Analytics in the YouTube App (for Shorts, Videos, Live Streams, and more!) — Transcript

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1. 0:02Hey Creators!
2. 0:03Let's talk about analytics in the YouTube Main App.
3. 0:06Whether you wanna see how your channel is growing
4. 0:09or check in on the performance of content like your shorts, videos, or live streams,
5. 0:14the YouTube App gives you an easy way to look at your analytics.
6. 0:17Main App analytics are tailored to you,
7. 0:20meaning what you see depends on the type of content you post.
8. 0:24We'll walk you through where to find these analytics
9. 0:26and what you'll see, let's dive in.
10. 0:28To find your channel-level analytics, open the YouTube app.
11. 0:32Then tap on your profile icon in the top-right corner.
12. 0:35Tap "Your Channel".
13. 0:37Then tap the "Analytics" button.
14. 0:40When you first land on the Analytics page, you'll see key metrics for all your content
15. 0:45like overall views,
16. 0:47watch time and subscribers.
17. 0:50Depending on the type of content you post
18. 0:52you'll also see options for "Videos", "Shorts", and "Live".
19. 0:56Tapping on these chips shows you separate data for that specific content type.
20. 1:01Next, you'll see your "Top Shorts" and your "Top videos and live streams"
21. 1:06with view counts.
22. 1:07There's also a section called "Top remixed".
23. 1:10On YouTube, a remix is a Short that was created using part
24. 1:14of someone else's content.
25. 1:16In this section, if your content has been remixed before
26. 1:19you'll see how other people are using it.
27. 1:22You'll see "Remix views",
28. 1:23which is the combined number of views across all Shorts that have used your content
29. 1:27and "Total remixes", which is the total number of remixes
30. 1:31that have included your content.
31. 1:33You'll also see your content's thumbnails that are the most remixed by other people
32. 1:37and how many remix views they've gotten.
33. 1:39Once you have enough viewers, YouTube Analytics also gives you insights
34. 1:43about your audience like "Age", "Gender" and geographic location.
35. 1:49You can also discover what channels and videos your viewers are watching
36. 1:53to get a sense of what kind of content they love.
37. 1:56If you want more in-depth channel data,
38. 1:58you can view more analytics in the YouTube Studio mobile app.
39. 2:02Now let's walk through how to look at data for your individual Shorts.
40. 2:06To get to your Short's specific analytics
41. 2:08tap into the "Short" from your channel-level analytics.
42. 2:12Or tap "Library".
43. 2:14Then go to "Your videos".
44. 2:17From here you can filter by "Shorts".
45. 2:20Then select the "Short" you wanna see analytics for
46. 2:23and once it starts playing, tap the "Analytics" button.
47. 2:26Here, you'll see your Short's views, likes, comments, and shares.
48. 2:31You'll also see "Views" and "Subscriber change" over time.
49. 2:35There's also a section called "Top remixed".
50. 2:38On YouTube, a remix is a Short that was created using part
51. 2:42of someone else's content.
52. 2:43In this section, if this Short has been remixed before
53. 2:47you'll see how other people are using it.
54. 2:49You'll see "Remix views", which is the combined number of views
55. 2:52across all Shorts that have used your content,
56. 2:54and "Total remixes", which is the total number of remixes
57. 2:58that have included your content.
58. 3:00You'll also see thumbnails of remixes by other people
59. 3:03and how many remix views they've gotten.
60. 3:06This is also where you can find information about "Audience retention"
61. 3:10like how long viewers watch your Short and whether they watched it more than once.
62. 3:14You'll know that viewers looped your Short more than once
63. 3:17if it's over 100%.
64. 3:18Finally, in the "Traffic sources" section,
65. 3:21you'll see where viewers are finding your Short,
66. 3:23such as the Shorts feed or YouTube search.
67. 3:26If you want more info on your individual Short
68. 3:28you can view more analytics in the YouTube Studio mobile app.
69. 3:32We hope these analytics in the YouTube app help you see what's doing well
70. 3:35on your channel and what your audience loves, for more information about analytics
71. 3:40in the YouTube app, check out the links in the description, thanks for watching.