YouTube transcript (bbkj5bRYhzk) — Transcript

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1. 0:00Hello everyone. We are continuing our
2. 0:01search for personal style. And this is
3. 0:03already the fourth video on this topic.
4. 0:04In the first part, we created a rough
5. 0:06sketch of personal style and put
6. 0:08together a system of personal filters.
7. 0:10In the second part, we analyzed past
8. 0:12experience and looked for patterns and
9. 0:14inspiration in our old outfits. In the
10. 0:17third part, we created our mood board,
11. 0:19and today we will analyze it. Usually,
12. 0:22stylists suggest describing the overall
13. 0:24impression and general mood of your
14. 0:26mood board in words. In principle, you
15. 0:29can do that too, but the photos don't
16. 0:31always form a single cohesive picture,
17. 0:34especially if you have several
18. 0:35sub-personalities that don't really get
19. 0:38along. As a reminder, we use the term "
20. 0:41sub-personality" conventionally, so to
21. 0:43start, I suggest dividing all images
22. 0:45into groups. We need to find elements
23. 0:48that are repeated in different parts of
24. 0:49the mood board. Their similarity can be
25. 0:52obvious, for example, the same print,
26. 0:54color, or material, or it can be much
27. 0:56less obvious, understandable only to
28. 0:58you. That is, you define the meaning
29. 1:01yourself. The same photograph can fit
30. 1:03into several groups at once. That is
31. 1:05perfectly normal. We are looking for
32. 1:07visual codes. These can be lines,
33. 1:10textures and patterns, surfaces, level
34. 1:12of contrast, moods, or even some
35. 1:14elusive feeling that unites completely
36. 1:17different photos. The more repeating
37. 1:21codes and layers of meaning you find,
38. 1:23the easier it will be to understand the
39. 1:25principles underlying your personal
40. 1:28style. And I would recommend writing
41. 1:30down exactly what unites these images
42. 1:32point by point. You can see examples in
43. 1:35my collages. On the left, I have
44. 1:37indicated what, in my opinion, unites
45. 1:39these pictures. Simply put, I
46. 1:41formulated the main idea of each group.
47. 1:43When all the groups are ready, don't
48. 1:45rush to translate it all into the
49. 1:46language of clothing. First, look at
50. 1:48how these groups interact with each
51. 1:51other. Try combining different groups
52. 1:54mentally or with the help of collages.
53. 1:56You will like some combinations, while
54. 1:58others not so much. At the same time, a
55. 2:01successful combination does not
56. 2:02necessarily mean similar groups.
57. 2:04Sometimes they really do coincide in
58. 2:06the mood of the color palette, textures
59. 2:08, or shapes, as if they are a
60. 2:09continuation of one another. One could
61. 2:12say they are in the same style, but
62. 2:14they can also be contrasting
63. 2:16combinations. It is precisely at the
64. 2:18intersection of opposites that the most
65. 2:20unusual ideas are often born.
66. 2:22Separately, these directions may seem
67. 2:24too straightforward and unambiguous,
68. 2:26but together they create exactly the
69. 2:28look that feels like yours. I think the
70. 2:31contrast is clearly readable in these
71. 2:33examples of mine. If it seems to you
72. 2:35that almost everything goes together on
73. 2:38your mood board, your taste is most
74. 2:40likely quite cohesive. You are simply
75. 2:42finding confirmation of the same idea
76. 2:44in different sources. In this case, the
77. 2:47further task will not be to connect
78. 2:49different aesthetics, because in
79. 2:50essence, you only have one. You just
80. 2:53need to learn how to express the
81. 2:54already found idea through your
82. 2:56wardrobe. If you are in the opposite
83. 2:59situation and see several completely
84. 3:01different directions that you don't
85. 3:02want to mix, that's perfectly fine.
86. 3:05These are exactly those
87. 3:06sub-personalities. This is by no means
88. 3:09a problem, but simply material for
89. 3:11further work. Your personal style
90. 3:13doesn't have to be the same every day.
91. 3:15It can change depending on the
92. 3:17circumstances, while still maintaining
93. 3:19an overall logic. Even if that logic is
94. 3:21only understood by you. Why did we
95. 3:23combine the groups at all? Essentially,
96. 3:26these are formulas for your personal
97. 3:28style in a broad sense. And later, you
98. 3:30can plug clothing into these formulas.
99. 3:33If nothing is clear yet, don't worry; I
100. 3:35will explain everything further using
101. 3:37my own clothing as an example. But for
102. 3:39now, I want to remind you that the
103. 3:40third wave of the personal style
104. 3:42upgrade challenge has already begun.
105. 3:44There are two tiers available at very
106. 3:46reasonable prices. We will be working
107. 3:48for 3 weeks. That's a total of 15
108. 3:50working days and 15 tasks. Saturday and
109. 3:52Sunday are days off. You get lifetime
110. 3:55access to the materials. You can
111. 3:57complete the tasks at your own pace
112. 3:59independently, or join us in the chat.
113. 4:01All detailed information is waiting for
114. 4:03you in the description. There is even a
115. 4:05separate video where I talk about how
116. 4:07the challenge works and answer all your
117. 4:08questions. I will also leave a link to
118. 4:11it and to reviews from participants of
119. 4:12previous waves in the description. The
120. 4:14next stage. Translating our groups into
121. 4:17the language of clothing. If you have
122. 4:19images left in your moodboard that
123. 4:21didn't fit into any group, you can
124. 4:22translate them into clothing the exact
125. 4:24same way. Some images already contain
126. 4:27clues. There’s not even much to
127. 4:29translate here. The photos in your
128. 4:31moodboard may already feature clothing
129. 4:34you like. Other groups can be
130. 4:36translated almost literally. For
131. 4:38example, to my mind, almost any metal
132. 4:40accents on clothing and footwear
133. 4:41correspond to these qualities. Large
134. 4:44jewelry. Metallic effect bags and shoes
135. 4:47, and nail polish with a similar effect
136. 4:49. I can easily incorporate all these
137. 4:51elements into my wardrobe. Actually,
138. 4:53that is exactly what I do. Naturally,
139. 4:55when looking for items, you need to
140. 4:57consider the personal filter system we
141. 4:59created in the first part of this style
142. 5:01series. This is very important. Filter
143. 5:03everything as much as possible. Even if
144. 5:06an item perfectly matches a moodboard
145. 5:08group, but doesn't suit us due to other
146. 5:11parameters, we don't buy it. For
147. 5:13example, I love python patterns, and it
148. 5:15would seem that a skirt like this
149. 5:17should be a perfect fit for me. And
150. 5:20truly, I like how it looks, but for me,
151. 5:22it is important that besides the print,
152. 5:24there is reptile embossing. Those
153. 5:26scales, and for the material to be
154. 5:29denser, preferably leather. And most
155. 5:31importantly, the length and fit don't
156. 5:34suit me, so I won't buy it. Not all
157. 5:37groups will be so easy to translate.
158. 5:39And it's important to understand that
159. 5:41we aren't translating the images
160. 5:42themselves, but the qualities we see in
161. 5:44them. And it won't always be clothing.
162. 5:47It could be jewelry, accessories, nail
163. 5:49polish, makeup, hairstyles—in short,
164. 5:51anything related to your look. And it's
165. 5:54possible you already have something
166. 5:56suitable in your wardrobe. Let's
167. 5:58analyze this group as an example. I
168. 6:00really like brutalism. I'm not an
169. 6:03architecture expert, so I'll interpret
170. 6:05it the way I see it. On the left is a
171. 6:07list of qualities I've identified, and
172. 6:09these are the exact qualities we will
173. 6:11translate into clothing. Monumentality
174. 6:13can be expressed through scaled-up
175. 6:15pieces, like long trench coats and
176. 6:17overcoats, oversized shoulders, large
177. 6:19accessories, and architectural elements
178. 6:21through structural tailoring and
179. 6:23clearly defined shapes. Structure is
180. 6:26seen in dense materials capable of
181. 6:28holding a silhouette, and this applies
182. 6:30to more than just outerwear.
183. 6:32Geometricity can be conveyed using
184. 6:34straight lines and angular silhouettes.
185. 6:37Laconicism is expressed by avoiding
186. 6:39excessive decor and too many details.
187. 6:41Reservedness is easily read through
188. 6:44high collars, long sleeves, and
189. 6:46generally closed-off silhouettes.
190. 6:48Detachment can be conveyed by creating
191. 6:50a certain distance between the body and
192. 6:51the clothes. That means a loose fit and
193. 6:54voluminous silhouettes, as well as
194. 6:56color, especially in darker shades. I
195. 6:59think the "defined silhouette" part is
196. 7:01self-explanatory. I also love the
197. 7:03textures and surfaces in brutalism. At
198. 7:06first glance, they seem very simple,
199. 7:07but it is their combination that makes
200. 7:09this style so expressive. Raw concrete,
201. 7:12smooth glass, and cold metal.
202. 7:15Essentially, it's a contrast of
203. 7:16textures that is very easy to play with
204. 7:18in an outfit. The matte, rough surfaces
205. 7:22of concrete can appear in dense cotton,
206. 7:25denim, coat fabrics, suede, or raw
207. 7:27leather—materials that have visible
208. 7:29texture and depth. Glass, on the other
209. 7:33hand, can be interpreted through smooth
210. 7:35, light-reflecting surfaces. I don't
211. 7:37really love satin or silk, so let's
212. 7:40stick to smooth and patent leather.
213. 7:42Metal is even easier. It can be jewelry
214. 7:45or hardware on clothing. I really like
215. 7:47cold metal in any form. There is even a
216. 7:50separate collage on this theme. Using
217. 7:52this method, we can translate any
218. 7:54visual imagery into the language of
219. 7:56clothing. But what about music? In my
220. 8:00last video, I suggested adding
221. 8:02individual musical tracks, albums, or
222. 8:04artists to your mood board if you feel
223. 8:06music influences your style. In reality
224. 8:09, music is also made up of specific
225. 8:11characteristics, they’re just less
226. 8:12obvious. So, I suggest describing how
227. 8:16you feel when you listen to it. For
228. 8:19example, it might be heavy or light,
229. 8:22calm or dynamic, fluid or sharp,
230. 8:24minimalist or rich, dark or bright,
231. 8:27chaotic or orderly, and so on. From
232. 8:30there, the principle remains exactly
233. 8:32the same. We start looking for ways to
234. 8:34express those qualities through
235. 8:36clothing. Here we rely only on personal
236. 8:39feelings, but sometimes you can look
237. 8:41for clues in the style of the artists
238. 8:43themselves. Very often, music, an
239. 8:45artist's visual image, album covers,
240. 8:48and music videos become part of one big
241. 8:50concept. All these elements work
242. 8:52together, helping to convey the same
243. 8:54idea through different means. Of course
244. 8:57, this is not a universal rule. Some
245. 8:59musicians pay almost no attention to
246. 9:01their visual image or change it
247. 9:03constantly. But if an artist has a
248. 9:06distinct aesthetic, it can become an
249. 9:08additional source of information. But
250. 9:12again, we don't take everything, only
251. 9:13what we like and what fits. After we've
252. 9:17gotten the most out of our collages and
253. 9:19groups, translating everything possible
254. 9:22into the language of clothing, we
255. 9:23return to the formulas we collected by
256. 9:26combining different groups. Now it's
257. 9:29not just a combination of pictures.
258. 9:31Behind them are specific items that, in
259. 9:34your opinion, correspond to them. And
260. 9:36these items have been carefully passed
261. 9:38through the filters from the first
262. 9:40video on personal style, which means
263. 9:41they definitely suit you. And now
264. 9:43everything becomes much simpler. You
265. 9:45can simply plug your clothes into
266. 9:48pre-made formulas and assemble new
267. 9:50looks. It’s like a construction set.
268. 9:53The specific items change, but the
269. 9:54principles your style is built on
270. 9:55remain the same. If you ended up with
271. 9:59many formulas and they differ
272. 10:00significantly from each other, that’s
273. 10:02normal. It means your style is
274. 10:04multifaceted. Today you might feel
275. 10:06closer to one combination, and tomorrow
276. 10:08to another. This is not a contradiction
277. 10:10, but a natural expression of your
278. 10:12personality. If other people don’t
279. 10:14see the overall logic in your style,
280. 10:16that’s their problem. We know it’s
281. 10:19there. All your formulas grew from one
282. 10:21mood board, meaning they are united by
283. 10:24common visual codes, values, and
284. 10:25principles. It’s just that this
285. 10:28connection isn't always on the surface.
286. 10:31And besides, style doesn't have to be
287. 10:33monotonous or easily recognizable to
288. 10:35others, because style is not just a set
289. 10:37of things, but specific relationships
290. 10:39between them. And if you understand
291. 10:43this system, you can experiment as much
292. 10:45as you want without losing the feeling
293. 10:47that it's still you. That's all for
294. 10:51today. You can sign up for my challenge
295. 10:53via the link in the description. I'm
296. 10:54also leaving links to my lectures,
297. 10:56which may also help you in developing
298. 10:59your personal style. This includes a
299. 11:01lecture on body types and a lecture on
300. 11:03archetypes. You can also subscribe to
301. 11:05my Telegram channel; there’s a lot of
302. 11:07useful and interesting content there
303. 11:08too. Thank you very much for watching,
304. 11:11and see you in the next video.