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Amazon FBA COMPLETE Product Research Tutorial 2026 — Transcript

by Travis Marziani · 14,420 words · 1,940 segments · language en · Watch on YouTube

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0:00there are seven different ways that you
0:01can use to find a profitable product to
0:04sell on Amazon and in this video you're
0:07going to learn all seven of these
0:09different methods plus we're going to
0:11show you how you can use these methods
0:13to find real Amazon products and in this
0:16video we're going to show you how to
0:17find seven real examples of Amazon
0:20products and you can take these product
0:22ideas you can go start your own Amazon
0:24business by watching this video all the
0:26way through you're going to get seven
0:28different ideas of products that can
0:30start we're going to show you step by
0:32step how we found these products and my
0:34name is Travis I'm a seven fig Amazon
0:36Seller I've been selling on Amazon for
0:38over eight years and these are the seven
0:40Real Techniques that I've used to find
0:42products that I actually sell on Amazon
0:45and I have a team of people that I work
0:48with that help me to find products and
0:50launch products and this is the
0:52methodology that we use and in this
0:54video I'm going to have Connor come on
0:56and Connor is a product research expert
0:59he works with me my right-hand man he
1:01helps me to find a lot of the products
1:02that we're launching for my Amazon
1:05business and he's going to explain this
1:06video step by step how we actually find
1:08products that we actually sell on Amazon
1:11and this video right here is going to be
1:13probably everything you need to know
1:15about product research to get up and
1:17running however if you do want more help
1:19from me if you want some extra
1:20handholding I do have a complete Amazon
1:23program that I open up every couple
1:24months there's a link to that down below
1:26in the description if you want to get on
1:27the wait list for the next time that I
1:29open it up but now I'm going to pass it
1:30off to Connor and we're going to get
1:31started with this tutorial when I first
1:33started my e-commerce Journey back in
1:352017 there were no Amazon FBA tutorials
1:38like this on the internet I learned
1:40everything on my own but you're starting
1:42out at the perfect time because you've
1:43just found out about Amazon FBA you want
1:46to know how to find the best product to
1:47sell and I'm going to tell you how and
1:49not only am I going to be revealing
1:51guaranteed techniques but I'll even show
1:53you a product research secret that led
1:55to me selling a product that has made
1:57over $300,000 this past year on Amazon
2:00and I'm going to share with you what
2:01that Amazon FBA product is and how you
2:03can find your own million dooll plus
2:05Amazon FBA product if you've been
2:07struggling to find a product to sell on
2:08Amazon then this video is going to make
2:10it so easy so smash that like button
2:12because I'm going to share some
2:14extremely powerful tools that will make
2:16it easy for you to find your own Amazon
2:18FBA product and the best bit a lot of
2:20these tools that I'm going to be sharing
2:22with you in this video are a 100% free
2:25and before we get into that first
2:26product research technique I want to
2:27make it clear that right now is the
2:29perfect time to start an Amazon FBA
2:31business e-commerce is growing like
2:33crazy people are buying things online
2:35more and more often and you can see the
2:38evidence a few years ago e-commerce made
2:40up only around 12% of all retail sales
2:43only 12% of people buying things online
2:45but that number has jumped up to 16% now
2:48and it's continuing to grow and 50% of
2:51all e-commerce sales happen on
2:52amazon.com so if you want to make money
2:55selling your products online follow the
2:57customers and they're rushing to Amazon
2:59last year there were over $570 billion
3:03of sales on Amazon's platform and 2third
3:05of those sales that happen on Amazon are
3:07from thirdparty sellers that's people
3:09like you and me selling our products on
3:11Amazon and over 40% of all Amazon
3:14sellers are making over $100,000 in
3:17passive income every single year because
3:19they found their perfect product which
3:21I'm going to show you exactly how to
3:23find your own perfect product by the end
3:25of this video in truth Amazon FBA and
3:27selling on Amazon has personally made me
3:30six figures in this past year and I want
3:31to share step by step how I've been able
3:33to do this so you can do the exact same
3:35thing and for those of you who don't
3:37know FBA stands for fulfilled by Amazon
3:40it does take some work to start your own
3:42Amazon FBA business you have to find
3:44your own product you have to get that
3:45product manufactured and you have to get
3:47it shipped into the Amazon warehouse but
3:49once it's at the Amazon warehouse as you
3:51get sales Amazon does all the hard work
3:54for you Amazon actually picks packs and
3:56ships your products out to your
3:58customers you don't actually have to to
3:59run your business daytoday shipping and
4:01posting and dealing with customer
4:03service Amazon handles the Fulfillment
4:06on top of that in 2024 Amazon had over
4:09310 million active Amazon customers
4:12worldwide with over 170 million in the
4:14us alone which is huge growth in the
4:17past 10 years in 2015 that number was
4:19only 54 million and being able to take
4:22advantage of that customer base is
4:24lifechanging these customers are going
4:26to find your product they're going to
4:27then buy your product and then Amazon
4:29Amazon is going to ship out your product
4:31it's that simple and then the cycle
4:33repeats while you're living a life of
4:34Financial Freedom with your family
4:36traveling with your friends and living
4:38your dream life after I found my product
4:40Amazon has taken care of my business so
4:42I can do all the other things in my life
4:44I want to do including traveling and
4:46only focusing on things that interest me
4:48but all these life-changing businesses
4:49start with the perfect product and
4:51there's a guaranteed way you can do it
4:53it's all a part of a step-by-step
4:55process to create a successful Amazon
4:57business that I call the passion product
4:59formula
5:00if you want to learn more about this
5:01program and get coaching from me and
5:02Travis click down in the link below now
5:05I'm going to help you find a product
5:06that you're actually passionate about
5:08and build a business that it's going to
5:09be fun to work on that's how it was for
5:11me with my first Passion product I
5:13actually really enjoyed the process of
5:15creating my business plus it made me a
5:17good amount of money and our goal is to
5:19get you making at least $100,000 in
5:21passive income every year so let's get
5:23into the seven Amazon FBA product
5:25research techniques and the first one is
5:27called the keyword method and this is in
5:29my opinion the most powerful product
5:31research method out there and that's
5:32because people don't realize that
5:34amazon.com is just a search engine
5:36people go to Amazon to search for
5:38products that they want to buy and what
5:39they type in the search bar is called
5:40keywords or you could call them search
5:42phrases and when someone types in a
5:44phrase that they're searching in Amazon
5:45Amazon shows that person a bunch of
5:47different products and chances are
5:48they're going to buy the first product
5:50at the top of the search results and
5:52they're slightly less likely to buy the
5:53second product the third product the
5:55fourth product and so on the lower a
5:57product is in the search results the
5:59less likely a customer is to purchase
6:01that product so our goal with selling on
6:03Amazon is to find things that people are
6:05actually searching for in Amazon that we
6:08think that we could rank at the top of
6:09the search results for and the more
6:11often people are searching for those
6:12keywords the more sales we're going to
6:14be able to make for instance if 5,000
6:17people a month are searching for this
6:18keyword phrase and you're able to rank
6:20at the top of the search results for
6:22this that means that a lot of those
6:24people that are searching for that
6:25keyword phrase are going to end up
6:26buying your product which ultimately
6:28means a lot of money for you and using
6:30this first method that Connor is going
6:32to show you in depth how to do later in
6:33this video I actually used this method
6:36to find a product and I partnered with a
6:38student that joined my Amazon FBA
6:40program AJ he did over $150,000 in sales
6:43in his first three months he did over
6:45$500,000 in sales in his first year and
6:48that just shows you how powerful these
6:50product research methods are and Conor
6:52is going to show you stepbystep this
6:54method later in the video but now let's
6:55talk about the second method for finding
6:57products to sell on Amazon the second
6:59technique is another incredible tool
7:01that you can use that will help you find
7:02a product to sell on Amazon and this
7:04tool is called blackbox it's easy to get
7:06specific here you can input how much
7:08money you want this product to make how
7:10much competition you want your product
7:11to have and a bunch of other factors and
7:14the blackbox tool will give you a list
7:16of a ton of different ideas of products
7:18that you can sell on Amazon the third
7:20tool I'm going to share with you is
7:21called cerebro and this is a tool where
7:23you can take any product on Amazon put
7:26it into this tool and in a split second
7:28cerebro is going to give you a list of
7:30inspiring ideas of products that you
7:32could potentially sell I'm going to show
7:33you how to use this tool in just a
7:34couple of minutes but the first three
7:36techniques are paid tools there's a hack
7:38I'll show you on how to get all these
7:39paid tools for free but the next four
7:42techniques I'm going to show you are
7:43completely free no catch added and the
7:46fourth technique is to use the Amazon
7:48bestseller list Amazon actually tells
7:50you what are the products that are
7:51selling the most on Amazon and what
7:53you're going to do is from the homepage
7:55go over to the bestseller list then
7:57click on category and then go to the sub
7:59category right here we're in Sports and
8:01Outdoors we can see frisbees weights
8:03exercise clothes shorts hoodies down
8:06here we have jump ropes the fifth
8:08technique is one I don't see anyone else
8:10talking about using the Amazon search
8:12bar when you type something into Amazon
8:14Amazon will try to autocomplete what
8:16you're typing into the search bar Amazon
8:18looks at what millions of customers have
8:20previously searched for on Amazon and it
8:22tells you what are the most popular
8:23searches we'll type in protein in the
8:25search bar and we can see the top 10
8:27autofill results including protein
8:29powder protein bars protein shake
8:31protein snacks the trick is if you know
8:33what the most popular things people are
8:34searching for on Amazon you can take
8:36these ideas and make brand new passion
8:39products out of them if people are
8:40searching for these products already and
8:42you give them exactly what they're
8:44searching for it's a no-brainer you're
8:46guaranteed to get lots of sales the
8:48sixth technique is to use free tools
8:49like Google Trends and the Google
8:51Keyword tool and both these tools are
8:52provided 100% free by Google I'll show
8:55you exactly how you can hack this
8:57valuable data to create your own pass
8:59product with these tools the seventh
9:01technique that I'm going to reveal is
9:03the exact technique I use to find a
9:04product that's done over $300,000 in
9:07sales on Amazon this past year it's the
9:09only technique that can guarantee your
9:11business is successful it's called the
9:13passion product method and I'll share
9:15that with you at the end of this video
9:17now before I show you how to harness the
9:19first Amazon FBA product research
9:20technique I want to share with you a
9:22really cool hack to find out exactly how
9:25much any product on Amazon is making per
9:27month because you need to know whether
9:29certain products are profitable if a
9:31product is making money it's got
9:32customers there's a demand and you can
9:34tap into that market now there are a
9:36couple different ways to do this the
9:38first technique is called the 999
9:40technique here we can see an arm Blaster
9:42that supports weightlifting if we go to
9:43cart and change the quantity of 999 and
9:46click update the popup reads this seller
9:48only has 355 of these available and
9:50there's an even better way to do this
9:52for free using a tool called the jungle
9:54Scout sale estimator we can take any
9:56product and find its bests seller rank
9:58number down here then go over to the
10:00Jungle Scout sales estimator tool let's
10:02look at the duck crinkle toy for dogs we
10:04can see that it's number five in pet
10:06supplies and the jungle Scout sales
10:08estimator tool for the United States in
10:10pet supplies and number five estimates
10:12that this duck toy is selling 77,000 70
10:15units each month then take that number
10:18and multiply it by the cost of the
10:19product and now you know how much that
10:21product is making in Revenue this
10:23product is priced at $5.99 so we can see
10:25that it's making over
10:27$460,000 every single month month
10:29another expert tool again completely
10:31free is the helium 10 extension I
10:33recommend using both the jungle Scout
10:35sales estimator tool and the free helium
10:3710 extension and with the helium 10
10:39extension once you download it and
10:41install it you can usually see the
10:43product information here now for this
10:45product it actually does not have the
10:46data but most products it will so if we
10:48were to navigate over to say this duck
10:51Chet toy right here and wait for it to
10:53load we can now see the 30-day Revenue
10:55right here for this product is 18,000
10:57sometimes the jungle Scout number in the
10:58helium time number are different so I
11:00recommend taking both these numbers into
11:02an account and basically splitting the
11:04difference because you're serious about
11:05finding your passion product I'm going
11:06to share with you my complete Amazon FBA
11:09product checklist which you can get for
11:10free by clicking the link Down Below in
11:12my description but something you cannot
11:14miss is ensuring your product would have
11:16a high search volume and the potential
11:17for good sales they are two of the most
11:19important keys to product success
11:21another vital key to success with your
11:23own Amazon FBA product is that you're
11:25selling a premium product I personally
11:27want to sell the best product on the
11:28market because when you're selling the
11:30best product on the market you can
11:32charge more for the product which
11:33ultimately leads to more profit for you
11:36it's important to realize that there's
11:37no such thing as a perfect product to
11:38sell on Amazon but we're going to try to
11:40get there as close as possible some of
11:42the things I also avoid selling are
11:44seasonal products for instance I never
11:46sell Christmas decorations or Easter
11:48bunny ears because people are only
11:50buying that at a certain time of year
11:52which means you're only making money for
11:54a certain time of year plus it creates
11:56another major issue you'd have to guess
11:58how much inventory us to purchase and if
12:00you purchase too much inventory you have
12:02to store that inventory for an entire
12:04year I always try to sell products that
12:06are unique and the better and better
12:08than the competition if your product is
12:10the exact same as your competitors
12:12you're going to have a hard time having
12:13success on Amazon another tip that keep
12:15in mind when you're finding your product
12:17ideally you want to sell a product that
12:19people are likely to purchase again with
12:21my team's product that's done over a
12:22million dollars in sales part of the
12:24reason that it did so much volume in
12:25sales is because it was consumable
12:28people would buy it would eat it and
12:30then they would have to buy it again you
12:31don't need to sell a consumable product
12:34but it is very helpful but it's all part
12:36of the product research checklist again
12:38link down there below using a tool like
12:39jungle Scout or helium 10 is going to
12:41make it a lot easier to find a product
12:44and it's also going to give you a lot
12:45more data on whether or not that product
12:48is going to be successful now I was able
12:50to find my team's million-dollar product
12:52without using either of these tools but
12:54nowadays I'm when I'm doing product
12:56research I do use helium 10 to find the
12:58product in more importantly to validate
13:00the product ensure it's going to
13:02actually make me money and a lot of
13:04people ask me which one's better jungle
13:06Scout or helium 10 and the truth is that
13:08both these products are really good and
13:09both useful and both do a lot of the
13:11same things that the other one does now
13:13for me personally and what I recommend
13:16is using helium 10 and I do have a link
13:18down there below in my description that
13:19will give you 50% off helium 10 so make
13:22sure to use that Lake think about it
13:24like a carpenter building a house if
13:25you're building a dogghouse for your
13:27little side hoppy don't spend a couple
13:28hundred $ on a nail gun just go to the
13:30store and buy a hammer but if you're
13:32just learning building a side hustle
13:34there's enough tools that can help you
13:35find success in the free versions of
13:37helium T and jungle scalp which you'll
13:39see throughout this video but if you're
13:41actually serious about it this product
13:43is your foundation and it makes sense to
13:45put a lot of investment into finding
13:47great product because that is what
13:49you're building the foundation of your
13:50business upon now let's finally get into
13:52the indepth screen share where I'm going
13:54to show you the first product research
13:55technique the keyword method but keep
13:57watching till the end of this video
13:59because at the end of this video I'm
14:00going to share with you the number one
14:02biggest mistake that new Amazon sellers
14:04make and if you're thinking about
14:06selling on Amazon you're going to want
14:07to stay to the end because if you can
14:09avoid this mistake I can pretty much
14:11guarantee that you're going to have
14:12success all right the first tool we're
14:14going to look at is the keyword method
14:15in magnet tool and this is a tool
14:17available in helium 10 so I recommend if
14:19you haven't already take advantage of
14:20that code so you can get onto helium 10
14:22and again you have that twoe money back
14:24guarantee if you decide you don't want
14:25it after this video but to follow along
14:27I recommend you get that we're in navate
14:29over to the magnet tool and the magnet
14:30tool is a very cool tool because we can
14:32plug in keywords here that we like and
14:35we can validate how many searches
14:37they're getting how much competition is
14:38there and also find relevant and related
14:41Search terms that we could also Target
14:43from there that are maybe AR that maybe
14:45isn't the exact term that we put into
14:47helium 10 but we can find related ones
14:50that are even better so we're just going
14:51to do an example here we're going to do
14:53hiking accessories and we're going to go
14:55ahead press this get keywords button for
14:57hiking accessories we can see that that
14:58gets search volume of 2100 every single
15:01month and we can click this button we
15:03can see the trend over time see how it
15:05kind of spikes up around Christmas time
15:07maybe people buying Christmas gifts that
15:09does make sense and then spikes back
15:10down and so that can tell us that's
15:12that's pretty interesting this is not
15:14this pretty decent search volume but
15:15this right here is the magneti Q score
15:17and the magneti Q score is giving you an
15:19idea of the competition relative to the
15:21search volume so I personally always
15:23look for a magn q score around at least
15:25three times higher than the search
15:26volume so this is around 100 times less
15:29than the search volume so this is not a
15:31very good keyword it's way too
15:32competitive relative to the search
15:34volume and the magnet IQ score will give
15:35you an idea of that finally right here
15:37we see the CPR the CPR is basically the
15:40number of sales you need within eight
15:42days to rank in the first half of the
15:44first page on Amazon so for hiking
15:46accessories you would need 27 sales
15:49within an 8-day period in order to rank
15:51on the first half at the first page so
15:53you need to average around three or four
15:55sales a day if you want to rank there
15:57now I recommend when you first start out
15:59don't go for keywords that are over
16:01around the 25 as a first-time seller you
16:04want to make sure that you know you'll
16:05be able to get the amount of sales to
16:07reach the CPR in the first week so you
16:10can start ranking there and otherwise
16:12your product will not be showing up with
16:14the keywords you want to to so these are
16:15all things to keep in mind now we want
16:17to find some relevant related keywords
16:19to hiking accessories and we can go up
16:21here and use the filters for this the
16:23first thing we want to do is we want to
16:25find keywords that have at least a
16:26search volume of 300 300 search a month
16:29is the bare minimum I look for for a
16:31keyword that's going to perform well for
16:32a product that would be enough to
16:34support a product to make a few thousand
16:36a month now ideally for each product
16:38we're stacking up multiple keywords for
16:40instance for our product carnivore
16:42electrolytes we might rank for carnivore
16:43electrolytes we might rank for carnivore
16:45supplements we might just rank for
16:47carnivore diet as a whole these are all
16:49keywords that go towards our product
16:51that we will rank on so you aren't just
16:53ranking for one keyword but you do want
16:54to have a base keyword that has at least
16:57300 searches a month for a product to
16:59perform optimally now as I mentioned
17:01before I look for my magnet IQ score to
17:03be at least three times search volume so
17:05I'll plug that in we don't want any
17:06keywords that are too long so I usually
17:08put the cap at five for the word count
17:11and we're going to go ahead and hit go
17:13now once we apply these filters there's
17:15a couple other things to look out for if
17:16we see a brand over and over again we
17:19can't make a product targeting another
17:22brand so if we see like Nike for
17:23instance we see Nike show up over and
17:25over again we could go ahead and exclude
17:27phrases and put Nike because that
17:29keyword is irrelevant to us because we
17:31cannot make our own Nike product now we
17:34can scroll down here and begin to look
17:35for ideas again we're looking for that
17:37magneti Q score to be several times
17:39higher we're trying to ignore any brand
17:41names we might see on here now A cool
17:43one right here I see mosquito bracelet
17:45this is a search volume around 800 every
17:47month a magneti q score of over five
17:49times at it 4700 and we can see a CPR of
17:5211 now this is very interesting mosquito
17:54bracelet I've seen these things all the
17:55time they help a Propel mosquitoes get
17:57them away we can check out that Trend
17:59report too big spike up here probably
18:01during the summer months people need to
18:03repel mosquitoes during then and not
18:05necessarily this time of year so we can
18:06look at all time and yep that seems
18:08about right they Peak up during the
18:09summer so it's a little bit of a
18:10seasonal item again I did say no
18:12seasonal items but this is something
18:14that can still sell a little bit year
18:15round especially if you were to sell
18:17maybe in the southern hemisphere for
18:19certain types of months but regardless I
18:20like this idea this is something I would
18:22sa mosquito bands definitely something
18:24to think about and we can see some
18:25keywords that we could stack up here bug
18:27repellent bracelet basically the same
18:29thing these are two keywords another
18:30thing High search volume magn uh CPR of
18:32only eight you'll need eight sales in
18:34eight days to rank for this I like the
18:36looks of it it could be a pretty great
18:38product let's keep scrolling and see if
18:39we can find some more ideas another one
18:40insect repell and bracelet all three of
18:42these and mosquito bracelet for kids all
18:45four of these could be stacked up and
18:46create a product that could I think
18:48could rank pretty well we also see
18:49mosquito bracelet up here even more
18:52that's a pretty high CPR right there but
18:54we'll keep looking and see if we find
18:55something else too it's a good idea to
18:57find a spend a bit of time search
18:59through one of these keywords because
19:00the best keywords are often found when
19:02you really dive deep to find them if you
19:04work to find a keyword you know that you
19:05found something special so sometimes
19:07I'll be on page four page five or even
19:09deeper to find an idea that I think is
19:12going to be a really really good idea
19:14that I don't think anyone else has found
19:16yet so let's keep scrolling through here
19:17I see a lot of these water filter straws
19:20again I think that's a little bit of a
19:21hard Market to enter given how much
19:23competition there is with LifeStraw and
19:25everything um so let's keep scrolling
19:27and see what we can find again brand
19:29name we have to ignore that interesting
19:31uh we have a couple things right here a
19:32scuba whistle right here a scuba whistle
19:35has 325 search results so it's good
19:37enough and a magnetic Q score about five
19:39times that at 5800 CPR of eight we can
19:42look at the search results over the year
19:44now it seems to be a trend that's on the
19:45up and up we can back it up too seems to
19:47be rising in the past couple years so
19:49this is a pretty cool thing especially
19:51we can if we can stack some more
19:52keywords on it I like the idea doing a
19:54scuba whistle it's very interesting to
19:56me something we could definitely look at
19:58and we can um we could if we wanted to
20:00after this we could type in scuba
20:01whistle in the magnet to find relevant
20:03keyword specifically for that rather
20:05than a more generic term like hiking
20:07accessories let's keep looking here
20:09coyote whistle again I like that one too
20:11looks like slightly more competition CPR
20:13of 9 but still definitely something we
20:15could enter ghost hunting flashlight
20:17very interesting too we see all those
20:18numbers they all Stack Up CPR of eight
20:20search volume of 380 magn Q of 1300 I
20:23like these ideas a lot a blinding
20:26flashlight self-defense a flashlight
20:27that blinds the person that shine it
20:29into I believe that's what it for
20:30inflatable solar Lantern I like this one
20:33too a lot of cool ideas here so if you
20:35like the magnetic tool you can plug in
20:37your keyword and keep digging here until
20:39you find something that you really like
20:42and just to get an idea of how much
20:43these products are making let's go to
20:44scuba whistle real quick now this is one
20:46that's got a bit less search volume but
20:48we still want to see right here we can
20:50see scuba Choice scuba diving safety
20:52whistle and we can see this product
20:53right here we can see this product has
20:55sold over 9,000 units in the past 30
20:57days and for a total of almost $775,000
21:00so this product is doing very very well
21:03now let's take a look at something else
21:04right here let's go up right here let's
21:07take a look at another product let's
21:08look at an inflatable solar Lantern we
21:11can see let's get past the sponsored
21:14results and we can see this one right
21:15here is an inflatable Lantern
21:17rechargeable this is exactly what we're
21:19looking for and with that helium 10
21:21x-ray Chrome extension right here we'll
21:23just wait for that to load for 2 seconds
21:25and we can see that this product has
21:26made over 37,000
21:29in the past 30 days off of 16,000 seed
21:32Soul so this keyword right here
21:34inflatable solar Lantern is clearly
21:35doing them pretty well again they're
21:37probably ranking for some other keywords
21:39as well with how much volume they are
21:41doing but this right here is a great
21:43start this is a keyword that's rankable
21:45for all CPR of only 11 they're doing
21:47pretty well for it so this is how you
21:49can see great ideas to sell on Amazon
21:51we're going to try one more example with
21:53the magnet tool just give you a range of
21:55ideas here so we're going to go ahead
21:56and plug in sleep aid for kids
21:59I think this is a big trending topic
22:00right here in fact I even saw over on
22:02exploding topics not too long ago so
22:04let's go ahead and plug this in and see
22:07what it comes up with okay so again we
22:09see the general information I'm going to
22:10go ahead and Skip to entering in the
22:12search volume those same um those same
22:14filters we did previously let's plug
22:16that in so scrolling down here we're
22:18looking an interesting one I see right
22:20here 80hd packages for kids again search
22:22volume almost by 100 very high magnite Q
22:25score relatively and we see for the CPR
22:27we're looking at a c 8 so let's go ahead
22:30if we click on this button right here we
22:31can open up Amazon and we can see what's
22:33already selling on this product now we
22:36see all the right here these aren't
22:37patches so that's something to keep in
22:39mind this product right here seems to be
22:41one of the big patches now this one
22:43right here too now there's a few things
22:44I noticed right here with these patches
22:46the first thing is that they're r four
22:48stars 3.8 Stars 3.9 Stars if you're able
22:52to come into this Market with a product
22:54that can be a 4.5 Star product you can
22:56look a whole lot better than these
22:58listings
22:59the second thing I'm noticing is um is
23:01these listings are not targeted towards
23:03kids this listing does not look like
23:05it's made for kids they only have three
23:06listing images doesn't look very good
23:09and again for this one right here they
23:10have more listing images but still not
23:13it does say it's perfect for kids but
23:15I'm still pretty confused about what
23:16this is you can make a much better
23:18listing image than this so you make a
23:20better product you make a better listing
23:22image you use all of your listing image
23:24spots and make it targeted towards kids
23:26you can rank better than they're
23:27currently selling and tap into those
23:29almost 500 people a month that are
23:31searching for that keyword next we are
23:33going to take a look at the blackboot
23:35tool on helium 10 again this is a paid
23:37tool you will need to subscribe to
23:39helium 10 for but again helium 10 does
23:41have a 14-day money back guarantee that
23:43you can take advantage of but we're
23:44going to navigate over to blackbox in
23:46here and I'll tell you right away that
23:48blackbox is one of my favorite tools and
23:50that's because you can go to blackbox
23:52without any idea for what you want to
23:54sell and it will give you ideas so if
23:56you're starting from scratch if you have
23:57zero inspiration blackbox is where I
24:00will always turn because it will give me
24:02product ideas that match my criteria
24:05even if I have nothing to give it to get
24:07started so with that being said we'll
24:09see this page right here now if you want
24:10the most simple way to get started on a
24:13blackbox you can use this but I like
24:15switching over to the advanced mode it's
24:17not that advanced especially if you're
24:18watching this tutorial it should be very
24:20easy for you to set up now there's a few
24:22things I want to go ahead and do that I
24:23will do regardless as we can see we have
24:26a lot of different variables right here
24:27and the good news for you is you only
24:29have to worry about a few of them the
24:31first one I want to pay attention to is
24:33the review count I'm looking for
24:34products that have less than 400 reviews
24:37because products that have more than
24:38that are just going to be too
24:40competitive we want products that can
24:42have up to 400 reviews but not more than
24:44that so this is still a market that we
24:46can break into and isn't going to have
24:48too too much competition next we want to
24:51take a look at the review rating ideally
24:53we're looking for products for a market
24:55we can break into that we can improve
24:57upon for instance if the products in the
24:59category were already five stars then we
25:02can't improve that product at all people
25:03already love it so there's no reason for
25:05them to order our new product versus the
25:07established seller so that way so that's
25:09why I plug in for the review rating 4.2
25:11which on Amazon a 4.2 average rating
25:13will round down to four star average so
25:16we know there's a lot of room for us to
25:18improve upon these products next over
25:20here I'm looking to find products that
25:21are doing at least $110,000 in Revenue
25:25this means these products are doing at
25:26least $120,000 in Revenue Vue every
25:29single year now this is my Baseline for
25:31finding a product obviously they could
25:32be making a whole lot more than that a
25:34product making less than 10,000 a month
25:36this is not worth my time to break into
25:38however if you're looking to find a
25:40product that could work for you you're
25:41welcome to change this down to 5,000 if
25:43you just want a little bit of side
25:44income something that might be easier to
25:46start and break into however I like
25:48going with 10,000 and as we've talked
25:50about in some previous videos the gold
25:52lock zone for pricing a product on
25:54Amazon is between $15 and $885 so we're
25:57going to plug in that criteria to make
25:59sure we're selling a product at a price
26:00point that works for the majority of
26:02Amazon customers Amazon works well for
26:04impulse buys where customers don't think
26:06twice about it if a product is selling
26:08for less than $15 the profit margins are
26:10just so low and if it's selling for more
26:12than $85 it becomes less of an Impulse
26:15buy and a purchase that someone is going
26:17to have to think through and take some
26:19time staying in this zone is what leads
26:21to the most success for Amazon sellers
26:23as I've observed from thousands of our
26:25students once we have all these criteria
26:27set again I'm going to worry about any
26:29of these other things other than
26:30category and subcategory and category
26:32and subcategory is where you can have
26:33some fun this is where you can put in
26:36some categories for products that you
26:38think you might want to sell on Amazon
26:39and as I'm going through this right now
26:41I can give you some insight on great
26:43categories to sell on Amazon I would
26:44avoid appliances because they can be
26:46very hard to create hard to manufacture
26:49arts and crafts and sewing that can be
26:51good Beauty and personal care another
26:53really good one Cameron photo that can
26:56be difficult books avoid see and vinyl
26:58avoid accessories for cell phones that
27:01can be good clothing shoes and jewelry I
27:02would avoid let's keep swolling down
27:04here and find some really good ones
27:05kitchening dining I like that one can be
27:07good patio lawn and garden I really like
27:10this one as well I'm going to go ahead
27:11and click on it pet supplies that's a
27:13really good one Tools in Home
27:15Improvement can be a good one as long as
27:16you don't get too specific with your
27:18tools Sports and Outdoors let's select
27:20that as well so we have two different
27:21categories again if you want to go even
27:23more Niche you can get in here and
27:24select the even more subcategories or
27:26even Sub sub categories or Sub sub
27:29subcategories or even deeper than that
27:32if you want to get really specific about
27:33the type of product you want to sell but
27:35I want to broad range for this one that
27:37we're doing on blackbox for the first
27:38scale right here so we're going to
27:40select these categories and press search
27:42now as soon as you do this helium tent
27:44is filtering through every single
27:46product on Amazon to only show you
27:47products that match the criteria that
27:49you just gave it and now it has gave us
27:51some results so we can see all the
27:53information on here about what's the
27:54price point what are the mly sales
27:56what's the mly revenue the reviews the
27:58seller and the last year sales as well
28:00so you can make sure this product is
28:01sticking well as weight interesting
28:03things like this now what I like to see
28:05right here is obviously monthly Revenue
28:06this is going to be good and then the
28:07reviews how much improvement is there
28:09for this product so now we can keep
28:11scrolling down and we can see the little
28:12image here as well as the name and right
28:14now it's it's around Halloween time so
28:16we're getting a lot of Halloween
28:17decorations if we really want to we can
28:19go back to the filters and we can filter
28:20out things that have the word um
28:22Halloween or costume on it which I think
28:24could be a good idea we can exclude
28:26Tyler keywords we can exclude
28:28Halloween costume decoration so we're
28:31going to exclude these just because we
28:33don't want to sell seasonal products we
28:34don't want something that's only going
28:35to PE for the month of November and then
28:37never come back again so that's really
28:39great now we filter those out and now we
28:41have some good products that are looking
28:42really good so scrolling through here we
28:44see right here this product right here
28:46is doing $122,000 a month get 700 sales
28:49with a fourstar rating so let's go ahead
28:50and click right here we'll be able to
28:52open up and see more about this product
28:54now we can see this is a neck guard
28:56right here now we can see it's not
28:58competitive price which is very
28:59interesting which means that if this
29:01product is still continuing to do that
29:03much that's pretty crazy but we can see
29:05this many ratings we can see how much
29:06it's doing again from the helium 10 see
29:084.1 Stars let's go ahead and open up a
29:10couple different other products so we
29:12can compare a few different things I
29:14like the looks of this too so let's go
29:15ahead and click on it right here and we
29:17can see that this product is doing
29:18$111,000 in Revenue every month with
29:20around $476 sales now this is really
29:23good information and it's especially
29:25great to see that this product is doing
29:27this with the only 4.2 average in 35
29:30reviews I think this product has a lot
29:32of potential so let me show you the next
29:34steps I would take so once we find a
29:35product that we think this is something
29:37we could manufacture it's feasible for
29:38us to manufacture and we can actually
29:40verify with our own eyes that this
29:42product is doing a lot of sales has
29:45lower reviews and is a market that we
29:47could break into only 35 ratings and
29:49this looks like something that I could
29:50make make happen we want to go ahead to
29:52the ratings and see what are people's
29:54main issue with the products now we can
29:56click here to see just the onear reviews
29:57or we can just review all the reviews at
29:59the top I'm just since this only has 35
30:01I think it'll be pretty quick to go
30:02through there's actually only one actual
30:04review the rest I think are just rating
30:06so this person who said one star said
30:08they only received one shovel okay well
30:11we can say that the big Improvement
30:12thing to do would be to make sure that
30:15if we're selling it in a two pack that
30:17every pack has two in it this would and
30:19if a customer has an issue like this we
30:21could offer them a refund so by making
30:23an improvement like this and this is a
30:24pretty interesting Improvement to make
30:26we would be able to make a five-star
30:27prod
30:28and if we really want to take a look at
30:29this even more we can check out the
30:31other adjacent products so let's go
30:33ahead and take the name without the
30:35brand name in it let's see about that
30:37and let's search this and see if there's
30:38other products that come up again not
30:41many results I'm looking here these
30:42products look a little bit different
30:44than what I was just seeing there's a
30:45very similar product to what we were
30:46seeing right there we're scrolling down
30:49we see some products like this let's go
30:51back here and do one more example before
30:53we move on to the next tool this product
30:55right here I can see is doing over
30:56$20,000 a month with a three and a half
30:58star average let's go ahead and click on
31:00it so we can get some more information
31:01we can see this is a pet vest for safety
31:04for pet visibility to put on your dog
31:07very interesting it's priced at $28 and
31:09it has over 750 sales per month for a
31:13total of $20,000 yet only having a three
31:15and a half star rating once again like
31:17we did before we can navigate back on
31:18here and we want to read the onear
31:20reviews and see what is the main issue
31:22that people are having with this product
31:24we can see right here that it's poorly
31:26made the underbelly fabric is not stitch
31:28together we can see poor quality
31:31significant wear after four hunts poor
31:32quality one season so people are really
31:35complaining about the quality so if
31:36you're able to take a product like this
31:38and get it manufactured a little bit
31:40higher quality than this make the
31:41material stick put a good work into
31:43making a product that actually works
31:45then you would be able to make a
31:46five-star product and if your product
31:48was five stars and people were comparing
31:50it against this people are going to go
31:52for the product that's five stars
31:54instead of 3.5 especially in a market
31:56with only 48 ratings it's easy enough to
31:58break into so this is the blackbox tool
32:00again I love the blackbox tool if you do
32:02not have any idea of where to start want
32:04to find products I highly recommend it
32:06it can be a very very good way to get
32:09moving the next tool I want to take a
32:11look at is the best sellers rank now
32:13this method is completely free you can
32:14do this with just your browser and
32:16amazon.com Amazon will actually give you
32:19the data for what products are the best
32:21selling in every target market so once
32:24you're on your Amazon home screen right
32:25here we can go ahead and hit the best
32:27sellers button right here we'll be taken
32:29to the best sellers page for right now
32:32each C each each main category right
32:34here and these products are big time
32:35right we see Stanley Cup we say apple
32:38airpods and these are established brands
32:40that we're never going to compete with
32:41but we can compete with is we can
32:43compete with the new releases so if we
32:45click on new releases here we can
32:47actually see new products that have
32:48entered the market in the last 60 days
32:50that are doing big numbers in sales so
32:53we can see all the big categories right
32:55here but let's go on the side down here
32:57and I want to go ahead down to Pet
32:59Supplies right here let's click on that
33:01and we can see products that I've
33:02launched recently that are doing well so
33:04the number one product in the new
33:07releases section is a cat calming collar
33:10it's a four pack right here it comes
33:12into colors it's in our goalie lock
33:13price range right here 3.9 star rating
33:16so this is a product that's selling well
33:18launched recently but there's still a
33:20lot of room for improvement they're
33:21doing $91,000 this month and if you
33:24scroll down here it'll actually tell you
33:26when they launch because that this
33:28product first became available on August
33:3017th so just a little bit over two
33:32months ago now this being said it's a
33:34new product it's doing well 349 Stars we
33:36can go down to the ratings at this point
33:37and see a few things we can go to the
33:39onear reviews and see what are the
33:41problems doesn't work doesn't work it's
33:43dangerous it made my cat sick does more
33:45harm than good now if you can figure out
33:47how to make this product work a little
33:49better be a little bit more safe not
33:51make people's cat sick and maybe you
33:53have a product on your hands now going
33:55back down here we can scroll more we can
33:57see lots and lots of different ideas for
33:59products that are selling well this
34:00cheerble smart interactive dog toy it's
34:03an automatic moving bouncing and
34:05rotating ball let's check this out for a
34:07second this product is the number one
34:09release in dog toy balls only has 15
34:11reviews in a 4.1 average and is still
34:14doing over 400 sales this month we can
34:16see Amazon's even telling us that right
34:18now even though helium 10 doesn't have
34:20the data so let's go ahead and scroll
34:22down here we can see that this product
34:23launched at September 25th so just a a
34:26little bit over a month ago and it's
34:27already doing numbers like this you can
34:28do the map 400 * $44 each it's doing a
34:32lot of money let's go ahead and take out
34:34the reviews and see what people's issue
34:36is with the products we see this is a
34:37four star we can see what their problems
34:39are this one star is what I can learn a
34:41lot from choking hazard interesting
34:43confus dogs very interesting things to
34:45note of and let's see if there's
34:47anything else just that one review but
34:48this can still give us Insight if we can
34:50make a product that is a five-star
34:52product and launch it this product had
34:54recent success to and maybe can you now
34:57I want to show you very briefly this is
34:58a brand new thing that Amazon just
35:00started doing in recent months and this
35:01is what they call their movers and their
35:03shakers so let's go ahead and navigate
35:05back here into this page right here the
35:07main new releases page or the new
35:09bestsellers page we can see right here
35:11another tab called movers and shakers
35:14and this is going to show you the
35:15biggest gainers in sales rank over the
35:17past 24 hours so this is showing you
35:19products that are just recently starting
35:21to have their sales go way up and it may
35:23be a sign that a trend is on the rise we
35:26can see a few things here we can see it
35:27in Tech trap for indoors again this one
35:29only has a four- star rating too so
35:31that's very interesting to note of but I
35:33want to get a little bit more specific
35:34with categories so we are looking at
35:36just super generic things I actually
35:37want to check out Beauty and personal
35:39care because this can be a great Market
35:41to keep to be in as well and we can you
35:43know even get more specific than this
35:45but let's take a look and see what is
35:46here let's scroll down a little bit so
35:48we are looking at some such big products
35:52this right here is very interesting
35:53Rosemary mid light scalp hair
35:56strengthening oil very interesting but I
35:58actually want to keep going and see if
35:59we can find an even smaller product here
36:02we're going to navigate onto the second
36:03page and keep going down here and see
36:06what we can find right here we can see
36:08number 66 right here we can see a perk
36:11up talc-free dry shampoo now we can see
36:145,000 purchases in the last month this
36:16product only 3.8 Stars 1,300 reviews a
36:20little bit high in the review ends but
36:21this product is peing right now so even
36:23helium 10 might not have the data but
36:25this product is having a huge rise in
36:27sales very recently and this can be an
36:30indication 18% sales rank we can see it
36:32jumped up 50 in just the past 24 hours
36:35this is a product that's on the rise it
36:36could be a sign of a trend to come now
36:38you want to verify that information you
36:39don't want that to be the only thing
36:41that you launch a product off of but the
36:42movers and shakers can be a very
36:44interesting page to see of the biggest
36:46gainers in sales rank over the past 24
36:48hours it's brand new and if you're
36:50already looking at the new sellers you
36:52can go ahead and check it out the next
36:54tool I want to cover is part of helium
36:5610 and that is the cerebro tool this is
36:58the reverse product lookup where I can
37:01find a product that I like on Amazon and
37:03I can figure out number one what are
37:04some adjacent products that I could
37:06launch and sell and number two I can see
37:08how competitive are the keywords that
37:10they're ranking their product under so
37:12going back to this cat colar that we
37:14looked at earlier I want to do a little
37:16bit more of a Dap so you could go in
37:17with a product like this or a brand new
37:19product that we haven't looked at yet
37:21the main thing is that you already have
37:23a product on Amazon that you like and
37:25you want to go in and find some more
37:26information about how is it ranking and
37:29what are some other similar products
37:30that you could launch the first thing
37:32we'll need to do is go ahead and gra
37:34grab the Asin number the Asin number is
37:36used to identify every product that's
37:38being sold on Amazon and you can get it
37:39in a number of spots if you have the
37:41helium tan extension you'll find the as
37:43right here you can copy it just by
37:45pressing this button now if you don't
37:46have helium 10 yet the the second spot
37:48you can find it is in the URL bar right
37:51here we can go ahead and copy the Asin
37:53and the third place we can find it is by
37:54searching the page for Asin we can find
37:56the Asin number down here and also down
37:59here there's four places on the page
38:00where we've been able to find the number
38:02once we have the number we're going to
38:03go ahead and copy it and navigate over
38:04to hel and 10 go to tools and click on
38:06cerebro right here we'll be taken to the
38:09cerebro lookup where we can then paste
38:10the as number and hit get keywords
38:13helium 10 will then go to work finding
38:15all the keywords that this product is
38:16ranking under so these are all the
38:18products and we can then once it loads
38:20here we can see a couple bits of really
38:22interesting information we can make sure
38:24this matches the product we looked up
38:25again if we use the correct asent it
38:27should
38:28we can see the total keywords that it's
38:29ranking under and then we can get a good
38:31idea of how many of them are organic
38:33versus paid using PPC or Amazon ads in
38:36order to rank under them now what we can
38:39see right here is a good number of
38:40organic keywords but this isn't the most
38:42interesting information at all and in
38:44fact I'm going to go up to the filters
38:46here before I even look at these so we
38:48can get some more accurate information
38:50I'm only interested in the search volume
38:51for Keers that have at least 300
38:53searches per month there will be some
38:55smaller Keers that are just so small
38:56that they don't matter and give us any
38:58relevant data so let's make this at
39:00least 300 then for word count there's
39:02going to be some keywords that are way
39:03too specific and keywords that are way
39:05too broad and in order to get the best
39:07keywords I like doing a workout between
39:09two and five for the keywords that will
39:10show up something that I can add
39:12eventually is a cerebro IQ scorer where
39:14I can try to find keywords that have low
39:16competition in order to rank under but
39:18first off let's just start our keywords
39:19off like this so we can find how this
39:22product some big keywords this product
39:24is ranking under we can see cat relax
39:26it's here at the very to top with over
39:28480 searches cerebro IQ score of 787 the
39:32cerebro IQ score is taking the search
39:34volume and comparing it with the
39:36competition so a higher cerebra IQ score
39:39will have a lower competition relative
39:41to the search volume if the cerebra IQ
39:43score for low competition keywords we're
39:46looking for the CRA IQ score to be at
39:48least three times with the search volume
39:49is the other Factor that's very
39:51important here is the CPR now your CPR
39:54is going to tell you how many sales you
39:56need to get in an day period in order to
39:58rank on the first half of the first page
40:01the lowest number that helium 10 show
40:03you is eight and it will go all the way
40:05up as high for to much higher for very
40:08competitive keywords especially for
40:10launching your first product I try to
40:11make sure the CPR is between 8 and 25
40:14and on the lower end of that is even
40:16better because it will be easy to rank
40:18for these keywords especially for your
40:20safety keywords so after we've looked at
40:21this for a second I want to go ahead and
40:23make the minimum cerebro IQ score 900 so
40:26we can find some keyword that make sense
40:27of ranking it 900 is 3 * 300 so that's
40:31where our starting base start looking at
40:32barones for cats we can see a high
40:34search volume 55 and over a cerebra IQ
40:37score of over three times that CBR is
40:39only nine this is basically what this
40:41product is barones for cats and we can
40:43see some other very relevant keywords as
40:45well fairon cat collar that we can start
40:47stacking up fairon cers for cats again
40:49each product is going to rank on
40:51multiple keywords so we already found
40:52three keywords that a product like this
40:54could rank under that have low
40:55competition High search volume and we've
40:57seen from before how this product is a
40:59new release bestseller let's keep
41:01scrolling down and see what we can find
41:03let's see if we see anything else lots
41:04of cat call and call lots of great
41:07keywords that have cerebra that have IQ
41:09scores over three times the search
41:10volume and lots of keywords that have a
41:12low enough CPR to enter it for instance
41:16this keyword is a very broad keyword
41:18common color for cats it has a CPR score
41:20of 49 meaning you need 49 sales in an
41:238-day period in order to rank on the
41:24first T of the first page but this is a
41:27key is getting 11,000 search volume if
41:29we look at any of these smaller keywords
41:31right here anti-aggression for cats even
41:33that smaller right there or something
41:35even smaller like pheromone collar only
41:37has a CPR of 11 so it's important to
41:39keep our eye on these so we can figure
41:40out where everything is ranking and what
41:42we can compete under if you like any of
41:44these keywords and want to revisit them
41:45later we can go ahead and click on a
41:47couple ideas right here and click add to
41:49keyword tracker if you want to track
41:51them for a product we have but the best
41:53thing to do while you're still coming up
41:54with ideas is hit add to my list we can
41:56create a new folder and say ideas
41:58October and we can go ahead and save and
42:00now these ideas will be available in
42:02that folder and we can track their data
42:03going forward one more thing that's
42:05interesting to look at right here is to
42:06see the trend over time is this a trend
42:09that's rising or is it something that's
42:10always been like this the default will
42:12be one year and you can set your
42:13Marketplace whether you're looking at
42:14Amazon or Google for now we're looking
42:16on Amazon I'm going to back this up to
42:18see all time and we can see how this
42:20trend has reacted over time it actually
42:21looks like it's a little low right now
42:23although it's kind of going all over the
42:24place I again I don't put too much trust
42:27of these things unless I can see a real
42:28Trend start to take shape or a real
42:30decline start to take shape this trend
42:33line right here does not tell me that
42:34much now before we move on to the next
42:36tool I want to show you one other way to
42:38use blackbox that can be incredibly
42:40powerful to find incredible keywords to
42:43Market your product around while we just
42:44looked at product ideas via blackbox
42:46blackbox will also show you keywords
42:49that have potential to sell a product
42:51under Amazon once again navigate back to
42:53the blackbox tool and instead of on this
42:55product section we're going to go to the
42:57competitors right here next once this
42:59loads up we're going to put a couple
43:02things in here the first thing is on the
43:04search volume you want to search volume
43:05of at least 200 monthly Revenue we don't
43:07want something too competitive so let's
43:09go on from between dollar to $88,000 a
43:12month price again we'll go on that
43:13goldilock zone between $15 and $85
43:16review count we'll go up to 1,000 review
43:19rating we're going to go at 4.2 again if
43:21you want to be more strict we could go
43:24down to four stars but I do want it to
43:26be kind of varied and then because we're
43:28talking about keywords we're going to
43:29put a word count between two and five as
43:31we discussed before to make sure those
43:33keywords aren't too generic or too
43:35specific great now that we've done this
43:37we can do a couple things here we can
43:38navigate into some categories um if we
43:40want to do some more categories if we
43:42want to add more categories you can also
43:44add all sorts of filters but this is the
43:46whole base that you need I'm going to go
43:48ahead and press the search button and
43:49wait for things to load you're going to
43:51see a lot of keywords and this is a part
43:53where I encourage you to take some time
43:54to really search through the keyword
43:57there's going to be a lot of keywords
43:58that are brands that you can't sell
44:00things that you cannot manufacture but
44:02by taking the time to actually sort
44:03through you're sifting through the sand
44:05to find the gold that's in here so take
44:08some time I'm going to scroll through as
44:09well I see lots and lots of results um
44:11we have at least 10 pages right here so
44:12I'm going to scroll through and I'm
44:13going to highlight some that I think are
44:15really good products Bluetooth tape deck
44:17that is very interesting obviously you
44:19know the tape decks um from back in the
44:20day something that runs on Bluetooth
44:22this says 223 searches a month and the
44:25average star rating of 3.8 this
44:27indicates it's a keyword where you could
44:28create a better product in and capture
44:31this market share now it is an appliance
44:33it is an Electronics SL Appliance so
44:36this is the type of thing that would be
44:37could be more Troublesome to try to
44:40manufacture but you could find searching
44:41on Alibaba and other sites that
44:43manufacturers already have a default
44:45made here where you can put your brand
44:46on and sell it although not my favorite
44:48way to sell it is possible for you to
44:50enter a market that's got monthly sales
44:51of
44:52$42,000 let's keep scrolling and see if
44:54we see anything else right here we see a
44:56deer salt blck right here this product
44:59has
45:00448 monthly searches about $5,000 in
45:04monthly revenue and we can see the
45:05average reviews is 4.2 this indicates
45:07there is a lot of room for improvement
45:10here we can even press this button here
45:11and see the trend line overtime across
45:13the year looks like in the second half
45:14of this year it's peing it's deer
45:16hunting season that does check out I
45:18think if we look at all time we might
45:19see that as a as a common Trend as deer
45:21hunting season comes and goes every
45:23single year little bit seasonal but not
45:25terribly let's go ahead and put these
45:26dos right here and click view on Amazon
45:29now we can see the products that are
45:30being sold if you can create a product
45:32that can compete with these and be
45:33better than these we can see the average
45:35the top selling product here only as a
45:36four-star review create a product that's
45:38better and sell it and you have a lot of
45:41money on your hands right there the
45:43other thing you can do right here is by
45:44tapping these dots you can open up the
45:45magnet tool and as we discussed the
45:47magnet tool will show you related
45:48keywords to this keywords so we can use
45:51deer salt block as a starting place and
45:53number one find ajacent keywords that if
45:55we launched a product like a deer Sal
45:57block we would be able to capture the
45:58audience from multiple keywords we can
46:01also find similar keywords for products
46:03that aren't exactly dear salt block but
46:05are related and maybe even have better
46:07potential so just like we did on the
46:09magnit tool before we can set our
46:11parameters right here magnet score over
46:13900 search volume over 300 set those
46:16word count
46:17parameters and go ahead and apply and
46:20then we can scroll through here and see
46:21what else we see here we see an adjacent
46:23keyword right here in dear Salt Lick
46:25block this is another keyword you be
46:26able to Target that has a bigger Market
46:29here than just de salt block as a whole
46:30as we can see it has 12200 monthly
46:32searches and a magneti q score of over
46:349,000 it's a little bit harder to rank
46:37on this keyword but if you were to
46:38launch a deer salt block you would be
46:40able to Target both these keywords as
46:42well as this one right here this one
46:44right here and many more as we go down
46:46as we can see similar keywords we can
46:47see things like salt walk for horses
46:49again a different animal you're
46:51targeting a different purpose different
46:52marketing brand to go into this and
46:54different search volumes so you can use
46:56this for inspiration to get you on other
46:58areas donkey treats looks like this one
47:00has a lot of potential here as well lots
47:03and lots of different ideas as you
47:04scroll back but not to get too
47:06distracted in the magnet tool let's go
47:07ahead back to the blackbox and go in a
47:10couple more pages and let me just point
47:11out a couple more ideas before we move
47:13on to the next tool right here I like
47:15this one as well it's a scope phone
47:16mount for hunting uh this is a very cool
47:18one average reading 3.8 Stars it's doing
47:21about that's not a crazy volume every
47:23single month but 200 searches I think
47:25this number is a little bit misleading
47:27200 serves is pretty good if we open it
47:28up on Amazon let's see what it actually
47:30looks like I see some products and as uh
47:32as helium 10 told us these don't have
47:34great reviews if you can create a
47:35product like this that works better and
47:38is a five-star product instead of a 3.8
47:40or fourstar product you can take the
47:43business these products are getting and
47:45for example we can pull up this top
47:46product right here right below the
47:47sponsored results and let's see how much
47:49they're doing with the helium tan
47:50extension wait for it to load $119,000 a
47:54month not bad and you can create a
47:56product that's a festar and take their
47:58business away let's find one more before
48:00we move on wood plug cutter it's
48:02interesting I don't know a ton about it
48:04so I don't want to single that one out
48:05let's find something really good right
48:07here very interesting we have a one-way
48:09screw removal tool this this keyword
48:13right here is getting 951 searches a
48:16month with over 6,000 in volume just for
48:18this one keyword and the average product
48:20ranking is 3.7 Stars so if you were able
48:23to make a one-way screw removal tool
48:25that works as a five-star product you
48:28can take this business away and let's go
48:30ahead for example let's view it on
48:31Amazon to see what we got here I'm going
48:33below the sponsored results right here
48:35looks like this might be the top product
48:37right here let's click on it and see 3.4
48:39Stars not great it's doing $2,500 a
48:42month if you made a Five Star product
48:44you can take their business away and
48:45probably even more on top of that um it
48:48looked like there were some products
48:49that were selling better as well but
48:50this is just an example to show you what
48:52hypothetically is possible here with
48:54that being said let's go back to another
48:56free tool which we haven't talked about
48:58yet and that would be using the search
49:00bar method on Amazon Amazon search bar
49:03is right there for everyone and it will
49:05actually show you the top products as
49:07you start to search things in for
49:08instance if I start to search something
49:10like computer Amazon search bar is going
49:13to autoc correct with what it thinks I'm
49:15going to search for because these are
49:16the most searched keywords that start
49:18with computer but computer is a full
49:20word let's go ahead and back it up and
49:21imagine we are typing in single letters
49:25as we type in a c it will show me what
49:27it thinks the 10 most likely things I'm
49:29going to search for based on what other
49:31Amazon customers have been searching so
49:33the number one thing with the see is
49:34candy makes sense it's around Halloween
49:36makes sense people be order Candy
49:38Christmas decorations it is getting
49:40close to Christmas so that makes sense
49:41as well and then you have some things
49:43that are more year- round products like
49:45cat litter batteries curtain rods coffee
49:47but let's get a little bit more specific
49:49than this and type in CA we can now see
49:51some more specifics these two were
49:53already here but as we go down more cat
49:55toys cat ears very interesting so these
49:57are popular items and we can see that
49:59because Amazon is recommending them to
50:00us once you see an item this can give
50:03you your inspiration so once we did C CA
50:06we can move on to c r and so on by
50:08typing in just a few letters we can see
50:10what the search bar is completing at we
50:12in fact found our product berberine T by
50:14the time we got to B and with be at the
50:16time berberine was one of the top things
50:18that came up so after we saw berberine
50:21we we filled in the search bar with the
50:22word berbery and at the time although
50:24these are what you see right now berbery
50:26te is one of the 10 products that was
50:28listed and after we clicked on it we did
50:30not see a single other product for
50:32berberine tea with that data we went on
50:34to launch our product berberine T which
50:36can be found right here now available on
50:38Amazon as the top product that comes up
50:40if you look that up let's go ahead back
50:42though and try to find something right
50:43now when I type in Tu I can see on this
50:45bottom search right here turmeric powder
50:47that's very interesting I do know about
50:49turmeric as a supplement it has been
50:51gaining popularity so let me go ahead
50:53and tyght in turmeric and see what comes
50:55up in fact I see some interesting things
50:57I see tumeric tea tumeric soap I'm very
51:00interested in tumeric soap what is the
51:02potential of this now I do see a lot of
51:04Sellers and a lot of sellers can be a
51:05bad thing but this is an interesting
51:07keyword to go off of do we think that we
51:09could create a similar product right
51:11here and launch it in fact you know what
51:13actually it does look a little bit
51:14competitive but let's go back to the
51:16drawing board and see what type of
51:17turmeric product we can create a tumeric
51:19scrub that's interesting let's go tumor
51:21tea tumor tea I feel like it's going to
51:22be a little bit saturated turmeric
51:25lotion very interesting we can see when
51:27you type in tumeric L it is the third
51:29thing that populates so let's click on
51:31that and see what is being sold I see a
51:33couple lotions being sold I see a few
51:35things but not a ton there's still
51:37definitely potential in the market to
51:39enter it and I also see some products
51:41that are selling that don't have the
51:42greatest reviews so this is definitely
51:45some potential there but let's go back
51:46here and see what else we see so we
51:48found this keyword by using the search
51:50bar method on Amazon but now we can go
51:52back to helium 10 if you have your
51:53subscription go over to the magnet tool
51:56and then we can then plug in this
51:58keyword we found in helium 10 so we can
52:00get all the data behind it this will
52:02tell us how many people are actually
52:03searching for this my guess would be a
52:05lot as Amazon has recommended this
52:07keyword to us but helium 10 can actually
52:09validate and see how it's doing right
52:10here we can see the search volume is 645
52:13pretty good and a magnet IQ score of
52:152800 CPR of only 10 this shows us that
52:19there are a lot of people searching for
52:20it there's still not a ton of
52:22competition and you're only going to
52:23need 10 sales in the first eight days to
52:25rank on the first half of the first page
52:27so there is a lot of potential with
52:29launching a product like this especially
52:31when we start talking about stacking
52:32keywords this is the search bar method
52:34and as you've seen you can get started
52:36on this before you even sign up for
52:37helium 10 just by logging on even
52:39without an Amazon account you can start
52:41searching and see what will pop up for
52:43you now I want to show you another free
52:46method that's been one of my favorites
52:48lately which is the Keyword Planner this
52:50tool is available for free all you need
52:51is a Google ads account U if you're
52:53looking to get started with free this is
52:55one of the big ones that I recommend B
52:57so we're signed in in here we on this
52:58screen right here you can just Google
53:00Google ads Keyword Planner and you'll be
53:01taken to this we're going to go ahead
53:03and press the discover new keywords
53:05button and we can enter products or
53:07services that are closely related to our
53:09business here now here you can put
53:11something that you're interested about
53:12something that you think is trending or
53:14anything you want but all you need is
53:16some sort of topic to get you started
53:17and for me we're just going to go with
53:19gluten-free snacks as I've seen it is a
53:21very trending idea and market right now
53:23for gluten-free snacks so we're going to
53:25go ahead and put that in um if you want
53:27to enter in a site to get keywords from
53:28there you can also do that but we're
53:30going to go ahead and just hit get
53:31results and Google is going to begin to
53:33peel and find keywords that are related
53:35to this keyword and show us also how
53:37many average monthly searches each
53:39keyword is getting so let's expand these
53:41so we can see them right here gluten-
53:42free snacks itself is getting between 10
53:44and 100,000 searches every month it's a
53:46very well performing keyword but we got
53:47also see that the competition is high we
53:50can also see for some of these other
53:52ones gluten-free crackers gluten-free
53:53graham crackers these are also very
53:56popular items now if we want to add a
53:58filter here one of the cool things we
53:59can do is we can say we want competition
54:02that is only low and medium so we're
54:03avoiding keywords that have a lot of
54:05competition already and we can go ahead
54:07and search for this and see what we can
54:09find here obviously there's a lot less
54:11search volum but we can see things that
54:12have a relatively low competition but
54:14still somewhat High search volume so we
54:17can see gluten-free protein snacks still
54:20some search volume medium competition
54:22right down here gluten-free Valentine
54:23treats good number of searches almost up
54:25to 1 th000 searches a month low
54:27competition soup crackers easy
54:29gluten-free snacks so a lot of options
54:31here again this is a free tool to get
54:33you started now if you scroll up and
54:35Trace the mouse over the graph we can
54:37focus on the Peaks we can see it's
54:38consistent from about March to October
54:402023 but then a big spike around the
54:43holidays maybe ordering gifts for
54:44Christmas and maybe New Year's Eve
54:46resolutions it's still popular in
54:47January but tapers back again so these
54:50are all reasons we can check but this
54:51can ensure we aren't ring on fat or a
54:53trend that's on its way down maybe
54:55something that's even on way up you can
54:57see all this information with the free
54:59Google Keyword Planner now the next tool
55:01we're going to turn our attention to is
55:03Google Trends Google Trends has all the
55:05data from everyone searching in Google
55:07and will show you the trend line over
55:09time for different topics as you look
55:11them up for instance we launched our
55:13product carnivore electrolytes right
55:15here a while back but what I want to see
55:17is the popularity of the carnivore diet
55:19which is the big Trend that will be
55:20driving the growth of this product so if
55:22we look at 12 months we can see this is
55:24consistently Rising but let's bag it up
55:25even further
55:26we can see past 5 years this trend has
55:29really really risen um from back here it
55:32won't give you actual values of how many
55:34people are searching but it will give
55:35relative value so we can see it in fact
55:37just had its peak back here in October
55:39at 100 and this is back just a few years
55:42ago the market was only 7% of that so
55:45this is really really interesting to see
55:47how fast it's grown another cool thing
55:49is you can compare that so another diet
55:51that popular and still is to an extent
55:53is the keto diet it's what Travis
55:55released performance Nut Butter around
55:57and we can see when he launched it way
55:59back here keto is having a huge Peak and
56:01since then has gone way down in fact to
56:03now the carnivore diet is even more
56:06popular let's plug in another one and
56:07see the paleo diet let's see how paleo
56:09Compares in fact paleo looks to be all
56:12the way down here compared to carnivore
56:13keto which had much bigger Trends you
56:15can use this to compare product ideas to
56:17see which one has a bigger potential
56:19which one Trends are increasing for and
56:21compare things against one another to
56:23make sure you are making the right
56:24decision now I like the compare this
56:26with another tool I've been using lately
56:28which is exploding topics exploding
56:30topics is a subscription but they will
56:32actually give you access to a lot of
56:34information without paying for the
56:36subscription now if you do want to
56:37subscribe I got the best link for you
56:39down below but I'm going to show you
56:40everything that you can get with
56:41exploding topics completely free just
56:43know this is just the surface exploding
56:46topics will show you trends that are in
56:48the process of having explosive growth
56:51it will show you the volume how many
56:53searches is this product getting in the
56:54growth right if it's EXP FL floating
56:56you're going to have growth similar to
56:58what we're seeing here with this over
57:00100x growth in the past few years as we
57:03scroll down here not all of them are
57:05going to be products you're going to
57:06find a lot of things on here that aren't
57:07products at all and things that you can
57:09sell site TBT AI image enhancer those
57:12are not Amazon products but what is a
57:13product is remineralizing gum this gum
57:17and it will tell you a little bit about
57:18the product right here it's a kind of
57:19chewing gum designed to promote Dental
57:21Health by helping to restore and
57:22strengthen your teeth I believe is what
57:24it's going to say we can see this as a
57:25volume of 4.4 th000 and the growth of it
57:27has been exponential in the most recent
57:30months as you can see beginning 2024 no
57:32volume now it's going crazy this is a
57:35product on its early stages that you
57:36could jump on and be a part of a really
57:38really explosive Trend let's keep
57:40scrolling down here I see lash clusters
57:42another product with really really big
57:44gr growth loop ear plugs very
57:46interesting protect ears from harmful
57:48noises a lot a lot of growth as we can
57:50scroll down here seamoss gummies we had
57:52Anna on the channel last year who's
57:54having an amazing time selling her SE
57:56gummies on Amazon cold plune tub lots
57:59and lots walking pad lots and lots of
58:02really cool ideas here and then if
58:03you're interested you can take one of
58:05these and plug it back into Google
58:07Trends and see how it performs so Coss
58:09gummies let's go ahead and take the look
58:10at that Coss gummies and let's back it
58:15up we can see in the past five years
58:18look how much this trend increased no
58:19one was even talking about this back in
58:212020 and now it's all the rage and
58:24that's seos gummies let's look at the
58:25trend of seos as a whole and see what it
58:27says for that we can see how it really
58:29rose right here let's in fact back it up
58:30into 2004 we can see this trend is a
58:33newer one people were not talking about
58:35Coss at all back in 2017 now it is
58:38really really peing so we can validate
58:40these and you can also compare ideas so
58:42when we talk about seaboss another thing
58:44we were just talking about earlier was
58:45turmeric let's see how turmeric it
58:47compares to Coss we can see how both
58:50these Trends have really been on the
58:51rise so back in 2010s people weren't
58:53talking about them too much and now
58:55they're all their age but tumor is even
58:57bigger Market maybe more competition but
59:00a bigger Market Google Trends is your
59:01friend it's completely free you can use
59:03this along with a free page exploding
59:04topics to get some really cool Trends
59:06and insights and put them into your
59:07product now finally the last method I
59:09want to talk about is creating a passion
59:11product and this is a big big basis of
59:14what we teach here and again it's not
59:16the only way and the other thing is a
59:18lot of these methods work hand inand we
59:20love creating a passion product because
59:21it all starts with thinking about
59:22something a problem that you experience
59:24in your own life something your pass
59:26about and building a product around that
59:28because chances are if you're suffering
59:30from a problem in your life without a
59:31solution or have a passion chances are
59:33you aren't the only person who has that
59:35same passion or problem and if you come
59:37up with the solution there could be a
59:38whole audience out there waiting for
59:40that as well now am I finding a passion
59:42product in your life for instance for me
59:43when I developed performance gum I was
59:45looking for a way to consume caffeine
59:48that wasn't an energy drink or coffee
59:50something that I could bring with me
59:51easily take with me on the go and
59:53consume immediately and that's what
59:55brought me to develop it after coming up
59:57with the idea myself though I still use
59:58the other tools within helium T to
1:00:00validate the idea just because I came
1:00:01with a passion product doesn't mean I
1:00:03didn't check the validation using
1:00:05cerebro using the magnet tool to see how
1:00:07much search volume these keywords were
1:00:09getting and see if the competition was
1:00:11too much for me to handle what doing
1:00:12these validations did was proof to me
1:00:14that there was a market for the product
1:00:15on the platform and we were able to
1:00:17launch successfully based on all the
1:00:19validation we did with helium 10 so in
1:00:21this example here as many know with
1:00:22Travis's story he started out working
1:00:24with his mom's dance Ware company
1:00:26launching this product on Amazon but it
1:00:28didn't work out super well and the
1:00:29reason was Travis just didn't find
1:00:30fulfillment in selling dance clothing
1:00:33and this is the biggest thing it comes
1:00:34down to if you just choose a product on
1:00:36Amazon to sell on Amazon just because
1:00:38you think it will have potential with
1:00:39the market and you don't actually have
1:00:41that fire behind you to do it chances
1:00:43are you aren't going to be successful
1:00:44the biggest thing when it comes down to
1:00:46is having the motivation having the
1:00:47drive having the desire to build it
1:00:49having the passion to create a truly
1:00:50great product rather than just seeing a
1:00:52money-making opportunity that's why we
1:00:54advocate for making a passion product
1:00:55that so so much and then so Travis took
1:00:58that idea and he turned that into the
1:00:59passion product that became performance
1:01:00nut butter and this worked so well
1:01:02because he actually had a uh passion
1:01:04behind creating a premium nut blend um
1:01:07as a as a fitness as a fuel alternative
1:01:09for what was currently out there in the
1:01:10market there was actually passion behind
1:01:12it and clearly you can see in the
1:01:13results as he made over $1,300,000
1:01:16within the first year of selling the
1:01:18product on Amazon that's just one
1:01:20example there's tons of passion products
1:01:21that have been launched by myself by
1:01:23Travis by many of our students as you
1:01:24can see here from Cocktail cards to Veno
1:01:27cards to Rocket T the SE Pro there have
1:01:30been so many success stories Troy's EOS
1:01:32Sports creating a sports brand around
1:01:34vegan based horce products something
1:01:36that didn't exist and has filled a huge
1:01:38demand in the market for people who want
1:01:40high quality sports equipment but don't
1:01:41want the animal cruelty associated with
1:01:43it I want to thank you guys for tuning
1:01:45in today to this product research video
1:01:47if it's been a help for you make sure to
1:01:48go like And subscribe and if you want to
1:01:50hear more about how to launch your own
1:01:52product selling on Amazon and take what
1:01:54we learn today figure out how to Brand
1:01:56it how to get a manufacturer how to
1:01:58crowdfund it and much much more I have a
1:02:00free eight hour tutorial available right
1:02:02there just click that button and you'll
1:02:04be taken right to it where you can get
1:02:06eight hours of knowledge on how to
1:02:07launch your business on Amazon I hope to
1:02:09see you there thanks for watching and
1:02:11I'll see you next time

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