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AI INCOME CHALLENGE | VIP SESSION #3 — Transcript

by Iman Gadzhi · 11,308 words · 1,577 segments · language en · Watch on YouTube

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1:29What up? What up? Shout out VIPs.
1:32Welcome back to VIP session number
1:34three. Can you guys go ahead and drop
1:37your names in the chat because I just
1:39want to give a few of you guys uh who
1:41are here uh a big shout out and then we
1:45have a very fun session. I also have
1:48some uh giveaways as always that we'll
1:50get into. So, first things first, let's
1:54see. I'm looking at the chat.
1:58There's also a slight delay, so
1:59apologies on that. Let's see. Let's see.
2:02name should come in any moment now. I
2:05also have my phone here because I have
2:07to make a phone call to the uh MacBook
2:10winner as well as uh announce the VIP
2:13winner. So, let's get
2:17into it. Uh let me see, guys. I'm just
2:20checking. There is a bit of a lag on the
2:23chat.
2:29Wait, there we go. O, is there a big
2:32delay on here?
2:35Normally, it's about like a 5 to 10
2:36second delay.
2:38>> Yeah. Okay, no worries. All right, cool.
2:41Well,
2:44all that being said,
2:47you can see right here we have VIP
2:49session 3 winners. FaceTime winner is
2:53Tegan. So, big congratulations to you. I
2:56look forward to chatting with you very
2:58soon. And for the MacBook winner,
3:02I have it on here.
3:06The MacBook winner is
3:12Elmar from Germany. So, I'm going to go
3:14ahead and give you a call right now.
3:17Fingers crossed you pick up. And when
3:19you do pick up, the password is format.
3:27All right, let's give you a call. By the
3:29way, uh realized
3:31I put up the uh main chat on here rather
3:34than VIP chat by accident. So that's why
3:36uh your guys' uh chats weren't coming
3:38through.
3:41>> Hello.
3:42>> Hello. Hello. How you doing?
3:45>> Uh who's this?
3:51>> How are you?
3:53>> Good. Good. Um
3:55>> my internet is lagging. My stream just
3:57loaded now.
3:59>> Okay. Do you know do you know what the
4:01do you know what the password is?
4:03>> Uh it just started.
4:06>> Uh it was a format.
4:07>> A format. Yes sir. Congratulations.
4:11>> Nice. Nice.
4:12>> Cheers.
4:13>> I'm happy to talk. Thank you.
4:15>> Cheers. Thanks so much.
4:19Well um congratulations.
4:22So look uh here is the agenda for
4:24today's VIP session. The agenda is first
4:28we have an incredible presentation. It
4:29is brought to you by Andre who is our
4:32chief product officer here at the
4:34company similar to Alli and well I guess
4:36Luis I've been working with for almost 7
4:38years. Alli is half a decade and same
4:41thing with Andre about 5 years at this
4:43point. So he is responsible for building
4:46out all of our products. You know the
4:48way that our products interact with each
4:50other gets very complicated.
4:52you know, stringing along and and making
4:54sure that all the softwares interact
4:56with each other and uh and yeah,
4:59everything flows the way that it's meant
5:00to. So, he's a man who's responsible for
5:03a lot of our best results and case
5:05studies and he's really a man of the
5:07people, okay, in the sense that he he
5:10knows the issues you're going to face
5:11before you even face them. Now, the way
5:14that Andre first started off at the
5:15company was he was actually part of
5:17concierge
5:19uh and he was actually speaking to all
5:22of our clients one-on-one. He took
5:25thousands and thousands of one-on-one
5:27calls in order to get our training and
5:30our methodology to the place that it is
5:32today where we are able to produce such
5:35insane results for our clients. You
5:37know, all the results that you guys see
5:38here. So, he's very technical. He's
5:41gonna unpack a few of these concepts.
5:43I'm going to bring him on and then after
5:45that, I think he's also got another very
5:47special guest to bring on to join him
5:48for the rest of the presentation. So,
5:50let's get into it. Shout out to all of
5:52you VIPs and I'll see you guys either at
5:55the end or on the main session. Cheers.
6:03All right. All right. All right. Cool,
6:06guys. Well, first of all, welcome to
6:08VIP3.
6:11Quick drink of water before we get
6:12going. Welcome to the winners. Um, cool
6:16guys. Obviously, you know, VIP3, you
6:19know, third day of the challenge and,
6:22you know, first of all, this is not my
6:23first rodeo. I've done a couple of these
6:24VIP sessions in the past and it's always
6:27just such a privilege to be here.
6:28Obviously, get such a warm welcome from
6:29Iman and um, you know, obviously I've
6:32worked with so many of our clients. you
6:33know, people that I've actually spoken
6:34to on these VIPs have become our clients
6:36and you know, I've obviously met a
6:37couple of you guys in person. Obviously,
6:39a lot of you guys online and so forth.
6:41But yeah, today is just very very
6:43special day for me as always. And I just
6:46want to start by just saying to everyone
6:48that's still here live, you know, after
6:50a couple of days, just a huge shout out
6:51to you guys. you know, I've worked with
6:53so many um you know, different people
6:57over time that have had incredible
6:59results. And the one thing that I see
7:01from all of these people is that it just
7:03comes down to consistency, right? It
7:05doesn't come down to, you know, doing
7:07crazy amounts of work every single day,
7:09it just comes down to showing up. And
7:11even when it gets a little bit
7:11difficult, you just you don't you don't
7:13just quit. Like you go, okay, like
7:15that's a bit of a stumbling block. Like
7:16let me look at how I can fix that. Maybe
7:18this is a little bit technical for me.
7:19I'm not quite understanding this. but
7:20they just kind of stick to the process.
7:22So, anyone that's still here sticking
7:23through in this process, huge shout out
7:25to you guys. And obviously, it's only
7:27day three. I want to kind of see these
7:28same kind of numbers coming to every
7:30single VIP session, every single main
7:31session. We got a crazy main session as
7:33well today. But on that note, let's get
7:36into it. I've got a nice presentation
7:38for us today. O, there you go. Thank you
7:40so much. So, in terms of what we are
7:42covering today, I think the best place
7:43to actually start is actually just
7:46starting with what Louise covered
7:47yesterday. Okay? And I'm not going to go
7:49through all of it, but the reason that I
7:50say it's important is because it's going
7:52to kind of filter into into today's
7:54session. Obviously, Louise went through
7:56the five digital product unlocks
7:58yesterday that actually make a digital
8:00product valuable. So, the first unlock
8:01was obviously transformation, pain,
8:04worsening pain, specificity, and then
8:06speed. Right now, I want you to keep all
8:08four all five of these in mind because
8:10today we're going to go a little bit
8:12deeper um into actually like how to
8:14package digital products, but also um
8:16actually how to sell them, right? And
8:19the one main focus that I'm going to
8:21have in today's presentation is the
8:23faceless element, right? I speak to so
8:25many people that obviously want to do
8:26this faceless. You know, when I started,
8:28guys, I'm not going to lie to you guys.
8:30Like, I was absolutely terrified of
8:32having my face anywhere out there
8:33online. So, I can I can 100% understand
8:36it. But this is obviously a business
8:37model that you could do completely
8:38faceless and I'm going to kind of show
8:40you exactly how you can do that in
8:41today's presentation. Okay, so quick
8:43recap. Right, you guys have been here
8:45for about 2 days now. You've had four
8:47great sessions. I think at this point
8:49you should basically understand the
8:50concept of a digital product, right?
8:52It's basically something that can take
8:53someone from point A to point B. Okay,
8:56buyers only care about two main things
8:58and that is the problem that they're
9:00currently facing and the fix. Okay, a
9:02digital product, the key thing in a
9:04digital product is that it has to it has
9:07to fix a problem, right? And I think
9:08that was kind of what was discussed
9:10yesterday. And you know, to kind of show
9:11you guys this, I use an example of
9:14something that I kind of experienced,
9:16right? So, um, for those of you guys
9:18that know me, you guys will know that I
9:19got married last year. The year prior to
9:21that, I got engaged to my wife. And I
9:24remember that like first time that you
9:25get engaged, you're super excited about
9:26it and everything like that, but that
9:28excitement pretty much just lost a week.
9:30And then you know the quotes start
9:32coming in for things like the dress, the
9:34photographer, the venue, the food, all
9:36of those different things. And then you
9:38actually just lose track about like
9:40where all the money is going, right? So
9:41I kind of sat down and I was like,
9:42listen, um I need to get like a a
9:45wedding pl a wedding budget planner,
9:47right? I needed to like plan my finances
9:49otherwise I couldn't keep track of where
9:51all the money was going. So I basically
9:52opened my laptop. I went on Google and I
9:54searched for a tracker that was kind of
9:56related to wedding expenses. I found
9:58something. I paid, you know, a couple of
10:00dollars, you know, to actually get that
10:01tracker. I bought it. Right now, in that
10:04whole process, not one time did I ever
10:07consider who made that template? Um, you
10:10know, where it was from. The only thing
10:11I really looked at was like, is this
10:13thing going to actually provide what I
10:15needed to provide, right? And that kind
10:17of takes me into the core element of any
10:18digital product. And that is basically
10:21the outcome, right? Like you are only
10:23focused on the outcome. Because if you
10:25think about a digital product, right?
10:26It's just information that is
10:28synthesized into a method that achieves
10:31an outcome, right? It doesn't matter who
10:33created that method as long as the
10:35outcome is achieved by using that
10:37digital product, right? That's basically
10:38it. And you know, when when I work with
10:41a lot of beginners, like a lot of the
10:43time, they're just asking the wrong
10:45questions. And I think they ask
10:46questions like, you know, who am I to
10:48sell this? It's that kind of like
10:49imposter syndrome that comes in. Who am
10:51I to sell this? Nobody knows me. I don't
10:54want to show my face on camera, which is
10:55obviously completely valid. But those
10:57are all the wrong questions to be
10:58asking. The right question to actually
11:00ask is whatever I'm going to create or
11:03whatever I've already created, does it
11:06take someone from point A to point B,
11:08does it fix the problem? If it does
11:10that, then it doesn't matter who you are
11:12cuz ultimately
11:14ultimately that will sell because you
11:15you're obviously fixing a problem,
11:16right? And that is what we call
11:19intrinsic value, right? So intrinsic
11:20value is basically when the value of
11:24something lies in the thing itself, not
11:26in the person that's endorsing it or the
11:29person that created it, right? It's just
11:31about the outcome that it provides. And
11:33then there's a second type of value
11:34which is borrowed value, right? So I
11:36want to give you kind of like this
11:37example, right? So let's say you see two
11:39football jerseys, right? They're hanging
11:40on a on a rack in a shop and it's the
11:43same fabric. It's exactly same jersey,
11:45both red, both number seven with Ronaldo
11:47on the back, but the one has a signature
11:49on and the other one doesn't. Right now,
11:51of course, the one with the signature is
11:53going to go for a bit more money. You
11:55know, that's that's obviously normal,
11:57right? And I think the same thing is
12:00warranted in digital products. You know,
12:01of course, like if you were following
12:03like a specific expert and something
12:05that you were very very keen to learn
12:07about and they put out a digital
12:08product, of course, even was if the
12:10price was a little bit higher, you know,
12:12you would probably understand why the
12:13price is a little bit higher. But, you
12:16know, this is the absolute minority in
12:19this industry. Okay? It's the absolute
12:21minority. I was actually, you know, it
12:23was a couple of weeks ago when I was
12:24looking into like the size of the
12:26industry and how big the do the the
12:27digital product industry actually is.
12:29And guys, we're talking about like like
12:32I can't I can't remember the exact
12:34number. I think it was like 250 300
12:37billion like the famous or expert
12:41creators are very very small part of
12:43that massive uh that massive um industry
12:46that this is obviously in right the
12:48whole industry basically runs on
12:49intrinsic value and that is where most
12:51of the sales are actually made right now
12:54I'm going to give you a little bit of a
12:55spoiler for the main session today in
12:57the main session today we are actually
12:59going to teach you guys how to also
13:00utilize borrowed value right so of
13:03course intrinsic value. You guys kind of
13:04understand this to an extent at this
13:06point, but borrowed value is also going
13:07to be covered. So, make sure that you
13:08guys go to that main session. Okay. So,
13:11taking it back a little bit to intrinsic
13:14value. I want to use kind of like a
13:16practical example just so I'm 100% sure
13:18that you guys understand this. I I don't
13:19know about you guys, I have a horrible
13:20sense of direction, especially when I'm
13:22traveling. Like, if I'm staying at a
13:24hotel and I want to go to a restaurant,
13:26first thing that I do is I just go
13:27straight on to Google Maps and I'm like
13:29or ways or whatever you guys use. I use
13:30Google Maps. Um, and I'll put in the
13:32location. I'll get the directions and I
13:34follow and I get to where I want to get
13:36to. Right? Not once in that process do I
13:39ever think about, you know, who actually
13:40mapped out these roads? Who at Google
13:42actually created Google Maps? Like none
13:44of that really matters to me cuz all
13:45that I'm caring about is that outcome.
13:47Right now, this is a very practical
13:49example. So, let's take it back to
13:51digital products a little bit. So, what
13:52I've done here is I've actually found a
13:54couple of digital products that have
13:57really mastered intrinsic value. Right?
13:59So, the first one is Avvada, right?
14:01Avada is the bestselling website
14:02template on themef frost. Okay, to just
14:05give you an example how these two uh
14:07these two men have actually completely
14:10mastered this, right? So, um remember
14:12that a website template is also a
14:13digital product, right? It's just
14:14something that sold digitally. Um and
14:16basically what they did is they made,
14:18you know, the bestselling website
14:19template on Theme Frost and they made
14:21800,000 sales and they and this resulted
14:24in 60 million in revenue, right? a
14:27twoperson team that was just basically
14:29selling a website template, right? No
14:30one knew who these people were. They
14:32just liked the template and this is the
14:33amount of money that they made. Another
14:35example, right, Visualized Value. I
14:37don't know if you guys have actually
14:38ever seen this Instagram page. Very,
14:40very interesting. I've been following
14:41them for years and then I actually kind
14:42of like looked into it a little bit. Uh
14:44Visualized Value is basically a brand
14:47that just built on black and white
14:49graphics, right? So, a guy named Jack
14:50Butcher basically started posting like
14:52very simple black and white graphics
14:54like one a day. And it would basically
14:57turn an idea into a picture. It was kind
14:59of like motivational kind of content and
15:01stuff like that. And then over time, he
15:03actually monetized this by making
15:05courses and a one-page planner. And I
15:08actually saw the stats absolutely crazy.
15:09In in January 2020, his business bank
15:12account had $58 in it. By the end of
15:14that year, Visualized Value had done
15:16over a million dollars in sales, right?
15:18Without spending any money on
15:19acquisition, any money on ads, right? So
15:21that's absolutely amazing. And then the
15:23ultimate example will be in a few a few
15:26more minutes and I'm going to bring a
15:27special guest on one of our actual
15:29clients that has actually done this for
15:30himself completely faceless. Um he's
15:33going to go into a little bit of the
15:34technical side. So we'll talk about him
15:36in a second. Right. So just to kind of
15:38wrap this wrap this up a little bit.
15:42A lot of people are asking are saying
15:43things like I don't want to show my
15:44face. I don't have a following. My
15:46English is bad. you know, I live in the
15:48I don't live in the US or, you know, the
15:51UK or whatever the case may be. Those
15:53are all things to do with you as a
15:55person. And if you can implement a if
15:57you can implement intrinsic value into a
16:00product, none of that matters, right?
16:01Because the whole concept is the fact
16:03that the product is completely
16:04disconnected from who you are. Right? So
16:06all of these things become completely
16:08irrelevant when you do that. Okay? So
16:11that's enough about intrinsic value for
16:12now. I think you guys understand the
16:13concept of that pretty well. But now the
16:15next step is actually like how do we
16:17package that value right? because it's
16:19one thing you know you know saying okay
16:21the product has intrinsic value but how
16:23do we actually package that right so
16:24that's the next step and yesterday I
16:27think Luis touched a little bit on
16:29formats already so I'm going to go a
16:31little bit deeper into that now there's
16:33kind of four main ones that I always
16:34look at ebooks video programs digital
16:37assets and digital minds right um I'm
16:40going to start with ebooks now ebooks is
16:42probably like the starting point for
16:43most people in digital products it's a
16:46you know very easy way to get started
16:48it's basically just a PDF. Uh maybe it
16:50has, I don't know, 20 pages. It could
16:53have 200 pages. It doesn't really matter
16:55too much. I think like a good example of
16:57a PDF would be like the workbooks that
16:59we giving you guys in the main sessions.
17:00You know, I know everyone's always
17:01asking for the password. I think if you
17:03kind of combined all of those, that
17:04would be like, you know, a start to
17:06finish um ebook ultimately. Um but a lot
17:10of people think, okay, there's like no
17:11money in ebooks, right? So, I found this
17:13example, Getting Real by 37 Signals.
17:16It's all to do with like building
17:17successful web web applications. And it
17:20sold for $19 and around $5,750
17:25copies were roughly sold and they made
17:28$120,000 in the first in the first 30
17:31days, right? Now, something about this,
17:33this was made in 2006, right, before AI.
17:37So, you know, today, I mean, this
17:39probably took them a good amount of time
17:41to build, right? But today, you can
17:43literally build this in minutes.
17:44Obviously yesterday in the main session
17:45we spoke a little bit about synthesize.
17:47This is something that synthesize
17:48obviously does. It creates you know full
17:50ebooks on basically any topic that you
17:52that you want. So today this is a much
17:55easier way to kind of get started cuz
17:56it's super quick and you can start
17:58testing you know topics and offers very
18:00very quickly because of AI. So that is a
18:02huge unlock. Now moving to video
18:05programs. This is where I see people
18:06kind of getting a little bit confused
18:08with the whole faceless concept. Right?
18:10You guys all know I'm assuming what a
18:12video program is right? It's basically a
18:14collection of phases that have modules
18:16inside of them. Kind of look at it like
18:17chapters of a book, right? And the whole
18:20program starts at the, you know, very
18:22early stuff, like very introductory
18:24things, and then it gets all the way to
18:26actually solving the problem with the
18:27more advanced strategies at the end,
18:28right? Um, now, of course, there's
18:31absolutely countless examples of people
18:32that have made a ton of money with video
18:34programs. It's probably um you know one
18:36of the most common ways that people
18:38actually you know look at digital
18:40products, courses, video programs,
18:42whatever you actually want to call it.
18:43Now a good example of this was in 2021 a
18:46developer named Josh Camal opened
18:48pre-sales for an online online course.
18:50So he hadn't even finished the course
18:52yet and it was CSS for JavaScript
18:54developers and he basically teaches
18:56coders like how to make a website look
18:58right. Right. And he sold it for about
19:00$120 and he made $4,800. there was 4,800
19:05pre-orders and that resulted in in
19:08577,000
19:09in one week, right, for something that
19:11wasn't even finished. So, that's another
19:13thing about digital products where
19:14people don't realize this is a little
19:16bit more like advanced strategies, but
19:17you can even do pre-launches on pro
19:19products that aren't completely finished
19:20if you know the value of the product is
19:22really there. Now, how do you actually
19:25do this faceless? Because I think a lot
19:26of people think okay but I don't really
19:28want to sit there and record myself like
19:30as an example within monetize Iman's
19:32someone that's very good on camera you
19:33know we want to make it look super super
19:35high level and look super good I'm you
19:37know being the chief product officer I'm
19:38quite big on like the aesthetic of it
19:41but you guys will be surprised how
19:43little that actually matters you know
19:44and this is coming from the chief
19:45product officer um the first way is Loom
19:48right for you those of you guys that
19:49don't know what a Loom is basically a
19:53software that records your screen you
19:55can have a little camera at the bottom
19:56or you can actually just remove it. But
19:59a loom basically records your screen and
20:01you walk someone through a process,
20:02right? You can this can either be like
20:04slides or it can be um you know the alum
20:07is specifically good for things where
20:08you kind of like explaining how to use a
20:10software and stuff like that. We use it
20:11a lot internally to explain software to
20:13our clients and to other people. Um but
20:16Luma is a really really good way to do
20:18kind of completely faces products cuz
20:19your face doesn't have to be there at
20:21all. And if you guys are like worried
20:23about the fact that you know Loom
20:26doesn't look so high level and stuff, we
20:28had a enterprise offer that we were
20:30charging you know $25,000 for at the
20:33time and the whole course was actually
20:35done uh in Loom because ultimately all
20:38that people cared about was the actual
20:39value, right? And then the one that kind
20:41of ties into Loom a little bit is just
20:43using Google Slides with like a voice
20:45over completely faceless. You just have
20:46a bunch of Google Slides very much like
20:48how we do in the main presentations and
20:49it still does exactly the same thing. it
20:51takes someone from point A to point B,
20:53right? And then the last one is
20:55Higsfield. Like obviously we live in the
20:57era of AI where you can make absolutely
20:58crazy things um you know with the likes
21:00of Higsfield where you can basically
21:02make like avatars that teach and all
21:04that kind of stuff. Now I will be honest
21:05with you guys like that is very cool and
21:07it looks very cool but sometimes it's a
21:09little bit um you know the bang for buck
21:11isn't quite there. I think that you know
21:13I still think that the first two options
21:15for faceless video courses is still the
21:17best way to go but that's just my
21:18personal opinion on that.
21:20And then digital assets, this is
21:22actually like one of my favorite ones,
21:24right? So when it comes to digital
21:26assets, the thing that I like about it
21:28is it's not just information based. It's
21:30actually something that people actively
21:32use, which makes the faces element
21:34absolutely massive, right? And basically
21:37this presentation is being done on
21:38notion, right? And I'm a massive notion
21:40nerd. And the one day I was looking for
21:43a template, actually a second brain. For
21:44you guys that don't know what a second
21:47brain actually is, it's kind of like
21:48when you have a lot of stuff like just
21:50going on in your mind. It's just like a
21:52place where you can store a bunch of
21:53like information. You can kind of keep
21:54yourself organized and stuff like that.
21:56And notion's very well known for that.
21:58And um I was looking for a template and
22:00I stumbled across this guy that was
22:02selling a bunch of templates called
22:03Easo, right? And I looked at how many
22:05templates he was actually selling and I
22:07was like, "Wow, this guy's got quite a
22:09few templates going here." And then I
22:10kind of started to study like how much
22:12money this guy was actually making. So,
22:14um, I found an article on Business
22:16Insider that showed that he'd that he
22:18made 239,000
22:20in one year. And since then, he's made
22:22over 500K just selling templates
22:25completely faceless. Like, you can even
22:26see his profile pictures of like a
22:28little cartoon guy. And apparently, he
22:30found his name on um on like a random
22:33name generator or something like that.
22:35Um, and he actually did this. It's a
22:37it's a it's a guy named Jason Chin.
22:40That's his name exactly. And he is based
22:42in Singapore. He was actually doing
22:44military service in Singapore and doing
22:45this completely on the side. Like this
22:47was a side thing for him that's now
22:48obviously become his main thing, right?
22:50So this is obvious you can do this
22:52completely faceless as well. And then
22:55this is like the most groundbreaking one
22:57for me. This is something that I'm
22:58absolutely loving right now and that is
22:59digital minds. I know we touched on it a
23:01little bit yesterday, but I just want to
23:03kind of explain it a little bit better.
23:05So you guys know when you use like any
23:07kind of generalized AI something like
23:09claude or chatbt you kind of have a chat
23:11with it but you know you have to give it
23:12like a lot of context if you want the
23:14right answer right. So basically what a
23:17digital mind is it works exactly the
23:18same way but that agent is basically
23:21trained on whatever content you really
23:23wanted. We actually did this internally
23:25with something called askman. It's kind
23:27of like a virtual Iman in your pocket.
23:29It's very very cool. And the way that it
23:30works, it's basically built on 10 years
23:32of Iman's content everywhere that it was
23:35posted. Um, every single program that
23:37we've ever made that Iman was in, it's
23:38all inserted in there as well. There's
23:4110 years of transcripts from like team
23:42meetings and stuff that we were, you
23:44know, happy to share publicly. And then
23:46even some coaching calls that he took
23:47inside of our inside of our communities
23:49and so forth. And we basically trained
23:52Ask Iman on all of this to the point
23:54where you can ask it anything and it
23:56will give you the answer that Iman would
23:58ultimately give. Right? And this was
23:59actually proven by like one of one of
24:00our one of our highle clients that
24:02actually had an experience with Askimon
24:03where it actually solved a actual
24:05business problem that he had. So very
24:07very cool way and I know this sounds a
24:09little bit technical in order to do a to
24:11actually make a digital a digital mind.
24:13It's actually not a technical thing at
24:15all. You don't need to have like coding
24:16experience or anything like that.
24:17There's actually platforms that can
24:19allow you to make this at this point. So
24:21very very cool like new AIdriven way to
24:24to sell digital products. All right. So,
24:27those are kind of like the four formats
24:28that I would be focusing on at this
24:30point, especially if I didn't want to
24:32show my face, you know, um there's a
24:34little bit of a challenge later. If you
24:35guys can come up with some other formats
24:36as well, would absolutely love to read
24:38those, but I'll hit that in a second.
24:39Now, the next question is where you do
24:41where do you host that, right? Because
24:42there's a bunch of, you know, um
24:44different formats like where do you
24:45actually host that? So, of course, you
24:47know, we are co-owners in WAP. I'm
24:49always going to be a little bit biased,
24:50but I do truly believe that is the
24:52best place to actually host any digital
24:54product that you create. Right? So,
24:56let's just actually quickly look at WAP
24:58at what actually does for you.
25:00Right? So, the first thing is the store
25:03page. Very, very simple. Right? Now,
25:06like a couple of months ago, uh, was
25:09just a very basic store page and you had
25:11to create like an external landing page
25:12and all that kind of stuff if you wanted
25:13to make make your product like look
25:15premium and all of that. And recently,
25:17uh integrated something where it
25:20actually uses AI to build your landing
25:22page for you. It's super user friendly,
25:24super super easy. So now there's
25:26absolutely no need to like worry about
25:27building websites and stuff like that.
25:29It's internally done in And I
25:31remember I actually built just like a
25:32random website on there I think in like
25:3410 minutes and it literally looked
25:36professional. It's absolutely
25:37unbelievable. Every single format also
25:39works with within You can basically
25:42have your ebooks, video programs,
25:44digital minds as well, templates,
25:45everything can be stored inside of
25:47Um, and that can be in, you know, in any
25:49community that you want, whether you
25:50want to split them, whether you want to
25:52have them in the same community, you can
25:53100% do that. Um, payments, payments is
25:56a very, very big one. Yeah. So,
25:58basically, when I was starting out, so
26:01for the for those of you guys that don't
26:02know, I am from South Africa, right? And
26:04when I was starting out, one of the
26:06biggest things that I was struggling
26:07with was actually payment gateway. So I
26:09think anyone sitting here that's from
26:11like a third world country that's maybe
26:12been trying to do this for a long time.
26:14It's always something that we kind of
26:15have to worry about if you kind of out
26:16in the States and the UK you you guys
26:19had access to to the likes of Stripe and
26:21so forth. Um but I wasn't lucky enough
26:24to have that and I remember that was
26:26like one of the biggest blocks that I
26:28had at that stage. Now has basically
26:30made payments super super easy. um you
26:32know there's once- off charge, there's
26:34subscription, however you want to sell
26:36it, like can ultimately optimize,
26:38you know, for that installments, all of
26:40those different things. Um it just makes
26:42the payment process very easy. And I
26:43think people underestimate how important
26:45a simple payment process actually is
26:47when you are trying to make money with
26:49digital products. It makes a huge huge
26:50difference on the amount of sales that
26:51you make. delivery. I think Iman's
26:54actually told this story before, but I
26:55think when he made his first ever ebook,
26:57his method to actually delivering the
27:00product to people was to like email them
27:02the ebook or something like that. You
27:03don't have to do any of that these days.
27:05Obviously, everything sits inside of
27:06They pay, they get access to the
27:08and it's basically a done deal.
27:10They have absolutely everything they
27:11need access to. Um, another thing is the
27:14dashboard. So, inside of there's
27:16obviously a dashboard that you can track
27:17all of your sales and stuff like that.
27:19you know, there was probably times where
27:21you have to do a little bit more more
27:22manually and stuff, but the dashboard
27:23works very very nicely so that you can
27:25always kind of keep track of sales, you
27:26know, know how you're doing at all
27:28times. Obviously, a pretty standard
27:29feature, but something that anyone
27:31should have. Um, you know, you can
27:33basically do it from anywhere, you know,
27:34241 countries, you know, that are
27:37supported and everything like that. So,
27:38that's another big one. And another huge
27:40one is it's free to start, right? I
27:42think there are other platforms where
27:44every single time you make a product,
27:46you actually have to pay. Like that is
27:48not how works. It's so nice because
27:50you can ultimately use that unlimited
27:52slot machine example that we used
27:53yesterday. You can make as many products
27:55as you want and it's not like WOP's
27:57going to charge you every single time,
27:58right? So that's a very very big um kind
28:00of game changer when you are getting
28:01into this industry. Being able to start
28:03with as little as possible and also not
28:05having to pay for every single product
28:07that you make. I think that's huge. Um,
28:10and then when it comes to actually
28:12making making your product stand out a
28:14little bit and you know I think apps
28:16is a great way to do that. So within
28:18so just to kind of take it a step
28:20back, right? So obviously we're speaking
28:22about like very basic digital products
28:24where it just solves A2B, right? But
28:26then there is kind of a level where you
28:29want to start adding things a little bit
28:31and like you know making it feel a
28:32little bit more homey. Your clients want
28:34to actually kind of communicate a little
28:35bit with each other. So obviously W has
28:37communities. rerun all of our
28:38communities inside of inside of
28:40Super super simple where people can
28:42actually um interact. You can even do
28:44live calls, live live chats, all of that
28:47kind of stuff as well. So maybe if you
28:49are in the crowd and you might be an
28:50expert and you say, "Hey, I want to do,
28:51you know, some coaching alongside my
28:53digital product." You can 100% do that
28:55as well. The coaching could be your full
28:57digital product as well. That's up to
28:58you. But can support all of that.
29:00All of our coaching is done in Um
29:02we already covered like video programs,
29:04files, and content pages. All of that
29:05kind of stuff is done through the apps
29:07in and then um custom tools iframe.
29:11So you know we spoke about digital
29:12minds. Now obviously if you create a
29:14digital mind you're going to have a link
29:15but that link you can actually plug
29:17directly into and you can access
29:19that digital product still through
29:21but on an iframe very very nice very
29:24very nice kind of like feature um to
29:26make it a little bit more custom if you
29:27want to make things custom. And then the
29:29W app store, you know, I can't go
29:31through all of the all of the W apps
29:32that there are. There are so many. Um,
29:34if you guys already have a account,
29:36just go play around with it. Go see what
29:37apps they actually are available to you.
29:39There's actually a lot to be done there.
29:41Okay. And then finally, how do I get my
29:44product bought? Right? So, when I think
29:47about how to get things bought,
29:50ultimately I think it comes out, it
29:52comes down to standing out, right? The
29:53first thing that is going to help you
29:54stand out is exactly what we spoke about
29:56at the beginning of this presentation,
29:57right? is you've got to have the right
29:59problem and you've got to make sure that
30:01you are fixing that problem. If you're
30:02fixing the right problem, you
30:03automatically start to stand out, right?
30:05So that that's big. Taking someone from
30:08point A to point B is the number one
30:10thing that is actually going to help you
30:11stand out. But then there's another part
30:13to it and that's actually how it looks,
30:14right? And I think that often a sale is
30:17made based on trust. And I think the way
30:19that your digital product is represented
30:20and looks is is a part of that for sure.
30:23you know at you know at the company we
30:25have a full design team that creates
30:27like you know make sure that monetiz has
30:29like the aesthetic that we wanted to
30:31have. It's a premium product. It
30:32deserves premium branding. Now of course
30:35we are in the fortunate position where
30:37we can have multiple designers and you
30:39know we we have a great team and some of
30:41the best people in the world working for
30:42us and a lot of time when you're
30:44starting you don't have that kind of
30:45budget for that kind of stuff. But
30:46luckily you guys live in a world where
30:49AI can basically handle all of that for
30:51you. AI is obviously getting so good
30:53that all of the design work can
30:54basically be taken care care of for you.
30:57Um the likes of Higsfield being an
30:59obvious example of um you know a
31:01software that you can use to do all of
31:02the design work for you. Um the way that
31:05I look at it AI should be doing 90% of
31:07the work when it comes to design
31:08especially in the early stages and you
31:10should just be checking it making a
31:11couple of amendments if you want to make
31:12some amendments but I think standing out
31:14is a big one and I think you can use AI
31:16to do that. Um so that's another way.
31:19Now, I know you guys are probably
31:20thinking like, okay, that's not very
31:22actionable for me right now. So, there
31:24is a bit of a hidden method that really
31:26takes you to the next level when it
31:27comes to standing out. And I've already
31:30said it, but the main session today is
31:32very, very important. This is where that
31:34hidden method is actually going to be
31:35presented to you guys. It's very
31:36important that you guys go to the main
31:38session. I would have loved to cover it
31:39here, but also don't want to spoil the
31:41main session. I think it's going to be a
31:42great one. I think Iman's going to be
31:43able to explain it, you know, even
31:44better than I can. So main session,
31:46we're going to go through that hidden
31:47method. So next up, I'm going to bring
31:51on my guest in a second. You guys have
31:54already seen him if you stayed for the
31:56after hours. Now, a lot of you guys
31:58maybe didn't stay for the after hours. I
31:59know this yesterday's session was quite
32:01long. I know you guys also have lives
32:02outside of this. Um, so for those of you
32:04guys that haven't met, I'm going to
32:05bring him on to the stage in a second.
32:08Uh, I'm just going to very quickly recap
32:10today's session and then I'm gonna ask
32:11him to come up. So what we've basically
32:13covered today is we've made sure that
32:15you understand the core thing which is
32:17intrinsic value in a digital product.
32:19You know how to package a digital
32:20product. You know where to host it and
32:22you you know how to get it bought after
32:24the main session. You really going to
32:25know how to get it bought. And then
32:27today's challenge almost forgot about
32:29it. So I almost invited our guest on
32:31before the challenge and I was like oh
32:32my word I need to make sure that I give
32:33them the challenge. So challenge for
32:35tomorrow is I want you to pick your
32:38format. Okay very very simple. pick one
32:41of the four formats. I will also be
32:42looking for people that maybe do some
32:44research, find some other formats. I
32:46always like people that kind of think a
32:47little bit outside of the box. And then
32:49I just want you to write but basically
32:51pick like your point A and your point B.
32:53Basically what problem you are solving
32:55and then I want you guys to go post that
32:57inside of the W. Cool. On that note, I
32:59just want to make sure how much time we
33:01have. Amazing. Okay, we still have about
33:0320 minutes here. Um, so I would like to
33:05welcome to the stage, you know, our
33:07guest for today, Mr. Michelle. Um, I'm
33:10gonna let him introduce himself. Um, and
33:12obviously do it justice. Shro, thank you
33:15for joining me. Appreciate it.
33:19>> Cool. Let me just scooch up a little bit
33:20here. Make sure that we have some space.
33:23>> All right.
33:23>> Hello. Hello. So, I think most of you
33:26have seen me yesterday on the general
33:28session. If not, uh, my name is
33:30Michelle. I'm 22 years old. I'm a final
33:33year university student based in Qatar.
33:35I'm originally an Indian. As I told you
33:38yesterday, I've been into online
33:39business for the past one year and I
33:42guess you have seen my results crossing
33:4450,000 60,000. So yeah, it's cool.
33:47>> Amazing, man. Amazing. Yo, look, I think
33:49your journey's obviously been very, very
33:51inspiring. You've done an absolutely
33:53amazing job so far, but I think that the
33:54thing that really stands out is, you
33:57know, that you've obviously done the
33:58spaces, but we'll get into that in a
33:59second. I just want to see, you know,
34:00have you been enjoying your time so far
34:02with us? You know, spending some time
34:03with the team.
34:04>> It's been a pleasure, man. like to meet
34:05Iman, the team, the setup, everything is
34:07great.
34:07>> Yeah. One year ago, you were sitting
34:09right there watching my screen and now
34:11you're out here with us.
34:11>> Yeah, I can already see the chat. I was
34:13a person typing in spamming in the
34:15comments. So,
34:17>> it's really good.
34:18>> Amazing. Amazing. Cool. So, um just so
34:21that I have some background, right? You
34:22came in and this is actually the first
34:24time that you've ever spoken publicly.
34:26Definitely in front of so many people
34:27for sure, but actually the first time
34:29that you've really gone out there and
34:30shown your face properly online. What
34:33was the thinking behind that? Like why
34:35didn't you just go out there and be like
34:36look I'm going to do this showing my
34:38face like why did you do that?
34:39>> So the first thing is I didn't have much
34:42time and I'm not a person who likes to
34:44speak on camera even now like I'm really
34:47nervous. I'm really shy. So that's the
34:49thing I apologize for that. So I like to
34:52be completely faceless and the first
34:54thing was I don't want anyone to know
34:56like I'm the person who's running the
34:57account almost for 8 to 9 months. No one
35:00knew that until the ads started coming
35:02in. That's when I started to get a lot
35:04of messages and like no one expected it
35:06was me. So I really enjoyed it being
35:08faceless being like completely working
35:11behind the system. So it was really good
35:14and I was like I need to do something
35:16instead of creating content. So I just
35:18went for the faceless method.
35:20>> I love that. I love that. Yeah. Look, I
35:21completely understand. You know when I
35:22kind of started I was so nervous to put
35:24myself out there. I was exactly the same
35:26thing. Even today like I actually still
35:27love being behind the scenes. Of course,
35:29you know, I'm having the session with
35:30you guys, we're having a chat, all that
35:31kind of stuff. I've definitely built
35:32that confidence over time. And I think
35:34for a lot of you guys that are still
35:35beginners, you guys might start this
35:36process faceless. Um, if I'm not
35:38mistaken, you actually are going to
35:40transition from faceless to possibly
35:42showing your face.
35:43>> Exactly. I think now most of you have
35:44seen my face. So, I think I will
35:46officially post it on my Instagram. So,
35:49that's my plan. I think it's the right
35:51time now. Like, I'll be showing my face.
35:54So, yeah, that's my plan.
35:55>> Yeah. And and I think it comes down to
35:57it being decision, right? You can, you
35:58know, decide to stay faces forever like
36:00some of the examples that I gave in
36:01today's session or you can be someone
36:03like you where, you know, you decide,
36:05look, I want to just kind of ease into
36:07things a little bit. When I'm a
36:08beginner, I don't really want to show my
36:09face. I want to actually have a little
36:11bit bit of success first and then I'm
36:13more happy.
36:14>> Exactly. Like at a point, it's all right
36:16to show your face, but there are people
36:18who doesn't want to do that. If you want
36:19to if you don't want to do it, it's
36:20fine. But at the point like for me, I
36:22just want to show my face right now
36:24because I feel like I've made like the
36:27hardest part like I've been through it.
36:30So I think it's the time for me to show
36:32my face like reveal it officially. So
36:34yeah, that's my plan right now.
36:35>> I love that. I love that. So yesterday
36:36obviously we got a lot into your story
36:38with Alli and all that kind of stuff.
36:40But I want to focus a little bit more on
36:42the business side today, right? So
36:44>> you know I met you very very early when
36:46you joined when you joined monetize. I
36:48remember you always being in the chat
36:49and asking me questions. You almost
36:51never came onto stage cuz you were like
36:53properly faceless, right? Um but I do
36:55always remember seeing you there and
36:58just tell me a little bit about the
36:59products that you started selling when
37:01you came in like what are you actually
37:02selling today?
37:03>> So as I mentioned yesterday, I started
37:05off from an ebook which was generated by
37:07Chad GPT even before joining everything.
37:09So it was an Instagram guide I mean
37:12guide on how to grow your followers from
37:14zero to 1,000 under 45 days. So I made
37:17around $200 to $300 like from free stuff
37:21which I learned from him. I told I told
37:23that yesterday and then it to it it
37:25almost took me around 2 weeks to put it
37:27all together because I have a lot of
37:29things to do. I prompted Chad GPT put it
37:31all together. So it took me a lot of
37:33time but I have to do it like 2 weeks 3
37:35weeks no matter what I just did it and I
37:38basically launched it on beacons AI.
37:40Back then I didn't know how to use W.
37:42Like I tried using it but it was kind of
37:45like it was too much for me. But then I
37:47tried learning W. Then the thing is when
37:50I started getting sales my funds were
37:53going into PayPal and PayPal was good
37:55for a week and then my account was
37:57completely frozen. I don't know why and
38:00too much was going on and then my
38:02account got permanently banned. So you
38:04know some of the amounts are stuck in
38:06PayPal. So I had to move to W. That was
38:09one of the best decision I made. Like
38:11it's so easy though. It's so easy for me
38:13to do things on
38:15>> Amazing. Yeah. So obviously, you know,
38:16you started obviously using for the
38:18payment side of things. That obviously
38:20was a big unlock for your business. Um
38:22now obviously that was the product that
38:24you were selling in the beginning. Did
38:25you kind of evolve that product to
38:27increase the value at all? Did you add
38:28some stuff to the product cuz obviously
38:29started as an ebook? What did you do
38:31after that? So, I started off an ebook,
38:33then I went on to one-on-one membership
38:35because ebooks was kind of like I priced
38:38it below $100. And then when when I
38:41hopped on a call with you, you basically
38:43helped me structure my offer because you
38:45told me like, I'm giving away my time
38:47for less value. So, I completely
38:49structured it and then I took the ebook
38:52and then I combined with a one-on-one
38:54membership. So, then I basically started
38:56selling it about $1,000. That's when I
38:59realized that people are actually ready
39:01to pay $1,000. So before I was selling
39:04around $67 then $200. Then you helped me
39:06with it. I remember that.
39:08>> Yeah, I remember that call very very
39:10well. Michelle jumped on a call with me
39:11and he kind of like broke down, you
39:12know, what he was actually offering as
39:14his digital product and he was selling
39:15his time for like absolutely nothing.
39:17And I was like, man, you got something
39:19so valuable here. You got so many people
39:20paying for this. Like just increase the
39:22price, right? And tomorrow, just by the
39:24way, guys, we I'm, you know, we we the
39:26session that we have for VIP, we're
39:27actually going to talk a little bit
39:28about like increasing value. Um, you
39:31know, with, you know, where you actually
39:32don't have to drop the price to make
39:34more sales. You can actually increase
39:35the price and make more sales. But I
39:36remember telling you like actually have
39:37to increase the price. And I remember
39:39you being so scared. You were like, I
39:41can't increase the price. I'm like not
39:42going to make sales. And everything like
39:43that. And I remember I told you on the
39:44call, I was like, Michelle, trust me, go
39:46ahead. Increase the price. You don't
39:48even have to change the offer. Just do
39:50it.
39:50>> And it was actually my first call. So, I
39:52was like, "I'm doing this for $200." And
39:54you're like, "Bro, stop that. Do it for
39:56$1,500." So, I was asking you like,
39:58"Andrew, is that actually possible?" And
40:00then you are like, "Just do it, bro." I
40:02did it and the sales actually started
40:04coming in. People were actually
40:05interested because when I priced it
40:07$200, people were asking too many
40:09questions. But when I did $1,500, they
40:12were like, "All right, it's fine. They
40:13pay. That's it."
40:14>> 100%. Yeah. I think sometimes, honestly,
40:16increasing the price a little bit, you
40:17actually get easier clients than like
40:19really really low low price. And I think
40:21also like when you're increasing the
40:22price, they're actually valuing the
40:23offer.
40:24>> I think so. Like
40:25>> 100%. I I completely agree. Um I had a
40:28question about Instagram right now. It's
40:30kind of weird, right? because you're
40:32someone that's doing this completely
40:33faceless and now I'm asking you like a
40:34question about Instagram because I think
40:36most people think if you are going to
40:37like use Instagram as a tool to sell a
40:40digital product you know above all the
40:42marketplaces and all that different
40:43stuff um you know they thinking that
40:46you're sitting there recording yourself
40:47talking about like whatever you're
40:49selling and so forth and I remember
40:50looking at your Instagram account once
40:52and it was literally just a black wall
40:54like of just like black images with just
40:57text and I remember you used to make so
40:58many just can you just explain a little
41:00bit about that myth that you use to get
41:02some traction on on Instagram faces.
41:04>> When I'm talking about my Instagram, I
41:06started that on July 18th, 2025. I
41:09remember the date. So, I was like, as I
41:11told you, I don't want to do anything
41:13showing my face. So, I was texting
41:15Chajpd back and forth. So, Chipd was
41:18like, use black background with white
41:20text. I went for it. And then I was
41:22basically posting a lot of motivational
41:24quotes because I don't know what to do
41:26with my Instagram. So, I was posting
41:28consistently for 3 months like every
41:30single day. I used to post something and
41:32one day one of my reels actually blew
41:34up. It went around 7 million, 13 million
41:36and then I got a lot of followers and
41:39yet I don't know what what I need to do
41:41with my Instagram. So that's what you
41:42saw.
41:43>> I love that. And guys, you remember what
41:45I said in the very beginning of the
41:47session. I didn't even know Michelle was
41:48going to say that. But guys, it comes
41:50down to consistency, right? Like
41:52Michelle basically dedicated to posting
41:55a black, you know, a black reel with
41:57just some text on Instagram every single
41:59day. and it actually be became an unlock
42:02for his digital product. Right. So guys,
42:03that consistency of always showing up,
42:05actually doing what you tell yourself
42:06you're going to do, very very important.
42:08Do you think that that had a big impact
42:10on your success? Ultimately, just your
42:11consistency in
42:12>> course of course. I mean, even if you
42:13check my Instagram, like you can see
42:14mischief, that's it. Like there's no
42:16profile picture, nothing. I'm still on
42:19my uh faceless thing. So it really had a
42:22big impact because I'm growing as a
42:24brand. Like Instagram is the thing which
42:26helped me a lot. So Exactly.
42:28>> I love that. I love that. And you are
42:31currently based in Katar, originally
42:32from India. And you know, like I said to
42:35you guys, I'm from South Africa. I'm
42:36from a slightly smaller country as well.
42:38Um, and I know that a lot of people
42:41from, you know, these kind of countries,
42:42you kind of wonder a little bit about
42:45um, you know, am I going to be able to
42:46sell to other places in the world or
42:49whatever the case may be. Where are the
42:51majority of your clients actually coming
42:52from at this point? So for me my first
42:56client was from actually New Zealand.
42:59>> Interesting.
43:00>> Based in Qatar and originally from
43:02India. I got a client from New Zealand.
43:05I don't I don't even know how that
43:07happened but it actually happened. Then
43:09for me I don't know like where are my
43:10clients from like there's a lot of
43:12people like I can't actually say one
43:14place. So there's from United States,
43:16there's from Dubai, there's from New
43:18Zealand, India like all over the world.
43:19So there's no one single thing and
43:21that's one of the most benefit of the
43:23online business like you can get as much
43:25as clients you want from different parts
43:26of the world. So yeah. Yeah, guys, I
43:29absolutely love that. And you know, you
43:30know, obviously you doing this in
43:32English, you're doing it kind of to like
43:33a worldwide audience, right? But you
43:35know, I was speaking to some people on a
43:36coaching call today. Um, believe it or
43:38not, even between these sessions, I'm
43:39still working with the clients and so
43:40forth. And you know, I got this question
43:43about, you know, I am currently living
43:45in Spain. My English is not really that
43:48good. You know, is it possible for me to
43:50actually sell digital products in
43:52Spanish? And I was sitting there, I was
43:54like, man, of course, like the world is
43:56an absolutely massive massive place,
43:59guys. Like, you can sell in whatever
44:01language, whatever language you want.
44:04You can ultimately sell. Even the tools
44:05inside of Monetize on literally every
44:07single language. So, you know, you can
44:08even create everything with AI in
44:10whatever language you want. Um, but
44:12guys, like the markets are absolutely
44:13crazy. I was I was speaking to a lady
44:15the other day who she basically sells
44:18digital products in the in the
44:19Lithuanian market and she is a mom of
44:22two making over 150 50k a year like on
44:25the side.
44:26>> Yeah, I saw that. I saw that
44:27>> it's completely worldwide, right?
44:28>> It's completely world I mean I'm from
44:31India so like you can hear my English. I
44:34have that English like Indian accent. So
44:36even I thought talking to different
44:39people like different parts of the world
44:41I thought it was kind of difficult but
44:42then it actually comes down to the
44:44knowledge and the skills you have like
44:46if you have all these things you don't
44:48have to worry about your accent your
44:49nationality that's what I think like
44:51when you're putting a digital product
44:53together like you're not actually
44:54mentioning where you're from it actually
44:57comes down to what you're providing like
44:59the person who's buying it they won't
45:00ask you like where are you from what
45:02like how did you create it they'll just
45:04buy the product they'll pay you and then
45:05they'll just leave the
45:06>> of course cuz cuz they're literally just
45:08coming for the outcome that they want,
45:09right?
45:10>> Yeah, that's what I felt. Yeah,
45:11>> 100%. And I want to talk a little bit
45:13about AI, right? So guys, you guys must
45:15understand that I actually got into this
45:17industry prior to like AI basically
45:19blowing up and all that kind of stuff.
45:21And you know, I always remember thinking
45:24like this is just not a beginner
45:25friendly model, right? Like when when we
45:28were kind of starting, firstly, you
45:29needed to be an expert in order to
45:31create a product. That's the first thing
45:32cuz you needed the actual knowledge. if
45:34you weren't like a full full expert and
45:37you even still needed this if you were
45:38an expert. You needed like a research
45:39and development team. Uh you needed
45:41copywriters to actually write all the
45:43scripts. Um I mean I remember we had a
45:45custom platform at the time that costs
45:47cost hundred hundreds of thousands of
45:49dollars to actually host everything and
45:50stuff like that. So basically without AI
45:53it was basically impossible for
45:55beginners to you know to get into this
45:57like you wouldn't be sitting here if it
45:58obviously wasn't for AI. So like how big
46:00was the role that AI actually played
46:02played for you? So like basically I
46:03started with chajp I told you it took me
46:06around 2 weeks but then when I shifted
46:08from chpt to something specialized I
46:11mentioned that yesterday on stream like
46:12when I started using synthesize my first
46:15ebook was an ADSG
46:18uh it was someone like from my followers
46:20list she bought it for $67 and then I
46:23started making ebooks for my followers.
46:26So my followers were like can I get
46:28this? I actually promoted via stories
46:30like who needs ebooks or digital
46:32products just DM me and then they were
46:34like I need ebooks. So I took synthesize
46:37I just typed in ADHD fitness and then
46:40synthesize gave me a lot of list. I
46:42downloaded it and then if they're like I
46:44want to change this I'll just type in
46:45manually and then I'll just send it. So
46:47that's how I made like my first few
46:49thousand. So it's it was actually easy
46:53though like when you're pressing some
46:54buttons you're getting an ebook like
46:56with the pictures.
46:57>> Mhm. It was really good. Like you can't
46:59actually do that with charged. It's so
47:01hard. You have to prompt it. It It took
47:03me around two weeks to build one ebook
47:05and then from this it took me just two
47:07to three days.
47:08>> Wow. That's absolutely amazing. And I
47:09mean like the initial version of the
47:11ebook is done literally like in minutes,
47:13right? And that other like little bit of
47:14time that you spend was because I've
47:16I've obviously met you a lot in like
47:18first time in person, but I've spoke to
47:19you a lot online and stuff like you're a
47:20bit of a perfectionist. So you kind of
47:22like spend that extra little bit of time
47:24that it's like good for your clients.
47:25Right. The initial thing will be like
47:26within 1 to two minutes. But if you want
47:28to add something, it's just like maybe
47:3030 to 40 minutes. Like what you want to
47:31do depending on the clients like now
47:33let's say they'll be like you want to
47:34change this, change the picture. That's
47:36it. Like you can do it manually and then
47:38it's done. Voila. You can send send it
47:40and get it paid.
47:41>> Makes sense. Makes sense. And you know I
47:43know that you know you go by mischief
47:45which is to do ultimately with mindset,
47:47right? It's like a mixture of mindset
47:49and and your name. Now you are clearly
47:51someone that has a very strong mindset
47:52but I think there's obviously two sides
47:54to a business. I think that there's like
47:56the the tactical technical side if you
47:58want to call it that and then there's
48:00the more like mindset side of it, you
48:02know. How would you like distribute
48:04those? Do you think it's 50/50? Do you
48:05think like you lean more on the mindset
48:07like talking a little bit like
48:08>> I would say 50/50 because I started my
48:10Instagram. So the backstory of my
48:12Instagram is to shift the people based
48:15on that 20s. That's how my name came. So
48:17it's a mixture of Michelle and Shift. So
48:20when I combined it, Chip gave me Mish
48:22and then I used it. So when I started
48:26out it's entirely based on mindset as I
48:28told you like I was posting consistently
48:30for three months. I don't know someone
48:32would do it without even earning
48:33anything.
48:34>> I did it. So it was entirely mindset. I
48:36don't even know what I was doing. So I
48:38just posted without knowing anything.
48:40Used GPT and Canva to build the text and
48:43then I was posting it and then comes all
48:46these sort of business related things.
48:48Then you learn like what is happening
48:50the demands. you get a lot of messages
48:52from people like why are you staying
48:54consistent? Like what are you trying to
48:56do? I got a lot of messages and then
48:58they're like how are you growing your
48:59page? So when I saw the demand that's
49:02when I felt like creating a digital
49:04product because I heard Iman talking
49:06about it. I created a product which I
49:08knew about. I used my knowledge. I used
49:10charged
49:12an ebook. So that's when I started
49:15getting sales.
49:16>> Makes sense. Makes sense. And you know a
49:19year ago you were sitting you know on
49:20the other side of this camera and you
49:23know I know how it feels you know you're
49:25kind of sitting there and you're like
49:26okay I need to change my life and you
49:28know people obviously seeing you
49:29ultimately like looking up to you and
49:30they're like you know in a year's time
49:32you know I want to be
49:33>> I want to be in this kind of position
49:35right you know what are like the main
49:37things that you think people have to
49:39work on in the early stages you know
49:41before they can kind of see the success
49:42that you have cuz there's one thing that
49:44I always say guys is like you have to
49:46become the person first and then, you
49:47know, all of the results start to come.
49:49You have to be the person that shows up
49:50every single day. Um, you know, it's
49:52it's not about doing like, you know,
49:54hundreds and hundreds of hours, but it's
49:56just making sure that you are that
49:57person that's consistent showing up
49:59every single day. Um, but what what
50:00would you say to to the people on the
50:02other side of the camera?
50:03>> I would say be prepared to fail because
50:06I failed a lot of times. You know, I got
50:08a lot of messages which I can't even say
50:10on stream. I got a lot of rejections,
50:12failures. People are just seeing my
50:14wins. I failed a lot of times more than
50:16I can count. So you have to stay
50:18consistent and patient enough. Now I'll
50:20ask you something now. Let's say you
50:22stayed consistent for six months. Can
50:23you can you tell me like what are the
50:25chances of you winning? Like
50:27>> of course it will be it will be like at
50:29least 95%. Because I can say that I
50:31don't want to take any other examples
50:33because I did it like for me first three
50:36to four months was an absolute failure.
50:38I didn't earn anything. It was just like
50:4015 to 20 $15 to $100 maybe.
50:43>> Yeah. you trying things out, right?
50:44>> Of course. Yeah. But I still kept going.
50:46I was refining my things. Also, what I
50:48want to say is just focus on one
50:50business model. For me, it was just one
50:52thing, digital products. I didn't go for
50:54trading, I didn't go for e-commerce.
50:55>> It's very important.
50:56>> Yeah. I get I get a lot of texts like
50:58they told me, I'm trying e-commerce, I'm
51:00trying trading, I'm trying this thing.
51:02So, I'm like just focus on one thing
51:04because they're trying four things at a
51:06single time and they're not getting
51:07anything.
51:08>> No, for sure. For sure. Yeah. Guys, I
51:10think I think that, you know, obviously
51:12on the technical side, you know,
51:13Michelle was very very consistent.
51:15Instagram became like a little bit of a
51:16way that he was selling digital
51:17products, but I think the main thing
51:19that he really focused on is making sure
51:21that the real value was there in
51:22whatever he was pro providing for his
51:24clients. And I think you guys can see
51:26the results here. You know, this is
51:28someone that was in your exact position.
51:30Today, he's sitting here with us, you
51:31know, doing an absolutely great job
51:32support, you know, supporting your
51:33family, bought the cars, bought, you
51:35know, bought a car, bought a watch, like
51:37all that kind of different stuff. But I
51:38think the the real thing that matters
51:40that you're like on the right road and I
51:41think that's due to your consistency and
51:43just you know due to actually using the
51:45tools and following the process
51:46listening to the advice that that you
51:48are getting you know taking you back to
51:49that coaching call where you probably
51:51thought I was crazy but then I was like
51:52please man just trust my advice like
51:54I've seen this before you trusted it and
51:56>> I mean you're the first person who gave
51:57me the advice. So thanks to you.
51:59>> Appreciate you man. Well um I do see
52:01that Ollie is saying that he needs to
52:03start getting ready for the main session
52:04guys. I want to make sure please come to
52:06the main session today. In my opinion,
52:08probably the most in my opinion at least
52:11the most important day of this whole
52:13series. It's very important that you
52:14guys come to the main session today. I
52:16am looking forward to that session and
52:18seeing you guys there. Have a great day.
52:21Bye-bye.
52:21>> So, thank you so much. Yeah.

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