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AI INCOME CHALLENGE | VIP SESSION #4 — Transcript

by Iman Gadzhi · 11,430 words · 1,638 segments · language en · Watch on YouTube

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1:21All right. All right. All right, VIPs.
1:25Welcome back to day four. First things
1:28first, shout out to you for even being
1:30here.
1:33You'll be surprised most people can't
1:35even make it to this point. And I think
1:38I alluded to this at the beginning of uh
1:43of this challenge. Every day we kind of
1:46peel back the layers, peel back the
1:48onion more and more. And every single
1:49day there's
1:52sort of new insights and a new
1:53perspective that reveals itself. And uh
1:56I think today is definitely going to be
1:57one of those days. Now, before we get
1:59into that,
2:01we do have some giveaways to proceed
2:03with. So,
2:06first things first, as you can see on
2:08screen, I just want to congratulate
2:10Sabrina from the United Kingdom for
2:13being the FaceTime winner. So, I look
2:15forward to our conversation. I believe
2:17my team has already been in contact with
2:21you. So, that call is scheduled in. Now,
2:24for the MacBook winner, I'm going to
2:26give you a call and hopefully a you
2:30don't think that I'm a
2:33some random telemarketer calling you
2:36like the other day. And number two,
2:38hopefully you also give me the uh the
2:41correct uh password. And number three,
2:44hopefully you pick up. We've only ever
2:45had that happen once before. And it was
2:47it was actually a little bit
2:48heartbreaking. Uh I felt quite sad that
2:50that uh they never actually picked up.
2:52and and got their MacBook. So, today's
2:55winner is EPO from Belgium. That's a
2:59sick name. So, uh I'm going to give you
3:02a ring right now and hopefully
3:05you pick up.
3:10>> Hello.
3:11>> Hello. Hello. How you doing?
3:13>> Hello. I'm doing great.
3:15>> Good morning, Right.
3:16>> Yes, sir. It is indeed. Hey,
3:19>> uh I have to ask you what is the
3:22password?
3:23>> The password is offer.
3:25>> Yes, sir. Congratulations. My team will
3:27uh reach out and and arrange the MacBook
3:30for you.
3:31>> Yes. Thanks a lot, man. I love you.
3:34>> Love you too, bro. Cheers. Cheers.
3:38>> Uh Alli's going to love this. He
3:40actually has Real Madrid as his profile
3:42picture, so he's a he's a Madrid fan. Uh
3:46if you guys weren't aware, I'm sure Alli
3:48at some point he can't excuse my French
3:51[ __ ] can't stop talking about it.
3:52He's actually United fan. So uh he's
3:55looking at the live chat right now. I'm
3:56sure you guys can roast him for that. Uh
3:59I'm actually not into football. I have
4:00no loyalty to any teams. But um yeah,
4:03most of the company ends up roasting
4:05Alli for his uh his United support.
4:09Anyways, speaking of Valley, he's
4:11actually gone ahead and distilled a
4:14bunch of questions from VIP. We wanted
4:16to do something a little bit more
4:17interactive today. So, he's come here,
4:19he's looked at all your guys' questions,
4:21distilled a few. We're going to
4:23basically chat, and I'm going to share
4:26some insight on those different
4:27questions, and then from there, we
4:28actually have a special guest for the
4:30last 20 minutes or so. Um, I'm also
4:32going to need you guys to do something
4:34for me, for him, which I'll explain in
4:37in uh towards the end of it. Uh yeah,
4:39with no further ado, let's uh welcome
4:40Ally here.
4:42>> Yes, thank you very much.
4:44>> I know there's like a 10-second delay.
4:46Was the chat saying anything when you
4:47were
4:47>> Not yet. No one's been roasting United
4:49just yet. So, thank you guys very much
4:51for that. I get enough crap at work with
4:52that as it is.
4:54>> Okay. So, yes, I know a lot of you in
4:56the chat are actually asking when you're
4:58doing the Q&A, when you're doing the
4:59Q&A. So, really,
5:00>> I don't want to delay any further.
5:03>> So, ready?
5:03>> Yes, of course.
5:04>> Okay. So, first question from Zad in
5:08Egypt. If everyone at the event applies
5:11this model, won't it become overcrowded
5:13only if a small percentage actually
5:15follow through?
5:17>> Look, first things first, there's two
5:19parts of there's two parts to this.
5:22First part is let's just call it how it
5:24is. Most people aren't going to apply.
5:25>> Yeah. like you would be I mean look
5:28let's take even VIP like I really hope
5:30that you take in the fact that out of
5:351.7 million people that registered for
5:37this event I think the spec the exact
5:39number is like 5.7%. Like in a room of
5:4220 people you were the only person that
5:45decided for less than the price of a
5:47lunch I would rather have the VIP
5:49experience. Like that should give you an
5:51understanding of just how low the bar
5:53is. Uh
5:55>> yeah, I've just been told that people
5:57are are roasting Man United in the chat.
5:59So, cheers guys.
6:01>> Uh Oie just came over and he's like, "By
6:03the way, just a heads up." So, okay,
6:05good. I love this chat even more now. Um
6:08no, actually I don't even know why I say
6:09that. I couldn't care less about
6:10>> you just say to hurt me, bro. That's
6:11all.
6:12>> It's cuz I know how triggered you get.
6:14But, um anyways, I actually put up my
6:17presentation. You were the inspiration
6:19for my presentation the other day. I was
6:21talking about um I was mentioning like
6:23you know that one friend we all have
6:24that one friend that when they were
6:25watch football and things don't go their
6:27way like it just you can't talk to them
6:28for the rest of the day.
6:29>> Yeah that's time. Anyways, back to the
6:31question. Look, first things first, the
6:33the bar is so low. I'm just going to
6:34call it how it is. Even though
6:38we present all this information, people
6:40will just not take action on it. And
6:42that's just the unfortunate state of the
6:43world. And it is like that with
6:46everything. M
6:47>> you know and by the way also I say it's
6:51the unfortunate state of the world but I
6:53can't tell you how many but then also I
6:55have to hold a mirror to myself and go
6:58all right how many things have I bought
7:00that I actually didn't use
7:01>> happens
7:02>> there is $2,000 worth of fishing
7:05equipment at my house cuz I have worked
7:08very very hard in my life and and you
7:10know a dream of mine was always to to
7:12actually live on the beach which
7:14fortunately I was able to make that a
7:16reality 4 years ago and uh I think this
7:18is like 2 years ago or something. I was
7:20like you know why don't I buy some
7:21fishing rods
7:21>> as you do
7:22>> and it's like okay buying it is the easy
7:24part.
7:24>> Yeah.
7:25>> Have I used it once? No, not even once
7:27because of course it takes a level of
7:28effort.
7:29>> And same thing with like most people
7:31when they buy DJ decks or most people
7:33when they buy like any sort of thing to
7:36that they know that they should do or
7:38could do to to add a new skill set to
7:40their life or better themselves or
7:42improve themselves. Like unfortunately,
7:43it's one thing saying you're going to do
7:45it and actually following through. And
7:46by the way, that's myself included. So
7:48I, you know, I don't want to sit here
7:49and pretend like I'm perfect. You know,
7:50we all have those things that we're
7:51like, you know, we should get to that
7:53and we get that that gym pass or we get
7:55that uh, you know, commit to those that
7:5810 pack of sessions of of martial arts
8:00or tennis or whatever it is, and we
8:02never take it as serious as we should
8:03do. You know, even for for me in my
8:05life, you know, there's been many things
8:06like that, many side quests and
8:08endeavors and things that I go into that
8:10I, you know, I just didn't give it my
8:11all. So a that's just the first reality
8:15and number two is you need to understand
8:19the market is just so big and I will be
8:23I will be 100% straight up and I will I
8:25I was I will always keep it honest with
8:27you guys as to the viability of
8:29something.
8:30There are businesses uh maybe you guys
8:32aren't aware but I have a eyework
8:34company uh Hills. It's listen, it's not
8:37the biggest business in the world, but
8:38it still does a couple of million
8:39dollars of couple of millions a couple
8:41million dollars a year. Um, which you
8:44know is is respectable and I'm also an
8:46investor in many other physical product
8:48businesses. Those businesses doing tens
8:50and tens of millions of dollars a year.
8:52That is not a business I would recommend
8:53for most people because there's just too
8:56much risk involved.
8:58>> And also the other thing is
9:01let's take the example of like
9:03e-commerce. So, if I was sat here and I
9:04was telling you guys to get into
9:05e-commerce,
9:07that's a huge market, a market that I
9:09don't think you should go into because
9:10the risks are too high. But then, let's
9:12say instead I was telling you guys to
9:14start an uh an eyewear ecom business.
9:17Now, okay, you you know, you really
9:19could be flooding the market. It's the
9:21same thing what we're doing here. Like
9:22if we told you, hey, just go to fitness
9:25micro creators and help them launch
9:27digital products or you only launch a
9:29faceless uh a faceless uh fitness
9:32product, then yeah, you could be
9:34flooding the market. But there's just so
9:35many topics, there's so many creators,
9:37there's so many languages as well. You
9:39know, that's the other thing I think one
9:40of the biggest competitive advantages
9:41you can have is take everything you've
9:44learned here and go apply it to
9:47South Africa, go apply it to India, go
9:50apply it to uh Azarbaijan, go apply it
9:52to any of these other countries where
9:54they're not as advanced in their
9:56marketing frameworks. And that's
9:57actually I've seen our clients have a
9:59lot of success. I've seen our clients,
10:00by the way, our monetized clients as
10:02well as our quantum clients, you know,
10:04our big enterprise clients. These are
10:05folks, some of them making a million
10:07dollars plus a month with this business.
10:10Uh
10:10>> it's like David and Roman yesterday.
10:12>> They launched in I mean I'm sure you
10:14guys watch yesterday launched in
10:15Kazakhstan.
10:16>> Mhm.
10:16>> Right. And they they're not familiar
10:18with the language, not familiar with
10:19anything, but they managed to launch. So
10:21I think to your point earlier as well, I
10:24think what happens is some people they
10:26buy something and mistake that for
10:28action
10:28>> and they think that because they've
10:30bought it, that's it. I've done it. But
10:31I think what we're noticing here is you
10:34know your James, your David and Roman
10:36all the Mish these are people who are
10:38decisive once they buy it. So to your
10:40point earlier not everyone is going to
10:42take the action unfortunately which is
10:43sad in a way but I think it's yeah the
10:46market's vast right like you said
10:48language is not even a barrier anymore.
10:50>> Um so yeah it's a good question. I
10:53understood why the question's been
10:55asked. Yeah, I understand why that's a
10:57question, but but I hope you understand
10:59why our answer.
11:01>> Hopefully that clears things up for you.
11:03>> Okay. Okay. The next one. This is John
11:05from South Africa. I am going to direct
11:07this one to man despite the question.
11:08I'm 62. Uh will this work for me and how
11:12much time will it take to implement?
11:14>> Will this work for me? Look, there's no
11:17guarantees in life. There's no
11:20guarantees in life. what we have done
11:21and the reason why look just to give you
11:24guys a bit of an understanding
11:25consultant.com was a business that was
11:27started in 2016 uh we actually I'm not a
11:30founder of that business uh I bought the
11:32company a year ago I merged it with one
11:34of our other companies now
11:37you know we've had some sort of digital
11:39products for for many years and back in
11:42the day it used to be coaching and and
11:45video programs and and stuff where it
11:48was very selfserve as in like you kind
11:51let you had all the training and all the
11:52education but like you still had to
11:54execute it yourself and obviously the
11:57best way to get people results is
12:00you know service like basically doing it
12:02for them but of course when we're
12:04dealing with and by the way you know
12:06first things first I want to preface
12:08this by saying I totally empathize that
12:11you know the enrollment price for
12:12monetize can be very expensive for some
12:14people you know I'm I'm privy to that
12:16and and I respect that but just
12:19unfortunately with the amount of money
12:20that we have to invest to to get access
12:22to the software and also in terms of
12:24licensing fees. Unfortunately, it's the
12:26cheapest price that we can make it. Um
12:29anyways, the reason I say all this is
12:30because we the reason we have software
12:34as you know it basically monetizes
12:37multiple stacks of software is because
12:39that is the element of done for you,
12:41right? That's the element of like we
12:43wanted to provide guard rails as much as
12:45possible. So, it's very hard to [ __ ]
12:46things up. Now, I can't tell you, you
12:49know, was the question. Is it guaranteed
12:51to work?
12:51>> How much time will it take? Will this
12:53work? And how much time will it take to
12:54implement?
12:54>> Well, look, I can't once again, I also
12:56can't tell you how much time. But here's
12:57what I can tell you. You should not be
12:59spending 8 hours a day.
13:00>> Like, and I and once again, I think a
13:02lot of people confuse thinking about
13:05doing it with doing it.
13:06>> Yeah. 100%.
13:07>> And I think a lot of people confuse
13:08learning with doing it. And this is what
13:11we always tell our clients, you know,
13:13they're like, "Oh, I work 3 hours a
13:14day." And they're like, "Okay." And I'm
13:16overwhelmed. It's like what do you do?
13:17Oh, I watched X. I'm like that's not
13:18doing the thing,
13:19>> you know, like really
13:22it's not do the only thing that's doing
13:24the thing is is doing the thing, right?
13:26And and that's why you're in a very
13:27fortunate position where you have access
13:28to all the software in order to uh you
13:31know enable it to make it easier for
13:33you. And by the way, whether you become
13:35a client of ours or not, uh you know,
13:37whatever the road is, even if you decide
13:39to go yourself and and try to do it
13:42yourself, uh just please don't ever
13:45mistake
13:47learning with doing. Like learning to me
13:49is a supplementary thing. It's a cherry
13:53on top. It's the thing that you do in
13:55some spare time, but like you have to
13:57focus on doing the main thing. And by
13:59the way, doing the main thing honestly
14:01should not take you more than should be
14:04anywhere from 90 minutes to 3 hours a
14:05day. And and the work will also change.
14:08So just so you guys understand,
14:11my work these days looks very different.
14:13I remember um
14:18I I always remember sort of thought
14:19patterns that I had growing up
14:22and how like false they they became. M
14:25so I remember growing up I was watching
14:28Gary Vee Gary Vayner Truck and I was
14:30like that's not real work. Like he's
14:32just on his phone all day and he's like
14:34in meetings and I was like that's not
14:35that's not what an entrepreneur does
14:36because like I was in the mode of like
14:38having to sit down and do everything
14:39myself. Uh this is 10 years ago preai
14:43and
14:45now here I am 10 years later and all I
14:47do is
14:47>> on your phone
14:48>> on my phone in meetings like and and and
14:51I understand it. So, so the reason I say
14:53this is because what the work looks
14:55like, what the highest leveraged task
14:57for you to do in that moment, it will
14:59change as time goes on. Now, at the
15:01beginning, obviously, the first thing is
15:02getting getting the creator,
15:04>> right? As time goes on, it will be,
15:09look, there's many ways that you can
15:10launch a digital product and and you
15:12know, you're actually going to see a
15:13very cool
15:15I have a very cool surprise uh today.
15:17It's something I've I've spent $1.5
15:19million on. I think the number is a
15:20little higher, but as
15:22>> it is, it is a little higher.
15:23>> It is a little higher. Um, as of let's
15:26say a couple months ago, it was $ 1.5
15:27million. It's something I've I've had to
15:28spend $1.5 million of uh our own money
15:32on uh just in the last 18 months alone
15:34uh to get access to give you guys access
15:36to it.
15:37>> But there's many ways that you can
15:39actually do the launch.
15:41>> And there's things that are easy and
15:43there's things that are more advanced.
15:45And as time goes on, you're going to
15:46spend a lot more time working with the
15:49creators and doing maybe more
15:51complicated launches.
15:54And that is what the version of the work
15:56will look like then.
15:56>> Yeah.
15:57>> So I think yeah, just just to address
15:59the age thing as well, like you know,
16:01Jan, you did ask, I'm 62. Is this
16:03possible for me? I mean, I do get that
16:05we do have a lot of people of all
16:07various ages in monetized, right? I
16:09myself came into the game quite late and
16:11had the same reservations. Is this a
16:14young man's game? It's really not. I
16:17think the way the tools are set up, the
16:19ways everything is delivered, the
16:21coaching, you have a very hands-on
16:23experience. And I'll give you an example
16:24of this actually to to Iman's point
16:26about doing the actual work. I was
16:28speaking to a client last week in
16:29Monetize and we were just discussing his
16:32uh first, you know, couple of months and
16:34he was saying, I I can't seem to make
16:36progress. I'm I'm doing this, I'm doing
16:38that. I said, okay, break it down for
16:39me. What's the last eight weeks look
16:41like? joint. He came to one of my calls
16:42and he was like, I've built this system.
16:44I've built this uh calendar over here
16:47and I've built this and I've built that.
16:49And I was like, no, no. What have you
16:51done? We we provide these tools. We
16:54spend a fortune on these tools and
16:56provide them for you to give you the
16:58journey. Like we map it out. We
17:00literally put the the coordinates there
17:02for you. You just need to turn the car
17:03on and follow them. You're setting up
17:05all these elaborate systems. So I think
17:07I bought him back down to this is the
17:10work you need to do for the next four to
17:126 weeks. All that stuff is is it's busy
17:14work, right? So to answer your question,
17:18as long as you've got the right guidance
17:21and you do the work, age is abs whether
17:24you're 18, 40, 50, we've discussed this,
17:27the age group of some of the people I've
17:28come on and said we've got 72, 75 year
17:30olds, which by the way, respect to to
17:33you guys for actually um being willing
17:36to do something or start something at
17:40that age as well. I'm not saying you're
17:41old, FYI, but I'm just saying it's like
17:44just yeah, a lot of respect. So, I hope
17:46that answers your question.
17:48Okay. Rose from the United States. Can
17:52you build a business with no traditional
17:54business background without showing your
17:56face and still provide real value?
18:00>> I mean, yes, 100%. I don't think your
18:02your face has I mean I'm sure your face
18:06has a lot of value to the people that
18:08you love the people the people that love
18:09you and adore you and whatnot but you
18:11know I don't think your face is
18:12necessarily a prerequisite to uh
18:15anything in all honesty um
18:19and that's that's actually what we did
18:20for many many years behind the scenes.
18:22So just so you guys are aware, we from
18:25basically our first sort of education
18:28creator business was like 2018 all the
18:30way up until 2018 to 2022. So my first
18:33two years in business, I start off with
18:34a creative agency and then I just got so
18:36pissed off. I was like cuz now you know
18:38everyone wants to do like creative all
18:39the businesses want a creative
18:40department and this and that. Like when
18:41I started
18:42>> I was having so many arguments with my
18:44clients and you know
18:46>> I just made so many mistakes and and I
18:48the framing was so off like there was
18:50just there was a lot of things back
18:51then. Um,
18:53and I did that for two years and
18:55eventually I started working with online
18:56educational digital product businesses
18:59and
19:01I was the behind-the-scenes person for
19:03many, many years. So, I don't think you
19:05being on camera or you being the face of
19:07anything particularly matters.
19:09>> Uh, and I did speak about this yesterday
19:11with Tom and Curtis. You know, one of
19:13the the issues in life, and I'm sure you
19:14guys have seen it, like creators and
19:16YouTubers and personalities and brands,
19:19like they have they do have a life
19:21cycle. It's generally a very short
19:22career. In fact, shorter than athletes.
19:25And I would feel a lot of anxiety if all
19:26of your money is just made based on your
19:28face. Um, I wouldn't recommend it
19:31personally. And I think it is cool when
19:35I think being behind the scenes is
19:36actually probably one of the the biggest
19:38advantages that you can have.
19:39>> Yeah. I mean again we've provide like
19:41Michelle for example not on camera
19:43creating reels uh without his face David
19:46and Roman similar I mean it's and in
19:49terms of the business education side of
19:51things um
19:54>> look it it
19:56>> how are you
19:58I I just don't understand what sort of
20:00education you would have that would help
20:01you with this. Now, you know, obviously
20:03I do want to say maybe I am a little
20:05biased because well, then again, I say
20:07I'm biased. Like I I believe in
20:10education. I think for certain people,
20:12traditional education is the right path.
20:13I've never been one of those people that
20:15like shits on universities or this that
20:18if it fits into your what you want in
20:21life. Like I have friends of mine, in
20:22fact, I was actually just chatting with
20:24one of my friends from school. Um
20:28and he is a doctor. uh obviously working
20:31his ass off right now. Um
20:35and I'm so proud of him because he he
20:38was talking about being a doctor from
20:39the age of like 13 14. Like I've had
20:41many conversations and you know when you
20:43talk to someone and it's like no you're
20:45really doing what you want to do.
20:46>> Yeah.
20:46>> And like I am you know we're about to
20:49catch up in um in next couple weeks and
20:52it's like to me that's so cool. Like you
20:55>> like who gives a [ __ ] about
20:56entrepreneurship and this and that? Like
20:58he's doing what he wants to do. And I I
20:59don't know, maybe I'm a bit of a softy
21:02with this stuff. Like I think that's
21:03some, you know, very very admirable. So
21:06all of that to say I think there's a
21:08place for education. Uh but when it
21:11comes to anything online,
21:12entrepreneurship, digital products, and
21:14like they're just not going to teach
21:15this in school because things or teach
21:18this in university because unfortunately
21:19things change too quickly.
21:22>> Yeah, 100%.
21:24Okay, next one surprises me from all
21:27around the world. people. Honestly,
21:29we've got Gunish from Mongolia. My
21:32English isn't very good. Can someone
21:33like me still succeed with this?
21:36>> Yeah, for sure. Cuz once again, first
21:37things first, I think the
21:40look in life, I think people over
21:43complicate
21:46in life, I think people over complicate
21:48things like to me
21:51having, you know, creating income,
21:54making money simply comes down to
21:57competitive advantages,
21:59right? So
22:01competitive advantages is of course what
22:03you know what tools you have access to
22:06who you know but like but for most
22:08people they have no competitive
22:09advantages
22:10>> right like as time goes on you'll build
22:11competitive advantages you're not going
22:12to have competitive advantages out the
22:13gate or if you do I mean make the most
22:15of them now in your case you actually
22:18have a competitive advantage that you
22:19don't realize like how many operators do
22:21you know how many people in the digital
22:23product space do you know in your
22:24country or in your language so I always
22:27recommend go to these smaller markets
22:29Now, in these smaller markets, are you
22:31going to work with a creator? As I said,
22:32I have one of my friends that literally
22:34does this exact thing. In fact, I mean,
22:37we had one of our quantum events.
22:38Obviously, we're not going to say the
22:40specific name, but we have an operator
22:42>> um who actually used to work at
22:44consultant.com as I can't say,
22:46>> it's not my place to say too much here,
22:48but like
22:48>> he makes this year they'll they'll end
22:51off the year more than $100 million.
22:53>> And he owns more like majority of the
22:55operation. like he literally does this
22:57and I said this year they'll do more
22:59than $100 million. Um
23:03so all of that to say like these are big
23:05markets and you can take this to a
23:06really big place if you want to and like
23:08all credit to you and like all power to
23:10you but like let's not focus on that. I
23:12think at first let's let's use the
23:14advantages we have and I think that you
23:16being in your market actually has a huge
23:17advantage and you should make the most
23:18of that advantage. And there are certain
23:20markets, you know, for example, maybe
23:21like the Mongolian market where,
23:23>> yeah, maybe you're not going to make $10
23:25million a year, but like does it matter?
23:27Like, can we not just get to like, you
23:29know, $2,500 a month first or $8,000 a
23:32month first? Like huge wins and big
23:34accomplishments and then from there, you
23:36know, you can pivot and figure out what
23:37the next steps are.
23:38>> And that's what Nadair did as well. I
23:40think he I think people saw him in the
23:42testimonial reel. The boy from from Gaza
23:44>> when he left he created uh digital
23:48products in u Arabic
23:50>> and just service that market right and
23:52he got to I think 10,000 USD. So I think
23:55you know the examples that we show break
23:58all these kind of misconceptions that
23:59you you need to be perfect at this like
24:02you said any competitive advantage at
24:04the beginning you take it and run with
24:06it right because it's always good to
24:07walk before you can run.
24:08>> Yeah. you take them small steps and then
24:10you can scale. But I think yeah, don't
24:12let things like this please bother you
24:14because it it really gets to me cuz
24:16people are like like no it's not an
24:18issue seriously. So hopefully we can we
24:20can discuss a little bit more. Um Pulas
24:23from Lithuania,
24:25which niches would you personally go
24:27into to make the most money?
24:32>> I honestly
24:35can tell you it doesn't matter. Um, now
24:39once again,
24:41if the goal here is to make $10 million
24:43a year, like look, if I if I'm speaking
24:45to you and you're one of our quantum
24:47clients and you know these are the like
24:49we just so you guys understand in our
24:51world in the digital product space like
24:53we are the number one consulting firm.
24:55We are the number one to have ever done
24:57like we are the top of the top of the
24:59top experts. And
25:03I when I say that, by the way, I hope
25:05you understand that's a reflection more
25:07so of my team than than me. I don't say
25:09that in a cocky way. I say that because
25:11I'm very blessed and honored to work
25:13with the smartest minds in the world.
25:16Um,
25:18you know, I know you guys maybe have
25:20seen a few faces from the team, but just
25:21so you guys understand, there's 90
25:23full-time people in the company. Um, and
25:25it's been that way for many, many years.
25:28So, look, all that to say, if you're one
25:31of our quantum clients, right, who's
25:33that starts at 25 grand for a six-month
25:35engagement. Um, or, you know, we
25:38literally have one of our quantum
25:39clients coming next week to office. It's
25:41whatever, 8 hours. They pay 100k. Uh,
25:43you know, seuite gives them a game plan
25:45for 2027.
25:48If your financial goal is to make 10 $10
25:51million, $20 million, $5 million, like
25:53it's a very I have to give you a
25:54different answer, right? So, like every
25:56person I speak to is going to be
25:57different. Now, in your case, I'm just
25:59going to assume that your goal is
26:01something the first baby step, you know,
26:03the first 2K a month, 5K a month, 10K a
26:07month, you know, like which by the way,
26:08it's like going to be the best time of
26:09your life. Just so you understand, like
26:10those will be the best days. So, I also
26:12hope that when you do find success with
26:15this, which if you stuck at it, you
26:18will. Now, I can't tell you when that
26:19will be. There's no guarantees for
26:20anything in life. The only way to quit,
26:22the only way to fail is to quit,
26:23honestly, because you have infinite
26:25tries and infinite attempts with this uh
26:26with this model. When you do find some
26:29success, I hope that you really cherish
26:31and take it in. But going back to your
26:34question, any niche can work. Okay? If
26:37you're trying to have a $50 million a
26:39year operation, generally it's will be
26:41anything to do with health, anything to
26:43do with wealth or anything to do with
26:45relationships, right? Those are sort of
26:47the three core pillars and drivers in
26:49our life. So like wealth can be a how to
26:53grow businesses or it could be how to uh
26:57grow your wealth in terms of investing.
26:58You know, relationships can be how to
27:00attract partners or how to keep
27:01marriages together. Health can be a
27:03myriad of things within that space. you
27:05know these are big markets with big it's
27:08a big TAM total addressable market right
27:11whereas to make 2K 5K 10K a month like
27:15you'd be shocked there's so many
27:17different creators out there like uh you
27:21know maybe some of you guys are familiar
27:22with my best friend Alex he's also a
27:25creative director at you know a bunch of
27:26our companies
27:29he started posting some content about
27:30like colog
27:32>> and everyone has been asking hey can you
27:34make like a digital draw a product about
27:35clones and like rank your clones or like
27:37maybe do a community like it's
27:39>> there's just these like niche pockets
27:42where there's more than enough people
27:44for you to make you know very good uh
27:47sort of side income money from it.
27:49>> Yeah, 100%. Okay, Frank from Peru, how
27:53do you validate an AI product idea
27:55before spending time building it?
27:59So
28:01look, it obviously I can tell you our
28:03methodology inside of monetize because
28:05synthesize does the whole thing for you
28:07and it even pulls in like it synthesizes
28:09everything this creator has said if you
28:12go down the creator route if you decide
28:13to go solo route it's going to as I said
28:16scan the market and see what hot topics
28:18are right now and generally we recommend
28:21people to start with ebooks cuz it's the
28:24the easiest way
28:27to get started.
28:28Is it the best way to make millions of
28:30dollars a year? Of course not. Right?
28:32But I just don't want to sit I don't
28:34want you to sit here and spend 3 months
28:36creating an offer and then get
28:38disheartened when no one wants to buy
28:39it. So I'd rather you just like iterate,
28:41get an uh MVP out quickly and then if
28:44you start seeing some results with it,
28:46then digital products can actually take
28:47many many forms. By the way, even
28:49Synthesize can help you create a a
28:51myriad of different digital products.
28:53And uh you know if you do decide to go
28:56with it solo once again I would say
28:58similar sort of thing just try to not
29:01spend try to spin up a digital product
29:03that's relatively
29:06quick to create um and try to get some
29:09market feedback and validation from as
29:11quick as humanly possible and then from
29:13there you can commit more to it once you
29:15start seeing some success. Someone once
29:17told me uh in my earlier years just
29:19throw as much [ __ ] at the wall and see
29:21what sticks. It is that basic concept
29:24and I say this a lot to people that
29:25they're like people try and be too
29:28specific too early
29:29>> and I think in the early stages it's
29:32very much about testing different
29:35products different things that we've got
29:37clients who have built hundreds in the
29:39day the lad he's built I don't know
29:42hundreds of products on on synthesize
29:44>> right so I think it's very quick to also
29:46validate and create things at the moment
29:48>> I think more than a thousand
29:49>> yeah I think I I must get confused
29:50>> we we have lost so much money Yeah,
29:53>> but you're not.
29:54>> No, I mean look, shout out to you.
29:55>> Shout out to him, man.
29:56>> If we if we when we say unlimited,
29:59right, we actually mean unlimited
30:00>> and even though that's cost us some eye
30:04eye watering sums of money,
30:06>> it's changed his life. It's changed his
30:07life. It's worth it.
30:08>> Exactly. See, seeing the results, I
30:09think it is more than worth it.
30:11>> And I just want to say VIP, some of
30:12these questions are actually these are
30:14actually quantum level questions. Some
30:15of these I'm really really impressed.
30:17>> And unfortunately, we could only pick a
30:19handful. Uh but we will try and get as
30:21many as we can in. So, um, Josh from the
30:23UK, big up UK. How do you keep AI
30:27created courses authentic and engaging
30:29while still scaling efficiently?
30:34>> Look, here's the other thing and and
30:37just so you understand that, you know,
30:38there's two main paths that our
30:39monetized clients go down. Path number
30:42one, as I said, is they create faces
30:45digital products. Um, and path number
30:48two is they work with a creator and the
30:52creator creates a product. So, I will be
30:54honest with you, if you're working with
30:55a creator, they are the expert. Okay?
30:58They're the expert and we
31:02give you the support systems and the
31:04safety net in case you do want to go
31:07helping with the digital park. But
31:08generally, the creators actually created
31:10themselves. Um, I know we don't mention
31:13that publicly. Um, so there's a little
31:16bit of an insight for you guys as VIPs.
31:18Uh, and then when you go down the
31:19digital product route, I I think it's
31:23just
31:24remember the beginning of the question
31:25like how do you keep authentic?
31:28>> Yeah. I I just think look at the end of
31:30the day if you have a problem like do
31:32you care that the answer is authentic or
31:36do you just want like like what what
31:38does that what does authentic even mean?
31:40Like what what does that actually mean?
31:41Like people just care. Does it give me a
31:44result? And there's just been, you know,
31:46I know, of course, I've been in this
31:47industry for many, many years, and I
31:48used to be the person working behind the
31:50scenes, and we had like, I mean, [ __ ]
31:52Luis will tell you, we've had some weird
31:54clients, like weird. And by the way, in
31:56the best way possible, like we had a um
31:58a client for many, many years, uh, that
32:01helped people become design sprint
32:02facilitators. That was a multi-million
32:04dollar a year digital product business.
32:06I remember during COVID we had um a
32:09Monttoauri school
32:11>> um and we had to help them go online. Uh
32:14there was just like like help them
32:16create a digital product.
32:19>> There was just like Yeah. There's so
32:20many weird niches that like you you
32:22would never imagine work, but once
32:25again, people pay just cuz they want the
32:26result. They don't I I don't really know
32:27what authentic means. I think you're
32:29overthinking it.
32:29>> Yeah. And I think everything points back
32:31to the first question as well that this
32:32isn't really a market that's ever going
32:34to get overcrowded. to to your point the
32:36kind of products that people are
32:37creating. We are running a little bit
32:38low on time. There's two very very good
32:40questions I do want to get through.
32:41One's from Max in Germany, if you can
32:44believe. What happens if you launch a
32:46product and nobody buys it?
32:50Well, what what happens is the next day
32:53you're homeless and you lose all your
32:55money and you're uh you're a failure and
32:59no one wants to talk to you. No, I mean
33:00nothing happens, you know, like look,
33:02let's call it how it is. I I will tell
33:04you right now the chances of you hitting
33:06a home run on your first try are
33:08actually almost look it happens
33:11sometimes but like I I I don't like to
33:12set the expectation of the best case
33:14scenario like just just so you guys
33:15understand like
33:16>> we could bring on some crazy crazy
33:19testimonials. We actually reserve like
33:21our craziest testimonials because it's
33:23just like I don't even want to set the
33:24expectation there. Like a lot of our our
33:26our case studies I actually specifically
33:28and the team specifically tries to bring
33:30on like people that of course you know
33:32>> just like the gentleman that we're about
33:34to to bring on in a second like of
33:35course he's done incredibly well but a
33:37lot of them it's actually the smaller
33:38stuff because I'm just trying to set the
33:40expectation there.
33:41>> Um so yeah look all that to say yeah
33:43maybe you might hit a home run on your
33:45first digital product
33:47but I I would wager it's probably not
33:49going to be the case and I hope you
33:50don't set your expectation like that.
33:52you're you either pay with time or
33:54money, right? So obviously with money, I
33:58mean financially there's there's no
33:59cost, right? So like you can just keep
34:01spinning the wheel again and again. And
34:02that's why I've just been a very I guess
34:06sort of vocal
34:08I've been quite vocal about the fact
34:09that for beginners specifically,
34:12I am not a fan of anything physical
34:14product related because you're going to
34:15either have to burn money on ads or burn
34:18money on like phys like the physical
34:20product in of itself. And and even for
34:22me, you know, I started I started my
34:23first physical product business 2019.
34:27So this is what uh 7 years ago at this
34:29point like as in like my own business.
34:30And I've had a physical product business
34:32now for 7 years. And I remember even
34:35situations in 2020 when you know C19
34:38happened and all this stuff like I had a
34:39shipment that was stuck for this must
34:42have been three three and a half months.
34:44And like I was very blessed and
34:46fortunate that I had my other business
34:48where I was actually the
34:49behind-the-scene person for people uh
34:51creating digital products,
34:53but if I hadn't been like that really
34:55would have wiped me out financially. So
34:58you're in a big you're in a great
34:59position where if it doesn't work out,
35:02it doesn't like you're not wrecked
35:03financially. It doesn't cost more to
35:06keep trying. So keep trying. And then on
35:08the time side of things, look, I will be
35:11honest. if if you do it yourself, it
35:12does take some more time.
35:15>> Um,
35:16>> but at the end of the day, you know,
35:17like
35:19>> who cares, you know? I I I think in
35:21life, you either for me now, it's far
35:23more costly to waste time. Like I'd much
35:26rather lose money than lose time.
35:28>> But at the beginning of my career, I
35:29would have much much rather lose time
35:32than money. So,
35:34and I think as well, just to add to that
35:37very quickly,
35:39within monetize, if you were to launch a
35:42product and no one buys it, guys,
35:43there's multiple calls. There's multiple
35:45coaches. There's community calls all the
35:47time. There's a chat. We discuss it,
35:49right? We look at it. We analyze it.
35:50Okay, you've launched this. Why is it
35:52not worked? Maybe the messaging is
35:54wrong, maybe this is wrong. We have
35:56that. You're not alone is the point I'm
35:58trying to make, right? There is constant
35:59support. So, don't don't stress about
36:01that. you know, that kind of thing.
36:02We're always here to help. Okay, last
36:04question from Lorraine in Puerto Rico.
36:07Good one, actually. What uncomfortable
36:08truth about making money online do
36:10people need to hear but don't want to?
36:16That it's real?
36:18>> Like, I think I I honestly think it's
36:20more convenient to
36:23I think it's more convenient to convince
36:25yourself that it's not true
36:29than that it is. Um, and I think,
36:36yeah, look, I I just think there's a lot
36:38of emotions that come with
36:40business, with on, you know, creating an
36:43income. I think there's like we we tie a
36:45lot of
36:45>> we just create all these stories around
36:47us when it comes to like income specific
36:49stuff.
36:50>> Yeah. Um,
36:52and I think it's easier to just dismiss
36:54it as like, oh, this thing doesn't work
36:56or, you know, the people uh people are
36:58uh faking it or they're uh people love
37:00the word laring these days. People are
37:02laring or or whatnot. And I just think
37:04at a certain point, you just have to
37:05look at the facts and go, "All right,
37:07people clearly are doing this."
37:08>> Um, it will take some time. It will be a
37:12process. You you're probably going to
37:14have to battle yourself at some point. I
37:16think most of it is is a mental game
37:17more so than anything. M um
37:21and
37:23I think that's really the only
37:26I think that's really the only
37:27inconvenient truth around it. And and I
37:29will say
37:30it also
37:33it's difficult sometimes cuz I I think
37:34when you're early to something you're
37:36like am I you're you're almost second
37:38guessing. You're like am I really seeing
37:40something that other people aren't
37:41seeing? And
37:44that's how the people, for example, with
37:45like the people who invested in Bitcoin
37:47in 2014, they probably were like having
37:49these thoughts. They're like, how like
37:53how am I seeing this opportunity and no
37:54one else is seeing it? Like maybe
37:56everyone is right. Like maybe this thing
37:58actually is [ __ ] And I've even had
38:01it many times in my career even with
38:03things like uh remote work. Like I
38:05remember I had a Let me know in the
38:07chat. Is there anyone here from
38:09Netherlands? let me know in the chat
38:11because funny enough the reason I
38:13started moving all my meetings back in
38:15the day uh to Zoom is actually because
38:17of because of Netherlands because um
38:202017
38:21I had a basically my first business
38:23mentor um who kind of just like just
38:26helped me just like with like simple
38:27things like I didn't really have really
38:29have anyone to show me like like how do
38:31you send an invoice or like you know
38:32just simple things back then you know
38:34these days these things are a lot easier
38:35but you know 9 years ago is a different
38:37different place or 10 years ago at this
38:39stage
38:40Um, anyways, long story short, 2017, I
38:42had a bunch of clients in Netherlands
38:44>> and like they love their face to face
38:45meetings
38:46>> and in Netherlands you have like a
38:47coffee when you sit down,
38:48>> right?
38:49>> You have a coffee in the middle of the
38:50meeting.
38:50>> Is that real?
38:51>> And then you have a coffee at the end of
38:52the meeting.
38:53>> Gosh.
38:53>> I don't know if things have changed now,
38:54but back then like in 2017, I was doing
38:56a like I was actually fortunate to sign
38:59a few clients out there
39:01>> and uh yeah, after I was like, "Yo, [ __ ]
39:03this." And I just moved.
39:04>> So, they're just all running around like
39:06wired in the Netherlands or what? I
39:07think I don't I don't think the caffeine
39:09caffeine even hits them at that point.
39:10But anyways, my point is like
39:12>> in in that moment I was like, you know,
39:13I'm moving everything to Zoom
39:15>> cuz I was like, this is just so wasteful
39:16for everyone. And I remember like even
39:18that I was like,
39:19>> am I crazy? It's like I was getting push
39:21back even from like potential clients
39:22cuz they they thought it was rude.
39:24>> Yeah.
39:24>> And then obviously, you know, 2 years
39:26later, everything happened with C19 and
39:28it went from like, oh, being something
39:29that was like
39:31>> kind of weird. Why would you want to do
39:32it remote like it should be in person?
39:34Like now it's the thing like you don't
39:35do in person. So my point is sometimes
39:38you can like have these thoughts around
39:40stuff when you are early to it and like
39:43the world hasn't caught on and and
39:45sometimes you even like uh gaslight
39:47yourself into thinking like oh it's
39:49maybe I'm the crazy one.
39:51>> Amazing. I'm going to have to go. That's
39:53all we've got. Great questions. We have
39:55got some more. We might address them
39:56later on the day but I'm going to make
39:57way for the next guest I'll let you
39:58intro.
39:59>> Amazing. Amazing. Cheers, Ali. All
40:01right. Well, now I want to bring someone
40:04onto stage. First things first, if you
40:06guys could do me a little favor. This
40:09gentleman.
40:12He kept this very quiet,
40:15but this gentleman is one of our
40:20monetized clients that we adore, that we
40:23love, that we appreciate. It's been, you
40:25know, such an honor. And I hope you guys
40:27understand, you know, the one of the
40:29reasons we say the word client, like we
40:31don't refer to I don't like the word
40:33student. And I don't like the word
40:34customer. Like the reason we say client
40:36is because for us, you know, as exciting
40:38as it is for you, like genuinely I can
40:40tell you for us it's 10 times more
40:41exciting getting the chance to work with
40:43such incredible people and and for us
40:45truly it is an honor. So I can say
40:47wholeheartedly it's been an honor to to
40:49work alongside um this gentleman right
40:52here. But he kept this very quiet. It's
40:55actually his birthday today.
40:57It's actually his birthday. So, if you
40:59guys could go ahead and drop a happy
41:01birthday in the chat for James. And
41:04James, I appreciate you being here.
41:08Thank you, brother.
41:08>> Yeah, you kept that one real quiet, huh?
41:10>> Well, you know, it's uh it's I don't
41:12ever want to make it about me. I know
41:13we're here to help and I know we're here
41:14to make sure that we can provide for
41:16everyone else. So, uh but thank you for
41:19recognizing and thank you to the chat
41:21for the birthday wishes and whatnot. Um
41:24happy to be here, man.
41:25>> Well, look, I have a couple questions
41:27here. Obviously, you're you know, you're
41:30you're you're living it. You're doing
41:31it. Um so I want you to give a insight
41:34that maybe we haven't shared publicly or
41:36maybe some nuances that don't get shared
41:38in the main sessions.
41:39>> Um couple questions here for you. First
41:42things first, what part of being an
41:43operator is easier that most people
41:46expect.
41:47>> Ooh, that's a great question. Um cuz I
41:49get a lot of questions about this often
41:51and
41:53can I be honest?
41:54>> Yeah,
41:54>> pretty much all of it
41:55>> really. Like I think especially with the
41:59resources and tools you guys have laid
42:00out, especially like Oh my god, Ghost
42:02Rider.
42:02>> Mhm.
42:03>> Cuz I had a small little stint.
42:04>> We don't meant to talk about that.
42:05>> I I haven't mentioned that.
42:07>> Oh, we haven't?
42:08>> Oh my god, this guy. This guy right
42:10here, right? I was like, wait a second.
42:12I've been watching the last couple of
42:13days. Don't be messing with me now.
42:15Okay.
42:15>> Well, obviously everyone inside of
42:17Monetize knows.
42:18>> Yes.
42:18>> But I haven't revealed it publicly.
42:20>> No, you're joking.
42:21>> No, I'm serious.
42:22>> Oh my gosh. Well,
42:24>> okay. You could just say a thing. Well,
42:25we have a thing. We have a thing. Um,
42:28sorry to blow that. Uh, it's coming very
42:30soon. Uh, there's a thing that's very
42:31cool and it makes our life a lot easier.
42:34It makes our life a lot easier. And the
42:37the stuff that, uh, you know, it does
42:39makes this entire career actually like
42:42able to do for like the regular person,
42:45right? And I think before and I think
42:46you even spoke about this before that
42:48>> it used to be you have to have some sort
42:50of technical level to actually do this,
42:53>> right? like you had to know a lot more
42:55about like marketing, you had to know a
42:57lot more about like even like some some
42:59paid stuff, but with the stuff and
43:01resources you guys have made and and
43:02obviously like other AIs and whatnot,
43:04like it's it's actually become quite
43:05simple. Well, I think like the majority
43:07of my job is like just managing things,
43:09>> right? And like managing my clients,
43:11managing like different uh you know,
43:13situations and fires,
43:15>> but you know, I think it's a lot simpler
43:16than what most people I guess like make
43:18it out to be
43:19>> for sure. And and look, one of the
43:21things that most people will probably be
43:23quite surprised about me is I'm actually
43:24quite pessimistic. So I really Yeah. I'm
43:27I'm generally a pessimist. So I like to
43:29think worst case scenario and then you
43:31know like when you think about the worst
43:32case scenario and then like you really
43:33boil it down. I obviously I said in in
43:36justest I said you know was like someone
43:38was like oh what happens if I don't sell
43:40my what happens if I launch my first
43:41digital product and it doesn't sell. And
43:42I'm like well of course then you're
43:44homeless and everyone hates you. Like,
43:45yeah,
43:46>> I I I like saying or think about these
43:48worst case scenarios cuz like when you
43:49boil it down, you realize like it's
43:51actually not as bad. Like your fears are
43:53never as bad. The reality is never as
43:54bad as your fears.
43:56>> So, I like to not only just think about
43:58the good things. I asked you what's, you
44:00know, what's the easiest part.
44:02>> Uh what's the hardest part?
44:03>> Mhm.
44:04>> Ooh, that that's also really good, man.
44:05I think the hardest part is actually
44:07dealing with like when things do go
44:09wrong, you know? Um cuz I'm not going to
44:10sit here and lie to you guys like it is
44:12business, right? This is a real
44:13business. like this is not like a you
44:14know
44:15>> also the the one thing I will say ju
44:16just sorry to cut you off is
44:19>> once again going back to different
44:21levels you know so like I
44:23>> uh and I think it's important that you
44:25that you say what you were about to say
44:27but you've you've done what over
44:29>> 1.5 now is the updated number incredible
44:31so you know you've done $ 1.5 million in
44:33this business that's obviously
44:36>> like if you it goes back to like the
44:38work right like if you speak to an
44:40entrepreneur that's done a million
44:42dollars versus $10 million versus $100
44:43million versus a billion dollars versus
44:45like $10,000. Like of course it's very
44:48different like the level of
44:49responsibility and whatnot.
44:51>> So like I I think it's important that
44:53you say what you're about to say, but
44:55also just understand this is also coming
44:56from the perspective of someone that's
44:58kind of gone up those those stepping
45:01stairs and is at like that level next
45:03level of responsibility but also reward.
45:05Yeah. And and again, it's like at the
45:07end of the day, I think that with um all
45:10the cool stuff, it's like it's actually
45:12very simple to get the the ball rolling
45:15and like occasionally like there's some
45:16hiccups and whatnot, but what I found is
45:19that you know most of the time people
45:20are pretty understanding like at the end
45:22of the day like they also want to make
45:23money like your partners and stuff like
45:24that. Um, so genally it's like a simple
45:27like equation of like, okay, hey, like
45:29this didn't really work necessarily the
45:30best way. Like like in your example,
45:31right? Like launch goes bad and it's
45:33like, okay, wait a second. Like we're
45:34not homeless, okay? Like we just didn't
45:36necessarily go the way we wanted it to
45:37go and that's okay. And just being able
45:38to pick up the pieces is
45:40>> is is honestly like the the hardest
45:42thing about it, right? Yeah. Well, also
45:44the thing is like it's funny, right?
45:46Like imagine you're speaking to to a
45:47creator and it doesn't go let's say, oh,
45:49the projections were 15 grand and you
45:52guys only made three grand together.
45:54And like what's the worst case scenario?
45:56Like what do you what are they going to
45:57say? Oh, give me a refund.
45:58>> Yeah. Yeah. Exactly.
45:59>> They haven't like they haven't paid you
46:01any money.
46:01>> Well, and that's the thing, right? It's
46:03like even the like let's say that
46:05example, right? And we're projecting to
46:07make 20 and like they make maybe five.
46:08It's like well that's like five more
46:10that they didn't have. So genuinely
46:12what's cool and like I I love this about
46:14this business is that like it's actually
46:15mostly all positive, right? Like I've
46:18you know I've been blessed, right? Um,
46:19and I've had great guidance, but uh,
46:22I've never had something go so
46:23catastrophic like we make zero dollars.
46:25You know what I'm saying? And so,
46:27usually it's just a matter of like,
46:28well, hey, like that's five grand more
46:30that you didn't have before. That's 10
46:31grand that you didn't have before. And
46:33so, I think that's pretty pretty
46:34spectacular.
46:37>> Interesting. So, going through these uh
46:41list of questions, I'm curious. Is this
46:43your first sort of side hustle that of
46:45course, you know, became your main thing
46:47or have you tried other models or other
46:49things in the past?
46:50>> You know, I've I've kind of tried a
46:52couple different things before. Um I
46:54guess I was one of those people, if
46:55anyone was there last night when I
46:57spoke, like I was one of those people
46:58who kind of had like that ember of like
46:59entrepreneurship inside of them.
47:01>> So, you know, I had tried a couple
47:02things. Um, I wish I would have seen
47:04this live a little earlier cuz I tried a
47:06physical product business and like you
47:08know didn't have much success in it. Um,
47:10and by the way just just so you guys
47:11understand like if by the way obviously
47:14you have to give different advice for
47:15different people like if you are
47:17watching this cuz I can't sit here and
47:19say in good faith um you know I can't
47:22sit here and say in good faith oh
47:23physical product businesses don't work
47:25because I have one myself. I'm an
47:26investor in many others. Uh so clearly
47:30they work. It's just if you have like 50
47:33grand that you can play with, like I
47:35would go for it,
47:36>> right? Like if you have money that you
47:38are willing to lose or like not see a
47:41return, like by the way, just so you
47:42guys understand, like my physical
47:43product business, I've never taken a
47:45penny in distributions ever. I've been
47:46running it for 7 years. I have never
47:48taken a penny. In fact, Liz, my COO,
47:51>> um we sit in a lot of meetings with
47:53retailers and and whatnot, and she gets
47:55she also gets so pissed off because I'm
47:56like, "Oh, yeah, I run the world's most
47:58unprofitable uh eyewear company." and
48:00she's like, "You stop saying that." I'm
48:02like, "No, Liz, I'm not saying we don't
48:03make any money. Clearly, we make money.
48:05>> We just don't keep making any profit the
48:06way I run it."
48:07>> Um, so yeah, all that to say, uh, if
48:10there is someone watching this that has
48:1150 grand to burn, like
48:13>> by all means, you know, I I just was, it
48:15wasn't me, you know, it just wasn't me.
48:17>> Um, and I guess like I tampered a little
48:20bit in the online space with like a
48:22little bit like high ticket sales. Like
48:23that was like the it thing, right? So
48:25like I kind of tried that a little bit.
48:27Um, but I honestly don't like this the
48:29sales stuff very much.
48:30>> And by the way, like I actually I'll be
48:33honest, I actually don't really give a
48:34[ __ ] what you do. My biggest thing if
48:37there's one piece of advice I can give
48:38to you is just do something that doesn't
48:41cost you money ongoing. Like as in like
48:43every month you're not spending money on
48:45ads or stock or you don't have to invest
48:4750 grand into this new startup. Like
48:50>> these are the things that really give me
48:51a lot of anxiety when people blow five
48:53grand trading and like doing like like
48:56that's the stuff that honestly like like
48:58it generally actually breaks my heart.
49:00Like it actually really upsets me. So as
49:03long as
49:04you're not losing money to keep trying
49:08that is then you're on the right path.
49:10Yeah,
49:10>> like for those of you guys that want to
49:11do high ticket sales, I will say it's
49:13not
49:14>> it's not really a
49:17it's not really like a a business like
49:20at the end you you are an
49:22>> you are an employee. Let's call it how
49:23it is. You're an employee to
49:25organization. Now, you might be a
49:26contractor, but like your day-to-day is
49:28an employee. Like you're on calls when
49:29you're told to be on calls. And sure,
49:31you could say, "Oh, I only want to work
49:33three hours a day," but I'm just as a
49:35person who has probably 100 plus like a
49:39sales
49:40>> force a sales force between our
49:42different companies, like you're just
49:44not going to get like any serious roles
49:46working 3 hours a day. I'm just going to
49:47be honest with you.
49:48>> Yeah. And and that's what I didn't like
49:49about it. You know what I'm saying? Like
49:50it also felt a little too close to to
49:53that. And and and then that's kind of
49:55when I stumbled upon upon this, you
49:56know? So, I had a very small run with a
49:59couple different things and and I
50:01stumbled upon this and I mean, man, it's
50:03been up since there. It's just really
50:04stuck.
50:06>> Is there
50:08any part of your workflow because I
50:10always like to show the other side of
50:11things is is there any part of your
50:12workflow that AI hasn't been able to
50:14help?
50:15>> Um, I think like the client relations,
50:17right? So, I I said this uh earlier and
50:20I say this a lot like I think sometimes
50:21a lot of my job is like being a
50:23therapist for my clients like you know
50:24having them understand like no wait like
50:26this is what we do like this is the next
50:28step or like no we need to uh you know
50:31position the product this way or XYZ. Um
50:33and obviously like you know if you guys
50:36know of something let me know out there
50:37that can replicate me and do it. Um but
50:40like I haven't found anything yet right?
50:41So like I still have to do that. Um, but
50:44yeah, that that's pretty much the the
50:45number one thing, like human human
50:47interaction and and have you found that
50:50as time has gone on, you've spent less
50:52and less time on outreach and signing
50:53new creators?
50:54>> Yeah. And well, so that's the cool thing
50:56is it's actually like a snowball effect
50:58from what I found personally where it's
51:00like once I find signed that first
51:01creator, it was like within I think a
51:03month and a half like I had the next and
51:05then it was like less time for the next.
51:07And I mean I had under contract nine
51:09creators. It got to the point where I
51:10actually like had to let two of them go
51:12because it was like a little too much
51:14for me right now. Um, but yeah, I have
51:16seven right now and it I mean it
51:20happened in a blink of an eye. Like this
51:21whole is just surreal cuz it's like I
51:24not even a year ago I was a you know you
51:27may not know this but I was a VIP
51:29member.
51:29>> Really?
51:30>> Yeah. I was in January 11th I was a VIP
51:33member watching this other side of the
51:34screen. So just being here is surreal.
51:35Wait. January this year.
51:37>> January this year 2026. Yes.
51:39>> I I didn't know that.
51:40>> I was a VIP member watching this.
51:42>> I don't know what I don't know why I
51:44thought you became one of our clients
51:45last year. That's crazy.
51:46>> No, no, man. No, man. It was It was
51:49January 2026 and I was watching it.
51:52Leave a screenshot on my Instagram of
51:53you and your house and I was watching it
51:55and I was like, man, this makes a lot of
51:57sense. Makes a lot of sense. And so,
51:59yeah, it's it's been up since there is
52:00what I'm trying to say. And um kind of
52:03like what you what you were talking
52:04about like if you can just get that
52:05first one it's like it's amazing the
52:08snowball effect that happens in there
52:09and it really does happen in a blink of
52:11an eye.
52:12>> Yeah. I think that's an important thing
52:13to maybe mention is the fact that look
52:16the the there's good news and there's
52:18bad news. The the the bad news is it's
52:23never going to be as tough as it is now.
52:25And the good news is
52:26>> it's never going to be as tough as it is
52:28now. Like it only gets better from here.
52:30And that's one of the nice things about
52:33um you know this this sort of a side
52:35income that hopefully eventually you
52:36know becomes your main thing
52:39>> is
52:41yeah like the the beginnings it it's
52:45it's a slug and and by the way um the
52:49one thing that you didn't have in your
52:51corner uh at that time was actually list
52:53kit.
52:53>> This is true. I didn't have it.
52:55>> So you actually had to do the outreach
52:56yourself? I had to do it all myself.
52:58>> And that was one of the biggest
53:01just just so you guys understand the
53:02reason why we spend as I said nowhere to
53:04an exaggeration literally millions of
53:06dollars a year on licensing fees is
53:09because
53:10we're always looking at like what are
53:12the sticking points like what are the
53:13things where like we're empathetic. we
53:16understand it actually might be a little
53:18tricky or this might be something that
53:21you know slows people down or or makes
53:23the process more disheartening and and
53:25outreach was one of those things. So
53:27we're like hey you know just like
53:28everything else if we could just kind of
53:29automate it for people be kind of sick.
53:31>> Well and that's what I really like about
53:32you guys is you do get a lot of client
53:34feedback and you like you actually take
53:35action on it you know and being on the
53:37other side of it obviously nowhere close
53:38to the organization as big as this but
53:40like being on the other side of it that
53:41is that is valuable.
53:42>> Yeah for sure. Well, Ole is
53:46breathing down my neck as always.
53:49Um, yeah. Any uh any final words for
53:52everyone watching?
53:53>> Um, I mean, look, this is this has been
53:55an amazing opportunity. Thank you, Iman.
53:57Thank you the team. Thank you guys for
53:58lending me your ears and your eyeballs
54:00for the time that we've had today. Um,
54:02looking forward to uh seeing everyone,
54:04talking to everyone as well. And, um, I
54:07just would love to let the people know
54:08that like I believe in them. You know, I
54:10think sometimes all it takes is is one
54:12person. And I was lucky to have my my
54:14wife who who was that for me. And um so
54:17I want everyone to know here like I
54:18believe in you because again like I'm
54:21just I'm just a regular freaking guy.
54:22And like if if I can make this happen to
54:24some sort of level of small success, I I
54:27have nothing but confidence that you
54:29guys can too. Well, you know what? Let's
54:30make that two. So now you got two
54:32people, you got two friends, and you got
54:34two supporters. And I hope you know that
54:37uh myself, James, about 90 other people
54:42here at consultant.com, we are genuinely
54:45from the balm of our hearts rooting for
54:47you. And um look, I don't know if it's
54:50going to be tomorrow. I don't know if
54:52it's going to be next week, but stick at
54:53it and you will 100% unequivocally make
54:56something out of this process. And with
54:58all that being said, let's head over to
55:00the main session because this is
55:02actually the first time you're getting a
55:04fullblown presentation from Mark
55:06Tilbury. He's actually taking over the
55:07main session. Um, I cannot even
55:12>> I cannot even begin to put into words uh
55:14just how much respect I have for Mark.
55:17And I think it's,
55:19you know, there's very few like true
55:22true role models in this world. Uh, you
55:25know, usually if you look at people's
55:27lives, there's like one or two different
55:29things like that. You're like, "Oh, I
55:30like this, but I don't like this." And
55:32>> he's truly one of those those um those
55:35cases where incredible husband,
55:37incredible father, incredible
55:39entrepreneur, incredible role model. So,
55:42yeah, I'm so stoked for you guys to to
55:43have some time with him. So, yeah. Ole,
55:46I I promise I'm done.
55:49Uh yeah, love you guys. Appreciate you
55:50guys. And see you on the main session.
55:52>> VIPs. See you.

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