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AI 때문에 영상 업계, 진짜 망하고 있을까? 현업자 11명에게 물었습니다 — Transcript

by JohnKOBA Design · 3,810 words · 619 segments · language en · Watch on YouTube

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  1. 0:00They were really just using AI for
  2. 0:01everything. Now,
  3. 0:02I personally felt that things have
  4. 0:04definitely become more difficult.
  5. 0:05Wow, this is a really big problem.
  6. 0:07I’m not saying we shouldn’t use AI
  7. 0:09at all,
  8. 0:09but I’ve been working for 20 years,
  9. 0:10and there haven’t been many years
  10. 0:11where there wasn’t an economic
  11. 0:12downturn. "Wow, the economy is booming!
  12. 0:14""There’s so much motion graphics
  13. 0:15work!" I don’t think there have been
  14. 0:16many times like that.
  15. 0:17Hello. I’m motion graphics designer
  16. 0:20Joco-va. I think anyone working in
  17. 0:21video or motion graphics these days has
  18. 0:23probably thought about this at least
  19. 0:25once. "Is this video industry really
  20. 0:26going to disappear because of AI?"
  21. 0:28Students or newcomers just starting out
  22. 0:30now must feel even more anxious. But
  23. 0:33beyond what we see on the internet, how
  24. 0:36do the people actually working in the
  25. 0:39field feel? So today, I asked the same
  26. 0:42questions to 11 professionals currently
  27. 0:44working in video, motion graphics,
  28. 0:47design, and AI. Has work really
  29. 0:49decreased? Is it because of AI? How
  30. 0:51much is AI actually changing our work?
  31. 0:53And finally, if you were to start in
  32. 0:55this video industry again today, would
  33. 0:57you still join? I didn't conduct these
  34. 0:59interviews with a predetermined answer
  35. 1:01in mind. The opinions were quite
  36. 1:02divided, more than I expected. Let’s
  37. 1:04hear it directly from them. Hello. I am
  38. 1:12Woo Gwang-sik, who runs Kindorph Studio
  39. 1:14and Kindorph Class, also known as the
  40. 1:16person who designed Genius. First of
  41. 1:18all, I definitely feel it. I think the
  42. 1:20economic downturn is the biggest reason
  43. 1:21. Yes. The number of contents being
  44. 1:23produced these days has decreased
  45. 1:25significantly, so I think work has
  46. 1:27naturally decreased as well, and
  47. 1:28secondly, I think AI is also having
  48. 1:30some impact. Yes. Actually, some
  49. 1:32clients who used to outsource work to
  50. 1:34us have been doing the work themselves
  51. 1:36using AI internally. Looking at those
  52. 1:39aspects, I believe the economic
  53. 1:40downturn and AI are what are having the
  54. 1:42biggest impact right now.
  55. 1:44Yes. Hello. I am Yoo Jun-sang, also
  56. 1:46known as Litic, the CEO of the motion
  57. 1:48production company Litic Industry. I
  58. 1:50think the size of the pie in this
  59. 1:51market has definitely shrunk. The
  60. 1:54number of contents has certainly
  61. 1:56increased a lot, but I feel like the
  62. 1:57amount being outsourced has definitely
  63. 1:59decreased quite a bit.
  64. 2:02I am Kim Young-min, the CEO and
  65. 2:04director of the Super Very More
  66. 2:05graphics studio. We don’t really feel
  67. 2:09it that much. I think it has to do with
  68. 2:13our studio’s identity, but we don’t
  69. 2:16just produce based on given plans; most
  70. 2:19of the projects we get want us to
  71. 2:21handle the ideation for planning,
  72. 2:23direction, or artwork first, so perhaps
  73. 2:26that’s why it hasn’t affected us
  74. 2:29much. I’ve heard that freelancers or
  75. 2:32teams who specialize in image
  76. 2:33implementation have seen a significant
  77. 2:36drop in the number of their projects. A
  78. 2:38change in how I communicate with
  79. 2:40clients now is that they sometimes ask
  80. 2:42for an additional quote, specifically
  81. 2:44asking, "What would the estimate be if
  82. 2:47we used AI?" Regarding hiring and
  83. 2:49similar areas, I’ve definitely heard
  84. 2:51things, and from my own experience with
  85. 2:53recent hiring, I get the feeling that
  86. 2:55opportunities have decreased compared
  87. 2:57to the past.
  88. 2:58Hello. I am active as an AI artist,
  89. 3:02Kiki. For me, I’ve definitely felt
  90. 3:04that things have become more difficult.
  91. 3:06It’s not so much that projects
  92. 3:08themselves have disappeared, but
  93. 3:09compared to before, the manpower,
  94. 3:11budget, and production time allocated
  95. 3:13to a single project have shrunk
  96. 3:15significantly. On top of that, clients
  97. 3:18have higher expectations and demand so
  98. 3:20much more.
  99. 3:23The required quality of the output has
  100. 3:24risen, and the frequency of revisions
  101. 3:26has increased because they know AI is
  102. 3:28being used, so there are definitely
  103. 3:29some challenges there. I am Kim Ji-sun,
  104. 3:34a motion graphics designer with 20
  105. 3:36years of experience and the CEO of
  106. 3:38Studio Willer. It is certainly having a
  107. 3:41significant impact. Sometimes we get
  108. 3:43asked, "Can you use AI for our project?
  109. 3:45" Whenever that happens, there have
  110. 3:50been several inquiries asking if we can
  111. 3:54cut the schedule in half or slash the
  112. 3:57budget by using AI; when they say "use
  113. 4:01AI," it often implies they want
  114. 4:04high-quality results very quickly.
  115. 4:08Often there isn't much left over in
  116. 4:10terms of costs, and AI doesn't just
  117. 4:13magically produce exactly what I want
  118. 4:15in one go, does it?
  119. 4:16That’s correct.
  120. 4:18In reality, AI still hasn't been able
  121. 4:21to produce the quality or the
  122. 4:23directorial vision we want to reach the
  123. 4:25final stage of work.
  124. 4:28Hello. I was one of the early
  125. 4:29organizers of Rhythmical, my name is
  126. 4:31Carrot Juice, and I am fortunate enough
  127. 4:33to still be working as a motion
  128. 4:34graphics freelancer with 20 years of
  129. 4:36experience. Entering this year, a lot
  130. 4:38of genuinely useful AI tools have
  131. 4:40emerged, and I think there's a clear
  132. 4:42divide before and after the release of
  133. 4:44Stable Diffusion. Such changes in the
  134. 4:47production market are specifically
  135. 4:49affecting unit prices quite a bit, and
  136. 4:51the time has already come to seriously
  137. 4:53consider how we should proceed with our
  138. 4:56work. Yes.
  139. 4:57Hello. Yes. I am Kim Jin-hwa, and I run
  140. 5:00the YouTube channel "Editor's Wise Man.
  141. 5:03" There are probably various problems.
  142. 5:05There are economic issues, advertising
  143. 5:08budget constraints, and many people
  144. 5:11entering the content market, so it’s
  145. 5:15hard to say it’s difficult just
  146. 5:17because of AI. However, since AI
  147. 5:22appeared, there is a clear perception
  148. 5:26among the public and clients that video
  149. 5:29production is easier and faster than
  150. 5:33before, which leads them to ask, "Can't
  151. 5:36production time be shortened?""Can't
  152. 5:41costs be reduced by using AI?" I think
  153. 5:44I said it was difficult because of the
  154. 5:46expectations that come with those
  155. 5:48questions.
  156. 5:49For example, the unit price for
  157. 5:51projects has dropped significantly
  158. 5:53lately as people utilize AI. I’ve
  159. 5:56also had requests to lower my usual
  160. 5:58project fees by 20%to 30%, asking, "
  161. 5:59Since these parts can be done with AI,
  162. 6:01couldn't you just lower the cost and
  163. 6:03proceed?" I am definitely experiencing
  164. 6:05that firsthand.
  165. 6:06I am Seo Won-il, a freelance motion
  166. 6:09designer working under the name Seven.
  167. 6:12It may vary from person to person, but
  168. 6:13the projects coming to me have
  169. 6:15certainly decreased. Because of the
  170. 6:17uncertainty of AI technology and not
  171. 6:18knowing where or how much it will
  172. 6:20branch out.
  173. 6:20Ah.
  174. 6:21It seems that most companies are no
  175. 6:23longer willing to pay high costs for
  176. 6:25marketing.
  177. 6:26This is definitely having an impact.
  178. 6:30Clients, production companies, and
  179. 6:32creative teams all seem to want to
  180. 6:34experience the possibilities of AI.
  181. 6:38Most clients and workers just want to
  182. 6:41save time and money anyway. So they
  183. 6:45think, "If we use AI, isn't there a
  184. 6:47possibility for that?" But in my
  185. 6:50opinion, the term "possibility" is
  186. 6:52scary because it feels like an
  187. 6:54uncharted territory that no one has
  188. 6:56been to. Since they lack experience and
  189. 7:01don't know the limits of AI—or how
  190. 7:04much it can be modified—they end up
  191. 7:06treating it like a gacha game, unable
  192. 7:09to clearly state what can or cannot be
  193. 7:12done. So, not being able to predict
  194. 7:15where time and costs will end in this
  195. 7:18process is actually very unsettling,
  196. 7:21and the job of design is to solve
  197. 7:23someone's problems. But this anxiety
  198. 7:26about not being able to guarantee a
  199. 7:28solution is actually what feels most
  200. 7:31dangerous. For one, the speed of work
  201. 7:35has certainly become faster. For
  202. 7:37example, we're using AI in the style
  203. 7:38frame stage for most things now. This
  204. 7:40has allowed us to capture the desired
  205. 7:42mood much faster than creating images
  206. 7:44from scratch, and since the process has
  207. 7:46shifted to getting approval based on
  208. 7:48those images before starting the main
  209. 7:50work, the workload has definitely
  210. 7:52decreased. We’ve also been using AI
  211. 7:54for a lot of modeling lately, though
  212. 7:56whether we can create an entire video
  213. 7:57with AI for final delivery is still a
  214. 7:59bit ambiguous.
  215. 8:01In my view, it seems fine for
  216. 8:02lower-quality videos or bidding samples
  217. 8:04, but when it comes to videos that
  218. 8:06require higher production budgets and
  219. 8:08quality,
  220. 8:09I do think it's still at a stage where
  221. 8:11it's a bit difficult.
  222. 8:12They really just used AI for everything
  223. 8:14. For our work, one thing is for sure:
  224. 8:16we no longer draw storyboards or
  225. 8:18anything like that ourselves. We always
  226. 8:21go with AI images because the
  227. 8:23advertisers really like it, as it gives
  228. 8:26them a clear image, and since it’s
  229. 8:29created with just a few clicks,
  230. 8:31it's certain that we use AI almost 100%
  231. 8:34in the planning stage. Beyond just
  232. 8:36planning, we also use it a lot in the
  233. 8:38production stage; for 3D, we used to do
  234. 8:40everything from modeling to lighting
  235. 8:42manually. Even if we do the modeling, I
  236. 8:44think AI handles the lighting better
  237. 8:46these days. The fact that it can output
  238. 8:49things like reflections in the
  239. 8:51environment or lighting directly,
  240. 8:52honestly, even compared to 3D,
  241. 8:55I think the output is better than what
  242. 8:57most artists can produce. AI does.
  243. 8:59Ah, actually, I'm getting a lot of help
  244. 9:02from it.
  245. 9:03Oh, really? Yes, so, it has actually
  246. 9:05become much easier to draw storyboards
  247. 9:07in great detail. Even if I draw stick
  248. 9:10figures, it makes them look plausible
  249. 9:11because it realizes the storyboard for
  250. 9:13me. Yes.
  251. 9:15So, in my case, even if I just draw
  252. 9:18rough poses or silhouettes, it
  253. 9:20generates them in the desired style to
  254. 9:23a certain extent, which makes drawing
  255. 9:26boards much easier. It’s become
  256. 9:29easier to test various look-devs in the
  257. 9:31style frame stage.
  258. 9:32Hello. My name is Jong-mo Park, a
  259. 9:35designer. I specialize in motion
  260. 9:37graphics. I will try my best to answer
  261. 9:40your interview questions. I'm not using
  262. 9:42it aggressively, but I needed this kind
  263. 9:45of direction for a specific project. It
  264. 9:48required a complex simulation, and
  265. 9:50since I don't use those tools, I was
  266. 9:52wondering how to express it, and in
  267. 9:54that moment, I decided I should try
  268. 9:56doing it with AI. I brought it into
  269. 9:59After Effects and finished it up that
  270. 10:01way. I run a self-taught video
  271. 10:06production channel, and aside from AI,
  272. 10:08I also handle various commercial
  273. 10:09projects, including live-action
  274. 10:11shooting. My name is Lee Yong, and I
  275. 10:13run a production company called Woong
  276. 10:15Film. Our main characteristic is that
  277. 10:18we always create images based on
  278. 10:19Midjourney.
  279. 10:21Is there a specific reason why you
  280. 10:22insist on using Midjourney? The texture
  281. 10:24of the images is definitely different.
  282. 10:26I felt from the beginning that
  283. 10:28generating images with Midjourney and
  284. 10:29then refining them is the best way to
  285. 10:31maintain high quality, so that’s how
  286. 10:33I do it.
  287. 10:34Oh, I haven’t been able to use it
  288. 10:35much in actual work yet. I’ve tested
  289. 10:36it for practical tasks,
  290. 10:37but I couldn’t control it exactly the
  291. 10:39way I wanted.
  292. 10:40Oh, that’s right. Since clients
  293. 10:42always ask for very detailed revisions,
  294. 10:44I feel it’s still a bit lacking in
  295. 10:47that regard.
  296. 10:48For video, I’ve been using tools like
  297. 10:51Kling or Cydens, but it’s very rare
  298. 10:54that I use them for the final output.
  299. 10:58We usually use Keakus Field the most.
  300. 11:02When it comes to fully generative video
  301. 11:05based on 3D rendering, we use Cydens.
  302. 11:10Someone who can set the stage.
  303. 11:11Set the stage?
  304. 11:12Yes. Ah,
  305. 11:13Second, someone with a unique
  306. 11:15perspective. And someone who can solve
  307. 11:18problems. And someone who can persuade
  308. 11:20others. Ultimately, if AI covers a
  309. 11:24significant portion of our work, I
  310. 11:27believe it becomes crucial whether a
  311. 11:30person can offer a truly unique
  312. 11:32perspective.
  313. 11:35What’s certain is that it’s about
  314. 11:36directing ability. I always tell people
  315. 11:37that if they want to be good at AI,
  316. 11:38they should read books. You need to be
  317. 11:41able to speak, write, and direct what
  318. 11:43you’re thinking, but people these
  319. 11:46days are really bad at that. Change
  320. 11:49image 1 to image 2. That’s all they
  321. 11:52can do. How are you going to change it
  322. 11:53from here? What are you going to change
  323. 11:55? What is it that you want? They just
  324. 11:57struggle to answer that. Since they
  325. 11:59can’t express it in keywords,
  326. 12:01everyone needs to become a director. If
  327. 12:03you want to be good at AI,
  328. 12:04This is my personal opinion, but I
  329. 12:07don’t agree with the idea that
  330. 12:10understanding design tools is being
  331. 12:14overlooked due to the rise of AI and is
  332. 12:17unnecessary. If 3D or 2D specifically
  333. 12:21fits you well, you should hone those
  334. 12:23skills to reach a professional level.
  335. 12:27It’s not just about learning a tool
  336. 12:29or its functions; while learning those
  337. 12:31features, you naturally get ideas on
  338. 12:33how to apply them and incorporate them
  339. 12:36into your next project.
  340. 12:38I believe the level of completion is
  341. 12:40the most important thing.
  342. 12:41Yes. Uh, the level of perfection. In
  343. 12:43what sense do you mean that? Even if AI
  344. 12:46can now technically produce perfect
  345. 12:48videos, if the composition and style
  346. 12:50don't match, or if the style shifts
  347. 12:52slightly between shots, it inevitably
  348. 12:53feels unprofessional and like a
  349. 12:55lackluster job. I think it will become
  350. 12:58important to accurately understand the
  351. 12:59style you're trying to create and
  352. 13:01effectively utilize AI.
  353. 13:02Of course, you probably feel this too,
  354. 13:04Jong-coba, but the fundamentals are
  355. 13:06what matter most, as well as a good eye
  356. 13:08for video, and simply having an open
  357. 13:10mind that doesn't reject AI. That is a
  358. 13:11very impressive point. The idea of
  359. 13:13having an accepting mind—honestly,
  360. 13:15that wasn't easy for me either.
  361. 13:17Accepting AI.
  362. 13:17It was so difficult for us to persuade
  363. 13:19our team members, too.
  364. 13:20I think it comes down to the basics of
  365. 13:22filmmaking. If someone without a
  366. 13:25foundation starts with AI, it's like
  367. 13:27building on sand; while it's true to an
  368. 13:29extent that AI can do things I can't do
  369. 13:32for me, it doesn't cultivate an eye for
  370. 13:34quality. So, friends who haven't done
  371. 13:40much work and lack an eye for motion,
  372. 13:43video, design, or directing skills seem
  373. 13:46to rely entirely on AI and feel that
  374. 13:50whatever AI gives them is the final
  375. 13:53answer. It's not that I'm saying don't
  376. 13:56use AI at all.
  377. 13:58You need to interpret it in your own
  378. 14:00way before applying it. There are times
  379. 14:04they bring something so messy that I
  380. 14:06can't even recognize it, and when I ask
  381. 14:08, "Did you make this with AI?" they
  382. 14:11hesitate and then say yes.
  383. 14:14In that case, that day's assignment
  384. 14:15gets a zero.
  385. 14:16Wait, isn't that a bit cold, especially
  386. 14:18compared to your soft-spoken tone?
  387. 14:20First of all, I think planning ability
  388. 14:21is the most important thing. When I say
  389. 14:24this, I don't mean that production
  390. 14:25skills are no longer necessary. Rather,
  391. 14:29I think this AI has lowered the entry
  392. 14:31barrier to the video industry
  393. 14:33significantly. That's why designers
  394. 14:37seem to be quite negative and angry
  395. 14:40about AI these days. There are so many
  396. 14:44people lamenting that AI is threatening
  397. 14:46their jobs and their livelihoods. Ah,
  398. 14:49that's true.
  399. 14:50But honestly, I think that since we are
  400. 14:53already in the position of having
  401. 14:54studied these techniques, this could
  402. 14:57actually open up an era of new
  403. 14:58opportunities.
  404. 15:00Hello. I'm Hajeon from the YouTube
  405. 15:03channel "Video Class," where I share
  406. 15:05tips on video production and introduce
  407. 15:07cameras. In the past, if you were just
  408. 15:10good at making things, you'd get picked
  409. 15:12up, but now, because everyone is using
  410. 15:14AI, everyone makes things well. It's
  411. 15:16The baseline has been raised a bit.
  412. 15:17Yes. The baseline has been raised.
  413. 15:19Isn't it becoming incredibly important
  414. 15:21now to organize and promote the skills
  415. 15:23you're better at than others? What
  416. 15:26remains important now and in the future
  417. 15:27is simply the basics. The sense of
  418. 15:30design and direction that fits the
  419. 15:32video concept, composes style frames,
  420. 15:34expresses them visually in a cool way,
  421. 15:36and the ability of a designer to take a
  422. 15:38received project and see it through to
  423. 15:40a completed final product won't
  424. 15:42disappear.
  425. 15:44The form may change—sure, freelance
  426. 15:46work might decrease—but I believe
  427. 15:48we’ll still need someone in charge,
  428. 15:49no matter how much AI does for us. As I
  429. 15:52mentioned, what becomes less important
  430. 15:54is the smaller scope, the kind of tasks
  431. 15:56that AI can cover, which actually makes
  432. 15:58up most of the work. In reality, there
  433. 16:01isn't that much "high-quality" work;
  434. 16:03for most freelancers or small companies
  435. 16:06, it's work of a standard quality that
  436. 16:08AI can already handle. We need to give
  437. 16:10that some thought. And what’s
  438. 16:12becoming more important is that there
  439. 16:14are many different fields of AI, right?
  440. 16:16Knowing what those are, and
  441. 16:18understanding the pros and cons of each
  442. 16:22—
  443. 16:22that ability to grasp them. It means
  444. 16:24you need to know which AI has strengths
  445. 16:26in certain areas and how you can apply
  446. 16:28AI to your project. Ah, I think I’d
  447. 16:33probably just study physics and go to
  448. 16:35SK Hynix instead.
  449. 16:39Wow, I never even imagined that.
  450. 16:41In the end, while money matters, I’ve
  451. 16:43always had a personality where I just
  452. 16:45have to do what I want to do.
  453. 16:47And honestly, I think many people in
  454. 16:49the video industry have that same kind
  455. 16:50of personality. I've found that a lot
  456. 16:53of people enter this industry because
  457. 16:55of a desire to express the things they
  458. 16:57imagine. So, as long as there are many
  459. 17:00such people in the industry, I think
  460. 17:01everyone will eventually find their way
  461. 17:03to this path of video. I would
  462. 17:05obviously say yes.
  463. 17:07Because if you ask me to join based on
  464. 17:09the industry's outlook, I'd definitely
  465. 17:11say no.
  466. 17:11Ah.
  467. 17:12But if you're someone who actually
  468. 17:14enjoys this itself, then obviously it's
  469. 17:16a yes.
  470. 17:17Yeah.
  471. 17:17Now, since the AI sector has grown so
  472. 17:19big recently, there’s a word of
  473. 17:21caution.
  474. 17:22I think people might feel a lot of
  475. 17:24disillusionment, thinking that relying
  476. 17:26too much on AI makes the effort of
  477. 17:28crafting every single motion by hand in
  478. 17:31After Effects feel meaningless. So, you
  479. 17:33should actually focus on the
  480. 17:35fundamentals.
  481. 17:36But since there are too many
  482. 17:37distractions now—
  483. 17:38True.
  484. 17:38Yes, yes. I get that feeling.
  485. 17:40Wait, just a second.
  486. 17:42Ah, hold on a minute. Why are you
  487. 17:43hesitating?
  488. 17:44But I think I would do it. I consider
  489. 17:47this to be my calling.
  490. 17:48Oh, I would definitely join. It's not
  491. 17:50too late even now. Because if more time
  492. 17:52passes, it'll be even later. AI
  493. 17:54technology will only get much better
  494. 17:56than it is now, and it will become so
  495. 17:58easy that anyone—even kindergarteners
  496. 18:01or elementary students—will be able
  497. 18:04to use it. But if you're too afraid of
  498. 18:07AI to do anything, you're missing out
  499. 18:10on the chance to land a job or advance
  500. 18:12your career by jumping in early and
  501. 18:15leveraging it. If you're just sitting
  502. 18:18there, too scared to even apply for an
  503. 18:20internship, and saying you'll only
  504. 18:21focus on After Effects, you'll end up
  505. 18:23getting left behind. Oh, right.
  506. 18:28For those preparing to enter the
  507. 18:29industry, I hope you make good use of
  508. 18:31the fact that the barrier to entry is
  509. 18:33lowering. I think it’s important in
  510. 18:35today’s market to become a true
  511. 18:36specialist in at least one specific
  512. 18:38area. Ah, how should I put this to
  513. 18:39encourage them? Good luck!
  514. 18:40You must accept the flow of the times.
  515. 18:43If there's something you're afraid of,
  516. 18:45that fear usually stems from the
  517. 18:47unknown. The reason you're afraid is
  518. 18:49that you haven't tried it yet; once you
  519. 18:51do, you'll see there are plenty of gaps
  520. 18:52to fill. It's crucial now to become
  521. 18:55someone who can master those things and
  522. 18:58fill those gaps. Instead of fearing
  523. 19:02that AI will take your job, ask
  524. 19:04yourself, "How far can AI expand my
  525. 19:06capabilities?" I hope you engage with
  526. 19:09your work while contemplating that
  527. 19:11happy possibility.
  528. 19:12Are you asking if you shouldn't study
  529. 19:14these tools anymore? Or if you should
  530. 19:16only use AI?
  531. 19:17Yes. I also get a lot of questions
  532. 19:19about whether or not it's okay to enter
  533. 19:21this industry at all. What I want to
  534. 19:24say for sure is
  535. 19:25Yes.
  536. 19:26You must study your tools. And you must
  537. 19:28consistently look at artwork. You still
  538. 19:32need to follow the traditional study
  539. 19:34methods we've always used—the ones
  540. 19:36Jong-ko Gwan has shared through so much
  541. 19:38of his content. It is absolutely
  542. 19:41critical. You are mistaken if you think
  543. 19:43otherwise. Please don't get that wrong.
  544. 19:46First, don't think of AI as something
  545. 19:48that will replace humans; think of it
  546. 19:50as a new tool that can help you work
  547. 19:52more efficiently. When real-time
  548. 19:55rendering was introduced to the
  549. 19:56industry, I was surprised because I
  550. 19:58wasn't using it at the time. I thought,
  551. 20:01"I wish I could learn this quickly and
  552. 20:03put it to use," and now I think we
  553. 20:05should approach AI in the same way.
  554. 20:08Even if it advances,
  555. 20:09Yes.
  556. 20:10I believe design will always be
  557. 20:12necessary for the entire process of
  558. 20:13communicating with clients, creating
  559. 20:15work, and making revisions.
  560. 20:16So, I hope you don't be afraid and
  561. 20:19instead enjoy it.
  562. 20:20Ah, but how should I say this? My heart
  563. 20:24aches for the students I teach and
  564. 20:26those who want to get hired by
  565. 20:28companies.
  566. 20:30I always want to give them words of
  567. 20:32hope. But,
  568. 20:33the reality is just so tough.
  569. 20:36Yes. And once you actually get into
  570. 20:40this industry, you have to work harder
  571. 20:42than you ever imagined to survive. I
  572. 20:45need to tell you this: it isn’t
  573. 20:48always sweet.
  574. 20:51It’s not always going to be easy, the
  575. 20:53barriers might be higher than you think
  576. 20:55, and there will be many times when you
  577. 20:57truly hate the work you’re doing. I
  578. 21:01hope you put in a lot of effort and
  579. 21:03sharpen your unique strengths into
  580. 21:05tools, while making sure you truly love
  581. 21:07what you do. Using AI is about pulling
  582. 21:12up the potential that was hidden deep
  583. 21:15down, things you never even thought of,
  584. 21:18and using it as a tool to let those
  585. 21:20ideas blossom. But you have to work
  586. 21:24extremely hard.
  587. 21:26That is what I want to tell you.
  588. 21:28How did you find it? Through these
  589. 21:31interviews, I clearly felt one thing.
  590. 21:34That it’s true the industry is
  591. 21:36changing. It’s also true that this
  592. 21:38change is being driven by the
  593. 21:39undeniable influence of AI. And in some
  594. 21:42ways, it seems clear that the economic
  595. 21:44downturn is also playing a part. Still,
  596. 21:46to survive in this industry, everyone
  597. 21:49kept saying the same thing: the ability
  598. 21:51to decide what to create, the eye to
  599. 21:53judge good from bad, and the skills for
  600. 21:56staging and directing are becoming
  601. 21:58increasingly important. While I’ve
  602. 22:02also been able to create things much
  603. 22:04faster using AI, I’ve come to realize
  604. 22:06that, in the end, human choice is what
  605. 22:09matters most. So, if I may offer one
  606. 22:13word to those preparing to enter this
  607. 22:15industry: rather than finding reasons
  608. 22:18not to start because of AI, I think it
  609. 22:20would be better and more realistic to
  610. 22:23think about what kind of designer you
  611. 22:25want to be in the age of AI. I want to
  612. 22:28thank everyone who participated in
  613. 22:30today’s interviews once again. I’m
  614. 22:32also curious to hear what you think. If
  615. 22:34you were starting all over again right
  616. 22:36now, would you still join this video
  617. 22:38industry? I’d appreciate it if you
  618. 22:41could leave a comment. I’ll see you
  619. 22:43in the next piece of content.

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