AI Is Reading Your Reviews - Why You Should Max Out Customer Service Now — Transcript

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1. 0:00This isn't the case with every niche,
2. 0:02but especially for people who sell
3. 0:04something that is higher priced, one of
4. 0:07the most [music]
5. 0:07overlooked factors in This wasn't as
6. 0:11important [music] as it was before AI
7. 0:13search. It was very important, but now
8. 0:16with AI search, it's way more important.
9. 0:18And that is good reviews or not having
10. 0:22bad reviews. If you're selling something
11. 0:24that is higher priced, or maybe maybe
12. 0:27you're not and people are just looking
13. 0:28to switch, you sell something that's
14. 0:30lower priced, but people are looking for
15. 0:31an alternative. Having an abundance of
16. 0:33bad reviews is so damaging. I had this
17. 0:37realization from seeing the way that
18. 0:40ChatGPT will cite fake AI review videos
19. 0:44on YouTube. I've talked about this
20. 0:45before. There's this new trend that
21. 0:48people are making review YouTube
22. 0:51channels. All they do is review
23. 0:53different products with YouTube videos.
24. 0:56These channels don't actually use the
25. 0:58products. They review the products'
26. 1:01landing pages and marketing and make the
27. 1:03video seem like they did use the
28. 1:05products, but when you actually watch a
29. 1:07video, it's very clear that it's surface
30. 1:09level. They're just reviewing the
31. 1:12external-facing marketing. They're not
32. 1:14actually using the products. They don't
33. 1:16have the products. All of these videos
34. 1:18are AI, so they use AI avatars, they use
35. 1:21AI voices, they're anonymous. And every
36. 1:24single video recommends as an
37. 1:26alternative the same product. Each
38. 1:28channel exists for a different business
39. 1:30to recommend that business as an
40. 1:32alternative. This is something that lots
41. 1:34of people are doing now. It's a terrible
42. 1:36spam tactic that is going on. It's
43. 1:38hurting real businesses because you
44. 1:40might have a great product and great
45. 1:42customer service, and then one of these
46. 1:44fake review channels will come along and
47. 1:47say some bad stuff about your business,
48. 1:49never having even used your product. And
49. 1:52what happens is AI search, so ChatGPT
50. 1:56doing due diligence on your brand will
51. 1:58cite these fake review videos as if they
52. 2:02are fact, as if they are actual
53. 2:04customers who have used your product. It
54. 2:07is really, really crazy. So, I had this
55. 2:09realization, gosh, reviews and having
56. 2:12happy customers really, really matters.
57. 2:15Now, not just in the past, you know,
58. 2:17have have happy customers, they're going
59. 2:19to share your brand with their friends,
60. 2:22and then their friends are going to get
61. 2:24your brand, and then the friends are
62. 2:26going to share it, and that's great. And
63. 2:27that's always been true. You could have
64. 2:29a great product and great customer
65. 2:31service, and you might also get more
66. 2:32backlinks, so many SEO benefits. But
67. 2:35now, let's say you're just doing
68. 2:37research into a new product, and you're
69. 2:39using Chat GPT, or you're using another
70. 2:42AI tool. It's literally coming across
71. 2:45all the bad reviews that you might have,
72. 2:48and it will be a lot less likely to
73. 2:50recommend your product if there is an
74. 2:52alternative that has many better
75. 2:54reviews. So, one of the most underrated,
76. 2:57least talked about, and most effective
77. 3:00ways to avoid this, and to get people to
78. 3:03share you so that you don't have to go
79. 3:06super hard with sharing yourself, I
80. 3:08mean, you should be going as hard as you
81. 3:10can with sharing yourself, but you
82. 3:11really want other people sharing you,
83. 3:13too. It's not just to have a good
84. 3:15product, that's super important, but
85. 3:17it's to give a personalized experience,
86. 3:20where customers or clients feel like you
87. 3:23care about them. And so, that is
88. 3:25customer service. Max out on customer
89. 3:28service. And it's so funny saying this
90. 3:30now when there's this crazy trend of
91. 3:34using AI to do all of the customer
92. 3:36service for you, which every company is
93. 3:39trying to do. Every company is is trying
94. 3:41to automate customer service with AI.
95. 3:44But the thing is, there's always niche
96. 3:46cases, there's always problems, there's
97. 3:48always problems, and you can't please
98. 3:51everybody. But, by giving a personalized
99. 3:54experience, even the people who are
100. 3:56unhappy with a product, they might not
101. 3:58feel super bad, and not super bad enough
102. 4:02to to go and scream on the internet,
103. 4:04"Don't buy this product." Personally,
104. 4:06I've had experiences where I've bought a
105. 4:09product, I was very dissatisfied, I
106. 4:13messaged customer support, not even
107. 4:14asking for a refund, but just asking
108. 4:17questions, explaining my
109. 4:18dissatisfaction. I unsubscribe from the
110. 4:21product, but customer support was so
111. 4:23nice that I didn't go and I didn't go
112. 4:26and share anything bad. I didn't really
113. 4:28want to. If you go hard on customer
114. 4:30service, unhappy customers will be a lot
115. 4:33less likely to put bad reviews on
116. 4:36Reddit, on different review platforms.
117. 4:38And then, if you have a good product,
118. 4:40and you have good customer support,
119. 4:42people will go out of their way to share
120. 4:45your brand, which is so beneficial for
121. 4:49getting recommended. Because, what's
122. 4:51another huge trend in SEO right now and
123. 4:54marketing? It's the importance of
124. 4:56user-generated content, and how
125. 4:58user-generated content is showing up
126. 5:01everywhere within Google and within AI
127. 5:03search, because AI search is going to
128. 5:06Google, and user-generated content is
129. 5:08showing up everywhere. If you have a
130. 5:10good product, you have good good
131. 5:12customer service, people are going to go
132. 5:13out of their way to share you on Reddit,
133. 5:15on different social media platforms, on
134. 5:17different review platforms. Most clicked
135. 5:19website sites in search. This is from
136. 5:21Datos. It's YouTube, it's Reddit. That's
137. 5:24number one and two, YouTube and Reddit.
138. 5:26Number five is Facebook, number six is
139. 5:28Instagram, number nine is TikTok, 11 is
140. 5:32LinkedIn, 14 is X. If you don't hear
141. 5:36that and freak out, "Oh my god, use
142. 5:38user-generated content, it's we need to
143. 5:41have people sharing good things about
144. 5:43our brand on user-generated content." If
145. 5:45you don't think that, I I there's
146. 5:46there's nothing more that I can say, cuz
147. 5:48having good things written about you.
148. 5:49And you know what else? So, there's the
149. 5:51concept of parasite SEO, which is
150. 5:54marketers will share their brands using
151. 5:58keywords on social media platforms or
152. 6:01high domain authority websites, websites
153. 6:04that are very likely to show high in
154. 6:06SEO. A marketer will go to a platform
155. 6:09like Reddit. Let's say they have a
156. 6:11fidget spinner company. And they then
157. 6:13they write as a post on the fidget
158. 6:17spinner subreddit. They say, "The best
159. 6:19fidget spinner is our brand name." They
160. 6:22do that. And then, when somebody Googles
161. 6:24best fidget spinner, this Reddit post
162. 6:26shows up. And some somebody see this and
163. 6:28they go, "Oh, wow, the streets are
164. 6:30saying that this is the best fidget
165. 6:31spinner. This is the one that I want.
166. 6:33So, I'm going to get that because it's
167. 6:34what the streets are saying, it's what
168. 6:35the people are saying." The reason that
169. 6:37parasite SEO is all over UGC platforms
170. 6:40is because UGC platforms are the easiest
171. 6:43to rank. But, the thing is, if you have
172. 6:46a great product and you have good
173. 6:48customer support, you see people sharing
174. 6:51your brand with language that people use
175. 6:54in search, customers are sharing you
176. 6:56right there. They're sharing you in the
177. 6:58comments, they're making posts about you
178. 6:59cuz they're so happy. This is a real
179. 7:01thing. You don't have to do parasite
180. 7:03SEO, which is against the rules and can
181. 7:05hurt your brand. You could do parasite
182. 7:07SEO, do it wrong, and get banned from
183. 7:10your top subreddit, for example. And
184. 7:12this happens all the time. And then, you
185. 7:14know what happens? Your literally your
186. 7:16brand name, gosh, your brand name gets
187. 7:20banned from a subreddit. And if you do
188. 7:22turn it around, if you do start offering
189. 7:24good support, you do improve your
190. 7:26product, now happy customers can't even
191. 7:29share your brand in that subreddit cuz
192. 7:32your brand name got banned. There's so
193. 7:34many different risks to parasite SEO,
194. 7:36but if you just have a good product with
195. 7:39good support, or just a good product,
196. 7:41but having good support really helps.
197. 7:43People go out of their way to share you,
198. 7:46and they share you with the language
199. 7:48that people search with. Now, somebody
200. 7:50goes on Reddit and says, "Has anybody
201. 7:53tried this product?" And then a bunch of
202. 7:55happy customers jump in the comments.
203. 7:57This gets surfaced in AI search. This
204. 8:00shows in SEO for people in the due
205. 8:03diligence stage, especially if you're
206. 8:05selling something higher priced where
207. 8:07due diligence is a lot more common, and
208. 8:09it builds so much trust, and people are
209. 8:11a lot more likely to purchase. Or
210. 8:12conversely, you get a lot of bad
211. 8:14reviews, and people are very, very, very
212. 8:17unlikely to purchase, and you want to
213. 8:19avoid that. So, I I'm making this
214. 8:21episode because there's a lot of people
215. 8:23listen to the show who try to take as
216. 8:25many shortcuts as possible, and one of
217. 8:27the things that people try to take with
218. 8:29shortcuts is customer service, but I
219. 8:32recommend over-optimizing for a personal
220. 8:35connection and not an anonymous brand
221. 8:37connection because good reviews or bad
222. 8:40reviews, they show in SEO, and they
223. 8:42absolutely show in AI search when AI is
224. 8:47looking at the top-ranking pages when
225. 8:50somebody Googles your brand name or
226. 8:51brand name plus reviews. And AI looks at
227. 8:54that, and AI will tell you that in its
228. 8:57research. So, max out on customer
229. 8:59service. That's everything that I wanted
230. 9:00to share with you today. Reviews are
231. 9:02important. I'm going to share a review
232. 9:03that I got to my SEO course, Compact
233. 9:06Keywords. I got this 1 day ago in the
234. 9:08comment section of episode 1,054
235. 9:12of this podcast. This is from Young
236. 9:14Architect, who said, "I purchased
237. 9:17Compact Keywords over a year ago, and I
238. 9:19loved it. Edward really proved himself
239. 9:21with these podcasts, so I decided to
240. 9:23give it a try. I really appreciate his
241. 9:25well-thought-out opinions and taking my
242. 9:27time to share about what is happening
243. 9:30with SEO world. Compact Keywords was a
244. 9:33solid investment. Edward is a fantastic
245. 9:35teacher, and I highly recommend him to
246. 9:37anyone who is serious about learning
247. 9:39SEO. Thank you, Young Architect, for
248. 9:42that. I get so happy when I see these
249. 9:44because I do my best with Kompakt
250. 9:47Keywords, and I try to make an amazing
251. 9:49product, not even just a good product,
252. 9:51but an incredible product, and also give
253. 9:53incredible customer service. And I think
254. 9:55anybody who's been in Kompakt Keywords
255. 9:57and who's had a question would say,
256. 9:59"Yeah, that's been the case." And if you
257. 10:01care about learning SEO and you want to
258. 10:03save years learning search engine
259. 10:05optimization, I hope you will check out
260. 10:07my course, Kompakt Keywords, at
261. 10:09kompaktkeywords.com. You can see a lot
262. 10:11of other reviews that Kompakt Keywords
263. 10:13has gotten. The course is about doing
264. 10:15SEO that specifically focuses on getting
265. 10:18customers, users, warm leads calling you
266. 10:20up, not vanity SEO where you're just
267. 10:23showing your friends, "Hey, I'm ranking
268. 10:25for this thing that nobody will ever
269. 10:26search." It's ranking for things that
270. 10:28people search with high intent, where
271. 10:31they are literally looking to purchase
272. 10:33something or use something or have a
273. 10:35service person come to their house and
274. 10:37fix something. Those are the types of
275. 10:38keywords that you want to rank for. And
276. 10:40funny enough, you would think they're
277. 10:42the most competitive, but they're
278. 10:43actually not because a lot of them are
279. 10:46longer-tail, lower-volume, and so they
280. 10:49just go overlooked. It's like magic. And
281. 10:52so, if you want to see what the magic is
282. 10:54about, yeah, please check it out,
283. 10:56kompaktkeywords.com. That's everything
284. 10:57that I got for you on this episode of
285. 10:59the show. This is episode 1,058
286. 11:02[music]
287. 11:03of the Edward Show. 1,058 days in a row
288. 11:06doing this podcast. [music] If you watch
289. 11:09us on YouTube, thank you so much for
290. 11:10watching. If you listened on Spotify or
291. 11:13Apple Podcasts, thank you so [music]
292. 11:14much for listening, and I will talk to
293. 11:16you again tomorrow. Bye now.