Almost Every Upwork Proposal I Send Gets Viewed. Here's How. — Transcript

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1. 0:01Pretty much every single time I send a
2. 0:03proposal on Upwork, it gets viewed. Of
3. 0:05the last four proposals that I sent, all
4. 0:08four of them were viewed, three of them
5. 0:09actually responded to me. And if you
6. 0:11look at the last 100 proposals that I
7. 0:13sent, somewhere between 70 and 80% of
8. 0:16those people actually viewed the job
9. 0:18post. And there's a real science to
10. 0:20getting more views and getting more
11. 0:22interviews on Upwork. And if you're not
12. 0:24getting interviews and you're not
13. 0:25getting views, it's not your fault. It's
14. 0:27just that you probably don't understand
15. 0:28the core three things that we're going
16. 0:30to cover in this video. I'm going to
17. 0:31show you exactly how I get 70 to 80% of
18. 0:34all my proposals viewed. I'm going to
19. 0:36show you a live example of a job that I
20. 0:38applied to and what I wrote to them. And
21. 0:41I'm going to walk you through how we
22. 0:41close deals like what's on the screen
23. 0:43right here. Uh average ticket for us is
24. 0:45anywhere between $600 to $3,000 per
25. 0:48month. Clients that we work with stay
26. 0:49with us for multiple months, so this is
27. 0:52a great high-ticket source of clients.
28. 0:54Our best clients actually come from
29. 0:56Upwork, and I've been able to build a
30. 0:57whole career off of this platform just
31. 0:59by understanding the things I'm going to
32. 1:01break down for you in this video.
33. 1:03Now, if you're sending proposals but
34. 1:04they're not getting viewed and they're
35. 1:05not getting interviewed, it's probably
36. 1:07because you haven't mastered this
37. 1:08framework right here.
38. 1:10First of all, let me walk you through
39. 1:12how people make hiring decisions. This
40. 1:13is really important for you to know if
41. 1:14you want to actually get hired, is you
42. 1:16have to know what does your prospect,
43. 1:18what does the person who's hiring you
44. 1:20actually see?
45. 1:21When they're hiring you, they don't see
46. 1:23your portfolio. They don't click into
47. 1:26your profile, and I know this because
48. 1:27I've coached hundreds of people on
49. 1:29Upwork. They don't do that. I've seen
50. 1:31all the data. What people really do is
51. 1:34they look at just the thumbnail of text
52. 1:36that Upwork shows them of what you've
53. 1:38written in your proposal. And this is
54. 1:40the 225 characters. So, the only
55. 1:42decision that someone has to decide if
56. 1:44they're going to click into your
57. 1:46proposal and actually read what you
58. 1:47wrote is what you've typed them in the
59. 1:50first 225 characters. It's almost like
60. 1:52the thumbnail of your proposal. And
61. 1:55because of that, it's very, very
62. 1:56important that we optimize this. When I
63. 1:58sit down to write my proposals,
64. 2:00that is where I spend maybe 70, 80% of
65. 2:04my time. And by the way, all of those
66. 2:06deals that I showed you on the screen,
67. 2:07they're all from proposals that I've
68. 2:09sent. These aren't from people inviting
69. 2:10me to jobs. I'm not winning more jobs
70. 2:12because I've got a lot of money earned
71. 2:13through the platform or I'm top rated or
72. 2:15anything like that. All of the deals and
73. 2:17all of the work that I get through
74. 2:18Upwork comes from me sending proposals.
75. 2:21And it's because I've mastered how to
76. 2:22send a proposal that hooks them in with
77. 2:25the first 225 characters.
78. 2:28Now, there's three things that needs to
79. 2:29be in every Upwork proposal. You need to
80. 2:31repeat back to the person
81. 2:34the desire that they have. What is their
82. 2:35goal? You have to show them you
83. 2:36understand the goal.
84. 2:38You have to show them proof that you can
85. 2:39actually help them accomplish whatever
86. 2:41it is they want to accomplish. And you
87. 2:43have to show them how. You have to show
88. 2:45them the mechanism.
89. 2:48Now, what I'm going to do is I'm going
90. 2:49to show you a real job post that I
91. 2:51applied to. This was a client who ended
92. 2:53up paying me $3,300 to help them with
93. 2:55their social media. What I do on Upwork
94. 2:57is I make social media content for
95. 2:58businesses. That's my whole service.
96. 3:01I'm going to show you the actual job
97. 3:02post and I'm going to show you what I
98. 3:04wrote and applied to them. And I'm going
99. 3:05to show you how I used my 225 framework,
100. 3:08what's on the screen right here, to
101. 3:09actually win this deal.
102. 3:11All right. So, on the screen here,
103. 3:12you're going to see the job that I
104. 3:13applied to. Now, there's a couple things
105. 3:16that I did really well to make sure that
106. 3:17this person actually got back to me. The
107. 3:19first thing is I applied to the job
108. 3:21quickly.
109. 3:22A lot of freelancers, what they do is
110. 3:24they'll apply to jobs that are posted
111. 3:25hours and hours or maybe even days ago.
112. 3:28For me, my personal standard is I'm
113. 3:29never going to apply to a job if it's
114. 3:31been posted longer than 8 hours or 3
115. 3:34hours ago, excuse me.
116. 3:36Anything older than 3 hours, what
117. 3:37happens is people they go to sleep, they
118. 3:39go to work, they get distracted, uh they
119. 3:41stop getting notifications in their
120. 3:42email. When you first post a job on
121. 3:44Upwork, it's going to send them lots of
122. 3:46emails as new applicants come in. So,
123. 3:48the best time to actually get someone's
124. 3:50attention and get hired is within 3
125. 3:51hours of someone posting a job post. And
126. 3:53that's a non-negotiable. If you're not
127. 3:55doing that and you start doing that,
128. 3:56that I bet will double your seen rate.
129. 3:59Just that. Not even writing better
130. 4:01proposals, not even focusing your 225,
131. 4:03just responding to jobs faster will
132. 4:05completely change your view and your
133. 4:07interview rate.
134. 4:08I chose to apply to this job for a
135. 4:09couple core reasons. One is that it was
136. 4:11recent. It was posted when I found it
137. 4:13maybe an hour or two ago.
138. 4:15Two is that it was personalized. You can
139. 4:18see in here that they wrote a little bit
140. 4:19about themselves. Um they mentioned that
141. 4:22they had been a photographer for
142. 4:24I think they said 13 years, something
143. 4:26like that. They gave me a little bit of
144. 4:27detail as to who they were. This wasn't
145. 4:29just some AI generated job post. And
146. 4:31this is one of the things that you have
147. 4:32to learn how to spot. Is you have to
148. 4:33learn how to spot AI generated job
149. 4:35posts, um which is most of them. Upwork
150. 4:37uses a lot of AI to help people write
151. 4:39their jobs. So what I'm looking for is
152. 4:41I'm looking for personal details. I'm
153. 4:42looking for the desire so I can mention
154. 4:45to them my 225 that I understand your
155. 4:47goal. I know exactly what you're looking
156. 4:48for.
157. 4:49Another thing that made this prospect a
158. 4:50great prospect was the hourly range. For
159. 4:52my services, I'm never going to apply to
160. 4:54anything that is below the low end of
161. 4:57the suggested hourly range. So on Upwork
162. 5:00for social media management services,
163. 5:02for example, Upwork automatically
164. 5:03suggests an hourly rate for people when
165. 5:05they're posting the job between 8 and 25
166. 5:08per hour.
167. 5:09So if I see someone who's posting a job
168. 5:11at $8 per hour, I'm not going to assume
169. 5:13that's what they want to pay. I'm going
170. 5:15to assume that they've just used the
171. 5:16default settings. So I'm looking for a
172. 5:18job that at minimum pays $8. That
173. 5:21doesn't mean that's what I'm going to
174. 5:22charge them. Doesn't mean that's what
175. 5:24they're going to pay me, but that just
176. 5:25means that they probably didn't know
177. 5:27what to pay. At minimum, $8 an hour. In
178. 5:30this case, they went up to $50 an hour,
179. 5:32so I knew this was a client that would
180. 5:33be able to afford my prices. This is
181. 5:35really important to qualify them based
182. 5:36on what's here, looking for something
183. 5:38that has a little bit of
184. 5:39personalization, and applying to a job
185. 5:41that's relatively recent. Now let me
186. 5:43walk you through what I wrote to them
187. 5:44and why this worked.
188. 5:46I was able to close a $3,300 deal
189. 5:48because of these lines here below.
190. 5:51First off, I always start with hi.
191. 5:54The reason I always start with hi is
192. 5:56because it's the shortest number of
193. 5:57characters. It's less than hey, it's
194. 6:00less than hello, it's less than my name
195. 6:02is it's just two letters and I want to
196. 6:04maximize that 225 characters to the
197. 6:07point where I'll write and rewrite
198. 6:08things to try to get them to fit into my
199. 6:10little thumbnail.
200. 6:12First of all, I'm going to just show
201. 6:13them the job title. I am this person.
202. 6:15This is a little bit of the desire cuz
203. 6:17in the desire they're telling me they
204. 6:18want a social media manager.
205. 6:20Uh and when I read this, I realized they
206. 6:22really want someone who's more like a
207. 6:23partner. So in this case when I'm
208. 6:24writing the 225, I wrote hi, I'm a
209. 6:27social media marketing partner
210. 6:29with experience helping at least a dozen
211. 6:31photographers grow and get more bookings
212. 6:33via Instagram. That's my proof. I've got
213. 6:35experience doing this.
214. 6:38I also mention last year my clients
215. 6:40generated over 400 million views on
216. 6:42Instagram alone. Again, more proof. So I
217. 6:45started off with your desire is to have
218. 6:47a social media marketing partner and to
219. 6:49get more bookings on Instagram. I
220. 6:50repeated that to them subtly in that
221. 6:52first line. I'm going to stop moving
222. 6:54this around. I feel like I'm
223. 6:55taking you guys on a roller coaster
224. 6:56here. Let me make this a little smaller.
225. 7:00Then I follow that up with the proof.
226. 7:02I've worked with a lot of photographers.
227. 7:03I have got for my clients 400 million
228. 7:05views on Instagram last year.
229. 7:07And then I leave this little note to let
230. 7:09them know that this is personalized. I
231. 7:10saw you have 13 years of experience.
232. 7:12That's really important because these
233. 7:13people are getting hit with AI generated
234. 7:15job post, copy and paste, whatever it
235. 7:17is. I handwrite and personalize 100% of
236. 7:20my 225 characters. This is all going to
237. 7:22be personalized.
238. 7:24And then I mention to them, I can help
239. 7:25you capture your experience and
240. 7:26translate that into social media success
241. 7:28using the same systems and strategies
242. 7:30that are working for my photography
243. 7:32clients right now. That's the mechanism.
244. 7:34That's the how. How do I know that I can
245. 7:36get you results? Because I can help you
246. 7:39use the the systems and strategies that
247. 7:41are currently working for my existing
248. 7:42clients.
249. 7:43So, we have
250. 7:45the desire, which is in this case social
251. 7:47media marketing partner, that's who they
252. 7:48want to hire.
253. 7:50They want to grow and get more bookings
254. 7:51on Instagram. That's the desire again.
255. 7:53The proof is I've helped at least a
256. 7:55dozen photographers. My clients gained
257. 7:58400 million views.
258. 8:00And then a little bit down here. And the
259. 8:01mechanism is I can help you capture your
260. 8:04experience and translate that to social
261. 8:05media success using these systems and
262. 8:07strategies. That's the how-to. I'm
263. 8:09actually hinting a little bit as to how
264. 8:11I'll be able to help them get results.
265. 8:13It seems really simple, but I'll take 10
266. 8:1615 minutes sometimes to write and
267. 8:18rewrite these 225 characters. This is
268. 8:21something that I hyper fixate on. I 100%
269. 8:23personalize and I try to respond to
270. 8:25these jobs really really quickly. So, if
271. 8:27you're trying to write proposals,
272. 8:28winning proposals on Upwork that help
273. 8:30you close high-ticket recurring clients,
274. 8:32what you have to do is you have to focus
275. 8:34on your 225.
276. 8:36You have to
277. 8:37have the desire, the proof, the
278. 8:39mechanism, and then
279. 8:40you need to apply to jobs that are
280. 8:42posted within the last 3 hours.
281. 8:44And you need to handwrite personalize
282. 8:47all your 225. No copy and paste, no AI,
283. 8:50no nothing. And you also have to look
284. 8:52and make sure you're applying to the
285. 8:52right jobs. It doesn't make sense to
286. 8:54write a really good proposal for a
287. 8:55really bad job. So, I spend a lot of
288. 8:57time scrolling through jobs. Often times
289. 8:59I'll scroll through a hundred or so jobs
290. 9:01just to find the top 1% and apply to
291. 9:04that one.
292. 9:05I hope this video was helpful for you to
293. 9:06understand a little bit to how I think
294. 9:08about this. Send me a message on
295. 9:10Instagram. My Instagram is in the
296. 9:11description below if you need help with
297. 9:12this stuff. And I'll see you in the next
298. 9:13one.