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AI INCOME CHALLENGE | VIP SESSION #2 — Transcript

by Iman Gadzhi · 11,754 words · 1,638 segments · language en · Watch on YouTube

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0:00Amazing.
0:01All right. All right. Well, ladies and
0:05gents, I hope you guys are excited.
0:08Apologies. I am pulling up my phone cuz
0:13of course we have a very, very special
0:15giveaway.
0:17Welcome to day two. Look,
0:20today you're in for an incredible,
0:22incredible presentation.
0:24you guys as
0:27our VIPs, you as our VIP. Uh, of course
0:30VIP means that you're our priority,
0:33and you guys want to see stuff that we
0:36can't share publicly. Maybe it's stuff
0:38that is
0:40behind the scenes. Maybe it's stuff
0:42that's uh sensitive company information.
0:45Uh maybe it's stuff that quite frankly
0:47we've never revealed publicly before.
0:49And from this session on, this is where
0:51we start, you know, peeling back the
0:53layers and giving you guys more and more
0:55of some of the tactical stuff that I
0:56know you guys really want. And today,
0:59I've actually brought on CMO at
1:01consulting.com,
1:03uh, Mr. Luis Burgerer. Uh, to give you
1:06guys a bit of context, Luis and I have
1:07been working together for, uh, six years
1:09at this point. Uh, it's all good, Dory.
1:12Uh, we've been working together for six,
1:14going on seven years at this point. uh
1:15he actually started off as an intern at
1:17my marketing agency. Uh so he was an
1:20intern then he was a junior media buyer
1:22then a senior media buyer and then uh
1:25eventually uh at our consulting business
1:27ended up becoming CMO. So you know we've
1:29been working together for a very very
1:31long time. He knows this industry in my
1:33humble opinion he is the best copywriter
1:36in the world. In my humble opin opinion
1:39he is one of the best marketing minds in
1:42the world. Uh, and in my humble opinion,
1:44he is the best person on earth to be sat
1:47here right now presenting
1:50this to you. So, very excited for that.
1:53Before we get into Louis's presentation,
1:56we do have to go ahead and call the
1:58winners. Now, of course, every single
1:59day, we've got two winners. Let's go
2:01ahead and pull it up on screen. Oh, it
2:03is pulled up. Perfect. Um, yes, we have
2:06two winners,
2:09[sighs and gasps] MacBook and FaceTime.
2:11So, for the we uh for the MacBook,
2:18we've selected a winner and when I call
2:20you, I'm going to ask you for a password
2:24and I will need you to tell me what that
2:27password is. So, today's MacBook winner
2:32is
2:33Fasil from Netherlands.
2:37So, you are the winner. Big
2:39congratulations. I'm going to give you a
2:40ring right now. And when I call you,
2:43hopefully you're going to give me the
2:46password.
2:54>> Hello.
2:54>> Hello.
2:56>> Can you hear me?
2:57>> Hey, it's Yeah. Yeah.
3:00>> Hi.
3:01>> What's the password?
3:03>> It's on locks.
3:05>> Amazing. Thanks so much, Fasil.
3:07>> Amazing.
3:08>> I appreciate you. Cheers. Cheers.
3:09>> Thank you so much, man. And thanks to
3:11the whole team.
3:12>> Pleasure. Pleasure.
3:14>> Amazing. Chat soon. Bye. Bye.
3:17All right. Amazing. Amazing.
3:19Congratulations to him. Now, uh for the
3:21FaceTime,
3:23Zelna from South Africa. So, shout out
3:26to Zelna. We love South Africa. Uh you
3:29can expect a call from me. Um so, for
3:32for both the MacBook and the FaceTime
3:33winner, once again, my team will reach
3:35out, lies, everything. And with all that
3:37being said, I am so excited for you guys
3:40to see today's presentation. I'm
3:42actually going to watch as a spectator
3:44myself. I can tell you even after 6
3:46years going on 7 years of working side
3:49by side with Luis um throughout multiple
3:51different companies, uh I still learn
3:53stuff from him every single day. So, if
3:55you guys can go ahead drop in the chat,
3:58uh Luis Su, big shout out to him. Go
4:01ahead and show him a bunch of love. And
4:03uh we're going to swap over places right
4:04now. Chat soon.
4:11All right. All right. Thank you so much
4:14everyone for having me. Thank you man
4:16for the warm welcome. And let me get
4:18straight into it. Let me waste no time
4:20here. Go all the way back to the
4:22beginning of the presentation so you
4:25guys can see what I have prepared you
4:28what I have prepared for you today. It's
4:31a lot of nice things for us to cover
4:34here. All right, starting with a little
4:38bit what we covered yesterday. Look
4:40guys, the point of what we're going to
4:41be doing here today with VIP is not for
4:44you to understand or have to learn every
4:48single detail when it comes to creating
4:49an AI digital product. You don't need
4:51to. All right? Cuz the whole point of
4:53this week is to show you how AI does
4:55most of the work. So that even if you
4:57don't know exactly what you need to do,
4:59even if you don't know exactly uh what
5:02buttons to click or what previous
5:04experience you need to have to do this
5:06and if you don't have any previous
5:07experience in the first place, the whole
5:09point of this is for you to be able to
5:10do it regardless of your current
5:12situation, of your current experience,
5:14of your current level of expertise.
5:16Okay? And what we do here in VIP is just
5:19show you a little bit deeper what
5:21happens behind the scenes of what we
5:24show in the general session. So, for
5:25example, today, little bit of a spoiler,
5:27we're going to walk you guys through and
5:29demo uh an AI that builds a digital
5:31product for you on the general session.
5:33Okay? And we built this AI around two
5:36years ago, uh a little bit less than
5:38that. We've been developing ever since.
5:40And the first time we built it, the way
5:42we built it was on top of five digital
5:45unlocks that we're going to cover on
5:46today's presentation. So, what you're
5:48going to be seeing here are the main
5:52gears of a system that runs to build a
5:54digital product for you. And the reason
5:56I say that is because you're going to be
5:57able to understand what makes a good
5:59digital product, a digital product that
6:01sells a lot of digital product that
6:02makes a lot of money versus what makes a
6:04digital product that doesn't make a lot
6:05of money, that doesn't get any sales,
6:07and what's the difference between them.
6:09And when I go through all of that, might
6:11get a little bit technical. Okay, I'm
6:13the chief marketing officer, so I like
6:15to get technical. That's basically my
6:16job. But don't get scared. Don't get
6:19even if you do get overwhelmed, don't uh
6:21worry about it because every single
6:23thing that I'm going to show you today,
6:24you don't need to know exactly how to
6:26do. You don't need to learn every single
6:28detail. It's just for you to get a
6:30deeper understanding as a VIP as why and
6:34how the system works and what's behind
6:37it so that you understand why this is a
6:40product that could make a lot of money
6:41in the first in the first place. a
6:43product that has the potential to make
6:46$2,000 a month, $5,000 a month, $10,000
6:48a month, and what's the difference
6:50between a product like that to a product
6:51that doesn't make any money, doesn't get
6:53any sales. That's what I want you to
6:55understand. Okay? But for every single
6:57thing that we're going to cover here,
6:59don't worry, might get technical, but
7:02you don't need to understand, you don't
7:04need to be able to do every single or
7:06apply every single principle we're going
7:08to teach you here. It's just for you to
7:10understand how it works. It's kind of
7:11like driving a car. you are able to
7:13drive a car, you understand how a car
7:15works. If you can understand how an
7:16engine works, how you change gears, how
7:19that works, that's even better. But you
7:20don't really need to understand how an
7:22engine works for you to drive a car,
7:24right? That's kind of like the same idea
7:25here. But if you do, you're going to be
7:27you're going to be better at it. So
7:29that's what we're going to cover here
7:30today. So just a little bit of
7:31yesterday, uh we cover a little bit of
7:34the different waves that we have gone
7:35through over the last few decades. uh
7:38specifically the internet wave was one
7:40of the last big waves, one of the last
7:42big wealth shifts that we had some
7:44people that made a lot of money with it.
7:45And then we showed this chart. This
7:47chart is basically how many people are
7:49using AI right now. The one in green,
7:51the dots in green are people using AI.
7:53Most of them using a free AI. The ones
7:56in yellow are the people who are using a
7:58paid AI. And the ones in red are
7:59actually the people making money with
8:00AI. And this is the whole human
8:02population in the world. So if you're
8:04already using AI, you're already ahead.
8:06You're a VIP. It means you are ahead.
8:08The ver the very concept of a VIP is
8:10someone very important person, right?
8:12And you're a very important person
8:13because you took a decision that most
8:15people haven't taken when they were
8:17faced with that decision. So it's the
8:18same here. Right now you're probably
8:20probably already here on the top 16% of
8:23people who already use AI. And
8:25throughout this challenge, you're going
8:26to get here to the yellow to the red.
8:29That's the objective. So once we go
8:31through that the basically what I just
8:33explained here and the more people that
8:35learn how to use AI uh the me the more
8:38this window is going to close. So we
8:40have a timing factor here and basically
8:42we talked about the two types of income
8:45that you have income that you're trading
8:46your time for money and income that
8:48doesn't depend on your time. And with AI
8:50digital products, this products that
8:52we're creating here, the beauty of them
8:54is that you put the work once and once
8:56the work is done, once the product is
8:58created, you can keep getting paid for
9:00that AI digital product regardless of
9:02how much work you put once that's
9:04created, right? So that's how you're
9:06going to uh unsync your time for your
9:09income because with a product like that,
9:11you can create it once and you keep
9:13getting paid regardless of how much time
9:15you put into it after. Right? So that's
9:17basically the very very quick rough uh
9:20summary of what we covered yesterday.
9:22But the most important part is AI
9:24digital products. That's the asset that
9:26we are using AI to build here. Okay. So
9:28quick quick recap. What are AI digital
9:30products? We have some examples here.
9:32And I just want you to tell me are those
9:34AI digital products or those not AI
9:36digital products. So a World of Warcraft
9:38guide that's a guide for you to that
9:40that's a game, right? So it's a guide
9:41for that game. If it's delivery
9:43completely digital, uh it's a an ebook,
9:46let's say. Is that an AI digital
9:47product? Yes. Why? Because it's
9:50developed digitally and delivered
9:51digitally. Those are the only two rules
9:53that we have in order for something to
9:55be considered an AI digital product or a
9:57digital product per se. Because if it's
10:00delivered digitally, that's a digital
10:01product. If it's de developed digitally,
10:03that's a digital product. Same with this
10:05plant-based cookbook. Is that a digital
10:06product? Yes. Why? Because it's
10:08developed digitally and it's delivered
10:10digitally. Okay. Now, what about a DVD
10:12with movies on it? Is that a digital
10:14product? Well, not really, right?
10:16Because you can develop it digitally,
10:18but for you to deliver a DVD, you got to
10:21take it in the physical world, you got
10:22to ship it to someone, and someone needs
10:24to take that and put into their DVD
10:26player, into their Blu-ray. People still
10:28have that these days. Uh, and that's the
10:30only way for them to have access to
10:31that, to what's inside the DVD, right?
10:33So, that's not an AI digital product.
10:36That's not a digital product because it
10:38has a physical element to it. That's
10:39basically the difference. And digital
10:41products is very, very simple. They're
10:43just something that you develop online
10:45and deliver online. If those two rules
10:47are true, that's an AI digital product
10:48or a digital product. And then we use AI
10:50to create those. Now, the reason the
10:53digital products are so unique, it's
10:55because we always like to use this
10:58example of a bakery. Think of a bakery
10:59that sells cakes. Okay? If you're going
11:01to sell cake, what does it take for you
11:03to be able to sell cakes? Well, you need
11:05to order the ingredients, right? You
11:06need to go there, buy the ingredients,
11:07or get the ingredients shipped to you.
11:09Then you got to have all the kitchen
11:10wear together for you to put together
11:12this cake. Right? And then you got to
11:14have well first the knowledge and then
11:15you got to spend a lot of time baking
11:18this cake each single cake one at a
11:20time. Right? Now when you have the
11:24recipe of the cake instead you don't
11:26really need the ingredients. Right? You
11:28don't really need to order the
11:30ingredients to be able to have the
11:32recipe for the cake. You don't really
11:34need the kitchen wear to have the recipe
11:36for the cake. you don't really need the
11:39to go there and bake the cake yourself
11:41to have the recipe for the cake. So the
11:44difference from the cake and the recipe
11:46is that you can take the recipe and you
11:48can sell that recipe how many ever times
11:50you want because it doesn't take you
11:53creating a new recipe every single time.
11:55You create a recipe once and that recipe
11:57can create an unlimited amount of cakes,
11:59right? You can always use the same
12:01recipe to create more cakes. So that's
12:03why the cake you cannot really scale.
12:05you need to create one or you need to
12:07cook one cake every single time or bake
12:09a cake every single time. But the
12:11recipe, no, the recipe you create once
12:14and then you can reutilize the same
12:15recipe to bake as many cakes as you
12:18want. That's basically the difference
12:21from an AI digital product and a
12:23physical product or any other type of
12:25product that every single time you sell
12:27one, you need to actually create that
12:29product in the real world and ship it
12:31out there. Right? With digital products,
12:33we don't have that constraint. We don't
12:35have that bottleneck. That's why they
12:37are so powerful because you create them
12:38once and then you don't have any extra
12:40work to deliver and to even uh put them
12:44together in the first place. Cuz again,
12:46if you're selling shoes, every single
12:47time you sell a shoe, you need to have
12:48the inventory for that. You need to take
12:50that in the real world and send to
12:52people. You need to ship to them. But
12:53with digital products, we don't have any
12:55of that because they're created and
12:57delivered delivered digitally. That's
12:59why we always say with the digital
13:00product you can make 10 sales or 10,000
13:02sales and the work is pretty much the
13:04same. Yes, of course you might need to
13:06answer a few more emails but other than
13:08that the the work to ship let's call it
13:11ship deliver that is exactly the same
13:14because you create once and then you
13:15just give people access and that happens
13:18automatically on the platforms that
13:19we're going to show you guys how to use.
13:21They're completely free to use by the
13:22way. Now once we get those sales we need
13:26to understand something here. Let me
13:27just zoom out so you guys can see all of
13:30the formats here. There we go. There's a
13:33few different formats that we can have
13:35for our digital products. Okay? [snorts]
13:36And I just want you to look at those as
13:39examples. Again, you don't need to
13:41choose which format your digital product
13:43is going to be just yet. You don't need
13:44to say that, oh, I need to have the
13:46pre-recorded program. Oh, I need to have
13:47the digital mind. It doesn't truly
13:50matter what the format is. It's just to
13:52show how many different options we have
13:54when we're building the different types
13:56of products. Okay, how much flexibility
13:58you have here. You don't need to be
14:00stuck to one specific thing. You don't
14:02need to be stuck to an ebook. You don't
14:03need to be stuck to a digital asset. You
14:04have options. So, just to cover that,
14:06you already know a few of them. Ebook,
14:08that's the most basic simple type of
14:10digital product to create. It's
14:11literally an ebook. Everyone here has
14:13read an ebook. And then you have digital
14:15assets. Digital assets, it can be a
14:17notion dashboard, a spreadsheet, it can
14:19be a planner, it can be a drawing that
14:22you just print and then uh someone draws
14:24that or paints that. Uh there's a lot of
14:27different things that you can have under
14:29digital assets. Again, something you
14:31download and create digitally, right?
14:33And then you have pre-recorded programs.
14:34That's one of the most common types of
14:37digital products. Someone records a
14:38program kind of like what I'm doing here
14:40right now. If you were to record that
14:41and then we would sell the recordings of
14:43this specific session. That would be a
14:45digital product, right? That's another
14:47way of doing things. And then you have
14:49digital minds. That's a newer one where
14:51you can take my mind. Let's say we take
14:54Louis's all the videos that we have from
14:56Luis and we turn into Louis's mind and
14:58then you can talk to Luis kind of like
15:00we talk to Chachi PT. You can do that.
15:02Here we have Eskimmon. That's something
15:04we have internally if you got the fast
15:06track kit for this challenge. You also
15:08have access to this for 7 days or for uh
15:11however long. I think it's until the
15:12duration of the challenge. You can talk
15:14to immense digital mind. Right. So
15:16that's another very interesting type of
15:18digital product you can create and it's
15:20actually all of them. They are quite
15:22easy to create. When you first look at
15:23them, it's like, "Oh my gosh, a
15:24pre-recorded program. I don't even know
15:26what to say. How many modules do I need
15:27to have?" It's actually super simple.
15:30You don't need to worry about that. Same
15:31for the digital mind. People might be
15:32wondering like, "Oh, how do you put all
15:33of that together? How it's going to take
15:35my mind and turn into a digital thing.
15:37That's seems very concept, very
15:39complex." It's not actually. It's
15:41actually super simple. Every single one
15:43of those is very, very simple to put
15:45together. And that's the beauty of what
15:47we're doing here. You can choose. And
15:49usually I just recommend start with
15:50simple for everything really marketing
15:52related. That's my advice. Start with
15:54the most simple option. Once simple
15:57works, then you can go to next step.
15:59Then you can go to a little bit more
16:00complex. You can add complexity on top
16:02of it. But you only add complexity on
16:04top of it once simple is already
16:06working. So for example, digital mind,
16:08it's probably the most complex out of
16:09all those formats, right? You don't need
16:11to choose your format yet. But if you're
16:12already thinking about that, just go
16:14with an ebook. Go with the digital
16:16asset. Those are very, very simple. Then
16:17you can turn your ebook later once the
16:19ebook is working, once you're making
16:20money with it. You're like, I want to
16:22take this to the next level. Then you
16:23can turn that same ebook into a
16:25pre-recorded course and then you can
16:26turn that into a digital mind as well if
16:28you want to. But that's later down the
16:30line. You don't need to worry about that
16:32now. Start with simple ebook, simplest
16:34one. That's the easiest one to get
16:36started, easiest one to create. No
16:38reason for you to start with the most
16:40complex one. Okay? And again, like the
16:42World of Warcraft example, that's an
16:44ebook. Simple. can be 20 pages, can be
16:47200 pages. Okay, we're going to talk
16:48about that just in a while. And here,
16:50digital assets, we have an example of
16:51the ultimate budget tracker. That one is
16:53making $7,000 a month. Why? Because it
16:56saves people money. And the crazy part
16:58is that I have no idea who created this.
16:59So, it could have been you watching his.
17:01It could have been me. It could have
17:02been all there. They could have created
17:04this and been making $7,000 a month from
17:06that. And I would have no idea because
17:08it doesn't matter who you are when you
17:10create this. People don't care who you
17:12are. They just care about their planner
17:13because the value of the product that we
17:16create here, it's not related to who you
17:18are, to your previous experience, to how
17:19much expertise you have. It's related to
17:22does it fix the problem that I have. I
17:24need a budget planner. Does it help me
17:26plan my budget? Yes, it works. And we
17:29can get AI to create those products for
17:31us. So, it doesn't matter how
17:32knowledgeable you are about budget
17:34planning. It doesn't matter what's your
17:37previous experience, if you have a
17:39degree on it or not. you can create
17:41those assets and people don't really
17:43care who created. Most of those assets
17:45when people buy, they don't really know
17:46who created in the first place. So
17:48that's why this is such a democratic
17:51widely available opportunity and why you
17:53don't need to have previous experience
17:55or expertise or all of the things that
17:58people usually worry about when they
17:59start to see this, right? And then we
18:00have the pre-recorded programs. Here's
18:02we have the example of uh learning how
18:04to draw like a master artist example.
18:07And uh this is valuable for someone who
18:10doesn't like drawing. No, probably not.
18:12But for the right person, this can be
18:13very valuable. And that's the beauty of
18:15digital products. A lot of this when you
18:17look at this, you're like, who is buying
18:19this? Like who would buy a guide on
18:21World of Warcraft? I cannot imagine
18:23anyone who would buy that. I don't know
18:24anyone who would buy that, right? But
18:26trust me, there's a lot of people in
18:28this world. And as we seen yesterday,
18:30you don't need thousands and thousands
18:32or hundreds of thousands or even
18:33hundreds of people to make a good income
18:35with this. you only need a few dozen
18:37people buying your product and that
18:39already makes a full-time income. I
18:40remember yesterday we used the example
18:42of the guy that's selling I think was
18:45Fortnite maps or was the the Pokemon
18:47cards one of those uh digital product on
18:50one of the two is a very like niche one
18:52if you think about it right and he had
18:5437 people 37 people paying him $250 uh
18:58$250 let's do the math here how much
19:00that is $250
19:03time 37 let me pull up my calculator
19:05here $250* 37 okay that's $9,000 a for a
19:11digital product that probably we don't
19:12know anyone in our lives who would pay
19:14for that and there's still 37 people in
19:17this world probably a lot more than 37
19:18who would pay for that and you can still
19:20make a full-time income with only 37
19:22people that's the beauty of this digital
19:24product so you need to think about that
19:26as well just have that in mind when
19:27you're looking at this it's like well
19:29who would buy this I don't know anyone
19:30who would buy this things well you don't
19:32really need a lot of people you don't
19:33really need to know anyone who would buy
19:35this because they are out there and
19:36we're going to show you episode three
19:38how to put this products in front of
19:40people who are already looking to buy
19:42them, the right people who are already
19:43looking to buy them. But just know that
19:45even if they look very, very specific,
19:47that's actually a good thing. Okay?
19:49We're going to cover that with the five
19:50unlocks that we're going to get to just
19:52in a minute. Now, before we get here,
19:55think back to each one of the examples I
19:57just show you. Okay? Do you notice
19:58something that you all have in common?
20:00Imagine you had two ebooks with the same
20:01page covert and same design. One has two
20:03pages, one has 200 pages. Now, which
20:06ebook would make more sales? The one
20:07with 200 pages or the one with 220
20:09pages, right? And the answer here is it
20:12depends. Just like everything in life,
20:14it depends, right? And a lot of people,
20:17they'll look at that and say, well, the
20:19200 pages would sell more because it has
20:20more content on it. It is more valuable.
20:23If it has more content, therefore, it is
20:25more valuable, right? So, it would sell
20:26more. Which is not the case at all
20:28because value here, it's not measured by
20:31how many pages you have, how much
20:33content there is inside of it. And I'll
20:34show you why that is. But just keep that
20:36in mind because a lot of people think
20:37that, well, you cannot make that much
20:39money from a 20page book because it's
20:41just 20 pages. It needs to be 200 pages.
20:43Actually, a lot of times it's better for
20:46it to be 20 pages than it is to be 200
20:48pages, right? Again, we're going to
20:49cover that in a second. And the reason
20:52this 20 page books specifically sell
20:54more than 200 pages is because of the
20:55five digital unlocks that we're going to
20:57cover today. This one specifically is
20:58because of the fourth unlock that we're
21:00going to cover. But let's get to the
21:02unlocks and then you start to
21:03understand. The first unlock that we
21:05have here is Spain. Okay. So remember
21:07the software that I told you that we're
21:08going to demo in the main session, the
21:10general session. That software, the main
21:12thing that it thinks about is Spain.
21:14What is the pain point that this digital
21:16product solves? And this is probably the
21:18most important question that you need to
21:20ask yourself when you're creating a
21:21digital product because if your product
21:24doesn't fix any painoint, no one's going
21:26to buy it. Okay? Imagine I create a
21:28guide on how to cut watermelons.
21:32How many people do you think have that
21:34problem in the world that they have a
21:36watermelon in front of them and they
21:38don't know how to cut that watermelon?
21:40Like how difficult it is to cut a
21:41watermelon? Probably not so difficult,
21:44right? And how many people cannot figure
21:46out how to cut a watermelon? Probably
21:49none. Probably every single person can
21:51figure out how to cut a watermelon. But
21:52let's say there's some people who cannot
21:53figure out how to cut a watermelon. How
21:55big is their pain to then go out there
21:58and search search for a solution online
22:00and then buy a digital product on how to
22:02cut watermelons?
22:04Probably they have no pain related to
22:06that. They're probably not going to even
22:07look up how to cut a watermelon, right?
22:09Even though uh they have the watermelon
22:11there, they might look it up, but
22:13they're not going to pay for something
22:14because the pain is not big enough.
22:16Okay? So, the pain is the most important
22:18thing here. And uh the most important
22:21question that we need to ask here is
22:22what should my digital product be about?
22:24And we can only answer that question
22:26once we are clear about the pain that it
22:29s. So for example, here we have the the
22:31example of the guy that created a
22:32telephone. They left a hand but he gave
22:34us a telephone. Okay? And people think
22:37they need to have this brilliant idea
22:38when they're creating digital product or
22:40any type of product really. They think
22:41like the idea they're going to have this
22:43million dollar idea that was something
22:45very big into people's mind back when
22:47apps were exploding when Uber was first
22:49created, Netflix was created, Airbnb was
22:51created. You're like, "What's the next
22:53big idea for the app?" Let me tell you
22:55guys, an idea is almost worthless here.
22:59A big new idea, innovative idea. That's
23:02not how you make a million dollars here.
23:04Actually, most of the times you want a
23:06very simple idea that people already
23:08think about. You don't need a new
23:09telephone. Oh, what's the new telephone?
23:10I don't know what's the new telephone.
23:12And you don't want to search for the new
23:13telephone either because you're probably
23:14going to get it wrong so many times
23:16before you get it right. It's so much
23:18easier to go for something that's proven
23:20and simple. And how do you get to that?
23:22Well, your idea needs to fix a problem.
23:25That's what it needs to do. It just
23:27needs to fix a problem. That's it. Okay.
23:29As long as humans, as human beings have
23:32problems, the demand for digital
23:33products is always going to be there.
23:34Okay. So, what are the types of problems
23:36that people have? There are problems
23:38related to pain and there are problems
23:40that are related to pleasure. Okay. So,
23:42pleasure. Everyone wants to buy a new
23:44thing, a nice thing, a new phone, a new
23:46PS5 as we have one in here, a new car,
23:49but most of the times those are pleasure
23:52related. And pleasure related,
23:53especially for digital products, those
23:55are not the best uh pain related types
23:59of problems for us to to pick. Okay. The
24:02reason for that is that in general
24:03people tend to move towards pleasure or
24:07people need to tend to move away from
24:09pain two times more intensively than
24:12they move towards pleasure. So if
24:14something is seems pleasurable to them
24:16and they need to move into the same
24:17direction, they'll be two times more
24:20likely to move away from something that
24:22hurts than to move towards something
24:24that they want. Okay? And the reason for
24:26that is because well, if you want
24:28something but you don't do anything,
24:30like your life just stays the same.
24:32There's no pain to that. Okay, you don't
24:33get the thing that you want, but it's
24:35very comfortable here. I'm sitting down.
24:37It's fine. I don't need to walk there to
24:38get the thing that I want. Right now, if
24:40I'm sitting down here and there's a dog
24:42there and he's barking at me and he's
24:45biting my uh my knee here and he's
24:48biting my whole leg and it's hurting and
24:50it's very annoying to stay sitting down
24:51here. It's very easy for me to go away
24:53and just get out of here because of this
24:55dog that's biting me and my leg is
24:56hurting, right? Because there's pain,
24:59okay? So, it's very easy for me to move
25:01when there's pain. You always as a human
25:03being, you always want to get away from
25:05that situation that's causing pain to
25:07you. So, whenever you can find a problem
25:08that creates a lot of pain and something
25:10that's hurting a lot, it's always going
25:12to be a better product for you to sell
25:14as a digital product, a better uh pain
25:16for you to cover on your digital product
25:18and package the solution as a digital
25:20product. Okay? And there's usually three
25:22pillars in life that you're going to
25:24find those pain points under. The first
25:26one is wealth. The second one is health.
25:28The third one is relationships. Usually
25:30the problems that you're going to cover
25:32with your AI digital products, they're
25:34under one of the three pillars. There's
25:36a fourth one that would be hobbies. That
25:39also it can go into those other ones as
25:42well, but that would be a fourth pillar
25:43as well. The problem with hobbies is
25:45that usually they're pleasure, right?
25:47Oh, I want to take better pictures. How
25:49much does it hurt for you not to take
25:50good pictures? Probably not a lot. So,
25:52it's harder to sell that than to sell uh
25:56well, the example that we use here with
25:58the uh the tooth pain, right? If you
26:00have toothp
26:03three days, I guarantee you because it's
26:05something very, very, very annoying.
26:07Now, I'm not that good at taking
26:08pictures. Is that something that you're
26:10going to fix in two, three days?
26:11Probably not. Or pretty much guaranteed
26:14not, right? So you want to take pain
26:16points that are very very painful for
26:18the people experiencing that. And this
26:19is a very good example here. If you want
26:21to whiten your teeth, you want to look
26:24better in pictures, summer holidays
26:26coming, you want just want to make sure
26:28you look good and you have a nice smile.
26:30So you want to whiten your teeth.
26:32[sighs] How much pain is there on you
26:35thinking, okay, I need to be looking
26:36good on those pictures. And then you
26:38think, oh, I'm I'm not looking good in
26:39pictures right now. There's a little bit
26:41of pain. So, yes, people are going to
26:42take action on that. But compared to a
26:44toothache that you're just there at 2
26:47a.m. in the morning trying to sleep and
26:49you just cannot even fall asleep because
26:50of how much pain you're feeling, that's
26:52so much worse. That's the type of thing
26:55that you just wake up the next morning.
26:57That is if you even get to sleep and
26:59you're going to think, okay, I'm going
27:00to just find a dentist and I'm going to
27:01fix this pain cuz I cannot deal with it.
27:04So, this is the type of pain point we're
27:06looking for here for our digital
27:07products. If we can find something like
27:08that, that makes everything else so much
27:11easier. This is 90% of the way there. If
27:13we find a painful problem to solve and a
27:15good solution for it, everything else,
27:17you can really get everything else
27:18wrong, to be honest, and you're still
27:20going to make money from your digital
27:22product. That's the beauty of it. So, we
27:24want to make sure we get this right. Um,
27:26so again, if you have this problem,
27:28tooth pain, or you're trying to whiten
27:30your teeth, which one you're going to
27:32pay first, first thing tomorrow in the
27:33morning, the one that's hurting, right?
27:35So why do you think that is? Because
27:38whiter teeth maybe you notice once or
27:40twice a week. Now tooth you were
27:42reminded of that every time you eat,
27:44every time you talk and every ch every
27:46time you try to sleep. So the more often
27:48you reminded of that problem, the more
27:49times you are reminded of that pain
27:51during your week, especially during your
27:52day, the more painful that is. One thing
27:55that people think a lot about is like,
27:57well, the most profitable niche there is
27:59or the most profitable thing is uh
28:01weight loss because people are always
28:02thinking about how overweight they are.
28:04And really, if you really think about
28:06it, that's not the case. Like, how often
28:07do you think that you're not in shape,
28:09that you're overweight? Well, maybe a
28:12few times a week, maybe once a day when
28:13you're going to change clothes and you
28:15see that old jeans there that used to
28:17fit you and don't fit anymore. Or maybe
28:18if you take pictures a lot, then you
28:20look at the pictures like, I'm looking a
28:22little bit overweight here. But it's not
28:24something you get constantly reminded
28:25of. Actually, most of the times you
28:27don't get reminded of that at all for
28:30most of your week. Maybe once or twice,
28:31okay? Because you get used to it very
28:33quickly. Now, a tooth is always there.
28:36You're always feeling that pain. Always,
28:38always, always. So, you're always
28:39getting reminded of that. You're going
28:40to eat, you're getting reminded of that.
28:42You're trying to work, you cannot
28:43concentrate, you're getting reminded of
28:44that. You're trying to sleep because you
28:46couldn't do anything properly today,
28:48you're still getting reminded of that.
28:50So, that's a painful pain. That's how
28:52you judge how painful that is and how
28:54that's a good pain. The more often you
28:55get reminded of it, the better. Okay, so
28:58with that being said, that's our first
29:00unlock painful. And then it's directly
29:03related to our second unlock here
29:04because the second unlock is worsening
29:06of that pain. How much worse does this
29:09pain get over time? So for example, here
29:12we have two different graphs. There are
29:14pains that they are there, but they kind
29:16of stay the same over time. So being
29:19overweight, that's one of the examples.
29:21If you're overweight, like it gets worse
29:24over time, but very very very slowly.
29:27Even if you're still gaining weight,
29:29like the consequences of that to how you
29:31feel, they don't really get too much
29:34worse. Yes, maybe your health starts to
29:36deteriorate, but that doesn't happen
29:38instantly. That helps over that happens
29:39over years and years and years. So, it's
29:42not really a pain that gets a lot worse.
29:44Now, if you're having a tooth pain
29:46again, that gets worse every single day.
29:49During the day, you can feel it getting
29:50worse, right? During the day, when
29:52you're eating, you can feel it getting
29:53worse. So, the worse it gets and the
29:55faster it gets worse, the more desirable
29:58the solution for that pain is going to
29:59be. So, if your digital product is
30:02covering a pain uh or giving the
30:04solution to a pain that gets worse very
30:06quickly, it's going to be very very
30:07desirable because it gets to a point
30:09where you just got to fix that problem.
30:11and cannot stand it anymore and now you
30:13need to find a solution for it. Okay, so
30:15that's pretty much the idea here. Uh
30:17stays at the same level similar to the
30:19problem of warning wire teeth. Now here
30:22when it gets worse over time we go
30:24through a few stages stages here. First
30:26one it gets sensitive then it gets a
30:28duake and then it gets to a point that's
30:30throbbing and you cannot stand anymore.
30:32A few days after you cannot even eat
30:34properly, you cannot sleep and then you
30:36need to call the dentist. That's
30:37urgency. And when you can have this type
30:39of urgency in your digital product, that
30:41is when it starts to become very very
30:43valuable.
30:47And that's what I told you about the
30:48first problem there.
30:51Pain is the most important one because
30:53the second one is going to depend on the
30:55pain you chose in the first place. So if
30:56you choose the wrong pain, it's kind of
30:59hard for it to get worse over time if
31:00it's not the right pain in the first
31:01place, right? That's why if you get it
31:03right there, this one is pretty much
31:05sorted as well. It's important for you
31:06to use as a filter to judge as well. But
31:09pretty much by choosing the right paint
31:10in the first place, this one sorted. So,
31:12as I said, 90% is just choosing the
31:14right paint in the first place. Okay. Uh
31:16same here. A chip in your car's
31:18windscreen, it's a problem, but it's
31:21there. It's annoying, but it doesn't
31:22really get worse over time, right? Uh
31:24now, if you have a faulty battery and
31:27you park somewhere, you're far away from
31:29home and you get stuck there because
31:30your car your car doesn't turn on. I
31:32think everyone's been this situation.
31:34And I remember quite a few times where I
31:35have been that situation. That's
31:37annoying. That's the type of pain where
31:39when you experience that, you get back
31:41home somehow and you're like, "Okay, I'm
31:43buying a new battery today. It's not
31:45tomorrow. It's today because I'm not
31:47going to get stuck 40 minutes away from
31:48home again." And then have to call
31:50someone. I have to call insurance to
31:52pick up my car to get me a new battery
31:54or get someone to charge a battery. It's
31:57such an annoying process that by the
31:58time you get home, you're like, "Okay,
31:59it's decided. It's just I don't know
32:01which battery I'm going to buy, but I'm
32:03I'm gonna buy a battery. That's the type
32:05of pain we want here because it gets
32:07worse and over time very very quickly.
32:08And you know that if you go out with
32:10your car again, you are at risk of that
32:12happening again. And you don't want to
32:14experience that pain again of being
32:16stuck in somewhere you don't know with
32:18no one to help you there. So you want to
32:20make sure you fix that problem. Uh
32:22that's basically how we get to a product
32:25to a problem that's very valuable. And
32:27if you can package that as a digital
32:29product, that's going to be a digital
32:30product that has the potential to make a
32:32lot of money. Okay, just like him showed
32:34you yesterday, these are some of the
32:36results our clients have been getting
32:37after using the same five steps or the
32:40same five unlocks for their digital
32:42products. Okay, now the third unlock
32:44here, transformation,
32:46going from point A to point B. A lot of
32:48people when they look at this digital
32:49products, they're like, I don't
32:51understand how I can make so much money
32:52from them. And when I say so much money,
32:54it can be $2,000. It can be $5,000. It
32:56can be $10,000, can be a million dollar,
32:58$10 million. I know people have done
33:01them all, okay? And um when people look
33:04at them, they're like, but how can you
33:06make so much money with that? And
33:09sometimes there are some weird products.
33:11You just look at like, how is it
33:13possible that people would pay that much
33:14money for something that's so simple?
33:16And the reason you struggle to
33:18understand that is because you're trying
33:20to judge the value of that digital
33:21product based on what it is. And most of
33:23the times it is a digital download as we
33:26talked about. So it's something that's
33:27like a 20page ebook. It doesn't look
33:30very valuable but people pay. Why they
33:33pay? Not because of the 20 pages, not
33:35because the 200 pages, not because of
33:36the download or the 300 megabyte
33:39download. It's not the size, it's not
33:41the length, it's not whatever uh type of
33:45information you can look at screen and
33:46say okay this is what they are buying.
33:48No no no they are buying something that
33:50you cannot see on the screen. What
33:51they're buying is a transformation. They
33:53are buying going from point A to point
33:55B. They are buying having a pain to not
33:58having that pain anymore. That's what
34:00they're buying. So if your digital
34:02product can get them to visualize this
34:05transformation, how they are going to go
34:06from their current painful situation to
34:09a situation where they don't have that
34:11pain anymore. That's what they're
34:13buying. Okay? That's very very very
34:15important for a digital product and
34:18worsening. That's how you get there in
34:19the first place. But you also need to
34:21understand the ideal end result for that
34:23person. Okay? So you're going to
34:24understand, okay, they're they have the
34:25Spain right now. What is the Spain in
34:27the first place? and what's the ideal
34:29situation that they want to get out of
34:31this? Because every single pain is going
34:32to be a little bit different. For
34:33example, if you have children and you're
34:38trying to get better sleep because your
34:40children are taking too much time or too
34:42much of your uh night routine. What's
34:45your ideal situation there? You need to
34:46map that out because that's going to be
34:47a little bit different for every single
34:49parent, right? And maybe for you is
34:51getting them to do the homework and then
34:53get to dinner and get to bed after that
34:55before you can do your stuff and get to
34:57your night routine. For some people,
34:58it's going to be well, they just need to
35:01go to bed first thing uh when they get
35:03home and that's it. And for some people,
35:05it's going to be a widely complex
35:07routine that they need to go through.
35:09It's going to be different for every
35:10single person, right? So, and depending
35:11on the type of parents they are,
35:13depending on their situation. So, you
35:14need to map what's the ideal situation
35:15for them. And the best way to do that is
35:18first to understand where they are right
35:20now. So, we first map the point A, then
35:22we go to point B. So for example in
35:24football people might want to shoot
35:26better pass better play a full match
35:27dribble better play without pain
35:30shooting with more power and playing
35:31without knee pain are two completely
35:32different problems. Okay. So, those are
35:35going to require two different
35:36solutions. They're going to apply to two
35:37different types of people just like the
35:38parents one I was talking about. This is
35:40the same example here. It might be the
35:42same niche if you will, the same not
35:45even painoint, but the same topic, let's
35:47call it, but there's different pain
35:49points inside that topic of playing
35:50football, right? Play without pain and
35:52shoot better. Completely different
35:54topics. So, there are different
35:55transformation transformations to get
35:57the desired outcome where they are point
35:58A. Okay. Their knee hurts after every
36:02match. They are worried that they'll
36:04have to give up football their entire
36:05career. They have started sitting out
36:07games. That's already a sign that
36:08something is getting worse over time. A
36:10sign of that worsening, right? They used
36:12to always be on the the main squad. Now
36:14they started sitting out games and they
36:15start to think that they are playing
36:17days are over. Notice what point A
36:19includes. How someone feels, what they
36:21fear, what they avoid, and how they see
36:23themselves. That's point A. If we can
36:25map that out, it's going to be very easy
36:27for us to understand how we need to
36:28communicate and how to we need to
36:30package our digital product to then get
36:33them to position B or to point B. Point
36:36B for this situation would be very
36:37simple to to imagine which is well they
36:40want to play a full match without
36:41paying. They want to be back in the team
36:43and they see themselves as a player
36:45again. They see themselves as someone
36:47capable to go there, score goals and
36:49play an entire match. Do you see how
36:51this exercise helps you map out this
36:54entire transformation? They went from A
36:56to B. And the best way to just map out
36:57this entire thing is to really
36:59understand what their position A the uh
37:02the point A is. So that point B B
37:04becomes very obvious. And here with
37:06digital products, we always say that the
37:08best digital products, the way people
37:11really buy this digital products is
37:13because the transformation, right? And
37:14you know that happens when you can
37:17explain their own problem better than
37:19they can explain themselves. Uh and
37:22that's very very important. If you can
37:23get your digital product to articulate
37:26their problem better than they can
37:28articulate their own problem themselves,
37:30they're pretty much sold. And at that
37:32point, it doesn't really matter what
37:34solution you propose because just the
37:37fact that you were able to describe what
37:39they feeling already tells them that you
37:42must have a solution for it. Because if
37:44you can describe that problem so well,
37:46probably have been through that yourself
37:48or you have helped people go through
37:49that problem yourself. So you must know
37:51a solution. It's what's on their mind.
37:53It's implied in their mind that if you
37:56understand this problem so well, you
37:57must have a solution. And now you create
38:00desire for that digital product that you
38:02have. Okay, it's all about this
38:03transformation. And why people pay uh
38:07like if we're talking about
38:09transformation? Well, you can just go
38:11online and search for the same solution,
38:13right? Kind of. Kind of. Yes, there are
38:15solutions out there online, but think
38:17about it. If you're trying to lose
38:19weight and you're struggling to lose 10
38:20kilos here, would you rather read all
38:22the books trying to figure out
38:24everything yourself, watch a 100 videos
38:27on YouTube and trying to figure out all
38:29the different contradicting information
38:31every single one of them and make sense
38:32of it all to then create a plan for you
38:35to lose those 10 kilos? Or would you
38:37rather just have the right foods, the
38:39right meal plans packed for you so that
38:41you don't need to think, you don't need
38:42to research, you don't need to read all
38:43these books in the first place and you
38:45don't need to go through all of this
38:47process of trying to figure out and
38:49struggling and asking yourself, am I
38:51doing the right thing or not? Isn't it
38:53much easier when you just get handle
38:54that in a silver platter without having
38:56to go through this entire process
38:58without having to think about it? It's
39:00much better. It's much better. So that's
39:03why at the beginning when I'm saying
39:04that well the ebook with 200 pages not
39:07necessarily better or more valuable than
39:09the ebook with 20 pages. Well this is
39:12not even 20 pages here a four-week
39:13weight loss muse and workouts that could
39:16be five pages but what matters is you
39:18have the action plan of what you need to
39:20do there to get to the transformation of
39:22what you want. So therefore that's more
39:24valuable than all these books together
39:26and this book can cost 200 bucks, 200
39:29bucks, 200 bucks, 1,000 bucks, 1,000
39:30bucks, 1,000 bucks. So the total price
39:32for you to go through all those books
39:34could be on the thousands of dollars.
39:36But even then this four-week weight loss
39:38solution can be more valuable to your uh
39:41customer. Why? Because it gives you the
39:43result they want. It gives you it gives
39:45them the transformation they want. It's
39:47about the transformation. So that
39:49becomes more valuable. I remember I went
39:50through this myself. I wanted to have a
39:52proper uh workout and meal plan for me
39:54and then I started reading a bunch of
39:55books. I'm like this is so confusing.
39:57Like every single book says something
39:59different and so contradicting. I don't
40:01even know like I felt like I read 20
40:02books and was more confused after and
40:04then you know what I did I bought one of
40:06those weight loss plans and one of the
40:08the meal plans and just follow that was
40:10so much easier and for me the five pages
40:12there were way more valuable than the
40:15hundreds and hundreds and hundreds of
40:16pages that I read because it was not
40:19about the pages I was not buying the
40:20pages I was buying the final
40:21transformation the final action plan and
40:23this thing in five pages gave me the
40:25action plan so for me that's way more
40:27valuable and that's important that you
40:29get in your mind because [snorts] As
40:30humans, we have a little bit of a
40:32scarcity mindset that we always think
40:34that oh no, people are not going to pay
40:35for that because it's not enough. We
40:37need to add more and more and more. And
40:39most of the times, I was going to say
40:40sometimes, but actually most of the
40:42times it's not about adding more. It's
40:45actually about keeping it simple and not
40:47having more. And uh you're going to see
40:49on the again a little bit of spoiler
40:50you're going to see on the main session
40:51our software walking through this entire
40:54process of mapping out what's point A
40:56what's point B what's the transformation
40:59map for this what's step 1 2 3 4 5 for
41:02them to go from point A to point B. So
41:03you don't really need to have to come up
41:06with all of that yourself. You don't
41:07need to have to worry about that. Don't
41:09worry all of that it's AI's job. But I
41:12just want you to understand. I want you
41:14to understand because it's important
41:15that you see this thing for what it is.
41:18People are not paying for pages. People
41:20are not paying for content or amount of
41:22content that you have inside. People are
41:24paying for the transformation. So that's
41:26why this is so valuable and that's why
41:28the AI is so good here because the AI
41:30can come up with the transformation and
41:32the proper solution that's going to
41:34provide people with this transformation
41:35in the first place. And that's why it's
41:37so valuable and that's why you can
41:38create a second income with this. That's
41:40why you can make I I don't like to say
41:42so much money, but you can make a second
41:44income with this. If that I I don't like
41:45to use numbers because I know those are
41:47so different for every single person
41:49watching here. If I say you can make
41:51$500 a month, when I was first getting
41:53started, that's all I wanted. $500 a
41:55month. I'm from Brazil, so that's 2500
41:58in my currency. That's a lot. Okay, for
42:00me that would be a lot, right? So maybe
42:02you're in that same situation. Now,
42:03maybe you were in a situation where you
42:05already have a very nice job. you just
42:06like to replace that income so that you
42:08don't have to work as much anymore. So
42:10if I say $1,000 for you, it's like,
42:11yeah, that's not going to do nothing for
42:12me. Maybe I need $10,000, $20,000,
42:14whatever that number is for you. The
42:16number doesn't matter. What matter is
42:17that you can make this number, you can
42:20create this number with an digital
42:22product. And the reason for that is
42:24because you're providing this type of
42:25value to people, right? So that's why
42:28they sell so much. Now, let's go to
42:30unlock number five here. Uh we have okay
42:3315 more minutes. I know all is uh
42:36stressing there already for time. So
42:37let's just go through the last two ones
42:38here. Specificity, super super important
42:41one. And the reason why specificity is
42:43so important in our digital products is
42:45remember yesterday we talked about like
42:47you don't need to apply or appeal to
42:51millions and millions of people with
42:52your digital product. In fact, you can
42:53appeal to very very very few people and
42:55that's going to be your big advantage
42:57here because when you go to big
42:59companies that need to sell a lot like
43:00Nike that they sell a lot of shoes, they
43:02cannot make a shoe specific or one type
43:05of person that has one type of problem.
43:07Why? Because that shoe is not going to
43:09sell enough for them to justify the
43:10investment of putting together that
43:12specific specific model in the first
43:14place. They need to sell a lot. They
43:15need to sell to the masses, right? So
43:17the same here if we're creating a
43:18digital product for parents that's okay
43:22but it's not very good. Why? Because
43:24parents are very very broad group of
43:26people. Now if we narrow that to that
43:28specifically that's better because we
43:29can have moms can have that. So 50/50
43:32already. Okay. It's already 50% uh more
43:34specific. We're 50% less people. So 100%
43:37more specific. Okay. Now if we go more
43:40specific to divorce dads with teenage
43:42sons. How specific is that? How much
43:45easier is it going to is it going to be
43:47for that person that is a divorce dad
43:49that with a teenage son to see a product
43:51saying I'm going to help with X Y and Z
43:54because you're divorced dad with a
43:56teenage son I understand your situation.
43:57How much more appealing that's going to
43:59be than just a parent. If you're a
44:01parent I can fix your problem. No, no.
44:03If you're divorced dad with an age son I
44:05can fix your problem. How much more
44:07specific that is. Way more specific. How
44:09much better it is? Way better because it
44:11is more specific. So the people who have
44:13that specific problem, they're going to
44:14feel like you were talking to me. And by
44:17being specific, you get to achieve what
44:19I talked about before, that feeling of
44:21this person can explain or this product
44:23can explain my problem better than I
44:26explain myself. So therefore, there they
44:29must have a solution for it. Right? We
44:31do that. We create this feeling, this
44:34idea by having specificity in our
44:37digital product. Okay? And uh you want
44:42it specific enough that the right person
44:43feels it, but common enough that plenty
44:45people have that problem. Okay? So, of
44:47course, we don't want to get too
44:49specific here with something that only
44:50happens in one specific city, in one
44:52specific part of the world for one
44:54specific type of people. Of course, we
44:56want to be reasonable, but that's a
44:58perfect example. Divorce that with sons,
45:00that's very, very specific, but there's
45:02still probably millions and millions of
45:04those around the world. So, you can
45:05still have a lot of people coming
45:07through your digital product. And let's
45:09take a look. Is this digital product
45:10specific? New moms building rep uh
45:12repeatable newborn bedtimes without
45:14rigid schedules. Yes, that's very
45:16specific. Why? Because it's new moms
45:18with uh newborns building a repeatable
45:22bedtime schedule with reg uh with reg
45:24time, right? So that's specific because
45:26it's a very specific type of person and
45:28a very specific type of pain point that
45:30they are struggling with. Okay, goes
45:33back again to that pain point that we
45:34talked about at the very beginning. Do a
45:36working parents cooking complete dinners
45:38without even chopping. Okay. Do a
45:39working parent. So uh a or uh two
45:44parents that they both have jobs,
45:47full-time jobs. They both work their
45:49entire days and they have to have
45:51dinner. But how do they do it if they're
45:53working the full day? Well, that's
45:54exactly the type of problem this ebook
45:56is going to solve. Right? So this a
45:58specific one and it's a good one. Okay.
46:00Now take a look at this one. Busy mom
46:01drop pound fast with daily 30-minute fat
46:03burning routines. Is that specific? You
46:06can say specific because you're saying
46:08busy moms. But the problem here is
46:10people are trying to make this specific,
46:12but sometimes they don't realize that
46:14busy is not really making specific
46:16because all every single mom is busy.
46:18Like that's the very nature of being a
46:20mom in the first place. It's being busy,
46:21right? So sometimes people try to add
46:23this to make it specific, but you're not
46:26really making any more specific because
46:27every single mom is busy. So it's not
46:29about busy or it's not about this type
46:31of mom. It's about what is the
46:33characteristic, the problem that they're
46:35struggling with because bees is not
46:37really a problem that only a few moms
46:38struggle. They all struggle with that.
46:40So, you're not making more specific that
46:41way. And again, that's basically what I
46:43just talked about. You don't need to
46:44operate like a big company that have a
46:46lot of people that you need to appeal
46:48to. You can appeal to just a few people
46:50and then with that, that's going to be
46:52enough. And then finally, speed. That's
46:54one of the unlocks there for our ebook
46:56as well. And why the book with 20 pages
46:58is better than the book with 200 pages?
47:00Because which one is going to get to
47:01your solution faster, 200 pages or 20
47:04pages? If you can get to the exact same
47:05solution, would you rather read 200
47:07pages or 20 pages? Probably 20 pages,
47:09right? If you have tooth pain, would you
47:11rather the dentist get it solved in 5
47:12minutes or in 5 hours? Probably 5
47:14minutes, right? And that's another uh
47:17limiting belief we have that you need to
47:18work a lot for it to justify the price
47:20that you're charging for this. Or do you
47:22do you prefer the dentist to work five
47:24hours because he's working a lot to fix
47:25your pain? or do you prefer to fix in 5
47:27minutes? Oh, he didn't work a lot in 5
47:29minutes. So then it's not justified. No,
47:30it's not. That's not how it works. What
47:32matter is, is the pain fixed or not? Is
47:34the problem fixed? If the problem is
47:35fixed, if you don't feel the pain
47:36anymore, that's all you need. If you can
47:38get that in 20 pages, that's more
47:39valuable than 200 pages. And that's what
47:42you guys need to understand here. Okay,
47:44so that's pretty much it for this one as
47:46well. 6 months, two months, we prefer
47:48two months for the exact same result,
47:50right? So you just want to make sure
47:52here one caveat for this one is that if
47:55you're going to say that you're going to
47:56lose 10 kilos in two days, that's
47:58probably not very realistic. So if you
48:00say that it's going to be too fast to
48:02achieve the solution, you just got to
48:04make sure that's realistic because if
48:05it's not realistic, then people are not
48:06going to believe it in the first place
48:07and then it doesn't matter. So that's
48:09the only caveat here. But other than
48:12that, if you can make something faster
48:13and it is realistic that it is faster,
48:15that's going to be a better solution.
48:18Okay. So putting all together pain,
48:20worsening pain, transformation,
48:22specificity, and speed. Those are the
48:25five points that you need to hit here
48:26with your additional product. Now again,
48:29you don't need to do this yourself. The
48:31AI is going to create, you're just going
48:33to see on the main session, the AI is
48:35going to take care exactly of those pain
48:37points for you. And uh little secret
48:40here, if you look when you're uh walking
48:42through the AI, the demo, the AI of the
48:43general session, you're actually going
48:45to see when it comes up comes up with
48:46different digital product ideas, you're
48:48going to see those exact uh criteria
48:51there and you're going to see them
48:53score. You're going to see pain, worst
48:54in pain, transformation, specificity, uh
48:56speed. You're going to see them there.
48:57Why? Because that's how the AI is
48:59judging which digital product is better
49:01than the other one. So if you can have
49:02one that scores high in every single one
49:04of those criteria, you have a very very
49:07good digital product. Okay? And again,
49:09you don't need to understand how to do
49:11this yourself. That's the job of the AI.
49:13You just need to understand that these
49:14are important, why they're important,
49:15and why a an ebook with 20 pages is
49:18better than ebook with 200 pages and
49:20more valuable. All right. So one little
49:24last thing here. I want to give you
49:25something so you can leave with
49:27something from this uh VIP session,
49:28which is the product promise. This is
49:30how you're going to use this. to create
49:32a digital product. Okay, we call this
49:34the product promise. It's a sentence
49:35with four parts. The first one is who a
49:37specific person with a problem, the
49:39problem, the result, and the time. A
49:42painful problem, uh where they can get
49:44or where they want to be with the
49:45transformation, and the time it's going
49:47to take to get them there. So, if you
49:48just put that together, I help that
49:50specific person with that specific
49:53problem that's getting worse get to
49:55point B, the final transformation that
49:57they want to get to in however long it
49:59takes to get them there. That's a
50:01valuable show product. Okay. So, here's
50:03the example. I help first- time parents
50:05of four to four to six month olds whose
50:08nights get harder every week get their
50:10baby and sleeping through the night in
50:12seven nights. If you can do that, you
50:14can have a valuable digital product.
50:16Okay? So, there congratulations. You
50:18just created your first very valuable
50:19digital product. And that's all you need
50:21to do here for YouTube to be able to
50:23create those digital products. And
50:25again, that's just something for you to
50:27use, but you don't need to worry about
50:29being able to do this yourself because
50:31the AI is going to do that for you.
50:34Okay, so just one last thing here, which
50:37is your challenge. Today's challenge,
50:39completed this challenge, enter into
50:41tomorrow makebook giveaway. There's
50:43three steps. Step one is to think about
50:45the problem around you, that people
50:46around you have. Step two is to think of
50:48a digital product idea that could solve
50:50that problem and run it by the five
50:52digital product unlocks. And then step
50:54three is to post the answer into the VIP
50:57and post it before tomorrow's VIP
50:59session to be eligible to win the prizes
51:01and we'll announce the winner in
51:02tomorrow's VIP session. So yeah, with
51:05that being said, that's pretty much all
51:07we had for today. Do you want to join
51:09for the the rest of it? Yeah. Do you
51:11want to join me or There we go.
51:14>> Come on.
51:16>> There we go.
51:17>> There we go.
51:19Good to roll. Ole. All fine. All right.
51:22All right. Well, I hope you guys enjoyed
51:25that. Go ahead and throw in some fire
51:27emojis in the chat.
51:30[sighs] Now,
51:32you guys are actually going to see a lot
51:34of this uh in practice with um some of
51:37our colleagues, some of our clients uh
51:40over the next couple days. We thought
51:43all of this practical application is is
51:45great, but let's show you what happens
51:48when someone puts into practice uh
51:50stumbling blocks they come across. uh
51:53and how they actually are able to
51:55implement what we teach and see results
51:57on the other side of it. And the other
51:59thing that I am very very aware of and
52:02privy to. Trust me, I get it. I I
52:06remember the frustration I first had
52:08when I first started boxing. My this
52:10probably was about my first 10 boxing
52:13sessions with my boxing coach. He kept
52:15making me do the same footwork
52:16movements. And at a certain point, I
52:18actually told him, I was like, "Bro,
52:20like this is like in in the nice way
52:23possible, excuse my French, like
52:24this." Like, "How much longer are you
52:26going to make me keep doing this?" Cuz
52:27at the time, I was a beginner. I didn't
52:29understand. I was like, "Why are you
52:31making me do the basics or like why are
52:32we not moving on to like the exciting
52:34stuff?" And it's because this is a
52:36person who's been a veteran in the sport
52:39for three decades and he understands
52:42what it takes. like he understands that
52:45all things have to come sequentially and
52:47in the right time. And I guess all that
52:50to say, we have structured these five
52:52days in a way where it flows
52:56in the right order and in the right
52:58time. I don't know if you guys have ever
52:59had the experience. Uh, one of my
53:01favorite activities to do is actually go
53:03back and reread books I read 10 years
53:06ago or 5 years ago.
53:08And I've had so many gut-wrenching
53:09moments when I've reread a text I read
53:1110 years ago or 5 years ago. And at the
53:14time I like kind of skip past it. Like
53:15it meant nothing to me. Like I I it it
53:18was so invaluable to me, but then 5
53:21years later or 10 years later with a
53:22fresh worldview, with a fresh
53:23perspective, it like totally changed my
53:26life and it it made sense. And it was
53:28like it was actually almost like a
53:30little scary to think about the fact
53:32that you just totally skimmed over it.
53:34And that's why two people can look at
53:35the exact same message or two people can
53:37look at the exact same training and for
53:41one it's completely transformative and
53:43for one they just gloss over it. So, all
53:45of that to say that our objective with
53:48uh all of our VIP and main sessions is
53:50to not overwhelm you, is to give you
53:54things
53:55in the correct dose at the right time,
53:58in the right order. So, with all that
54:00being said, we are going to follow that
54:03same
54:05sequential order uh and we're going to
54:08follow up with the main session which is
54:09going to be a very very exciting one. Uh
54:11we actually have some live demos uh in
54:13today's session which I think is super
54:14super cool. Once again we can say all
54:16these things conceptually and we can
54:18talk about that but I think it's very
54:19very cool and exciting to actually
54:23see it live right in front of your eyes.
54:25So with all that being said VIPs shout
54:28out to you. I you know I can't even
54:30begin to tell you from the balm of our
54:31hearts here at consultant.com how much
54:33we value how much we respect you. VIP
54:36means very important person and to me
54:38you are a very very important person.
54:40You're a person who uh
54:43I know Ole's stressing. Yes, Ole. I
54:46know. I know. I promise I'll finish up
54:47soon. Um yeah, just want to basically
54:50let you know how much we value. And with
54:52all that being said, I think Ole is
54:54about to kill me,
54:57[laughter] so we will we will end this
54:59stream right here. All right, perfect.
55:01Appreciate you guys. Thanks so much,
55:03guys. We'll see you on the main session.
55:04>> See you there. Cheers.

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