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Amazon FBA Product Research w AI 2026 (Claude Cowork) — Transcript

by Chris Rawlings · 4,733 words · 664 segments · language en · Watch on YouTube

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  1. 0:00A year ago, Amazon product research this
  2. 0:02deep would have taken me about 11 hours
  3. 0:03all in, or I would have had to pay a
  4. 0:05consultant about a thousand dollars to
  5. 0:07get this done. This is actually wild,
  6. 0:11because with Claude, I just got a full
  7. 0:13product development and market analysis
  8. 0:15plan including specific product designs
  9. 0:17that meet holes in the market where
  10. 0:19there's demand but no supply, detailed
  11. 0:21and accurate financial projections,
  12. 0:23pricing and margin modeling, features to
  13. 0:26include based on customer feedback
  14. 0:27analysis, and even supplier quotes from
  15. 0:30an AI
  16. 0:33agent-based tool called Claude Co-work.
  17. 0:35Now, this is not the popcorn McDonald's
  18. 0:38AI that you're used to. This is not
  19. 0:40ChatGPT. This is an agent-based AI, not
  20. 0:44a chat-based AI. And there's a big
  21. 0:46difference between the two. Chat-based
  22. 0:48AI that you're probably already used to
  23. 0:49with ChatGPT and Grok and similar tools
  24. 0:51like that is like talking to an advisor
  25. 0:54or a friend. It's like a very
  26. 0:55knowledgeable friend, but it's more like
  27. 0:57a conversation. You say something, then
  28. 0:59it says something back to you. Then you
  29. 1:01say something again, and it says
  30. 1:02something back to you. Agent-based AI is
  31. 1:04not like that at all. Agent-based AI is
  32. 1:06more like an employee. You give it
  33. 1:09complex responsibilities or tasks, and
  34. 1:11it goes and executes them. Sometimes it
  35. 1:13takes time to execute them, sometimes
  36. 1:15even hours to execute them because it
  37. 1:17will execute complex tasks that involve
  38. 1:20a lot of different moving parts. It can
  39. 1:22involve research online, it can involve
  40. 1:24going to websites and filling out forms.
  41. 1:27And these complex tasks can involve
  42. 1:29actually multiple agents. So,
  43. 1:31agent-based AI with Claude Co-work, what
  44. 1:34it actually is is agent orchestration.
  45. 1:37It's kind of like asking someone to do
  46. 1:39something with AI, but you're asking AI
  47. 1:41to do something with AI. So, Claude
  48. 1:43Co-work is the orchestrator and that it
  49. 1:45enlists a bunch of agents to do
  50. 1:48different things. It can even use your
  51. 1:50Chrome browser in live time while you're
  52. 1:52doing something else in another Chrome
  53. 1:54tab, just like a person working next to
  54. 1:56you at your desk. So, while you're
  55. 1:58working, Claude can actually be working
  56. 2:00alongside you on a similar project or
  57. 2:02the same project as sort of your
  58. 2:03companion. Now, there are so many
  59. 2:05applications for this, and this is
  60. 2:07totally game-changing for Amazon sellers
  61. 2:09and any e-commerce brand owner. I'm
  62. 2:10going to be making a lot more videos
  63. 2:11about this coming up in the next couple
  64. 2:13of weeks, but in this video we're
  65. 2:15talking about one specific application,
  66. 2:17which is product research and
  67. 2:18development. So, what I did and that I'm
  68. 2:20going to walk you through in this video
  69. 2:22is I used Claude Co-work to come up with
  70. 2:24a full and complete plan and financial
  71. 2:27model and analysis of a product that I
  72. 2:30want to launch in a particular niche.
  73. 2:32And what it came out with was actually
  74. 2:34really incredibly valuable. It truly was
  75. 2:37something that you would have to pay a
  76. 2:38product development consultant or firm a
  77. 2:41lot of money to produce because it
  78. 2:43required sifting through a lot of data,
  79. 2:45coming up with really deep insights and
  80. 2:46analysis based on that data, and then
  81. 2:48making decisions and doing research
  82. 2:50based on it. So, it found suppliers for
  83. 2:52me. It found the holes in the niche
  84. 2:54where the market was underserved um
  85. 2:56because there wasn't a much supply, but
  86. 2:58there was a lot of demand based on the
  87. 2:59keyword data. In order to do something
  88. 3:00like this, you need to know how to use
  89. 3:03Claude Co-work right, and I am going to
  90. 3:05be coming out with a video on the
  91. 3:06fundamentals of how to set this up, but
  92. 3:07you can actually get started right away
  93. 3:09without a super involved setup. All you
  94. 3:11have to do is download Claude AI for
  95. 3:14your desktop, then on the top you'll see
  96. 3:16a little switch that says Co-work. You
  97. 3:18move over to Co-work, and now you're
  98. 3:20using agentic AI where Claude is an
  99. 3:22orchestrator of multiple agents that
  100. 3:25work on your behalf. Now, you can
  101. 3:26connect things to Claude Co-work so that
  102. 3:28it can work on your behalf in particular
  103. 3:30tools that you live in like Slack, for
  104. 3:32example, it can start sending messages
  105. 3:34on your behalf, or Notion if you wanted
  106. 3:36to have access to your entire SOP
  107. 3:38library and be able to read it and
  108. 3:39update it in live time. There are a lot
  109. 3:41of connectors. We're not going to go
  110. 3:42through all that in this video. We're
  111. 3:43going to just do a quick start with this
  112. 3:45very impressive application, which is
  113. 3:48product research and development. So,
  114. 3:50first let's go through the results here,
  115. 3:52and then I'm going to walk through how
  116. 3:53we get the result, and it's actually a
  117. 3:54lot easier than you'd expect. But, you
  118. 3:57have to know how to do it right. With
  119. 4:00agentic AI, it's really all about
  120. 4:02context. Unlike a chat-based AI where I
  121. 4:04would just type in a little prompt or a
  122. 4:06question and get a response, when I'm
  123. 4:08giving essentially, you have to think
  124. 4:10about it like giving a person a job.
  125. 4:12When I'm giving this agentic AI a job, I
  126. 4:14need to give it the proper context and
  127. 4:16resources in order for it to do the job
  128. 4:18properly. So, for this project, I chose
  129. 4:20the niche of backseat covers for dogs
  130. 4:23just as an example to see what we could
  131. 4:26do in this space. We actually have a
  132. 4:27brand in our portfolio that already has
  133. 4:29products like this, and I just wanted to
  134. 4:30see what it would come up with so I
  135. 4:32could compare it to product that I'm
  136. 4:34already very familiar with. And what I
  137. 4:37got back was much more incredibly
  138. 4:40valuable than I really ever could have
  139. 4:42imagined, which was this very succinct
  140. 4:46but detailed report on if I'm going to
  141. 4:49develop another product in this space,
  142. 4:51what to focus on based on the actual
  143. 4:53opportunity there, along with financial
  144. 4:55projections, unit economics, supplier
  145. 4:58quotes from Alibaba, and a bunch of
  146. 5:00other really valuable stuff that would
  147. 5:02have cost me either over a thousand
  148. 5:03dollars or over 10 hours of my own time
  149. 5:06if I hadn't done this with Co-work. And
  150. 5:08with Co-work, I think it took a total of
  151. 5:11maybe about six or seven minutes,
  152. 5:13something like that in total for all of
  153. 5:15the the work that I had to do to put
  154. 5:17this together. [music] And take a look
  155. 5:18what we got here. I mean, we literally
  156. 5:21have market gaps where it's specifically
  157. 5:24telling me this is where there's demand
  158. 5:26but low supply based on analysis. Now,
  159. 5:29here's where I want to start telling you
  160. 5:30about the context that I gave it because
  161. 5:32this is really important. In order for
  162. 5:34Claude Co-work to do this job properly,
  163. 5:37I exported a big file of keyword
  164. 5:40research data from Helium 10. Now, this
  165. 5:43literally took me only two minutes. I
  166. 5:44just logged into Helium 10, which is a
  167. 5:46keyword research tool for Amazon
  168. 5:48sellers. I typed in dog back car seat
  169. 5:50bed, and I exported all the data. I
  170. 5:52didn't filter it at all. I didn't It was
  171. 5:54just a raw CSV file that I exported. I
  172. 5:57imported it into Claude. I knew that it
  173. 5:59would be able to do the data analysis,
  174. 6:01and it did it very well. Claude is very
  175. 6:04[music] good, much better at any of the
  176. 6:06other models, ChatGPT or any of the
  177. 6:07other ones, at data analysis. It's
  178. 6:10really, really good. In fact, it has a
  179. 6:11native plugin for Excel so that inside
  180. 6:15Excel you can actually work with Claude
  181. 6:16alongside it and have it manipulate your
  182. 6:18data in your spreadsheet as you're
  183. 6:20working. So, I gave it that context
  184. 6:22because that told it all of the insider
  185. 6:25data it needed to know about the search
  186. 6:26demand and the keyword data, which is
  187. 6:28highly related to the the actual demand
  188. 6:31in the market and the competitive data
  189. 6:32for the space. And then the rest of the
  190. 6:34research it did on its own through
  191. 6:35controlling my browser and through doing
  192. 6:37its own back-end research directly. And
  193. 6:39so, look at these insights. These are
  194. 6:41insights that I would have had to sift
  195. 6:43through hours of keyword research data
  196. 6:46and competitor reviews and all kinds of
  197. 6:48other stuff to really get these insights
  198. 6:49myself, but it found these market gaps.
  199. 6:51But I looked through the keyword
  200. 6:52research data myself just to validate
  201. 6:54this, and it is indeed true that these
  202. 6:56would be good products to launch. They
  203. 6:58have significant amounts of search
  204. 7:00volume across all the keywords that
  205. 7:02speak to these particular shopper
  206. 7:04intents, but they're really underserved
  207. 7:06on the market, and there's really not
  208. 7:08that many good offers for it. So, this
  209. 7:11insight is really critical. I mean, this
  210. 7:14is really the core decision when
  211. 7:16launching any new product is is this
  212. 7:18product going to be successful? Is it
  213. 7:20really speaking to a big market demand?
  214. 7:22Do I have some kind of unique spin that
  215. 7:23I can put on my product that gives me an
  216. 7:26edge? From the very beginning, we have
  217. 7:27that based on this analysis, but this is
  218. 7:29just the tip of the iceberg. So, let's
  219. 7:31scroll down here. Here we go a level
  220. 7:32deeper with keyword categories by search
  221. 7:34volume where we can see what underserved
  222. 7:37areas of the market by feature or by use
  223. 7:40case. So, we have C still here, large
  224. 7:43dogs vehicle specific, but we also have
  225. 7:45safety restraint. So, like the hookup to
  226. 7:47keep the dog safe while it's in the
  227. 7:48backseat. And then luxury premium is in
  228. 7:51here as well. Then we have some that are
  229. 7:52partially served like small dogs, for
  230. 7:54example. And then we have some that are
  231. 7:56well served like the hammock style. It
  232. 7:58correctly brought up the insight that
  233. 8:00the hammock style portion of the market
  234. 8:02is actually overserved. A lot of them
  235. 8:04focus on that. Probably means there's a
  236. 8:06lot of demand as well, but it's very
  237. 8:08overserved or well served in the market.
  238. 8:11So, that wouldn't be a differentiating
  239. 8:13factor for us, and it correctly pointed
  240. 8:15that out. Now, stick with me. This gets
  241. 8:16really crazy like further down where it
  242. 8:18actually goes and gets supplier quotes
  243. 8:21and adds them in here. And by the way, I
  244. 8:22checked these, and these are also
  245. 8:24accurate. And breakdown of the unit
  246. 8:27economics and margin modeling and all of
  247. 8:30that, but we're not there yet. Then we
  248. 8:31have the market analysis of the current
  249. 8:33landscape. Now, this is really valuable
  250. 8:35as well. So, we see some of the
  251. 8:37different categories that are currently
  252. 8:39all out there like hard bottom, elevated
  253. 8:42um booster seats. This is to make dogs
  254. 8:45higher up so they could see through the
  255. 8:46window, full coverage that go all the
  256. 8:48way across including doors, uh cargo
  257. 8:50trunk covers, convertible or
  258. 8:53multi-function ones. There's bench style
  259. 8:55ones, and it separated it out into these
  260. 8:58different categories so that I could
  261. 9:00know where the one that I'm thinking of
  262. 9:02doing would fit into this. Then we got
  263. 9:04into the price tiers so we could see
  264. 9:06where we'll be sitting on the scale.
  265. 9:08There's budget range of 20 to 50
  266. 9:10dollars, the mid-range of 50 to 100
  267. 9:12dollars, and then super premium ones at
  268. 9:14100 to 200 dollars. Now, here's another
  269. 9:16super valuable part. We get into top
  270. 9:18customer complaints. Through reviewing
  271. 9:21all of the reviews, Co-work was able to
  272. 9:23find what the biggest issues are with
  273. 9:26the product so that I can solve them
  274. 9:28from the get-go and use those as unique
  275. 9:29selling propositions and avoid bad
  276. 9:31reviews myself. So, it identified that
  277. 9:34seam failure, which is just an actual
  278. 9:36product defect or a product quality
  279. 9:38issue, is one of the main issues. That
  280. 9:40there's waterproofing failures, which of
  281. 9:42course is important with dogs cuz they
  282. 9:43pee and they're they step in mud and
  283. 9:45stuff. There's fit problems so I can
  284. 9:47make sure to include the dimensions in
  285. 9:49the image when I launch this product.
  286. 9:51There's lack of instructions, that's a
  287. 9:52super easy one to solve, just very
  288. 9:54visual, obvious instructions. So, all of
  289. 9:56these things are things I'm going to
  290. 9:58take into consideration when developing
  291. 10:00the product and working with the
  292. 10:01supplier and the sourcing agent to get
  293. 10:04this made in a way that I know has a
  294. 10:06high likelihood of success. And then
  295. 10:07here we dive deeper into the market gap
  296. 10:09analysis. So, we have the different
  297. 10:11segments, the large dog, which I it was
  298. 10:13one I totally agree with, the vehicle
  299. 10:15specific designs, which really mean
  300. 10:18truck and SUV, like this state specific
  301. 10:20vehicles, but what it came down to when
  302. 10:22I looked into the keyword data was
  303. 10:24actually like talking either truck or
  304. 10:26SUV. Those are the the that's the data
  305. 10:28that comes up a lot. But, you could even
  306. 10:30go as deep as having child variations
  307. 10:32that speak to specific cars that are
  308. 10:34really popular, like a Tesla, for
  309. 10:36example. The temperature regulation, I
  310. 10:38think is a good point, but I looked into
  311. 10:40it from a product design perspective, I
  312. 10:41think it would be impractical. So, I
  313. 10:43think this is a good insight, but it's
  314. 10:45not practical to actually implement. The
  315. 10:46senior dog is also possible, and that is
  316. 10:49a pretty big market. That's something
  317. 10:51that I would consider. And the Spanish
  318. 10:53language market, I think that's an an
  319. 10:55interesting insight, but it doesn't
  320. 10:58really affect the product development.
  321. 11:00So, that's more something that would
  322. 11:01come into play when it came into our
  323. 11:03advertising. Now, it ranked these unique
  324. 11:05sub niches for us, and I'd say that I
  325. 11:08don't really agree with the ranking
  326. 11:10completely. I would say the large dog
  327. 11:11and truck for sure, and then I would put
  328. 11:13senior dog up here, and then Spanish and
  329. 11:15temperature would be at the bottom. But,
  330. 11:16still it's it's actually pretty close to
  331. 11:18what I would agree with and what I think
  332. 11:19I would have probably come up with after
  333. 11:21a long time doing product research for
  334. 11:24developing this product myself before
  335. 11:26initiating any kind of deal with a
  336. 11:27supplier. So, it doesn't stop there.
  337. 11:29Then it makes its own decision, and I
  338. 11:31can choose to agree or disagree with
  339. 11:33this, of course, but it made the
  340. 11:35decision that this would be the most
  341. 11:38effective sub niche of this niche to
  342. 11:41launch, which is large dog premium hard
  343. 11:45bottom seat covers. And it got to this
  344. 11:48conclusion through actual data analysis.
  345. 11:51Now, I know I haven't even shown you
  346. 11:52guys how to generate this yet, and I'm
  347. 11:54going to get into that in just a second.
  348. 11:55But, we're just going to finish going
  349. 11:56through this first, and then I'll show
  350. 11:57you exactly how to do it. So, then we
  351. 11:59start getting into the modeling of how
  352. 12:00to actually make it happen and what the
  353. 12:01economics will look like once we make it
  354. 12:03happen. So, it went and found quotes
  355. 12:05from specific suppliers on Alibaba with
  356. 12:09their freight on board price for this
  357. 12:12particular product that it came up with
  358. 12:14that solves this particular unmet need
  359. 12:17in this particular niche. Pretty cool.
  360. 12:19Now, I went on Alibaba to validate these
  361. 12:22prices, and they are in fact in range.
  362. 12:24It even gave us a breakdown of the
  363. 12:26different components of the cost. So, if
  364. 12:28we wanted to tweak our cost by removing
  365. 12:31or adding a different feature, for
  366. 12:33example, the hardware or the non-slip
  367. 12:35bottom, we could see how that would
  368. 12:37affect the cost. Now, this is insight
  369. 12:39that you would not be able to get
  370. 12:40yourself unless you are grilling the
  371. 12:42manufacturer, and even then a lot of
  372. 12:44times they're very shy to kind of fork
  373. 12:46up this information. It then did
  374. 12:48financial modeling for us so that we
  375. 12:50know what our per unit margin is going
  376. 12:51to be. Now, this I think it was a little
  377. 12:54bit too liberal with this. I would have
  378. 12:56been more conservative. I think the COGS
  379. 12:57is going to be higher for the premium
  380. 12:59tier of this product, for example. Uh it
  381. 13:01took into consideration the shipping
  382. 13:04fee, but I think it was under quoted,
  383. 13:06and it also didn't include land delivery
  384. 13:09uh in the US, and it didn't include the
  385. 13:11fee that you pay Amazon to receive the
  386. 13:13delivery or any kind of inventory
  387. 13:15storage fee. So, there was some stuff
  388. 13:16missing here, but it got I would say it
  389. 13:19got it like 70 to 80% right, and it was
  390. 13:22a good estimate uh in general to kind of
  391. 13:24get an idea of where you're at, and it's
  392. 13:26starting place so that you can then just
  393. 13:27tweak it. And this is the case a lot of
  394. 13:29the times with AI where it gets you like
  395. 13:31most of the way there, and then you
  396. 13:32really just have to check and alter it
  397. 13:34to get it the last like 10 to 20% of all
  398. 13:37the way home to make it really
  399. 13:38practical. But, this was a really good
  400. 13:41starting place. It did a model of the
  401. 13:42total initial investment required,
  402. 13:45including the first production run, the
  403. 13:48custom setup and molding fee, the
  404. 13:50engineering fee, product photography,
  405. 13:52which you could avoid by using AI, of
  406. 13:54course, if you really wanted to, and the
  407. 13:57PPC that you would have to pay. Now, I
  408. 13:59again would say that to actually get
  409. 14:01this product profitable, it's going to
  410. 14:03take you longer than this report is
  411. 14:07assuming. So, I would be again a little
  412. 14:09bit more conservative with this, meaning
  413. 14:11I would probably end up with a budget
  414. 14:13higher than this, but I don't think it's
  415. 14:15too far off. In all honesty, I think
  416. 14:17it's up it's a pretty good initial it's
  417. 14:20in the ballpark. It's in the ballpark,
  418. 14:22and I would I would tweak this a bit to
  419. 14:24come up with my my full budget for
  420. 14:26launch for this product, and I
  421. 14:28personally would be more conservative
  422. 14:29with how long it would take to get to
  423. 14:31profitability of it, to get enough
  424. 14:32reviews, and to get enough sales
  425. 14:33velocity to start ranking. But, still it
  426. 14:36wouldn't be so far It's not like in
  427. 14:38another dimension. It's not going to be
  428. 14:40like 10 times this. It's just going to
  429. 14:41be maybe a little higher than this. Then
  430. 14:43it even created a plan of action. So, it
  431. 14:46talked through exactly what to do to
  432. 14:49contact the suppliers, what steps to
  433. 14:51take with the supplier to do the product
  434. 14:53development and all the customization,
  435. 14:55how many units to order. Now, this I
  436. 14:57would also disagree with this. I tend to
  437. 14:59order more units up front just so that I
  438. 15:01have enough to push really hard for
  439. 15:03ranking. But, these are more expensive
  440. 15:05products per unit, so this may actually
  441. 15:08be a realistic unit level depending on
  442. 15:11the level of the seller who's actually
  443. 15:12launching this. But, again, this is a
  444. 15:14really great starting place, and a lot
  445. 15:16of this data, especially the keyword
  446. 15:18data and the market niche analysis and
  447. 15:20the gaps in the market, this is stuff
  448. 15:22that it would have taken a long time to
  449. 15:25really get a handle on. Because you
  450. 15:27might observe gaps in the market
  451. 15:29yourself by doing keyword research data
  452. 15:31and market analysis, but you're not
  453. 15:33going to have all of the data all at
  454. 15:35once in your head. So, you might be
  455. 15:37biased for the keywords that you see
  456. 15:38first. You might have seen some keywords
  457. 15:40about senior dogs, for example, and then
  458. 15:42you get obsessed with that, and you
  459. 15:43think that's a really great idea,
  460. 15:45whereas that might have been an
  461. 15:46opportunity, but there's another one
  462. 15:47that's a much bigger opportunity, like
  463. 15:49in our case large dogs, or it's the dog
  464. 15:51beds for specific cars, like trucks or
  465. 15:54SUVs. Now, let's get into how I actually
  466. 15:57generated this report, and you're going
  467. 15:59to find it fairly simple and very easy
  468. 16:03to do. I didn't have to use a bunch of
  469. 16:04different connectors, and I'm going to
  470. 16:06do a whole video on how to set up Claude
  471. 16:09CoWork properly for an Amazon seller in
  472. 16:11the future. But, for now we're just
  473. 16:12keeping it really simple. All I did to
  474. 16:15generate this very detailed useful
  475. 16:18product development research report was
  476. 16:20a single prompt, and I uploaded the
  477. 16:23keyword research report from Helium 10
  478. 16:25for the product. So, I said I'm
  479. 16:26launching a new product on Amazon, it'll
  480. 16:28be a dog back car seat cover for a car.
  481. 16:30I need you to research all beds that are
  482. 16:32available on Amazon, then
  483. 16:33cross-reference it with the keyword
  484. 16:34research analysis I'm providing from
  485. 16:36Helium 10, then find holes in the market
  486. 16:38where there's a keyword research for a
  487. 16:39particular shopper intent that's not
  488. 16:40being filled in the market currently.
  489. 16:42Then come up with a product that would
  490. 16:43fill that need, find suppliers for the
  491. 16:45product for the best possible price. You
  492. 16:47can put all of this information into one
  493. 16:49report for me to review. That was the
  494. 16:50full prompt. I'll copy it in the
  495. 16:52description of this video if you want to
  496. 16:54paste it in and try it out yourself,
  497. 16:56which I highly recommend. You can watch
  498. 16:57all the videos you want on AI, but if
  499. 16:59you don't just start playing with it and
  500. 17:01actually utilizing it, you're never
  501. 17:03going to actually learn it. Watch it.
  502. 17:05You The breakdown is usually spend 90%
  503. 17:08of your time on learning a new thing by
  504. 17:10actually doing that new thing, and 10%
  505. 17:12of your time watching videos or reading
  506. 17:14books or learning about that new thing.
  507. 17:16If you want to surf, you got to spend
  508. 17:18all your time in the water surfing, not
  509. 17:20all your time reading books about
  510. 17:21surfing. That's just how it works. So,
  511. 17:23I'd recommend if you're watching this
  512. 17:24video, do this now. Just download Claude
  513. 17:27on your desktop and try this exact same
  514. 17:29prompt, but do it for your product
  515. 17:31category. And what I did with this was I
  516. 17:33uploaded a keyword research report from
  517. 17:36Helium 10. For those of you guys not
  518. 17:38familiar with Helium 10, Helium 10 is a
  519. 17:40tool for Amazon sellers to do keyword
  520. 17:43research and market analysis and keyword
  521. 17:46rank tracking and things like that. So,
  522. 17:47the tool within Helium 10 is called
  523. 17:49Cerebro. Helium 10 has free trials, by
  524. 17:52the way, and there are also other tools
  525. 17:53that do this. You don't have to use
  526. 17:54Helium 10. There are lots of tools that
  527. 17:56do keyword research for Amazon sales.
  528. 17:58Many of them are free or have free
  529. 17:59trials, so I'm not married to Helium 10.
  530. 18:01You could use any tool you want, but I
  531. 18:03used Helium 10, and all I literally did
  532. 18:06was go to Cerebro, type in dog back seat
  533. 18:08cover. I said get keywords, and then it
  534. 18:10produced this list, and the list was a
  535. 18:12lot. It was like 11,000 keywords, and
  536. 18:15you could see if I order it by keyword
  537. 18:17search volume, there was actually a lot
  538. 18:19of keywords in here that were not
  539. 18:20relevant, like iPhone 17 Pro Max, and uh
  540. 18:24car accessories is is not super
  541. 18:27relevant, but it would fit in there. Dog
  542. 18:28bed hammock, um a lot of irrelevant
  543. 18:31stuff. Uh and that's because I ordered
  544. 18:33by search volume, but the point is I
  545. 18:34didn't do any filtering or vetting of
  546. 18:36this whatsoever. I just let Claude do it
  547. 18:39all, and Claude has the context and the
  548. 18:42ability to analyze data such that it
  549. 18:44doesn't need it to be clean. I literally
  550. 18:46just clicked export data to a CSV file,
  551. 18:50downloaded that, and then I uploaded it
  552. 18:52to Claude with my prompt. And this was
  553. 18:55the key to how I got actually good
  554. 18:57results from this. When I uploaded the
  555. 18:58proper context and I had a detailed
  556. 19:01prompt, I got the information that I
  557. 19:04need from it, and it generated this
  558. 19:06report for me, which turned out to be
  559. 19:08fairly accurate and very useful. Now,
  560. 19:10one thing you do have to do is set up
  561. 19:13your desktop folder, because Claude
  562. 19:16CoWork, unlike chat-based AI, it
  563. 19:19actually runs on your desktop. It's
  564. 19:21using your desktop hardware. It's not
  565. 19:23using cloud hardware. It's using your
  566. 19:26hardware. So, it's running on your
  567. 19:27computer. Like if you shut your computer
  568. 19:29down, it would stop the task. And now it
  569. 19:31doesn't end there. Once I got that
  570. 19:33report and I made some decisions about
  571. 19:35it about what product I want to launch,
  572. 19:37I'm going to continue the entire process
  573. 19:39with Claude CoWork now. This is just how
  574. 19:42to run an e-commerce business in 2026
  575. 19:44now. Things have changed so dramatically
  576. 19:47so fast. So, what I did was I asked what
  577. 19:49are all of the keywords related to large
  578. 19:52dogs and their associated search volume
  579. 19:53so that I could start putting together
  580. 19:56my campaigns, my PPC campaigns for when
  581. 19:59my product comes into play. I'm going to
  582. 20:01do the same thing for every element of
  583. 20:03this product development and launch is
  584. 20:05work with Claude alongside me while I'm
  585. 20:08doing the product launch. And this type
  586. 20:10of co-working alongside AI is how we're
  587. 20:13starting to do everything inside our
  588. 20:15portfolio. And this is what every Amazon
  589. 20:17seller is going to have to do. You're
  590. 20:18seeing stories of left and right of
  591. 20:2017-year-olds starting e-commerce brands
  592. 20:23that they own they have no employees and
  593. 20:24they just use AI and then they rocket up
  594. 20:27super fast and they're already competing
  595. 20:28with years-long entrenched competitors.
  596. 20:30This is happening now. And if you're
  597. 20:32still doing things the old way, you're
  598. 20:34just choosing to do things in a way that
  599. 20:36takes 10 times more time or 100 times
  600. 20:38more time than somebody else who has
  601. 20:40adopted these tools. So, if you're a
  602. 20:42person who's been kind of putting this
  603. 20:43off, I recommend you download and start
  604. 20:45trying it. I'm going to be coming out
  605. 20:47with some more advanced videos in the
  606. 20:48next couple of weeks with a lot of the
  607. 20:50other things that we're doing with
  608. 20:52Claude co-work and with agent-based AI
  609. 20:54inside e-commerce brands. So, look out
  610. 20:56for that. And if you want this
  611. 20:57particular report that I was just going
  612. 20:59through so that you could upload it to
  613. 21:00Claude and have it generate the same
  614. 21:02report for you, I put a link to download
  615. 21:04the report in the description of this
  616. 21:06video so you could tap the link there.
  617. 21:07It won't stop this video. You could tap
  618. 21:09it now, download the exact report I got,
  619. 21:11upload it to Claude co-work and ask it
  620. 21:13to create the exact same one for you.
  621. 21:16Now, here's where we get meta. When I
  622. 21:18went about making this YouTube video,
  623. 21:20just for shits and giggles, I asked
  624. 21:22Claude to write the script for me. And
  625. 21:24you can see
  626. 21:26as you could see in the beginning of the
  627. 21:28script, [music] it's actually pretty
  628. 21:29similar to how I started this video.
  629. 21:31Now, does that make me just a meat
  630. 21:33puppet for AI at this point? Hell no.
  631. 21:36The robot overlords have not gotten me
  632. 21:38yet. I ended up just riffing for this
  633. 21:40video because I don't like following
  634. 21:41scripts anyway and I didn't agree with a
  635. 21:43lot of the stuff that it said. But I
  636. 21:44just wanted to see what it would come up
  637. 21:46with and it actually was quite good. Had
  638. 21:48some good points and I will some and the
  639. 21:51beginning hook that I had for this video
  640. 21:53was similar to what it came up with. So,
  641. 21:55it's really crazy. I think this is going
  642. 21:57to be a year that just changes
  643. 21:59everything about how we work as
  644. 22:01entrepreneurs, especially in the
  645. 22:02e-commerce space and everyone will have
  646. 22:05to adapt this one time or another. So,
  647. 22:08if you haven't done it now, this is a
  648. 22:10very easy, simple first task that you
  649. 22:13can do to start using Claude co-work and
  650. 22:15agent-based AI in your business.
  651. 22:17>> [music]
  652. 22:17>> I recommend you try this particular
  653. 22:19exercise that we just did. And if you're
  654. 22:20really interested in utilizing AI to run
  655. 22:23Amazon brands, check out this video
  656. 22:25where I walk through how to use Google's
  657. 22:27AI image generator to generate
  658. 22:29production quality, high conversion rate
  659. 22:32and high click-through rate images for
  660. 22:34your product essentially for free or
  661. 22:36near free that would have cost hundreds
  662. 22:38or thousands of dollars just last year.
  663. 22:41So, check out that video here and I'll
  664. 22:42see you over there.

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