AI SEO for Beginners (AEO Tutorial!) — Transcript

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1. 0:00My website got 1.4 million views in
2. 0:022026. If you ask Claude how to post to
3. 0:05Instagram from Claude, my website shows
4. 0:08up first. In this video, I'm going to
5. 0:10teach you everything I know about AI
6. 0:12SEO, what has actually worked for me as
7. 0:14a multi-million dollar business owner.
8. 0:16Starting with what is SEO? So, in the
9. 0:19olden days of doing things before
10. 0:21ChatGpt, before Claude, SEO meant
11. 0:24[music]
12. 0:25optimizing your results in Google
13. 0:27search. So when someone types into
14. 0:29Google search like the best pizza near
15. 0:31me, [music] you get a list of results.
16. 0:34The entire game of SEO was showing up in
17. 0:38the top three ideally, but you know
18. 0:40showing up even on the first page
19. 0:42[music]
20. 0:43was okay. And this was the entire game.
21. 0:45You get traffic, you get customers
22. 0:47[music] clicking on your website,
23. 0:49showing up on your front page and
24. 0:51asking, "Hey, what do you do? What can I
25. 0:53buy from you?" Okay, so every piece of
26. 0:55SEO advice was built on this assumption
27. 0:58that the person will go to Google,
28. 1:00search something and click one of these
29. 1:03links. Obviously with the rise of AI
30. 1:05chat, this model completely breaks
31. 1:07because there are no links that people
32. 1:09are clicking. It's not laid out like
33. 1:12[music] 10 links on a page. But now
34. 1:14let's talk about AEO. AEO stands for
35. 1:17answer engine optimization. Some people
36. 1:19say ask engine optimization. Some people
37. 1:22just use the term AI SEO and it's all
38. 1:25about getting your company or your brand
39. 1:27inside AI's answer instead of ranking as
40. 1:31a link in Google. So this is what the
41. 1:33flow kind of looks like now. So now you
42. 1:34open chat GPT or claude. You type the
43. 1:38question in here and obviously chat
44. 1:40gives back a long response. So maybe
45. 1:42like a paragraph response. The entire
46. 1:44goal is to be included in this write up
47. 1:48in this summary of a response.
48. 1:50>> [music]
49. 1:50>> So there's a bunch of links that chat is
50. 1:54referencing, okay, a bunch of sources,
51. 1:57but these are often hidden from the
52. 1:59user. It's not like Google where you
53. 2:01type in the prompt, you literally get 10
54. 2:03links on a page. This is hidden. And so
55. 2:06the entire game of AEO is about showing
56. 2:09up in chat GPT's response and Claude's
57. 2:12response. So if someone asks, "How do I
58. 2:15post to Instagram from Claude?" You want
59. 2:18your company, your tool, your product,
60. 2:20your offer to show up in AI's answer.
61. 2:23Sometimes [music] it does include
62. 2:25brands, but it's usually two or three,
63. 2:27right? It's not a list of [music] 10 and
64. 2:30then five more pages with links to click
65. 2:32on. AI's goal is to get the user [music]
66. 2:35the answer as fast as possible. Chat,
67. 2:38GPT, and Claude is the home base for
68. 2:40your customer clients, okay? They're
69. 2:42typing different questions. They're
70. 2:43explaining their context often times in
71. 2:46detail. And the goal is to be included.
72. 2:48When AI does all of its research on the
73. 2:51web, it's going to figure out the best
74. 2:52way to answer that customer's question
75. 2:54[music] and you want to be included in
76. 2:56the result. And usually less than three
77. 2:59brands are mentioned [music] in the
78. 3:01answer. So this is a real example from
79. 3:03this morning. I opened a fresh incognito
80. 3:05browser window and then I typed how to
81. 3:08post to Instagram from Claude. So Google
82. 3:11is looking at these sources. It looked
83. 3:13at this source, how to post to Instagram
84. 3:14with Claude. This is on my website. It
85. 3:17looked at this other Facebook post. Can
86. 3:19Claude post on social media platforms
87. 3:21automatically? And then Google AI
88. 3:23overview summarized the answer from
89. 3:25researching these sources. Okay, so here
90. 3:27it is. To post to Instagram from Claude,
91. 3:29you must connect Claude to a third
92. 3:31party. Claude does not natively support
93. 3:34posting. [music] And then look what it
94. 3:35says here. If you're lucky, you get to
95. 3:37be listed here. Like sometimes two or
96. 3:40[music] three other brands are here.
97. 3:42Okay, but that's it. like and that is
98. 3:44the entire game of ask engine
99. 3:46optimization today. Thinking about what
100. 3:47your customers are actually typing and
101. 3:49[music] then being the answer from AI.
102. 3:53So number three, why is it good for
103. 3:57businesses? I've explained what is SEO.
104. 3:59It's like Google search 10 links. What
105. 4:02is AEO? It's showing up in Google's
106. 4:04answers. So RFS is a really big player
107. 4:07in the SEO space and they actually found
108. 4:09that AI traffic is more effective at
109. 4:12converting customers than Google
110. 4:14results. They basically like analyzed
111. 4:15their own website data and found that AI
112. 4:18search I think at [music] the time of
113. 4:20the study sent them only 0.5%
114. 4:24of their total traffic. And this is a
115. 4:26very established SEO company. I mean
116. 4:28they know exactly what they're doing.
117. 4:30But this tiny sliver of traffic produced
118. 4:3412% of signups. [music] 5% of their
119. 4:37total website traffic produced 12% of
120. 4:40signups. So we have fewer website
121. 4:42visitors, but they're way higher quality
122. 4:44website [music] visitors. And think
123. 4:46about why that makes sense. When you
124. 4:48talk to chat or Claude, [music] it knows
125. 4:51so much about you. It knows about your
126. 4:53business, your goals, your context, who
127. 4:57else is on your team, your positioning,
128. 5:00your customers, your marketing, how you
129. 5:03write emails because you've trained it
130. 5:05with all of these things. That's why the
131. 5:06results are so much better because
132. 5:08chatbt can not only analyze all this
133. 5:10stuff on the web about your question,
134. 5:12it's al also analyzing everything you've
135. 5:14told ChatGBT or claude so that it can
136. 5:17give you the best personalized answer
137. 5:19possible. So when chat GBT recommends a
138. 5:23specific [music] business, conversion
139. 5:24rate is higher because it's a higher
140. 5:26quality lead. ChatG has so much intimate
141. 5:29information about you as a customer, as
142. 5:31a business, and it's using all of that
143. 5:34information to direct you to the [music]
144. 5:36right tool or company that will actually
145. 5:39solve your problem. 5% of their total
146. 5:42web traffic, and they got a ton of web
147. 5:44traffic, but [music] 12% of all signups.
148. 5:46Okay. So the opportunity here is that
149. 5:50even if you have a small website, you
150. 5:53can capture a meaningful number of new
151. 5:56business of [music] leads of signups.
152. 5:58Okay? And you don't have to get a
153. 6:00million website visitors. Okay? You to
154. 6:03have like a meaningful number of people
155. 6:05to sign up. And speed is the advantage
156. 6:08here. If you're an AI consultant or
157. 6:11you're a small business, [music] like
158. 6:13everyone is still doing things the old
159. 6:15way. Uh, and that's normal with any
160. 6:17change. Like think of all the legal
161. 6:19departments and approvals you have to
162. 6:21get at a company. But speed is the
163. 6:23advantage here. If you can like learn
164. 6:25how SEO is changing in the world of AI
165. 6:28and then create some skills to be in the
166. 6:31race. You can actually compete [music]
167. 6:34and capture a significant number of
168. 6:36users and signups. So the [music] first
169. 6:38tactic I want to introduce you to
170. 6:40LinkedIn. LLMs highly, highly, highly
171. 6:43rank and trust LinkedIn. And I'm not
172. 6:47talking about your entire LinkedIn
173. 6:48profile. I'm specifically talking about
174. 6:51your LinkedIn headline. When you open
175. 6:55LinkedIn profile, this is my face. The
176. 6:58headline is the thing right next to the
177. 7:01person's [music] face. Not only are
178. 7:03these read by AI models constantly, they
179. 7:06rank very highly. It's highly, highly
180. 7:09trusted. [music] Great. Okay. So, what
181. 7:10you want to do is figure out like what
182. 7:13is the one thing [music]
183. 7:14you want people to know you for and
184. 7:17don't make it generic. You don't want to
185. 7:19be like I'm a founder and I love coffee.
186. 7:24I mean, [music]
187. 7:26you know, it just doesn't indicate
188. 7:28anything interesting to chat GPT or
189. 7:31Claude. So, yeah, this is my example.
190. 7:33This is my real LinkedIn profile. And
191. 7:35the number one thing I want people to
192. 7:37know me for is this. So, I put it first.
193. 7:39[music]
194. 7:40Number one AI educator for
195. 7:42entrepreneurs. Okay, it's not my job
196. 7:45title. It's not even my company. In my
197. 7:47case, I want people to know me for that.
198. 7:49Number one AI educator for
199. 7:51entrepreneurs. And then after that are
200. 7:53just proof points. 3 million followers,
201. 7:56monthly views, founder and CEO of a
202. 7:59company, Forbes 30 under 30, CEO of a
203. 8:01previous company that was acquired. And
204. 8:04[music]
205. 8:04this one I will probably change. That's
206. 8:06kind of weak, [laughter] but
207. 8:08But this is what you want. Like think
208. 8:10about the couple of words, like the one
209. 8:12phrase, the singular phrase you want to
210. 8:15be known for on the internet. This is
211. 8:17the most important step. [music]
212. 8:19Once you figure this out, all we're
213. 8:21going to do really in the next steps is
214. 8:23repeat it everywhere and then get
215. 8:25[music] other people to repeat it too.
216. 8:27Like that is the entire playbook. This
217. 8:29is the structure that we're going to use
218. 8:30for your LinkedIn headline. The one
219. 8:33thing you want to be known for plus the
220. 8:36proof that it's true plus proof plus
221. 8:39[snorts] more proof. If you want to be
222. 8:40known as the number one email marketing
223. 8:42for e-commerce, put that first and then
224. 8:45next put VP email marketing at [music]
225. 8:49big e-commerce company and then proof
226. 8:52it's true. Proof it's true. Proof it's
227. 8:54true. Most people do this backwards.
228. 8:56They like literally lead with a boring
229. 8:58job title and you don't really know that
230. 9:01much about them, just the job title.
231. 9:03Like what is it that they are world
232. 9:04class at? Okay, so here's a fun prompt
233. 9:08to help you brainstorm this. But at the
234. 9:11end of the day, like it's very much your
235. 9:13call. Like what do you want to be known
236. 9:15for across the internet? If your name
237. 9:18was show up in chat or your name or your
238. 9:21business was going to show up in Chat
239. 9:22GBT, like what would be the four words
240. 9:26that describe [music] it according to
241. 9:27Chat GBT? And here's a prompt to help
242. 9:29you brainstorm this. If chat already
243. 9:31knows a ton about you, okay, then you
244. 9:33can just say based on everything you
245. 9:35know about me, suggest options for the
246. 9:37one thing I could be known for. [music]
247. 9:39Each should be a specific claim about my
248. 9:41value, not a job title. For each option,
249. 9:44list which of my
250. 9:45credentials/achchievements
251. 9:47would actually [music]
252. 9:48prove it and which ones I have the most
253. 9:51evidence for. Number five is to repeat
254. 9:54it everywhere. This is the part a lot of
255. 9:56people like don't do. They write a fancy
256. 9:58LinkedIn and then like I said before,
257. 10:00their Twitter says something different,
258. 10:02their Instagram says something
259. 10:03different, their website says something
260. 10:04different, you went on a podcast and it
261. 10:07said something different. And now AI has
262. 10:09a very fuzzy picture of what you are,
263. 10:12what you do, what you are. And so just
264. 10:14the way to think about this is [music]
265. 10:16that oneliner positioning statement and
266. 10:18this is what you put everywhere. So we
267. 10:21started with LinkedIn, but obviously you
268. 10:23want to put this in all of your socials.
269. 10:25Obviously, you want to put this on your
270. 10:27website everywhere. You're going to want
271. 10:29to put this on any podcasts you appear
272. 10:32on directory listings. Literally [music]
273. 10:35anything online that chat GPT or Claude
274. 10:39can access your positioning should be
275. 10:42there. Take that positioning you just
276. 10:44wrote and duplicate it everywhere you
277. 10:46have an online presence. Could be your
278. 10:48brand, your website, software review
279. 10:50sites, uh, etc. So when I say pages, by
280. 10:53the way, I just mean very specific like
281. 10:56article formats or blog formats uh that
282. 10:58perform really really well. So number
283. 11:00one is the best x list. The best of
284. 11:05whatever category list, best invoicing
285. 11:08software for freelancers, best AI video
286. 11:11tools in 2026. Basically, a ranked list
287. 11:14of options with a nice clean structured
288. 11:16table. Another format that does really
289. 11:18well still is X versus Y comparisons.
290. 11:22This is X versus Y. So it might be Blot
291. 11:25versus Airshare or like notion versus
292. 11:28Obsidian. [music] So two competitors and
293. 11:31then you are comparing each of them. And
294. 11:33then the third page is the alternatives
295. 11:35page. This could be like cheaper
296. 11:37Mailchimp alternative, best Mailchimp
297. 11:40[music] alternatives. And this targets
298. 11:42customers who already have a painoint.
299. 11:45They already have a tool, but they're
300. 11:47unhappy with their current solution.
301. 11:49Now, these three are the ones I
302. 11:50recommend you start with in terms of
303. 11:52formats for your pages, also known as
304. 11:55blogs or articles or whatever, uh,
305. 11:57because they directly match what a
306. 11:59person is likely to be asking. So
307. 12:02someone who's typing what's the best X
308. 12:05for Y is [music] asking a comparison
309. 12:08question and they're already bottom of
310. 12:10funnel like they already are deep into
311. 12:12the process of researching this and
312. 12:14they're pretty [music] serious and an AI
313. 12:17answering this question they definitely
314. 12:19want a source [music]
315. 12:21that already did all of the heavy
316. 12:23lifting of comparing the different
317. 12:25solutions. So [music] your task in AI
318. 12:28SEO is to give this to chat GPT and
319. 12:31claude like make it easy for chat GPT
320. 12:34and claude when somebody asks what's the
321. 12:36best [music] blank for blank what's the
322. 12:39best invoicing software for freelancers
323. 12:42what's the best social media scheduler
324. 12:45for claude right so that's how to think
325. 12:48about it so here's the prompt I sell
326. 12:51whatever to whoever my main competitors
327. 12:55are blank blank blank. Give me a list of
328. 12:58pages I should write using these three
329. 13:00formats. Best category lists, me versus
330. 13:04competitor, comparisons, and competitor
331. 13:06alternatives pages. Rank them by how
332. 13:08likely they are to be quoted by AI
333. 13:10answering a buying question so that we
334. 13:13get high intense customers [music] and
335. 13:15tell me which one to write first and
336. 13:18why. So, step number seven, how do we
337. 13:20actually find the questions that our
338. 13:24buyers are asking? And it's actually
339. 13:26really easy. Number one, don't guess.
340. 13:29Don't presume to know what your
341. 13:31customers are asking or typing. [music]
342. 13:33Okay? What you want to do is search for
343. 13:36your customer voice in assets you
344. 13:39already have. So for example, sales
345. 13:41calls, [music]
346. 13:43meetings with customers, meetings with
347. 13:45partners, support tickets, [music]
348. 13:47like what are your customers confused
349. 13:49about? What is the language that they
350. 13:52use to describe your solution? [music]
351. 13:54your reviews and also your competitor's
352. 13:56reviews like Trustpilot, G2, Reddit,
353. 14:00social threads. This could be Instagram,
354. 14:03Twitter as well as Reddit. And also your
355. 14:05email inbox. There's more sources than
356. 14:08this, but the key takeaway here is like
357. 14:10don't presume you know what customers
358. 14:13are saying or asking or the language
359. 14:15they use. Just go look. And again,
360. 14:18Claude can help you with all of this,
361. 14:20right? You can hook up Gmail,
362. 14:23intercom,
363. 14:25social listeners like Apify,
364. 14:28website scrapers as well like Aify and
365. 14:30it will just like listen and analyze all
366. 14:33of this to pull out what is the language
367. 14:35they're using, what are the questions
368. 14:37they're asking [music] and infer like
369. 14:39what would they be typing into Chat GBT.
370. 14:42Yeah. So essentially you're looking at
371. 14:43three different terms or types of
372. 14:45questions. Number one is competitor
373. 14:48terms like competitor pricing,
374. 14:50competitor alternatives etc. And then
375. 14:52bucket number two is the problems they
376. 14:54talk about like instead of talking about
377. 14:56workflow inefficiency maybe the specific
378. 14:59problem is my team keeps missing client
379. 15:03emails. And then bucket number three in
380. 15:05terms of the types of questions are
381. 15:07again like that format best blank for
382. 15:09this category like what are people
383. 15:13categorizing your app in like oh this
384. 15:16app is a Shopify app like whatever that
385. 15:19is you can create uh content around the
386. 15:22category. The other important thing to
387. 15:24note too is that there's so many ways to
388. 15:26get into your page. Like you could have
389. 15:28a page answering [music]
390. 15:3020 different tiny questions and each of
391. 15:34those answers is [music] an entry point
392. 15:37for your customer to find your website
393. 15:39and solution. Like each one of those
394. 15:41answers. You want to make sure your page
395. 15:43can answer every small question that's
396. 15:46related to the big question. So if
397. 15:48somebody's asking on chat, [music]
398. 15:51how do I deal with my Tik Tok account?
399. 15:53It's been shadowbanned. like what is the
400. 15:55larger question there that they're
401. 15:56actually asking? So, oh well, how do I
402. 15:59succeed on Tik Tok? How do I grow on Tik
403. 16:02Tok? How do I make money from posting on
404. 16:04Tik Tok? How do I build a personal brand
405. 16:06on Tik Tok? You know, like each of those
406. 16:08can be the page and then that question
407. 16:11about being shadowbanned. You could
408. 16:13imagine actually on each of those pages,
409. 16:15but alongside many other questions that
410. 16:19are relevant to the specific thing the
411. 16:21customer is trying to do. So, here's a
412. 16:22prompt. So, my customers are blank. Here
413. 16:24are real things they've said. [music]
414. 16:26Paste in sales calls, support tickets,
415. 16:28or connect an MCP tool and chat [music]
416. 16:32cloud can do it for you. First, turn
417. 16:34these into search queries someone would
418. 16:35actually type when they're ready to buy
419. 16:38sorted into three buckets. Competitor
420. 16:40terms, problem terms, and fit [music]
421. 16:42terms, category fit. then take my top
422. 16:45five queries and for each one list the
423. 16:48smaller sub questions an AI would need
424. 16:51to answer in order to answer the full
425. 16:54question. Think of a page as a set of
426. 16:56related questions. So, and [music]
427. 16:57you're giving it all to Chat JBT and
428. 17:01Claude to make it easy for them to
429. 17:03[music] answer the customer's question.
430. 17:04And this prompt will basically output
431. 17:06your SEO plan for the next three months.
432. 17:09Don't just like change your entire
433. 17:10strategy three weeks in. like this is
434. 17:13the correct foundational strategy. You
435. 17:16just need to keep doing it consistently
436. 17:18for longer and follow the plan. Number
437. 17:20eight is intermediate. It's all about
438. 17:22how do we format a page so that AI can
439. 17:25actually quote it. So format
440. 17:29specifically for AI. Trick number one is
441. 17:32to make each heading into a question or
442. 17:35have each heading answer a question. So
443. 17:38instead of a heading like [music]
444. 17:40pricing,
445. 17:41that's kind of like a generic heading.
446. 17:44Instead, it could be like how much does
447. 17:48X cost? Because this is what someone
448. 17:50would actually type [music] in chat GPT.
449. 17:54Okay, how much would this solution cost?
450. 17:56And also when AI analyzes all of your
451. 17:59pages and stuff, like you're making it
452. 18:01super easy to understand what this
453. 18:04answer is about. Trick number two
454. 18:07is to make sure you answer in the first
455. 18:10two sentences under the heading. Okay?
456. 18:12So, basically answer immediately after
457. 18:15the heading. Don't have like a really
458. 18:16long rambling introductory paragraph
459. 18:20about why this is why pricing is
460. 18:22important and why we're disrupting
461. 18:24pricing and this is the best pricing
462. 18:26model ever. Just answer the question
463. 18:28immediately after the heading. Okay.
464. 18:30[music] Number three is to be as
465. 18:32specific as possible with things instead
466. 18:35of vague. Just that's just a general
467. 18:37rule, but it makes it more credible.
468. 18:39Okay? So instead of saying like this is
469. 18:42a great tool, you can say this will cut
470. 18:46editing time by 40%. Like a very
471. 18:50specific claim about your product or
472. 18:53service. Number four, site your sources.
473. 18:57So, for example, like we analyzed 500
474. 19:00Instagram stories in 2026, like
475. 19:03something like that, right? Um, cite
476. 19:07them within your answer. [music] And
477. 19:09number five trick is to write table rows
478. 19:12that stand alone. So, if you do have a
479. 19:15table, you could say something like,
480. 19:17let's say it's a pricing table, like
481. 19:19teams of five to 20 posting to eight
482. 19:21platforms can be quoted straight into an
483. 19:24AI answer. [music] Okay? So think in
484. 19:26terms of
485. 19:29tables uh for example like pricing
486. 19:31tables. This is a good litmus test as
487. 19:33well. So just on anything you're writing
488. 19:36in an SEO context [music] like cover the
489. 19:38whole page except one paragraph on the
490. 19:40page. Can that paragraph answer a
491. 19:43question by itself? Meaning is the
492. 19:45paragraph [music] self-contained? That's
493. 19:47just a generally good litmus test. If
494. 19:50you just block everything on the page
495. 19:51except this paragraph and it's like not
496. 19:53clear what question that answers, then
497. 19:55you want to rewrite or restructure it,
498. 19:57[music] so it's clear what question that
499. 19:59paragraph answers. Okay. And here's the
500. 20:01prompt. Here's a page from my website.
501. 20:03Paste in the text or drop link. Rewrite
502. 20:05[music] it so AI can quote any single
503. 20:08paragraph out of context. [music] Turn
504. 20:10the headings into questions people
505. 20:12actually ask. Put a direct answer in the
506. 20:15first two sentences. Replace vague
507. 20:17phrases with specific numbers or flat
508. 20:19facts with sources cited. Add a
509. 20:22comparison table, okay, where things
510. 20:25make sense. So, pricing table is a
511. 20:27common one for comparison or a feature
512. 20:29comparison table. Um, then write the
513. 20:32organization and FAQ schema markup as
514. 20:34well. So, how do you get AI to mention
515. 20:38your brand? The secret to this one is
516. 20:40actually really simple. Get other
517. 20:43websites [music] to mention your brand.
518. 20:45So like roughly 70 to 85% of brand
519. 20:49[music] mentions from AI come from sites
520. 20:52that aren't yours. Okay? So everything
521. 20:54on your site is terrific for people to
522. 20:57learn about what you do and talk about
523. 20:59what you do, but at the end of the day
524. 21:02often times for [music] any company, the
525. 21:04majority of brand mentions are outside
526. 21:06of the websites [music] that they
527. 21:08control. And you can see this, right? So
528. 21:11just open up chat [music] and ask like
529. 21:14what are the best tools for blank
530. 21:18best tools or services or [music]
531. 21:21businesses for blank and literally see
532. 21:24if your company comes up. Write down all
533. 21:28the articles that it cited all of the
534. 21:30sources. And then what you're going to
535. 21:31do is basically contact each of these
536. 21:35pages to try to get listed on the site.
537. 21:39So you you want your company to be
538. 21:41listed [music] on these sources that
539. 21:44chat GPT is using to answer the this
540. 21:48question that your customers are typing.
541. 21:51So your customers are typing what are
542. 21:52the best tools for blank chat is
543. 21:54searching a bunch of sources [music]
544. 21:56boom you if your company's not on them
545. 21:59then your goal is to get on these lists.
546. 22:02Here's [music] a prompt that's a little
547. 22:03bit more structured. Here are the
548. 22:05articles chat cla and perplexity cited
549. 22:07when I asked about my category. Paste
550. 22:10the links that you gathered. Here's my
551. 22:12product. Here's a genuine advantage your
552. 22:15product or service has. For each article
553. 22:18where my product or service is missing,
554. 22:20which is probably all of them, write a
555. 22:23short personalized outreach email to the
556. 22:25site's author. Mention something
557. 22:27specific from their piece. State my
558. 22:29differentiator in one sentence that is
559. 22:31relevant to the list. offer free access
560. 22:34and share your real weaknesses like
561. 22:36under 120 words each. Nobody wants to
562. 22:39read a long email. So now we talked
563. 22:41about how to get listed on other
564. 22:43websites. But you know, a lot of people
565. 22:45won't reply to you. A lot of people
566. 22:46don't want to go back and change stuff
567. 22:48they already wrote. There's issues with
568. 22:50that approach. But one thing you can do
569. 22:52that is kind of in your control is to
570. 22:55issue press releases. Honestly, this is
571. 22:58one of the cheapest ways to get like
572. 23:01credible other people kind of talking
573. 23:03about your uh press release and
574. 23:06announcement. So, here's what it looks
575. 23:08like. You'll be able to read the whole
576. 23:10thing in the newsletter, so you can like
577. 23:12see exactly how it's structured. There
578. 23:14were a lot more than this, but basically
579. 23:15a bunch of other websites picked up the
580. 23:18press release, but you can see Martekch,
581. 23:20Deal Room, De Mo Register. So, several
582. 23:23places that picked it up. And so again,
583. 23:26we have our kind of like our brand, our
584. 23:27oneliner positioning cascading
585. 23:30throughout all of these different
586. 23:31sources on the web. AI tools love press
587. 23:34releases. Like they just love citing
588. 23:36press releases. So this is honestly one
589. 23:38of the easiest hacks to like get some
590. 23:42more authority, get a bump up in AI
591. 23:45answers very very quickly and it's not
592. 23:48expensive at all. Just some guidelines
593. 23:50in general for press releases. You don't
594. 23:51want to spam them like every day cuz
595. 23:53that's not noticeable. Uh that's not
596. 23:56notable. You don't want to announce one
597. 23:58[music] actually meaningful thing. So
598. 24:00this could be launching something. It
599. 24:02could be a key hire if you're at a
600. 24:04mid-tier company, a key executive hire.
601. 24:06It could be um that you were featured
602. 24:08somewhere, featured on a list. It could
603. 24:10be a product or customer milestone. It
604. 24:13could be [music] a partnership, right?
605. 24:15Something significant. You don't want to
606. 24:16spam press releases every day. Um, you
607. 24:19want to frontload the news just like
608. 24:21before when we talked about pages. For
609. 24:23each section, you want your answer to be
610. 24:24in the first two sentences of that
611. 24:26section. Similarly, you want to
612. 24:28frontload the news like the first
613. 24:30paragraph answers the essential
614. 24:32questions like who is this about? What
615. 24:34is this about? And why should anyone
616. 24:36care about this? [music] Write it like a
617. 24:38reporter would. Third person. Use your
618. 24:41link slots obviously on pages that
619. 24:43matter. So basically, newswire services
620. 24:45will allow you to include like a certain
621. 24:47number of links, certain number of
622. 24:48images. So choose them carefully.
623. 24:50[music]
624. 24:51Uh then pick your categories that are
625. 24:53relevant. And here's a prompt to help.
626. 24:56Uh write a 400word press release
627. 24:58announcing blah blah blah. Write it in
628. 25:00third person. The first paragraph must
629. 25:03answer who, what, why should anyone in
630. 25:05the world care. Include one quote from
631. 25:07me that says something substantive like
632. 25:10not just glazing yourself. Here are the
633. 25:13facts. Do not hallucinate [music] any
634. 25:16facts, etc. Okay, so I recommend doing
635. 25:19this every time you have a meaningful
636. 25:22product milestone, customer milestone,
637. 25:24or something else. Podcasts and YouTube.
638. 25:27So, a podcast episode is really awesome
639. 25:30because it basically gets you back links
640. 25:33[music] from these high authority places
641. 25:36like Spotify,
642. 25:38Apple Music,
643. 25:40uh YouTube if it's a video podcast,
644. 25:42right? Like, [music] and you're getting
645. 25:45the backlink from another company or
646. 25:47brand that's already super established
647. 25:49and has [music] high domain authority is
648. 25:52what they call it. Okay. Um, the show
649. 25:54notes from the podcast sits there with
650. 25:57your name on it forever. They get
651. 25:58recrolled on a regular basis. Every time
652. 26:01you hop on another podcast, you get more
653. 26:04SEO juice. Okay? And so, really simple
654. 26:07way to get started to do this is to go
655. 26:09to listen notes and search your topic,
656. 26:12your area of expertise, and you'll get a
657. 26:14bunch of different podcasts sorted by
658. 26:16their popularity. And you can reach out
659. 26:19directly, literally just send an email
660. 26:22directly to the show, introduce
661. 26:24yourself. You know, podcasts and
662. 26:25YouTubers, like they're constantly
663. 26:27looking for high quality guests. Like
664. 26:29constantly. Like if you reach out and
665. 26:32you have like a really awesome [music]
666. 26:33background and your story is a really
667. 26:35good fit for the audience, they will
668. 26:37probably say yes. Um, okay. So, here's a
669. 26:39prompt just to help you. So, I'm an
670. 26:41expert in blank. My audience is blank.
671. 26:44Here's my background. Find me 10 episode
672. 26:46angles. I'll talk about why that's
673. 26:49important. That would generally interest
674. 26:50the host, not just promote [music] me.
675. 26:52For each one, write a 100word pitch
676. 26:54email with a specific episode title,
677. 26:57talking points, and one surprising thing
678. 27:00I could say that their audience has not
679. 27:02heard. Okay, we want it fresh. Rank them
680. 27:05from easiest to hardest show to get
681. 27:08booked on. Tell [music] me which three
682. 27:09of those angles I could film as my own
683. 27:12YouTube videos this [music] week without
684. 27:14waiting for permission. Turn everything
685. 27:16we've talked about into skills. [music]
686. 27:19Basically, a skill, you can think of it
687. 27:20as a repeatable process that Claude or
688. 27:23Codeex is going to do a similar way
689. 27:26every time. So, for example, if you take
690. 27:28my press release and drop it into Claude
691. 27:30and say say, "Use this as a template for
692. 27:33my [music] press release writing skill."
693. 27:36Now, it's going to take that input of
694. 27:39what a really good press release looks
695. 27:40like. It's going to templatize it, like
696. 27:43figure out, okay, I mean, we don't want
697. 27:45Sabrina's specifics. We just want like
698. 27:48structurally how that template works.
699. 27:50And then it's going to create this
700. 27:52what's called skill MD [music]
701. 27:54text file. So, you can run it every
702. 27:56time. So, this skill name might be PR
703. 28:00slashwriter. [music] Okay? And it's
704. 28:02going to write it similarly every time
705. 28:04and improve your skills obviously every
706. 28:06day. Give it feedback after every time
707. 28:08you run it so that it is closer to the
708. 28:10version you want. So this will write a
709. 28:12best category tools best category tools
710. 28:15article built to be quoted by AI answers
711. 28:18used for roundups, alternative pages,
712. 28:19[music] and category lists. And here's
713. 28:22the stuff it's going to do before
714. 28:23writing. It's going to check your own
715. 28:26pricing page for current prices. Search
716. 28:28the main question in chat cloud and
717. 28:29perplexity in Google. Note which
718. 28:31articles get cited and what they cover.
719. 28:34It's going to read real reviews in
720. 28:36Reddit. Pull one genuine strength and
721. 28:39[music] weakness for every single tool.
722. 28:41It's going to take a screenshot of
723. 28:43[music] each tool's homepage or product.
724. 28:46And then here's the structure of uh the
725. 28:49article that it's going to produce.
726. 28:50[music]
727. 28:51Introduction is three to four sentences.
728. 28:53Opening with the real problem or
729. 28:55results. Okay. comparison table
730. 28:57immediately after the intro with these
731. 29:00columns. Here's the tool, what it's best
732. 29:02for, price, key strength. The next
733. 29:04section, H2, what to look for in a blank
734. 29:07category tool, different criteria. H2,
735. 29:10how I evaluated these tools. List the
736. 29:12criteria you used. Another H2, how to
737. 29:15choose. So, for an AI reading, it's like
738. 29:19which one would you actually recommend?
739. 29:21And here's my final recommendation. H2,
740. 29:23[music] analytic. So, how do you
741. 29:24actually track if AI is recommending
742. 29:26you? Meaning, you've done all of these
743. 29:29things, but how do you know if any of it
744. 29:31is working? Number 13 is all about
745. 29:34analytics and tracking. I didn't want to
746. 29:36get too much into specific tools to
747. 29:38recommend for this. I'm just going to
748. 29:40talk about like the process. And
749. 29:41obviously, there are tools to try to
750. 29:44like automate some of this process so
751. 29:46you don't have to do it every time, but
752. 29:48I recommend like you doing it so that
753. 29:51you understand. So, I'll just do these
754. 29:52three things as a summary. The
755. 29:54newsletter tomorrow, we'll go a little
756. 29:55bit more in depth on this, but yeah, so
757. 29:58we're now we're talking about like how
758. 29:59do we know if any of our SEO efforts is
759. 30:02actually working. So, step one, this is
760. 30:04brain dead simple. Ask AI yourself. Go
761. 30:08ask AI yourself. Like, write down the 10
762. 30:10questions your buyers would actually ask
763. 30:12you. [music] Paste each one of them into
764. 30:14chat, claude, perplexity, and Google.
765. 30:17Just the search bar, Google, [music] and
766. 30:19read the results. Did you get named or
767. 30:22not? If not, which competitor got named?
768. 30:25Okay, and that is a rough ballpark of
769. 30:29like how are you doing overall? Number
770. 30:30two technique [music] is to set up like
771. 30:35ways to monitor the searches. So, Google
772. 30:38search console, that's pretty much what
773. 30:39everyone uses. And this will track how
774. 30:41many people are searching your brand
775. 30:43name. [music] Okay, so this is helpful
776. 30:45to see like are you getting named leads
777. 30:47somewhere specific? like where are
778. 30:49people going to look you up. And number
779. 30:51three, I mean at the end of the day,
780. 30:53like all of this SEO stuff is nice, but
781. 30:55obviously you do want to track [music]
782. 30:58signups, tag where people came from. You
783. 31:00can even use like tracking affiliate
784. 31:02links on your blog posts to see if
785. 31:04people are coming from from there. But
786. 31:06ultimately, you do want to tie
787. 31:08everything back to signups. Remember the
788. 31:10case study I mentioned in the beginning?
789. 31:12Okay, they measured that.5% of their
790. 31:15global website traffic came from AI from
791. 31:18chat GPT from Claude Answers AI
792. 31:20overviews and that [music] this
793. 31:21accounted for 12% of signups. Okay, so
794. 31:24you want to put your tracking in place
795. 31:26so you know how much are coming from AI.
796. 31:29Okay, and then what [music] percentage
797. 31:31are actually converting into signed up
798. 31:33users. Number 14, how do you sell this
799. 31:35to clients? Like why would people buy
800. 31:37this? Like can't AI just do everything?
801. 31:39Uh how I think about it is the leverage
802. 31:42I get from AI is always a function of my
803. 31:45skill and clarity. So if I don't know
804. 31:48anything about SEO then I am not like
805. 31:51the highest leverage per thing in this
806. 31:54formula here like I don't know anything
807. 31:56about SEO. You might want to hire
808. 31:59someone else who knows a lot about SEO.
809. 32:02Okay, if you want this faster. Um, the
810. 32:05other thing I want going to say is like
811. 32:06if you listen to this whole whole thing
812. 32:07and you're like, "Wow, this all sounds
813. 32:09amazing. I wish somebody would just do
814. 32:11this for me." That's exactly what I'm
815. 32:13going to talk about next. Um, honestly,
816. 32:15most business owners just want it done
817. 32:17for them. But don't sell it so much as a
818. 32:20service. Like, don't talk about all the
819. 32:22technical stuff. Like, you just want to
820. 32:24share the result. Don't say AI SEO, but
821. 32:27this just sounds like technical and
822. 32:29scary. Uh, but here's exactly how I
823. 32:31would sell it because I see this all the
824. 32:33time. So, number one on LinkedIn,
825. 32:37one of the most viral topics right now
826. 32:39is SEO. So, I've done this repeatedly
827. 32:41but with a social context. So, for
828. 32:43example, I'll say [music] social SEO is
829. 32:46dead. And then honestly, people what
830. 32:48people will do is they'll do a DM
831. 32:50automation. So, you DM the keyword. Say
832. 32:52the comment is SEO. you have an
833. 32:54autoresponder, send them the lead
834. 32:56magnet, which is basically like SEO best
835. 32:59practices and included in that are
836. 33:02different results you've achieved.
837. 33:03[music]
838. 33:03If you haven't received any yet, then do
839. 33:06it for yourself first and achieve some
840. 33:09results. Okay? And then what they do at
841. 33:11the end of this lead magnet, they say
842. 33:13book an audits call. Uh people sometimes
843. 33:17people call this a strategy call, audit
844. 33:19call, it doesn't ma matter. Sometimes
845. 33:21it's free. Many times it's also paid. So
846. 33:25anywhere from like 250 for the audit up
847. 33:28to like 2,000.
848. 33:30Okay, this is what I see all the time,
849. 33:33by the way, on LinkedIn. So this is this
850. 33:34is like pretty normal. So we start with
851. 33:37making LinkedIn posts about SEO. You
852. 33:39don't need to do it daily. Make like
853. 33:42three highquality posts a week with a
854. 33:44really strong hook that has the keyword
855. 33:46SEO in it. set up a DM automation that
856. 33:49so when someone comments the keyword
857. 33:52they get your playbook on SEO in terms
858. 33:54of what's included in the audit. Um
859. 33:57honestly people just run the audit
860. 33:58through chat claude perplexity or other
861. 34:01SEO specific tools [music]
862. 34:03then they screenshot
863. 34:05those tools answers drop them in the
864. 34:09audit for the [music] customer and then
865. 34:11show them their competitor's results.
866. 34:13Show them what their competitors are
867. 34:15doing, how much better they're doing.
868. 34:18This will agitate the pain point.