Apple Pepsi Cola — Transcript

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1. 0:00[Music]
2. 0:01more than a hundred years ago Caleb
3. 0:03branam a pharmacist by trade invented
4. 0:06Pepsi it was his creative genius that
5. 0:09took normal ingredients brought them
6. 0:11together for refreshing beverage that
7. 0:14entrepreneurial Spirit still exists in
8. 0:16our company today PepsiCo is always
9. 0:19evaluating new technologies that we can
10. 0:21integrate directly into the PepsiCo ecos
11. 0:24system the iPad and the iPhone have made
12. 0:26life a lot easier the possibilities are
13. 0:29endless
14. 0:30[Music]
15. 0:32at PepsiCo we have over 22 brands that
16. 0:35do over a billion dollars in sales we've
17. 0:37got divisions that operate on every
18. 0:39single continent and we're in over 200
19. 0:42countries worldwide in North America we
20. 0:45run approximately 177,000 routes a day
21. 0:49we have to get the products from our
22. 0:51manufacturing and Warehouse facilities
23. 0:53onto our trucks and into the stores in
24. 0:56time to meet demand we have sales reps
25. 0:59we have delivery dri SP merchandisers
26. 1:01and all their activities have to be
27. 1:03coordinated in real time before the iPad
28. 1:06and iPhone the communication wasn't
29. 1:08there you know drivers on the road and
30. 1:09if you couldn't get a hold of them you
31. 1:11really didn't know where the delivery
32. 1:12was managers of merchandisers had to
33. 1:14carry a briefcase that had all the
34. 1:16paperwork that they needed now with
35. 1:18iPhone and iPad technology we've really
36. 1:21come a long way we developed three apps
37. 1:23the custom app that we did for the
38. 1:25iPhone's power for Merch it allows the
39. 1:27merchandiser to start and end his day
40. 1:29right there on the iPhone he has an
41. 1:31electronic time card he can see his
42. 1:34schedule the store details the account
43. 1:35profiles and so on plus everything he
44. 1:38may need to know how to build a display
45. 1:40a store may have had unforecasted demand
46. 1:43they might have had a very busy weekend
47. 1:45now with the iPhone our employees can
48. 1:47instantaneously send us back a message
49. 1:50they can write an order to meet retailer
50. 1:52and consumer
51. 1:54demand for managers we developed an app
52. 1:56for the iPad called a manager's
53. 1:59briefcase
54. 2:00this pretty much replaces all the
55. 2:02paperwork that they used to take with
56. 2:03them it's pretty cool you know being
57. 2:05able to see in real time where a driver
58. 2:08is how many cases are on that delivery
59. 2:11you can help be a team player and make
60. 2:13sure everybody's getting the job done in
61. 2:15a timely fashion and the customer
62. 2:18satisfied we developed a third custom
63. 2:21app to give managers access to their
64. 2:24SharePoint content I can pull out a
65. 2:26planogram I can pull up pricing I can
66. 2:29pull up a customer development agreement
67. 2:31a new contracts you name it it's all
68. 2:33there deploying the iPhones and the
69. 2:35iPads was very easy we use them built-in
70. 2:38security capabilities of the iOS and
71. 2:40mobile device management from AirWatch
72. 2:43to securely deploy our applications and
73. 2:45manage them the iPad has become such an
74. 2:48integral part of my life that I can't
75. 2:51imagine working without it these new
76. 2:53applications and devices help our
77. 2:55employees do a great job serving our
78. 2:57customers we don't get a lot of game
79. 2:59Chang in our industry iPhone and iPad
80. 3:02technology allows for the integration of
81. 3:04communication and productivity we can be
82. 3:07more efficient and get after problems
83. 3:09even before they happen the sky the
84. 3:11limit we're very very excited about it