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😳 Amazon FBA Cambia TODO para Vendedores — Transcript

by Hermo Benito · 5,457 words · 777 segments · language en · Watch on YouTube

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0:00Amazon has just completely changed the
0:03rules for how to sell on Amazon for
0:052027. I'm kind of freaking out. I'm
0:09going to explain the changes they've
0:11made, the opportunity that's opening up
0:14for both new sellers and those of us
0:16who need to adapt quickly to the new
0:18way of selling this year and next,
0:20especially in 2027, and how to take
0:23advantage of all this to build a clear
0:25strategy. I'm kind of freaking out. I'm
0:28going to go over all of this a bit.
0:30I’m going to condense it a lot in
0:32this video so you know everything.
0:34I’m going to start with the three
0:36most important new features that are
0:37going to change the way we sell on
0:39Amazon. It’s going to be very
0:41AI-driven, and we really need to keep
0:43this in mind regarding how we optimize
0:45everything. I'll cover the three new
0:48features and then I'll share a complete
0:50strategy that I've written down here—
0:51I had to write it down because there's
0:53just so much to cover. A complete
0:56strategy that needs to be implemented
0:58right now if we want to start selling
1:00on Amazon, to begin focusing this way,
1:02and if we're already selling, to adapt
1:04quickly to the strategy. I'll explain
1:07the new features and then I'll explain
1:09the strategy, right? I'm only going to
1:12explain three new features because
1:13Amazon has made many announcements,
1:15they've announced a lot of things, and
1:17I don't want the video to run too long.
1:19New feature number one: branded
1:21conversations within search results.
1:25They have introduced Alexa for shopping
1:27, so when you go to search for a
1:29product in the search bar, there are
1:32two types of search results: the usual
1:34results, sorted by relevance, etc., and
1:37then the results the AI will provide.
1:41If it understands that you are looking
1:42for something specific, the AI will
1:43recommend things to you. It will be a
1:45different type of search result. It
1:46will be more conversational, like what
1:49happens with ChatGPT or other LLMs. Now
1:53, the important thing about Branded
1:55Conversations, which launches in
1:57January 2027, is that within the search
2:00results, when your product appears—
2:03for example, if you sell a supplement
2:06for, I don’t know, cats—there will
2:08be a little button there that says: "
2:11Help me decide." Then a conversation
2:15with Alexa for shopping will open to
2:18help them decide about that product.
2:21And here comes a key strategy that
2:23I’m going to explain now to help you
2:26sell. So people will say, "Hey, help me
2:29decide, does this really work for this,
2:31or is it comfortable, or what about
2:34this or that." And Alexa will say, "But
2:36what do you want it for? For this, or
2:37this, or this? Then this isn't the one
2:39for you, it's this other one." The
2:42second of three things: Amazon Ads
2:44agent. Advertising through Amazon will
2:46be done through an agent you’ll have
2:48to write to and converse with. What it
2:51will do is ask what you want to achieve
2:53, you'll talk to it, it will create the
2:55full campaign and get you everywhere.
2:58And it won't be based on finer details,
3:00but on its own criteria extracted from
3:03your listing; meaning, from the product
3:05you have, it extracts the information.
3:08Now we will see how we’ll have to
3:10optimize the listing. So, everything is
3:12a bit AI-driven. The AI will interpret
3:14what your product offers and what it
3:16doesn't. This is super important. And
3:18with just a budget you assign, it will
3:21put your ad everywhere. It will be on
3:24DSP, which was previously available to
3:26large advertisers and such, and now it
3:28will be available to everyone. You will
3:30be able to advertise everywhere. It
3:33will be a kind of campaign like the
3:35ones we do on Google or Advantage Plus
3:37on Meta, where your ad appears
3:39everywhere in different formats. Even
3:42more, more like Google, because it will
3:45appear as Sponsored Products, as
3:47Display, as a video, as an image. And
3:49Amazon will also create ads for you,
3:51elements with AI in video—meaning,
3:54from your product it will create a
3:56video, create an animation, create
3:58photos and such, which will appear in
4:00different places so people find them
4:02and buy from you. This is going to be
4:04crazy. This was already coming, but
4:06well. And to decide where to place your
4:08product with ads, what it will do is
4:10take the criteria from your listing and
4:13the logic and some places we will see
4:15now. Another important thing: Seller
4:18Assistant. Well, it integrates with
4:20Claude and an agent inside Amazon helps
4:23you sell and do things. This will cost
4:26money and, well, everything will be
4:28done through agents. Now I am going to
4:30explain the strategy, okay? I'm going
4:32fast because otherwise, this is a lot
4:33of substance. I would have to make
4:35another video. If you want me to make
4:38another video about this topic or the
4:40strategies I'm implementing regarding
4:42Amazon, meaning Amazon-related topics
4:45and Amazon news, let me know so I
4:46understand you want more videos; either
4:49with a like, a comment, or saying
4:51something, to know if you're interested
4:53in this topic, whether you're selling
4:55on Amazon, looking to sell, or whatever
4:57, right? So, what is the strategy? Part
5:01one of the strategy involves six steps.
5:04Part one is the catalog architecture.
5:07Ultimately, you need to have a brand
5:10strategy, not a product strategy. And
5:13that brand strategy will consist of
5:15several products, above all. You can
5:17start with one, obviously, like
5:19everyone else, or you can just have one
5:20. Sometimes with just one product you
5:22can have a business, but most of the
5:24time it will be several products. That
5:27product will need a clear value
5:29proposition and you must decide what
5:31it's for and what it's not for. I mean,
5:34until now, if you look at the titles,
5:35the typical way to sell on Amazon was
5:37through the title. Now, you remember
5:40the title has changed; it's 75
5:42characters for the title and then a
5:44smaller part of the title below it. And
5:46the way of writing titles has changed a
5:48bit. Before, titles used to claim the
5:50product was for everything. Everything
5:51was for everyone. I mean, you had, I
5:54don't know, socks, and it said
5:56compression socks for travel, for
5:58nurses, for running, for sleeping, for
6:00—they tried to reach everyone with a
6:03single product to maximize sales. One
6:07thing I've always said, I've been
6:09saying it for 10 years, is that you
6:11need a brand strategy, not just trying
6:13to sell a single product, but a brand
6:15that meets the needs of a specific type
6:18of person, even if you leave others out
6:20. And this will be important now
6:24because with AI you have to make it
6:27clear what your product is for and what
6:29it is not for. That is, you will have
6:31to make it clear that the product is
6:33for this type of person, because when
6:35people find it and AI recommends it, it
6:38will recommend it for that reason. So,
6:41it's for when the weather is bad or
6:44only works for this breed of cat,
6:46things that solve a specific problem,
6:49and AI will understand it; it will
6:51understand what it is for and what it
6:54is not for. Very, very important. And
6:58this main problem that your product
7:00solves, the core value proposition or
7:02the main differentiation, is what will
7:04make you sell more, that is, what will
7:07make your product take off so people
7:09start buying it and get to know you,
7:11right? I will also mention other
7:14strategies that we need to implement in
7:162027 so you can get known, but this one
7:18is important. So, then you'll have to
7:20think about that, you'll have to think
7:22about other products or the same
7:24consumable product. so that they come
7:27back to buy it, because recurrence on
7:29Amazon is going to be more important
7:30than ever. I mean, you should think
7:33that you are going to sell a product,
7:35but also that you are going to make a
7:37customer when you sell that product,
7:39for several reasons: because obviously
7:44there is a customer acquisition cost
7:46with ads, and the customer has to spend
7:48more money than just a single purchase
7:49of your product. And we are going to
7:52have to think about how much the
7:54customer is going to spend, what we can
7:56offer them. And if you sell a product
7:58that isn't a consumable, you'll have to
8:00consider if it could be one, meaning,
8:02if it's a recurring product that needs
8:03to be bought every so often, which is
8:05the key. Whether that's the case or not
8:08, it doesn't matter; you'll have to
8:09think about what the next product is
8:11that solves the next problem that
8:12specific customer has. And this is very
8:15key. If you have a cat supplement brand
8:18, well, it's just an example, I'm not
8:21saying it's a good example, but an
8:23example: the supplement you release for
8:25cats for this problem has the same
8:27customer, with the same cat, and they
8:29have to buy your next product; I mean,
8:32the other supplement or whatever it is
8:34that they are going to buy when they
8:36buy that supplement. In other words,
8:39you need to give another product to the
8:41same customer so you can sell more and
8:43so the customer chooses you as a brand
8:45when they go to buy that other product.
8:47Therefore, a multi-product strategy.
8:50This is something I've been saying my
8:52whole life. I mean, ever since my first
8:55video was about how to build a brand,
8:57and this is something I am doing, I am
9:00implementing it because now I am
9:03listing quite a few products on Amazon.
9:06I mostly sell almost my entire catalog
9:08on e-commerce, and I have some products
9:10on Amazon, and I'm listing more and
9:12more to create a strategy, like this, a
9:14brand strategy, not a strategy for a
9:16single product, even if it solves
9:17something specific. I have a specific
9:20product that solves a very specific
9:22thing, and for example, I used to think
9:25, damn, man, like, how do I decide what
9:27to put in the title now? What do I put
9:30in the main image? How am I going to
9:31get it? Because people are a bit, I
9:33mean, they have to decide on the
9:35product based on what the title says,
9:37they see the main image? Maybe they
9:38look for more reviews and such, but I
9:41mean, I can't convey that it's actually
9:44going to solve your problem. And now
9:46this is going to make it easier and
9:48easier for them to understand. I mean,
9:51they will understand that when they
9:52have a specific problem that one of my
9:54cosmetics solves, they'll say, "Okay,
9:56this one is for you and I think this is
9:57going to help me, I think this will be
9:59interesting and it will open the door
10:01for them to buy other products, right?
10:04So, these are variables and we have to
10:07calculate, well, we have to calculate
10:10how much we are going to sell as a
10:13brand, not just as a product, okay? And
10:16we have to have a strategy for what
10:18your product solves and what it doesn't
10:20solve. Point number two, how do we
10:23optimize the listing, how will we have
10:25to optimize the listing in my opinion?
10:29I mean, we'll have to say, we'll have
10:34to think about the questions a buyer
10:35asks when they are going to buy your
10:37product, the problems they want to
10:39solve, what they want it for, what they
10:40don't want it for; and we'll have to
10:42resolve them throughout the listing, in
10:44the title, in the backend, and all this
10:46: the attribute map. So, you need to
10:49fill everything in with this. Then,
10:52second thing, within point two: the
10:54language you use in all your products,
10:56in your entire brand catalog on Amazon,
10:59will have to have the same language, eh
11:01, for the same target; it's for this,
11:03it's not for that. And for the AI to
11:08understand that it is a brand that has
11:11X language, X is for X audience, and
11:13you have to unify the language you use
11:16across all listings a bit. Therefore,
11:19selling single products on Amazon,
11:20apart from the fact that it never made
11:21sense, now makes less sense than ever.
11:24So, the AI will group you as a brand, I
11:27mean, it will understand. Eh, this is
11:29for, I think this is for you when
11:31someone searches by AI. In the bullets,
11:33you'll have to put features, benefits,
11:35and use cases. You'll have to put what
11:38the product is for and what it is not
11:40for. Then 15-20 Q&As, I mean, all the
11:43questions people have in the A +, add a
11:46Q&A and say, I mean, questions and
11:48answers and say," It's for whatever. ""
11:50Yes, because I don't know, I don't know
11:51how many. "Uh, resolve it, yes, because
11:53I don't know what. Or can you, how do I
11:57use it? Or, well, this is compatible
11:59with such and such. All the questions
12:00that are asked, you have to resolve
12:01them there. And then the A + uh will be
12:04key because it won't just be about
12:06images for people to see. A + is the
12:08extra content that comes after your
12:10product detail page, photo, title,
12:13bullets, and such; below, there are
12:15these nice-looking banners, which is
12:17the A + content, the extra content you
12:19can add to your listing. Until now, it
12:22was aesthetic. Now AI is going to
12:24extract information from there,
12:25especially, for example, comparison
12:27tables. If you have several products,
12:29which is the key, a family of products
12:31selling on Amazon, Amazon will extract
12:33information from that comparison table;
12:35AI really likes comparison tables, and
12:37from there you can extract what your
12:39product is and what it is not for. And
12:43this will feed the AI a lot: the Q&A, I
12:45mean, the questions and answers, and
12:47the comparison table, and then negative
12:48use cases. This is important, I already
12:52said it before, but saying what it is
12:54not for, I mean, this whole" it's for
12:56everyone and just buy it, it doesn't
12:59matter, "right? I mean, uh, it is not
13:04for such and such; adding negative use
13:06cases for your product will also be
13:08important to give context to the AI and
13:10to know who it should not show the
13:12product to—this is super important in
13:14Amazon, like how negative keywords
13:16worked—and who it should show the
13:18product to. I mean, you shouldn't try
13:20to go after everyone, but build a brand
13:22. Well, sometimes some products really
13:24are going to go after a lot of people,
13:25right? But if your product has specific
13:28characteristics, it has to go after
13:30people who need that, and stating who
13:32the product is not for, making it clear
13:35to give context to the AI. Part number
13:38three, in the reviews. See? You see
13:42that Amazon has announced it will allow
13:44you to place ads so that they leave you
13:46reviews. I mean, the ad will go out to
13:50all the customers who have bought from
13:52you and say," Rate my product, go on. "
13:55And you'll have to pay to get in front
13:58of people and ask for reviews. Why is
14:01this important? Well, on one hand, it's
14:04important because you need reviews to
14:06sell on Amazon, and it's interesting to
14:08put yourself in front of those who
14:10bought from you to remind them to leave
14:13a review, even if you have to pay, okay
14:15? or whatever, but there are two
14:18important things. Amazon, if we're
14:21going to start having AI recommend
14:24products to people instead of just
14:26sorting them in a list, I mean, think
14:29about Google, right? You used to search
14:33for something on Google and it would
14:35sort all the results, and now you ask
14:37it a question and it's a conversational
14:39chat, right? An LLM, this is going to
14:42be a bit the same. If we're going to
14:45shift to that, we're going to move to
14:47AI helping buyers decide which product
14:48is right for them or what. Reviews also
14:52start to have another function. Reviews
14:56on Amazon, well, before you sorted them
14:57, and the product that's been there for
14:5910 years with 25,000 reviews, you'd say
15:01," How do I compete with this? "They
15:04have accumulated reviews over the years
15:06. Now, the quantity of reviews won't be
15:08as relevant. I suppose it will still be
15:10relevant in some way, right? Obviously,
15:12but it won't be as relevant as before.
15:16And reviews become a way to feed the AI
15:18so it knows what to recommend and what
15:21not to recommend. That's why it's so
15:26important to ask for reviews so people
15:28leave information, so the AI can
15:30extract it and decide where to show
15:32your product or where to recommend your
15:34product. And especially recent reviews,
15:38I mean, it will be more important than
15:41ever not just to have a bunch of
15:43accumulated reviews, so you'll be able
15:45to compete with new products, with
15:47products that have a different value
15:50proposition, because recent reviews
15:52will be what Amazon apparently weights
15:55the most. Step number four, outside of
16:01Amazon. You have to understand that now
16:04people are talking to AIs like ChatGPT
16:07and such, and they ask them, I don't
16:10know, which supplements work best, if
16:13my cat is choking, whatever, and it
16:16gives you results, recommends brands,
16:19or which brand is better for this and
16:22such. In principle, AIs like Claude,
16:27ChatGPT, and such cannot scrape Amazon;
16:30they are blocked, right? Because of
16:34Amazon, they cannot extract the
16:36information from there to show you the
16:39results. This gives us several things.
16:42Ah, you can do ChatGPT ads; you will
16:44soon be able to do ads in the free
16:45versions of ChatGPT and such. I already
16:48do ChatGPT ads. The other day in a live
16:50stream, I showed how I do it, I showed
16:51how it integrates and so on. I will
16:53explain it a bit more later. In the
16:55mastermind, there will also be a course
16:57on this, and there are several things
16:59you can do. One, run ads. And two, it
17:01is more important than ever to have a
17:03strategy outside of Amazon. I mean,
17:06having, in my opinion, an online store
17:08is a must to be able to list products
17:11there, put all the information in the
17:13descriptions, and have pages, blogs,
17:15and product explanation pages so that
17:17your product information comes from
17:19that site. If it cannot crawl Amazon,
17:24then I would also add ads in various
17:27places. I mean, apart from this, Meta
17:31ads, everything we do outside for
17:33e-commerce, do it also to feed our
17:35Amazon listings and so that they buy
17:37from us not only on Amazon, but from
17:39outside of Amazon. I think all this
17:42will fuel sales on Amazon, it will
17:44create a snowball effect, it will make
17:46people buy more, and make Amazon
17:48understand that your product is more
17:50popular. It will collect more data, the
17:53AI will have more data to show you, and
17:54it will have to be pushed in several
17:56ways, right? You will have to have a
17:57presence outside of Amazon and, besides
17:59that, send traffic to Amazon from
18:00outside. I think this is going to be
18:02very key. Then, uh, point number five,
18:07let's see, you will have to have a
18:11brand strategy, uh, for sure. I mean,
18:14before it was like optional," oh, I
18:16sell one product of this and another of
18:17that. "That's nonsense. I mean, you
18:20have to build brand reputation, for
18:22sure. This is something I have always
18:25done with all my businesses. All the
18:28advertising I invest in or all the time
18:30I invest, all the energy, goes into
18:32building a brand strategy. I mean, so
18:35that when people buy, they recognize
18:37the brand, the name, they understand
18:38they like this brand and so on. And
18:40when they come back to buy, it is more
18:41likely that they will buy from me as a
18:43brand, whether it's the same product or
18:45another, than from others they don't
18:46recognize. So, everything is cumulative
18:49for the brand. People remember that
18:50they liked this brand for a reason. And
18:52that is what you have to do. And this
18:54is more important than ever. You have
18:57to have a consumable product, meaning
18:59purely recurring, or several products
19:00or a listing with many variables to
19:02increase the amount of products people
19:03can buy, or something like that,
19:05something you can subscribe to,
19:06something like that. And this is very
19:09important because look, uh, Alexa
19:13weighs the customer's purchase history
19:16more than other things, it will weigh
19:19it more than other things. That means
19:23that if you have a supplement for cats
19:25or some socks or whatever, or you have
19:27some product, it doesn't matter what
19:29you have, a cosmetic like me. Cosmetics
19:32are consumable, right? The moment
19:35someone buys from you, whenever they
19:37want, I mean, Amazon is going to push
19:40you in many ways so that person buys
19:42from you again, right? Buy this again,
19:45uh, you must have run out of this. And
19:48Alexa, when you search, when it
19:50searches when it gives you search
19:54results, when you ask it things and so
19:56on, it will give you, it will look at
19:58your customer history and it will give
20:01you products from the brands you have
20:03already bought. And this is going to be
20:07key, getting into the shoppers '
20:08ecosystem through, well, purchases,
20:10right? I mean, you sell to the customer
20:13, but you haven't just achieved one
20:14purchase and a margin and money and so
20:16on, but you have somehow acquired that
20:18customer. You have gotten into their
20:20home and now into their computer, into
20:22Alexa, the AI and everything, you will
20:24be around there, it will suggest that
20:26they buy the product again, it will
20:28suggest other products, it will know
20:30that it has to push more products from
20:32your brand. This is going to be key,
20:34the brand strategy, getting into the
20:36history, into the customer's history
20:38and that your brand has a journey. I
20:41mean, if you have, as I tell you,
20:43imagine you have a brand of supplements
20:46for cats, well damn, don't have just
20:48one supplement; but if the supplement,
20:50if people who have this type of cat
20:52with this problem buy supplements A, B,
20:54and C, you will have to have A. I mean,
20:56a logical catalog on Amazon to have a
20:59powerful brand within Amazon. everyone,
21:03I mean, look, you can start with one
21:05product—I mean, we all start with one
21:08product and then we build the brand,
21:11but the answer, strategically,
21:13technically, economically, and now with
21:16AI, is to have multiple products. The
21:19answer to growth, I mean. A lot of
21:22people tell me," Emo, I'm making 50,000
21:24a month, what should I do? "" How do I
21:26scale? "More products, damn it, within
21:29the same brand. I mean, there's no
21:30other way. And this is just how it is.
21:33For example, the other day I listed
21:35four products at once on Amazon, and
21:36they all complement each other. Some
21:39compete with each other, they are
21:40mutually exclusive because one is for
21:42this and the other is for that. It's
21:44like having a cream for oily skin and
21:46another for dry skin. So, you go after
21:48some customers, right?,with your value
21:50proposition, your cream and such, and
21:52well, you capture the customers who
21:53have oily, mixed, and dry skin, right?
21:56For example, it's not—it's not me, I
21:58don't sell creams, I sell other things,
21:59but for example, you capture them here,
22:01but then they need the serum for such
22:02and such and then they need the
22:03cleanser for whatever, well, this range
22:05, right? This entire buyer journey is
22:08what I would have with the brand, and
22:10it's what I do. I have some products
22:13that are indeed mutually exclusive,
22:15which go for not just client A, but for
22:17clients A, B, and C, and I capture them
22:19here, but then all three will have to
22:21use this other one and this other one.
22:23So, I have that product catalog that is
22:26a sequence, imagine a skincare routine,
22:28right? Well, something like that. I
22:32don't know if that was understood. I
22:33hope so. I hope so. I think it was
22:35understood, man. And then, point number
22:39six, we'll have to start having
22:42measurements of results, money,
22:44performance, return on investment by
22:47brand, not by ASIN. I mean, your brand,
22:50I think—I've been saying this, eh,
22:53but well, now it's more relevant than
22:56ever. It's not about saying: this
23:00product is doing well, this one is
23:02doing poorly, this one gives me this,
23:04this one gives me that; but rather, if
23:05you have, for example, a product that
23:07they have to buy no matter what, and
23:09then the same customer buys this, this,
23:11and this, and this, look, look where
23:13I'm going. That's how I have it. My
23:17businesses are all based on customer
23:19recurrence and I've always said so, but
23:22for those starting on Amazon, start
23:24thinking about a customer purchase
23:26sequence. Because if you have a product
23:30and they know you, get to know you, and
23:35buy from you for that product, and you
23:38have complementary products to that
23:40product, well, the product sells well,
23:45because they bought product A and trust
23:47your brand, and so they buy B; and
23:49thanks to the fact that they bought one
23:51, they buy the other. I mean, one
23:54necessarily feeds the other and the
23:58customer enters your brand's ecosystem.
24:03Therefore, having several products
24:05makes them help each other in some way
24:08and you have to think strategically. I
24:11think this way, for example, you guys
24:12already know, right? I've always said
24:14it: brand strategy, several products,
24:17and so on, all a consistent brand. How
24:20many times have I said this? And for
24:22those in the mastermind, module one of
24:24the e-commerce course is brand strategy
24:26. I mean, it's the whole strategy. I
24:29explain all this because it's key; for
24:31the long term, it's what makes you grow
24:33, right? And the measurement will be
24:37the customer acquisition cost and how
24:40much they spend on the brand, that is,
24:43the ACOS, TACOS, etc., but per brand. I
24:47mean, you calculate at 3 months, for
24:49example, or a year, how many products
24:51and how much recurrence the same
24:53customer has had with your brand. Not
24:55just in each sale, like in each sale I
24:57kept this margin, right? Because maybe
24:59in one sale you kept this margin, but
25:00since they bought two more times, you
25:02ended up with this much at the end. So
25:04you have to look at it strategically,
25:07not just at the numbers of a single
25:09customer and over a longer period of
25:11time. You have to expand the strategy
25:13over time, understanding that they are
25:15going to buy several times and so on. I
25:17don't know if I'm dragging on too much
25:19with this point, but to me, it's the
25:21key, right? So, look, I'm going to give
25:23you some questions you have to ask
25:24yourself to be able to sell on Amazon
25:26correctly from now on. Point number one
25:28: can you name the next product your
25:31customer should buy? If you are going
25:33to launch a product on Amazon. I, for
25:35example, have one of my products in
25:37mind, and I say," What would they buy
25:39after this one, or what do they need to
25:41complement this? "" This other one. "
25:42You have to know from the start what
25:45other products your customer is going
25:48to buy and can complement with your
25:50line later on. You might have them
25:53super clear or not so clear, but you
25:55must know there will be a line, a
25:57sequence of purchase. Two, do you use
26:00the same consistent language across all
26:03your ASINs? Meaning, do they all have
26:07the same way of speaking, the same
26:10value propositions, and so on? Three,
26:15you have to take advantage—are you
26:18using all the fields the backend gives
26:20you, the title, and everything to
26:22answer customer questions? Four, what
26:26percentage of your sales are"
26:29new-to-brand "? I mean, it's like in
26:32e-commerce when they used to say:" Hey,
26:35you have to calculate LTV divided by
26:37CAC, "that is, how much it costs you to
26:40acquire a customer, which is the CAC,
26:42and how much a customer spends over a
26:45year, for example, or 3 or 5 years.
26:48It’s a slightly longer-term strategy,
26:51and that's how you have to calculate
26:53things, right? And know the recurrence
26:57of your business and the new customers,
26:59just like we do in e-commerce, in the
27:02online store, right? What percentage of
27:04customer recurrence do you have? Maybe
27:0725, 30, 50, whatever it is. And this
27:10will be key on Amazon now, too, because
27:12I’m telling you, it’s going to push
27:15for the same customer to buy from your
27:19brand again. Five, if someone asks
27:22ChatGPT or searches outside of Amazon,
27:24are you present or are you not present?
27:27And this is key. I mean, look, it's
27:30obvious to me, you have to be present
27:33outside of Amazon with content, with
27:35advertising, or with information that
27:37feeds the AI in some way, right? And
27:40this is the strategy in a nutshell. I
27:42wanted to condense this a lot, because
27:45there have been some huge developments,
27:47things are coming, changes are coming,
27:49Amazon has set Rufus aside, integrated
27:52Alexa, and so on. Advertising will be
27:55completely different, and the strategy
27:57as Amazon sellers is going to change
27:59quite a bit. I’ll keep talking about
28:01it a bit more. If you need more videos
28:02on this topic, I’ll make them. I’ll
28:04do a live stream on YouTube as well. I
28:06also wanted to announce that for
28:08everyone in the mastermind, there will
28:11be a GEO program—basically, it's like
28:15SEO but for AI, to appear in AI search
28:18results—and that program will also
28:20include ChatGPT Ads and how to run
28:23advertising on ChatGPT. I'm using it
28:26for my brands with chat, and there's
28:28quite a bit of engagement; it’s a new
28:30thing, and it's worth getting into
28:32early. The e-commerce course has been
28:35re-recorded, and there will be a TikTok
28:37Shop course that I am currently
28:38re-recording. And the Amazon program, I
28:41believe we re-recorded that recently
28:44and it was it was totally from scratch,
28:49meaning we started over from zero to
28:51record everything, aiming at how to be
28:53the top seller in a category.
28:55Everything revolves around this concept
28:57, and now we are going to re-record it
28:59entirely. You will also have access to
29:01all of this at no extra cost because
29:03everything is going to be done with
29:06Claude; everything will be using Claude
29:08and everything will be using AI, so the
29:10strategy is changing now. Then, for the
29:13Agency course, we are also re-recording
29:16the program on how to have an Amazon
29:18agency and monetize your knowledge by
29:20offering services. It is also being
29:22re-recorded. We are on module four, I
29:23believe, because I wanted to make a
29:25course that is a bit more direct, with
29:29a clearer strategy, right? I think it's
29:31working well. And if you don't know
29:33what the mastermind is, we have all
29:35these programs: live sessions every day
29:38of the week with all the mentors for
29:40each of the businesses I mentioned—
29:42e-commerce, Amazon, TikTok, all of this
29:44, and the agency and Claude. It is a
29:47monthly subscription; I’ll leave it
29:49there if you are interested. No, there
29:52is no contract, no commitment; you can
29:54cancel whenever you want. It's
29:56something like Netflix for businesses,
29:59and the key is that it has many live
30:02sessions. You join like a reality show,
30:04you jump in there, and someone is live
30:06explaining the strategies. There are
30:09three live sessions just for Amazon per
30:12week, so all of this will be covered
30:14completely; but anyway, what I wanted
30:16to say is: this needs more videos, I
30:18will make more, and I will also do live
30:20sessions on YouTube. I don't know if
30:23you have that notification bell clicked
30:26so that when I'm live on YouTube it
30:29notifies you, so we can talk and all of
30:32that. And anyway, I hope the changes
30:35are clear, the brand strategy that must
30:37be implemented no matter what, I think,
30:38as always, but now more than ever. And
30:41anyway, I'll do a live stream these
30:43days. What?

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