AI 시대에도 게임 엔진은 필요할까? 유니티 CEO에게 직접 물었습니다 — Transcript

Full transcript

1. 0:12Nice to meet you, man.
2. 0:13>> Nice to meet you.
3. 0:14>> Can you introduce yourself?
4. 0:16>> I'm Matt Bromberg. I'm the CEO of Unity.
5. 0:18>> Ah, it's an honor to meet you. Uh, you
6. 0:20choose Seoul as the very first stage of
7. 0:24the global Unite series. Why Korea
8. 0:26first? And as CEO, how do you see the
9. 0:30Korean developer and creator community?
10. 0:32>> The Korean community game development
11. 0:34community is incredibly strong.
12. 0:36>> Mhm.
13. 0:36>> A very [clears throat] long tradition of
14. 0:38making great games.
15. 0:40>> Mhm.
16. 0:40>> Uh, Unity has a really long history
17. 0:42here. We've been in the country for
18. 0:44many, many years. Last year we uh
19. 0:46brought Unite to Seoul for the first
20. 0:48time after 6 years.
21. 0:49>> Mhm.
22. 0:50>> Um, and there was so much energy last
23. 0:53year and it was just really exciting for
24. 0:55all of us that we all felt that it would
25. 0:57be the right place to to start this
26. 0:59year's event. And uh we just there's so
27. 1:02much support for Unity in the country.
28. 1:04And uh we just we love coming here.
29. 1:06>> Ah, thank you.
30. 1:07>> Yeah.
31. 1:08>> And many developers and artists fear
32. 1:11that AI will take their jobs. Unity says
33. 1:15AI will never replace creators. What
34. 1:18makes you so confident?
35. 1:19>> Partially
36. 1:21I'm very confident in what is unique in
37. 1:26in humanity.
38. 1:27>> Mhm.
39. 1:27>> Um, and how fundamental the idea of fun
40. 1:30and play is for people. And one of the
41. 1:32things that if you notice there has not
42. 1:34been one single AI created game which is
43. 1:38popular. There's no hit there's no AI
44. 1:41hits.
45. 1:42>> But there are reasons for that because
46. 1:43um
47. 1:44what people are interested in playing
48. 1:47are unique expressions
49. 1:49of of interactive entertainment. And AI
50. 1:53is trained at the median. It's the
51. 1:55average of human intelligence. That's
52. 1:58not what draws people to interactive
53. 2:00entertainment. And so that spark of
54. 2:02innovation, of uniqueness, I think is
55. 2:05fundamentally human.
56. 2:06I see AI as being more of an accelerant,
57. 2:10something that when properly used, when
58. 2:13properly thought of is going to make the
59. 2:15best developers and the best game makers
60. 2:18more effective and more efficient. Allow
61. 2:20them to magnify their impact rather than
62. 2:23something which is going to be
63. 2:25threatening to them.
64. 2:26And you know, the other thing is that I
65. 2:29I've spent a lot of years making games
66. 2:31and in general what happens when it
67. 2:33becomes easier or faster or more
68. 2:36efficient to make games, what you get is
69. 2:38more creation. You get more games. And
70. 2:41ultimately, I think that's going to be
71. 2:43good for people. Because for example, if
72. 2:46you think about like a
73. 2:48a big game studio
74. 2:50or really any game studio, when you make
75. 2:52a game, the thing that takes the most
76. 2:54time
77. 2:55is rebuilding systems that you know in
78. 2:59your heart have been built a thousand
79. 3:01times before, right? In every genre,
80. 3:04there are conventions. Everybody needs a
81. 3:06chat system and a guild system and you
82. 3:09know, everybody needs these certain base
83. 3:12infrastructure.
84. 3:13And so so much time is spent building
85. 3:16those things, rebuilding those things.
86. 3:18If you could use for example, AI to help
87. 3:21speed you through those basics so that
88. 3:23you could spend more time on
89. 3:24differentiating your game, on what's
90. 3:26going to make it unusual and new instead
91. 3:29of trying to rebuild everything that
92. 3:31everybody else has built.
93. 3:33That's going to be a huge advantage. And
94. 3:36I I can tell you that, you know, you one
95. 3:38of the things about that's interesting
96. 3:39about the game
97. 3:40development world is like the top games
98. 3:43often stay at the top of the charts for
99. 3:45a very long time. And and I've seen
100. 3:48statistics that say like 80% of the time
101. 3:51spent playing games is is spent in one
102. 3:54of the top games. And the challenge of
103. 3:56introducing a new game is that you have
104. 3:59to often think about providing features
105. 4:02and functionality that have all the
106. 4:05things in those top games, and they've
107. 4:07been working on them for 10 years. So,
108. 4:08you have to get to that level just to
109. 4:10start, and then you have to make it
110. 4:12different. And I again, I think when you
111. 4:14think about AI the right way, developers
112. 4:16are going to start realizing that it
113. 4:18helps accelerate them to that place
114. 4:20where again this unique idea of what
115. 4:21they can do differently
116. 4:23becomes more important.
117. 4:25>> Then, how does definition of creator
118. 4:28change in AI era?
119. 4:30>> You know, I think it evolves. I don't
120. 4:32think it's really truly different.
121. 4:34Because as we said, at the heart of it,
122. 4:37the creator and the direction of the
123. 4:39creation is is going to be controlled by
124. 4:43human creators. I really very firmly and
125. 4:46strongly believe that. You're working in
126. 4:48a team to make a game. That team has
127. 4:50maybe become a little different. It's
128. 4:52now probably other team members and also
129. 4:55coding agents. And you're now all
130. 4:57working together to create something.
131. 4:59But that doesn't mean that your role as
132. 5:01the creator has changed in a fundamental
133. 5:03way. I I don't think it has because
134. 5:06again, if you you have to direct the
135. 5:08outcome.
136. 5:09The the coding agents are assistants.
137. 5:12If you don't understand the challenges
138. 5:14you need to solve clearly, the coding
139. 5:16agent is not going to solve them for
140. 5:18you.
141. 5:19Um inside I think there's clearly going
142. 5:20to be an evolution. I don't know if we
143. 5:22really know what it's going to look like
144. 5:24in the end, but again, at the heart of
145. 5:26it, I I think the definition of a a you
146. 5:28know, of that creator, of the person who
147. 5:30has the spark of innovation and is
148. 5:33directing the development of the
149. 5:35expression of their human creativity, I
150. 5:37think that stays the same.
151. 5:40>> I saw in a recent Unity report that uh
152. 5:43many studios are focusing on smaller
153. 5:46projects.
154. 5:47>> Mhm.
155. 5:47>> Uh and more small teams than ever are
156. 5:50making millions with games built in
157. 5:53short time. Which solo or small success
158. 5:57in the Unity ecosystem surprise you
159. 6:00most?
160. 6:01>> There are lots of amazing new studios
161. 6:03that are cropping up all the time. I
162. 6:05don't know if you know I am games.
163. 6:08Just built an incredible strategy game,
164. 6:10new strategy game. Three people.
165. 6:12>> Wow, three.
166. 6:13>> The founder who was sort of also the
167. 6:15artist. I think one developer and
168. 6:19one designer I was something like that.
169. 6:20So it's just three people. And they've
170. 6:22made
171. 6:23a masterpiece the game was called.
172. 6:24They've made a global hit with this
173. 6:26game. They've distributed in five or six
174. 6:29different countries across all sorts of
175. 6:31devices.
176. 6:33And that kind of story is not that
177. 6:36unusual anymore. It's part of what
178. 6:38really animates us. It's what excites us
179. 6:41about going to work. This idea that we
180. 6:42can create technology that puts that
181. 6:45kind of power in in in people's hands.
182. 6:48And again, I think the AI will help with
183. 6:50that. But even before AI came, we had a
184. 6:53thousand stories of of really small
185. 6:55teams being able to use Unity to to make
186. 6:58an incredible impact. That was the idea
187. 7:00that Unity was founded on even 20 years
188. 7:02ago. The idea that we called it the
189. 7:04democratization of game development. The
190. 7:07idea that anybody could create a game.
191. 7:09You know, before engines existed, you
192. 7:11know, you needed lots and lots of money
193. 7:13and it was was un it was unapproachable
194. 7:16by people. And engines changed all that.
195. 7:18Even though we're 20 years down the
196. 7:19road, that we're in many ways in the
197. 7:22same place where we can continue to
198. 7:24invest in in our in our software to be
199. 7:27able to help guys like I am games
200. 7:29[snorts] be successful.
201. 7:31>> And what do you think the secret to
202. 7:35beating the big studios with just a
203. 7:38small team?
204. 7:39>> I think in it's always the case that
205. 7:42look, it's hard to make a hit. It's
206. 7:44always been hard and it always will be
207. 7:46hard. And as
208. 7:47it becomes more difficult when there are
209. 7:49more and more games in the market. But
210. 7:51the secret is always really to have a
211. 7:54really clear vision and to lean into
212. 7:56what is unique about that game.
213. 7:59Because especially today, players really
214. 8:03connect to
215. 8:04um different unique visions because
216. 8:08there's so much out there that is sort
217. 8:10of the same.
218. 8:11>> Yeah.
219. 8:12>> Um so a game that's unusual and quirky,
220. 8:15but it clearly comes from a from a
221. 8:17person's ideas, right? Or you can tell
222. 8:20it feels handmade almost. Those kinds of
223. 8:22games I think are beginning to see more
224. 8:24and more success.
225. 8:25>> Oh, yeah.
226. 8:25>> And today
227. 8:26>> you announced the first case of Unity
228. 8:29content running natively inside Unreal.
229. 8:33It's surprising to see you join hands
230. 8:36with the biggest competitor. Is Unreal a
231. 8:39rival or partner? What does Unity gain
232. 8:42from this collaboration?
233. 8:44>> It was really neat to show it being able
234. 8:46to show the technology working inside
235. 8:48inside UEFN was very exciting for us and
236. 8:51that technology is really special. It's
237. 8:52called Polyspatial. That's a networking
238. 8:55technology that lets us run games in you
239. 8:58know, in a cloud somewhere else. It's
240. 9:00incredible. The most important thing for
241. 9:01us is helping
242. 9:03Unity developers. And so from our
243. 9:06perspective, the idea that we could take
244. 9:08the millions of Unity developers and
245. 9:10give them an opportunity to release
246. 9:12games inside Fortnite just like you
247. 9:17release a game to iOS or to PC or to
248. 9:20Nintendo. That's good for developers.
249. 9:22And if it's good for developers, it's
250. 9:24good for us because we want to be able
251. 9:26we we want to be the place where you can
252. 9:28write a game once and have it run
253. 9:31anywhere at any time. And at the same
254. 9:33time, it's also good for for
255. 9:35But we don't it's our view that making
256. 9:38the industry bigger
257. 9:40and providing more opportunity is kind
258. 9:42of good for everybody.
259. 9:44So, I was
260. 9:45I felt really good and excited about the
261. 9:47opportunity to do that and Tim and I
262. 9:49spent a lot of time together, but I
263. 9:52I'd say maybe it was a 10-minute
264. 9:53conversation where we agreed that, you
265. 9:55know, that would be a good idea because
266. 9:57I think we both feel that way that that
267. 9:59creating opportunities for more people
268. 10:01is a good idea.
269. 10:02>> Oh, great. Let me ask you
270. 10:04>> me.
271. 10:05>> If a developer starting out today had to
272. 10:08pick an engine,
273. 10:10why should they choose Unity over
274. 10:12Unreal?
275. 10:13>> You know, I'm a big fan of Unity,
276. 10:15obviously. It's it's it's our company,
277. 10:16but I
278. 10:17and you know from from making videos
279. 10:20that Unity is particularly good for
280. 10:22folks starting out. It's by far the
281. 10:25easiest engine to use. It still requires
282. 10:28some some learning as you as you know,
283. 10:31but it's a great place to get started.
284. 10:33The community is incredibly strong.
285. 10:35And that's really important, especially
286. 10:37when you're first starting out. You need
287. 10:39help and assistance and support from
288. 10:41other people in the community and the
289. 10:43Unity community is incredibly generous
290. 10:45with their time
291. 10:47and giving tips and I and I and I think
292. 10:49that's a really important part of it.
293. 10:51But, the other thing about Unity as
294. 10:53we've been talking about is that what
295. 10:55makes the engine really special is that
296. 10:57it's it's open.
297. 10:59It's really
298. 11:00it's more of an authoring platform than
299. 11:02an engine, right? It's an open
300. 11:04ecosystem. It's extensible. So, any tool
301. 11:07or technology that you would need to
302. 11:09build a game and whatever your needs
303. 11:11are, you can install directly inside
304. 11:14Unity. So, everybody can create their
305. 11:15own environment and I think that's a
306. 11:17really special part of Unity. We're not
307. 11:19a vertically integrated closed
308. 11:22environment.
309. 11:24It's really open environment and that's
310. 11:25that's really good for people starting
311. 11:27out. It's really good as you get more
312. 11:29advanced as well, but it just provides
313. 11:31kind of flexibility. And the last thing
314. 11:34I'd say is that the also the wonderful
315. 11:36thing about Unity is that you can make a
316. 11:38game once
317. 11:40and then distribute it to 25 different
318. 11:42platforms with the press of a button.
319. 11:45This is incredibly powerful. Um and so
320. 11:47especially if you're starting out, you
321. 11:48don't exactly know where you want the
322. 11:50game or you don't know what countries
323. 11:52you might take it in and you don't know
324. 11:54it's that kind of flexibility to be able
325. 11:57to write once and distribute anywhere is
326. 11:59really powerful. So you don't have to
327. 12:00worry that you're going to outgrow the
328. 12:02idea. Um and so I think over time uh
329. 12:07especially in mobile, where more than
330. 12:0970% of the top mobile games in the world
331. 12:11are built on Unity,
332. 12:13folks tend to make us their choice.
333. 12:16>> In an era where AI writes the code and
334. 12:20creates the assets, maybe we won't even
335. 12:24need a game engine at all and the mode
336. 12:27could disappear.
337. 12:29>> Mhm.
338. 12:29>> That's the successful collapse debate
339. 12:32everyone's talking about nowadays.
340. 12:34>> Yeah.
341. 12:35>> Yeah. What is Unity's mode in AI era?
342. 12:38>> Yeah, listen, I think the most important
343. 12:40thing
344. 12:41um is to understand what value you
345. 12:44provide. And um I think the sometimes
346. 12:48the
347. 12:49that's debate misses that.
348. 12:51We're not an application. Um the editor
349. 12:54is a UI,
350. 12:56but
351. 12:57it's actually not that important.
352. 12:58Ultimately, what's important is the the
353. 13:00platform
354. 13:02that enables you to not just author, but
355. 13:06then monetize and distribute and operate
356. 13:11in live service, you know, again, across
357. 13:14a million different devices in any
358. 13:17country in the world.
359. 13:18You're not going to be vibe coding the
360. 13:21infrastructure to operate a
361. 13:23billion-dollar game. You're just not.
362. 13:26Um it's not going to happen. By the same
363. 13:29token, what we've learned inside Unity
364. 13:32about how to make games, the context
365. 13:34inside is incredibly valuable when we
366. 13:37partner with AI.
367. 13:39So, uh one of the things we announced
368. 13:41here at Unite in Seoul was that we're
369. 13:43opening up the engine.
370. 13:45And so, you can develop using a coding
371. 13:48agent, Claude, or whatever you like to
372. 13:50use. You can connect directly into
373. 13:52Unity's platform and use Unity to build
374. 13:54a game.
375. 13:55We don't see that as as being a threat.
376. 13:57We think it's an opportunity for more
377. 13:59people to use our underlying platform.
378. 14:02And we think many, many more will. In
379. 14:03fact, we're already seeing more.
380. 14:06So, that dynamic is one that I think
381. 14:08will will tend to strengthen um
382. 14:11the really good platforms. Um and it
383. 14:13might be in the in the world, it might
384. 14:14be a threat to some kinds of software,
385. 14:16but but not so much for us.
386. 14:19>> The monetization platform, distribution
387. 14:22platform is the most.
388. 14:24>> That's exactly right. And the you know,
389. 14:25the it's all about the harness with AI,
390. 14:27right? And um we think we have a really
391. 14:31powerful harness. Um and we know that um
392. 14:34our harness plus the frontier models is
393. 14:37much better than just the frontier
394. 14:39models.
395. 14:40And as a consequence, they work much
396. 14:42better in partnership.
397. 14:44>> Uh if one day we can make a game with
398. 14:48just a single prompt,
399. 14:50we we still need a game engine?
400. 14:52>> I mean, I think that the the question
401. 14:54will be what kind of game.
402. 14:56Right? So,
403. 14:58you can make a game with a single prompt
404. 14:59now. Right? You can I want a match-three
405. 15:02game that does this, and you'll come up
406. 15:05with a 3GS game and you know, a level.
407. 15:08No one will play it.
408. 15:10>> [laughter]
409. 15:10>> So, if it's fun, that's okay.
410. 15:13I think the much bigger opportunity
411. 15:15that we see is
412. 15:18we used to be in this world which only
413. 15:19professional software developers could
414. 15:21make video games. And now we're moving
415. 15:23to this world where tens of millions
416. 15:26more people are going to be able to
417. 15:28create. I I There's an expression I
418. 15:30love. I don't know if I invented it or I
419. 15:33read it somewhere, but um it's creation
420. 15:36is the new consumption.
421. 15:37>> Oh.
422. 15:38>> People
423. 15:39want to create. Everybody who makes like
424. 15:43um TikTok videos or YouTube videos
425. 15:46ultimately is going to begin to make
426. 15:49interactive entertainment as well as it
427. 15:52becomes easier and easier for them to do
428. 15:54that. And they're going to use Unity to
429. 15:58do that. As Unity gets easier to use
430. 16:00because the tools become easier and AI
431. 16:02helps make them easier. Tens of millions
432. 16:04of people are going to make games. But
433. 16:07we know and kind of gets back to that
434. 16:10harness. We can help even in the context
435. 16:13of using AI to do it, we can help the
436. 16:15creator plus the AI make a game that's
437. 16:18actually engaging and interesting and
438. 16:20that someone will play, not just kind of
439. 16:23garbage.
440. 16:24Um and and we think tens of millions of
441. 16:26more people are going to do that than
442. 16:28ever before. So it's again it's the
443. 16:30We see this much more as an opportunity
444. 16:32than a threat.
445. 16:33>> Mhm.
446. 16:34It's uh still early days, but world
447. 16:36model technology like Google DeepMind's
448. 16:39Project Genie 3. Have you ever heard
449. 16:41about that?
450. 16:42>> Yes.
451. 16:42>> The world model is advancing fast
452. 16:45nowadays. Some predict it could
453. 16:47fundamentally change how games are made.
454. 16:51>> Mhm.
455. 16:51>> How do you see this and if Unity is
456. 16:55preparing for this future, what
457. 16:57direction are you thinking?
458. 16:58>> Yeah, world models are really
459. 17:00interesting and exciting and I You're
460. 17:02right, they're still at a at the very
461. 17:03early days for them. And right now what
462. 17:06they are sort of a minute or a
463. 17:08two-minute video that's completely
464. 17:10expressed in pixels and there's no close
465. 17:13control, there's no determinism, there's
466. 17:15no platform, there's nothing really
467. 17:18there that we would recognize as a game
468. 17:21or that you can manipulate into a game.
469. 17:24But it's we think are really interesting
470. 17:26as a source of content. So for example,
471. 17:28one of the things you can do is a dream
472. 17:30a world in a world model and it's a it's
473. 17:33almost like a way of quickly building a
474. 17:34prototype.
475. 17:35>> Mhm.
476. 17:36>> You import that into Unity and then you
477. 17:38can build a real interactive experience
478. 17:40around it. Right? And again, it's the
479. 17:42it's the kind of I go back to the
480. 17:44openness of our platform and the
481. 17:47important piece being the harness and
482. 17:50the platform technologies that enable
483. 17:52you to build something actually useful
484. 17:55and operable. Um
485. 17:57and so the world models I think are
486. 17:59going to be another source of content
487. 18:01that comes into Unity.
488. 18:02>> Oh. So are you preparing for some
489. 18:06integration
490. 18:07>> Yes, exactly.
491. 18:09>> Oh.
492. 18:09>> In fact, you can already
493. 18:11import
494. 18:12>> Oh.
495. 18:12>> uh video like a from Genie, you can
496. 18:14import your a 2-minute video and then
497. 18:16immediately start working on it.
498. 18:18>> Is there a plugin or connection?
499. 18:20>> Yeah, you can just you can just import.
500. 18:22>> Wow, cool.
501. 18:22>> And that will get better and better over
502. 18:24time.
503. 18:24>> Oh, yeah, cool. I think the other thing
504. 18:26that that maybe people
505. 18:28>> don't fully understand is that we are
506. 18:31also working on some really interesting
507. 18:33and special products and technologies
508. 18:35too.
509. 18:36>> Oh.
510. 18:37>> And so the advances that we're going to
511. 18:40bring to the market, you know, in the
512. 18:42next few months and into next year, I
513. 18:45think are going to be pretty exciting.
514. 18:47>> Oh.
515. 18:47>> So the the I think the thing that people
516. 18:49underestimate is that um
517. 18:51that folks who are in the market now are
518. 18:53also capable of leaping forward. Um and
519. 18:56I guess you have to show that and and
520. 18:58you know, we think we will.
521. 18:59>> You teased Unity 7 in today's keynote.
522. 19:03Not an incremental update, but a leap
523. 19:06forward. Why does Unity need this big
524. 19:09leap now? And from a Unity 6 users
525. 19:12perspective, what changes the most?
526. 19:15>> Yeah, I mean for us it's about
527. 19:17liberating
528. 19:18developers from the editor. It's like
529. 19:20what we're talking about. The way people
530. 19:23create is changing.
531. 19:25The tools are changing and the
532. 19:26technologies are changing. So you can't
533. 19:28stay still. And for us and our our
534. 19:31heritage is around an open platform. And
535. 19:33so what we decided to do was
536. 19:35take a leap forward and open up the
537. 19:38editor so that for example, maybe
538. 19:41the next generation of gamers won't be
539. 19:43in the editor at all. Or maybe they'll
540. 19:44only occasionally come into the editor
541. 19:46when they have to do something in the
542. 19:48editor. The rest of the time they may be
543. 19:49in the at their own command line
544. 19:51interface. Um if that's the workflow
545. 19:54that they feel comfortable in, then
546. 19:55that's fine. We're sort of agnostic as
547. 19:58to how people connect to our platform,
548. 20:02to our authoring platform. Uh but we
549. 20:04were intellectually we're we felt that
550. 20:06way, but the product didn't reflect that
551. 20:09openness. And so the idea of Unity 7 is
552. 20:11to open it up. Open it up to CLIs, open
553. 20:15it up for more collaboration. So
554. 20:18game development, big team or small
555. 20:20team, is a collaborative activity. But
556. 20:22again,
557. 20:23the older versions of Unity were really
558. 20:25built around the idea of individual
559. 20:27developers and mostly around software
560. 20:29developers.
561. 20:31What Unity 7 is going to do is
562. 20:33enable collaboration between anybody,
563. 20:37not just developers, but artists and
564. 20:38designers and producers,
565. 20:40who are going to be able to
566. 20:42access Unity
567. 20:44very easily, be able to share
568. 20:46assets, comment, build things together
569. 20:49through a web interface without going
570. 20:53in their own environments without going
571. 20:55to the editor. And then if if that was
572. 20:57our vision, we had to make sure that the
573. 21:00the engine itself wasn't the bottleneck.
574. 21:04Right? If we're going to if If going to
575. 21:05move very fast using CLI, you don't want
576. 21:08your own technology to be the thing that
577. 21:09slows it down. Um and so we modernized a
578. 21:12lot of uh internal systems. We
579. 21:15introduced CoreCLR and some other things
580. 21:17so that um
581. 21:18when you're collaborating with other
582. 21:20collaborators and coding agents that
583. 21:23Unity itself would work really, really
584. 21:24quickly and effectively that way. Um so
585. 21:27it's it's kind of a a new evolution in
586. 21:29in how we're thinking about it.
587. 21:30>> Mhm.
588. 21:31These day many developers barely touch
589. 21:34the editor.
590. 21:36They just build entirely with AI tools
591. 21:39like Codex or Cloud Code.
592. 21:41>> Mhm.
593. 21:42>> Uh people call it live coding.
594. 21:44>> Mhm.
595. 21:44>> And so opening Unity up through MCPs and
596. 21:49APIs seems like the right move, but it
597. 21:52could also weaken the value and
598. 21:56dominance of Unity's own editor. Why did
599. 21:59you choose openness anyway? Uh and what
600. 22:02does the game development look like in
601. 22:05the future you imagine?
602. 22:07>> Open is always better than closed. And
603. 22:10you have to lean into the way technology
604. 22:13is moving and developing. You can't get
605. 22:15defensive. Um you can't try to hold on
606. 22:17to what you have. You have to try to
607. 22:20open and understand where the energy is
608. 22:22coming from, where the new ideas are
609. 22:23coming from. And so the idea of trying
610. 22:25to protect what we have is was never was
611. 22:28never a thought for us.
612. 22:29And it's also, as I said, unnecessary
613. 22:31because what we want to do is maximize
614. 22:34the number of people
615. 22:36that are connecting to our authoring
616. 22:37platform. Because that means they're
617. 22:39going to build games on our platform.
618. 22:41Those games are going to get distributed
619. 22:43on our platform. They'll be monetized on
620. 22:45our platform. And people will use um
621. 22:47Vector to acquire new customers on that
622. 22:49platform. They'll distribute them on the
623. 22:52platform. Um and they'll update the
624. 22:55games on the platform. So I
625. 22:57I'm agnostic as to how people come into
626. 22:59the creation experience. It doesn't
627. 23:01matter to me. And it could be your own
628. 23:03CLI, it could be our editor, it could be
629. 23:05anything. It's It's fine for me. It's
630. 23:07just The idea is to have as many people
631. 23:09creating
632. 23:11um on our platform as we possibly can.
633. 23:13And sometimes those people will be
634. 23:15professional game developers, um but I
635. 23:17think increasingly in the future you're
636. 23:20going to have a a new group of people
637. 23:21who are not professionals, they're not
638. 23:23making professional games, but they're
639. 23:25able to create really interesting
640. 23:27interactive entertainment they can share
641. 23:29with their friends and they can use to
642. 23:31enhance um maybe the videos they're
643. 23:33building or other things, and that's
644. 23:35going to be a totally new audience. And
645. 23:37so we want those new people on our
646. 23:39platform, too. Uh and so even whether
647. 23:42you're professional or you're not a
648. 23:43professional, just uh providing that
649. 23:46access and opening is just it's the
650. 23:48right way to go because it it makes us
651. 23:50stronger.
652. 23:51>> So the editor is not important, just
653. 23:54>> I don't think so. I think it's That's
654. 23:56the way people used to build games and
655. 23:58it That's what we used to be the primary
656. 24:01place.
657. 24:02But technology evolves. And if if no one
658. 24:05ever uses the editor again, that's
659. 24:07That's okay with me. Um
660. 24:09and because the editor was is very
661. 24:11backward-looking, it's a collection of
662. 24:12UI and and other things that developed
663. 24:16over 20 years in a very specific way. If
664. 24:19you can create a wrapper around that
665. 24:22which is easier to use and more
666. 24:24effective, then of course you should do
667. 24:25that.
668. 24:26>> Unity is known first as a game engine,
669. 24:30but lately the growth of your ad
670. 24:33platforms factor has been remarkable.
671. 24:37Being the company that makes the engine
672. 24:40must give you a unique weapon in
673. 24:43advertising. What's the decisive
674. 24:45difference from other ad platforms, and
675. 24:49what success stories are you seeing?
676. 24:52>> It's really important to to recognize
677. 24:54that
678. 24:55when you start building a game, how
679. 24:57players react to it is always going to
680. 25:00be the most important thing that
681. 25:01happens.
682. 25:02And that means while you're building a
683. 25:05game, you want feedback.
684. 25:07Um but it also means that ultimately
685. 25:09when your game is complete and you start
686. 25:11to look for players, you're going to
687. 25:12need to understand
688. 25:14who are the kinds of players who are
689. 25:16going to like this game.
690. 25:17And where can I find them? And how can I
691. 25:20acquire them effectively and
692. 25:22efficiently? Because a a game has to
693. 25:25find its audience to be successful. And
694. 25:28we see that as the natural evolution of
695. 25:31of the game making cycle. It starts with
696. 25:33prototyping.
697. 25:34Um and ends with you going out and
698. 25:37looking for for users. And the advantage
699. 25:40that we have is that there are more than
700. 25:433 billion people playing a Made with
701. 25:46Unity game every month. 3 billion
702. 25:48individuals. And all those games are
703. 25:50running using our runtime. And that
704. 25:52runtime helps us understand consumer
705. 25:55behavior in a way that helps us target
706. 25:58uh for for folks who are making games,
707. 26:00helps us help them target new players.
708. 26:03So that we have a really good
709. 26:04understanding of what kinds of games
710. 26:07people like. And we can help match them
711. 26:10uh with the new games that are being
712. 26:11built. And so it's this it's this closed
713. 26:14loop where you build your game in Unity,
714. 26:18um you operate in Unity, and then uh we
715. 26:20can help you find the right players um
716. 26:23because we know a lot about
717. 26:25>> who those players are.
718. 26:25>> Oh, yeah.
719. 26:27>> For people starting game development or
720. 26:30developer career today,
721. 26:32>> Mhm.
722. 26:32>> uh especially those wondering whether
723. 26:35it's still worth learning to code
724. 26:37because of AI, what would you tell them?
725. 26:40What should they learning right now?
726. 26:42>> It's an interesting question. Um I'm
727. 26:45still a a big proponent of learning how
728. 26:47to code. I think it's especially
729. 26:49important that when you're coming up to
730. 26:51understand
731. 26:52how tactical systems are architected.
732. 26:56The AI is only as smart as the person
733. 26:59directing. You often with AI end up
734. 27:01becoming a reviewer sometimes rather
735. 27:05than the original creator. So you're
736. 27:07reviewing the work that's been done, but
737. 27:09if you don't understand the right way to
738. 27:11do it, it's very hard for you to know
739. 27:13whether the AI has done it properly or
740. 27:15not. So, you know, we we still need to
741. 27:19understand how things come together and
742. 27:22how the technology works um and how
743. 27:24systems interact to create an end
744. 27:27result. And I and I think that kind of
745. 27:30education is still really really
746. 27:31important.
747. 27:33>> Finally,
748. 27:34Unity's mission is to enable more people
749. 27:38to unleash the power of creation.
750. 27:41What will creation look like 10 years
751. 27:44from now?
752. 27:45>> Gosh, I wish I knew.
753. 27:47We're at such an interesting time in the
754. 27:49world now and it's it's really hard to
755. 27:51guess. You know, even 10 weeks ahead
756. 27:54more than you know, than than 10 years
757. 27:56ahead. But I guess I would the one thing
758. 27:58I'd say going back to you know, where we
759. 28:00started the conversation is I know the
760. 28:03way we create things will be radically
761. 28:05different, but I I do feel
762. 28:07really strongly that
763. 28:09at the center of the creative enterprise
764. 28:12will always will always be the kind of
765. 28:14unique human vision of a human creator
766. 28:17and I feel uh I feel very strongly about
767. 28:19that. The tools may change, things may
768. 28:21evolve, but um but the individual
769. 28:23creator and that vision is still going
770. 28:25to be incredibly important.
771. 28:27>> Yeah. Thank you for your time.
772. 28:29>> pleasure.
773. 28:30>> Thank you so much. It's very pleasure to
774. 28:31talk with you. Thank you so much.
775. 28:33>> again.
776. 28:34>> Thank you.