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Amazon KDP Full Step-By-Step Course For Beginners (2026) — Transcript

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0:00In this video, I'm going to teach you
0:01absolutely everything you need to know
0:03to make your first $1,000 selling books
0:06on Amazon without being an author. I'll
0:08walk you through the entire Amazon KDP
0:10process step by step from how this
0:12business model actually works to
0:14researching what books to make to
0:15actually making these books to uploading
0:17them to Amazon itself, how to get
0:19reviews on your books, how to properly
0:21market them. So, even if you're a
0:22complete beginner, by the end of this
0:24video, you'll have absolutely everything
0:26you need to start building a successful
0:28Amazon KDP business in 2026 and beyond.
0:31Now, I've personally been
0:32self-publishing these books on Amazon
0:33KDP for over 5 years now. Started out as
0:36a complete beginner just like you
0:38watching this video, and I've made
0:39hundreds of thousands of dollars from
0:41this business model. And I know what
0:42you're thinking. Here's just another
0:44person who's talking about how much
0:45money he's made online. He's not only
0:47probably lying, but he's also not being
0:49able to relate at all to my situation as
0:51a beginner anyway. Well, firstly, I'm
0:53not lying. And in this video, you will
0:55see complete proof of all of that. And
0:56secondly, I understand that for a lot of
0:58people, it's not about going straight
1:00into all of these things that involve in
1:01making $100,000 from a business model
1:04like this, because that can be extremely
1:06overwhelming, especially if you're a
1:08beginner. What you want instead is just
1:09to know how to go from zero to that
1:11first $1,000 mark. Because once you've
1:14made your first $1,000, the second
1:16becomes even easier. The next 10,000
1:17becomes easier. And then eventually the
1:19100,000 becomes even easier than that.
1:21Making that first thousand because you
1:23just repeat the same steps that you're
1:25already familiar with at scale. So yes,
1:27this video has been designed to make
1:28that journey from zero to your first
1:30$1,000 self-publishing books on Amazon
1:33KDP as simple and easy to understand as
1:36possible. And if you do have any
1:37questions at any point, you can just let
1:38me know down in the comment section
1:40below and I will answer every single one
1:42of them. I've also put chapters of this
1:43entire video down below. So, if you want
1:45to skip through and find the parts that
1:46you're interested in and you
1:47specifically need a bit more help with,
1:49then you can also do that extremely
1:51easily. So, with all that said, let's
1:52jump straight in with the first section
1:54of this video. Now, before we do any of
1:55this, the first thing you need to do is
1:57to go ahead and create your Amazon KDP
1:59account. Now, I can't actually show you
2:00this because I already have one and
2:02you're only allowed one Amazon KDP
2:04account per person. So, I can't walk you
2:06through on screen, but what I have done
2:07is created a document that I'll leave
2:09link down below in the description. As
2:11you can see on screen here, it just
2:12walks you through absolutely everything
2:14that you need to do to actually create
2:15your Amazon KDP account. It's pretty
2:17straightforward, but a couple of people
2:19have some issues with it. Um, they find
2:21it a little bit confusing, but if you
2:22check out that link down below in the
2:23description, um, it will walk you
2:25through absolutely everything that you
2:26need to do to create your KDP account.
2:29So, for the first part of this video,
2:30I'm just going to go through some
2:31foundational stuff, explain a little bit
2:33more about me and my experience, exactly
2:34what the Amazon KDP business model is,
2:37and how you can get the most out of it.
2:38This is actually really, really
2:39important. You might be tempted to skip
2:41this bit. Please watch this because it's
2:43going to set the foundation for the rest
2:44of the entire video and ultimately your
2:46Amazon KDP business. So, how to start
2:48Amazon KDP in 2026 and beyond and
2:51actually be successful with it. So,
2:53firstly, why should you listen to me? I
2:55mentioned it earlier in the intro, but
2:56I've built two successful Amazon KDP
2:58businesses, generating over $300,000 in
3:02book royalties and $900,000 in book
3:05sales. And this ultimately allowed me to
3:07quit my job and I moved to Bali in 2022
3:09and I've now complete location freedom
3:11and can work from wherever I want to in
3:13the world whenever I want to. Which for
3:14me was a complete dream when I first
3:16started Amazon KDP and uploaded my first
3:18ever book. So I just want to show you
3:20this is not me flexing. This is me just
3:22showing you how possible this is. I'm
3:23nothing special. I'm exactly like you
3:25are. I just did exactly what I'm going
3:27to show you in this video. Worked hard
3:28and it has all paid off for me and
3:30there's no reason why it can't do the
3:32same for you. And just some proof of the
3:34money that I'm talking about that I have
3:35actually made here. Just some
3:36screenshots from my Amazon KDP account.
3:38As you can see, on my first ever Amazon
3:40KDP account, made over £129,000
3:43worth of royalties. That included making
3:45over £32,000
3:47from a single book. I then wanted to
3:49prove that this wasn't just luck and I
3:50could do it again completely from
3:52scratch. So, I took a brand new Amazon
3:53KDB account from $0 to $24,000 in
3:57royalties in just 9 months. Again,
4:00within that, I made £85,000 from just
4:02two books in their first three months.
4:04And I also made just under £11,000 worth
4:07of royalties in 13 days. So, yeah, I
4:10have actually been there and done it.
4:11I'm not one of these people who makes
4:12their living selling courses and
4:14teaching people how to do something they
4:15haven't actually done. I've been there,
4:17done it. I've got the royalties to prove
4:18it. And that's why I'm in a position to
4:20be able to teach you something like this
4:22that you're about to see in this video.
4:23And for just some extremely recent and
4:25even more proof, this is my actual
4:27Amazon KDP dashboard. As you can see,
4:28last month was December. December the
4:301st to December the 31st, 2025. At the
4:33time of recording, I made $18,78949.
4:39I'm not faking this. This isn't a
4:40screenshot. This is my actual dashboard.
4:42As you can see, things can change. I can
4:44change all of this information here.
4:45This is actually my dashboard. I made
4:48over $18,000 from Amazon KDP last month.
4:51Now, for some people watching this, this
4:52will be the goal. Something like $18,000
4:55in a month from KDP. Some people might
4:56just want an extra $1,000, couple
4:58hundred. Everyone has completely
5:00different goals. So, don't feel like you
5:02have to be someone, you know, that's
5:03hitting numbers like this. And
5:04ultimately, if you do want to be someone
5:06who's hitting, you know, five figure
5:07months like this, you first have to
5:09understand that before you can get to
5:11anything like $18,000 in a month, you
5:13first need to understand how to make
5:15your first $,000. Because once you
5:17understand that, and as I said in the
5:19intro, that's the hardest milestone to
5:21hit. Once you hit that, it's just a case
5:23of repeating and scaling the same
5:25systems over again until you get to a
5:27point like this. And that first thousand
5:29mark on how to hit that is exactly what
5:31I'm going to show you in this entire
5:33video. Now, moving on to the next part
5:34of this intro video. This is going to be
5:36mainly for people who are completely new
5:37to Amazon KDP. So, if you have had a
5:40little bit of experience, just look at
5:41this time bar below. You can kind of
5:42skip ahead a couple of minutes if you
5:44want to go through this, but I do
5:45recommend everyone goes through it
5:46because it is a really good refresher.
5:48I'm going to tell you exactly what
5:49Amazon KDP is and how it works as a
5:52business model. So, what is Amazon KDP?
5:54Amazon KDP just stands for Kindle Direct
5:56Publishing and is Amazon's very own
5:58self-publishing platform that allows
6:00anyone in the world to create and sell
6:03books on Amazon. Now, we are selling
6:05physical books. So, actual books you can
6:08physically hold, but because it's what
6:09we call a print ondemand business model,
6:11we only ever create online versions of
6:14these books. Now, here's exactly how
6:16that works. If you're a little bit
6:17confused, as I say, we're going to be
6:19producing digital versions of physical
6:21books that actually get printed on
6:23demand. So, print on demand basically
6:24means as soon as someone makes an order,
6:27at that point, Amazon will physically
6:29print it and send it out to the
6:30customer. And here's a step by step of
6:32exactly how that works. So, step one,
6:34you make a book interior file and a book
6:36cover file. These are basically just two
6:38PDF files. You then go ahead and upload
6:40those to Amazon. You choose your price,
6:42you put your title. I'll cover all of
6:44this in significant detail in this
6:45video. I'm just giving you a quick run
6:47through of the entire process. So, you
6:49make two PDF files. You then upload them
6:51to Amazon through Amazon's own portal
6:53that will get listed on Amazon just like
6:55any other listing. You'll have Prime
6:56Delivery, all of that kind of stuff. So,
6:58you're just uploading the PDF versions
7:00that will eventually get printed and
7:02sold to a customer. So, when someone
7:04buys your book on Amazon, at that point,
7:06Amazon will then print it. They'll ship
7:08it to the customer, and then you'll just
7:10take between a 50 and 60% cut of the
7:12sale price minus printing cost. So it
7:14works out to be a 30 to 40% margin. So
7:18if you sell a book for, let's just say
7:19$10, you'll make roughly $3 to $4 on
7:22that book. So it's pretty good royalty
7:24and margin considering you don't
7:26actually do anything beyond uploading
7:27the book. Amazon deals with all the
7:29printing. You have no overheads, um, no
7:31logistics to have to worry about. So
7:33there's so many big benefits of having
7:35an Amazon KDP business. Now, here are
7:37the three main big benefits of it.
7:39Firstly, as I just mentioned, you never
7:41actually touch a book. Amazon does
7:43absolutely everything for you. So, we
7:45are making physical books, but Amazon
7:47are the only ones who are actually
7:48printing it and dealing with all the
7:49shipping to the customer. You literally
7:51upload it, sit back, and then just get
7:52paid every single time someone buys your
7:54book. And because of that, you hardly
7:56need any money to get started with
7:58Amazon KDP. You haven't got to invest
8:00thousands into inventory or stock,
8:02thousands into like keeping it in a
8:03warehouse. Everything is done within
8:05Amazon. They take the hit and you just
8:07take this royalty of the book sale. And
8:10this ultimately means that you can
8:11operate your Amazon KDP business from
8:13literally anywhere in the world. You
8:15only need two things, a laptop and a
8:17Wi-Fi connection. So, it is complete
8:18freedom. And in my opinion, I hate the
8:20word passive income, but this is pretty
8:22much as close as you're ever going to
8:24get to a passive income business model
8:26because once your books are live,
8:27they're live forever. They're constantly
8:29selling. And even if you forget about
8:30them, people are still going to be
8:32buying them. Amazon going to be printing
8:33them, sending them off, and you're just
8:35cashing in every single month. So that's
8:37why Amazon KDP in my opinion is the best
8:39business model that you can start and
8:41I'm surprised that so many people
8:43haven't really got onto this before. Now
8:44here's just an example of an Amazon KDP
8:46book. This isn't one of my books, but
8:48this is a really good example of what it
8:50looks like. So you upload a book to
8:51Amazon KDP. All they would have done is
8:53uploaded this um cover file, which would
8:55be just a PDF. And then the interior of
8:57the book is just loads of pages like
8:58this. So it's just a simple coloring
9:00book. It's called stress relief adult
9:02coloring book with animals, landscape,
9:03flowers, patterns, mushroom, and many
9:05more for relaxation. It appears just
9:07like any other Amazon product listing.
9:10As you see, it has the prize, has the
9:11title, has a description, has the
9:12images, and this is what an Amazon KDP
9:15book looks like. And just to show you
9:16how much you can make, this book is
9:18actually making over $20,000
9:20every single month. They're making about
9:22$2 royalty per book sale, but because it
9:25is selling extremely well, they're
9:27selling something like 10,000 units of
9:29this book every single month. and
9:30therefore making $20,000 a month. They
9:33uploaded it in June 2023, haven't done
9:36anything since, and it's just constantly
9:38paying them every single month. So, not
9:40every single book, of course, will make
9:41this amount of money. This is a massive
9:43outlier, but I'm just showing you what
9:45is potentially possible with Amazon KDP
9:47if you really put your mind to it. Even
9:49if you upload a book and it just makes
9:51you $500 a month, 10 of those is $5,000
9:54in passive income every single month.
9:56You got to think about this as stacking
9:58books on top of each other. And every
10:00now and then you will get a really high
10:02performing outlier. Maybe not quite as
10:04good as this one. Maybe you will. But
10:05this is just an example of showing you
10:07what is possible with Amazon KDP. And
10:09this does actually work. And I really
10:11want to stress home this important point
10:12of you do not need to be an author to be
10:15successful on Amazon KDP. All you need
10:17is a system for finding what books
10:19people are actually demanding and then
10:21just create the best version of that
10:23book that meets that demand. So even
10:25though we are selling books, you don't
10:26need to have any interest in books. You
10:28don't need to be an author. You just
10:30need to find what people are actually
10:32searching for or what they're demanding
10:33and then just create the best possible
10:35product that meets that demand using
10:37tools and a step-by-step process which
10:40I'm going to show you in this video. So,
10:41as I say, you need to have a system to
10:43follow with Amazon KDP. And in this
10:45video, I'm going to take through every
10:46single step of that system in
10:48significant detail so you know exactly
10:50what to do. But before I do that, in
10:51this kind of foundational intro to the
10:53video, I'm going to go through this
10:55system very quickly and just show you
10:56roughly what you can expect from the
10:58upcoming video. So, this is my winning
11:00Amazon KDP system, and it's the system I
11:03use to build my Amazon KDP businesses.
11:05So, step one is what we call niche
11:07research. It's basically essentially
11:08researching on Amazon and using tools to
11:11identify where potential opportunities
11:13are. Step two then is all about creating
11:15the book. So, a lot of people will just
11:17jump in and think, okay, the first thing
11:18you need to do obviously is create a
11:20book if you want to sell one. But
11:21actually, before you even create the
11:23book, you need to do some research to
11:25know that the book you're creating,
11:26people are actually going to buy. So,
11:28step one is that research. Step two is
11:31therefore creating that book. And I'm
11:33going to show you how to use tools to
11:34create pretty much whatever kind of book
11:36best serves the opportunity that you
11:38found in the research. Step three is
11:40then all about optimizing your book
11:42listing. So uploading your book to
11:43Amazon, getting the right title, the
11:45good description, all those kind of
11:46things for your listing. Step four, you
11:49then need to get reviews on your book.
11:50This essentially provides social proof
11:52for your product and hugely increases
11:54sales. Humans buying behavior is
11:56extremely driven by social proof. If you
11:57have a book and you don't have any
11:59reviews on there, it's going to be quite
12:01difficult to get people or to convince
12:03people to buy yours. So, it's really
12:04important that you get a decent number
12:06of reviews on your book because
12:08ultimately that will massively increase
12:10the conversion rate and the number of
12:11people who are going to buy it. And I'm
12:13going to show you in this video how to
12:14get reviews in your book without people
12:16even buying it completely legitimately
12:18and within Amazon's terms and
12:19conditions. Step five then once you've
12:21got your reviews and your book is
12:22uploaded. It's all about advertising
12:24your book and just getting your book in
12:25front of many of the right people as
12:28possible. Emphasis on right people. It's
12:30not about just putting it out there and
12:32getting load of people who aren't going
12:33to be interested to see your book
12:34because that will cost you. But you can
12:36use Amazon ads strategically to just get
12:38your book in front of the right people
12:40who you think are more likely to buy
12:42your book than anybody else. And you can
12:43do exactly that by using Amazon ads,
12:46which I will show you later on this
12:47video. And then step six is simple as
12:49that. Just make money and repeat the
12:51same process over and over again for
12:53every single book. And you will build up
12:55loads of books that are generating you
12:56passive income every month. And that's
12:58how you start scaling, you know, to your
13:00first thousand and beyond. So, it's this
13:03exact system that I'm going to cover in
13:05significant detail in this video. So,
13:07let's just jump straight into the first
13:09step, which is niche research. So, step
13:11one, niche research. Essentially, how
13:13can you make sure you're researching
13:14correctly to ensure you're only creating
13:17books that people are actually going to
13:19buy? Now, this is the big mistake that
13:20most people make. By far the biggest
13:23mistake most people make on Amazon KDP
13:25is just producing books that they think
13:27are going to sell well. For example,
13:29they'll have some great idea for a
13:31coloring book, make it, and then wonder
13:33why it's not making any sales because
13:35they haven't. And the reason why they
13:36haven't made any of those sales is
13:38because they haven't validated their
13:40great idea using data from Amazon. You
13:43have to remember, you're not selling to
13:45yourself. You're selling to people on
13:47Amazon. It doesn't really matter if you
13:49think it's a good book or you think it's
13:51a bad book. It's all about what
13:53potential customers think because these
13:55are the ones who are going to be buying
13:56your book, not you. Now, this might seem
13:58like a really simple and obvious thing,
14:00but you'll be surprised how many people
14:02completely ignore the step. Can't remove
14:04their ego from the situation and just
14:06create books that they think are great.
14:07And they come to people like me and say,
14:09"My book's amazing, but it's not making
14:10any sales. Why is this?" And I just say,
14:12"Well, because it's not amazing. You
14:14think it's amazing, but you haven't
14:15validated it by using any data.
14:17Everything you do with this business
14:19model needs to be data driven. I'm going
14:21to show you exactly how to do that in
14:22just a second. So, here's exactly what
14:24you need to do instead. Now, the best
14:26KDP publishers, like I say, don't even
14:28think about creating a book until they
14:31know for sure that people are going to
14:33buy it. What's the point in spending all
14:34this time creating a book if you don't
14:36even know if people are going to buy it
14:38in the first place? So rather than just
14:39creating a book and then figuring out
14:41who to sell it to, you need to take a
14:43step back and you need to find what
14:44books people are actually demanding and
14:46searching for and then make sure there
14:48isn't already too much competition for
14:49that I read. And this is where my
14:51three-step niche research process comes
14:53in. So my three-step niche research
14:56process, firstly, you need to find out
14:57if people are actually demanding your
14:59book. You then need to see if these
15:01books are actually selling. So it's all
15:03well and good seeing if people are
15:04searching into Amazon, but are these
15:06books actually selling? Are people
15:07actually parting with their money and
15:09buying these books? Cuz if they're not,
15:11again, there's no point in making it.
15:13And then finally, you need to understand
15:14how to create the book using tools. Now,
15:16you might be interested in thinking
15:18here, well, there's nothing here that
15:20has anything to do with competition.
15:21Now, again, a lot of people will say you
15:23need to balance out demand and
15:25competition. And we are doing that.
15:26That's all about whether these books are
15:28selling. It's not a case of, you know,
15:30there needs to be less than three books
15:31in a niche or less than two books, then
15:33it's therefore a good opportunity. It
15:35really doesn't work like that because
15:36demand and competition are kind of
15:38relative to each other. If there is
15:40significant demand, you can get away
15:41with there being a little bit more
15:43competition because the demand is just
15:44so big. So, a lot of people say things
15:46like, you know, if there's three books
15:48in a niche, then it's too competitive or
15:50whatnot. That's just complete nonsense.
15:53Ultimately, if the books in that niche
15:55are selling, then it shows that there is
15:57enough demand relative to the
15:58competition already on Amazon. And I'll
16:00cover these three things in detail
16:02starting with the first one which is
16:04finding out if people are actually
16:05demanding your book. So as you can see
16:07I'm now over on Amazon because this is
16:09the first step to take when it comes to
16:10finding potential opportunities and
16:12potential books to make. Now in order to
16:14come up with a potential idea that you
16:16have to validate with data. You first
16:18need to start extremely broad. So all
16:20I've done is gone on to amazon.com and
16:22just typed in coloring book. As you can
16:23see there are over 70,000 results. So
16:25this is an extremely broad term. You
16:28don't want to just be creating a
16:29coloring book and then expecting it to
16:30sell. You need to you need to be
16:32creating some kind of coloring book or
16:34as we would say in KDP some kind of
16:36coloring book niche. So for example a
16:39self-love coloring book. Self-love is a
16:41niche of coloring book on Amazon KDP.
16:44Girl moment. So girl coloring book is
16:46another niche of Amazon KDP. So just
16:48have a look around and look for
16:50potential things that you know you might
16:51want to look into a little bit more.
16:53Ocean coloring book could be an example
16:55here. Now, these are all um a lot of
16:57them very similar looking. A pattern
16:59coloring book. So, again, that's another
17:01niche within it. Simple art, bold and
17:04easy, cozy coloring book, food and
17:05drinks coloring book. So, let's just
17:07take this as the example. Food, drinks,
17:09and sweets. Uh bold and easy coloring
17:11book. This book is actually, as you can
17:12see, it's got a bestseller badge. So,
17:13it's actually selling quite well. We're
17:15not worried about validating how well
17:17books are selling yet. We are just
17:18looking for potential ideas to look into
17:21a bit further because as I said, this
17:23first step is just about finding if
17:25people are actually demanding your book.
17:28So, let's go down this potential avenue
17:30of food, drinks, and sweets as an
17:32option. So, we're just going to go back
17:33into Amazon here and we're just going to
17:34type in food coloring book. And as you
17:36can see, this is kind of the first step
17:38to take. If you type in food coloring
17:40book into Amazon and have it on all, as
17:42you can see, there are loads of
17:44suggested, you know, search terms off
17:45the back of this. Now these are all
17:47search terms that people are searching
17:49into Amazon. Amazon know that a lot of
17:51people are searching for these search
17:53terms and therefore it's going to put
17:54them as recommendations. So by typing in
17:57food coloring book you can see how many
17:59variations of it for adults for kids
18:01bold and easy simple toddler for teens
18:04bold easy. So people are definitely
18:07demanding food related coloring books
18:09because they're searching them into
18:11Amazon. Now this is all well and good
18:12but unfortunately we don't know how many
18:14people are searching in. to you know 10
18:16people might have searched in food
18:18coloring book simple which is by no
18:19means enough demand to actually go ahead
18:21and create a book like this. So although
18:23we are getting you know potential
18:24options and proof that people are
18:26searching around this idea of a food
18:28coloring book we have absolutely no idea
18:31how many people are actually searching
18:32for it and if it's even a good
18:34opportunity or not. But that is where
18:36this brilliant and beginnerfriendly tool
18:38comes in. It's a tool called
18:39self-publishing titans. But we'll leave
18:41this link down below in the description.
18:42And what it basically allows you to do
18:44is enter in any kind of keyword search.
18:46We're going to go for food coloring book
18:48as you can see here. Make sure it's on
18:50Amazon.com. Then go ahead and press
18:52search. And what this is basically going
18:53to do is going to take all of these, you
18:55know, uh, suggestions that Amazon
18:57showed, but we don't have any data. We
18:59don't know whether or not 10 people are
19:00searching for this or 10,000 people.
19:03We've just got suggestions. We have
19:04absolutely no data behind any of this.
19:06But if you go to self-publishing titans,
19:08all of this data suddenly becomes
19:10available. It's an absolutely essential
19:12tool because as I say, it gives you all
19:14of this data that we need. So you can
19:16see all of these suggestions. Food
19:17coloring book, food coloring book for
19:19adults, food coloring book for kids,
19:21food coloring book bold and easy. It
19:23essentially gives you different metrics.
19:24So I work through each of these one by
19:26one. Firstly, it gives you the search
19:28volume. So how many searches are roughly
19:30taking place for this search term every
19:32single month? So every month 22,125
19:36people are searching for food coloring
19:38book. 6,000 people are searching for
19:40food coloring book for adults. So on and
19:43so forth. Search results is then how
19:45many search results come up when someone
19:47types that in. This does not mean
19:49there's 5,234
19:52food coloring books on there. Amazon
19:54will link anything to do with food or
19:56coloring. So for example, food coloring
19:58is a thing that you know you use in
20:00baking and cooking. I'm no expert, but
20:02it's something like that. A lot of these
20:03products will be something to do with
20:05food coloring, you know, equipment or
20:06anything like that because Amazon is
20:08just picking anything it can to be
20:10related to that keyword term. So, this
20:12by no means says that there's 5,234
20:15search results. Generally, the lower the
20:17number here, the better the opportunity.
20:19Now, that's kind of how these two
20:21numbers interact, but self-publishing
20:23titans make it super easy for you.
20:25They've got a demand score, and they
20:26also give you an opportunity score. The
20:28opportunity score is basically the
20:30really important one because it
20:31essentially weighs up this balance
20:33between search volume and also search
20:35results to give you an overall
20:37opportunity score. So what you can
20:38simply do is go ahead and just sort this
20:40by opportunity score. It ranges from 1
20:43to 9. So the fact that there's loads of
20:44nines, eights, and sevens here shows us
20:47there is a really good opportunity. Now
20:49just to give a bit more context as to
20:50what these numbers mean, as I said just
20:52a second ago, the first step we need to
20:54do is to find if people are actually
20:56demanding our book. So when we go over
20:58to self-publishing titans, we've typed
20:59in food coloring book, you can see all
21:01of these different variations of food
21:03coloring book and you can see exactly
21:05how many people are searching every
21:06single month. There are literally
21:08thousands and thousands of searches of
21:10food coloring book or loads of related
21:12searches to do with food coloring book.
21:15Whether it's for adults, for kids,
21:16whether it's bold and easy, whether it's
21:18drinks and sweets, all that kind of
21:19thing. This is the only thing we're
21:21really looking at here. When it comes to
21:23the Amazon search bar, we do get these
21:25suggestions, but we have no idea if it's
21:2710 searches a month, like I say, or
21:2910,000. That data all comes from here.
21:32So, now we've done this, we know for
21:33sure that there are people demanding
21:36these books because there is such a
21:37significant search volume. Now,
21:39self-publishing titans is a paid tool.
21:41As you can see, the one you want to go
21:42for, like I said, this is linked down
21:44below in the description, is the
21:46hobbyist plan. It's only $20 per month
21:48if you sign up monthly or it's $15 per
21:50month if you use uh the yearly option
21:52and there is a discount code below which
21:54means you can get this even cheaper than
21:56$20 a month. Now you might be thinking I
21:58don't want to invest $20 a month but you
22:00have to understand this is a business
22:02any business requires some kind of
22:04investment whether it's in stock whether
22:06it's in advertising whatever it is this
22:08is only $20 a month which is absolutely
22:11nothing when you consider how much value
22:13you're getting from all of that data
22:14that I just showed you. It's the
22:16difference between making books that are
22:17actually going to sell and just not
22:19spending any money and making books that
22:21don't sell. So, you've got two options.
22:22You can either invest as little as $20 a
22:25month to get this data and you're
22:26actually making books that are going to
22:28make you money that can potentially make
22:29you way more than $20 a month back or
22:32you cannot spend any money, produce a
22:34load of books that no one's going to buy
22:35and you're still stuck at square one the
22:37whole time. You ultimately want to make
22:38as much money as you possibly can from
22:40this business model. So you need to make
22:42sure you're not afraid to invest in
22:44tools and software that going to allow
22:46you to do that. So that is the first
22:48step of this niche research done. We
22:49know that there are loads of people
22:51demanding some kind of food coloring
22:53book. The next step we need to do is to
22:55see if these books are actually selling.
22:57And a way to see if books are actually
22:58selling is by looking at something
23:00called a bestseller rank or what we call
23:02a BSR. So if I just go into this book
23:04listing here, as you can see, food,
23:06drink, and sweets coloring book for
23:07adults. If you scroll all the way down
23:10into the uh item description, every
23:12single book what's has what's called a
23:14bestseller rank. And this one, for
23:15example, is 641 in books. And this
23:19bestseller rank basically means it is
23:21the 641st
23:23bestselling book on the entire of
23:25Amazon. So the lower the bestseller rank
23:27is, the more units it is selling every
23:30day. So ideally, you want to have number
23:31one in books. That means you're the
23:33bestselling book on the entire of
23:34Amazon. And it's this BSR number that
23:37basically translates to how well a book
23:38is doing on Amazon and how much money
23:40it's actually making every single month.
23:42And the way you can do that is go to a
23:45BSR to sales calculator. Again, this is
23:47by Self-Publishing Titans, the tool I
23:49just showed you a second ago. If you
23:50just go in and type in the BSR number,
23:52so let's go for 641. Go ahead and press
23:55calculate sales. It is estimated that if
23:57you have a book with a BSR or bestseller
24:00rank of 641, it is selling roughly 213
24:04units every single day and 6,390
24:08units every single month. So, this food,
24:11drinks, and sweets coloring book is
24:13selling over 6,000 units every single
24:16month. So to understand going back to
24:18here to see if these books are actually
24:20selling in the first place, it all comes
24:22down to looking at the BSR number, which
24:24stands for best seller rank number. So
24:26what I recommend you do when you're
24:28doing your niche research is go through
24:29all of these books and analyze what
24:31their bestseller rank numbers are.
24:32Because if there's loads of books that
24:34have low bestseller ranks, it means that
24:36people are actively buying them all of
24:37the time and they're generally making
24:39money. So, not only are people demanding
24:41these food books, but people are
24:43actually not just demanding them,
24:44they're actually buying them as well,
24:46which ultimately is the second step we
24:48need for our niche research process.
24:50Now, I'm going to show you a completely
24:52free tool that's going to make life so
24:54much easier for you when you do this.
24:55Rather than having to click into every
24:57single book listing you see, scroll all
24:59the way down here and find the
25:01bestseller rank. I have a Chrome
25:02extension that basically allows you to
25:04see the bestseller ranks without having
25:06to click into all of the books. So, as
25:08you can see here, this food, drinks, and
25:09sweets bold and easy coloring book is
25:11641. This one here is 16,000. This one
25:15here is 845,000.
25:17This one here is 5,000. So, it just
25:19saves you so much time having to go not
25:22having to go in and, you know, look at
25:23all the BSRS individually. This Chrome
25:26extension is called DS Amazon Quick
25:28View. I will also leave this link down
25:29below in the description. Completely
25:31free. Just go ahead and press add to
25:32Chrome. And then when you go back to
25:34Amazon, it will show up all of this
25:35information which is really useful for
25:37you. So we know that the BSR number is
25:39the number that's going to show us how
25:41much you know books are actually selling
25:43for. How do we know you know how what a
25:45BSR number actually translates to into
25:47sales? Now we first check this one here
25:49of 641. When you're searching on
25:51Amazon.com, so I always do my niche
25:54research on Amazon.com. That's the
25:56Amazon US store. generally say any book
25:58that has a BSR of less than 50,000 is
26:02generally selling pretty well. So this
26:03one here 16,025
26:06is also selling pretty well. So food and
26:08snacks coloring book. So 16,025. We're
26:11going to go back over to this
26:12calculator. 16,025.
26:15Go ahead and press calculate sales. A
26:17book with a bestseller rank of 16,025
26:20sells roughly 18 units a day and 540
26:24units a month. So, let's just say this
26:25book is making, you know, $23
26:28um per book sale. It is making between
26:30$1,000 and $1,500
26:32every single month in passive income.
26:35And this is definitely a very achievable
26:37BSR. Now, when it comes to understanding
26:39if books in a potential niche are
26:41actually selling, if you type in
26:43something like food coloring book and
26:45all of these books have BSRS of like
26:47845,38.
26:49If I just go ahead and put this into
26:51here, 845,000. Let's go. Just go ahead
26:53and put that in. As you can see, this is
26:55this book is selling less than one unit
26:58every day. So, this is hardly making any
27:00money at all, this book. And the reason
27:01why, without going into too much detail,
27:03they haven't got any reviews on it.
27:05They're just trying to copy what
27:06everyone else is doing, and they haven't
27:08found their own avenue within this
27:10niche. And I'll go over that in just a
27:11bit more detail um in just a second. But
27:14let's just say, for example, all of
27:15these food coloring books had a really
27:18high BSR like this one. that would be a
27:20sign that yes, there's loads of food
27:22coloring books, but no one's actually
27:24buying them. In which case, that would
27:26be a red flag and we would stop this and
27:28try and look for another book. But when
27:30you see here the actual information, as
27:31you can see, this one's absolutely
27:32flying. This one's doing really well.
27:34This one's doing brilliantly as well.
27:365,38. What else have we got? 65,000. Not
27:40great, but not terrible. Let's go back
27:41in here and type in 65,000.
27:44This book is selling roughly five units
27:46a day. And again, 150 per month. If
27:48you're making, you know, $200 or $3 per
27:50book, that's about $500 every single
27:52month that you're making in passive
27:54income. So, don't necessarily aim for
27:56the home run every time, it's going to
27:58slowly take time. Uh, and if you get
27:59something like a $65,000 BSR, for a lot
28:02of people, an extra $500 a month from
28:04one book is really, really good. So,
28:06again, that's a sign that these books
28:08are selling. 39,000 79,000. So, as you
28:11can see, a lot of these food coloring
28:12books are actually selling. So now that
28:15we know there is demand for this book,
28:16we've seen in self-publishing titles,
28:18there's thousands of searches every
28:20single month for this book, we've
28:21secondly seen that these books are
28:23actually selling well because we've
28:24assessed the bestseller ranks of all of
28:26these books. As you can see, these ones
28:27selling really well. That shows that
28:29people are prepared to invest in a food
28:31coloring book. We now need to make sure
28:32that we're producing a book that people
28:34are actually going to buy. And this is
28:36the mistake that so many people make. So
28:39many people will look at this and think,
28:40"Okay, this one 641 in books, 6,000 in
28:43books, 5,000 in books. All I'm going to
28:45do is go ahead and copy the same thing,
28:47uploaded to Amazon, and then I'm surely
28:49going to make the same amount of money."
28:51That's just not the case. Cuz if I just
28:52came in and uploaded a food and snacks
28:54coloring book, bold and easy, and I put
28:57mine up, this one has got 1,400 reviews.
29:00So, in terms of social proof, if I just
29:02release a book and it has either no
29:04reviews or one or two reviews, which one
29:06are they going to buy? Are they going to
29:07buy mine or are they going to buy this
29:09one? Even if mine is cheaper, they're
29:11going to go ahead and buy this one. This
29:13food and snacks coloring book is already
29:16established. And that's exactly why, as
29:18you can see, this one here, food and
29:19snacks coloring book. Even though
29:20they've massively undercut them at £353,
29:23which means they're making pretty much,
29:24you know, pennies every single time they
29:27make a sale, this book still isn't
29:29selling anywhere near as well cuz people
29:31would rather spend a little bit more
29:33money and get one that they know is
29:35going to be good. So, this is getting
29:36all the sales and this one is hardly
29:39making any money. So, the thing you
29:40don't want to do is see a book that's
29:42selling well and then just go ahead and
29:44copy it. What you actually need to do
29:45instead is understand exactly what's
29:47going on here. People are searching for
29:49food coloring books and people are
29:51buying food coloring books. The next
29:53step is how can we find our own space
29:55within this overall niche of coloring
29:57books to potentially make. So, rather
29:59than just copying what everybody else is
30:01doing and making a book that's not going
30:02to sell, there's a couple of things we
30:04need to do. Firstly, we need to have our
30:06very own unique proposition. So, our
30:08book firstly needs to look different to
30:10all of these ones. If we just make one
30:12that looks the same, ours is never going
30:13to catch anyone's eye. The book itself
30:16also needs to be a different kind of
30:18thing. As you can see, all of these
30:19books here, all they are is simply just
30:22food designs. Super simple, super basic.
30:24This is literally just grapes. And we
30:26also need to finally create a
30:28significantly better product. Those are
30:30the three things that we need to check
30:32off. It needs to be different. It needs
30:34to look different and it needs to be a
30:36significantly better product. So, the
30:38idea I've got for this is to make a food
30:40coloring book, but as you can see on
30:41screen, I'm going to make a food
30:42coloring book that also has funny food
30:45related puns in it. So, not only is it a
30:47completely different proposition to
30:49every single food coloring book already
30:50on there, you're not just getting basic
30:52boring designs like this. You've also
30:54got text to color in and it's just a
30:56little bit more humorous, a little bit
30:57more light-hearted than just coloring a
30:59load of images of fruit. So the strategy
31:01we're basically doing is we're taking
31:03all of this demand from food coloring
31:05and diverting into our very own kind of
31:07area where no one else is competing
31:09against us. We're still getting all of
31:10this demand. We're just providing a
31:12brand new and unique book for people who
31:14want to go ahead and buy it. So if
31:15someone's now browsing to buy a food
31:17related coloring book, then you look at
31:18all of these. All of these look the
31:20same. And then bam, they're going to see
31:22ours which looks completely different.
31:23And it's not just coloring food, it's
31:25coloring in quotes. And it's also funny
31:27quotes that's going to make them laugh.
31:29a significantly better product for their
31:31money. So that's kind of how you need to
31:33see it. Don't just copy what's working.
31:35A lot of people say that and it's just
31:36absolutely terrible advice. You need to
31:38make the most of all this demands that's
31:40coming in. create your own blue ocean,
31:42your own opportunity where you've got
31:43your own unique product that's
31:44significantly better quality and you
31:46know is a better offer for the customer
31:48and you're getting the same amount of
31:49traffic from people searching food
31:50coloring book and there's just
31:52significantly less competition because
31:54while everyone else just battling out
31:56making books that look exactly the same,
31:58you've got your very own unique angle to
32:00it. So those are the steps you need to
32:02take to make sure you're researching
32:04correctly and only creating books that
32:06you know are actually going to sell
32:08well. So in summary, you essentially
32:09need to start quite broad. Find
32:11potential niches to go into. So the
32:13example we looked at was food coloring
32:15book. Type that idea into
32:16self-publishing titans to see how many
32:18people are searching for that search
32:20term along with loads of other related
32:21search terms every single month. Once
32:24you know that thousands of people are
32:25searching for every month, you know
32:27there is demand for some kind of food
32:29coloring book. You then need to go on to
32:30Amazon to assess how well the
32:32competition is already selling. If
32:34competition isn't selling any units at
32:36all, guess what? you're probably not
32:38going to sell any either. But the fact
32:39that we checked and there were books
32:40that were selling really well shows that
32:42people are not just searching for food
32:44coloring books. They are also buying
32:46them. But we crucially don't want to
32:47just make a food coloring book like
32:49everybody else because people are going
32:51to buy the ones that already existing.
32:53We need to take this demand and this
32:55traffic and funnel it into our very own
32:57kind of unique packaging, which is
32:59exactly what we're doing with a food
33:01coloring book. But ours instead is going
33:02to include funny quotes. That's not only
33:04going to make people laugh. It's going
33:06to give them more to color in and just
33:07give us a significantly better product
33:09than just the basic designs of, you
33:11know, an avocado or, you know, a bunch
33:13of grapes um on a piece of paper. So
33:15ours is going to be a significantly
33:16better product and crucially a unique
33:18product. So the next step in this
33:20process is the fun bit and that's
33:21actually creating your book. So creating
33:24your KDP book. There are many different
33:25types of books you can make on Amazon
33:27KDP. However, as a beginner, I suggest
33:29you start with coloring books. There are
33:31alternative things you can make. You can
33:33make like blankline journals. You can
33:35make actual high content book, you know,
33:37with 30,000word fiction and non-fiction.
33:40The reason why I don't recommend you do
33:41that as a beginner, it's very very
33:43expensive to do. It can cost you, you
33:44know, upwards of $500 to $1,000 just to
33:47get one of those books created. In terms
33:49of notebooks, yes, they're a little bit
33:51easier to make, but trust me, you're not
33:53going to sell any notebooks on Amazon
33:55KDP in 2026 and beyond. There are so
33:58many people online saying, you know,
34:00make load of these notebooks and have
34:01funny front covers and you'll make load
34:02of money. If you want to do that, you
34:04are just going to waste your time.
34:06You're not going to sell anything. They
34:08used to work way back in, you know,
34:102018, 2019, 2020. They don't work
34:13anymore, which is why I recommend
34:14coloring books because they are the best
34:16in between for a beginner where they're
34:19really not that expensive at all to make
34:21and you can still make a lot of money
34:23from them. And a lot of people will say,
34:24you know, coloring books are dead. Stop
34:25listening to people. This is literally a
34:27coloring book that I have on my own
34:29Amazon KDP account. I made it in January
34:322025 and it has sold over $13,000
34:35in its first year. Yes, there are some
34:38coloring books that won't sell, but
34:39that's why that research I've just shown
34:41you in the first part of the video is so
34:43important to make sure you're only
34:45making books that do sell. All of these
34:47people that say, you know, coloring
34:48books don't work anymore. you know,
34:50everyone's just kind of lying about how
34:51successful they are is because they're
34:53just uploading any kind of coloring book
34:55and they don't have any kind of strategy
34:56to it. This is literally an example of a
34:58coloring book that I made. As I say,
35:00it's done over $13,000 in its first
35:03year. So, yes, coloring books do
35:05absolutely work. And in my opinion, they
35:07are the best books for beginners because
35:09A, they're cheap to make. B, you can
35:11make loads of them very easily, and C,
35:13the more books you upload, the more
35:15you're just going to learn by doing on
35:16Amazon KDP rather than making a book,
35:18you know, once every 2 months, and
35:20you're just learning really, really
35:21slowly. And you can actually make money
35:23from them. So, as a beginner, I would
35:25recommend sticking to coloring books.
35:27Now, creating your KDB book. Now, you
35:28have to understand that even if you've
35:30done your research correctly, your book
35:32still needs to be high quality to sell.
35:34So, even if you find a really good niche
35:36that we've just found there, if our book
35:38is low quality, we're not selling to
35:40robots. People aren't going to buy it.
35:42So, you need to have good research and
35:44also a high quality book. Now, for
35:47coloring books, the tool I recommend
35:48that you use is a tool called KDL. It's,
35:50in my opinion, far and away the best
35:53tool that you can use to create coloring
35:55books to sell on Amazon KDP. Not only is
35:57it one of the most affordable tools on
35:59the market, it's also extremely
36:01userfriendly and the quality of the
36:02images are way beyond any other image
36:05generator I've used on Amazon KDP. And
36:07to be honest, outside of Amazon KDP and
36:09there's loads of really intricate
36:11features that basically mean you can
36:13have complete control over exactly what
36:14your images look like, which things like
36:16chat GPT and Midjourney just don't allow
36:18you to do. Now, Kit is again a paid
36:21tool, but as you can see, it's only £15
36:23per month if you go for the yearly
36:25option. There is a free option. However,
36:27you are very limited with how many
36:28projects you can have and you hardly
36:30have any AI image generation tokens. So,
36:32I do recommend you go for the pro
36:34version because you're just not really
36:35going to have enough uh credits to
36:37actually make a book. But with the pro
36:38version, you get 2,000 AI credits, which
36:41is easily enough per month to make
36:43multiple different coloring books all
36:44for just one monthly fee of only £15.
36:47And if you do actually use the discount
36:49code that you can see on screen, you
36:50also get a 25% discount off KD to make
36:53this even more affordable for you. And
36:55just to show you how good of an
36:57investment this is, if you think this is
36:58only £15 per month for KD and you can
37:01create literally as many coloring pages
37:03as you want every single month for only
37:05£15. If you were to go ahead and
37:07outsource this to, you know, an
37:09illustrator or something like that,
37:10which is what you would have had to do
37:12before a tool like KD, as you can see,
37:14one coloring page with one character is
37:16going to be £11 per image. So, if you
37:19have a 100 image book, it's going to
37:21cost you over £1,000 to get it made from
37:24an illustrator. But when you use KD,
37:26it's going to cost you literally £15.
37:28So, the amount you save by using this
37:30tool is absolutely ridiculous versus
37:32what you would have previously had to
37:33pay for a freelancer. So again, don't
37:35see this as a cost. See this as an
37:38investment that's going to allow you to
37:39create really highquality books that are
37:41going to make you more sales, make you
37:43more money, and easily pay for a tool
37:45like this. Now, you can, if you want to,
37:47go for the expert for even more AI
37:49credits. Of course, the more AI credits
37:51you have, the better. But I would
37:52generally say, especially if you're a
37:53beginner, just stick to the pro version
37:56because there is easily enough in there
37:57for what you need. As I say, the free
37:59version just doesn't really have enough.
38:00So, what I'm going to do now is just
38:02show you a quick run through of KD and
38:04show you some of the features that you
38:05can use. Then after this, I'm going to
38:07go into a stepbystep tutorial of exactly
38:10how to bring a KDP coloring book to life
38:12from scratch using this exact software.
38:14So, this is KD, and this is where all of
38:16your designs for your Amazon KDP
38:18business are going to come to life. Both
38:20your actual book interior, but also your
38:22book front and back cover files. As I
38:24say, I'm going to show you a complete
38:25step-by-step tutorial of exactly how to
38:27do that in just a second, but I'm just
38:29going to introduce you to some of the
38:30features here now. So, essentially, this
38:33is how um Kit looks. If you go up to
38:35this is basically just called a board.
38:37You can duplicate this. This is another
38:39board. So, this is going to be one page.
38:40This can be another. But, as I say, I'll
38:42cover that in significant detail in just
38:44a second. Now, the main thing with KD is
38:46its AI image generation. So, let's just
38:48say for example, we wanted to create a
38:50coloring page of a dog wearing a hat.
38:53All you would need to do is go down to
38:55this box here and then just type in
38:56something like black and white coloring
38:58page of a cute dog wearing a hat cuz
39:00that's basically what we wanted to make.
39:02You can go for different kind of image
39:04generations here. I personally think the
39:05Flux 2 Pro HD is the best one, but you
39:08can also use Google Image Gen 4, which
39:11is also a really good one. But just have
39:13a play around and see which one you
39:14prefer. I'm going to stick to Flux 2 Pro
39:16HD for this one. It sounds super
39:18complicated, but just use one of those
39:20two options. And then you can either
39:21generate one image or you can generate
39:23four images. So let's go ahead and
39:24generate four images and see which of
39:26those is the best. So we just type in
39:28black and white coloring page of a cute
39:30dog wearing a hat. Go ahead and press
39:32generate. And as you can see, it's going
39:33to go ahead and generate four of these
39:35different images. They're going to be
39:36slightly different to each other, but
39:38then they're going to be four options
39:39for us to choose, and we can just choose
39:40the best one that we want for our book.
39:43So, as you can see, there are four
39:44different designs here, and it's
39:45completely personal preference um which
39:47one you want to go for. But for the
39:49example here, let's just go for this
39:50third one. I think this is the best one
39:53um for us to use. You can literally just
39:55go ahead and drop that into your canvas.
39:57And all of a sudden, you have a coloring
40:00page that you can literally put into
40:02your coloring book. That has literally
40:03taken us less than 30 seconds to do. And
40:06as you can see, would have cost us £11
40:08just to have this image drawn by an
40:10illustrator like this, which is actually
40:11nowhere near as good. And ours is way
40:13more affordable, too. And where kit just
40:15completely comes into its own as well is
40:17it's what's called its smartboard
40:19feature. So let's just say this was our
40:21initial design. We wanted to add a few
40:23more things to it. We generally wanted
40:25to keep what the design was here, but we
40:26wanted to add maybe some backgrounds,
40:28maybe some extra details while keeping
40:30exactly the same style here. Well,
40:32that's exactly what you can do. If you
40:33just go up to this box here where it
40:35says standard, go ahead and press
40:37smartboard. And what this basically does
40:39is it will this smartboard will read
40:41this initial design and then combine it
40:43with your prompt to add in extra detail.
40:46So we can just say in add in some grass
40:50and some bones and some dog bones
40:54in the background.
40:57Go ahead and just press generate. What
40:59it's going to do is use Nano Banana,
41:01which is one of the most powerful image
41:02kind of manipulation AI tools out there
41:04to generate the image that we're looking
41:06for. So, we've taken this one and we've
41:08just said add in some grass and some dog
41:10bones in the background. So, we're going
41:11to go ahead and press generate. And as
41:13you can see, it has generated this
41:14image. Now, it's actually not done what
41:16exactly we want to. That's kind of my
41:17fault cuz I've not prompted it correctly
41:19cuz it's said it's put some of the grass
41:21in the background here. But, I've
41:22basically said add in some grass and
41:24some dog groans in the background. So,
41:26that's reading it as saying add some
41:27grass to the background. So, I'm going
41:29to say add some grass to the floor and
41:32some floating
41:35dog bones in the background. Go ahead
41:37and press generate again, and it's going
41:38to redo that image with a better prompt.
41:41So, you do need to prompt it correctly.
41:42You need to be quite specific with what
41:44you're doing, but when you do that, it
41:45can create a really good design. As you
41:47can see, that's exactly what it's done.
41:49It's kept our initial design here. It's
41:51added in some grass on the floor and
41:53also some floating bones in the
41:54background. So you can literally have a
41:56play around and do whatever you want to
41:58with these images. Let's just say we
42:00were happy with this image and that's
42:01the one we wanted to go for. We would
42:03then have this for our coloring book. So
42:05as I say, I'm going to show you exactly
42:06how to do that in just a sec when
42:08building it out fully. But just to show
42:09you what this is capable of even more,
42:11let's just say we take this initial
42:13design here and we want to just say
42:15change the dog into a cat. Let's just
42:18say we made a coloring book that was
42:20animals wearing hats. For example, our
42:22first image can be a dog wearing a hat.
42:24And the next one we want to have a cat
42:26wearing a hat. What we've done, we've
42:28just said change the dog into a cat. And
42:29as you can see, it's exactly the same
42:31style of drawing. We just have a cat in
42:33a hat instead. So there is literally so
42:35much you can do. There is no other tool
42:37on the market that can even do this, let
42:39alone for anywhere near the price that
42:41you can do this for. So KD is by far the
42:43best tool when it comes to creating AI
42:45coloring books. And not only can you do
42:47this for the book interior, you can also
42:48do it for book covers, too. So, if you
42:50have like an existing book cover of your
42:52own that you want to change a few of the
42:53images to, or you want to keep the same
42:55style but make it a different kind of
42:56book, you can do exactly that. So, as
42:58you can see, I uploaded this book cover
43:00that I made personally um as one of my
43:02books. And I wanted to create a food
43:04coloring book, but keep the same style.
43:06So, all I did was upload this initial
43:08image um of my coloring book cover. I
43:11then went into and added a smartboard
43:12and just said keep the same style but
43:14make a cute food coloring book for
43:16adults and replace the animal elements
43:17with food elements which as you can see
43:19is exactly what it's done. However, it
43:21hasn't quite done it properly because
43:23this hasn't changed this cat at the top.
43:25But it has changed everything else. So I
43:27then went in pressed this smartboard
43:29here and then just pressed smartboard
43:30again to create another one and I've
43:32just said replace the cat with another
43:34food item and make the text a little bit
43:36bigger which is exactly what it's done.
43:38The cat is now gone and is now replaced
43:41with a piece of sushi. So, it's not
43:43always going to be perfect first time
43:45round. You do just have to keep
43:46prompting it a little bit. And just make
43:47sure you're very specific with your
43:49prompts. So, that generated me this book
43:51cover. I've then gone into here and just
43:53said, make the background pink. So, keep
43:54everything else the same and just make
43:56it a pink background. And all of a
43:57sudden, we've gone from this initial
43:59design, kept everything exactly the
44:00same, and we've just turned it into a
44:02cute food coloring book for adults and
44:04updated everything. Now, that's an
44:06extremely powerful feature of KD that
44:08absolutely no one else has. So, that's a
44:10very quick introduction to what KD is,
44:12how you can use it for your book covers
44:13and also your book interior. I'm now
44:15going to go over to a completely new KD
44:16project and show you step by step
44:18exactly how to bring a full Amazon KDP
44:20book to life, the interior, the front
44:22cover, the everything to do with the
44:24formatting, all using KD that you can
44:26then go ahead and upload to Amazon KDP.
44:29So, now that we know we're going to make
44:30a food coloring book based around, you
44:32know, some punny phrases and things are
44:33just going to be a little bit more
44:34humorous than the current offerings on
44:36the market. How exactly do we go ahead
44:38and create this? Now, as you can see, I
44:40have already gone and made this book off
44:41camera. As you can see, all of these
44:43different designs, you know, they're
44:44coloring themed pages with, you know,
44:46kind of punny and funny phrases. So, you
44:48better believe it with, you know, some
44:49cake batter and a cool design to color
44:51in. Let us celebrate. Holy guacamole
44:54with an avocado. A nacho problem with a
44:56cool nacho that you can color in. So,
44:58we're not just creating food designs.
44:59We're creating funny designs. And you
45:01can also, you know, color in the text.
45:04You can color in the other elements
45:05around it. So, we are having a food
45:07coloring book, but we're completely in
45:09our own lane here. And we're not
45:11competing against anybody else. Everyone
45:13else is just creating exactly the same
45:14product as each other, competing against
45:16each other, and getting no sales. We're
45:18still tapping into that really high
45:20demand niche, but we've completely made
45:23our own lane in it. So, as you can just
45:25see, all of these cool designs that
45:26we've got for ourselves, these are all
45:28what we've made in this one file. So, as
45:30you can see, all of these cool designs
45:32that are really highquality images and
45:34also exactly what we're trying to do
45:36with this book. I've made literally
45:38completely from scratch using AI. And
45:40here's exactly how I did it. So, now I'm
45:42going to show you a step-by-step process
45:43of exactly how I've brought this
45:45coloring book to life using purely AI.
45:48Now, the actual tool we're going to be
45:49using to bring these images to life is a
45:51tool called KD. Now, I will leave Kit
45:53link down below in the description along
45:55with a discount code that you can see on
45:56screen to get yourself 25% discount off
45:59it. It's by far one of the most
46:01affordable and powerful softwares you
46:03can have for an Amazon KDP business. And
46:05as you're about to see, can help you
46:07create books literally like this in less
46:09than an hour that you can then sell for
46:11hundreds of dollars on Amazon. And
46:12what's even more powerful is when you
46:14combine something like KD with chat GPT
46:16to come up with all of these designs for
46:18you. Now, KD is kind of the power behind
46:21actually generating these images in the
46:22first place. And then you can either
46:24come up with these ideas yourself. You
46:26know, these punny things, let us
46:27celebrate based around a lettuce or holy
46:29guacamole based around an avocado. But I
46:31personally didn't even come up with
46:32these. I used chat GPT to come up with
46:34these and then literally got ChatGpt to
46:37create a prompt that I then put into KD
46:39that I then used to create these
46:40designs. This is exactly how I did it.
46:42So, I literally just went into chat GBT
46:44and sent in this image that I found
46:46online of exactly the kind of style that
46:48I'm looking for. I just said, "I'm
46:50looking to make an adult coloring book
46:51that has funny phrases to go along with
46:53a coloring image." I've attached an
46:55example of the kind of design style I
46:57want. The example of this phrase is,
46:59"What the fudge cookie?" And another
47:00example would be donut mess with me. And
47:02another would be sit me baby one more
47:04time. These are just examples I found
47:06online. Can you think of 10 more funny
47:08phrases like this that I can use in my
47:10coloring book? I will ask I will later
47:12ask you to come up with design ideas
47:14based off them. So as it said here are
47:16some funny uh food phrases. So you
47:18better believe it. Let us celebrate.
47:20Holy guacamole. These are the ones that
47:22I then used in that design. A nacho
47:24problem. Peas out. Two peas in a pod
47:26giving pea signs. I then just said it's
47:28exactly what I'm looking for. So I
47:29absolutely love it. Can you help me
47:30create a prompt for Darly for the first
47:32idea? Now within KD you can use loads of
47:35different image generation um AIS. You
47:37can use Darly, you can use Google image
47:39gen. So, it doesn't really matter which
47:40one you go for. But what I'm essentially
47:42doing here is I'm asking chat GPT,
47:44great, I really like the fact that
47:46you've got all of these designs and
47:47there's exactly what I'm looking for.
47:49Can you give me a prompt that I can
47:50literally just put into KD and that's
47:52going to give me the design that I want.
47:54So, that's exactly what I asked it for
47:56and this is the prompt that it gave me.
47:58And I actually went down and said,
47:59there's actually a few more things that
48:00I need to color in the image. I don't
48:01just want one image. I kind of want some
48:03background elements that you can also
48:04color in. And then it gave me an even
48:06more updated prompt. And then it asked
48:08me if I want a repeatable template. I
48:10then just said yes. I want a repeatable
48:12template where I can just go in have
48:14exactly the same style consistently but
48:16just change the design every single
48:17time. And what it did is it gave me this
48:20template here. And the example for the
48:22image of you believe it. I literally go
48:24ahead and copy this code. I then went
48:26over to Kit AI as you can see here and I
48:28literally just copy and pasted this code
48:31in and then just press generate image.
48:33And this is the original image that it
48:35generated. I've just run the same prompt
48:37here and it's got me a slightly
48:38different version of the image. Now,
48:40what you can do as well if you don't
48:41like the original image, now in my
48:43opinion, this one here is way better
48:45quality than this one here, you can go
48:47back into this prompt and just add in a
48:49few things. Now, for me, the background
48:51elements don't particularly look that
48:52great. So, I'm going to go to here where
48:54it says add small decorative elements,
48:56sprinkle, stars, hearts, whatever. And
48:57then at the end just say uh to fill
49:00background just so it's going to add a
49:02few more of those to make the image look
49:03a little bit more you know appealing and
49:06there's more going on in it. And now
49:07here is the updated design. So this one
49:09is significantly better than this one.
49:10There's just more going on to it with
49:12it. There's more elements you can color
49:13in. I prefer this one a lot more to
49:15this. But it's all about just tinkering
49:17with this prompt until you kind of have
49:19one that you like. A lot of these it got
49:21it right first time but it sometimes
49:23does take a little bit of tweaking. But
49:25that's exactly how you would do that for
49:27the first design. Then once you've got
49:28this image, all you want to do is go
49:30down to this section here where it says
49:31artboard and then just draw yourself a
49:33rough artboard of what you want. Just
49:35going to be roughly uh square. And then
49:37you can change it to exactly the
49:38dimensions that you need for KDP. So we
49:40want to be producing an 8.5 by an 8.5
49:43design because that's the size we're
49:45going to go for for our book. We want it
49:46to be kind of like a square coloring
49:48book. And those dimensions for the
49:49interior are 8.5x 8.5. And this will
49:53generate what's called an artboard. Now
49:54all you need to do then is go ahead and
49:56drag your image into this artboard. And
49:58now you have an artboard that you can
50:00actually go in and export yourself. So
50:02to repeat this process, I would then
50:04move on to the next design. We're going
50:05to go ahead back into KL AI. Get rid of
50:08this and then just put in the letter
50:10celebrate here. We're actually going to
50:11go ahead and add in to fill background
50:15just so it saves us having to do it
50:16again manually when we're not too happy
50:18with the original design. Go ahead and
50:20press generate image. And this should
50:21now give us our second image which is
50:23going to be based around this let us
50:24celebrate pun. And as you can see here
50:26is that second design that it's
50:28generated for us. Now again we need to
50:29go ahead and make another artboard for
50:31this one. So I'll just draw this roughly
50:32around it. And then go to this artboard
50:35by clicking artboard number at the top.
50:37And then just making this 8.5x
50:408.5 again just like we did with the
50:42previous one. Go ahead and put this
50:44design in. And then that's our second
50:46page done. So, all you need to do then
50:47is go ahead and just repeat this process
50:49until you have a file full of all of
50:52these different interiors. Now, I
50:53actually went back into ChatGpt and as
50:55you can see, it's giving me the prompts
50:57for pretty much all of these designs. It
50:59gives me 10 at a time. And then I just
51:01continue to ask Chat GBT to keep coming
51:03up with new ideas. So, your one smart
51:05cookie along with a prompt for the exact
51:07design that I want. Same with this one.
51:09And it just keeps going down and down
51:10and down until you have 50 designs that
51:13you can use in your file. That's
51:15basically where all of these designs
51:17came from. Stay cool. Sweet like honey.
51:19We're meant we're meant to be. You're my
51:21butter half, too hot to handle. All of
51:23these ideas came from ChatgBT. The
51:25prompt came from ChatgBT. But the actual
51:28images themselves came from KD where I
51:30now have this file that I can then
51:32download and use on Amazon KDP. Now, I
51:34do recommend if you're creating a book
51:36that you're going to sell on Amazon, you
51:37have at least 50 images that you can
51:39have in your book. Otherwise, the book
51:41will be too small. It's not going to be
51:42that satisfactory for the customer.
51:44you're probably going to get bad
51:45reviews. So, I would say at least 50
51:47designs is kind of your sweet spot here.
51:49So, that's exactly what I did. I just
51:51continued to make more of these designs
51:53using exactly the process that I've just
51:54showed you until I had 50 designs ready
51:57for my book. And that is the book
51:59coloring interior completely done. We
52:01now need to move on to the book cover.
52:03Now, in order to make a book cover, you
52:04first of all need to get the dimensions
52:06right. So, this is the little bit of the
52:07boring stuff. I'll leave this link down
52:09below in the description cuz this is
52:10basically uh Amazon KDP's very own
52:12calculator that gives you exactly the
52:14dimensions that you need for your book
52:16cover. So, you just need to enter some
52:17book information here. We're going to go
52:19for binding type of paperback. The
52:21interior type, we're going to go for
52:22black and white. The paper type is white
52:25paper. The reading direction is left to
52:27right. And the measurement units is
52:28going to be in inches. And the trim
52:30size, like I said, is 8.5x 8.5 in. We're
52:34going to have 50 designs in there,
52:35including one page as an intro page. So,
52:3850 designs on every single right-hand
52:41page. Every single lefthand page, we're
52:43just going to leave blank to prevent the
52:44colors bleeding through. So, for every
52:46design, there's two pages. You'll see
52:48exactly what this looks like later. So,
52:49our overall page count is going to be
52:51101 because we have that one intro page
52:54and then every lefthand page, it's just
52:56going to be completely blank. But even
52:57though it's blank, that still counts as
52:59a page. Then, every right page is going
53:01to be a design. So 101 pages in total.
53:04Go ahead and just press calculate
53:06dimensions. And as you can see, it's
53:08going to have calculated all the
53:09dimensions for us. We then just want to
53:11go down to download template. And that's
53:13going to download this zip file of
53:15exactly a drag and drop template. We can
53:16go ahead and just put into KD and use
53:18for our design. So when you're back in
53:20KD, just go over to this uploads file.
53:22Then upload the file that you just
53:24downloaded. And then you can put it
53:25straight into your canvas. And then once
53:27you do that, it will look something like
53:28this. So this is exactly how we need our
53:31design to look. So, as you can see, this
53:33is where the front cover is going to go.
53:35This is where the back cover is going to
53:36go. And this here is where the spine's
53:38going to be. Now, this has just been
53:39uploaded as an image in Kit for now. So,
53:42to make it something that we can
53:43actually go ahead and download later on,
53:45we again need to make another artboard.
53:46So, just go down to this artboard button
53:48here. Roughly drag it over the template.
53:50Again, doesn't really matter too much as
53:52long as it's kind of roughly um a
53:53similar size. Just move this slightly to
53:55the side. And as you can see, the
53:56dimensions that we're going to need for
53:58our artboard are 17.475 475 in by 8.75
54:03in. So, we're going to go back to this
54:05artboard here. Zoom out a little bit
54:06just so we can keep that text in sight.
54:09Click on artboard and then go for 17
54:1347. Now, this only goes to two decimal
54:15places, but that's absolutely fine in
54:17this case. And then 8.75
54:20in as the height. And that's exactly the
54:23dimensions that we need for our KDP book
54:26cover. We're going to go ahead and put
54:27this template right into the top corner
54:29there. Drag it all the way down to the
54:32bottom. And now we have our template
54:33perfectly sitting within our artboard.
54:36And this is going to be the file that we
54:37export as our KDP front cover and our
54:40KDP back cover. Now, here are just two
54:42designs that I created off camera for
54:44this book. So, they've got examples of
54:45exactly the images that we're going to
54:47be using, you know, in our book as the
54:49front cover. So you can kind of make the
54:50front cover and back cover whatever you
54:52want to choose your favorite design or
54:54the design that you think kind of, you
54:55know, represents the book the best. So
54:57the ones I've gone for here are Donut
54:59Ever Change and also Espresso yourself.
55:01Now you can make multiple different
55:02variations of the front cover depending
55:04on which design you want, but I'm going
55:06to show you exactly how I made these.
55:08Now, and the first thing I did was start
55:10exactly from this position here. I just
55:12had this default artboard in here. And
55:13let's just take this first one for
55:15example of this donut ever change. This
55:17is where KD kind of really comes into
55:18its own because if you just go into the
55:20image that you created, you can go to
55:22this thing that says smartboard here and
55:24what this basically is going to do is
55:26it's going to read this initial design
55:28here and kind of do whatever you want
55:29for it. So literally all I said with
55:32this one here, which is a smartboard
55:33that I made off camera. I literally just
55:35selected this one and said color in this
55:37image. So all I did was I clicked here
55:40and then pressed Smartboard and I just
55:41said color in this image.
55:45and it's gone ahead and just colored in
55:47this design for me. Now, it's not going
55:48to be exactly the same design every
55:50single time. It's going to be a little
55:52bit different, but let's just say I
55:53wanted to change this text um to, you
55:55know, a yellow color rather than it
55:57being a blue. I could just say now add a
55:59smartboard from this one. So, basically
56:01how this works is you take an original
56:03image. You then create a variation of
56:05that and then from this variation you
56:07could then add another variation. So,
56:09we've got a blue uh text here. change
56:11the text to yellow if you wanted to have
56:14a yellow text. And that's exactly what
56:16it's done here. And then let's just say
56:18again we wanted to change the change
56:20the icing
56:23on the donut to blue. Let's just say we
56:27didn't want it to be a pink donut. We
56:28for some reason want it to be a blue
56:30donut. You can go ahead and change that.
56:31That's just me showing you, you know,
56:33just how much variation you can have in
56:35all of these designs and literally bring
56:36it to life however you want to. in, as
56:39far as I'm aware, there's no other tool
56:41on the market that allows you to have
56:42this level of customization, not only in
56:45your designs for your interior, but also
56:46the designs for your front cover. And
56:48again, as you can see, it's kept the
56:50yellow text, but it's change the donut
56:52to being blue. Now, this is an extremely
56:54powerful tool if you want to try
56:56multiple different variations of your
56:57book cover. But let's just say that I
56:59wanted to use this design on my front
57:01cover. It actually currently is a
57:03smartboard, but if you click on the
57:04Smartboard itself, you have this button
57:05that just says convert to image. And now
57:07that's going to just create an image for
57:08you based off that smartboard. And this
57:10is the image that we're going to use in
57:12our design. So we're going to go ahead
57:13and pull this all the way down. Let's go
57:15and find that cover that we had here.
57:18And we're just going to go ahead and
57:19drop this onto the front cover itself.
57:22Now the background can be entirely what
57:23you want to do. This is currently a
57:25white background, but I don't think that
57:27looks too good. So all you can do is
57:28click on the image and then just go to
57:30remove background and that will just
57:32remove the entire background for you. go
57:34up to this section here and then just go
57:36for a basic shape. And then you can just
57:38pull a shape in over the top. So let's
57:40go ahead and put this right in the
57:41middle of our design. Pull it all the
57:43way down to the bottom and then just
57:45send it backwards a little bit. You can
57:47actually do that by clicking these three
57:48buttons here. And then just press uh
57:50forward or backward or the shortcut on
57:52the keyboard that I just used. And you
57:53can kind of have whatever color
57:55background you want. So this first
57:56design I kind of had a cyan text with a
57:58yellow background. We've now got a
58:00slightly more blue text here. So, let's
58:02have a play around and just see the kind
58:04of uh the colors that we like. So, click
58:06onto here and then change this color and
58:08you'll be able to see the color change
58:09um however you want to. So, there's kind
58:11of a green background there. I think
58:13orange is probably going to look quite
58:14good um against the blue text. So, donut
58:17ever change. You can have a color a
58:19little bit like this. So, that's
58:20basically an example of using um the
58:22image and then having a solid color
58:24background. You can go up to here and
58:25actually add it to either a linear
58:27gradient or you can have it as a radial
58:29gradient. I quite like the radial
58:31gradients. Um, so if you make this
58:33yellow on the end, push this all the way
58:35to the back. That's basically going to
58:36give us, it starts quite dark, but then
58:38comes out yellow um, in the end. I think
58:41dark looks pretty bad. So if we just
58:42make this a little bit whiter, just pull
58:44this all the way up to the top. As you
58:45can see now, rather than just having a
58:47solid yellow background, we have a
58:48little bit of kind of a radial gradient
58:50to it, which is exactly what I've done
58:52in this one here. So that's just example
58:54of one front cover that you can do. You
58:56can change, you know, the background
58:57color. You can change the actual image
58:59itself. Let's just say you wanted to
59:01make this background um blue rather than
59:04yellow. So, we're going to go ahead and
59:05change this yellow. Let's make this
59:06blue. Something like that. The text
59:09doesn't really stand out too well, but
59:11that's an example of when you would go
59:12back to these designs here and just take
59:14a text that's maybe yellow or a
59:16different kind of color that's going to
59:17stand out better. Literally just go and
59:19convert this one into image. Bring it
59:21all the way down to your design. Take
59:23this one out. move this one into
59:26position. Just go ahead and remove the
59:28background. And now we have a blue
59:30version of our front cover. So you can
59:32literally mix and match yourself. You
59:33can maybe upload something like this
59:35color scheme for a week, see how it
59:37does. If it's not selling too well, you
59:39can very easily go ahead and change the
59:40colors until you find a book cover that
59:42you know converts pretty well. You have
59:44complete flexibility and, you know,
59:46creativity of exactly what what you want
59:48it to look like. And for this example
59:49book cover here, it's exactly the same
59:51process. I just chose a different
59:53design. So, I decided to go for the
59:55espresso yourself because I think this
59:56kind of phrase speaks to a potential
59:58buyer a lot more um when they're just
1:00:00browsing on Amazon. So, we want this
1:00:02design to be the one that kind of stands
1:00:04out on the front of the book cover.
1:00:06Again, I literally just went ahead
1:00:07clicked into this artboard here. It's
1:00:09important you don't click on the image
1:00:10cuz you're not going to get the
1:00:11smartboard um option here. You need to
1:00:14click into the actual number right on
1:00:15the top left. I then just press
1:00:17smartboard here which generated this
1:00:19smartboard and I just said again color
1:00:21in this image and it gave me this. Now
1:00:23for me this espresso cup was a little
1:00:25bit too dark. Obviously the espresso
1:00:27itself is probably meant to be dark but
1:00:29the cup should probably be a little bit
1:00:30lighter. So this was the original image
1:00:32it created me. I then just said make the
1:00:34cup a little bit lighter and that gave
1:00:36me this option here. And then I wanted
1:00:38to change the text. So I just said make
1:00:40the text light red and this is the final
1:00:43design that I got. I then just press
1:00:44convert to image and that generated me
1:00:47this Espresso yourself image that I then
1:00:49dragged down and added to the front of
1:00:52my book cover. And that's exactly how I
1:00:54made this one. Super easy and super
1:00:56straightforward to do. And now for the
1:00:58back cover of your overall um book cover
1:01:00design. I actually don't think it's
1:01:02anywhere near as important as the front
1:01:03cover. You want to have a cool image on
1:01:05the front for sure. But the back image
1:01:07for a coloring book like this, you kind
1:01:08of have two options. You can either just
1:01:10show you know the uh kind of images that
1:01:12you get inside the book itself just in
1:01:14their raw form. So as you can see all of
1:01:16these um are just previous designs that
1:01:18I had before. So let's just say I want
1:01:20to take this olive one. I love you.
1:01:22Olive view is kind of what it's going
1:01:24for. We literally just go ahead and
1:01:26press duplicate here. And that's going
1:01:27to basically make us a second version of
1:01:29this. Drag this all the way down to our
1:01:32file. And then you can just drop this on
1:01:33the back cover and kind of arrange it
1:01:35kind of as you want to. That is one
1:01:37option. Or you can go for the second
1:01:38option here, which is where you have the
1:01:40colored in versions. I probably think
1:01:42this is going to be a little bit better
1:01:44because it just shows, you know, the
1:01:46person what the end result could be when
1:01:48they're coloring the images in. You can
1:01:49see the white background here with the
1:01:51white pages, but they can kind of design
1:01:53the actual image itself in whatever
1:01:55color that they want. And it's exactly
1:01:57the same process. Let's just take this
1:01:59jamming one. This is the design that I
1:02:01wanted to have on my back cover, but I
1:02:03wanted to have a colored in version. I
1:02:05just press smartboard. I went down to
1:02:06the smartboard that it generated and
1:02:08again just said color this image and
1:02:11that is the image that it generated. I
1:02:12then just press convert to image and
1:02:14pull this all the way down and put this
1:02:16in my book file and that is exactly how
1:02:19I made this coloring book. So in less
1:02:21than an hour I literally went from zero
1:02:23with absolutely no ideas of what I
1:02:26wanted to do. I got all the phrases that
1:02:28I wanted in chat GPT. I then got chat
1:02:30GPT to create all of the different
1:02:32prompts for me and then put all of the
1:02:34different prompts into KD to generate
1:02:36all of these different designs using
1:02:38their very own artboard. And that was my
1:02:40interior literally done in hardly any
1:02:42time at all. And then I then had to
1:02:44create the front cover for the book. So
1:02:47I did it as I showed you there. And I
1:02:48just wanted to have colored images of
1:02:51exactly the designs that you can expect
1:02:52in the book, but one of them to be on
1:02:54the front cover. And the easy way to do
1:02:56that is literally just go in to click on
1:02:58the image that you want, generate a
1:02:59smartboard, and then just literally say
1:03:02color this image in and then it
1:03:03literally just colors in the image in
1:03:05for you without you having to do
1:03:07anything else in a matter of seconds.
1:03:08Now, before a tool like KD existed, you
1:03:11would have to outsource all of this work
1:03:12to Fiverr. As you can see, this person's
1:03:14got a gig that says, "I will draw unique
1:03:16digital coloring pages for children."
1:03:18One coloring page is £12 per image. So
1:03:21you're looking at around £600 700 to get
1:03:2450 images created for a book like this.
1:03:26But with KD, it's less than $20 a month
1:03:29and you can make as many of these
1:03:30designs as you want. And that's just the
1:03:32interior. When it comes to actually
1:03:34creating the book cover, you again need
1:03:36to outsource this. It's going to cost
1:03:37you hundreds of pounds and hundreds of
1:03:39dollars to do, but you can not only do
1:03:41it significantly quicker in Kit, but for
1:03:43significantly less cost. So now we've
1:03:46got our interior images and our coloring
1:03:47pages completely done. We've also got
1:03:49our book cover completely done. There's
1:03:51only one final thing we need to do and
1:03:53that is just introduce the book here and
1:03:55then also have our color bleed through
1:03:57pages. So all you want to do to create
1:03:59this first cover here again I've just
1:04:01gone in added in an artboard just like
1:04:02this. Changed it to 8.5 by 8.5 so it's
1:04:07exactly the same size as the rest of the
1:04:09design. Popped it over here. I've then
1:04:11gone into this text here. Just gone in
1:04:13and added a headline or add a paragraph.
1:04:15It doesn't really matter. And I've gone
1:04:16ahead and just typed in an intro page
1:04:18because when you think about opening a
1:04:20book um that you have from Amazon, the
1:04:22first page is always going to be a
1:04:24right-hand page, but we want all of our
1:04:26designs to be on the right hand page and
1:04:28the left pages to be left blank for
1:04:30bleed through. So, we're going to use
1:04:31that first initial right-hand page just
1:04:33to introduce the book and communicate
1:04:35with the customer a little bit. So, I've
1:04:37just said whether you're feeling great
1:04:38in yourself or if life's feeling a
1:04:39little too much at the moment, this
1:04:40coloring book has been designed to help
1:04:42you relax and escape the noise of the
1:04:44outside world. Immerse yourself in the
1:04:46coloring and the humor. Give yourself
1:04:47some time to unwind and use this as an
1:04:49opportunity to give yourself a break
1:04:51from whatever you're experiencing life.
1:04:53You've got this. Because the sort of
1:04:54person that's going to be looking to buy
1:04:55a book like this is buying it cuz they
1:04:57want to just kind of detach from the
1:04:58noise of the outside world. Probably
1:05:00might have a little bit of anxiety. They
1:05:01want to have just a little bit of stress
1:05:03relief and forget about everything and
1:05:04just immerse themselves in the coloring.
1:05:06Being able to speak exactly to your
1:05:08ideal customer on the first page just
1:05:11adds so much more credibility to your
1:05:13book. So that's what the first page is
1:05:14going to look like. Then the first
1:05:16lefthand page here is just going to be a
1:05:18note that says all left pages in this
1:05:20book have been left blank to prevent
1:05:22color bleed through. I then said feel
1:05:24free to leave them blank or you're
1:05:25welcome to test colors or create your
1:05:26own doodles if you wish. Cuz if you put
1:05:28every single left page with just a bit
1:05:31of text there. I've sometimes had bad
1:05:33reviews from people saying, "I wish you
1:05:34just told me that on the first page and
1:05:36then left all of them blank and then
1:05:37they can kind of create doodles or test
1:05:39their colors or whatever it is they want
1:05:41to do." So, all I'm doing is just having
1:05:43this one page at the start that tells
1:05:45them why every single left page is going
1:05:47to be left blank. And you might have
1:05:48noticed that I haven't actually included
1:05:50those blank pages in this design here
1:05:52because we're going to go ahead and do
1:05:53that in just a second in a way that's
1:05:54way quicker than doing it manually in
1:05:56Kit. So, we're happy with all of the
1:05:58designs that we want to actually export
1:06:00this into a design that we can upload to
1:06:01Amazon. All you want to do is go ahead
1:06:03and press this button here, then go down
1:06:05to PDF, and then combine all artboards
1:06:08into one file. is going to download all
1:06:10of these into one file. And if we're
1:06:12just doing the interior, we want to make
1:06:14sure we go all the way down and uncclick
1:06:16the images that we created that we're
1:06:18not going to have in our interior. These
1:06:20were all just made for the book cover
1:06:22itself. So, we're going to go ahead and
1:06:23deselect all of these. And then that
1:06:25leaves us with 52 artboards. So, we have
1:06:28our 50 designs. We then have our one,
1:06:30you know, color bleed through page. And
1:06:32then we also have our one intro page. 52
1:06:34pages. Then what I recommend you do is
1:06:36actually increase the DPI to 300. That's
1:06:39what we're going to go for here.
1:06:40Optimize quality. And then just go ahead
1:06:42and press download. And then that's
1:06:44going to go ahead and download a file
1:06:45with all of these images in that we need
1:06:47to do one other thing before we can then
1:06:49upload it to Amazon KDP. And that is go
1:06:51to a merge PDF uh tool online. These are
1:06:53completely free. I'll leave this one
1:06:55linked down below in the description as
1:06:56well. Go ahead and just select the PDF
1:06:58file that you just downloaded from KD.
1:07:00And it's just going to come out in a way
1:07:02that's super easy to organize. Now, for
1:07:03some reason, when you export from KD, it
1:07:05is a little bit clunky. the the the
1:07:07exporting is a little bit random. I
1:07:09haven't quite got my head around it, but
1:07:10this is such an easy solution um to any
1:07:12of that and it literally takes, you
1:07:13know, less than a minute to do. Go ahead
1:07:15and then just put everything in order.
1:07:17So, this is the first page that we want.
1:07:18We then want our first left page to be
1:07:20this bleed through um text. Then, we
1:07:22have our designs. We're going to go
1:07:23ahead and after every single design,
1:07:25just go in and add a blank page after
1:07:27it. And this is exactly what our design
1:07:29will look like. So, every single
1:07:30coloring image is going to be on the
1:07:31right hand page. Then, we're going to
1:07:33have a left one with just either blank
1:07:34or with this message here. So, left
1:07:36page, right page, left page, right page.
1:07:38And you can go ahead and order these
1:07:40images in whatever you want to. So, it
1:07:41doesn't really matter if it's a book
1:07:43like this because there's no
1:07:43chronological order to it. So, but if
1:07:45you wanted to have this spill the tea
1:07:46one um instead of here, you can move
1:07:48that down there and then just move this
1:07:50ketchup one there. Completely depends,
1:07:52you know, the order that you want. But
1:07:53I'm happy with this um for this example.
1:07:55Then just go ahead and press organize.
1:07:58It's going to download this PDF for you.
1:07:59And then that is the file that you're
1:08:01going to go ahead and upload to Amazon
1:08:02KDP as your interior. Then the book
1:08:04cover is a lot more straightforward. Go
1:08:06back into your KD board again. Go down
1:08:08to this export button and then rather
1:08:11than selecting all artboards, the only
1:08:12one we want to actually export is this
1:08:14artboard 60. So just go all the way down
1:08:16until you can find the artboard 60,
1:08:19which is this one here. Download it as a
1:08:21PDF optimized background. Again, just go
1:08:23ahead and press download. And then here
1:08:25is that exact book cover that you can go
1:08:26ahead and upload straight to Amazon KDP.
1:08:29So up to this point, we've understood
1:08:30what Amazon KDP is. We've done our
1:08:32research. should know exactly what book
1:08:34we're making. We've uh used KD to go
1:08:36ahead and actually bring that book to
1:08:38life. The next step is actually
1:08:39uploading that book to Amazon. Oh, to
1:08:42upload your Amazon KDB book, all you
1:08:44want to do is go to your Amazon KDB
1:08:45dashboard. That's kdp.amazon.com
1:08:48and then go ahead and just press create
1:08:50new title or series. And what we're
1:08:51doing is we're going to be creating a
1:08:53physical book. So, we're going to be
1:08:54creating paperback. So, just go ahead
1:08:56and press create paperback. And that
1:08:58will then take you to this screen. Now,
1:09:00there's three tabs you need to do to go
1:09:01ahead and actually upload your book. The
1:09:03first one is the paperback details. So,
1:09:05put in your book title and subtitle. Um,
1:09:07your author name you also need to put
1:09:09in. You need to add in a book
1:09:10description. Um, and you know,
1:09:12publishing rights. You do have that
1:09:13primary audience. I'll work through all
1:09:15of these one by one as we go through.
1:09:17Now, the first thing you need to do is
1:09:18your book title. Now, this is actually
1:09:20very very important because the book
1:09:22title is one of the strongest ways of
1:09:24ranking organically on Amazon KDP
1:09:26because you want to make sure you have
1:09:28really good keywords that have really
1:09:30high search volume in your title because
1:09:32if you have those in your title, Amazon
1:09:34are going to know what book it is and
1:09:36they're going to push it to the right
1:09:37people. So again, you want to make sure
1:09:39your book title describes the book that
1:09:41you've got. It actually makes sense. but
1:09:43it crucially contains keywords with
1:09:45really high search volume, which is why
1:09:47we're now going to have to go back to
1:09:48self-publishing titans and find exactly
1:09:51what those keywords are. So, if I just
1:09:52go back to self-publishing titans, as
1:09:54you can see here, I've just typed in
1:09:56food coloring book again, and we want to
1:09:58find keywords with a really high search
1:10:00volume. So, ours is a food coloring book
1:10:02for adults. So, this is definitely one
1:10:04we're going to want to put in because a,
1:10:05it's super relevant to our book, and it
1:10:08also has a really good search volume.
1:10:10So, we're just going to go and make sure
1:10:12we add in food coloring book for adults.
1:10:14That's definitely going to be one. Food
1:10:16coloring book bold and easy. Again,
1:10:17that's another one. So, we want to
1:10:19probably make sure we include the term
1:10:21bold and easy in our title and subtitle
1:10:23as well. As you can see, 4,000 searches
1:10:25for that. As you can see, food coloring
1:10:27book, drink, sweet. If we want to
1:10:29include the word drinks and sweet in our
1:10:31title or subtitle, that could also be a
1:10:33good one because this keyword is getting
1:10:35a lot of searches every single month.
1:10:36So, the goal with kind of building out
1:10:38your title and subtitle is making sure
1:10:40it makes sense relative to what your
1:10:42book is, but also make sure you're
1:10:43sneaking in keywords that have really
1:10:45high search volume, which again is why
1:10:47self-publishing titan is an absolute
1:10:49must when it comes to having an Amazon
1:10:51KDP business. So, I'm going to go back
1:10:52over to Amazon KDP now, create a title
1:10:55and subtitle, and then come back and
1:10:56explain exactly what I've done. So, as
1:10:58you can see, the title I've gone for is
1:11:00Espresso Yourself, and the subtitle is
1:11:02funny food coloring book for adults. 50
1:11:04unique bold and easy designs for stress
1:11:06relief and relaxation. Now, one thing I
1:11:08will mention here is the book title you
1:11:10actually have has to appear on the front
1:11:12cover. So, if you go back to um the
1:11:15example that I showed you earlier, the
1:11:16front cover just actually says espresso
1:11:18yourself. So, back in the day, you would
1:11:20usually keyword stuff your book title,
1:11:22but it really doesn't matter too much
1:11:23anymore because as long as it's the
1:11:25keywords are in your subtitle, that is
1:11:27absolutely fine. And so our book title
1:11:28is going to be Espresso yourself funny
1:11:30food coloring book for adults 50 unique
1:11:32bold and easy designs for stress relief
1:11:34and relaxation. So if I just go over to
1:11:36an example on Amazon KDP you can see
1:11:38where the title and subtitles are.
1:11:40Anything before the colon here is the
1:11:42title. So this book is just called
1:11:44stress relief. So the fact ours is
1:11:46called espresso yourself is absolutely
1:11:48fine. They've then put in their keywords
1:11:50behind to improve their organic
1:11:52rankings. So they've gone for coloring
1:11:53book for adults and kids. They've also
1:11:54gone for bold and easy, simple, big
1:11:56designs, relaxation, animals, landscape,
1:11:58flowers, patterns, cute things, and many
1:12:00more. So, they're using exactly the same
1:12:02strategy that I'm suggesting that you
1:12:03use. So, I'm going to walk through
1:12:05exactly why we've used some of these
1:12:07things in our subtitle. Firstly, we've
1:12:09got the keyword food coloring book for
1:12:11adults, which, as we saw on
1:12:12self-publishing titans, is a really high
1:12:14search volume keyword. So, we want to
1:12:16make sure that is in our title as well.
1:12:18Food coloring book bold and easy is also
1:12:20a really high search volume keyword.
1:12:234,155
1:12:24searches every single month. So, I've
1:12:26also gone in and included the terms bold
1:12:28and easy. So, how Amazon will basically
1:12:29do this is they'll see the words bold
1:12:31and easy and the term food coloring book
1:12:33for adults and link these two together.
1:12:35So, we will also index with the keyword
1:12:37food coloring book for adults, bold and
1:12:39easy, which is exactly what that keyword
1:12:41showed us just then. You do want to make
1:12:43sure you're not stuffing in too many
1:12:44keywords so it starts reading a little
1:12:46bit weird which is exactly why I've not
1:12:47included the word drinks and sweet in
1:12:49there because it would just look as
1:12:51though I'm kind of stuffing as many
1:12:52things in. I can definitely include
1:12:54these in my seven backend keyword boxes
1:12:56which I will show you in just a second.
1:12:58But I also went to self-publishing
1:13:00titans and just typed in funny coloring
1:13:01book to see if the term funny coloring
1:13:03book is also a really good keyword. And
1:13:05as you can see, there are a lot of
1:13:07search results, but there is ridiculous
1:13:09amount of search volume, 14,930
1:13:12searches every single month for the
1:13:14keyword funny coloring book. So, I
1:13:16wanted to make sure in mine I had the
1:13:18keyword funny and also within uh the
1:13:20subtitle also had the word coloring
1:13:22book. So, I would index for this
1:13:24keyword. So, as you can see, funny food
1:13:26coloring book. I've got funny there and
1:13:28I've also got coloring book there. So,
1:13:30we're going to index for that keyword.
1:13:31And as you can see at the end here, I've
1:13:33also said stress relief and relaxation
1:13:35because I also searched in stress relief
1:13:37coloring book onto self-publishing
1:13:39titles. As you can see, 18,573
1:13:42search volume for stress relief coloring
1:13:44book, stress relief coloring book for
1:13:45adults. So huge demand going through the
1:13:48keyword stress relief coloring book. And
1:13:50exactly the same um for relaxation or
1:13:53relaxing, you know, depends which one
1:13:54you want to go for. I've gone for
1:13:56relaxation. Relaxation coloring book
1:13:5818,000 search volume. So within this,
1:14:00you know, title and subtitle, yes, it
1:14:03makes sense. Espresso yourself is the
1:14:05name of the book. Funny food coloring
1:14:06book for adults. 50 unique, bold, and
1:14:08easy designs for stress relief and
1:14:10relaxation. This reads really well for
1:14:12the average person. I just think, "Oh,
1:14:13that's a cool description of the book."
1:14:15But what we're actually doing is we're
1:14:16describing the book and we're also
1:14:18putting in some really high ranking
1:14:20keywords so we can hopefully rank as
1:14:22well as we possibly can organically. So
1:14:24that's kind of the science behind your
1:14:26book title. That's one way in which your
1:14:28book can rank. Now, another way your
1:14:29book can rank is by filling out these
1:14:31seven keyword boxes. So, I'll get to
1:14:33this in just a second, but there's a few
1:14:34things we need to do before we do that.
1:14:36So, we're going to go for that as our
1:14:37book title and subtitle. The author, you
1:14:40can literally go ahead and type in
1:14:41whatever you want to here. So, that this
1:14:43is called a pen name. It can be your
1:14:45actual name. It can be a random name
1:14:47that you make up. It can be a random
1:14:48brand name you make up. Just make sure
1:14:50it's not a name that is trademarked,
1:14:52copyrighted, or, you know, is a
1:14:54competitor's uh name cuz you can get in
1:14:56trouble for that. For this example, I'm
1:14:58just going to go, you could put
1:14:59something like I'm looking ahead. Um,
1:15:02I've got a white frame in front of me,
1:15:04so I could go for white frame press.
1:15:07Could be the name of your It could be
1:15:09your pen name. So, it's called White
1:15:10Name Press. And if you go to here,
1:15:12that's exactly where it will say it. It
1:15:13will say by White Frame Press. This
1:15:16person's obviously gone in and typed in
1:15:18uh Coco uh YO. As you can see here,
1:15:21that's probably their name or their
1:15:22brand name, but it depends whatever you
1:15:23want to go for. But for this example,
1:15:25we're just going to go for uh White
1:15:27Frame Press. That's not I'm assuming
1:15:29that's not trademarked. So, we're going
1:15:30to go ahead and that contributors, you
1:15:32can leave this blank. Addition number,
1:15:34you can also leave that blank. And the
1:15:35same with series, especially if this is
1:15:37your first book. And now we move on to
1:15:39the description, which is a really
1:15:40important part because the description
1:15:42is going to help contribute to
1:15:43converting someone to actually buying
1:15:44your book. So, we just go back to here.
1:15:46This is the description here. So,
1:15:48whatever we put in to this box here is
1:15:50what's going to appear here. So, within
1:15:52a description, there's a couple of
1:15:53things you want to remember. Don't just
1:15:55fully describe your book and say how
1:15:57amazing it is because that's just not
1:15:59really good copywriting at all,
1:16:01especially when it comes to kind of
1:16:02sales copy. You want to make sure you're
1:16:04calling out your ideal customer so they
1:16:06can, you know, see the description, read
1:16:08it, and think, "Okay, this is exactly
1:16:10for me." You also want to make sure and
1:16:12include how the book actually solves
1:16:14those customers problems. So, if it's a
1:16:16relaxation coloring book like the one
1:16:18that we've got, the problems they're
1:16:19going to have is maybe the customer is
1:16:21quite stressed. They're looking for
1:16:22something to take their minds off
1:16:23things. These are the kind of things
1:16:25that you want to include in your book
1:16:27description. So, this is the description
1:16:29that I put together. It just says, "Need
1:16:30something easy and fun that actually
1:16:32helps you switch off straight away."
1:16:34That calls out exactly my ideal customer
1:16:37and calls out their pain points. they're
1:16:39someone that just can't switch off and
1:16:41they're looking for something that's fun
1:16:42but also does allow them to switch off
1:16:44and just relax a little bit. So,
1:16:46straight away in the description, we've
1:16:47not said, "Oh, book is the best book
1:16:49ever. You know, you should buy it
1:16:51because I think it's great." We've
1:16:52called out specifically their issues,
1:16:54which straight away gets their
1:16:55attention. I've then gone and explained
1:16:57a little bit more about the book. I've
1:16:58said, "This food coloring book is
1:16:59designed for people who want to relax
1:17:00without thinking too hard." Again, uh
1:17:03handling a potential objection that they
1:17:05might have. No complicated patterns, no
1:17:07pressure to be artistic. Again, people
1:17:09might want to avoid coloring books
1:17:11because they feel like they're not very
1:17:12good at drawing or very good at
1:17:13coloring. Again, we've handled that
1:17:15objection there. Just funny food puns,
1:17:18bold illustrations, and satisfying pages
1:17:20that will help your brain slow down.
1:17:22Again, selling the benefit of slowing
1:17:24down their brain. That's exactly why
1:17:26they're here for a book like this. So,
1:17:28as you can see, this description is very
1:17:30geared towards a specific customer and
1:17:32targeting their pain points. Each page
1:17:34pairs a clever laugh out loud pun with a
1:17:37cute design that's simple to color and
1:17:39genuinely calming. And then we go into a
1:17:41bullet point section. I generally
1:17:42recommend always including bullet point
1:17:44sections here. We've just said this book
1:17:46has been designed to help be calm a busy
1:17:48and overthinking mind. Break screen
1:17:50scrolling habits. Reduce stress after
1:17:52long days. Relax without feeling
1:17:54unproductive. Laugh a little while you
1:17:56un unwind. All five of these things are
1:17:59going to be the exact things that our
1:18:01potential customer has either had issues
1:18:03with or wants to, you know, get from a
1:18:05product, i.e. the book like ours. So,
1:18:07we're calling out exactly our customer.
1:18:10I've just finished it off. Whether
1:18:11you're burnt out from work, stuck in
1:18:13your head, or just want a break that
1:18:14doesn't involve another screen, this
1:18:16book gives you a simple way to relax,
1:18:18reset, and feel better. So, rather than
1:18:19me just saying, "This book contains 50
1:18:22images, and all the designs are great,
1:18:23and you're not going to find them
1:18:24anywhere else." A description like that
1:18:26doesn't help the customer at all. That's
1:18:28just me showing off my book. They don't
1:18:30care about my book. Someone only buys
1:18:33something online because it solves a
1:18:35problem for them. Anything you buy
1:18:37online ultimately boils down to that.
1:18:39So, when you're building out your book
1:18:41description, it's really important you
1:18:43understand the problems that your
1:18:44customer has and you really call it out.
1:18:47So, if you want to use this kind of
1:18:48template um for your books and just
1:18:50change the wording and change the things
1:18:52based on the book that you're making,
1:18:54then feel free to do so. It's a pretty
1:18:55good way of doing it and that's how I
1:18:57recommend you write your book
1:18:58description. You then want to move on to
1:18:59the next section, which is publishing
1:19:00rights. You want to make sure that you
1:19:02you say you own the copyright because
1:19:03you do. You've created the book
1:19:04yourself. You own the rights. Primary
1:19:06audience, you want to select if there's
1:19:08any explicit images or in the title. In
1:19:10this case, we're going to go for no. And
1:19:12then reading age is entirely up to you
1:19:14what you want to go for. For me
1:19:15personally, this can be for kids or for
1:19:17adults, it doesn't really matter. So,
1:19:18I'm not going to select a reading age.
1:19:20If you had a book that was just for like
1:19:22kids age 8 to 12, then you would go in
1:19:24and select 8 and 12 here. Um, this helps
1:19:26Amazon identify a little bit more about
1:19:28your book. But this is definitely a book
1:19:29that um kids can use and also adults can
1:19:32use. But with that said, if we're going
1:19:33to use adults in the title, I would
1:19:35actually generally recommend for
1:19:36something like this, we do go ahead and
1:19:38add the re add the reading age in. So,
1:19:40we're going to go for, you know, 16
1:19:42years old. Although technically you're
1:19:4418 as an adult, but anyone who's 16 is
1:19:46probably also going to be interested in
1:19:48a book like this. So, we're going to go
1:19:49for a minimum 16 with no maximum. You
1:19:52then want to select your primary
1:19:53marketplace. Now, I would generally
1:19:55always recommend Amazon.com. This is
1:19:57basically the location where you expect
1:19:59the majority of your book sales. Don't
1:20:01worry, when you upload this, it will go
1:20:02onto every single one of these Amazon
1:20:05sites by default. You just have to
1:20:07select a primary one. I would always
1:20:09choose Amazon.com. It's by far the
1:20:11biggest market. it's the US market
1:20:13unless you had a book that was
1:20:14specifically for the UK or you had a
1:20:17book that was German or for the German
1:20:19market. In that case, I would select the
1:20:21individual territory. But generally,
1:20:23always just go for amazon.com
1:20:25categories. Then we're going to go ahead
1:20:26and choose some categories for your
1:20:28book. This again just helps Amazon
1:20:29understand a little bit more about what
1:20:31your book actually is. So for us, we're
1:20:33going to go into the category of crafts,
1:20:36hobbies, and homes. As you can see,
1:20:37there are some options here, but they're
1:20:39not necessarily what we want for
1:20:40coloring books for grown-ups. And as you
1:20:42can see, there's loads of different
1:20:43categories that we can choose here.
1:20:44There's nothing specifically for uh food
1:20:47coloring. So, we're just going to go
1:20:48ahead and press general. So, Amazon now
1:20:50knows that we have got a coloring book
1:20:52for grown-ups, and that's exactly what
1:20:54it's going to kind of show. Um, it's
1:20:56going to push our books to people who
1:20:57are looking for something like that.
1:20:58Does your book can classify as one of
1:21:00these types, a low content book? No,
1:21:02it's a coloring book. And no, it isn't
1:21:04large print because again, it's a
1:21:05coloring book. So, if you're doing a
1:21:06journal or something like that, you
1:21:08would maybe tick these, but I generally
1:21:10recommend staying away from those. So,
1:21:11if you're uploading a coloring book,
1:21:13don't worry about ticking any of these.
1:21:15And now we come to our seven backend
1:21:17keyword boxes. So, it says here, choose
1:21:19up to seven keywords highlighting your
1:21:21book's unique traits. Keywords are
1:21:22equally typically short phrases up to 50
1:21:25characters that customers use to narrow
1:21:27their search book to narrow their book
1:21:29search on Amazon. For example, medieval
1:21:31fantasy book. So, in these keywords, we
1:21:34essentially want to find loads of
1:21:35potential search terms that people would
1:21:37be searching into Amazon to find our
1:21:39book. Because just like we've done with
1:21:41our title, we want to rank for as many
1:21:43of these keywords as possible. So, you
1:21:45guessed it, we're now going to go back
1:21:47over to self-publishing titans and find
1:21:49as many of these keywords as possible.
1:21:50So, again, without self-publishing
1:21:52titans, this is the sort of thing where
1:21:53you would go in and just put in load of
1:21:55random keywords and have no idea if
1:21:56people are actually searching for them.
1:21:58But this really long process is just
1:22:00made super easy and super quick with
1:22:02this because we have all of this data
1:22:04here. Now, we've got food coloring book
1:22:06um already in our title. So, we're going
1:22:08to go through and add in um a couple
1:22:10more that we didn't. So, this food
1:22:11coloring book drink suite. This is
1:22:13getting a lot of searches every single
1:22:15month. So, this is definitely one we're
1:22:16going to go ahead and copy and then just
1:22:18paste in as one of our keywords. What
1:22:20else have we got here? Maybe we're going
1:22:21to sort by opportunity and see what
1:22:23options we have. Food coloring book for
1:22:24kids. simple coloring book for adults
1:22:27food. For some reason, people are typing
1:22:29this into Amazon. As you can see, 5,000
1:22:31searches every single month. We're going
1:22:32to go back into here uh and put this in.
1:22:34Let's just go up here and type in uh
1:22:37simple food coloring book. Let's see if
1:22:39there are any suggestions off the back
1:22:41of this. So, as you can see, we've got
1:22:42simple food coloring book here. Now, it
1:22:45isn't actually a great opportunity. Only
1:22:47has an opportunity score of four. Um but
1:22:50not every single keyword needs to have a
1:22:51super high opportunity score. As long as
1:22:53the search volume is really high, we
1:22:55want to make sure we're indexing for
1:22:56this keyword, too. So, obviously, the
1:22:59the lower opportunity and the more
1:23:00search results we get, the less we're
1:23:02going to rank for that keyword, but we
1:23:04do want to make sure we're at least
1:23:05indexing for it because it shows Amazon
1:23:07that our book is related to this search
1:23:08term. So, we're going to go for simple
1:23:10food coloring book and we're going to go
1:23:11ahead and add that in. Let's just now go
1:23:13back to food coloring book again and
1:23:16seeing if there's any opportunities that
1:23:17we've missed. So, opportunity score
1:23:19again, 7 to 9 is pretty good. Um, simple
1:23:22coloring book for adults food. Um, as
1:23:25you can see here, healthy food coloring
1:23:27book. Um, anything else that we haven't
1:23:30put in? Food and food and drink simple
1:23:32coloring book. So, again, that could be
1:23:33an option. So, food and drink simple
1:23:35coloring book. Going to go ahead and put
1:23:36that one in. So, that's enough of food
1:23:38coloring book. Let's go back and look
1:23:40for something to do with relaxing. So,
1:23:42we'll go for that relaxing coloring book
1:23:44angle. Uh, opportunities have we got
1:23:46here? Relaxing aling coloring book for
1:23:48adults 101. Relaxing coloring book for
1:23:50kids bulk. So, nothing really here for
1:23:53us. You know, we've got these relaxing
1:23:55comic books for adults, as you can see,
1:23:57122 search volume, um, 2,000 search
1:24:00results, not a great opportunity score,
1:24:02and a really bad demand. So, let's try
1:24:05relaxation. So, I'm just leaving all of
1:24:08this in because I think it's useful for
1:24:09you to be able to see exactly um the
1:24:11process we're going through. So,
1:24:13relaxation coloring book for adults,
1:24:15really good one here. Opportunity score
1:24:16of nine, um, search volume of 6,000. So,
1:24:19we're going to go in and add this into
1:24:21our keyword box. So, now we only need
1:24:22two more. Let's have a look. Uh, nothing
1:24:25else for relaxation. So, let's go for
1:24:27stress
1:24:29relief. As you can see here, stress
1:24:31relief coloring book. You know, it has a
1:24:32lot of search volume, but there's also a
1:24:34lot of search results. So, not a great
1:24:36opportunity score. So, going to go ahead
1:24:38and sort this by opportunity score.
1:24:40Stress relief coloring book mini. Again,
1:24:42you want to make sure you're only
1:24:43including keywords that are actually
1:24:44related to your book and actually make
1:24:46sense. Stress release coloring book
1:24:48food. opportunity score of seven. So,
1:24:49that's someone we could potentially do,
1:24:51but we want to see if there's any other
1:24:53ones for us. So, in terms of the
1:24:55opportunity score, these don't look
1:24:56necessarily as good. Let's try uh adult
1:24:59coloring book. So, you're probably
1:25:00starting to see if you don't have
1:25:01self-publishing titans, this becomes a
1:25:03pretty much impossible task, which is
1:25:05why I think um it's absolutely essential
1:25:07that you have this for your KDP business
1:25:10because again, it gives you the data you
1:25:12need to get the right things in place
1:25:14for um making as many sales as possible.
1:25:16So let's again go to opportunity adult
1:25:19coloring book markers adult coloring
1:25:21book cat swearing. So again this could
1:25:23be a potential niche you go into um
1:25:25swearing coloring book uh swearing cats
1:25:27coloring book as you can see really good
1:25:29opportunity. So um when you're doing
1:25:31this you might come across potential
1:25:32books you make in the future. Again
1:25:34that's why this tool is so powerful. So
1:25:36after I upload this book this is
1:25:38definitely a book that I would look to
1:25:39go ahead and make a swearing cats
1:25:41coloring book. Let's just see actually
1:25:42while we're here if these books are
1:25:43actually selling well. So swearing cats
1:25:45coloring book. Let's go down to here. Uh
1:25:48let's see.
1:25:51Yeah, 53,000 74,000. So these ones are
1:25:54selling. Okay. So that is definitely an
1:25:55opportunity. So this just kind of shows
1:25:57um while you're finding keywords for one
1:26:00thing, you might actually find
1:26:01opportunities for something else. Adult
1:26:03coloring book funny quotes. There we go.
1:26:05That's a really good one for us.
1:26:06Opportunity score of nine. Ours is an
1:26:09adult coloring book with funny quotes.
1:26:12So let's go back to here. Drop this into
1:26:14keyword number six and just keep coming
1:26:16down with Marcus no bleed, men's cars,
1:26:18men's sports, set flowers, football,
1:26:21stoner, religious, um, easy funny. That
1:26:25could also be another one for us. Adult
1:26:26coloring book, easy funny. Uh, let's
1:26:30just see what else we've got. So, let's
1:26:33firstly just have a look at teen
1:26:35coloring book because although you know
1:26:37adults are going to like this book,
1:26:38you'd imagine teenagers would also like
1:26:40it as well. So, are there any potential
1:26:42um teen coloring book keywords that we
1:26:44could use? Teen coloring book boys 14 to
1:26:4718. So, that's definitely an opportunity
1:26:49for us. Doesn't seem to be anything else
1:26:52really. The reason why I'm not going to
1:26:53use this is because I kind of want to
1:26:55keep it specifically to adults
1:26:57relaxation or um you know, food. So,
1:27:00let's go for sweet treats coloring book
1:27:03because a lot of the designs in ours are
1:27:05kind of sweet treats. Sweet treats
1:27:07coloring book for kids. That would have
1:27:08been really good. Cute, sweet treats
1:27:10coloring book. There you go. Opportunity
1:27:11score of nine. This is exactly what
1:27:14we're going to use for our final keyword
1:27:15because it completely aligns with what
1:27:17our book is. Adorable sweet treats
1:27:20coloring book is also another keyword
1:27:21you could use. So actually this has even
1:27:23less search terms. So you can actually
1:27:25go ahead and use this one instead. But
1:27:27you can see now just how many keywords
1:27:28we're finding by using self-publishing
1:27:31titan. So adorable sweet treats coloring
1:27:33book. That's going to be our final
1:27:34keyword and we're going to go ahead and
1:27:35put that in there. So, not only are we
1:27:37indexing for loads of keywords in our
1:27:39subtitle and title, we're also going to
1:27:41be indexing for loads of these really
1:27:43good opportunity keywords in our backend
1:27:46seven keyword boxes. So, this does say
1:27:48optional. It is actually really, really
1:27:50important. So, I would definitely ensure
1:27:52you're filling these out and do exactly
1:27:54as I've done um in that example here.
1:27:56Publication date, keep that already
1:27:58checked. And then release date, exactly
1:28:00the same. Then just go ahead and press
1:28:01save and continue. And then you go to
1:28:03the next section, which is the paperback
1:28:05content. Now, I've actually already got
1:28:06an ISBN for this uh book, but it will
1:28:09basically say ISBN, and you want to go
1:28:10ahead and just press uh get a free ISBN.
1:28:13Press assign ISBN, and it will give you
1:28:15this number here. Completely free,
1:28:17absolutely fine. Um you want to go ahead
1:28:19and just press that. And then you have
1:28:21your printing options. You have four
1:28:22different options. You have black and
1:28:23white interior with cream paper, black
1:28:25and white interior with white paper,
1:28:26standard color interior with white
1:28:28paper, and then premium color interior
1:28:30with white paper. I always go for black
1:28:31and white interior with white paper.
1:28:33It's a coloring book. it's only going to
1:28:35be black and white and it also means you
1:28:37have the maximum uh margins uh when it
1:28:39comes to how much money you're making.
1:28:41You then have to select your trim size.
1:28:42So, there's so many different trim sizes
1:28:44that you can select here. As I showed
1:28:46you earlier on, we made an 8.5 by an 8.5
1:28:50books. That's a square book. The only
1:28:52other two that you probably might use
1:28:53are 6x9. This is an A5 book. Or you've
1:28:57got 8.5 by 11, which is here, and that
1:28:59is an A4 book. So generally 99% of your
1:29:03books are going to be either 6x9, 8.5 x
1:29:0511 or 8.5 by 8.5. This is square, this
1:29:09is A4, and this is A5.
1:29:12So we're going to go for 8.5 by 8.5.
1:29:15Bleed settings, we're going to go for no
1:29:17bleed. Bleed basically means is the
1:29:19interior of your book bleeding into the
1:29:21spine. So if you think about a notebook,
1:29:23the lines on a notebook or like a line
1:29:25journal end up in the middle of the
1:29:27spine. If that's the case for your book,
1:29:29then you would select bleed PDF only.
1:29:32Anything else like a coloring book, you
1:29:33would want to select no bleed. And then
1:29:35for the front cover of your book, you
1:29:37can upload it either as you can either
1:29:38have a matte finish or you can have a
1:29:40glossy finish. Doesn't really matter.
1:29:42Generally, mine I go for matte. I kind
1:29:44of like it looking um with a matte
1:29:46finish. And then you have the fun bit,
1:29:47which is uploading the actual interior
1:29:49of your book and also the book cover. So
1:29:51the manuscript, all you want to do is go
1:29:53ahead and press upload manuscript. I've
1:29:55already uploaded it here because I'm at
1:29:56home and my Wi-Fi is extremely slow. So,
1:29:58I've done this off camera to save you
1:30:00the pain of having to wait, you know, 20
1:30:02minutes for this to upload, but it
1:30:03should generally take you a couple of
1:30:04minutes unless your Wi-Fi is like mine
1:30:06and it's absolutely useless. So, go
1:30:08ahead and just upload that finalized um
1:30:10interior PDF that we just did a second
1:30:12ago. That's going to be your book
1:30:14interior and you move on to the book
1:30:15cover. By default, it will say use cover
1:30:18creator. You want to make sure you go
1:30:19down to upload a book cover you already
1:30:21have. go over to upload your book cover
1:30:23file and then select the file that we
1:30:25also created um in KD. As you can see,
1:30:27I've done that here with this espresso
1:30:29yourself. Again, this will take a couple
1:30:30of minutes to actually upload. So, be
1:30:32patient. Maybe go and make a cup of tea
1:30:34or something and then come back and it
1:30:35should all be done for you. And then
1:30:37finally, we have this AI generated
1:30:38content section here. This is not here
1:30:40to trip you up. You just need to be
1:30:42honest about how much AI you have used.
1:30:44So many people are worried that if they,
1:30:46you know, tell Amazon that they've used
1:30:47AI in their books, they're going to get
1:30:49banned or whatnot. just not the case at
1:30:51all. You just need to be honest with
1:30:52what you're using. So, in terms of ours,
1:30:54we didn't use any AI for text. We did
1:30:56use um AI for images. We're going to
1:30:58select many AI generated image with
1:31:00minimal or no editing because most of
1:31:02our images were generated using AI and
1:31:04we didn't really do too much else with
1:31:06it. So, we're going to go ahead and
1:31:07select that. It's then going to ask you
1:31:08for the tools that you use. I'm just
1:31:10going to go ahead and add in KD. And
1:31:12then translations. We had none of those
1:31:14either. That's exactly what we've got.
1:31:16Absolutely fine. And then just go over
1:31:18to launch previewer. And then this is
1:31:20going to show you a preview of exactly
1:31:22what your book looks like. So as you can
1:31:23see, here's that front cover that we
1:31:24showed you that I showed you earlier on.
1:31:26Express yourself with also the designs
1:31:28on the back cover. You then go into the
1:31:30interior of the book. Here's that intro
1:31:31page that I showed you. Here's this um
1:31:34message saying all the left pages are
1:31:36going to be there for um prevent bleed
1:31:37through. And then here's our first uh
1:31:40first image. Uh here's our blank. You
1:31:42know, all the left hand pages are going
1:31:43to be blank. Our right pages are going
1:31:45to be our designs. And as you can see,
1:31:46it's this all the way through the book.
1:31:48And here are all the designs that you
1:31:50see that you saw me make um earlier on.
1:31:53Rended up with 99 pages in here, which
1:31:55means I think I might have accidentally
1:31:56missed off um one design here, but
1:31:58that's my fault. So, just have a scan
1:32:00through this and then go ahead and press
1:32:01approve. If you've got dimensions wrong
1:32:03or you've got some designs that spill
1:32:05over the side of the book, you will have
1:32:06some issues here. It will basically say
1:32:08something like uh design spills over the
1:32:10edge of the page um and you won't be
1:32:12able to approve it. But what essentially
1:32:13is happening is Amazon is checking your
1:32:15files, making sure everything fits where
1:32:17it should be. So if there are any
1:32:18issues, you will be um told here with
1:32:20this quality check and you won't be able
1:32:22to approve it. Just go back to exit
1:32:24print previewer, amend the issues that
1:32:26you've got because sometimes you might
1:32:27not realize that a design maybe goes
1:32:29over the edge of the page, but
1:32:31everything you need to know will be told
1:32:33uh to you here. But generally, if you
1:32:34follow the instructions in this video,
1:32:36everything should be fine. Go ahead and
1:32:38just press approve. Then just go down
1:32:39and press save and continue. And then
1:32:41you go ahead and set the price for your
1:32:42book. So I would always keep this as
1:32:44individual territories. That primary
1:32:46marketplace is locked in. And then you
1:32:48want to go ahead and set the price for
1:32:50your book. Now, how much you price your
1:32:51book does entirely depend on how much
1:32:53your competitors are priced for. I
1:32:55generally price my coloring books at
1:32:56around at least $9.99.
1:32:59As you can see, if I put it at $9.99,
1:33:01it's going to cost $2.84 to print. We
1:33:04don't actually pay that. That just comes
1:33:05out of the sale price. And for every
1:33:07single sale that we make at $9.99,
1:33:10we will make $3.15. And then it
1:33:13automatically does exactly the same for
1:33:15all of these other territories. Now, you
1:33:16might want to update these so they end
1:33:18in 99. It looks a bit more professional.
1:33:20So, in the US, our book is going to be
1:33:22$9.99. The UK it'll be $7.99. In
1:33:26Germany, it'll be $8.99. And they go
1:33:29through and add all of these. I'm not
1:33:30going to do it because it just takes a
1:33:31little bit of time. Um, but that's what
1:33:32I would essentially do just so the price
1:33:34looks good cuz if it's something like
1:33:36€853, it just looks a little bit
1:33:38unprofessional. But as you can see, for
1:33:40every US copy we sell, we'll make $3.15.
1:33:44And for every UK copy we sell, we'll
1:33:46make $264.
1:33:48So again, go through, set your price
1:33:50accordingly. You don't want to go too
1:33:51low cuz if you go something like $6.99,
1:33:54you're only making 66% royalties. It's
1:33:56just not scalable. It's going to be very
1:33:58hard to make this book profitable,
1:33:59especially if you're using ads. So, I
1:34:01would always recommend going at least
1:34:03$9.99 for your coloring books. But
1:34:05remember, in order to do this, you need
1:34:07to make sure you can actually justify
1:34:08that price, which is why it's so
1:34:10important your book is high quality and
1:34:12you're also, you know, not having too
1:34:14much competition by using the techniques
1:34:16that I showed you in that niche research
1:34:18section. For us, if anyone wants a quote
1:34:21food coloring book, they're going to
1:34:22have to come to us and buy ours. And
1:34:24ours is $9.99. You don't want to pay
1:34:26$9.99. There isn't an alternative for
1:34:29you. So people are going to go ahead and
1:34:30buy ours at $9.99. Especially if
1:34:33competitors books are just containing
1:34:35images of food with no funny quotes and
1:34:37you know no details around it for the
1:34:39same price. You can get ours which is a
1:34:41significantly better product and also a
1:34:43unique product. So that's how I've
1:34:45justified this $9.99. So again it's kind
1:34:48of subjective how much you want to price
1:34:49it for but that's exactly how you would
1:34:51do that. Then all you want to do is go
1:34:53down and just say publish your paperback
1:34:55book. It will take uh around 24 to 7 uh
1:34:58it will take around 24 to 72 hours um
1:35:01for your book to go live. Once you press
1:35:03this button, Amazon will check it. They
1:35:05review it and then you'll get an email
1:35:06from Amazon to the email that you signed
1:35:08up with when you uh created your Amazon
1:35:10account to say your book is now live on
1:35:12Amazon. And there you go. You have
1:35:14uploaded your first Amazon KDP book and
1:35:17it is live ready for people to go ahead
1:35:19and buy it. So now that we've created
1:35:20our book and it is live on Amazon, the
1:35:22next step we need to do is start getting
1:35:24its initial reviews. So that is step
1:35:27four of this entire process. Now KDP
1:35:30book reviews, book reviews are in my
1:35:32opinion the biggest driver of purchasing
1:35:34decisions because they provide social
1:35:36proof. If you have two books, right, and
1:35:38let's just say they're exactly the same
1:35:39book, one book has one fivestar review
1:35:41and the other book has 20 fivestar
1:35:43reviews. They're the same book. They're
1:35:45the same price. Which one are people
1:35:47going to buy? 100% of the time people
1:35:49are going to go for the book that has
1:35:51more reviews. More reviews means it's
1:35:53more social proof. It taps into this
1:35:55psychology of people know they're going
1:35:56to get something that's worth their
1:35:58money when they actually buy it. So, if
1:36:00you don't have reviews in your book,
1:36:02it's very, very difficult to get sales.
1:36:04And they can also persuade your
1:36:05customers to buy your book instead of a
1:36:07competitor, even if the price is higher.
1:36:09Again, let's just say you have two
1:36:10competing books. One is listed for
1:36:12$7.99, the other one is listed for
1:36:14$9.99. But the $7.99 one has one review
1:36:18and the $9.99 one has 20 reviews. Even
1:36:21though the $9.99 book is more expensive
1:36:24because it has more social proof. People
1:36:26trust it more. You're going to sell way
1:36:28more with the second book because it's
1:36:30got those reviews. It's got that proof
1:36:32and people are happy to spend a little
1:36:34bit more money to know that they're
1:36:36going to get the right product. So book
1:36:38reviews are honestly so so important
1:36:39with Amazon KDP. And they also help you
1:36:42rank higher because Amazon knows that
1:36:44not only does your book sell well, but
1:36:45people are also enjoying it too because
1:36:48leaving a good review is an indicator to
1:36:50Amazon that people are buying it and
1:36:51therefore enjoying it and therefore it's
1:36:53likely to sell more. So there's so many
1:36:55benefits to getting KDP book reviews. So
1:36:57how does this whole process work? Now
1:36:59it's very well summarized with this kind
1:37:01of diagram here cuz ultimately without
1:37:03reviews, it's very very difficult to
1:37:05convince people to buy your book. So you
1:37:07won't sell a book until you get reviews.
1:37:09But then how can you get reviews if no
1:37:11one's buying your books? You kind of end
1:37:12up in this kind of weird cycle here. You
1:37:14haven't got any reviews in your book, so
1:37:16you're not going to make any sales. And
1:37:18because you're not making any sales,
1:37:20you're not going to get any reviews. And
1:37:21because you haven't got any reviews,
1:37:22you're not going to get any sales. And
1:37:23this whole kind of feedback loop starts.
1:37:25And a lot of people will just upload a
1:37:27book Amazon KDP and then just get stuck
1:37:29in this cycle where they just can't
1:37:31drive any sales or any reviews and they
1:37:33end up selling absolutely no units. Like
1:37:35I say, this is the endless loop that so
1:37:36many KDP publishers end up finding
1:37:39themselves in. But there is a way to
1:37:41break this cycle and get reviews on your
1:37:43books before you start selling them. And
1:37:45you think now the minute you start
1:37:47getting more reviews, all of a sudden
1:37:49you've got reviews on your book.
1:37:50Therefore, more people are likely to
1:37:52buy, the more people who buy, the more
1:37:54people you have to review it. The more
1:37:55reviews you get, the more people who
1:37:57will start buying. So this feedback loop
1:37:59starts working in your favor. So you're
1:38:00probably wondering, how do you get
1:38:02reviews without selling books? And the
1:38:04key with Amazon KDP is you don't
1:38:06actually need to have sold a book or
1:38:07someone doesn't need to have bought your
1:38:09book in order to leave a review. They
1:38:11can receive something called an advanced
1:38:13reader copy which basically means they
1:38:14re receive a PDF version or like an
1:38:17online version of your book and in
1:38:18return they will download that for free
1:38:20and they will be able to leave a review
1:38:22on Amazon. And the way to get these
1:38:24reviews is through a website called Book
1:38:26Bounty. Now, I'll go through this in a
1:38:27step-by-step process in just a sec. But
1:38:29in terms of just a very quick topline
1:38:31summary of how Book Bounty works. It's
1:38:33essentially a place where you can list
1:38:34your book to be reviewed. So, let's say
1:38:37you have a coloring book. You can upload
1:38:39a PDF version of this book. So, a
1:38:41100page PDF document. Someone can then
1:38:43go ahead and download that completely
1:38:45for free. Then go and print out these
1:38:47pages and use them to color in or
1:38:48whatever it is they want to do with
1:38:49them. And then within a certain time
1:38:50period, they will then have to leave a
1:38:52review on your actual Amazon listing
1:38:54even though they haven't actually bought
1:38:55the book because although they haven't
1:38:56bought it from Amazon, they received
1:38:58what was known as an advanced reader
1:39:00copy, which is this PDF version. They
1:39:02have seen it, they have used it.
1:39:03Granted, they'd have printed it out
1:39:05rather than having the physical book,
1:39:06but it's still completely compliant with
1:39:08Amazon to therefore leave a rating off
1:39:10the back of this. So that's essentially
1:39:11how Book Bounty works. And it's
1:39:13essentially this way of generating
1:39:14reviews without getting any sales. So,
1:39:16off the back of this, you can easily get
1:39:18five to 10 reviews without even selling
1:39:20a single unit. And then once you've got
1:39:22those reviews, you will start slowly
1:39:24making sales because you have this
1:39:26social proof. And it just breaks out of
1:39:27that chain or that negative chain that I
1:39:29mentioned just a second ago. So, now I'm
1:39:31going to jump over to another video that
1:39:32I've already recorded on my YouTube
1:39:34channel, giving you a step-by-step
1:39:36walkthrough of exactly how to use Book
1:39:38Bounty. In 2025, book reviews are
1:39:40arguably one of the most important parts
1:39:42of Amazon KDP. Because if a potential
1:39:44customer lands on your book listing and
1:39:45you don't have reviews, they simply
1:39:47don't trust your book and they're going
1:39:48to go off to a competitor who does have
1:39:50reviews and buy their book instead. And
1:39:52not only do reviews build trust with
1:39:54your potential customers, they also
1:39:55allow Amazon to push it more in the
1:39:57algorithm, which ultimately leads to
1:39:59even more sales for your book. So
1:40:00essentially, to make sales on Amazon
1:40:02KDP, you need to have reviews on your
1:40:04book. But the big problem is a lot of
1:40:06people can't get those initial reviews
1:40:08on their book that will kickstart this
1:40:09whole sales process. And those people
1:40:11who are getting reviews by using tools
1:40:13like Pubby might actually be at risk of
1:40:15getting their account terminated due to
1:40:16updates in Amazon KDP's terms and
1:40:18conditions. So, in this video, I'm going
1:40:20to show you a completely safe and
1:40:21legitimate way to get these initial
1:40:23reviews on your books and do so in a way
1:40:25that doesn't risk your KDP account being
1:40:27terminated. So, before I jump in and
1:40:29show you the tool, this is the update to
1:40:31Amazon's terms and conditions that might
1:40:32be catching a lot of people out who are
1:40:34using sites like Pub. Now, I have
1:40:36previously made a video showing you how
1:40:37to use Puppy as a good way to get
1:40:39reviews in your books, but this update
1:40:40literally came out a couple of days
1:40:42after I made that video. So, I recommend
1:40:44you pay very close attention to this.
1:40:46These are the terms and conditions when
1:40:47it comes to customer reviews on your
1:40:49Amazon KBY books. And what KDP basically
1:40:51did is they added in a couple of lines
1:40:52at the ends of their terms and
1:40:53conditions. So, basically says here are
1:40:55a few examples of where a review is not
1:40:57permitted. And here are the two new ones
1:40:59they've added in. Firstly, if the
1:41:01customer is a member of a review club
1:41:02where sellers or brands give the
1:41:04customer ratings or refer the customer
1:41:06to other sellers or brands based on
1:41:08their review. And the second one is the
1:41:10customer is a member of a review club
1:41:11where they are asked to register the
1:41:13Amazon public profile so that sellers or
1:41:15brands may monitor their reviews or
1:41:16products offered through the club. Now,
1:41:18all of this information is extremely
1:41:19boring and hard to actually understand.
1:41:21So, I'm going to break it down in very
1:41:22simple terms for you. What this
1:41:23basically means is you can't get reviews
1:41:26through sites like Pubby if everything
1:41:27is done through some kind of public
1:41:29profile. So what this basically means if
1:41:31you get a review from something like
1:41:32Pubby, but you can see the name of the
1:41:34person who's left that review, Amazon
1:41:36therefore considered that to be an
1:41:38illegitimate review because technically
1:41:40you have information about that person's
1:41:41public profile and hypothetically you
1:41:44could contact them and tell them maybe
1:41:45to remove the review or you know do
1:41:47something with the review and therefore
1:41:48manipulate the experience. So the big
1:41:50problem here all comes down to this idea
1:41:52of public profile and seeing the name of
1:41:53the person who left the review on your
1:41:55book. So I'm just on my Pubby account to
1:41:57show you an example of what I mean by
1:41:59this. So, as you can see, here is a
1:42:00review that was left on one of my random
1:42:01books in April 2022. The name here is
1:42:04PDC. It's a bit of a bad example because
1:42:06it's not an actual name, but this is
1:42:07going to be the name of the person's
1:42:08Amazon account that they left their
1:42:10review. So, technically, this could say
1:42:12something like Paul or something like
1:42:13that. So, I have the name of the person
1:42:15that's left the review on my book. And
1:42:17this is now against Amazon's terms and
1:42:19conditions. So, when it comes to using a
1:42:21tool to help get reviews on your books,
1:42:23you crucially shouldn't be able to see
1:42:25the name of the person that's left their
1:42:26review. This is why I actually recommend
1:42:28you don't use Puby anymore. I know it's
1:42:30annoying and confusing cuz I recently
1:42:31made a video showing you how to use
1:42:33Puby, but this update literally came
1:42:35out, as I said, a couple of days after
1:42:36that video and why I wanted to make this
1:42:38video to ensure that everyone is
1:42:39completely safe. Now, if I'm being
1:42:40completely honest, this is probably not
1:42:42going to get you in trouble with your
1:42:44Amazon KDP account, but again, you can
1:42:45never be too careful and why I wanted to
1:42:47just give an alternative option for
1:42:49those of you who might be a little bit
1:42:50worried about something like this. And
1:42:51that alternative option is Book Bounty.
1:42:53Now, I will leave a link to Book Bounty
1:42:55down below in the description, but it
1:42:56works in a very, very similar way to
1:42:58Puby. But the big difference between
1:42:59Book Bounty and Pub is that on Book
1:43:01Bounty, the reviews that you get, you
1:43:03can't see who has left the review for
1:43:05you, and therefore, it's definitely
1:43:07within Amazon's terms and conditions,
1:43:08and we're moving away from that kind of
1:43:10blurred line that Puppy hasn't yet
1:43:12crossed. So, as you can see, it works in
1:43:14a very similar way to Puby. You review
1:43:16other people's books, you get a score
1:43:18that you can then spend on getting
1:43:19reviews for your books. I'm going to
1:43:20show you a full tutorial in just a sec,
1:43:22but I'm just introducing it to you now.
1:43:23So, it's very, very similar to Puppy,
1:43:25but you're just much more protected. And
1:43:26what I really, really like about Book
1:43:28Bounty is they're really on top of all
1:43:30of these updates that Amazon come out
1:43:32with. Whenever there's been an update in
1:43:33terms Amazon sites in regards to
1:43:35reviews, I, as a user of Book Bounty,
1:43:37have received an email from them to
1:43:39explain exactly what this update is and
1:43:41also how they have adapted their
1:43:42software to make sure they're still
1:43:44following all of these updated
1:43:45guidelines. So, honestly, you're very,
1:43:47very safe with using Book Bounty.
1:43:49Another benefit of using Book Bounty
1:43:50over something like Puby is it's a lot
1:43:52more affordable if you sign up on a
1:43:54monthly subscription using my link down
1:43:56below in the description. It's $25 a
1:43:58month if you sign up on a monthly basis
1:44:00or only $15 per month if you sign up on
1:44:02a yearly basis. So, it's safer than Pub
1:44:05and it's also cheaper than Pubby. So,
1:44:06how Book Bounty works is you essentially
1:44:08have your bounty score up here and you
1:44:10use these points to get reviews on your
1:44:12books. But to get these points in the
1:44:14first place, you need to be reviewing
1:44:15other people's books. And this is how
1:44:17you do it. If you scroll across to
1:44:18bounty library here, you can see all of
1:44:20these different books that you can use
1:44:21and you can read and also review and get
1:44:23book bounty scores for. So, as you can
1:44:25see, the bounty score is here. And you
1:44:27might notice that some books have a
1:44:28higher bounty score than others. That's
1:44:30basically because some books you
1:44:31actually have to repurchase them on
1:44:32Amazon in order to leave your review.
1:44:34So, therefore, you have to pay a little
1:44:35bit of money, but you get more bounties
1:44:37for doing that. So, it's entirely up to
1:44:39you kind of which one you want to go
1:44:40for. You can filter everything here by
1:44:42free promotions, Kinder Unlimited,
1:44:44verified purchases. You can sort by
1:44:46highest bounties. So, The Dogs Guide to
1:44:48Happiness. I get 2,620 bounties for
1:44:51reviewing this book. But just for this
1:44:53example here, let's just go for a free
1:44:55download and choose one of these books
1:44:57here. I'm going to choose this one here,
1:44:58Read Faster, Remember More. If I review
1:45:01this book, I get 1,280
1:45:03bounties. So, going to go ahead and just
1:45:05click into this book and press choose
1:45:07this bounty. When you do that, you will
1:45:08see the reward. you get 1,280 bounty
1:45:11points. It's going to be a standard
1:45:12review. I'll show you exactly what that
1:45:13means in just a second. It shows you the
1:45:15date in which it's due. And it also
1:45:17shows you the word count of the book.
1:45:18So, all you would do is go ahead and
1:45:20press start reading. And as you can see,
1:45:22these bounty points have now been added
1:45:23to my account. And it'll give me
1:45:25basically a calendar of when everything
1:45:26needs to happen. So, then you want to
1:45:28scroll down here to where it says bounty
1:45:30to-dos. And you have to go ahead and do
1:45:31all of these different tasks. So,
1:45:32firstly, you need to go ahead and
1:45:34download the book. Just press this link
1:45:35here. And what that will do is download
1:45:36the book that you want to go ahead and
1:45:38read. and then leave a review for. And I
1:45:40will say here, like any other review
1:45:41site, you need to provide a genuine and
1:45:43honest review. This is not a case of
1:45:45just paying to get five star reviews on
1:45:47your book. That's not how this worked.
1:45:48These are all genuine and honest
1:45:50reviews. So the reviews you're getting
1:45:51on your book. If your book is poor
1:45:53quality and using something like Book
1:45:55Bounty, you're going to get a bad
1:45:56review. It's not a case of just because
1:45:58you're using this, you're always going
1:45:59to get five star reviews. Reviews on
1:46:01here are genuine and legitimate. That's
1:46:03how it stays within Amazon's terms and
1:46:05conditions. So make sure firstly your
1:46:07book is high quality and also when
1:46:08you're reviewing other people's books
1:46:10you give genuine and honest reviews. So
1:46:12here is the book that we're going to be
1:46:13reviewing here. What you would do is
1:46:14take a couple of days go through this
1:46:16entire book and then once you've read
1:46:17this book you would go back into book
1:46:19bounty. You would tick off this as
1:46:20downloaded the book. You would then have
1:46:22read the book and then you want to press
1:46:23this view on Amazon button and what this
1:46:25will do is take you over to the listing
1:46:26and that's where you can go ahead and
1:46:28submit your review on Amazon. By default
1:46:30it will take you to the American store.
1:46:32But if you're someone like myself that
1:46:33lives in the UK, all you need to do is
1:46:35simply go over here and just replace
1:46:36this with.co.uk and then leave the
1:46:39review on this site. Then once you've
1:46:41left your review, you would check this
1:46:42post your review on Amazon button and
1:46:44then copy and paste the review into here
1:46:46and then submit this bounty on Book
1:46:47Bounty. And what Book Bounty will do is
1:46:49they will take the review you've
1:46:50submitted to them and make sure it
1:46:52matches exactly with the review you've
1:46:53left on Amazon. And then everyone is a
1:46:55winner. You've got your bounty and then
1:46:57they've got their review. So now that
1:46:58you've reviewed someone else's book,
1:47:00you've got bounties. It's now time for
1:47:01you to spend those bounties and get
1:47:03reviews on your own book. What you want
1:47:05to do is go over to my book section here
1:47:06and then just press this plus new book
1:47:08button. And then this is how you set up
1:47:10your book to get reviews. So you want to
1:47:12go ahead and put in the title of your
1:47:13book. So for the title, I'm just using
1:47:14an example here. So I've just put in my
1:47:16test book and I've also just put my name
1:47:18as the author, but put the actual title
1:47:20of your Amazon KDP book. Go into your
1:47:21listing, copy and paste it, and put it
1:47:23in here. And then just put your author
1:47:24name in here as well. And then you have
1:47:26the option of the type of bounty
1:47:28contract that you like. Now, this is the
1:47:29bit where it gets a little bit confusing
1:47:30and I want to explain how you can
1:47:32navigate this. So, you have three
1:47:33different types of reviews. You have a
1:47:34standard review, you have a Kinder
1:47:36Unlimited review, and you have a
1:47:38verified purchase review. Now, verified
1:47:40purchase is the strongest kind of review
1:47:41that you can get because it basically
1:47:43means someone's gone in, bought your
1:47:44book, and then left a review. And you'll
1:47:46have a verified purchase review right
1:47:48next to the review on your Amazon
1:47:50listing. So, this is definitely the best
1:47:51one you can get, but it does cost a few
1:47:53more bounties. The next best one is
1:47:56Kindle Unlimited. This is basically when
1:47:57you upload a Kindle version of your
1:47:59book, someone downloads it during a free
1:48:01promotion and you get a review that way.
1:48:03And then the final review you can get is
1:48:05a standard review. It's technically the
1:48:07weakest kind of review you can get, but
1:48:08it's actually really, really good if you
1:48:10have things like coloring books and you
1:48:11have things like activity books that
1:48:13can't be converted into ebooks because
1:48:15both of these two options require your
1:48:17book to be in an ebook format. They're
1:48:20downloading the Kindle version of your
1:48:21book. They're purchasing the ebook
1:48:23version of your book. So, if you have a
1:48:25coloring book or an activity book or any
1:48:27kind of book that can't be an ebook
1:48:29version, it's generally quite difficult
1:48:31to get reviews. And that's why you need
1:48:33to be using the standard option here.
1:48:35Because what they do with the standard
1:48:36option is exactly what I've just shown
1:48:37you in that previous example. You will
1:48:39upload a PDF or an e-ub version of your
1:48:42book onto Book Bounty. Someone will go
1:48:44ahead and review your book. They'll then
1:48:45download it just like we've done, and
1:48:47they'll actually read through the PDF
1:48:48version rather than the actual Amazon
1:48:50version. and they're still able to leave
1:48:52a review because they have read what
1:48:54your book is about. So if it's a
1:48:55coloring book or an activity book,
1:48:56they'll get access to the PDF, they can
1:48:58print those pages off, they can use it,
1:49:00and then they can leave their review. So
1:49:01ideally, if your book can be converted
1:49:03to Kindle, I would always recommend
1:49:05going for the verified purchase.
1:49:07Definitely the strongest kind of review
1:49:08you can get. But if it's like a coloring
1:49:10book or an activity book, like I say,
1:49:12just stick to the standard review. And
1:49:14if you just click this button, this is
1:49:15where you upload the PDF file of your
1:49:17book interior. Now, once you've done
1:49:18that, you then need to upload a file of
1:49:20your front cover. This literally just
1:49:21needs to be a PNG of the front cover of
1:49:24your book. It's not the entire cover
1:49:25itself. It's just the front cover. So,
1:49:27as you can see in this example, this is
1:49:28literally the PNG file they've uploaded.
1:49:30Nothing to do with the back cover.
1:49:31Literally just a screenshot or an image
1:49:33of your front cover. So, just going back
1:49:34to what I was saying a second ago, when
1:49:36you upload this PDF file of your book,
1:49:38the file that I'm talking about here is
1:49:39the one that someone who comes to review
1:49:41your book, they'll press this book here,
1:49:42and it's just this file that you upload
1:49:44here. So, it's basically just the
1:49:45interior of your book for someone to go
1:49:47ahead and read and they can leave a
1:49:48review based off that. So, that's what I
1:49:50mean by uploading your book file here
1:49:52and your front cover is just that PNG
1:49:53image. You then need to upload an Amazon
1:49:55URL or a short example of an Amazon URL.
1:49:58Some people get a little bit confused by
1:50:00this, but I'm going to show you exactly
1:50:01what it means. Say this was an example
1:50:03of your book. If you want to go up to
1:50:04the URL here, as you can see, it's quite
1:50:05a long one. You want to find the bit
1:50:06where it says /ref and then everything
1:50:08after here you just want to go ahead and
1:50:10delete. And this is the URL you want to
1:50:11go ahead and copy into book bounty. Then
1:50:14simply just go ahead and select a genre
1:50:16depending on whatever book you have.
1:50:17Let's just say it's to do with
1:50:18cookbooks, food, and wine. And then just
1:50:19leave a brief description of your book.
1:50:21This doesn't have to be your actual
1:50:22Amazon book description. Just allow
1:50:24someone who's potentially going to read
1:50:25your book to know a little bit more
1:50:26about it before they go ahead and review
1:50:28it. And then just press submit for
1:50:30approval. And then in a couple of days,
1:50:31it will be approved by book bounty. And
1:50:33then you can list it and people can
1:50:34start reviewing it for you. So once your
1:50:36book has been approved by book bounty,
1:50:38just click into the book itself and then
1:50:39just press start a bounty and then you
1:50:41can choose loads of different things.
1:50:43So, the turnaround time, you can choose
1:50:44one day, you can choose 4 days. The
1:50:46quicker it is, the more, you know,
1:50:47bounties that you will spend. As you can
1:50:48see, one day will cost you 1,250.
1:50:514 days will cost you a little bit less,
1:50:52but it obviously takes longer to get
1:50:54that review in. You then choose a
1:50:56certain bounty contract type. So, for
1:50:57the example of this book here, I only
1:50:59selected standard when I actually
1:51:01uploaded my book to Book Bounty. So,
1:51:02this is the only option. So, I would
1:51:04then go ahead and press standard. And
1:51:06then all I would do is just press send
1:51:07bounty. And then my book will appear
1:51:09here just like everybody else's. Someone
1:51:11will come along. and they'll click into
1:51:12my book and then they will leave a
1:51:13review. They get their bounty score and
1:51:15then I get my review. And that's exactly
1:51:17how Book Bounty works. So, that's how
1:51:19you can get legitimate reviews on your
1:51:20Amazon KDP books without the risk of it
1:51:23being terminated. Now, if you do want to
1:51:24check out Book Bounty, I will leave that
1:51:25link down below in the description. And
1:51:27if you have any questions about anything
1:51:28I've covered in here, you want me to
1:51:30clarify anything that you might be a
1:51:31little bit confused about, then please
1:51:32do let me know in the comments section
1:51:34down below. So, up to this point, we've
1:51:36done research to understand what book to
1:51:38make and why we're making it. We've
1:51:39actually gone ahead and made that book.
1:51:40We've uploaded it optimally to Amazon
1:51:43KDP. We've then got our initial reviews
1:51:45in. So, we've got some social proof and
1:51:47some reviews behind our books. So, the
1:51:49final thing you need to do now is start
1:51:50marketing and advertising your book
1:51:52using Amazon ads. Now, Amazon ads can be
1:51:54an extremely complicated thing for some
1:51:56people. Some people take to it very
1:51:58easily. They understand data and all
1:51:59this kind of thing. So, it can be a
1:52:01little bit difficult, but I'm going to
1:52:02cover in as simple terms as possible and
1:52:04explain everything you need to know to
1:52:06start using Amazon ads as a beginner.
1:52:08going through everything you need to
1:52:10know as a beginner to understand and
1:52:12launch your first Amazon ad and start
1:52:14making sales from your KDP books. So,
1:52:16this again is taken from a separate
1:52:18video, but will give you absolutely
1:52:19everything you need to build up the
1:52:21confidence, launch your first auto ad,
1:52:22and like I say, start making sales. In
1:52:24this video, I'm going to teach you
1:52:26absolutely everything you need to know
1:52:27about Amazon KDP ads as a beginner so
1:52:30that ultimately by the end of this
1:52:31video, you can start using ads with
1:52:33confidence and start using them to make
1:52:35you more money on Amazon KDP. So, Amazon
1:52:37KDP ads for beginners. Now, this is
1:52:39going to be a quite a long video, so I'm
1:52:40going to break down exactly what we're
1:52:42going to cover throughout the entirety
1:52:43of it. Firstly, I'll explain why you
1:52:46need to be using Amazon ads. We'll then
1:52:48move on to how Amazon ads actually work,
1:52:50explain things like the bidding system,
1:52:52and just how the whole process comes to
1:52:54life, and then finally, I'll show you
1:52:55how to create and monitor your ads to
1:52:58make them as profitable and make you as
1:52:59much money as possible. Now, of course,
1:53:01there's quite a few layers within each
1:53:02of these, but this is generally the
1:53:04structure that we're going to follow
1:53:05throughout this video. So, let's start
1:53:06with why we want to use Amazon ads in
1:53:08the first place. Now, the reason why you
1:53:10want to use Amazon ads in the first
1:53:11place is that they allow your books to
1:53:13be seen by more customers. The more eyes
1:53:15you get on your books, the more sales
1:53:17that you make. And they also allow you
1:53:18to place your book crucially in front of
1:53:20the right customers because they're
1:53:21going to be showing up against certain
1:53:23search terms and products. Not just more
1:53:25people to see your books, but more of
1:53:26the right people. And they also allow
1:53:28you to crucially increase your organic
1:53:29sales, too, because the more ranking
1:53:31your books get organically, the more
1:53:33sales you make. So as you sell more
1:53:35units through your ads, Amazon will
1:53:36recognize it's a good product and start
1:53:38pushing it more. Ultimately, Amazon just
1:53:40pushes the products that makes them the
1:53:42most money. So if you're using ads on
1:53:44your books and these ads are converting
1:53:46into sales, Amazon think, hey, this
1:53:48book's actually making some money,
1:53:49making us some sales, let's push it
1:53:51higher in the algorithm, and then
1:53:53hopefully even more people will buy it.
1:53:54So Amazon ads are more than just getting
1:53:56sales to ads. They also help you with
1:53:58your organic ranking, too. Now, here's a
1:54:00good visualization of exactly what I
1:54:02mean. Now, don't get too carried away
1:54:03with the time frame and also the
1:54:05specific numbers. Just look at the
1:54:06general trend and the general idea here
1:54:08is when you first launch an Amazon KDP
1:54:10book just because it's just been
1:54:12launched, it's not going to rank very
1:54:13well organically because it's just been
1:54:15out. Amazon don't know whether or not to
1:54:17push it or not. So, the vast majority of
1:54:19your sales when you first launch a book
1:54:21will come from ads. But as you start to
1:54:24continually use ads, Amazon realize,
1:54:26okay, people are buying this book and
1:54:27then they'll start pushing it a little
1:54:29bit more organically and you'll start to
1:54:31make a few more organic sales. Then over
1:54:33time, even if the number of sales you
1:54:34get from your ads stays the same, you'll
1:54:36also be getting significantly more
1:54:38organic sales because Amazon would be
1:54:40pushing your book a lot more. Whereas,
1:54:41if you didn't use Amazon ads when you
1:54:43first launch your book, it's very, very
1:54:45difficult to get this initial traction
1:54:46and to get these initial sales because
1:54:48ultimately no one can see your book in
1:54:50the first place. So that's why Amazon
1:54:51ads are really important, especially
1:54:53when you first launch your book. And
1:54:55ultimately, the more people that sell on
1:54:57Amazon, the harder it is to rank. As
1:54:59Amazon KDP has increased in competition
1:55:01as a business model, there are just more
1:55:03and more people that you're competing
1:55:04against. And that is why Amazon ads are
1:55:07so important because they give you the
1:55:08opportunity to stand out from a lot of
1:55:10this competition. And the two main
1:55:12reasons why they're so important is
1:55:14firstly, the obvious one, they get you
1:55:15more sales, but secondly, they also
1:55:17improve your organic ranking as I showed
1:55:19you in this slide here. here. And
1:55:20ultimately, these two things are a
1:55:22positive feedback loop. The more sales
1:55:24that you get, the more your ranking
1:55:26improves, the more your ranking
1:55:28improves, the more sales you get. So,
1:55:30it's this constant feedback loop that's
1:55:31really, really beneficial once to get
1:55:33your Amazon ads right. So, this is
1:55:35essentially why Amazon ads are so
1:55:37important and why I wanted to make this
1:55:38video to make it as easy to understand
1:55:41so as many of you as possible can start
1:55:42using ads and start making more sales.
1:55:45And it's also just worth mentioning here
1:55:46whenever I'm talking about Amazon ads or
1:55:48Amazon KDP ads, they're both exactly the
1:55:51same thing. Amazon ads is the platform.
1:55:53You're just using Amazon ads for your
1:55:55KDP book. So they are exactly the same
1:55:57things. Sometimes I might call it Amazon
1:55:59ads. Sometimes I might call it Amazon
1:56:00KDP ads. They just mean the same thing.
1:56:02Now there are two main different types
1:56:04of Amazon ads. The first one is a
1:56:06keyword ad. And that basically means
1:56:08anytime someone searches something into
1:56:10Amazon, i.e. put in a keyword like
1:56:12dinosaur coloring book for kids, your
1:56:14product can show up against that certain
1:56:16keyword. So you can basically have your
1:56:18book shown in front of people who type
1:56:20in a certain thing. And as you can see,
1:56:22that's exactly what this book is doing
1:56:23here because it comes up with that
1:56:25sponsored button as you can see. And
1:56:26then the second type of ad you can use
1:56:28is a product ad. So basically what it
1:56:30means is you can advertise your book
1:56:32against other people's books. So if I
1:56:34just click into this book here, as you
1:56:36can see, this is the listing for that
1:56:37book. And underneath here, you can see
1:56:40other books that other people are
1:56:41advertising against. So, this is
1:56:43sometimes good to use against other
1:56:44books that are similar to yours, but you
1:56:46think yours is better. So, basically,
1:56:48someone could land on this page and then
1:56:50they see your book below and think,
1:56:51"Actually, this book looks a lot better.
1:56:53I'll buy this one instead." So, there's
1:56:54two main types of ads, keyword ads and
1:56:57also product ads. Now, whichever one you
1:56:58end up doing is dictated by whether or
1:57:00not you use an auto ad or you use a
1:57:03manual ad. And I'll explain what these
1:57:04two things are now. So auto ads by the
1:57:07name is quite straightforward. They are
1:57:08automatic. These are just ads that you
1:57:10will set up once and Amazon will
1:57:11automatically advertise your book
1:57:13against certain keywords. I put search
1:57:15terms here. Search terms just means the
1:57:17same thing as keywords against search
1:57:19terms or keywords and also products
1:57:21based off your book's metadata. So
1:57:23essentially auto ads mean Amazon do the
1:57:25targeting for you. So auto ads will use
1:57:27your book's metadata to decide where to
1:57:29advertise it. So it will look at the
1:57:30subtitle, the title, the categories you
1:57:33choose, the keyword boxes, the
1:57:34description of your book. It will look
1:57:36at all of these things and try and
1:57:37figure out what your book is and where
1:57:39it can place it. So for this example
1:57:41here, this is a dinosaur character
1:57:43coloring book. Amazon will read this and
1:57:45say, "Okay, this is a dinosaur coloring
1:57:47book. Has bold and easy designs and it's
1:57:49for adults and kids." So it might
1:57:50automatically think, okay, we'll show
1:57:52this book up anytime someone types in
1:57:54anything to do with dinosaur coloring
1:57:56book, whether that's for kids or for
1:57:57adults. It will also look at the
1:57:59description. So T-Rex, Velociraptor,
1:58:01Stegosaurus. So if someone types in
1:58:02T-Rex coloring book, it might also show
1:58:04up then. So basically, this is how
1:58:06Amazon understand where to place your
1:58:08book in an auto ad. And then you also
1:58:10have manual ads. And these are ads where
1:58:12you can choose exactly what search terms
1:58:14or keywords and products you want to
1:58:16have your book shown against and exactly
1:58:17how much you're doing it for. And in
1:58:19this case, you're you doing all the
1:58:21targeting yourself. So the big
1:58:22difference between auto ads and manual
1:58:24ads is you're both doing keyword
1:58:26targeting and product targeting. The
1:58:28difference is with auto ads, Amazon are
1:58:30choosing all of these targets for you.
1:58:32Whereas in manual ads, you actually
1:58:33manually go in and choose specific
1:58:35search terms. So if this was a manual
1:58:37ad, you could tell Amazon, okay, I only
1:58:39want to be shown up anytime someone
1:58:41types in exactly dinosaur coloring book
1:58:43for kids. I don't want to be shown up
1:58:45anytime someone types in dinosaur book
1:58:47for girls or that kind of thing. You can
1:58:49be a lot more manual and a lot more
1:58:50selective, hence the term manual versus
1:58:53automatic. Now, manual ads can go into a
1:58:55significant level of detail. And yes,
1:58:57you can use them as a beginner. But I
1:58:59recommend if you're brand new to Amazon
1:59:00KDP ads, and you just want something
1:59:02that's not going to massively overwhelm
1:59:03you just to focus on auto ads, cuz you
1:59:06can absolutely get incredible results
1:59:08just using these. And if you want to
1:59:10dive deeper into manual ads, you can do
1:59:12that at a later stage. So, in this
1:59:13video, I'm going to be specifically
1:59:15focusing on auto ads just so you don't
1:59:17get super overwhelmed with all of that
1:59:18information. So, that's a quick
1:59:20explanation as to the different types of
1:59:21Amazon ads you can use and why they're
1:59:23so important to use them. We're now
1:59:25going to move on to how Amazon ads
1:59:27actually work. Now, Amazon ads are what
1:59:29we call PPC, which stands for
1:59:30pay-per-click. And this essentially
1:59:32means that you only pay once someone
1:59:34actually clicks into your ad. You're not
1:59:36paying when someone sees your book.
1:59:38You're paying when someone actually
1:59:39clicks into the ad. So, if I go back to
1:59:41this example here, let me find it. Uh,
1:59:43this one here, I'm seeing this ad here.
1:59:46seeing this book, but this person only
1:59:49actually pays once I click into that
1:59:52book and click into their book listing
1:59:54as you can see here. Hence the term pay
1:59:55per click. So don't worry, you're only
1:59:57spending money when someone actually
1:59:59clicks onto your ad, i.e. they have
2:00:01intent to actually buy it. It's not a
2:00:03case of you're paying for them just to
2:00:04see it. But having said that, what
2:00:06decides how much money you actually pay
2:00:08in the first place? Now, there are two
2:00:10variables that dictate how much you pay
2:00:12for your ads to be shown. Number one,
2:00:14something called the default bid. And
2:00:16number two, the bidding strategy. Now,
2:00:18I'm going to work through both of these
2:00:19in more detail individually. Starting
2:00:21with the default bid. Now, the default
2:00:23bid, as you can see here, it will look
2:00:24something like this. When you set up
2:00:26your Amazon KDP ad, your default bid is
2:00:28simply just how much you are prepared
2:00:30for someone to see and ideally hopefully
2:00:32click into your ad. So, in this example
2:00:35here, as you can see, my default bid is
2:00:3720p, which basically means I'm telling
2:00:38Amazon, okay, I'm prepared to pay up to
2:00:4120p for someone to see and click into my
2:00:43ad. But the problem is, of course, there
2:00:45are so many people advertising on Amazon
2:00:47KDP. So, how do Amazon decide that I'm
2:00:49going to get that ad space versus
2:00:51someone else who might have a different
2:00:52default bid? So, essentially how this
2:00:54whole bidding system works is you set a
2:00:56bid, then if that bid is higher than
2:00:58your competitor's bids, then you will
2:01:00win that advertising space. Now, here's
2:01:02an example of exactly what I mean. Let's
2:01:03just pretend that this is our book and
2:01:05we had an auto ad, and our auto ad
2:01:08wanted to place our book against the
2:01:09search term dinosaur coloring book for
2:01:11kids. If you have two different people,
2:01:14I'm person A and somebody else is person
2:01:16B. My default bid is 40p and their
2:01:19default bid is 30p. So generally, who is
2:01:22going to win this advertising space?
2:01:24Well, the person who bidded more. So I'm
2:01:26going to win the advertising space on
2:01:28this certain occasion. So the higher
2:01:30that you bid, the more times that your
2:01:32ad will be shown and hopefully the more
2:01:33clicks that you'll get. But what it will
2:01:35mean is that you will pay more per
2:01:36click. So in this example here, person A
2:01:39is probably going to get more clicks on
2:01:40the ad, but person B is going to spend
2:01:42less per click. Now you might be
2:01:44thinking, okay, if person A has a higher
2:01:46bid than person B, then how is person B
2:01:49ever going to win the auction because
2:01:50their bid is just lower than person A.
2:01:52But you also have to remember how many
2:01:54searches get put into Amazon every
2:01:55single day. There are literally millions
2:01:57of searches every single day. So all of
2:01:59these mini auctions are constantly
2:02:01taking place. Person A might have a
2:02:03budget that they've used up for the day,
2:02:04which basically means then person B can
2:02:06then get the next advertising space. So,
2:02:08don't worry. It's not all about whoever
2:02:09has the highest bid is going to dominate
2:02:11and take everyone's auctions. If you
2:02:13have a lower bid, you can still win
2:02:15auctions because there's just so many
2:02:16different variables at play. But you
2:02:18have to remember the lower your bid is,
2:02:20yes, the less you'll pay per click, but
2:02:22you're probably going to get a lot less
2:02:23clicks. All about finding this balance.
2:02:26So, with all this in mind, you're
2:02:27probably thinking, "Okay, Sam, well, how
2:02:28much should I actually bid on my ads?"
2:02:30And now as a beginner, I suggest
2:02:32choosing your bid based on your break
2:02:34even point. You have to firstly figure
2:02:35out how many royalties you get from each
2:02:37book and then set your bid accordingly.
2:02:40So let's just say for example you make
2:02:42£2 per sale. This is not your book being
2:02:44sold for £2. So let's say your book was
2:02:46sold for £7 or whatever, but the royalty
2:02:49you made per book sale was £2. So
2:02:51therefore, every single sale you make,
2:02:53you personally get two back. If this is
2:02:56the case, then you only have 10 clicks
2:02:58on a 20p bid until it becomes quote
2:03:00unquote unprofitable. So in this example
2:03:03here, if you got two pounds per book
2:03:05sale and you put your default bid as
2:03:0720p, as long as you make one sale in
2:03:09every 10 clicks, you will be making
2:03:11money on that ad because 10 clicks times
2:03:14by 20p is two pound. So, it's all about
2:03:16finding this balance between, you know,
2:03:18having a high enough bid that you're
2:03:19actually going to get seen and you're
2:03:20going to get clicks, but also not having
2:03:22too high a bid that you're just going to
2:03:24spend loads and loads of money. So,
2:03:25you're probably watching this and
2:03:26thinking, okay, well, the cheaper the
2:03:28bid I have, the better I'm going to be
2:03:29because ultimately, if I'm paying less
2:03:31per click, I can get so many more clicks
2:03:33and then hopefully more of those people
2:03:35will actually buy my product. But you
2:03:37have to understand, as I kind of
2:03:38mentioned a second ago, bidding less
2:03:40means that you will win a lot less
2:03:41auctions and therefore your ad won't be
2:03:44seen many times, if at all. If you have
2:03:46a default bid of something like 5 p,
2:03:48yes, your cost per click is going to be
2:03:50extremely low. You're going to get so
2:03:51many more chances before your ad becomes
2:03:53unprofitable, but let's be honest, the
2:03:55chances are you're literally never going
2:03:57to win a single auction because there
2:03:59are so many other people who are bidding
2:04:00more than you because that is just such
2:04:02a low bid having a low bid of something
2:04:04like 5p. And this is why it is so
2:04:06important to understand the metrics in
2:04:08the advertising console. You've probably
2:04:10seen these advertising console
2:04:11screenshots or you know you've been in
2:04:13your own advertising console itself.
2:04:14There's so much data in there. It's
2:04:16extremely confusing. It's extremely
2:04:17overwhelming. But if you know how to
2:04:19analyze that data, you can see exactly
2:04:22if your bid is cheap enough, if it's too
2:04:24expensive, if it's too cheap, and find
2:04:26the optimum bid for you based on all of
2:04:28these metrics and all of this data. And
2:04:30later on this video, I'm going to show
2:04:32you exactly how to do that. But before
2:04:34we do that, I'm going to take you back
2:04:35to this slide where I said there are two
2:04:36variables that dictate how much you pay
2:04:38for your ads to be shown. The default
2:04:40bid, which I've just covered, and also
2:04:42the bidding strategy, which we'll move
2:04:43on to now. So, the bidding strategy. The
2:04:46bidding strategy simply explains how
2:04:48your default bid behaves. Now, if you're
2:04:50a beginner, I recommend sticking to the
2:04:52down only bidding option as this
2:04:53basically means you'll never pay more
2:04:55than your default bid. So, if you go
2:04:57actually set up an Amazon KDP ad, you'll
2:04:59select your default bid and then you'll
2:05:01have this screen here. I'm going to show
2:05:02you exactly how this works and walk you
2:05:04through setting up an ad campaign in
2:05:06just a second, but this is basically how
2:05:08it will look. You can choose either
2:05:09dynamic bids down only, which basically
2:05:11means it will take your default bid and
2:05:14only bid that amount or less. You can
2:05:16have dynamic bids up and down, which
2:05:18basically means it will increase your
2:05:20default bid by a maximum of 100% in real
2:05:22time when your ad is more likely to
2:05:24convert into a sale. So, it just gives
2:05:25it a little bit more flexibility. Or you
2:05:27can choose fixed bids where you set a
2:05:29default bid of 20p and you bid that
2:05:31every single time. No less and no more.
2:05:34Now the two most common bidding
2:05:35strategies you will see are dynamic bids
2:05:37down only and dynamic bids up and down.
2:05:39So I'm going to give you a bit more of a
2:05:41visual representation of exactly what
2:05:42this means. Now these slides were
2:05:44actually taken from my KDP ads mastery
2:05:46course for all of those people who
2:05:47really want to take their ads to the
2:05:49next level. So, if you want to check
2:05:50that out, I will leave that course
2:05:51linked down below in the description.
2:05:52And it will essentially teach you
2:05:54everything you need to know about
2:05:55advertising your KDP books on Amazon and
2:05:57crucially prevent you from wasting loads
2:05:59of money on ads without knowing what
2:06:00you're doing and hopefully make you a
2:06:02lot more sales, too. But in this slide,
2:06:04I essentially compare the difference
2:06:05between a downon bid and an up and down
2:06:07bid. So, let's just say you had a
2:06:09default bid on your ad of 50p. If you
2:06:12chose the dynamic bids down only
2:06:14strategy, this basically means that your
2:06:16default bid is 50p. your ad is only
2:06:19going to spend 50p or less. So anywhere
2:06:22between zero and 50p is how much you're
2:06:24going to pay for your ad. So sometimes
2:06:25it might be cheaper. There might be less
2:06:27competition for your certain book or the
2:06:29certain target in which case Amazon will
2:06:30be like, "Okay, we can win this for less
2:06:32than 50p. It might be something like
2:06:3425p." So your bid is always going to be
2:06:36somewhere between 0 and 50p because it
2:06:39basically says, "Here's your default
2:06:41bid. Only bid that or lower." On the
2:06:43flip side, you then have dynamic bids up
2:06:45and down, which basically means here's
2:06:47your default bid of 50p. If we think
2:06:50it's more likely to convert into a sale,
2:06:52then we are prepared to spend at least
2:06:54up to 100% above your default bid. So,
2:06:57if your default bid is 50p, we're
2:06:58basically saying we are okay to bid up
2:07:01to £1 if Amazon thinks it's more likely
2:07:04to convert into a sale. But equally, if
2:07:06it's less likely to convert into a sale
2:07:07or there's less competition, it could go
2:07:10even lower than 50p. So your range
2:07:12becomes 0 to1. So that's basically how
2:07:15these two different bidding strategies
2:07:16kind of interact with each other. So
2:07:18that's everything you need to know about
2:07:19the bidding strategy and how Amazon ads
2:07:21actually work and where you're actually
2:07:22spending your money. I'm now going to
2:07:24show you exactly how you can create your
2:07:26first ad and start advertising your book
2:07:28on KDP. So what you want to do is head
2:07:30over to advertising.amazon.com
2:07:32and you have to create an Amazon ads
2:07:33account. Very, very straightforward to
2:07:35do. And then you have to select the
2:07:36country that you're advertising in. So
2:07:38I'm personally from the UK. So, it will
2:07:40by default select United Kingdom, but
2:07:42even if you're living in the UK, you can
2:07:44advertise in every single one of these
2:07:46territories. So, I might create some ads
2:07:48in the UK, I might create some ads in
2:07:50the US, might create some ads in
2:07:51Australia. And I'll leave a link on
2:07:52screen now to a video where I show
2:07:54exactly how to do that in more detail.
2:07:55So, once you finish watching this, you
2:07:57can go ahead and watch that video and
2:07:58see exactly what I mean. But for this
2:08:00example, we're just going to go ahead
2:08:01and stick to United Kingdom. So, I'm
2:08:03just going to go ahead and press sign
2:08:04in. And then it will take you to
2:08:05advertising console where you can see
2:08:06all of your campaigns. This is currently
2:08:08set to a random day in April, but you
2:08:10can change this to loads of different
2:08:11date periods. And you'll see a big graph
2:08:13showing you exactly how all of your ads
2:08:14are performing over time. As you can
2:08:16see, for this specific day, I spent £14
2:08:18on these ads with just under 90 worth of
2:08:21sales. So, really, really profitable day
2:08:22in terms of ads. And then also, you can
2:08:24go up here and select the different
2:08:26countries that you want to advertise in.
2:08:27So, if I wanted to look at my campaigns
2:08:29that specifically for the US market,
2:08:31you'd go up and click click United
2:08:32States here. And the same for all of
2:08:34these different territories. that to go
2:08:35in and actually start creating your
2:08:37first campaign. Just go over to this
2:08:38create a campaign button. And then you
2:08:40have the options of sponsored products
2:08:41or sponsored brands. This might look a
2:08:43little bit different depending on your
2:08:44location and also where you're
2:08:46advertising in. The one we want for this
2:08:48example is sponsored products. So go
2:08:49ahead and just click into that. And then
2:08:51you have a couple of things that you
2:08:52need to do. Now the first thing is your
2:08:54ad group name. I always just leave this
2:08:56exactly as it is. And then you want to
2:08:57go ahead and choose the product you
2:08:59specifically want to advertise. Now, I
2:09:01have blurred these out because I don't
2:09:02want to give away, you know, the books
2:09:03that I'm selling cuz people
2:09:04unfortunately will just go ahead and
2:09:06copy them, which is a bit of a shame.
2:09:07But then once you've selected what book
2:09:09you want to advertise, it will say one
2:09:10product here and show you the book that
2:09:12you're advertising against. And then
2:09:13simply scroll down and this is where you
2:09:15choose the different targeting that you
2:09:16want to do. So again, like I said at the
2:09:18start of this video, automatic targeting
2:09:20or manual targeting. These things below
2:09:22will change based on, you know, the the
2:09:24type of targeting you want. As I showed
2:09:26you in this video, I'm only going to
2:09:27focus specifically on automatic
2:09:29targeting because this is the simplest
2:09:31and the easiest thing to understand. So,
2:09:32we're going to start with automatic
2:09:33targeting. Then, it comes to setting
2:09:35your default bid as I showed you earlier
2:09:37on in the slides. So, Amazon will
2:09:39recommend you a default bid range in
2:09:41which to go into. It's saying here based
2:09:42on my book, it should I should have a
2:09:44default bid of between 25 and 41 with a
2:09:48recommended bid of 33. Now again, I
2:09:51would generally take this suggested bid
2:09:52with a little bit of a pinch of salt and
2:09:54you can just try and test out the
2:09:55different bids for yourself. So let's
2:09:57just say for the example of this book, I
2:09:59made two pound royalty per sale. So if I
2:10:01wanted 10 clicks before my ad becomes
2:10:03unprofitable, I'm going to put my
2:10:05default bid as 0.2 or 20p and that's
2:10:08what my default bid is going to be. Then
2:10:11have the options for negative keyword
2:10:13targeting and negative product
2:10:14targeting. This basically means you can
2:10:16put in any kind of keyword that you
2:10:18don't want your book to show up against.
2:10:19So, let's just say for the example of
2:10:21this uh ad here, if I had a dinosaur
2:10:24coloring book for kids, specifically for
2:10:26the kids market, I do not want my ad to
2:10:29be showing up anytime someone types in
2:10:31dinosaur coloring book for adults. And
2:10:35not sure how many people would be
2:10:36searching this in, but every time
2:10:38someone searched this in, we do not want
2:10:39our ad to be shown against that because
2:10:41our book is for kids. anyone who sees
2:10:43our ad, clicks into it, and they're
2:10:45looking to buy it for themselves or for
2:10:46an adult, they're not going to buy ours,
2:10:48and we're just wasting loads of money.
2:10:50So, this is where you can put in kind of
2:10:51keywords or products that you don't want
2:10:53to be targeting against. So, your
2:10:54keywords go in there, and then your
2:10:56products go in here. Go ahead and put in
2:10:58the asins of the products that you don't
2:11:00want to, you know, advertise against.
2:11:02And then you have your campaign bidding
2:11:03strategy. So, exactly how this default
2:11:06bid behaves. Now, depending on which of
2:11:08these bidding strategies that you
2:11:09choose, it will change the recommended
2:11:11bid. So, if I go for dynamic bids up and
2:11:13down, it will suggest that my default
2:11:14bid is 33p. But if I change this to
2:11:17dynamic bids down only, it would change
2:11:19this to 48p because basically we're
2:11:21saying 48p or below for down only.
2:11:24Whereas, if it's dynamic bids, we're
2:11:25giving that freedom to potentially bid
2:11:27more and therefore Amazon recommend a
2:11:29lower default bid. But again, it's
2:11:31entirely up to you. If you're a beginner
2:11:32and you don't want to spend too much
2:11:33money, that's why I recommend going for
2:11:35dynamic bids down only starting with a
2:11:37relatively low bid. And then if you're
2:11:39not getting any action, any impressions,
2:11:40any clicks on your ads, then you can
2:11:42slowly increase that bid over time. But
2:11:44don't worry about that now. I'll show
2:11:46you later on this video exactly how to
2:11:47do that. So for this example, we're
2:11:49going to go for a 20p default bid,
2:11:51dynamic bids down only, which basically
2:11:53means we will never spend more than 20p
2:11:55per click. Anything that's 20p or below,
2:11:58we can compete for. And then you have
2:12:00the option for bid adjustments. Now,
2:12:02this is a little bit more advanced, so
2:12:03as a beginner, honestly, I wouldn't
2:12:04worry about these uh too much. And then
2:12:06you need to go ahead and name your
2:12:08campaign. So it's really really
2:12:09important you're as organized as
2:12:11possible. Trust me, when you have 100
2:12:13plus campaigns, if you're not organized
2:12:15with your naming structure, it can
2:12:16become an absolute nightmare. So I
2:12:18recommend going with the type of ad. So
2:12:20I've gone for auto. I've gone for down
2:12:22only as the bidding strategy. And I've
2:12:25gone for 0.2 as the bid. And then you
2:12:28can just put the name of the book. So
2:12:30let's go for dinosaur coloring.
2:12:33And that's basically how I name this. So
2:12:34whenever I look into my ads console, I
2:12:36know, okay, this is an auto ad with a
2:12:3820p down only bid for my dinosaur
2:12:40coloring book rather than just having
2:12:42random kind of words and and names. That
2:12:45just gets confusing. Please be
2:12:46organized. Then you can choose exactly
2:12:48what portfolio you want your book to go
2:12:50into. Again, wouldn't worry about this
2:12:51too much as a beginner, but it basically
2:12:53just means you can organize all of your
2:12:55book and your advertising into
2:12:57portfolios. Leave the start and end
2:12:59dates exactly as you were unless you
2:13:00want to have an end date to your
2:13:01advertising campaign. Literally, every
2:13:03single one of my ads don't have an end
2:13:05date. They just kind of run as long as I
2:13:06want them to. And then you can just turn
2:13:08them off manually whenever you want. And
2:13:10then you set a daily budget. Now, this
2:13:11is one thing where a lot of people have
2:13:13a lot of questions in terms of their
2:13:14daily budgets. This is basically the
2:13:17maximum you are prepared to spend on
2:13:18your advertising campaign every single
2:13:20day. So, I just go for £12 here. That's
2:13:23what it's suggesting. Again, this does
2:13:24by no means mean you will spend £12 on
2:13:28your ad campaign. How much you spend is
2:13:30completely dictated by your default bid.
2:13:32If this bid was something like two
2:13:34pound, I'm going to win a lot of
2:13:35auctions and I'm going to get a lot of
2:13:37clicks, but I'm going to go to my budget
2:13:39quite quickly. So, as you can see, once
2:13:41I increase my bid to two pound,
2:13:43therefore suggest a higher daily budget.
2:13:45So, your daily budget is literally only
2:13:47there as a safety net. If you're being
2:13:49quite cautious with your default bid,
2:13:51you probably won't actually reach your
2:13:52daily budget. So, if I have a default
2:13:54bid of 20p, it's very unlikely I'll get
2:13:56anywhere near this budget because 20p
2:13:58just isn't a very high bid. So, it's
2:14:00entirely up to you how much daily budget
2:14:02you want to use. But just cuz you put
2:14:04£12 here does not mean that every single
2:14:06day you will spend £12. Then once you're
2:14:09happy with that, all you want to do is
2:14:10go ahead and press launch campaign. And
2:14:11within 24 to 48 hours, your ad will be
2:14:14live on Amazon. And then you can start
2:14:15seeing all the data and how the ad is
2:14:17performing. And I'm going to show you
2:14:19exactly how to do all of that now. So,
2:14:21up to this point, we have learned
2:14:22exactly what Amazon KDP ads are, how
2:14:24they work, why you need to use them, and
2:14:26we've actually created our first ad. Our
2:14:28ad is now live. We now need to
2:14:30understand exactly how our ad is
2:14:31performing and how we can monitor it. So
2:14:33within your Amazon ads console, you'll
2:14:35have the name of the campaign. So the
2:14:37example here would have been auto down
2:14:39only 0.2 and dinosaur. So this is the
2:14:41specific campaign all of these metrics
2:14:43are referring to. You can see exactly
2:14:45how many impressions it got, how many
2:14:46clicks it got, the spend, the cost per
2:14:49click, the orders, the sales, the a
2:14:50cost. Now these are generally the
2:14:52columns that I recommend that you
2:14:53select. In order to select these, all
2:14:55you want to do is go ahead and press
2:14:56this columns button, and it will
2:14:57basically give you a drop down of all of
2:14:59the different metrics that you can use.
2:15:00I recommend you always have these ones
2:15:03selected. And what I mean by this, you
2:15:04just go into this columns button here,
2:15:05and then go to customize columns. You
2:15:07can just select all the ones that you
2:15:09want to select. So, you want to pause
2:15:10the video and just have the same ones
2:15:12that I've got selected here, then of
2:15:13course you can do that. These are the
2:15:15ones I recommend you have selected. And
2:15:17the reasons I recommend you select these
2:15:18is because they tell you so much about
2:15:20what's actually going on with your ads.
2:15:21So I'm going to go through each of these
2:15:22ones individually and explain exactly
2:15:24what they mean and how you can monitor
2:15:26them. So I'm going to walk through each
2:15:27of these individual metrics through one
2:15:29by one. Now the reason why this is
2:15:31blurred out again is because it's the
2:15:32name of the campaign. It will actually
2:15:33give away uh the name of one of my books
2:15:35and again unfortunately people just go
2:15:37ahead and copy my books which I don't
2:15:39want. So that's why this is blurred out.
2:15:41But I'm going to be focusing
2:15:42specifically on each of these individual
2:15:43metrics. So let's start with
2:15:45impressions. So impressions are
2:15:46basically how many times your ad has
2:15:49been seen. So for this example here,
2:15:51this ad was seen 25,846
2:15:55times. So I essentially won 25,846
2:15:58auctions in which my ad was then
2:16:00actually seen. Now a big problem that a
2:16:02lot of people have when it comes to
2:16:04advertising on Amazon KDP is they'll
2:16:05say, "Okay, well I've got my campaign
2:16:07set up, but why is my ad not spending
2:16:09any money?" And you can use your
2:16:10impressions to understand exactly what's
2:16:12going on here. Because if your
2:16:14impressions are really low, it basically
2:16:15means people aren't seeing your ad. And
2:16:18the reason that you're not seeing your
2:16:19ad is because you're not winning enough
2:16:21auctions and you're not winning enough
2:16:23auctions because your bids aren't high
2:16:25enough. So therefore, if your ad isn't
2:16:27spending and your impressions are super
2:16:29low, just go ahead and increase your
2:16:31default bid and you should start to see
2:16:33your impressions slowly increase. Now,
2:16:34now you're probably watching this
2:16:35thinking, Sam, what's a good number of
2:16:37impressions every single day.
2:16:38Unfortunately, there is no set answer.
2:16:40It depends on way too many variables.
2:16:42what your default bid is, how popular
2:16:44the niches that you're searching in
2:16:45because really popular niches are
2:16:47naturally going to get a lot more
2:16:48searches per day. So, there's no kind of
2:16:50set rule of what's a good number of
2:16:52impressions. You will generally over
2:16:54time get a feel for yourself and your
2:16:55books, just what a good number of
2:16:57impressions is. If you increase your
2:16:59default bid, your impressions will
2:17:00increase. So, just do that until you're
2:17:02happy with the number of impressions
2:17:03that you're getting. Now, that's the
2:17:04first reason why your ad might not be
2:17:06spending is just because your default
2:17:08bid is not high enough. But there is a
2:17:09possible situation where your bid is
2:17:11high enough, you're getting a lot of
2:17:12impressions, but it's still not spending
2:17:14any money. And if this is the case, this
2:17:16is because you're winning bids, your
2:17:18book is being shown to people, but
2:17:20people just aren't interested. So, this
2:17:21is definitely more of a common cause
2:17:23with manual ads. Maybe you're targeting
2:17:25a keyword that actually isn't that
2:17:26related to your book, and therefore,
2:17:28people are seeing it, but because it's
2:17:29not related to what they're actually
2:17:31searching in, they're not going to click
2:17:32it. So, with Amazon auto ads, you're
2:17:34very unlikely to have this situation.
2:17:36It's mainly going to be this one, but I
2:17:37just wanted to include this in case any
2:17:39of you are using manual ads and you're
2:17:41coming across this issue, too. So,
2:17:42that's impressions. Now, let's move on
2:17:44to clicks. Very straightforward. How
2:17:46many times your ad has been clicked. So,
2:17:48in this example here, it was seen 25,846
2:17:52times and it was clicked 375 times. And
2:17:56this will allow you to understand if
2:17:58people actually want to buy your book.
2:17:59If I just go back to this example here,
2:18:01if your impressions are really high, but
2:18:03you're not spending any money, it means
2:18:04you're not spending any money because
2:18:06people aren't clicking into your ad. So,
2:18:08this example here, if I had 25,846
2:18:11impressions, but zero clicks, no one out
2:18:14of 25,000 people have clicked into my
2:18:16ad. So, there's definitely something
2:18:18wrong um with my book and where it's
2:18:20being placed because people just aren't
2:18:21interested. So, this is what I mean by
2:18:23if your clicks are really low, then you
2:18:24need to look at your impressions to
2:18:25understand what's going on. So, by this
2:18:27I mean if your impressions are high and
2:18:29your clicks are low, it basically means
2:18:31people aren't interested in your book.
2:18:32But if your clicks are really low and
2:18:34your impressions are also really low,
2:18:36the reason why your clicks are low is
2:18:37because people just simply aren't seeing
2:18:39it, i.e. don't have an impression and
2:18:41therefore again you need to increase
2:18:42your default bit. Now, I appreciate for
2:18:44a beginner some of this stuff might be a
2:18:46little bit complicated at first, but
2:18:48trust me, it's actually quite
2:18:49straightforward, which is why I
2:18:50recommend watching this section
2:18:52specifically through a couple of times,
2:18:54and just get really familiar with
2:18:55exactly the things that I'm talking
2:18:57about. And on the flip side of this
2:18:58example here, if your clicks are really
2:19:00high, but there are no sales, then it
2:19:02means people are seeing your ad, they're
2:19:04clicking into it, but they're therefore
2:19:06not buying it. And this is a problem
2:19:08with your book itself because people,
2:19:10you know, your book is probably the
2:19:11right match for a certain person.
2:19:13They've clicked into it, but for
2:19:14whatever reason, they've decided not to
2:19:16buy it. Now, and if this is quite a
2:19:18common occurrence, there's definitely an
2:19:19issue with your book. So, I'd go into
2:19:21your book listing, improve its cover,
2:19:23improve improve just the overall listing
2:19:24altogether, and make it a much more
2:19:26appealing proposition to stop people
2:19:28going into your book and then clicking
2:19:30off into somebody else's. Now, again, as
2:19:32a beginner, don't worry too much about
2:19:33this kind of level of depth initially.
2:19:36This will kind of come naturally over
2:19:37time as you expose yourself to Amazon
2:19:39ads a bit more, but I just want to
2:19:40include it in here because it is really
2:19:42important. Now, the next metric to cover
2:19:44is spend, but it's actually a very, very
2:19:46straightforward one, so I'm not going to
2:19:47spend a huge amount of time on this.
2:19:49This basically means how much you have
2:19:50spent in your ad. So, for this example,
2:19:52we had 25,846
2:19:54people see it. 375 people clicked it,
2:19:57and it means we spent £1405.
2:20:00So, I'm not going to go into a huge
2:20:02amount of depth on spend because it's
2:20:03quite straightforward. But what is
2:20:04important here too is cost per click.
2:20:06And this helps you understand that spend
2:20:09number a bit better because cost per
2:20:11click essentially helps you understand
2:20:12the average spend per click. So, if I
2:20:15look at this number here, I had 25,846
2:20:18impressions. 375 people of this number
2:20:22clicked and I spent £1405,
2:20:26which means on average I paid 37 per
2:20:29click. 37 P* 375 is 140.05. So spend is
2:20:36quite an obvious and quite an easy
2:20:37metric to understand. Cost per click is
2:20:39a really interesting one because it
2:20:41allows you to see exactly how much
2:20:42you're spending for someone to click
2:20:44into your ad. And in this example, my
2:20:46cost per click was 37. And it will also
2:20:49show you how your default bid is
2:20:51behaving. So for this example here, just
2:20:53please ignore these numbers at the top
2:20:54and just look at the numbers that I'm
2:20:55talking about down here. Let's just say
2:20:57you set up an ad campaign with a default
2:20:59bid of 20p with the down only bidding
2:21:02strategy. Let's just say over time your
2:21:04cost per click came back at 19 p. So
2:21:06it's really pushing the upper bounds of
2:21:08that default bid. This basically would
2:21:10tell me that you're winning a lot of
2:21:12bids, but you're winning a lot of bids
2:21:13right at the top. So you could actually
2:21:15probably get away with bidding a little
2:21:17bit more money. maybe increasing this to
2:21:1925p and your cost per click will
2:21:21probably increase because you're now
2:21:22telling your ad, okay, I'm happy to
2:21:24spend a little bit more money per click,
2:21:26but you should hopefully start getting a
2:21:28lot more clicks and therefore a lot more
2:21:30sales. So, it's really important to look
2:21:31at your cost per click because it will
2:21:32basically show you if you need to
2:21:34increase your default bid a lot. If this
2:21:36cost per click with a default bid of 20p
2:21:38was something like 5 p or 10 p, this
2:21:40basically tells you that you're winning
2:21:41so many bids for way less than your
2:21:43default bid and therefore you don't need
2:21:45to increase it. The next two metrics are
2:21:47pretty straightforward. Orders and also
2:21:49sales. So orders basically of these 375
2:21:52people who clicked, how many orders did
2:21:54you get? And of all these 114 orders,
2:21:57what was your total sales number? Now
2:21:58the sales number is a sales number, not
2:22:02a royalties number. So I didn't make
2:22:04£81783.
2:22:06That's the sale price of my book. So
2:22:08let's just say my book was £6.99. This
2:22:11sales number would basically be £6.99
2:22:13times by the number of orders. I can't
2:22:15exactly remember in this example how
2:22:17much it cost, but this is a sales
2:22:19number. Just because you spent £140
2:22:21doesn't mean you personally have got
2:22:23£817 because remember, you take a
2:22:26royalty cut of your sale price. Now,
2:22:28you're probably thinking, how on earth
2:22:29do I calculate exactly how much I've
2:22:31taken back or if my ad is even
2:22:32profitable if it's not going to show me
2:22:34the royalty amount? And that is where
2:22:36this A cost comes in. So, AOS stands for
2:22:39advertising cost of sale. And it's
2:22:41calculated by taking the spend of your
2:22:42ad, so 140.05 05 and dividing it by the
2:22:46sales number, tsing by 100. And it
2:22:48basically just means of this £817 worth
2:22:51of sales, what percentage of this amount
2:22:54did we spend on the ads? So, for
2:22:56example, here, if we got £817 worth of
2:22:59sales and we spent £140, £140 is 17.12%
2:23:05of this £817 sales number. Now, don't
2:23:08get too bogged down into the specifics
2:23:09of exactly how this is calculated.
2:23:11Basically, what you want to just use
2:23:12this a cost number is it's the easiest
2:23:15way to establish the profitability of
2:23:17your book. So, it basically means that
2:23:19rather than going in and manually having
2:23:20to do all the maths and remembering what
2:23:22royalty you got per book and then tsing
2:23:24that by the number of orders and that's
2:23:26how much money you've actually made, a
2:23:27cost allows you to understand this
2:23:29literally in a couple of seconds just by
2:23:31looking at this number. So, the first
2:23:33thing you want to do to actually
2:23:34understand your a cost is to calculate
2:23:35your break even a cost. So basically the
2:23:38number that this a cost shows where
2:23:39you're actually breaking even. And the
2:23:41best way to do this is to take your book
2:23:42royalty and divide it by your book sale
2:23:45price. So let's just say I listed a book
2:23:46for £6.99 on Amazon and every single
2:23:49time that book sold, I made £249 back in
2:23:53royalties. I would take that book
2:23:54royalty of £249, divide that by my book
2:23:58sale price of £6.99, giving me a break
2:24:01even a cost of 35.6%.
2:24:04Now, I'm sure there's a lot of people
2:24:05watching this now scratching their
2:24:06heads, being really confused at the
2:24:08maths. Again, this looks a lot more
2:24:10complicated than it is. You just need to
2:24:12look and do the math. Book royalty
2:24:14divided by sale price. This is your
2:24:16break even a cost. And then if your a
2:24:18cost in any of your ad campaigns is
2:24:20below this number, then you are
2:24:22profitable. So, in this example here, my
2:24:24a cost is 17.12%.
2:24:27So, it's a really low a cost, which
2:24:28means it's a very profitable ad
2:24:30campaign. So I can look at this straight
2:24:32away and because I know my break even a
2:24:34cost is 35.6%.
2:24:36As long as this number is below 35.6%
2:24:40this ad is profitable. If this a cost
2:24:42was putting through at something like
2:24:4350% I would know okay because that's
2:24:45higher than my break even a cost I am
2:24:47losing more money than this ad is
2:24:49actually gaining me. So that's how you
2:24:50calculate break even a cost. Again these
2:24:53kind of metrics can be a little bit
2:24:55confusing especially if you're a
2:24:57beginner. So, I recommend going through
2:24:58and watching this specific section a
2:25:00couple of times until you're fully aware
2:25:02of exactly what is going on, but I
2:25:04promise you it's a lot more
2:25:05straightforward to understand than it
2:25:07might seem at first glance. And this is
2:25:09also taken from that KDP ads mastery
2:25:11course that I mentioned a second ago.
2:25:13Feel free to screenshot, save this if
2:25:14you want to. And this basically gives
2:25:16you a little bit more information about
2:25:17all these different ad metrics and how
2:25:19they interact. Now, don't again get too
2:25:21overwhelmed by all of this, especially
2:25:23if you're a beginner. But if you do want
2:25:24to know, I'll just walk you through this
2:25:25very quickly, but essentially it shows
2:25:27how all of these different metrics
2:25:28interact. Now, I've touched on a couple
2:25:30of them here. So, impressions, how many
2:25:32times your ad was seen. Clicks, how many
2:25:34times of those a,000 people here clicked
2:25:36into your ad. So, if you had 20 clicks
2:25:38from a,000 impressions, that will give
2:25:40you what's known as a click-through rate
2:25:41of 2%. Which basically means of these
2:25:441,000 people, 2% of people actually
2:25:46clicked because 20 is 2% of a,000. If
2:25:50you then had 20 clicks and you spent
2:25:52£15, that's where your cost per click
2:25:54that I mentioned earlier is calculated
2:25:56from. So if you had 20 clicks and your
2:25:58spend was £15, you would have a cost per
2:26:01click of 75p because 75p * 20 is £15.
2:26:06And then finally, you have the a cost.
2:26:07So if I spent £15 and I got £100 worth
2:26:10of sales, this would give me an a cost
2:26:12of 15% because 15 is obviously 15% of
2:26:17100. So that's exactly how these metrics
2:26:18work. Now again, this might be quite a
2:26:20lot of information to take in as a
2:26:21beginner, but I did want to include it
2:26:23because it is really important to
2:26:24ultimately eventually get to the point
2:26:26where you do understand these metrics. I
2:26:28could keep everything extremely top
2:26:29level and extremely simple, but those
2:26:31aren't the things that are actually
2:26:32really going to make the difference with
2:26:34your ads. This is the kind of stuff
2:26:36that's really going to make a
2:26:37difference. So, that is everything you
2:26:38need to know to really start seeing some
2:26:40progress and some success with your
2:26:41Amazon KDP ads, especially if you're a
2:26:43beginner. So, there you go. There is a
2:26:45complete step-by-step guide to how to
2:26:47start and launch an Amazon KDP business
2:26:49in 2026 and beyond, and crucially, how
2:26:51to make your first $1,000
2:26:53self-publishing on Amazon KDP. Now, I'm
2:26:55just going to go very quickly back to
2:26:57the start of this video where I showed
2:26:58you this winning KDP system. And this is
2:27:00the exact system that we have walked
2:27:02through in this video, and I'm just
2:27:04going to recap it again just so you know
2:27:06exactly why you're doing the things
2:27:07you're doing. So, step one, the first
2:27:08thing we covered is niche research. This
2:27:10is essentially researching on Amazon and
2:27:12using tools to identify where the
2:27:14opportunities are. Remember searching
2:27:16for what customers are actually
2:27:18searching for. Is there enough demand
2:27:19for that? If there is, then have a look
2:27:21to see if these books are selling. And
2:27:23then finally, try and find your own
2:27:25unique way into these kind of busy
2:27:27niches where you have your own route and
2:27:29much less competition and you can also
2:27:31justify a slightly higher price with a
2:27:33higher quality book. That's what niche
2:27:35research is all about. We then moved on
2:27:36to step two, which is actually creating
2:27:38the book. And we used a tool called KD
2:27:40to create coloring books extremely
2:27:42easily and crucially extremely
2:27:44affordably. Loads of people who are
2:27:45beginners to Amazon KDP are going to be
2:27:47creating things like line journals and
2:27:49notebooks. And you're not going to be
2:27:50competing against any of these people
2:27:52because you're producing coloring books,
2:27:53which not only are significantly higher
2:27:55quality, you can also charge way more
2:27:57for them and make a lot more money. So
2:27:59other beginners are going to be stuck
2:28:01making line journals that literally
2:28:02don't sell. And thanks to Kit making,
2:28:04you know, AI coloring books so much
2:28:06easier to create, you're going to be so
2:28:08many steps ahead most other beginners at
2:28:10this point. So that is step two,
2:28:11creating the book. We then went to step
2:28:13three, which is optimizing our book
2:28:15listing. So we uploaded the book to
2:28:16Amazon. I showed you how to get keywords
2:28:18in your title, how to format your
2:28:20description properly and how to fill in
2:28:22your backend seven keyword boxes. Again,
2:28:24we heavily relied on self-publishing
2:28:25titans for a lot of that data there.
2:28:27That will essentially boost our organic
2:28:29ranking. Step four, we then moved on to
2:28:31how to get reviews for our book. So, I
2:28:33used book bouncing and showed you
2:28:34exactly how you can use that tool to get
2:28:36reviews on your Amazon KDP book, which
2:28:38essentially increases your conversion
2:28:40rate and means more people who land on
2:28:42your book will end up buying your book
2:28:44and you'll just make a lot more money.
2:28:46And then finally, advertising your book.
2:28:48So, how to use Amazon ads to get your
2:28:50book in front of the right customers.
2:28:52Super in-depth video going through
2:28:53exactly how to do that. And the reason
2:28:55why this is after getting reviews on
2:28:57your book, because if you have a 100
2:28:59people who land on your book listing
2:29:00from ads and that book has a few reviews
2:29:02on it, you're going to get way more
2:29:04sales from that example than you are if
2:29:06you have a 100 people landing on your
2:29:07book with no reviews, which is why
2:29:09advertising your book is step five. And
2:29:11getting reviews on your book is step
2:29:12four. And then the final step, make
2:29:14money and repeat. If you follow these
2:29:16steps, that is a book that you can sell
2:29:18on Amazon KDP that genuinely has
2:29:20potential to make you money. Everyone
2:29:22watching this video is going to be a
2:29:23different part. Some people will have
2:29:24have a bit of experience from this. Some
2:29:26people will be completely starting from
2:29:27new. So you just have to keep repeating
2:29:29this process. There's only there is only
2:29:31so much that someone can tell you. You
2:29:33sometimes do have to learn by doing so.
2:29:35Don't expect your first book to be a
2:29:37bestseller or to make you thousands
2:29:38every single month. You have to see this
2:29:40as a 6 to 12 month project and really
2:29:43put the time in to learn what goes
2:29:44right, what doesn't go right, and really
2:29:46double down on the things that are
2:29:48working. But if you follow this system,
2:29:50you are much more likely to find that
2:29:52sooner rather than later. So, simply
2:29:54just repeat this process, learn every
2:29:56single time you do it, and before you
2:29:57know it, you will have made your first
2:29:59$1,000 from Amazon KDP. And once you've
2:30:01done that and you're feeling a lot more
2:30:03comfortable, then you're probably ready
2:30:04to check out my advanced Amazon KDP
2:30:06course, which I will leave linked on
2:30:08screen now for you to go ahead and check
2:30:09out. But I would recommend only doing
2:30:11this once you've made your first $1,000,
2:30:13cuz there are some quite advanced and
2:30:15confusing things in that video.
2:30:17Definitely stick to this. This system
2:30:18definitely works to get you to your
2:30:20first thousand. Once you've done that,
2:30:21you can then moved on to the advanced
2:30:23course. But as I say, any questions you
2:30:25have, let me know down in the comment
2:30:26section below.

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