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Alex Hormozi's 27 Minutes of Life-Changing Advice — Transcript

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0:00It is so easy to beat people today. They
0:03are so soft. They have no work ethic. No
0:05one can stick with anything. Everyone's
0:07distracted. They're on social media.
0:08They're counting their notifications
0:10because they can't stick with. They
0:12can't say no.
0:17Hard work is the goal. And so it's not
0:21like work hard so that X because as soon
0:24as you have a so that then the X is the
0:26thing. But if the goal is to work as
0:29hard as you possibly can, then the only
0:32real output we have is who we become
0:35along the way. The best days of my life
0:37are ones when I had nothing left in the
0:39tank. And so then the goal becomes to
0:41empty the tank. Not what where I drive,
0:44but just to drive the car as hard as I
0:47possibly can. The sign of success is the
0:50hate that you get along the way. And
0:53what you can't do is bend the knee to
0:55their hate and fit back into the
0:56conformity because it's comfortable and
0:58it's warm because you've been down that
0:59road and you know exactly where it leads
1:01and I know that's not where you want to
1:03be. It's like the best way to guarantee
1:04to not have the life that you want is to
1:06do what everyone else is doing unless
1:08you want what everyone else has with no
1:09one which no one does. So think about
1:10it. People always are looking for the
1:12shortcut but you have to accept a very
1:14simple truth which is that the shortcut
1:16never actually takes you to the place
1:18that you're trying to go and it's
1:19because it's rarely one big thing. There
1:22are a lot of shortcuts that exist in
1:24life and everyone already uses those.
1:26And so whenever an actual shortcut gets
1:28found, all humans immediately do it and
1:30it no longer becomes a shortcut. It's
1:32just a thing that everyone does and it's
1:34not really a thing anymore. Like we
1:35learned how to tie knots. That was a big
1:37breakthrough. And then everyone ties
1:38their shoes and they're like, "Oh my
1:39god, let me show you the shortcut to
1:40this." It's like, "Oh, you tie." Like,
1:41"Oh my god, everyone does it and it's
1:43like not a thing anymore, right?" And so
1:45all the things that you want to have
1:46that most people don't have don't have
1:48shortcuts. But thing is is so many
1:50people waste so much time. they
1:51literally waste longer than it would
1:53have taken the hard way or the only way
1:55to get there in search of the easy way
1:58that doesn't exist. And so the reality
2:00of this is that it's usually a hundred
2:02small things that make days, weeks, and
2:05months hard. It's the neverending
2:07onslaught of and then you remember after
2:10going through that onslaught of that you
2:12signed up for this, but then again, you
2:15figured that it would be hard and then
2:16you're reminded that this is what hard
2:18feels like. And so you keep going
2:20because it's the only choice you have. I
2:22want to remind you that a lot of times
2:24what we imagine hard to be is different
2:27than how we experience hard because the
2:30nature of hard changes too. And it's
2:32more of a limitation in how we describe
2:34hardship than it is and I actually think
2:37there's a big problem with this. So just
2:38kind of like Eskimos have like seven
2:40different words for snow. I feel like I
2:42should have like 25 different words for
2:44hard, right? Like the amount of things
2:46that you go through. There's like
2:48lifestyle hard like, okay, so there's
2:50sacrifice hard of like you're giving up
2:51things that you enjoy. There's also like
2:53effort hard of like starting to do
2:55things that you hate doing that you're
2:56not good at. There's risk hard of the
2:58the fact that you could lose something
3:00that you currently have, right? That you
3:01have the chance of losing what you
3:03currently have. You have the uncertainty
3:04heart of the fact that you might be
3:06doing all of the sacrifice for nothing.
3:08There's lots of different flavors of
3:10heart and each one of them presents at
3:12different times. And for some reason
3:13when it gets a new kind of heart, it's a
3:15new seventh type of snowflake heart,
3:18then you're like, "Oh, this is
3:19different." But it's not. It's just that
3:21the thing that you grow comfortable
3:23with, then you conquer, and then you're
3:25exposed to a new level. The reason the
3:29goal isn't coming at you fast enough is
3:32because every person you've seen
3:33accomplish the goal, you only see it the
3:36moment they accomplish it. And the
3:38reason that it hurts so much when people
3:41are like, "Must be nice. Oh, that
3:44happened overnight." Is because every
3:47time you fail, no one cares and no one
3:50sees. But when you finally win, people
3:53take notice.
3:54>> Disgrunted. But it's the only time they
3:56notice is when you actually win. And so
3:58to even further reinforce the point, the
4:02fact that everyone looks like an
4:04overnight success means that the 10
4:06years where they sucked, no one saw. And
4:10so the fear that you have about people
4:12noticing the fact that you fail is
4:15ridiculous because they're barely going
4:16to notice when you succeed. When you're
4:19growing in a business, it's very
4:21painful. When you're stagnating in a
4:24business and you're plateaued and you
4:25don't know what to do, it's very
4:26painful. When you're declining and you
4:28also don't know what to do, it's very
4:30painful. And so that means that all
4:32conditions of reality are painful. And
4:35so if pain is a prerequisite for
4:38reality, then it means it's just a
4:40signal that we are alive. And so in
4:43thinking about that
4:45rather than pain is a problem, it is a
4:50signal that I'm breathing and then
4:54becomes irrelevant.
4:56You know, in the beginning you're like,
4:57I feel bad. And then you think that that
4:58should weigh on the decision of whether
5:00you do the thing that you're supposed to
5:01do. And then you start realizing that
5:03you can do the thing even though you
5:05don't feel good about it. And you start
5:06hypertrophying it. But I think the
5:08ultimate version of the hypertrophy when
5:09the muscle becomes a tendon or it just
5:11becomes fused is when you don't even
5:13consider how you feel.
5:14>> It's just not a thought. You just keep
5:16you just do it. I think a hopeful
5:19message that anyone can think about
5:21who's about who's in that hard period or
5:23in that start period is that
5:26it won't get harder. Like this is the
5:30hardest part. And so if you can just
5:33make it through this, everything else is
5:35downhill. It's not that the things that
5:37you're the dragons you're going to slay
5:38aren't going to get bigger. They are.
5:39But you become so much more equipped to
5:41slay them back. And you have so many
5:43more allies. You have people in the
5:44stands cheering for you. You have the
5:46audience. you have all of these other
5:47things that are behind you, but in the
5:49beginning it's just you with a stick
5:51against a bear. And arguably that fight
5:55is a harder fight to win than beating a
5:57dragon when you have a nuclear bomb and
6:00six nations behind you. And so it's not
6:02even like the the size of the hardship.
6:04It's just also the resources and how few
6:06of them you have and how so much of the
6:08beginning is literally burning the one
6:10thing you have, which is time because
6:12you have no leverage. You don't have the
6:14money to pay other people to help you.
6:15you don't have the resources to go like
6:17get someone to to you. No one can learn
6:20it for you. It's like there's a lot of
6:22the things that that we care about a lot
6:24like no one can work out for you.
6:25Doesn't matter how much money you have,
6:27no one can learn skills for you. And so
6:29in the early days like it feels so
6:31painful cuz you're like you look around
6:33to see who can help you and then you're
6:34like it's me again. The skills that you
6:37develop along the way like Steve Jobs
6:39learning calligraphy that then became
6:41Apple fonts that you know transformed
6:43how we type. those early days, that
6:45little trench winning in the weeds
6:48often times gives you these huge
6:50advantages later on because you have
6:51more context than anyone else. And so
6:53rather than lament them and hate the
6:56fact that you're going through it,
6:58remembering that these will be arrows
7:00that you put in the quiver that you're
7:01going to be using to slay the future
7:03bigger dragons. And so expecting it to
7:06be easy is what makes it much harder
7:07than it ever is. We all know the
7:09happiness formula, which is um when this
7:12happens, I'll be happy, right? When X,
7:15I'll be happy, or if X, I'll be happy.
7:17When I'm when I'm putting that work in
7:19and doing the reps, like that's when I'm
7:21actually my most in flow and enjoying
7:25myself the most. And so, it's actually a
7:27lie that I've been telling myself that
7:28like once the presentation goes well,
7:31I'll feel good. Because in some ways
7:33now, I feel like when the presentation
7:35happens, I'll be disappointed because I
7:36won't get to do this anymore. I'll have
7:38to find something else to pick as a
7:40target so that I can get back into my
7:41rocky cut scene. And so I think that
7:43that has taken some time and I've gotten
7:45better at it. I really do think I've
7:47gotten a lot better at it. Um at least
7:49recognizing because the more the more
7:50times I've I've had W's and then
7:53realized that right afterwards I felt
7:54nothing. I had to think back of like
7:56what are the things that I enjoyed most
7:58in my life and it's always in pursuit.
8:01And I'm like, well then why don't I set
8:03something really big, really far so I
8:05can be in pursuit for the longest period
8:06of time possible. And that's where I
8:08think a lot of people from the outside,
8:09you know, they cast their expectations
8:11of life onto me and say, I wouldn't live
8:12my life that way. You're always, you're
8:14always working. You're always doing
8:15these things. But it's like I'm actually
8:18always spending my time in pursuit
8:19because in pursuit is my button for
8:22enjoyment.
8:24One of the things for people who are not
8:26where they want to be is that they have
8:29pain like oodles of pain. And I remember
8:31when I was starting out, I was looking
8:33for passion. I was looking for purpose.
8:34I was like, I just want to find
8:35something that I'm motivated by. But
8:38it's the it's the cat and the cheese.
8:39It's like we're looking for cheese, but
8:40we have all these cat behind us. And all
8:42we have to do is look and remember that
8:43they're behind us and chasing us. And so
8:46if you have the cat and you're staying
8:48in your current situation, you're being
8:50used by the cat, right? You're being
8:52used by the business owner who, you
8:54know, it doesn't treat you well and is,
8:56you know, and you're in this job that
8:58you don't really want to be in, right?
8:59or you're being used by the situation or
9:01the context of the relationship that
9:02you're in with the girl that you're like
9:04not that into, right? Versus saying like
9:06this is terrible and because of this
9:09terribleness,
9:10I now have something that I can run away
9:12from. And then and then and then like
9:15rather than not looking at the knife or
9:16trying to take painkillers to not feel
9:18the pain, it's like completely sobering
9:21up taking the knife and twisting it in
9:22your own heart and being like, I'm going
9:24to do something about this. And I think
9:26that that's that's what the heroes like
9:28if we're heroes in our own story, it's
9:30not avoiding pain. It's choosing for
9:32from the very beginning the alchemy,
9:34which is like you have these terrible
9:35situations. It's like and you have the
9:37opportunity to turn turn them into magic
9:39and and and skip or shortcut all the
9:43growth you're going to have in a really
9:44short period of time simply by twisting
9:46the knife and being like, I'm going to
9:47do something about it. Charlie Mer in
9:50one of his seinal speeches he talks
9:52about how to guarantee failure, how to
9:54make sure that you are a failure and he
9:56inverts the the concept of success. It's
9:58like what could you do to make sure that
10:00you were a failure? It's like well you
10:01would definitely get involved in drugs,
10:04drinking he says was it leverage liquor
10:06and women that's you know the Charlie's
10:07Charlie's big one, right? But one of the
10:10ones that he has I think he has seven in
10:11his in his in his speech is consistency.
10:15He's like you have to make sure that
10:16you're inconsistent. He's like, "Because
10:19if you are consistent and you have none
10:21of the other attributes," he's like,
10:22"It's you still might be successful."
10:25He's like, "It's it's very tough for
10:27people who are consistent to not be
10:29successful." And he makes an an
10:31especially pointed point about
10:32consistency because in my opinion, it's
10:34one of the most difficult of the virtues
10:35for humans to do because we're so
10:37attracted to novelty. And so, like, I
10:40mean, I used to deal with this with, you
10:41know, people on their diets all the
10:43time. I remember I ran gyms. And so
10:45someone would come in and I would always
10:46ask the question, "So, have you been
10:47following the meal plan?" And then they
10:49would say, "Yes." And so then I started
10:50changing the way I asked the question.
10:52So I'd say, "Out of the 21 meals that
10:54you were supposed to eat, how many of
10:55the 21 did you have exactly the way it
10:57was on the meal plan?" And then they
10:59would be like, "Oh, I mean, at least
11:00half." And they would say it as though
11:02that was a mark of success. And right
11:05now, the meal plan could be your content
11:07plan. It could be your it could be your
11:09showing up to work on time plan. It
11:10could be the time that you want to put
11:11towards your side hustle. Doesn't really
11:12matter. But if there's one muscle that
11:16you can flex, it's learning to do the
11:19same thing over and over again. Like one
11:20of the one of the values that we had at
11:21Gym Launch is do the boring work.
11:23Because boring is what makes you rich,
11:25right? It's it's it's it's writing the
11:27follow-up sequence to your to the
11:30purchase page that you don't feel like
11:31doing, but you know you should do. It's
11:34running the split test for the 10th
11:36time. It's it's actually going through
11:38and prepping for 20 minutes before you
11:40have the meeting. Because it's amazing
11:42how much smarter you can appear with 20
11:45minutes of preparation. Like you can
11:47appear 50 IQ points smarter if you just
11:49prepare for meetings for 20 minutes. If
11:51we want to behave a certain way, then we
11:54want to increase the likelihood that a
11:57behavior occurs. And so BF Skinner said
12:00this, and I just love this. It's like my
12:01most savage quote of his. He says,
12:02"People say you can lead a horse to
12:05water, but you can't make it drink."
12:07False. Said, "If I dehydrate the horse,
12:09I salt its mouth. I put it in the heat
12:12and I put its face one inch away from
12:14water. I can veritably guarantee that it
12:16will drink. And I think about that
12:19visual all the time when I think about
12:22myself as the horse. And I think to
12:25myself, what is the behavior that I want
12:26drinking water and what is the salt in
12:28my mouth and what is the dehydration the
12:30motivation for this behavior that I can
12:33create? And so I am not a believer in
12:36free will. I believe that we respond to
12:40the conditions that we've had and then
12:41we learn behaviors as a result of those
12:43things. And so, for example, I could get
12:46everyone in here, the entire crew to get
12:47naked. Guarantee you I could do it. All
12:50I would do is I just crank up the
12:51temperature and I'd wait and eventually
12:53everyone would get naked. It would
12:54happen. And so, everyone has this idea
12:56that they have this free will. But
12:58that's what would happen eventually. And
13:00so if that's true, then we have
13:04significantly less control and at the
13:05same time more control over our behavior
13:08if we can stack the deck in our favor.
13:10And so part of the reason going to bed
13:12at 9:00 p.m. is so powerful is because
13:14we're changing the conditions so that we
13:16can change our behavior. If all of your
13:17friends are poor, Harvard did that long
13:20study and said that the the number one
13:21correlate was your reference group,
13:22which is who you compare yourself to.
13:24Also note, not who you spend the most
13:26time with, it's who you compare yourself
13:27to. And so if you want to change your
13:29life, change who you compare yourself
13:30to, number one. But part of who you
13:33compare yourself to is who you spend
13:35your time with or who at least you
13:36consume the most of. So if you're doing
13:37this, then maybe that's a good thing or
13:38maybe it's a terrible thing cuz you're
13:39comparing the wrong people. But either
13:42way, if you want to get fit, if you get
13:46around fitter people, you will be
13:48deprived of fitness because you'll be
13:50the least in shape person and then all
13:51of a sudden you'll be more motivated. If
13:53you are poor, but you're the richest of
13:56your friends or the same level of wealth
13:58as your friends, then get around people
13:59who make more money. And then, of
14:01course, people say, "But I can't get
14:03around people who make more money."
14:04Okay? No one else has ever done it. No
14:07one who has had it worse than you has
14:09ever figured out how to do it. You're
14:11right. Right. Of course, you're not
14:13right. So, shut the up. The best art is
14:15art where the artist makes it for
14:17themselves.
14:18And where you see commercial work is
14:21where a bunch of people are trying to
14:22make something for an audience. And so
14:24it's they're trying to like rinse and
14:26recycle stuff that actually solves no
14:30one's problems because no one is
14:31actually the audience. Whereas when you
14:32make it for yourself, there's thousands
14:34of people just like you who will who
14:36will have the same depth of
14:37understanding of it. But it feels
14:39selfish in the moment to make something
14:40for yourself. But when you make it for
14:42yourself, you actually make it for
14:43everyone. And so I think when you're on
14:45the start path, you can't look at the
14:48outcome as the only positive because you
14:50will never make it. And so the positive
14:53frame that I've always used is sure you
14:54can have the external ones of like I
14:56like thinking about my first videos had
14:58like 13 views. And I'm like well if I
15:00had an audience of 13 people I used to
15:02spend years pitching you know weight
15:03loss stuff to rims of 13 and that was
15:05fine. And so thinking about that way was
15:07helpful. But the the most helpful frame
15:10was thinking about who I was becoming as
15:14the asset that I was building. So in
15:16real time whenever I finished a long
15:18day's work, I was becoming more like the
15:20type of person who could work for 5
15:23years without reward. And that would be
15:25part of the story I would someday tell.
15:27And some some of the biggest reinforcers
15:29I've had in my life has been
15:31futurecasting the story that I would
15:33tell about the period that I was in.
15:35Like I remember when I was sleeping on
15:36the floor at my gym cuz I didn't have
15:37enough enough money for two rents and I
15:39was like I will tell this story and when
15:42I lost everything for the first time I
15:44like I have the screenshot of the bank
15:46account like when I show it people are
15:47like oh look there's that thing but they
15:48forget that there was a person who
15:50screenshotted it to be like this won't
15:52happen again. And I think having a
15:56larger narrative of where you're
15:58ultimately going, one gives you the
15:59vision of where you're like the like
16:02knows where he's going, but it allows
16:05the dragons that you have to slay along
16:07the way, the hard things that you have
16:09to overcome to feed into the larger
16:12narrative of who of the story that
16:13you'll someday tell. And so like no one
16:15ever tells stories about the hero who
16:18made it all happen immediately and had
16:20no hardships. No one cares, right? Like,
16:22okay, you were born to a billionaire. Is
16:24there a story there? Not really. But
16:26everyone loves the story because we can
16:28see ourselves in the character and how
16:30much we hope to be like them. And it's
16:33the being like them, not the having what
16:35they have that we usually like. And so
16:38reframing ourselves as the hero of that
16:40narrative in my harder times was what
16:43really got me through that and thinking
16:46I will tell this story someday. I think
16:49a lot of the discontent comes from the
16:51judgment people have about what they
16:53should or should not do along the way.
16:56And so they take my description as
17:00prescription for what they should do. So
17:03I describe my life and then people think
17:04I'm prescribing what they should do. And
17:06it couldn't be further from the truth.
17:08If you want to take a break at every two
17:10steps and take in the view, do it. I
17:13mean in four generations no one will
17:16remember your name. And so enjoy the
17:19view if you feel like it. I just happen
17:21to enjoy
17:23how much I can see that I can do. That's
17:27what I enjoy. And I and I feel like I am
17:28most present when I work. And so I'm not
17:33going to go on to work life balance
17:34whatever cuz we already know where that
17:36conversation goes. But people have a
17:38harder time accepting that someone can
17:41just work all the time and and truly
17:44love it. And I define that by there's
17:48nothing else I would rather do at any
17:50time. And so for me, I feel like I
17:53exercise absolute freedom in my life.
17:56And freedom is reinforcing for all
17:59species, dogs, cows, fish, humans.
18:03Freedom is one of the re most positively
18:05reinforcing thing that people have that
18:06everyone wants. Freedom. Everybody wants
18:08to be able to say Q,
18:09>> right? But once you say Q, you have to
18:12do something because you can't just stay
18:13stand there and saying Q over and over
18:14again for hours for the rest of your
18:15life. You start to do something and that
18:17thing that you choose to do after you do
18:19after you say Q is what you want to do.
18:22What's interesting about humans is that
18:24our ability to endure is very robust if
18:29we know that we'll make it out. And so
18:32they've done mice studies where they
18:34drop the mouse in and then they let it
18:36drown and it drowns really fast and then
18:39they drop a a mouse in and then before
18:41it gets to the point where it drowns
18:43they pick it up and then they put it
18:45back in. And the second time they put it
18:46in it can last like 20 times longer.
18:49Think folk the stats of something around
18:51will drown in less than an hour. If it's
18:53taken out, dried off and allowed to
18:55relax it'll swim for a day.
18:57>> An absurd amount different. And so if I
19:00were to say, "Hey, I need you to hold
19:03your breath, but I don't tell you how
19:05long." 20 seconds in, you might be
19:08thinking, "This is stupid. When is he
19:10going to stop? Is he going to wait for
19:10me to pass out?" And all these stupid
19:12thoughts go into your mind. But if I
19:14say, "I need you to hold your breath for
19:163 minutes." Your lungs might burn, but
19:19you can see that there's this end that's
19:21coming. The difficulty with personal
19:24development and entrepreneurship is that
19:26you don't know when the end is coming,
19:27but you still need to fight like the
19:29second mouse who gets out, gets right
19:31off, and gets put back in. And the only
19:34certainty that I can give you is that
19:36it's the same thing that every other
19:37mouse, every other person who got
19:39through that period went through. And
19:41you won't die. And if you do die, you
19:44won't care because you'll be dead. And
19:47so, best case, you win. Worst case, it
19:50won't matter. It's rarely the
19:53information or the intensity that makes
19:57things hard. It's the sticking with it
20:01that makes it hard. And so the desire
20:05that we have to quit is simply breaking
20:10the consistency. And so that's why
20:12consistency has always been the hardest
20:14thing for most people to achieve. But
20:16the intensity of what you have to do to
20:17be successful is much lower than most
20:19people expect. And so often times they
20:21suffer significantly more in a short
20:23period of time than is required to be
20:25successful over a much longer period of
20:27time with a much lower intensity. And so
20:29it's just like if you walk for 5 minutes
20:31a day, you're going to get, you know,
20:3350% of the health benefits, probably
20:35more than that, I'm sure, um, of just
20:37even exercising. You add 10 years to
20:39your life if you walk 5 or 10 minutes a
20:41day. Um, and the path of personal
20:45development is
20:49befriending uncertainty. And so I
20:51obviously sit from the entrepreneurial
20:53perspective, but almost all decisions
20:55that you make in the beginning, you have
20:57incomplete data and you have to make
20:58decisions anyways. And so it's growing
21:01comfortable with taking your best bad
21:03guess and being directionally correct
21:05rather than searching for a perfect
21:07answer because a perfect answer assumes
21:10perfect information which you can only
21:12have after you begin. And so in some
21:15ways making a decision is the perfect
21:18answer so that you can get the
21:20information
21:21>> feedback
21:21>> to then improve the quality of the
21:23decision later. And I think that one
21:24loop is what a lot of people miss out on
21:26is they spend they obsess for years
21:29sometimes on the perfect pick, the
21:31perfect business, the perfect job, the
21:33perfect mate when most of the times
21:37beginning each step illuminates the next
21:41step. Which means the information, the
21:42feedback that you get from walking gives
21:44you more about where to walk than trying
21:47to sit at the beginning in the darkness
21:49and pick a direction.
21:51What's wild about
21:53the fear that people have when they're
21:55starting out is that they say things
21:58like, "I have nothing going for me. I
22:00have no advantages. I have nothing to my
22:03name. I have no money. I have no
22:04network. I have no resources." But using
22:07Rory Sutherland's reframing, it also
22:10means that you have nothing to lose,
22:12which makes you incredibly dangerous.
22:14And I think people wildly underestimate
22:17how many shots on goal you can take when
22:19you have nothing to lose. Whereas when
22:21someone has something to lose, they have
22:22to be more and more selective about the
22:23the shots they take. And so you have the
22:26perfect conditions for taking risk
22:28because the worst case scenario is
22:30baseline is where you're currently at.
22:32>> Correct. And so
22:34>> the downside is this.
22:35>> Which means that it's like going to the
22:37casino and playing craps. But they say
22:40that you can just keep playing until you
22:42win. But people are afraid to roll.
22:45>> I think it's genuinely right to say that
22:49your calendar is a better measure of
22:50your wealth than your bank account. It's
22:53also the easiest way to know where
22:54someone's going to be in 5 years or even
22:56a year. How so? You just see what
22:59they're where they're investing their
23:01time and you can predict like more
23:03accurately what their life is going to
23:05look like in a year based on what
23:06they're doing today. a reminder that the
23:09life that I'm living today is a result
23:11of the work that I did 6 and 12 months
23:13ago. And so if you to look at my
23:14calendar 6 and 12 months ago, then you
23:16might extrapolate out to what I'm doing
23:17today. But just like people want the
23:21immediate reward, they also see their
23:23current condition as a result of the
23:25behavior they're doing today when it's
23:27not at all. And so that's why I think
23:30having in some ways a very vivid
23:32imagination of like this is where I
23:34think the the benefit of quote
23:36visualization comes into play. I don't
23:38see it as much as a benefit for like oh
23:40I have to imagine this thing to happen
23:41but I think it's more powerful to think
23:43I'm doing this thing today and I'm
23:45imagining it happening. So it's an
23:47approximation of the feedback loop that
23:49you want to have and so it helps you
23:50substitute and get through the period
23:52where nothing's actually happening.
23:54>> I have led a toothless life. I have
23:57never bitten into anything. I was
23:59waiting. I was reserving myself for
24:01later on. And I have just noticed that
24:04my teeth have gone. A lot of people wait
24:06for perfect conditions to start, but
24:08don't realize that starting is the
24:09perfect condition. He's saving himself
24:11to use his teeth, but he could have had
24:14all of his teeth at the end if he had
24:15been using them the whole time.
24:17>> And so, we have this idea. I call it the
24:19fallacy of the perfect pick, but
24:21thinking that you're going to have this
24:22one shot, this one pick of this one
24:24opportunity that's going to take you all
24:28the way. But it's the habit of biting
24:33that takes you all the way, not where
24:35you choose to bite the first time. And I
24:38obviously now have a huge history of
24:39this and you do too, which is we have
24:43learned to just bite and know that our
24:47teeth will get stronger and we will
24:48learn how to chomp down along the way.
24:51And waiting to begin never got anyone
24:56anywhere. So I think about death all the
24:59time because it's it's probably the
25:01central theme. It's probably the thing
25:02that I think the most about and I think
25:04that influences how I see time and also
25:06how I think how it how it influences
25:08agency like what actions I'm willing to
25:10take despite the judgment of others. And
25:13so a lot of times and it might be
25:15because I have more insecurity than
25:17everyone that I think like man I want to
25:19do this thing and then I hear all these
25:20other voices of reasons why I shouldn't
25:22do it or why somebody else will say like
25:24that's bad or you're bad or like that's
25:26wrong whatever. And so I think I've had
25:28to come up with a lot of these devices
25:29to get around my own insecurities to
25:31take action despite those insecurities.
25:33And the biggest one that I think about
25:34is that it doesn't matter whether I
25:36achieve all of my goals or I don't
25:37achieve all of the goals in three
25:39generations I'll be forgotten. And the
25:41only people who were naysaying against
25:43me will also be dead. And so then it's
25:46like just do it for me. And then
25:50when I wake up every day, there's only
25:52one voice I have to listen to. I think
25:55this is the mysticism. This is the
25:56unknown that the beginners or the people
25:59at the very beginning of their path
26:00don't understand is that there is no
26:03magic. There is no mysticism. There is
26:05no spirituality around this. Everything
26:07comes down to behavior. And ju and by
26:10doing that you can take out all of the
26:13the hullaloo, all of the the voodoo that
26:16unfortunately is so prevalent on social
26:19media. And so when you hear the the
26:21podcast clips and whatever of people
26:22saying you just need to be more this, if
26:24they haven't described it by a behavior,
26:27it is useless. And so this has allowed
26:30me to also separate signal from noise
26:31when I'm consuming content in general or
26:34if I want to learn something, I'm
26:36immediately thinking, well, what does
26:38this mean that I have to do? And if
26:40someone can't break it down into the
26:42behaviors, then they don't know either.
26:44and they may be very good at the thing,
26:47but they may be very bad at teaching it.
26:50And being able to separate those two
26:51skills, because those are skills, too.
26:53Being able to transfer a skill is a
26:55skill, will allow you to audit who
26:57you're listening to so that you can get
26:59the highest return on your effort
27:01because then you know that you're doing
27:02activities that lead to the outcome that
27:05you want.

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