Así es trabajar en AMAZON: ¡todos los secretos de ALEXA+! 🤖 — Transcript

Full transcript

1. 0:00In this video, we'll take an exclusive tour of the fascinating
2. 0:03world of Amazon.
3. 0:05We'll walk through its more than 40 buildings, part of its main headquarters.
4. 0:10We'll learn curious and surprising facts about one of the
5. 0:14largest companies on our planet.
6. 0:16And we'll be amazed by all the new technology that Alexa Plus
7. 0:20is bringing to the world.
8. 0:21Join me in this very exclusive edition of Luisito Technology.
9. 0:26We're in Seattle, USA, visiting
10. 0:29Amazon's headquarters.
11. 0:32Amazon, an amazing complex of more than 40 buildings where
12. 0:37more than 50,000 people work every day.
13. 0:40Well, you wouldn't expect anything less from Amazon, right?
14. 0:43One of the largest companies today, at the time of recording,
15. 0:47valued at more than 2 trillion dollars.
16. 0:51Wow, that's a lot of zeros, that's 2 million million,
17. 0:54in English, 2 trillion dollars. Holo Borgo!
18. 0:57So many zeros, it's mind-blowing.
19. 1:00Around the world, they employ more than 1.3 million people.
20. 1:05And in this video, we're going to tour some of the offices,
21. 1:08share some fun facts, and learn a ton about Alexa Plus,
22. 1:13which is actually the reason we're all here.
23. 1:16You see, I've been working with the Amazon team for a few months now on
24. 1:20the new Alexa Plus project, which is the Alexa we all know
25. 1:23and love, but much more amazing and intelligent.
26. 1:27So, Luisillo said to me, "Hey, why don't you come to Seattle?
27. 1:30We'll meet in person, we've only been talking by email for months,
28. 1:33we can tell you more about the project, and maybe you'll make an awesome video for your channel."
29. 1:38To which I replied, "Of course!"
30. 1:40We might even run into Mr. Kisses walking around, eating a
31. 1:44free banana, because, well, you'll find out why in a bit.
32. 1:47Come on, without further ado, the more than 40
33. 1:50Amazon buildings in Seattle await us. Let's go!
34. 1:53Unlike other large corporations, Amazon's offices are located
35. 1:57within the city. It's not like there's a gate
36. 2:00leading to Amazon.
37. 2:01No, no, no, it's right there on the city streets.
38. 2:04From what I've been told, this is because Mr. Bezos and the other
39. 2:09Amazon executives didn't want the people who work here to feel like
40. 2:13they were working in a very repetitive corporate environment. They wanted them to
41. 2:17feel like they were actually in the city, which is what it is.
42. 2:20So you go outside and there are many businesses that are part of Amazon, of course,
43. 2:24some spaces are even rented from Amazon buildings to individuals,
44. 2:28but most are completely independent businesses.
45. 2:31Then you leave the office and go to the little cafe across the street, you go over there,
46. 2:35you see life, and you feel less stuck in the office routine.
47. 2:39That's what our colleagues here, who are guiding us, are telling us.
48. 2:42Oh, look how cool!
49. 2:43I'm learning that one of the unique things about this
50. 2:46Amazon office is that they give away bananas.
51. 2:48Look at this, here's the community banana stand.
52. 2:51And basically anyone who walks by can grab the bananas,
53. 2:56as many as they want. I mean, there's no limit.
54. 2:59Look, my buddy's taking his two bananas, his three bananas for later.
55. 3:03So these are basically free, right? As many as I like.
56. 3:06All right, that's cool. Thank you guys. Thank you
57. 3:08. So you guys are the famous "banistas."
58. 3:11Look at that, "banistas."
59. 3:13Ah, that's cool, man.
60. 3:14Thank you, thank you, guys.
61. 3:16Because, well, basically when you go to a coffee shop, the people behind the counter
62. 3:19are called baristas, right?
63. 3:20So here, since they're bananas, they're the "banistas."
64. 3:23Between 5,000 and 8,000 bananas are given away every day.
65. 3:28Hello, Borgo!
66. 3:28I mean, we're talking about millions and millions of bananas
67. 3:31that Amazon has given away.
68. 3:33When you're in Seattle, don't hesitate to stop by and grab
69. 3:36a banana from Agrapa, courtesy of Mr. Kisses himself.
70. 3:39I'm also learning that Amazon's offices here are completely pet-
71. 3:44friendly; you can bring your pet.
72. 3:47And yes, we've seen a lot of dogs.
73. 3:50I'm told that some days they register up to 7,000 accompanying dogs.
74. 3:54to their owners at the office.
75. 3:56They have parks for the dogs to play in, specific areas,
76. 3:59and of course there are also many areas where pets aren't allowed.
77. 4:04There are many signs that indicate this very well, for example, certain
78. 4:07food areas, certain small parks.
79. 4:10There are also offices for people who are allergic to animals;
80. 4:13dogs are definitely not allowed there, but it's really cool to see
81. 4:17dogs everywhere. I'm even learning that when
82. 4:21the Amazon website isn't loading, due to some technical problem, or whatever,
83. 4:24pictures of dogs appear, and it says right there that they are part
84. 4:28of the Amazon team.
85. 4:29There's even a building called Rufus, named after a dog
86. 4:34who used to come to Amazon a lot when it was a super startup
87. 4:38with very few employees. Someone brought
88. 4:41their dog, named Rufus, every day, and everyone grew fond of him,
89. 4:44so they named a building after him.
90. 4:47How about that? Super crazy, right?
91. 4:48But yes, there are forty-something buildings that Amazon
92. 4:51has here in this area.
93. 4:52Of course there have to be hundreds, thousands of dogs.
94. 4:55I liked this little detail, look, in the elevators they have, well, it's
95. 5:00basically glass that you can write on.
96. 5:02So check this out, so people can leave nice messages, positive messages,
97. 5:06recommendations, whatever.
98. 5:07We're going to leave lots of love here from your friend Luisillo.
99. 5:13There it is, for the crew.
100. 5:14What do you think? It's cool, you leave good vibes in the elevator.
101. 5:16Oh, I already stole the marker.
102. 5:21Excuse me, Mr. Kisses, excuse me, I'll bring it back right now, don't worry.
103. 5:25But I did like that detail, you can write things down, leave nice things
104. 5:28in the elevator for your colleagues.
105. 5:30I liked this colleague who left his little pig floating here.
106. 5:33And well, a promise is a promise, here's the marker, I already left it, okay?
107. 5:37Mr. Kisses, there's your marker, all good, no debts.
108. 5:40And now, what's all this Alexa Plus stuff about that has the whole
109. 5:44Amazon team more than excited?
110. 5:46And in fact, it has all of us users very excited.
111. 5:48What is this Alexa Plus thing?
112. 5:50Well, you see, Alexa Plus is basically Alexa, this assistant we've been
113. 5:56living with for so many years, that we love so much, but with a bonus.
114. 6:00It's much smarter, the conversation feels much
115. 6:04more fluid, it's much more useful.
116. 6:07Honestly, I've been testing it for several months now and I'm fascinated by how natural
117. 6:12the conversations are; it's like talking to a friend.
118. 6:14In fact, why should I even tell you about it?
119. 6:15Let me show you.
120. 6:16And I'm going to show you, take a look here, in this room that I find quite
121. 6:20curious, quite interesting.
122. 6:22This is the Amazon Home Lab, which is basically an apartment they've
123. 6:26set up, but notice the detail on the ceiling.
124. 6:29This is a set, like a TV studio.
125. 6:33Here they test many of the new products before showing them
126. 6:36to potential customers.
127. 6:38And what's more, let's see, let's do the demonstration.
128. 6:40Look, the TV is off there.
129. 6:42Alexa, turn on the TV. Okay.
130. 6:45Oh, how wonderful!
131. 6:47How useful!
132. 6:48And I already have my Alexa Plus, and it's super trained.
133. 6:51I mean, it already knows my tastes in movies and TV shows.
134. 6:54Let's do a demonstration.
135. 6:55From the greeting, I've already programmed it
136. 6:58to greet me the way I like. Alexa, hello.
137. 7:02Hello, Pillo, how's your day going?
138. 7:03I see you've been playing with the TV for a while.
139. 7:06My day is going great, Alexa, it's going very well.
140. 7:09Hey, what do I have to do today? Tell me.
141. 7:11You don't have anything to do today.
142. 7:13Do you want me to help you create a task or reminder?
143. 7:16No, Alexa, no, no, I want my day off, please.
144. 7:19Perfect.
145. 7:20Perfect, enjoy your day off, Pillo, have a great rest.
146. 7:24How's that? It even wishes you well.
147. 7:27Alexa, do you remember my dog's name?
148. 7:28Of course, your dog's name is Paco.
149. 7:31Hey, and I'm looking for a gift for good old Paco, what could I get him?
150. 7:35I found lots of great options for Paco.
151. 7:38Oh no, no, wait, that's a lot of toys, isn't it?
152. 7:40But you see, it searches for you right away, and I can use my voice
153. 7:44to ask it to buy something.
154. 7:46I mean, for example, let's say I liked option number 3,
155. 7:48so Alexa, add number 3
156. 7:51to my cart.
157. 7:52There, I added the Ristly 12-piece toy set for Paco.
158. 7:56I'm sure he'll love all those interactive toys.
159. 7:59See?
160. 7:59It's a very natural, very fluid interaction.
161. 8:02Alexa, recommend restaurants near me for dinner tonight.
162. 8:07I found 5 restaurants near you that are taking reservations for tonight.
163. 8:11Would you like me to check availability at any of them?
164. 8:14Ugh, you know my tastes, Alexa.
165. 8:17Obviously, I want to go to Daigo Traditional Japanese Cuisine.
166. 8:21Let me see if there's a reservation for tonight.
167. 8:22Sure. I understand you prefer Daigo Traditional Japanese Cuisine.
168. 8:26Let me check availability for tonight.
169. 8:28There is availability at Daigo Traditional Japanese Cuisine for tonight.
170. 8:33What time would you like to book?
171. 8:34Please put me at 9 PM with two guests.
172. 8:38Perfect, I've reserved a table for three at Daigo Traditional
173. 8:42Japanese Cuisine for tonight at 9 PM.
174. 8:45The reservation is confirmed, and I've added the event to your calendar.
175. 8:49Oh, thank you, Alexa! You're so helpful!
176. 8:51I'm so glad I could help you with the reservation.
177. 8:54I hope you enjoy your Japanese dinner tonight.
178. 8:57And look, now you can also interact with Alexa using the camera.
179. 9:01I'm going to ask if this banana, this big banana I got for free,
180. 9:04is good to eat.
181. 9:06Alexa, take a picture of what I'm holding and tell me if
182. 9:09it's good to eat.
183. 9:10Of course, let me take a look at what you have in your hand.
184. 9:13Wow!
185. 9:14You're holding a perfectly ripe banana with its bright yellow color
186. 9:18and little brown spots.
187. 9:20It looks delicious and ready to eat.
188. 9:22Ah, how about that? It knows its bananas.
189. 9:25It's really great.
190. 9:26I'm a huge fan of Alexa Plus.
191. 9:29There are a lot of questions about how you can actually access Alexa Plus.
192. 9:33Many people think you have to buy a new device, and so on.
193. 9:36The truth is, no, it works with practically all Echo devices.
194. 9:40So, if you have an older one that's about 5 or 6 years old, it will definitely work.
195. 9:44Obviously, for camera-related functions, you need an
196. 9:48Echo Show with a camera and screen.
197. 9:51But all the audio functions work with any Echo device.
198. 9:55And honestly, it's really cool to be working on this project; it's very exciting.
199. 9:59We're even talking about maybe releasing
200. 10:02Luisillo's Alexa Echo in the future.
201. 10:04I'm telling them we should give it curly hair—that would be awesome, right?
202. 10:08Imagine Luisillo greeting you in the mornings, helping you
203. 10:11plan trips, you know?
204. 10:12I don't know, we're still discussing it, but yes, it's definitely
205. 10:14a fascinating project.
206. 10:15And yes, people can already access Alexa Plus, at least those watching
207. 10:19from Mexico at the time of this recording, but it's going to keep expanding.
208. 10:23I don't know, and it's really, really cool.
209. 10:25Seriously, it's quite an experience.
210. 10:27They gave me access to Alexa Plus, I think before, not before anyone else,
211. 10:30but one of the first to get access.
212. 10:32One of the first people in Mexico to have access.
213. 10:34Initially, in the beta version.
214. 10:36How many problems do you think I reported?
215. 10:38Wow, we practically had a whole team dedicated to Luisito's problems.
216. 10:41It was really cool. The job they gave me was basically: Luisito,
217. 10:45we're going to give you access, just like before many other people, to the
218. 10:49Alexa Plus beta version.
219. 10:51So you can try it out, because I've been using Alexa for,
220. 10:54yeah, I think, like 6 or 7 years.
221. 10:55So they told me, look, we're interested in you using Alexa Plus,
222. 10:59trying it out, connecting it at home and all that.
223. 11:01And honestly, it's been great, it's been really cool.
224. 11:03Now, in the experience of those who are big music fans,
225. 11:07big sports fans, for example, what improvements are there with Alexa Plus?
226. 11:12Now that you mention music, I'm fascinated by music and I love
227. 11:14looking up interesting facts all the time, like, "Hey Alexa,
228. 11:17play this song," and while it's playing I say, "Hey Alexa,
229. 11:20what's this song about?"
230. 11:20Or going into more detail, like, "Alexa, in which recording studio
231. 11:25or in what year was this song recorded? Who was the producer?"
232. 11:27Or even when this artist is coming or what setlist
233. 11:30you think they'll play. And that's really useful, yes.
234. 11:33And for sports too, I imagine.
235. 11:35Like, "Hey, when's the next game of this team I like?"
236. 11:38For example, with all the games of the Mexican National Team,
237. 11:41you can say, "Hey Alexa, give me the team's schedule."
238. 11:44And what's more, add everything to my calendar, set a reminder.
239. 11:47I mean, you can create really complex routines, even for Alexa to help you plan
240. 11:50a barbecue, or make a reservation at a restaurant to watch the game.
241. 11:52Honestly, she became more than just an assistant,
242. 11:56really like a buddy who helps you out every day.
243. 11:59Well, my dear, sorry for being such a pain in the ass for so many months,
244. 12:03but yeah, let's keep working.
245. 12:05Honestly, this is a really, really cool project.
246. 12:07I met the great Tom here, who's an Alexa scientist, no,
247. 12:10a genius. I mean, he has a PhD in physics and he's a total genius, a total genius.
248. 12:14We're going to talk to him and he's showing me these little
249. 12:17meeting rooms they have here. Do you use them often?
250. 12:19Yes, to talk on the phone. Yeah, exactly.
251. 12:21Yeah, because I guess it gets a little noisy sometimes.
252. 12:23So yeah, these are good.
253. 12:24Ah, these are for making calls and stuff, and they're really good, they're really good.
254. 12:30And it occurred to me, well, let's do the interview here, right?
255. 12:32So let's go in, right? Oh, it's automatic, the lighting.
256. 12:35Yes, yes. And look, I can turn up the light a lot more, look.
257. 12:38Wow! Ah, this is high-quality video calling.
258. 12:42Yes, yes, very cool.
259. 12:44Basically, the, the main thing, I mean, if we want to simplify it,
260. 12:48is that you turn mathematics, physics, and you put them into AI.
261. 12:52Exactly, exactly.
262. 12:53So AI has all kinds of math and computer science behind it.
263. 12:57Some of it resembles some of the things that I used to work on as a physicist.
264. 13:01We take all of these ideas and use them to make Alexa work,
265. 13:05speak different languages, complete tasks, do all kinds of cool things.
266. 13:09Oh, that's awesome!
267. 13:10With this new Alexa Plus that we're all super excited about, what has been
268. 13:14your role in this development?
269. 13:16Yeah, so my role is to lead science for making Alexa Plus.
270. 13:20Work around the world.
271. 13:21I'm not interested in just having Alexa Plus work in English
272. 13:25in the United States alone.
273. 13:26I want Alexa Plus to fit into every home anywhere in the world.
274. 13:30I'm very curious.
275. 13:31Basically, your function, your job is very technical programming, right?
276. 13:36Yes.
277. 13:36So how do you adapt this to the cultural side?
278. 13:39That's a really good question.
279. 13:41What we do at a very high level to make it work across cultures and make Alexa Plus
280. 13:47fit in and have its personality like you were describing, be easygoing in different
281. 13:49places, is we try to build Alexa so that centralized scientists
282. 13:55like me aren't defining the experience in Mexico.
283. 13:58What we really want to do is we want to make Alexa's software have the tools in it
284. 14:04to allow Alexa's Mexico leadership to define the personality and cultural
285. 14:09adaptation of Alexa in Mexico.
286. 14:12Also the personality definitions.
287. 14:14And all of that control is moved from Seattle into the hands of
288. 14:19Alexa Mexico leadership.
289. 14:20And similar around the world.
290. 14:22Look how wonderful, I met the good Daniel here,
291. 14:25Daniel Rauch, who is, no, no, he is a great boss,
292. 14:28he is the vice president of Alexa and Echo.
293. 14:31He has been working at Amazon for 16 years, what a lifetime, 16 years,
294. 14:35that's a long time, right? That's a long time.
295. 14:37Yeah, so you were around for the first Alexa launch.
296. 14:40When was this, like, the first launch of the first Alexa?
297. 14:42The very first was 11 years ago, and you know, this is groundbreaking technology.
298. 14:47You can talk to a computer.
299. 14:48Our vision was this Star Trek computer, and obviously we've come so far.
300. 14:52Come such a long way since then with Alexa Plus.
301. 14:55I remember that everyone was so intrigued, and, you know,
302. 14:57like, the answers that it gave.
303. 14:58But I imagine that the first programming was very basic, right?
304. 15:02Like, if the user says this, then the answer is this, right?
305. 15:05It was very like this, much more deterministic, is how we
306. 15:07would talk about it in computer science.
307. 15:09We have to use some machine-learned models to figure out your intention,
308. 15:13sort of like finding the verb in a sentence, finding the object you want to
309. 15:17act on, and then we could complete an action.
310. 15:19But it was narrow, it was much more deterministic.
311. 15:21And now with generative AI, of course, on Alexa Plus, we're able to
312. 15:24just create this space of understanding where you can really talk
313. 15:27to Alexa about anything now.
314. 15:28What's happened with Alexa Plus is our vision has been very consistent.
315. 15:32We want to build the world's best personal assistant.
316. 15:34The technology now makes that possible.
317. 15:36We've been held back in the past by the technology, but now it's really here.
318. 15:39This is an ongoing project.
319. 15:41It's not gonna stop learning, right?
320. 15:42It keeps on learning every day.
321. 15:44Nowadays, I'm telling you, what Alexa Plus can do is quite something.
322. 15:48Like, it's very impressive.
323. 15:49But maybe in 2 years it's gonna be something else, right?
324. 15:52What can we expect?
325. 15:53Alexa is gonna keep being able to get more done.
326. 15:56Other AIs can like help you form a playlist, but then they can't play a song.
327. 16:00Exactly, they cannot do it actually.
328. 16:02It doesn't really actually help you do something.
329. 16:04If you can find something online and not shop for it, that doesn't
330. 16:07really help you get a job done.
331. 16:09Like, it's interesting and it's a new way of approaching a problem,
332. 16:11but getting things done is one of the core values ​​of Alexa.
333. 16:14So I think those pillars, if you think about those as the pillars of
334. 16:17the experience, those will continue to get bigger and better.
335. 16:19I think you'll be able to get Alexa Plus in more places.
336. 16:22We try to make devices that customers can fit into their lives
337. 16:26anywhere in their home.
338. 16:27It sort of fits naturally into not just your life because it's there and helpful,
339. 16:30but also your decor and it's beautiful, it looks great.
340. 16:33Devices that leave your home with you are very interesting to us.
341. 16:36Okay. We have some Echo Frames, we have Echo Buds today.
342. 16:39You can imagine the kinds of things we imagine about the types of devices that
343. 16:43this new, deeply personal, highly capable AI experience can
344. 16:48deliver for you throughout your day. Customers want it.
345. 16:50More. Yes, they're using it 2 to 3 times more in their existing locations,
346. 16:54and in Mexico, 40% more than that.
347. 16:55Where else do customers want it?
348. 16:56And the answer is they really want it everywhere they are.
349. 16:59Mikel is the vice president of Alexa at a global level.
350. 17:02He has been involved in the launch of Alexa over the years in many places.
351. 17:07So tell me, Mikel, what's the number one challenge in expanding
352. 17:11Alexa around the world?
353. 17:13Alexa is a very complex technology.
354. 17:15We use more than 60 models at runtime because we have to do a lot of things.
355. 17:19It's not just a chatbot. We have to take actions.
356. 17:22We have to provide entertainment.
357. 17:23But those models tend to be relatively easy to get them to
358. 17:26work in other languages.
359. 17:28What we found out is that they tend to be monocultural.
360. 17:30They tend to be trained predominantly on English and a lot of US data.
361. 17:35So they speak fluently in other languages, but they sound like predominantly
362. 17:39Americans are trying to speak another language.
363. 17:41The first feedback we heard from our local talent and our first customer was,
364. 17:45It's fluent, but it sounds like an American speaking Spanish to me.
365. 17:50So we had to use a bunch of new technology for AI to fine-tune the training,
366. 17:54to provide the prompt and exemplars that were specific not just to the
367. 17:58language but also to the culture.
368. 18:00So more than the language, the main challenge is the cultural barrier.
369. 18:04Yes.
370. 18:05So now with Alexa Plus, why is Mexico such an important market, let's call it?
371. 18:10That was a very easy decision to start from Mexico.
372. 18:13Since we launched Alexa in Mexico in 2018, Mexican customers Mexican customers
373. 18:18have had the best affinity with Alexa.
374. 18:20When we launched in 2018, we used historical data to make
375. 18:24projections of how many devices we would have sold.
376. 18:27And when Carlos looked at the projections, he said, "That's impossible.
377. 18:30Mexicans will love Alexa." And he said, "I'll get my family and friends to buy
378. 18:35this one and you will get out of stock.
379. 18:37So you better get many more devices to Mexico." And he was right.
380. 18:40We got more devices and we still stock out.
381. 18:43Mexican reaction to Alexa was above previous launches.
382. 18:46The local team took care of All the important stuff,
383. 18:50and they deserve the credit.
384. 18:52In this building called Day One,
385. 18:55the evolution of all the Kindles that Amazon has had in history
386. 18:59is displayed
387. 19:00. Kindle is a super important device for Amazon, since Amazon started
388. 19:04by only selling books.
389. 19:06In fact, their idea was that, to be a website that sold books.
390. 19:09From there they said, let's invent this device that feels like you're
391. 19:12reading on paper, but it's actually technology.
392. 19:15And well, here's the whole evolution over more than 15 years.
393. 19:18And the reason this office is called Day One, I'm told, has
394. 19:22to do with Mr. Bezos's philosophy that every day is Day One.
395. 19:28You always have to have this mindset, this philosophy,
396. 19:31that even though Amazon is a massive company, it has to be operated
397. 19:35like a startup.
398. 19:37It's always urgent, it's always about working fast,
399. 19:40so every time is Day One.
400. 19:42We came now to another building called Doppler, which, look,
401. 19:46many buildings have names with a very deep meaning.
402. 19:49Doppler, I'm told, was the first name, like the secret name given
403. 19:53to the first Echo device to operate Alexa, before it came to market.
404. 19:58And here in this building they have another dog park, really cool, really fancy,
405. 20:03up high, I mean, check this out.
406. 20:04Outside they have art like with little dog balls, a review of
407. 20:10dog products on Amazon, and they give you dog treats everywhere.
408. 20:13Look, if you have a dog and you're extremely smart,
409. 20:17Amazon is the place for you.
410. 20:18It's estimated that about half of Amazon's employees get
411. 20:21around using transportation other than a car—scooters, rollerblades, bicycles,
412. 20:27public transport, and so on.
413. 20:29And to encourage employees to use bikes more,
414. 20:33they basically have completely free bike parking.
415. 20:37And inside, they tell me there are also showers, so they give you soap and
416. 20:42a towel to dry off.
417. 20:44So there's no excuse like, "Oh, I have an important meeting
418. 20:47and I can't show up sweaty."
419. 20:48No, dude, you get to work and you shower there.
420. 20:51It's good, right?
421. 20:52So more people get around by bike or something similar.
422. 20:55Walking through the offices, I ran into Marta, who is
423. 20:58the Country Manager for Alexa in Mexico.
424. 21:01So, what does this mean, Marta?
425. 21:03It means making sure Alexa resonates with Mexicans and that it's
426. 21:08a truly localized experience.
427. 21:10And also, what we see in Mexico is
428. 21:12great versatility in its use, right?
429. 21:14We see everyone from grandmothers using it to even children
430. 21:18asking for games or jokes, right?
431. 21:20Because, of course, Mexico was the first
432. 21:24non-English-speaking country where it was launched, right? Correct.
433. 21:26So, the first non-English version of Alexa Plus arrived in Mexico.
434. 21:29Yes, exactly.
435. 21:30And they've really done a great job.
436. 21:32I mean, the way it talks to you, the way it chats.
437. 21:34You can tell there's a team, a Mexico team, dedicated to that.
438. 21:38One of the things we've worked on a lot with Alexa Plus is making sure it really
439. 21:42understands Mexican slang.
440. 21:44It's an experience that truly understands the average Mexican,
441. 21:47whether they're from Mexico City, Guadalajara, or Monterrey, right?
442. 21:48If a Mexican asks Alexa, "Hey, when's the Clásico?"
443. 21:53she'll tell you when the famous Chivas-América match is, right?
444. 21:56But if a Spaniard asks when the Clásico is, she might answer when
445. 22:00the Real Madrid-Barcelona match is, I don't know.
446. 22:01It's precisely because of the language she understands, right?
447. 22:04And she also understands the context.
448. 22:05So, we're talking about
449. 22:07millions and millions of users in Mexico.
450. 22:09We have millions of users, but what really made us prioritize
451. 22:12Mexico was perhaps how much Mexicans love Alexa.
452. 22:16To give you some figures, Alexa users in Mexico listen to more than 250
453. 22:20million hours of music per month.
454. 22:23That's incredible! Which is a huge amount.
455. 22:24They have more than 20 million smart home devices connected to Alexa.
456. 22:28And, just as an anecdote, they tell Alexa, "I love you,"
457. 22:31more than 10 million times.
458. 22:33Look, it's good to tell your Alexa that you love her, let her know.
459. 22:36Exactly.
460. 22:37So that it continues learning and learns beautiful, positive things.
461. 22:41I present to you here the good Carlos.
462. 22:43Carlos is the head of Alexa in what are called
463. 22:46the Americas territories.
464. 22:48The Americas encompass the entire experience in Canada, Mexico, Brazil,
465. 22:52all of Latin America, and also, obviously, the Spanish portion for the United States.
466. 22:56Oh, I mean, Spanish in the United States as well.
467. 22:58What a stressful job, my friend.
468. 23:00And so you were in charge of this first version of Alexa
469. 23:05in Spanish, let's say.
470. 23:06What can Alexa do today that we couldn't even imagine before?
471. 23:11Well, I think the first thing you'll notice is that it's much more conversational.
472. 23:14Transactional, because before it was very transactional.
473. 23:16You'd ask for something, Alexa would give you back what you asked for, but now it's really like
474. 23:19talking to a friend.
475. 23:21What has been the most difficult thing, I don't know, culturally speaking, about Mexico,
476. 23:24to teach an artificial intelligence?
477. 23:26When you think about Mexican humor, double entendres,
478. 23:29puns, that kind of thing.
479. 23:31So, it already understands a double entendre.
480. 23:32I mean, Alexa understands it perfectly, but part of what we've been
481. 23:36working on a lot is that, well, we want it to sound authentic,
482. 23:39to be able to use this kind of humor too, of course,
483. 23:42but obviously in a way that's suitable for the whole family at home and that doesn't
484. 23:48say inappropriate things, right?
485. 23:49So, getting these models to understand where that line is,
486. 23:53that's the kind of thing that has been difficult to train these models to
487. 23:57feel authentic and safe.
488. 23:59For example, in the previous architecture, on December 12th, for example,
489. 24:02Alexa would answer you from the beginning of the day with information like, "Today
490. 24:06is the Day of the Virgin," and so on.
491. 24:08And how to celebrate, and why it's culturally important for Mexico.
492. 24:12Now the model has to understand, reason for itself,
493. 24:15and define whether December 12th is personally important to you or not.
494. 24:19Maybe that's from another religion, so no, it's not necessary for it
495. 24:22to be giving you that kind of information.
496. 24:24Well, my good friend Carlos, thank you so much for your time,
497. 24:26it was really special to be able to chat with you.
498. 24:28And no, man, it's awesome, honestly, everything
499. 24:31that's coming for Alexa is very exciting.
500. 24:32Hey, they even let me into the famous Amazon Spheres,
501. 24:37a workspace that simulates a tropical forest in the middle of the city.
502. 24:42Nearly 40,000 plants from 30 different countries.
503. 24:46Mr. Bezos himself inaugurated this space in 2018 saying:
504. 24:52Alexa, open the spheres.
505. 24:54It lit up, it was a big ceremony.
506. 24:56And it's true, if you see the sphere complex from the
507. 25:00outside, they do look like Echo devices.
508. 25:02This isn't a tourist attraction, this is an Amazon workspace.
509. 25:06In case you're suddenly fed up with the office, or
510. 25:08you want to come and breathe some fresh air, you can come here to have
511. 25:11meetings in the middle of the forest.
512. 25:13These guys have a tropical forest.
513. 25:15Yes, it's the Amazon, right?
514. 25:17Well, it lives up to its name.
515. 25:20Just below the spheres we already saw there's a bar, I'm told this is a bar
516. 25:24It's very special because it was designed by Jeff Bezos himself.
517. 25:28It's called Deep Dive because that's one of the principles of Amazon Dive Deep,
518. 25:33like really immersing yourself in what you do.
519. 25:35The place is pretty wild, the cocktails are delicious, and the food is great too.
520. 25:38And yeah, it's the speakeasy concept: you leave work, it was a tough
521. 25:42day, you come to the boss's speakeasy.
522. 25:45I've been working with the Amazon team for six months now.
523. 25:48In fact, I even have a title that sounds really, really professional, really top-notch.
524. 25:52Basically, I'm Licenciado Luisillo, Customer
525. 25:56Experience and Authenticity Ambassador
526. 25:58. Mexican Alexa Plus.
527. 26:01Short title, short badge here.
528. 26:05And yes, it's been months of constant meetings, testing priority access
529. 26:09to tons of things, giving feedback, receiving feedback, and spending
530. 26:14a lot of time on Slack with the team.
531. 26:17We've really made a good team, and honestly, I feel very honored to be
532. 26:21the Customer Experience Ambassador for Mexican Authenticity.
533. 26:24Alexa Plus is really cool, okay?
534. 26:27One of the things I was given priority access to a while ago,
535. 26:30which you all can now access, is the fact that Alexa isn't
536. 26:35just for your home devices; it becomes
537. 26:39your complete AI assistant.
538. 26:41So, if you already use an app on your phone to
539. 26:44ask it things, like, "Generate an image," "Generate a logo," "
540. 26:47Help me with this work task," or "Summarize this," you can also do it
541. 26:51from your phone using the Alexa app.
542. 26:54Seriously, it's really cool.
543. 26:55And check this out. This is awesome.
544. 26:57I've had access to this for a long time, and now you can too.
545. 27:00Alexa is integrated with Fire TV, and wow, it's super useful.
546. 27:05Check out these examples.
547. 27:06"Alexa, play the latest Luisito Comunica video on YouTube."
548. 27:10Look at that, it analyzes for me what the latest Luisito Comunica video on YouTube is
549. 27:13and plays it.
550. 27:15At the time we were recording this video, this was the most recent one.
551. 27:18And then things like, I don't know, I can't remember the name of a show.
552. 27:21It opens the show about the six friends in New York, where they get into all sorts of
553. 27:24mischief, and one of them is named Joey.
554. 27:26I can't remember the name of the show, right? You pick it.
555. 27:28So, like, what's the name of that show?
556. 27:30Look, there it is, it puts Friends on right away, right?
557. 27:33I mean, it analyzes it for you.
558. 27:34I want to watch a Leo DiCaprio movie, put on
559. 27:37the highest-rated Leo DiCaprio movie.
560. 27:40The Wolf of Wall Street, right? Right away.
561. 27:42And you can ask it about many things, you can interact with Alexa,
562. 27:45give it commands for your house, your lights, everything, from the TV.
563. 27:50This is a game-changer; I've never seen artificial intelligence
564. 27:52like this, incorporated into a television.
565. 27:53And I'm telling you, all of this is included with the same subscription.
566. 27:57It's really cool, honestly, it's really, really great to be part of this
567. 28:00work process that's so much fun and that I consider very important.
568. 28:04Look at this, I had the pleasure of running into Panos here.
569. 28:06Panos is, hi Borgo, one of the busiest people at Amazon.
570. 28:11The good old Panos here is Senior Vice President of Devices and Services.
571. 28:15This means everything that's Kindle, Fire TV, Souks,
572. 28:19which we'll talk about in a bit, Leo, we'll tell you about it,
573. 28:23Alexa, Alexa Plus, Echo, blah, blah, blah.
574. 28:24I mean, this guy is super, super busy.
575. 28:28That's what I say.
576. 28:28Blah, blah, blah, yeah, because it's too much.
577. 28:30There are a few things. There are a few things.
578. 28:31Yeah, it's too much. So how long have you been at Amazon?
579. 28:34Just two and a half years, about.
580. 28:35But damn, you came in with the whole load of work, right?
581. 28:38Yeah, we came in and we're moving fast.
582. 28:40As I understand, since you came into the company, everything has been
583. 28:43moving towards like AI, right?
584. 28:46That's like your bet to the future.
585. 28:48What made you say, hey, Alexa needs a boost now,
586. 28:51keep it going through the AI ​​road?
587. 28:53If you look at our user base in Mexico, the usage is incredible for Alexa and even
588. 28:57better for Alexa Plus, and it's because you can just do so much more with it.
589. 29:00So the thesis, to answer your question, how do I support my
590. 29:03customers in the best way?
591. 29:04And the answer is you bring them the right level of integration with AI,
592. 29:08but also maintain what they already love about the product.
593. 29:10And we started to do that and we were seeing excitement.
594. 29:13It's actually very exciting. It's actually—
595. 29:14yeah. Are you using it?
596. 29:15Are you using it? Of course.
597. 29:16Yeah, I've been using it for like 6 months now.
598. 29:18Okay. If you have Alexa Plus right now in Mexico, every day it's getting better,
599. 29:23but every week new features are coming.
600. 29:25The more you use it, the more it understands understands you.
601. 29:27So it knows, Luis, this is what I know about Luis.
602. 29:30And the more it learns, the more you share,
603. 29:32the better it can adapt to you and give you the things that you need.
604. 29:35Yes, AI is here.
605. 29:36There's no limitation of what we can do with a customer to help them make
606. 29:40their lives better or easier.
607. 29:41So I know this is a very complicated thing.
608. 29:44How do you see Alexa Plus in, let's say, 2 years?
609. 29:47Right now it's super impressive.
610. 29:48So yeah, without giving away everything, you can see a world where I start my
611. 29:52thought in the house, and then when I'm out and about, I complete it.
612. 29:55I started home with a list of here are the things I need to get from the market
613. 29:59today, or here are the things that I'm low on inventory in my house,
614. 30:01or whatever it might be.
615. 30:02And then when I'm at the market, I could be talking to Alexa and just ask
616. 30:05her, Alexa, what is it that I needed today?
617. 30:06I don't remember. And your assistant will tell you.
618. 30:09And I think in 2 years you don't have to ask, she'll just remind you.
619. 30:12Damn. Oh, that's awesome.
620. 30:13Another thing that I wanted to talk with you about, it's Souqs.
621. 30:16So Souqs are pretty much like the smart vehicles that Amazon has now, right?
622. 30:21Yeah, it's a robot taxi. It's a robot taxi.
623. 30:22Yeah. They don't even look like regular cars.
624. 30:24They're cool. They're like a carriage.
625. 30:26Yeah. It's beautiful.
626. 30:27Where are Zoox available now?
627. 30:28San Francisco, Las Vegas right now you can ride.
628. 30:31It's coming to Austin, Miami, testing in Phoenix, Los Angeles.
629. 30:35It's spreading and we're at that point where you're now starting
630. 30:38to see robotaxis all over. It's incredible.
631. 30:41Here's the thing about Zoox, it's bidirectional, meaning
632. 30:43there's no front or no back. You just get in.
633. 30:45That's it.
634. 30:45And then whatever direction you're going, it starts moving.
635. 30:47There's no steering wheel, there's no pedal.
636. 30:49Ah, that's cool.
637. 30:50Your mind starts to bend when you're in the car because you're like, wait, wait,
638. 30:54Wait, wait, and then you kind of disappear into the moment.
639. 30:57You find yourself like us, we just start talking,
640. 30:59we're looking at each other, maybe sitting across from each other.
641. 31:02You can just enjoy the company, enjoy the ride.
642. 31:04It's peaceful, it's an amazing experience. I've never tried it.
643. 31:08You gotta get one. I do want to try it.
644. 31:10We should go to Vegas. Let's go to Vegas.
645. 31:11It's Friday. Yeah.
646. 31:13So yeah, we're gonna have a video about that for sure in the
647. 31:15channel in the future.
648. 31:16Another thing that I'm super interested in, LEO.
649. 31:19Low Earth Orbiting, right?
650. 31:21So tell me about this project.
651. 31:22What is it basically for people who have no idea?
652. 31:24Idea? It's basically a satellite constellation, but it is to bridge the digital divide,
653. 31:29give everyone a network that's available to them at an amazing price
654. 31:34anywhere on the planet. Anywhere on the planet.
655. 31:36That's the goal. Why?
656. 31:37Because we want to connect everyone. We want to connect people.
657. 31:38We want to do it, you know, at an incredible price, meaning everyone,
658. 31:41you know, we want as many people as possible to be able to connect.
659. 31:44Everybody has that opportunity.
660. 31:45When we say everywhere, is that even like in the ocean?
661. 31:48Yeah, in the air. Indeed.
662. 31:50So basically now you're sending satellites to space, I'm guessing?
663. 31:53Correct. Yeah.
664. 31:53So we have over 200 satellites now as we sit here today.
665. 31:57Right now our launch cadence is super fast.
666. 32:00So when you say 200, is that 200 ready to go or already?
667. 32:03No, they're up. Oh, they're up already?
668. 32:04Yeah, they're in orbit. Oh damn, that's exciting.
669. 32:06They're in orbit, it's rad.
670. 32:07Well, if you ever need someone to document from space—
671. 32:10Do you want to go up? I'm your guy.
672. 32:12I am your guy. What we should do is come to a launch.
673. 32:14Yes, yes, that would be cool.
674. 32:16I know you make amazing documentaries.
675. 32:17Come to a launch, it is spectacular.
676. 32:20It's life-changing, it's a good move. Yes.
677. 32:21Yes. No, the adrenaline and the excitement.
678. 32:23Yeah, it's crazy. And the sound.
679. 32:25You could feel it. Well, let's make the team make it happen.
680. 32:28Somebody do it. Somebody get it done.
681. 32:30Let's do it. Somebody in here can figure it out.
682. 32:32Cool. I love it.
683. 32:33I love it. Thank you so much for talking with us.
684. 32:35Really. It was a blast.
685. 32:36We truly appreciate it, man. You're amazing.
686. 32:38Well, there you have it.
687. 32:39Honestly, it was awesome to be able to chat here with the great Panos.
688. 32:42Everything was very exciting.
689. 32:43And I'm going to take his word for it about the rockets.
690. 32:45Thank you.
691. 32:49Well, there you have it. Wow!
692. 32:53What an exclusive look we've had!
693. 32:55I've loved it, honestly, and I'm fascinated by all this
694. 32:58business world stuff, technology, advancements, and this experience has
695. 33:01been absolutely top-notch.
696. 33:03I want to thank the entire Amazon team for making it possible.
697. 33:06Also, thank you so much for inviting me to work with you,
698. 33:08to be part of the team.
699. 33:09I feel very honored, very excited, and I hope you enjoyed this video
700. 33:14, that you found it interesting.
701. 33:16Tell me what I missed documenting, what you found most interesting.
702. 33:19Let me know in the comments below.
703. 33:21Thank you so much for joining me on another adventure, and I'll see you
704. 33:24again in a few days with a new video.
705. 33:26Goodbye!