Amazon Marketing Cloud (AMC) Tutorial: Home Page — Transcript

Full transcript

1. 0:00Welcome to Amazon Marketing Cloud or
2. 0:03AMC. If you're new here, let's take a
3. 0:06quick tour of the homepage and show you
4. 0:09how to get started.
5. 0:12AMC is a privacy focused analytic and
6. 0:15audience building platform from Amazon
7. 0:17Ads. It lets advertisers and brands
8. 0:20explore the full customer journey,
9. 0:22measure media performance, and build
10. 0:24audiences for smarter strategies. More
11. 0:27advanced use cases include combining
12. 0:30Amazon's event level data with
13. 0:32firstparty data. This home screen has
14. 0:35three distinct sections: insights, use
15. 0:39cases, and where you left off.
16. 0:42Starting with the insights at the top,
17. 0:44which currently has nine insight
18. 0:46templates that you can customize that
19. 0:49show data over the last 7 days and will
20. 0:52automatically refresh with new data
21. 0:54every Sunday. These provide quick visual
22. 0:58analysis of common use cases like the
23. 1:01path to conversion which shows how
24. 1:03different campaign types lead to a
25. 1:05purchase, time to conversion which
26. 1:08highlights how long it takes for
27. 1:10customers to buy after seeing an ad, and
28. 1:13overlap by campaign groups which helps
29. 1:16you understand how different channels
30. 1:17work together. My recommendation would
31. 1:20be to start with the Amazon DSP
32. 1:23impression frequency and conversions if
33. 1:26you're running DSP campaigns and new to
34. 1:29brand gateway as to unlock full new to
35. 1:32brand data within sponsored ads. With a
36. 1:34few clicks, customize these use cases
37. 1:38for deeper insights, replacing the
38. 1:40sample data in the widgets.
39. 1:43Further down, you'll see the use cases
40. 1:45section. Here, AMC surfaces recommended
41. 1:49solutions like optimal frequency, which
42. 1:52is a pre-built dashboard, or use cases
43. 1:55like sponsored ads and DSP overlap that
44. 1:58can be fully customized with your own
45. 2:01dates and campaigns. These act as quick
46. 2:04entry points into pre-built queries and
47. 2:07solutions tailored to your instance.
48. 2:10Finally,
49. 2:12where you left off. It gives the latest
50. 2:15AMC news direct from Amazon ads and all
51. 2:18of the recent projects you've created.
52. 2:20These can either be an AMC audience or
53. 2:23an insight.
54. 2:25You can also see your projects in the
55. 2:27top navigation.
56. 2:29With the new AMC homepage, you can jump
57. 2:32straight into insights, explore curated
58. 2:35solutions, and easily continue your
59. 2:37ongoing analysis, all from a streamlined
60. 2:40view.