Alex Hormozi's Facebook Ads Strategy for 2026 — Transcript

Full transcript

1. 0:00Alex Hormozi runs a portfolio of
2. 0:02companies that drives over $200 million
3. 0:04per year. And whether you agree with
4. 0:06everything the guy says or not, his
5. 0:08Facebook ad strategy is something that
6. 0:10should be studied. Because the
7. 0:12principles that he teaches and executes
8. 0:14behind the scenes are the same ones that
9. 0:16you should be applying to your Facebook
10. 0:18ad strategy in 2026. The strategies that
11. 0:21I'm going to break down in this video
12. 0:22are the same strategies that we're
13. 0:24applying for the over 100 brands that we
14. 0:27work with right now at The Moonlight
15. 0:28Ers. And while Alex Hormozi has
16. 0:30thousands of videos, nearly impossible
17. 0:32to watch them all, over the last month
18. 0:34me and my team have deduced down these
19. 0:36principles to three core strategies that
20. 0:39you can follow.
21. 0:40>> If you have a chick in the ad, you'll
22. 0:42get more chicks. If you've got a black
23. 0:43dude in the ads, you'll get more black
24. 0:45dudes. If you got old guy, you'll get
25. 0:46more old guys. If you talk about
26. 0:47Christian stuff with a cross behind,
27. 0:48you'll get more Christian people. So,
28. 0:50just make sure that your message matches
29. 0:53the prospect that you're trying to
30. 0:54reach. Who you actually talk about in
31. 0:57your ad has a direct relationship to who
32. 0:59the ad is shown to. You don't need to
33. 1:01focus on targeting as much as you used
34. 1:03to. You need to focus on the content
35. 1:05that you create to target the avatar for
36. 1:08you.
37. 1:08>> And so, it really should be more than
38. 1:09ever value per second, and then with an
39. 1:12extra slice of avatar. And what
40. 1:14Andromeda did was amazing and terrible
41. 1:16at the same time. So, it was amazing for
42. 1:18consumers, it was amazing for
43. 1:19advertisers, but it's a double-edged
44. 1:20sword. And so, what Andromeda basically
45. 1:22did was, how can we make the news feed
46. 1:25as valuable as possible, which is always
47. 1:27what Meta's going to try and optimize
48. 1:28for, right? You'll notice that more and
49. 1:30more ads are niche specific in general,
50. 1:32right? And so, it's like it's
51. 1:34sub-segmented down. So, if you have a
52. 1:36plumber who's, you know, wearing his
53. 1:38plumber stuff, doing plumber things, and
54. 1:39you're talking about plumbing stuff,
55. 1:40it's going to get shown to plumbers,
56. 1:41right? Now, the upside is, because the
57. 1:43targeting gotten so much better, your
58. 1:45cost per result is going down. So,
59. 1:48effectively what Alex is talking about
60. 1:50is right on my screen here. Facebook ads
61. 1:51used to work in a way where you would
62. 1:53have your audience and then create a
63. 1:54bunch of ads for that audience, even
64. 1:56targeting that audience specifically
65. 1:57through interest-based targeting. It
66. 1:59then shifted to a concept/avatar
67. 2:02focused algorithm. The concept itself
68. 2:05matches to the audience. Another way to
69. 2:07think about this is you have an avatar
70. 2:09and a template or an angle that actually
71. 2:11creates the concept that matches to the
72. 2:13audience. So, when you call out the
73. 2:14specific avatar, it targets the audience
74. 2:17directly. Put into actual practice, you
75. 2:19might have an example like this where
76. 2:21you have two different marketing angles
77. 2:22from the same brand targeting completely
78. 2:24different avatars. One that's for better
79. 2:27poop, better digestion, and the other
80. 2:29one that is for keeping your hair thick
81. 2:31and full. Totally separate problems
82. 2:33solution from the same exact product.
83. 2:36And so, I'm a part of Alex Hormozi's
84. 2:38private group for $1 million plus
85. 2:40business owners. And I posted my full
86. 2:42take on Andromeda. And before I break
87. 2:44this down, which I will in a second,
88. 2:45note that the man himself replied and
89. 2:48gave me the stamp of approval. So, just
90. 2:50like Hormozi mentioned, Andromeda is the
91. 2:52for you algorithm. The algo curates
92. 2:55content to specific people, which are
93. 2:57avatars. Those avatars are specific
94. 3:00people that your ad is for. Every avatar
95. 3:03has a problem and your product is the
96. 3:05solution. So, your job to beat this
97. 3:07algorithm is to define your problems,
98. 3:09define your mechanism, which is why your
99. 3:11product works, and then build concepts
100. 3:14which are avatars and templates put
101. 3:16together, and then eventually create
102. 3:18iterations on the best performing ads.
103. 3:20Here's what Hormozi has to say about
104. 3:22iterations.
105. 3:23>> Who's running ads to their stuff? Can I
106. 3:24get a hands real quick? Okay, so about
107. 3:26half of you.
108. 3:27You obviously you probably already seen
109. 3:29this. You need to make way more ads than
110. 3:30you did before and you have to do way
111. 3:31more segmented in your audiences in
112. 3:33terms of your call outs and your
113. 3:34messaging than you did before. So, if
114. 3:37you have instead of making one ad for
115. 3:39plumbers, make 10 ads with slightly
116. 3:41different slices of plumbing. Like you
117. 3:43want to get as niche as you possibly can
118. 3:44cuz your cost per result is going to go
119. 3:45down, which is a good thing, but you're
120. 3:46going to have to burn through more of
121. 3:47it, but that's the nature of the game
122. 3:48now. So, precisely what Hormozi is
123. 3:50saying is you find an angle, you find an
124. 3:52avatar, and then you go deep on that
125. 3:54avatar. So, you go horizontal first, and
126. 3:56then you go very deep on that one thing
127. 3:58that really works. These are called
128. 3:59iterations, and we can see that right
129. 4:01here through Groom's. Just in the
130. 4:02example I gave you before, when we look
131. 4:04at healthy hair, right? This is an ad
132. 4:06angle targeting a very specific avatar,
133. 4:08and then we have a bunch of different
134. 4:10iterations. So, for example, we have
135. 4:12male and female, similar assets. Then we
136. 4:13just have a bunch of different angles
137. 4:15showing more and more proof, and if you
138. 4:17go into the Groom's ad library, you'll
139. 4:19see thousands, literally thousands of
140. 4:21ads targeting these specific angles. And
141. 4:24the way that advertising is moving in
142. 4:25general, it's going to be about
143. 4:26hyper-personalization. So, with AI, you
144. 4:28can create way more permutations much
145. 4:29faster, and so I think we're going to
146. 4:31have personalization at scale, and
147. 4:33that's 2026. So, let's break this down
148. 4:35another way and why this is important.
149. 4:36I'm going to show you some numbers here
150. 4:37as well, because this is going to tie a
151. 4:39lot together. Basically, when you have
152. 4:41different concepts, those match to
153. 4:42audiences. We can call these concepts,
154. 4:44we can call these avatars, we can call
155. 4:45these angles, it's all relatively the
156. 4:47same thing for the sake of this
157. 4:48conversation. And let's say one of your
158. 4:50ads that you created was from Nike, and
159. 4:52it was a pair of shoes. If you figure
160. 4:53out that this ad in particular works
161. 4:55very well, your job is then to create a
162. 4:57bunch of different iterations of this
163. 5:00ad. It doesn't mean you just take the
164. 5:01same shoe and you slap a different
165. 5:03headline on top of it, but it does mean
166. 5:05that this angle, maybe the shoe, maybe
167. 5:07the style, maybe the tone, something
168. 5:09works about it, you need to go deeper on
169. 5:11it. The second thing that we need to
170. 5:12understand is that when we actually look
171. 5:14at the ad accounts performance, things
172. 5:16are going to differ based on different
173. 5:17avatars. For example, some angles
174. 5:20{slash} avatars are going to be more
175. 5:21scalable than others. Now, old school
176. 5:24Facebook would favor the highest return
177. 5:25on ad spend, but then your results would
178. 5:27fall off a cliff. So, what winds up
179. 5:28happening in new school Andromeda era
180. 5:31Facebook is that each angle drives
181. 5:33different performance. So, let's just
182. 5:34say number one up here can spend $100 a
183. 5:36day at a 5x return on ad spend. This
184. 5:39angle as a whole could spend 100 bucks
185. 5:41at a 5x. Number two could spend $1,000,
186. 5:44and it could do so at a 4x. Number three
187. 5:47could spend 10k a day, but it can only
188. 5:50do so at a two. And the number three and
189. 5:52the bottom one down here could spend
190. 5:54$500 a day, and it could do so at a 3.5.
191. 5:58Now, your gut is naturally going to be
192. 6:01to say, I want to spend all my money on
193. 6:03the $100 at a 5x. Of course, like we
194. 6:06want that. We do want higher returns
195. 6:08generally speaking. But what is actually
196. 6:10relevant for the business today is to
197. 6:11understand that each of these are
198. 6:13exclusive from one another. So this
199. 6:15angle here are not interfering with this
200. 6:17angle here or this angle here. These are
201. 6:19separate because everything is broken by
202. 6:21avatar. So instead, as long as the angle
203. 6:25or the avatar or the concept as a whole,
204. 6:27as a collective, are driving above your
205. 6:30return efficiency metric that you need.
206. 6:32Like if it's ROAS, you need a 2x ROAS or
207. 6:34higher. As long as it's driving above
208. 6:36that efficiency metric, then you keep it
209. 6:38active, you keep it running. So we could
210. 6:40stack angles, we could stack avatars.
211. 6:43That's exactly what Groom's does. You
212. 6:44could look at any major retailers ad
213. 6:46account right now, is exactly what
214. 6:48they're doing. Now, you've probably
215. 6:49realized you need to create a lot of
216. 6:51creative in order to scale, find
217. 6:53different avatars, and ultimately keep
218. 6:54your efficiencies relatively stable. You
219. 6:57could keep your account stable, meaning
220. 6:58not spend with a low amount of ads, but
221. 7:01if you really want to scale, you need
222. 7:02more creative. So here's one of the ways
223. 7:04Alex Hormozi is actually taking his
224. 7:06organic content and turning it into ads.
225. 7:08>> We pump out 450 pieces or whatever it is
226. 7:10of content per week. And you know what's
227. 7:12really cool, is the algorithm will just
228. 7:13tell you which of these are the best and
229. 7:15most interesting. And so then what we do
230. 7:17is we take those things and then just
231. 7:19run them as ads. Take the ad or take the
232. 7:21content and then just just literally put
233. 7:22an overlay. Just put a banner that says
234. 7:24like click to grab a thing like it
235. 7:27people get it. If the thing was good,
236. 7:29they're like, that was good. I'll take
237. 7:30the action that the bad platform, you
238. 7:32know, allows me to take right now. So
239. 7:33this is a typical creative flywheel.
240. 7:35This is what we implement for most of
241. 7:36the brands that we work with. And this
242. 7:38is what Alex Hormozi recommends to do.
243. 7:39He He recommends to short line the
244. 7:41creative process instead of looking at
245. 7:43your winning ads and your competitors
246. 7:45winning ads to create new ads. You also,
247. 7:47in addition, take your organic winners
248. 7:49and just drop them right into your ad
249. 7:51account, wait, analyze, and then cook up
250. 7:53more winners. So, the whole process now
251. 7:55changes a little bit. You go from
252. 7:57looking at your competitors, looking at
253. 7:59your winning ads, creating ads from
254. 8:01those, waiting, analyzing, and then
255. 8:03having the cycle repeat, repeat, repeat
256. 8:05to inserting organic winners in the
257. 8:07process as well. And the cool part about
258. 8:10organic winners is that they're already
259. 8:11semi-proven. Now, don't forget to get a
260. 8:13little advance on stuff like this. Use
261. 8:15minimums and maximums to make sure that
262. 8:17every ad gets adequate testing spend.
263. 8:19And don't allow organic viral content to
264. 8:22take up too much of your ad account
265. 8:23spend that's not actually driving the
266. 8:25return that you need. By the way, if
267. 8:27you're finding this valuable, let me
268. 8:28know in the comments below which of
269. 8:30these strategies you're going to
270. 8:32implement first. I read all the comments
271. 8:34and I'll try to reply with some
272. 8:35strategic advice as well. Okay, now
273. 8:36you've got the framework. You understand
274. 8:38the core principles that Alex Hormozi is
275. 8:40following to actually build out his
276. 8:42businesses for his massive portfolio
277. 8:44company. But knowing the philosophies is
278. 8:47just a fraction of the battle. Now, you
279. 8:49need to implement these strategies. So,
280. 8:51if you want to see the full robust setup
281. 8:54that we use here at The Moon Lighters
282. 8:55that we call the M4 method for actually
283. 8:58setting up your campaign structure,
284. 9:00going through creative strategy, and
285. 9:01everything in between, click on this
286. 9:03video right here to go through
287. 9:05everything A to Z. That is all for
288. 9:07today's video. As always, let me know if
289. 9:09you got value out of this and I will see
290. 9:10you very soon.