AI Builds the Websites That Pay You Monthly — Transcript

Full transcript

1. 0:00Okay, a couple months ago, I posted this episode  about a guy that does rank and rent. In other
2. 0:05words, he proactively builds websites for local  home service businesses and then gets them to
3. 0:10start generating leads. And then once they get  leads, he reaches out to a business owner in
4. 0:14that niche in that area and says, "Hey, I've got  leads for you. Do you want to buy them?" And they
5. 0:18usually say yes. Remember, this guy makes between  like $300 and $3,000 per website per month. He
6. 0:24owns the website, the phone number, the domain  name, and he passes on all the leads. We don't
7. 0:28need code, the hosting, the email, everything.  It's all going to happen on the same platform.
8. 0:32And once we have one website, we can literally  copy and paste it across other niches or across,
9. 0:38you know, the same niche but in different  markets. I got hundreds of DMs saying,
10. 0:41"How do you do this? How do you do this? Here's  how you do it. It's really not that hard."
11. 0:48First, let me dive in a little deeper on how this  business model actually works. So, we're going to
12. 0:53find a website called like pool cleanersdall  dallas.com or something, something generic,
13. 0:58service name, city name. Then, we're going to use  this tool that I'm about to show you to optimize
14. 1:03it for local search so that when people in Dallas  need a pool cleaner, that website will start to
15. 1:07rank organically for them. And then the customer  inevitably fills out a form or calls a phone
16. 1:12number, that's going to be a lead. That's what  we're charging money for. Got it? Got it. This
17. 1:16business works because local service businesses  are generally terrible at internet marketing.
18. 1:20It's not their core competency. It doesn't need to  be. That's fine. It can be ours. We can be good at
19. 1:25marketing even if we're not today. A lot of these  guys very much have a if it's not broke, don't
20. 1:30fix it mentality. Their website was built in 2009.  It still generates leads for them, but they don't
21. 1:35know how much better it could be if they actually  optimized it. We're going to show them. And I'll
22. 1:39tell you right now, not all of these websites are  going to be bangers. Not all of them are going to
23. 1:42bring in a bunch of leads and just have people  banging down your door to buy those leads from
24. 1:46you. It's like fishing. You know what a trot line  is? I used to live in Alabama and we would run
25. 1:50trot lines across these creeks. The more hooks  on your trot line, the more fish on your hooks
26. 1:55the next morning. Okay, so we're just setting out  a trot line with a bunch of hooks. Not all of them
27. 1:59will have fish, but the more hooks we set out,  aka the more websites we build, the more money
28. 2:04we'll make. So, we're going to go to Hostinger and  their product here is called Hostinger Horizons.
29. 2:09But before we build the website, we got to know  what website to build. What niche are we building
30. 2:13in? And what markets are we building in? Well,  we're going to go to trends.google.com. And I
31. 2:18like pool service because it's a growing category.  Co started this huge boom in pool building and now
32. 2:23all those pools need to get serviced. So if I go  to Google trends and look at the United States
33. 2:282004 to present and type in pool service near  me up and to the right. Okay. It's obviously a
34. 2:32seasonal thing. That's fine. Seasonality is  great. It's trending upwards. The market's
35. 2:37growing. Okay. Now what is one of the fastest  growing cities in the country? Bentonville,
36. 2:42Arkansas. Believe it or not, home of Walmart  headquarters. It is booming in Bentonville.
37. 2:46lot of people with a lot of money building a lot  of pools. So, is the domain name bentonvillepool
38. 2:51service.com open? It's called an EMD, exact match  domain. That's what we want here because that's
39. 2:58exactly what people in or around Bentonville are  going to be searching. So, that sends Google a
40. 3:03positive signal that our website has a relevancy.  That's what Google wants to see. It wants to be
41. 3:09sure that if it puts a website in front of a  user, they will get what they expect when they
42. 3:14click on that website. So thankfully we can get  a domain name right within Hostinger so we don't
43. 3:18need to like connect things across platforms.  We're going to go to hostinger.com/domain-name-
44. 3:24search. We will put that in the description.  Okay. And we're going to type in Bentonville
45. 3:32service.com. Look at that. It's available. Okay.  Now two chat windows that you're looking at. The
46. 3:39one in the center which is the main one and  then the one on the right which is Cody. Cody
47. 3:43is like the help desk, right? So, if you don't  really know how to prompt something very well,
48. 3:47ask Cody and then paste that prompt over to the  main one. Let's do that. Okay. I want to build a
49. 3:51generic lead genen site for a pool service  business in Bentonville, Arkansas. The URL
50. 3:55is bentonville pool service.com. The site will  use best practices for SEO and generate organic
51. 4:00leads over time from people in Northwest Arkansas  looking for pool service and then I'll sell those
52. 4:05leads to actual pool service companies in that  area. give me the perfect prompt to paste into
53. 4:09Hostessure Horizons so it can generate this exact  site for me. I will want to eventually copy and
54. 4:14paste this site across other markets and niches.  So, okay, here's a ready to paste prompt. Okay,
55. 4:19we're just going to do that. Okay, so it's  important to tell any AI what your intent is,
56. 4:25right? Give it context and tell it your intent  because it's going to know more about what
57. 4:29you're wanting than what you even know cuz we've  never done this before, right? So, just tell it
58. 4:34what's in your heart, mind, and soul. Boom. We're  going to pick a plan. You can head on over to my
59. 4:38link for Hostinger or Horizons. Grab the starter  plan with the 12-month option. You can also claim
60. 4:44your free domain name here as well. It's going  to be included with the plan for a full year,
61. 4:49so you don't have to make a separate purchase.  And drop in my code, Kerner Office, all one word,
62. 4:54for 10% off. So, we've proven the industry pool  service. We've proven the market, Bentonville. We
63. 5:00can see right here it's the fastest growing city  in Arkansas and the fifth fastest growing city in
64. 5:04the United States. Cool. We've proven everything,  so we're more likely to be successful now. Okay,
65. 5:09there's my prompt. Let's see what it can do. Okay,  I'll build a clean, professional lead generation
66. 5:13site. yada yada yada. Homepage services, service  area, about, contact SEO optimization, mobile
67. 5:19first, scalable template structure. Awesome. That  way, if I want to copy and paste this, I can just
68. 5:25say, okay, instead of pool service, Bentonville,  we're doing gutter cleaning Philadelphia. You get
69. 5:30the idea. Okay, boom. It's done. That's what we're  working with here, folks. That is not freaking bad
70. 5:35at all. Services. Okay. Now, remember, every  single one of these words and characters and
71. 5:40paragraphs is a little signal to the SEO gods  out there that it should rank this website more
72. 5:46highly. Our story about boom. So, let's say I want  to make a little change. You just ask it to make a
73. 5:53change. Like, if I were building this website by  hand, I would not require email, only phone. So,
74. 5:58just ask. Remove the email as a requirement on  the lead form. Okay. So, I didn't explain it well
75. 6:04enough. It removed the requirement of email, but  it left the field. I don't even want the field.
76. 6:09Okay, keep in mind this is very important. They  need to call this carer's law or something. There
77. 6:14is a direct correlation between the intent of your  potential customer and the level of friction you
78. 6:21have. Let me explain. Let's say your lead form  only asks for their email. Nothing else. Not
79. 6:27what service do they need, what their phone number  is, what their name is, only their email. you're
80. 6:31going to get, I'm making this up, but let's say a  5% conversion rate, which is amazing. Say you need
81. 6:36email and name, it drops to 4%. But of those 4%,  they have higher intent because they were willing
82. 6:41to go through an additional piece of friction  to give you their info. Let's say you put email,
83. 6:46phone, service needed, address, blood type,  whatever, genealological, family tree,
84. 6:52your conversion rate drops to 0.5%. But the chance  of those.5% of people buying from you is way way
85. 6:59way way higher than if it were 5% and people were  just giving you their emails. There is a perfect
86. 7:04trade-off between friction and intent, okay? And  conversion rate. Don't ever forget that the trick
87. 7:10is to find the balance for you and your niche.  There's not a one-sizefits-all. I wish I could
88. 7:15tell you only ask for the email because you  want the highest conversion rate possible. No,
89. 7:18it depends on a lot of things. In my experience,  the higher ticket it is, the more friction you
90. 7:23need. We had a business where we were selling uh  sport courts, sport court construction services
91. 7:29and our first lead form just asked for like their  name and their email. We got a ton of leads and
92. 7:33none of them converted 0%. Then we added a bunch  of things like the size of your house, the size
93. 7:39of your yard, a lot of friction and our conversion  rate dropped a ton, but our close rate went from
94. 7:450% to like 30%. Which was insane, right? Cuz it's  higher ticket. But if it were like lawnmowing,
95. 7:52a $50 service, low friction is okay there. Okay,  did exactly what I needed. Service needed is still
96. 7:57here but no longer required. Email is gone. So  if you want to change something, just ask. If
97. 8:02you want to change like some text or something,  just toggle this button right here, edit content,
98. 8:05and you just say, you just change it right there,  baby. Boom. Done. From get in touch to contact
99. 8:11us. Easy peasy. Okay. I wanted to add a new  section called why choose us. Why? Because local
100. 8:18customers, anyone really, they make decisions  based on trust. So, why choose us page goes a
101. 8:23really long way in making that happen. I'm going  ask it to do that. Boom. Why choose us? There it
102. 8:27is. Perfect. Toggle back that edit content and  those boxes go away. Hey, I got to publish this
103. 8:33thing. First of all, I'm going to click publish.  Can't miss it. Top right. Done. Right now,
104. 8:37it's on a temporary domain. We can see right here  that the website works. It's beautiful. It's live.
105. 8:42Okay. Love it. But we bought a custom domain.  Remember, we got to connect that. Bentonville
106. 8:49Pool Service. There it is. Right at the top. Easy  to find. Register. Finishing the registration.
107. 8:54Boom. Added to my site. Easy peasy. We're going  to click publish again now that it's on a custom
108. 9:00website. Okay. Now, we need to integrate with  something, right? This probably isn't going to be
109. 9:05a website that you would integrate with a payment  provider like Stripe or PayPal, but we could if
110. 9:10we wanted to use the same website for charging our  customers. So in this case, our customers are not
111. 9:15people that need pool service. Our customers are  an actual pool service in Bentonville, Arkansas.
112. 9:20So we want to keep things clean and easy, and we  want like a special page on this website, kind of
113. 9:25a hidden page, maybe password protected, where we  have our customers pay our invoices. Then we want
114. 9:30to integrate with Stripe. Okay. So if we want  to integrate with Stripe, just ask it. So it's
115. 9:36kind of nice. It linked me directly to my Stripe  dashboard. Okay. I went to Stripe to the link.
116. 9:42it gave me. I just clicked create API key. There  it is. Pasting it in right here. Blurring that out
117. 9:48for you. I didn't even ask for it to set up an  invoicing system for me, but it's kind of going
118. 9:53the extra mile. If we wanted to monetize this  with ads, you can do that by integrating AdSense,
119. 9:59which is Google's ads company. I don't want to do  that here, but it's not a bad idea cuz you're not
120. 10:04really going to turn customers away if your  site has ads on it. were used to ads and or
121. 10:08they already have ad blockers as it is, but it's  just not the strategy I'm going for here. Boom.
122. 10:13Just like that. I didn't even ask for it, but now  I have an admin portal where I can send invoices,
123. 10:17see invoices, and others can come and pay  invoices. All because I just gave it my one Stripe
124. 10:24API key. Awesome. So, to integrate AdSense, this  is literally all you do. You go to this website
125. 10:30right here, Google AdSense, create an account.  Just like the Stripe API key, you get a key. It's
126. 10:35called a publisher ID. Then you come back here  to the chat, give it the publisher ID, and it
127. 10:40integrates it and then asks you where do you want  the ads, the top, on the side, wherever. Boom.
128. 10:45Done. Good to go. We're going to click publish yet  again just to be safe. If you choose the yearly
129. 10:50plan, then you get free domain and hosting. You've  got SSL, which is like security on your website,
130. 10:59worth tens or even hundreds of dollars depending  on who I'm able to sell it to. And remember,
131. 11:04Postinger built my website to be SEO friendly.  It has metatags, meta descriptions, H1, all the
132. 11:10weird terminologies that you need to rank highly,  it already has. It's got local keywords mentioned
133. 11:15throughout all of the content, a few blog articles  in there, the names of other outlying cities that
134. 11:21aren't Bentonville but are close by. You'll still  need to go out to like chambers of commerce and
135. 11:26get some good backlinks. That'll help create  a Google business profile. We're not done yet,
136. 11:30but we're 80% of the way there. How to get  your first customer? Well, wait until you get
137. 11:34some leads in. You don't want to try getting  a pool service business to buy these from you
138. 11:37before you have any leads. Then you're just like  a dreamer. You're a nobody. You need to give them
139. 11:40the first leads for free so that they can see that  a they are real and b that they are good. And then
140. 11:45you'll be like their drug dealer. They'll want  to buy all of your leads and they'll want to be
141. 11:48exclusive to you, which means you can charge more.  And it also means you won't have to keep shopping
142. 11:52around for other pool service customers to buy  your leads. It's a win-win. We're not building
143. 11:56and selling them a website. I've posted other  videos about that. That's also a great business.
144. 12:00We're building them their business. We're we're  bringing them customers. The starter plan supports
145. 12:05up to 25 websites. So for under a buck a site,  you can really scale this out. Let's say each
146. 12:10site eventually, remember, some sites are going  to be duds. Some sites will take weeks or months
147. 12:16to start bringing in leads. But eventually, let's  say you had 10 sites bringing in 800 bucks a month
148. 12:20each on average, right? Some 3,000, some 20 bucks.  That's 8 grand a month. That's almost 100 grand a
149. 12:26year. And it's quite passive. It really is. And  super convenient and efficient because Hostinger
150. 12:31Horizons offers everything you need all on this  one platform super cheaply. They support my site,
151. 12:36I support them. Use promo code kerner office  for 10% off. And you got a 30-day money back
152. 12:42guarantee so you can kick the tires if it doesn't  work out. Turn that idea into something real.