:50don't know if I believe it. Let's go
- 48:52ahead and look. The way to check, by the
- 48:53way, if a product is legit or a scam is
- 48:56you go to Amazon and you go and you look
- 48:58up the product. So, let's go look up
- 48:59like hair concealer, for example.
- 49:02And then we go and look at the reviews
- 49:05of the product. If you find that you're
- 49:09unable to find what they're selling,
- 49:11like this sort of sprayable thing, and
- 49:14you don't see it on Amazon, you can kind
- 49:17of assume that the product is a scam.
- 49:18But here we go. Here's somebody that's
- 49:20selling something similar. This product
- 49:23has a three-st star reviews. I have to
- 49:25see the reviews. It doesn't last. Uh,
- 49:28they said it's so they said uh it misses
- 49:32the mark.
- 49:33Um, yeah. I mean I mean that's like
- 49:36pretty good. I don't I mean I don't know
- 49:38why that's a bad review. But listen, if
- 49:40it's three stars, it ain't good enough,
- 49:42brother. Is not good enough. So again,
- 49:44it's a cool product idea. Solves a
- 49:46problem, but no, we're not going to go
- 49:48ahead and do that. Let's see what else
- 49:51we got.
- 49:55>> I've tried just about every Boy, they
- 49:58got foam mats, cheap inflatable pads,
- 50:00selfinflaters, the bloody lot.
- 50:02>> The bloody lot. I wish I had a British
- 50:05accent. Is that British or Australian?
- 50:06Let me know in the comments. Yeah, I'm
- 50:08good off that product because it's a
- 50:10sleeping bag, bro. Like, we got sleeping
- 50:11bags everywhere in the store. Holy lace
- 50:15set. Get that off my screen. Um, you're
- 50:17there. You're you're going to see a lot
- 50:18of like sexual stuff. Facebook hates
- 50:21sexual items. they will sell extremely
- 50:24well for a couple days and then you will
- 50:26get banned and you will not be able to
- 50:28run ads anymore. So, don't be tempted to
- 50:30sell. I know you're tempted to sell
- 50:32those products, but I promise it's not
- 50:33worth it. Um, there are some exceptions
- 50:36to the rule, but in general, as a
- 50:37beginner, you shouldn't do that. What is
- 50:39this?
- 50:50That's probably the biggest scam I've
- 50:52ever seen in my life. They are selling
- 50:54drops and you drink the drops and you
- 50:57get tanner. I don't believe that for two
- 50:59seconds. Let's see if we can find any
- 51:01other products. And if not, I say that
- 51:03we might have found our best one with
- 51:05the dopamine boost. It's just important
- 51:07that you keep looking so you don't just
- 51:10jump into the first product that you
- 51:12see. All right. What is this? So, this
- 51:14is a
- 51:17posture kids pillow. This is actually
- 51:21really good the way that they've
- 51:23marketed it. I'm not going to go for
- 51:25this product, but kudos to them because
- 51:27they've done a great job. They have a
- 51:29good marketing angle. They're focusing
- 51:30specifically on on kids. That would
- 51:33absolutely crush. But let's see if we
- 51:35can find something that hits my
- 51:36criteria.
- 51:38What is this?
- 51:39>> So, there's a rectangle and there's a
- 51:41leaf. We got them both. But which one's
- 51:42the better buy? Well, they're both made
- 51:44out of this cooling material that has a
- 51:45super high QM. And how cool something
- 51:48feels to the Dutch?
- 51:49>> Oh, this is great. So, this is like a
- 51:52cooling mat for dogs. And as you can
- 51:56see, this website kind of sucks. We
- 51:59could definitely make something better
- 52:01than this. Um, and at the time of
- 52:04filming this video, we are dealing with
- 52:06the craziest summer heat in Miami that
- 52:08I've ever experienced. So this type of
- 52:10stuff can work extremely well. It brings
- 52:13me to a really good point and it's that
- 52:15you have to be aware of the season that
- 52:17you're in. So you need to be selling
- 52:20products that lean in to the seasons
- 52:22that we're in. It's summertime. So
- 52:24cooling related products go absolutely
- 52:26crazy. When winter comes around, the
- 52:28opposite is true. Make sure you're aware
- 52:30of the world and the climate that we're
- 52:32in when you're doing product research
- 52:34because it's going to help give you a
- 52:36significant advantage. But yeah, I would
- 52:38say for this product research session, I
- 52:41like both of these products. I think
- 52:43both of these products could absolutely
- 52:46crush. I kind of lean a little bit more
- 52:48to this one simply because people, the
- 52:52way that they operate, they want the
- 52:55band-aid onesizefits-all solution.
- 52:58People want the magic pill. Okay, that's
- 53:00what people want. Like, they want
- 53:03something that they're going to use and
- 53:04it's going to get them a result. That's
- 53:05why Ozmpic was so successful. So
- 53:08something like this
- 53:10could really be that for them. Even if
- 53:12it's a placebo effect, this could give
- 53:14them a mood boost in the daytime. But
- 53:16based on the ingredients that it says,
- 53:18this might actually be a good product.
- 53:20And we know that Kind Patches did it
- 53:22successfully. Um, we know that this guy
- 53:25was running a ton of ads, but they just
- 53:27shut their ads off, which basically
- 53:29means there's a huge opportunity for us
- 53:31to make this work. So, I'm actually a
- 53:34big fan of this. It has great profit
- 53:36margins and this is definitely a product
- 53:38that we could move forward with. Just
- 53:40putting this out there, if you guys want
- 53:42to simplify this entire process of
- 53:44finding products, there's a link in the
- 53:47description where you can book a call
- 53:49with a member of my team to talk about
- 53:51our coaching program. Inside of there,
- 53:54we literally are going to handpick a
- 53:56product with you. Every single week, I'm
- 53:58picking products and giving them to the
- 54:00people inside of there. So, if you're
- 54:02getting overwhelmed by this product
- 54:04research process and you literally just
- 54:06want my team and I to hold your hand
- 54:07through every step of it, there is a
- 54:09link in the description for that. It's
- 54:11completely optional, but for those of
- 54:13you that want a little bit more hands-on
- 54:15support and have more of a budget to put
- 54:18towards this, then I highly recommend
- 54:20it. The results we've been getting for
- 54:21the people inside of there are
- 54:22absolutely insane. If you're interested
- 54:24in that, click the link in the
- 54:26description where you can book a call
- 54:28with a member of my team and they can
- 54:30talk to you about this a little bit
- 54:31more. It's not cheap. It's not for
- 54:33everybody, but for those of you who want
- 54:34a little bit more help, it is there for
- 54:36you. All right, so I showed you my paid
- 54:38product research method. Now, I want to
- 54:41give you guys a free version of the
- 54:43exact same thing. The free method is
- 54:46something I've coined as the burner
- 54:49method. You guys have heard everybody
- 54:51talk about this on YouTube over the last
- 54:53couple years. And funny enough, it's
- 54:55actually the method that I used to find
- 54:58the sleep band, which was the product
- 55:00that I sold over $2 million of and the
- 55:03company that I ended up selling. I found
- 55:05that product without using a paid tool.
- 55:08I found this product using the burner
- 55:10method. Now, basically what the burner
- 55:13method is is going on your Facebook and
- 55:17Instagram feed and doom scrolling.
- 55:20Literally just scrolling on your feed
- 55:23looking for products that have started
- 55:25to gain some traction. Now, this method
- 55:28is not perfect. It has a lot of flaws
- 55:29and that's why I showed the paid method
- 55:31first because you can't really see
- 55:32exactly how much money they're making.
- 55:34You can't really see how many ads
- 55:36they're running. It's sort of an
- 55:37estimate. you can sort of get a ballpark
- 55:40on if a product is doing okay, but it's
- 55:42not as good. I mean, I'm going to try my
- 55:44best to demonstrate this for you guys
- 55:46live right now, but the other problem
- 55:48with this is that it's super
- 55:50inconsistent. So, I'm here right now on
- 55:53my sister's Facebook account. If you're
- 55:56a guy, I highly recommend using a girl's
- 55:59account because you're just going to get
- 56:00more products. But yeah, I mean, we're
- 56:02just going to start scrolling and you'll
- 56:04see products like this one, for example.
- 56:07This is a robotic lawnmower. Every time
- 56:09you see a product, you need to go and
- 56:12you need to like, you need to comment on
- 56:14it. You need to go to their website.
- 56:17Once you get to their website, you need
- 56:19to click on the add to cart button. And
- 56:21the reason for this is that you are
- 56:23beginning to tell Facebook that you are
- 56:26extremely interested in seeing products.
- 56:30So once Facebook sees that you're
- 56:32engaging with a lot of these posts,
- 56:34you're going to get recommended a bunch
- 56:36more products. So ignore all the garbage
- 56:38that you might see on your feed and
- 56:40boom, now you've got another product.
- 56:42This is a um I guess a tripod for horse
- 56:48training that automatically follows your
- 56:50movement. Now, we're not going to be
- 56:51able to sell this product because this
- 56:53is like a branded thing and they've got
- 56:56probably a patent on this, but still,
- 56:58we're trying to tell Facebook that we
- 57:01are shoppers. So, we just want to engage
- 57:03with any and all products that we see.
- 57:05But, as you can tell, like you just have
- 57:08like no control with this method. Like,
- 57:11you know, you might get on one day and
- 57:13you might find 10 products back to back
- 57:15to back. You might get on another date
- 57:16and you might get ads about fixed
- 57:19interest bond webinars. Like it's just
- 57:22it's so random and out of your control
- 57:24that I don't like recommending people to
- 57:27do this strategy because I like to have
- 57:29control. I like to be able to go look at
- 57:32the the ads that I want to see. I like
- 57:35to basically have control over what I'm
- 57:38researching. Like, okay, here's another
- 57:40product idea. It's pickle ball insoles.
- 57:42And then when you see something like
- 57:43this again, you just click shop now. You
- 57:46comment on it. And after you do this for
- 57:49a couple of days, your feed is going to
- 57:52be full of products. You are going to
- 57:54have endless product ideas on your feed.
- 57:57So once you find something on Facebook
- 58:00that you like, you can dig a little
- 58:03deeper kind of like how we did on the
- 58:05paid tool by going to their page, click
- 58:08on about, click on page transparency,
- 58:11and then click on see all. And then you
- 58:13can go to what's called their ad
- 58:15library. The ad library shows exactly
- 58:18how many ads they're running on their
- 58:20store. And you can get an idea of how
- 58:23recently they launched this. If we sort
- 58:26this by most recent
- 58:28and we go back to the beginning,
- 58:32let's see when they launched this. So
- 58:34yeah, they launched this around May
- 58:362026. So they're about a month old. So
- 58:39you can basically do very similar things
- 58:42that we did on the paid tool. The
- 58:44problem is we just have no control over
- 58:46our search criteria. So I wanted to
- 58:48include this method because it
- 58:50absolutely works. If you don't have any
- 58:53extra funds to invest into the software
- 58:55that I showed you before, you can
- 58:57absolutely do this method, but you need
- 58:59to be very patient. I'm not going to
- 59:01lie, after looking at products for the
- 59:03last 30 minutes, I cannot get my mind
- 59:05off of the dopamine patches. It is the
- 59:08best product that we saw so far.
- 59:10Granted, we didn't do hours of research,
- 59:11but it's a product that I think could
- 59:14actually work and I'm potentially down
- 59:16to do this product for the entire
- 59:19testing phase of this case study. And
- 59:22during your journey, you're probably
- 59:23going to have the same exact feeling
- 59:25with a product. So, how do we possibly
- 59:27make the decision on if this product is
- 59:29worth moving forward with? To do this,
- 59:31we're going to use my product validation
- 59:34process, which is a mix between manual
- 59:36research and a little bit of AI. and
- 59:38it's going to give us a concrete answer
- 59:41on if this product is worth moving
- 59:42forward with so we don't waste our time.
- 59:45So let's validate this product. For the
- 59:46first stage of my validation process, we
- 59:49are back on trend track. What I want to
- 59:52see is that this product has been
- 59:55successfully running ads for more than
- 59:57two weeks. And in this case, the answer
- 1:00:00is just about yes. Something happened to
- 1:00:02them in the last two days. Maybe their
- 1:00:04ad account got shut down. Maybe they're
- 1:00:07dealing with supplier issues, but for
- 1:00:09me, seeing that they ran this product
- 1:00:11sustainably for over a week and a half
- 1:00:14means that they were making money with
- 1:00:16this product. That means that they it's
- 1:00:18not that they were losing money for a
- 1:00:20week and a half straight. It means that
- 1:00:21they were making money. They kept
- 1:00:22launching new ads. For me, that's the
- 1:00:24first step of validation is making sure
- 1:00:26that they are consistently running this
- 1:00:29product for at least a week and a half,
- 1:00:31two weeks. we can dig deeper and we can
- 1:00:33go and see if there's any other stores
- 1:00:35as well that successfully ran this
- 1:00:37product. So, let's go ahead and search
- 1:00:39up dopamine patches. We'll hit enter and
- 1:00:41we'll see if we can find anything else.
- 1:00:44So, we have this brand right here that
- 1:00:46launched but wasn't successful. So,
- 1:00:48let's switch to active. So, yeah, you
- 1:00:50can see there are a bunch of people that
- 1:00:52are also running these dopamine patches.
- 1:00:55Granted, they are using them on a
- 1:00:57completely different marketing angle
- 1:00:59than I would. they are doing them all
- 1:01:01around sex. I would make it a little bit
- 1:01:03more broad and more around general, you
- 1:01:05know, happiness and focus. But this is
- 1:01:08absolutely proof that this product is
- 1:01:10validated and does work in the market
- 1:01:13today. The next level of the validation
- 1:01:16process that I like to do is going on
- 1:01:19Amazon. And we did this a little while
- 1:01:21ago, but I want to do it again so you
- 1:01:22can see what's in my mind when doing
- 1:01:24this. I want to see if there are
- 1:01:27multiple listings of this product that
- 1:01:30are showing that it is getting bought in
- 1:01:32the last month. We see this one here
- 1:01:34with a,000 bot. We see this one here
- 1:01:36with 2,000 bot. We see this one here
- 1:01:39with 600 bot. So, when we can find
- 1:01:41listings like this, that's a further
- 1:01:43step of validation for me. I really need
- 1:01:46to see that they're selling on Amazon
- 1:01:48for me to be confident with this.
- 1:01:50And the final layer of validation that I
- 1:01:53like to do, arguably the most powerful
- 1:01:55one of them all, is having AI do its own
- 1:01:59validation. So we can take the link of
- 1:02:01our product from our competitor and we
- 1:02:04can talk directly to chat GBT. I
- 1:02:06actually have a extension on my computer
- 1:02:08called Whisper Flow that allows me to
- 1:02:11just talk to the computer instead of
- 1:02:13typing. So I'm going to do this real
- 1:02:15quick. So, we'll say,
- 1:02:18"I want to validate a dropshipping
- 1:02:21product. It is a dopamine patch. I'm
- 1:02:24going to paste a link from my
- 1:02:26competitor, and I want you to do deep
- 1:02:29research on the potential of this
- 1:02:31product on a drop shipping store.
- 1:02:36Whisper flow is amazing. I'm not
- 1:02:37sponsored by them at all, but I
- 1:02:39literally use it every single day. It
- 1:02:41speeds up my workflow times 10." But we
- 1:02:44paste the link of our product directly
- 1:02:46here. And you can do this inside of any
- 1:02:50um AI. I just like to use chatbt lately
- 1:02:52because it got a lot better in the last
- 1:02:54update. And we can click right here. And
- 1:02:57we want to change this to pro. Once we
- 1:02:59change this to pro, it's going to do
- 1:03:01research grade intelligence. It's going
- 1:03:03to do deep research. You could do
- 1:03:06extended, but in this case, we don't
- 1:03:07really need to do that. It's a bit
- 1:03:08overkill. Once we do that, we can go
- 1:03:10ahead and send the prompt and it's going
- 1:03:12to go look at our competitor. It's going
- 1:03:14to go look at thousands of different
- 1:03:16data points like Amazon listings, Tik
- 1:03:18Tok data, um, other competitors and see
- 1:03:22if this product is actually worth
- 1:03:24selling. It's basically like going to be
- 1:03:25your own personal research assistant. I
- 1:03:29don't take this as the end all be all.
- 1:03:32Just because it says yes doesn't mean
- 1:03:34that the product is going to make you
- 1:03:35rich. And just because it says no
- 1:03:36doesn't mean that the product is going
- 1:03:38to completely fail. But typically it has
- 1:03:42a pretty good read on if a product is
- 1:03:44actually going to succeed or not. So in
- 1:03:47the case of this video, if it declines
- 1:03:50this product, we'll do a little bit more
- 1:03:52research and find something better
- 1:03:54because at the end of the day, mine is
- 1:03:56based off of my logic. This is based off
- 1:03:59of serious, deep research that would
- 1:04:01take you hours and hours to do on your
- 1:04:03own. I personally wouldn't recommend
- 1:04:06that you guys move on from this step
- 1:04:08until you get a product that hits all
- 1:04:11five of my criteria and gets approved by
- 1:04:14AI. Also, you guys are probably going to
- 1:04:16be in the comments like asking me for
- 1:04:17this prompt and stuff. There's some
- 1:04:19prompts that I'm going to share with you
- 1:04:20guys in this video today, but in
- 1:04:22general, AI is getting so good that you
- 1:04:24can just talk to it like a regular
- 1:04:26human. You don't have to create some
- 1:04:29super fancy prompt. And the real hack is
- 1:04:32asking another AI model to create a
- 1:04:36prompt for you. But I'm getting ahead of
- 1:04:38myself. I'll show you guys how to do
- 1:04:39that later. But don't get caught up
- 1:04:41about this prompt and saying exactly
- 1:04:43what I said word for word because you
- 1:04:46can literally just talk to it how you
- 1:04:47would talk to a friend. All right. After
- 1:04:507 minutes of deep research, it came down
- 1:04:53with the verdict of I would not launch
- 1:04:56this as a generic drop ship product.
- 1:04:58Now, it goes on to talk about how
- 1:05:00there's real demand for this product,
- 1:05:02but it says the big problem is that it's
- 1:05:05going to have complications with
- 1:05:07compliance, meaning that the payment
- 1:05:10processors and the ad platforms might
- 1:05:12not be so cool with us promoting the
- 1:05:14product in this way because, well, maybe
- 1:05:16it doesn't actually do that. And I can
- 1:05:19appreciate that. Like, it's literally
- 1:05:21telling us, hey, you can make money with
- 1:05:23this. Look, it has huge demand. But it's
- 1:05:26saying that there's a huge risk of
- 1:05:28actually delivering what the product can
- 1:05:30promise. And that is why I like using AI
- 1:05:34to validate these products because it's
- 1:05:35just going to do such a deep level of
- 1:05:38research that you normally wouldn't be
- 1:05:39able to do. It even breaks down the
- 1:05:42specific science of this product and why
- 1:05:45it might not do what it's promising. It
- 1:05:48explains to you the current FDA policies
- 1:05:51and why this product might not fit into
- 1:05:53their guidelines. and it really breaks
- 1:05:56down every single piece of the puzzle.
- 1:05:59And in the end, it's not giving us the
- 1:06:01level of green light that I would like
- 1:06:03on this product. And that is why we do
- 1:06:06that final step of validation. At the
- 1:06:08end of the day, it's not the end all be
- 1:06:11all. If it says yes, that doesn't mean
- 1:06:13that you're going to get rich with it.
- 1:06:14And if it says no, that doesn't mean
- 1:06:16that it can never possibly work. but
- 1:06:18it's going to give you a really solid
- 1:06:21educated guess on if this product
- 1:06:24actually is going to be able to be
- 1:06:26successful for the long term. So,
- 1:06:28because we didn't get an absolute yes, I
- 1:06:32think we should revisit the other
- 1:06:34product that we were looking at before,
- 1:06:36the cooling dog mat. I think it's a
- 1:06:39little bit more of a compliant product
- 1:06:42and as far as I know, it's a newer
- 1:06:44solution to a big problem that's been
- 1:06:46out there for a long time. All right, so
- 1:06:49this is the dog cooling mat that we were
- 1:06:51looking at before. And let's run through
- 1:06:54that same validation process from
- 1:06:56before. So, we want to see if they or
- 1:06:59another competitor has been running ads
- 1:07:01for this product for at least a couple
- 1:07:04of weeks. In this case, it seems that
- 1:07:07they launched this product around May
- 1:07:1017th. Today is June 9th, so that is
- 1:07:13roughly two weeks. You can see
- 1:07:15comparatively they're running a lot less
- 1:07:17ads than the other product. So, this is
- 1:07:19a much smaller business, but we can
- 1:07:22assume that they are making money
- 1:07:24because they've been running ads for
- 1:07:26this product for over a week and a half
- 1:07:29and they haven't shut them off. And the
- 1:07:31other green flag is that they are
- 1:07:33currently launching new ads two days
- 1:07:36ago. They just rolled out this huge
- 1:07:38batch of ads. You're not doing that if
- 1:07:41you're not making money. So for me, that
- 1:07:43is a green flag. Another thing we're
- 1:07:46going to do is we're going to go to
- 1:07:47Amazon and we're going to look up
- 1:07:49cooling dogmat. I want to see if we get
- 1:07:52some traction on these listings at all.
- 1:07:56So we've got a,000 here. We've got 2,000
- 1:07:59here. We've got 2,000 here, 900 here.
- 1:08:02There's absolutely demand for this. So,
- 1:08:05we know that this is good. This is
- 1:08:08interesting. This is an actual like
- 1:08:09fullon cooling system. But regardless,
- 1:08:13the demand test is passed over there.
- 1:08:16And then finally, we can do the same
- 1:08:17thing inside of chat GPT. So, we can do
- 1:08:20a new chat. We could say,
- 1:08:23I want you to validate this product for
- 1:08:26a drop shipping store. I will paste the
- 1:08:29link for my competitor. Give me a
- 1:08:33consensus on the potential for this
- 1:08:35product as a summer drop shipping
- 1:08:37product and then we're going to let it
- 1:08:39do its deep research and I'll come back
- 1:08:41with the response from them. But in
- 1:08:43general, I think this product absolutely
- 1:08:45could work. I've actually been seeing
- 1:08:47this product a lot on Tik Tok. Um on Tik
- 1:08:50Tok shop specifically, they are selling
- 1:08:53something similar. And this is another
- 1:08:55good way for you to validate products.
- 1:08:56But you can come here on Tik Tok shop
- 1:08:58and you can see cooling dog mat. You can
- 1:09:01see that they've been selling a ton of
- 1:09:03these things on Tik Tok shop. Like this
- 1:09:06one sold 11,000. This one sold 3,000. So
- 1:09:09there's definitely demand for this
- 1:09:11product. It's definitely something that
- 1:09:13people are looking for. 39,000 right
- 1:09:15here. 16,000 right here. So let's see
- 1:09:19what um AI says about this product and
- 1:09:22then we'll come back with the final
- 1:09:24answer. Okay. So, in comparison, this
- 1:09:26came back with the consensus of
- 1:09:28qualified, yes, tested. This is a strong
- 1:09:32seasonal impulse problem solver for
- 1:09:34summer, especially for dog owners in hot
- 1:09:36climates, owners of thick coat breeds,
- 1:09:38senior dogs, apartment dogs, and people
- 1:09:40who notice their dogs sleeping on tile
- 1:09:42floors. So, then it goes and continues
- 1:09:45to explain all the things that you need
- 1:09:47to know about this product. We're not
- 1:09:49going to get extremely in-depth into
- 1:09:51this now, but for me, it gives the green
- 1:09:54light. It says this product is great for
- 1:09:57a seasonal test, and I think this would
- 1:10:00be good enough to get a petbased store
- 1:10:03off of the ground with. This is going to
- 1:10:06be the product that we base our store on
- 1:10:09inside of this video. I'll be honest,
- 1:10:11I'm pretty happy with this product we
- 1:10:14found. Um, it checks off all of my
- 1:10:16boxes. It solves a problem. It's a new
- 1:10:18solution. It's not easily available in
- 1:10:20stores. Maybe it lacks a bit of wow
- 1:10:24factor. Oh, and the last thing we need
- 1:10:26to check is what are the profit margins
- 1:10:28on this. I can't believe I didn't check
- 1:10:30that, but let's do it now. So, yeah,
- 1:10:32we'll look up pet cooling mat.
- 1:10:36Let's see what they're charging for this
- 1:10:37thing. [sighs and gasps]
- 1:10:40Can't be that much, right? Yeah, like I
- 1:10:42see some listings here for around three
- 1:10:44bucks. Which one's the actual product?
- 1:10:47Ideally, I want the one with the leaf,
- 1:10:49but we're going to actually look and get
- 1:10:51a quote from our real supplier on this
- 1:10:53product, but it's not costing us more
- 1:10:55than a couple bucks. Maybe at the
- 1:10:58highest level, here it goes right here.
- 1:11:00It's going to cost us 19 bucks for this
- 1:11:02one right here. And they have all the
- 1:11:04different designs. And actually, this
- 1:11:06one can potentially be fulfilled from
- 1:11:08the US. So, there you go. This one has
- 1:11:10all the different shapes and sizes, and
- 1:11:12they're only charging 19 per. We're
- 1:11:14going to go check out this product with
- 1:11:16our private supplier in a little bit.
- 1:11:18But yeah, this is our validated product
- 1:11:21that we are going to focus on for this
- 1:11:23training. All right. So, now that we
- 1:11:24have a product, the next thing that
- 1:11:26we're going to need is a supplier. And
- 1:11:28in the next section, I'm going to
- 1:11:29explain to you everything you need to
- 1:11:30know about suppliers and get you set up
- 1:11:33with the best private supplier in the
- 1:11:35game so we can start getting our store
- 1:11:38ready and get this thing launched in the
- 1:11:40next couple of hours. When it comes down
- 1:11:41to fulfilling your orders, choosing the
- 1:11:43wrong supplier can completely destroy
- 1:11:46your business. If you don't have a
- 1:11:47supplier that can get you the highest
- 1:11:49quality version of your product and the
- 1:11:51fastest possible shipping, it's going to
- 1:11:54destroy your chances of building
- 1:11:56something sustainable because the
- 1:11:57customers are not going to have a good
- 1:11:59experience. They're going to leave
- 1:12:00chargebacks. They're going to ask for
- 1:12:02refunds. They're going to leave bad
- 1:12:03reviews on your store and it's simply
- 1:12:05not sustainable. And again, I've been in
- 1:12:07this game for over 10 years. I have seen
- 1:12:10the worst of the worst. I remember when
- 1:12:13I first started back in 2017 around
- 1:12:16September when we finally had our big
- 1:12:18break and we scaled past $100,000 a
- 1:12:21month. The supplier that I ended up
- 1:12:23working with completely destroyed my
- 1:12:26business because he was giving us fake
- 1:12:29tracking numbers while we were sending
- 1:12:30him money. I would send these tracking
- 1:12:32numbers back to my customers. They
- 1:12:33couldn't track their orders. And this
- 1:12:35guy completely did the dash with my
- 1:12:37money that I literally had. That was all
- 1:12:40that I had. I think I think I lost at
- 1:12:42that time 25 to $30,000. And at that
- 1:12:46point, that was literally all that I
- 1:12:47had. But [snorts] I learned from these
- 1:12:51things with the next drop shipping store
- 1:12:54that I built, the sleep band. We did
- 1:12:56things the complete opposite way and we
- 1:12:58were able to have a private supply chain
- 1:13:01that got our orders shipped within 7 to
- 1:13:0312 days. And now it's gotten even better
- 1:13:05since then because that was 2 years ago.
- 1:13:08So I really need you to not skip ahead
- 1:13:10in this part. Picking the right supplier
- 1:13:12is crucial and there's so much wrong and
- 1:13:15just garbage information out there
- 1:13:17regarding this. So let's settle the
- 1:13:19score once and for all. The three main
- 1:13:22types of suppliers for drop shipping are
- 1:13:24these ones. First, the infamous
- 1:13:27AliExpress. Everybody and their mom
- 1:13:29knows about AliExpress. And when you
- 1:13:31think of drop shipping, this is probably
- 1:13:32the brand that comes up in your mind.
- 1:13:35Listen, in the big 2026, shipping
- 1:13:37products from AliExpress absolutely can
- 1:13:40work. You can get products from here for
- 1:13:42oftent times way cheaper than other
- 1:13:44suppliers. But it has some huge flaws.
- 1:13:48One, the website has gotten
- 1:13:49significantly worse over the years with
- 1:13:51all these like sales and popups and
- 1:13:53craziness. It's just so hard to use this
- 1:13:56platform for anything. But bigger than
- 1:13:59that, you never actually get the
- 1:14:01opportunity to build a relationship with
- 1:14:03the supplier themselves, which is
- 1:14:06crucial.
- 1:14:08As you can see, this website is
- 1:14:09completely cooked on AliExpress. It's
- 1:14:13basically like the manufacturers
- 1:14:16selling the products direct to you. So,
- 1:14:19the quality of service that you're going
- 1:14:21to get oftent times is very low. This is
- 1:14:23not something where you can become best
- 1:14:26friends with them and you can build a
- 1:14:27real business with them. No, it's quite
- 1:14:29the opposite actually. These guys are
- 1:14:31really going to just send you a tracking
- 1:14:33number and you're going to cross your
- 1:14:34fingers and hope that it arrives. So,
- 1:14:36there's no real argument that I could
- 1:14:38see for using AliExpress anymore. I
- 1:14:41think it died around 2018, 2019. I guess
- 1:14:45if you want to just get the cheapest
- 1:14:48version of your product and you couldn't
- 1:14:50care less about the quality for your
- 1:14:52customers, sure, go for it. But that's
- 1:14:54not the way that I like to run these
- 1:14:56things. The second type of supplier
- 1:14:59would be what I like to call an agent.
- 1:15:02Okay, so here's an example of one.
- 1:15:04Basically, what an agent does is you
- 1:15:07reach out to them directly. You submit a
- 1:15:10quote. You send them your product that
- 1:15:12you have to sell and they go out in
- 1:15:15China and they look for that product and
- 1:15:18then they work with you privately to
- 1:15:20fulfill your orders on that. I'll be
- 1:15:23honest with you, this is the best case
- 1:15:26scenario and this is what I like to use.
- 1:15:30But most agents will not take a quote or
- 1:15:34a meeting with you if you're not
- 1:15:36currently making money because why would
- 1:15:38they? they're just going to be having
- 1:15:40people wasting their time. These type of
- 1:15:43companies typically only work with you
- 1:15:45if you're doing 10 to 20 orders per day.
- 1:15:48Sometimes they'll make exceptions, but
- 1:15:50if you're at square one, it's going to
- 1:15:52be very hard to get one of these agents
- 1:15:54to take you seriously. And that leads to
- 1:15:57the third type of company, which is one
- 1:16:00like AutoDS. Now, AutoDS has actually
- 1:16:04combined both of the benefits of
- 1:16:06AliExpress and a private agent because
- 1:16:09they have a library of existing products
- 1:16:13just like this that you can already drop
- 1:16:15ship on their platform, but they also
- 1:16:19give you the opportunity to submit
- 1:16:22products to be sourced. So if, god
- 1:16:25forbid, you can't find that product on
- 1:16:28your on their dashboard, you can easily
- 1:16:31go and search I mean and submit a
- 1:16:34request to them and they will go and
- 1:16:36source that product for you. The only
- 1:16:38flaw with with AutoDS from what I've
- 1:16:42experienced and we've processed tens of
- 1:16:44thousands of dollars of orders through
- 1:16:45them. The only big flaw that I've seen
- 1:16:48is that you don't get that like full
- 1:16:50full one-on-one support like you would
- 1:16:52get with them. And also, it's going to
- 1:16:55often times be a little bit more
- 1:16:57expensive. But if you're asking me as a
- 1:17:00beginner what is the best supplier to
- 1:17:03use, it's without a doubt going to be a
- 1:17:06company like AutoDS. So, let's go ahead
- 1:17:10and set up an account on this platform.
- 1:17:13I'm going to paste the link in the
- 1:17:15description for you guys that want to
- 1:17:17follow along. And you know, like I said,
- 1:17:19if you guys are watching this and you
- 1:17:20have literally zero dollars to your
- 1:17:23name, you can use AliExpress, but for
- 1:17:25the sake of today's video, we're going
- 1:17:27to be setting everything up with AutoDS.
- 1:17:30So, let's get started. Okay, so after
- 1:17:32you click get started, it's going to
- 1:17:33take you to this page, and we're just
- 1:17:35going to put in our email that we're
- 1:17:37using for this challenge. We're going to
- 1:17:39put our full name, and then we're going
- 1:17:41to put a password.
- 1:17:47Click join. Now,
- 1:17:49for this, we're going to go ahead and
- 1:17:51select Shopify.
- 1:17:54It's going to require us to sign up with
- 1:17:57a plan to do this. Um, I recommend you
- 1:18:01guys do the annual plan because it's a
- 1:18:04huge discount in comparison. But if you
- 1:18:07have a little bit less of a budget, we
- 1:18:09can get started now with the starter
- 1:18:11plan and you can start in the beginning
- 1:18:13for just 99. So, we're going to click
- 1:18:15that and then I'm going to complete the
- 1:18:17checkout and I'll be right back. Okay.
- 1:18:18It's going to ask you how did they hear
- 1:18:20about us? Um, I guess you can give me a
- 1:18:23shout out and then we'll go ahead and
- 1:18:25hit continue. It's going to ask what
- 1:18:27type of products do you plan to sell. At
- 1:18:29this point, we've already done some
- 1:18:30research and we found our first product
- 1:18:33that we want to sell. So, we can put
- 1:18:34pets. You can also add um another
- 1:18:36category if you want, but for now, we're
- 1:18:38just going to put pets. and then it's
- 1:18:40going to offer you the opportunity to
- 1:18:42get a professional store. Um, but
- 1:18:46because you guys are following this
- 1:18:48guide, I actually cut a deal with them
- 1:18:50where they give you this theme from this
- 1:18:53store for free. So, you're already going
- 1:18:55to be getting that. And then it's going
- 1:18:57to ask you if you have an existing store
- 1:19:00or if you want to generate one. If you
- 1:19:02guys haven't generated a store yet, you
- 1:19:05can do that right now. But I'm assuming
- 1:19:07you stuck around this long, so you still
- 1:19:09have that. So, we're going to click
- 1:19:11right here, click on continue,
- 1:19:14and then we're going to click on open.
- 1:19:17And it's going to install their app into
- 1:19:20the store that we created.
- 1:19:28Also, excuse my energy a little bit. Uh,
- 1:19:31today I I woke up so sick. I don't know
- 1:19:34what happened. I think I got a little
- 1:19:35bit of food poisoning or something. But
- 1:19:37regardless, I'm still here for you guys
- 1:19:39and I'm still excited to keep finishing
- 1:19:41this uh project because this thing means
- 1:19:43a lot to me. Anyways, now that we've got
- 1:19:45the app connected to our store, it'll
- 1:19:47take us back to their dashboard. We
- 1:19:50don't really need to do anything in this
- 1:19:52tutorial cuz I'm going to explain this
- 1:19:54all to you myself. So, we'll just go
- 1:19:55ahead and click finish. And they also
- 1:19:58want to give you another bundle, but you
- 1:19:59can decline that.
- 1:20:02You can just click no thanks.
- 1:20:05All right. So, this is what I was
- 1:20:07talking about when I said that they have
- 1:20:09a library of products. They also tell
- 1:20:13you which ones are the best sellers. So,
- 1:20:16they have data directly from the
- 1:20:18manufacturers and they're basically just
- 1:20:20giving you an idea of what is selling
- 1:20:23the best in the market. But, you'll see
- 1:20:25a lot of these products are branded and
- 1:20:27not really what we're trying to sell.
- 1:20:30You can also go up top and you can
- 1:20:33search. So, let's see if they have the
- 1:20:36product that we are trying to sell, the
- 1:20:39pet cooling mat. Yeah, they do. They
- 1:20:42have a bunch of different versions of
- 1:20:44it. Actually,
- 1:20:46I don't see the exact version from our
- 1:20:49competitor, but they do have plenty of
- 1:20:52versions that are good enough for us to
- 1:20:54get started with for the testing phase.
- 1:20:56like this one is super nice and this
- 1:20:58one's only costing $4. So, um it's not a
- 1:21:01bad option at all. In fact, I would
- 1:21:04consider this one. So, now that we've
- 1:21:06searched our product, you can see the
- 1:21:08different options. We want to look for
- 1:21:10something that is priced fairly and has
- 1:21:13a good shipping time. So, maybe stay
- 1:21:15away from the stuff here that is like 7
- 1:21:1823 business days. We want to try to go
- 1:21:20for the lower stuff. Um, and sometimes
- 1:21:22you'll get lucky and you'll find
- 1:21:24products that are shipping in one
- 1:21:25business day because they're actually
- 1:21:27coming from United States suppliers. So,
- 1:21:30there's a lot of good options on here
- 1:21:31for suppliers. But, let's say that you
- 1:21:35have a product that is not popping up in
- 1:21:38the search bar. This is one of my
- 1:21:40favorite things that they offer. You can
- 1:21:42click right here on sourcing requests
- 1:21:45and basically they're going to go out
- 1:21:47and do what an agent would do and
- 1:21:48they'll source your product for you. So
- 1:21:51the way to actually do this is click
- 1:21:54right here on products and then we have
- 1:21:57to add a product. So again this is only
- 1:22:01if the product is not available on their
- 1:22:03marketplace. Pretty much every product
- 1:22:04is available there. But let's say it's
- 1:22:06not. You would go right here and you
- 1:22:08would click on add single product. And
- 1:22:10then it's going to ask you to paste the
- 1:22:13link of the product. Now you can do it
- 1:22:16from AliExpress.
- 1:22:18Um, and that's probably what we'll do
- 1:22:20right now. So, let's go and find the pet
- 1:22:24cooling mat.
- 1:22:29For the sake of time, let's just take
- 1:22:31this one.
- 1:22:33So, then you can copy it and then you
- 1:22:36can go right back here and you can add
- 1:22:40as a draft.
- 1:22:44Can skip all the AI stuff.
- 1:22:51This product is having some issues
- 1:22:54because it's currently unavailable. I
- 1:22:57guess this one is sold out for whatever
- 1:22:58reason. So, let's find a different one.
- 1:23:03Um, I'm trying to avoid these ones that
- 1:23:06say welcome deal because I don't know
- 1:23:07what happened on AliExpress, but this
- 1:23:09welcome deal thing is absolutely frying
- 1:23:11me. like you'll try to click on it and
- 1:23:13it'll take you to these weird kind of
- 1:23:14like secondary pages. But anyways, it
- 1:23:17worked this time. So, let's say we
- 1:23:19wanted to get this one source for
- 1:23:20example. We copy it. We go back here. We
- 1:23:25go to products and we do the same thing.
- 1:23:26We say single product.
- 1:23:31Cool. We can delete that. We don't need
- 1:23:34that. And then there is the product
- 1:23:37right here as a draft. We can go ahead
- 1:23:40and click on save and import. It's
- 1:23:44importing to our store right now. And
- 1:23:46then once the product is imported, we
- 1:23:49will have the opportunity to click right
- 1:23:51here and request sourcing. So on um
- 1:23:56default, you already come with five
- 1:23:58credits on your account. So we can use
- 1:24:00one of our free credits and we can
- 1:24:02proceed with sourcing. and then it's
- 1:24:05going to already see if they have this
- 1:24:07product in their marketplace to save you
- 1:24:10any time. Um, but if they don't, then
- 1:24:13you can click right here and request
- 1:24:15manual sourcing. And then you can see
- 1:24:18right now that the sourcing request is
- 1:24:19in progress. So, you can literally sell
- 1:24:23anything through their platform thanks
- 1:24:25to this sourcing request method. But
- 1:24:27nine times out of 10, you're going to be
- 1:24:29able to find a great version of your
- 1:24:31product on marketplace. All right. So,
- 1:24:34now we've got our um supplier set up. I
- 1:24:39want to find the exact product that we
- 1:24:43want to sell. Um I imported that other
- 1:24:46one just as an example, but I want to
- 1:24:48find the exact one that we really want
- 1:24:51to sell. So, let me go back to Trend
- 1:24:54Track and look at what the competitor
- 1:24:57store was looking like because I
- 1:24:59honestly forgot already.
- 1:25:02Um, back to the brand tracker.
- 1:25:06It's very important that we try to, you
- 1:25:09know, see specifically what's working on
- 1:25:13on these um other examples that we look
- 1:25:15for. So, let's see.
- 1:25:20So, they're selling this one with like
- 1:25:22all these like shapes and and sea sea
- 1:25:25shells and stuff like that. I don't
- 1:25:27really even think that's necessary. Um,
- 1:25:29let me look right here.
- 1:25:34Like it seems like the ones that are
- 1:25:37selling the most are just the simple
- 1:25:40pet pads. Like it seems like the ones
- 1:25:43that's getting the most sales are the
- 1:25:45simple ones. I mean, we don't need to
- 1:25:47have some crazy, you know, teardrop
- 1:25:49design or whatever it was. Like, we just
- 1:25:51need to have something that looks like
- 1:25:53it's cold. You [snorts] know, 3,000 bot
- 1:25:55on this one versus 300 bot on this one.
- 1:25:58I think it's very apparent which one we
- 1:26:00want to try to sell. It's very important
- 1:26:02that it actually looks blue, you know,
- 1:26:05that it has this cooling fabric built
- 1:26:07into it. That's that's really the key.
- 1:26:10So, let's go back to AutoDS to their
- 1:26:13marketplace and let's search one more
- 1:26:14time. Cooling dogmat.
- 1:26:19So, yeah, this one looks pretty good.
- 1:26:23This is like a much higher quality
- 1:26:25version of it. This one is gonna cost us
- 1:26:28$20 per unit.
- 1:26:31It's not It's not bad. Ideally, I want
- 1:26:34to have something a little cheaper. Um,
- 1:26:37but this is shipping from the US in two
- 1:26:39business days. That's why you're paying
- 1:26:41the premium. Let's look for one that's
- 1:26:44going to ship from China so we can get a
- 1:26:46better deal.
- 1:26:49Um, like a dog cooling mat.
- 1:26:57This one's looking a little bit better.
- 1:27:01It's priced more fairly.
- 1:27:04And it's also um
- 1:27:08it's also going to have a bigger one for
- 1:27:11the big dogs.
- 1:27:13So, yeah, this one looks good. Let me
- 1:27:16look and see if I can find another one
- 1:27:18that has the different um size options.
- 1:27:22Yeah, like like this one.
- 1:27:25This one has the smaller one and the
- 1:27:29bigger one. So that way we can sell the
- 1:27:31different sizes to the different dog
- 1:27:33owners.
- 1:27:36Yeah, that's what we want. Let's see the
- 1:27:38reviews though. They're not looking so
- 1:27:40good on this one.
- 1:27:47I don't know. I think this is just
- 1:27:48glitched because all the reviews I'm
- 1:27:49seeing seem very well. Um, so
- 1:27:52[clears throat] yeah, let's go ahead
- 1:27:54with this one. Once you find one that
- 1:27:57you like, you can click right here,
- 1:27:59import as a draft, and edit manually,
- 1:28:03and it's being added to your drafts.
- 1:28:05Another thing that you could do, and I
- 1:28:07recommend that you do, is create a
- 1:28:09sample order. So, I'm not going to do
- 1:28:12this right now because I don't want you
- 1:28:13guys to know where I live, but you can
- 1:28:16do a sample order and that's going to
- 1:28:19send this product directly to your
- 1:28:22house. This is going to be really good
- 1:28:24because you're going to get an idea of
- 1:28:26what the product actually looks like,
- 1:28:28what the quality is, and it's going to
- 1:28:30be a good read on if the product is
- 1:28:32actually as good as as it says it is. A
- 1:28:35quicker way to do this is to just buy
- 1:28:38the product that looks the exact same on
- 1:28:40Amazon. Um that way you can use Amazon
- 1:28:43Prime, but um you can also do it
- 1:28:47directly through AutoDS so you can see
- 1:28:48the exact one that your competitors are
- 1:28:51going to be getting. Okay. So, let's go
- 1:28:54down to our um drafts here.
- 1:29:00And then we click on um import.
- 1:29:05And it's going to import it with all
- 1:29:07this sort of crazy titles and
- 1:29:09information. Don't trip because we are
- 1:29:12going to completely um flip all of that
- 1:29:15once we get to work on our store. So, I
- 1:29:18wouldn't even worry about it. But yeah,
- 1:29:20now if we go back over to our store, one
- 1:29:24second.
- 1:29:25Now, if we go back to the homepage of
- 1:29:27our store and we click on products, you
- 1:29:30guys will see that the dog cooling map
- 1:29:32is right there. So, now we're going to
- 1:29:36actually turn this store into a store
- 1:29:39that can actually make sales, a store
- 1:29:41that we can grow and become profitable
- 1:29:43with. We have a lot of work to do. A lot
- 1:29:46of these things that you're seeing right
- 1:29:47now are going to just be placeholders.
- 1:29:49We're going to replace the vast majority
- 1:29:52of them. But we've we have made a lot of
- 1:29:55progress. We have found a product that's
- 1:29:57validated. We have a supplier now. We've
- 1:29:59got this product imported to our store.
- 1:30:02And I guess we can take a quick peek at
- 1:30:03how it looks. But as you can see, it
- 1:30:06needs a tremendous amount of work before
- 1:30:09it gets to where it needs to be. But
- 1:30:11don't worry, I'm gonna make this super
- 1:30:13simple for you guys and we're going to
- 1:30:15do it all together live. The first thing
- 1:30:18we need to do is we need to come up with
- 1:30:20a much better brand name for this
- 1:30:23business and create some branding with
- 1:30:26AI. So that's what we'll do in the next
- 1:30:28section. When it comes down to the brand
- 1:30:31name of your testing store, we want to
- 1:30:33keep this as simple and broad as
- 1:30:35possible. We wouldn't want to make the
- 1:30:38name of this store cooling pad or you
- 1:30:41know cooling bed. We want to make the
- 1:30:43store name broad enough so that we can
- 1:30:45test a variety of products in case this
- 1:30:48first product is not successful. You
- 1:30:50might think that you have to have a 100%
- 1:30:53one product store branded from day one,
- 1:30:56but that's actually not the case and
- 1:30:58it's a huge mistake that many beginners
- 1:31:00make when they get into this industry.
- 1:31:01The broad and general names work just
- 1:31:04fine and they convert extremely well.
- 1:31:07You guys saw this already, but this was
- 1:31:08the brand that we've been following
- 1:31:10along. And you could see clear as day
- 1:31:12they're using a name called Valera. This
- 1:31:14could mean anything. This could be for
- 1:31:15the home. This could be for makeup. This
- 1:31:17could be for literally anything. So, we
- 1:31:19want to have a simple one-word name that
- 1:31:23is very broad that can be applied to
- 1:31:25whatever industry that we're selling in.
- 1:31:27We do not want to have an extremely
- 1:31:29narrow or niched down name for our
- 1:31:32business. And we're actually not going
- 1:31:33to be coming up with the name of the
- 1:31:36business oursel. We are going to be
- 1:31:38leveraging AI to help us with this. So
- 1:31:40for this section of the video, we are
- 1:31:42going to be using chat GPT. Later on in
- 1:31:45the video, we're going to take advantage
- 1:31:46of some of the more modern tools like
- 1:31:49Claude, but I find ChadBT to be very
- 1:31:52good at this because it has the ability
- 1:31:54to scan the entire internet and find
- 1:31:56domains for us that are available. So,
- 1:31:59just as I told you guys before, you can
- 1:32:00speak to it just as you would speak to
- 1:32:02an employee or a friend. You don't have
- 1:32:04to give it the most specific advice of
- 1:32:06all time. Let me let me show you what
- 1:32:08I'm talking about. Gonna pull up Whisper
- 1:32:10Flow here because it really is going to
- 1:32:12save me a ton of time. That out the way.
- 1:32:16I want to come up with a simple name for
- 1:32:20my dropshipping store. I want something
- 1:32:23that is clean and modern and can be
- 1:32:25applied to a variety of products. I'll
- 1:32:29provide two examples for you. You can
- 1:32:31say Valera and Revra for example.
- 1:32:36Please double check that the domain is
- 1:32:39available for.co or.com and give me 10
- 1:32:44really solid options for the brand. And
- 1:32:46then it's going to go do its thing.
- 1:32:48Hopefully I didn't put it on the super
- 1:32:50extended one so it doesn't take 20
- 1:32:52minutes. Yeah, I've got it on pro here.
- 1:32:54I'm actually just um going to take it
- 1:32:57off of pro. We don't really need all
- 1:32:59that. I'm going to put it on medium. If
- 1:33:01you put it on pro, it's going to take a
- 1:33:03very long time. So, we'll put it on
- 1:33:05medium and it'll spit back out the
- 1:33:06answer for us way faster. And I am using
- 1:33:10um chatbt pro for anybody that is
- 1:33:13wondering. And it is a worthy
- 1:33:15investment. There are ways that you can
- 1:33:18get these tools for an extreme discount.
- 1:33:21One of the ways is this company here.
- 1:33:24I'm not partnered with them. I'm not
- 1:33:26affiliated with them, but they are
- 1:33:28providing you access to all the
- 1:33:31different AI tools like ChatGpt and
- 1:33:34Claude for a very low price, $29 a
- 1:33:38month. So, if you are on a budget, I do
- 1:33:40recommend that, but that does come with
- 1:33:42some risk because sometimes the apps are
- 1:33:45not working inside of there. But, it's a
- 1:33:46very cheap way for you guys to get
- 1:33:49access to all these tools at once. So, I
- 1:33:51definitely recommend that. There's
- 1:33:53another one out there, too. I think it's
- 1:33:54called luxury tools. Um,
- 1:33:59so yeah, I don't know. Uh, this one
- 1:34:02right here, luxury extras. So yeah,
- 1:34:05these things exist. I don't want to get
- 1:34:08in trouble by being affiliated with
- 1:34:10them, but they do exist and you guys can
- 1:34:12get those if you want to get these
- 1:34:14things for a discount cuz it does get
- 1:34:16pretty expensive between ChatBT, Gemini,
- 1:34:19Collad, all these other things. It ends
- 1:34:21up being like hundreds of dollars a
- 1:34:22month. So yeah, if I was in y'all's
- 1:34:24shoes, that's probably what I would do.
- 1:34:26Anyways, let's let it cook up some names
- 1:34:28and then when it's done, we'll review
- 1:34:30them together and see if there's
- 1:34:31anything good. If not, we'll keep doing
- 1:34:33it until we find something nice. All
- 1:34:34right, so it gave us 10 names and it
- 1:34:36ranked them, which is really nice. We
- 1:34:37got Valoro, we got Nyra, Vyra, Lorvo,
- 1:34:41Verina, Lorvo. Listen, it really doesn't
- 1:34:45matter that much which name you pick.
- 1:34:48like this is not something that I want
- 1:34:50you guys to spend days on or even hours
- 1:34:53on. You just need to pick something that
- 1:34:56sounds nice and is available. So,
- 1:35:00this one right here, Avyra, is kind of
- 1:35:03nice. Let's check and see if it's
- 1:35:06available. The way to see if it's
- 1:35:08available is to go to godaddy.com
- 1:35:11and then paste the the name into there.
- 1:35:16Why is it in Spanish? We do not know.
- 1:35:18And then do a virra dot. I did.co, but
- 1:35:22you can also check.com. And as you can
- 1:35:23see, both of those are not available. If
- 1:35:26you really, really, really like a name,
- 1:35:29what you can do is you can do try avirra
- 1:35:33or shop avy. One of the stores that we
- 1:35:37built last year, this is actually the
- 1:35:39store that I helped Daniel build. This
- 1:35:41store did over $200,000 in revenue and
- 1:35:43the whole thing is with AI. Um, we did
- 1:35:46Nuvex as the name, but then we did try
- 1:35:48NubeX. So, you can get away with that
- 1:35:50when you're doing your name search. But
- 1:35:53let me see what other names we can use.
- 1:35:57Um, let's try
- 1:36:01let's try Lurvo.
- 1:36:04Okay, it is available, but it's OD
- 1:36:06expensive. And lurrevo.co is also not
- 1:36:09available. I'm going to play around with
- 1:36:11these names a little bit, and then I'll
- 1:36:12let you guys know when I find a good
- 1:36:14one. But you can do this exact process.
- 1:36:16Spit out a bunch of names, see which
- 1:36:17ones are available, and find one that
- 1:36:19sits well with you. All right, so after
- 1:36:21some back and forth with Chachi BT, this
- 1:36:23is the name that I decided to go with.
- 1:36:25It's called Vet. It's just a clean,
- 1:36:28modern name that we could use to sell
- 1:36:30anything. Once we find a product that is
- 1:36:32starting to get some traction, we can
- 1:36:34always rebrand our store around that
- 1:36:35product. But from the beginning, we just
- 1:36:37need a clean name that can allow us to
- 1:36:39test a bunch of products. And this
- 1:36:40definitely fits the bill. Now, we're not
- 1:36:42going to buy it directly here on
- 1:36:44GoDaddy. We can actually buy it right
- 1:36:46here inside of Shopify. That way, it
- 1:36:48instantly connects to our store. So, I'm
- 1:36:50going to click here on buy new domain.
- 1:36:52Let me show you how I got here. You go
- 1:36:54to settings.
- 1:36:56Then, you go to domains.
- 1:36:58Then, we click on buy new domain. And
- 1:37:01then we can search up the domain right
- 1:37:03here. Now, I'm going to use.co. You guys
- 1:37:06are allowed to use.com or.co. I would
- 1:37:09not use anything else. I would not use,
- 1:37:11you know, or.net. I would I would
- 1:37:14orshop. I would only use.co or com. I
- 1:37:18grew Sleepband to a couple hundred,000
- 1:37:20in sales with a co domain. And then I
- 1:37:23reinvested into the.com because it was a
- 1:37:25couple grand. So, this is perfect for us
- 1:37:27starting out. It's a clean fiveletter
- 1:37:29name. Fiveletter domains are hard to
- 1:37:31come by. And we have successfully
- 1:37:33purchased our domain. You can click on
- 1:37:35see domain status. It takes a little
- 1:37:38minute for it to actually populate into
- 1:37:40the store. And we have a bunch of other
- 1:37:43stuff that we need to do in the
- 1:37:44meantime, but we are making some
- 1:37:46progress. We've got a product. We've got
- 1:37:48a brand name. Now that we have our name,
- 1:37:51go to general, click on the store
- 1:37:54contact details, and then change the
- 1:37:56name of the store to reflect the actual
- 1:37:58name that we just purchased. And you'll
- 1:38:00see that it has now updated here. And
- 1:38:02we're starting to make some progress.
- 1:38:04We've got our product in place. you've
- 1:38:06got a brand name. The next thing that
- 1:38:08we're going to need to do is create a
- 1:38:10logo for this business. So, let's get
- 1:38:12into it. The tool that I use to create
- 1:38:14all my logos is called Canva. This is a
- 1:38:17free tool that I've been using for a
- 1:38:19super long time, and you can see some of
- 1:38:20the logos that I've been cooking up in
- 1:38:22here. Now, my philosophy for a modern
- 1:38:26logo is that it should be stupidly
- 1:38:28simple. Let's take a look at some of the
- 1:38:31biggest brands in the world just so you
- 1:38:32can understand what they are doing. This
- 1:38:34is Kylie Cosmetics, billion-dollar
- 1:38:36company. Literally just black text on a
- 1:38:38white background. This is uh Road,
- 1:38:41another billion-dollar company that all
- 1:38:43the girls are buying from. White text,
- 1:38:46simple as day, just a clean, classy,
- 1:38:49modern logo. Or we can go even look at
- 1:38:52Sephora, which is the biggest brand of
- 1:38:55them all. And Sephora, literally black
- 1:38:58text on a white background. I find a lot
- 1:39:01of beginners when you guys create your
- 1:39:03first logo, you completely do some
- 1:39:06Picasso level work and try to reinvent
- 1:39:08the wheel. You don't have to do that.
- 1:39:10The simpler the better. So, what we're
- 1:39:12going to do is go inside of Canva here.
- 1:39:15And I'll try to put the link to this in
- 1:39:17the description, but inside of Canva,
- 1:39:20you can click on create.
- 1:39:22And then I have logo here because I just
- 1:39:25did one, but you can just search logo
- 1:39:28and it's going to pop up right there.
- 1:39:30Now, the coolest part about Canva is
- 1:39:32that it comes built in with a bunch of
- 1:39:36templates. So, you have all these logos
- 1:39:39at your disposal that you can just
- 1:39:41easily take and apply for your brand.
- 1:39:44Now, again, we don't want to do nothing
- 1:39:47crazy like these ones or like this one.
- 1:39:50I'm just looking for one that has clean
- 1:39:53text, clean font, clean typography is
- 1:39:56what I was going to say. I just want to
- 1:39:58find something that is simple that we
- 1:40:00could adapt to our brand name. I really
- 1:40:03like the texts that are sort of more
- 1:40:07blocky instead of the really rounded
- 1:40:09ones. So, let's see what we can find.
- 1:40:13All right, let's give this one a try.
- 1:40:14So, you can click on it right there. And
- 1:40:18then the cool thing is that you can edit
- 1:40:20each individual element. So, because I
- 1:40:24just want to have the um main text, what
- 1:40:27I'll do is I'll click on each of these
- 1:40:29and then I'm holding shift on my
- 1:40:31keyboard and then I'm selecting all
- 1:40:33these guys and we can just go ahead and
- 1:40:36delete that for now. So, now we've got
- 1:40:38just the text itself. I'm going to
- 1:40:41double click on it and I'm going to put
- 1:40:43the name of our store. O
- 1:40:48this uh period was its own element. So,
- 1:40:50I'm just going to move that out the way
- 1:40:51for now. Maybe we'll bring it back.
- 1:41:01I actually kind of like it with the
- 1:41:03period. I don't know why. I think it
- 1:41:05just kind of leans more into that modern
- 1:41:07aesthetic. Um, I'm going to highlight
- 1:41:10all of it and make sure it's in the
- 1:41:11center.
- 1:41:16For now, let's do it without. And then
- 1:41:18if we decide to put it back in the
- 1:41:20future, I'm going to put it back um to
- 1:41:22black. For now, I'll put it white so it
- 1:41:23just blends in with the background. And
- 1:41:25then we'll scale this guy up right here.
- 1:41:31Actually, I'll just delete it if we want
- 1:41:33it. It's easy to put back. So, yeah,
- 1:41:35we're going to do three different
- 1:41:36versions of our logo. The first one
- 1:41:38we're going to do is going to be black
- 1:41:40on white, which is going to be the
- 1:41:41primary one for our website. So, we want
- 1:41:44to scale it up a little bit higher.
- 1:41:45Let's put it like let's put like 360
- 1:41:51maybe 335. There you go. And then we
- 1:41:54need to crop this. Okay. The reason why
- 1:41:56is because we don't want it to fill up
- 1:41:59all that space in the top and the
- 1:42:01bottom. So to crop it, we can just click
- 1:42:03right here on resize and we can click on
- 1:42:06custom size. And then what I'll do is 1
- 1:42:10thou 2,000 by 1,000. It will basically
- 1:42:13cut this in half. So, we're going to hit
- 1:42:16resize this design.
- 1:42:18And then now we have a better aspect
- 1:42:20ratio for a logo. Then we can make it
- 1:42:22bigger.
- 1:42:24We want it to fill up the whole space
- 1:42:28because the logo is going to be scaled
- 1:42:29down. So, we want to make sure that it's
- 1:42:31high resolution.
- 1:42:34All right. So, that's our logo number
- 1:42:35one. What we want to do is click up here
- 1:42:39on share
- 1:42:41and then click on download and then make
- 1:42:44sure that you select transparent
- 1:42:46background. Very important that you do
- 1:42:48that. I'm going to hit that right there.
- 1:42:51I'm going to make a new folder on my
- 1:42:53desktop for this store. So, we'll call
- 1:42:56it Omeay. I'm going to say black logo.
- 1:43:01All right. Now, we need to make a white
- 1:43:03logo. So, I just click on the text, make
- 1:43:06it white.
- 1:43:11We can check how that looks by clicking
- 1:43:12on the background and then making the
- 1:43:14background black. Looks pretty nice. Um,
- 1:43:18we can just put it back to white. Hit
- 1:43:21share and then click on download once
- 1:43:23again and make sure that it's on
- 1:43:25transparent background. That is super
- 1:43:27important.
- 1:43:32white logo. And the last thing that I
- 1:43:36always do is I make an icon for my
- 1:43:39brand. We're going to use this for our
- 1:43:42Facebook page. We're going to use this
- 1:43:43for our favicon logo up here. And the
- 1:43:46way that I make an icon is I will change
- 1:43:50the background color to something that
- 1:43:52reflects my brand. So, you know, we're
- 1:43:54more like a I guess you could say this
- 1:43:56one's more like a bluish type of thing.
- 1:43:58Then I resize this again and I want to
- 1:44:00make it a square.
- 1:44:02So instead of 2,00x 1,000, we can put it
- 1:44:06to 1,000 by 1,000, which is going to
- 1:44:10make it an even square.
- 1:44:13And then we could leave it like this,
- 1:44:16which I like. But if you look at all the
- 1:44:19logos up top here, these icons, they
- 1:44:21just have usually one letter or two
- 1:44:23letters or just a simple thing. So, what
- 1:44:25we should do is just do the V and then
- 1:44:29put this at like 500.
- 1:44:33It kind of looks like the um it looks
- 1:44:36exactly like this logo right here.
- 1:44:41But yeah, we can maybe change the color
- 1:44:42so it doesn't look too much like theirs,
- 1:44:45but it reminds me of the Vimeo logo. We
- 1:44:47can also try um VO.
- 1:44:51I kind of like the VO a little bit
- 1:44:52better. be on its own. Looks a little
- 1:44:54weird.
- 1:44:56Okay, so now we've got our logo.
- 1:45:00We'll go ahead and click I mean our
- 1:45:02icon. We'll go ahead and click share.
- 1:45:04This one we don't want to do transparent
- 1:45:06background. This one we want to just
- 1:45:07leave as is.
- 1:45:11So then we put this as icon.
- 1:45:14So now if I open up that folder, we
- 1:45:17should have a black logo, a white logo,
- 1:45:19and an icon. And now we are able to add
- 1:45:23this directly to our store. And we're
- 1:45:25going to do that all in the next section
- 1:45:28of this video because in the next
- 1:45:30section, we are going to completely
- 1:45:33transform this homepage to make it look
- 1:45:36much nicer. We're going to get our logo
- 1:45:38in there. We're going to add all the
- 1:45:40essential pages that are necessary for
- 1:45:42our store. And then the most fun part of
- 1:45:45this whole process that I'm excited
- 1:45:47about is we are going to build the
- 1:45:50product page for this. The product page
- 1:45:52is where all the magic happens. This is
- 1:45:54where we're going to devote the majority
- 1:45:56of our time on this video, but we need
- 1:45:58to get a solid foundation first. So, in
- 1:46:01the next section, we're going to be
- 1:46:02turning this store into a real brand
- 1:46:05that can start making sales. I'll see
- 1:46:06you there. All right, guys. Welcome
- 1:46:08back. As you can see, we are working the
- 1:46:10night shift for this section of the
- 1:46:12video. And now we're going to take that
- 1:46:15basic foundational store and turn it
- 1:46:17into a ready to launch brand. Before we
- 1:46:19do that, I want to address one of the
- 1:46:21most common questions that I get asked,
- 1:46:22and that is what Shopify theme should I
- 1:46:25use? Now, if you go to Shopify's free
- 1:46:28theme library, you'll see that they have
- 1:46:30a ton of options. And by the way, for
- 1:46:33any of you guys that don't know what a
- 1:46:34theme is, it's basically like the
- 1:46:36template for your site to build upon.
- 1:46:39There are some great free themes in
- 1:46:41Shopify's library. I've made a bunch of
- 1:46:43money with the Sense theme and I've also
- 1:46:46made a bunch of money with the Dawn
- 1:46:47theme. These are just really classic,
- 1:46:49simple themes that work extremely well.
- 1:46:52But a lot of people in the drop shipping
- 1:46:55industry are recommending you guys to
- 1:46:57use this theme right here called Shrine
- 1:46:59Pro. And this is a great theme. I've
- 1:47:01used it a lot. I've done hundreds of
- 1:47:03thousands of dollars in sales with the
- 1:47:05Shrine Pro theme. It is sort of like the
- 1:47:08industry standard. I recommend this to
- 1:47:10the students in my paid mentorship, but
- 1:47:13a lot of them have more money to invest
- 1:47:15into this game. If you're somebody that
- 1:47:18doesn't have the extra funds, this theme
- 1:47:21costs $350.
- 1:47:23So, if you don't have the extra funds to
- 1:47:25invest in this, I wouldn't recommend
- 1:47:27that you do it. And you guys are
- 1:47:29actually in luck because since you built
- 1:47:31your store with the AI store builder
- 1:47:32from the beginning of this video, I
- 1:47:35actually got you guys their pro theme
- 1:47:38for free. Normally, when you use that
- 1:47:40same AI store builder from anybody else,
- 1:47:43you're going to get the basic version of
- 1:47:45this theme, which doesn't have all these
- 1:47:47sections on it. And these sections are
- 1:47:49the exact same ones that come on this
- 1:47:51Shrine Pro theme that cost 350 bucks. So
- 1:47:54you guys, as long as you use the AI
- 1:47:56storebuilder link in the beginning of
- 1:47:58this video, you're already getting a $97
- 1:48:02theme. That's what they normally charge
- 1:48:03for it for free. So I got you guys
- 1:48:05covered on that. You don't need another
- 1:48:07theme. This one is more than enough. So
- 1:48:10what I want to do now is go back to the
- 1:48:12Shopify dashboard and I want to click
- 1:48:15here on edit theme. The first thing that
- 1:48:18I want to do is I want to put our logo
- 1:48:20that we got yesterday. So, I'm going to
- 1:48:23go over here to theme settings. I'm
- 1:48:25going to click on logo, and I'm going to
- 1:48:26change it with the logo that we made
- 1:48:29yesterday. I'm going to actually use the
- 1:48:30black one because we have a white
- 1:48:32background on our website. So, let me go
- 1:48:34here and put the black logo.
- 1:48:41We're going to click done. And then
- 1:48:43you're going to see the logo is going to
- 1:48:44update there. You can change the size of
- 1:48:46the logo right here. This is the desktop
- 1:48:49size. I'm going to make it maybe like
- 1:48:51150. This is all a personal preference,
- 1:48:53but I think that looks pretty clean.
- 1:48:55This button up here will allow you to
- 1:48:57preview your website in the mobile view.
- 1:48:59And most of your traffic to your store
- 1:49:02is going to come from the mobile view.
- 1:49:04So, for now, let's build our store in
- 1:49:06this preview. Shopify also has this
- 1:49:08really annoying thing called the
- 1:49:10inspector. I don't know who developed
- 1:49:11this. It's literally garbage. Um, you
- 1:49:14can just disable that so this thing
- 1:49:15doesn't pop up on the screen. All right.
- 1:49:18So, now that we've got our logo in
- 1:49:20place, I also want to update the
- 1:49:22favicon. That's going to be this looking
- 1:49:24guy right here. So, we can click change.
- 1:49:26We can click select from library, add
- 1:49:28files, and boom. We put that right
- 1:49:31there. Now, I'm talking through every
- 1:49:33single step of this right now, but as we
- 1:49:36get like deep into the process, I might
- 1:49:37not be commentating every single action,
- 1:49:40but I'm going to try my best to make
- 1:49:41this as click byclick as possible. So,
- 1:49:44we put the favicon in there. We click
- 1:49:45save.
- 1:49:48That's how y'all know I'm locked in
- 1:49:49because I'm drinking an energy drink at
- 1:49:51900 PM. I I'm usually going to bed at
- 1:49:53this time, but I want to really [snorts]
- 1:49:55finish this program and I want to make
- 1:49:57it amazing for you guys. So, we're going
- 1:49:59to be doing the night shift tonight. All
- 1:50:00right. So, when it comes to the homepage
- 1:50:03of one of these stores, I like to keep
- 1:50:06it as simple as possible. Let's go back
- 1:50:08to the sections here, and we can get rid
- 1:50:11of a lot of the sections that are on
- 1:50:13there already. So you'll see this is the
- 1:50:16multirow. We can take that away. If we
- 1:50:18put the inspector back on, it'll show us
- 1:50:21what we're hovering over. Um, so like
- 1:50:23for example, the multirow, we can just
- 1:50:26turn that off. The I button basically
- 1:50:28makes it go away without fully deleting
- 1:50:30it. That way in case you do want to
- 1:50:32bring it back, you can very easily bring
- 1:50:34it back. Um, I'm also going to get rid
- 1:50:37of this divider
- 1:50:39and I'm going to get rid of the text.
- 1:50:41I'm basically going to get rid of
- 1:50:42everything and I'm going to start it
- 1:50:44kind of from scratch. We'll keep the
- 1:50:46testimonials and then we'll get rid of
- 1:50:49the email sign up.
- 1:50:51So for a homepage really the only
- 1:50:54elements that we need are a nice
- 1:50:57slideshow. We need to show our featured
- 1:51:01products. So we'll go right here to add
- 1:51:02a section and we'll go featured
- 1:51:04collection
- 1:51:06and we'll put that under the slideshow.
- 1:51:09We can adjust the products in here, but
- 1:51:12for now, click on collection and then
- 1:51:14we'll put homepage. We're going to fix
- 1:51:16this in a little bit. Then it's going to
- 1:51:18ask us what we want to put right here on
- 1:51:20feature collection. I'm going to just
- 1:51:22say like our best sellers.
- 1:51:26A lot of people are not going to come to
- 1:51:28your homepage. I'm just being honest.
- 1:51:31But it's important that you make it look
- 1:51:32nice anyways. So, we'll click save. The
- 1:51:35slideshow also has two things. We don't
- 1:51:37really need two. So, I'm going to delete
- 1:51:39one. Click save again. I don't love this
- 1:51:44orange um color that it's picked for us.
- 1:51:47So, I'm going to go in now and we can
- 1:51:49change the colors inside of the
- 1:51:50settings. Let's play around with a
- 1:51:52couple different colors and see which
- 1:51:54ones we like.
- 1:51:57I know we were messing around with like
- 1:51:58a blue before.
- 1:52:02Maybe we'll go kind of for like a darker
- 1:52:05blue aesthetic. Not too I don't like the
- 1:52:07too bright blue, but a little little
- 1:52:10blue could be nice.
- 1:52:13Maybe something like that.
- 1:52:16And we can change the color of this too
- 1:52:19right here. If you want to get the same
- 1:52:22color, you can go back to this and you
- 1:52:24can just copy this color code. For this
- 1:52:27though, I'm going to make it black so
- 1:52:29it's not a distraction on everything
- 1:52:31else. So, we click right here and then
- 1:52:32we can change the background color to
- 1:52:34black. Keep it simple.
- 1:52:37I'm going to also make it go a little
- 1:52:38slower because it's way too fast.
- 1:52:46Let's put it at two. Okay. So, now we
- 1:52:50have all these different things like
- 1:52:51spinning around up here. I don't really
- 1:52:53like that. I would rather we just put
- 1:52:55one thing. Um, and
- 1:52:59I wonder if we can make it so it's not
- 1:53:05spinning.
- 1:53:07Okay. In this case, we can't. So, we'll
- 1:53:09just leave it. Um, there we go. You
- 1:53:12change it to announcement bar. We'll
- 1:53:14turn off the ticker for now. We'll just
- 1:53:15put the announcement bar. I think it's a
- 1:53:17little cleaner. And then on the
- 1:53:19announcement, we can just put um
- 1:53:24what I usually put is like
- 1:53:28sale ends today,
- 1:53:3250% off
- 1:53:34plus free
- 1:53:36shipping. We're going to adjust this
- 1:53:38later. I just want to get a foundation
- 1:53:40and then we can make everything look
- 1:53:42perfect. So, it's going to ask us about
- 1:53:44the color scheme here. We can go for
- 1:53:47this accent number two. And then the way
- 1:53:49that you change um accent number two is
- 1:53:51back into colors. And then we're going
- 1:53:53to make this black. Can maybe do like a
- 1:53:55little like a little off black so it
- 1:53:57looks cleaner.
- 1:53:59All right. Now, the next thing that I'm
- 1:54:01not really vibing with is the font. So,
- 1:54:05if you look at the font, it's very ugly
- 1:54:07and generic. So, the way that we're
- 1:54:09going to change the font
- 1:54:12is clicking on typography
- 1:54:15and then we can scroll through a couple
- 1:54:17different options. I like Helvetica.
- 1:54:20It's pretty clean and it's a classic
- 1:54:22theme, but you can pick something that
- 1:54:24you like. Just don't pick anything like
- 1:54:26too crazy, you know? We don't we don't
- 1:54:28need a super artsy theme, you know? I
- 1:54:31mean, uh, font. We just need something
- 1:54:33that looks clean and simple. Ideally, I
- 1:54:36want to find something that's a little
- 1:54:37closer to our logo style. Um, so let's
- 1:54:41try this one. Cormarant.
- 1:54:43I've used this one before. It's really
- 1:54:44clean. Let's just keep flipping through
- 1:54:47these. This is like a personal
- 1:54:48preference thing, but again, it's it's
- 1:54:52really not supposed to be like super
- 1:54:54stylistic. You're just supposed to pick
- 1:54:56something simple that's really easy to
- 1:54:58read.
- 1:55:00All right, so the font that I'm going to
- 1:55:01go with is Monserat. I use this font all
- 1:55:04the time. It has a bunch of different
- 1:55:06sizes, too. So, we're going to put it on
- 1:55:07bold and it's just a classic, clean um
- 1:55:10font that looks good and it's super easy
- 1:55:12to read. So, we put Monzerat there.
- 1:55:15Then, that's going to be the font for
- 1:55:17our headings. Okay. We need to change
- 1:55:19the font now for the body. We can also
- 1:55:21do Monzerat again, but then we just need
- 1:55:25to do probably regular. Yeah. So, this
- 1:55:28is just a clean and reliable font. You
- 1:55:31could do something a little more
- 1:55:32stylistic if you want, but remember the
- 1:55:35goal is to make it easy to read and easy
- 1:55:37to understand. We're not trying to win a
- 1:55:39graphic design competition or anything
- 1:55:41like that.
- 1:55:43All right. So, now we need to put some
- 1:55:45text here for this cuz I don't really
- 1:55:47like the default text. I'm going to
- 1:55:48change it up a little bit. You know,
- 1:55:50this store, we're going to be selling
- 1:55:52the pet product as the first one, but I
- 1:55:54don't want to make the store all about
- 1:55:56pets. I want to keep it sort of like a
- 1:55:58broad homebased store. So, we have the
- 1:56:01freedom to test other products as well.
- 1:56:03So, I'm just going to put transform your
- 1:56:04space. Ideally, I want it to be clean
- 1:56:06enough to just fit on one line. And
- 1:56:09then, we need a description to put under
- 1:56:11this. So, what I'm going to do is I'm
- 1:56:13going to take a screenshot. The way to
- 1:56:15take a screenshot on everybody's
- 1:56:16computer is different, but if you're on
- 1:56:18a Mac, it's um
- 1:56:22command, shift, and four. And then it
- 1:56:24gives this little thing where you can
- 1:56:25take a screenshot. So, I'm going to take
- 1:56:28a screenshot of this. And then we're
- 1:56:29gonna open up Claude.
- 1:56:31Claude is what I'm going to use for a
- 1:56:33lot of these creative tasks. I'm gonna
- 1:56:35say, write a simple description to go
- 1:56:39with this headline for my drop shipping
- 1:56:42store. We're selling homebased products.
- 1:56:47And I've got it on Opus right now, but
- 1:56:49I'm going to go ahead and put it on
- 1:56:50Sonnet. And then we'll go ahead and
- 1:56:51click that.
- 1:56:53All right. So, maybe we do this. Your
- 1:56:54home should feel like your shop cur
- 1:56:57every corner. Cool. We need to change
- 1:57:00this image, too. I don't really like
- 1:57:02this image at all. Shopify has a bunch
- 1:57:04of good images in their free library.
- 1:57:07So, let's just go ahead and search home.
- 1:57:09And let's just find something that looks
- 1:57:11decent. This I I I really can't stress
- 1:57:14this enough. Like, I find a lot of
- 1:57:15beginners will literally spend like days
- 1:57:17on this process right here. This is like
- 1:57:20the least important part of the whole
- 1:57:21thing. It's just something that we have
- 1:57:23to set up. like you can't you can't skip
- 1:57:26this, but it's not that important
- 1:57:28because a lot of people are not really
- 1:57:29even going to end up on this section of
- 1:57:31your website. But we just want to make
- 1:57:33sure it looks good in case somebody does
- 1:57:34come around this part, then you know
- 1:57:36they feel that the website's a lot more
- 1:57:37trustworthy. Let's try this image. Maybe
- 1:57:43something like this is fine. We'll go
- 1:57:45ahead and click save. We also have this
- 1:57:48shop now button, but to be honest, I
- 1:57:51don't really think we need it. Let me
- 1:57:52see how No, let's put it back.
- 1:57:54put shop now. And then we'll put the
- 1:57:56product as the dog product that we're
- 1:57:59trying to sell.
- 1:58:02And yeah, we got that part done. Now we
- 1:58:06have the best sellers. We need to add a
- 1:58:08couple better products. We'll do that in
- 1:58:10a little bit. And then we can update
- 1:58:12this collection. Um
- 1:58:15for this I would say here from our
- 1:58:17customers.
- 1:58:20And then um we need to change these
- 1:58:22reviews. So again, I'll take another
- 1:58:25screenshot and put it into Claude.
- 1:58:28Say, "Write me three generic reviews for
- 1:58:32the homepage."
- 1:58:37It's going to cook up some reviews that
- 1:58:38we can just plug into here.
- 1:58:44All right, back over there.
- 1:58:48as fast
- 1:58:50or the second one. Um,
- 1:58:54what did they put as the headline?
- 1:59:00Exactly what I needed. All right.
- 1:59:05Keep clicking the wrong tab. Y'all going
- 1:59:07to find that I'm going to do that a lot.
- 1:59:10All right. So, then we put that one.
- 1:59:14These are just sort of trust elements in
- 1:59:16case anybody ends up on this part of the
- 1:59:18site. Um, and then put that
- 1:59:22copy and paste. We're going to be doing
- 1:59:24a lot of copy and pasting in this
- 1:59:26section.
- 1:59:30And then the last one,
- 1:59:37go right there. Paste that. And put that
- 1:59:41in there.
- 1:59:43I mean, with this, we're we're pretty
- 1:59:45much almost done. Like, we don't need to
- 1:59:47have a lot of stuff on the homepage
- 1:59:48because nobody's really going to end up
- 1:59:50here. I'm going to take this brand
- 1:59:52information thing away. All we need is
- 1:59:54those quick links. Um, and we can go
- 1:59:56ahead and click save. This is already a
- 1:59:58pretty much ready to go homepage. Like,
- 2:00:01if you look at um this store that we
- 2:00:04did, it's a super simple homepage. Like
- 2:00:08if you look at the one store that we've
- 2:00:09been looking at as inspo, it's like
- 2:00:12super simple. So I wouldn't overthink
- 2:00:14the homepage at all. And then once you
- 2:00:16find your product is starting to
- 2:00:18perform, we can make the homepage all
- 2:00:20around that product like how these two
- 2:00:22examples have done. But in the
- 2:00:24beginning, we want to keep it um pretty
- 2:00:25generic.
- 2:00:27All right. So I want to now change this
- 2:00:31collection so that our pet product pops
- 2:00:34up first. So, the way we're going to do
- 2:00:36that is go here to the exit and then go
- 2:00:39over to content, I mean to products and
- 2:00:42then click on collections.
- 2:00:45Here you're going to see the homepage
- 2:00:47collection and we can add our product
- 2:00:50that we want right here. So, we're going
- 2:00:52to put the dog cooling mat.
- 2:00:55We really need to put some better
- 2:00:57products on this store than these.
- 2:00:59Something a little bit more aligned with
- 2:01:00what we want to sell, but for now, we'll
- 2:01:02just do these four. And then you can
- 2:01:05click on sort and you can sort manually
- 2:01:08and make sure that the dog product is
- 2:01:10coming first.
- 2:01:13All right. So, let's go back to the
- 2:01:15store.
- 2:01:18And as you can see, it's already looking
- 2:01:20a lot cleaner from when we started. I'm
- 2:01:23going to change it so the logo actually
- 2:01:25pops up in the middle. I don't really
- 2:01:27like it on the left side there on
- 2:01:29desktop.
- 2:01:32Even though we're optimizing for mobile,
- 2:01:34we always want to make sure that our
- 2:01:36store still looks good on desktop. It's
- 2:01:39very important.
- 2:01:42All right. So, we're going to put logo
- 2:01:43middle center. It asks you for a logo
- 2:01:46link, meaning like if they click the
- 2:01:48logo, where do they go? My advice is
- 2:01:50that you point the logo link to whatever
- 2:01:53product that you want to sell. The
- 2:01:55reason is when you're running ads to
- 2:01:57your store, you're not going to run ads
- 2:01:59to this page.
- 2:02:03You're going to be running ads directly
- 2:02:05to this page right here. So, we want to
- 2:02:08make it so that when people click away,
- 2:02:11they just end up back here. We don't
- 2:02:12really want them browsing and shopping
- 2:02:14around. We want to make it as um sort of
- 2:02:17streamlined as possible. We want to keep
- 2:02:19people where the action is at, which is
- 2:02:21on this page. But if we revisit the
- 2:02:24homepage, I would say we're pretty much
- 2:02:26done with this. Um, I'm gonna take away
- 2:02:29the search icon.
- 2:02:32And
- 2:02:33yeah, I mean, for now, this is fine. You
- 2:02:36can also change the way that the desktop
- 2:02:38menu is, but for now, I'm not going to
- 2:02:40do that. We're just going to leave it as
- 2:02:41a dropown. And let's see it on on
- 2:02:44mobile.
- 2:02:46This is a pretty decent start for the
- 2:02:48homepage, but there's a couple things
- 2:02:50that are glaringly obvious that need to
- 2:02:52be improved. These product titles are a
- 2:02:55literal nightmare, and the products
- 2:02:57themselves are not that great either.
- 2:02:59And also, um, down here, we need to add
- 2:03:02the essential pages to our website. So,
- 2:03:06I would say let's get the essential
- 2:03:08pages in place first, and then we'll
- 2:03:10start making all these products look a
- 2:03:12lot better. Let me show you guys how to
- 2:03:14set up those pages. These are all the
- 2:03:16essential pages that you need on your
- 2:03:18store and we're going to set each one up
- 2:03:20step by step. So, let's start with the
- 2:03:22track your order page. For this, we are
- 2:03:25going to go to the app store and we are
- 2:03:28going to download an app called 17
- 2:03:30track. This is the best tracking tool
- 2:03:32out there. Not affiliated with them.
- 2:03:34It's just the best one because they have
- 2:03:37a dedicated tracking page that you can
- 2:03:40put on your store for free. They have a
- 2:03:42paid plan, but from day one, you don't
- 2:03:44need to use it. You can just use the
- 2:03:46free one. So, we can get the tracking
- 2:03:48page. So, once we get the app going,
- 2:03:51it's going to ask us a bunch of
- 2:03:53questions. We're just going to hit next.
- 2:03:54We're going to hit next, next, start the
- 2:03:57journey. They gave us a free trial.
- 2:04:01The only thing that we need to do inside
- 2:04:03of here is click on tracking page.
- 2:04:06And then it's going to give you the link
- 2:04:09right there. So we can click on copy.
- 2:04:12We can go over to um
- 2:04:16to our
- 2:04:19content and then to menus
- 2:04:22and then main menu. The main menu is the
- 2:04:25one that's up here on the top. So we can
- 2:04:28click add menu item and we can put track
- 2:04:32your order
- 2:04:34and then we can paste that.
- 2:04:36All right. Hit save.
- 2:04:40the next and just let me show you guys
- 2:04:42what that looks like real quick. This is
- 2:04:44what the order tracking page is going to
- 2:04:46look like. So you see it instantly
- 2:04:48generates the order tracking page. So
- 2:04:50all we all they have to do is just put
- 2:04:52their order number in their email and
- 2:04:53it's going to work. Let's move on to the
- 2:04:56next page which is going to be the
- 2:04:58contact us page. As you can see by
- 2:05:01default here I go clicking the wrong
- 2:05:03things. As you can see by default
- 2:05:05Shopify already does one of these built
- 2:05:06in. So, you're kind of chilling with
- 2:05:08that. But if you want to customize it,
- 2:05:11the way you do that is you click on edit
- 2:05:13theme and then you go up top here and
- 2:05:17then you go to the um you click up here.
- 2:05:21You click on pages and then you click on
- 2:05:23contact and then you can make some
- 2:05:25adjustments here. I don't like that they
- 2:05:27keep using orange. I think it's really
- 2:05:29ugly. I'm going just put it black.
- 2:05:31And then
- 2:05:33I would personally recommend that we put
- 2:05:36our email here. We haven't set up a
- 2:05:39company email yet. We're going to do
- 2:05:40that a little bit later. So, we'll come
- 2:05:43back and add the company email when
- 2:05:44we're done. But I would also
- 2:05:48simplify this is too much text.
- 2:05:51Just go like that. All right. So, now
- 2:05:54the contact page is done pretty much.
- 2:05:58You could say, um, get in touch with us
- 2:06:01is fine. We don't want to get too
- 2:06:02wrapped up in these little things. I
- 2:06:04promise there's so much more important
- 2:06:05stuff. This is not the stuff that's
- 2:06:07going to move the needle, but it's
- 2:06:08important that we have it. All right.
- 2:06:11So, we got track your order. We got
- 2:06:12contact us. The next page that you're
- 2:06:15going to need is a frequently asked
- 2:06:17questions page.
- 2:06:19So, by default with the theme that we
- 2:06:23provide you guys, it comes with a FAQ
- 2:06:26already built in. So, you guys don't
- 2:06:29even have to set that up. What you do
- 2:06:32have to do though is we have to put it
- 2:06:34on our website. So, to do that, we go
- 2:06:36back to the content. We click on the
- 2:06:39menus
- 2:06:41and then we are going to put it in the
- 2:06:44footer menu. So, we can click add menu
- 2:06:47item. Click right here. pages and then
- 2:06:50click FAQs. I also want to add the other
- 2:06:52two pages that we just did.
- 2:06:58All right.
- 2:07:00And contact.
- 2:07:04Let me get the exact link because I
- 2:07:05think I put the wrong tracker.
- 2:07:10There we go. I'm going to ditch the
- 2:07:13search
- 2:07:15and I'm going to put this guy all the
- 2:07:16way at the bottom. And I'm going to
- 2:07:18change to say privacy
- 2:07:20policy.
- 2:07:22I do really like this pro theme because
- 2:07:24it comes with a lot of these things
- 2:07:25already built in. So now when we refresh
- 2:07:28again, you're going to see the FAQ track
- 2:07:31order and the contact. Let's make sure
- 2:07:32everything works. Now see, so it put the
- 2:07:35other the wrong one. We got to make sure
- 2:07:37that we put the 17 track one, not the
- 2:07:39other one. So let me get rid of that.
- 2:07:42Let me paste that link right there.
- 2:07:46Okay, now it's correct.
- 2:07:49Let's refresh.
- 2:07:52Click track order again. There you go.
- 2:07:54Took us to the right page. Okay, now we
- 2:07:57have FAQ, track order, contact.
- 2:08:01The next thing we need is the shipping
- 2:08:03info and return. So, let me see if it
- 2:08:07already generates that for us. If not,
- 2:08:09we're going to create one real quick. So
- 2:08:11you can see the shipping policy
- 2:08:14is there but we need to generate it. So
- 2:08:18I would do it through claude generate me
- 2:08:21a shipping policy
- 2:08:24for my drop shipping store
- 2:08:28products dispatch in 1 to two days and
- 2:08:31arrive in 7 to 12 days internationally.
- 2:08:35[snorts]
- 2:08:45Cool.
- 2:08:51We eventually are going to have to go
- 2:08:53back and plug in our support email once
- 2:08:55we set that up. We'll set that up after
- 2:08:56we do these essential pages because
- 2:08:58we're going to need that for a few
- 2:08:59things going forward.
- 2:09:01All right, we get that saved. Go back to
- 2:09:04content menus.
- 2:09:07And then we need to add that right
- 2:09:08there.
- 2:09:11Bada boom.
- 2:09:15Hit save.
- 2:09:17And what else? We got privacy policy and
- 2:09:20the terms and conditions. So Shopify
- 2:09:23actually generates the terms and
- 2:09:24conditions for you. You click on
- 2:09:26settings and you click on policies
- 2:09:29and it's right here, terms of service.
- 2:09:32And then you just hit insert template.
- 2:09:34And it's going to ask you for this
- 2:09:35information. Please fill this out with
- 2:09:37your information. Because this is a demo
- 2:09:39store, I'm not going to fill it out, but
- 2:09:40please make sure you fill that out. And
- 2:09:42then now we have our terms of service.
- 2:09:45We can go ahead and copy this.
- 2:09:49And then we can put it on another page.
- 2:09:54Well, it already created the page for
- 2:09:56us, but we just need to paste that
- 2:09:57information. Let me make sure it's not
- 2:09:59there.
- 2:10:01Yeah. So, we paste that. Click save. The
- 2:10:04reason why we have to have the privacy
- 2:10:07policy, the shipping policy, all that
- 2:10:08stuff is because once we start running
- 2:10:11ads,
- 2:10:12Facebook is going to scan our website to
- 2:10:15make sure that we have those things on
- 2:10:17our store. So, you got to have them.
- 2:10:20All right. So, now we need to put that
- 2:10:22terms and conditions in our footer menu.
- 2:10:32Hit check
- 2:10:34and boom. And then for the main menu,
- 2:10:37let me see if we can remove anything
- 2:10:38from there. We can take away the
- 2:10:41catalog. It's not necessary. We're not
- 2:10:43trying to sell a bunch of other
- 2:10:44products. And then we could add
- 2:10:48um Oops.
- 2:10:51We could add the FAQ.
- 2:10:54Cool.
- 2:10:57All right. So now when we go back to our
- 2:10:59store, and I'm going to pull it up here
- 2:11:01because I want to use the um the mobile
- 2:11:03preview,
- 2:11:05this is what it looked like before.
- 2:11:08And now when we preview it,
- 2:11:14this is what it's looking like now.
- 2:11:16Okay, we've got our um proper links,
- 2:11:21we've got our essential pages.
- 2:11:24I also want to see if I can remove these
- 2:11:28little social icons, but if not, I'm not
- 2:11:31tripping about that. It's not that big
- 2:11:32of a deal. Let [snorts] me go to
- 2:11:34drawers.
- 2:11:37Social media.
- 2:11:40Yeah. So, we're not going to be able to
- 2:11:41do that, but it doesn't really matter.
- 2:11:43Um, let me see if I can do it here in
- 2:11:46the header.
- 2:11:49Just like anything that is a
- 2:11:50distraction, I try to not have it. Yeah.
- 2:11:54So, if we delete these little X's, it
- 2:11:57should go away.
- 2:12:03All right. Cool. Now, we got that out of
- 2:12:06the way. We're looking good. We're
- 2:12:08looking great. All right. Cool. I want
- 2:12:11to change this button color, too. I
- 2:12:13think we're just going to rock out with
- 2:12:14the all black vibes. It's what the
- 2:12:17industry standard is anyways. And we can
- 2:12:20do some different colors on the product
- 2:12:22pages, but for this we'll just do it
- 2:12:23black.
- 2:12:25Simple scales. All right. So, we click
- 2:12:28save.
- 2:12:30And now we have an almost ready to go
- 2:12:32homepage. I just need to fix these
- 2:12:35products here. And we're going to um fix
- 2:12:37the titles and maybe put a couple
- 2:12:39different products in there. But for
- 2:12:40now, we've got all of our essential
- 2:12:42pages. Let's make sure everything is
- 2:12:43working. Contact works. Tracker goes to
- 2:12:48the
- 2:12:50Come on, baby.
- 2:12:53You refresh.
- 2:12:56It should work. It's just lagging for
- 2:12:57whatever reason.
- 2:12:59There you go. Tracker works. FAQ works.
- 2:13:04Could be good to run through these, but
- 2:13:06I already checked them. They're good.
- 2:13:08And then down here, we've got FAQ,
- 2:13:10track, contact, shipping policy. Good.
- 2:13:13Privacy policy good and terms good. All
- 2:13:18right, we are looking pretty solid now.
- 2:13:20Our foundation is growing. I want to fix
- 2:13:22some of these products, especially fix
- 2:13:24our main product and then get to work on
- 2:13:27building this product page. Check.
- 2:13:30Check.
- 2:13:39Okay, so let's get to work on this guy
- 2:13:42right here. The first thing that we need
- 2:13:44to do is come up with a better title for
- 2:13:46this product. Now, to get some inspo for
- 2:13:49this, I want to go look at what the
- 2:13:50competition is doing. So, let's pull
- 2:13:52them back up.
- 2:13:54[snorts]
- 2:13:55You guys are going to see me do this a
- 2:13:57lot in my process, and that is finding
- 2:14:00the competitor and seeing what they are
- 2:14:03doing. That is the way to do this. That
- 2:14:06is the smartest way to um get an idea of
- 2:14:09what's working is just look at what the
- 2:14:11people that are uh selling this product
- 2:14:13successfully are doing. So they're
- 2:14:15calling it cool pause 2.0. What we can
- 2:14:18do is we can take a screenshot of this.
- 2:14:23And then I also want to give it a
- 2:14:25picture of the product.
- 2:14:32And then I'm going to say, "Help me come
- 2:14:35up with a better product title for
- 2:14:39this."
- 2:14:41If the pictures aren't loading, we can
- 2:14:42just refresh.
- 2:14:47All right, I'm going out the whole
- 2:14:49thing. Make my life easier.
- 2:14:52Cool.
- 2:14:54So, now it's going to suggest some
- 2:14:55product titles for us. This is now where
- 2:14:58things get very important. Um, Derek
- 2:15:01calling it the cool pause. I don't want
- 2:15:03to call it that. I want to say I need a
- 2:15:05new name,
- 2:15:08not cool paws.
- 2:15:12[clears throat] They're going to come up
- 2:15:13with some good names for us to plug in.
- 2:15:15Um, let's see what else we got.
- 2:15:19I like Chillpup. I like Frostmat. I'm
- 2:15:22actually going to go with Frostmat.
- 2:15:23Frostmat's super clean. So, let's go and
- 2:15:27do Frostmat.
- 2:15:30And then another way that I like to get
- 2:15:33inspo is I'll go on Amazon because
- 2:15:35Amazon is a really visual-based
- 2:15:39platform. So for you to get top rank on
- 2:15:42Amazon, your listing has to be on point.
- 2:15:46And when you pay attention, you'll
- 2:15:47notice a lot of the top listings are
- 2:15:49doing a lot of the same things. Like
- 2:15:52they will say the the the um they will
- 2:15:56say uh the size of the dog. It will say
- 2:15:59self-cooling,
- 2:16:00extended cooling, waterproof.
- 2:16:03For sake of this video, I'm going to
- 2:16:06probably do go back to the product here.
- 2:16:10To edit the name, we're going to go and
- 2:16:11click on products and then we're going
- 2:16:13to click right here. So, we're going to
- 2:16:16call it the frost mat. And then we're
- 2:16:18going to call it, we're going to put a
- 2:16:20dash.
- 2:16:27You can call it, see what they're saying
- 2:16:29on Amazon.
- 2:16:32Say dog cooling mat.
- 2:16:36Dog self
- 2:16:38cooling mat. Maybe something like that.
- 2:16:43We can delete all this, by the way.
- 2:16:48All right, let's um let's pull up
- 2:16:50another tab with the actual preview. Um,
- 2:16:54I think we can come up with a slightly
- 2:16:56better uh second half of the title. I
- 2:16:58like the first half, the whole frost
- 2:17:00mat, but I think we can come up with a
- 2:17:01slightly better um title for the
- 2:17:03product. So, let's actually see what
- 2:17:07they're doing.
- 2:17:10After we get the product title, I'm
- 2:17:12going to show you guys a trick to
- 2:17:13literally use Claw to fill out all this
- 2:17:15for you. So, don't worry, we're not
- 2:17:16going to have to do all this by hand.
- 2:17:18Um, it's actually an insane trick, but I
- 2:17:20just want to get the title of the
- 2:17:21product down. So, I'm going to ask
- 2:17:24Claude again.
- 2:17:28Give me a better second half of this
- 2:17:32title. Something a bit longer.
- 2:17:36I also think the text here is a little
- 2:17:37too small. I'm going to put it as medium
- 2:17:39or even large maybe.
- 2:17:48Um,
- 2:17:52yeah, we'll call it this.
- 2:17:56As you can see, my grammar is absolutely
- 2:17:57awful. I call it the dog self-cooling
- 2:17:59mat, but self-cooling dogmat's 10 times
- 2:18:01better. I am a college dropout, so do
- 2:18:03not forget that. A lot of them on Amazon
- 2:18:06and this guy right here are using this
- 2:18:08whole like 2.0 angle, and I kind of like
- 2:18:11that. So, I might rip that as well. 2.0.
- 2:18:15It kind of gives the insinuation that
- 2:18:17this is a new version of that product.
- 2:18:20It goes back to the whole new mechanism
- 2:18:21thing I was telling you guys about.
- 2:18:24Yeah, that looks nice. I like that name
- 2:18:26right there. Okay, so now let's get into
- 2:18:28the cool AI tricks. So now what we're
- 2:18:32going to do is we're going to build out
- 2:18:35the shell of this page and then we're
- 2:18:38going to get the theme code and we're
- 2:18:41going to give it to Claude. and Claude's
- 2:18:43going to rewrite every single thing on
- 2:18:45this website. So, let's get it looking
- 2:18:47right before we do that. Um, first I
- 2:18:50want to fix some of this padding.
- 2:18:52Padding is basically the space between
- 2:18:54the elements. There's way too much space
- 2:18:56between the elements. I don't like it at
- 2:18:58all. Um, I also want to fix that here.
- 2:19:04So, we'll go to the emoji benefits and
- 2:19:08we'll fix the padding. It's just too
- 2:19:10much padding. I don't really like
- 2:19:11padding that much. Um,
- 2:19:15we actually don't need to have the price
- 2:19:17because we're going to be using a
- 2:19:19different tool to show the price. So,
- 2:19:21for now, we're just going to get rid of
- 2:19:23the price.
- 2:19:25And then, um, we have these. We need to
- 2:19:28change what these say.
- 2:19:31In this case, there's only one color of
- 2:19:32the product and it only populated one
- 2:19:35size of the product. Um, but we can fix
- 2:19:39that with the supplier. I don't know why
- 2:19:41it only gave us one of the sizes, but
- 2:19:43it's fine. This is the bundle selector.
- 2:19:47So, we can put bundle and save. I don't
- 2:19:49need to put here. Just put bundle and
- 2:19:51save. We're going to fix this bundle
- 2:19:53later. So, don't even trip about it. I
- 2:19:55want to get rid of um the dynamic
- 2:19:58checkout button. So, we hit that right
- 2:20:00there.
- 2:20:04There are way too many payment logos
- 2:20:06here.
- 2:20:07So, we're going to disable like almost
- 2:20:10all of them. Get rid of Bitcoin. We're
- 2:20:12not accepting Bitcoin.
- 2:20:15I want to make sure we have
- 2:20:19that one. I just want to make sure we
- 2:20:22have the major credit cards and I want
- 2:20:24to make sure that we show CLA.
- 2:20:26This is not going to affect the actual
- 2:20:28things that they can use to check out,
- 2:20:30but it just gives them confirmation that
- 2:20:33these uh payment options are available.
- 2:20:41And then
- 2:20:43we can probably get rid of the master
- 2:20:45card one. We don't need to put the
- 2:20:47actual brands of the cards. And then get
- 2:20:49rid of these one, too. Cool. Get rid of
- 2:20:52some of that padding.
- 2:20:54This is like the estimated shipping
- 2:20:56time. We can put minimum shipping days
- 2:21:00five and maximum 12.
- 2:21:05And then that's going to dynamically
- 2:21:07update based on the current date.
- 2:21:12Um, the text is a little bigger than I
- 2:21:15would like to say, but for now, we'll
- 2:21:20leave it. These reviews, we're going to
- 2:21:22leave them untouched because Claude is
- 2:21:24going to fix them.
- 2:21:26Next, we need to start plugging in some
- 2:21:28of these sections. I'm going to get rid
- 2:21:30of this one and I'm going to kill all
- 2:21:32this bottom padding because way too
- 2:21:34much. There we go.
- 2:21:38Okay. So, these arrows kind of collapse
- 2:21:41this so we can see what we have
- 2:21:42available here for the product pages
- 2:21:46themselves. What we can do is copy the
- 2:21:49template. That's always worked for me,
- 2:21:50but I'm I'm going to build it out for
- 2:21:51you guys live so you can understand. So,
- 2:21:54first we'll do an image with text.
- 2:21:58So, we're going to put the image with
- 2:21:59text. This is just going to give us an
- 2:22:02opportunity to put a clean picture of
- 2:22:03our product and do some explaining about
- 2:22:06what it's going to do for the customer.
- 2:22:07So, we'll take away some of the padding.
- 2:22:10Um, this is like a comparison thing
- 2:22:13comparing to other brands. We're not
- 2:22:14going to use this for now.
- 2:22:17The next thing that I want to add, make
- 2:22:21sure when you're adding sections, you're
- 2:22:22not putting this, you're doing like the
- 2:22:24big one. So, you click right here. Let's
- 2:22:27see what else we got in here.
- 2:22:32Next, we'll do an icon bar. So, this is
- 2:22:35where you can sort of talk about the
- 2:22:37best features of your product, the
- 2:22:39biggest benefits of your product.
- 2:22:42So, we'll go ahead and save that. We'll
- 2:22:45change it to two columns because it will
- 2:22:47look cleaner.
- 2:22:51Then, we'll go ahead and hit plus again.
- 2:22:59Um,
- 2:23:01let's use this comparison table instead
- 2:23:03of the one that they had. This one looks
- 2:23:05a lot better.
- 2:23:07And then let's get rid of this flash
- 2:23:09sale alert cuz it's very ugly.
- 2:23:12And also, we'll probably ditch these
- 2:23:15testimonials.
- 2:23:17We're going to add some different
- 2:23:18reviews later.
- 2:23:22All right. So now we have a bit of a
- 2:23:24better shell than before. We've got the
- 2:23:26reviews. We got the image with text.
- 2:23:29I'll go ahead and plug an image here
- 2:23:30already.
- 2:23:32And then I like this image. I like to
- 2:23:34use lifestyle images here so people can
- 2:23:36visualize the product. This is a nice
- 2:23:39image, but
- 2:23:41the problem is the people's not going to
- 2:23:42be using it on the couch. Like they're
- 2:23:44trying to use it on the floor. So for
- 2:23:46this, we'll go on Amazon and see if we
- 2:23:48can find a clean image from one of the
- 2:23:50competitors. Let's go to this one.
- 2:23:56I want to get one that sort of shows
- 2:24:00the product in use. I don't know why
- 2:24:04everybody is deciding to photoshop their
- 2:24:06product on a freaking iceberg. That
- 2:24:08doesn't really make any sense, but it is
- 2:24:10what it is. All right, so I found a good
- 2:24:14image to put right here. I'm going to
- 2:24:15upload it right now. It just kind of
- 2:24:16shows the product in use and it talks
- 2:24:18about some of the features of it.
- 2:24:21Go ahead and click done. The image has
- 2:24:24some text on top that I don't like. So,
- 2:24:26we can click on edit image here. And
- 2:24:29then we can click on crop and we can
- 2:24:30actually cut that out. Make sure you
- 2:24:32click on free form. And then we can go
- 2:24:34ahead and just crop that out. And then
- 2:24:36we can go ahead and click on apply and
- 2:24:41then hit save.
- 2:24:46Okay. Then we're going to go back. And
- 2:24:48now we have the nice image there.
- 2:24:51Um, okay. So, we got the image, im text,
- 2:24:54we got the icon bar, our comparison
- 2:24:56table.
- 2:24:57Perfect. I will add the testimonials
- 2:25:00just um anyways, just because we're
- 2:25:02going to go through and have it generate
- 2:25:04some stuff for us. So, it will be nice
- 2:25:08to have this filled out. Okay, we're
- 2:25:09almost done here with this foundation. I
- 2:25:12just want to add a couple more things. I
- 2:25:14want to add these little um I don't know
- 2:25:17what you call them, but these little
- 2:25:19icons
- 2:25:20right here.
- 2:25:23Uh we're going to change those. It just
- 2:25:25looks nice. It's sort of like an
- 2:25:26industry standard thing.
- 2:25:28Then I also want to add a little bit of
- 2:25:32text
- 2:25:34in between the title and the rating
- 2:25:36stars. Going to put text right here.
- 2:25:42Actually, I don't really like how that
- 2:25:43looks. We'll keep it simple for now. All
- 2:25:45right. So, cool. Now that we have this
- 2:25:48basic foundation, we can take this page
- 2:25:52and we can take the code and we can put
- 2:25:55it into Claude. And Claude's basically
- 2:25:58going to rewrite all of the text on this
- 2:26:00page. So, we don't have to write any
- 2:26:01text. It's literally going to save us
- 2:26:02like 45 minutes. So, here's how we are
- 2:26:05going to do that.
- 2:26:09Let me go over here to online store.
- 2:26:13Click this button and then click on edit
- 2:26:16code.
- 2:26:20Let me make sure I'm doing this the
- 2:26:22right way.
- 2:26:28Yes. Okay. So,
- 2:26:32you go up here and then you click on
- 2:26:36templates
- 2:26:37and then the product. Want to make sure
- 2:26:41it's the right one.
- 2:26:43These are product templates. Okay, this
- 2:26:45is like the layout that we just created.
- 2:26:47We just made our own template. And to be
- 2:26:49super organized, let's do this. Let's
- 2:26:51click products and then let's click
- 2:26:53create template. And then let's base it
- 2:26:55on the one we just made, the default
- 2:26:57product. And then call it the product
- 2:26:58that you want to launch. So say dog
- 2:27:00cooling mat. Cool. Then hit create.
- 2:27:03All right. So then we need to go back
- 2:27:05again
- 2:27:07and then we need to assign that template
- 2:27:08to this product. So we click products,
- 2:27:10we click right here, and then we click
- 2:27:13on theme template dog cooling mat. Cool.
- 2:27:16Then we click save. Once we have that,
- 2:27:19now we can go back to online store.
- 2:27:23We can click on edit code
- 2:27:28and then we click on templates.
- 2:27:32And now you'll see the dog cooling map.
- 2:27:35All right. So what I want you to do is
- 2:27:37copy all this. And if you're not seeing
- 2:27:40this, you click right here. You click
- 2:27:42templates and you click right there.
- 2:27:44Now, I want you to copy all of this.
- 2:27:46Okay? I want you to open a new chat.
- 2:27:49Matter of fact, what we're going to do
- 2:27:50is do a new project. We're going to call
- 2:27:52a new project. We're going to say, "Dog
- 2:27:53cooling Matt." I'm going to say, "You
- 2:27:56are my copywriting and marketing
- 2:27:58specialist. I need you to help me with
- 2:28:02writing copy for my new drop shipping
- 2:28:04product, The Dog Cooling Mat 2.0. We're
- 2:28:08going to work on ads. We're going to
- 2:28:09work on the website. I need you to do
- 2:28:11everything with me.
- 2:28:14This is just me talking to it like a
- 2:28:16normal person telling it all the things
- 2:28:18that I need. And when you tell it these
- 2:28:19things, it's going to perform 10 times
- 2:28:21better. Okay? And then what I want you
- 2:28:23to do is copy this and then paste that
- 2:28:25into the instructions as well. Okay? So
- 2:28:28now what I want you to tell Claude is
- 2:28:32I am going to send you a product JSON
- 2:28:36file from my Shopify store. I want you
- 2:28:40to fully understand this JSON file and
- 2:28:43the way it's laid out before we do
- 2:28:45anything else. I'm attaching the JSON
- 2:28:47file. Now
- 2:28:50we want to change this to um opus. And
- 2:28:53then we want to make sure we've got that
- 2:28:55fully copied. Oop, that's the wrong one.
- 2:28:58Make sure we've got that fully copied.
- 2:29:00And then we're going to paste it. And
- 2:29:01it's going to paste it right there as a
- 2:29:02file. Now, once you do that, it's going
- 2:29:04to analyze that file. And the reason why
- 2:29:06we tell it to do that first is because
- 2:29:09we want it to understand the layout
- 2:29:11before we tell it to change the text
- 2:29:13because otherwise it'll go through and
- 2:29:14change the text, but it'll completely
- 2:29:16break the um the page. So, we really
- 2:29:19want to make sure that it understands
- 2:29:20it. Now, in the meantime, get a couple
- 2:29:23links together. get the link of your
- 2:29:26competitor, which we already have, and
- 2:29:28then get the link of the top Amazon
- 2:29:30listing, which is this one. We're going
- 2:29:32to feed both of these to Claude, and
- 2:29:35then Claude is going to be able to
- 2:29:36understand the best um text and the best
- 2:29:39angles that we can uh use for our
- 2:29:42copywriting. So, let's let this cook for
- 2:29:44a second, and I'll come back when it's
- 2:29:46done. All right, it's all done. It says
- 2:29:48I've gone through the whole file. It
- 2:29:49says that this is a Shopify page
- 2:29:51template for your product page.
- 2:29:52everything. It understands all the
- 2:29:54sections. Good. [snorts]
- 2:29:58Perfect. Perfect. Perfect. Perfect.
- 2:30:01Okay. So, now we're going to tell it,
- 2:30:05I'm going to feed you my competitor's
- 2:30:08page and the Amazon listing for this
- 2:30:11product. I want you to pull the best
- 2:30:15elements from them and use that to
- 2:30:20come up with good copy for this product
- 2:30:22page.
- 2:30:26Once you've got the copy, we will then
- 2:30:31redo the JSON file with the new copy.
- 2:30:36And then we're going to paste this link
- 2:30:37right here.
- 2:30:39Oops.
- 2:30:41And then we're going to paste this link
- 2:30:43right here.
- 2:30:47All right. Now, it's going to take that
- 2:30:49information and it's going to pull it
- 2:30:51from um this this website. It's going to
- 2:30:54take all the best text from here. It's
- 2:30:55going to take all the best text from
- 2:30:56here. And then we're going to be able to
- 2:30:59um use that copy to improve our page.
- 2:31:02All right. So, it pulled a bunch of
- 2:31:04great elements from these pages,
- 2:31:08and it's going to be pulling these
- 2:31:10things right here. It's giving all the
- 2:31:12copy. It's giving the icons.
- 2:31:16Perfect. Perfect.
- 2:31:20It's showing me what it's going to do.
- 2:31:21So, if you have any changes that you
- 2:31:23want to make to it, you can do it right
- 2:31:25now. But, I'm just going to leave it as
- 2:31:27is, and then we can change it on the
- 2:31:29page itself.
- 2:31:31So you can see like if you were to write
- 2:31:33all this yourself, this would take you
- 2:31:35god knows how long. It would take you
- 2:31:37way too long. So it has three questions.
- 2:31:41It says confirm it's no gel. It's not
- 2:31:44jailbased.
- 2:31:47Um disregard the variance for now.
- 2:31:52Um my name is forgot we named it
- 2:31:58Frostmat. It's asking for the name. So,
- 2:32:00I'm just going to paste paste uh the
- 2:32:02name right there.
- 2:32:07Okay,
- 2:32:09let's
- 2:32:11redo the JSON file with this new copy.
- 2:32:15Now, it's going to take all that copy
- 2:32:18that it just wrote and it's going to put
- 2:32:20it on the file so that we don't have to
- 2:32:23manually type this stuff ourself. And
- 2:32:26all we're going to have to do is copy
- 2:32:28the new JSON file and paste it back into
- 2:32:31Shopify. It's like magic, bro. You're
- 2:32:33able to make a product page in 10
- 2:32:36minutes, whereas before the product page
- 2:32:38would take 2 hours. Okay, so we're
- 2:32:41obviously not going to be like 1,000%
- 2:32:42done. There's some extra tweaks that I
- 2:32:45like to do before launching these
- 2:32:46things, and we're going to get into that
- 2:32:48after we get the foundation down. But
- 2:32:50this is saving me so much time these
- 2:32:53days. The thing that takes the most time
- 2:32:55in this entire process is going to be
- 2:32:58making super clean images and also
- 2:33:01really nailing the product um offer and
- 2:33:05the little uh hacks that I like to do to
- 2:33:08make it convert a little higher. But in
- 2:33:10general, this structure would have
- 2:33:13usually taken you hours, but now we can
- 2:33:14cook this up and you're going to see in
- 2:33:17like less than 15 minutes, we'll have
- 2:33:18something nice. So, I'm going to let
- 2:33:19this JSON cook, and then when that's
- 2:33:21done, I'll come back and we'll paste it
- 2:33:23into the website. All right, so it
- 2:33:25finished the JSON for us. It gave us
- 2:33:29this file right here. It's absolutely
- 2:33:31amazing how good Claude is these days.
- 2:33:34Um, but yeah, you're going to look at
- 2:33:36this and be super overwhelmed. Don't be.
- 2:33:38Just click right here on copy. And then
- 2:33:40let's go back into Shopify.
- 2:33:42And hopefully, if it didn't break
- 2:33:45anything, we can click onto the dog
- 2:33:47cooling mat. JSON. We can highlight
- 2:33:49everything, delete it, and then paste
- 2:33:52it, and then click save.
- 2:33:56So, sometimes when you do this, it
- 2:33:59breaks everything. So, let's see our
- 2:34:02luck, and let's see if it came out nice.
- 2:34:04So, let's go back to the online store
- 2:34:07preview
- 2:34:09and then let's go again to edit theme
- 2:34:14mobile view and the moment of truth dog
- 2:34:18cooling mats.
- 2:34:22All right. So, perfect. It updated all
- 2:34:26the text here.
- 2:34:29It updated all the text right there.
- 2:34:32Little error here.
- 2:34:36But in general, it fixed this small
- 2:34:39error here. But yeah, frequently asked
- 2:34:42questions updated reviews there. Come
- 2:34:45on. Yes. Let's go. It looks It looks
- 2:34:46solid like to do this. Otherwise, it
- 2:34:48would have taken us forever. So, I'm
- 2:34:50glad we got that set up. Now, let's go
- 2:34:52ahead and click save. And then let's
- 2:34:53like, you know, let's do the fine little
- 2:34:56fixes here. So, these emoji benefits are
- 2:35:00probably one of the most important
- 2:35:01things. This whole section right here,
- 2:35:03we call this the top of the fold. This
- 2:35:05is the first thing that people are going
- 2:35:07to see when they come to your website.
- 2:35:08So, this has to be on point. This is
- 2:35:11like the elevator pitch of your product.
- 2:35:13So, we really need to nail this. Um, it
- 2:35:16says right now up to 4% cooler than the
- 2:35:18floor, cools on contact, no gel, no
- 2:35:22water, no fridge, non-toxic, and shoe
- 2:35:23safe. I don't really like these cuz I
- 2:35:26think they're a little too long. Um, I'm
- 2:35:28just going to go for the ones that the
- 2:35:30competitor had. So, I'm just going to
- 2:35:32copy these. I never want to copy them
- 2:35:34like exactly. What I want to do is I
- 2:35:37want to take them and then plug them in
- 2:35:39and then tell it to change them up a
- 2:35:40little bit. So, I'm going to say change
- 2:35:42these up a little bit.
- 2:35:45Make them
- 2:35:47shorter.
- 2:35:49Cool. The simple philosophy that you
- 2:35:53need to understand is that if it's
- 2:35:54working for somebody else, it very
- 2:35:56likely will work for you. You don't have
- 2:35:57to reinvent the wheel with this drop
- 2:35:58shipping thing. You just need to see
- 2:36:00what people are already doing and make
- 2:36:01minor changes to it. It's going to save
- 2:36:03you so much time and so much headache.
- 2:36:05So, we are going to change this. Boom.
- 2:36:08Copy that. And then we're going to
- 2:36:10paste. Let me get some of these tabs
- 2:36:12cleaned up. Then, we're going to paste
- 2:36:14this into the emoji benefits section.
- 2:36:17And as you can see, it's already looking
- 2:36:19a lot better. I really don't like um
- 2:36:22when it's
- 2:36:24looking um when this when the text
- 2:36:27spills over to two lines. I don't like
- 2:36:28that at all. Say up to four. It's also
- 2:36:32in Celsius. Nobody's using Celsius here
- 2:36:35in the United States, so we definitely
- 2:36:37need to change that. I don't know why
- 2:36:40they have that on their website. That's
- 2:36:41an easy win for us.
- 2:36:437° Fahrenheit cooler. It says on
- 2:36:47contact, but I'm going to say
- 2:36:51instantly.
- 2:36:53Uh, it says pulls heat away 20% faster.
- 2:36:57non-toxic and chew safe.
- 2:37:01Um, I'm gonna say, give me one more
- 2:37:04bullet point.
- 2:37:10Instead of choose safe, I'm going to say
- 2:37:12um, choose slashscratch resistant.
- 2:37:15Sounds better.
- 2:37:20And then we just need one more.
- 2:37:23Says machine washable.
- 2:37:26No, it's very important that you tell it
- 2:37:28to focus on benefits, not features. This
- 2:37:32is a big principle of marketing that I
- 2:37:34always teach my students is that we
- 2:37:36don't want to sell the features of the
- 2:37:38product. We don't want to say, "Oh, it's
- 2:37:40cold." We don't want to say, "Oh, it's
- 2:37:42going to be um having a scratch
- 2:37:44resistant material." We want to more so
- 2:37:46say the benefits of them using the
- 2:37:48product. Like talking about how their
- 2:37:50dogs are not going to, you know, have a
- 2:37:51heat stroke or they're not going to deal
- 2:37:53with these problems. That's the things
- 2:37:54that we're trying to look for.
- 2:37:57So instead of saying machine washable,
- 2:38:00we could say fresh and clean in minutes.
- 2:38:02I don't really like that one either. Let
- 2:38:03me let it know. Hold on. You don't have
- 2:38:05to change the JSON every time. We are
- 2:38:09just brainstorming copy now.
- 2:38:20Let's focus on the pain point of the
- 2:38:23customer and focus on the benefits
- 2:38:27of using the product.
- 2:38:30I just like to bounce ideas with this
- 2:38:32and see if it can come up with some
- 2:38:34better bullet points. The ones that we
- 2:38:35have right now are fine, but I think we
- 2:38:37can make them a little bit better based
- 2:38:38on the principle that I was just talking
- 2:38:40about before.
- 2:38:42So, let's see what we can come up with.
- 2:38:43And this is the process sometimes, you
- 2:38:45know, it's not always like perfect
- 2:38:46where, you know, you just use AI and
- 2:38:48everything is just green from day one.
- 2:38:50Like you have to kind of play with it
- 2:38:52and put your own spin on it. If you just
- 2:38:54blindly follow AI, like you're going to
- 2:38:56end up having a very robotic looking
- 2:38:58website.
- 2:39:00This is good. Ends the non-stop heat
- 2:39:04panting because that's the real pain
- 2:39:06point. Like people don't like to see
- 2:39:08their dogs in the sun sitting there
- 2:39:11panting around the house.
- 2:39:14Um,
- 2:39:16this is good, too. A lot of people that
- 2:39:19buy this product,
- 2:39:21they are buying it because they don't
- 2:39:23want their dog laying on the floor.
- 2:39:26Like, a lot of times in hot climates,
- 2:39:28the dog will lay on the cold floor as a
- 2:39:30relief system. But yeah, this is good.
- 2:39:33Now, we have some better bullet points.
- 2:39:36Okay. 15,000 plus happy dogs, 90-day
- 2:39:39guarantee,
- 2:39:42free shipping, I would say. Um, fast and
- 2:39:46free shipping. I just like how that
- 2:39:48sounds better.
- 2:39:51My golden bed. Make sure everything is
- 2:39:54good.
- 2:39:55Okay, that's great. Comfort stars are
- 2:39:58staying cool.
- 2:40:00Rank is in one cool. All right, let's
- 2:40:02fix this little glitch here. The amperam
- 2:40:05glitch.
- 2:40:09We can fix that too. Built for hot days
- 2:40:11and overheated pups. I don't really like
- 2:40:12that at all. So, let's change that.
- 2:40:16Change this as well.
- 2:40:21I wanted to say something more like no
- 2:40:22more overheating or like
- 2:40:26Yeah, finally relief from the heat.
- 2:40:28Something like that.
- 2:40:30I really want everything to focus on the
- 2:40:32relief for the dog.
- 2:40:34Finally,
- 2:40:36give your best friend relief.
- 2:40:44Finally,
- 2:40:46give them relief
- 2:40:49from the heat.
- 2:40:53Could be good. What What are they saying
- 2:40:54here?
- 2:41:00Made for dogs who can't beat the heat.
- 2:41:04That's fine. We'll leave the one that I
- 2:41:06had. Um, now we need to change these
- 2:41:09little icons. So, we just need to put
- 2:41:11whatever matches with what it's saying.
- 2:41:15I want to see if they have This one's a
- 2:41:18snowflake. Cool. This one's non-toxic,
- 2:41:21so I guess the heart actually works fine
- 2:41:23there. This one's soft.
- 2:41:26What could we use for softs?
- 2:41:29Um,
- 2:41:35I don't even know what's this.
- 2:41:38No, that's going to be for the washable
- 2:41:39one.
- 2:41:42Just going to see if we can find one.
- 2:41:44Maybe star. Doesn't really matter.
- 2:41:46Something that looks fine.
- 2:41:48Okay. Soft and cushion. Non-toxic. It
- 2:41:50says no toxic, but we need to say
- 2:41:52non-toxic. Little things like that we
- 2:41:54just need to fix.
- 2:41:58All right.
- 2:42:01Now, it says frost mat versus ordinary.
- 2:42:03I'm going to say versus other.
- 2:42:06And then I'm going make this small or
- 2:42:08large.
- 2:42:10Yeah, medium's fine.
- 2:42:12I just don't like it when it spills over
- 2:42:14to the other line. I like it when it's
- 2:42:15cleanly on one line like that.
- 2:42:19Our cool to touch design.
- 2:42:24Okay. Hey, and then it says frost mat
- 2:42:26and then basic mat. So, I'm going to put
- 2:42:27others.
- 2:42:29And these guys are like stacking on top
- 2:42:31of each other. So, let's fix that by
- 2:42:32making them way smaller.
- 2:42:37I guess it's like a padding thing.
- 2:42:40Um, let me do that.
- 2:42:44And take away the TM. There we go.
- 2:42:50Perfect.
- 2:42:52What changes say FAQs?
- 2:42:57Get rid of some of the padding again.
- 2:43:04All right, these questions. Why does my
- 2:43:07dog sleep in a floor instead of the bed?
- 2:43:08That one kind of sucks. We're going to
- 2:43:09get rid of that one. Does the match stay
- 2:43:11cool? What if my dog usually avoids? Is
- 2:43:13it better if is a machine washable? How
- 2:43:15do I know if my dog is overheating
- 2:43:16indoors? We also don't need that
- 2:43:17question. It's too generic. Cool. And
- 2:43:20then these are just some reviews that it
- 2:43:21plugged in. There's another app that I
- 2:43:24like to use for reviews, but for testing
- 2:43:26products, like having these basic
- 2:43:27reviews is is totally fine. They work.
- 2:43:31And now we're looking pretty clean. Um
- 2:43:33there's a couple huge things that we're
- 2:43:35missing right now. We are missing the um
- 2:43:40different variants, so for the different
- 2:43:42sizes, but we'll fix that in a second.
- 2:43:45I also want to make the images a little
- 2:43:48bit bigger. I think they're a little too
- 2:43:50small for me. So, let's see if we can do
- 2:43:53that.
- 2:43:58Do this.
- 2:44:00Um, let me take that off. There we go.
- 2:44:04Take that off. There we go. So, now
- 2:44:07we're looking a lot cleaner. I like
- 2:44:09having images like this.
- 2:44:11And then for the dots,
- 2:44:16we'll do the dots under the media. And
- 2:44:18then we'll make sure we have the little
- 2:44:19arrow there so they can click. I like
- 2:44:21the arrows.
- 2:44:23They also have these things called
- 2:44:24thumbnails. So it puts the pictures
- 2:44:27under here.
- 2:44:30Um, for now we're not going to do the
- 2:44:33thumbnails. On desktop they are there, I
- 2:44:35think. Yeah, on desktop they're there.
- 2:44:38If it gave me the option to do it on
- 2:44:40mobile, I would put it, but I'm not
- 2:44:42really seeing it, so it's not that big
- 2:44:43of a deal. We'll just do one image at a
- 2:44:46time. Keeps the page simpler.
- 2:44:49That's the inspector thing getting in
- 2:44:51the way. It gets super annoying.
- 2:44:53Yeah, I'm actually starting to get
- 2:44:55pretty happy with this. We need to fix
- 2:44:57the colors. I mean, we need to fix the
- 2:45:00variance. We need to fix the pricing. I
- 2:45:02also want to change the color of this
- 2:45:04button. We don't want it to be black.
- 2:45:09Custom button color.
- 2:45:13We'll make it green.
- 2:45:19Cool.
- 2:45:20The best colors for a button is either
- 2:45:22green or Amazon orange, but for now,
- 2:45:27we're going to use green.
- 2:45:29Click save.
- 2:45:32All right. So, now that we've got this
- 2:45:34going, we need to get better images. We
- 2:45:37need to fix the bundles, but I think we
- 2:45:40should fix the bundles and the variants
- 2:45:44first. I think that's that's going to be
- 2:45:45the most important thing and then we'll
- 2:45:47lock in on the images separately because
- 2:45:49that fully deserves its own section of
- 2:45:50the video. Let's just get the foundation
- 2:45:52right.
- 2:45:55So, I want to go back to AutoDS and I
- 2:45:57want to see what this supplier
- 2:46:01had. I want to go to the actual
- 2:46:04dashboard itself.
- 2:46:10Sorry, the um
- 2:46:13the website.
- 2:46:15So, it says it only has one variant, but
- 2:46:18when we had looked at this product from
- 2:46:20the supplier, it had multiple variants.
- 2:46:22Let me see if they have one that has the
- 2:46:24proper sizes in place, and then I'll
- 2:46:26connect that one instead of the one that
- 2:46:29we have connected right now. All right.
- 2:46:31So, now we have the product and we have
- 2:46:34all the different variants that should
- 2:46:36be populating right now. We need the
- 2:46:38variance in this case because this
- 2:46:40product has multiple sizes. We can't
- 2:46:42sell this product without the other
- 2:46:43sizes. So, let's let this load up.
- 2:46:48Okay. So, now we have all the variants
- 2:46:51that we need. We're not going to do all
- 2:46:53these colors, so we can get rid of the
- 2:46:55colors. But this is going to be super
- 2:46:58helpful for us because now we actually
- 2:47:01can get our orders fulfilled with the
- 2:47:03correct sizes. So before we would have
- 2:47:05been completely cooked. We would have
- 2:47:06only had one size. But now we can go
- 2:47:08ahead and delete all those extra
- 2:47:10variants. And now we've got blue in what
- 2:47:13is it? 1 2 3 4 5 in six different sizes.
- 2:47:17I think six sizes is a little overkill.
- 2:47:19They have five. So we're going to adjust
- 2:47:21that accordingly. But now we're looking
- 2:47:24way better than before. Um we could also
- 2:47:27have the other colors, but I'm a big fan
- 2:47:29of simplicity. I don't think we should
- 2:47:31have a bunch of colors because it
- 2:47:33creates more uh decisions for the people
- 2:47:35to make during the checkout. So now
- 2:47:38we're going to go ahead and click import
- 2:47:39on this.
- 2:47:41And then to get it to how the other um
- 2:47:44page was looking, it's only going to
- 2:47:46take me like two seconds and I'll show
- 2:47:47you how I'm going to do that.
- 2:47:50[sighs]
- 2:47:50Okay, we click right here. Here's the
- 2:47:53product.
- 2:47:55Want to make sure everything's there.
- 2:47:58The images kind of suck in comparison to
- 2:48:00the other ones. I'm not going to lie,
- 2:48:01the images were way better than the
- 2:48:02other ones, but it'll be really easy to
- 2:48:04add those images, so I'm not really
- 2:48:05tripping about it. Let's go back here
- 2:48:07over to products.
- 2:48:09And then here's the new product. Let's
- 2:48:11copy the the title from the last one.
- 2:48:16And honestly, like I could have cut this
- 2:48:18out of the video, but I'm including
- 2:48:19because maybe somebody watching will run
- 2:48:21into a similar problem. So, you know.
- 2:48:24All right. Now we put that. Only thing
- 2:48:25we have to do to make it look like the
- 2:48:27other one is put dog cooling mat right
- 2:48:29there. And then you ready? We click on
- 2:48:30preview. Let me put it. Let me put some
- 2:48:33of the images in there too. You can
- 2:48:35click on select existing.
- 2:48:38And then since we had this product
- 2:48:39already uploaded, all those images are
- 2:48:41already there. So we can just go like
- 2:48:43that. Quick fix.
- 2:48:48I like to include the mistakes too
- 2:48:49because it shows that like you know this
- 2:48:51is not perfect. Like if I did this and
- 2:48:53it was perfect and then you guys tried
- 2:48:55it and it wasn't perfect, it would you'd
- 2:48:57be like, "What the heck?" So I like to
- 2:48:58show even when I mess up on these
- 2:49:00things. But yeah, now now we're looking
- 2:49:03much better. So we have the color and
- 2:49:05then we have the different sizes. Now
- 2:49:07what I want to do is I want to copy what
- 2:49:10they did. So they've got all these
- 2:49:12different sizes. I'm going to screenshot
- 2:49:14this just to make my life easier. And
- 2:49:17like I do this sometimes. This is just
- 2:49:19shows you how lazy I am. AI made me
- 2:49:21lazy. and say make this copy and
- 2:49:22pasteable,
- 2:49:25pastable.
- 2:49:28This is just gonna save me maybe two
- 2:49:31minutes, but two minutes is 2 minutes.
- 2:49:33Life is short, man. We got to we got to
- 2:49:35maximize our time.
- 2:49:40[snorts]
- 2:49:41Cool. So, now we're going to replace
- 2:49:43these crazy looking titles with the ones
- 2:49:46that they provided. And we need to put
- 2:49:47it in order. I'm going to ditch the
- 2:49:49extra small one. I don't think that.
- 2:49:51Yeah, we don't need extra small. Those
- 2:49:52are like for cats. And yeah, we're going
- 2:49:55to put small, medium, large, extra
- 2:49:57large, XSXL. And then we're just going
- 2:49:58to copy these one by one. So,
- 2:50:01um I'm going to say only do lbs, not
- 2:50:05pounds.
- 2:50:07I mean, not kilos.
- 2:50:09Little things like that. You know, the
- 2:50:10competitor was using a lot of Celsius
- 2:50:13and kilograms. We're going to simplify
- 2:50:14it, make it easier.
- 2:50:17All right. Medium.
- 2:50:23large
- 2:50:28XL
- 2:50:32double XL.
- 2:50:35Sweet.
- 2:50:44Perfecto. [sighs]
- 2:50:46All right. Now we click
- 2:50:48>> [gasps]
- 2:50:49>> back over to the preview
- 2:50:55and then we need to change.
- 2:50:58Oops, I made a mistake there and my
- 2:51:00mouse just died.
- 2:51:02One second. All right, I fixed my mouse.
- 2:51:05Let me exit that. Um,
- 2:51:08I don't know why this is glitching like
- 2:51:10that. Instead of saying the name of the
- 2:51:14variant, it's saying like small up to 11
- 2:51:18pounds. Let me see if I can edit that in
- 2:51:20here.
- 2:51:23Sometimes, guys, we run into these
- 2:51:25stupid little bugs and they can end up
- 2:51:28taking way more time than they need to.
- 2:51:32Let me make sure we're on the right
- 2:51:34product. This is the old one.
- 2:51:36Get over this one.
- 2:51:39Okay. product info
- 2:51:42variant picker.
- 2:51:48Ah
- 2:51:50that's why
- 2:51:52now we click save
- 2:51:55and it should show the correct thing.
- 2:52:02Let me put it as
- 2:52:04name.
- 2:52:06There we go. Okay, cool.
- 2:52:10All right. So, now we've got color,
- 2:52:12we've got size.
- 2:52:14We almost don't even need to put
- 2:52:18the the color one because it's like
- 2:52:22there's only blue available. I'm also
- 2:52:24going to change this because we have so
- 2:52:26many options. I'm going to change say
- 2:52:27drop down. I did a comma so it it does
- 2:52:30both of them.
- 2:52:32Just looks cleaner.
- 2:52:35Okay, we're getting somewhere.
- 2:52:38I am going to take away the
- 2:52:42blue color because it's a bit redundant
- 2:52:44and it just clutters everything up a
- 2:52:46little bit. So, I'm going go back to the
- 2:52:48product.
- 2:52:49I'm actually going to hide the other one
- 2:52:54so that way we don't get confused.
- 2:52:57I'm just going to check the box here and
- 2:52:58I'm going to put set as a draft.
- 2:53:04And then
- 2:53:07we're going to go click on color and
- 2:53:09we're just going to delete this.
- 2:53:14Let's hope it doesn't break everything.
- 2:53:15It's not. All right. So, now we have
- 2:53:18that and we have the size.
- 2:53:20All right. We're we're we're making some
- 2:53:22real progress now. Um
- 2:53:26we need to nail the pricing and the
- 2:53:28offer. If you look at the competitor,
- 2:53:31you can see they've done a really good
- 2:53:33job at this. Um, but I'll be honest with
- 2:53:36you guys. I have been filming for like
- 2:53:38two hours today. So, I think we're going
- 2:53:40to pick up on this tomorrow. Tomorrow,
- 2:53:42we're going to fully finish the product
- 2:53:44page. We're going to do all of our
- 2:53:46images. We're going to make our Facebook
- 2:53:48ads. And I'm going to try to button up
- 2:53:50this entire thing. So, we will be ready
- 2:53:53to launch. But, yeah, I would say from
- 2:53:56where we started a couple hours ago to
- 2:53:59where we're at now. Let me show you the
- 2:54:01updated preview on mobile. Like we're
- 2:54:04looking pretty good. We got ourselves a
- 2:54:06nice homepage. We just need to get our
- 2:54:09product in there. Let me do that real
- 2:54:11quick.
- 2:54:15Make sure add it to that homepage
- 2:54:16collection.
- 2:54:24We've got oursel
- 2:54:26a nice looking homepage and then we've
- 2:54:29got a product page that is absolutely
- 2:54:32coming along. Got all the text on there.
- 2:54:35Got good pictures, icons, testimonials,
- 2:54:38everything. So, we're making some real
- 2:54:39progress. Um, we're going to finish this
- 2:54:41up 100% in the next session and we
- 2:54:44should be ready to launch pretty soon.
- 2:54:46So, here's what we got so far. We've got
- 2:54:49a I would say 70% done product page.
- 2:54:53We've got our template set up. We now
- 2:54:56need to go through and create the
- 2:54:58product images and build out the offers.
- 2:55:01I'm going to go ahead and build out the
- 2:55:03offers and pricing first because it's
- 2:55:06very important. So to do this, we're
- 2:55:08going to go back to the product section.
- 2:55:10We're going to click on the dog map and
- 2:55:13we can change each price individually
- 2:55:16based on the size. Now I need to check
- 2:55:20two things. One, I need to check how
- 2:55:22much it costs per each. So we need to go
- 2:55:27check on our AutoDS dashboard. And then
- 2:55:30I want to see what my competitor is
- 2:55:33charging for each of these sizes. and
- 2:55:35we're basically just going to take their
- 2:55:37pricing if we have the opportunity to do
- 2:55:40so. We can undercut them if our supplier
- 2:55:43is giving us this product for cheaper,
- 2:55:45which I think they are. So, let's see.
- 2:55:47We're going to go to the product and
- 2:55:50we're going to click right here
- 2:55:54and we're going to go to the variants.
- 2:55:57So, these are the prices per. In this
- 2:56:01case, they're extremely cheap. Um, this
- 2:56:03one is not costing us anything compared
- 2:56:05to what the other one was costing us.
- 2:56:07Pretty sure the other one was costing us
- 2:56:08a lot closer to like 20 $30 per unit.
- 2:56:11That honestly concerns me a little bit
- 2:56:13regarding the quality. So, what we could
- 2:56:15do is we could do a sourcing request.
- 2:56:17And then with the sourcing request, we
- 2:56:19can see different versions and
- 2:56:21potentially get a better um quality
- 2:56:22version of this. But regardless, we're
- 2:56:24getting this for around a dollar for the
- 2:56:26cheapest one and around $5 for the most
- 2:56:29expensive one. So, let's go ahead and
- 2:56:31come up with some prices. Let me just do
- 2:56:33this request in the background. Cool.
- 2:56:36So, they'll come back to me in like 24
- 2:56:38hours with a potentially better uh
- 2:56:40higher quality version of this product.
- 2:56:42But for now, let me screenshot for now,
- 2:56:45let me screenshot the different prices
- 2:56:47and feed it to Claude and have it help
- 2:56:50me come up with the pricing for our
- 2:56:51product. So, I'm going to go to variance
- 2:56:53here and then we're going to screenshot
- 2:56:55this.
- 2:56:58go back to Claude and paste that. And
- 2:57:01then we're also going to
- 2:57:06let's say small is 54 and XXL is 99. So
- 2:57:11I'm going to also give it that
- 2:57:12information. Say what should I price
- 2:57:17each size at? My competitor is doing $54
- 2:57:21to $99.
- 2:57:2399 for double XXL, 54 for small, and
- 2:57:26then everything in between. I think my
- 2:57:28competitor's cost of goods are much
- 2:57:31higher than mine. So, we could
- 2:57:33potentially undercut them on this
- 2:57:34product.
- 2:57:38Okay. So, we're going to submit that and
- 2:57:39then it's going to help us come up with
- 2:57:40some pricing for our product. Not only
- 2:57:43are we going to need a main price, but
- 2:57:45we're also going to need a compare at
- 2:57:46price. So, we're going to cook up on all
- 2:57:49of this. Um, in general, it's easiest to
- 2:57:53just use the prices that your competitor
- 2:57:56is using because if they're getting
- 2:57:57sales on this, we know that this price
- 2:57:59is validated. But
- 2:58:02if we have the opportunity to undercut
- 2:58:05them, which in this case we do, we
- 2:58:06always should do that. Um, the goal is
- 2:58:09not to be at a race to the bottom and to
- 2:58:12be the cheapest one in the market, but
- 2:58:14any little edge that you can get on your
- 2:58:16competition, you always want to take
- 2:58:18those things. So, if you have the
- 2:58:19opportunity to cut somebody's price by a
- 2:58:21couple bucks, if you have the
- 2:58:22opportunity to throw something in for
- 2:58:24free for the product, um these are
- 2:58:26things that you want to be doing. If you
- 2:58:28have the opportunity to introduce a new
- 2:58:30size or a new color that your competitor
- 2:58:32is not doing, these are the things you
- 2:58:34want to be doing because it's going to
- 2:58:35make you stand out from the crowd and
- 2:58:37ultimately give you that edge. Drop
- 2:58:38shipping is a game of edges. You want to
- 2:58:41try to find areas where your competitors
- 2:58:43are lacking and improve upon them. So,
- 2:58:46let's see what it's saying right now.
- 2:58:50It's just yapping, yapping, yapping,
- 2:58:52yapping. Come on, give me the prices,
- 2:58:54brother. Thank you. All right, so these
- 2:58:56are the prices that it recommends. It
- 2:58:59says $44.95.
- 2:59:00I don't like 95. I always do 99. So,
- 2:59:04let's just kind of start copy and
- 2:59:05pasting these prices over. And the
- 2:59:07easier way to do this is check all and
- 2:59:09click on bulkedit. And it's going to
- 2:59:11give you this uh thing right here. And
- 2:59:13then on the columns, you can also add
- 2:59:15the compare at price. So now we can just
- 2:59:17click and then we can double click and
- 2:59:19paste. So I'm going to do $44.99.
- 2:59:23And then what's the next one? They say
- 2:59:2552.95, but that's a weird number. I like
- 2:59:27clean round numbers. So let's do $49.99.
- 2:59:31[snorts] Then this one's $59.99. That's
- 2:59:34fair.
- 2:59:36Then this one is $69.99 and the other
- 2:59:39one's $79.
- 2:59:46All right. And then as for the compare
- 2:59:47at prices,
- 2:59:50I want to lean closer to 50% off. So
- 2:59:56if it's 40, let me just copy and paste
- 2:59:59it. It's faster.
- 3:00:01So I'll say, give me the compare at
- 3:00:05prices for this at 50% off. I always
- 3:00:09typically like to do um 50% off and I'm
- 3:00:13going to change this because we got it
- 3:00:14on like a overkill version. We're just
- 3:00:17going to do sonnet and we're going to
- 3:00:18just do low. This is going to allow us
- 3:00:20to get responses way faster. So,
- 3:00:27let me paste these prices.
- 3:00:33All right. So now you're going to get
- 3:00:35responses like at the snap of a finger.
- 3:00:37[snorts]
- 3:00:40It's literally making fun of me for
- 3:00:42being It's like if these are
- 3:00:44the sale prices, all you have to do is
- 3:00:46multiply it by two. It's like I know
- 3:00:48that, bro. I just I just am lazy. That's
- 3:00:51why we use AI these days. Okay. Don't
- 3:00:53judge me, Claude. Um what are they
- 3:00:57running? Yeah, I mean they're they're
- 3:00:59doing the 50% off, so we might as well
- 3:01:01do the same thing. So,
- 3:01:04um 99
- 3:01:07boom
- 3:01:10199
- 3:01:1739 and 59.
- 3:01:23Okay, so now we have accurate pricing
- 3:01:27for our product [snorts] and the margins
- 3:01:29on this thing are kind of insane. I
- 3:01:31mean, if we're fulfilling it for the
- 3:01:32price that it says here on AutoDS, which
- 3:01:34is like anywhere from $1 to um $5, not
- 3:01:38including the shipping. I mean, on our
- 3:01:40cheapest version, we're going to be
- 3:01:42getting a profit margin of over 30
- 3:01:44bucks, which is solid. That's exactly
- 3:01:46what I like to look for in any product
- 3:01:48that I'm testing. So, we're looking
- 3:01:49super good on the margin side of things.
- 3:01:51And now, if we go back to the preview,
- 3:01:53it should have updated our prices. Yeah.
- 3:01:55So, now it's looking much better. The
- 3:01:58next thing that we need to do is set up
- 3:02:01bundles the way that these guys have
- 3:02:03their bundles set up. It's the same way
- 3:02:05I set it up on all of my stores. Here's
- 3:02:08um here's another one for example.
- 3:02:11I set up bundles with this app right
- 3:02:14here called Kaching Bundles. And I
- 3:02:16always like to give away items for free
- 3:02:18just like the competitor is doing on the
- 3:02:21other website. And the logic behind this
- 3:02:23is very simple. people have the
- 3:02:26opportunity to go buy this same exact
- 3:02:29product on Amazon. They absolutely can
- 3:02:31just go get the product on their own.
- 3:02:33So, how can we stand out and get them to
- 3:02:35make that impulse purchase? Well, it
- 3:02:38comes down to having a great offer. And
- 3:02:41at this stage of the video, I really
- 3:02:42want to get super in-depth about the
- 3:02:44offers. Essentially, the offer is
- 3:02:47whatever you're promising that the
- 3:02:49person is going to get if they buy from
- 3:02:50you. A lot of times people will just put
- 3:02:53a offer of a discounted price. That is
- 3:02:56what they will just stop at. And that's
- 3:02:58fine. That will get you some results.
- 3:03:01But if you really want to have success,
- 3:03:03you need to start implementing serious
- 3:03:05offers. You need to start implementing
- 3:03:07irresistible offers. Like check this
- 3:03:09out. So I can buy one of these mats for
- 3:03:1254 bucks. Or I could buy one get one
- 3:03:16free.
- 3:03:18And I get free chews, free balm, free
- 3:03:21paw cleanser, free glove wipes, and oh,
- 3:03:25that's all the same kit, but you get
- 3:03:26basically you get, they say you get one
- 3:03:28for free. Whoever cooked up this offer
- 3:03:30made it very confusing by the way, but
- 3:03:33the idea of it is very good. You get all
- 3:03:36these things, $90 worth of stuff for
- 3:03:38free. Well, then you say, "Okay, well,
- 3:03:40if I go on Amazon and get it, I'm not
- 3:03:42going to get all these things." So,
- 3:03:43that's a pretty good deal.
- 3:03:45I'm going to pull up the one that I did
- 3:03:47here. For example, this is the Pilates
- 3:03:49power pack. So, you get the reformer and
- 3:03:52you get free socks, you get a free PDF,
- 3:03:54and you get a free sweat belt.
- 3:03:57These are things that you have to do.
- 3:03:59I'll show you another great example.
- 3:04:00This is a store that is doing over a
- 3:04:03million dollars a month right now. And
- 3:04:05you can see they do the product and then
- 3:04:08they do a 30-day program. They do a
- 3:04:11community. They give you a free belt,
- 3:04:13toning cream, detox tea. So offers are
- 3:04:16crucial. Like you need to have an
- 3:04:17irresistible offer. So in the case of
- 3:04:20this product, I think the competitor has
- 3:04:22done a good job here. They've do a paw
- 3:04:24cleanser and they do pet glove wipes.
- 3:04:27But I want to ask Claude if it has any
- 3:04:29other ideas of products we can do for a
- 3:04:32free gift bundle. So I'm going to say,
- 3:04:35"This is my competitor's offer. I also
- 3:04:38want to do a free gift bundle. Can you
- 3:04:41give me some better product ideas
- 3:04:43instead of the ones that they're using?
- 3:04:46Something that is cheap and easy to
- 3:04:47fulfill. I want to do
- 3:04:51two or three free gifts with the offer.
- 3:04:57[snorts]
- 3:04:57So, it's going to cook that up. In the
- 3:04:59meantime, let's take a look at our store
- 3:05:03on mobile. And oh, also, let's get
- 3:05:05downloading the app that we need to do
- 3:05:07this. It's called Kaching Bundles. So,
- 3:05:10click right here on apps and then go
- 3:05:11install Kaching Bundles. I'm not going
- 3:05:13to make you guys install a ton of apps,
- 3:05:16but this is literally one that you
- 3:05:17cannot live without. So, make sure to
- 3:05:19get it.
- 3:05:22And yes, I am drinking matcha. This is
- 3:05:24what happens when you become unk. All
- 3:05:27right, so
- 3:05:30we can do the free trial. You are going
- 3:05:31to get charged 15 bucks a month, but
- 3:05:33this is an essential app. You need this.
- 3:05:35Like, no question about it. Okay, so
- 3:05:37inside of here there's a bunch of
- 3:05:38different options. My two favorite are
- 3:05:41the progressive gifts and the simple
- 3:05:43quantity breaks. For now, let's do the
- 3:05:46quantity breaks because what this does
- 3:05:48is it allows us to put different um
- 3:05:51things based on how many they get.
- 3:05:54So, what we can do and what I've had a
- 3:05:57lot of success with is pretty much
- 3:06:00something similar to what the competitor
- 3:06:02is doing. So, we can say buy one and
- 3:06:06then we can also do the buy one get one
- 3:06:08free. So, we can do 1x
- 3:06:11frostmat 2.0. [snorts] Um, and then we
- 3:06:16can leave the label as is. [snorts] And
- 3:06:20then for the second one, we can do
- 3:06:22exactly what they did. We could say
- 3:06:28actually what I'll do is I'll do buy two
- 3:06:31get one free. So then they get three
- 3:06:33mats.
- 3:06:35So [clears throat] this one will be most
- 3:06:37popular. We'll change the quantity to
- 3:06:39three. And then we need to
- 3:06:44do um
- 3:06:59so we put buy two get one free and then
- 3:07:01we can click right here on add gift and
- 3:07:04then we can put multiple gifts. So first
- 3:07:07we'll give them another frostmat for
- 3:07:09free.
- 3:07:12And then we can add more gifts. So, let
- 3:07:16me go
- 3:07:18and
- 3:07:20click add gift. Single gift.
- 3:07:23We're going to plug in some more gifts
- 3:07:25here, but for now, let's just get the
- 3:07:26template set up. So, now they're going
- 3:07:28to get another free mat, and then
- 3:07:30they're going to get two more gifts. So,
- 3:07:32this is great.
- 3:07:34We'll go ahead and click save. the color
- 3:07:36scheme is not aligned with the store.
- 3:07:38So, we'll fix that in a second. But
- 3:07:39first, we need to enable this on our
- 3:07:41store. So, click on whatever it says
- 3:07:43activate app embed
- 3:07:51and then just click this check box right
- 3:07:52here and then hit save.
- 3:07:57Cool. So, now it's going to pop up on
- 3:08:00our product page.
- 3:08:03There you go.
- 3:08:05And now we can also get rid of this.
- 3:08:08We could even remove the other price
- 3:08:11because it shows the prices there.
- 3:08:14And as you guys can see, now it's
- 3:08:15starting to look like a legit store. I
- 3:08:18don't know why it's green. That doesn't
- 3:08:20look good on our branding. We're going
- 3:08:21to go ahead and switch it to black. So,
- 3:08:23let's go back to Kaching. Okay. So, now
- 3:08:25I want to change the style of it because
- 3:08:27I don't really like it being all um
- 3:08:30green and stuff. So, we'll change that
- 3:08:33to black.
- 3:08:35Change that to black.
- 3:08:38The other little things having a a hint
- 3:08:41of color. I don't mind it actually. It
- 3:08:43looks kind of nice. Maybe instead of the
- 3:08:46green, we'll make it more like a bluish.
- 3:08:49Copy that.
- 3:08:53That's a little bit more on brand. I
- 3:08:55think
- 3:08:57that's a little too much.
- 3:09:02Maybe something like this
- 3:09:04because it's supposed to be frosty,
- 3:09:06right? So,
- 3:09:10let me just tone it down a little bit
- 3:09:12more. Maybe like that.
- 3:09:15Yeah, that's fine. So, we'll hit publish
- 3:09:18on that.
- 3:09:20Now,
- 3:09:22there's still a couple things I need to
- 3:09:24fix with this. I don't want it to say
- 3:09:27standard price. Get rid of that. One x
- 3:09:30frostmat 2.0 is maybe a lot. So,
- 3:09:35um, one
- 3:09:38frostmat.
- 3:09:41All right. And then
- 3:09:44we don't really need to say anything
- 3:09:45else here.
- 3:09:49Now, this one, we want this to be
- 3:09:51selected by default.
- 3:09:54I also don't need save and you save.
- 3:09:57So, I'm going to take away
- 3:10:01this one
- 3:10:05and I'm going to put
- 3:10:12um
- 3:10:14get
- 3:10:16for the whole
- 3:10:19I'm I'm just going to say I'm just going
- 3:10:21to leave it as is to be honest. We could
- 3:10:23put something else there, but there's
- 3:10:24already a lot going on.
- 3:10:27So I would leave this. Maybe what we can
- 3:10:30do is we can put plus three free gifts.
- 3:10:34That's nice.
- 3:10:40In this case, it's two free gifts.
- 3:10:43All right.
- 3:10:46And now we can hit publish on that.
- 3:10:51Okay.
- 3:10:52The next thing that we need to do is get
- 3:10:55the gifts in place. So, let's see what
- 3:10:57Claude camp with the gift ideas.
- 3:11:05Pet cooling bandana.
- 3:11:10Let's see what that is.
- 3:11:14Never heard of that in my life.
- 3:11:18Just be making stuff up these days.
- 3:11:24Eh, that's not really that good. If you
- 3:11:26want ideas for gifts and upsells, you
- 3:11:29can easily just go to Amazon and then go
- 3:11:32find the listing of the product that has
- 3:11:34the most sales, like this one.
- 3:11:38And then we want to look for what else
- 3:11:40pops up in here. So, this is like a
- 3:11:43cooling blanket. That's pretty
- 3:11:45interesting.
- 3:11:48And then this is like an absorbent mat.
- 3:11:50That's a little different.
- 3:11:53They give a travel bag right there, but
- 3:11:56I would probably I would probably do the
- 3:11:59blanket, honestly. I think the blanket's
- 3:12:02pretty interesting.
- 3:12:04Maybe it's a little too similar, though.
- 3:12:06See what else we can find in here.
- 3:12:13The one product that the competitor did
- 3:12:15use for the upsell that I liked was the
- 3:12:17paw cleaner. So, we can definitely use
- 3:12:20that one. But I want to see like dog
- 3:12:23summer products.
- 3:12:26Just trying to get ideas.
- 3:12:31This is cool. Dog sunscreen. I never
- 3:12:33heard of that in my life.
- 3:12:36And this is a dog paw protection m um
- 3:12:40wax for hot pavement. Let me see if we
- 3:12:43can find some good dog sunscreen option.
- 3:12:47The dog sunscreen is really really good
- 3:12:49idea. Never have I heard of somebody
- 3:12:51putting sunscreen on a dog, but it seems
- 3:12:53like a new trend. Yeah. So, this is
- 3:12:55cool. Let's do this one.
- 3:12:58So, let's take this one
- 3:13:03and then we'll go and we will go to apps
- 3:13:07back to AutoDS and we'll import this to
- 3:13:09our store.
- 3:13:15You can do a lot of stuff here inside of
- 3:13:17the app, but I just like doing it from
- 3:13:19the platform. It's It's way easier for
- 3:13:21me.
- 3:13:25All right. Add products.
- 3:13:30In this case, we're not going to have to
- 3:13:31do as much editing as we did before. So,
- 3:13:33that's going to be nice since we're just
- 3:13:35having it as a gift. So, we'll do the
- 3:13:38sunscreen. And
- 3:13:41what else? What else?
- 3:13:48This is like a cold super cold dog bowl.
- 3:13:54It's kind of an interesting
- 3:13:59Yeah, we can call it We can call it like
- 3:14:00a cooling dog bowl.
- 3:14:04So, I'm just trying to find the steel
- 3:14:06dog bowl. All right. I'm getting to that
- 3:14:08point where I'm overthinking the little
- 3:14:10stuff. But yeah, let's go ahead and use
- 3:14:12this. It also matches our color scheme,
- 3:14:14too.
- 3:14:16And we'll import that.
- 3:14:21Okay, it's all imported. Now, we've got
- 3:14:23the dog bowl. So, I'm going to click on
- 3:14:26this and then we're going to change it.
- 3:14:28We're going to make this stupidly
- 3:14:29simple. We can just go ahead and import
- 3:14:31it and then we'll change it on Shopify.
- 3:14:34The other one is still uploading, but
- 3:14:37let's go to the product section.
- 3:14:40Let's see if our bowl is in there. It
- 3:14:42is.
- 3:14:45We'll call it just cooling dog bowl. For
- 3:14:49the free gifts, it really doesn't
- 3:14:51matter. You don't have to do anything
- 3:14:52except for update the pricing. So,
- 3:14:56for now, I'm going to delete the other
- 3:14:57variants and I'm just going to say that
- 3:14:59this is $9.99.
- 3:15:06Yep. And then now we can go to free
- 3:15:08gifts and we can select and then boom.
- 3:15:10Cooling dog bowl.
- 3:15:12Free cooling bowl.
- 3:15:17And then once the other gift is
- 3:15:19imported, we can add that one as well.
- 3:15:24Let me go and check on it while we're
- 3:15:27waiting.
- 3:15:32All right. Now, we got the dog
- 3:15:34sunscreen, which again, I still think is
- 3:15:36a bit of a ridiculous product, but it's
- 3:15:38selling. People are buying it, and it
- 3:15:41makes sense with the offer that we're
- 3:15:42running. So, it's also costing us next
- 3:15:45to nothing to fulfill. So, I rate that.
- 3:15:47I mean, it's a strong angle to lean on
- 3:15:51and it's a new mechanism, so we support
- 3:15:53that. So, anyways, um it's imported now.
- 3:15:55Let me go to products
- 3:15:58and then let me change my posture and
- 3:16:01then let me change the title of this.
- 3:16:03Say dog sunscreen.
- 3:16:09Cool.
- 3:16:11Um I'm going to change the picture to
- 3:16:13this one because it looks cleaner.
- 3:16:16And then we want to put the price at
- 3:16:17$9.99.
- 3:16:20Another
- 3:16:23thing that we need to do is we need to
- 3:16:25click where it says right here, sell
- 3:16:26when out of stock and then hit continue.
- 3:16:28We're going to actually need to do that
- 3:16:29in all the products. I forgot to do
- 3:16:31that, but we'll fix it right now. The
- 3:16:34reason for this is that we're going to
- 3:16:36be drop shipping anyway. So, in the
- 3:16:38beginning, we don't really need to track
- 3:16:39inventory like that. Doesn't really
- 3:16:41matter. And it's also going to be super
- 3:16:43glitched otherwise. So, just go to all
- 3:16:45your products and then do what I'm doing
- 3:16:47here. go down um check all the variants,
- 3:16:50click these three dots, and then click
- 3:16:52continue selling when out of stock.
- 3:16:55All righty. Now, when we go back to
- 3:16:58Kaching Bundles, we can add the other
- 3:17:00free gift.
- 3:17:12All right. I don't know why the image is
- 3:17:15incorrect.
- 3:17:17But it should update. Um, I can update
- 3:17:21it manually too. Let me just go get the
- 3:17:24image from the product page itself.
- 3:17:28Show you guys how to do that. Go to the
- 3:17:30product. Go to dog sunscreen. Click on
- 3:17:33the image. Click on up here and download
- 3:17:35it. Put it in your store folder.
- 3:17:41Then go back to Kaching and then click
- 3:17:43on edit image and then put it right
- 3:17:48there.
- 3:17:50I jumped the gun and did it a little too
- 3:17:52fast. So that image is not going to
- 3:17:55load. Now it's good. All right. Now we
- 3:17:58hit publish
- 3:18:00and we've got ourselves a pretty nice
- 3:18:02looking offer. The only thing that I
- 3:18:04want to do is fix this price. So like
- 3:18:06you see how it says like 7650. It's a
- 3:18:08very strange price. we can hit uh fixed
- 3:18:11price and then what we'll do is we'll do
- 3:18:16$79.99.
- 3:18:20So
- 3:18:23let's ask it
- 3:18:25what's our margin
- 3:18:29on buy two get one free for $79.99.
- 3:18:35I just want to see how much profit
- 3:18:36margin we have to work with here. I
- 3:18:38think we're going to be pretty healthy
- 3:18:40though.
- 3:18:41As long as we got, you know, 40 bucks,
- 3:18:4330, 40 bucks to spend per customer,
- 3:18:46we're in a good spot.
- 3:18:49So, it says,
- 3:18:55let's see.
- 3:19:09No, you should definitely still come
- 3:19:10today.
- 3:19:12I'm just letting you know what's going
- 3:19:14on
- 3:19:15and what I discovered.
- 3:19:38All right. So, we have really healthy
- 3:19:40margins on this. We have around $48 to
- 3:19:43$60 gross profit with the buy two get
- 3:19:47one bundle. That's not adding in the
- 3:19:50free gifts. But in total to fulfill the
- 3:19:53free gifts, it was nothing. It was like
- 3:19:56couple bucks here and over here
- 3:19:58literally like pennies. So, maybe it's
- 3:20:01going to add an extra five bucks. But,
- 3:20:02we've got really healthy margins on
- 3:20:04this. So, now I'm going to go ahead and
- 3:20:05click on publish. And then we're going
- 3:20:07to take a look at our offer and our
- 3:20:11bundle. And you guys are going to see
- 3:20:13that this is finally starting to look
- 3:20:14like a legit store, something that is
- 3:20:17actually able to go out and get sales.
- 3:20:19All right, let's click on the Frost
- 3:20:20Mats.
- 3:20:23And there we go. We've got our benefits.
- 3:20:27We've got our bundle here. We've got our
- 3:20:30free gifts. And then what's really cool
- 3:20:32and the reason why I love Kaching so
- 3:20:33much is that with the free gifts, when
- 3:20:35you click add to cart,
- 3:20:40let me click it. When you click add to
- 3:20:42cart, it automatically adds the stuff in
- 3:20:45the cart and it makes it free. So to the
- 3:20:49customer, it looks really good. Like
- 3:20:51they're like, "Oh, wow. This is I'm
- 3:20:52getting this for zero. I'm getting this
- 3:20:53for zero." It really helps a lot with
- 3:20:55conversions. So, in the next section of
- 3:20:58this video, we're going to touch up
- 3:20:59these images. Even though, honestly, off
- 3:21:02the rip, these images are nice. We're
- 3:21:05going to work with AI to make them even
- 3:21:07better. And then we're going to be done
- 3:21:09with this website and we can start
- 3:21:11working on ads and get this thing
- 3:21:13launched. But I'm really happy with what
- 3:21:15we got so far. It's time to finally put
- 3:21:17the finishing touches on it. All right,
- 3:21:19let's talk about product images. Product
- 3:21:21images are without a doubt one of the
- 3:21:23most important parts of your entire
- 3:21:25website. Humans naturally, especially
- 3:21:28shoppers, are very visual. You can put
- 3:21:31the perfect words on your website. You
- 3:21:33can spend hours writing all the best
- 3:21:35copy, but at the end of the day, the
- 3:21:38majority of the people's attention is
- 3:21:40going to go to the photos on your page.
- 3:21:43Think about your own browsing experience
- 3:21:45when you shop online. You're going to go
- 3:21:47to a page, you're going to swipe through
- 3:21:48the pictures, and then if you're
- 3:21:51interested, you're going to read more
- 3:21:52about the product. You also have to keep
- 3:21:55in mind that your consumer is coming
- 3:21:57from a platform like Facebook or Tik Tok
- 3:22:00where they're being spammed with high
- 3:22:02dopamine content, videos, pictures,
- 3:22:05funny stuff, uh very dopamine cortisol
- 3:22:08spiking content. So your images not only
- 3:22:11have to be appealing, they have to also
- 3:22:13sell your product and they have to get
- 3:22:15the people's attention. So when we do
- 3:22:17our product images, it is not something
- 3:22:20to just brush over. We're not supposed
- 3:22:22to just take the pictures from our
- 3:22:23supplier and leave them on our store.
- 3:22:26Sometimes we get lucky. Sometimes we get
- 3:22:28blessed and our supplier actually
- 3:22:29provides really good images for us to
- 3:22:31use for our products. And in the case of
- 3:22:33the one that we're doing right now,
- 3:22:34there are some great images, but they're
- 3:22:36still not up to par. And these are the
- 3:22:39things that you can do to get an
- 3:22:40advantage on the competition, spending
- 3:22:42that extra time to make great images.
- 3:22:45Now, it used to be very difficult to
- 3:22:47make good product images. You either had
- 3:22:49to take pictures from the internet and
- 3:22:51do some Photoshop jiu-jitsu and make
- 3:22:53them look insane with your own skill, or
- 3:22:55you had to pay somebody to go to a
- 3:22:57studio and shoot your product
- 3:22:59professionally, which honestly, none of
- 3:23:01us have the money to do that. These
- 3:23:03days, it is easier than ever to make the
- 3:23:06dopest product photos of all time
- 3:23:08because AI will literally do everything
- 3:23:10for you. And it can do anything. I can
- 3:23:13take a picture of this peppermint and I
- 3:23:15can say, "Put this peppermint on the top
- 3:23:17of the Eiffel Tower and make somebody
- 3:23:18doing a handstand while they're holding
- 3:23:20it." And it's going to do it. There's no
- 3:23:23limitations to what you can create and
- 3:23:25that is amazing. So, right now, we're
- 3:23:28going to make some super clean images
- 3:23:30for our product. I want to show you an
- 3:23:32example and we'll look at actually a
- 3:23:34couple examples together of some good
- 3:23:36product images. This is a case study
- 3:23:39store that I built for my private
- 3:23:42mentorship community. And by the way, if
- 3:23:44you guys are interested in that, there
- 3:23:45is a link in the description for you to
- 3:23:47apply to work directly with me and my
- 3:23:49team. But you can see right here,
- 3:23:51especially if we shrink it down to the
- 3:23:53mobile view, where do your eyes go
- 3:23:55immediately when you come to this page?
- 3:23:58Immediately your eyes go to this text
- 3:24:00right on top of the image. It instantly
- 3:24:02grabs you and it makes a big bold claim
- 3:24:04that you will be able to lose 200
- 3:24:05calories in just 15 minutes a day. We
- 3:24:08are selling the main benefit of using
- 3:24:13this product and that is crucial for a
- 3:24:16great image. We're going to look at a
- 3:24:17couple other examples together, but let
- 3:24:18me show you the rest of these images.
- 3:24:20This first image not only sells the main
- 3:24:22benefit of the product, but it shows the
- 3:24:24product and it also gives them an offer.
- 3:24:27This is a great product image that will
- 3:24:29convert extremely well. As for the rest
- 3:24:31of the images, again, we like to focus
- 3:24:33on the benefit of the product, showing
- 3:24:36somebody using the product live. We like
- 3:24:38to talk about all the things that they
- 3:24:40can get from the product. All these are
- 3:24:41AI, by the way. These are 100% AI
- 3:24:44generated pictures. Not even this woman
- 3:24:46is real or these women are real. So,
- 3:24:48none of them are real. It's fully AI.
- 3:24:50And then we just show the product kind
- 3:24:52of in a hero shot with some other other
- 3:24:54uh benefits. We show some of the other
- 3:24:56features right here that it has
- 3:24:58resistance built in and then we do
- 3:25:00testimonials of the product. This is the
- 3:25:02basic template that I like to use for
- 3:25:04the product images on my site. Let me
- 3:25:05show you another one. This product page
- 3:25:07was converting at around 7%. Which if
- 3:25:10you know ball, that's pretty incredible
- 3:25:11for a drop shipping store. And again,
- 3:25:13you can see we put a big clean claim
- 3:25:16right on top of the page. We showed a
- 3:25:18product. We focus on what they are going
- 3:25:22to get from using the product. We don't
- 3:25:25sit here and talk about all the features
- 3:25:27and everything. We focus on what they're
- 3:25:29going to get. Blackheads gone in 5
- 3:25:31minutes. We show the results from using
- 3:25:33the product. We show the different um
- 3:25:35flavors or whatever the different styles
- 3:25:37we have. And then we also include a
- 3:25:39guarantee on this one as well. And the
- 3:25:41guarantee is super powerful. The product
- 3:25:44images templates that I use, it's not
- 3:25:46one sizefits-all. It's dependent on the
- 3:25:48product. the same thing is not going to
- 3:25:49work for every product because obviously
- 3:25:51they're not all, you know, a cosmetic.
- 3:25:53The other one is more like a fitness
- 3:25:54product, but the principles stay the
- 3:25:56same. And the principles are that we
- 3:25:57want to show them what they're going to
- 3:25:59get from using the product. We want to
- 3:26:02show them what they're going to um the
- 3:26:05end result because remember, people are
- 3:26:08not buying a clay mask stick. They're
- 3:26:11not buying a plastic tube of clay. I
- 3:26:14mean, I guess they are, but no, what are
- 3:26:16they buying?
- 3:26:18They're buying clear skin. They are
- 3:26:21buying confidence.
- 3:26:25They are buying the ability to attract a
- 3:26:28more suitable partner in their life.
- 3:26:31They are buying better intimacy in their
- 3:26:35relationship.
- 3:26:36Call me crazy,
- 3:26:38but what I'm saying is very true right
- 3:26:40now. When people buy cosmetics, when
- 3:26:43people buy fitness related products,
- 3:26:45they're not buying the product. itself.
- 3:26:48They're buying the dream. They're buying
- 3:26:50the end result. Nobody wants this hunk
- 3:26:52of plastic in their house. But everybody
- 3:26:55wants to have their dream body in just
- 3:26:5815 minutes a day. Okay? So, I'm really
- 3:27:01emphasizing this before we go into the
- 3:27:02product images so you can understand the
- 3:27:04principles because the principles matter
- 3:27:06more than anything else. So, the first
- 3:27:08question you have to ask yourself when
- 3:27:10generating these images is what is a
- 3:27:13person buying when they're buying a
- 3:27:16product like this? I've mentioned it a
- 3:27:17few times in this video, but the people
- 3:27:20are buying happiness for their pet. The
- 3:27:24people are buying comfort for their pet.
- 3:27:25The people are buying peace of mind for
- 3:27:28themselves as being a pet owner. So
- 3:27:31that's what we need to sell. Okay? We
- 3:27:32need to sell to these people that this
- 3:27:34product is going to give them those
- 3:27:36things. So let's take a look at our
- 3:27:38competitor and get some inspiration on
- 3:27:40how they are doing this because that is
- 3:27:42always the best first step. So, the
- 3:27:45competitor has done a really good job of
- 3:27:49showing the heating effects of the
- 3:27:52product. And in comparison to our
- 3:27:55listing where it's placed on this very
- 3:27:58cheesy ice cube background, we can
- 3:28:01actually see the product here live and
- 3:28:03in full effect. So, I want to do
- 3:28:06something a little bit more like this.
- 3:28:09And you guys are going to be blown away
- 3:28:11at how simple it is to execute something
- 3:28:13like this.
- 3:28:15Now, our competitor has basically
- 3:28:17focused their entire page on the smaller
- 3:28:20dog here. I think they show other dogs,
- 3:28:23but to stand out from our competitor, I
- 3:28:26want to focus our listing on the bigger
- 3:28:29dogs. Matter of fact, let me let me see
- 3:28:32based on research which are the dogs
- 3:28:35that are most um dealing with
- 3:28:37overheating. Which type of dogs overheat
- 3:28:41the most in the summer? I want to see
- 3:28:45um I want to see which dogs are having
- 3:28:47this issue. So it says French bulldogs,
- 3:28:50English bulldogs, pugs. That's kind of
- 3:28:52what I was thinking. Like the the
- 3:28:54Frenchies, I always see them. They're
- 3:28:55freaking sweating like crazy. And I have
- 3:28:57um an American bulldog and or an
- 3:29:01American bully and she is always panting
- 3:29:04and getting super hot whereas like a
- 3:29:06corgi is not really having that. So we
- 3:29:09know that this style of image is really
- 3:29:11good for them. And we're going to
- 3:29:12revisit this a little bit more when we
- 3:29:14get into the ads of figuring out our
- 3:29:16customer avatar. But maybe we're going
- 3:29:18to take the same template that's working
- 3:29:20for them, but apply my principles and
- 3:29:23also change the dog breed to being one
- 3:29:25that is a little bit more on brand with
- 3:29:28this problem.
- 3:29:30Okay, so let's get started. The tool
- 3:29:32that we're going to be using to do this
- 3:29:34is called Higsfield. Higsfield right now
- 3:29:38is the best tool on the internet for
- 3:29:41generating images and videos. It is
- 3:29:43absolutely freaking ridiculous how good
- 3:29:46this website is. All this stuff that
- 3:29:48you're seeing right now on screen is
- 3:29:50generated by AI. It's actually scary how
- 3:29:53good it is. Like it looks like real
- 3:29:56life. I think we're about two years away
- 3:29:59from fullon movies being produced with
- 3:30:01this that people are watching and not
- 3:30:03even knowing that it's AI. like it's
- 3:30:06crazy the stuff that you can generate on
- 3:30:08here. So, let me show you how to use it.
- 3:30:10This is um a this is not a free tool.
- 3:30:13It's free to sign up, but you have to
- 3:30:15buy credits, but they're they're pretty
- 3:30:17cheap. I think they they cost like a
- 3:30:19couple cents per credit or something.
- 3:30:21So, this is like
- 3:30:24non-negotiable. You need this tool. I
- 3:30:26couldn't live without this tool in the
- 3:30:27modern era. This not having this tool is
- 3:30:29like the equivalent to not having
- 3:30:31internet in the AI world. You need stuff
- 3:30:33like this. And just so you can
- 3:30:35understand because I know you guys are
- 3:30:36gonna be like, "Well, doesn't Chachu BT
- 3:30:38generate images? Doesn't um Gemini
- 3:30:40generate images?" Yes, it does. What
- 3:30:42Higsfield does though is it basically
- 3:30:46has all of the models, meaning all of
- 3:30:49the computers from those companies, and
- 3:30:52you can use them inside of here. Think
- 3:30:55about this as like a toolbox. Like you
- 3:30:57can you can pay for a hammer or you can
- 3:31:01pay for the entire toolbox with every
- 3:31:03tool that you might ever need. Okay? And
- 3:31:06y'all would think I'm sponsored the way
- 3:31:07I'm glazing this product, but it's
- 3:31:09really that good.
- 3:31:11So, what we're going to do first and
- 3:31:14foremost is we're going to take this
- 3:31:16picture from our competitor. So, a lot
- 3:31:19of times when you come to a competitor's
- 3:31:21store and you try to rightclick on their
- 3:31:23images, it's not going to work. You see
- 3:31:25nothing's popping up here. There's
- 3:31:27extensions that we can use to fix that.
- 3:31:29One of the extensions actually comes
- 3:31:31from Trend Track. Um, you guys saw me
- 3:31:34using Trend Track earlier in this video,
- 3:31:36but they also have a Chrome extension. I
- 3:31:39use Google Chrome. I I love Google
- 3:31:41Chrome. The Trend Track Chrome extension
- 3:31:43is incredible because watch this. We can
- 3:31:46click right here on the magic tools. We
- 3:31:49can remove the protection. So now we can
- 3:31:51right click on their thing and download
- 3:31:53it, which is crazy. But then also they
- 3:31:55even have a thing to toggle download
- 3:31:58buttons. So you could just click right
- 3:32:00here and boom, now you got your
- 3:32:01competitor's best photo.
- 3:32:04So we got this photo. Now we can bring
- 3:32:07it back over to Higsfield
- 3:32:09and we can drag it into here.
- 3:32:14I'm going to change this to auto and let
- 3:32:16Higsfield decide which model it's going
- 3:32:19to use.
- 3:32:21But the first thing that I want to do,
- 3:32:28I want to change this dog
- 3:32:32with
- 3:32:35I guess we'll probably do the French
- 3:32:36bulldog,
- 3:32:40I think. Let me What did it say? What
- 3:32:42did it say was the most overheated one?
- 3:32:45Yeah, it said English Bulldogs and
- 3:32:47French bulldog. Let me see the English
- 3:32:48bulldog again.
- 3:32:52He looks like an overheater for sure.
- 3:32:55So, what we can do is we can find one of
- 3:32:58these dogs.
- 3:33:00Maybe this guy. He looks a little tired.
- 3:33:02I'm trying to find one that looks a
- 3:33:04little tired. We can get a picture of
- 3:33:07one of these dogs and then we can feed
- 3:33:09it. Maybe let's try this one.
- 3:33:12Copy this.
- 3:33:17And then we go back to Higsfield. And we
- 3:33:19can feed it both images.
- 3:33:22And now, just as we've been talking to
- 3:33:24all the other AI models, we can talk to
- 3:33:26Hicksfield. We can say,
- 3:33:28I want to change the dog in the first
- 3:33:32image with a dog that looks like the one
- 3:33:36in the second image.
- 3:33:41Make sure that the dog is laying down,
- 3:33:44matching a similar posture as the first
- 3:33:48dog,
- 3:33:49and make the image look natural.
- 3:33:53Don't change anything else about the
- 3:33:56image
- 3:33:58except for the dog
- 3:34:03because we want the dog to look like
- 3:34:05he's comfortable. It's probably smarter
- 3:34:08that we don't have a panting dog. So, I
- 3:34:11didn't really think about that, but as I
- 3:34:12was typing the message, I I came up with
- 3:34:15that. So, let's get a let's get one that
- 3:34:17looks like he's chilling. English
- 3:34:20bulldog chilling.
- 3:34:23There we go. No. Um,
- 3:34:29he's kind of chilling right there. Let
- 3:34:31me see. But he's a little too sleepy
- 3:34:35now. Now he's chilling
- 3:34:40trying to find a good picture. And I'm
- 3:34:42just very picky about these little
- 3:34:44details. So So bear with me, y'all. But
- 3:34:46I want to find just a good picture that
- 3:34:48we can use that everybody's happy with.
- 3:34:52He just looks sad. Why do all these dogs
- 3:34:54look so sad? Let me use a French
- 3:34:56bulldog. He probably going to look less
- 3:34:57sad. Yeah, the French French bulldog
- 3:34:59look way happier. Yeah, like this guy
- 3:35:01right here. Yeah, exactly. The English
- 3:35:03bulldog is too depressing for me. Okay.
- 3:35:06Boom. Paste that in there.
- 3:35:09Now, down here, it's going to have the
- 3:35:11different aspect ratios. We're going to
- 3:35:13leave it at 1 one, which is a square
- 3:35:14image. We want to only use square images
- 3:35:16for our website. And then also the
- 3:35:18quality. Um, we're going to leave it at
- 3:35:202K right now. We don't need to put at
- 3:35:224K. And then the batch size. When we do
- 3:35:24this, it's going to generate four unique
- 3:35:25images. So, they're all going to have
- 3:35:27slight variations so we can pick which
- 3:35:29one we like the best. Now, I'm just
- 3:35:31doing this to get an idea of the image.
- 3:35:35Once it replaces the dog, then we're
- 3:35:38going to go and we're going to fix the
- 3:35:39other elements. We're going to change
- 3:35:41the text and we also need to remove cool
- 3:35:44paws. And we also need to change the mat
- 3:35:46to not be the leaf, but to be the um
- 3:35:50rectangular one that we're using. So,
- 3:35:52let's let it generate and see what it
- 3:35:54cooks up. Like, are we are we being for
- 3:35:56real right now, guys? Like, is that not
- 3:35:58the cleanest edit you've ever seen? It
- 3:36:01replaced it right here. It replaced the
- 3:36:03cool paws and it I mean, it didn't
- 3:36:05replace the cool paws. It replaced it
- 3:36:06right here and it replaced the dog and
- 3:36:08it's flawless. And we have multiple
- 3:36:10variations. But this is why I always
- 3:36:11generate four because as you can see,
- 3:36:13like it didn't change the dog on the
- 3:36:15bottom. But this one's fire. So now we
- 3:36:18can put it back into Higsfield again.
- 3:36:20Delete this prompt. But this app is so
- 3:36:23crazy. Like I if you didn't think we're
- 3:36:25living in the future yet, let this be
- 3:36:27the testament to that.
- 3:36:29So now let's go back to our website and
- 3:36:32I want to get a clean picture of the mat
- 3:36:35itself. So these images are not blurry,
- 3:36:38but for some reason they are appearing
- 3:36:40blurry, but they're not blurry. I
- 3:36:42already double checked that. So let me
- 3:36:44go get it directly from here.
- 3:36:47So I need a clean image of the mat on
- 3:36:50the floor.
- 3:36:52So,
- 3:36:55yeah, like this one. So, I'm going to
- 3:36:57screenshot this.
- 3:37:02And now we're going to go back to
- 3:37:03Higsfield.
- 3:37:05And then we're going to say
- 3:37:08replace the leaf shaped mat
- 3:37:13with the blue mat in the second photo.
- 3:37:19Do not change anything else about the
- 3:37:22photo
- 3:37:23except for the mat. And make sure the
- 3:37:26dog is laying on top of it in the exact
- 3:37:29same way. The photo should look the
- 3:37:31exact same.
- 3:37:34The only thing that should change is the
- 3:37:36mat. And sometimes you got to talk to it
- 3:37:39a little bit like that because it can
- 3:37:40make stupid mistakes. Like you just got
- 3:37:42to you have to make it undeniable what
- 3:37:45you're looking for out of it and it'll
- 3:37:47give it to you. Well, we'll see. But now
- 3:37:50I'm trying to get it to replace the mat
- 3:37:52with the leaf one with the one that
- 3:37:54we're selling. And then after that, all
- 3:37:56we're going to have to do is just change
- 3:37:58the text on top of the screen. We'll use
- 3:38:02Claude to come up with some really good
- 3:38:03text for the top of it. We're not going
- 3:38:05to have to come up with that oursel, but
- 3:38:07let's see if it successfully changes the
- 3:38:09map because that's a pretty big change.
- 3:38:11It might mess it up and if so, we're
- 3:38:12going to have to hit it with a couple
- 3:38:13more prompts. But let's see. I would say
- 3:38:17the one thing where Higsfield kind of
- 3:38:19can fall short sometimes, it did it
- 3:38:21perfectly, but the one thing where
- 3:38:23Higsfield can fall short sometimes is
- 3:38:25like if you ask it the same question
- 3:38:27many times or give it the same photo
- 3:38:29many times repeatedly, it will start to
- 3:38:32mess it up really bad. But in this case,
- 3:38:34it's just passing with flying colors. I
- 3:38:36mean, here's four flawless generations
- 3:38:38here.
- 3:38:41So, let's copy this one.
- 3:38:44Okay, so the last thing that we need to
- 3:38:47do is come up with some copy for the
- 3:38:50headline and the guarantee. So let's
- 3:38:54open up a uh instance of claude with our
- 3:38:57project that we created earlier today.
- 3:39:00This project already has some
- 3:39:02information of the product because we
- 3:39:04have been speaking to it. But now let's
- 3:39:07feed it the image that we just made. And
- 3:39:10then let me go and feed it this image
- 3:39:20and then we'll tell Claude
- 3:39:23please.
- 3:39:26Bro, I'm sitting here saying please to
- 3:39:27AI. Bro, what are we doing?
- 3:39:31Um, change the headline. No. All right,
- 3:39:36lock in.
- 3:39:38We need to change the headline on the
- 3:39:40first image.
- 3:39:43Help me come up with some good short
- 3:39:46headlines in the style of the second
- 3:39:48image. Headlines that promise a big
- 3:39:52result in a short time frame with a
- 3:39:54guarantee of it being free. This is a
- 3:39:57cooling dog, Matt.
- 3:40:02I just brain glitched here. Let's just
- 3:40:04let's just start working and let's let's
- 3:40:05bounce ideas with it. Um, you don't have
- 3:40:09to say please to the AI, but the reason
- 3:40:10why I say please to AI is because if you
- 3:40:12guys ever saw iRoot, man, I think they
- 3:40:14are coming back for us. So, you guys
- 3:40:17have to uh be nice to these guys. These
- 3:40:19Whimos on the street are going to start
- 3:40:21running over everybody. So, says cool
- 3:40:23down in 60sec, 9% instant chill. Um, no
- 3:40:27more heating in 5 minutes. Cooling
- 3:40:29seconds. Panning stops in 5 minutes or
- 3:40:32it's free. I kind of like that one.
- 3:40:36Let's try it. Um,
- 3:40:39so
- 3:40:42maybe we just do up to nine. Let's try a
- 3:40:44couple different ones first. Let's do
- 3:40:46the one that they recommended. So, let's
- 3:40:48do panning stops in 5 minutes or it's
- 3:40:50free.
- 3:40:52Back to Hicksfield.
- 3:40:58We're going to paste our favorite
- 3:41:00iteration of this. I like this one
- 3:41:02because there's no logo on it. Makes my
- 3:41:04life easier.
- 3:41:05And then we're going to do
- 3:41:13I want to change the text on the top of
- 3:41:17this image. Do not change anything else
- 3:41:20about this image.
- 3:41:23But I want to change the text
- 3:41:29to
- 3:41:36replicate the style of the text in the
- 3:41:39second image exactly.
- 3:41:45Do not change anything else about the
- 3:41:47image. Keep it exactly the same.
- 3:41:51Okay.
- 3:41:53Let me paste that. And you guys will see
- 3:41:55like when I first started using AI, I
- 3:41:57had all these like copy and paste
- 3:41:58prompts that I would use. I would make
- 3:42:00sure everything was like buy the books.
- 3:42:02But these days, I just talk to it like a
- 3:42:04normal person and I get way better
- 3:42:06results. For very very complicated
- 3:42:09projects, you can ask Claude to give you
- 3:42:12prompts. Like if we didn't have base
- 3:42:14images and we needed to generate an
- 3:42:16image from scratch, I would use Claude
- 3:42:18to help me cook up that idea. But when
- 3:42:21we have an image and we just want to
- 3:42:22make minor changes to it, we can talk to
- 3:42:25it just like this. So hopefully now
- 3:42:27it'll give us one with a better headline
- 3:42:30and then we can plug that into um
- 3:42:33Higsfield one last time to get rid of
- 3:42:36this cool pause branding and then we
- 3:42:38will have an image for our site.
- 3:42:42This is the same tool that we're going
- 3:42:44to use to generate our ads as well, but
- 3:42:47we'll visit that once we get there.
- 3:42:49Let's see if it did it correctly.
- 3:42:55Yeah, this is clean. It's not
- 3:42:59It's not like I don't really love the
- 3:43:03styling of it because as you can see
- 3:43:05like the text maybe doesn't really match
- 3:43:07the aesthetic of the rest of the image.
- 3:43:10And I also don't really like the claim
- 3:43:12now that I'm reading it. So, let's try
- 3:43:14to generate it with a different claim.
- 3:43:16And also, let's use this style instead,
- 3:43:19like a more a more chunkier style. The
- 3:43:21thin style doesn't look so good on this
- 3:43:24page.
- 3:43:25So, let's throw this in there. And then
- 3:43:27let's use a different one.
- 3:43:33Um,
- 3:43:36let's do
- 3:43:38cool down. Um,
- 3:43:50let's do up to 9°
- 3:43:52cooler in 60 seconds or it's free. Yeah.
- 3:44:08Make sure the second line or it's free
- 3:44:13is in bold
- 3:44:16slashemphasized.
- 3:44:19All right, we're giving it a big task
- 3:44:21here, but it should be better this time.
- 3:44:22Oh, it's 9% cooler. 6 seconds free.
- 3:44:24Okay, one thing that it really did
- 3:44:26that's like just incredible, like it's
- 3:44:28just little stuff like this. Look at how
- 3:44:30it put the text behind the dog's ear and
- 3:44:34it cropped the dog in front of it. Like,
- 3:44:37bro, like that's that's details, man.
- 3:44:40Like, if you try to do that in
- 3:44:42Photoshop, it would take you a good like
- 3:44:44I mean, for me, maybe like two minutes,
- 3:44:46but for anybody else, maybe like 10 15
- 3:44:48minutes because you have to like
- 3:44:49manually click and pen tool around the
- 3:44:51ear, but it just did it.
- 3:44:54All right. If this works, then we pretty
- 3:44:58much have a finished image. The first
- 3:45:00image is the most important image. Like
- 3:45:03when we look at all the successful drop
- 3:45:06shipping stores, that first image is
- 3:45:08always where you're going to put the
- 3:45:10majority of your attention. The rest of
- 3:45:11the images are very important, too, but
- 3:45:13the first one you have to nail because
- 3:45:15it is the first thing they see when they
- 3:45:16come to your site.
- 3:45:20All right, this is really good. This is
- 3:45:22really, really good.
- 3:45:26Sweet. So now the last thing we need to
- 3:45:29do is get rid of where it says cool
- 3:45:32pause. So we copy this image
- 3:45:38and then say
- 3:45:42replace the word cool pause
- 3:45:47with
- 3:45:58The cool pause word is in the bottom
- 3:46:01right.
- 3:46:03I'm not gonna I'm not even going to say
- 3:46:04that.
- 3:46:07And then I want to see the rest of the
- 3:46:09images that we have cuz honestly like
- 3:46:10off rip, I might just be able to use
- 3:46:12these uh supplier images for for the
- 3:46:14rest of them because they're really
- 3:46:15clean. Like this is really nice.
- 3:46:19This is really nice.
- 3:46:21So, all right. Let's see. the X field.
- 3:46:24See what you got.
- 3:46:29Watch it mess up. Now, the easiest task
- 3:46:31I gave it the whole time and it just
- 3:46:32like replaces the whole image. There you
- 3:46:35go. No, of course not. So, now we've
- 3:46:37replaced the text of Vome. We've changed
- 3:46:39the dog. We've changed the mat. We put
- 3:46:41the headline. We now have our hero
- 3:46:46product image. And this is where we got
- 3:46:48now. This is what we started with. We
- 3:46:50completely changed this image for our
- 3:46:52website and we have our own fully unique
- 3:46:54piece of content. So now we can click
- 3:46:57right here on download.
- 3:47:00I'll call it um to stay organized. We
- 3:47:02can make a new folder for this too.
- 3:47:06I'll call it one because my first image.
- 3:47:08Then we can go back to our website and
- 3:47:11then we can replace that super cheesy
- 3:47:13image with number one. For the sake of
- 3:47:17everybody's time in this video, I'm not
- 3:47:20going to do all my images custom on
- 3:47:23Higsfield. If I was going to really
- 3:47:25launch this and put thousands of dollars
- 3:47:27into ads behind it, or not even that, if
- 3:47:29I was really like going to launch this
- 3:47:31and and spend all my time on this store,
- 3:47:34I would take the extra effort. I mean,
- 3:47:36how much time did this take? It didn't
- 3:47:39take but 10 minutes. I would take the
- 3:47:41extra effort to do the rest of my
- 3:47:43images, too. For the sake of this video,
- 3:47:46we'll do two more images and then I'll
- 3:47:48just show you guys the finished product
- 3:47:50because now you guys see the process.
- 3:47:51I'm not going to walk you through the
- 3:47:53rest of these steps because we still
- 3:47:54have a lot more to do. But I'll do two
- 3:47:56more images and then I'll show you the
- 3:47:57final images of this website. But before
- 3:48:00that, let me just preview this and make
- 3:48:02sure this image looks good and we can
- 3:48:04say that we've got a certified hero
- 3:48:06image. Yeah, like come on. Look at that.
- 3:48:10Looks amazing. So, let's do the rest of
- 3:48:12the images and then I'll let you guys
- 3:48:14know when I'm all done. Okay, so I
- 3:48:16pretty much finished up all my images
- 3:48:18now. We've got the main one. We've got
- 3:48:21one showing the product in the different
- 3:48:22scenarios. We talk about the technology
- 3:48:25behind the product. We showed a size
- 3:48:27chart. And then we have a machine
- 3:48:29washable picture, too, which I might get
- 3:48:31rid of. I wanted to jump back on here
- 3:48:33and show you guys how to generate this
- 3:48:35image because this is honestly very
- 3:48:38important. So, what I want to do for
- 3:48:40this is screenshot this
- 3:48:44and then go back to Higsfield
- 3:48:46and then say um
- 3:48:50say make a review image like this for
- 3:48:57um a dog cooling mat.
- 3:49:01And then I need to tell them to
- 3:49:07remove the word nuvio and replace with
- 3:49:11vom.
- 3:49:12Make all the testimonials
- 3:49:15from the voices of people that are dog
- 3:49:18owners that were able to get a result
- 3:49:22from using this product with their dog
- 3:49:23being cooler and more relaxed and less
- 3:49:26anxiety. Write some good realistic
- 3:49:28reviews and make it match the aesthetic
- 3:49:30of this image. Make sure all the text is
- 3:49:32extremely readable and there's no um
- 3:49:36misspellings or typos.
- 3:49:40AI image generation is lacking in one
- 3:49:43area and that is with text. But as long
- 3:49:46as you just let it know in advance like
- 3:49:48to be on point, it will double triple
- 3:49:50check everything and it should come back
- 3:49:51clean. This image is nice because it
- 3:49:55does something called trust. And getting
- 3:49:58people to trust you on these stores is
- 3:50:00huge. It's one of the biggest things and
- 3:50:01that's why we put so much effort into
- 3:50:03the design and having testimonials is
- 3:50:05very important for that. So, let's go
- 3:50:08and see this final generation and then
- 3:50:11we're going to have all of our images
- 3:50:13that we need. We're going to add like
- 3:50:15one more thing, I think, to button up
- 3:50:17our store and then our store is going to
- 3:50:20be ready to go and we can finally start
- 3:50:22working on some ads. So, I'll let you
- 3:50:24guys know when this is done. And so,
- 3:50:27there you go. We've got all of our
- 3:50:29reviews.
- 3:50:31The only thing is our website is not
- 3:50:33really like a pink aesthetic. So, I'm
- 3:50:36going to say put this back through
- 3:50:37there. Oh, this is awesome. It did it
- 3:50:39with the freaking paw on the top. That's
- 3:50:41awesome. I didn't even tell it to do
- 3:50:43that.
- 3:50:44This is what happens when you say please
- 3:50:46to AI start doing things for you.
- 3:50:49Change it to a light blue color scheme,
- 3:50:53like a icy blue aesthetic.
- 3:50:57Keep everything exactly the same.
- 3:51:00Please and thank you.
- 3:51:02I love you. All right. All right. Chill.
- 3:51:04Chill. Chill. Chill. Chill. Chill.
- 3:51:06Chill. Chill. Chill. Chill. Chill. These
- 3:51:07are just the necessary things that you
- 3:51:09have to do when you're talking to AI so
- 3:51:12you can get the quality of work that you
- 3:51:14need. All right? Just don't worry about
- 3:51:16what we got going on. Just this is
- 3:51:19necessary, okay? It's none of your
- 3:51:21business what you just saw. Just let me
- 3:51:23cook. Let me follow my process. You can
- 3:51:25do things the way you want to do them.
- 3:51:28I'm going to do them the way I want to
- 3:51:30do them. Let's see the image that it
- 3:51:32generates.
- 3:51:34See, look at that. You give it a
- 3:51:35compliment. And it even starts adding
- 3:51:37extra on your page like ice layers.
- 3:51:40I mean that's money in the bank. Let's
- 3:51:42go. So we download that. We throw that
- 3:51:44on our store and we are right as rain.
- 3:51:48We are ready to go. Let's go ahead and
- 3:51:51put this on there. Hit save.
- 3:51:54I the machine washable thing. It's it's
- 3:51:59Let's just do it because we're here and
- 3:52:00we're working on this story together and
- 3:52:03I want to show you guys the right way. I
- 3:52:04don't want to set you up for failure.
- 3:52:06Let's just fix this, too. Let's just
- 3:52:07let's just get the job done. So, we'll
- 3:52:09throw this guy in there, too. I don't
- 3:52:11know who in China came up with the idea
- 3:52:13to put all these on a freaking ski
- 3:52:15slope, but remove the ski slopes, make
- 3:52:19it look like a normal laundry room.
- 3:52:23And
- 3:52:28change the headline to say machine
- 3:52:31washable.
- 3:52:38for easy and painfree cleaning. I don't
- 3:52:42I don't freaking know. Then once we got
- 3:52:44that image, we're good. But we're
- 3:52:45already super green. Like, let's look at
- 3:52:47the um the preview on mobile.
- 3:52:52Let's go here.
- 3:52:55Go preview.
- 3:52:57Nope. I'm messing everything up. Go
- 3:53:01here. products, dog cooling,
- 3:53:05mobile. Look at that. I need to get rid
- 3:53:08of this um this little whatever you call
- 3:53:12this. How do we get rid of that? I
- 3:53:14forgot.
- 3:53:16But I don't like it. We need to get rid
- 3:53:17of it. Um
- 3:53:25there we go. Now we can actually read
- 3:53:27it. Boom. Image. Fire. Fire. Fire. Fire.
- 3:53:33And
- 3:53:34this one should be ready now.
- 3:53:37There we go.
- 3:53:40Put that.
- 3:53:42I would love to have a corgi. I I don't
- 3:53:44have a dog of my own. My mom has dogs
- 3:53:46and I go hang out with them. But corgis,
- 3:53:49they just look like they're fun. Like it
- 3:53:51just it just looks like a dog that every
- 3:53:54time that little guy would come around
- 3:53:56the corner, I would be like happy to see
- 3:53:58him.
- 3:53:59Um, anyways, let's put this I put it in
- 3:54:03a different folder because I'm cooked.
- 3:54:06And now we've got all of our images
- 3:54:09successfully done. So, I love doing the
- 3:54:11image generation. We're going to
- 3:54:12generate some more images together once
- 3:54:14we create our ads. But for me with AI,
- 3:54:17like the image generation is one of my
- 3:54:18favorite things. So, as a final look at
- 3:54:22our product page, this is what we've
- 3:54:25got. This is our finished, buttoned up,
- 3:54:29ready to launch product page. We've got
- 3:54:33clean images with a clear benefit of
- 3:54:36what they're going to get from the
- 3:54:37product, showing the science of the
- 3:54:39product. We show the product in a
- 3:54:41lifestyle situation. We talk about what
- 3:54:43they're going to get for it and how it
- 3:54:45works. We show the sizes. We also show
- 3:54:48that it's machine washable. This image
- 3:54:50is still 50/50 for me, but it's fine.
- 3:54:52And then we also have the testimonials
- 3:54:54for trust. We've got the bundle. So,
- 3:54:57we've got one for 44. We've got two,
- 3:54:59actually three for 79. This is our
- 3:55:02flagship offer. And this is where we're
- 3:55:04going to make the majority of our money
- 3:55:05because the margins on this are insane.
- 3:55:07If they click on add to cart, it's going
- 3:55:09to put it in their cart and they're
- 3:55:11going to get um all this stuff for free.
- 3:55:14You're going to see this other stuff
- 3:55:15because I've been testing this cart, but
- 3:55:17this does work. Let me just delete the
- 3:55:19whole cart so you guys can see it
- 3:55:20firsthand.
- 3:55:22So, if you go like this now, you're
- 3:55:25going to see you get one or you get two
- 3:55:27and then you get one for free and all
- 3:55:28these things for free. Perfect. We've
- 3:55:30got the guarantees. We got the payment
- 3:55:32badges. We've got the shipping estimate.
- 3:55:35We got some testimonials here. We've got
- 3:55:37some an explanation of the products and
- 3:55:39benefits, comparison, FAQs, reviews.
- 3:55:43This is super nice, guys. I'm extremely
- 3:55:46happy with this product page. I think we
- 3:55:48absolutely cooked on this. And if you've
- 3:55:49been following along, hopefully you have
- 3:55:51something that is looking as good as
- 3:55:52this as well. Okay, so now that our
- 3:55:56product page is completely done, the
- 3:55:58last thing we need to do before
- 3:56:00accepting orders is do the settings on
- 3:56:02our store so we can actually start
- 3:56:04collecting payments. We need to set up
- 3:56:07an email so we can get our customer
- 3:56:09messages outside of our personal inbox.
- 3:56:12And then we need to do a test order on
- 3:56:14our store to make sure it's all working
- 3:56:16and we can hear our first chuch-ching
- 3:56:18sound effect together live. So, let's
- 3:56:20get into the Shopify settings. Okay,
- 3:56:22let's set up the settings for our store.
- 3:56:23Normally, I would do this right away,
- 3:56:25but I figured that the only people that
- 3:56:27are actually going to launch a store are
- 3:56:28the ones that make it this far into the
- 3:56:30video. So, I put it here. You go into
- 3:56:32your Shopify dashboard, and we go down
- 3:56:34to the settings right here. Now, a lot
- 3:56:37of this stuff on my screen is probably
- 3:56:39going to be blurred throughout this
- 3:56:40because it's like my address and all my
- 3:56:42stuff. So, just try to follow along as
- 3:56:46best as you can. We only really need to
- 3:56:48change a couple things. Um, the first
- 3:56:50thing we need to do is go to where it
- 3:56:52says markets. So, you click right here
- 3:56:54on markets. It's also on the left.
- 3:56:57Markets basically gives you the ability
- 3:56:59to sell products in other countries.
- 3:57:02Right now, we can only sell products in
- 3:57:04the United States. So, what you need to
- 3:57:07do is click here on create market. To
- 3:57:10simplify things, we're just going to
- 3:57:12call this rest of the world. When you
- 3:57:15have a big brand, there's going to be
- 3:57:17some restrictions to where you can sell
- 3:57:18and we need to block certain countries.
- 3:57:20But in the beginning stages, we just
- 3:57:22need to have rest of the world and we
- 3:57:24need to put every other country that's
- 3:57:26not the United States. So, we're going
- 3:57:28to click right here on includes and then
- 3:57:30we're just going to check all the boxes
- 3:57:32and then make sure United States is not
- 3:57:34selected in that. So, this is going to
- 3:57:36be every place that's not the United
- 3:57:38States. And then we click on save.
- 3:57:41That's literally all we have to do. And
- 3:57:43now our website is available to sell
- 3:57:46products all around the world. The next
- 3:57:48thing we need to do is fix the shipping
- 3:57:51rates on our store because right now,
- 3:57:54let make sure my my new one is in there
- 3:57:56cuz I don't see it. There it goes. Cuz
- 3:57:58right now, if you go to make a purchase
- 3:58:01on this product, we are going to have a
- 3:58:04shipping cost. And in the beginning
- 3:58:06stages, my advice to you guys is to just
- 3:58:09do free shipping. People have a huge
- 3:58:12layer of friction when it comes to
- 3:58:14paying for shipping. So to simplify
- 3:58:16things, just do free shipping. What you
- 3:58:18want to do for that is go down to
- 3:58:20shipping and delivery.
- 3:58:24And then you're going to see that you
- 3:58:26have what's called shipping profiles.
- 3:58:29What you need to do is click on the
- 3:58:31general profile
- 3:58:33or whatever it says on your website. And
- 3:58:36now you'll see right here shipping zones
- 3:58:39domestic for orders in the United
- 3:58:42States. These are the shipping options
- 3:58:43that we provide. one to two business
- 3:58:46days for $15, which is not correct. I
- 3:58:48told you guys already, we're drop
- 3:58:50shipping, so we're not getting products
- 3:58:51in one to two days. And we're charging
- 3:58:5415 bucks for it. That's not what we
- 3:58:55want. What I want you to do is delete
- 3:58:57both of these. Okay? And then we're
- 3:59:00going to click now on add shipping
- 3:59:01option.
- 3:59:04What I want you to name this is free
- 3:59:08insured shipping.
- 3:59:12All right. Point Dexter
- 3:59:15free insured shipping rate type flat $0.
- 3:59:20And then for transit time, um, we can
- 3:59:23just put none.
- 3:59:26And then we can go ahead and hit done.
- 3:59:28And now we've got free insured shipping
- 3:59:30or sorry, I spelled that wrong. I meant
- 3:59:32to say free standard shipping. Now,
- 3:59:35here's a little trick that I do on all
- 3:59:37of my stores. We can have a paid
- 3:59:40shipping option. Okay. And what we're
- 3:59:42going to do is we're going to call this
- 3:59:44insured shipping. This basically means
- 3:59:47in case the customer loses their
- 3:59:48package, we give them a free uh
- 3:59:50replacement or a refund. But yeah, we're
- 3:59:52going to call this express insured
- 3:59:54shipping and we're going to charge them
- 3:59:55$4.99 for it. And this can honestly make
- 3:59:57or break the success of your store,
- 3:59:59especially at scale, because a lot of
- 4:00:01people take this option and that extra
- 4:00:03five bucks is huge. Um, sometimes we're
- 4:00:05only having products that are having 20,
- 4:00:07$30 in profit. So that extra five bucks
- 4:00:09is costing us nothing to fulfill on and
- 4:00:11it really adds to our bottom line. So
- 4:00:13we're going to save that. Um I already
- 4:00:16set it up for the international one.
- 4:00:17It's literally the same thing. You click
- 4:00:19add shipping option. Boom boom. Fill out
- 4:00:21the same information. Nothing changes.
- 4:00:23And now with that, our store is able to
- 4:00:25have good shipping options that are um
- 4:00:28sorted for drop shipping. So when people
- 4:00:30get to check out, they're going to see
- 4:00:31free and express and free and express
- 4:00:33and people can now check out in all the
- 4:00:35different countries of the world. So,
- 4:00:37the next thing that we need to do is set
- 4:00:40up Shopify payments. This is what we're
- 4:00:43going to use to collect payments on our
- 4:00:45store. We're also going to be using
- 4:00:47PayPal, but Shopify payments is the main
- 4:00:50platform that we're going to be using.
- 4:00:51Once you get to the next step, it's
- 4:00:53going to ask you for a bunch of
- 4:00:54information. You need to answer this
- 4:00:56accurately and you need to provide
- 4:00:58everything that they're asking for. One
- 4:01:00of the most common questions that I get
- 4:01:02at this point of the process is, "Do I
- 4:01:04need an LLC to run this business?" And
- 4:01:08the answer is from day one, no, you
- 4:01:11don't. You can start as an individual
- 4:01:14and you can do this through your social
- 4:01:16security number or whatever it's called
- 4:01:18in your country and get started with
- 4:01:20that. I advise any of you that are
- 4:01:24actually serious about this to set up an
- 4:01:27LLC. It costs basically nothing and it
- 4:01:31gives you a much better foundation to
- 4:01:34stand on. Once you have an LLC, you can
- 4:01:38write off the expenses of your business
- 4:01:40on your taxes at the end of the year.
- 4:01:42So, let's say you make $1,000 in profit
- 4:01:46with your business. If you do that under
- 4:01:49your personal name, you have to pay
- 4:01:52$1,000 worth of taxes or whatever the
- 4:01:55tax rate is on $1,000 in your country
- 4:01:58versus if you have an LLC,
- 4:02:01whatever you spent on your business. And
- 4:02:04throughout this process, guys, we've
- 4:02:06spent some money. We've spent on our
- 4:02:07Shopify plan. We spent for AutoDS. We
- 4:02:10spent for all these tools. Let's say
- 4:02:11that's 500 bucks. you can deduct that
- 4:02:15500 bucks from your profit margin and
- 4:02:19now instead of paying tax on $1,000,
- 4:02:21you're only paying tax on $500.
- 4:02:25Having an LLC is very important. I
- 4:02:28understand if it's like thousands of
- 4:02:30dollars to do it, but it literally costs
- 4:02:31next to nothing. And I actually have a
- 4:02:34way for you guys to get it for pretty
- 4:02:36much free. This is a company that I work
- 4:02:39with anytime I want to set up my own
- 4:02:42LLC. It's called Prime Corporate
- 4:02:44Services, and they're going to be able
- 4:02:46to set up an LLC for you guys for $0.
- 4:02:50The only thing you have to pay is the
- 4:02:53local state fees in your area, which is
- 4:02:55next to nothing. So, at this stage of
- 4:02:58your journey, I recommend you guys just
- 4:03:00bite the bullet and get set up with your
- 4:03:03own LLC because at some point, you're
- 4:03:06going to need it. With an LLC, not only
- 4:03:09can you write off your expenses, but you
- 4:03:11can also get a business bank account,
- 4:03:13you can also get business credit cards.
- 4:03:16And I don't want to get too deep into
- 4:03:18this, but you guys probably don't know,
- 4:03:20but if you if you have personal credit,
- 4:03:21right? And your personal credit is not
- 4:03:24that great and you're struggling to get
- 4:03:25credit cards. If you have an LLC,
- 4:03:29it has its own credit. It's its own
- 4:03:32entity. It's separate from yourself. So,
- 4:03:35with a new LLC, you can get access to
- 4:03:38really good credit cards that can help
- 4:03:40you grow your business. It's essential
- 4:03:43to have an LLC. You need to get it at
- 4:03:46some point. You don't need it to start
- 4:03:48your store, but you're going to need it
- 4:03:50eventually. So, for all of you guys, if
- 4:03:52you made it three freaking hours into
- 4:03:54this video, I know you guys are super
- 4:03:56serious about this process. Get the dang
- 4:03:59LLC. I'm going to put the link in the
- 4:04:00description. you can schedule a call
- 4:04:02with a person from this team and they'll
- 4:04:05walk you through the whole process and
- 4:04:07tell you what it's going to cost for you
- 4:04:08in your state. But anyways, going back
- 4:04:10to this, you need to fill out all of
- 4:04:13these steps right here. I'm not going to
- 4:04:15do this on this video because it's like
- 4:04:17extremely sensitive information for me.
- 4:04:19But yeah, that's what you need to do.
- 4:04:21And once you do that, you're going to
- 4:04:22have Shopify payments enabled on your
- 4:04:24store and you'll be able to start
- 4:04:26collecting payments. Okay. So once
- 4:04:28you've got your payment set up and
- 4:04:31you've done your shipping settings, the
- 4:04:33last thing we need to do is make our
- 4:04:36store public because as of right now,
- 4:04:38our store is currently protected by a
- 4:04:41password. If you go look at this store
- 4:04:43on an incognito tab, you will see that
- 4:04:46the store is blocked by a password. So
- 4:04:49once we turn that off, our store is
- 4:04:51going to be officially live. All we got
- 4:04:53to do is add a store address. So, let me
- 4:04:57plug in my address. You can just use
- 4:04:59your personal address for this. And now
- 4:05:01we can click right here on remove
- 4:05:03password.
- 4:05:05And our store is officially live. If we
- 4:05:10click right here on view store, we can
- 4:05:12see that our store is officially live.
- 4:05:15The last thing that I would do um with
- 4:05:18this store is put some better products
- 4:05:20here. I would take the time to get some
- 4:05:23products looking as nice as this one is
- 4:05:25because you can see it's like noticeably
- 4:05:28different. Um, but the product page
- 4:05:30itself is looking incredible. We've got
- 4:05:33everything we need. All of our pages,
- 4:05:35our logo, our images, reviews, our
- 4:05:37domain, our settings, everything is done
- 4:05:41and buttoned up with this store. And
- 4:05:44this is ready to launch and start
- 4:05:46getting orders right now. So, now that
- 4:05:48the store is all set up, I want you to
- 4:05:51download the Shopify app on your phone
- 4:05:54and log in to your store through this
- 4:05:57app and we are going to do a test order
- 4:06:01and get our first chuch-ching together
- 4:06:04on this video. So, let me get logged in
- 4:06:07and then we'll make a purchase and make
- 4:06:09sure that everything is working
- 4:06:11correctly. All right, so now we can do
- 4:06:13the test order on our store. To make
- 4:06:15sure you don't spend any of your own
- 4:06:17money, go to settings, go to payments,
- 4:06:19click on manage, and then go down to
- 4:06:21where it says test mode. This is going
- 4:06:23to allow us to make purchases without
- 4:06:25having to spend our own money on our own
- 4:06:28products. So, yeah, let's go back to the
- 4:06:30store. This one's already in the
- 4:06:32checkout, actually. Um, let me just plug
- 4:06:35in a bogus address real quick. All
- 4:06:37right, so we're here at the checkout. I
- 4:06:39just put in some fake information, and
- 4:06:41we're in test mode, so it's just giving
- 4:06:43me like a test card. And now once we
- 4:06:45click pay right here, our first order
- 4:06:47should go through and hopefully we can
- 4:06:50hear what I like to say is the best
- 4:06:51sound in the world.
- 4:07:02Well, the order did go. There it is.
- 4:07:06There it is, baby. That is the best
- 4:07:08sound in the whole universe. And it's a
- 4:07:11symbol of our store being ready to go.
- 4:07:15It's a symbol of hope. That is the sound
- 4:07:17that used to keep me up at night at the
- 4:07:19beginning of my journey. And for me,
- 4:07:22that is the sound of freedom, bro. The
- 4:07:24sound of the Shopify sale is the sound
- 4:07:26of freedom. And you guys, if you've been
- 4:07:28following along, you just got your first
- 4:07:30sale. You got your first ever store set
- 4:07:32up. So, most people at this point of the
- 4:07:34video have already checked out. But you,
- 4:07:36my friend, should pat yourself on the
- 4:07:38back because it's been a serious
- 4:07:40journey. so far, but you've gotten
- 4:07:42through the hardest part of it. In the
- 4:07:44next section, we are going to launch
- 4:07:46this store to the whole world. I'm going
- 4:07:48to help you guys create some ads for
- 4:07:50Facebook. I'm going to show you how to
- 4:07:51set all that up, and we're going to get
- 4:07:52our actual first real sale on this
- 4:07:56business together. I know it's been a
- 4:07:58lot of work so far, so don't be afraid
- 4:07:59to take a little break and come back to
- 4:08:01this video when you're ready to start
- 4:08:03clicking on the ads. I'll see you over
- 4:08:04there. All right, welcome back. In this
- 4:08:06section of the video, I'm going to teach
- 4:08:08you everything you need to know about
- 4:08:09Facebook ads. Facebook ads are the skill
- 4:08:13that made me a millionaire. I would go
- 4:08:16as far as saying it is the single most
- 4:08:18important skill that you need to have if
- 4:08:20you want to make money with ecom. And
- 4:08:22the coolest part about Facebook ads is
- 4:08:24that this skill can transfer over into
- 4:08:27literally any other domain. Let's say
- 4:08:29you decide that you don't want to run
- 4:08:31your own store anymore. If you have this
- 4:08:33skill set of running ads, you can go to
- 4:08:36other companies and you can charge them
- 4:08:39thousands and thousands of dollars a
- 4:08:41month just for this service. I mean, I
- 4:08:43have a guy on my team right now that I
- 4:08:46pay $7500 a month just because of his
- 4:08:49ability to click buttons inside of the
- 4:08:51Facebook ads manager. Not only that, but
- 4:08:54there are local businesses in every
- 4:08:56single city that can benefit from having
- 4:08:58you run ads for them. This is not me
- 4:09:00making a pitch for you to go do a
- 4:09:02completely different business model, but
- 4:09:03the point is it is so important to learn
- 4:09:06this skill because this is one of the
- 4:09:08most high value skills in the
- 4:09:10marketplace today. Now, we're going to
- 4:09:12use it for our own good. We're going to
- 4:09:14use it to promote our company and grow
- 4:09:16our business. But once you master this
- 4:09:18skill, you basically never need to work
- 4:09:21a job again because you have value to
- 4:09:23provide to the world that you can
- 4:09:24literally go and make thousands of
- 4:09:26dollars a month with. Website design is
- 4:09:28being replaced by AI, as you guys saw.
- 4:09:30Product research is slowly being
- 4:09:32replaced by AI, but I don't think
- 4:09:34there's ever going to be a day where
- 4:09:36advertising will be fully replaced by
- 4:09:38AI. A lot of people are trying to do it
- 4:09:40and it's just not working. You still
- 4:09:41need that human input. So, now we're
- 4:09:43going to talk about my entire strategy
- 4:09:44and how I've made millions and millions
- 4:09:47of dollars with Facebook ads alone. So,
- 4:09:49there's a chance that some of you
- 4:09:50watching this are unfamiliar with
- 4:09:52Facebook ads altogether. The basic
- 4:09:55explanation is they are the ads that pop
- 4:09:59up while you're scrolling on Facebook
- 4:10:02and Instagram. I say Facebook ads, but
- 4:10:05really the platform is called meta ads.
- 4:10:08And when you run ads through this
- 4:10:10platform, your stuff gets published on
- 4:10:12all of their networks, specifically and
- 4:10:14primarily Facebook and Instagram. The
- 4:10:16way that it works is that you give them
- 4:10:19money to place your ads on people's
- 4:10:23feeds that are likely to engage or
- 4:10:26purchase from your business. And the way
- 4:10:29Facebook is able to do that is because
- 4:10:33they know way too much about you. They
- 4:10:35probably know more about you than your
- 4:10:37girlfriend knows about you. They have
- 4:10:39all the data from every website you've
- 4:10:41ever visited because all of these sites
- 4:10:44in the world have a Facebook tracker.
- 4:10:46and I'll show you how to install that on
- 4:10:47your store. They have all this data from
- 4:10:50your browsing activity on reals, from
- 4:10:52watching different videos, from the
- 4:10:55messages that you send to people. And
- 4:10:57yes, you can let this get a bad taste in
- 4:10:59your mouth, or you can realize that this
- 4:11:02is an opportunity for you to use this to
- 4:11:04your advantage. There are many different
- 4:11:06types of Facebook ads and for you to
- 4:11:09really understand and identify them, I
- 4:11:11want to break down the four most common
- 4:11:14types of Facebook ads and then I'm going
- 4:11:16to tell you the one that we're going to
- 4:11:18be focusing on for this training. So,
- 4:11:20these are the four most common styles of
- 4:11:24Facebook ads. And you might be reading
- 4:11:26these names having no idea what they
- 4:11:28mean. By the end, you're going to have a
- 4:11:29crystal clear understanding of each of
- 4:11:31these. The first one that I want to talk
- 4:11:33about is called rips. Now, if you guys
- 4:11:36have been following other drop shipping
- 4:11:38trainings on YouTube, you've probably
- 4:11:40heard about this before. Essentially,
- 4:11:42ripping means that you are taking
- 4:11:45content from other creators on Tik Tok,
- 4:11:48usually Tik Tok shop, and then testing
- 4:11:51your products with those videos. Kind of
- 4:11:54like this one right here. Um, this is
- 4:11:56the product that we were considering or
- 4:11:59the product that we're going to be
- 4:12:00selling. And you can see this account is
- 4:12:04running a video from somebody on Tik Tok
- 4:12:07shop. So some guy made this video on Tik
- 4:12:10Tok shop um for this other company
- 4:12:13called Vegas Cape and all they did was
- 4:12:17download the video and launch it on
- 4:12:20their ads manager. Now this strategy,
- 4:12:24unfortunately I don't make the rules.
- 4:12:26This strategy does work. And I would
- 4:12:29even go as far as saying that this is
- 4:12:31the easiest and fastest way to test
- 4:12:34products. A lot of the people that I
- 4:12:36know that are really in the drop
- 4:12:39shipping trenches, they test products
- 4:12:41with this every single time. And this
- 4:12:43usually will have the highest success
- 4:12:45rate because if you guys aren't
- 4:12:47familiar, Tik Tok shop is a platform
- 4:12:50where you make videos selling products
- 4:12:52and you get a commission for every
- 4:12:54single unit that you sell. Well, you can
- 4:12:56go on a website like Kao Data or Shop
- 4:13:01Shark and you can see exactly which
- 4:13:04video was the top performing one. So, we
- 4:13:08can literally go in and see which Tik
- 4:13:11Tok made the most money for this
- 4:13:14product. We can download that Tik Tok
- 4:13:16and we can launch it on our Facebook
- 4:13:18account and start getting sales. Like,
- 4:13:20this strategy works because you are
- 4:13:22using proven ads from day one. But all
- 4:13:25that glitters isn't gold. Okay, there's
- 4:13:27a couple huge problems with it. And the
- 4:13:30first one is that you are risking a huge
- 4:13:34issue, which is getting your ad account
- 4:13:36banned or getting a DMCA, which is
- 4:13:39basically like a copyright strike. This
- 4:13:41is not technically legal or morally
- 4:13:45correct for you to go and steal somebody
- 4:13:48else's content for you to run ads for
- 4:13:51your drop shipping store. Like obviously
- 4:13:53you know that that's not the right thing
- 4:13:55to do. A lot of drop shippers do it.
- 4:13:58Even I've done it in the past. I'm not
- 4:14:00completely against this strategy. But
- 4:14:02it's not the end all be all. It's sort
- 4:14:05of like a means to an end. It's sort of
- 4:14:07like a quick way to just test the
- 4:14:10product. Especially if you're somebody
- 4:14:12that has no budget. It's sort of a quick
- 4:14:14way to test the product and see if
- 4:14:16people are gravitating towards it, if
- 4:14:18the product is getting sales, if there's
- 4:14:20engagement. Okay. The other huge issue
- 4:14:23with this is that it has really high
- 4:14:25competition because I can go to the same
- 4:14:27websites like Shop Shark and I can see
- 4:14:29which ones are having the most money
- 4:14:32made and we're all going to see that.
- 4:14:34We're all going to see every drop
- 4:14:36shipper in the world is going to see
- 4:14:37that these 10 videos are making all the
- 4:14:39money. So what happens? Everybody goes
- 4:14:42and downloads this video. Everybody goes
- 4:14:45and runs this video. So when that
- 4:14:47happens, Facebook notices that you guys
- 4:14:50are all running the same content and you
- 4:14:52get penalized for that and as a result,
- 4:14:54you have a really short lifespan. A lot
- 4:14:56of times you'll find that when you run
- 4:14:58content like this, it'll pop like right
- 4:15:01away. It'll be like you think you made
- 4:15:03it. You start looking at BMW M4s and you
- 4:15:06start looking at Datejust Rolexes on
- 4:15:08sale and then 4 days later it just dies
- 4:15:11completely. Why is that? Because people
- 4:15:15see that you're on the up and up with
- 4:15:17this product, kind of like how we're
- 4:15:19seeing right now. They go say, "Okay,
- 4:15:21boom. I'm going to download that video.
- 4:15:23I'm going to run this product myself."
- 4:15:24And then Facebook sees that there's 10,
- 4:15:2615, 20 people running the same exact ad.
- 4:15:29And everybody gets clipped as a result
- 4:15:31of that. And you can't go report them
- 4:15:34because you're using stolen content,
- 4:15:36too. Okay. So, the last issue, it goes
- 4:15:39back to what I just said, is that if
- 4:15:41you're late, it doesn't work. So, you
- 4:15:43have to not only catch trends so
- 4:15:45freaking early, but you also have to
- 4:15:47catch content so early. You have to be
- 4:15:49one of the first people to use one of
- 4:15:50these successful videos on Tik Tok shop
- 4:15:52for this to ever have a chance. So,
- 4:15:54rips, in my opinion, if we were doing
- 4:15:57like a tier list, this is like I would
- 4:15:59say B tier or A tier, B tier or C tier.
- 4:16:04Btier or Ctier. The other methods are a
- 4:16:08little bit more time inensive, but
- 4:16:11they're much safer and they work better
- 4:16:14for the long term. But yeah, if you're
- 4:16:16just looking for like a quick dirty way
- 4:16:18to just get a product up and going
- 4:16:19really fast and see if it's performing
- 4:16:21well, this works, okay? But I'm not
- 4:16:24going to teach you guys how to do that
- 4:16:26because that's not really what I preach
- 4:16:28to my people. Let's talk about the next
- 4:16:30strategy. The next type of ad, and my
- 4:16:32personal favorite for testing, is called
- 4:16:35a static. You can think of a static just
- 4:16:37as an image. All we're doing is creating
- 4:16:40still images that we're going to use for
- 4:16:43our ads. Let me show you an example of a
- 4:16:45static. So, this right here is a static.
- 4:16:48It's a still image that makes a big
- 4:16:50promise saying the 11 times faster
- 4:16:51anti-aging secret. Why n out of 10
- 4:16:54switch from blah blah blah less than
- 4:16:56blah blah blah. You get what I'm saying?
- 4:16:57It's just a static clean image. Statics
- 4:17:00work extremely well. If you scroll
- 4:17:03through the top performing ads over the
- 4:17:05last month, you'll see that it's about a
- 4:17:0850-50 split between statics and videos.
- 4:17:11Statics are great and they have a lot of
- 4:17:15pros that outweigh the cons. So, when we
- 4:17:18look at the pros of static images, the
- 4:17:21first one is that you are getting
- 4:17:22completely unique content from day
- 4:17:25number one. With the rips, as you saw,
- 4:17:27we're all using the same content. We're
- 4:17:29all competing against each other is bad.
- 4:17:31With statics, because we're making them
- 4:17:33with with Higsfield and doing it with
- 4:17:36AI, like I showed you before, we can get
- 4:17:39our own unique content from day one. And
- 4:17:42it's so freaking easy to create them.
- 4:17:44You guys saw me make all those custom
- 4:17:46images for my page over here. You know,
- 4:17:48you guys remember we made these super
- 4:17:50clean images for this product. You guys
- 4:17:53saw it took me maybe 10 minutes to make
- 4:17:55all these custom images. So, we can cook
- 4:17:58up custom images so easy and then we can
- 4:18:01use them as our ads. And when done
- 4:18:04correctly, this works extremely well for
- 4:18:06testing products. Now, the cons of this
- 4:18:08strategy is that it is like slightly
- 4:18:10less beginner friendly. But you guys
- 4:18:12already done spent four hours with me.
- 4:18:14Like, you're starting to get the basics.
- 4:18:15Like, I wouldn't even call you complete
- 4:18:17beginners anymore. You're learning about
- 4:18:19this. The next thing is that you can't
- 4:18:21rip these. All right. So before like you
- 4:18:23know we could rip some stuff. You cannot
- 4:18:25rip statics. So like if I was going to
- 4:18:27go and run this product, I could not
- 4:18:29just download this and go run ads to
- 4:18:31this. I couldn't fully explain the
- 4:18:35science behind it. Okay. But Facebook
- 4:18:38just knows like they're too good, bro.
- 4:18:41They just know that this is somebody
- 4:18:44else's ad and they penalize you for it.
- 4:18:46What we can do though, what we can do is
- 4:18:49we can rip the format of the statics.
- 4:18:52And I'm going to show you how to do that
- 4:18:53later. And we can find what's already
- 4:18:55working and we just flip it a little
- 4:18:57bit. Okay, that's what we're going to be
- 4:18:59doing. We call it um remixing, but for
- 4:19:02now, we're not going to get into that.
- 4:19:04The last thing that I would say is a con
- 4:19:05is that you do have to understand your
- 4:19:07audience. You're you're going to have to
- 4:19:09understand what they actually want. What
- 4:19:10is their pain point? When we look at the
- 4:19:13top performing statics here, you know,
- 4:19:14you'll see they call out they call out a
- 4:19:17very specific thing. You know, most dog
- 4:19:19toys last 10 minutes with a high drive
- 4:19:21dog. That's a very specific pain point.
- 4:19:25You know, the people that have the very
- 4:19:27high energy dogs, they probably dealt
- 4:19:29with that before. You know, they these
- 4:19:31these static image ads is very important
- 4:19:34that you call out a very specific
- 4:19:38problem that the person is having. Let
- 4:19:40me see if I can show you guys another
- 4:19:41example. Yeah, like this. This is very
- 4:19:44specific. This is like killing parasites
- 4:19:48and you know eggs inside of your stomach
- 4:19:51or whatever. This is sort of I don't
- 4:19:53have this problem, but there are people
- 4:19:55out there that have adult parasites and
- 4:19:58they see something like this and it
- 4:19:59really gets them going. So yeah, you
- 4:20:01need to understand your audience, but
- 4:20:02I'm going to show you guys how to do
- 4:20:03that as well once we create the statics.
- 4:20:05So don't worry, we're going to actually
- 4:20:06be able to pull all the top Amazon
- 4:20:09reviews and all these data points from
- 4:20:11our product. So, we not even have to do
- 4:20:13the research oursel, but those are
- 4:20:14statics. They're still images that call
- 4:20:16out a specific painoint for our
- 4:20:18customer. Let's get into number three.
- 4:20:19Number three is also a static image, but
- 4:20:23it's slightly different. These are
- 4:20:24called natives. A native post is
- 4:20:27basically disguised as a real post. It
- 4:20:31basically is designed for somebody to
- 4:20:34see it and just think that it is a
- 4:20:36normal Facebook post from a regular
- 4:20:38everyday person. But within that post,
- 4:20:40there's extremely long text and that
- 4:20:43text is telling a story that convinces
- 4:20:46the person that this product is going to
- 4:20:48actually get them some result. In my
- 4:20:51opinion, this is one of the best
- 4:20:52strategies for scaling. Big emphasis on
- 4:20:55scaling ads because this gives you
- 4:20:58extremely unique oneofone content with
- 4:21:01low competition and it's hard to compete
- 4:21:04with somebody when they have a lot of
- 4:21:05native ads running. Let me show you guys
- 4:21:07this so you can understand what I'm
- 4:21:08saying. All right. So, this right here,
- 4:21:11this is a native ad because it doesn't
- 4:21:13really have any text on it. It just
- 4:21:15looks like a normal image. Let me show
- 4:21:16you a better one, though, because that
- 4:21:18one's kind of a little mix of both.
- 4:21:21Yeah, like this one right here. This
- 4:21:23one's not really that great, but you'll
- 4:21:25see it's sort of just like a regular
- 4:21:27post like Whitmore Animal Hospital. I'm
- 4:21:30going to lose my mind asking. It's like
- 4:21:32they're telling a story with a creepy
- 4:21:34looking image. Like again, same thing.
- 4:21:38It's showing ticks and it's it's some
- 4:21:40product to get rid of ticks, I think. I
- 4:21:42don't know. But it's a it's just a
- 4:21:45picture that looks like it's coming from
- 4:21:48a regular person like Linda Hartwell.
- 4:21:51And then when you read into it closely,
- 4:21:54you will see that the story that she's
- 4:21:56telling. If your dog is scratching right
- 4:21:58now, I need you to stop what you're
- 4:22:00doing and read this. Not tomorrow,
- 4:22:02tonight.
- 4:22:04I spent all this money at the vet. 14
- 4:22:06months my vet said we were managing it.
- 4:22:08Nobody could tell me what was wrong.
- 4:22:10Then I found this article at 2 a.m. I
- 4:22:13figured out the problem. Skin barrier
- 4:22:15collagen. I read it in one sitting and I
- 4:22:17understand more in 15 minutes than what
- 4:22:19my vet taught me. So if you spent
- 4:22:22hundreds of thousands and wondering why
- 4:22:23your dog is still scratching, read this
- 4:22:25article. All right. So now you've called
- 4:22:28out a very specific painoint. There's
- 4:22:30somebody with an itchy dog. They're
- 4:22:32going to say, "Okay, boom." Boom. They
- 4:22:33click this. Now, it's another native
- 4:22:36thing. It's an article. So, they're
- 4:22:38like, "Oh, I'm going to learn. I'm going
- 4:22:40to learn about what's wrong with my
- 4:22:42dog." And this whole thing is designed
- 4:22:45to sell your customer the product with
- 4:22:48these AI pictures and this AI uh gifts
- 4:22:52and this AI picture and this AI written
- 4:22:55story. It's all creating I don't want to
- 4:22:57say a facade, but it's just creating a
- 4:23:00story that's kind of like building up
- 4:23:02for you to want to buy their product.
- 4:23:04And then at the even with the AI doctor,
- 4:23:07so like some of the stuff drop shippers
- 4:23:08do I really don't be getting down with
- 4:23:10to be honest. But anyways, you click
- 4:23:12right here and then you get to the
- 4:23:14product. So you you're probably thinking
- 4:23:17like, well, that's absolutely crazy of a
- 4:23:21strategy. And it is. And that's why I
- 4:23:22said the con here is that it's extremely
- 4:23:24advanced strategy. Like like this is a
- 4:23:26strategy for somebody who's already
- 4:23:28doing over $1,000 a day with drop
- 4:23:30shipping and wants to scale their
- 4:23:32product. Okay? But to do this, you got
- 4:23:34to understand copywriting. You got to
- 4:23:35understand customer psychology. You got
- 4:23:37to understand marketing at a way higher
- 4:23:39level. Way way way way way higher level.
- 4:23:42So as a beginner, I know a lot of people
- 4:23:44are glazing this strategy right now, but
- 4:23:45as a beginner, I would not I would not
- 4:23:47touch this. This is too advanced for
- 4:23:49most beginners. It has a really low hit
- 4:23:51rate, too. Even I tested out this
- 4:23:53strategy on a case study store that I
- 4:23:55was working on. And I launched like six
- 4:23:57products and I didn't get any of them to
- 4:23:58pop. And I've done drop shipping for
- 4:24:00over 10 years. So, it makes me think,
- 4:24:02well, damn, as a beginner, like, good
- 4:24:04luck. You're not going to be able to
- 4:24:04figure that out. You will. It's just
- 4:24:06going to take you a lot of time and a
- 4:24:08lot of money. So, yeah. The last thing
- 4:24:10that I want to highlight about the cons
- 4:24:11of this strategy is that it's
- 4:24:14unchartered territory versus proven.
- 4:24:17When we're going to do my static
- 4:24:19strategy or even with the RIP strategy,
- 4:24:21we are going to model our ads off of
- 4:24:24what is already working. When you're
- 4:24:26doing the native stuff, you're literally
- 4:24:28reinventing the wheel and coming up with
- 4:24:30something brand new from scratch, which
- 4:24:32an expert can do, but as a beginner,
- 4:24:34it's it's just not the easiest way to do
- 4:24:37it. All right, so that's natives. We're
- 4:24:39not going to be doing those in this
- 4:24:40video. Let's talk about the last
- 4:24:41strategy. Last strategy is called VSSOs.
- 4:24:44This is when we do custom AI generated
- 4:24:46videos to sell our products. This is
- 4:24:48arguably the best strategy for testing
- 4:24:51and scaling ads. Most of my millions on
- 4:24:54Facebook ads have been made with videos
- 4:24:56just like this because you can make
- 4:24:58videos that target a very specific
- 4:24:59painoint and you end up making a fully
- 4:25:02custom piece of content. These videos
- 4:25:05have the highest scaling potential out
- 4:25:07of any of the others maybe except for
- 4:25:09statics because you have your own piece
- 4:25:12of content and you're hitting a very
- 4:25:13specific um avatar. So it just ends up
- 4:25:16being a wide open lane for you. Like for
- 4:25:19me with my brand Sleepband, we had ran
- 4:25:22one video for over two years profitably.
- 4:25:25I did over a million dollars in sales
- 4:25:26with just one video. But this is not a
- 4:25:30beginner friendly strategy. I mean, you
- 4:25:32could learn how to do it, but it's just
- 4:25:35going to be another couple of weeks of
- 4:25:37experimenting to learn how to make a
- 4:25:39great video. When I coach people inside
- 4:25:41of my mentorship program, which you guys
- 4:25:43can check that out at the link in the
- 4:25:44description, when I coach people inside
- 4:25:46of there, I used to teach them how to do
- 4:25:47VSSLs, and I just found that for
- 4:25:49beginners, it's just too much hiccup,
- 4:25:51too much headache. Like, they end up
- 4:25:53spending a month on their first product
- 4:25:54versus with a static, you can get a
- 4:25:56product launch in two days. Okay, so I
- 4:25:58would say this is the hardest strategy
- 4:26:00of them all. Not only do you have to be
- 4:26:02good at making videos, but you have to
- 4:26:03be good at writing copy. You have to
- 4:26:05understand your customers. Like it's
- 4:26:07like all the three strategies combined,
- 4:26:09okay? And as a result of that, it
- 4:26:11requires weeks of testing just like
- 4:26:13natives. And you really need to be
- 4:26:15proficient with AI. Like you need to be
- 4:26:17like good with not just typing prompts
- 4:26:20into Higsfield, but like understanding
- 4:26:23how to prompt it correctly. Let me show
- 4:26:25you a good example of AI VSSL just so
- 4:26:27you could understand what this is
- 4:26:29looking like and then we'll move on from
- 4:26:31this.
- 4:26:35>> Like it it's very specific. It looks
- 4:26:37like it's coming from a real woman.
- 4:26:39She's calling out thyroid issues. Like
- 4:26:41it's it's very very very very specific,
- 4:26:45you know. Here's another one here. Like
- 4:26:46this one's more like cartoon.
- 4:26:49>> They're doing like a song or whatever.
- 4:26:51It just this is so advanced that I don't
- 4:26:54even want to get you guys confused by
- 4:26:55seeing this stuff. What we're going to
- 4:26:57be focusing on in today's video to
- 4:27:00launch our product is static ads. Static
- 4:27:03ads work. They're really easy to launch
- 4:27:05and they're going to be the thing that
- 4:27:07will get you guys to your first $1,000
- 4:27:09day. Like look at this brand for
- 4:27:11example. Let's just check them out
- 4:27:12because they keep popping up here.
- 4:27:16Once this loads up, I'm going to show
- 4:27:17you.
- 4:27:20This is a brand selling a product for
- 4:27:22It's like a dog ball. Simple ass
- 4:27:24product.
- 4:27:27Let me show you their product page.
- 4:27:29It's a hurting ball. Just a giant ball
- 4:27:32that you inflate. Simple product.
- 4:27:34They're selling this product pretty much
- 4:27:36entirely with image ads,
- 4:27:40you know, and these are AI for the most
- 4:27:42part.
- 4:27:43So, it really can be this simple. And
- 4:27:46I'm going to show you how to do these
- 4:27:47type of ads because these are the best
- 4:27:48as a complete beginner. These guys now,
- 4:27:50they're doing 20 ads. They're launching
- 4:27:52new ads every day. They're probably
- 4:27:55making they've been running this for 30
- 4:27:56days. They're probably doing $1,000 a
- 4:27:58day with this super simple um image ads.
- 4:28:01So, that's what we're going to focus on
- 4:28:02in this training. But first, you guys
- 4:28:04need to make your own Facebook ads
- 4:28:06account. So, I'm going to show you guys
- 4:28:08how to do that live and get it connected
- 4:28:10to our Shopify store. and then we will
- 4:28:12revisit this and start making our own
- 4:28:15ads and get them launched right now.
- 4:28:17Sorry for the time warp. It was a super
- 4:28:19busy day today. Had to take a break from
- 4:28:20filming. But now, let's set up our
- 4:28:23Facebook ad account. My first piece of
- 4:28:25advice to you is to make sure you use a
- 4:28:29Facebook profile that has been around
- 4:28:31for quite some time. If you use a brand
- 4:28:34new Facebook profile, your ad account is
- 4:28:37going to instantly get shut down or it's
- 4:28:40not going to spend any money at all. So,
- 4:28:42just use your own personal account when
- 4:28:44setting up your ad account. If for
- 4:28:46whatever reason you don't have a
- 4:28:47Facebook profile, you can easily use a
- 4:28:50friend or family member. Like this is my
- 4:28:53little brother's account, and I'm going
- 4:28:55to be using this to set it up because
- 4:28:56he's never set up a business manager
- 4:28:59before. So, it's sort of a fresh
- 4:29:00account.
- 4:29:02So, the way you want to do this is come
- 4:29:04to facebook.com. Click right here on the
- 4:29:06left side. And you have to do this on
- 4:29:08your computer, by the way. You can't do
- 4:29:09this on your phone. And then click over
- 4:29:11here where it says ads manager. If you
- 4:29:14don't see this on the left side, you can
- 4:29:16just look it up on Google. Look up
- 4:29:18Facebook ads manager. And it's going to
- 4:29:20take you to this dashboard. Now, in this
- 4:29:22case, he's already launched like a
- 4:29:25little ad account because he tried to
- 4:29:26boost a post or whatever, but you might
- 4:29:29not see this screen. Um, it might just
- 4:29:32take you to a page where it says create
- 4:29:34a new account. What I want you to do
- 4:29:37regardless of that is I want you to
- 4:29:39click over here into add account
- 4:29:41settings.
- 4:29:43And then over here, what I want you to
- 4:29:45do is click up on the top left and click
- 4:29:48on create a business portfolio. This is
- 4:29:52going to make a business portfolio where
- 4:29:54you can put all of your ad accounts,
- 4:29:57your Facebook pixel, which we're going
- 4:29:58to connect to our store in just a
- 4:30:00second. And sort of this is the home
- 4:30:02base of your online store. So,
- 4:30:06we can just call it um VM or you can
- 4:30:09call it something, you know, personal,
- 4:30:10but we're just going to do VM. And then
- 4:30:12we're going to put his name and then
- 4:30:14we're going to put business email. Let
- 4:30:16me just put something here.
- 4:30:21Okay. So, after we've clicked create on
- 4:30:23that, it's [clears throat] going to load
- 4:30:25up a little bit. And then from here,
- 4:30:27it's going to give us the opportunity to
- 4:30:29create a new ad account. So, it says
- 4:30:31nothing is available. You don't have any
- 4:30:33Facebook pages or anything. So, what
- 4:30:34we're going to want to do is click on
- 4:30:35next.
- 4:30:37Click on next again and click on
- 4:30:39confirm.
- 4:30:41Okay. So, now we have a business
- 4:30:45portfolio. You need one of these. You
- 4:30:47should not be running ads from your
- 4:30:49personal ad account that is connected to
- 4:30:51your uh account from day one. We need to
- 4:30:53create a business portfolio. From here,
- 4:30:55we need to click on select an option and
- 4:30:57we need to hit create a new ad account.
- 4:30:59For this, I'm going to call it the name
- 4:31:00of our store. Make sure you select the
- 4:31:03correct time zone
- 4:31:05and then check the box and hit create ad
- 4:31:08account. And that's pretty much all
- 4:31:10there is to it in terms of making your
- 4:31:12first Facebook ad account. There's a
- 4:31:15couple other things that I recommend you
- 4:31:17do. One thing in particular is going
- 4:31:20over here to billing and payments and
- 4:31:23making sure to right away add a credit
- 4:31:26card and make sure that this is a credit
- 4:31:29card that is not going to get declined.
- 4:31:32is not going to charge you any money
- 4:31:34until you start running ads. But make
- 4:31:37sure that it's not going to get declined
- 4:31:39because if you get declined with your
- 4:31:41card on Facebook ads, your account
- 4:31:43instantly gets banned and you have to
- 4:31:45wait like 5 six days for them to get
- 4:31:47back to you. It's a crazy annoying
- 4:31:48freaking process. So yeah, first thing
- 4:31:50you need to do is go ahead and plug in
- 4:31:52your payment method. I'm not going to do
- 4:31:54this on this video, but you guys
- 4:31:55definitely need to do that. And then the
- 4:31:57next thing you need to do is go back to
- 4:31:59your Shopify dashboard and we need to
- 4:32:01actually connect this store to this
- 4:32:04Facebook account. So the way we're going
- 4:32:06to do that is click on sales channels
- 4:32:09and then we click right here on Facebook
- 4:32:11and Instagram. If that doesn't pop up,
- 4:32:13you can just search it up top and it's
- 4:32:15going to come right up. This is
- 4:32:17essentially an app that allows you to
- 4:32:20connect your store to Facebook's
- 4:32:22platform. And what it's going to do is
- 4:32:25install something called the Facebook
- 4:32:28pixel. The Facebook pixel is a little
- 4:32:32piece of code that tracks all of the
- 4:32:35actions that your customers take on your
- 4:32:38website. So the pixel is going to track
- 4:32:40every time somebody comes to the
- 4:32:42website, every time somebody clicks add
- 4:32:45to cart, every time somebody clicks
- 4:32:47checkout, every time somebody makes a
- 4:32:49purchase. The pixel is going to track
- 4:32:51all of that information. so that we can
- 4:32:54understand if our ads are successful or
- 4:32:57not. So once you've got the app on your
- 4:32:59store, you can open it up and click on
- 4:33:01get started.
- 4:33:03You can click right here on next and
- 4:33:05then you need to connect your Facebook
- 4:33:06account. If you're already logged in,
- 4:33:09all you got to do is hit confirm, click
- 4:33:11allow. It's super easy. It's going to
- 4:33:13load up and it's going to say that you
- 4:33:16don't have a Facebook page. You don't
- 4:33:19have something to run ads from. So, what
- 4:33:21we're going to do is we're going to
- 4:33:22click on create new page. It's going to
- 4:33:24send us over to Facebook. We're going to
- 4:33:26name this page the name of our store.
- 4:33:30For category,
- 4:33:32we're going to call pet supplies. Or
- 4:33:35maybe we can even just say like
- 4:33:38home goods.
- 4:33:40You don't have to put a bio. We can hit
- 4:33:43create page.
- 4:33:45And then we can put that icon image that
- 4:33:49we did before. Exit this. And I do
- 4:33:53recommend that you add a cover photo. So
- 4:33:57what I would do is I would just look up
- 4:33:59like HomeGoods store.
- 4:34:03Um, and then we just go to images. You
- 4:34:05can just put like something like
- 4:34:06generic. Um, doesn't have to be
- 4:34:11home furniture store.
- 4:34:14You could spend the time to find some
- 4:34:16really crazy high quality pictures and
- 4:34:18make this really nice. And if you've got
- 4:34:20the extra time, I recommend it. But for
- 4:34:22now, we need to focus on the more
- 4:34:23important things. So, we're going to go
- 4:34:24ahead and click done here.
- 4:34:27And now we have a Facebook page. So, if
- 4:34:30we go back to this, we click cancel,
- 4:34:32you're going to see our Facebook page.
- 4:34:34And we can connect this directly to our
- 4:34:37business portfolio. Let's click on
- 4:34:39connect. All right. Now, we need to set
- 4:34:40up our pixel. What I recommend you click
- 4:34:42right here is maximum. And then from
- 4:34:44here, you click on save. That basically
- 4:34:46means it's going to track the maximum
- 4:34:48amount of activity on your website. Now,
- 4:34:50this is very important. We want to click
- 4:34:51right here on create new pixel. It's
- 4:34:54already done. We click confirm. It's
- 4:34:56going to ask for your contact. Put your
- 4:34:58website contact. So, whatever your
- 4:35:00website contact is. Um, in this case, we
- 4:35:02don't have a support email set up yet,
- 4:35:05but you just put the email associated to
- 4:35:07your store. So, in this case, it would
- 4:35:09be like jwfreecourse
- 4:35:11[email protected], whatever it is. And
- 4:35:13then for the return window, leave it at
- 4:35:1430 days. And then you check that box.
- 4:35:17And now you're able to submit it for
- 4:35:19review. And if everything is good, you
- 4:35:23should be all set up and all connected
- 4:35:26to Meta. So, let's cross our fingers
- 4:35:28that we did everything correctly. All
- 4:35:30right. So, our account is all set up. We
- 4:35:33are all sorted on Facebook and we are
- 4:35:36able to run ads directly on that
- 4:35:38platform. It still has to do a couple
- 4:35:41other things for us to have our products
- 4:35:43synced to our Facebook account, but from
- 4:35:46day one, we don't need to do that. All
- 4:35:49that we needed to do was make sure that
- 4:35:51we have the pixel installed and our page
- 4:35:54connected. As long as we have that,
- 4:35:56we're good to go. I would also recommend
- 4:35:59that you change um the shipping rates or
- 4:36:01just take them off completely and just
- 4:36:03hit confirm.
- 4:36:05So, now that we have this set up, our
- 4:36:08Facebook page is officially ready to run
- 4:36:11ads. So, in the next section of this
- 4:36:13video, I'm going to help you guys create
- 4:36:16some ads live for this product right
- 4:36:19here. We're going to do it together and
- 4:36:20then we are going to launch those ads on
- 4:36:22Facebook and get our first sale. I'll
- 4:36:25see you there. All right. All right. So,
- 4:36:26the last thing we're going to be doing
- 4:36:27in this video is creating a batch of ads
- 4:36:29and getting them launched on Facebook.
- 4:36:32Now, to do this successfully, we're
- 4:36:33going to be using a method that I've
- 4:36:35been using for years that works for
- 4:36:37pretty much every single product.
- 4:36:38Basically, what we're going to do is
- 4:36:40we're going to use AI to do deep
- 4:36:42research from Reddit, Amazon, and all
- 4:36:45these other competitors to understand
- 4:36:47the best selling points of our product.
- 4:36:49It's going to go and scan these other
- 4:36:51listings. It's going to go and scan the
- 4:36:52reviews of our competition. is going to
- 4:36:54go scan these Reddit communities and
- 4:36:56it's going to help us understand what
- 4:36:58people actually want out of this
- 4:36:59product. So, we're not just pulling it
- 4:37:01out of our hat trying to understand or
- 4:37:03trying to guess those things. Next,
- 4:37:05we're going to go on Trend Track and
- 4:37:07we're going to look and see for some ad
- 4:37:09formats that we can remix for this
- 4:37:11product. We want to find working ad
- 4:37:13formats within our industry that we can
- 4:37:16apply to our product. And then we're
- 4:37:19going to combine those two things
- 4:37:20together. We're going to take the
- 4:37:21research that we got from AI and we're
- 4:37:24going to take those formats that we know
- 4:37:25are working and then we're going to
- 4:37:27create our own custom ads. Maybe it
- 4:37:29sounds a little complicated, but I
- 4:37:31promise you it's extremely simple. Now,
- 4:37:33you guys are in luck because you guys
- 4:37:35made it 5 hours with me on this video.
- 4:37:38So, I'm going to give you guys something
- 4:37:40that I only give for my private
- 4:37:43mentorship students. These people pay
- 4:37:45$5,000 to get access to this prompt
- 4:37:48right here and these other prompts and
- 4:37:50the coaching from me and my staff. I
- 4:37:52mean, it's truly an incredible program.
- 4:37:54The results are absolutely insane. I
- 4:37:56just had a guy text me the other day
- 4:37:58that he had his first $200,000 in sales.
- 4:38:00So, if you guys are thinking about doing
- 4:38:02this and you want to work with us, you
- 4:38:03can check the link in the description to
- 4:38:05apply for that program where you can get
- 4:38:07access to all of my prompts. My team
- 4:38:09will pick a product for you, help you
- 4:38:11with building your store along every
- 4:38:12step of the way. It's a real incredible
- 4:38:15program that I pour my heart and soul
- 4:38:16into. But anyways, this is something
- 4:38:18that I give to the students inside of
- 4:38:20there. If you guys want to check that
- 4:38:22out, again, the link is in the
- 4:38:23description to apply. But for now, let's
- 4:38:26take a look at this. So, this is what I
- 4:38:28call the customer language extractor.
- 4:38:31Basically, what it is is an expert
- 4:38:33market researcher that's going to find
- 4:38:35real customer language about our
- 4:38:37product. We're going to give it our
- 4:38:38product URL. We're going to give it our
- 4:38:40category. We're going to give it our
- 4:38:42competitors and then we're going to give
- 4:38:44it the communities on Reddit and it's
- 4:38:45going to do some deep research.
- 4:38:48[sighs] So, the first thing you need to
- 4:38:49do is open up ChatGBT. Now, I know I've
- 4:38:52been talking about Cloud and stuff, but
- 4:38:54you have to use ChatgBT for this because
- 4:38:56it has unaltered access to the internet
- 4:38:58and it can actually scrape websites.
- 4:39:00Claude is not able to do that in its
- 4:39:02current state. So then what we want to
- 4:39:05do is we want to copy this whole thing
- 4:39:07right here
- 4:39:11and then we want to come back to chat
- 4:39:12GBT and we want to paste that. Now we
- 4:39:15need to fill in the inputs. Okay. So
- 4:39:18first let's give it our product.
- 4:39:21Next let's do product category dog
- 4:39:23cooling mat. Next let's do country USA.
- 4:39:28I'm gonna put slash big four because
- 4:39:30we're going to run ads to the big four
- 4:39:31countries which is like United Kingdom,
- 4:39:32Canada, Australia. Um, and then known
- 4:39:35competitors. Um, let's go ahead and give
- 4:39:38them
- 4:39:39the drop shipping competitor
- 4:39:42and then let's give them some Amazon
- 4:39:45competitors, too. I had already pulled
- 4:39:46them up. I want to give them one with
- 4:39:48the most possible reviews. So, make sure
- 4:39:50you try to find the biggest Amazon
- 4:39:52listing if possible. Give him a third
- 4:39:55one right here.
- 4:39:59And then it's going to ask for known
- 4:40:00communities. This means like Reddit
- 4:40:02communities. So I would look up like
- 4:40:04Reddit dog owners.
- 4:40:07Here you go. This is the biggest one.
- 4:40:09I've used it before. This has 851,000
- 4:40:13dog owners. So let's go ahead and put
- 4:40:15that there. And then for this, you don't
- 4:40:17need to put this because we don't have
- 4:40:19any customer feedback yet. And then
- 4:40:21we're going to go ahead and we're going
- 4:40:22to put it on high.
- 4:40:26All right. Let's go ahead and send the
- 4:40:28prompt in and let's make sure that it
- 4:40:31actually starts this process. And then
- 4:40:33once we know that it's started, it's
- 4:40:35going to take like 10 minutes in the
- 4:40:37background. So, we're going to be
- 4:40:38proactive and continue on with this
- 4:40:40process while this is cooking up in the
- 4:40:42background.
- 4:40:45All right, cool. So, it's searching all
- 4:40:47those different places and it's going to
- 4:40:49pull some customer data for us in the
- 4:40:51next couple of minutes. In the meantime,
- 4:40:53I want you to go back to trend track and
- 4:40:56I want us to try to do some research and
- 4:40:58see if we can find anybody that is
- 4:41:00successfully running the dog cooling mat
- 4:41:03within um Facebook ads. So, I'm just
- 4:41:06going to go ahead for now and just
- 4:41:08search the exact keyword dog cooling
- 4:41:10mat. And I want to search by highest
- 4:41:11reach/spin.
- 4:41:14Just basically finding what's getting
- 4:41:15the most amount of ad spin.
- 4:41:19We want to find anybody that has an
- 4:41:22active ad that's been running for a long
- 4:41:24time. And if not, we don't have to
- 4:41:27worry. But here we go.
- 4:41:30Is it a video?
- 4:41:33So, this is kind of exactly what I'm
- 4:41:35talking about. They have here a winning
- 4:41:38format that they've been running for 19
- 4:41:41days.
- 4:41:42So, we could adapt this format, this
- 4:41:45sort of before and after. I think we can
- 4:41:48make this way better. But for now, I'm
- 4:41:50going to click save
- 4:41:52on that one. The goal for us is to try
- 4:41:56to find
- 4:41:58five different formats of ads. So, that
- 4:42:01was one of them. We saw the before and
- 4:42:04after. I want to see what else we can
- 4:42:06find. So, I'm just going to search up
- 4:42:07dog.
- 4:42:09And we're really looking for clean
- 4:42:12ad formats that we can adapt. All right.
- 4:42:16So, here's another one. This is a
- 4:42:19cooling couch bed. And actually, I want
- 4:42:22to go and save this. It's going to
- 4:42:26disappear, but then I want to go look if
- 4:42:29they have some more ads. When you find
- 4:42:31one company that has some successful
- 4:42:33ads, then you can click into their page
- 4:42:36and you can see all their ads and we can
- 4:42:38find some more info. It seems like
- 4:42:40they're running more products than just
- 4:42:41the cooling bed. So, we might have to
- 4:42:44seek for a little bit to find something.
- 4:42:46But if we can find some good formats,
- 4:42:48that would be great. Yeah. So, they're
- 4:42:50running actually many ads. This is in
- 4:42:53Japanese and in French and in um Spanish
- 4:42:58and all these other languages. That's
- 4:43:00great. So, I want to sort by reach and
- 4:43:03spend and see which ones they've
- 4:43:04actually, you know, spent the most on.
- 4:43:08For the sake of this video, I'm just
- 4:43:10going to do three. So, we can just click
- 4:43:12on three together. This is cool. It
- 4:43:16shows both sizes and they've been
- 4:43:18running this for 18 days. So, I'm going
- 4:43:19to save that. I'm going to keep
- 4:43:21searching and see if we can find a
- 4:43:22couple better ones. But, this is perfect
- 4:43:24info for what we're looking for.
- 4:43:28Why is it not letting me save it? I
- 4:43:30don't know. Let me try it right there.
- 4:43:32There we go. [snorts] Let's see what
- 4:43:34else we can find. These guys are killing
- 4:43:37it. They have a ton of ads.
- 4:43:40I want to see if they've got anything
- 4:43:42else. Good.
- 4:43:44Anything else? No, nothing there. Um,
- 4:43:48all right. So, now we've got, let me
- 4:43:50take this one out. We saved this
- 4:43:52earlier, but let me clean this up. So,
- 4:43:54now we've got three different ad
- 4:43:55formats. Um, let's see if we can pull
- 4:43:58one. Sometimes it can be also very
- 4:44:01valuable for you to um pull from other
- 4:44:04industries. You don't always have to
- 4:44:06pull formats from the same product. Like
- 4:44:10when we look at um these ads here, you
- 4:44:14might not think that you could use this
- 4:44:15type of formats for your stuff, but you
- 4:44:17can. I mean, this is like
- 4:44:21this is actually a really good format
- 4:44:23with the price off and the big claim.
- 4:44:25But the the big reason why this is
- 4:44:27working is because it's saying like
- 4:44:28better head, you know, it's like
- 4:44:30something sexual like to get their
- 4:44:31attention. I want to find one that's a
- 4:44:33little bit more generic.
- 4:44:35inside of my mentorship. We actually
- 4:44:37provide over a hundred different ad
- 4:44:40templates that you guys can just use
- 4:44:41from day one that are all proven to
- 4:44:43work. Um, but yeah, you're going to have
- 4:44:46to do your manual research right now.
- 4:44:49This is pretty good, actually. Let's go
- 4:44:51ahead and take this one, too.
- 4:44:55And let's get one more. And then we're
- 4:44:57going to create all five of them and
- 4:44:59then pick our favorite three. Yeah, this
- 4:45:02one's really good. Let's go ahead and
- 4:45:04save this one. All right. So now if we
- 4:45:06go back, you'll see that we have five
- 4:45:08different ad formats that we will be
- 4:45:11able to create from. So let's go back to
- 4:45:14chat GBT and see if it finished. And
- 4:45:17yes, it did. It basically gives all this
- 4:45:21sort of research that it went through.
- 4:45:24It talks about exactly the words and
- 4:45:27phrases that your customers use.
- 4:45:30And then it says exactly that what they
- 4:45:33desire and the specific language that
- 4:45:36they speak in. That's the most important
- 4:45:38part. I find that a lot of people they
- 4:45:41sell in industries that they have no
- 4:45:43experience in. Even like me, I'm trying
- 4:45:45to sell a dog product. I don't even have
- 4:45:46a dog here running around the house. So,
- 4:45:48we need to use AI to help us do research
- 4:45:51and understand how these customers
- 4:45:53actually talk. What do they want in
- 4:45:55their heart? What is actually
- 4:45:57interesting to them? And this is really
- 4:45:59that. So when you do this deep research
- 4:46:02prompt, take a moment and read through
- 4:46:05all of this and also take a moment on
- 4:46:08these verbatim problem languages to pull
- 4:46:11your favorite ones. Pull your favorite
- 4:46:14things that you read from here that
- 4:46:16stands out. You know, pull the things
- 4:46:18that really catch your attention.
- 4:46:21Look for phrases that are interesting to
- 4:46:24you that we can potentially use for ads.
- 4:46:26But thankfully, the way that I've
- 4:46:28crafted this prompt is that after it
- 4:46:30does all that, it sort of refineses it
- 4:46:32and gives it to you in a way that you
- 4:46:33can actually use it. It analyzes our
- 4:46:35competitors here as well. And then in
- 4:46:38the end, it gives us what we really
- 4:46:39need. So, this is the one-page summary.
- 4:46:42And the onepage summary basically says
- 4:46:45um what the market wants. So, it says,
- 4:46:47"Dog owners are not casually shopping
- 4:46:49for a cute accessory. They are trying to
- 4:46:51stop watching their dog pants."
- 4:46:55Okay? They're stopped trying to watch
- 4:46:56their dog's pace or struggle through the
- 4:46:59summer heat. It's very important that we
- 4:47:01focus on the pain point. My dog hates
- 4:47:05the heat. Making an ad like this,
- 4:47:10you know, where it says your dog hates
- 4:47:12the heat and it's him struggling in the
- 4:47:15heat and then on the right side he's
- 4:47:16good. That's really good.
- 4:47:20So now that we have this, what's really
- 4:47:24cool is that we can click on more
- 4:47:25actions or sorry, what we can do is we
- 4:47:27can click on copy
- 4:47:30and then we can go back to Claude
- 4:47:33and go to the project that we've been
- 4:47:35working out of so far. And then we can
- 4:47:38click here on files and we can click on
- 4:47:41add text content and we can say customer
- 4:47:44research. So now Claude is going to have
- 4:47:48access to all of the customer research
- 4:47:51that we just did from chatbt. And with
- 4:47:54this customer research, it's going to
- 4:47:56help us craft much better ads. Okay. So
- 4:48:02you can even get started with this
- 4:48:03process by saying based on the customer
- 4:48:05research I just provided, give me 10
- 4:48:09really solid headlines that I can use
- 4:48:11for static image ads on Facebook. rank
- 4:48:14them from 1 to 10.
- 4:48:17So boom, that's going to cook on some 10
- 4:48:19headlines for us. And now we can start
- 4:48:21the process of working on our own ads.
- 4:48:26So to begin, let's go back to Higsfield
- 4:48:31and let's click on image and let's do
- 4:48:33one ad at a time. So we're just going to
- 4:48:36do them in order from left to right.
- 4:48:39Let's start with this one right here.
- 4:48:41So, the first thing that we're going to
- 4:48:43do is click on it
- 4:48:46and then you can click on copy PNG and
- 4:48:48it's actually just going to copy the
- 4:48:50image for you.
- 4:48:55It gave us the 10 headlines. We're going
- 4:48:57to revisit those in a second.
- 4:49:00So, we can feed Claude this image
- 4:49:04and we can say, "What's the best
- 4:49:06headline for this type of image for my
- 4:49:09product?
- 4:49:13>> [snorts]
- 4:49:13>> I just want to know what it says before
- 4:49:15we feed it back into Higsfield.
- 4:49:19What we're going to do is we're going to
- 4:49:23replace
- 4:49:25the thing in the middle with our
- 4:49:26product.
- 4:49:29All right. So, it gave us some good
- 4:49:30copy.
- 4:49:32So, now we're going to go and we're
- 4:49:35going to feed this into Higs field.
- 4:49:37We're going to click paste.
- 4:49:41We're going to give it the image of the
- 4:49:42ad and this image right here.
- 4:49:47So, you have to be very precise with the
- 4:49:50prompt here. So, make sure you don't
- 4:49:52rush this and make it on point.
- 4:49:54So, what we're going to tell it is
- 4:49:59replace the product in the first image
- 4:50:03with the blue cooling mat in the second
- 4:50:08image and make sure that the dog is
- 4:50:10laying on it in the exact same way,
- 4:50:15but place the dog cooling mat in the
- 4:50:18same studio setup that the first image
- 4:50:22is in.
- 4:50:28Yep.
- 4:50:32Change the headline to
- 4:50:38Is it still panting in this heat?
- 4:50:41Um,
- 4:50:42I like this one better. Your dog is
- 4:50:44miserable in this heat.
- 4:50:49Sub headline.
- 4:50:52Here's the fix.
- 4:51:03Bottom headline
- 4:51:05a cooling mat. He will actually
- 4:51:10use
- 4:51:14they gender neutral.
- 4:51:18Okay. Replace the product first image
- 4:51:20with a blue cooling mat.
- 4:51:21Place a dog cooling mat in the same
- 4:51:23studio setup and the first image is in.
- 4:51:25Change the headline. Your dog is
- 4:51:27miserable in the heat.
- 4:51:30Remove the text on the very bottom and
- 4:51:33remove the buy.
- 4:51:39Change buy one get one to
- 4:51:43buy two get one.
- 4:51:48All right. This is a big chunky prompt.
- 4:51:50But it should work. Let's go ahead and
- 4:51:53generate it and let's see what happens.
- 4:51:56Another trick that I want to teach you
- 4:51:58guys is you can go and you can copy this
- 4:52:02picture and you can say, "Give me a
- 4:52:06Higsfield prompt to replace the product
- 4:52:08in this pick with the product in the
- 4:52:11second pick."
- 4:52:13and change the headline
- 4:52:18sub headline to
- 4:52:22um
- 4:52:27and change buy one get one to buy two
- 4:52:30get one and change the bottom headline
- 4:52:33to the cooling mat they will actually
- 4:52:36love basically the same thing that I
- 4:52:38just told it but if you run this through
- 4:52:41Higsfield I through clause. Sometimes it
- 4:52:44will give you a better prompt. In our
- 4:52:46case, we don't even need to do that
- 4:52:47because first try it actually did a
- 4:52:50great job. Look at that. So, we could
- 4:52:53take this image and we have our first
- 4:52:55ad. Maybe the only thing that I would
- 4:52:57like is the buy to get one in it. I
- 4:53:01mean, the arrows
- 4:53:03and it has Okay, let me let me put it
- 4:53:05right here. And then let me add
- 4:53:09something else to this. I just need a
- 4:53:11little something else. Like
- 4:53:14add a little black arrow pointing to the
- 4:53:18dog.
- 4:53:20And how can I make it look colder? How
- 4:53:23can we possibly visualize it looking
- 4:53:24colder? What did the comp competitors
- 4:53:26do?
- 4:53:32Maybe what we can do
- 4:53:36and replace the background texture with
- 4:53:39a sort of icy wintry
- 4:53:45or no cuz it's supposed to be hot. So I
- 4:53:47say like with a sort of like hot summer
- 4:53:51background and make the cooling mat feel
- 4:53:54colder and icier.
- 4:53:58I'm just talking to it right
- 4:54:00now. But watch. You'll be surprised.
- 4:54:01it'll come out with something crazy that
- 4:54:03you would never expect. So, let's see
- 4:54:05what it comes out with. And um I mean
- 4:54:09this this is a total tossup, y'all. This
- 4:54:11could be awful. Back to what I was doing
- 4:54:12before, though. You can give it to to
- 4:54:15Claude to come up with a Higsfield
- 4:54:16prompt, and it'll give you like an
- 4:54:18insane prompt. So, if you find yourself
- 4:54:20like struggling to to come up with these
- 4:54:22prompts like how I'm doing, you can just
- 4:54:24ask Claude to do it for you. And look at
- 4:54:26how clean the prompt is that it's going
- 4:54:28to come back with. Um, but I used to do
- 4:54:32that a lot more. Um,
- 4:54:36I don't do it anymore because I really
- 4:54:38think you can just talk to it regular.
- 4:54:42Like this is a bit ridiculous.
- 4:54:44I wouldn't I wouldn't use this ad. I
- 4:54:46would stick with the original one, but
- 4:54:48it tried. This is a This is like This
- 4:54:51would never work in a million years.
- 4:54:53This one actually is not as bad. like
- 4:54:56the background and the texture looks a
- 4:54:58lot more legit. But I think we've got a
- 4:55:00good ad for this first one. Let me just
- 4:55:03say like make the mat feel a bit colder,
- 4:55:09icier,
- 4:55:12and add some hot sun waves
- 4:55:19so it feels like summer.
- 4:55:22I just want it to look a little less
- 4:55:24bland than this one. That's all I'm
- 4:55:26trying to do cuz this might be a little
- 4:55:27too bland for me. I still think this
- 4:55:29would get sales, but I think we can make
- 4:55:31this a little bit better.
- 4:55:34So, anyways, we'll let that cook. And
- 4:55:36you guys can see that the prompt that it
- 4:55:37made is pretty good. It's right here,
- 4:55:38but we're not going to use that for
- 4:55:39right now. Let's get the second one
- 4:55:41going too. Um, [sighs]
- 4:55:47so this one is sort of focusing on
- 4:55:49showing the product on two different
- 4:55:52sizes of dogs.
- 4:55:54It's a good ad, but what I want to do is
- 4:55:57I want to do it like they're all in the
- 4:56:00winter. I want to do it in the summer
- 4:56:01with the cold mat.
- 4:56:05So, yeah. I mean, it's kind of blowing
- 4:56:07it now. It's doing a little too much. It
- 4:56:08looks like the mat is steaming like it's
- 4:56:10on fire. I'm just going to stick with
- 4:56:12the original one. I think [laughter]
- 4:56:14it's horrible. Once you start getting
- 4:56:16too freaky with it, the the results get
- 4:56:18a little weird. So, let's just stick
- 4:56:20with the first one. Um, I'm going to
- 4:56:22save this one as ad number one.
- 4:56:27So, we can make a new folder inside of
- 4:56:30our Bmet folder. We can call it ads and
- 4:56:33then we can do ad number one.
- 4:56:40Cool.
- 4:56:42Now,
- 4:56:44um, let's get the second ad going. So,
- 4:56:46we come here, copy PNG.
- 4:56:49Um, for this one,
- 4:56:52I actually kind of want to keep it the
- 4:56:53way they did, but somehow I want to
- 4:56:55change it to the summer.
- 4:56:58So, let's do this with Claw this time.
- 4:57:01Give me a Higsfield prompt to change the
- 4:57:06background of this to feel like the hot
- 4:57:08summer heat and make the mat look a
- 4:57:10little bit cooler and maybe change the
- 4:57:13dogs to breeds that are more prone to
- 4:57:16overheating. We can do a French bulldog.
- 4:57:20Wait, pretty sure that's a French
- 4:57:21bulldog right there. It is.
- 4:57:25Let's not change the dogs. Let's keep it
- 4:57:27simple. Make the mat look a bit colder.
- 4:57:31Change the background to this. Yeah.
- 4:57:37And to change the headline to let's pick
- 4:57:42another option from here.
- 4:57:46Um,
- 4:57:51I kind of want to stick with the
- 4:57:52original headline because it's really
- 4:57:54good. Like that's the angle that I would
- 4:57:56like.
- 4:57:58So,
- 4:58:02there's a fix. So, again, it's going to
- 4:58:04give us a prompt and then we can feed
- 4:58:06that image.
- 4:58:08Um
- 4:58:15can feed that image and this prompt.
- 4:58:18Let's see if it works.
- 4:58:24Paste this.
- 4:58:31Double check. Make sure everything is
- 4:58:32good. All right, let's generate it.
- 4:58:34Let's see if it comes back with
- 4:58:35something good. This is a process that
- 4:58:37is not meant to be rushed. You need to
- 4:58:40take your time and make really good ads.
- 4:58:42But if you take the time to find really
- 4:58:45good formats beforehand, it's actually
- 4:58:48quite easy to do this. Um, the challenge
- 4:58:52is finding the good ad templates. And
- 4:58:54that's what I said about the mentorship.
- 4:58:56We provide those for you guys inside of
- 4:58:58there. But for now, we found some of
- 4:59:00these that we can work off of. So, let's
- 4:59:02see what it comes back with. This has
- 4:59:05gotten a lot faster, by the way. This
- 4:59:07whole thing used to take like 3 to five
- 4:59:08minutes per picture, and now it's doing
- 4:59:10it in less than 60 seconds, which is
- 4:59:12absolutely crazy. But let's see what it
- 4:59:15comes back with. If it's good, we'll
- 4:59:17have our ad number two. If not, I'll
- 4:59:19pause the video and regenerate it a
- 4:59:21couple times until I get something that
- 4:59:22I'm proud of.
- 4:59:28[snorts]
- 4:59:31I don't really like it that much. I
- 4:59:34don't hate it, but
- 4:59:37it just like really stretched
- 4:59:41the dogs too much.
- 4:59:44This one's a lot better, actually.
- 4:59:47This one I would run with. And this
- 4:59:50one's decent, too.
- 4:59:54Let's keep this one, but then let's
- 4:59:56remove the spark pause. So, let's paste
- 4:59:59that and say replace spark paws with
- 5:00:03vom.
- 5:00:06All right. So, that's good because it
- 5:00:08shows the hot summer. It shows the mats.
- 5:00:10They're looking cold. It shows the
- 5:00:12benefit. This is good. I would I would
- 5:00:14run this. This would give us our ad
- 5:00:16number two. And then for ad number
- 5:00:19three,
- 5:00:25let's ask Claude
- 5:00:30Which is the best
- 5:00:33format out of the three? [snorts]
- 5:00:37When in doubt, ask Claude.
- 5:00:45The before and after seems to be the
- 5:00:48winner. So, we'll recreate that one. But
- 5:00:51what we'll do is we'll make sure to use
- 5:00:52our furry friend, the French bulldog,
- 5:00:54instead of this golden retriever. And
- 5:00:56also we'll sort of try to make it
- 5:00:58emphasize the the hot and the cold a
- 5:01:00little bit better. So
- 5:01:03let me just get this one saved. So we
- 5:01:05have ad number two
- 5:01:12and then let's get this before and after
- 5:01:14going.
- 5:01:17Um let me
- 5:01:21see. I'm trying to get this uh picture
- 5:01:23without
- 5:01:25the play button on it, but I'm not able
- 5:01:28to do that. So, I'm just going to
- 5:01:30screenshot it like this.
- 5:01:34Just screenshot the picture like this.
- 5:01:37And [clears throat] then we can feed
- 5:01:38that into Hicksfield.
- 5:01:41And I'm going to say remove the play
- 5:01:42button.
- 5:01:49>> [snorts]
- 5:01:50>> One thing that I think about a lot when
- 5:01:52doing ecom is the scientific method.
- 5:01:55Something that they teach you when
- 5:01:57you're like 9 years old. But it talks
- 5:01:59about this process of keeping variables
- 5:02:03constant so you could identify what's
- 5:02:06actually working in the process. And
- 5:02:09when it comes to running ads, this is
- 5:02:12very much the same exact thing. When
- 5:02:15you're running ads, we need to figure
- 5:02:17out what is working and what isn't
- 5:02:19working. So, if we're testing three
- 5:02:22different formats of ads and they all
- 5:02:24have three different headlines, it's
- 5:02:27going to be impossible for us to
- 5:02:29understand if it's the headline that's
- 5:02:31broken or if it's the format or if it's
- 5:02:34the product. So, when you're just
- 5:02:36getting started, I recommend only
- 5:02:38testing one variable at a time. In this
- 5:02:41case, we are going to be using the same
- 5:02:43product with the same headlines, but
- 5:02:45we're going to be using it on three
- 5:02:47different formats.
- 5:02:49In your case, I want you to do five, but
- 5:02:52for this tutorial, we're just going to
- 5:02:53do three. But the reason for this is
- 5:02:55that if we find that it's working with
- 5:02:57this, well, now we understand
- 5:03:01that these things are working and now we
- 5:03:04can start changing the headlines and we
- 5:03:05can start uh figuring out which
- 5:03:07variables to improve. It's just
- 5:03:09something that I recommend for beginners
- 5:03:11is to limit the amount of variables that
- 5:03:13you're testing at once.
- 5:03:16Okay, so [sighs]
- 5:03:21I kind of like this one, but I
- 5:03:24definitely want to change
- 5:03:26the copy
- 5:03:28like the text like the the way that it
- 5:03:29is. And I kind of want to do some text
- 5:03:31like this.
- 5:03:33So, first thing I'm going to do is I'm
- 5:03:34going to say change the font to match
- 5:03:38the second picture.
- 5:03:42Change the headline font to match second
- 5:03:45picture. And then,
- 5:03:49and then we want to tell it to change
- 5:03:51the headline to your dog is miserable in
- 5:03:56this heat.
- 5:04:01Here's the fix.
- 5:04:09Say like line number one.
- 5:04:15Oops.
- 5:04:19Line number two.
- 5:04:22And then I want to say
- 5:04:27Oh, shoot. I accidentally submitted it.
- 5:04:29All right. Let's see if it does that.
- 5:04:30And then we'll go and we'll change the
- 5:04:32dog because I don't want to do the
- 5:04:33golden. I want to stick with the the
- 5:04:35Frenchie because they're the ones that
- 5:04:37were reported to have the most of this
- 5:04:39overheating issue.
- 5:04:42You guys can see though how this process
- 5:04:44works. We get this data, we feed it to
- 5:04:46Claude. Claude understands our customer,
- 5:04:48comes up with some good copy. Then we go
- 5:04:50look at our competitors and we get some
- 5:04:52good inspiration for the ads. We kind of
- 5:04:54mesh a couple different ads together to
- 5:04:57get our own custom ads. This process is
- 5:05:00awesome. And you know, for simpler
- 5:05:02products like you know, supplements and
- 5:05:04stuff, you could literally just take
- 5:05:06this exact format and just throw in your
- 5:05:09supplement with a new headline. This is
- 5:05:11a little bit more complicated because
- 5:05:12the product requires like a dog on top
- 5:05:14of it and you know, it has to make it
- 5:05:16look real. But um yeah. Okay. So, your
- 5:05:20dog is miserable in the heat. Here's the
- 5:05:22fix.
- 5:05:24Okay, cool. I actually like this one.
- 5:05:27Let me see what this one looks like.
- 5:05:29This is the cleanest one.
- 5:05:35Yeah, this is the cleanest one. So,
- 5:05:37we're going to copy this one and let's
- 5:05:40see if it'll change it. Um,
- 5:05:45change the dog to a French bulldog.
- 5:05:49Keep the expression the exact same in
- 5:05:53the first photo so he looks like he's
- 5:05:55panting and exhausted. And in the second
- 5:05:57photo, he looks like he's chill and
- 5:05:59relaxed and he's laying on the same
- 5:06:02exact blue mat. Both images should look
- 5:06:05the same. They should just replace the
- 5:06:07golden retriever with a French bulldog.
- 5:06:11Sometimes I feel like I'm talking to it
- 5:06:13like it's a freaking like three-year-old
- 5:06:14kid, but that's how you have to talk to
- 5:06:16it. Like you guys notice like other than
- 5:06:19this freaky photo, like the whole time
- 5:06:22it hasn't messed up. Like I've been
- 5:06:24making clean pictures, usually on the
- 5:06:25first or second generation, because of
- 5:06:28how
- 5:06:30annoyingly specific I am about the
- 5:06:32instructions. So, I wouldn't be
- 5:06:35surprised if it messed this one up
- 5:06:37because it's such a big change, but I
- 5:06:39also wouldn't be surprised if it came
- 5:06:40back flawless. So, let's see what it
- 5:06:42comes back with. And if this is good,
- 5:06:45then we have all three of our ads and we
- 5:06:49are officially ready to launch this
- 5:06:51thing together. So, let's cross our
- 5:06:53fingers and see if this is all solid.
- 5:07:02Holy jump scare. [laughter]
- 5:07:08No, that's creepy. The right side is
- 5:07:11perfect. The left side is frying the
- 5:07:14freak out of me. What the hell is going
- 5:07:18on with that guy, man? Give me a better
- 5:07:20one. All right, there we go.
- 5:07:30This is good.
- 5:07:32This one he looks sad as hell, bro.
- 5:07:35What's going on? In the second picture,
- 5:07:36he looked miserable. This one, the
- 5:07:38second image is actually kind of
- 5:07:40perfect. The first image is crazy. This
- 5:07:43one, he looked more happy in the first
- 5:07:44one. So, look, I'm cool with this um
- 5:07:47with [laughter]
- 5:07:48That's crazy. But yeah, I'm cool with
- 5:07:50this one right here. So, I'm gonna go
- 5:07:52ahead and download this. And then I'm
- 5:07:55gonna go ahead and put that as number
- 5:07:56three. So, now, ladies and gentlemen,
- 5:07:58we've got three of our own ads. We've
- 5:08:01got this one, your dog is miserable in
- 5:08:03this heat, this one on the patio, and
- 5:08:06this one right here. So, these ads are
- 5:08:10ready to go for you guys. Before moving
- 5:08:12on, I recommend that you follow the same
- 5:08:14exact process and create five of these
- 5:08:16ads. But I'm going to take these three
- 5:08:19and we are going to launch them and
- 5:08:21hopefully we'll get our first sale.
- 5:08:23Okay, if you've made it this far in the
- 5:08:25video, I just want to personally
- 5:08:27congratulate you because I know this
- 5:08:29process as a beginner is not easy, but
- 5:08:32you've stuck through it and the hardest
- 5:08:35part is behind you. You found a product.
- 5:08:38You've built a really nice store. Like
- 5:08:40if you've been following along, your
- 5:08:41store is looking fire and now you have
- 5:08:44your own custom ads that we can launch
- 5:08:46on Facebook to get some sales on this
- 5:08:49product. You have literally learned the
- 5:08:52entire process of e-commerce. So, I just
- 5:08:55had to take a second before we wrap
- 5:08:57everything up and launch our first
- 5:08:58product to personally congratulate you
- 5:09:00and tell you that I'm proud of you
- 5:09:01because I know this is not easy. I
- 5:09:03remember back when I was first starting
- 5:09:05this journey, I was bashing my head
- 5:09:07against a wall trying to figure some of
- 5:09:08this stuff out. So kudos to you for
- 5:09:10making it this far. 99% of people that
- 5:09:13watch this video did not make it this
- 5:09:14far, but you did, and I'm immensely
- 5:09:16proud of you. So congratulations. Now,
- 5:09:19it's finally time to launch our store to
- 5:09:21the world and start getting some sales.
- 5:09:24We're back here now on our Facebook Ads
- 5:09:27dashboard. All you got to do is go
- 5:09:28Google Facebook Ads Manager and then
- 5:09:30make sure that you're on the ad account
- 5:09:33that we set up together. Okay,
- 5:09:36I hope by now you guys have been
- 5:09:38following along and already did a test
- 5:09:40purchase on your store. Do not launch
- 5:09:43ads until you do a test purchase on your
- 5:09:45store, but we already did that together,
- 5:09:46so I'm not going to do that right now.
- 5:09:48Um, what we need to do inside of Ads
- 5:09:51Manager is simply click on create and
- 5:09:54we're going to set up our campaign for
- 5:09:57sales. There are some people that teach
- 5:09:58you to do awareness and engagement, but
- 5:10:00no, we're going to go straight for the
- 5:10:02sales.
- 5:10:04We can go ahead and click on okay and
- 5:10:07then we can name the campaign our
- 5:10:10product name. So I just usually put
- 5:10:12frost mat and then I put testing. Now
- 5:10:15you can put a daily budget that you are
- 5:10:18comfortable with. For the beginners that
- 5:10:21I work with, I tell them the lowest that
- 5:10:23I suggest you to go is $30 a day. And
- 5:10:27where I really suggest you guys to test
- 5:10:29products at is around $100 a day. This
- 5:10:33does not mean that you're going to spend
- 5:10:35$700 in your first week because all
- 5:10:38we're trying to do is see if the product
- 5:10:40is performing. So, if we spend $30, it's
- 5:10:44going to be pretty difficult for us to
- 5:10:46understand the potential of the product
- 5:10:47versus if we spend a hundred, then we
- 5:10:49get more data. Spending money on ads is
- 5:10:52basically just buying data. It's just
- 5:10:54giving us an understanding of how well
- 5:10:57our product is performing. So, the more
- 5:10:58we can spend, the faster we can get back
- 5:11:01that data. All right. So, in the case of
- 5:11:04this video, I'm going to put it at $30.
- 5:11:08All right. So, in the case of this
- 5:11:09video, I'm going to leave it for $100.
- 5:11:11And we want to make sure we put it on
- 5:11:13campaign budget.
- 5:11:15Right here where it says ad scheduling
- 5:11:16and budget scheduling, we're going to
- 5:11:18leave all that the same. And then we're
- 5:11:20not going to touch any of this. And
- 5:11:21we're going to click next.
- 5:11:23My advice to you is to do one ad set.
- 5:11:26So, the way that this works is this is
- 5:11:28your campaign. It's basically the folder
- 5:11:30that holds all of your ads and then you
- 5:11:32have an ad set. An ad set is like a
- 5:11:35group of ads and then each ad is there
- 5:11:37individually under that. So we're going
- 5:11:39to call this ad set number one.
- 5:11:43We have website here. We have maximum
- 5:11:45number of conversions. Um our pixel is
- 5:11:50not showing up here. So let's fix that
- 5:11:53real quick. Going to X out of this.
- 5:11:56Make sure we hit close. It's going to
- 5:11:58save it as a draft, so don't worry. We
- 5:12:00got to go to business settings,
- 5:12:03and then we got to go to um data sources
- 5:12:06and pixels.
- 5:12:08And then we need to make sure that we've
- 5:12:11connected it um to our ad account. So,
- 5:12:16just so you guys follow along, I click
- 5:12:18on settings, data sets, pixels, go to
- 5:12:20the pixel, click on connected assets,
- 5:12:23other assets, and then click on the ad
- 5:12:25account. Normally it does that
- 5:12:27automatically, but it didn't do that
- 5:12:29this time. So anyways, we go back to the
- 5:12:31ads manager.
- 5:12:35Ignore that.
- 5:12:37Come back here into edit.
- 5:12:40And now we have our pixel. For
- 5:12:42conversion event, we want to optimize
- 5:12:44for purchase.
- 5:12:46And then for the attribution model,
- 5:12:48leave it on standard. Leave this off. I
- 5:12:51always advise you guys to schedule your
- 5:12:53ads for the following day at 12 a.m.
- 5:12:58That way they start right in the in the
- 5:13:01beginning of the day and they spend
- 5:13:03evenly over 24 hours. Like right now
- 5:13:05it's 9:24 p.m. If I launch the ad at 900
- 5:13:09p.m. it's going to spend all of my money
- 5:13:12within the next 3 hours, which is not
- 5:13:14going to be an even spend. So, we want
- 5:13:16to put it over the whole 24 hours. For
- 5:13:19your locations, a lot of people advise
- 5:13:22you to just test in the United States,
- 5:13:24but I would actually advise you guys to
- 5:13:26test in what I like to call the big four
- 5:13:28countries. So, we're going to do United
- 5:13:30States, United Kingdom, Canada, and
- 5:13:34Australia. And the reason for this is
- 5:13:36that the United States is the most
- 5:13:37competitive market in the world. So,
- 5:13:39when we broaden out our locations a
- 5:13:41little bit, our ad costs end up being a
- 5:13:44lot cheaper, which makes it more
- 5:13:45sustainable for us. You don't need to
- 5:13:47mess with anything else here. And all
- 5:13:49you got to do is click on next. Now,
- 5:13:51it's going to ask you about your ads.
- 5:13:54We're going to name the ad ad number
- 5:13:56one. We can click on this preview right
- 5:13:58here. And then, we need to upload. We
- 5:14:01can uncheck this too, by the way. And
- 5:14:03then we need to upload the images. So,
- 5:14:05you scroll down here to where it says
- 5:14:07setup creative and you click on image
- 5:14:09ad. And then we're going to upload the
- 5:14:11three images that we all just created
- 5:14:13together. So, let me go to ads and send
- 5:14:16all these guys there. It's going to
- 5:14:18upload all three of them. And once it
- 5:14:20uploads them, we'll be able to select
- 5:14:21them and use them for ads. So, first I'm
- 5:14:23going to click on this one. Now, I need
- 5:14:25you to pay very close attention to
- 5:14:27what's going on right now. It's going to
- 5:14:29ask you to set up all this extra garbage
- 5:14:31on your ads. You don't need to use any
- 5:14:34of this and we're not going to use any
- 5:14:35of this. Just pay very close attention
- 5:14:37to what I'm doing now because if you
- 5:14:39mess this part up, basically all the
- 5:14:40work we did together goes completely in
- 5:14:42the gutter. So, first you need to click
- 5:14:44the link of your product and you need to
- 5:14:46paste it right here where it says source
- 5:14:48URL. Then click on preview URL to make
- 5:14:50sure that we can actually see the uh the
- 5:14:52product there. The next thing is just
- 5:14:55scroll through this and make sure all
- 5:14:57this stuff is turned off. We click right
- 5:14:59here on pencil and we want to make sure
- 5:15:02that this uh catalog is not connected.
- 5:15:05Okay. Then we click next. All this
- 5:15:08should say off. Make sure all of it says
- 5:15:10off. We want to leave everything here on
- 5:15:13original. And then it's going to ask us
- 5:15:15about the text for our ad.
- 5:15:18We're going to use clawed. Actually, no.
- 5:15:21For this, what we can do is we can just
- 5:15:23go and use something similar from the
- 5:15:26copy that's working from our competitor.
- 5:15:28That's usually what I like to do. Back
- 5:15:30in the day, the ad copy used to be way
- 5:15:34more important than it is. It really
- 5:15:35doesn't matter that much anymore. You
- 5:15:37just need to have something simple um
- 5:15:39that has proven to already work before.
- 5:15:42So, let's see if we can find a good ad
- 5:15:45copy from our competitor. Let's go back
- 5:15:47to the 226 video. Add copy is the text,
- 5:15:50by the way. The ad copy is this. So,
- 5:15:53here we go. Your dog should sleep on
- 5:15:55hard floor. It's cool down. Let's paste
- 5:15:57that. And then make sure the frost the
- 5:16:01frost mat cooling mat cools on contact.
- 5:16:04No gels. Full side. Anyways, grab it.
- 5:16:06Today, ours is up to 50% off.
- 5:16:09And then we're also doing three free
- 5:16:11gifts. So, plus three free gifts. And
- 5:16:15then don't worry about the headline in
- 5:16:16the description. We're going to add that
- 5:16:17in a second.
- 5:16:18all this. Make sure it's all turned off.
- 5:16:21Turn that garbage off. Literally slop.
- 5:16:24It basically takes your picture and
- 5:16:26turns it into AI. So, we don't want none
- 5:16:27of that. We already are AI. All right.
- 5:16:30So, now we've got an ad that's coming
- 5:16:32together. You can see the text here. It
- 5:16:36sort of gets cut off. So, to change the
- 5:16:38text, you just scroll down and you see
- 5:16:40right there where it says, sorry if I'm
- 5:16:42scrolling all over the place. See where
- 5:16:43it says primary text? It says your dog
- 5:16:46should sleep on hard floors just to cool
- 5:16:48down. Um,
- 5:16:51I want to actually make my own change to
- 5:16:53it. So, I'm going to say your dog
- 5:16:54shouldn't have to sleep
- 5:16:58on your hard floors just to cool down
- 5:17:04from the heat.
- 5:17:10The reason why I made it a little bit
- 5:17:12longer is because it looks cleaner. like
- 5:17:14it fills up more space. I like it when
- 5:17:15it fills up more space.
- 5:17:19The headline is this blurb right here.
- 5:17:22So, usually what I'll do in the headline
- 5:17:24is I'll put an offer like this one says
- 5:17:27last chance up to 50% off or this one
- 5:17:30says buy 1 get one free sale. I kind of
- 5:17:32like leaning on this one a little bit
- 5:17:34more. Something like this.
- 5:17:39What we can do is get three free gifts
- 5:17:45today.
- 5:17:47Make sure it's all on one line. Make
- 5:17:49sure it doesn't spill over. And then for
- 5:17:51the second one, I'll just do the star
- 5:17:53reviews. That's usually what we do
- 5:17:54anyways. Paste that there.
- 5:17:57They had a little typo in there thing.
- 5:17:59You can see it doesn't really matter
- 5:18:00that much. Even those guys had a typo
- 5:18:01and they're making hundreds of thousands
- 5:18:02of dollars with that. Change this button
- 5:18:04to shop now. And now we've got a pretty
- 5:18:07legit looking ad, guys. Okay, we've got
- 5:18:10something looking really nice here.
- 5:18:12There's still some garbage on here. You
- 5:18:15can see all these enhancements are on.
- 5:18:17So, we want to click on edit, and we
- 5:18:19want to turn off all this AI slop
- 5:18:21garbage. This is the worst thing about
- 5:18:24Facebook ads. I don't know who came up
- 5:18:26with this, but it completely destroys
- 5:18:28your ad performance. So, we're going to
- 5:18:31go ahead and click save and make sure
- 5:18:32it's zero out of six and zero out of
- 5:18:34six. We're only going to have to do this
- 5:18:36once. So, just make sure everything is
- 5:18:39done correctly. Make sure your link is
- 5:18:41accurate. As you can see right here,
- 5:18:43it's not. So, we need to paste the link.
- 5:18:47Another thing you can do is you can use
- 5:18:49what's called a display link. So, you
- 5:18:52can do a shorter version of your link.
- 5:18:56It doesn't work. It doesn't go anywhere,
- 5:18:58but it gives them a nice clean link so
- 5:19:00it looks super clean and professional.
- 5:19:03And the last thing we need to do is turn
- 5:19:05off this AI garbage slop because again,
- 5:19:08Facebook is trying to make you lose
- 5:19:09money. That's my theory is that they're
- 5:19:11putting all this garbage on top of here
- 5:19:13so you end up losing money. Um, for our
- 5:19:15Instagram profile, we can just use our
- 5:19:17Facebook page. It doesn't really uh it's
- 5:19:19not necessary for us to make a whole
- 5:19:20Instagram account. And yeah, guys, we
- 5:19:24have our ad number one all plugged in
- 5:19:26here. So now all we have to do is click
- 5:19:30this and click on duplicate and
- 5:19:32duplicate it twice.
- 5:19:34And then we're going to change the title
- 5:19:36of this to add number two. And now since
- 5:19:40we did all the heavy lifting, it's super
- 5:19:43simple. We just have to click on edit
- 5:19:45media and then we put our second image.
- 5:19:49All that stuff is now turned off because
- 5:19:51we did that already. So I can just spam
- 5:19:53through this.
- 5:19:55Now we have ad number two.
- 5:19:57And then we do this one,
- 5:19:59ad number three.
- 5:20:02And remember, when you guys are doing
- 5:20:04this, make sure you do five different
- 5:20:06ads. Don't be lazy. I'm not being lazy
- 5:20:09either. I've been filming for 10 hours
- 5:20:10straight, okay? I just, for the sake of
- 5:20:12this video, don't need to do five ads.
- 5:20:14But when you do this, do five ads. The
- 5:20:17more ads you give to Facebook, the
- 5:20:18better chance your product has to
- 5:20:20succeed because it has more variables to
- 5:20:22test against. But now we can click here.
- 5:20:25Um, it says that there are some errors.
- 5:20:27So, let's check on those errors real
- 5:20:29quick.
- 5:20:31Sometimes it says that, but it doesn't
- 5:20:33really have that. I think we should be
- 5:20:35good. Got add one, add two, add three.
- 5:20:37Let's go preview to publish. And let's
- 5:20:39click publish. It's going to ask me for
- 5:20:41a um payment method here. So, let me go
- 5:20:44ahead and plug something in for you guys
- 5:20:46so we can actually get this thing
- 5:20:47launched.
- 5:20:50Okay. So, now we've successfully
- 5:20:53connected our payment method. Hopefully,
- 5:20:56it doesn't give me any errors with this
- 5:20:58because it's my same account. There we
- 5:21:00go. We've added a payment method. It's
- 5:21:02going to ask you for your business name.
- 5:21:05If you don't have a business name, you
- 5:21:07can just put your personal name. So, let
- 5:21:09me fill that out real quick. Okay. So, I
- 5:21:12tried to publish the ads, but it didn't
- 5:21:14work because we have not verified our
- 5:21:17phone number yet. I forgot to do that.
- 5:21:19So to do that, just Google this right
- 5:21:21here. How do I verify my phone number?
- 5:21:22It'll take you to this article from
- 5:21:24Facebook. And then you need to go to
- 5:21:25this authorization and verifications
- 5:21:27tab. And then it's going to go down to
- 5:21:30where it says phone number verification.
- 5:21:32We're going to hit view details. And
- 5:21:34then we're going to hit um start
- 5:21:35verification for our ad account. And
- 5:21:38then you need to put your phone number.
- 5:21:40So in my case, plus one.
- 5:21:44and you guys are not going to see the
- 5:21:46rest of my phone number, but I'm going
- 5:21:48to verify this and then once it's done,
- 5:21:50I'll get back with you guys. Okay, so
- 5:21:53now our phone number has been added to
- 5:21:55our account. It's verified. Now, if I
- 5:21:59refresh the page and click publish, we
- 5:22:02should all be good to go. I've got my
- 5:22:04payment method. I've got my page. I got
- 5:22:06my pixel. Uh, it's still saying there's
- 5:22:08more errors, but let's click try to
- 5:22:10publish with errors, and it should go
- 5:22:12through now. If not, we'll fix the final
- 5:22:14error. But I think we should have just
- 5:22:16fixed it. And there you go. Now your ads
- 5:22:19are officially in processing and this
- 5:22:22business is going to go live to the
- 5:22:25world in the next couple of hours. I
- 5:22:28want to take this again as an
- 5:22:29opportunity to congratulate you for
- 5:22:31making it this far in the training. I
- 5:22:33know it's been a serious process and
- 5:22:35this has probably been extremely hard
- 5:22:37for you as a beginner. So, I wanted to
- 5:22:39talk for a couple of minutes about the
- 5:22:41AI Commerce Academy. This is my flagship
- 5:22:44program that I've spent over a million
- 5:22:47dollars developing and the past year of
- 5:22:49my life nonstop every single day pouring
- 5:22:52my heart and soul into. The AIC Commerce
- 5:22:55Academy is my own personal mentorship
- 5:22:57program where you will get the exclusive
- 5:22:59opportunity to work directly with me and
- 5:23:02my team of 7 figureure e-commerce
- 5:23:04coaches following the same exact process
- 5:23:07that I have used to make millions of
- 5:23:09dollars in sales on the internet over
- 5:23:10the last couple of years. Not only have
- 5:23:12I used this process to make my own
- 5:23:15money, but we have been helping so many
- 5:23:17beginners over the last couple months.
- 5:23:19It is absolutely insane. like Sarah here
- 5:23:21who just launched her first ad for five
- 5:23:24bucks and got her first $50 sale. Or
- 5:23:26Zetti who got his first three sales in
- 5:23:28just 24 hours of launching. Or Amber
- 5:23:31here who did $370 in sales. Or Cleo who
- 5:23:34did over $10,000 in their first month.
- 5:23:37Sandy who got her first sale. We've also
- 5:23:40got some way crazier ones in here like
- 5:23:42we just had Thomas hit $200,000 in sales
- 5:23:46and he just started this whole journey 6
- 5:23:48months ago. We've also got Jade inside
- 5:23:51of here who did $30,000 in sales in her
- 5:23:54first month of this AI commerce strategy
- 5:23:57inside of the academy. Not only are you
- 5:24:00going to get the opportunity to work
- 5:24:01directly with me, I am coaching people
- 5:24:04inside of here answering questions,
- 5:24:06hopping on calls, giving real support
- 5:24:09from my brain. But you're also going to
- 5:24:11get access to my staff who are there for
- 5:24:13you 24/7 answering all of your
- 5:24:16questions. As you can see, this is one
- 5:24:18of my coaches. His name is Odales. And I
- 5:24:21want to show you a message that I got
- 5:24:22from Odales not too long ago. Odales was
- 5:24:25actually somebody that joined this
- 5:24:27community around the month of September.
- 5:24:30And within his first four months inside
- 5:24:33of the community, Odal was able to grow
- 5:24:35past $100,000 in sales. And if you read
- 5:24:39this closely, he said that this business
- 5:24:41allowed him to get the funds to purchase
- 5:24:43an engagement ring for his girlfriend.
- 5:24:45Not only that, but fast forward to today
- 5:24:47and Odalis has quit his job and gone
- 5:24:49fulltime with e-commerce. Odales is now
- 5:24:52one of the coaches inside of the
- 5:24:54community and he's there every single
- 5:24:56day answering questions with extreme
- 5:24:58detail. Not only are you going to get
- 5:25:00the opportunity to work directly with
- 5:25:02me, but you're going to get the
- 5:25:04opportunity to work with people who are
- 5:25:06living the dream that you want to live.
- 5:25:08You see, because in my opinion, the
- 5:25:10value of a program like this doesn't
- 5:25:12come from the videos. It doesn't come
- 5:25:14from the information. It comes from the
- 5:25:17circle that you get to be around. Not
- 5:25:19only are you going to be surrounded by
- 5:25:21coaches that have made hundreds of
- 5:25:22thousands of dollars with e-commerce,
- 5:25:25but you're also going to be in a chamber
- 5:25:27of people who are actively trying to do
- 5:25:30the same things as you. Listen, I know
- 5:25:33more than anybody else how lonely this
- 5:25:35journey of entrepreneurship can be. You
- 5:25:38know this firsthand that your parents
- 5:25:40are not believing in you. your close
- 5:25:42friends are thinking that you're crazy
- 5:25:43for trying this and even maybe your
- 5:25:45significant other is not in confidence
- 5:25:47that this thing is going to work out. I
- 5:25:50know exactly what that's like. When I
- 5:25:52was 18 years old and I was just starting
- 5:25:54this journey, I remember telling my dad
- 5:25:56that this is something that I wanted to
- 5:25:57do and he told me that I was risking
- 5:26:00everything. He told me that I needed to
- 5:26:01stay in college, that I needed to stick
- 5:26:03with this. Even while I was showing him
- 5:26:04that I was making sales, he didn't fully
- 5:26:07believe in the vision that I had for
- 5:26:08this. My mom has always believed in me,
- 5:26:10but even she was scared. She didn't
- 5:26:12genuinely think that this was legit. She
- 5:26:14saw me putting money into this business
- 5:26:16model and she thought I was going to get
- 5:26:17scammed. And can you blame them? All
- 5:26:19they're doing is putting their fears
- 5:26:21onto you. The only thing that allowed me
- 5:26:24to keep the confidence and push past
- 5:26:26that painful emotion was surrounding
- 5:26:28myself in a community of other people
- 5:26:31that were doing this thing. Being able
- 5:26:33to have access to a community of other
- 5:26:36people who are doing this with you where
- 5:26:38you can see people getting results on a
- 5:26:40weekly basis makes a profound impact on
- 5:26:44your mental health and on your overall
- 5:26:46performance. Seeing people like Apollo
- 5:26:49here getting their first $500 day and
- 5:26:52sharing Bible verses makes you feel like
- 5:26:54you're in the right place because
- 5:26:56finally you found your tribe of people
- 5:26:58who will want to do the same thing as
- 5:27:00you. inside the chat. It's extremely
- 5:27:02active and not only are our coaches
- 5:27:04providing value, but our students are
- 5:27:07adding value as well. This is a
- 5:27:09community where everybody is helping
- 5:27:11each other. Each one teach one. And
- 5:27:14there are multiple calls every single
- 5:27:16week where you get to talk to me and the
- 5:27:17rest of the other coaches. But the
- 5:27:19program doesn't stop there. I've created
- 5:27:22my most indepth library of content in my
- 5:27:25entire career that is exclusive for the
- 5:27:28members of this academy. I went as
- 5:27:30indepth as I possibly could today in
- 5:27:33this free video, but I leave a lot of my
- 5:27:36very best information inside of the
- 5:27:39academy for my mentorship students.
- 5:27:42There's are things that I keep secret
- 5:27:44inside of my organization that I can
- 5:27:46only share inside of here because I
- 5:27:48don't want it getting out to hundreds of
- 5:27:49thousands of people. Inside of this
- 5:27:51training, it is based off a real case
- 5:27:54study where we took a store from zero to
- 5:27:56over $200,000 in sales in just a couple
- 5:27:59of months. You're going to see me go in
- 5:28:01extreme detail on all the things I
- 5:28:03discussed today and simplify the entire
- 5:28:06process even further while I demonstrate
- 5:28:09it live. I also brought in some guest
- 5:28:11speakers. One of them in particular is a
- 5:28:13mentor of mine that has done over $3
- 5:28:15million in sales in just a couple of
- 5:28:17years. He built a new case study store
- 5:28:20specifically for this program and took
- 5:28:22it from zero to $30,000 in sales in its
- 5:28:25first month and made a full training
- 5:28:27just for you guys breaking down exactly
- 5:28:29how he did it. But it doesn't stop with
- 5:28:32the content. For every single member of
- 5:28:34the academy, we throw in some incredible
- 5:28:37bonuses that really stack the value like
- 5:28:39crazy. So, of course, you're going to
- 5:28:40get the academy with over 50 videos.
- 5:28:43You're going to get the weekly coaching
- 5:28:44calls with me. You're going to get over
- 5:28:4650 copy and paste prompts that you can
- 5:28:49use to run every single aspect of your
- 5:28:53business. I actually have prompts in
- 5:28:54there from everything from customer
- 5:28:56support to creating product images to
- 5:28:58creating video ads. Prompts that I
- 5:29:00usually keep secret for my internal
- 5:29:02organization. I give them away to the
- 5:29:04people inside of the academy. These
- 5:29:05prompts have single-handedly made me
- 5:29:07millions of dollars and I just give them
- 5:29:08away here inside of the academy. I'm
- 5:29:10also going to give you guys a one-on-one
- 5:29:12fasttrack strategy call with a member of
- 5:29:15my team who's going to help you set up a
- 5:29:17personalized game plan based on your
- 5:29:19goals and budget. This is somebody that
- 5:29:21has extreme experience with e-commerce
- 5:29:23and they will be able to provide that
- 5:29:25one-on-one insight on your first day of
- 5:29:27joining the program. As promised as
- 5:29:29well, you're going to get your own
- 5:29:30personal success coach that has made
- 5:29:31hundreds of thousands of dollars in the
- 5:29:33e-commerce industry. And one of my
- 5:29:35favorite things is that we're actually
- 5:29:36gonna pick products for you every single
- 5:29:39week because we find that a lot of
- 5:29:40beginners really struggle with the
- 5:29:42product research process. So, we're just
- 5:29:43going to take away that guesswork and
- 5:29:45pick a winning product for you. Every
- 5:29:47single week, my coaches get on live and
- 5:29:49pick products for the members of the
- 5:29:50community. And the people that use those
- 5:29:52products absolutely crush it. But it
- 5:29:55doesn't stop there. One of the craziest
- 5:29:57things that we do for the members of the
- 5:29:58academy is we give you guys over $5,000
- 5:30:02worth of AI tools for 100% free. So all
- 5:30:05the tools that you saw me using today
- 5:30:07like ChatGpt, Claude, and Gemini, those
- 5:30:10tools are going to cost you, they cost
- 5:30:12me over $500 a month to have all those
- 5:30:14pro memberships. Once you join the
- 5:30:16academy, we give you access to all those
- 5:30:19and everything else that you see on
- 5:30:21screen for 100% free. And I do this
- 5:30:23because I know that the cost of all
- 5:30:24these things is super expensive and as a
- 5:30:26beginner, you don't have that. So, I
- 5:30:28want to remove some of that pressure off
- 5:30:29of your back. And last but not least, we
- 5:30:31throw in a $350 theme for every single
- 5:30:34person that joins our community. It's
- 5:30:35the exact same theme that was on my
- 5:30:37multi-million dollar store. Now, I don't
- 5:30:39know how long we're going to be doing
- 5:30:40this, so maybe by the time you watch the
- 5:30:42video, this is not going to be available
- 5:30:43anymore. But right now, as of today,
- 5:30:46this is available. And this is an
- 5:30:47absolutely crazy bonus because this
- 5:30:50literally cost $350. I have to buy them
- 5:30:52myself, but I give them to the academy
- 5:30:55members so that you guys don't have to
- 5:30:56and that you have a higher chance of
- 5:30:58success because this theme absolutely
- 5:31:00rips. Guys, the results here speak for
- 5:31:02themselves. Here's Stephen getting
- 5:31:04$1,000 in the first week of launching a
- 5:31:06new product. Here's Adri getting $500 a
- 5:31:10day in sales on her store, and she had
- 5:31:12just launched less than a month ago.
- 5:31:14Stephen again. Um Adri again made $164
- 5:31:17this morning while sitting in math
- 5:31:19class. Uh Jenny here on day four of
- 5:31:22launch hit $1,000 in sales. And by the
- 5:31:25way, this just like never stops. Like
- 5:31:27first three sales, if I just start going
- 5:31:29like this, it's literally never ending.
- 5:31:31Like this community is just getting
- 5:31:34spammed with results. Our students are
- 5:31:36absolutely crushing it inside of the
- 5:31:38academy. To me, this is my biggest
- 5:31:40accomplishment to date. Helping hundreds
- 5:31:42of people, maybe it's to the point where
- 5:31:44it's over a thousand people start their
- 5:31:46first store in this AI commerce res
- 5:31:48revolution is literally a dream come
- 5:31:50true. It's the best job in the world.
- 5:31:52And I don't think it's going to slow
- 5:31:53down anytime soon. I'm not even going to
- 5:31:55go slow anymore. I'm just going to start
- 5:31:57spamming. It doesn't I'm going as fast
- 5:31:59as humanly possible. And this channel is
- 5:32:01only for wins of customers. It's not
- 5:32:03stopping. We just have an endless
- 5:32:06endless library of wins from our
- 5:32:08students. Like I I'm literally going as
- 5:32:10fast as I possibly can and I cannot get
- 5:32:12through all the testimonials inside of
- 5:32:14this community. Maybe one day we'll get
- 5:32:16there. Let's see if we can get there on
- 5:32:18this video. It's It's like neverending
- 5:32:20results. Like it is absolutely insane
- 5:32:22what we've been able to do just since
- 5:32:25September. The people inside this
- 5:32:27community are absolutely crushing it. A
- 5:32:29million, $11,000, $3.7 million, 2.6
- 5:32:33million. We've got, if you keep
- 5:32:35scrolling, ah, $74. It's just like a
- 5:32:38neverending $200. Just a neverending
- 5:32:40list of results from the people inside
- 5:32:42of here. And like, I get it if I showed
- 5:32:44you guys like three or four results, but
- 5:32:46like I think I just showed you 500
- 5:32:47testimonials. You cannot fake these
- 5:32:49things. I think it's also important for
- 5:32:51you guys to see the reviews of the AI
- 5:32:53Commerce Academy. You can see just a
- 5:32:55couple days ago, uh, Winnie here said,
- 5:32:56"The AI Commerce Academy and community
- 5:32:58have been one of the best online. And I
- 5:33:00love the short, easy to understand
- 5:33:01videos and attention to detail in every
- 5:33:02aspect of the program. A man says, "Been
- 5:33:05going through the AI Commerce Academy.
- 5:33:06It's honestly amazing." Diego says,
- 5:33:08"Amazing." Dear says, "Oh, we love
- 5:33:09Dearan." He says, "I really enjoy being
- 5:33:11in such a community. From the time I hit
- 5:33:12the purchase button, I feel like I was
- 5:33:14stepping into something great." Uh
- 5:33:15Harvey Jones says, "This was the best
- 5:33:17decision my wife and I have made. We've
- 5:33:19been watching Jordan's videos for a
- 5:33:20while, and she told me that we have to
- 5:33:21do this with him." Shay says, "I'm so
- 5:33:23happy that I joined the academy." Again,
- 5:33:25y'all want me to start scrolling fast
- 5:33:26again? It's straight five stars on five
- 5:33:29stars on five stars on five stars on
- 5:33:30five stars. So look, now you've got two
- 5:33:32choices. I've given you over five hours
- 5:33:36of free content that you can now take
- 5:33:38and use to build your own profitable
- 5:33:41online store with. But I know that there
- 5:33:44is a small group of people that are
- 5:33:47watching this video that still feel
- 5:33:49overwhelmed and feel confused about the
- 5:33:52next steps in the process. And if that's
- 5:33:55you and you want my help more than I can
- 5:33:58give over a free video through a screen,
- 5:34:01if you want my direct support along
- 5:34:04every single step of the way over the
- 5:34:06next couple of months, then this program
- 5:34:08is literally designed for you. This is
- 5:34:10the only opportunity that I provide on
- 5:34:12the entire internet for people to work
- 5:34:15directly with me and the results speak
- 5:34:17for themselves. So if you are
- 5:34:18interested, you can click the link in
- 5:34:20the description of this video that says
- 5:34:23aiccom.co. co/apply and it's going to
- 5:34:25take you to this page right here. On
- 5:34:27this page, I give you guys some more
- 5:34:30information about the program and most
- 5:34:32importantly, I give you guys the
- 5:34:34opportunity to book a strategy call with
- 5:34:37a member of my team. All you've got to
- 5:34:39do is fill out some simple information
- 5:34:42and if you are a good fit for the
- 5:34:45program, you will have an opportunity to
- 5:34:48speak with a member of my staff right
- 5:34:50away. Now, just a fair warning, not
- 5:34:52everybody is going to be eligible for
- 5:34:54this program. This is not a $20 program.
- 5:34:57This is going to be a multi4f figureure
- 5:35:00investment. It's going to be a
- 5:35:02couple,000 to get access to all this.
- 5:35:05But of course, I cannot provide this
- 5:35:07level of direct coaching for next to
- 5:35:09nothing. We pour our heart and soul into
- 5:35:12this program. I've spent over a million
- 5:35:15dollars of my own money to build this
- 5:35:17program to where it is today. So, that's
- 5:35:19the price you pay for that level of
- 5:35:21quality and support. I know some of you
- 5:35:24are hearing me say that and now are
- 5:35:25getting super bummed out because you
- 5:35:27don't have a couple thousand dollars to
- 5:35:29invest into something like this. But you
- 5:35:31don't have to worry because we've
- 5:35:32partnered with a financing partner that
- 5:35:35will help people get access to this
- 5:35:36program for as low as a couple hundred a
- 5:35:40month if you are eligible for that and
- 5:35:42you have the credit for it. So, there
- 5:35:44are creative ways to get access to this
- 5:35:47program. We can make a plan work for
- 5:35:49you, but the only way you're going to
- 5:35:51know if that's possible is if you click
- 5:35:53the link below this video and apply for
- 5:35:55your spot inside of the academy. You
- 5:35:57won't regret your decision. As I showed
- 5:35:59you before, it is literally an endless
- 5:36:01feed of results of students inside of
- 5:36:03here. I would say we have the most
- 5:36:05active community in the entire world
- 5:36:07regarding AI commerce, and we are not
- 5:36:10planning on slowing down. I'm going to
- 5:36:11keep pouring my blood, sweat, and tears
- 5:36:13into this program and doing everything I
- 5:36:16can to help the people of this community
- 5:36:17succeed. The people like Thomas, the
- 5:36:20people like Efron, which can we take a
- 5:36:21minute? $1,000 day, $1,000 day, $2,000
- 5:36:25day, helping people like this get to
- 5:36:27that next level and build the life of
- 5:36:29their dreams through the e-commerce
- 5:36:31business model that changed my life. So,
- 5:36:33click the link in the description and
- 5:36:35apply for your spot to join the AI
- 5:36:37Commerce Academy. For the few of you
- 5:36:39that are eligible for this, I cannot
- 5:36:41wait to work with you and be a part of
- 5:36:43your journey. And for those who end up
- 5:36:45not being eligible or simply just only
- 5:36:47have like 20 bucks to their name, I'm
- 5:36:49not going to stop dropping free content
- 5:36:50for you guys. You guys can still follow
- 5:36:52this stuff along. But if you've got the
- 5:36:54funds, that extra level of support, that
- 5:36:57level of community, it's going to make a
- 5:36:59profound difference in your journey.
- 5:37:01That's my promise to you. And I'm so
- 5:37:03confident in my program that if you do
- 5:37:06not make a profit on your investment
- 5:37:09inside of this academy, we will
- 5:37:11literally work with you for free until
- 5:37:13you do. We give every single member of
- 5:37:15our academy what we call the profit
- 5:37:17guarantee, which means that we're going
- 5:37:19to work with you for 6 months. And if
- 5:37:21you're not profitable by the by the end
- 5:37:23of 6 months, you're going to get to keep
- 5:37:25access to the coaching, keep access to
- 5:37:26the program until you are literally
- 5:37:28profitable. So, there's basically no way
- 5:37:30to lose inside of the academy. The only
- 5:37:32way you lose is by not taking action and
- 5:37:35making the decision today. Okay, with
- 5:37:37all that said, our ads are officially
- 5:37:39launched. So, I'm going to let them run
- 5:37:41and I'm going to update you guys in one
- 5:37:44or two days when we get some ad spend
- 5:37:46and we will see if this product got some
- 5:37:48sales and we can wrap up this
- 5:37:50experiment. If you're watching this
- 5:37:52video and you're 5 hours into this video
- 5:37:54and you are not subscribed to my
- 5:37:55channel, what are you doing, bro? I just
- 5:37:57been grinding here filming this video
- 5:37:59for like two weeks straight. Make sure
- 5:38:00to subscribe. I'm on the road to 3
- 5:38:02million subs. Help me get there. Click
- 5:38:04the subscribe button. I'm going to
- 5:38:05update you guys with the final results
- 5:38:07of this case study. All right, guys. I
- 5:38:09got an exciting update for you. It's
- 5:38:10been around a day and a half since I
- 5:38:12launched this store, and I've got some
- 5:38:14crazy results to show you. It took
- 5:38:16around a day for the ads to start
- 5:38:18spending, but on the first day that we
- 5:38:20started spending on ads, as you could
- 5:38:23see, we did $159
- 5:38:26in sales on two orders. That means that
- 5:38:29two people took that higher price bundle
- 5:38:31that we created. And just so you guys
- 5:38:33know, this is legit, I'm going to go
- 5:38:34ahead and hit the refresh button so you
- 5:38:36guys can see that this is actually on
- 5:38:38here. And a lot of people do these like
- 5:38:41fake orders for these challenges, but
- 5:38:43you can't fake this. This is inside of
- 5:38:46the ads manager. And you guys can see
- 5:38:49right here that we've got two purchases
- 5:38:51directly through Facebook. And I'll
- 5:38:54refresh this for you guys as well. So
- 5:38:57you guys can see that we spent $51 to
- 5:39:00bring back $159,
- 5:39:03which is pretty crazy for day one of
- 5:39:04testing. Just so you can understand how
- 5:39:06profitable this is from day one, I want
- 5:39:09to show you the numbers. So the
- 5:39:10sunscreen cost me $7. The dog bowl cost
- 5:39:13me $3.29. 29. The matte cost me $4.21.
- 5:39:17This entire bundle cost me around $23.
- 5:39:21We sold two of these bundles. So, we
- 5:39:23have to spend $46 to fulfill these
- 5:39:25orders. And as I just showed you, we
- 5:39:27spent $51 on day one of advertising,
- 5:39:30bringing our total cost so far on day
- 5:39:33one to be $97,
- 5:39:36leaving me with a profit of around $62
- 5:39:40on the first day of launching this
- 5:39:42business. Name another business in the
- 5:39:44world where you can set everything up in
- 5:39:46a couple hours and have yourself an
- 5:39:48income producing asset that is making
- 5:39:51over $50 in profit on day number one.
- 5:39:54I'll wait. If we're able to keep this up
- 5:39:56just on this tiny amount of scale, we're
- 5:39:59making an extra$1 to $2,000 a month with
- 5:40:03this online store in profit. So, I
- 5:40:05didn't want to just teach you guys this
- 5:40:06strategy. I wanted to prove to you that
- 5:40:08it was actually working. And this is
- 5:40:10with the same exact store and ads that
- 5:40:14we built together on this video. So
- 5:40:16yeah, if you made it this far in the
- 5:40:18video, I just wanted to say
- 5:40:19congratulations. You are in the 1% of
- 5:40:21people who actually sticks with the
- 5:40:22things that they start. We did something
- 5:40:24amazing together here over the last
- 5:40:26couple hours, and I wish you the best of
- 5:40:28luck with your store. Make sure to hit
- 5:40:30that subscribe button. I'm on the road
- 5:40:31to 3 million subs, and I will see you
- 5:40:34guys in the next video. Thanks for
- 5:40:36watching.
About this transcript
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