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Beginner's Guide to YouTube Script Writing (4+ Hours) — Transcript

by Bryan Ng · 52,848 words · 7,542 segments · language en · Watch on YouTube

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0:00This is the only guide that you'll need
0:01to master YouTube script writing. A year
0:03ago, I uploaded a full YouTube script
0:06writing course that got over 200,000
0:08views. And since then, I've worked with
0:10the top educational YouTubers and have
0:12generated millions of views along with
0:14millions of dollars with my scripts. And
0:16now, I want to give you all the newfound
0:18knowledge that I've acquired since then.
0:20I've literally spent hundreds of hours
0:22putting together a,000 plus slides just
0:24for this one video. We have full script
0:27breakdowns, live script editing,
0:29step-by-step walkthroughs, literally
0:31everything that you need to know to go
0:32from a beginner to an expert at YouTube
0:34script writing will be covered in this
0:36video. But wait, before we get into this
0:37video, there's something I have to tell
0:38you. If you can sit down for more than 5
0:40minutes and take notes to even get 1%
0:43better at YouTube script writing, sorry
0:45to tell you, but you're probably not
0:47going to make it. We're going to cover
0:48number one, how to research videos so
0:50you can outclass your competitors.
0:52Number two, my exact hookw writing
0:54frameworks to capture your audience's
0:55attention in the first 30 seconds of the
0:57video. Number three, how to script your
0:59video payoffs. Number four, how to write
1:00an open loop so that you can transition
1:02from one section to another without
1:04losing retention. Number five, how to
1:05write call to actions in the middle and
1:07at the end of your video so that it
1:09actually converts viewers into
1:11customers. Number six, how to edit your
1:13script. And we also have a live
1:14breakdown of me editing scripts live.
1:16Number seven, how to storyboard your
1:17video. And number eight, how you can use
1:19my full YouTube script writing system
1:21and feed it into an AI to help you write
1:23better YouTube scripts. So now let's get
1:25into research.
1:30Most people hate it, most people suck at
1:32it, and most people spend way too much
1:34time on it. Really, on my very first
1:35video that I posted on this YouTube
1:37channel, I spent 20 plus hours on the
1:39research, and then I edited for my
1:40second draft, and then I did even more
1:42research because I really wanted to have
1:44the perfect script, but I made a lot of
1:46mistakes along the way. Right now, I've
1:47refined the process. Now, I'm going to
1:49teach you everything that you need to
1:50know about research so you'll know how
1:51to research the right way in less time.
1:54I'm going to teach you my full research
1:55framework that allows me to write viral
1:57bangers over and over again. So, we
1:59first have to understand why does good
2:01research make such a big impact? Because
2:03research is the foundation of the video.
2:05And most people like me make these
2:07following research mistakes. They either
2:09spend too much time on research, they
2:11don't know when to stop research, so
2:13they keep going on and on and on with
2:14research. and the research takes an
2:15infinite amount of time for them in
2:17which case they don't actually publish
2:18their video or they research poorly. The
2:20research is not thorough enough. The
2:22research is not done proper. And in
2:24order to stop making these following
2:26mistakes, you have to understand
2:27research at a deeper level, which is
2:28exactly what we're going to talk about.
2:30Research is made up of these four parts.
2:32And I'm going to go over how to actually
2:34understand these four parts and how to
2:36execute them in your research for your
2:38next video. And then I'm also going to
2:39demonstrate how I do it and, you know,
2:41put it together in a doc, do it in real
2:42time for you for a video on YouTube. So
2:44first is audience understanding and then
2:46it's competitor analysis and then you
2:48want to gather the content video and
2:50then you want to validate. So audience
2:51understanding is know what they need,
2:53want and care about. Competitor analysis
2:55is spotting trends, gaps and winning
2:58strategies in your niche. Gathering
3:00content is you know actually what you're
3:02going to talk about in the video, right?
3:03So you want to collect facts, examples
3:05and unique insights that add value. And
3:08then you want to validate which is to
3:09doublech checkck any information that
3:10you have for accuracy and relevance. We
3:13need to research each part as deeply as
3:15possible. So, I'm going to cover the
3:16easiest strategies you can follow to
3:18cover all of these points and make sure
3:19that you have the most in-depth research
3:21that you can have. So, we're going to
3:22talk about how to find the perfect video
3:24length, how to find and talk about the
3:25right points. And then we're going to
3:26talk about how to stand out from the
3:28crowd with your research because really
3:30your research if you're writing
3:31documentary scripts, educational
3:32scripts, is one of the ways to stand out
3:35from the crowd, just having more deep
3:37researched videos that are just better
3:39than your competitors. And then we're
3:40going to talk about how to study the
3:41right videos by figuring out which
3:43videos are worth studying and how to
3:45implement research properly. Because
3:47really any mistake within research can
3:49make your video tank. So for example, if
3:51you use the wrong video length, a video
3:52that could have been 8 minutes, you
3:54script it as 25 minutes. That means that
3:56the video just won't perform well.
3:57There's a lot of fluff. Or a video that
3:58you scripted to be 8 minutes that should
4:00be instead 25 minutes means that you're
4:02missing a ton of information that you
4:04could have added. And when you add that
4:05information, you could have had longer
4:07watch time. So let's figure out the
4:09video length. The wrong length can lose
4:10viewers. Too short equals you're missing
4:12details. Too long equals viewers click
4:14away. Both of which you don't want to
4:16happen. So let's look at an example,
4:18right? Same niche, same topic, right?
4:19How to learn any language without
4:21studying. This video is too long, right?
4:22And then there's just shorts, right?
4:23Which is obviously too short. But if you
4:25have the right video length here, you
4:26can see 12 minutes long. Can you learn a
4:28language without studying? Same topic,
4:30but this one got outsized returns at
4:32502K views. Same with this, right? How
4:34to learn your dream language without
4:35studying, right? Just nice length, 12
4:37minutes, right? Same niche and same
4:38topic. doesn't mean that you know same
4:40niche and same topic all the time it has
4:42to be this exact same length but this is
4:44more just kind of a guidance so you kind
4:46of have an idea of hey when I'm doing
4:47research how long should my video be
4:50rather than just shooting and guessing
4:53and just scripting out spooly or not
4:55scripting it out enough so how to find
4:56the perfect video length you want to
4:58align the length with your video format
5:00if it's short right if it's quick tips
5:02or skits right then the video will be 2
5:04to 5 minutes long if you know it's
5:05medium length 6 to 12 minutes that's
5:07usually for tutorials or reviews or kind
5:09of like how-tos and then long is if you
5:11feel like hey within the niche right
5:13deep dives case studies are performing
5:15really well longer videos are performing
5:16really well then I'm going to make
5:18slightly longer videos so let's get a
5:20little bit more tactical this is kind of
5:21highle thinking okay we want to align
5:23the length with the specific format of
5:24the video because the longer the video
5:26the more info and value you need to add
5:28for example a short video you'll have
5:29quick tips comparisons and you won't
5:32really have any detailed instructions
5:33because you don't have the capacity to
5:35go super in-depth in a short video
5:37whereas in a long video in the same
5:38topic, right? How to improve your
5:39pull-up strength quickly and easily. You
5:41go more in depth. You have five to six
5:43main payoffs, main points that you want
5:44to talk about. And you have detailed
5:46instructions on how to actually
5:47implement it. And then you have a medium
5:49length video with more to the point
5:51tips. Has three to five main points,
5:52detailed instructions, but still fast
5:54enough to only include the most
5:56important part. So, it's really more
5:58concise, right? Really, the difference
5:59in the video length is how much
6:01information you can put in and how much
6:02in depth. Just because you have a longer
6:04video length doesn't mean that you can
6:05have fluff and doesn't mean that you can
6:07add useless information that's not
6:09useful to the viewer. Right? We want to
6:10make sure that every single piece of
6:12information that you give the viewer is
6:14useful, is actionable, and can actually
6:16add value to them. So, for example, in
6:18the case of this video that you're
6:20watching, this is a much longer video
6:22than the videos that I usually post,
6:24right? This will be a fulllength course
6:26where we break down a specific skill,
6:28aka YouTube script writing. But the
6:29caveat is right, you'll see a lot of
6:31courses out there that are 6 hours long,
6:3311 hours long, 12 hours long, 20 hours
6:35long. And the problem with those courses
6:37is that the average view duration of
6:38those courses would likely still be 6 7
6:41minutes. The perceived length of it
6:43might be super long, but those videos
6:45might just not perform well because the
6:47content isn't super valuable. What you
6:49don't really see behind the scenes when
6:51I'm creating a course like this that's
6:53full super in-depth is that actually I
6:55create a bunch of content and I have to
6:57delete them because after a while I
6:59realized after watching the recording
7:01that hey this content isn't super
7:03valuable to the audience right I can't
7:05just be making a video to be super long
7:07for the sake of it being super long I
7:10want it to be super long but the value
7:12per minute the amount of value that I
7:14injecting to the video is so high and
7:16the video is so valuable that it's
7:18impossible possible for the viewer to
7:19not want to watch from start to finish
7:21in one sitting. So for example, if this
7:23video ends up being 2 hours, 3 hours, 4
7:25hours long. I want to make sure that hey
7:27the content is actually valuable enough
7:29that the viewer wants to watch from
7:30start to finish in one sitting, not
7:32just, you know, watch in one chunk and
7:34then hey, we hit a point in the course
7:36where it's actually not super useful. No
7:37one really cares. The information is
7:39very subpar. I'm just using it to
7:40increase the video length. That doesn't
7:42work. So when you think about the video
7:44length, every single piece of
7:45information that you give is super
7:47crucial. So let's talk about this,
7:48right? But what about this topic? Same
7:50niche plus topic, right? 10 years of
7:51muscle building advice in 23 minutes,
7:53right? This one performed really well.
7:541.4 million views. How I built muscle
7:56fast, right? 9 minutes. Does that mean
7:58that oh, like super long and medium
7:59length videos are good? How do we kind
8:01of diagnose like what kind of video
8:03length we should have? Well, really,
8:04when you're thinking about, hey, should
8:06I make a video of this length or make a
8:08video of that length? And we're breaking
8:09down the videos in the niche that have
8:11performed really well, we want to think
8:13about what are the reasons that it would
8:15have performed well. In this case, the
8:17actual points in both videos are
8:19informative and actionable, right?
8:20Regardless of its length, right? Which
8:21is why we need to know how to pick the
8:23right points we cover in our video. The
8:25points that we pick in the video and
8:26what we actually talk about is equally
8:28important as the length of the video. As
8:30I previously discussed, right, by making
8:31a super long course will cut a lot of
8:33information to make sure that it's
8:35actually the most valuable thing that
8:37you can be watching with your time. So,
8:38we've already figured out how to find
8:40the perfect video length. Let's talk
8:41about how to find and talk about the
8:42right points and how this links to
8:45figuring out the perfect video length
8:46for your video. So, there are certain
8:47videos that get better performance
8:49because they number one engage the
8:51audience by delivering exactly what they
8:53came for. So, the title will set certain
8:56expectations for the viewer and the
8:58actual content has to deliver on it. So,
9:00the better that your content delivers on
9:02the click, the better that those videos
9:03will perform. Number two, it keeps
9:05retention high by focusing on relevant
9:07and valuable insights. Once again, the
9:09research of your video needs to be
9:11focused on the value per minute. So,
9:13it's how much value that you're giving
9:14to the viewer per minute that they give
9:16you, right? So, if there is more
9:18insights per minute, then it's more
9:20likely that they stay and that keeps
9:21retention high because what you're
9:23telling them is actually valuable and
9:25not just fluff. And it ensures their
9:26video stands out with unique and fresh
9:29information. So, it's not just copy
9:31paste of what other people are talking
9:32about within the niche. It's using
9:34unique and fresh information that is
9:36kind of your insights, your learned
9:37experiences that no one else is really
9:39talking about. And that way, every video
9:41that you make is a hit. So, when you're
9:43looking for potential payoffs and
9:45potential points that you want to talk
9:46about in your video, you want to avoid
9:48covering too much because when you talk
9:49about too many points, say in a
9:5110-minute video, you talk about eight
9:52different points, that leads to a lack
9:53of depth. So, you're not able to explain
9:56each point as in depth as you'd like.
9:58And when you don't explain a point super
10:00in-depth, you go very surface level.
10:01audience that you tend to attract tends
10:03to be very surface level, too. And it's
10:05also choosing points you like, but your
10:06audience doesn't really care about. So,
10:08when you create content, audience is
10:10first. You always want to be thinking
10:12about, hey, how does my content serve my
10:14audience? It's usually less about, hey,
10:16this is what I like to talk about,
10:18right? It's more about what does my
10:20audience find the most valuable? And
10:22then you deliver that for your audience.
10:25And it's also repeating the same points
10:27everyone else uses. So, you don't just
10:28want to be a robot. You want to have
10:30your own unique points within your
10:32research. And if you know how to
10:33research good points, that's how you
10:34have every video hit, right? Every video
10:36is valuable. Every video has the chance
10:38to get watched by millions of viewers.
10:41Or if you're in a tiny niche, your video
10:44needs to have the chance to be viewed by
10:47everyone within your niche. So, say
10:49there's only 100,000 people in your
10:51niche, your video must be good enough,
10:52must be valuable enough that it can be
10:54watched by those 100,000 people in your
10:56niche. That's how you really maximize
10:58the number of views that you can
11:00potentially get. You just need to know
11:01how to find and talk about the right
11:03points. And to pick the right payoffs in
11:05your video, you need to ask yourself
11:07this question. What is lacking from
11:09other videos out there? So, what I do
11:11when I do my research, and I'll show you
11:13what that kind of looks like, is you
11:14want to look at existing videos out
11:16there. You want to find content gaps,
11:18and you want to script your video to
11:20build on those points. You don't just
11:22watch existing videos and copy paste
11:24what everyone else is talking about. You
11:25want to look at their videos, create a
11:27thesis for what the content gap is, what
11:30people aren't talking about, and then
11:31you script those videos and build on
11:33those points. So once again, watch the
11:35top three to five videos in your niche.
11:37Write down their key points here. In
11:38this case, how I learned to handstand
11:40hold, right? Develop shoulder strength
11:41and balance, practice pike holds and
11:43push-ups, improve balance with claw-like
11:45grip. Or this video, right? How to
11:46handstand for a long time. Same topic
11:48right here. He talks about wall
11:49exercises, build confidence, chest to
11:51wall for alignment, heal and toe pulls
11:53for balance. Apparently, that's how you
11:54handstand for a long time. And then you
11:56also want to watch the videos and figure
11:57out, okay, where are the peaks in
11:59retention, right? To choose the points
12:00that viewers care most about. That's
12:02where usually there's the most amount of
12:04valuable information given or that's
12:06where people rewatch. And then you also
12:08want to check comments on competitor
12:09videos, right? There might be frequently
12:10asked questions, right? Maybe there's
12:12complaints or missing details. Hey, you
12:13should make a video on this. Hey, you
12:14should make a video on this. In my case,
12:16if you see a lot of my comment section,
12:17a lot of people made comments on, hey,
12:19can you do a video on research? So
12:21that's why I'm including a research
12:22section as part of this full course. So
12:24hopefully this helps answer any
12:26questions that people have about
12:27research and then maybe I can also post
12:29a standalone video that just talks about
12:31research on its own. So let's say we
12:33want to make a video about holding
12:34handstands. So once again we analyze
12:37competitive videos. We pick the most
12:38interesting points from the videos as I
12:40just talked about and after checking the
12:42comments we want to create a list of
12:43points we want to mention in our own
12:45video. So this is part of the research
12:46right? What other people talking about?
12:48What can I talk about? It's a content
12:50gap. It is different from what other
12:51people are talking about. So here you
12:52can see the comments say, "How should I
12:54rotate my shoulders in a handstand
12:55externally or internally? Any advice on
12:57elbow tricep pain coming from practicing
13:00HS holds? When to do handstand hold
13:02before handstand push-ups or off the
13:03handstand push-ups? Can we do handstand
13:05walking ground for 15 minutes continuous
13:07onset? And can we deep breath during
13:08handstands? Right? So there's a bunch of
13:10questions here and after checking the
13:11comments, we can create a list of our
13:12own points that we want to mention in
13:14our videos." Right? So we can say hey
13:16right what are the common mistakes when
13:17people are doing a handstand right
13:19what's the importance of balance right
13:20examples of exercises to build balance
13:22right that's kind of the gap you can see
13:24there are people asking questions at
13:26common FAQs that we can then turn into
13:29potential video ideas and the reason why
13:31this process is so important and the
13:33reason I follow this with every video
13:35that we make is because it helps us
13:37improve the quality of existing videos
13:39we don't just want to make the same
13:41quality of videos as everyone else when
13:43we're writing the script the script aka
13:45the content is a great way to stand out
13:47from everyone else. If the script is
13:48better, aka the words that you say, and
13:51in the case of educational videos, the
13:53words that you say are pretty much the
13:55only important thing when it comes to
13:58standing out or giving better
14:00information, right? The words that you
14:01say dictate storytelling. It dictates
14:03the insights. It dictates what the
14:05viewer will learn from you. And then
14:06there's like the vanity stuff, which is
14:08like the lighting, the camera, the
14:09background. All of those have to be
14:10good, but the words are the most
14:12impactful. And really when we nail down
14:14this research process and we pick the
14:16right points, it really helps us improve
14:18the quality of the existing videos, it
14:20helps us improve the insights that we're
14:22giving the viewer. It's a lot higher
14:24quality. It's a lot better. So great
14:27content needs great execution. And
14:29really small improvements to the
14:31existing videos leads to big viewer
14:33retention. And there are many ways to
14:34improve the quality of your videos. And
14:36I will cover the best ways to create
14:37content that stands out from other
14:39videos. So let's talk about how to stand
14:40out from the crowd. A couple ways to do
14:42this, right? Number one, ask for
14:43feedback, right? Use polls or ask for
14:45comments. What do you want to see next?
14:46Usually, your audience will give you
14:48some sort of signal for, hey, what
14:49titles are good? Hey, what specific
14:51topics that you want to cover? Your
14:52audience can give you potential signals.
14:53They're not always accurate, but this is
14:55one of the couple data points that you
14:57can collect in order to get certain
14:59video ideas and, you know, stand out
15:00from the crowd in terms of your script.
15:02You can also study your analytics,
15:03right? You can go to your YouTube studio
15:05and analyze retention curves, right?
15:07Where do people usually drop off? So,
15:08what topics do people find boring? what
15:10what topics do people not find as
15:11useful? And then you can look at your
15:13CTR, right? Are your thumbnails and
15:14titles working? What kind of like stands
15:16out for your audience? And for example,
15:18if your intros lose viewers, you want to
15:20try different hooks, right? Different
15:21hook formats, right? And that way you
15:22can keep making changes until you
15:24actually see improvements. One of the
15:26things that keeps viewers from clicking
15:27away is having a killer hook, something
15:29that really stands out because the
15:30killer hook will grab attention and set
15:32the tone for the whole video. And the
15:34easiest way to find banger hooks is to
15:36research whatever is working right now.
15:38So another big part of the research that
15:39we do is what hooks are working in the
15:41niche, right? And really people think
15:42that with hooks, right, you need to
15:44completely change the game. You need to
15:46completely outsopicate what's out there.
15:47But that's not necessarily the case. You
15:50don't need to reinvent the wheel, right?
15:52One of the quotes that my friend told me
15:53the other day is that just because it's
15:55your wheel doesn't mean that you need to
15:56reinvent it, right? There's a bunch of
15:58proven winning formulas out there. And
16:00we're going to talk about how to write
16:01hooks, how to come up with your own
16:02hooks in a little bit. But once again,
16:04part of the research, figuring out
16:05what's working, find the gap, double
16:06down on it. what's working in other
16:07niches, replicate that in your niche.
16:09You don't need to change the game.
16:10That's why we do in-depth research so
16:12that we don't have to strain our brain
16:14with all of this crazy brain power. So,
16:16picking hooks in your niche base it on
16:17your niche, right? Look at look at the
16:19hooks that other videos in your niche
16:20are already using. For example, in this
16:22one, becoming less addicted to YouTube
16:23is easy actually. That starts with so if
16:25you've ever never running out of things
16:26to say is easy actually and the easy
16:28actually niche, right? Have you ever
16:29wondered why dot dot dot and then from
16:32there you can test hooks, right? You can
16:33create two to three versions of your
16:34intro, track which gets better
16:36retentions in YouTube analytics over a
16:37couple videos, and you can keep the best
16:39performing hook for similar future
16:41videos, right? Or whether it's in the
16:42same format or whe it's talking about
16:44the same topic, you can do the research,
16:45figure out what hooks are working, and
16:47then you can just use those, right?
16:48That's a big part of research, too. So,
16:50I've been teaching you how to refine
16:51hooks, payoffs, and video length from
16:53other videos, but which videos are
16:54actually worth studying? How do you know
16:56which videos are worth studying? Because
16:57you can't always base it off the views.
17:00If you look at these two videos, how to
17:01unf your brain by modern ideas got 3
17:03million views and how to force your
17:05brain to crave doing hard things has 2.6
17:07million views. How do you know which do
17:09you study for success? Right? They are
17:10two vastly very different videos, but
17:12both videos have found great success.
17:14Both of them are in the multi-million
17:16view range, but vastly different length.
17:17One is like a personal brand. Uh the
17:19other is more of like a commentary video
17:21if you've seen these videos on YouTube.
17:23So, how do you pick which one to study?
17:25You might think it's this because it has
17:26more views, but not necessarily, right?
17:28Because both videos has their strengths
17:30and weaknesses. For example, how to unf
17:32your brain, right? If you watch this
17:33video, not that great of a hook, right?
17:35Info information is not new, right? It's
17:36good for beginners and self-improvement.
17:38That's why it's shorter. It's a short
17:39video and it's easier to digest. And in
17:41this video, how to force your brain to
17:43crave doing hard things. It has a better
17:45hook. The information is new. It's very
17:47long, but it's harder for beginners to
17:48get into and watch all the way through
17:50because the concepts are a little bit
17:52more abstract. Really, your goal is to
17:54find the strengths and implement them in
17:56your own videos. So, for this one,
17:58right, it's good for beginners and
17:59self-improvement. Short video, easy to
18:01digest. This one has a better hook and
18:03the information is new or it was new for
18:05when it was being posted. So, how do you
18:07figure out the strengths and weaknesses
18:09in a specific video? I've created a
18:11system to help you study the right
18:12YouTube videos. And it's more of a
18:14grading system so that you know what to
18:16look out for in which videos, what to
18:17implement, and what not to. Let's get
18:20into it. Okay, so you can look at any
18:21video in your niche and find all of
18:23their strengths. And that way, you can
18:24make your videos even better, right? you
18:26can have better hooks, have better
18:27storytelling, etc., etc. So, we just
18:29talked about which videos are worth
18:30studying. Let's talk about how to
18:31implement your research properly and
18:33some actionable tips here. So, I've
18:35created a grading system to help us find
18:36the best videos to study. Let's look at
18:38it. Just watch your target videos once
18:39and grade them and it'll only take 15
18:42minutes. So, when you grade a YouTube
18:44video, you can take a screenshot of this
18:45page. You want to have insight. You want
18:47to rate it on its insight. How original
18:49and actionable is the information? Then,
18:50you want to rate it on hooks, right? How
18:52well does the hook grab attention? The
18:54pacing. Is the video engaging or is it
18:56dragging? Is it way too slow? So, that's
18:58kind of seeing the emotion that you feel
19:00when you're watching the video or it's
19:02kind of noticing yourself. Hey, when do
19:03I feel like clicking off or like is this
19:05video going too fast? Is it going too
19:07slow? This guy speaking way too fast.
19:09He's speaking way too slow. Which one is
19:11it? And then it's tonality, right? Does
19:13the tone match the content and the
19:14audience? The storytelling, right? Are
19:16the narratives clear and compelling or
19:18can the storytelling be improved? And
19:19then it's looking at the editing, right?
19:21Are the visuals and audio seamless and
19:23professional? So you want to create the
19:24depth and originality of information
19:26presented aka the insights the value to
19:28the target audience whether what you're
19:30actually talking about is practical
19:31actionable or thoughtprovoking and you
19:34know within that is it basic knowledge
19:35is it competent knowledge or is it
19:37exceptional knowledge right basic it's
19:38you know it repeats common knowledge
19:40right lacks depth no unique perspective
19:42the video usually won't perform well if
19:43it's super duper common knowledge that
19:45everyone has heard of but if it's
19:46exceptional right it's unique actionable
19:48insights that surprise or challenges the
19:50audience's expectations so it's grading
19:52the video on insights really you want
19:53Identify the three to five main points
19:55in the video as we would have in the
19:56previous part of research. Search
19:58similar content and compare uniqueness
20:00and detail and score high if the video
20:02adds a new perspective or introduces new
20:04fresh ideas. So once again, this is what
20:06we gradeed on, right? Is it basic,
20:08competent, or exceptional? So let's
20:09grade this video's insight, right? The
20:10most underrated social skill and how I
20:12use it. It's got 1.6 million views,
20:13right? If you look at the level of
20:14insight, it's not anything super crazy,
20:16right? It's I would consider it grade
20:18two, which is competent. And why this
20:20grade? It's because the video shares
20:21helpful tips, but the ideas are basic
20:23and not unique. You can go watch the
20:24video yourself if you like. And if you
20:26would actually improve the content of
20:27the video, you can add data or studies
20:29about active listening, right? Share
20:31rare insights about Carl Rogers methods.
20:33I use examples from different areas like
20:35business or leadership. This is just
20:36stuff that you can come up with right
20:38when you're watching the video, right?
20:40And eventually if you use this grading
20:42system whenever you're watching a
20:44YouTube video, it's like if you're a
20:45film student watching a movie, you
20:47understand film and when you watch a
20:49movie, you're like thinking, okay, how
20:50did they do this? Like VFX effects,
20:52right? How do I feel about the
20:53storytelling? It's the exact same thing
20:54when you're watching a YouTube video or
20:56when you're watching a YouTube script.
20:57You'll be able to ask yourself, hey, how
20:58would I improve this video? And almost
21:00automatically, if you ask yourself, hey,
21:02how would I improve this video? Is the
21:04information basic? How do I feel when
21:06I'm watching the video? Eventually,
21:07you'll have a good feel when you're
21:08watching a YouTube video, right? What
21:10you'd improve. And then when you write
21:11your own script, that will give you more
21:13of a baseline in order to compare the
21:15content itself. And then you'll notice
21:17how you can is sophisticate on what's
21:19already happening in your niche. How can
21:21you create better content than what's
21:23already being created in your niche? And
21:24then you want to grade the hooks, right?
21:26So you want to look at effectiveness of
21:27the opening seconds in grabbing
21:29attention, emotional or curiosity based
21:30triggers. You want to grade it on that.
21:32So once again, grading hooks, right?
21:33basics generic opening doesn't really
21:35stand out like welcome to my channel and
21:37exceptional is instantly grabs attention
21:39with an emotional shocking highly
21:40relatable statement I wasted $50,000
21:42before learning the secret so it's
21:44looking at the hooks looking at the
21:45first lines looking at the first 30
21:46seconds so watch the first 15 seconds 15
21:48to 30 seconds ask would I keep watching
21:50score high if the hook creates emotional
21:52engagement or curiosity immediately all
21:54of this once again is part of your
21:55research is figuring out what's working
21:56your niche and really if you're looking
21:58at okay the hooks is graded a little bit
22:00lower I can improve on the hooks that's
22:02a way to improve on the script Right?
22:03And then I'll note that so within my
22:05actual writing the script, I'll know,
22:06hey, the hooks need to be graded above
22:08what is currently out there. And then
22:09I'll write a hook that's above the
22:11grade. Or if the storytelling isn't as
22:13good, I'm going to okay index above the
22:15storytelling that's happening in the
22:16niche. So once again, these three
22:17criteria. So once again, if you look at
22:19this video, you grade the hooks, right?
22:20Grade two, right? The hook is
22:22interesting, but doesn't clearly show
22:23why the viewers would care. So I would
22:25literally write this down when I am
22:27creating a video for the first time. So
22:28improvement steps, right? You want to
22:30promise value in the first line like
22:31wants better relationships. This method
22:32will transform how you connect. And then
22:34you want to test two to three hook
22:35styles to see what works best. And then
22:37afterwards, you want to grade pacing,
22:38right? That's the next criteria, right?
22:39The rhythm and flow of the video. Does
22:41it maintain viewer interest or are they
22:43overly long or rushed segments? So basic
22:45is slow, drawn out, disorganized. And
22:47exceptional is consistently engaging
22:49with a balance between quick delivery
22:51and welltimed pauses for emphasis. So
22:53not too fast, not too slow. That's
22:54exceptional. So great, right? Use time
22:56stamps to note any sections that feel
22:58too slow or too rushed. And it's looking
22:59for transitions that keep the viewer
23:01hooked between points. It's also
23:02generally how you feel right when you
23:04are watching a video and gauging the
23:06pacing based on that. So once again
23:07watch this video maybe the grading will
23:09be too. Some sections move too fast
23:10making hard to process key points in
23:12which case if the if the pacing feels a
23:14little bit too fast then maybe an
23:16improvement of the video is that oh I
23:17could make the video longer instead of
23:19having such a short video. So
23:20improvement steps would be to break
23:21ideas into smaller parts right pause off
23:23the key points to let them sink in and
23:25use visuals to slow things down and
23:27clarify. So next thing that we want to
23:28grade is tonality. So it's how well the
23:31tone matches the video's purpose and the
23:33target audience. So that's looking at
23:35energy, enthusiasm, relatability, right?
23:37Part of this is also like music design.
23:39If you're looking at like documentaries
23:41or maybe the creator is just not as
23:42expressive, pretty boring, voice is like
23:45super duper monotone and yeah, no one
23:48wants to listen to the guy for a super
23:49duper long time, right? So it's grading
23:51on all of that. And really, if you have
23:53one main other competitor in your niche
23:55and his tonality sucks, his camera
23:57presence sucks, you can just improve on
23:58that. If you can just overindex on that,
24:00that's also a great way to stand out,
24:02right? And and you wouldn't actually
24:03figure this out unless you did some
24:05research on on your main competitors. So
24:06basic is like monotone delivery. Tone is
24:09mismatched with the audience. Not quite
24:10a good vibe, right? And then exceptional
24:11is a perfect match for the topic and
24:13audience with dynamic energy and
24:14emotional connection. So you want to
24:16grade, right? to check if the tone
24:17aligns with the niche and score high if
24:19the presenter's energy feels natural and
24:21engaging. So, if you look at the
24:22tonality of this video, I would say it's
24:24pretty good. The tone is friendly and
24:26engaging and makes it easy to follow,
24:27right? That's kind of the feel of the
24:29video. That's also the feel that the
24:30thumbnail gives. So, it's meant to be
24:32friendly, meant to be engaging, not
24:33supposed to be like super duper hardcore
24:35with all of these like visual effects
24:37style. It's easy, friendly, engaging.
24:39It's like talking to a friend. And then
24:41even if it's at a tree, there's still
24:42certain improvement steps, right? You
24:44could keep the tone but balance casual
24:45and professional for serious moments so
24:47that there's more like up and down.
24:48There's like a flow in terms of the
24:50feeling that the video evokes. And then
24:52you can add emphasis to important ideas
24:54to keep attention. And then storytelling
24:56next, right? You want to create clarity
24:58and structure of the narrative,
24:59emotional or logical connection through
25:01personal anecdotes, examples. So what is
25:03the level of storytelling? And you grade
25:04it once again basic exceptional no clear
25:06narrative versus masterful storytelling.
25:08And then look for beginning, middle to
25:09end is how you grade it. And then score
25:11high if the personal stories or
25:13analogies enhance understanding or
25:14relatability. Once again, it's looking
25:16at the story and asking yourself how do
25:18you feel after the story, right? Are the
25:20story components strong or not? If it's
25:22not strong, you can once again index
25:24over that when you're writing your next
25:26script. So, if I were to grade the
25:27storytelling, I'll probably grade it at
25:28a three. It's pretty good. And then
25:30grading the editing, right? You want to
25:32grade the visuals, audio, transitions to
25:34support the content. And then the
25:35professional polish and engagement um
25:38true creative editing, you you want to
25:39have a look at that. So once again basic
25:40to exceptional minimal editing or poor
25:42audio visual quality uh versus
25:44exceptional right seamless transitions
25:45clear visuals audio creative use of it
25:48effects to enhance engagement right
25:49what's the level of editing so note if
25:51visuals or audio align with the pacing
25:53and the content and then you want to
25:54score it high if you feel the editing
25:56improves clarity focus and viewer
25:58retention if not it's not it's not
25:59graded high and then in this video it's
26:01great too but it's also great too maybe
26:02it's cuz it's meant to be great too
26:04right it's uh it's also like a stickman
26:07um more of like a edited drawing maybe
26:09Maybe it's meant to feel that way. So
26:11maybe it could be a two, maybe it could
26:12be a three. It's up for debate, right?
26:14But not to say that you need to get the
26:15exact grade correct, right? This is more
26:17of like a feel that you have from
26:19watching the video, right? Other people
26:21would grade it a little bit differently.
26:22Other people would grade it similarly to
26:25you. So it's not about getting the
26:27grading exactly right, but it's having
26:29an index to, hey, right, this is where I
26:32think the video can be improved. Maybe
26:34the storytelling is actually really
26:36objectively really really strong just
26:37that you don't think it's that strong
26:39because you don't have a great
26:41understanding of storytelling yet and
26:42then in your next video you try to index
26:45above on the storytelling and it doesn't
26:46work out. But that's totally fine
26:49because really we do this deep research
26:51so that we can understand hey how can we
26:53get an edge over a competitor's videos.
26:56How can we make videos better than the
26:57competitor? How can we make videos that
26:59is better than what's existing out
27:00there? It's having that understanding
27:03that allows us to, hey, right, we can
27:05improve on this. Sometimes, are we
27:07wrong? Yes. Does the video perform worse
27:10because we're wrong? Yeah, sometimes
27:11that happens. But when we're correct,
27:14usually it's because we do all of these
27:16minor tiny tiny research and we change
27:19up the points that we talk about and our
27:21camera presence improves. Uh, the points
27:24that we pick in the video specifically
27:25improve. That's when we really get
27:27outsized returns from our research,
27:28right? That's what that's how we get
27:30videos that are 10x, 20x, 50x outliers
27:34because we did this research and we
27:36really understand the niche very well.
27:38We understand the topic very very well.
27:41There we go. Now we need to take our
27:42grades and then apply it to our videos.
27:44So let's talk about how to implement
27:45this research properly. So you want to
27:47create a spreadsheet or chart, right?
27:48List each category as a column and
27:50evaluate videos with one to three
27:52grades. And you want to add notes,
27:54right? You want to write specific
27:55observations for each category, right?
27:56the hook was too emotional but too long
27:58and then you want to make a final
28:00assessment to share your thoughts. Does
28:02it have to be this systematic when
28:04you're doing your research? No, not
28:06necessarily. Maybe you understand your
28:08niche really well, but you want to have
28:09a good idea on where you can index above
28:12what's happening within your niche.
28:14Right? For me, I've kind of done this
28:17for literally like hundreds of different
28:18channels at this point. just like doing
28:20all of this research, understanding
28:22these different niches, writing for all
28:24of these different niches for my clients
28:26at Viral Bangers. We run a YouTube
28:28script writing agency. So, um I can do
28:31this in my head, but if you are new to
28:34the system and you're really trying to
28:36figure out, okay, how can I grade? How
28:38can I overindex over certain videos
28:41right now? How do I decide what points
28:43to pick from this whole sea of uh sea of
28:46payoffs that I can possibly take from
28:48all these books that I've researched?
28:50This is a pretty good system, right? So
28:51then you want to write this down
28:53specifically. And if you click the link
28:55in the description, I have a workbook
28:57for you to follow these exact steps
28:59where you can have all of my templates.
29:00Uh so you can just click the link in
29:02description and get access to that
29:03workbook directly. And then number three
29:05is actionable takeaways, right?
29:06highlight what worked well and how it
29:08can be applied to your videos because
29:09there's no point in having all of these
29:11learnings if you don't apply to your
29:12video. Make sense? There you go. Overall
29:14grade 2.5. Good for room for
29:17improvement. It's for for the previous
29:18video we talked about, right? Video is
29:20engaging but could be elevated, clearer
29:21hooks, better pacing, and more effective
29:23visual editing. So, there you go. Now
29:24you have the right tools to research
29:26effectively to avoid common mistakes and
29:28to create content that stands out. Next
29:30step, go apply this framework to your
29:32next video. Test, tweak, repeat. success
29:35comes with action. And before you go and
29:37apply this on your own, I'm going to
29:38show you right now how I think about
29:41research um for a famous YouTuber and
29:45how I actually go about writing a script
29:47that way and that way you can follow my
29:48exact thought process. I'm going to
29:50speak it out loud and visualize it so
29:52that you can hopefully go and implement
29:53all of this. So, let's switch screens
29:55real quick. So, now I'm going to show
29:56you how I do research and I'm going to
29:58show you how I think about it um when
30:00I'm writing for one of the biggest
30:02YouTubers out there. Okay. So, if we
30:04look at his page right now, his name's
30:05Imongi, almost 6 million subscribers,
30:07probably the biggest business channel um
30:10first or second biggest um for business
30:12and entrepreneurship. He has this video
30:14that he just posted, right? How to
30:15escape the rat race without quitting
30:17your 9 to5. So, I I I want to show you
30:20how I think about writing the script for
30:22this. So, if you watch this video, a
30:24couple characteristics that comes to
30:26mind, right? If you look at few stats
30:28here, if you look at the ranking, uh
30:30this video isn't performing insanely
30:31well. So, I think the script could use a
30:34little bit more help, a little bit of
30:35like dialing in. So, how to skip the rat
30:37race without quitting your nineto-5,
30:40right? If we look at it from a title
30:42standpoint, it's actually like pretty
30:43good. So, what I want to do if I were to
30:47hand me this specific video, right?
30:49Okay. How to escape the rat race. I
30:51would just search here number one, how
30:53to escape the rat race, and I want to
30:54see what immediately pops up. And then
30:57this would pretty much be looking at
30:59competitors within the same topic,
31:01right? Because how to escape the rat
31:02race isn't like a super new concept. Um
31:05I want to see what other people are
31:06talking about, what points they have,
31:08and then from there I can kind of
31:10evaluate, okay, what's a good video
31:12length and um yeah, like what are all
31:16the base research points that we have?
31:18And I'm pretty much just doing this all
31:19raw. So if I stumble a little bit, um
31:22you can see it all live. So over here
31:24this James Yanny right escaping the rat
31:26race what school failed to teach you
31:28about money how to escape the rat race
31:29fastest method right how to escape the 9
31:31to5 job uh all these have done okay
31:34right 0.4x 2x so here you can see the
31:36outlier score there is this um four ways
31:39to quit the rat race so like one of the
31:42really great things about having like
31:44older videos within the niche is that
31:46you can usually like repurpose certain
31:47points from this if if some of the
31:49points aren't like super duper outdated
31:51and some of the points are still
31:52relevant till today. What's really
31:54informative is if you can use old
31:56principles and you can repackage it uh
31:59for a modern world, right? So, for
32:01example, um what Iman is kind of pushing
32:04right now is, hey, you want to learn how
32:06to sell digital products in order to
32:08make money, right? So, if there are like
32:09certain principles from this, right,
32:11four ways to quit the rat race that I
32:13can use and I can actually like
32:15implement um in my script, that would be
32:17super ideal. See here, escape the rat
32:18race, how I did it. Here, the psychology
32:20of money. That's not quite it.
32:23Right. So, there's this 318x, right?
32:26What's this? This is a neuroscientist.
32:28So, a couple ideas here already, right?
32:30So, I like a couple videos that I just
32:32want to look at. So, I'm going to take
32:34this. I'm going to start a new dock. And
32:36I'm just going to paste videos of like
32:38competitors that I kind of want to look
32:40at. So, I want to look at this, too,
32:42just so I have like certain parameters
32:44for what I'm looking at. This one, I'm
32:46picking this channel cuz this is also
32:47like a financial channel. It's also like
32:49talking head. It's um more like her
32:52style, more like friendly um immongi
32:55style. Um but this video performed
32:57pretty well. 531k.
33:00Um there's also like a neuroscientist
33:02perspective that I also want to have. So
33:05there's like certain things that you can
33:07do within the points when you're talking
33:08about the payoff is you can be like,
33:10"Hey, this is a neuroscientist
33:12perspective on how to escape the rat
33:13race." And then that could be a
33:14different angle for the points that you
33:16talk about. So I want to take a couple
33:18other points here, right? how I escaped
33:20the rat race at 24. Uh, this is more of
33:23a personal angle. I mean, this one is
33:25pretty recent a year ago, so I'm also
33:27going to take this. I mean, why not and
33:30see what happens. Alan Watts, 146k
33:33views. Nothing too crazy. Um, let's see
33:36here. How to escape wage slavery. So,
33:39there's also this uh this one also did
33:42pretty well, right? Carlton Dennis. So,
33:44let me just put this over here. Okay. So
33:47maybe these are like the main ones that
33:49we want to look at. And then what I want
33:51to do from this is I want to determine a
33:54couple things. I want to determine what
33:56is like a good video length, right? And
33:57I also want to determine what points I
34:00can mention that will help me stand out,
34:04right? And of course, if I were to write
34:07for Iman, I would have access to him and
34:09I would be able to ask his team or like
34:11ask himself, okay, what are the specific
34:12points that you want to talk about?
34:14Right? And then uh from there I will be
34:16able to package it in terms of what I
34:18see is working or like kind of like the
34:21pros um within all of these other video
34:23ideas. But I don't have access to him.
34:25So let's just come up with a couple
34:27points that you know we think could be
34:29could be pretty interesting, right? Just
34:31just based on watching these. So,
34:34um, a great way to like, you know, like
34:37I ideally you have the time to like sit
34:39down and watch all of these videos, but
34:41sometimes you just don't have like let
34:44me just take this how to skip the rat
34:46race. But, um, if you're like me and
34:48you're making a video right now and
34:49you're doing a live walkthrough,
34:50sometimes you just don't have the time
34:51to watch through all of these videos.
34:52So, what you can do is you can go here.
34:54You can just take the transcript and
34:56then you can um, and then you can ask
34:59claw to summarize what the main points
35:00are. So I'm just going to take this. I'm
35:03going to copy transcript. I'm going to
35:04go here. I'm going to go to claude. And
35:06then here summarize the main points. So
35:09here it can very easily like give you
35:11like what the main strategies are. And
35:14then from here you can also pick right
35:16what are the most insightful where kind
35:18of there are overlaps from certain
35:20points and also which are most on brand
35:23for Iman right based on like his goals
35:25for the video. Right? So realize you're
35:27not depend on anyone. Find your flow
35:28state for your free time first, then
35:31work, right? Diversify your identity.
35:33Set boundaries and don't people, please.
35:34Okay, that's fine. And I'm just going to
35:35do this for the rest of these videos.
35:41Okay, let's talk about hooks, which I
35:44think is probably one of the most
35:46important parts in a script cuz the
35:48first 30 seconds really determines the
35:51performance of the video, right?
35:53Determines whether people will continue
35:54watching. So hundreds of YouTube script
35:56writers send me their scripts asking me
35:58to review them every single month. So we
36:00have Discord, Red Hook reviews, blah
36:01blah blah. Lots of people ask me to
36:03review the hooks. And there's one common
36:04problem that I see in their scripts.
36:07It's that their hooks suck. Everybody
36:09always asks me to review the hooks.
36:10That's what we spend the most amount of
36:12time reviewing. So let's talk about
36:13everything you need to learn about
36:14hooks. what they are, why you need them,
36:17elements of an effective hook, common
36:19mistakes I see most script writers make,
36:21how to fix those mistakes, and write
36:23better open loops, right? 10 types of
36:25hooks, and a breakdown of my best
36:27personal hooks. Let's get into
36:29everything that's going to be full
36:30guide. Uh, pretty much everything that I
36:32know about hooks. So, what are hooks and
36:33why you need them? The hook is the very
36:35first line to reel the viewer in. You
36:36have less than 30 seconds before the
36:38viewer decides to watch the rest of the
36:40video or continue watching till the end.
36:42So for YouTube specifically, the first
36:4430 seconds is where the drop off is the
36:45most, right? Average attention span
36:47shrunk from 12 seconds in the year 2000
36:50to just 8 seconds a day, which is less
36:52than a literal goldfish. It's pretty bad
36:54stuff going on. So the drop of the hook
36:55is to do two things, right? Validate the
36:57click on the video and create intrigue
36:59so that they want to watch the rest of
37:01the video. And if you nail the hook,
37:03your retention in the first 30 seconds
37:04will be upwards of 40 to 50%. Right?
37:07Average view view duration gets higher.
37:09Obviously, retention in the first 30
37:11seconds kind of varies across niches.
37:12So, let's talk about what makes a good
37:14hook because strong hooks equals more
37:16retention equals higher retention and
37:18higher average view duration. So, the
37:20goal of the hook is to do one thing,
37:21right? It's to reel the view in to watch
37:23the rest of the video. And in order to
37:25do that, the hook needs the following
37:26elements. It needs to be clear. It needs
37:28to avoid any jargon. And it needs to
37:30engage the viewer directly. So, be
37:32clear. For example, of a clear hook is
37:34in this video, we're going to talk about
37:35digital products, right? It's very
37:36clear. It tells you exactly what you're
37:38going to talk about. So needs to be
37:39clear. Being clear is one of the pillars
37:41of effective writing in general,
37:43effective copyrightiting, effective
37:44script writing. So you need to be clear
37:46in your hook, especially if you want to
37:48reel the viewer in. Cannot be complex,
37:50cannot be filled with jargon. Example of
37:52an unclear hook is right, digital
37:53products can make you a lot of money.
37:54Like what does a lot of money mean,
37:56right? You don't want to be vague. And
37:58part of being clear is avoiding jargon,
38:00right? So example of no jargon is that
38:02you need thousands of sales to make a
38:04profit. It's just not true. your profit
38:05is going to rely on your AB testing
38:07scales, CTR and more. Lots of jargon
38:09that means like niche specific uh words,
38:12right? Kind of depends, right? If you
38:14are really going for niche specific
38:16audience, then yes, but for the most
38:18part, no one's really going to know what
38:20CTR is or AB testing skills. You want to
38:22keep it the hook as broad as possible so
38:25that as many people can watch it as
38:26possible and then you niche down from
38:28there. So, keep it simple. And then you
38:29want to engage directly, right? So,
38:31example of engaging directly is that you
38:33need to get good at ads. If you want to
38:35if you want to see your business
38:36succeed, so tell the viewer directly,
38:38right? Or just saying people need to get
38:40good at ads. So that means addressing
38:42the viewer directly rather than beating
38:45around the bush and you know kind of
38:46going in circles. You don't want to do
38:47that. So once again, right, you want to
38:49avoid jargon. You want to avoid
38:50overexplaining. So that's like selling
38:52the viewer too hard. And you want to
38:53avoid excessive credentials, right? It
38:55means credentials are not necessary.
38:57It's just like telling the viewer um too
38:59many things, right? So it's elements of
39:01an effective hook. And literally, I've
39:02seen hundreds of script writers repeat
39:04these mistakes over and over again. If
39:07you've watched my other videos, I would
39:08have kind of explained this a little bit
39:09more high level, but we're going to go
39:11into the specifics here. So, example
39:13number one, let's see if you guys can
39:15find out what's wrong with this hook.
39:16So, I'm just going to read it out loud.
39:17The only thing separating you from
39:19success as a coach is a killer strategy.
39:21I'm about to teach you one that can
39:24optimize your client acquisition funnel,
39:25scale your MR to $100,000 in 30 days.
39:28And after X years helping coaches
39:29convert more prospects and improve the
39:31LTV metrics, I've seen hundreds of
39:33mistakes being repeated over and over
39:35again. Poor ROAS, inefficient pipelines,
39:38and churned clients that kill
39:39scalability, right? And so in this
39:40video, I've decided to share the
39:42simplest strategy that I and countless
39:43other coaches have tried and tested, and
39:46you can use it to hit 100K in MR in only
39:4830 days. So what's wrong with this hook?
39:50What which one of the big mistakes is
39:52this? Right? If you don't already know,
39:54big mistake in this is that there's just
39:56excessive jargon, right? Client
39:57acquisition funnel, scale your MR, LTV
40:00metrics, proess, inefficient pipelines,
40:01insurance clients. If we're using all of
40:03these big jargon, if there are, you
40:05know, there will be people who can enjoy
40:07your content that you're immediately
40:09alienating. So, you want to keep the
40:11jargon to a minimum. And then later in
40:13the video, if you want to introduce a
40:14jargon, explain what it is, and then you
40:17can talk about it. So, let's fix those
40:18issues. Now, we're going to simplify it,
40:20right? The only thing separating you
40:21from success as a coach is a killer
40:23strategy. I'm about to teach you one
40:24that can make you 100k in 30 days. After
40:27X years helping coaches close more
40:29clients, I've seen hundreds of mistakes
40:30being repeated over and over again. Bad
40:32offers, sales funnels that go nowhere,
40:34and clients that leave after a month.
40:35You see, it's a lot simpler right now.
40:37It's still a little bit of jargon,
40:38right? Offer sales funnels, but more
40:40people know what it is, right? Um, and
40:42it's more easily palatable and enjoyable
40:45by a broader audience. Yeah, look at the
40:47difference. Okay, let's look at number
40:48two. What's the second mistake? Right. I
40:50made 7,400 Baba videos to crack going
40:52viral. I spent countless hours
40:54researching, testing, editing, and
40:55analyzing trends, hashtag, engagement
40:57metrics just to figure out what works.
40:59Super long sentence. If you follow these
41:01tips, you could go from having nobody
41:02watching your content to having
41:03thousands and millions of views and
41:05followers. Once you understand how to
41:06create high-quality short form content,
41:08you'll be able to build a dedicated
41:10audience who will be throwing likes,
41:11shares, and comments under every video
41:13that you post. Even just reading this,
41:15it feels off, right? So, like, what is
41:17off about this? Let's see if you can
41:18figure out what's wrong. That once
41:19again, it's overexlaining. It's selling
41:21the view the video too hard. So, it's
41:23giving the viewer information that they
41:25don't need in order to continue
41:27watching. Really, in writing, the first
41:30line is to get you to the second line.
41:32Second line is to get you to the third
41:33line. Third line is to get you to the
41:34fourth line. Same thing in a YouTube
41:35video, right? Um title and thumbnail is
41:38going to get you to click. First
41:39sentence is of the video is to get you
41:41to watch to the second sentence. So,
41:43first 5 seconds gets you to watch the
41:44first 30 seconds. First 30 seconds get
41:46you gets you to watch point one. Point
41:48one gets you to watch point two. Point
41:49two gets you to watch point three. It's
41:50pretty much this sequence that you want
41:52to follow when you are writing a video.
41:55And if the first sentence doesn't get
41:56you to the second sentence, then the
41:58first sentence can be cut, right? Or the
42:00first sentence has to be modified. So
42:02that's really what I want to think
42:03about. So let's see how this is
42:04simplified. So I made 7,400 barber
42:07videos to crack going viral. And if you
42:09follow these tips, you could go from
42:10having nobody watching your content to
42:12having thousands and millions of views
42:14and followers. You've already heard all
42:15the common tips like using a good amount
42:17of hashtags, writing a great hook,
42:19posting consistently, but you haven't
42:21heard about the three golden pillars
42:22every viral video is built upon. And if
42:24you take advantage of these pillars, I
42:26guarantee you'll see an improvement in
42:28your own videos. So, it's a lot simpler.
42:30It's less mouthful and it's a lot
42:33clearer, right? The outcome that the
42:34viewer gets is a lot clearer. You
42:36getting to make sense? Can you see kind
42:37of the difference? If this seems
42:39laughable, really a lot of your videos
42:41have the exact same problems, right? You
42:43use you overexlain in the hook when
42:45really the hook is just to get the
42:47viewer to watch the rest of the video.
42:48Okay, let's look at option number three.
42:50Example number three, Alexozi, one of
42:52the most successful entrepreneurs of all
42:54time with a hund00 million portfolio and
42:56countless accolades to his name, uses
42:58code outreach to generate millions of
43:00leads across his companies without
43:02lifting a finger. If you haven't heard
43:04of him, Hermosi is the founder of Gym
43:05Launch, which revolutionized the fitness
43:07industry, and he's also the author of
43:10several bestselling videos on business
43:11and scaling. He's featured on countless
43:13podcast and is highly regarded in the
43:15entrepreneurial world as a master of
43:17sales and marketing strategies. And
43:18today, I'm going to review his full code
43:21email strategy, the very strategy that
43:22saved Jim Launch from bankruptcy when he
43:25was at the brink of losing it all. So,
43:27what's wrong with this hook? Right,
43:28three mistakes. There's one more left.
43:30It's too many credentials, right? You
43:32can see here there's a whole paragraph
43:33of his credentials. Really, with
43:35credentials, we just need one line so
43:37that I know, okay, this guy knows what
43:39he's talking about and it's related to
43:41the video, right? You don't just want to
43:43give random credentials, right? It's
43:44kind of odd when someone comes up to you
43:46on the street and they just give you the
43:48most random credentials. It's like who
43:50asked, but the who asked, you can kind
43:52of answer it if it's related to the
43:54video itself. So, you want to make sure
43:57that the credentials is related to the
43:59video. And in this case, it's kind of
44:01adjacently related, but it's not clear
44:03how it's fully fully fully related. So,
44:06just want to modify this. So, if you
44:08just simplified it, Horoszi uses code
44:10outreach to generate millions of leads
44:11across his portfolio companies without
44:13lifting a finger. And today, I'm going
44:15to to be revealing Alexi's full coding
44:18strategy. This is the exact strategy
44:20that saved his company, Gym Launch,
44:21during a time when it seemed like it it
44:23was about to go bankrupt. So, how does
44:25Alex Moszi do it? I've spent the past
44:27week breaking down his strategy so you
44:30don't have to. I'll boil it down to four
44:32key steps and make his co- email
44:33strategy effective. So just simplify,
44:36right? Less credentials. See the
44:38difference? So once again, to avoid
44:39these mistakes, right? You want to
44:41replace jargon, cut the fluff, trim the
44:43credentials, right? Use clear everyday
44:44language, right? Instead of prospects,
44:46say customers, right? Deliver value
44:48first. Don't oversell and let the
44:50intrigue do the work. And only include
44:52what's necessary to build trust. A lot
44:55of writing a great hook is avoiding the
44:57mistakes, right? So like the way that I
44:59think about, you know, writing great
45:01scripts or really being great at
45:03anything, it's like if you want to get
45:05rich, it's just avoid the dumb
45:06decisions, right? That's I think that's
45:08one of Charlie Mer's quotes. So really,
45:10you just want to avoid the mistakes and
45:13generally you'll do pretty well in your
45:15scripts because so many scripts out
45:17there have all of these mistakes. So
45:19really if you just follow these
45:20principles, avoid these mistakes, your
45:22hooks will be a ton better. You could
45:24literally edit your hooks based on
45:26these. So a few extra tips, right? We
45:28need to be conscious about the kind of
45:29viewer that will click on the video and
45:30how we can use language to appeal to
45:32them. So this will also vary based on
45:34the type of offer that we're running and
45:36you know kind of video title that we're
45:37running. So for example, if we're making
45:39a video about Google ads, we advertise a
45:41course for advertisers with over 10 plus
45:43years of experience. The hook will have
45:44a more sophisticated language, right?
45:46will be a little bit more complex. Maybe
45:48you can add a little bit more jargon
45:50because it's meant for advertisers with
45:5210 years of experience. So, they've been
45:54doing it for 10 years. That's very
45:56specific. But if you're making a video
45:57about starting an online business, more
46:00targeted towards beginners, hook will
46:01have simpler language because your hook
46:03needs to align with your viewers title
46:05and thumbnail. So once again, title and
46:07thumbnail will attract a certain type of
46:09viewer and then the hook will appeal to
46:12this viewer, right? Right? So the first
46:145 seconds is to make it clear in the
46:16viewer's mind that they didn't get click
46:18baited and show you can actually meet
46:20the audience's expectations. So 10
46:22different types of hooks, right? Number
46:23one, it's a question hook. Number two,
46:25it's a shocking statement. Number three
46:27is the storytelling hook. Number four is
46:28the preview hook. Number five, it's the
46:30personal connection. Number six is is
46:33the statistic or fact hook. Number seven
46:35is the challenge hook. Number eight is
46:38the quotation hook. Number nine is the
46:39metaphor hook. Number 10, it's the proof
46:41hook. Right? Just going to go back, take
46:43a screenshot of this, save this. Right,
46:45these are the 10 different types of
46:47hooks that I use in every video. And um
46:49yeah, if you just want these hook
46:52templates, um just click the link in the
46:53description. I'll send it right to your
46:55inbox. I'll have it within the workbook
46:57just so you can have access to all of
46:59this and you can write a banger hook on
47:00your own. Okay, so in terms of which one
47:02you should use, right, you have to
47:03understand that each hook has its own
47:05place depending on the context of the
47:07video. So, if you're struggling to
47:08figure out which hook to pick, choose
47:11the one that goes straight to the point,
47:12right? Because really, the simpler the
47:14hook, the more effective it is, right?
47:16Most people don't really talk about it,
47:17but the simpler the hook, the more
47:18effective it is. So, now that you know
47:20about all the hooks you can use, how do
47:22you actually write a good hook? So,
47:24let's talk about the four things a
47:25strong hook does. So, number one, it
47:27should confirm your viewers
47:28expectations. Number two, it should
47:30introduce curiosity. So, it should tease
47:32a story, solution, oral result. So,
47:34number three is set the stakes. So it's
47:35highlight why the viewers need to watch
47:37or make it very clear what the viewer
47:39will learn from the video. So that's
47:41setting expectations. And number four is
47:43to establish uniqueness. So it's to show
47:45why your content stands out. So for
47:47example, in this video, right, Alex
47:48Moy's $100 million code email strategy.
47:50This video it says he had 32K views.
47:51That's a that's an old screenshot. Right
47:53now it's I think it's about 300k views
47:55um in the tiny code email niche. So when
47:58I look at the title, right, every time
48:00when I script a video, I I do this. I
48:02need to have the title before I write
48:03the script because once again title
48:06thumbnail sets expectations for the
48:07video and then um the hook will follow
48:11up from the title and thumbnail. So
48:12whenever I have a title the title will
48:14raise certain questions in the viewer's
48:15mind and I just want to outline these
48:17questions and I just want to answer
48:18them. That's literally it right? So it's
48:21how did Alex's code mill strategy make
48:22him $100 million? Right? This is code
48:24email strategy effective. Is it easy to
48:26implement this strategy? Can I use it to
48:27make money for my business? That's
48:28immediately what I think of when I see
48:31the title, right? Alex Mosy's $100
48:32million code strategy. And then all I
48:34have to do is answer them, right? Answer
48:36all these questions that pop up in the
48:37viewer's mind. It's like handling
48:39handling objections before a sales call.
48:41Exact same thing. And if you can handle
48:42all of them before the sales call, the
48:44more likely they are to buy, right?
48:45Assuming you have a sales call, right?
48:47Um within your sales process or whether
48:49it's like um just leading them to a
48:51landing page, pretty much just need to
48:52answer all of these objections. In this
48:54case, we're selling them on watching the
48:55rest of the video. So, we get this hook,
48:57right? Humosi uses code outreach to
48:59generate zillions of leads across his
49:01portfolio companies without lifting a
49:03finger. And I read this before, so I'm
49:04not going to read it again. So, if you
49:06read this, right, and you can pause and
49:08read this, right? This hook answers all
49:10of the viewers questions that they have
49:11in mind, right? The first line says,
49:13"Alex uses code to generate zillions of
49:15leads." So, it answers, "How did Alex's
49:17coding email strategy make him $100
49:18million?" This one, is his coding email
49:19strategy effective? I said that it's
49:21effective number one, right? I said,
49:22"I'll boil it down into four key steps
49:24so it's easy to follow." I said, "Okay,
49:25this is exact strategy." So once again,
49:26it answers, "Is this coding mill
49:28strategy effective? And is it easy to
49:29implement?" Right? Once again, I
49:30answered it. I'll boil it down to four
49:32key steps. So there are certain
49:33sentences that are like dual purpose
49:35that answers multiple questions in the
49:36viewer's mind and could I use it to make
49:37money for for my business, right? So
49:40it's like, oh, I spent the last week
49:42breaking down the strategy so you don't
49:43have to. Just like that. That's how you
49:45write a hook. Nothing nothing super
49:46complicated. Just answer the objections
49:48within the title. So you know how to
49:50write banger hooks. Let's go. So how do
49:51you actually write a good hook? I'm
49:53going to go through some hooks for the
49:54most common types of YouTube videos,
49:56right? Educational and documentary. And
49:58let's start with educational videos. I'm
50:00just going to go over a couple examples
50:01kind of the logic and the thought
50:03process behind each line. Really, the
50:06hook is where you need to be the most
50:07particular about every single sentence
50:09because every sentence needs to have a
50:11purpose in the hook. If it doesn't have
50:13a purpose, if it doesn't add to, you
50:15know, getting the viewer across the line
50:17to watching the rest of the video, then
50:19you can probably cut it. So, this one
50:20one of my bigger videos, right? How Iman
50:22Gajgaji made $40 million from one
50:24YouTube video. First line based on the
50:26title, you can see listen up because
50:28Iman Gaji made $40 million from one
50:30YouTube video. Once again, just repeat
50:32the title, right? That's immediately
50:34validating the click. Nothing super
50:36complicated. And it works cuz it
50:37confirms the click and use it to buy his
50:39private jet. So once again, it builds
50:41intrigue, it builds stakes. Also, kind
50:43of during the time when um my video was
50:46posted, I bought a private jet, which is
50:48totally ridiculous by the way. So, um,
50:51so that also kind of adds to, uh, the
50:53intrigue there, right? It raises the
50:55stakes. Private Jet makes the viewer
50:57wonder if they could be that that
50:58successful, too. And it's also, um, kind
51:00of like a like a commentary or kind of
51:03like a trending topic uh, that I that I
51:05leveraged within the hook. And then the
51:07sixth line, and because I wanted the
51:09private jet 2, I spent three weeks
51:11slaving away at my computer to figure
51:13out how he did it. So, there's also like
51:15credentials here. Okay. I spent all this
51:16time learning about it. Um, it's also
51:19kind of joke. Oh, because I want to
51:20private jet, too. So, there's more of a
51:22personal connection there, right?
51:23Similar to the audience, bridging me,
51:24bridging the gap between them and mod.
51:26So, all you have to do is watch this
51:28video. So, I was like, hey, I spent
51:29three weeks studying it. So, all you
51:30have to do is watch this video. So, it
51:32teases a shortcut, right? So, it's like,
51:34hey, just watch this video. You'll get
51:35all of my expertise from the past 3
51:37weeks. That's the function of this line.
51:38This line promises an irresistible value
51:40exchange. The viewer saves time and
51:42effort by watching the video instead of
51:44doing the hard work themselves. And then
51:45I also have this video, right, which is
51:47my full YouTube script writing course. I
51:49kind of want to break down this hook um
51:51because I think I did a little bit
51:52something a little bit more interesting
51:54here. So, this is uh like my most viewed
51:56video on my channel. So, number one is
51:58to relate vulnerability. So, the first
52:01line that I use is, "Hey, I don't know a
52:03whole lot about YouTube. I'm not that
52:05good at coming up with ideas. My
52:06thumbnails are okay, right? It's like,
52:08hey, admit my weaknesses, right?"
52:09Because most people who like kind of
52:11like start a course like, "Oh, I kind of
52:12know everything." But I'm like, "Hey, I
52:13don't know a whole lot about everything.
52:15I'm not that good at ideas. Not good at
52:16thumbnails." Right? So, I I admit my
52:19weaknesses, right? And I'm like, "Hey,
52:20but if there's one thing that I'm good
52:22at, it's how to write a great YouTube
52:23script." It's cuz like I'm a YouTube
52:25script writer. So, it's like uh kind of
52:27the thought process with this is like,
52:29"Hey, if you talk to a chef, you're not
52:31going to ask a chef how to like fix your
52:33fridge, right? Chef probably doesn't
52:34know how to fix the fridge, but you
52:35probably know how to cook a good steak,
52:37right?" So, it's kind of the same idea.
52:39Hey, I'm not that good at all these
52:40other things, but actually pretty good
52:42at this, right? So yeah, I I quickly
52:45establish um credibility, right? Go from
52:48vulnerability to authority, right?
52:50Establish myself as an expert. And
52:52really that's the first sentence. So
52:53it's like, hey, like I want to mention
52:54script writing within the very first
52:56line to immediately validate the click.
52:58And then I have more credibility here,
52:59right? In the past 9 months, I've
53:00written YouTube scripts 40 plus
53:02educational channels and help them gain
53:04millions of views and generate millions
53:06of dollars in revenue. Right?
53:07Quantifiable results, builds trust, give
53:09the viewer a reason to keep watching.
53:10books of channels like Instantly Ei,
53:12High Fury, Dave Forgetty, uh, and other
53:15channels with millions of subscribers,
53:16right? Credibility, again, clear and
53:18aspirational payoff, right? You have
53:20everything that you need to write a
53:21script from start to finish in half the
53:23time and have your video perform better.
53:25Yep. Once again, a specific promise for
53:27what the audience will gain by watching
53:28the video and gives the viewers a strong
53:30reason to stick around. So, once again,
53:32there's that, right? And then this is
53:33another of my video, how Alex Mosie
53:35makes 100 million a year from YouTube.
53:37So, first line, right? Validate the
53:39click. once we want to validate the
53:41click, right? Alex Moszi has become one
53:42of the biggest creators in the business
53:44niche on YouTube, going from zero to 2
53:46million subscribers in just four years.
53:48So, credible figure why you should
53:49listen to this guy, but what is it that
53:51makes his videos go viral over and over
53:53again? So, here we want to create an
53:55open loop, create a question in the
53:56viewer's mind, right? So, this line
53:58builds curiosity. It's like, hey,
54:00rhetorical question, right? Physicians
54:01ask someone who has done the research. I
54:03spent the past 6 months watching all of
54:04Alex's content, long form and short
54:06form, to figure out what he's doing
54:08differently. So authority true effort,
54:10right? So this is called uh input bias,
54:12right? Where I've put in a large amount
54:13of time and in exchange, you just have
54:15to watch the short video to really
54:16understand it. So we emphasize the
54:18effort and time we spent on research.
54:21Most viewers wouldn't have time to do
54:22this. So I position myself as an expert
54:24with that very first line. If you just
54:26want to learn all of Hormosi's things,
54:28you just have to watch this video. Once
54:30again, input bias like this also a great
54:32way of establishing credibility. If the
54:35specific topic you haven't generated
54:37insane outsized results for, right? You
54:39if you actually spend the time like
54:41research, you can say it. And the big
54:43payoff is that it turns out he cracked
54:45the YouTube algorithm. So it's like this
54:46is more of like a benefit to the viewer.
54:48Okay, so if you crack the YouTube
54:49algorithm, if you watch this, you can
54:50also learn how to do that. So this means
54:52that our video includes Alex's secret
54:54that can transform the viewers approach
54:56to YouTube. There you go. Okay, one more
54:58video, right? This is another my video,
54:59how to make a killer YouTube video for
55:01the 2024 algorith. So, this is the very
55:03first video that I published and this
55:05video got like 20k views um within the
55:08first I think like 10 days or like 2
55:09weeks. Um and it's what helped um take
55:12my channel off, right? Helped it gain
55:14its first 1,000 subscribers and uh it
55:17might be the first video that you ever
55:18watched with me. So, really the very
55:20first line, right, one killer YouTube
55:21video could completely change your life.
55:23Yes, this is aspirational opening, but
55:25it also validates the click, right? The
55:27title says make a killer YouTube video
55:29and here immediately I want to say hey
55:30killer YouTube video I say I say it in
55:33the first line and completely change
55:34your life is also a benefit right taps
55:37into what the audience wants broad
55:38enough to appeal to anyone interested in
55:40growing on YouTube right so super broad
55:42hook it can give you the momentum to go
55:44from zero to 100k subscribers in
55:46record-breaking time just like many
55:47other favorite creators right and once
55:50again there relatable examples yes uh
55:53but it's also the benefit right if you
55:54make a killer YouTube video and the
55:56logic follows, right? I say it
55:57completely change your life. The next
55:59line needs to explain, okay, why can it
56:01change your life? Cuz it can take you
56:03from zero to 100k subscribers. Makes the
56:05idea of one viral video feel more
56:06achievable. And once again, I've spent
56:08the past 5 months researching the
56:10biggest creators on this platform.
56:11Credibility again. And in this video,
56:12I'm going to reveal is reveal spelled
56:15wrongly. How to make a YouTube video
56:17that will blow up your channel. And it
56:18all comes down to five simple steps,
56:20right? That's setting clear expectations
56:22for what the viewer will get, right? So,
56:24it's having a clear value proposition.
56:25And yeah, those are my best hooks kind
56:28of like broken down and pretty much
56:30that's everything that you need to know
56:32about hooks and also kind of showed you,
56:34you know, mistakes that people make in
56:35their hooks. And yeah, that's pretty
56:37much everything that you need to know
56:38about writing hooks. And once again,
56:40remember the common hook mistakes you
56:41can make, right? The jargon, the fluff,
56:43the credentials, and let's break down a
56:45couple other elements to write a good
56:47hook, right? It's the confirming
56:49expectations, it's introducing
56:50curiosity, it's setting stakes, it's
56:52establishing uniqueness, right? We need
56:54these four components in every good
56:56hook. So what's next? Start practicing.
57:00Write as write as much as you can. Study
57:02what works and yeah eventually you'll be
57:05able to write great hooks. So also like
57:06a great way of writing hooks. So once
57:08again when I explained in the research
57:09module it's modeling hooks that have
57:12worked right when you start modeling
57:15what's working eventually you'll get a
57:17good sense and you have a good feeling
57:19for really what's performing really
57:22well. So, right now, let's switch
57:24screens. Let's transition to showing you
57:27how I write hooks and yeah, so I can
57:31kind of explain my thought process a
57:32little bit live and you can take a thing
57:34or two away from that. Let's go. So,
57:36I've taken some of these scripts and
57:37some of these titles from members within
57:39the YouTube script writing academy. They
57:42just send these in for review and um I
57:44review them. you know, some of these
57:46I've already I've already kind of like
57:47looked at a little bit, but I want to
57:49rewrite these hooks from scratch so you
57:51can kind of see um the you know, the
57:54main different ways that I think about
57:55it. So, here he's outlined it a little
57:57bit, right? Goals video is about 10
57:59minutes, 2,000 words, right? Learn how
58:01to get clients with quality code
58:02outreach, right? Hook, pre-qualified,
58:04the top five methods, school, LinkedIn,
58:06Instagram, Twitter, Discord, right? FE
58:08free value outreach. Good. Okay. How to
58:11land your first copyrightiting client.
58:12So instantly right when I think about
58:15this right the questions from this okay
58:18how do I do it
58:20what frameworks do you have
58:25um
58:27who are you why should I listen to you
58:34um what else how much will my first
58:37client pay me
58:41right so these They're just like
58:42immediate questions that that come to
58:44mind. So let's see. So really with the
58:47first line, right, the framework that we
58:48want to use is like immediately validate
58:50the click, right? Create curiosity
58:54and then um we want to establish
58:56credibility too and then set the stakes,
59:00right? Establish credibility or
59:01establish uniqueness, right? That I
59:03discussed in the framework. And also
59:05like set the stakes and sometimes this
59:07can be jumbled up a little bit, but
59:08let's just see. Okay, let let's
59:09immediately validate the click,
59:12right? So, this is like a simple how-to.
59:14So,
59:16in this video,
59:20I'm going to reveal to you, I'm going to
59:23reveal how to land your first
59:26copyrightiting client even if you have
59:30no experience. This is the exact
59:34framework that I've used to go from
59:38being a broke college student
59:42to landing my very my first client and
59:46now scaling up to making my first 50k a
59:51month.
59:54All true copywriting, right? So, this is
59:57kind of like credibility a little bit
59:58but also like curiosity. Um, but then
1:00:01you can also be like, "Oh, I've tested
1:00:04um all of the all of the
1:00:09I've tested every client acquisition
1:00:11method
1:00:15under the sun,
1:00:17including
1:00:20um Instagram DMs,
1:00:24code email,
1:00:27um creating content,
1:00:29and What I'm about to show you
1:00:33is by far the most effective method.
1:00:38You can see here, establish credibility,
1:00:40right? True timing. I tested all of
1:00:41these.
1:00:46My promise to you is that if you watch
1:00:51till the end,
1:00:53you
1:00:55and you actually implement this
1:00:59information
1:01:02for the next seven days.
1:01:07Yo, guaranteed
1:01:10land a client, right? Of course, we need
1:01:13to be uh careful about the claims that
1:01:15we make, right? Um but also like
1:01:18depending on the actual content that you
1:01:20talk about within the video, this could
1:01:23actually be okay to say, right? If you
1:01:24give like a specific protocol to follow
1:01:26or if you're like, "Hey, like we have
1:01:28like an accountability group. You like
1:01:29click the link in the description." Now,
1:01:31these are certain claims that you can
1:01:32make. Um obviously, I need a little bit
1:01:34more context on the actual content of
1:01:35the video, but this is just me writing
1:01:37the hook based off seeing the title,
1:01:40right? Some of these are like just like
1:01:41made up. I I I don't know the actual
1:01:42client, but but um you can see like here
1:01:44you're pretty much using the framework
1:01:46and you have a whole hook based on that
1:01:48written in I don't know maybe that took
1:01:50like 2 minutes. I I I don't even know.
1:01:52So previously we were looking at how to
1:01:54escape the rat race. Now let's have a
1:01:56look at how to write a hook. So once
1:01:58again one of the things that you want to
1:02:00look at when you're writing your hook,
1:02:02right? One of the things that I'm pretty
1:02:04good at is just like spawning hooks out
1:02:05of thin air. kind of like looking at the
1:02:07frameworks, but that's because I've also
1:02:09written so many hooks. I know what's
1:02:12working and I kind of have like a
1:02:14database in the back of my mind. So,
1:02:16what I would do if I were writing hooks
1:02:18and I wasn't super familiar once again,
1:02:21I would look at my hook swipe file,
1:02:22right? So, if if there's like any hooks
1:02:24that are like really good, you know,
1:02:26that you really um that you've watched
1:02:29the videos and you're like, "Hey, that
1:02:30hook is really good." Keep in a swipe
1:02:32file, right? It's basically a database
1:02:33of all of your favorite hooks. and then
1:02:36um you can just write based off of that.
1:02:38Uh so that's number one thing that I
1:02:40would do. Number two, I would also look
1:02:42at competitors um within the niche,
1:02:44right? That's part of the research. Look
1:02:46at what hooks that they are using. So
1:02:48maybe we can watch this video for a
1:02:50little bit and we can see
1:02:51business find me and many other skilled
1:02:53creators on Fiverr or you for years I
1:02:56felt trapped on a relentless treadmill
1:02:58stuck in the grind working for someone
1:03:00else and allowing my job to define my
1:03:02entire identity. I have become con Okay,
1:03:05so she says uh for years I was stuck in
1:03:09the rat race and we can also kind of
1:03:11have a look at the transcript here. We
1:03:13don't have to make our lives super
1:03:14difficult, right? For years I felt
1:03:15trapped on a runless treadmill, stuck in
1:03:18the grind working for someone else and
1:03:19allowing my job to define my entire
1:03:21identity convinced that the only path to
1:03:22freedom was to quit the 9-5 rat race.
1:03:24But after working well after spending so
1:03:27long working for an organization and now
1:03:29also having seen the other side and
1:03:31experienced what it's like to work for
1:03:32yourself, I've now realized the real
1:03:33issue wasn't my job. It was me. So in
1:03:35this video, I wanted to share some of
1:03:36the hidden secrets that I've learned
1:03:38that can help you break free. So here,
1:03:39if we break it down into its base parts,
1:03:41right? Instead of like copying it word
1:03:42forward and like modifying word forward,
1:03:44which is definitely not what you want to
1:03:46do, you can have a look at this. Okay,
1:03:47for years I felt trapped in a relentless
1:03:49treadmill. So she immediately validates
1:03:51the click, which is great. And she also
1:03:52starts with a personal story, right? So,
1:03:54and then uh pretty much what you want to
1:03:56do is you want to do this for all the
1:03:58other videos and kind of see if there's
1:04:00anything um just anything interesting
1:04:02that they did in their hook. So, like
1:04:03let's maybe look at one more. So, this
1:04:05like the Dan Co video, escape wage
1:04:07slavery. It's not the exact same thing,
1:04:08but it's close enough. So, let's see
1:04:10what he did in this hook. If you clicked
1:04:12on this video without getting offended
1:04:13by the title, then great job. If you're
1:04:15offended by the title, then you probably
1:04:16won't get anything from this video.
1:04:18You're not super helpful, right? Cuz he
1:04:20has slavery in the title, so we can't
1:04:21really um emulate that. Let's just think
1:04:24how how we would ride this on our own.
1:04:25So how to skip the rad race.
1:04:28So we want to immediately
1:04:30validate the click.
1:04:33Let me just make this a little bit
1:04:34bigger. So whenever I write a script, I
1:04:37always want to have this as the headline
1:04:39at the top. So this will always remind
1:04:42me on the actual title of the video. So
1:04:46once again, let me double check what the
1:04:48actual title is and how to skip the rat
1:04:50race while cleaning your 95. So let's
1:04:52write the hook.
1:04:53Let's see what we come up with.
1:04:57So, we're doing all this live. I don't
1:04:58even know what we what we're going to
1:04:59come up with. Okay. So, once again, we
1:05:01want to immediately validate the click
1:05:02of the title and then uh we want to
1:05:05create curiosity
1:05:08or create an open loop. We want to
1:05:10establish credibility
1:05:12and then um set uh set set the set
1:05:16expectations, right?
1:05:19Or what the payoffs is or set the
1:05:21stakes, right? There's a couple
1:05:23different ways people have phrased it,
1:05:24but um yeah, so like let's see how to
1:05:27escape the rat race without quitting
1:05:29your 9 to5. So um what Misha did um was
1:05:33there's kind of like the story behind,
1:05:36you know, being trapped financially uh
1:05:38or like being trapped in a job feeling
1:05:40like she was on the treadmill.
1:05:42It's more of like a personal story.
1:05:46Uh another way that we can do it is that
1:05:47we can also like directly address the
1:05:50viewer. So, it's like, hey, I know what
1:05:52it's like.
1:05:54I know what it's like being stuck at a
1:05:56job that you hate, right? You feel like
1:05:58you're this. You feel like you're that.
1:06:01But let me tell you, but let me tell you
1:06:02something. Being a job doesn't have to
1:06:04be the end of the world, right? Um,
1:06:07that's also like one angle that we can
1:06:09the one angle that we can take. And but
1:06:10that's just the one that came off the
1:06:12top of my head.
1:06:15Um, so let's let's maybe lead with that.
1:06:19So like let's see what we can come up
1:06:20with that and then maybe if you want we
1:06:22can write a couple variations based on
1:06:24that. So I know what it's like
1:06:27being stuck at a 9 to5 job that um
1:06:34that you hate.
1:06:44Feels like you're stuck.
1:06:53You're stuck on a treadmill.
1:06:58It feels like you're stuck on a
1:06:59treadmill
1:07:03that you can't afford to step off.
1:07:08It feels like you're stuck on a
1:07:10treadmill that you can't afford to step
1:07:11off.
1:07:18And if you do, you get judged
1:07:22by your friends and family
1:07:28or even worse,
1:07:32you may lose
1:07:35may lose your house. That's not super
1:07:37strong. But and if you do, you get
1:07:39judged by your friends and family. And
1:07:41if you do, you get judged you by your
1:07:43friends and family.
1:07:48Okay, this this line isn't super strong.
1:07:49Feels like you're stuck on a treadmill
1:07:51that you can't afford to step off.
1:07:59And if you're watching this video,
1:08:06you're likely dying.
1:08:13to learn how to
1:08:16reach
1:08:18finan how to achieve financial freedom.
1:08:29I've personally started
1:08:37I personally started multiple
1:08:41businesses
1:08:45that I've grown to multi7 multi7 figures
1:08:50and some to the $100 million range.
1:08:58And along the way, I've helped countless
1:09:02of you
1:09:09escape
1:09:11the rat race, too.
1:09:21And along the way, I've helped
1:09:29Tens of thousands of people
1:09:33escape
1:09:38quit their 9 to5 the right way
1:09:43and yes
1:09:46it's not about quitting their 9 to5
1:09:54along the way I've helped Tens of
1:09:55thousands of people
1:09:57escape the rat race without taking on
1:10:03tons of risk by quitting their 9 to5.
1:10:10You can see here kind of established
1:10:12credibility, right? I've I've grown all
1:10:15these businesses, helped tens of
1:10:16thousands of people. I think that's
1:10:18good.
1:10:20In this video, I want I'm going to I'm
1:10:24going to walk you through. What am I
1:10:27going to walk you through?
1:10:40The four principles
1:10:43that once you understand
1:10:50that once you inter on once you un once
1:10:52you internalize
1:10:54and implement into your life daily
1:11:00will
1:11:02help you reach financial
1:11:06will help you finally
1:11:11achieve financial
1:11:14freedom. Now, this is a little bit long,
1:11:17right?
1:11:20I know what it's like being stuck at a 9
1:11:22to5 job you hate. It feels like you're
1:11:23stuck on a treadmill that you can't
1:11:24afford to step off
1:11:30and everyone.
1:11:39But it feels like
1:11:41if you want to escape the rat race,
1:11:49but it's but it feels like everyone is
1:11:52telling you
1:11:56that if you want to escape the rat race,
1:11:59you have to quit your 9 to5
1:12:03and take on
1:12:06large amounts of risk.
1:12:12That is simply not true. Right? So here
1:12:17I'm kind of like more getting getting
1:12:19closer to the title. Let me make this
1:12:21smaller so you guys can see this all in
1:12:22one page. Maybe that's helpful.
1:12:26I know what it's like being stuck in a 9
1:12:27toive job that you hate, right? It feels
1:12:29like you're stuck on a treadmill that
1:12:30you can't afford to step off, but it
1:12:32feels like feels like you're stuck on a
1:12:33treadmill that you can't afford to step
1:12:34off. But it feels like everyone is
1:12:36telling you that if you want to skip the
1:12:37rat race, you have to quit your 9 to5,
1:12:39take on large amounts of risk. That is
1:12:41simply not true. I've personally started
1:12:44multiple businesses. I've grown to
1:12:45multi-7 figures and some to the $100
1:12:48million range. And along the way, I've
1:12:50helped tens of thousands of people
1:12:52escape the rat race without taking on
1:12:55here. Here we repeat tons of risk. So I
1:12:56don't want to do that. So now I'm kind
1:12:58of in the stage of just refining it,
1:12:59right? And as you can see, I'm not just
1:13:01like quietly sitting here. This is
1:13:03actually what I do. I actually read out
1:13:05the script and you can see when I'm
1:13:07reading out the script, it's a lot more
1:13:09obvious what the mistakes are. So here I
1:13:11can say I say risk twice in the same
1:13:13sentence. Uh which isn't super great. So
1:13:15we really just want to edit and like
1:13:17refine this. I've helped tens of
1:13:19thousands of people escape the rat race.
1:13:20And yes, there is
1:13:23a right way to do it and a wrong way to
1:13:26do it.
1:13:28In this video, I'm going to walk you
1:13:29through the to four principles that once
1:13:31you internalize and implement in your
1:13:33life daily will help you finally achieve
1:13:36financial freedom. So, let's see. Again,
1:13:38I know what it's like being stuck at a 9
1:13:39to5 job you hate. Feels like you're
1:13:41stuck on a treadmill that you can't
1:13:42afford to step off. But it feels like
1:13:44everyone is telling you that if you want
1:13:46to escape the rat race.
1:13:49So, it's like here I say like I I know
1:13:50what it's like being stuck at a 9 to5
1:13:52job. It feels like you stuck a
1:13:53treadmill. You can't afford the staff
1:13:55off. It sucks. But if you want to escape
1:13:58the rat race, so here I'm just going to
1:13:59trim it a lot. If you want to escape the
1:14:01rat race,
1:14:03you don't have to quit your 9 to5.
1:14:06Contrary contrary to popular belief, you
1:14:10don't. You have to quit your 9 to5 and
1:14:12take on large amounts of risk. I've
1:14:13really started multiple businesses that
1:14:15that I've grown to multi-7 figures and
1:14:19some to the hundred million dollar
1:14:21range. And along the way, I've helped
1:14:22tens of thousands of people escape the
1:14:24rat race ways rat race the right way.
1:14:26And yes, there is a right way to do it
1:14:28and a wrong way to do it. All right. In
1:14:30this video, I'm going to walk you
1:14:31through the four principles that once
1:14:32you internalize and implement into your
1:14:34life daily
1:14:37and implemented into your daily life
1:14:39will help you finally achieve financial
1:14:40freedom. And here we have the
1:14:42transition. There you go. So, that's a
1:14:44hook. Kind of like spawned it out of
1:14:46thin air. Uh let me know what you guys
1:14:47think. Um, I I think I think this is
1:14:49like a pretty good base to start off,
1:14:51but um really when you're writing a
1:14:53hook, you want to spend a lot more time
1:14:54on it. You want to write a couple
1:14:55variations of it, right? But this is
1:14:57just like the first line that I came up
1:14:59with that came off the top of my head.
1:15:00And here you can kind of see like me
1:15:02refining it, me reading it, me um me
1:15:05editing it, and this is pretty much the
1:15:07attention of level uh attention to
1:15:09detail that you need and that it takes
1:15:12to write a great hook. So hopefully
1:15:14hopefully this was helpful. And yeah,
1:15:16now that we've written a great hook,
1:15:18next step is we want to learn how to
1:15:21write the payoff. So the actual meat and
1:15:24body of the content. So in the research
1:15:26stage, we talked about how to pick the
1:15:27payoffs and now we're going to talk
1:15:28about how to actually write the payoffs
1:15:30and bring it to life. So let's get into
1:15:32that.
1:15:37Okay, let's talk a little bit about
1:15:40payoffs. I think payoffs or like the
1:15:42points that you talk about within your
1:15:44script is one of the more interesting
1:15:46things that we look at when we're making
1:15:49YouTube videos because it's the actual
1:15:51bulk of your content. And I almost find
1:15:53it pretty interesting that, you know,
1:15:55everyone focuses on the hook. Everyone
1:15:57focuses on the call to action, really
1:15:58everything around making great content,
1:16:00but no one actually talks about how to
1:16:03create strong payoffs and how to create
1:16:05emotional payoffs, like payoffs that
1:16:07bring out emotion or payoffs that's
1:16:09actually valuable to the viewer. And
1:16:12that's exactly what I want to break down
1:16:14today. I think I've got some good sauce
1:16:16on this. So, sit down and uh take some
1:16:19notes. If you haven't already been
1:16:20taking notes, time to take some notes
1:16:22because we've gone over research, we've
1:16:24gone over hooks. Now, we're going to go
1:16:25over how to actually write the meat of
1:16:27the content and how I really think
1:16:30about, you know, do I review the payoff
1:16:32early? Do I review the payoff a little
1:16:34bit late? How do you set it all up?
1:16:37We'll talk about all of that. So, before
1:16:39we even go into explaining how to write
1:16:42a payoff, we first have to understand
1:16:44what are payoffs. So a payoff is the
1:16:47moment in a script when you reward the
1:16:49audience for sticking around. So think
1:16:51of a payoff as answering the question,
1:16:53why did I watch this? So the payoff
1:16:56could be, you know, in section one,
1:16:58right at the end when we give them the
1:17:00reward, that would be considered a
1:17:01payoff. Or when you watch the video from
1:17:03start to finish and there's like a
1:17:04satisfying end and there's like an
1:17:07emotional payoff. You feel good after
1:17:08watching it. That's the mega payoff.
1:17:11What I would consider the mega payoff of
1:17:12the video. So what why do payoffs
1:17:14matter? Because payoffs make your
1:17:16audience feel satisfied. So if you're
1:17:18watching a movie that sets up a big
1:17:20mystery that never explains it feels
1:17:22frustrating, right? Payoffs prevent that
1:17:24frustration and they make the audience
1:17:26feel that their time was well spent or
1:17:29you know in this case it would be like a
1:17:30dopamine hit, right? For example, in a
1:17:32murder mystery, the payoff is to find
1:17:34out who the killer is. And without
1:17:36answering who the killer is, the story
1:17:38feels incomplete. It feels like you're
1:17:40being cheated because there's no
1:17:42dopamine payoff. Payoffs can be
1:17:44emotional or informational, right? It
1:17:46can be either of the two. Doesn't really
1:17:48matter. And you have to make the
1:17:49audience feel that everything they've
1:17:51watched so far was building up to this
1:17:54moment. So what? Because that keeps them
1:17:55watching. And when your viewers watch,
1:17:58right, watch time goes up, retention
1:18:00goes up, and views and revenue go up,
1:18:02which is which is all good for you. In
1:18:04this guide, we're going to break down
1:18:05how to set up, build, and deliver
1:18:07payoffs step by step. And by the end,
1:18:10you'll know how to use payoffs to keep
1:18:12your audience hooked from start to
1:18:13finish. So, let's get into it. Right.
1:18:15We're going to cover payoffs and setups,
1:18:16the two different types of payoffs,
1:18:18earning a payoff, timing your payoff,
1:18:20avoiding common mistakes when you're
1:18:22scripting out your payoff, and then
1:18:24testing your payoff. So, making sure
1:18:26that the payoff is actually good. We're
1:18:28going to go over these six things. So,
1:18:30payoffs and setups. Every payoff needs a
1:18:32setup. And a setup is a clue, hint, or a
1:18:35piece of information that prepares the
1:18:37audience for what's coming. Without a
1:18:39setup, a payoff simply feels random. So,
1:18:41if a magician pulled a rabbit out of a
1:18:43hat without showing the hat first, it'd
1:18:45feel confusing. The magician needs to
1:18:47set up the expectation by showing the
1:18:49empty hat first. When the audience m
1:18:51when the magic trick comes, your
1:18:53audience gets the payoff that they've
1:18:54been waiting for. So, the setup is that
1:18:56important. So, setups create a sense of
1:18:58curiosity. They make the audience
1:19:00invested. It gives them context. It
1:19:02creates tension in the audience that
1:19:03they are compelled to want to resolve
1:19:05and the only way to resolve it is by
1:19:07watching till the end of the video. So
1:19:09when the payoff finally comes, they feel
1:19:11relief. They feel like they earned
1:19:13something and the payoff is made more
1:19:14impactful in their subjective experience
1:19:17and it feels like they're being rewarded
1:19:19for watching your video. So for example,
1:19:20in the movie Czechov's Gun, Czechov's
1:19:22Gun is a popular uh storytelling term,
1:19:25right? Or or screenwriting term, right?
1:19:27A character notices a gun hanging on the
1:19:29wall in act one. So that would be
1:19:30considered the setup. So in act three
1:19:32the gun is used in a dramatic scene and
1:19:35that's the payoff. So check gun
1:19:37basically says that if in a movie
1:19:39there's a gun, right, the gun needs to
1:19:41fire eventually. So anything anytime you
1:19:44set up something there needs to be a
1:19:46payoff. So you don't just want to
1:19:47introduce random pieces of information,
1:19:49random pieces of story uh that isn't
1:19:52super relevant. Every piece of the story
1:19:55that you have needs to get paid off,
1:19:57right? If kind of uh you're making a
1:20:00storytelling video, you know, there must
1:20:01be a reason that you set the story up in
1:20:04Brazil versus the US, right? There's a
1:20:07certain feel that you want to have. You
1:20:09don't just randomly pick a country that
1:20:10you want to set it up, set up the story
1:20:12in. There must be a reason why you
1:20:15create a certain form of setup. There's
1:20:17a reason why you give something a
1:20:19certain context, right? So that's the
1:20:22idea of checkoff scan. And this is
1:20:24applicable for YouTube too, right? You
1:20:26don't just want to set up a random point
1:20:28that you're going to talk about and then
1:20:29you never fully explain it. Everything
1:20:31in your script serves a purpose. Right?
1:20:33In your hook, we discussed it. Every
1:20:35line serves a purpose. Within the
1:20:37script, if we were to script the script
1:20:39super strictly and, you know, be super
1:20:41specific of what words we use and, you
1:20:44know, how the viewer interprets it, then
1:20:47every single word we speak matters.
1:20:48Everything that we set up matters. Every
1:20:50check gun we decide to set up matters in
1:20:53delivering the most amount value per
1:20:55minute. So you can use this exact same
1:20:56principle in a YouTube video. So let's
1:20:58look at an example. So in this video
1:20:59right the terrifying ghost town hounds
1:21:01of deep apalakia. This is how the video
1:21:03starts. Apalakia dot dot dot the landed
1:21:06internet has made famous for its legends
1:21:08its entities and its lore. So I would
1:21:10consider this the setup right. So it
1:21:12instantly sets up Apalakia's ghost towns
1:21:15as something mysterious. So once again,
1:21:18the internet has made famous for its
1:21:19legends, its entities, and its lore. It
1:21:22makes the viewer slowly grow more and
1:21:24more curious because we created the
1:21:26setup. So the payoff all the way at the
1:21:28end is follow me as I journey through
1:21:30these places with nothing but myself and
1:21:32the camera and explore these empty ghost
1:21:34towns. You'll get the full
1:21:36behind-the-scenes view of what they look
1:21:38like in the modern day. And then you
1:21:40want to make sure that in the video you
1:21:41actually show that. So the setup is I'm
1:21:42curious about Apalakian ghost towns. And
1:21:45the payoff is I will continue watching
1:21:47the video to learn more about Apalakian
1:21:49ghost towns. So like the payoff is like
1:21:51the entire video basically. So your goal
1:21:53with every payoff is to keep the viewer
1:21:55watching until the end. Like that's kind
1:21:57of the point of every single video,
1:21:58right? And you can do that by
1:22:00understanding the different payoffs that
1:22:02you can use, right? And really there are
1:22:03two main payoffs, right? Different types
1:22:05of payoffs uh you'll choose depending on
1:22:07the goal of your scripts. So here are
1:22:08the most common. Number one is the
1:22:10emotional payoff. So you want to make
1:22:12the audience feel something like joy,
1:22:14sadness, relief, fear, and this the best
1:22:16payoff that you can use in emotional or
1:22:18documentary videos. So for example, this
1:22:21video by Gaji, right, surprising my mom
1:22:23with a $4 million dream house. The
1:22:24entire video setup is how he built a
1:22:27successful business. And at the end, the
1:22:29payoff is the clip where he finally
1:22:31brings his mom to her new dream house.
1:22:33So that's the emotional payoff. And then
1:22:35there's the informational payoff, which
1:22:38reveals something that the audience
1:22:40wanted to know. So, this works for both
1:22:42documentary and educational videos. So,
1:22:45this is a pretty pretty standard
1:22:46educational video. Five steps to make
1:22:48$10,000 a month rising online. This
1:22:51talking head video, right? This video
1:22:53has five setups. And for each step, the
1:22:55goal of each setup is to keep the viewer
1:22:57watching until the end of the step. And
1:22:59from there, the payoff will transition
1:23:01into the next steps payoff, building on
1:23:03the information that's shared with every
1:23:05step. So, very clearly from the title,
1:23:07you can see it's five steps. And so
1:23:10there's five different payoffs and every
1:23:12single payoff needs to build on the
1:23:13next. So that way there's a reason for
1:23:15the viewer to watch payoff one go to
1:23:18payoff two goes to payoff three goes to
1:23:21payoff four goes to payoff five. It
1:23:23needs to be a buildup in terms of the
1:23:25importance of the payoff. And then kind
1:23:27of the whole mega payoff of the video is
1:23:31how to make 10K a month writing online.
1:23:33So each type serves a different purpose
1:23:35but all payoffs need to feel earned. So,
1:23:37we'll cover how to earn a payoff in the
1:23:39next section because you don't just want
1:23:41to give it away. Like the reason running
1:23:44a marathon feels so good is because you
1:23:47spend all this time training and you
1:23:49actually run the marathon, right? That's
1:23:51why there's that huge dopamine hit. If I
1:23:52tell you to sprint for 20 seconds, there
1:23:55there isn't actually a dopamine hit,
1:23:56right? Because you don't really earn the
1:23:58payoff. And this exact same thinking
1:24:01needs to be applied to a YouTube video.
1:24:02You don't just want to give the payoff
1:24:05um without any investment, right? If you
1:24:08give the view a payoff without
1:24:09investment, that's when they're not
1:24:10super invested in your brand. They're
1:24:11not super invested in your channel. Yes,
1:24:13you may get a lot of views, but you
1:24:15don't really build that depth with your
1:24:17audience. And that's the that's the one
1:24:19thing that we want to do. So, earning a
1:24:20payoff, a payoff feels earned when it's
1:24:22believable and well prepared. If a
1:24:24payoff comes out of nowhere, the
1:24:25audience feels kind of confused. So,
1:24:27they don't understand why they should
1:24:29care about the payoff. So more important
1:24:31than the payoff is the setup, right?
1:24:33Because the setup will tell the viewer,
1:24:35hey, this is why you should care about
1:24:37the payoff. They don't really know why
1:24:38they care. Then they won't really care.
1:24:40Unsatisfied. So they don't care about
1:24:42the payoff. So it doesn't matter to them
1:24:43or they bored, right? They don't feel
1:24:45excited to learn or to see the payoff.
1:24:47So if you want to avoid, you know, them
1:24:50being bored, unsatisfied, confused, I
1:24:52would number one, plant clear setups,
1:24:54right? If nobody's going to understand
1:24:56your setup, then no one's going to care
1:24:58about your setup. It has to be very
1:25:00clear why someone should care about the
1:25:01setup. So, it needs to be clear. It
1:25:04needs to be simple. So, simple language
1:25:06and use clear visuals to set up the
1:25:09payoff. So, an example of a bad setup
1:25:10is, hey, in this video, I'm going to
1:25:11show you what to feed your dog, right?
1:25:13The setup doesn't really work because it
1:25:15doesn't answer the why. Like, why should
1:25:18the viewer care about what they feed
1:25:20their dogs? So, there needs to be a
1:25:22setup there. And number two, it's to
1:25:23make it logical, right? So, this is a
1:25:25really important tip that I see script
1:25:26writers always forget about. And
1:25:27whatever they do, it makes their payoffs
1:25:29feel confusing and make it difficult to
1:25:31understand. Right? If it's not logical.
1:25:34So let me break down fully what I mean
1:25:36by making your payoffs logical. It means
1:25:38there should be a logical progression
1:25:40between your setup and payoff. So here's
1:25:42an example. So if you say that there are
1:25:44hundreds of ways to make money online,
1:25:46but SMAS are still the easiest, most
1:25:48effective way to grow an online
1:25:49business. Does the logic flow or does it
1:25:51not flow? Right? The logic doesn't
1:25:54really make sense. Let me break down why
1:25:55it doesn't make sense. So, I say that
1:25:57there are hundreds of ways to make money
1:25:58online, but I don't explain any of
1:26:00these. And then I just throw out the
1:26:02claim that, hey, SMAS are the easiest,
1:26:04most effective way to grow an online
1:26:06business. So, we don't really explain
1:26:07that. So, here we're kind of just
1:26:09throwing out claims here. Oh, there's
1:26:11hundreds of ways. Oh, it's the easiest
1:26:13way. We don't fully fully explain it.
1:26:16So, there's really like a gap in the
1:26:18logic here. It's like, okay, whenever we
1:26:20make a claim in the payoff, we need to
1:26:22substantiate it, right? A lot of the big
1:26:24common mistakes when writing payoffs is
1:26:27just injecting more payoffs within the
1:26:29payoff and you don't fully explain a
1:26:30point. But really, if you want someone
1:26:32to understand it, you need to fully, you
1:26:35know, break it down and the logic needs
1:26:37to flow well, right? For example, if you
1:26:39read a book and the logic didn't flow
1:26:41well, right? Or the story logic didn't
1:26:43flow well. Say you're reading a pretty
1:26:45shitty book, it's going to be difficult
1:26:47to follow, right? You're not going to
1:26:49want to read it. And the same thing
1:26:50happens with a YouTube video. If the
1:26:52logic doesn't flow from sentence to
1:26:54sentence, it's going to be very, very,
1:26:55very difficult to follow. So, you want
1:26:58to think about the logic, right? You
1:26:59want to think about the consequence. As
1:27:01I said, line one should lead to line two
1:27:03should lead to line three. Aka, that
1:27:05means there needs to be a clear logical
1:27:08flow. If there's no clear logical flow,
1:27:11it's very difficult to watch your video.
1:27:13Okay? So, here's the fixed versions,
1:27:14right? So if I say that there are
1:27:16hundreds of ways to make money online
1:27:18from Amazon FBA, digital products, etc.
1:27:22All of which require tons of marketing
1:27:24knowledge, a big ad budget and more. But
1:27:26SMMA is still the easiest to start from
1:27:28zero without a budget and it allows you
1:27:30to scale to six figures easily. Ah, so
1:27:33there's context. Okay, there's hundreds
1:27:34of ways to do it, right? Hundreds of
1:27:36ways to do it. But there's all of these
1:27:38problems with it. But with SMMA, you can
1:27:41do this. SMMA is social media marketing
1:27:43agency. It's a business model just for
1:27:44some context. So you can see here the
1:27:46logic is already much smoother. The
1:27:48viewers flow of logic will be okay you
1:27:50go from the setup right the business
1:27:52models have all these downsides to the
1:27:54payoff which I can start an SMMA it
1:27:56won't have any of those downsides and
1:27:58yeah we can easily transition to a new
1:28:00setup after setup one right which is hey
1:28:03SMA is the best business model so how do
1:28:05you start as an SMMA? So really
1:28:08transition from payoff one to payoff two
1:28:10setup one to setup two. So the more
1:28:12effort you put into earning a payoff,
1:28:13the more impactful it will be. And in
1:28:15order to write impactful payoffs, you
1:28:17need to understand timing because timing
1:28:20is everything, right? When you deliver a
1:28:22payoff too early, it loses impact. But
1:28:25if you deliver it too late and you set
1:28:26up setup setup and actually the setup's
1:28:28kind of boring, then the audience will
1:28:30lose interest. So really, when you're
1:28:31writing a script, you need to time the
1:28:33payoff perfectly. A good rule of thumb
1:28:36is to build up to the payoff gradually.
1:28:38So you want to use smaller moments to
1:28:39keep the audience engaged or they wait
1:28:42for the big payoff which is the mega
1:28:44payoff. So if we go back to SMMA example
1:28:46right the payoff saying that SMAS are
1:28:48the best business model right you can
1:28:50say that SMAS have fewer downsides and
1:28:52then you can transition to SMAs can be
1:28:53set up easily which is the second payoff
1:28:56and then finally you pay off common
1:28:58mistakes in SMMA so you can cover all of
1:29:00these different points um these are all
1:29:02considered payoffs. So we slowly build
1:29:04out our payoffs um to you know kind of
1:29:07the mega payoff being smas are the best
1:29:10business model until your audience
1:29:12understands the main or what I call the
1:29:14mega payoff. Spacing out these moments
1:29:16keeps the audience interested while
1:29:17building anticipation for the final
1:29:19reveal. So you can see here it's a
1:29:21buildup. See kind of like the circle is
1:29:23like the importance of each payoff. So
1:29:25there's like a buildup saying that hey
1:29:27one is more important than the other
1:29:29which is exactly what you want to
1:29:30achieve in your script. But timing your
1:29:32payoffs wrong are one of the most common
1:29:34mistakes I see script writers make.
1:29:35Right? Alongside that, there are a few
1:29:36more mistakes that you need to avoid
1:29:38when writing your payoff. So, let's look
1:29:39at a couple common mistakes, right?
1:29:41Avoiding mistakes with payoffs can save
1:29:43your script from feeling confusing or
1:29:44unsatisfying. So, let's break down the
1:29:46common pitfalls and how to specifically
1:29:48avoid them. Overloading the script,
1:29:50right? When you include too many payoffs
1:29:51in your script, it might sound exciting,
1:29:53but it can leave your audience
1:29:55overwhelmed. You definitely don't want
1:29:56to leave your audience overwhelmed. So,
1:29:58each payoff needs time to breathe. And
1:30:00if you stack too many, they'll start to
1:30:02blur together. So a a good example of
1:30:05overloading your audience is when you
1:30:07introduce two payoffs within 5 minutes.
1:30:10That is simply too much information to
1:30:12process, right? Especially if it's a
1:30:15highly educational video, you need to
1:30:17give your audience time to breathe,
1:30:19right? You need to give your audience
1:30:20time to process your information. That's
1:30:22where um your speaking speed comes in.
1:30:25If you speak way too fast, you go blah
1:30:26blah blah blah blah, very difficult to
1:30:28understand what you're actually trying
1:30:29to say. So that will also impact your
1:30:31payoff delivery. So that's kind of like
1:30:33the delivery of the script, right? Or
1:30:35you know, especially if you try to chunk
1:30:37down, say too many things in a short
1:30:39amount of time, very difficult to follow
1:30:41because you won't have time to fully
1:30:43explain it, right? So the solution is to
1:30:45focus on a few key payoffs and spread
1:30:47them out logically throughout the video.
1:30:49And then underwhelming payoffs. An
1:30:51underwhelming payoff happens when the
1:30:53result doesn't live up to the buildup.
1:30:55If you spend half your script building
1:30:56suspense but deliver a predictable or
1:30:59weak conclusion, the audience feels let
1:31:02down. Example of underwhelming. So a
1:31:04long explanation on the best email
1:31:05writing framework that ends in a
1:31:075-second tutorial. So if you explain the
1:31:09full framework, long explanation and the
1:31:11tutorial short 5 seconds is kind of
1:31:13exaggerated, but let's say it's like 20
1:31:1430 seconds and you don't fully pay off
1:31:17the setup, right? So you build up all
1:31:19this dopamine and then there's like a
1:31:20big crash that leads to terrible viewer
1:31:22satisfaction. So your video may get a
1:31:24huge bump in initial views because
1:31:26people watch the first the first part,
1:31:28but then there's a huge crash because
1:31:30your advice is terrible. So there's like
1:31:32no point in that retention. You'll see
1:31:34very clearly you go like this and then
1:31:35there's a huge dip and then you're kind
1:31:37of screw it from there. Like like what's
1:31:39the reason I'm doing that? No reason to
1:31:41not pay something off properly. So you
1:31:42want to match the payoff scale to the
1:31:44setup. So if the buildup is intense,
1:31:46make the payoff equally impactful.
1:31:48Another mistake is forgetting the setup,
1:31:49right? So a payoff without a setup feels
1:31:52random and out of place. The audience
1:31:53will think where did that come from? So
1:31:54you just randomly bring up a point aka
1:31:57you break the logic chain uh you
1:31:59introduce too many payoffs right all
1:32:01these problems are kind of
1:32:02interconnected that's when you really
1:32:03confuse the audience and the payoff
1:32:05isn't super strong because you randomly
1:32:07bring out a payoff that's not connected
1:32:09to the logic of the other payoffs. So
1:32:11that's one of the things you want to
1:32:12think about too. So we already explained
1:32:13this earlier in the logic section. You
1:32:14always remember to refer to the sub
1:32:16setup when you're writing the payoff.
1:32:18Most of the time you can easily avoid
1:32:19these mistakes by testing your payoffs
1:32:21after you write them. So here's how you
1:32:23can start testing your payoffs to know
1:32:25if they're banners. So this is how I
1:32:27kind of think about testing payoff. So
1:32:29number one, you want to read it out
1:32:30loud. So sometimes just hearing your
1:32:32words can reveal if your payoff is
1:32:34working. So you want to read the setup
1:32:35and the payoff together out loud. And
1:32:37then when you're reading out loud, ask
1:32:39yourself, does the payoff logically
1:32:40follow the setup? And does it feel
1:32:42satisfying or does it fall flat? So kind
1:32:44of just now I was reading out loud the
1:32:47hook that I wrote and kind of the hook.
1:32:49If you take that as any piece of writing
1:32:51or as a payoff, you can see when I read
1:32:53it out loud, I could see, okay, where is
1:32:55there like a break in logic, right? And
1:32:57that's something that as a viewer while
1:32:59you were watching me write it, you might
1:33:00have seen, okay, there's a break in
1:33:01logic. But uh that's because you're
1:33:04watching from uh like a third person
1:33:05perspective. When I read it out loud, I
1:33:07put myself in that third person's
1:33:09perspective and see my script as
1:33:11something that, you know, I'm not
1:33:12writing and can immediately see the
1:33:14mistakes a lot easier when I'm reading
1:33:16it out loud. And it's something that I
1:33:17would have never caught if I didn't read
1:33:19it out loud. So, sounds kind of dumb,
1:33:21but obviously if you're in your room,
1:33:23right, and you're writing a script and
1:33:24you can read the script out loud, right?
1:33:26If you're in a cafe, like kind of like
1:33:27whisper it to yourself or whatever, but
1:33:29you need to read your script out loud
1:33:30because eventually, right, whether you
1:33:32or your client's going to sit in the
1:33:33chair, get in front of the camera, and
1:33:35they're going to read it out loud,
1:33:36right? And they're going to spot
1:33:38mistakes that you don't if you don't
1:33:39read it out loud. So, you have to read
1:33:41it out loud before you get in front of
1:33:43the camera. It's good practice, right?
1:33:44If you're the one writing your own
1:33:45scripts, it's good practice to sit down
1:33:47here so you can actually learn how to do
1:33:50it yourself. Number two, review timing
1:33:51and pacing. Delivering the payoff early
1:33:53or too late can ruin its impact. So, you
1:33:55want to watch out for, right, delivering
1:33:57it too early, that means that the
1:33:59audience hasn't had time to anticipate,
1:34:01you know, kind of when the payoff will
1:34:02come or it's too late, right? Um the
1:34:04audience will lose interest and forget
1:34:06the setup. So, you want to have your
1:34:08payoff timed perfectly, not too early,
1:34:10not too late. And um kind of as a
1:34:12benchmark, right, you want to keep your
1:34:13sections at 300 to 500 words. So payoffs
1:34:16around 300 to 500 words. And um any
1:34:18longer and your viewers will uh forget
1:34:21the first setup. And really, if you feel
1:34:23like, hey, right, my payoff section
1:34:25needs to be longer. It's, you know,
1:34:26needs to be 700 to a,000 words. 700 to
1:34:281,000 words. 1,000 words is about uh
1:34:30like a five minute 5 minutes long,
1:34:32right? And attention spans are a little
1:34:34lower. So within that 1,000 words, if
1:34:36you're scripting it out, usually there's
1:34:38a way to cut it in half. Maybe you are
1:34:40giving too much yap, you're talking too
1:34:42much or within that there's a mini
1:34:45payoff that you can have, right? So you
1:34:46want to identify that and also add a
1:34:48setup there if that makes sense. And
1:34:50number three, revise the payoffs based
1:34:53on feedback. So if multiple people are
1:34:56giving you similar feedback, it's a sign
1:34:58that something needs fixing. So don't
1:35:00ignore it, right? You want to adjust
1:35:01your setup, build up or pay off
1:35:03accordingly. So for example, if three
1:35:05people say, "Right, ending felt rushed
1:35:07in a documentary video. expand the
1:35:09scenes leading to the payoff, then you
1:35:11want to do just that, right? You want to
1:35:12take time to refine your payoffs and
1:35:14your audience will thank you by staying
1:35:17hooked until the very last scene, right?
1:35:19If your payoffs are done really well,
1:35:20that's when your average view duration
1:35:22on your video is just substantially
1:35:24higher. So you want to spend time making
1:35:26the video as valuable as possible, you
1:35:28know, creating strong setups, strong
1:35:31payoffs, so that, you know, when the
1:35:33viewer watches it from start to finish,
1:35:35it's actually a good piece of content
1:35:37that they would want to share with their
1:35:39friends. And yeah, that's basically how
1:35:41to write the payoff. Now, I want to do a
1:35:44little bit of script writing live where
1:35:46I will expand um the very first payoff
1:35:49on how to escape the rat race without
1:35:51quitting your 9 to5 and do it live and
1:35:53show you my exact thought process.
1:35:55Really, when we're writing a single
1:35:57payoff, focus on the setup and also
1:35:59focus on the logic, right? As I
1:36:00explained, the logic needs to flow from
1:36:02setup to payoff. So, I'm just going to
1:36:04like write it out loud so you can kind
1:36:06of see the thought process and hopefully
1:36:08we can come to something that we're
1:36:10decently happy with. Okay, let's go. So,
1:36:13we left off if with in this video I'm
1:36:16going to walk you through the four
1:36:17principles that once you internalize and
1:36:19implement into your daily life will help
1:36:21you finally achieve financial freedom
1:36:28and then we have a transition here.
1:36:29Right? Oh, the problem that most people
1:36:32face
1:36:34is that they think, but before you even
1:36:37think about quitting the rat race, you
1:36:42need to completely shift
1:36:47your frame about quitting
1:36:51your
1:36:529 to5. Having a 9-to-f5 isn't
1:36:56necessarily
1:37:00a nineto-5
1:37:03doesn't have to be
1:37:07jail.
1:37:08Doesn't have to feel like jail,
1:37:12right?
1:37:18In fact, some of the biggest
1:37:20entrepreneurs
1:37:24started off
1:37:29as office workers,
1:37:31right? and eventually they decided to
1:37:35quit and start their own
1:37:40business
1:37:43for example blah blah blah right uh I'm
1:37:46not can't think of an entrepreneur like
1:37:49uh was started off at like a 9 to5
1:37:53but yeah here I will like do research
1:37:55for an example
1:38:05But that doesn't mean
1:38:08that you can sit comfortably
1:38:11at your 9 to5
1:38:14um and hope that some miracle
1:38:19happens to you.
1:38:23You need to be intentional
1:38:26about
1:38:28why you're in your 9 to5 in the first
1:38:33place.
1:38:35Your 9 to5 could be a job that is a
1:38:39stepping stone
1:38:41for you starting your business.
1:38:44So that could mean that you are learning
1:38:49high paying high value skills while
1:38:53you're at your job.
1:38:57Or
1:39:00the job could
1:39:03or you could just have the job
1:39:08or
1:39:10if you're not learning any skills.
1:39:14At the very least,
1:39:16you should
1:39:19set the intention
1:39:22of being at the job to stack up your
1:39:26bankroll
1:39:27so that when you eventually quit,
1:39:31you have
1:39:33um
1:39:35money to lean back on. So, you can kind
1:39:38of see the logic here, right? or you
1:39:40don't want to sly at your 9 to5. You
1:39:42need to be intentional, right? That's
1:39:44kind of like the idea that I'm setting
1:39:46up here. You have money to um it's not
1:39:49money to lean back on. It's uh it's so
1:39:51that you have
1:39:53so that you have run away until you
1:39:56actually until you make enough money
1:40:03to pay your bills
1:40:05from your own business. Either ways,
1:40:11you must think of your 9 to5
1:40:15as an opportunity
1:40:20rather than a um rather than a trap.
1:40:24Because when when you think about your
1:40:28job as an opportunity
1:40:31to learn
1:40:35to learn new skills
1:40:38or to make money in the meantime
1:40:44that
1:40:46will help you
1:40:50make better decisions.
1:40:53at your job and still keep the option
1:40:58for you and and will help you make
1:41:01better better decisions at your job and
1:41:05play the long game. So here we want to
1:41:08give it a So if at your job you're
1:41:12learning how to run Facebook ads for
1:41:15business for businesses so that you can
1:41:21eventually
1:41:24go out on your own
1:41:27and run ads and so you can go on your
1:41:29own and start an agency.
1:41:32That is a great reason to stick to your
1:41:36job. that that is that is a great reason
1:41:40to stick to your job. That is that is a
1:41:42great reason to stick your job.
1:41:45But if you're just coasting, if you're
1:41:49just going to your job, doing mundane
1:41:52tasks as an accountant
1:41:55and you're not learning
1:41:59anything high value, you need to spend
1:42:02your time outside of the office, in
1:42:06between
1:42:09breaks,
1:42:11or when your boss isn't watching to
1:42:14learn
1:42:16to pick up a high income skill.
1:42:20And here I wrote this here, right?
1:42:21Because the only thing that
1:42:24differentiates
1:42:27those in the rat race and entrepreneurs
1:42:31and successful entrepreneurs is the
1:42:34skills that they have. If Elon Musk
1:42:39went bankrupt tomorrow,
1:42:42he would have a million dollars within a
1:42:48week. So that's why I want to give you
1:42:51the skills. That's why I want to give
1:42:53you the tools to learn the skills
1:42:57that number one is something I want to
1:43:01give you the tools to learn the skills
1:43:04that solves real world problems
1:43:10so that you can
1:43:13so that one day when you so choose
1:43:18you can quit your job
1:43:22and go all in on
1:43:27your own business. Something along these
1:43:30lines. I think I think this could be
1:43:32this could be pretty interesting. So,
1:43:33let me just have a look at the word
1:43:35count. And then uh I'm not going to edit
1:43:38this just yet. Right. So, 286 words. 286
1:43:40to 500 words is kind of the length of a
1:43:42single payoff, right? Um as we said. So,
1:43:45yeah, like this is kind of like high
1:43:47level, right? You can see kind of the
1:43:49logic flows here of how I just like
1:43:51wrote something from scratch, right? You
1:43:54need to completely shift your frame. So,
1:43:56this is kind of open loop. We'll talk
1:43:57about that next. How to write
1:43:58transitions, right? But it doesn't have
1:44:00to feel like jail, right? Most started
1:44:02off as entrepreneurs uh start off as
1:44:05office workers. So, here if I need an
1:44:07example, right? I can go here and ask
1:44:10cla what successful entrepreneurs
1:44:14started off as 9-to-f5 workers. I am
1:44:19making a video on how to escape the rat
1:44:23race
1:44:25um without quitting your 9 to5. So
1:44:30really, if you don't have examples off
1:44:31the top of your head, use Claude, use
1:44:33Travt.
1:44:34Um, no one really uses Google anymore,
1:44:36but these are all like pretty easy ways.
1:44:39So here, Sarah Blakeley. Um,
1:44:42here, can you give me billionaires
1:44:46who are popular? Right? So the reason I
1:44:49say, can you give me billionaires who
1:44:50are popular is because if you watch
1:44:52videos, right, you'll notice that a lot
1:44:54of the examples that he uses is actually
1:44:56like billionaires. So you can see here,
1:44:58there you go. right here. There's a
1:44:59bunch of examples, right? Like don't
1:45:01have to pick one. Um maybe like Jeff
1:45:03Bezos would probably be um
1:45:07be the easiest example. But yeah, like
1:45:11let's just say let's just use Jeff
1:45:13Bezos, right? For example, Jeff Bezos
1:45:16worked as a financial analyst.
1:45:18He was the youngest
1:45:21VP before leaving to start Amazon in his
1:45:23garage in 1994. But what Bezos didn't do
1:45:30is sit on his ass waiting for a miracle
1:45:34to happen to him. And neither should
1:45:37you. Right? So you can kind of see here
1:45:40I'm connecting the dots here. And yeah,
1:45:42you you know read through this again, go
1:45:45through rounds of editing until you
1:45:47actually like come up with something
1:45:48good. But like this is like a pretty
1:45:50good first draft that you're able to
1:45:52write, right? if you like really follow
1:45:54the logic and you can kind of see me
1:45:56editing it here. We can expand on like
1:45:58this is like more of like the how the
1:46:00how to do it, right? You can expand on
1:46:02this a little bit more, but I think this
1:46:04is like a pretty pretty damn good start.
1:46:08But yeah, this is how to write a payoff.
1:46:10But once you have the payoff, the next
1:46:12important part is how to write an open
1:46:15loop. Aka once you have payoff one, two,
1:46:18three, you need to connect these in some
1:46:20way, right? There needs to be a
1:46:22transition and the transition is the
1:46:24open loop and the open loop is also a
1:46:26big part of the setup, right? It's where
1:46:28you like build up. Hey, right, this is
1:46:30the payoff and this is like really big.
1:46:32This is really important. So, that's the
1:46:34next thing that I want to cover. It's
1:46:36how to write an open loop. And let's go
1:46:38back to the slides.
1:46:40[Music]
1:46:44This is one of the most requested topics
1:46:46u for me to break down terms of how to
1:46:48write transitions and and yes background
1:46:51colors changed and yes my shirt has
1:46:53changed because it's a new day and uh
1:46:55recording this new module. I can't
1:46:57record 7 hours worth of modules. How
1:47:00long this video will be in one day. So
1:47:02we're breaking it up. Okay, let's talk
1:47:04about open loops. So ever notice how
1:47:07Netflix keeps you binge watching episode
1:47:09after episode? That's by design. And
1:47:11they use a psychological trick called
1:47:14open loops. And once I learned using
1:47:16open loops in my YouTube scripts, my AVD
1:47:18jumped by 5%. And you know, 5% doesn't
1:47:21seem like much. It actually is quite a
1:47:23bit, right? So, I'm going to go through
1:47:24everything that you need to learn about
1:47:26open loops and writing transitions. I'm
1:47:29going to go over what they are, why you
1:47:31need them, the common mistakes I see
1:47:33most script writers make when writing
1:47:34open loops, how to fix those mistakes
1:47:36and write better open loops, and the
1:47:38best way to learn open loops. So, I'm
1:47:40going to go over these four things. So,
1:47:42what are open loops and why do you need
1:47:44them? So, have you ever watched a
1:47:46Netflix show that ended an episode with
1:47:48a cliffhanger? Right? You had to know
1:47:50what happened next, so you clicked next
1:47:53episode. That's an open loop in action,
1:47:55right? And an open loop is a
1:47:56storytelling technique that creates
1:47:58curiosity by leaving a question or
1:48:01situation unresolved. So when you create
1:48:04a gap like that that leads to a dopamine
1:48:07spike in the viewer because they need to
1:48:09find out more. They need to find out
1:48:10more. They need to find out more. It's
1:48:12kind of like if your friend told you,
1:48:14"Hey, did you know what happened to
1:48:16Becky? Like did I tell you what happened
1:48:18to Becky?" And uh you're like, "No." And
1:48:19she's like, "Oh, never mind. Never mind.
1:48:21I don't I don't want to tell you."
1:48:22Right? That's called an open loop,
1:48:24right? So you can uh go up to your
1:48:25friends and you can freaking open loop
1:48:27them, right? Uh one one of the things
1:48:29that you can do to create a curiosity
1:48:32gap that you know really like pulls the
1:48:33viewer in. It's also a great way to do
1:48:36storytelling, right? That's why it's
1:48:37important to understand how to write
1:48:39these open loops. So when done right,
1:48:41open loops keep viewers watching because
1:48:43they want the answer, right? And it
1:48:45boosts engagement because people uh stay
1:48:47for the payoff, creates retention
1:48:48because unresolved curiosity keeps them
1:48:50glued to the content. This is stuff you
1:48:52guys know, right? And this technique is
1:48:53used in movies, TV shows, books, and
1:48:55especially in YouTube videos. YouTube
1:48:57rewards videos that keep viewers
1:48:59watching. So the longer someone stays on
1:49:00your video, the more likely the
1:49:01algorithm is to recommend it to others.
1:49:03That's really the core function of open
1:49:05loops. It's to get people bought in,
1:49:07right? And you could consider it the
1:49:08setup that we learned the payoff, right?
1:49:10Open loops is the setup and then there's
1:49:12kind of a buildup and then you pay it
1:49:14off afterwards, right? Good open loops,
1:49:16better retention, more views. Simple as
1:49:18that, right? And because open loops
1:49:19create anticipation, viewers don't click
1:49:21away, right? They give viewers a reason
1:49:23to stay until the end. And they make
1:49:24your video feel structured and engaging
1:49:26which improves the overall perceived
1:49:28quality, right? Because really when you
1:49:30follow, you know, like a script
1:49:32structure open loop and payoff, open
1:49:34loop, payoff, open loop, payoff. I I
1:49:36think that makes your video a lot more
1:49:37uh easily digestible. And without open
1:49:39loops, your audience has no reason to
1:49:40stay watching. Uh but really, when I
1:49:42first started writing scripts, I made
1:49:44tons of mistakes when I was writing open
1:49:46loops. So, I'm going to go over a couple
1:49:47of these mistakes. And I see literally a
1:49:49bunch of new script writers, bunch of
1:49:51business owners, bunch of YouTube
1:49:52creators doing the exact same mistake
1:49:54with these open loops. So yeah, I'm
1:49:56going to go over every single mistake so
1:49:58that you can avoid them or you can fix
1:49:59them. Mistake number one is being too
1:50:01vague. When your open loop is unclear,
1:50:03your audience won't know what they're
1:50:05waiting for. So this creates confusion,
1:50:07not curiosity, right? Your open loop
1:50:10needs to be written super clearly. So an
1:50:12example of a bad open loop is, hey, you
1:50:14won't believe what happens next. This is
1:50:16massively overused, right? Viewers have
1:50:18seen this generic open loop a thousand
1:50:20times. It's too generic and it doesn't
1:50:22give the viewer a reason to care. So,
1:50:26what's what's the point of having of
1:50:28saying you won't believe what happens
1:50:29next, right? It's kind of a lame way.
1:50:31It's a lazy way of writing an open loop.
1:50:32So, you really want to be specific
1:50:35enough to hint at what's coming, but
1:50:36don't reveal too much information.
1:50:38Really, that's the key of an open loop.
1:50:40So, if you can say, "Hey, this one
1:50:41mistake cost me $10,000 and here's how
1:50:44you can avoid it, right?" So, the viewer
1:50:46wants to learn what this specific
1:50:47mistake is, and it creates curiosity
1:50:49because they want to avoid making the
1:50:51same mistake. Mistake number two is
1:50:52resolving the open loop too soon. So, if
1:50:55you answer your open loop immediately,
1:50:57there's no tension being built up,
1:50:59right? So, the viewer gets the payoff
1:51:01without having to watch the rest of the
1:51:03video. So when you create a open loop,
1:51:06right, that you create this anticipation
1:51:08for the payoff, right? And if you pay
1:51:11that off way too early, so the gap
1:51:13between your open loop and the payoff is
1:51:15very short, then it's like, okay, they
1:51:17already got that opening hit and then
1:51:18they're just going to leave, right? So
1:51:19you don't want to resolve the open loop
1:51:21too soon. It kind of just has to be just
1:51:23nice. So example of bad open loop is,
1:51:25hey, in this video, I'll tell you how I
1:51:26doubled my income by raising my prices,
1:51:29right? So, it's like this is literally
1:51:30like one sentence, but usually people do
1:51:32it uh gaps in between a couple of
1:51:34sentences, which isn't which isn't good
1:51:35enough, right? So, resolution comes way
1:51:37too quickly. There's no reason to keep
1:51:39watching. So, how to fix it, right? You
1:51:41want to delay the payoff and stretch it
1:51:43out across the video, right? So, maybe
1:51:46instead of paying it off within the
1:51:47first minute of opening the loop, you
1:51:49want to do it three to four minutes
1:51:51later before you create another open
1:51:53loop. So, an example of a good open
1:51:54loop, right? Okay, this is more like
1:51:55setting expectations, but in this video,
1:51:57I'll show you how I doubled my income in
1:51:5930 days, but the way I did it might
1:52:01surprise you. More on that in a minute,
1:52:03right? So, it's like, okay, why would it
1:52:04surprise you, right? So, you delay the
1:52:06answer, you build anticipation with this
1:52:08open loop. And mistake three is to
1:52:10forgetting to close the open loop,
1:52:12right? So, an unresolved open loop feels
1:52:14like a broken promise, right? Viewers
1:52:15feels frustrated and they'll be less
1:52:17likely to trust your future content. So,
1:52:20it's creating a curiosity gap and you
1:52:21don't resolve this curiosity gap. So you
1:52:23don't even have a payoff basically or if
1:52:26your open loop is not related to the
1:52:28payoff. So it's like you have a setup
1:52:30and then the setup isn't paid off by the
1:52:33payoff, right? So that's one of the
1:52:34mistakes that we talked about when
1:52:35writing payoffs. You definitely want to
1:52:38pay off the open loop or the setup that
1:52:41you created initially. So example of a
1:52:42bad open loop, right? Starting a video
1:52:44with I'll show you how to make $1,000
1:52:46this week but never explaining how to do
1:52:48it at the end. Right? So like the whole
1:52:50video if you talk about something else
1:52:51that's totally not related no good right
1:52:53so you want to always deliver on the
1:52:55promise so plan your script to ensure
1:52:57every open loop gets resolved and you
1:52:59know this also comes back to creating
1:53:00the best content possible right that's
1:53:02from doing your research that's really
1:53:04from understanding your audience it's
1:53:06how can you deliver the best content
1:53:07possible so example of a good open loop
1:53:09closure right remember when I mentioned
1:53:11that one strategy to make $1,000 this
1:53:12week start with and then the whole video
1:53:15you go over it so those are like the
1:53:16three common mistakes really um and And
1:53:19now that you know how to avoid those
1:53:20common mistakes, you can start writing
1:53:22perfect open loops for your scripts. And
1:53:23you can do that with my four-step open
1:53:25loop framework. So, uh, these are kind
1:53:27of a couple requirements for what I deem
1:53:30to be a strong open loop. You don't have
1:53:32to have all of these requirements, but
1:53:34this is more of a guideline um when
1:53:36writing these open loops. So, let's
1:53:38let's look at this, right? Number one,
1:53:39start with curiosity, right? Ask
1:53:41yourself, what unresolved question will
1:53:43keep my audience watching? So, how did I
1:53:45double my income in 30 days? What's the
1:53:47number one mistake every beginner makes
1:53:48on YouTube? Why did my most expensive
1:53:50video completely tank? Right? If you can
1:53:52create open loops around these questions
1:53:54that lead to your next point that acts
1:53:56as a setup, I think that is super
1:53:58powerful. Right? So, the question should
1:53:59directly appeal to your audience's
1:54:01interests and pain points. So, interest
1:54:02is what your audience likes and pain
1:54:04points are problems that your audience
1:54:05wants to solve. So, your open loops need
1:54:06to appeal to either of them to be
1:54:08considered a strong open loop. Step two
1:54:10in writing an open loop is to build
1:54:12tension. So, you want to create enough
1:54:14tension to hook the viewer, but don't
1:54:16resolve it too soon, right? As I said,
1:54:17one of the mistakes is resolving uh it
1:54:19too soon. So, you want to build tension.
1:54:21So, like tension is kind of like when
1:54:23when they're stressed, right? The viewer
1:54:25really wants to know what it is, but you
1:54:27don't release the tension too early. So,
1:54:29this one mistake cost me $10,000, right?
1:54:31Stay tuned to find out what it was.
1:54:33Right? I found a way to double retention
1:54:34rates, but it's something most creators
1:54:36overlook, right? The second one
1:54:37especially is pretty strong, right? It's
1:54:38something creators most most creators
1:54:40overlook. Why do most creators overlook
1:54:41it? Right? And this creates a bunch of
1:54:43questions that you'll later want to
1:54:44resolve. I'll share more about that
1:54:45later, right? You'll see exactly how I
1:54:47did it in a minute. Number three is the
1:54:48strategic delay, right? So, it's to not
1:54:50just rely on one open loop. Is to
1:54:51introduce new loops throughout the video
1:54:53to maintain engagement, right? So, you
1:54:55really want to layer your open loop. So,
1:54:57you say you start with, hey, this
1:54:59strategy doubled my revenue in 30 days.
1:55:00Uh, and I'm going to talk about that
1:55:02later. And then midway you be like, hey,
1:55:04but before I show you that, let me tell
1:55:05you about the mistake that held me back
1:55:08for years. Right? So, kind of like when
1:55:10you're watching a movie, there's like
1:55:12multiple story plots, right? Uh you kind
1:55:15of have the Aplot and the Bplot going
1:55:17on. So, like the Aplot is like maybe say
1:55:19the main plot for the character and
1:55:22there's a Bplot going on. So, you know,
1:55:24usually these two plots are moving in
1:55:26conjunction and sometimes you switch
1:55:28between the two, right? And but Aplot
1:55:30really is like the main video timeline
1:55:33uh or like the main thing that's
1:55:34happening in the video. But you also
1:55:35want to have a Bplot and and kind of the
1:55:37Bplot is like, "Hey, let me tell you
1:55:38about this other thing that's also
1:55:40adjacently related to um the plot A,
1:55:43right? Which is like the main the main
1:55:45content of the video. You can create a
1:55:46secondary open loop within your video
1:55:48that makes this um that makes this super
1:55:50strong and uh improves your retention
1:55:52that way." That's one of the ways that I
1:55:54think about it, too. Another example,
1:55:55right, the main loop is, "Hey, this one
1:55:57strategy double my income." Secondary
1:55:59loop was first, let me show you the
1:56:00mistake that cost me $10,000. Um and you
1:56:04know the supporting loop is the reason
1:56:05this works is fascinating. So here
1:56:07you're really like layering your open
1:56:09loops. It's not just like one sentence
1:56:11right that the open loop is you don't
1:56:13just say uh one sentence and just hope
1:56:15that okay they get hooked by it right
1:56:17you can layer it right so you can create
1:56:19curiosity it's like hey if you continue
1:56:21watching you'll get this benefit uh and
1:56:23it will alleviate this pain. So, there's
1:56:25a multiple different layers you can do
1:56:27to it um to really build up that
1:56:30curiosity and really hype up the point
1:56:31that you're talking about. And once
1:56:33again, the thing is when you really
1:56:35really want to hype up the point like,
1:56:38"Hey, you're going to get all of this.
1:56:39You're going to get all of this. You're
1:56:40going to get all of this when you
1:56:41continue watching, you need to pay it
1:56:44off, right? The the actual content that
1:56:46you deliver really needs to deliver on
1:56:49the promise that you made. And if you
1:56:50don't deliver on the promise, uh that
1:56:52really limits the the that really limits
1:56:55the viewer satisfaction. That really
1:56:57limits uh the strength of your video,
1:56:59how actually good the content is. So you
1:57:02really want to pay off when you have
1:57:04massive open loops when you create this
1:57:06massive curiosity. I want to emphasize
1:57:08that over and over again because it's
1:57:10really easy to just write these open
1:57:12loops to improve retention and never
1:57:14deliver on it. And if you don't ever
1:57:16deliver on it, that's when uh that's
1:57:18when that's when your audience, you
1:57:19know, isn't as loyal, isn't as strong.
1:57:21So step four is to always close the
1:57:23loop, right? Once again, when you create
1:57:24a loop, make sure to resolve it by the
1:57:26end of the video. So I'll show you the
1:57:27number one strategy. I used to double my
1:57:29income, right? Build up the tension,
1:57:30explaining the mistakes you made before
1:57:32finding the strategy and then deliver on
1:57:33the payoff. Right? Now, here's the
1:57:34strategy. I promise raise my prices and
1:57:36simplify my offer. So when you write
1:57:38open loops, you can ask yourself these
1:57:39questions to make sure that your open
1:57:41loops are always a hit. Right? Number
1:57:42one, does your open loop spark
1:57:44curiosity? Right? Are you creating a
1:57:46need to know for feeling for the viewer?
1:57:48Right? Does the viewer like feel the
1:57:50need to know to feel the need to want to
1:57:52continue watching? Right? Does your open
1:57:53loop connect to the audience's interest?
1:57:55So, is it relevant to their pain points
1:57:57and their interest? Does it fit
1:57:58naturally into the video? Right? So, if
1:58:02the open loops kind of feel like it's
1:58:03disjointed or it's coming out of
1:58:04nowhere, that's no good, right? It
1:58:06should feel like a seamless part of the
1:58:08narrative. It's like, hey, speaking of
1:58:09this, let's talk about this right now.
1:58:11Right? So that's also a seamless way to
1:58:13transition from one section to another.
1:58:15And yeah, if this info is a lot to take
1:58:17in, right, really it's going to take
1:58:19some time to write banger open loops. So
1:58:21um let's talk about how to learn how to
1:58:24write open loops. Here are some tips to
1:58:25fast track the process. So number one,
1:58:27when learning how to write open loops,
1:58:29you want to analyze other creators,
1:58:30right? Pick great creators, find
1:58:32YouTubers who keep you hooked until the
1:58:33end, right? Mr. Beast, Ali Abdal, or
1:58:35whoever. Your favorite creators all use
1:58:37open loops, right? They have a way of
1:58:39pushing you to the next step of the
1:58:41story, to the next step of the video.
1:58:43You want to see how they actually do it,
1:58:44how they do their transitions. Pay
1:58:46attention to how they start their video,
1:58:47how they keep you curious in the middle,
1:58:48and see how they answer the question at
1:58:50the end without losing you, and how they
1:58:52transition from point to point. So,
1:58:53write down the examples of open loops
1:58:55that made you stay. For example, u if
1:58:57they say, "What happened to next shock
1:58:59to everyone?" Then maybe that's
1:59:00something you can look at, right? Save
1:59:01these in a simple list to use later or
1:59:04any other open loops, right? You want to
1:59:05have this all in the list. And really
1:59:08you can use simple formulas, right?
1:59:10Curiosity, right? What happened next
1:59:12might surprise you, right? If there are
1:59:13certain strong open loops that really
1:59:15stand out, you want to take all of that
1:59:17down. And you know, you start with
1:59:18certain simple formulas and then over
1:59:20time you can uh use more complex open
1:59:22loops. Right? Here's how I fixed it. And
1:59:24what you can learn, right? Everything
1:59:26was great until it falls apart.
1:59:28Everything was great until it all fell
1:59:29apart. Right? So that's for conflict.
1:59:31And then when you're writing open loops,
1:59:33aka transitions from one point to
1:59:34another, right? Write three versions.
1:59:36Pick one topic, write through open
1:59:38loops. And yeah, so for this video, how
1:59:41I got 1 million views, right? I found
1:59:43one trick that got me 1 million views.
1:59:44You won't believe it. Maybe that one may
1:59:46not not super strong, right? This simple
1:59:48change got me 1 million views. Maybe
1:59:49this is a little bit better, right?
1:59:51Here's how I hit 1 million views in a
1:59:53month and it's not what you think,
1:59:54right? Couple versions of open loops.
1:59:55And then you want to layer open loops
1:59:58into your script, right? Start with a
2:00:00big question, right? Add more curiosity
2:00:02halfway through the video, right? Make
2:00:04sure to answer everything at the end.
2:00:06Make sure to resolve the open loop is
2:00:08what I'm trying to say here. And yeah,
2:00:09write every day, right? Spend 15 minutes
2:00:10a day writing open loops, right?
2:00:12Probably within seven days, you'll get
2:00:14really good at it. What I found changed
2:00:15everything, but no one told me about it.
2:00:16It made a huge mistake, right? This one
2:00:18hack saved me hours. And I'll show you
2:00:19how. Once again, when you see a great
2:00:20open loop, write it down and then try
2:00:22rewriting it, adapting it for your own
2:00:24script. Right? Does it make people
2:00:25curious? Is it clear enough to
2:00:26understand? Would you keep watching? If
2:00:28it answers all these questions, then
2:00:29you're good to go in terms of your open
2:00:31loop. the summary, analyze other
2:00:32creators, practice writing open loops as
2:00:34often as possible, keep revising, and
2:00:37really just copy what works is uh the
2:00:39easiest way to start learning, right?
2:00:41And to make the process easier, keep a
2:00:42swipe file of each of the best open
2:00:44loops you see other creators using. Good
2:00:45swipe file should include all of your
2:00:47open loops, right? So really best open
2:00:50loops, I have it all in a folder. And
2:00:52then in your open loops, it should
2:00:53explain why it works and any other
2:00:55additional insights that you have,
2:00:56right? With the open loops, why it
2:00:58works, any additional insights. You can
2:01:00see here open loop is Bruce Wayne left
2:01:02Gotham became Batman. The goal of this
2:01:04video is to teach you how to replicate
2:01:05that. Right? That's setting expectations
2:01:06because of curiosity framing video.
2:01:08Right? So like really it's it's less so
2:01:10the words that are being used in open
2:01:12loop that are important but it's more so
2:01:15the psychology behind it. Right? If you
2:01:17can break down the psychology that is
2:01:19super impactful. And yeah I I have my
2:01:21own personal swipe file. Uh if you want
2:01:22it you can click the link in
2:01:23description. It will be in the workbook.
2:01:26Um so you can get access to it. my
2:01:27favorite um my favorite open loops are
2:01:30all the way in there. There you go. I'll
2:01:31get out there and write some open loops.
2:01:33And uh just so you guys can see how I
2:01:36think about writing open loops, um I
2:01:38have a buddy who just wrote a script.
2:01:40The open loops aren't great. So, we're
2:01:42going to read the script and um we're
2:01:44going to look at the open loops and
2:01:46we're going to see how we can modify it.
2:01:47So, let's switch tabs here. Okay. So, I
2:01:50got my buddy over here, right? Uh
2:01:52$80,000 in one month as a creative
2:01:54founder, $80,000 in one month with IG.
2:01:56So, this video is basically about
2:01:57Instagram growth and how to book calls,
2:01:59how to make money uh with Instagram. So,
2:02:02let's talk about this, right? Let's uh
2:02:04let's give the hook a brief read and
2:02:06then uh we'll immediately look at the
2:02:08transitions and the open loops because I
2:02:10think that's the most valuable part
2:02:12here. In the month of April, we
2:02:14processed $80,000 with only a following
2:02:16of 7,000 followers. I did this without
2:02:18earning ads, going viral, or doing
2:02:20outreach. I didn't do what all the
2:02:21content gurus ask you to do. I didn't
2:02:22have to post three times a day, copy
2:02:24viral hooks, or check off some secret
2:02:25Instagram setting you didn't know about
2:02:27because I understood how to uniquely
2:02:29position my content. Today, I'll show
2:02:30you the three principles I infused my I
2:02:32infused in my into my content that took
2:02:35me from just another content guru to a
2:02:36personal brand that carved out a section
2:02:38of the niche just for himself. But
2:02:41first, you need to know the only way to
2:02:42be seen as the go-to guy or girl in your
2:02:44niche is by seeing you over again. Each
2:02:46time they see you, the mental real
2:02:48estate of your handsome face girls. So,
2:02:49we need to optimize for them coming back
2:02:51over and over again or what I call
2:02:53recurring views. Okay, this pretty good
2:02:54right here. Really, uh, the first point
2:02:58starts here, right? But first, you need
2:02:59to know the only way to be seen as the
2:03:01go-to guy in your niche is by being seen
2:03:04over and over again. So, here here we do
2:03:07have a transition, right? But we
2:03:09immediately go into explaining um, we go
2:03:12immediately into explaining the topic,
2:03:14right? So if we look at it from a
2:03:17transition point of view, yeah, it kind
2:03:18of makes sense, but it doesn't really
2:03:20induce curiosity, right? So how can we
2:03:22rewrite this to induce some sort of
2:03:25curiosity within the open loop? So let's
2:03:27see again. Today I'll show you the three
2:03:28principles to a personal brand that
2:03:29coughed out a section of the niche just
2:03:31for himself. And if you write the first
2:03:33step,
2:03:38first principle
2:03:43has to do with
2:03:48the first principle has to do with
2:03:50something that 99% of creators get
2:03:52wrong,
2:03:56but is the most important if you want to
2:04:00convert.
2:04:01viewers into sales. So, and then we have
2:04:04to rewrite this, right? If you want to
2:04:07be seen as the go-to guy, the go-to
2:04:10expert, right, in your niche,
2:04:17you need
2:04:21to be seen
2:04:24over and over again because each time
2:04:27So, we add transition here, right?
2:04:28Because each time they see you,
2:04:31the mental real estate,
2:04:35the mental real estate
2:04:38that your handsome face occupies in
2:04:42their minds that
2:04:45uh occupies, you don't in their mind cuz
2:04:46you already said mental real estate,
2:04:48right? That your hands occupies
2:04:49increases.
2:04:57Most creators optimize for views for
2:05:01nonfollowers,
2:05:04but
2:05:05we also want to optimize
2:05:10for them coming back over and over again
2:05:12or what I call recurring views. Right?
2:05:14So, this the first P was has
2:05:18to do with
2:05:20has to do with Yeah. has to do with
2:05:22something that 99% of creators get
2:05:24wrong, but it's the most important if
2:05:25you want to convert viewers into sales,
2:05:27right? So, this is an easy open loop
2:05:29framework. Hey, most people get this
2:05:30wrong, but it's super duper important,
2:05:33right? So, you here you can create a
2:05:34contrast. Creating a contrast is a great
2:05:36way of creating an open loop because
2:05:38they're like, hey, what is this
2:05:40contrast? Like, why why do I need this?
2:05:42Right? So, here we create an open loop.
2:05:44So, here he goes into the value, right?
2:05:46There are two two main types of value
2:05:48blah blah blah,
2:05:50right? Right? And then he goes into
2:05:51value. He says value versus insight is
2:05:53important. Right? He says you want to
2:05:55give insight. Right? So this is the
2:05:59drive you need to create in videos. So
2:06:01whatever call to action you use, follow
2:06:03you, check out your link in bio, keyword
2:06:04or comment, they're much more likely to
2:06:06take action.
2:06:09It's so funny how by giving the viewer
2:06:11more information, you can create an even
2:06:12stronger one for information. But I
2:06:14actually revealed to you the last step.
2:06:16And here's the harsh proof. It doesn't
2:06:17matter if you have the most valuable
2:06:19life-changing piece of insight ever if
2:06:21you don't have this one thing. What I'm
2:06:22going to talk about is the difference.
2:06:24So here you can kind of see it's a
2:06:25little bit disjointed, right? So I'm
2:06:26going to think, okay, how can I link
2:06:29this up? So usually it it it feels
2:06:32disjointed because a lot of us script
2:06:34like this, right? We have like the
2:06:35headline and then we just write for
2:06:37each. So an easy way is to just delete
2:06:40this and then you can immediately see,
2:06:42hey, does it actually link up, right? So
2:06:44I want to just read it. uh and see how
2:06:47it flows. If it doesn't make sense, then
2:06:49we immediately need to change it, right?
2:06:51So, let's see. Doesn't matter if you
2:06:52have the most valuable life chain
2:06:53insight if you don't have this one
2:06:54thing. So, you can see here he's trying
2:06:56to like create uh curiosity, right? But
2:07:00kind of doesn't work super well. What I
2:07:02want to talk about is the difference
2:07:03between you giving a piece of sales
2:07:04advice and Alex Mosy giving the same
2:07:06advice. See, too many entros this up
2:07:08when I see videos like this on my feed.
2:07:10I was actually doing this a couple
2:07:11months ago until I realized how stupid
2:07:13it was. So you can see he is trying to
2:07:15create a curiosity but the transition
2:07:17here isn't super smooth. All right. So
2:07:19here he was says integrating proof is
2:07:21kind of the point that he's trying to
2:07:22make here. So funny how by giving the
2:07:24viewer more information you can create
2:07:26an even stronger want for information.
2:07:28This sentence isn't isn't even like
2:07:29super strong right? With each new
2:07:30question you have you get hungrier for
2:07:32the answer. This is drive you need to
2:07:33create in your videos. So whatever this
2:07:36is the curiosity you want to create in
2:07:40your videos. So, whatever call to action
2:07:42you use, whether it's to follow you,
2:07:45check out the link in bio
2:07:49or comment keyword, your viewers
2:07:54are much more likely to follow through
2:07:57with the action. So, kind of the problem
2:08:00here is like, hey, you say it's so
2:08:02funny, but I actually revealed to you
2:08:03the last step. So, it kind of feels like
2:08:05uh I I'm not sure if this this is a
2:08:07sense that you guys get, but when I'm
2:08:09reading this, there is a
2:08:11there's kind of a gap here like
2:08:14uh we don't completely wrap up the first
2:08:16point and then we immediately transition
2:08:18to the next point, right? So, really
2:08:20when we're ending a point, uh we really
2:08:23want to foot mark it aka we want to make
2:08:26it clear that we're ending the point. It
2:08:28needs to be obvious that we're ending
2:08:30the point. And uh the way that we end
2:08:33the point, we want to end it with
2:08:34something punchy, right? So we can call
2:08:36it a zinger. I call it a zinger. So you
2:08:38really want to give it like a like a
2:08:40left hand hook so that it's clear that
2:08:41hey, right? Uh we're going to finish
2:08:44this point here. And then we're going to
2:08:46transition to something else. Right? So
2:08:48there needs to be a punchy oneliner,
2:08:50actionable oneliner. So here there isn't
2:08:53really an actual oneliner. So it feels
2:08:56kind of disjointed when you read it,
2:08:58right? The point isn't super complete.
2:09:00So let's see how we can do this. This is
2:09:01the curiosity you want to create in your
2:09:02videos. So whatever call to action you
2:09:04use, whether it's to follow you, check
2:09:06out the link in bio or comment a
2:09:08keyword, your viewers are much more
2:09:11likely to follow through. So here he
2:09:14mentions insight over here. Like the
2:09:16main point that he wants to say is use
2:09:17insight, right? Uh when you give them an
2:09:20insight, they actually get hungrier,
2:09:22right? So it's actually not giving them
2:09:24more information. So here he's kind of
2:09:25like there's like kind of a gap in the
2:09:27script. Um,
2:09:30give the viewer a banger insight. Break
2:09:34beliefs, break their internal beliefs,
2:09:38and they'll be sitting on the edge of
2:09:42their seat waiting for you to post your
2:09:47next reel.
2:09:50So, here I want to like wrap up the
2:09:52whole point. So, but actually review to
2:09:54the last step. And in here, you can just
2:09:57cut this. Here's the harsh truth. So,
2:09:59like really when I'm editing, and we're
2:10:00going to go over this in the editing
2:10:01module, right? There's a lot that I cut,
2:10:04right? When I edit first, right? To edit
2:10:06is to um to edit is to cut, right? So,
2:10:09really, I want to or like to to write is
2:10:12to edit. Like there there's a quote,
2:10:14something like that. But really, when
2:10:15I'm editing, I want to cut as much as
2:10:17possible. There's usually a lot of fluff
2:10:18in writing. So here, but it doesn't
2:10:22matter
2:10:24if you have the most life-changing
2:10:27piece of insight ever if you don't have
2:10:31if you don't supplement it with this
2:10:34next thing I'm going to talk about,
2:10:37right? Thing I'm I'm not a super fan of,
2:10:39right? But maybe let's just make a
2:10:41comment, right? Not a fan of thing what
2:10:44I'm I'm about to
2:10:47share.
2:10:49What I'm about to share is the
2:10:52difference between you giving a piece of
2:10:54sales advice and Alex Mosy and I see
2:11:00it frustrates me, right? I see so many
2:11:02entrepreneurs f this up. I see when I
2:11:04see videos when I see videos like this
2:11:06on my feed, it frustrates me. So like
2:11:09also like another thing that I want to
2:11:10look at is like these sentences are like
2:11:12relatively long. Maybe you can just cut
2:11:14this in half, you know, like make the
2:11:15sentences shorter. I was actually doing
2:11:17this a couple months ago until so like
2:11:20so here you realize that you know when
2:11:22I'm when I'm reading the script and
2:11:23guess what let's say you're making
2:11:24videos like this right here uh we need
2:11:27to um storyboard this right- which we'll
2:11:31go over in a later module but he's like
2:11:32hey when I go over videos like this
2:11:35right for example when he says like this
2:11:36right he'll put this into a teleprompter
2:11:38and you'll put it uh on screen but it's
2:11:41going to be very very difficult to
2:11:42follow because I'm not sure when he says
2:11:44like like this like what what he's
2:11:46referring to, right? So, um this is
2:11:48something that we we'll go over within
2:11:50the storyboarding module that I think is
2:11:52super important. Don't want to give zero
2:11:53authority to the market. I can't tell
2:11:54the two of you apart. Okay, so we're
2:11:56just looking at open loops here, but you
2:11:58can see here how he kind of like stacks
2:12:00the loops. Uh but you also want to vary
2:12:02the sentence length and something we're
2:12:03going to go over within the editing
2:12:04module, right? But here really we want
2:12:06to um really main lesson from this. Hey,
2:12:09you want to like uh bookmark or like
2:12:12your mark that hey, right, I'm ending
2:12:14the point here. You want to wrap up the
2:12:15pointfully before you transition to the
2:12:17next one. So, let me just put this here.
2:12:19Proof. And I think this was a heading.
2:12:21Hopefully, this was heading too. Maybe.
2:12:22There you go. Okay. So, let's let's uh
2:12:25let's transition to this. Right. So, he
2:12:26says proof basically blah blah proof.
2:12:29Right. So, I my editor showed their most
2:12:30recent videos and how they actually went
2:12:32viral, right? Proof creates a
2:12:33competitive mode and demonstrates
2:12:35authority in a space full of gurus
2:12:36helping you stand out from everyone
2:12:38else, which means more leads. Now the
2:12:41thing is authority is only built towards
2:12:43the middle or end of the video.
2:12:45Authority requires watch time. The
2:12:48viewer needs to have a good reason to
2:12:49use that time on your video. Now the
2:12:51thing is authority is only built towards
2:12:53the middle or end of the video. This
2:12:55sentence doesn't make sense. Yeah. Like
2:12:56I I I I've already gone through this
2:12:58script of him kind of briefly and I was
2:13:00like, "Hey, I made a comment that this
2:13:01sentence doesn't really make sense."
2:13:03Right? The viewer needs to have a good
2:13:05reason to devote time to watching
2:13:09your video, right? So, watching your
2:13:13video.
2:13:15So, here we don't really have this,
2:13:16right? Your video needs to be compelling
2:13:18enough within the first 3 seconds to
2:13:19beat out the cat video or degenerate
2:13:22degenerate memes or only fans videos or
2:13:26the only fans girls. And so like here we
2:13:29like, hey, there needs to be a good
2:13:30reason for them to devote time to
2:13:31watching your video. And uh and in order
2:13:34for them to devote time to watching your
2:13:36video, you need to master you need to
2:13:40master this next strategy. Okay, that
2:13:41that's something that just came up,
2:13:42right? And and to get viewers to commit
2:13:47to watching your video, you need to
2:13:49master the art of the the art of
2:13:53packaging. So here you can be like,
2:13:55"Hey, need to master the art of
2:13:56packaging." I think like this is like a
2:13:57good enough transition, right? Because
2:13:58like hey, what's the art of packaging or
2:14:00packaging in uh in in IG um is it is is
2:14:04kind of broad. So it's kind of broad and
2:14:07also like curiosity inducing. I don't
2:14:08think anyone really uses this other than
2:14:10him. So it's like hey you need to master
2:14:12the art of packaging, right? Your video
2:14:13needs to be compelling enough within the
2:14:15first 3 seconds to beat out the cat
2:14:17videos. So there you go. You need to
2:14:19first master the art of packaging.
2:14:22That's another open loop there. So this
2:14:24is kind of how you can think about
2:14:25adding open loops, right? Really there
2:14:27needs to be some curiosity factor. I
2:14:29kind of like explained my thought
2:14:30process. How do you make sure the
2:14:32transition from one point leads to
2:14:33another? And you can see here when you
2:14:35don't really have open loops, when you
2:14:37don't really have transitions, it feels
2:14:38very choppy, right? And I guarantee you
2:14:40if you look at your own scripts, you'll
2:14:42realize, hey, the transitions are really
2:14:43choppy right now without the open loops.
2:14:46So kind of like a couple hacks, right?
2:14:47It's like you want to link it together.
2:14:49You want to wrap up the point properly
2:14:51before you do the next setup. And I
2:14:54think that will drastically improve your
2:14:57open loops. So that's exactly how you
2:15:00write open loops. Once again, if you
2:15:02want to get my open loop swipe file, you
2:15:04can click the link in the description.
2:15:05It will be within the workbook. So I'll
2:15:07just send it directly to your inbox. And
2:15:10yeah, so that's how to write open loops.
2:15:12Now once we've written open loops at
2:15:14this point, we've written hooks, we've
2:15:15written payoffs, we've written the open
2:15:18loops. So, that's pretty much the full
2:15:19body of the video. Now, we need the
2:15:22viewers to actually take action at the
2:15:24end of your video once you've gotten
2:15:26them to watch from start to finish.
2:15:28Really, taking action is the main thing
2:15:30which leads to conversions. So, let's
2:15:32talk about how to write a call to
2:15:35action, a banner call to action that
2:15:36actually converts.
2:15:42Call to action CTA is basically a prompt
2:15:45at the end of your video to get the
2:15:46viewer to take what action you want them
2:15:49to take. Right here, just an example of
2:15:52a simple call to action. So, there are
2:15:54three types of call to actions, right?
2:15:56One is to sell them on watching another
2:15:58video on your channel. So, that's with
2:16:00an endcreen element. Show you what it
2:16:01looks like. Sling them on liking and
2:16:03subscribing rather than selling them on
2:16:05your offer or product or product pitch.
2:16:08And you usually use an end screen to
2:16:10accomplish this, right? An end screen is
2:16:12what you add as a clickable element in
2:16:13your video. So you can see here at the
2:16:15end of my 33minute video, it's like,
2:16:17hey, click on this video over here. Uh
2:16:19on the screen, it's an end screen
2:16:20element. But I bet you're asking
2:16:22yourself, why don't you say if you like
2:16:23the video, make sure to like and
2:16:24subscribe. Right? Lots of business
2:16:25owners to this day still do this. Hey,
2:16:27make sure to like and subscribe or like
2:16:28leave a comment. Blah blah blah. All of
2:16:30that doesn't really matter, right? Um
2:16:34because if the content is valuable
2:16:36enough, the viewers will like and
2:16:38subscribe on their own. And kind of
2:16:40there's this thing on YouTube right now
2:16:41where like subscribers don't really
2:16:43matter. Um there are channels with
2:16:45millions of subscribers that can barely
2:16:47get a thousand views on their videos. So
2:16:49subscribers don't really matter anymore.
2:16:51Comments, you know, comments don't
2:16:53really comments drive a little bit of
2:16:55engagement, but it doesn't really boost
2:16:57the views. it doesn't mean it doesn't
2:16:59signal to the YouTube algorithm that hey
2:17:01this is something that we should
2:17:02continue pushing right so um if the
2:17:05content is valuable enough viewers will
2:17:06like and subscribe on their own that's
2:17:08kind of like the hard truth about um
2:17:11telling people to like and subscribe
2:17:12like this is in 2015 you know so that's
2:17:15something that you really want to think
2:17:16about usually you wouldn't tell them to
2:17:18like and subscribe so probably thinking
2:17:20but Brian what about selling my course
2:17:22product or service right but really
2:17:24here's what nobody tells you about
2:17:25pitching on YouTube. The timing of your
2:17:28pitch matters more than the pitch
2:17:30itself, right? If you really want to
2:17:32sell something on YouTube, most of you
2:17:34guys may be watching this have your own
2:17:36business behind this. Um, or you know,
2:17:39you want to pitch some sort of sponsor,
2:17:41right? When do you pitch, right? And
2:17:44when should you not pitch? Okay, I have
2:17:46a couple personal philosophies on this
2:17:48and uh if you ask other people, they'll
2:17:50tell you different things, right? And
2:17:52this is also something that's always
2:17:53evolving, right? It's not something
2:17:55that's always stagnant. So, but uh as of
2:17:582025, right, this is my personal
2:18:00philosophy behind a pitch, right?
2:18:02Pitching an offer. It can be hard to
2:18:03pitch an offer without sounding like a
2:18:04sellout, right? And I don't recommend
2:18:06that you don't pitch at all, right?
2:18:10Because uh at the end of the day, if
2:18:12you're running a business and really
2:18:13you're starting YouTube as like a lead
2:18:15generation source, it is important to
2:18:18know when to pitch your offer. But if
2:18:20you pitch your offer too many times,
2:18:21right, in your videos, your core
2:18:23audience will eventually think that
2:18:24you're a sellout and, you know, won't
2:18:26come back to watching your channel. So,
2:18:28you need to do it very smart. In
2:18:30general, my philosophy is that you only
2:18:32pitch an offer in a 40-minute plus
2:18:34videos because that's when the viewer
2:18:37has gotten massive amounts of value from
2:18:38your video. And I feel that's only
2:18:40that's the only time that you have
2:18:42permission to pitch. Other than that, I
2:18:44generally wouldn't pitch to the viewer
2:18:46because if your video is 10 to 20
2:18:48minutes long, there just isn't enough
2:18:50information transferred to justify a
2:18:52pitch. So, really just don't pitch
2:18:55unless you have a 40 minute plus video
2:18:56because for after 40 minute plus video,
2:18:58right? You tell them to book a call, if
2:18:59you tell them to buy uh whatever product
2:19:02or whatever course that you have, I
2:19:03think it then it makes sense after
2:19:05they've watched from start to finish,
2:19:06they really understand all of the sales
2:19:08arguments. really their beliefs has been
2:19:10broken and they trust you because
2:19:12they've learned a lot from watching your
2:19:14videos then does it really really really
2:19:17make sense to do a pitch at the end of
2:19:20the video otherwise I personally
2:19:22wouldn't um hard pitch anything I
2:19:24wouldn't do anything too crazy with
2:19:27regards to pitch um especially not in a
2:19:3010 to 20 minute video so that's
2:19:31something that you definitely want to be
2:19:33conscious of so what do you pitch right
2:19:36instead uh of in a 10 to 20-minute video
2:19:39just pitching uh you know people to buy
2:19:42a product at the end of every video you
2:19:44should pitch another video right so when
2:19:46you do a call to action at the end of
2:19:47your video to another the end screen
2:19:49clickthrough rate will increase right so
2:19:52when viewers go from one video to
2:19:54another on your channel to another on
2:19:55your channel it creates a sort of
2:19:56spiderweb that will solve all of your
2:19:58prospect's problems at one time so
2:20:00really you want to think of your YouTube
2:20:02channel kind of as a spiderweb and when
2:20:04someone gets caught in one of your
2:20:05videos and they watch it to the end
2:20:07because it's a good video They'll watch
2:20:08another video and then this video will
2:20:10end screen call to action to this other
2:20:11video to this other video to this other
2:20:13video to this other video to this other
2:20:14video. So eventually it becomes like a
2:20:16spiderweb. As long as someone gets
2:20:18caught in it and watches your
2:20:20highquality video all the way to the
2:20:22end, they'll start watching more videos
2:20:24on your channel and that really
2:20:26increases the session time. That really
2:20:28increases um kind of the viewer
2:20:30satisfaction from watching your video.
2:20:33So, this is a big reason of why I really
2:20:36like pitching to another video because
2:20:38it gets people to watch even more,
2:20:40right? Increases the watch time on your
2:20:41channel as I said, right? Which leads to
2:20:43a boost in the algorithm. So, really,
2:20:45for example, if you post a video that's
2:20:47a one of 10, right? Uh this video is
2:20:49kind of like about ideiation, about uh
2:20:51about storytelling a little bit, you
2:20:53know, kind of like there's different
2:20:54stuff that we talk about within that,
2:20:55right? And the at the end of this video,
2:20:57my call to action was, "Hey, if you want
2:20:58to learn how to write hooks, call to
2:21:00actions, and a body, how to research
2:21:02your time in half. I highly recommend
2:21:03that you watch my full script writing
2:21:05guide. I go through I go through
2:21:06everything that you need to know about
2:21:07how to write a great YouTube script.
2:21:09It's about an hour and it's 30 minutes
2:21:11long, but I guarantee it's the best
2:21:12video that you will watch today. Right?
2:21:14Click over here to watch it and I'll see
2:21:16you in the next one." Right? And then
2:21:17you add endcreen elements at the end of
2:21:19it taking them to a full 1hour course.
2:21:21Guess what happened? Right? Really, you
2:21:23can see a spike, right? Uh you can see
2:21:25that there's uh there's a big spike just
2:21:28because um I did a call to action at the
2:21:31end of the video, right? With one video
2:21:33popping off. So kind of when you have
2:21:34one video that performs well that gets
2:21:36people to watch till the end, that is an
2:21:38incentive for them to come back and
2:21:41watch another video that you did an end
2:21:43screen clicker rate on. And because I
2:21:45did this with like a lot of my videos,
2:21:47right, my full script writing course
2:21:49that was me with my glasses uh continues
2:21:51to get views. It's at about 220k views
2:21:53right now. All the all this you can do
2:21:55by writing a strong call to action. So
2:21:58here's how you can do the same thing.
2:21:59Going to give you my framework for
2:22:01writing endcreen call to actions. It's
2:22:03nothing super duper complicated and um
2:22:06you can literally write it within 5
2:22:08minutes, right? And and really if you
2:22:10can write it within 5 minutes and you
2:22:12can get outsized returns if you have one
2:22:14video that performs well. It's literally
2:22:16free views. Spend 5 minutes on it.
2:22:18Nothing super complicated, right? And
2:22:20remember how I mentioned getting three
2:22:21times more clicks on end screens than
2:22:22the average YouTube channel, right? This
2:22:24is the tree pot framework I use to
2:22:26achieve that. Nothing too crazy. It's
2:22:28the hook, curiosity, action framework,
2:22:31right? And this can be written in less
2:22:33than 100 words, maybe like 50, 60 words,
2:22:36right? Um if need be. It can be written
2:22:38as short as that. Doesn't have to be
2:22:40super complex with this call to action.
2:22:42Really simplicity is the name of the
2:22:44game, right? When I explain any of
2:22:46these, if it seems complex, kind of like
2:22:49my job is not done well, really. I want
2:22:51to break this down into something as
2:22:53simple as possible. So, hook, curiosity,
2:22:55action. You want to hook their attention
2:22:57just before the end of the video because
2:22:58that's when they think there's no more
2:23:00value. So, uh at the end of the video,
2:23:02they can kind of see the the timeline.
2:23:04You want to hook them in one more time,
2:23:06right? So, an example is, hey, so that's
2:23:07how you can edit three YouTube videos in
2:23:09only one week while working for 4 hours
2:23:11per day. With this process, you'll be
2:23:13able to churn out videos real quickly.
2:23:14So you want to hook them in right after
2:23:16that you can quickly transition to the
2:23:18answer to that question you implanted in
2:23:20their minds which you use a curiosity
2:23:22for. So once again you hook the viewer
2:23:24in right open loops acts as a hook too
2:23:26right at the call to action you want to
2:23:28use a hook too like the hook this hook
2:23:30is also function as a open loop creates
2:23:33some sort of curiosity and really
2:23:35specifically in this curiosity you want
2:23:37to create a knowledge gap uh which
2:23:39creates demand for what you're about to
2:23:40pitch next. So for an example, but a
2:23:43fast turnover means that you can start
2:23:45taking in more clients. We hook them in
2:23:47again. It brings up a new problem that
2:23:48the viewers need to solve. So now that
2:23:50you know this and I've solved your
2:23:52problems with this and you can edit
2:23:53videos much faster, here's a new problem
2:23:55that you're going to have. This is the
2:23:56next problem that you're going to have,
2:23:57right? So you bring in a new problem uh
2:24:00that can be solved for them, right? And
2:24:02then action, right? Action means the
2:24:04action you want them to take. Which is
2:24:05why I created this video. This is the
2:24:07action now. This is what which is why I
2:24:09created this video to close so many
2:24:11editing clients. You never run out of
2:24:13work link and then you just thank them
2:24:15for watching. You can thank them for
2:24:16watching if you want. Simple. After
2:24:17introducing a new problem, encouraging
2:24:19viewers to solve that problem by
2:24:20watching the next video. There you go.
2:24:23It's the hook curiosity action
2:24:25framework. And because of that, they
2:24:26click until watch your next video and
2:24:28the click rate source, right? Ends clean
2:24:30click rate is better. And once again, I
2:24:32always get the same question. Is it
2:24:33worth the effort? The typical end screen
2:24:35element click rate to another video on
2:24:37your channel is 3%. Really, if maybe you
2:24:40don't write it super well, right, and it
2:24:42increases to 5%. That's that's an extra
2:24:4560% of people is 60% 66% of people,
2:24:49right? 3% to 5% that because you
2:24:52scripted it well and say you get a
2:24:55million views, an extra 66% of people
2:24:57who watch till the end will convert uh
2:25:00to watching another of your video,
2:25:02right? And if this another of your video
2:25:04pitches a product there, then you can
2:25:06see it's like totally different, right?
2:25:08So really just spend a little bit of
2:25:10effort and literally it's free views.
2:25:12You don't even have to generate new
2:25:14views because you use this call to
2:25:16action framework to another video. It
2:25:18generates new views. It generates more
2:25:20watch time. It potentially generates new
2:25:22subscribers because people spend more
2:25:24time on your channel. And yeah, it's
2:25:27just it's just much better with my
2:25:29channel, my client's channels, right?
2:25:31using this framework, our end screen
2:25:32element clickthrough rate is always
2:25:34above average, right? If it's not 5%,
2:25:37it's 10%. It can go up to 15 to 20% uh
2:25:39in some videos when the link between the
2:25:42two videos is super compelling. But you
2:25:44don't just want to do a call to action
2:25:46to a random video, right? As I said,
2:25:48when you create the curiosity gap, once
2:25:50again, there must be a gap that the
2:25:52viewer needs to fill. And the stronger
2:25:54this gap, this the more likely people
2:25:57will want to click, right? So that's
2:25:59kind of contingent on how well you write
2:26:02this curiosity gap. So remember this,
2:26:04right? Don't pitch in every video,
2:26:05right? Encourage the viewers to watch
2:26:07another video in your call to action and
2:26:09um follow the treeod framework, right?
2:26:11And when you're pitching a product is
2:26:12it's the exact same thing, right? You
2:26:14want to hook the viewer in. Again,
2:26:16create a curiosity. So there's a gap.
2:26:18Hey, now that you've watched this video,
2:26:19you know all of these things, but I
2:26:21personally uh cannot dedicate my time um
2:26:24unless I'm being paid or something like
2:26:26that. And then you do a call to action
2:26:27to your course, right? Um, hey, hey, now
2:26:31that you know all of this, right, you
2:26:33actually need to learn all of this,
2:26:34right? And this is something that I
2:26:36can't cover in one YouTube video. So
2:26:37that's why you can click the link in the
2:26:39description and I'll I'll do it for you.
2:26:42Even the call to actions that I have had
2:26:44throughout this video, right? It's like,
2:26:47hey, click the workbook. I'll send it
2:26:48directly to your inbox. It solves a
2:26:50specific problem for them, right? Solves
2:26:52a specific problem for you, right? If
2:26:54you click the link in the description,
2:26:56get the workbook, it will make your life
2:26:57a ton easier, right? Because you don't
2:26:59have to uh scroll over this video,
2:27:01rewatch it, right? You can actually just
2:27:04take that, take those pieces of
2:27:06information, right, within the workbook
2:27:07and go apply it within your channel and
2:27:09immediately get results. Because really,
2:27:11the goal of getting the viewer to take
2:27:14action isn't just to grow your channel,
2:27:16right? It's so that your viewer gets
2:27:19results. And when your viewer gets
2:27:21results, when you guys get results from
2:27:23watching this video that I've put
2:27:25together thousands,500
2:27:27plus slides, this will actually like
2:27:30hugely benefit you and you know ideally
2:27:35you guys turn into subscribers, you guys
2:27:36turn into more loyal fans just because
2:27:38you're able to watch this video from
2:27:40start to finish. Does that make sense?
2:27:43Right. So that's the call to action.
2:27:45Right. So now I'm going to write a
2:27:47couple call to actions live. Uh I'll
2:27:49break down a couple call to actions that
2:27:51I've written so that you guys can have a
2:27:53look at how it's done. So I have this
2:27:55video titled uh from one of the students
2:27:57within the discord, right? How to learn
2:27:59anything so fast it feels illegal,
2:28:02right? And uh this is taken from a good
2:28:04outlier format and um yeah, I think a
2:28:06couple months ago I helped review the
2:28:08script and write the hook for this. But
2:28:10let's look at the call to action, right?
2:28:12How to learn anything so fast it feels
2:28:15legal. So over here, let's just go over
2:28:17a couple of points. Get feedback early
2:28:20and often, right? At some point, you
2:28:21just have to start. You want to rest.
2:28:24Okay, these are good points. The power
2:28:26of obsession, changing your identity.
2:28:28There you go. And an outro, right? So,
2:28:29let's see how you write out, right?
2:28:31Hopefully, these tips will help you
2:28:32learn faster and achieve your goals more
2:28:34effectively. Oh, and YouTube thinks this
2:28:36video is perfect for you. Thanks for
2:28:38watching and I'll see you in the next
2:28:39one. So, here it's like kind of like a
2:28:42vague call to action. Um, I think this
2:28:45call to action is okay if this is your
2:28:47first video on your channel and you
2:28:49don't really know what your next video
2:28:50is. So, you can't really do a call to
2:28:52action to another video. But if you have
2:28:54other videos on your channel already
2:28:57that you want to direct traffic towards
2:28:58that you know, hey, once they watch this
2:29:00video, naturally they should watch this
2:29:02other video, then um you want to do a
2:29:05more concrete call to action. So, let's
2:29:08see how we can rewrite this. So, this um
2:29:10is about how to learn anything. So, I'd
2:29:13imagine this is for students,
2:29:16right?
2:29:20But now that you've learned
2:29:23my secret productivity techniques,
2:29:26the only thing missing is for you to
2:29:30apply it.
2:29:33Right? So, let's see. The only thing
2:29:34missing is for you to apply it. So, you
2:29:38don't need a button. Right? Now, now
2:29:39that you've learned my secret, my secret
2:29:41pro my personal productivity techniques
2:29:44for getting straight A's
2:29:48in school. The only thing missing is the
2:29:52only thing missing is for you to apply
2:29:53it.
2:29:56It's why I developed
2:29:58a simple framework
2:30:02for you to follow.
2:30:06Ah, okay. So here you give like
2:30:08productivity techniques, right? So let's
2:30:10say you have a video on uh my
2:30:12productivity schedule. Um it's for you
2:30:15to apply it
2:30:18is uh is for you to apply it. So
2:30:21and because I want to make it as simple
2:30:25as possible
2:30:27for you to copy
2:30:30my
2:30:31p my productivity calendar. I made this
2:30:35video breaking down
2:30:39my day in the life.
2:30:43Breaking down my my a my day in the life
2:30:45as a uh Harvard
2:30:50student. Click over here to watch it
2:30:55and I'll see you in the next one. Um I'm
2:30:59kind of just like coming up with stuff
2:31:00here, right? These are like
2:31:01placeholders, right? This is like my day
2:31:03in the life, right? Uh simple as simple
2:31:06as possible for you to copy my
2:31:07productivity calendar. Kind of depends
2:31:09on the video that you want to do a call
2:31:10to action to, right? Say you want to do
2:31:13a call to action to a day in the life
2:31:14video. It's like, hey, copy my
2:31:16productivity calendar or um breaking
2:31:20down Yeah. breaking down my day in the
2:31:21life as a Harvard student. Yeah, I think
2:31:23I think this is good. And obviously you
2:31:25modify this uh according to the video
2:31:28that you'd want to do a call to action
2:31:30to but I think it makes sense to hey
2:31:33right once I've given you my
2:31:34productivity techniques I want to show
2:31:36you how I apply it in my day in the life
2:31:38over here you can see right I've hooked
2:31:41them in right the only thing missing is
2:31:42for you to apply it and here I create a
2:31:44curiosity app hey copy my productivity
2:31:45calendar so and then I do an action here
2:31:49right uh you can click um over here to
2:31:52watch the video to watch my day in the
2:31:53live so that we when we create this
2:31:55information gap, we want to immediately
2:31:57create demand for them to continue
2:31:59watching. Right? So this is exactly what
2:32:02I've done here. Let's look at another
2:32:04script and we'll write maybe one or two
2:32:05more call to actions. Okay, let's do
2:32:08this video. So you can see over here if
2:32:09I started a YouTube channel, this is
2:32:11what I do, right? So if you have this
2:32:14video title, right? Let's see in the
2:32:16video what they talk about in last
2:32:17videos I grew my channel to 2 million
2:32:19and generate over all of these, right?
2:32:22and kind of has a couple examples here.
2:32:24Main payoff is to have a personal
2:32:26strategy, right? First step is finding
2:32:28your field. So that's like finding your
2:32:29niche. Just briefly browse this, right?
2:32:31So I can get an idea of the script and
2:32:33how to do call to action packaging,
2:32:37right? And then
2:32:40here do research, do script writing,
2:32:43hook, body, call to action,
2:32:46confirm video expectations,
2:32:49finding the gaps, right? All right, this
2:32:51is the exact personal strategy I use and
2:32:53many of my students have used to grow
2:32:54and get monetized on YouTube. Hope this
2:32:55helps. If you want more of these unique
2:32:56insights, click the link below to join
2:32:58my community. That's for today. See you
2:33:00in the next one. So, what's kind of
2:33:02wrong with this call to action or like
2:33:04what's missing, right? This is a pretty
2:33:06standard call to action that most
2:33:07YouTubers are, hey, just like blink here
2:33:09if you want more of this. There needs to
2:33:10be a clear benefit when you're getting
2:33:13the viewer to take an action. Right?
2:33:14Number one, um I would do a call to
2:33:16action to another video here because
2:33:18this seems like a shorter video. Kind of
2:33:20like if you look at the video length
2:33:21here, it's about a thousand words. So,
2:33:23it's going to be like about uh like a
2:33:256-minute video. Number one, I would do a
2:33:26call to action to another video. But
2:33:29let's say that hey, he really really
2:33:30wants to do a call to action to the
2:33:32community. Let's see how we can write a
2:33:34more refined call to action to the
2:33:36community. Right? So, once again, we
2:33:38want to hook them in. We want to create
2:33:39a gap. So in this case the gap will be
2:33:42like hey this is what this is where you
2:33:44want to be this is where you are this is
2:33:46where you want to be and the community
2:33:48is the solution right so that's where
2:33:51you can click that's where you can um
2:33:53click here for call to action so let's
2:33:56see how we can write and create that gap
2:33:57so we want to hook them in right so if
2:34:00you want to master the one skill many
2:34:01YouTubers overlook identifying content
2:34:02gaps you've already set yourself your
2:34:04pot set yourself apart and positioned to
2:34:06win now that you've got your personal
2:34:09strategy
2:34:10How do you actually know that it will
2:34:13work and what is the best way to
2:34:18implement it?
2:34:20I for one know that accountability
2:34:25is one of the most
2:34:28important factors when
2:34:32learning
2:34:34um
2:34:36when growing on YouTube.
2:34:39Even Mr. Beast, let me make this a
2:34:41little bigger so you guys can see.
2:34:43Right. Even Mr. Beast had a group of
2:34:46five friends that he obsessed
2:34:50over YouTube with when he first started
2:34:54out
2:34:5510 years ago.
2:34:58That's why I started a community of
2:35:01YouTube creators where we help
2:35:07where I'll help you blah blah blah,
2:35:10right? So, I'll help you um craft a
2:35:12personal strategy um post um
2:35:19my personal YouTube data so you can see
2:35:23what works and doesn't work
2:35:28and blah blah blah. So, basically what
2:35:29I'm trying to say here is like hey this
2:35:31is everything that you'll get if you
2:35:33join a community right so once again
2:35:36right now that you know the personal
2:35:37strategy and what is the best way to
2:35:38implement it. So I hook them in and then
2:35:40you want to create a gap, right? I for
2:35:42one know that accountability is one of
2:35:44the most important factors when growing
2:35:45on YouTube, right? So here we create the
2:35:47gap, right? We create the gap for
2:35:48accountability. Let's say accountability
2:35:50is the main thing that you want to push
2:35:52in terms of this community, right? So
2:35:54click the link in description in the
2:35:56description if you want my help to get
2:36:01monetized on YouTube in the next 30
2:36:05days. So immediately I give a benefit.
2:36:08Thanks for watching and I'll see you in
2:36:12the next one. So, here you can see this
2:36:14is a little bit of a longer call to
2:36:16action, but that's because you're
2:36:17telling people to um I'm not sure
2:36:20whether this is a paid community, right?
2:36:23Or whether this is a free community,
2:36:25right? But here, we really really want
2:36:27to create a reason for the viewer to
2:36:29click. In in this case, committing to a
2:36:32community is quite a lot, right? Because
2:36:34you have to uh let's say it's a paid
2:36:36community, right? they're going to have
2:36:37to pay something in order to join. So
2:36:39that it's quite a big commitment. There
2:36:41needs to be a big reason for them to
2:36:43want to do it, right? And um yeah, there
2:36:45you go. So here we kind of have a call
2:36:48to action that we just crafted out of
2:36:49thin air. Uh could you make this a
2:36:51little bit shorter? Sure. But this is
2:36:53like a good baseline, right? I just like
2:36:54wrote this in in like 2 minutes. And um
2:36:57right, it also depends on the context,
2:36:59right? When you're writing your own
2:37:01script, you'll have a little bit more
2:37:02context for what you want to do the call
2:37:04to action to, right? the what the main
2:37:06selling point of the community is. And
2:37:08yeah, just like that. And so yeah,
2:37:10that's how you write a banger call to
2:37:13action to get your viewers to actually
2:37:15take action on what you want them to
2:37:18take action on, right? That's how that's
2:37:19how you write a banger call to action.
2:37:21And by this point, just to recap,
2:37:23research, hooks, payoffs, um, open
2:37:26loops, call to actions. We've pretty
2:37:28much written the whole script if you
2:37:29combine all of this together. But the
2:37:32next step is probably one of the most
2:37:34crucial. It's what people pay me the
2:37:36most money for. It's really where my
2:37:39brains and expertise come in. It's
2:37:41editing the script. Right? If you don't
2:37:43know how to edit the script, the script
2:37:45will never come out good. And we've done
2:37:47a little bit of preview in terms of how
2:37:49I think about it. You've been able to
2:37:50see me live edit a couple scripts, edit
2:37:54hooks, edit some of the payoffs, edit
2:37:55some of the open loops. But right now, I
2:37:58want to go over some of the core
2:37:59principles that I think about when I'm
2:38:02editing scripts so that you can apply
2:38:04them when you're editing your own
2:38:07script. So, let's get right into it.
2:38:09Let's switch to the slides.
2:38:15Now that you guys are here, I just want
2:38:16to say thank you for staying all the way
2:38:18to this point and really learning the
2:38:21skill of like YouTube script writing
2:38:22because I do believe it's one of
2:38:24probably the most important skills to
2:38:26have in content creation today and it's
2:38:29probably one of the most valuable skills
2:38:30to have. So, thank you for investing
2:38:32your time in this video, but let's get
2:38:34into editing. So, let's talk about real
2:38:36quick before the specific method on how
2:38:38to edit your script is why is editing
2:38:40important? Because when you master
2:38:42editing, everything changes, right? you
2:38:44cut your writing time in half because
2:38:46you don't just spend all of your time,
2:38:48right? Just like sitting around waiting
2:38:50to write your first draft. You get your
2:38:52first draft out and then you edit the
2:38:54script, right? And that really cuts your
2:38:56time in half rather than writing,
2:38:58editing, writing, editing, writing,
2:38:59editing. Your brain switches gears and
2:39:02it's just not super duper productive.
2:39:04When you master editing, everything
2:39:05changes, right? You cut your writing
2:39:06time in half. There's less revisions and
2:39:08production time is wasted. um and you
2:39:11make your scripts more high quality just
2:39:13because you edit it, right? When you
2:39:15spend more time working on something, uh
2:39:17presumably the quality is better, right?
2:39:19And this is especially true for writing.
2:39:22So, your first draft is for dumping
2:39:23ideas, right? Editing shapes uh those
2:39:26ideas into a coherent and polished
2:39:28narrative. And a well- edited script
2:39:30makes your audience stay engaged and
2:39:32makes them take action. So, how to edit,
2:39:34right? I made the power method for
2:39:36editing your script. So, let's get into
2:39:38it. Pause. Okay. And most people don't
2:39:41really do this. They go straight from
2:39:43writing the first draft to immediately
2:39:44editing it. But after finishing your
2:39:46first draft of your video, I want you to
2:39:48take a break because this incubation
2:39:50period allows you to return to your
2:39:52script when you go and edit it with
2:39:54fresh eyes. So even after a short break,
2:39:56like an hour, it can really help you
2:39:58spot things that you've missed. And this
2:40:00works because it's easier to identify
2:40:02weak spots when you're not emotionally
2:40:04attached to the writing. spending some
2:40:05time away from your work can reveal new
2:40:08ideas or better ways to phrase things
2:40:10immediately. Once you write a script and
2:40:12you edit it, you're like emotionally
2:40:13attached. Oh, I spent a lot of time. But
2:40:15really, when you distance yourself,
2:40:17which um I think that's the power of the
2:40:20pause, right? When you distance
2:40:21yourself, you're not super emotionally
2:40:24attached to the script. You're not like
2:40:25your ego isn't in the way like, hey,
2:40:27this actually pretty good. You get to
2:40:28see it from a third person lenses. when
2:40:31you notice that you're critiquing
2:40:32someone else's video, it's a lot easier
2:40:34to critique it because it's from a third
2:40:36person lens, um, you are less
2:40:38emotionally attached to it. But when you
2:40:40critique your video, you're just not
2:40:42that great at critiquing your own video,
2:40:43right? There's a lot of blind spots that
2:40:45you have because you're emotionally
2:40:47invested into the video. Um, so that's
2:40:48why it's good to consult experts. It's
2:40:50good to get a third eye, second eye onto
2:40:52your stuff. And, uh, you want to act as
2:40:55your third eye onto your content. Take a
2:40:58pause, right? And so that's why it
2:40:59starts with the P. So this is based on
2:41:01the incubation effect, right? Because in
2:41:02psychology, this refers to the process
2:41:05where stepping away from a problem or
2:41:07task allows your subconscious mind to
2:41:09continue working on it. So when you
2:41:10actively focus on something, your your
2:41:12conscious mind is limited by its working
2:41:14memory and cognitive biases. And taking
2:41:16a break gives your brain the freedom to
2:41:19explore alternative pathways and
2:41:20associations, which gives you new ideas
2:41:23in return when you eventually decide to
2:41:25edit it. and you go to Oh, always the
2:41:26out loud out loud test, right? Reading a
2:41:29script aloud is one of the easiest ways
2:41:31to catch awkward phrasing or unnatural
2:41:33flow. So, pretend you're delivering the
2:41:35script to an audience and if something
2:41:37doesn't sound right, you want to change
2:41:38it. And this works because it helps you
2:41:40identify sentences that are too long or
2:41:42overly complicated. For example, our
2:41:44company, which has been in the business
2:41:45of providing top quality, innovative
2:41:47solutions to clients for over 15 years,
2:41:49is uniquely positioned to leverage its
2:41:51extensive expertise. when you say it in
2:41:54one line, it feels chunky. And to say in
2:41:56one breath, but when you're reading it
2:41:58visually, it doesn't look terrible,
2:41:59right? It doesn't look terrible on the
2:42:00slide. When you revise it, for over 15
2:42:02years, our company has delivered
2:42:04innovative solutions. So, you can see
2:42:05when I edit, I'm not just trying to
2:42:06replace words. Okay, how can I cut this
2:42:08down? What is not necessary that I can
2:42:11really just rephrase it? The revised
2:42:13version is clearer and easier to follow
2:42:15when read out loud. Work with tools,
2:42:17right? Use editing tools like Grammarly
2:42:18or Chad to clean up grammar and spelling
2:42:20mistakes, right? You can edit a prompt.
2:42:22Hey, fix all grammar and spelling
2:42:23mistakes. These tools aren't perfect.
2:42:25They can help your scripts readability,
2:42:28right? So, really, it's like the first
2:42:29round check when you uh give it a chat
2:42:32GBT or you give it a Grammarly or what I
2:42:34personally like to use is claude. Um,
2:42:36makes it a lot easier. And why it works?
2:42:38Because these tools catch small errors
2:42:40that distract from your message, right?
2:42:41And they can suggest clearer phrasing
2:42:43for complex ideas. Um, I personally
2:42:45recommend that you use Hemingway. It's a
2:42:46great tool for keeping your writing
2:42:48stupid simple, right? Hemingway has this
2:42:50thing where it grades your writing
2:42:52according to its reading level. So if
2:42:54the writing is a grade 12 reading level,
2:42:57you know that it's a little bit too
2:42:58complex. So you want to keep it to fifth
2:43:00to seventh grade reading level in terms
2:43:02of the writing. And E is to evaluate the
2:43:05flow. So your script should flow
2:43:06logically from one point to the next.
2:43:08Right? Each sentence should guide the
2:43:09audience seamlessly to the next idea. So
2:43:12how do you check flow? Right? You want
2:43:13to see does each point connect naturally
2:43:15to the next? Right? Are transition
2:43:17smooth? is your argument or story
2:43:19building meaningfully towards something
2:43:22right you want to check for the flow of
2:43:24the script right and and this is also
2:43:27one of the major things that I really
2:43:29look out for right I'm thinking hey does
2:43:31one point link to another link to
2:43:33another link to another and um when you
2:43:35can see when I was uh reading the the
2:43:37sky script I was really thinking hey
2:43:39does does everything flow properly if it
2:43:42doesn't flow properly then I want to
2:43:43edit it so one common problem I see is
2:43:45script writers using too many filler
2:43:46words um or transitions, right? Um some
2:43:50filler words are next or let's dive into
2:43:52this or here's a harsh truth. All of
2:43:55these are filler and can be cut, right?
2:43:58When I think about writing a script or
2:43:59when I think about any writing, if it
2:44:02doesn't contribute to the main
2:44:04narrative, if it doesn't help drive a
2:44:06certain point home, can be cut, you can
2:44:08just completely remove it because it
2:44:10doesn't teach the viewer anything and it
2:44:12doesn't move the story forward. You
2:44:14really really want to be super
2:44:15particular when you're editing it,
2:44:17right? You want to think about, hey,
2:44:19when if if there like there's an old man
2:44:21sitting over your shoulder yelling at
2:44:23you editing your script, ask, does every
2:44:26sentence have a purpose? Right? When you
2:44:28read a sentence, what is the purpose of
2:44:30it? Just like when I was breaking down
2:44:32hooks previously, and you can see every
2:44:35single line in the hook has a purpose,
2:44:37right? So, when you're evaluating flow,
2:44:39you're seeing all of these filler words.
2:44:41Does the filler words have any purpose?
2:44:44If the filler words doesn't have a
2:44:46purpose or it doesn't really aim to
2:44:48emphasize anything for the viewer,
2:44:49probably just completely cut it out.
2:44:51Right? So, this is one of the things
2:44:53that you want to be very very conscious
2:44:55of. Those transitions are boring and uh
2:44:57they can get repetitive fast if you keep
2:44:59repeating them over and over in the same
2:45:01script. You want to think of ways you
2:45:02can add transition points by adding
2:45:04insight, sharing info, etc. Example, bad
2:45:07flow, right? So if you say so that was
2:45:09everything you needed to know about code
2:45:11emailing next let's talk about code DMs
2:45:13kind of like a random transition right
2:45:15very certain next doesn't really add
2:45:17anything right or like not a bad flow
2:45:18right your thumbnail is important now
2:45:20let's get talk about how to make great
2:45:22intros seems kind of dramatic but you
2:45:24can see when I was editing the sky
2:45:26script or the Instagram script
2:45:27previously you can see that there's
2:45:30actually a lot of these mistakes that
2:45:31you kind of make within your actual
2:45:33script this is confusing because there's
2:45:34no clear connection between thumbnails
2:45:36and intros why jump topics, right? When
2:45:38you read your own scripts, you're going
2:45:39to see a lot of these mistakes, right?
2:45:41Good flow, right? Thumbnails are the
2:45:42first thing viewers see, so they decide
2:45:44whether to click or not. But even with
2:45:45the perfect thumbnail, bad intro will
2:45:47lose in seconds. Let's talk about how to
2:45:49hook them with a killer intro. And see,
2:45:51transition is seamless, right? You wrap
2:45:53up a point and you transition to the
2:45:54next one. Next, thumbnails intros by
2:45:56showing how one leads to the other
2:45:57creates curiosity about the intro, keeps
2:45:59viewers engaged. Another example, bad
2:46:01flow, right? First, brainstorm your
2:46:02video topic. After that, write a script.
2:46:04Now, let's talk about call to action.
2:46:05Fuse rushed, right? One of the things
2:46:07when I talk about when you stack too
2:46:08many payoffs, right? You tell them,
2:46:10"Hey, do this then this and this and
2:46:11this then this." Stacking too many
2:46:13payoffs, not very good because leaves
2:46:15the viewer confused and you don't fully
2:46:18explain something, right? You kind of
2:46:20just scratch it on the surface level.
2:46:21Feels so it feels rush. You skip steps,
2:46:23doesn't explain why these actions are
2:46:25important or how they fit together. So
2:46:27that's not how you want to write your
2:46:28script. So a good flow is, hey, you want
2:46:30to first brainstorm a topic that matches
2:46:32your audience's interest. And once you
2:46:33have a solid idea, write a script that
2:46:35brings your topic to life. Finally,
2:46:36finish your script with a strong call to
2:46:38action to guide viewers to the next
2:46:39step. So with each point, you fully
2:46:41develop it. Right? This just one
2:46:43sentence. It's not fully fully
2:46:44developed, but you can see the flow is
2:46:46already a lot stronger. You can see each
2:46:48step builds logically on the previous
2:46:49one, creating a clear process, right?
2:46:52Transitions once you have finally guide
2:46:54the audience through the steps without
2:46:56confusion. So another example, bad flow,
2:46:58right? It's hard to get viewers to stay
2:46:59past the first 10 seconds. Also,
2:47:01thumbnails are important for clicks,
2:47:02right? Pretty obvious. You jump between
2:47:03problems. Not good. If you say getting
2:47:05viewers to stay past the first 10
2:47:06seconds is tough, but it starts before
2:47:08they even click, right? A strong
2:47:10thumbnail grabs their attention and a
2:47:12hook keeps it. Let's break down how to
2:47:13master both. So, you can see there's a
2:47:15clear flow here, right? Links to two
2:47:17ideas showing how one problem leads to
2:47:19another, and it feels seamless. It feels
2:47:21logical. It's also very easy to read,
2:47:23right? You can see kind of like the way
2:47:25that you read it is is just different
2:47:27because the ideas flow so easily and you
2:47:30can really only identify these mistakes
2:47:33and flow when I read it out loud. When
2:47:35I'm reading out out loud, it's a lot
2:47:36more obvious, right? But if you're just
2:47:38sitting there in your office and you're
2:47:39just like staring at the script, like
2:47:41you can't really get out these mistakes,
2:47:45right? It's much more difficult. So tips
2:47:47to create good flow, right? Use
2:47:48transitions, words like because, so
2:47:50then, next, and finally guide the
2:47:52audience through your ideas. So, first
2:47:53brainstorm your topic, then write your
2:47:55script. Finally, edit into something
2:47:57unforgettable. Explain why it matters,
2:47:58right? Don't just list steps. Explain
2:48:00how they connect, right? You need a good
2:48:01title, thumbnail, and hook. Good
2:48:03example, right? Your title grabs
2:48:04attention, your thumbnail gets a click,
2:48:06and your hook keeps them watching. These
2:48:08three elements work together to make
2:48:09your video irresistible. And then you
2:48:11want to think like a viewer, right? Ask
2:48:12yourself, if I didn't know anything
2:48:14about this, would this make sense? Or
2:48:16even better, if you have someone else
2:48:17that you can ask, hey, can you read this
2:48:20and let me know what you think? Is this
2:48:21valuable information? Um, I I ask that a
2:48:24lot to kind of my YouTube strategy
2:48:26friends, right? When I'm making videos
2:48:28on retention, when I'm making videos
2:48:29about script writing, is this good info
2:48:32to you, right? Is this something
2:48:33interesting that you watch? Is this a
2:48:35good script? If yes, then I will go
2:48:37record the video, right? If not, then I
2:48:40would just refine it, right? And and ask
2:48:42them what their feedback is. Put
2:48:44yourself in the viewer's shoes. If I
2:48:46didn't know anything about this, would
2:48:48this make any sense? because if it
2:48:50doesn't, then you're going to have to
2:48:52rewrite the script. And R is to record
2:48:54your check, right? Record yourself
2:48:55reading the script using Loom or similar
2:48:57tool or you can use your camera, right?
2:48:59Watch your delivery and then you can see
2:49:02issues uh that you didn't catch while
2:49:03writing, right? Some of the top creators
2:49:06that I know will really sit down, record
2:49:08a script for an hour, and re-watch the
2:49:10footage, right? And when they rewatch
2:49:12the footage, if they're not super happy
2:49:14with their delivery or they notice
2:49:16certain parts are awkward, they'll go
2:49:18back to the script, they'll edit it, and
2:49:19then they'll re-record it, right?
2:49:21Because they want to make sure that it's
2:49:23the best quality piece of content that
2:49:25they can post out. YouTube videos take a
2:49:27long time to edit, takes a long time to
2:49:29post. So really, with your script, you
2:49:32want to make sure that it's the best
2:49:33possible state that you can have it to
2:49:36be. So hearing the script aloud shows
2:49:37whether it sounds natural. So watching a
2:49:39performance highlights parts that drag a
2:49:42few disconnected. So that's the power
2:49:43method. I'm going to give you guys my
2:49:45full editing framework and um this is
2:49:48more so kind of like to think about it
2:49:50high level and really the best way you
2:49:52can get good is number one having this
2:49:54information and number two actually
2:49:56implementing it in your videos right
2:49:58when you're recording your next videos
2:50:00when you're editing your next videos
2:50:02actually sit down and edit it and use
2:50:04these frameworks that I'm about to give
2:50:06you. Cool deal. Okay, let's go. So,
2:50:09hooks, right? Your hook is the first
2:50:10impression, right? If it's weak, your
2:50:12audience won't stick around. We already
2:50:13talked about that. Ask yourself in your
2:50:14hook, right? Does the first line
2:50:15validate the title and thumbnail, right?
2:50:17The part of the framework, right? Have
2:50:18you set clear expectations for what the
2:50:20video will deliver? And is there a
2:50:21curiosity gap that makes viewers want to
2:50:23keep watching? If the answer is yes to
2:50:25all three, then good. You've done a good
2:50:26job with your hook, right? See this this
2:50:28this hook, you clicked on this video
2:50:30because you want X. Let's get into it,
2:50:32right? Confirm the video matches the
2:50:34title, right? introduce an unclosed loop
2:50:35kind of like using the framework right
2:50:37when you edit your hook does it follow
2:50:39the framework but there's one mistake
2:50:40almost everyone makes with X set the
2:50:42tone and then go into the body right
2:50:43when you edit the body it's where you
2:50:45deliver the value when you're editing
2:50:46the body right are you building towards
2:50:48the next step have you explained why
2:50:49your audience should care right within
2:50:51the point as I said it's more important
2:50:53that the audience understands why
2:50:56something is important and actually how
2:50:57to implement it right because when they
2:50:59understand uh why doing your taxes is
2:51:02important uh then you do your taxes,
2:51:04right? If I just tell you, hey, this is
2:51:06how you do your taxes, you're not going
2:51:07to be bothered to do it. But when you
2:51:09know why it's important to you do your
2:51:10taxes, then they'll actually go and do
2:51:13it, right? So, you want to meet your
2:51:14audience where they're at. Number three
2:51:16is, did you include actionable tips or
2:51:18clear examples? Okay. Number four, are
2:51:19the transitions smooth? Right? Are the
2:51:21open loops smooth? Guiding viewers
2:51:22towards your point logically. So, you
2:51:24want to ask yourself these four
2:51:25questions when you're editing your body.
2:51:27This is an example, right? You need good
2:51:28thumbnails. They're important. It's bad.
2:51:30versus a strong thumbnail increases
2:51:32clicks by 30%. For example, Mr. Beast
2:51:35uses bright colors and clear text. Let's
2:51:37break down why that works. It's just
2:51:39like expanding it a little more, right?
2:51:41You don't want to keep things super
2:51:42surface level. When I read a lot of
2:51:43scripts, if it's usually in the,000
2:51:45to,500 word range, um, unless that's
2:51:48super intended and you've written many
2:51:50scripts before, it's usually because you
2:51:53don't go in-depth enough. So, we want to
2:51:54make sure to go in-depth for the viewer.
2:51:57And then your ultra call to action,
2:51:59right? the last chance to guide your
2:52:00audience to the to the next step, right?
2:52:02Do you have a single clear call to
2:52:03action? Do you link the call to action
2:52:05to the video's content? Have you
2:52:06promised a transformation or benefit for
2:52:08clicking on the next video? So, this is
2:52:10the curiosity, right? Is there a gap,
2:52:12right? Is there a transformation for
2:52:13clicking on the next video? So, now that
2:52:15you know how to write a script that
2:52:16grabs attention, but writing is just one
2:52:18part of the process, click here to learn
2:52:21how to turn your script into a viral
2:52:22video. There you go. Right? So, it's the
2:52:25three-part process. hook, curiosity,
2:52:28action that you want to follow pretty
2:52:30much when when you're writing any call
2:52:32to action, right? It's the exact same
2:52:34thing. So, let's talk about common
2:52:35mistakes to avoid before we go into live
2:52:37editing a couple scripts. Mistakes
2:52:39overthinking the first draft. So, it's
2:52:40spending hours rewriting the first 100
2:52:43words, right? Really, it slows down the
2:52:45process of writing and kills creativity.
2:52:47Really, write quickly. Write the first
2:52:49draft quickly and then focus on
2:52:50refining. Another mistake is using
2:52:51jargon, right? You want to edit out
2:52:53jargon and then skipping the hook,
2:52:56right? starting with ir irrelevant or
2:52:57boring details, right? So all of these
2:52:59you want to avoid, right, when you're
2:53:02editing, right? You want to look out for
2:53:03these. Another common mistake is rushing
2:53:04the editing process, right? So it's
2:53:06skipping steps like checking flow or
2:53:08reading aloud and then it's it's
2:53:09ignoring flow, right? It's jumping
2:53:11between unrelated points without
2:53:13transitions. So that's just like not
2:53:16reading the script out loud, not really
2:53:18being super particular, not being super
2:53:20strict on the flow of the script because
2:53:22if the flow of the script isn't there.
2:53:24Final tips for editing, right? Cut the
2:53:26fluff. If a word of sentence doesn't add
2:53:27value, cut it. Right? I'm a big fan of
2:53:30just cutting, cutting, cutting, cutting.
2:53:31Having shoulder scripts, right? But the
2:53:33value per minute is much higher. Big fan
2:53:36of that. Focus on the audience. Right?
2:53:37Tailor your script to the needs audience
2:53:39needs and the level of understanding
2:53:40that they have. And then you want to
2:53:42simplify, simplify, simplify, right?
2:53:45Your goal is to be clear, not to be
2:53:47complex. Right? You don't want to be
2:53:48clever. You want to make sure that your
2:53:50content is as clear as it can be. Your
2:53:52first draft doesn't have to be amazing.
2:53:54It just needs to exist, right? And
2:53:56hopefully if you follow these
2:53:57principles, you'll create script that
2:53:59keep audiences coming back for more. Go
2:54:01write the rough draft and then edit it
2:54:03into something incredible. So that's the
2:54:06slides for editing. Now, we're going to
2:54:08go into live editing. This is probably
2:54:10the most valuable part that when I do
2:54:13live calls within my community, um
2:54:15people love seeing me edit it live and
2:54:17me explain my full thought process. So,
2:54:20um let's go and edit some scripts live.
2:54:22I have a couple people who submitted
2:54:24their scripts. I'm going to edit it
2:54:25live, explain my thought process, and
2:54:27let's do it. Okay, let's have a look at
2:54:29the script. So, the title of the script
2:54:31is why is everyone moving to Poland? So,
2:54:34editor notes in red. So, um editor notes
2:54:37is really important because um usually
2:54:40when editors edit, right, they usually
2:54:42just have the voice over. They usually
2:54:44just have the talking head um and they
2:54:45have the script. And you know, there's
2:54:47certain things that you want to have in
2:54:50the script that you want the editor to
2:54:52know so that it's a lot clearer. They
2:54:53kind of know what to specifically edit
2:54:55for. Editor notes, super duper
2:54:57important. That's one of the big things
2:54:59that you want to think of. And we're
2:55:00going to cover that in story boarding um
2:55:03in one of the last and final modules
2:55:05that I think will be super useful for
2:55:08you to have. Okay. So, before we get
2:55:09into that, let's let's let's edit a
2:55:11couple scripts. So, why is everyone
2:55:13moving to Poland? Let's see the hook. 1
2:55:15million. That is the number of people
2:55:16who have moved to Poland since 2020. To
2:55:19put it into perspective, it is like
2:55:20moving the entire population of
2:55:21Birmingham to one place. What could
2:55:24possibly edit this right? What could
2:55:26possibly be driving this sudden shift?
2:55:29While other economies are struggling,
2:55:30Poland doesn't look like it's slowing
2:55:32down anytime soon. Since April this
2:55:34year, Poland recorded the largest annual
2:55:36economic growth at 4%, greater than
2:55:38Cypress at 3.7% and ahead of Spain at
2:55:412.9%. This stable economy is creating
2:55:43many opportunities for local and
2:55:45international talent. Companies need
2:55:47you. Whether you work companies need you
2:55:50whether you work in transport, the IT
2:55:52sector, consumer goods, service
2:55:53industries, as well as other businesses.
2:55:55One of these many jobs could have your
2:55:56name on it. Here's how I know this to be
2:55:58true. One of the immediate things that
2:56:00comes to mind when I'm reading this,
2:56:02it's I'm trying to understand um what
2:56:05kind of a viewer would watch this video
2:56:08and uh what are they trying to get out
2:56:10of this video, right? Kind of in the
2:56:12hook, we say, okay, we hook of 1
2:56:14million. That is number of people who
2:56:15moved to Poland since 2020, which is
2:56:17great. We don't really here we're kind
2:56:20of just like describing the phenomena
2:56:21and it's not too clear what the viewer
2:56:24will get out of the video. Immediately
2:56:25when I see the title, I want to diagnose
2:56:28what is the type of viewer that will
2:56:30click on the video and what is the type
2:56:32of audience that the YouTube channel is
2:56:34trying to build, right? And there's a
2:56:36couple of people that could possibly
2:56:38want to click on this, right? So, uh,
2:56:40possible target audience. Let me just
2:56:42write it down. Uh, people wanting to
2:56:44move to Poland. Uh, so like maybe like
2:56:46digital nomads or this could be like
2:56:48more documentary style. Um, but I think
2:56:52more often than not, it's like, hey,
2:56:53people wanting to move to Poland or
2:56:56people considering people wanting or
2:56:58considering
2:56:59to move to Poland, right? And it's like
2:57:01usually like digital nomads. Um, and um,
2:57:05and like there's like part of that is
2:57:06like, oh, like kind of like the
2:57:08incentive for them wanting to watch this
2:57:10video. It's like, hey, right, these are
2:57:12the things that I want to think about
2:57:13when I'm moving to Poland. um kind of
2:57:15like describing the overall phenomena
2:57:18because um when I'm moving to Poland, I
2:57:20also want to understand what the
2:57:21landscape looks like, right? I assume
2:57:24that's the audience that it wants to
2:57:25build. It would be a little bit odd for
2:57:27me to kind of see like a documentary
2:57:29style of hey, just like answering the
2:57:31question of like why everyone is moving
2:57:32to Poland. I think there needs to be
2:57:34something in it for the viewer. When I
2:57:35think of this, okay, how can I create
2:57:37something that's in it for the viewer in
2:57:39the hook so that the viewer wants to
2:57:41continue watching, right? And um this is
2:57:43just like kind of my hunch from seeing
2:57:45the title. And this is once again like
2:57:48you have to be very clear the type of
2:57:50audience you want to build and the
2:57:52specific audience uh and and and the
2:57:55specific uh title that you want to have
2:57:57and kind of who's going to click on the
2:57:59video. To put that into perspective, it
2:58:00is like moving the entire population of
2:58:02Birmingham to one place. Um now I'm
2:58:06like, hey, is this is this super
2:58:08relatable? So before I even like edit
2:58:11the script, right, I like you know
2:58:13there's like certain small edits I want
2:58:14to make, but I want to make comments
2:58:15immediately, right? So is it super
2:58:17relatable? So let's see what could be
2:58:19possibly driving this certain shift. So
2:58:21here I can immediately set expectations,
2:58:23right? So I can immediately set
2:58:24expectations for what this video is is
2:58:27uh going to talk about. I wanted to
2:58:29investigate hundreds of thousands of
2:58:34global talent
2:58:37are moving to Poland. So you can just
2:58:39say in this video I want to investigate
2:58:42why hundreds of thousands of global
2:58:43talent are moving to Poland and what
2:58:47could possibly
2:58:52um these two are kind of saying the same
2:58:53thing. I want to investigate why
2:58:54hundreds of thousands of global talent
2:58:56and whether you should consider Poland
2:59:01as a place to settle down. And again,
2:59:03you can transition, right? While while
2:59:04other economies are struggling right
2:59:06here, we kind of read this. I think this
2:59:07is fine. One of these many jobs could
2:59:09have your name on it. Here's how I know
2:59:10this to be true. The country has issued
2:59:122 million work visas over the past 3
2:59:14years. A survey that was carried out
2:59:16recently found that 35% of employers
2:59:18plan to expand their workforce and 42%
2:59:20intend to maintain current staffing
2:59:22levels. Don't just take it from the
2:59:24stats. Let's talk to John. For example,
2:59:26here you can be like, "Hey, John works
2:59:29as XYZ, right?" So that way
2:59:33uh or give him a profile.
2:59:36And the reason we want to do this is
2:59:38because we because we want to develop
2:59:41relatability
2:59:43with the audience, right? If they know
2:59:45who he is, they can possibly relate to
2:59:47them and that could possibly improve
2:59:48retention. Back home, he was barely
2:59:50making ends meet. Now he's tucking away
2:59:52half his paycheck every month. I've
2:59:54faced more in the past year than in the
2:59:565 years before that. He told me
2:59:59this due to many factors. One of which
3:00:01is that rent prices in London are 170%
3:00:03higher than in Warsaw. Living costs for
3:00:06one person in London estimated 3,400
3:00:081780 in Warsaw making London 93% more
3:00:10expensive. In Poland you can live a
3:00:12comfortable lifestyle without the
3:00:13financial strain often associated with
3:00:15living in major European cities. Also
3:00:17let's talk about what Poland offers to
3:00:19people just moving there. So like this
3:00:21is like what I would consider filler,
3:00:22right? What what type of support you get
3:00:24and usually one hack is like these
3:00:26questions, right? Questions can usually
3:00:29be turned into sentences. Usually we
3:00:32don't use rhetorical sentences. Uh we
3:00:35don't use rhetorical questions unless
3:00:36they're like really really rhetorical.
3:00:38Like for example, something like this
3:00:39isn't really rhetorical, right? What
3:00:40type of support do you get? There's an
3:00:42answer to that. So I wouldn't consider
3:00:44it a rhetorical question. A rhetorical
3:00:46question is when you ask a question and
3:00:50um there isn't an answer to it, right?
3:00:52Or the answer is obvious to it. That's a
3:00:54rhetorical question. In this case, it's
3:00:56easy to overuse these questions. Uh when
3:00:58you think about writing, uh write like
3:01:00you speak is an important principle in
3:01:03writing and uh that's something that's
3:01:05often missed. So, everyone will like
3:01:07usually ask these questions. So, I I I
3:01:09wouldn't I wouldn't do it. So, I I mean
3:01:11just mock this, right? And I would
3:01:13probably cancel this. Maybe I just go
3:01:14into suggestion mode. I'll just cancel
3:01:16this. Polish language schools are
3:01:17offered to newcomers where
3:01:19English-speaking medical facilities are
3:01:20available. Assistance also given to
3:01:22arrange medical insurance. This leads me
3:01:24to my next point about embassies. Polish
3:01:26language schools are offered to
3:01:27newcomers where English speaking medical
3:01:29facilities are available. So you can see
3:01:30here it's kind of a gap, right? So here
3:01:33this point needs to be fully expanded
3:01:35on. Right here when when you look at the
3:01:36script, it's like 1,300 words. So 1,000
3:01:39words is probably about like a 7 minute
3:01:41video which is a pretty short video. I'm
3:01:43not sure why why people are moving to
3:01:45Poland. Um, when I think of a video like
3:01:48that, kind of like in the research
3:01:49phase, I'd imagine this video to be
3:01:51about 15 minutes long where we fully
3:01:53break down why people are moving to
3:01:55Poland. Is this really paying it off
3:01:57right now? Uh, right now we're kind of
3:01:59just saying, oh, like Poland has all of
3:02:01these facilities. I'd like to see in
3:02:03this video is what people cannot Google,
3:02:06right? what is stuff that people aren't
3:02:09really seeing in Poland that is making
3:02:11people choose Poland over other
3:02:13countries. So we went over one thing
3:02:16which is the living cost right. So the
3:02:19living cost can uh the living cost is a
3:02:22big differentiating factor right here
3:02:24we're looking at the support that they
3:02:26get right assistance also given to
3:02:27arrange medical insurance so this is
3:02:29like kind of broad right so this is very
3:02:31broad very vague I think this is where
3:02:33there's like a missing in the research
3:02:35right you can go a little bit more in
3:02:37depth polish language schools are also
3:02:38offered to newcomers so like so what so
3:02:41like what so what are you trying to say
3:02:42here when you offer Polish language
3:02:44schools to newcomers what does that mean
3:02:47for people coming in. That means that
3:02:50unlike people going to like let's say
3:02:52Germany, right? If you don't know
3:02:53German, then it's going to be very
3:02:55difficult for you to navigate. If you go
3:02:57to Poland, right, there's Polish
3:02:58language schools so that you can learn
3:03:01Polish much easier and you can
3:03:03assimilate. It's it's it's really
3:03:04important to answer the question of so
3:03:07what, right? When you're writing these
3:03:08scripts, it's always asking yourself so
3:03:11what, so what, so what, so what, right?
3:03:13When you make a claim, so what? Make a
3:03:15claim, so what? Make a claim. So what?
3:03:18Right? And this is going to be a common
3:03:19theme when you're editing your script or
3:03:21when you're editing other people's
3:03:22scripts. You you'll read the sentence
3:03:24and be like, "Okay, so what what is the
3:03:26significance of this?" And you want to
3:03:28explain a point in its full significance
3:03:31before you jump into talking about
3:03:33something else. Because if you just
3:03:35don't do that, there will be a gap in
3:03:37the knowledge, right? There will be a
3:03:38gap in the specific message that you
3:03:40want to give. And in this case, you can
3:03:42kind of see that there is like a big gap
3:03:44here. and and this might just be a case
3:03:46of a gap in the research that you
3:03:48definitely want to look at. So this
3:03:50leads me to my next point about
3:03:51embassies where the home countries offer
3:03:53support and help and where contact
3:03:55information can be found. So what does
3:03:56Poland offer you in terms of housing and
3:03:58transport? So once again this can be
3:04:00turned into a statement, right? Turned
3:04:01into a statement. We've already covered
3:04:03Warsaw. Let's talk about beautiful
3:04:04coastal city in the north of Poland.
3:04:06Gdansk
3:04:08uh Dansk, I don't know how you pronounce
3:04:09it, right? You could get a cozy flat
3:04:11that would set you back D. which just
3:04:14$700 a month and not just in Jud uh
3:04:17cities all over Poland offer excellent
3:04:19deals on housing for utilities you'll be
3:04:21looking at around 540 like whatever the
3:04:23currency is transportation and then
3:04:25picture disc you have just finished work
3:04:26and your friends have invited you to a
3:04:28nice dinner and restaurant luckily you
3:04:29know you can go without breaking the
3:04:31bank so no one really writes with
3:04:33picture discre
3:04:35AI and there's a lot of things like once
3:04:37you start writing with AI you will kind
3:04:40of get a good sense of what feels like
3:04:43lazy writing, right? And picture this is
3:04:45one of the things that feels like lazy
3:04:46writing. So, um I I I don't want to harp
3:04:49on this script for too long. I want to
3:04:51go over and look at a couple other
3:04:52scripts, but really when you're looking
3:04:54at this, once again, main things to look
3:04:56out for is um number one, the AI
3:05:00writing. Number two, when you have
3:05:02questions, you can turn that into
3:05:04statements. So, for example, in terms of
3:05:06housing and transport, Poland, Poland is
3:05:09blah blah blah, right? And then you can
3:05:11turn that into a statement. And also
3:05:14fully expanding on points. When you read
3:05:16a sentence, so what? Read a sentence. So
3:05:19what? Expand, expand, expand, expand
3:05:21until it's fully explained. And then you
3:05:24jump into another point. When you don't
3:05:25do this right, that's that's when you
3:05:27get a video that's about 1,300 words, 6
3:05:307 minutes long. Really, ideally, you hit
3:05:32the 10 to 15 minute range. um with these
3:05:35kind of explainer videos, longer videos
3:05:38equals to longer watch time equals to
3:05:40higher RPMs, right? It means you make
3:05:42more uh per thousand views and if you're
3:05:45selling a product, it really builds
3:05:47bigger trusted scale, right? So that's
3:05:49also what you want to think about when
3:05:51um when you're writing these scripts,
3:05:54when when you're editing these scripts.
3:05:55Let's have a look at another script
3:05:57before we uh transition to talking about
3:06:00storyboarding. Okay, let's look back at
3:06:02the sky script, right? 55 calls with
3:06:04less than 7K followers. Um, I want to
3:06:06edit one of the payoffs and kind of
3:06:09explain my thought process cuz I think
3:06:11um, this guy isn't a bad writer. I think
3:06:13there's a couple things that we can
3:06:15learn. Um, he's just learning YouTube
3:06:17script writing. There's a couple things
3:06:18that we can learn um, in terms of the
3:06:21flow of logic or the certain examples
3:06:23that we can bring in. And also this is a
3:06:26good script to look at because a lot of
3:06:28you guys watching will run educational
3:06:29channels and yeah like the logic is the
3:06:33most difficult part kind of like
3:06:35packaging your thoughts in a way that's
3:06:37interesting to the viewer and something
3:06:40that the viewer wants to keep watching.
3:06:42So let's have a look at this here. He
3:06:43talks about packaging, right? And to get
3:06:44viewers to commit to watching your
3:06:46video, you need to ma first master the
3:06:48art of packaging. Your video needs to be
3:06:49compelling enough within the first 3
3:06:51seconds to beat out the cat videos.
3:06:54degenerate memes or the only fans girls.
3:06:56And this goes beyond just stealing viral
3:06:59hooks. If it were really that simple
3:07:00where you can just steal viral hooks and
3:07:02guarantee a viral video, I'd be doing
3:07:04it. I'd be doing it. But the problem is
3:07:06you're not going to have occupy.
3:07:08So there's some grammar. You're not
3:07:09going to you're not going to be top of
3:07:12mind for your viewer, right? We already
3:07:15said uh occupy mental real estate. So
3:07:17here we want to vary the word choice,
3:07:19right? You'll live in one blob with your
3:07:21competitors. Yo, in order to hook the
3:07:23viewer into your video while standing
3:07:24out, you have to understand the
3:07:26psychology behind the hook. It's what
3:07:29it's what I call the packaging. This
3:07:32will make this will 100% make or break
3:07:35your video. So, a couple like ground
3:07:37errors here. Make or break your video.
3:07:38Let's say you were looking for a car and
3:07:40walked into a Volk Volkswagen car
3:07:42dealership. They only had two cars you
3:07:44had to choose from. Both cars have the
3:07:46single engine, a nasty V12, but one of
3:07:49the engines is in an ugly Volkswagen
3:07:51Golf. The other is in a 911 uh GT3 RS.
3:07:57Not too familiar with cars. Chances are,
3:07:59unless you're some psycho or have no
3:08:00taste, you take the GT3 RS. Got my wings
3:08:03out. Okay, some humor there. In the same
3:08:05scenario, you have this really unique
3:08:07and game-changing insight. But if you
3:08:08package it incorrectly, no one's going
3:08:10to stay long enough to experience the
3:08:11benefits because the packaging of your
3:08:14value will matter. So simple edits here.
3:08:17Your hook is a sentence you say. The
3:08:18packaging is the psychology behind what
3:08:20you say. To find the perfect packaging,
3:08:21it's all about understanding what your
3:08:23avatar is actually thinking about. Let's
3:08:25go back to the video I shared earlier.
3:08:26The hook for this video was originally,
3:08:28"This guy used the Snapchat method to
3:08:29make $15 million a year at 22." Because
3:08:31I've seen a lot of videos that did well
3:08:33that start with this guy made XYZ. But
3:08:35because I'm in online business niche, I
3:08:37knew the memes happening at any given
3:08:39time and I knew one of them was the
3:08:41coaches coaching coaches, which is what
3:08:43Sam Millsap did. So I swapped that hook
3:08:45out for this coach that coaches your
3:08:46favorite coaches coach used, this is a
3:08:49mouthful, used a Snapchat content
3:08:51strategy to make 15 million at 22. It's
3:08:53my second best performing in this page
3:08:54right now. It's brought awareness to a
3:08:56huge amount of online business owners.
3:08:57If you look at the comments and lo and
3:08:58behold, one of the top top comments was
3:09:00that meme. Without the right packaging,
3:09:02the viewer would have never given me
3:09:03permission to talk about the value
3:09:05because they'll just scroll off. And
3:09:07that means which they won't watch my and
3:09:08if they scroll off, they won't watch my
3:09:10upcoming videos either. Meaning I won't
3:09:12book any that means I wouldn't
3:09:17wouldn't
3:09:19have booked
3:09:21any calls. Okay, so this is pretty
3:09:24interesting over here. There's no
3:09:25immediate problem with this, but there
3:09:28is also a logic problem. I'm not sure if
3:09:30that's a sense that you get, but by the
3:09:32end of this, I still don't really
3:09:33understand the difference between hook
3:09:35and the packaging, right? What he's
3:09:37saying is that the packaging is the
3:09:38psychology um and the hook is the words
3:09:40that you say, right?
3:09:42And then he kind of brings um the idea
3:09:45of the GT3. I think I think one of the
3:09:48main improvements is you can say, "Hey,
3:09:50right. Uh unless you you're some psycho
3:09:52or have no taste, right? It's it's less
3:09:55about taste um but it's more about like
3:09:57the pricing, right? So like one of the
3:09:59things that I can say here it's like hey
3:10:01instead of talking about picking one you
3:10:05can say because
3:10:08um uh because the 911 GT3 RS is packaged
3:10:14better they can charge however much it
3:10:17is 200,000 for it. Um while the same
3:10:22engine in this case, right, the same the
3:10:25same inside while the same engine
3:10:27packaged
3:10:29in an ugly Volk wagon Golf only goes for
3:10:36let's say $10,000 or the same engine
3:10:39only goes for $10,000, right? Well here
3:10:41you can see like the big discrepancy in
3:10:43terms of the value and then you can say
3:10:45here packaging is everything because the
3:10:47packaging of your insight right you say
3:10:49inside is more important before a hook
3:10:52is a sentence you say the packaging is
3:10:53the psychology behind what you say to I
3:10:56find to find the perfect packaging it's
3:11:00it's all about it's about understanding
3:11:02what your avatar is what your avatar is
3:11:07thinking about in the present moment.
3:11:09Let's go back to the video I shared
3:11:10earlier, right? The hook for this video
3:11:12was originally, this guy used Snapchat
3:11:13method to make $15 million at 22 because
3:11:15I've seen a lot of videos that did well
3:11:16with this guy. I know the memes
3:11:18happening at any given time. This coach
3:11:20that coaches your favorite coach's
3:11:21coach, right? And the ended up
3:11:24performing very well. So here I think
3:11:27one of the comments is that you want to
3:11:29be specific with your content, with your
3:11:33writing, right? Specificity wins. If you
3:11:37can give actual numbers
3:11:40of number of booked calls or revenue
3:11:42generated from the reel
3:11:45or certain views. So you see broad
3:11:48awareness, right? Broad awareness is
3:11:50kind of broad. Broad awareness is broad.
3:11:53Be specific. That's also one of the
3:11:54things that I'm editing for, right? How
3:11:56specific uh of the words do I actually
3:11:59use? Right? How specific can I be? Lo
3:12:01behold, one of the top comments here.
3:12:03I'm kind of just telling the viewer,
3:12:04hey, right, without the right packaging,
3:12:06it's it's not going to be good, right?
3:12:08So, really, we want to be a lot more
3:12:10actionable with our content, especially
3:12:12when we're making educational content.
3:12:13We we don't just want to tell the viewer
3:12:15blah blah blah blah blah, right? We want
3:12:17to be actually actionable so that the
3:12:18viewer can take the information that you
3:12:20gave them and apply it and get results
3:12:23within the next 24 hours, right? That's
3:12:25one of the good metrics um of a strong
3:12:27payoff. In the case of entertainment
3:12:29videos, the payoff will be the emotional
3:12:31payoff. In this case, it's the
3:12:33actionable step that they can take with
3:12:35the new information that they have to go
3:12:37apply it, right? And if you can just
3:12:39tell them directly what it is, that will
3:12:41be even better. So really just high
3:12:43level looking at it, we have the why
3:12:45this is important, right? We have the
3:12:47why this is important and then we have
3:12:49uh the what it is, right? With an
3:12:51example. Here we're missing the how,
3:12:53right? So without the right packaging,
3:12:54the viewer would have never given me
3:12:55permission to talk about the value
3:12:57because they'll just scroll off. And if
3:12:59they scroll off, they won't watch my
3:13:00upcoming videos either. Meaning I
3:13:02wouldn't have booked any calls. So I'm
3:13:03going just make a comment. So if you
3:13:05want to find the best packaging for your
3:13:09videos, follow these three steps, right?
3:13:12And then you and you want to break it
3:13:13down, right? So I'm just going to make a
3:13:16comment here to edit it. Hey, add an
3:13:19actionable step for the packaging of
3:13:22your videos. You want to make it so that
3:13:25the viewer can take this information
3:13:29that packaging is important and
3:13:32immediately apply it in the in their
3:13:37videos and get results. That's literally
3:13:40it. There you go. So, let's edit this
3:13:41call to action. Right now, if you stay
3:13:43this far, you'll learn how to use these
3:13:45three principles. value principles he
3:13:47spelled wrongly right value to get
3:13:48recurring watchers build goodwill proof
3:13:50so here he kind of just recaps it so
3:13:52here one of the comments I said is
3:13:53delete the recap you don't need to recap
3:13:55for the viewer because the viewer if
3:13:58they need a recap they'll rewatch the
3:14:00video and when they rewatch the video
3:14:03that's when you get longer watch time
3:14:05right but if you recap it that's kind of
3:14:08telling the viewer that hey the video is
3:14:09about to end and you should just click
3:14:12off right now because the video is about
3:14:13to end but no you don't want to do that
3:14:15you want to immediately rehook the
3:14:19viewers's attention after your last
3:14:20point and then transition to the call to
3:14:23action. Right? So, I would delete this.
3:14:25That that's that was my advice. But what
3:14:27I didn't tell you is that this is really
3:14:29only the tip is that this is that what I
3:14:33just shared with you, what I just shared
3:14:36with you is only the tip of the iceberg
3:14:38of becoming a creative founder with 24/7
3:14:41lead generation and nurture machine that
3:14:42pumps out warm ready to buy leads and
3:14:44all of your marketing efforts. So you
3:14:46can see here, this is a super long
3:14:47sentence that spans three lines. But
3:14:50wait,
3:14:53I didn't tell you something.
3:14:56What I just shared with you is only the
3:15:00tip of the iceberg of becoming a creator
3:15:02founder who can out leads out
3:15:07ready to buy leads in 24 uh while you're
3:15:14asleep right here. I can like just
3:15:17summarize that, right? Just cut the
3:15:18sentence in half. That's why instead of
3:15:21I actually, right, that's why I made
3:15:25a full masterclass video that breaks
3:15:29down, you don't just want to say cover,
3:15:31right? Breaks down the entire content
3:15:34creation process. I've legit checked out
3:15:36all of YouTube. This is Moana's voice,
3:15:38so that's fine. Telling you, nobody
3:15:40nobody is giving you the sauce, and it's
3:15:42right here waiting for you. Click over
3:15:44here to watch it. But until then, I'll
3:15:47see you guys next time. There you go.
3:15:49Right. So here, if we just delete this,
3:15:52right, we made this a lot more readable,
3:15:54made it a lot more concise, right? That
3:15:56makes the call to action a lot more
3:15:57effective just because it's easier to
3:15:59read. And um we just we just do a direct
3:16:02call to action. So there you go. That's
3:16:03a full tutorial on how to edit your
3:16:05video. But once you've edited the video,
3:16:08right, you've recorded the video, now
3:16:11you want to send it over to the editor,
3:16:13but the editor doesn't know how to edit
3:16:15it, right? They don't really know what
3:16:16to specifically do with it. And that's
3:16:18why we're going to talk about
3:16:19storyboarding. And storyboarding is also
3:16:22a really important part of script
3:16:24writing because as a script writer um or
3:16:27you know when you give it to your
3:16:28editor, you're pretty much the director
3:16:30of the video, right? You're the director
3:16:33um and you're the producer of the video
3:16:35and it's your job to direct the
3:16:37direction of the editing by giving them
3:16:39clips, letting them know what visuals to
3:16:41add and that way the script can
3:16:43complement the visuals. So that's
3:16:45exactly what we're going to talk about.
3:16:47So stick around for that.
3:16:53Storyboarding in YouTube script writing
3:16:54is when you add notes in your script for
3:16:56the editor. So it's basically a guide to
3:16:58help the editor visualize your video. So
3:17:02whether you're writing scripts for
3:17:03yourself or you're writing scripts for a
3:17:05client, it's important to storyboard
3:17:07because that way the editor will have an
3:17:10idea of what clips to put in, what
3:17:12visuals to put in. if you have a certain
3:17:14vision in terms of how it's meant to be
3:17:16edited. This especially for like
3:17:17documentary scripts, but also for like
3:17:19educational scripts, right? If you refer
3:17:21to a study, um you want the editor to be
3:17:24able to pull up the study and then have
3:17:25like the yellow highlight if that's kind
3:17:27of the visual that you want to have. So,
3:17:29it's important to give the editor
3:17:31direction and that is what storyboarding
3:17:34does. So, these notes explain how scenes
3:17:36should look, what emotions they should
3:17:38show and what clips or effects to use.
3:17:40So you can see here right for the edit
3:17:42do the exact opposite edit of the intro
3:17:44right instead of clouds and halo do hell
3:17:45background and demon thorns in their
3:17:47head right do an edit where the camera
3:17:48falls sideways and uncovers the seven
3:17:50heavenly virtues similar to 38 right so
3:17:53you can see here it's sometimes really
3:17:55in depth but it doesn't always have to
3:17:57be super in-depth kind of depends on the
3:17:58video so I'm going to talk about you
3:18:01know how to storyboard different videos
3:18:02how I think about it how to collect
3:18:04these clips and how to make your life of
3:18:07the editor a lot easier and this will
3:18:09help you post videos a lot faster,
3:18:12right? So, a good storyboard includes,
3:18:13right, notes about editing and effects,
3:18:15right? Zoom in on the subject during
3:18:16this line. All of that links to examples
3:18:18or references, right? Clip, clip, clip.
3:18:20You can see here, play this clip here,
3:18:21play this clip here, play this clip
3:18:22here, play this clip here. That's all
3:18:24part of the research, all part of the
3:18:26script writing process. Also like ideas
3:18:29for pacing, right? Play investigative
3:18:30sounding music before we even start
3:18:32storyboarding. How does this improve
3:18:34your videos, right? Keeping things
3:18:35clear, right? Everyone knows what to do.
3:18:37Editors don't have to guess, right? So,
3:18:38keep things clear. It saves a ton of
3:18:40time instead of going back and forth on
3:18:41revisions. Saves you a lot of headache,
3:18:43right? It makes the videos engaging and
3:18:46um it helps you scale your workflow,
3:18:48right? You can focus on ideas and
3:18:49scripting while the editors handle the
3:18:51execution of the video. So, think of
3:18:53storyboarding as the pre-editing, right?
3:18:55Every second planned now saves hours
3:18:58later in terms of going back and forth.
3:18:59I'm going to give a quick overview.
3:19:00Storyboarding isn't a super complex uh
3:19:03science, but storyboarding is super
3:19:05important. I do want to talk about how
3:19:06to make your storyboards simple and
3:19:08effective. There are three major steps
3:19:10that you need to follow, right? You
3:19:11start with research and you go into
3:19:13scripting and you go into storyboarding,
3:19:15right? And the reason you need to follow
3:19:16this workflow is because it is the
3:19:18fastest and the most efficient way to
3:19:20storyboard your scripts. Let's break it
3:19:21down. So the research is starts when
3:19:23when you're making a video, you need to
3:19:25find certain reference clips, sound
3:19:26effects or transitions before you start
3:19:28script writing. This is less so for
3:19:30educational videos and more so for like
3:19:32documentary videos, right? when you want
3:19:34to reference certain clips or uh usually
3:19:37when I do uh my YouTube script writing
3:19:39breakdowns, I'll say, "Hey, this uh this
3:19:41creator did this, right?" And then
3:19:43they'll play a clip of it. I also want
3:19:44to have that. So that happens within the
3:19:46research stage. So you can find clips
3:19:48and references in many ways. You can go
3:19:49to Google, you can go to Wikubia, you
3:19:51can go to Reddit, you can go to YouTube,
3:19:53right? And here's a couple pro tips.
3:19:54Google is used to find clips or images
3:19:56searching keywords, right? Wikubia is
3:19:58for celebrities, right? YouTubers.
3:20:01Reddit is for to see opinions and trends
3:20:04and uh you can also find clips there,
3:20:05right? And YouTube is to find B-roll or
3:20:07example clips. YouTube's also really
3:20:09great place um to find clips and yeah,
3:20:12make a list of all the clips you want to
3:20:13use from those platforms and um yeah,
3:20:15add links to them so that it's easy to
3:20:18find the clips and certain timestamps
3:20:20too. And later I'll show you a tool you
3:20:22can use to do this for you. And with
3:20:24these clips, you can start visualizing
3:20:25and scripting out your video. And yeah,
3:20:27when you're scripting, start off the
3:20:28content, right? focus on developing the
3:20:30content narrative, right? Actual script
3:20:31is what you want to focus on. Um, and
3:20:34then later on you can write your hook or
3:20:36explanation clearly uh before thinking
3:20:39about your effects. So the storyboarding
3:20:40is I talk about this at the last step
3:20:42cuz really this is after editing the
3:20:44full script where you'll add certain
3:20:46annotations for the editor, right? Try
3:20:48your best to implement the clips that
3:20:49you found into the overall story of your
3:20:51script. That way it'll be easier for you
3:20:53to add clips. So here's how you can add
3:20:54clips in the most effective way. I like
3:20:55to storyboard my videos using the VRCT
3:20:58framework, which stands for visuals,
3:21:01references, clips, and time codes,
3:21:04right? And this is how you use them to
3:21:05your full potential. You want to have
3:21:06all of these with visuals, right? You
3:21:08want to revisit the script to include
3:21:10transitions, references, and clips
3:21:12ideas, right? And here have an example,
3:21:14right? Add fade to black after this line
3:21:15or use slow motion shot here.
3:21:17References, right? any links to videos
3:21:18or images, clips, so if there's clips
3:21:20you want to have, and write timestamps
3:21:22to guide the editor on when and where to
3:21:25add effects or transitions. Usually, you
3:21:27would have visuals, references, clips,
3:21:28and time codes. You want to have all of
3:21:30these time codes especially, right? It's
3:21:32the worst when you just add a video and
3:21:34don't give the specific time code. Spend
3:21:36a little bit of time, right, sourcing
3:21:38the specific clips, adding certain time
3:21:40codes so that your editor can save a
3:21:42bunch of time when he's editing. So, I
3:21:43recommend you try to add as many
3:21:44visuals, references, clips, and time
3:21:46codes to your video as possible, right?
3:21:49That's super ideal. Saves your editor a
3:21:51bunch of time. It's pretty easy for most
3:21:53script writers to storyboard their
3:21:54videos wrong, right? So, here are the
3:21:55most common mistakes that you can make
3:21:57and how you can avoid them. Mistake
3:21:58number one, too many details, right?
3:22:00That means you you overwhelm the editor
3:22:03with unnecessary information, right?
3:22:05Usually, the editor might have their own
3:22:06creative direction. You give them too
3:22:08many details, hard for them to know what
3:22:09to do, right? No context, right? Vague
3:22:11notes make it hard for editors to know
3:22:13what you want. Uh copyright problems,
3:22:15right? Using unlicensed clips or music
3:22:18can also get your video taken down.
3:22:20Ugoring your editor, right? Means you
3:22:22miss out on valuable expertise. You have
3:22:23all these mistakes. How here's how you
3:22:25can avoid these mistakes with too many
3:22:26details, right? Script writers might
3:22:28believe that the more you write the
3:22:30better, but that's not always the case,
3:22:32right? So notes that are too long,
3:22:34you'll just waste you and your editor's
3:22:36time, right? So don't don't have a note
3:22:39that's too long. just give them the
3:22:40information that they need and they'll
3:22:41do the rest. Uh you don't want to make
3:22:43it impossible for your editor to have
3:22:45their own autistic integrity, right? If
3:22:46you have a good editor who knows what
3:22:48they're doing, you want to give them the
3:22:49freedom to be able to make the videos
3:22:51and edit the videos in a way that they
3:22:53think is best cuz they're the editor
3:22:55you're not. They probably have some sort
3:22:57of expertise here. You're forcing them
3:22:58to follow your instructions instead of
3:23:00letting the editor do their job. The
3:23:01best way to avoid this mistake is to
3:23:03keep notes concise and only include
3:23:05what's essential. So we can cut that
3:23:07original example into this. Right? So
3:23:10just much shorter, much more concise. No
3:23:12context, right? And even bigger problem
3:23:14if is if you're too vague, right? So
3:23:16there's one end too many details. The
3:23:18other is like no context, right? Make
3:23:20the edit better just makes no sense. You
3:23:21have to balance between making your
3:23:22notes concise and helpful without
3:23:24overdoing it. So once again, we always
3:23:26fall back to the framework, right?
3:23:27Visuals, references, clips, time codes.
3:23:30So focus on these four when you're
3:23:31storyboarding, right? Anything more than
3:23:33this is fluff and anything less is too
3:23:35vague. Another mistake is copyright
3:23:36problems, right? One thing to always
3:23:37remember when you're looking for clips
3:23:39is to avoid copyrighted clips and music,
3:23:41right? That's usually bad news cuz uh
3:23:43that could lead to demonetization of
3:23:45this specific video and you don't get
3:23:46adsense from you. You don't want that.
3:23:48So using clips and music without
3:23:49permission might lead to your video
3:23:50being copyright claimed and might lead
3:23:52to your video losing monetization or
3:23:54worse getting blocked. And you can avoid
3:23:56this problem by using copyright free
3:23:57resources and double-checking usage
3:23:59rights. And you can do this by using
3:24:01Google's copyright match tool. The last
3:24:03mistake is ignoring your editor, right?
3:24:06This is probably the worst mistake you
3:24:07can make as a script writer or, you
3:24:09know, if you're a business owner, you're
3:24:10doing the video production because it
3:24:11wastes both your time and your money. If
3:24:13you pay for an editor but end up
3:24:15ignoring them and try to control
3:24:17everything about your video's edit,
3:24:19right, your video, your editors talking
3:24:20to a wall, you end up missing out on
3:24:22valuable expertise and you start to
3:24:24stretch yourself too thin um when you
3:24:27try to do everything yourself. So, yeah,
3:24:28that's everything that you need to know
3:24:30about storyboarding really. uh visuals,
3:24:32references, time codes. You want to have
3:24:35all of that VRCT and uh I'm going to
3:24:38show you one of my sample scripts uh
3:24:40that I've written that I think is
3:24:42storyboarded pretty well. Um it's a
3:24:44little bit of more of a complex video.
3:24:45So, there was a little bit more
3:24:47storyboarding. I kind of want to show
3:24:48you what that looks like and what you
3:24:51really want to look out for when you're
3:24:53storyboarding, right? So, let's look at
3:24:55that right now. So, here I have this
3:24:56video that I've referenced, I think
3:24:58probably once in this video, right? How
3:24:59Imagi made $40 million from one YouTube
3:25:01video. So, the reason this video needed
3:25:03to be storyboarded pretty well is
3:25:06because we usually transition um between
3:25:10the talking head of me and then clips
3:25:12from his video, right? So, talking head
3:25:14of me and then clips of his video and
3:25:16then we break it down. So, it needs to
3:25:18be very clear how to storyboard it. So,
3:25:20um here I just want to give you a high
3:25:21level overview. We're not going to spend
3:25:22too much time on this here. Here you can
3:25:25see and because I went I want I want the
3:25:27private jet 2. I spent three weeks
3:25:29slaving away at my computer to figure
3:25:31out how he did it. So all you have to do
3:25:33to become Iangazi demon mode, right?
3:25:36This is like uh here like change my
3:25:38voice demon mode is to watch this video,
3:25:40right? And then here you have the video
3:25:43and the graph and this is the video that
3:25:45I'm talking about. So you unblur the
3:25:47video here. There you go. And then blah
3:25:48blah blah. So here here this is where we
3:25:51transition between the actual script um
3:25:53and uh and the clips. So it all starts
3:25:56with number one brainwash and then here
3:25:58I'm put in bracket right pause on screen
3:26:00fade into the video right with echoey
3:26:02flashback aesthetic right so look we're
3:26:04entering a new era everything is
3:26:06changing the way we buy the way we work
3:26:07the way we live and so does the way that
3:26:09people do business right and then here I
3:26:12have the clip with the time stamp right
3:26:13so it's equals one and then establish
3:26:15premise and then press play so this is
3:26:16like the play effect button and then
3:26:18here I have the clip again right that I
3:26:20want to play here it's timestamped
3:26:22because it's equals 9 so it knows to
3:26:23start at the 9 seconds here. 9 seconds
3:26:26with 10 words. He grabs your attention
3:26:27and here I with flashback graphic Iman
3:26:30saying right we're doing this like
3:26:32flashback graphic flashback graphic
3:26:34flashback graphic so that uh they know
3:26:36exactly what to look at right here we
3:26:38have the clips that's specifically what
3:26:40he's looking at look at the clips look
3:26:42at the clips so if there's certain parts
3:26:45that you want to be more specific in
3:26:46terms of how you want the edit to come
3:26:49out then you want to specify it to the
3:26:51editor right if not in this case I have
3:26:54a good editor I've worked with this
3:26:55editor for a long time. So, I kind of
3:26:57trusted him to, hey, you can just go out
3:26:59and like do your own thing with this
3:27:01edit and um I I wouldn't be too super
3:27:03fussed about it, right? But if it's a
3:27:06newer editor and you're trying to give
3:27:08him direction, uh or you don't quite
3:27:10trust your editor and if you if your
3:27:12editor is working on your channel, um
3:27:14you should trust your editor. Um then
3:27:16you do need to give him a little bit
3:27:17more direction or if you have certain
3:27:20vision of how you want it to be edited,
3:27:22then you should give him that direction,
3:27:24right? What you definitely don't want to
3:27:26do is you don't want to just like ignore
3:27:29your editor or you don't want to give
3:27:31him too little information. In this
3:27:32case, all that I needed um you know,
3:27:35I've worked with this editor for a long
3:27:36time. All that I needed was to give
3:27:38timestamps in terms of the clips. Make
3:27:39it very clear, right? Obviously, me
3:27:41taking the specific timestamps and um
3:27:43and getting the YouTube links for that
3:27:45takes a little bit of time. That just
3:27:47saves him a bunch of time, right? So,
3:27:48like here, this is the transcript of it
3:27:51of of this specific time stamp. So he
3:27:53knows exactly where to start and where
3:27:54to stop, right? And that really makes it
3:27:57way easier for him uh to edit this
3:28:00video, right? So it's just one example
3:28:02of how you want to storyboard. This is a
3:28:04little bit more high level here. If you
3:28:05have stuff that you want to give
3:28:07direction to your editor, it's important
3:28:09to Right. Additionally, what you can do
3:28:11is you can record a loom over uh over
3:28:14your script just talking about, hey, I
3:28:16want it to be edited like this. Hey, I
3:28:17want it to be edited like this. That's
3:28:19also a simpler way to storyboard it. Um,
3:28:22and that way the editor can like watch a
3:28:23video side by side while editing so he
3:28:26knows kind of like what visuals. A step
3:28:28up to this is if you want to draw how
3:28:30you want it to be uh edited, that could
3:28:33also work. Um, storyboarding not super
3:28:36complicated. Uh, don't fret too much
3:28:37about it, but it's super duper important
3:28:39to communicate with your editor and make
3:28:41sure that you know he knows how you want
3:28:44to execute the video. I think I think
3:28:46that's super important. That's
3:28:47storyboarding. And now that we've talked
3:28:49about storyboarding, uh, last module
3:28:51that I want to talk about is how you can
3:28:53use AI to script your videos to really
3:28:56simplify the workflow and, um, how I
3:29:00specifically use AI when I'm writing my
3:29:02scripts. It's something that I've been
3:29:04diving into for the past couple months.
3:29:06Something that I think that I'm pretty
3:29:08knowledgeable about at this point that I
3:29:10want to share with you, some of the
3:29:12things that I'm looking at, some of the
3:29:13things that I'm thinking about when I'm
3:29:15writing scripts. So, let's get right
3:29:17into it.
3:29:22Finally, we can talk about AI. And the
3:29:25reason um I decided to put this AI
3:29:28section all the way at the back is
3:29:30because AI isn't super important when
3:29:33you are trying to write a YouTube
3:29:35script. There's a lot of talk about, you
3:29:37know, how can I use AI to replace my
3:29:38script writer? How can I use AI to do
3:29:40copyrightiting? How can I use AI to
3:29:42write my emails? those don't really take
3:29:45into consideration the context that you
3:29:47need in order to prompt AI. If you want
3:29:50to be able to use AI efficiently, you
3:29:53need to be able to answer two questions.
3:29:54You need to know what a good script
3:29:56looks like. That way, when the AI prints
3:29:59out something for you, you're able to
3:30:01assess, okay, is it good or is it bad?
3:30:03If you're not able to tell, right?
3:30:05Right? If you're not able to tell with a
3:30:06sophisticated eye, if you're not sure
3:30:09what a good YouTube script looks like,
3:30:10like I'm able to tell, there's actually
3:30:13no point in me giving you the prompts in
3:30:15me telling you how to specifically do
3:30:18it, how to specifically prompt it,
3:30:19because uh when I switch the context a
3:30:21little bit, when I tell you, hey, write
3:30:23for this other channel, hey, change the
3:30:24topic for this, you won't know what to
3:30:27feed it. You won't know what questions
3:30:29to give it. And worst of all, you won't
3:30:31know whether the output that it gives
3:30:33you is good or not, right? And then if
3:30:35you have a semi okay output, you go
3:30:38record it and the video doesn't perform
3:30:40well and you're like, "Hey, why doesn't
3:30:42the video perform well?" Well, it's
3:30:44because you don't know what good looks
3:30:45like. So, it's super duper important
3:30:48that you understand all of the previous
3:30:50sections before you decided, hey, I'm
3:30:53going to write with AI. If you don't
3:30:55know what a good script looks like, if
3:30:56you don't know what a retention
3:30:57optimized script looks like, if you
3:30:59don't know the specific frameworks to
3:31:01write a script, if you don't know how to
3:31:02write payoffs, how to write hooks, there
3:31:04is no point in you understanding this AI
3:31:07section, right? So, uh if this this this
3:31:10video will be timestamped and if you
3:31:11clicked all the way to this AI section
3:31:13just to learn about AI, suggest you go
3:31:16understand every single part before this
3:31:18and the actual steps to take before you
3:31:21learn how to write with AI. Okay, cool.
3:31:25Go back. Don't watch this part. So, for
3:31:27those of you who actually watched from
3:31:28start to finish, let's talk about kind
3:31:30of how I think about writing with AI and
3:31:33the specific use cases that I have for
3:31:36it. So, as I said before, when you want
3:31:38to write with AI, you need to understand
3:31:40what good looks like. And number two,
3:31:42you have to understand what questions to
3:31:44ask it. Because there's never going to
3:31:46be a world where you can oneshot prompt
3:31:48and you'll be able to get a full YouTube
3:31:51script, right? there'll never be a world
3:31:53you really need to refine it. You need
3:31:55to ask it the right questions in order
3:31:57to get the best output. Okay, so that's
3:32:00high level how you want to think about
3:32:02uh script writing of AI. In terms of the
3:32:05tools that I use, uh Plexity is really
3:32:07great for research. Um many people use
3:32:10for research. It can help browse the
3:32:11web. It does deep research for you. I
3:32:13use Plexity whenever I need to do
3:32:15research, especially when I'm writing
3:32:17for new niches that I'm not super
3:32:18familiar with. can get me a bunch of
3:32:20research papers, articles, when I'm
3:32:22writing documentaries. Perplexity is
3:32:24really, really great. And if you're not
3:32:26sure what to prompt perplexity, one of
3:32:28the biggest hacks that you can use when
3:32:29you're deciding to prompt AI and you're
3:32:31not sure what to prompt it, you can just
3:32:33ask it, what should I prompt you with,
3:32:35right? And then you can just feed it
3:32:38back that prompt. So, Publexity is
3:32:40really great for research. In terms of
3:32:42writing, I like to use Claude. Claude is
3:32:45something that I found the most success
3:32:46with. I know a couple people using
3:32:48Gemini to actually write the script. Uh
3:32:51Gemini is possibly another option. I
3:32:53haven't tested it, but what I've written
3:32:56so far is with Claude and it's found me
3:32:59uh really great success in terms of
3:33:03writing good scripts and helping me do
3:33:06brand research. Claude just understands
3:33:08brand voice um at its most, right? And
3:33:11brand voice is also a really important
3:33:13thing because kind of the one of the big
3:33:15problems with writing with AI is that it
3:33:17doesn't sound like you, right? And if it
3:33:19doesn't sound like you, you can't record
3:33:21it and you can't use it. So I think
3:33:23that's something that Claude really
3:33:24understands well for now, right? As of
3:33:27recording of this video, May 2025,
3:33:29Claude is probably the best model in
3:33:31terms of writing. And I think many
3:33:32people will agree with me on that, but
3:33:34uh that's the case for now. And um I
3:33:37actually don't really use AI to fully
3:33:40write scripts, right? Unless I have like
3:33:42full prompts. They're really you can't
3:33:44just use one prompt to like oneshot the
3:33:46whole script. What I like to do is to
3:33:47write it in chunks, right? And I want to
3:33:50give you um two specific use cases that
3:33:53you can have uh for your script, right?
3:33:56And um without just giving you prompts
3:33:59really my goal with kind of this section
3:34:01is to give you the thinking frameworks
3:34:04in order to actually prompt the AI to
3:34:06actually get it have a good output. The
3:34:08main use case that I have for Claude is
3:34:10that I wanted to understand my brand
3:34:12voice right and really Claude's really
3:34:15good. What you can do is once again you
3:34:17can just go to YouTube. Let's say you go
3:34:20to my channel. You can get the
3:34:21transcript of a couple of my videos.
3:34:24Let's say you get the transcript for
3:34:25this. You Let's say you get a transcript
3:34:26for this video. Um, here you can just
3:34:29copy the transcript. Oh, no. You can
3:34:31just copy the transcript and you can put
3:34:33it in here.
3:34:35You can copy the transcript for a couple
3:34:37videos here. And you just want to feed
3:34:40it examples of videos that you've
3:34:42written. And if you don't already have
3:34:45um scripts that you've written, right,
3:34:48and you're like starting a completely
3:34:49new channel, if you have PDFs, if you
3:34:51have newsletters uh that you've written,
3:34:54um that's also good to like feed it. And
3:34:56then you want to ask it to analyze your
3:34:58brand voice, right? So here I've fed it
3:35:01three transcripts. Then you just want to
3:35:03be able to talk to it, right? Um the
3:35:06best thing that you can do is, you know,
3:35:08you want to give it specific
3:35:09information, right? specific actions on
3:35:12what to do. And then you also want to
3:35:15give it um certain parameters, right?
3:35:18So, so like parameters would be like,
3:35:19hey, write in a fifth grade reading
3:35:21level um use simple language, you know,
3:35:24stuff like that. So that it can kind of
3:35:26know what to do or hey, give me the
3:35:28output in this format, right? So that it
3:35:30knows exactly what to do. Now, number
3:35:31one use case that I use it for is the
3:35:33brand voice, right? So I you want to use
3:35:35it to extract the brand voice. So that
3:35:37way when I give it another topic it'll
3:35:39actually understand the brand voice and
3:35:40it'll be able to write it in that. So
3:35:43let's say you give it this right it's
3:35:44like hey um I want you to extract a JSON
3:35:48profile. So JSON profile basically it uh
3:35:52it's a way of storing data right. So um
3:35:55so this is an easy way. You can just get
3:35:57a document with the exact JSON profile
3:35:59and it will extract the brand voice. And
3:36:02this is something that you can feed back
3:36:04to Claude and it'll immediately know my
3:36:06brand voice. So I want you to extract
3:36:07the brand uh JSON profile for my
3:36:10specific script writing style. Right? I
3:36:12want you to read the transcripts of my
3:36:17following YouTube videos and extract the
3:36:21JSON profile um for my brand voice
3:36:25specific words that I use, my tone,
3:36:29style, um way of writing, sentence,
3:36:34length, um storytelling style. I just
3:36:37want to give it a couple parameters. Um,
3:36:40I want to have this as a document so
3:36:43that I can give you a topic and I can
3:36:47write a script in my style and then you
3:36:50can just give it right clots on at four
3:36:52is the model that I'm using and let's
3:36:54see what it gives us. So here you can
3:36:56see it's dropped an artifact, right?
3:36:58Brand, voice, personality, educational,
3:37:00mentor, casual, authority, confidence,
3:37:02helpful, direct, conversational. Wait,
3:37:04what? But here's the thing. This is
3:37:05huge, gamechanging. So really, there's
3:37:07just like signature phrases that they'll
3:37:09be able to extract that that I think is
3:37:11is really good. I don't think you can
3:37:12really do this with Chbt super well. Um,
3:37:15but yeah, transitions here, emphasis
3:37:17words, credibility builders, sentence
3:37:19structures. So it extracts all of this,
3:37:21right? So here I just want to copy this
3:37:23like, hey, uh, use this JSON profile to
3:37:27write me a script on how to make a
3:37:30killer YouTube video, right? And, uh,
3:37:32I'm kind of just prompting this. This
3:37:34isn't actually how you write a full
3:37:35script, but here you can see that it's
3:37:37able to, you know, use his brand voice
3:37:41and be able to write the script based on
3:37:43that, right? And here you have the hook,
3:37:44right? You spend weeks planning your
3:37:46video. You film for hours. You edit
3:37:47until your eyes bleed. You hit upload.
3:37:4947 views, three likes, and the only
3:37:51comment is mouth. So, like this is like
3:37:53pretty on brand. And um you can use this
3:37:56for if you're writing for your own
3:37:57channel. You can use this for if you're
3:37:59writing for another client's channel.
3:38:01Just train Claude on the brand voice,
3:38:04extract the JSON profile, and you'll be
3:38:06able to write scripts in their voice
3:38:08just like this. Right? Of course, right?
3:38:10You want to give it the specific payoffs
3:38:12in order to actually write it. You don't
3:38:14want to oneshot it. You want it to, you
3:38:15know, give you a couple hook variations.
3:38:17You want to give it a couple uh body
3:38:19body writing variations, couple body
3:38:21writing variations. Now, I have another
3:38:23video where I use AI to write a script.
3:38:25So, you can click it over here. I'm
3:38:26going to link it over here or link it in
3:38:28the description, too. But, um yeah, this
3:38:30is like the number one use case that I
3:38:32have it do. It's that it's used to
3:38:34extract the brand voice. Okay, let's
3:38:37talk about another use case. The other
3:38:39use case I use other than just
3:38:41extracting the brand voice um is to edit
3:38:45the script. There are certain things
3:38:47that you'll really miss out when you're
3:38:49editing the script and uh you want to
3:38:52just use AI to be able to pinpoint
3:38:55certain things that you're not able to
3:38:57see. And once again, when we're editing
3:38:59the script, right, there's a couple
3:39:00principles that I went over previously.
3:39:03you can pretty much take the transcript
3:39:04of me talking about how to edit a video,
3:39:08uh, feed it to AI as kind of like the
3:39:10guidelines, the baseline guidelines on,
3:39:13um, what to look out for when you're
3:39:15writing, uh, when when you're editing a
3:39:17video. That's also one of the things
3:39:18that that you can do, right? You can
3:39:20take slides, you can take PDFs, you can
3:39:22take sort of guides as training
3:39:23information for it, and then it'll be
3:39:25able to edit a script for it. So, let's
3:39:27just do it right now. So, let's go over
3:39:29here. We have the editing slides and
3:39:31here we can just I'm just going to
3:39:33download it as a PDF and then here I'm
3:39:35going to upload the PDF onto Claude once
3:39:38I have it downloaded. So here I'm just
3:39:40going to upload the editing slides and
3:39:43here right we have the script how to
3:39:45escape the rat race without quitting
3:39:46your 9 to5 that we previously wrote. So
3:39:48let's see how it gives me comments and
3:39:50how it edits um the first part. So I'm
3:39:53just going to copy this whole thing and
3:39:54then you want to also tell it what you
3:39:56fed it. So, uh, you are a YouTube script
3:39:59writer with millions of views under your
3:40:03belt and you're a proficient copywriter.
3:40:06So, here I'm giving it a role. I gave
3:40:08you a PDF on how to edit a script. Uh, I
3:40:13want your help to critique my script and
3:40:17edit it for me. I gave you a script that
3:40:20I've written on how to escape the rat
3:40:24race without quitting your 9 to5.
3:40:29The first point that I wrote is the one
3:40:34I want you to critique uh not uh the
3:40:37hook. Can you give me certain weaknesses
3:40:41and modifications that you'd make to the
3:40:45first point? And you can see here the
3:40:46way that I prompted I try to be as
3:40:48specific as possible as to what certain
3:40:50requirements that I wanted to have.
3:40:53Right? So you can see over here here
3:40:54look at your first point about reframing
3:40:56your 95. You can see the M comments
3:40:57solid was several areas that were
3:40:59tightened. So weak transition right
3:41:01contradicting message
3:41:04right overused example repetitive
3:41:07content unclear structure weak call to
3:41:09action. So there we go. So, it gives a
3:41:12suggested rewrite here, your current
3:41:15script. The truth is, most people have
3:41:16their 9 to5 completely backwards. They
3:41:18see it as a prison when it should be
3:41:20their launching pad. Here's what I mean.
3:41:22Right now, you're probably going to
3:41:23work, doing your task, collecting a
3:41:24paycheck, and going home. You're trading
3:41:25time for money with no long-term plan.
3:41:28But what if I told you your job could be
3:41:30your secret weapon for escaping the rat
3:41:32race? There only two things that matter.
3:41:33Building your bank account and building
3:41:35your skill set. Everything else is
3:41:37noise. If your job teaches you valuable
3:41:39skills like digital marketing, sales,
3:41:40project management, milk it for
3:41:42everything it's worth. Stay late, ask
3:41:44questions, volunteer for projects,
3:41:46you're getting paid to learn skills that
3:41:47could make you millions. If your job
3:41:49doesn't teach you anything valuable,
3:41:50then it becomes your cash flow machine.
3:41:53Will you build skills outside of work,
3:41:55use every lunch break, every commute,
3:41:57every evening to develop high income
3:41:59abilities. The only difference between
3:42:00someone stuck in the rat race and
3:42:02someone who escapes it. Skills. That's
3:42:04it. Your 9 to5 isn't your enemy. It's
3:42:06your stepping stone. The question is are
3:42:08you using it to climb up or standing
3:42:10still? So you can see here even it's
3:42:13able to identify mistakes that I'm not
3:42:15able to identify. Right? But the base
3:42:18copy is something that I have to write
3:42:20and that way it'll give it a baseline
3:42:22for it to refine. And uh obviously this
3:42:25I'm trying to just use like single
3:42:26training data on uh how to edit and what
3:42:29to edit for. Uh but it's pretty good.
3:42:31It's already substantially better. You
3:42:33can see the way that it edits, it just
3:42:35cuts a lot of words and yeah, this is
3:42:38arguably a lot better. Is this say a
3:42:40perfect edit? No, not by any means. Is
3:42:42it a good stepping stone? I would say
3:42:44it's a pretty good stepping stone. I
3:42:46must emphasize I think the base of your
3:42:48copy needs to be written by you or at
3:42:50the very least very heavily edited by
3:42:52you. You don't just want to like give it
3:42:55to an AI to write that's really like
3:42:57fully outsourcing your brain. You still
3:42:59need to think. As much as people don't
3:43:00like doing it, you still do need to do a
3:43:02little bit of thinking. Um, AI is really
3:43:04there to supplement it. And really the
3:43:06thinking here that I did is like, hey,
3:43:08right, I'm gonna feed it this, I'm gonna
3:43:09feed it, I'm gonna feed it this, and
3:43:10here I'm going to prompt it. And that's
3:43:12pretty much the steps that I used um in
3:43:15order to use AI to edit a script. And
3:43:17um, yeah, if you want this uh editing
3:43:19slides PDF, I'm going to add it in the
3:43:21workbook, too, so that you can download
3:43:23it and you can, you know, test out this
3:43:25exact workflow. Um there's going to be
3:43:27SOP on how to actually execute this
3:43:29inside the workbook. So you can get it
3:43:31all there.
3:43:36So instead of just using Claude and I
3:43:38know I kind of mentioned that oh you
3:43:39wouldn't really use Claude or Chad GBT
3:43:42to fully write scripts, you use
3:43:44something like subscriber and
3:43:46subscriber.ai is built by my good friend
3:43:48Gil and it's specially used for writing
3:43:52YouTube scripts. So, it says, "Create
3:43:53viral YouTube scripts in minutes and
3:43:55become niche famous with this AI tool."
3:43:57Um, and um, I'll kind of go over how I
3:44:00use it and how I think about using it
3:44:03and the different ways that you can use
3:44:04it for all of these different types of
3:44:06channels. And we're going to recreate
3:44:08kind of the imongi script that I wrote a
3:44:10portion of it from scratch. And like
3:44:12we'll kind of see if we can use AI to
3:44:13write it. So, this tool just for like
3:44:16some kind of transparency, right? this
3:44:18tool is somewhere in the ballpark $200
3:44:22per year. And so if you kind of do the
3:44:23math backwards, it'll be about like $20
3:44:25a month or like $25 a month, something
3:44:27like that. Um, which is uh which is a
3:44:30pretty fair price. It's pro it's cheaper
3:44:31than CHBT. And this is specifically used
3:44:33for writing YouTube scripts. So, it's
3:44:35trained on the data and the scripts of
3:44:37literally thousands, I think maybe like
3:44:392,000 to 5,000 plus winning YouTube
3:44:41scripts and kind of understands the
3:44:43structures and it's trained on all of my
3:44:45my own stuff cuz I'm good friends of Gil
3:44:47and I started my YouTube channel, this
3:44:49YouTube channel at around the same time
3:44:52as Gil started this software. So, let's
3:44:54go into the tool and see how you can
3:44:56kind of use it. When you get the tool,
3:44:57you'll immediately go to a page like
3:44:59this and there's a bunch of tools,
3:45:00right? There's breakdown where you can
3:45:02analyze successful videos. If you go
3:45:04here, if you paste any YouTube video,
3:45:06you'll be able to fully break it down.
3:45:08So, let's maybe break down a famous
3:45:10YouTube video, right? Let's say you want
3:45:12to break down um this script from me.
3:45:16Say you really liked this um this video
3:45:19and you want to break it down. So, like
3:45:20let's just copy the link and then you'll
3:45:22be able to go into subscriber and then
3:45:24it'll be able to analyze. So, we'll just
3:45:26let it load for a little bit and then
3:45:27we'll see what it comes up with. So, you
3:45:29can see here right 20,000 views, 2.4x 4x
3:45:31average, the different topics, the tone,
3:45:33the narrative techniques, right? It
3:45:35gives you about this video, the
3:45:36potential audience, the title analysis,
3:45:39um the outline, and then it's analyzing
3:45:42the opening hook and the curiosity gaps
3:45:43will give it a little bit of time,
3:45:44right? It says it's a shocking
3:45:46statement, right? It'll give you
3:45:47literally a breakdown of the winning
3:45:50video that you want to analyze. So that
3:45:52way, you know, as YouTubers, you, you
3:45:54know, look at all of these outliers and
3:45:56you see what's working and you need to
3:45:58break it down and you watch it bit by
3:45:59bit by bit. This uses AI to really break
3:46:02it down. And because it understands the
3:46:04YouTube context and it understands, hey,
3:46:07I have to look out for a really strong
3:46:09hook and hey, I have to look out for
3:46:11really strong curiosity gaps. That's
3:46:13when you can kind of use something like
3:46:14this to analyze the videos and it, you
3:46:17know, gives you a lot more context,
3:46:18right? Say the knowledge gap, right?
3:46:20First step is by far the most important
3:46:21yet also the most overlooked. Right?
3:46:22This is the open loop. And this
3:46:24statement sets up a knowledge gap by
3:46:25suggesting that most people miss the
3:46:27most crucial step. Paradox reveal and
3:46:29mystery challenge reveal and call to
3:46:31action. Obviously, you'd only be
3:46:32breaking down videos that have performed
3:46:34well, right? If a video hasn't performed
3:46:36well and isn't a strong outlier in a
3:46:39certain channel, there's no reason to
3:46:40even break it out. So something like
3:46:42this, it's really easy to learn YouTube
3:46:45a lot faster and learn YouTube script
3:46:46writing a lot faster when you can break
3:46:48down the script of these winning
3:46:50faceless or educational videos. And
3:46:53another thing that I use subscriber for,
3:46:54right, you can use it to write
3:46:55descriptions, right? So um you can add
3:46:58video details, add your channel, and you
3:46:59can immediately generate descriptions.
3:47:01It needs a little bit of editing. You
3:47:02know, if you paste your script here,
3:47:03it'll be able to generate you a pretty
3:47:05good description. And then you can use
3:47:07it to write hooks, keywords, generate
3:47:10different titles, right? Use it to
3:47:12create tags, right? So you don't have to
3:47:14use any any what of a tool. You can use
3:47:16it use tags, the thumbnails,
3:47:18transcripts, or you can generate the
3:47:19transcripts. You don't have to use like
3:47:20come or anything. These are in the tool
3:47:22section. But what I really want to show
3:47:24you guys is how you can use it to write
3:47:26scripts. So here you can go to channels,
3:47:28right? And then you can say add your
3:47:29first channel. And then say you want to
3:47:31write for Iangi. Say you have a client
3:47:33or you can use it for yourself.
3:47:35Immediately once you type in, you can
3:47:37see it's icon here. You'll immediately
3:47:39get aspiring young entrepreneur, right?
3:47:42You can get the demographics, right? 16
3:47:43to 24, male, the income range,
3:47:46education. All of it's like pretty
3:47:48accurate, right? Motivational videos,
3:47:50business podcast, self-help blogs,
3:47:52entrepreneurial forums, YouTube vlogs,
3:47:54business advice channels, personal
3:47:55finance channels, and like the key
3:47:57questions you can ask. These key
3:47:58questions will help you come up with
3:47:59video ideas will help you come up with,
3:48:01you know, what exactly that you want to
3:48:03talk about within these videos. And here
3:48:05you can see all the different tabs,
3:48:06right? This is the audience. So this is
3:48:08the first thing that you get. You can
3:48:10understand your audience a little bit
3:48:11better. And that way it will help you
3:48:12write the scripts a little bit better or
3:48:14it helps the AI understand how to write
3:48:18the scripts. So let's go to voice here.
3:48:20Here you can immediately see the voice,
3:48:21right? So you can use it to generate a
3:48:23voice, right? And here we can use it to
3:48:25generate the preview, right? you a
3:48:26successful young I'm sure I'm speaking
3:48:28directly d or making acknowledging the
3:48:30hype and misinformation online.
3:48:31Emphasize that achieving this isn't easy
3:48:33but is achievable. Frame your advice
3:48:34around three key components. Find the
3:48:36right vehicle. Right? So this is you
3:48:38know kind of like a sample prompt that
3:48:40you can give it and you can see whether
3:48:41the voice is accurate or not. So look
3:48:44ladies and gentlemen that's something
3:48:45that Gaji starts his video with usually
3:48:47right? I know a lot of you guys are
3:48:49seeing these crazy videos online about
3:48:51making $10,000 a month and thinking it's
3:48:53some kind of magic trick. Let me tell
3:48:54you the truth right now. It's not easy,
3:48:56but it is absolutely achievable if you
3:48:59approach it the right way. I hit my
3:49:01first 10K month when I was 22. But
3:49:04here's the thing that nobody talks
3:49:05about. It took me three years of
3:49:06grinding. And honestly, I got lucky with
3:49:08timing on a few things. Your journey is
3:49:11go going to be different than mine. And
3:49:12that's completely okay. You know, like
3:49:14first draft, this voice isn't bad,
3:49:17right? And that's also because Gaji has
3:49:18like all of these videos out there and
3:49:20we can have a good idea of his voice.
3:49:22And if you know you put in your own
3:49:24channel and the preview isn't accurate,
3:49:27what you can do is you can go here and
3:49:28you can edit the voice, right? You can
3:49:30give it feedback. You can paste samples
3:49:32of writing that you have. Maybe you have
3:49:34emails that you've written. Maybe you
3:49:36have, you know, Instagram res that you
3:49:37scripted. You can just put it all here
3:49:39and you can give it feedback and it can
3:49:41refine, refine, refine, refine. But with
3:49:43someone like Gaji, he has so many videos
3:49:45out there already that's, you know, so
3:49:47in his voice like it I think it picks it
3:49:49up pretty well. And if you want to edit
3:49:50it, you can. But and this is simple mode
3:49:52and there's advanced mode, right? And
3:49:53you can kind of like edit all of these
3:49:56on your own. So it's actually very
3:49:58customizable and you can prompt it
3:50:00accordingly. Really the problem with
3:50:02using most AI script writers out there
3:50:05is that there aren't really guardrails
3:50:07and it's difficult to teach it. You
3:50:09know, kind of like what the different
3:50:10guardrails are. But here you can see
3:50:13that here you can give it the style, the
3:50:15type, the narrative perspective, the
3:50:17vocabulary level, the style of the tone.
3:50:20And if you combine like subscriber with
3:50:22what we did with Claude in order to get
3:50:24the brand voice, right? It's the exact
3:50:26same thing, right? Oh, what is the
3:50:27sentence structure that you want? Okay,
3:50:28short sentence length distribution,
3:50:30short sentences and meeting sentences,
3:50:31long sentences, right? Paragraph
3:50:33structure, language complexity, writing
3:50:35characteristics, narrative structure,
3:50:36right? Common phrases, right? and you
3:50:38can add even more common phrases so it
3:50:40knows exactly what kind of words um to
3:50:43say. Right? So that's the channel voice
3:50:45and really the most important part about
3:50:48writing a scriptive AI is answering the
3:50:50channel voice question and being able to
3:50:53identify that at a very high level and
3:50:55being very granular and very specific
3:50:57with that. So that's with the voice and
3:51:00then you can go into the research right
3:51:02sources can be added right. So as you
3:51:04write the script and be prompted later,
3:51:06you'll be able to see different sections
3:51:08where you're able to add research. And
3:51:10here the last bar here is the settings,
3:51:12right? You can change the audience, you
3:51:14can change the voice setting, language,
3:51:16the target length of video, the format.
3:51:18Uh you can choose which AI model you
3:51:20like to write with. Right? Deep Seek is
3:51:22pretty good nowadays. Uh Gemini is
3:51:25getting a little bit better. Claude is
3:51:26getting a little bit better. So really
3:51:29when you get this subscription you're
3:51:31able to write with all of these
3:51:32different models. So it's actually you
3:51:35actually like save a ton of money um
3:51:37instead of just buying you know uh uh
3:51:39chat premium and claude premium um you
3:51:43all you have to do is just like get
3:51:44subscriber and you'll get access to all
3:51:46of these different models. Let's get
3:51:48into actually writing a script. So uh
3:51:50over here when you click script you can
3:51:52either get the content ideas or you can
3:51:54go create script. So let's just say we
3:51:56go create script and we already have a
3:51:58video topic that we want to talk about
3:52:00which is here right? So it's how to
3:52:02escape the rat race without quitting
3:52:03your 9 to5. So if we were to just you
3:52:06know control arr c and I want to paste
3:52:08all of this into subscriber I would just
3:52:10paste it all here. Okay so format we can
3:52:13just pick the format. It is more of an
3:52:15educational video. Target length say
3:52:18we're going for something that's like
3:52:202500 words along around the 15-inute
3:52:22length. And the title of the video is
3:52:24how to escape the rat race without
3:52:26quitting your 9 to5, right? And you can
3:52:27literally just add in whatever topic
3:52:29that you want. Audience language, right?
3:52:32Script number one. You can see your
3:52:33credits available. And bang, you go and
3:52:35create scripts. Okay. So, you go here.
3:52:37Everything looks good. Then I can press
3:52:40the start research button. Right. Right.
3:52:42Use the menu on left to navigate. Start
3:52:44with research. Progress through each
3:52:45step in order. Feel free to revisit and
3:52:47refine previous steps. There you go. So,
3:52:48you can go to research. So, you can see
3:52:50on the left bar all of the different
3:52:52stages. So this tool, one of the things
3:52:54that I like about it is that it
3:52:55literally takes you through each step of
3:52:58writing a script like an actual YouTube
3:53:00script writer, right? Not something that
3:53:02you press one button and you like pray
3:53:04that the output is actually good. Here
3:53:06you go through research, you go through
3:53:08the frame, you go through the title, you
3:53:09help create a thumbnail, right? You hook
3:53:12payoffs, you draft it, and you edit it,
3:53:14and then you export it. So let's just
3:53:16press research, and then we'll see what
3:53:18happens. So if there's any other like a
3:53:20research sources that we want to add, we
3:53:22can add any like research sources. So
3:53:25one of the things that you can do is you
3:53:26can just add YouTube videos. So we can
3:53:28see here if we go back here to how to
3:53:30escape the rat race, we would just go
3:53:32into
3:53:33I felt trapped on a
3:53:35we would just go into this and then I
3:53:37can immediately add my research sources
3:53:39and it'll just transcribe it manually.
3:53:41So I'm just going to paste a bunch of
3:53:42these YouTube videos here about this as
3:53:46a tax strategist. And then if you
3:53:49clicked on this video without getting
3:53:52offended here, I'm just going to add the
3:53:53tree YouTube videos just for the sake of
3:53:55speed. But you can literally add
3:53:58anything, right? If you have PDFs and
3:54:00documents that you want to add, you can,
3:54:02right? If you want to search the web,
3:54:03you can. If you want to add certain
3:54:05links that you can, you can literally do
3:54:06anything. And then once you're done with
3:54:08your research, right? And you know this
3:54:10is where you accumulate all all of the
3:54:12links. You can just go to frame and then
3:54:15it will start generating uh frame ideas.
3:54:17So basically the way that you want to
3:54:19think about the frame is the way that
3:54:21you frame the topic right is kind of
3:54:23like you know similar to the video idea
3:54:26will kind of depend will determine the
3:54:29performance of the video. So the frame
3:54:31is you know similar to the video idea
3:54:33similar to the title. Um but let's see
3:54:35what subscriber comes out with right. So
3:54:37you can see here right uh the different
3:54:39types of frame right problem solution
3:54:41transformation right case study or
3:54:42example driven instruction principle
3:54:44based learning with personal anecdote
3:54:46right so you can see here it helps come
3:54:48up with the angle which is like the
3:54:50video idea so and we get to pick which
3:54:52is the best and if these three are good
3:54:54you can ask it to generate even more so
3:54:56you can see here right this frame
3:54:57establishes the common rarities problem
3:54:58immediately challenges the conventional
3:54:59solution understood regarding their
3:55:01frustration with the 9 to5 they will
3:55:02gain a new perspective on their current
3:55:04employment viewing it as an opportunity
3:55:06rather than a crap. They understand the
3:55:07importance of intentionality and skill
3:55:09acquisition within their 9 to5. Moving
3:55:11from a mindset of passive waiting to
3:55:13active strategic planning. This leads to
3:55:15a sense of empowerment and clear path
3:55:16forward. Realizing that financial
3:55:18freedom is achievable without
3:55:19high-risisk moves. So this is this is
3:55:21probably the best but let's just read
3:55:23these. This frame uses the example of
3:55:24Jeff Bezos to illustrate how the 9 to5
3:55:26can be leveraged as a strategic stepping
3:55:28stone. Right? Audience will learn
3:55:29identify valuable transfer skills that
3:55:31can be acquired through their current
3:55:32employment or independent study. They
3:55:34understand the why behind staying in
3:55:35night in a 9 to5 temporarily and how
3:55:38this aligns with long-term
3:55:39entrepreneurial goals. This frame aims
3:55:41to transform their perception of time
3:55:42spent from wasted to invested. This is
3:55:44actually also pretty good. But let's
3:55:45see. This frame introduces the first key
3:55:47principle for escaping the rat race,
3:55:49recognizing one's independent. It uses a
3:55:51personal anecdote about feeling
3:55:52controlled in the past job. So, this one
3:55:55isn't really in line of Gaji story. So,
3:55:56it's either one of the two, right? So, I
3:55:58like let's say we want to pick one. I I
3:56:00think one or two both are pretty good,
3:56:01but let's just see what it comes up
3:56:02with. So, let's just pick one. And then
3:56:04we already have the title. So, I I don't
3:56:06need the title. If you need more
3:56:08options, you can click here. And then
3:56:09it'll immediately start generating
3:56:11titles. And not every title that it
3:56:13generates will be the best in the world.
3:56:15That's kind of up to you and your
3:56:17perception and your understanding of
3:56:18YouTube to, you know, kind of pick one
3:56:21here. Right. Four rules to beat the rat
3:56:22race. No quitting required. Right? 9
3:56:23to5. Slavery is a myth. Here's proof.
3:56:25Your job is not your prison. Some of
3:56:27these are like pretty good. And here you
3:56:29can see the different variations. Uh for
3:56:30the sake of this, we've already picked
3:56:32the first one. So let's just run with it
3:56:34and let's see the next step. And the
3:56:36next step will be the thumbnail, right?
3:56:38So you can see here, you just wait and
3:56:40it'll start generating you thumbnail
3:56:41ideas. If you don't need a thumbnail,
3:56:43right, you're not a thumbnail designer,
3:56:45you're just a script writer, you can
3:56:46just go on to the next one. But like
3:56:48let's just see what uh thumbnails it
3:56:50helps create. So here you can see right
3:56:51a young man wearing office attire stands
3:56:53on a treadmill reaching for the golden
3:56:55exidor marked freedom or city skyline
3:56:57looms blending office and dream life.
3:56:59Right. So, some of these can be pretty
3:57:00good, right? Some of these are more for
3:57:02the faceless side. Uh, I'm personally
3:57:04not a huge huge huge thumbnail expert,
3:57:06so I I won't really be able to say, but
3:57:08you know, maybe something like this,
3:57:08right? A split screen. Left side shows a
3:57:10bold young man at his desk with chains
3:57:12on his wrist. Right side shows the same
3:57:13man energized and free with a briefcase
3:57:15full of cash still in office clothes.
3:57:16Um, you know, kind kind of depends,
3:57:18right? Uh, and and you know, it kind of
3:57:21depends how you bring this to life. I
3:57:22personally don't use this tool as much
3:57:24for like the thumbnail ideation. I use
3:57:26it more for the script because I'm a
3:57:27script writer. So let's just see what
3:57:29kind of hooks it generates. So it
3:57:31literally follows the exact same step
3:57:33you know I personally use to write these
3:57:35scripts is you go in the exact order
3:57:37right you do the research first right
3:57:40and you give it links you give it
3:57:41transcripts and then you go and write
3:57:43the hook right now it's writing the hook
3:57:46and then once you write the hook you
3:57:48start selecting payoffs so you outline
3:57:49the video first and then you pick
3:57:52whatever payoff that you want and then
3:57:54you go and write those payoffs and then
3:57:56only once you get a first draft of
3:57:57everything then you start editing it
3:57:59right it it goes through exact same
3:58:01steps and we'll see what kind of hook
3:58:03ideas that we generate from this. There
3:58:05you go. So immediately you get a bunch
3:58:08of different hooks and you know it's
3:58:10nice to have a bunch of different hooks
3:58:12because you can immediately pick which
3:58:13one you think is the best, right? So
3:58:15let's just read a couple of these. What
3:58:17if I told you there's a way to escape
3:58:18the rat race without quitting your 9
3:58:19to5? Qu most people think the only way
3:58:21is taking huge risks, but it's exactly
3:58:23why they stay stuck. I built multiple
3:58:25sevenfigure businesses while working a
3:58:27copper job. And today I'll show you how
3:58:29to use your 9 to5 as a launch pad
3:58:30instead of a prison. The game changer.
3:58:33Four principles that completely reshape
3:58:34how you view your job. Number three will
3:58:36shock you. It's what Jeff Bezos did
3:58:37before starting Amazon from his garage.
3:58:39Like the first the first half I think is
3:58:41really good. And you don't necessarily
3:58:43have to use the whole thing, right? You
3:58:44can edit it based on like your own
3:58:46knowledge. So let's see. Here's the
3:58:47brutal race. Here's the brutal truth
3:58:49about leaving the rat race. Quitting
3:58:51your job is actually the worst first
3:58:53move. The wealthy don't take unnecessary
3:58:55risks. They leverage what they have.
3:58:57Your 9 to5 could be funding your future
3:58:58business right now. If you know these
3:59:00four principles, principle number two
3:59:02transformed how I used my free time and
3:59:04triple my income in 6 months. Stay to
3:59:06the end and I'll show you exactly how to
3:59:08implement it starting tonight. Let's see
3:59:09this one. 3 years ago, I was stuck in a
3:59:11sore crushing corporate job watching the
3:59:13clock tick slower than my bank account
3:59:15grew. Then I discovered you don't need
3:59:17to quit to escape. You just need to
3:59:18change your strategy. This realization
3:59:20helped me build my first million-dollar
3:59:22business while still employed. If you're
3:59:24watching this frustrated and your 9 to5,
3:59:26lean in close. I'm about to reveal how
3:59:28you can start your escape today without
3:59:29taking massive risk or sacrificing your
3:59:32paycheck. All right. So, say something
3:59:33like this is good. All right. Obviously,
3:59:35the story will need a little bit of
3:59:36amendments. Let's just run with this.
3:59:37Okay. And then we'll see what payoffs
3:59:40generates. So, now it's outlining the
3:59:42script for us where payoff one, payoff
3:59:44two, payoff three, payoff four. And we
3:59:46can just pick which ones that we like.
3:59:47There you go. So here we have the
3:59:49payoffs, right? What surprising truth
3:59:50about your 9 to5 could completely change
3:59:52how you view your current situation? How
3:59:54did Jeff Bezos not so important? What's
3:59:56the biggest mistake people make when
3:59:58trying to escape the rat race that keeps
4:00:00them trapped forever? So I think
4:00:02mistakes could work. Why do most people
4:00:03quit a job without a plan end up worse
4:00:05than before? Like let's talk about that
4:00:06for sure. What mindset ship separates
4:00:08successful entrepreneurs from being
4:00:09stuck in the rat race? Yeah, let's talk
4:00:11about that. How can you turn your boring
4:00:129 to5 into a skill building machine?
4:00:14100%. What's one thing that
4:00:16differentiates people in the rat race
4:00:17from millionaire entrepreneurs? Maybe.
4:00:20Why would Elon Musk have a million
4:00:21dollars within a week even if he went
4:00:22bankrupt tomorrow? What are the four
4:00:24four core principles that can help you
4:00:25achieve financial freedom? So, there you
4:00:27go. Let's say we don't want to pick too
4:00:28many payoffs, but I think these five are
4:00:30pretty strong, right? Obviously, if you
4:00:32spend a little more time like reading
4:00:33through all these payoffs, you can pick
4:00:35better ones. But, let's just say I'm
4:00:36happy with these five. I can immediately
4:00:38go to draft and I will immediately
4:00:40generate outline and a draft. Right? So,
4:00:42now we'll create your script outline.
4:00:44You can choose to generate just the
4:00:45outline of both the outline and the full
4:00:47drive simultaneously. Generating just
4:00:48the outline enables you to view and
4:00:50refine the structure before moving on to
4:00:52write your content. So here you can just
4:00:54generate outline. Say you just want to
4:00:56generate outline. You don't have to
4:00:57write the full draft first. Give it some
4:00:59time and will generate the outline from
4:01:01there. So bam, the outline is generated
4:01:03and you can immediately see right you
4:01:05have the introduction from the payoffs,
4:01:08right? You have to number two the trap
4:01:10that most people people fall into,
4:01:12right? And you can see the outline,
4:01:14right? Here's what most people don't
4:01:15realize, right? And here it follows the
4:01:16exact same structure, right? Setup,
4:01:18tension, example, develop point,
4:01:20insight, twist, build, anticipation,
4:01:22resolution, transition, right? So you
4:01:24have your setup and then you have your
4:01:25payoff, right? Everything else is pretty
4:01:26much the payoff. And here, right, your
4:01:28job is your business school, right? Jeff
4:01:29Bezos didn't walk out of his office one
4:01:31day, right? Many success entrepreneurs
4:01:33build skills or employed, right? Study
4:01:34shows skills account for 85% of
4:01:36financial success. And bang, you go.
4:01:38Okay, next. Millionaire time strategy.
4:01:40Here's how most wealthy people treat
4:01:42time differently than the poor. Most
4:01:43people waste evenings and weekends
4:01:45recovering from work. Studies show
4:01:46working professionals waste 15 plus
4:01:48hours workly. So here you can save time.
4:01:50Okay. Next. Escaping the employee
4:01:52mindset. Why most people stay trapped
4:01:54even with skills and time. Right? Skills
4:01:56and time alone won't make you
4:01:57financially free. The real barrier is
4:01:59seeing is how you see yourself and your
4:02:02options. Right? You have example and
4:02:04bang the 90-day escape plan and then
4:02:06what freedom actually looks like. Right?
4:02:08It's about becoming free, right? How my
4:02:10first business made money but kept me
4:02:11working 80 hours. Autonomy matters more.
4:02:14So like let's say eh I'm not such a big
4:02:17fan of this, right? So I can just delete
4:02:19this section. Doesn't look super
4:02:21compelling. But then let's just say like
4:02:24this is good and this is something that
4:02:25I want to run with. Um then we can just
4:02:28go and immediately generate draft,
4:02:30right? We can start generating the draft
4:02:32for each of these. So and bang here you
4:02:34can see here. Yep. Here's what most
4:02:35people don't realize about escaping the
4:02:36rat race. Quitting your job isn't
4:02:38actually the answer, and I feel like the
4:02:40obvious solution when you're stuck in a
4:02:42job you hate, but it often just leads
4:02:45you into a different kind of trap. Most
4:02:46personal development gurus will tell you
4:02:48to quit your 9 to5 immediately to chase
4:02:49your dreams. But what they don't mention
4:02:51is that 90% of new businesses fail
4:02:53within the first year according to the
4:02:55data from blah blah blah. That means
4:02:57nine out of 10 people who follow that
4:02:58advice end up worse off than when they
4:03:01started. I saw this happen to my friend
4:03:02Ryan, right? He watched a few
4:03:03motivational videos, blah blah blah.
4:03:04Here's the problem with quitting too
4:03:06soon. Desperation changes how you think.
4:03:08When your bank account is draining and
4:03:09bills are due, you stop making rational
4:03:11long-term decisions. You take bad
4:03:13clients, chase quick money instead of
4:03:15building real value and often end up
4:03:17right back you started. Your current
4:03:189to5 could be your biggest advantage if
4:03:20you use it strategically. It gives you
4:03:22steady income while you build skills,
4:03:24make connections, and test business
4:03:25ideas with minimal risk. The first
4:03:28principle is seeing your job as a tool
4:03:30rather than a trap. That mental shift
4:03:32changes everything because now you're
4:03:33working for your future self and not
4:03:35your boss. You can see here just reading
4:03:37it, it's pretty compelling, right? It's
4:03:39it's pretty close to to what God has.
4:03:42Not to say that it's perfect, right? But
4:03:45it's actually pretty good. And if you
4:03:46just go to each of these, right, you
4:03:48generate a draft of each of these and
4:03:51you can see here it's actually pretty
4:03:53good, right? You have you have the
4:03:54outline that it gives you. And if you
4:03:56really like the outline, you can just
4:03:57run of it. If you're not happy with the
4:03:59outline, right, you can ask it to
4:04:00regenerate it or you can edit the
4:04:02outline. And that way it really helps
4:04:04you kind of like systematically see,
4:04:06okay, how do you write each point? How
4:04:07do you write each point? How do you
4:04:08write each point? How do you write each
4:04:09point? Okay, so now that we've generated
4:04:10like one or two sections, if you think,
4:04:12okay, all of these are good, all of
4:04:14these setups are good, you can go here
4:04:16to actions, and you can immediately
4:04:17generate the full drop. So you press one
4:04:19button and it will write the full script
4:04:22based on the outline that you read and
4:04:24you approved. And now it's just going to
4:04:25generate the full thing. So, we'll give
4:04:27it a little bit of time to see what it
4:04:29comes up with. And bang, there you go.
4:04:31Kind of see like here you have a full
4:04:33script and you have like full for like
4:04:35each section. And if you want, you can
4:04:37go here and you can edit it. Or here, if
4:04:40you press the next button to edit here,
4:04:42you can get feedback on your script. So,
4:04:44you can get AI to write the full script.
4:04:47And then, uh, there's another section
4:04:49that is kind of just trained on editing
4:04:51the script. So, here, right, your draft
4:04:53is done. Now, let's make it better by
4:04:55reviewing and editing it. You can only
4:04:57do this once, so make sure you're
4:04:58satisfied with the overall structure and
4:05:00content of your draft before moving
4:05:02forward. So, here, let's just see what
4:05:04kind of feedback it generates, right?
4:05:06And here you can see suggestions, right?
4:05:07This draft is a strong relatable hook,
4:05:09clear problem solution framing, but it
4:05:11overstates and mis misattribute
4:05:12statistics that aren't directly
4:05:14supported by the provided research and
4:05:15repeats ideas rather than deepening
4:05:17them. It can be tightened by removing
4:05:18unspoiled figures, chopping transitions
4:05:20between principles to sustain viewer
4:05:22curiosity. Focusing each section on a
4:05:24single core takeaway validated by the
4:05:26background material and cutting
4:05:27redundant phrasing will improve ph
4:05:29pacing and retention while preserving
4:05:31the conversational toll that resonates
4:05:33with ambitious 16 to 24 year olds. You
4:05:35can see here it has suggestions, right?
4:05:37Factual check, right? Built my
4:05:38million-dollar business while still
4:05:39employed, right? Engagement, right? To
4:05:42heighten curiosity hinted one surprising
4:05:43tactic you'll review later. For example,
4:05:45add and the trick that made it all the
4:05:47difference wasn't what you expected
4:05:49before rolling into the promise of
4:05:50revealing your strategy and then pacing.
4:05:52Right? Second sentence is a bit long. So
4:05:54I suggest splitting all of it. So you
4:05:55can see here there's original versus
4:05:57rewritten. So the rewritten part is 3
4:06:00years ago I was stuck in a soul crushing
4:06:02corporate job watching the clock take
4:06:04slower than my bank account grew. Then I
4:06:06realized you don't have to quit to
4:06:07escape the 9 to5 to escape the rat race.
4:06:09You just need to change your strategy.
4:06:11In my case, that shift helped me build
4:06:12my first multi- a million-dollar
4:06:14business while I was still employed. And
4:06:16the trick that made all the difference
4:06:18wasn't what you expected. If you're
4:06:19frustrated at your 9 to5, listen
4:06:21closely. So, this is this is closer to
4:06:23what Gajji says, right? Gaji always
4:06:24says, listen closely. I'm about to show
4:06:25you how you can start your escape today
4:06:27without taking massive risks or giving
4:06:29up your paycheck. But first, let's clear
4:06:31clear up one of the biggest
4:06:32misconceptions that keeps people
4:06:34trapped. It's like a pretty good pretty
4:06:35good rewritten hook, right? And you can
4:06:37see here it rewrites like entire
4:06:39sections, right? And you can just read
4:06:41it and be like, hey, right, do I accept
4:06:43it? Say I accept it, then this would be
4:06:45good, right? You can see the rewrite. If
4:06:47you accept it, it's good. See the
4:06:48rewrite, you can accept it, it's good.
4:06:49So this is a really great way for you to
4:06:52even if you're a beginner script writer
4:06:54number one, to see how professional
4:06:55script writers think, right? If you
4:06:57don't get have access to me, you can use
4:06:59use a tool like this and it will be able
4:07:01to tell you, hey, what does bad look
4:07:03like and what does good look like? Very
4:07:05rarely does an AI tell you what bad
4:07:07looks like and what good looks like. But
4:07:08with subscriber, it tells you, hey,
4:07:10actually the initial draft that we wrote
4:07:12isn't that great based on all of these
4:07:14criteria that we have for um for editing
4:07:17scripts and it gives you corrections
4:07:19based on that. Usually what AI tools do
4:07:22like for example JGBT, it'll give you an
4:07:24output. If you don't know that it's bad,
4:07:26you won't tell it that it's bad, right?
4:07:28But this AI tool literally, hey,
4:07:30actually the initial draft that we gave
4:07:31you is bad. Um, here this is something
4:07:34that's a little bit better and that you
4:07:35can use, right? And it literally does it
4:07:37for the entire script, right? Where else
4:07:40do you find something that is able to
4:07:42give you suggestions for the entire
4:07:44script, give you specific line by line
4:07:46rewrites based on its understanding of
4:07:48what good YouTube scripts look like.
4:07:50That just never happens, right? So, you
4:07:52can see here, say you just accept
4:07:54everything and you read all of this just
4:07:56for the sake of the video. We'll just
4:07:57accept everything and bang. Then, let's
4:07:59say this whole script is good. You can
4:08:01immediately press export and you can
4:08:04export it, right? You can see the word
4:08:05count, see the reading grade, you can
4:08:07see how long it takes for you to speak.
4:08:09You can see the re readability and bang,
4:08:12right? You can you can copy the script.
4:08:13You can download the script, right? You
4:08:15can get the research report. You can get
4:08:16the thumbnail. You can hear go to
4:08:18docs.ne. And you can paste the whole
4:08:19script here. And here you have a fully
4:08:22written script all done in like
4:08:24literally less than 10 minutes. And here
4:08:26you can you know have the title you can
4:08:29generate a description right with what I
4:08:30talked about. So you can generate
4:08:32description can start generating tags
4:08:34and here it'll immediately make it so
4:08:36that it's easy for you to upload right.
4:08:38So here informative so you can pick
4:08:40whatever description that you want and
4:08:41then here it'll help you generate tags
4:08:43and you can just copy the tags and you
4:08:45can paste it inside um of your video. So
4:08:47it makes creating the video scripting
4:08:49the video way easier. And now descript
4:08:52is easy to record and once the video is
4:08:54edited description tags is all done for
4:08:56you. So this tool is made for number one
4:08:59AI YouTube script writing which I think
4:09:01is really great use case and it's
4:09:04something that I personally use quite a
4:09:05lot uh for myself and for clients and it
4:09:08makes you know creating this content a
4:09:10lot easier especially the editor. The
4:09:12editor is um one of the better features
4:09:14out there that I've seen within AI
4:09:16tools. And um I personally like use this
4:09:19to like write descriptions and and write
4:09:21tags, right? Descriptions isn't
4:09:23necessarily the most important thing
4:09:24within your YouTube video. It's kind of
4:09:25an annoying thing to write. Um and
4:09:27that's why you can kind of use this,
4:09:28right? It's trained on like how to write
4:09:30descriptions um accurately. And um if
4:09:33you have the script and then you have
4:09:34the tags, it makes it a lot easier to
4:09:36like go out there and create the video,
4:09:38right? So this is this is um this is a
4:09:41tool that I like to use. It's called
4:09:42subscriber.ai.
4:09:44Um, once again, right, it's $1.99,
4:09:46right? There's a bunch of other
4:09:47features, right? You can get a 100
4:09:49scripts per year, right? Two channels,
4:09:51one additional user. The viral topic
4:09:52finder. So, if you need to find viral
4:09:54topics, you're not sure of content
4:09:56ideas. Uh, there was a content idea
4:09:58button which allowed you to find, okay,
4:10:00like what's working right now, there's
4:10:01kind of an analysis of uh of YouTube as
4:10:04a whole, and it's able to give you
4:10:05recommendations based on that. And then
4:10:07there's a remix any viral video feature.
4:10:09Uh that means you can you know paste a
4:10:12YouTube video um into subscriber and
4:10:14then if it's a format that you like it's
4:10:17able to remix it in your voice for your
4:10:19specific channel. So that way you can
4:10:21take something that's working and then
4:10:23remix it for your niche. So there's also
4:10:25that function right there's the research
4:10:27tools uh as you saw right you can
4:10:29literally paste in YouTube videos
4:10:30instead of like transcribing it putting
4:10:32the chat JVT oh the chat is too full
4:10:34chat is too long and then you have to
4:10:35redo it. Press one button and it's done.
4:10:37uh and you get pri priority support and
4:10:39also there's like a 30-day money back
4:10:40guarantee. Um so if the tool isn't
4:10:43something that you like for whatever
4:10:44reason and you don't get value out of
4:10:46it. Um yeah, it's it's something it's
4:10:49something that you can go ahead and um
4:10:51and play with. This is uh this is
4:10:53subscriber AI. I I think I think it's
4:10:54pretty good. I have a lot of friends who
4:10:56who use it and um I personally use it
4:10:59and I think it's one of the better uh AI
4:11:01YouTube script writing tools out there
4:11:03specifically for writing YouTube
4:11:05scripts. If you really want to write
4:11:07better scripts, if you need help uh you
4:11:09know going through the entire process,
4:11:11creating idea, title, framing, uh the
4:11:15actual payoffs of the video, actually
4:11:17writing the script, actually editing the
4:11:18script, uh I think this tool is probably
4:11:22the best tool out there to do that. So
4:11:24Gail, the founder, and I are good
4:11:25friends, and you know, he's kind of put
4:11:26together a special deal for Viral
4:11:28Bangers and uh the Viral Bangers
4:11:30audience, my audience, and the
4:11:32subscriber tool and it will be at $1.99.
4:11:35Um, I have no idea how long this will be
4:11:36up for. Yeah, it's um it's it's a pretty
4:11:39good tool. I would highly recommend
4:11:40using it. All you have to do is click
4:11:41the link in the description and um yeah,
4:11:44and you'll be able to get access to
4:11:45this. And yeah, we've come to the end of
4:11:47the YouTube script writing course.
4:11:48Congrats making it all the way to the
4:11:50end. If you made it all the way here,
4:11:51drop a comment on what other kind of
4:11:53content you want me to cover, anything
4:11:54else that I haven't covered in this full
4:11:56course. I like to make these type of
4:11:57videos as an update on the new
4:11:59information that I've gathered just from
4:12:00working with all of these clients
4:12:01because there's all these small nuances
4:12:03that I gathered looking at a thousand
4:12:05plus scripts over the past year and I
4:12:06just want to bring the best possible
4:12:08content to you. So, where can you take
4:12:09it from here? Number one, click the link
4:12:10in the description, get my YouTube
4:12:12script writing workbook. It has
4:12:13literally everything that you need to
4:12:14know, templates, worksheets, all of
4:12:16these courses kind of summarized into
4:12:18one workbook PDF. So, you can get it.
4:12:20Just enter your email and I'll send it
4:12:21right over to your inbox completely
4:12:22free. And number two, if you want to
4:12:24learn YouTube script writing more in
4:12:26depth, I have the YouTube Script Academy
4:12:28that will also be in the link in the
4:12:29description. And the YouTube Script
4:12:30Academy is a program where I teach
4:12:32beginners to learn YouTube script
4:12:33writing from scratch and teach you how
4:12:35to get clients, how to learn new niches
4:12:37so that you can be just like me, make 6
4:12:38to 8K a month just traveling the world,
4:12:40working a couple hours a day writing
4:12:42YouTube scripts. I truly believe that
4:12:44this is one of the most high leveraged
4:12:46skills that you can have. And
4:12:47additionally, if you run your own
4:12:48channels and you want to hire YouTube
4:12:50script writers, you can either number
4:12:51one work in my agency at
4:12:52viralbangers.com or you can join the
4:12:54YouTube script academy and you can do a
4:12:56job post in there. There have been
4:12:57dozens of successful YouTubers who just
4:12:59join, go in there, make a job post, hire
4:13:01a script writer and call it a day. By
4:13:03now, we have 300 plus members within the
4:13:05program who understand YouTube script
4:13:07writing. And if you're having problems
4:13:09hiring YouTube script writers, you can
4:13:10just go in there. where we've had a
4:13:11couple people have really good success
4:13:12just hiring people, making a job post or
4:13:14went in there and hiring, you know, four
4:13:16or five script writers just for a couple
4:13:17channels that they run. So, yeah, that's
4:13:19YouTube script writing all summarized in
4:13:21one video. Hope this was helpful and
4:13:23I'll see you in the next

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