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Afiliada revela como fez R$ 16 mil no mês com um lançamento na gringa — Transcript

by Bruno Matos · 10,054 words · 1,512 segments · language en · Watch on YouTube

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  1. 0:00Hey there, sower, welcome to today's
  2. 0:03interview. I've brought a student who
  3. 0:07achieved a huge result, over 16,000 BRL
  4. 0:09with international product launches.
  5. 0:13And today she's going to share a bit
  6. 0:15about her journey and, most importantly
  7. 0:18, how she managed to reach this result.
  8. 0:20She'll talk a bit about the strategies,
  9. 0:22how she found this launch, and how she
  10. 0:24applied the strategy. And I'm sure that
  11. 0:26by the end of this interview, you'll
  12. 0:28have an insight to apply to your own
  13. 0:30operation as well. So go ahead and
  14. 0:32leave a like on this video, subscribe
  15. 0:34to this channel, because every week
  16. 0:36there's new content here to help you
  17. 0:37earn money through the internet. So,
  18. 0:40I'm here with Leticia. Welcome, Leticia
  19. 0:43. First of all, before we actually
  20. 0:46start to understand a bit about the
  21. 0:48strategy, how did you manage to reach
  22. 0:5016,000 in a month, right? And best of
  23. 0:54all, guys, with incredible
  24. 0:56profitability, she'll talk a bit more
  25. 0:57about that, because launches, as I
  26. 0:59always tell you, are the fastest and
  27. 1:00most profitable strategy in this market
  28. 1:02. And when you get it right, you can
  29. 1:05reap great results, just as was the
  30. 1:07case with Leticia here. Leticia, first
  31. 1:09I wanted to understand a bit more who
  32. 1:12Leticia is, right? Where you're from,
  33. 1:15what you did before the digital market,
  34. 1:17and what motivated you to enter this
  35. 1:19market so we can understand it, and
  36. 1:21then we'll dive a bit deeper into the
  37. 1:23strategic part itself.
  38. 1:25>> Good morning, Bruno. Good morning,
  39. 1:27everyone. My name is Leticia, I'm 20
  40. 1:29years old, and I currently live in the
  41. 1:32interior of Mato Grosso, more
  42. 1:33specifically in Juína. It's not very
  43. 1:36well known, but that's where I
  44. 1:39currently live. Well, before I knew
  45. 1:42about the digital market, I was a
  46. 1:44student, I was in high school, and I
  47. 1:46always saw my mother working with this.
  48. 1:50She started way before I did. So I
  49. 1:53followed her whole process, I saw her
  50. 1:56results, and I was always interested,
  51. 1:58but I didn't have the time because of
  52. 2:00that high school rush, studying for
  53. 2:02college entrance exams. Without even
  54. 2:06knowing yet which profession I wanted
  55. 2:07to follow. So, it was a bit of a
  56. 2:10complicated year, but that's okay, the
  57. 2:13end of the year came, I graduated from
  58. 2:15school and said, "Okay, now what am I
  59. 2:18going to do? I don't know which
  60. 2:21profession I want to follow, which
  61. 2:22college I want to attend, I was never
  62. 2:24sure." Then I thought, "My God, what
  63. 2:28now?" And now, right? That's always the
  64. 2:31doubt every student has when finishing
  65. 2:33school. Then my mom came, talked to me,
  66. 2:37and said: "No, honey, what do you think
  67. 2:38? Will it work out? No, let's start.
  68. 2:42Start with me, I'll give you all the
  69. 2:44support, I'll help you every step of
  70. 2:45the way." And since I always saw that
  71. 2:48she had results, I knew it worked. So,
  72. 2:51with her help, I said: "It will work
  73. 2:53out even better, because I have her
  74. 2:56support right here, my private mentor."
  75. 2:59>> Yes. Very good. So, in December 2024 I
  76. 3:03decided that I would start on the
  77. 3:05internet in this market, and we both
  78. 3:08went to the immersion. There she got
  79. 3:11the 10K plaque, for 10,000 in revenue.
  80. 3:16>> Wow, that's cool. I was amazed by that
  81. 3:18environment. I saw many people going on
  82. 3:22stage, getting plaques, really living
  83. 3:24off this market with freedom. And I
  84. 3:28decided, I said: "No, this is exactly
  85. 3:29what I'm going to do, it will work,
  86. 3:31I'll go home now and I'll focus." I
  87. 3:34returned from the immersion very
  88. 3:36excited, watched many classes, trained,
  89. 3:39practiced, uploaded many campaigns. At
  90. 3:42that time I was applying to Brazil on
  91. 3:44Hotmart.
  92. 3:45>> Hmm. Oh, you started with Brazil, then?
  93. 3:48>> Yes. Uh-huh. I started with Brazil,
  94. 3:50Hotmart, Kify. It was like that. Then
  95. 3:53in the following months I made some
  96. 3:55small sales, but it still wasn't
  97. 3:58anything spectacular. Oh, it wasn't
  98. 4:01enough.
  99. 4:02>> Yes. And at that time, your mom, in
  100. 4:04this case, those 10,000 she made, was
  101. 4:06that applying to Brazil too? And did
  102. 4:08you follow her same direction?
  103. 4:10>> No, those 10,000 she made were with
  104. 4:12Latam launches on Hotmart. Oh, how cool
  105. 4:15, how
  106. 4:16>> she was always into launches, but then
  107. 4:18I said, oh, launch is a slightly more
  108. 4:20complicated strategy. Me, a beginner
  109. 4:22who knew nothing, went for Brazil,
  110. 4:23right, a bit slower. So,
  111. 4:26>> it's amazing that many people have that
  112. 4:28same perspective, right, that, oh, I
  113. 4:29think launching is a bit more complex,
  114. 4:31I'll start here in Brazil or sometimes
  115. 4:33in the international market.
  116. 4:36>> But, like, when you actually start, you
  117. 4:38see it's not like that, right, that
  118. 4:40launching itself, if you focus
  119. 4:42obviously and have guidance from basic
  120. 4:44to advanced, anyone can start, even if
  121. 4:46the person has never done a launch
  122. 4:48before. Basically it's more of a matter
  123. 4:51of focus and having that vision. When
  124. 4:53she starts to have that vision, wow,
  125. 4:55she’ll see that a product launch is
  126. 4:56something anyone can start from scratch
  127. 4:58, even if they’ve never done it
  128. 5:00before, right?
  129. 5:01>> And how cool is that. Uh, in that case,
  130. 5:04you decided, "Oh, I'm not going to do
  131. 5:05the launch, even though my mom is
  132. 5:06getting results, I'm going to focus
  133. 5:08here in Brazil." And that focus on
  134. 5:10Brazil, how was that for you? Were you
  135. 5:12able to generate good results for
  136. 5:13yourself right away or not? Did you get
  137. 5:15stuck at the beginning? How was it? You
  138. 5:17ended up in the red, didn't you?
  139. 5:19Because when we start in this market,
  140. 5:20we often stay in the red for a while at
  141. 5:22first, because we're learning and
  142. 5:23understanding how it works. Did you go
  143. 5:26through that process too?
  144. 5:28>> Yeah, I started, it took me a few
  145. 5:30months to make my first sale, but when
  146. 5:33I did sell, I made a profit, but then
  147. 5:35when I kept testing the campaign,
  148. 5:37without much knowledge of scaling or
  149. 5:39anything like that, I ended up in the
  150. 5:41red, but it's okay. Then I went to
  151. 5:44another product because I didn't sell.
  152. 5:45>> It messed up the whole campaign, right?
  153. 5:46>> Yeah. Then I even did a Brazil launch
  154. 5:50where I made a few sales too,
  155. 5:54>> but the commission percentage was low,
  156. 5:55so I stayed in the red again, but
  157. 5:56that's fine.
  158. 5:58>> Uh-huh.
  159. 5:58>> I made a few little sales, but as I
  160. 6:01said, it wasn't enough. Was it because
  161. 6:04in Brazil the sales are a bit cheaper,
  162. 6:05right? They’re lower.
  163. 6:07>> Yes.
  164. 6:09>> So I stayed in that process for a few
  165. 6:11months until we went to the immersion
  166. 6:13again in June. Uh-huh. There I learned
  167. 6:18about the nutra strategy,
  168. 6:19nutraceuticals, everyone was doing it
  169. 6:21and getting great results. I got
  170. 6:23interested, you know? I'm going to test
  171. 6:27this new strategy.
  172. 6:28>> Yes.
  173. 6:28>> So when I got back, I started testing,
  174. 6:32I began this Nutra process, and I made
  175. 6:36my first sale 20 days after my first
  176. 6:39campaign went live. So then, wow, I was
  177. 6:43so happy, so excited. I said, "Now..."
  178. 6:45>> In dollars, right? In dollars too.
  179. 6:48>> In dollars. Dollars are even more
  180. 6:50motivating, right?
  181. 6:51>> In dollars. Uh-huh. The sale was quite
  182. 6:54high.
  183. 6:55>> Oh, how cool.
  184. 6:56>> So anyway. I continued with that
  185. 6:59process for a while. However, the next
  186. 7:02month we had to move. At that time, I
  187. 7:05lived in Campo Grande, which is the
  188. 7:07capital of Mato Grosso do Sul. And then
  189. 7:10, because of my father's business, his
  190. 7:13work, we had to move here to the
  191. 7:14interior of Mato Grosso. So it was a
  192. 7:18bit of a difficult phase for me,
  193. 7:20because I left my friends, the life I
  194. 7:21knew, many things, right, the place I
  195. 7:23loved, to come here. It took a while
  196. 7:27for me to adapt, the mess of moving,
  197. 7:29until everything in the house was set
  198. 7:30up. I lost focus a little.
  199. 7:33>> Uh-huh. However,
  200. 7:34>> I ended up leaving the market aside a
  201. 7:36bit there.
  202. 7:37>> It’s because, wow, packing boxes,
  203. 7:39after that, setting up, setting up the
  204. 7:41house,
  205. 7:42>> the moving process is very
  206. 7:43time-consuming. Since the city is also
  207. 7:46very far, wow, we spent two days
  208. 7:48traveling with a moving truck.
  209. 7:50>> It was crazy. I can imagine.
  210. 7:54>> Then later, when we arrived and
  211. 7:56finished the turn, I settled in, no,
  212. 7:58now I'm going to really focus again.
  213. 8:02Then I came back, continued testing
  214. 8:04Nutra, launching several campaigns. The
  215. 8:07end of the year came, and I didn't make
  216. 8:09any more sales. I said: "Wow, I thought
  217. 8:10I was going to sell so much, you know?
  218. 8:12I made my first my first sale so
  219. 8:14quickly."
  220. 8:15>> Yeah.
  221. 8:16>> So, okay, right? I started to find it a
  222. 8:19bit strange, the year turned, so it was
  223. 8:21already 2026. I continued testing there
  224. 8:25in the first few months, I kept not
  225. 8:27selling. I didn't understand why, what
  226. 8:30was happening to me, if I was doing
  227. 8:32something wrong, but my mom kept saying
  228. 8:33: "No, everything is fine, you're not
  229. 8:35doing anything wrong, it's the process.
  230. 8:37" I said: "Wow, what a long process."
  231. 8:40>> This process is tough, right? The
  232. 8:42process is tough. for you to accept the
  233. 8:44process is complicated, but everyone
  234. 8:46everyone has this process, right? And I
  235. 8:49truly believe it is also a maturation
  236. 8:51process for you to understand and for
  237. 8:52you to strengthen yourself, because
  238. 8:54sometimes I've known some cases like
  239. 8:55this, there are people who do very well
  240. 8:57right at the start, but then something
  241. 8:59goes wrong, they end up giving up, and
  242. 9:01throw it all away. Now, when you go
  243. 9:03through this process that is sometimes
  244. 9:04more difficult, you become much
  245. 9:06stronger. And then, looking ahead, for
  246. 9:07example, if you go through something
  247. 9:09like this again, you understand that
  248. 9:10it's part of it, right? that at the
  249. 9:12beginning, often there you have to
  250. 9:13learn and understand how it works until
  251. 9:15you actually start to reap the results.
  252. 9:17So, in that case in 2026, you continued
  253. 9:19doing Nutra and with no results coming
  254. 9:21in. And then, what decision did you
  255. 9:24make?
  256. 9:25>> Then I stayed another three months in
  257. 9:27Nutra, didn't sell anymore, I said: "Oh
  258. 9:29, that's enough," right? I stayed more
  259. 9:32or less 8 months on that strategy alone
  260. 9:34. I did it once or quite a few times.
  261. 9:39>> Just the one I mentioned, because I had
  262. 9:41a lot of trouble getting the campaigns
  263. 9:43to run, because you have to set a CPA
  264. 9:45sky-high, and I didn't have the cash.
  265. 9:50>> So, it was difficult to get some
  266. 9:52campaigns running; they stayed stuck,
  267. 9:54really stuck. And the ones that did run
  268. 9:57didn't bring results, but.
  269. 10:00>> In that process, did you end up in the
  270. 10:02negative? Do you remember roughly how
  271. 10:04much it was in the Nutra niche?
  272. 10:06>> Oh, the worst part is that I didn't do
  273. 10:08the math.
  274. 10:10>> Well, that's already a mistake right
  275. 10:11there, isn't it? You have to have
  276. 10:12financial control.
  277. 10:13>> So, in Nutra, specifically in Nutra, I
  278. 10:15don't remember right now how much I
  279. 10:16lost, but I can guess 3,000,
  280. 10:19>> 4,000,
  281. 10:20>> okay? That's a significant amount,
  282. 10:22right? And eight months there, right?
  283. 10:24Trying, banging your head against the
  284. 10:26wall, getting stuck. It's just that
  285. 10:28Nutra itself has much more competition,
  286. 10:31right? When you pick products,
  287. 10:32especially the ones on the front page,
  288. 10:34sometimes it's more complicated to
  289. 10:35start with them and get them running.
  290. 10:38And today I see that you really need
  291. 10:40more cash for Nutra to actually test,
  292. 10:42because sometimes you spend a lot of
  293. 10:43cash on a single product; sometimes you
  294. 10:45have to do several different tests,
  295. 10:47sometimes set a high CPA, then the CPC
  296. 10:49is expensive, and at the end of the day
  297. 10:51, you have to have a budget to hold
  298. 10:53that, and sometimes not everyone can
  299. 10:54handle that. And in this case, for
  300. 10:56Nutra, you were focusing on Google as
  301. 10:58well, right? Bottom of the funnel.
  302. 10:59>> That's it. Uh-huh. Yes.
  303. 11:02>> Bottom of the funnel, everything just
  304. 11:04right: the product name, very high CPA,
  305. 11:05very high budget. But, as I mentioned,
  306. 11:08I didn't have much budget, so I ended
  307. 11:11up testing only one product a month, so
  308. 11:14it was hard to make sales. But there
  309. 11:17you go, after 2026, right? Again, I
  310. 11:20spent another three months testing
  311. 11:21Nutra and then I said: "No, you know
  312. 11:23what?""Enough," right? I've tested
  313. 11:25enough, let's go to launches because
  314. 11:27that's what worked for my mother, it's
  315. 11:29what I wanted from the beginning. But
  316. 11:31then, since I ended up discovering this
  317. 11:33new strategy, I said: "Oh, I'll test it
  318. 11:34.""My mother does launches and I do
  319. 11:36Nutra.""Because they are two different
  320. 11:38ways for us, right?"
  321. 11:39>> Uh-huh.
  322. 11:40>> Yes.
  323. 11:41>> So I said, I'll go with launches
  324. 11:42because that's what works for my mom,
  325. 11:44and she'll help me even more since she
  326. 11:46already has experience. Then I started
  327. 11:48by watching your course, Gring Express.
  328. 11:52I started watching, did a lot of
  329. 11:54research, found some launches, and set
  330. 11:57up my first campaigns; the first few
  331. 11:59launches I tested, I didn't make any
  332. 12:02sales. Some launches I set up along
  333. 12:05with my mom, the same product, both of
  334. 12:07us.
  335. 12:09>> She made a bunch of sales and I didn't
  336. 12:11sell a single one. Look at that, no way
  337. 12:15. But look, the worst part is that this
  338. 12:18really does happen. Sometimes you do
  339. 12:19the same launch, and one person gets
  340. 12:21results while the other doesn't. And
  341. 12:22that's something inexplicable, right?
  342. 12:24Sometimes it's set up the same way and
  343. 12:26it doesn't perform. I believe it has a
  344. 12:29lot to do with the account you used for
  345. 12:31the campaigns, Google itself, and the
  346. 12:33person searching on the other end.
  347. 12:37Sometimes, whoever searched for your
  348. 12:38mom's, for example, was a more
  349. 12:39qualified person, and sometimes yours
  350. 12:40wasn't as qualified, right? The buyers
  351. 12:42went only to her.
  352. 12:44>> Or did she do something there too,
  353. 12:46right? She used a different link than
  354. 12:48you.
  355. 12:49>> It's because I was using my affiliate
  356. 12:51link from my platform and she was using
  357. 12:53hers, right? So we could earn on our
  358. 12:56own.
  359. 12:56>> Yes, yes.
  360. 12:58>> Yeah, but it happens, this can happen,
  361. 13:00and that's why the result is never the
  362. 13:02same for everyone, right? Even if you
  363. 13:05do the same launch, it's always
  364. 13:07different. Sometimes one makes more,
  365. 13:09another makes less. Sometimes one
  366. 13:10doesn't make anything at all. That
  367. 13:11changes a lot, doesn't it? And this
  368. 13:13launch, in this case, was where? In
  369. 13:15Brazil, international, Latin America?
  370. 13:17>> This one we did together was a launch
  371. 13:18on a private platform, international.
  372. 13:21>> Oh, wow.
  373. 13:22>> It was a very well-known producer we
  374. 13:24found through our research. While
  375. 13:27watching your course.
  376. 13:29>> Oh, how cool.
  377. 13:30>> And since he was very famous, we
  378. 13:32launched it. I said, "No, this will
  379. 13:34work, right? He is very well-known." So
  380. 13:36she launched it on hers, I launched it
  381. 13:38on mine, and she made over R $ 10,000.
  382. 13:40R $ 10,000 just on this launch, and I
  383. 13:42got nothing, nothing, nothing.
  384. 13:45>> I wanted to earn something too, right?
  385. 13:47>> Then you start questioning yourself, is
  386. 13:48there something wrong with me? It's not
  387. 13:50possible.
  388. 13:50>> Yeah, I used to ask, "Mom, analyze my
  389. 13:52campaigns, see if everything is right."
  390. 13:55>> But everything was actually right, it
  391. 13:57was just my process. God was preparing
  392. 13:59me.
  393. 13:59>> Yeah, for sure, for sure.
  394. 14:02>> So I kept testing, finding new launches
  395. 14:05. Then came August and I found a launch
  396. 14:10on Hotmart, selling tickets; I set it
  397. 14:13up and made a few sales, finally after
  398. 14:16so long.
  399. 14:18>> Look at that, a few sales in dollars.
  400. 14:20Oh, I thanked God so much.
  401. 14:22>> That was in the Spanish market, in this
  402. 14:24case.
  403. 14:25>> Yes, that's right. Uh-huh.
  404. 14:26>> Oh, that's cool.
  405. 14:27>> It was for a ticket there in Spain. So
  406. 14:31>> this one, this one in this case was
  407. 14:32what? Yeah, the person had to buy a
  408. 14:34ticket to attend the event,
  409. 14:35>> the in-person event.
  410. 14:37>> Oh, in-person. Hmm. Oh, nice. Different
  411. 14:40. So, but in that case, was the price a
  412. 14:42lower, cheaper price, or was it a more
  413. 14:44expensive one? That one
  414. 14:47>> the ticket price was high, but the
  415. 14:50percentage was a bit lower. Earning a
  416. 14:54little less, but in dollars, it ends up
  417. 14:56being a decent amount. Yes. Cool. And
  418. 14:59were you able to get results? Was it
  419. 15:00good for you? It was, it was good, yes.
  420. 15:04Eh, not that, not that big, you know?
  421. 15:09That's the word I wanted to remember,
  422. 15:12>> but it was good. Thank God, for me,
  423. 15:14having gone so long without making a
  424. 15:15sale, it really made a difference. It
  425. 15:17gave me an extra boost to keep testing,
  426. 15:21>> because from my last Nutra sale to this
  427. 15:24launch one, it was a year, a year in
  428. 15:26the process without making a sale and
  429. 15:29testing every month. So, there were
  430. 15:32many, many moments I got discouraged,
  431. 15:34even saying: "My God, no, that's enough
  432. 15:37.""I think I've tested so much."
  433. 15:40>> In other words, you were being prepared
  434. 15:41for the launches. Right? Because when
  435. 15:43you applied the launch, you went back
  436. 15:44to the launch, right? Applied the first
  437. 15:45one there, and you already managed to
  438. 15:46get results, right?
  439. 15:48>> That's, that's what's cool.
  440. 15:50>> And then you continued, did you do that
  441. 15:52one? Was that the first one that
  442. 15:54brought you positive results, that
  443. 15:56brought you profit?
  444. 15:57>> Yes, I tested a few that I didn't get
  445. 15:58results with. Then that was the first
  446. 16:00one I got results, I made a profit.
  447. 16:03>> Uh-huh.
  448. 16:03>> It was, you know, calmer, lower, it was
  449. 16:06a smaller profit.
  450. 16:08>> Yes.
  451. 16:08>> And that was in August of 2026. In that
  452. 16:13same month, my mom found a launch while
  453. 16:15scouting on Instagram, a launch on a
  454. 16:17private platform from a very famous
  455. 16:19producer she already knew.
  456. 16:22>> And then she
  457. 16:24>> Just just to understand, in that case,
  458. 16:26how did she find it on Instagram? Was
  459. 16:29she just scrolling and saw the ad, or
  460. 16:31did she go through the followers of a
  461. 16:34big producer? How exactly did she find
  462. 16:36it? She has an Instagram profile where
  463. 16:39she only mines for these types of
  464. 16:41launches.
  465. 16:42>> Look at that, guys. There's a tip, huh?
  466. 16:44You took note. It's nothing but
  467. 16:46launches. So, when she's scrolling, one
  468. 16:48pops up and she shares it with me,
  469. 16:50because I'm usually the one who
  470. 16:51analyzes them. Yes.
  471. 16:53>> So she scrolls like that and shares
  472. 16:55them with me. Then at the end of the
  473. 16:57day, I go and analyze the launches she
  474. 17:00sent.
  475. 17:00>> Oh, that's cool. It's great that you
  476. 17:02two formed a partnership, right? And
  477. 17:04these people are working together.
  478. 17:06>> Oh, that's awesome. Actually, guys,
  479. 17:09that's an excellent tip, creating a
  480. 17:11specific profile just for you to hunt
  481. 17:13for launches on Instagram. Why? On
  482. 17:16Instagram, usually, when you start
  483. 17:18consuming content only about launches,
  484. 17:20the tendency is for the algorithm to
  485. 17:22understand you like that and it starts
  486. 17:24feeding you more and more of it. So
  487. 17:27you'll often see someone talking about
  488. 17:29events, you'll see people talking about
  489. 17:30free classes, masterclasses, workshops,
  490. 17:32sometimes a cheap little product, and
  491. 17:34various producers will appear like that
  492. 17:35. The more you share with someone, the
  493. 17:39better it is, the sharper the algorithm
  494. 17:41gets, and the easier it is for you to
  495. 17:42hunt. Anyway, that's an excellent tip
  496. 17:45for you to apply, okay? And so, in this
  497. 17:47case, she found it, you went there,
  498. 17:49analyzed the launch, and saw it had
  499. 17:50potential.
  500. 17:51>> Yeah, she shared that launch she found
  501. 17:54with me. But since we were busy
  502. 17:57day-to-day testing other products, it
  503. 17:59got pushed aside. We actually forgot to
  504. 18:01analyze it.
  505. 18:02>> Wow. Uh-huh. Then, at the end—this
  506. 18:05was late August, early September of now
  507. 18:08, 2026—she went on a trip and, in the
  508. 18:11middle of it, she calls me saying: "
  509. 18:13Honey, I just saw this launch," which
  510. 18:16she had already shared with me, but we
  511. 18:19hadn't analyzed it. Then she went to
  512. 18:22check it out, saw the producer was very
  513. 18:23famous, and saw there were already
  514. 18:25several people with Google ads, already
  515. 18:26several competitors. She said: "
  516. 18:28>> It's going to work,
  517. 18:30>> analyze it properly and launch the
  518. 18:31campaign because it's going to work."
  519. 18:34So, I immediately went there, analyzed
  520. 18:35it, and saw that this launch really had
  521. 18:37great potential because the producer
  522. 18:39had many followers, so they were very
  523. 18:41well-known.
  524. 18:42>> Uh-huh.
  525. 18:44>> Then I went to set up the campaign with
  526. 18:46four days left until the first live
  527. 18:48event, which was an
  528. 18:51>> online event, right? The launch class.
  529. 18:53>> Just just before we talk about this
  530. 18:55part of the class. This analysis part,
  531. 18:58right, for the folks here to understand
  532. 19:00and maybe learn something from it. Uh,
  533. 19:03how do you do it, since you're the one
  534. 19:05analyzing now, what do you usually
  535. 19:07observe to see if that launch has
  536. 19:08potential for you to take on or not, to
  537. 19:10make that decision?
  538. 19:13>> Yes, the first thing I do is check for
  539. 19:15the sign-up box, see if there are
  540. 19:17registrations, and check the event date
  541. 19:19to be sure it's actually a launch.
  542. 19:22>> Uh-huh.
  543. 19:22>> I analyze
  544. 19:23>> this on the page, right? on the sales
  545. 19:25page, say
  546. 19:25>> on the sales page, on the page,
  547. 19:27>> it's a capture page, right? Capture.
  548. 19:28>> Yes, capture.
  549. 19:29>> Uh-huh.
  550. 19:30>> Yes.
  551. 19:31>> I always analyze the social media
  552. 19:33profiles of the producers, of those
  553. 19:35people who are developing an event,
  554. 19:37because if the person already has many
  555. 19:40followers on social media, whether it's
  556. 19:42Instagram, YouTube, or TikTok, they are
  557. 19:44famous, they have a high chance of
  558. 19:46being a well-known launch.
  559. 19:49>> Uh-huh. Do you just look at the
  560. 19:51follower count, or is there a specific
  561. 19:53number you observe? Ah, what number is
  562. 19:55ideal for you? Ah, does it have to have
  563. 19:57over X followers? Is there some
  564. 19:58parameter like that, or not?
  565. 20:00>> Yeah, I don't have anything too
  566. 20:01specific, but if they reach over 1
  567. 20:03million, for me, they're already famous
  568. 20:05. For me, they're already famous. I'm
  569. 20:07going to test it.
  570. 20:08>> Uh-huh. Uh-huh. So, you consider it a
  571. 20:11launch with high potential. Ah, it has
  572. 20:13over 1 million followers.
  573. 20:15>> Uh-huh.
  574. 20:15>> Ah, nice. And besides followers, do you
  575. 20:17look at anything else on social media,
  576. 20:19or just the follower count itself? I
  577. 20:20analyze if the event name is
  578. 20:22bottom-of-funnel, if I can advertise it
  579. 20:24, if Google will accept it, all that
  580. 20:27properly, and see if that launch can be
  581. 20:29advertised, if there's an affiliate
  582. 20:31page so we can sign up.
  583. 20:33>> If there isn't, I go talk to ChatGPT, I
  584. 20:36ask it
  585. 20:38>> to find a way to send me the page.
  586. 20:41Sometimes there really isn't one, but
  587. 20:43in this case I sent it to the chat, I
  588. 20:44said: "Chat GPT, give me the affiliate
  589. 20:46page for this product because I want to
  590. 20:47become an affiliate to advertise on
  591. 20:49Google Ads."
  592. 20:51>> Figure it out, chat,
  593. 20:54>> do your thing, because you have
  594. 20:55knowledge of the whole world, you know.
  595. 20:58>> Then it took a little while to give it
  596. 21:00to me because it kept saying: "This
  597. 21:02launch is by invitation only, and I
  598. 21:04don't know what, I don't know what, the
  599. 21:06producer has to invite you." Then I
  600. 21:08said: "No, but give it to me, you can
  601. 21:10do it." I said: "You can do it, give me
  602. 21:12the affiliate page for this product."
  603. 21:15Then in the end it worked, it gave it
  604. 21:17to me, so I registered on the page and
  605. 21:19everything and saw that it really was a
  606. 21:22launch, right? It had an affiliate
  607. 21:24program, everything was correct. Then I
  608. 21:27went straight to the campaign creation
  609. 21:29part. For me, everything was already
  610. 21:30analyzed and everything was OK. I don't
  611. 21:32spend much time analyzing things
  612. 21:33because for a launch, to really find
  613. 21:35out if it works, you have to test it.
  614. 21:37Yes,
  615. 21:38>> that's where you'll see if it works, if
  616. 21:40there will be sales. So then I already
  617. 21:43created it, went to create the campaign
  618. 21:45and uploaded it four days before the
  619. 21:47first class of the event. I uploaded it
  620. 21:49really last minute, but
  621. 21:51>> yes,
  622. 21:51>> it was the moment I could. Then the
  623. 21:54campaign started running a lot, it
  624. 21:56started to exceed my, my credit card
  625. 21:58limit, it blew my budget. I said: "My
  626. 22:01God, what now, right? I had to call my
  627. 22:05mom and ask for a Pix transfer so I
  628. 22:07could pay my bill, to free up my limit
  629. 22:09so the Google account wouldn't pause
  630. 22:11due to lack of payment. Then it started
  631. 22:16running, right, a lot, it ran a lot.
  632. 22:19And then when the cart opened for sales
  633. 22:22, when I went into the platform, there
  634. 22:25were already over 1,000 in sales. Wow,
  635. 22:29that
  636. 22:30>> man, I was so happy, I started thanking
  637. 22:33God a lot in prayer, I started crying a
  638. 22:36lot because I had already paid back all
  639. 22:38my investment and had a huge profit
  640. 22:41left over just from that sale. It was
  641. 22:44just one sale of over 1,000.
  642. 22:46>> Wow, that's awesome.
  643. 22:48>> Then I called my mom crying, showing it
  644. 22:50to her. Look here, it worked, it worked
  645. 22:52. Me crying on one side, her crying on
  646. 22:54the other. It was very emotional.
  647. 22:57>> Wow, that's so cool.
  648. 22:58>> The day ended, I went to sleep all
  649. 23:01peaceful, thanking God a lot. The other
  650. 23:05day, when I woke up, the first thing I
  651. 23:07did was open the platform. So I went,
  652. 23:10opened my computer, opened the platform
  653. 23:12, and when I saw it, there was over
  654. 23:143,000 there.
  655. 23:15>> Wow,
  656. 23:18>> my goodness gracious. I couldn't hold
  657. 23:20it in. I cried so much, so much, so
  658. 23:21much. I thanked God so much. Always
  659. 23:23putting God first. Thanking Him so much
  660. 23:26and I called my mom again. That's when
  661. 23:28we really broke down crying, you know?
  662. 23:29Me here, and her on the other side
  663. 23:31traveling.
  664. 23:33>> That's cool, right?
  665. 23:35>> Wow, how, how good is it, right? To see
  666. 23:38your fruits there, right? That you
  667. 23:40struggled so much for, planted so much,
  668. 23:42and you're finally reaping the results.
  669. 23:45That is so good and there is definitely
  670. 23:47God's hand in this whole process.
  671. 23:50>> Really cool. And was that the end of it
  672. 23:53or or did it continue? How was the rest
  673. 23:55?
  674. 23:56>> Yes. So that was the closing of it. I
  675. 23:59made a few $ 1,000 sales, made another
  676. 24:01sale a bit cheaper that totaled 3,000.
  677. 24:05So, in terms of the number of sales, it
  678. 24:06wasn't many, but since the commission
  679. 24:08was very high, it was already over
  680. 24:103,000.
  681. 24:13>> And converting to reais, my goodness, I
  682. 24:15didn't believe it when I saw that,
  683. 24:17converted, it was over 16,000 BRL.
  684. 24:2016,000. I had never even made half of
  685. 24:23that. And in just one week, I made over
  686. 24:2716,000.
  687. 24:29>> Uh-huh. And how much did you have to
  688. 24:31invest to get this result?
  689. 24:33>> Total. I invested 2,600 BRL.
  690. 24:37>> Wow. 16. Made 16,000 BRL. Yes.
  691. 24:41>> Investing just 2,600 BRL there.
  692. 24:43>> Wow, that's awesome.
  693. 24:45>> Look at the profitability of that. This
  694. 24:47is the power I talk about, right? I
  695. 24:49always tell the folks here, the sowers,
  696. 24:50that even though you often have a
  697. 24:52process, sometimes the process is a bit
  698. 24:53complicated, that you're there, things
  699. 24:55aren't going your way, sometimes you
  700. 24:57think:" Man, is it just me? Why do I
  701. 24:59see so many people? "Sometimes you're
  702. 25:00coming here, oh, Letícia is getting
  703. 25:02results, but I can't get results. But
  704. 25:04everyone, at the end of the day, there
  705. 25:05is a process behind it, right? Actually
  706. 25:07, the other day there was a person, a
  707. 25:09student, right, who said exactly that:"
  708. 25:10Man, I don't think it'll work for me. "
  709. 25:12I said:" Calm down, don't keep
  710. 25:13comparing yourself, because you don't
  711. 25:14know the other person's process, right?
  712. 25:16"You don't know what that person went
  713. 25:17through, what they're going through to
  714. 25:19reach that result. And one thing I
  715. 25:21think is great, and one of the
  716. 25:23advantages we have with launches, is
  717. 25:25precisely the fact that often you're
  718. 25:27there, trying and trying, but it
  719. 25:29doesn't click, the game doesn't change,
  720. 25:31you can't get the result you expect.
  721. 25:34But then you get one launch right and
  722. 25:36that one launch changes everything; it
  723. 25:38completely changes your game, gives you
  724. 25:39a very good cash flow to test other
  725. 25:41things, and best of all, it brings very
  726. 25:43good profitability, which gives you
  727. 25:44such peace, an absurd amount of
  728. 25:46tranquility. I remember very well that
  729. 25:48it was exactly like that for me, you
  730. 25:50know? I spent six months hitting my
  731. 25:52head, testing several things, testing
  732. 25:54digital products, testing Nutra, making
  733. 25:55physical digital products, and nothing
  734. 25:57worked. It was six months like that,
  735. 25:59and in the seventh month, I discovered
  736. 26:01launches. Then I saw a launch
  737. 26:02opportunity, at the time it was a LATAM
  738. 26:04launch in the Spanish market. And then
  739. 26:05I made that first investment of R $
  740. 26:071,000 and more than R $ 15,000 came
  741. 26:08back. I said:" Wow, that was over R $
  742. 26:1114,000 in profit
  743. 26:12>> just like that. "And back then
  744. 26:15>> it's an absurd feeling, right? And back
  745. 26:18then I was still working in the
  746. 26:19countryside and that amount was two
  747. 26:21years of salary, right? I had to work
  748. 26:24two years at the school to earn that
  749. 26:26amount. And I said:" Man, this is what
  750. 26:28I need to focus on. "From then on,
  751. 26:29that's when I actually focused on
  752. 26:30launches, you know? Then I did other
  753. 26:32launches, some that went wrong, which
  754. 26:34is normal, it happens, but in others I
  755. 26:35made over 50,000 in a single day,
  756. 26:37having sales notifications come in like
  757. 26:38that, you know?
  758. 26:41>> Yeah, think about it, it's a wonderful
  759. 26:43feeling. And I don't know if you've
  760. 26:44ever done a launch where sales just
  761. 26:45keep coming in, right? The
  762. 26:46notifications, it's very different from
  763. 26:48just looking at the platform. It's very
  764. 26:51different, because when you look at the
  765. 26:52platform, you go there, log in and see
  766. 26:54it, wow, you get that shock, right? Now
  767. 26:56when it's the notifications, wow, every
  768. 26:58notification that arrives is a thrill
  769. 27:00you get there, it's a happiness you
  770. 27:02feel. It's something inexplicable. It's
  771. 27:04so good when you do a launch like that
  772. 27:06where the platform sends you those
  773. 27:07notifications. So, I've done several
  774. 27:09launches like this, and as I said, when
  775. 27:11you get a good launch right, you turn
  776. 27:13the game around and you turn it around
  777. 27:15very fast, right? And you did this
  778. 27:18launch, which was the one that really
  779. 27:20turned things around. This launch was
  780. 27:21the one you just did recently, right?
  781. 27:23>> Yes.
  782. 27:23>> The one you did was recent. And now,
  783. 27:26what what are your plans? What are you
  784. 27:28thinking from now on? Uh, are you going
  785. 27:31to focus on this strategy, or will you
  786. 27:32test other things? What are you
  787. 27:34planning for the next few months?
  788. 27:37>> No, definitely. Now I've discovered
  789. 27:40what really works. I am focused on
  790. 27:43launches, I'm mining there every day to
  791. 27:46really be able to find new launches.
  792. 27:50I've already found one that's scheduled
  793. 27:51for November, so I'm already keeping an
  794. 27:53eye on it. I have one live right now
  795. 27:56where the classes haven't started yet.
  796. 27:58So let's see when the cart opens if
  797. 28:01there will be sales. Oh, it will, it
  798. 28:04will, there will be.
  799. 28:06>> It changed my year because I was very
  800. 28:08discouraged, I was sad, I said:" Wow, I
  801. 28:09think it's not going to work out. It
  802. 28:11won't work out for me. I compared
  803. 28:13myself to other people who started way
  804. 28:15after me and were already making
  805. 28:17thousands of reais. "
  806. 28:18>> Uh-huh. Yes.
  807. 28:20>> God surprised me in an inexplicable way
  808. 28:22that I didn't expect. I am very
  809. 28:24grateful to Him. And now, that's it.
  810. 28:27Launch. I will keep mining always to be
  811. 28:31able to find new ones, upload new
  812. 28:34campaigns, because launching changes
  813. 28:37the game, because no other strategy has
  814. 28:40this, how do you say the word?
  815. 28:43>> Is it this volume, right? It's this
  816. 28:46>> of sales like this in one, making so
  817. 28:49many thousands with such a high profit.
  818. 28:52>> Yes, yes. Yeah, no, there isn't one
  819. 28:55today, really there isn't, I always say
  820. 28:57this, there is no other strategy that
  821. 28:58changes the game as fast as a launch,
  822. 29:00right? Because when you get it right,
  823. 29:02the result that comes is just too
  824. 29:04incredible.
  825. 29:05>> And so, you mentioned that issue, right
  826. 29:07, of, oh, man, I was discouraged, there
  827. 29:08was a moment there where I didn't know
  828. 29:09if I should continue or not. How was it
  829. 29:11for you, right, to deal with those
  830. 29:13moments? Because I know it's a bad
  831. 29:14moment, right? I'll tell you guys here,
  832. 29:16I also go through moments like this, uh
  833. 29:18, moments when often you're discouraged
  834. 29:20, you're testing something and it's not
  835. 29:21flowing, it's not working, things
  836. 29:23aren't happening. But today, with more
  837. 29:25maturity, I understand that it exists
  838. 29:27in everything, right? Everything new we
  839. 29:29start often involves this process. So I
  840. 29:31really believe in this adaptation
  841. 29:33process where you learn little by
  842. 29:35little, and eventually, the time will
  843. 29:36come when you'll reap what is
  844. 29:38rightfully yours, right? But to reach
  845. 29:40the harvest, you have to go through
  846. 29:42this process of planting, of care, of
  847. 29:44having patience, of understanding that,
  848. 29:46hey, your moment hasn't arrived yet,
  849. 29:47and that it's part of it, right? But
  850. 29:50how was it for you, dealing with this,
  851. 29:52with this feeling? Because it's a bad
  852. 29:54feeling; it brings you down, and often,
  853. 29:56it prevents you from doing things. You
  854. 29:59often feel sad, down, thinking," Oh, I
  855. 30:01don't want to apply this. "Sometimes
  856. 30:03you stop doing things, and many people
  857. 30:05end up giving up on the market because
  858. 30:06of that, because they have a bad
  859. 30:08experience. Then it doesn't work out,
  860. 30:10and they say," Man, this isn't for me.
  861. 30:11"Then they go back to the traditional
  862. 30:13path, return to what they were doing
  863. 30:14before, and life goes on, right? They
  864. 30:16end up leaving the market aside. And
  865. 30:18how was it for you, dealing with this?
  866. 30:20If you had a tip, something to pass on
  867. 30:22to people, what would you say to those
  868. 30:24on the other side who might be going
  869. 30:26through this process too? For me, it
  870. 30:31was a time, it was a very difficult
  871. 30:33process, because since I put all my
  872. 30:35expectations into this, it was combined
  873. 30:37with the move here to the countryside.
  874. 30:40I didn't have another opportunity, I
  875. 30:42didn't have another expectation,
  876. 30:44thinking," My God, what now? "If this
  877. 30:47doesn't work out, there's no college
  878. 30:49here, there isn't a course I'd even
  879. 30:52like to take; there's no college, no
  880. 30:54course, no opportunities to follow. And
  881. 30:57now, if it doesn't work out, I'll have
  882. 31:00to move, I'll have to live far from my
  883. 31:02parents, leave home to be able to start
  884. 31:04college or work. So, I was desperate;
  885. 31:08for many days I would vent to my mother
  886. 31:10, cry, and say," My God, what am I
  887. 31:12going to do if it doesn't work out? ""
  888. 31:15It's not working out. "And now I was
  889. 31:17even starting to accept my reality. I
  890. 31:20said," Geez, now I think I'll have to
  891. 31:22go after a college degree, right? "
  892. 31:25Since I finished high school and
  893. 31:27started in this market right away, I
  894. 31:28didn't study, didn't do any courses,
  895. 31:30college, or anything else.
  896. 31:33>> Yes.
  897. 31:33>> Because the expectation was always to
  898. 31:35succeed in this market, to generate
  899. 31:37great results. I said:" No college, I'm
  900. 31:39not going to, I'm not going to do
  901. 31:41college right now. "Then, by the grace
  902. 31:44of God, He blessed me by allowing me to
  903. 31:47find this launch. To work out. So, now
  904. 31:50my perspective has changed completely.
  905. 31:55I don't have that worry anymore because
  906. 31:57I was very sad, I was in that sad
  907. 32:00environment, and I wasn't even eating
  908. 32:03properly anymore. I said:" My God, I
  909. 32:06don't even have the strength to keep
  910. 32:08going anymore. "But then, with my
  911. 32:11mother's support, I managed, we kept
  912. 32:12going together, I kept testing, I never
  913. 32:14stopped, I never stopped. Even when I
  914. 32:17didn't feel like it, I went there and I
  915. 32:19did it. Even if it was just a little, 1
  916. 32:21%each day, I did it. So, the tip is:
  917. 32:25don't compare yourself to other people,
  918. 32:27because I did that a lot and that was
  919. 32:29what discouraged me the most, because
  920. 32:31you see someone who started after you
  921. 32:33already having so many results and
  922. 32:35you're there struggling every day and
  923. 32:37nothing comes, it's very discouraging.
  924. 32:40So don't compare your story, your
  925. 32:42process, your results with other
  926. 32:44people's, because it's a different
  927. 32:45reality. Focus on your own. Uh, make
  928. 32:49this your business. Have vision, study,
  929. 32:53research a lot, uh, turn this into your
  930. 32:56business. And please, put everything in
  931. 32:58God's hands, because He is capable of
  932. 33:00performing a miracle in your life.
  933. 33:01That's what happened to me. I said: God
  934. 33:03, look, I'm doing everything I can. So,
  935. 33:06I entrust all my work, my entire
  936. 33:08journey to Your hands. Please, help me.
  937. 33:11It only depends on You now, because I'm
  938. 33:13doing my part. And God performed a
  939. 33:15miracle in my life and I am very
  940. 33:17grateful to Him. This was all thanks to
  941. 33:20Him. So, focus on your process, don't
  942. 33:23compare yourself to other people, put
  943. 33:25everything in God's hands, and research
  944. 33:27a lot, work, and focus. It takes a lot
  945. 33:30of focus.
  946. 33:31>> Yes, yes. It's when you are in this
  947. 33:33process, right, when you are executing
  948. 33:35and you ask for direction, you ask for
  949. 33:37a sign, right? God gave me a sign. This
  950. 33:39is what I have to do. I believe you
  951. 33:41must have asked for this sign and He
  952. 33:43sent you the sign as proof. That is
  953. 33:45what you should do, that is what you
  954. 33:46should focus on. And sometimes it's
  955. 33:48really hard, right, to understand when
  956. 33:50you're in the process. When you come
  957. 33:51out of it and reap a result, you say:"
  958. 33:53Man, oh, now it's easy, right? "It's
  959. 33:55very easy for me to say here, for
  960. 33:56example, or it's the same thing for you
  961. 33:58to say now that you've had this result.
  962. 34:00And I know there are many people who
  963. 34:01are sometimes in that period we also
  964. 34:03went through, right, of being stuck,
  965. 34:05trying things, doing, doing, doing, and
  966. 34:07not being able to move forward. And one
  967. 34:09thing I notice a lot about you, right,
  968. 34:11is that you have a very aligned mindset
  969. 34:13, right? And I wanted to understand
  970. 34:14where that mindset came from, right?
  971. 34:16Even though you said you're 20 years
  972. 34:18old, right? Quite
  973. 34:19>> a young girl there and who, by the way,
  974. 34:22>> didn't go the traditional route, didn't
  975. 34:24go to college, right? You made the
  976. 34:25decision there:" I'm going into the
  977. 34:26digital market. "How did you develop
  978. 34:29this mindset? Was it because of your
  979. 34:31parents? Have your parents always been
  980. 34:33entrepreneurs, always encouraged you to
  981. 34:34go down this path too? Well, I owe a
  982. 34:38lot of that to my mother, because since
  983. 34:41she started this journey well before me
  984. 34:43, she already knew how it worked, she
  985. 34:45knew you had to have the mindset, the
  986. 34:47right expectations. So, thanks to her,
  987. 34:51she always gave me a lot of advice:"
  988. 34:52Calm down, daughter, it'll work out,
  989. 34:54focus on the process. "And I also
  990. 34:57studied a lot about this, I still study
  991. 34:59it to this day, mindset, how much our
  992. 35:01environment influences us, so much so
  993. 35:03that moving here really affected us,
  994. 35:04because you get very discouraged,
  995. 35:06because it's different, moving from the
  996. 35:08capital to the countryside is different
  997. 35:10.
  998. 35:11>> It is different.
  999. 35:12>> And we really slumped back then during
  1000. 35:15the move, but thank God we're better
  1001. 35:18now. We have our expectations better
  1002. 35:20aligned, not letting the environment
  1003. 35:22affect us. So, I study a lot about that
  1004. 35:26.
  1005. 35:28>> And
  1006. 35:28>> that's cool.
  1007. 35:30>> Can I mention it, right? Because it's
  1008. 35:33true, it's about the deep immersion in
  1009. 35:35all of Caio's teachings, because Caio
  1010. 35:37talks a lot about this. So I study a
  1011. 35:39lot, I follow the tips he gives us. I
  1012. 35:44also joined a group once, his group,
  1013. 35:47but then I think you stopped, right,
  1014. 35:49making the audios.
  1015. 35:52>> Yes.
  1016. 35:52>> Oh, I loved listening to them.
  1017. 35:54>> That's such good feedback, isn't it?
  1018. 35:55For those who don't know, guys, I have
  1019. 35:57a WhatsApp group where I used to send
  1020. 35:59audio messages about mindset, daily
  1021. 36:01life, productivity, and everything else
  1022. 36:03, you know? Actually, I'm going to
  1023. 36:05start doing it again. It was good you
  1024. 36:07brought that up, because sometimes we
  1025. 36:09don't listen, or don't hear someone
  1026. 36:11giving feedback, and when you see
  1027. 36:12someone's transformation, it encourages
  1028. 36:15us to really keep going with that
  1029. 36:16process. I'm going to go back to
  1030. 36:19sending those audios because they're
  1031. 36:21always really good. Sometimes we have
  1032. 36:23an idea or an insight here that can add
  1033. 36:25value to someone else's life, right?
  1034. 36:26That's really, really cool. And this
  1035. 36:29part is fundamental, okay? Taking care
  1036. 36:31of your mental state. Today, what I see
  1037. 36:34most when looking at people who are
  1038. 36:36getting results in this market, you'll
  1039. 36:37see that everyone is always talking
  1040. 36:39about mindset. Everyone, all the
  1041. 36:41mentors, all the interviewees. Every
  1042. 36:43time a student comes on, they talk
  1043. 36:45about this." Oh, I was resilient, I
  1044. 36:47made it happen, I had a positive
  1045. 36:49mindset. "Many times, I changed my
  1046. 36:51environment. How many people have I
  1047. 36:53heard say they changed their
  1048. 36:54environment and managed to get much
  1049. 36:55better results, because these things
  1050. 36:57really do influence you. And often, we
  1051. 36:59are unconscious of it. When I lived
  1052. 37:01back in the countryside, I was
  1053. 37:02unconscious of these things. I only
  1054. 37:03started to become more aware after I
  1055. 37:05started reading, after I started
  1056. 37:07listening to other people talk, and
  1057. 37:09read books about it. Then my mind
  1058. 37:10started to expand. I thought," Damn,
  1059. 37:13there's another world, there's another
  1060. 37:15universe where, when you have a
  1061. 37:16positive mindset, when you expand your
  1062. 37:18head and want to learn new things, you
  1063. 37:20learn them and you can get
  1064. 37:22above-average results, because the
  1065. 37:23average just follows a pattern, right?
  1066. 37:27"They follow exactly what they started
  1067. 37:29doing, maybe from the age of 20 until
  1068. 37:32they die, which is what happens, right?
  1069. 37:35The person doesn't stop to think," Gee,
  1070. 37:37couldn't I go down another path? ""
  1071. 37:39Couldn't I learn something different? "
  1072. 37:40" Isn't there a way for me to have more
  1073. 37:43freedom? "Which were the things I
  1074. 37:44questioned when I was living in the
  1075. 37:46countryside and working at the school
  1076. 37:47there. Man, I was earning 600 reais.
  1077. 37:48What can you do with 600 reais? When
  1078. 37:50will I ever buy a car, a house, or have
  1079. 37:52more freedom? Will I be able to go to
  1080. 37:53the market and buy the things I want
  1081. 37:54without worrying about the price? And
  1082. 37:56those things really made me move and
  1083. 37:58take action so that today I actually
  1084. 38:00have the results I have. So, sometimes
  1085. 38:02a person gets too comfortable and
  1086. 38:03accepts that reality and doesn't take
  1087. 38:05action, right? Doesn't, doesn't move
  1088. 38:07there. And it's really good, right, to
  1089. 38:09see young people like you, uh, having
  1090. 38:11this mindset, right, moving forward.
  1091. 38:13And it's great that, by the way, I am
  1092. 38:15also part of this transformation in
  1093. 38:17some way. I'm very happy about that.
  1094. 38:19>> And congratulations to your mom, right?
  1095. 38:21Your mom, I, I see, right, the two of
  1096. 38:23you there at the events. Uh, you are
  1097. 38:25quite close there, really together,
  1098. 38:27right? Including, we’ve already been
  1099. 38:29to several events, right? You’ve
  1100. 38:31already taken, you’ve taken photos
  1101. 38:32with me there, we’ve talked as well.
  1102. 38:34>> I even have my little notebook, I
  1103. 38:36don’t know if you remember that once
  1104. 38:38I asked for an autograph here, look.
  1105. 38:40Okay?
  1106. 38:40>> Oh, man. Look at that, look. Look at
  1107. 38:42that, look. Focus on the planting, for
  1108. 38:44the harvest is inevitable.
  1109. 38:46>> That's awesome. That's awesome, man.
  1110. 38:49That's cool. Look how cool that is. Yes
  1111. 38:50. That’s what’s awesome, right?
  1112. 38:52Yeah, it’s really good, right? When
  1113. 38:53you participate in an event, meeting
  1114. 38:54people in person, because that impacts
  1115. 38:56your life, you see, man, it’s real,
  1116. 38:58the business works. Because sometimes
  1117. 39:00you’re here watching online, it’s
  1118. 39:01one thing, but when you see the person
  1119. 39:03in person, you say:" Damn, the person
  1120. 39:04exists, they really have results, they
  1121. 39:06made it, I can do it too, I can do it,
  1122. 39:07right? "That, that is really cool. And
  1123. 39:10congratulations once again to you, to
  1124. 39:12your mother,
  1125. 39:13>> for this mindset, for going after it,
  1126. 39:15right? And today how, how is
  1127. 39:17>> your routine, right, the two of you? I
  1128. 39:18wanted to understand a little bit more
  1129. 39:20about the routine in the digital market
  1130. 39:21, if you have been doing anything else
  1131. 39:23on the side as well, perhaps," Oh, I
  1132. 39:24got a job too, Bruno, I’m working
  1133. 39:26elsewhere, I’m in digital. "Uh, how
  1134. 39:27is the routine for you? I believe, you
  1135. 39:30mentioned there the issue," Oh, today
  1136. 39:31me and my mom, we do several things
  1137. 39:33together. "How is that routine there
  1138. 39:35for you? Well, at the moment both of us
  1139. 39:38are focused 100%on digital, with no
  1140. 39:40outside job, not doing anything like
  1141. 39:42that. In the afternoon, we sit in our
  1142. 39:46office, which is in her room where I
  1143. 39:48have my desk, but now, since we're
  1144. 39:49doing the same thing, I stay in her
  1145. 39:51room and we spend the whole afternoon
  1146. 39:53studying, mining, and launching new
  1147. 39:55campaigns. We are 100%focused on this
  1148. 39:59because we understand that this is what
  1149. 40:02will change our lives, what will change
  1150. 40:04our game, because no physical market or
  1151. 40:079-to-5 job can deliver this kind of
  1152. 40:09result. Because I even thought, I said:
  1153. 40:12" Wow, since it's not working out, I
  1154. 40:14think I'll get a job, right? "But then
  1155. 40:16I would spend the whole day working to
  1156. 40:19earn what? Two thousand reais, a
  1157. 40:21minimum wage, and I wouldn't be able to
  1158. 40:23dedicate myself anymore and I wouldn't
  1159. 40:25have high expectations, as you
  1160. 40:27mentioned, how am I going to buy a car,
  1161. 40:29how am I going to live alone, which is
  1162. 40:31a desire I have for the future, and so
  1163. 40:33on. Because guys, nowadays, really, how
  1164. 40:38am I going to be able to afford to
  1165. 40:40furnish a house? It is really quite
  1166. 40:43difficult. So, we understand that this
  1167. 40:45is our game, that this is what will
  1168. 40:47change everything in our lives. And we
  1169. 40:49are dedicating ourselves more and more.
  1170. 40:52We spend the whole day like this,
  1171. 40:54working, mining, sharing new ideas,
  1172. 40:56testing new strategies, even though our
  1173. 40:58focus is on product launches, we are
  1174. 41:01getting to know other things we can
  1175. 41:03apply too. So,
  1176. 41:06>> yeah, how cool.
  1177. 41:06>> I think
  1178. 41:08>> yes, very, very good. And it's, it's
  1179. 41:11actually something we have to keep in
  1180. 41:13mind, right? Because you said there, oh
  1181. 41:17, you were in a bad spot and thought
  1182. 41:19about getting a job. But when we treat,
  1183. 41:22for example, the digital market as a
  1184. 41:24real business where you sit in the
  1185. 41:25chair every day and do it, you have to
  1186. 41:27treat it almost as if it were a job.
  1187. 41:30Let's say, I don't really like the word
  1188. 41:31job itself, but let's say it were a job
  1189. 41:33where you have to provide a service to
  1190. 41:35someone. Only that someone is yourself,
  1191. 41:37right? You have to sit there and do
  1192. 41:39what needs to be done. And I understand
  1193. 41:41that this process does exist and that
  1194. 41:43often the process of not having a
  1195. 41:45positive financial return, because we
  1196. 41:46do have positive returns, just often in
  1197. 41:48knowledge, right? But we don't care
  1198. 41:51about that, we care about the money, we
  1199. 41:53want the money, we want the financial
  1200. 41:54result.
  1201. 41:55>> Yeah.
  1202. 41:56>> So what happens when we don't have that
  1203. 41:58? It's different from the traditional
  1204. 42:00market, because in the traditional
  1205. 42:01market, when you provide a service, you
  1206. 42:03get paid the following month, right?
  1207. 42:04The money hits your account every month
  1208. 42:06. In the digital market, you’ll often
  1209. 42:08go through a period where you’re
  1210. 42:09working, applying things, and actually
  1211. 42:11putting in the effort, but the results
  1212. 42:12—the financial results—aren't
  1213. 42:14coming in yet. And that’s
  1214. 42:16discouraging; it often really gets us
  1215. 42:18down. But we need to realize and drill
  1216. 42:22this into our heads that even if I go
  1217. 42:25through times like that, even if it
  1218. 42:28takes a few months or maybe a year,
  1219. 42:31when the results finally come, they
  1220. 42:33won't even compare to what you’d make
  1221. 42:37in a traditional job. If you add up,
  1222. 42:41for example, every year you worked a
  1223. 42:43traditional job and look at how much
  1224. 42:46you've earned to date, when you start
  1225. 42:48seeing results in the digital market,
  1226. 42:50you’ll realize the payoff is
  1227. 42:52incredibly larger; it's incomparable. I
  1228. 42:56say this because, in my case, I worked
  1229. 42:57at that school in the countryside for
  1230. 42:59three years. The thing is, with my
  1231. 43:02first product launch, I made more in
  1232. 43:04one month than I did in two years of
  1233. 43:06working at that school.
  1234. 43:08>> Yeah. And when I looked at those three
  1235. 43:11years I spent at the school, man, I
  1236. 43:12didn't even have, let's say, 5,000
  1237. 43:14reais in my account. I didn't have it
  1238. 43:17because, well, 600 reais didn't cover
  1239. 43:18anything; I’d buy one thing or
  1240. 43:19another, and there was no money left
  1241. 43:20over. And keep in mind, I've always
  1242. 43:22been a very frugal guy. Even so, I
  1243. 43:23couldn't keep money in the bank because
  1244. 43:25it was just too little. Three years
  1245. 43:27compared to three years in the digital
  1246. 43:29market—wow, I had completely changed
  1247. 43:30my life. I was already living somewhere
  1248. 43:33else, I had freedom, I had made
  1249. 43:35multiple seven figures, and I had a
  1250. 43:37much more comfortable life where I
  1251. 43:38could go to the supermarket or anywhere
  1252. 43:40else I wanted, go to a restaurant, and
  1253. 43:42buy whatever I wanted without worrying
  1254. 43:44about the price, with a level of
  1255. 43:45freedom that’s unmatched. That kind
  1256. 43:48of freedom doesn't exist in the
  1257. 43:50traditional market; it doesn't exist
  1258. 43:51when you get a traditional job, right?
  1259. 43:54Beyond the financial gain itself, this
  1260. 43:55freedom we have is something that
  1261. 43:57doesn't exist in any other market, only
  1262. 43:59in the digital market. But for you to
  1263. 44:02reach that point of reaping these
  1264. 44:04results, you need to go through the
  1265. 44:05planting process. You need to be
  1266. 44:07dedicated every single day, even when
  1267. 44:09you're going through those bad moments.
  1268. 44:12If you, watching this today, are
  1269. 44:14perhaps in one of those bad moments
  1270. 44:15that can happen to anyone, don't give
  1271. 44:17up, stay strong. This doesn't just
  1272. 44:20happen to you; it happens to a lot of
  1273. 44:21people. It's more common than you
  1274. 44:23imagine, but when a person keeps going,
  1275. 44:25they will succeed at some point. And
  1276. 44:27when they do succeed, the financial
  1277. 44:29result that comes, the freedom they
  1278. 44:31have is incomparable. And nobody ever,
  1279. 44:34nobody has ever regretted it. To this
  1280. 44:35day, I haven't seen anyone who
  1281. 44:36regretted it, who went through this
  1282. 44:37process, reaped the results, and said,"
  1283. 44:38Oh, I don't want this anymore. "
  1284. 44:40>> On the contrary, everyone says," Man, I
  1285. 44:41want more of this, I'm going to do more
  1286. 44:43of this, "right?
  1287. 44:44>> And so, I, I wanted to, I know you are
  1288. 44:47still at the beginning of the digital
  1289. 44:49market, right? But I wanted to
  1290. 44:51understand, after you entered the
  1291. 44:52digital market, what benefits or
  1292. 44:54achievements have you realized through
  1293. 44:56this market? Where you say," Wow, if it
  1294. 44:58weren't for this market, I wouldn't
  1295. 45:00have this, "right? Regardless of
  1296. 45:03whether it's something material or
  1297. 45:05something you achieved, like, for
  1298. 45:06example, the freedom to be at home.
  1299. 45:09What would you say you've achieved
  1300. 45:11because of the digital market? Yeah, so
  1301. 45:14the main point is really the freedom,
  1302. 45:17the freedom of time. My family are
  1303. 45:20farmers, so, you know, I'm passionate
  1304. 45:22about being out in nature. If I were in
  1305. 45:27college or working a 9-to-5, I wouldn't
  1306. 45:29have this freedom to say," Let's go to
  1307. 45:31the farm today to clear our heads, work
  1308. 45:33sitting on the porch, "which is
  1309. 45:34wonderful. So, I think...
  1310. 45:37>> Wow, now you're making me jealous, huh?
  1311. 45:41It's the freedom.
  1312. 45:42>> Man, that's good, huh? That's really
  1313. 45:45good. I don't have that freedom yet, to
  1314. 45:47have a farm to go to. It'll come. That
  1315. 45:49is just top-notch.
  1316. 45:51>> Thank you. Oh, I'm passionate about it
  1317. 45:53too. Man, if I stay in the city for too
  1318. 45:56long, inside the house, because since
  1319. 45:58we work from home, we end up not going
  1320. 46:00anywhere, not even seeing people. So,
  1321. 46:03going to the farm is wonderful. To
  1322. 46:05clear my head. Wow, I love it. I'm
  1323. 46:07passionate about it. So, like,
  1324. 46:09>> yeah, wow, that's one thing I also like
  1325. 46:12, time and location freedom. I can
  1326. 46:15travel with my family whenever I want
  1327. 46:17because I'm not tied down to a job. So,
  1328. 46:20I go traveling, I take my computer, and
  1329. 46:22during the little bits of time I have,
  1330. 46:25I work. So, wow, I'm really
  1331. 46:28>> wonderful.
  1332. 46:29>> Market for that.
  1333. 46:30>> Yes. And I saw you mentioned, right,
  1334. 46:34that you're part of Gringo Express
  1335. 46:35Launch, right, which is my training
  1336. 46:37focused on hidden launches abroad. And
  1337. 46:40I wanted to ask you, what do you feel
  1338. 46:42it added to your life, what changed in
  1339. 46:44your life after gaining that knowledge
  1340. 46:46from what I teach inside LGE?
  1341. 46:50>> Well, before starting your course, I
  1342. 46:53knew nothing about launches on
  1343. 46:54proprietary platforms. I only knew
  1344. 46:57about Hotmart, basically. So, I watched
  1345. 47:00your course, and it opened up a range
  1346. 47:02of new possibilities, new ways of
  1347. 47:04hunting for products I didn't even know
  1348. 47:06existed. So, I met many launch
  1349. 47:10producers, I already started following
  1350. 47:12them on my own launch-focused Instagram
  1351. 47:14, so I'm keeping an eye on them. I
  1352. 47:17didn't know you could hunt for products
  1353. 47:18through Instagram, the ad library, I
  1354. 47:19didn't even know about it. So, think
  1355. 47:22about
  1356. 47:23>> the work itself. Wow, I discovered many
  1357. 47:28new ways of hunting and a huge new
  1358. 47:30strategy, and there are many, many,
  1359. 47:33many launches. This world is gigantic.
  1360. 47:38So there are thousands of producers I
  1361. 47:40didn't even imagine existed. It was
  1362. 47:44really this aspect of the work itself,
  1363. 47:46you know, knowing this new strategy,
  1364. 47:48let's put it that way.
  1365. 47:50>> Oh, that's awesome. That's awesome. And
  1366. 47:54, so, I wanted you to give some advice,
  1367. 47:56right, to the people who are often
  1368. 47:59watching this, following this, because
  1369. 48:01they got curious, saw your results, and
  1370. 48:03ended up here. But sometimes they're
  1371. 48:06afraid, hesitant to start in the
  1372. 48:08digital market. There are many people
  1373. 48:09who keep flirting, right, with the
  1374. 48:11digital market. They keep looking at it
  1375. 48:12, wondering, is this for me? But they
  1376. 48:14don't take the leap, you know? And
  1377. 48:16they're always stuck, I see many people
  1378. 48:18, including followers, right, that I
  1379. 48:19often see in conversations, sometimes
  1380. 48:21the person already messaged me back in
  1381. 48:222024," I'm going to start in this
  1382. 48:24market. "They say that, and then after
  1383. 48:26a while they send another message," Now
  1384. 48:28I'm going to start. "I said," Gee, but
  1385. 48:29you haven't started yet. "Why? What's
  1386. 48:31holding you back? What is stopping you
  1387. 48:33from starting in this market? So, what
  1388. 48:35would you say to a person who is often
  1389. 48:37feeling apprehensive or afraid? Uh,
  1390. 48:39maybe they’ve already bought several
  1391. 48:41courses and haven't been able to make
  1392. 48:42any progress? What do you recommend for
  1393. 48:44this person so they can actually get
  1394. 48:46started and enjoy the benefits we have
  1395. 48:48here in the digital market today? Yes,
  1396. 48:52as I mentioned before, treat this as
  1397. 48:54your business, the business of your
  1398. 48:56life, like a real job. Dedicate time to
  1399. 48:59it, focus, and treat it like your own
  1400. 49:02business. It’s not just," Oh, I’ll
  1401. 49:04test it to see if it works. "It won't
  1402. 49:07work that way. Keep your expectations
  1403. 49:09aligned. Don't compare yourself to
  1404. 49:12other people or their processes,
  1405. 49:14because everyone has their own reality
  1406. 49:16and God is preparing things within us
  1407. 49:18too. So, everyone has their own process
  1408. 49:22; put everything in God's hands,
  1409. 49:23because only He can perform miracles in
  1410. 49:25our lives alongside our dedication.
  1411. 49:28With God’s blessing, everything will
  1412. 49:30work out. Focus and keep at it until it
  1413. 49:33works, because this is your business
  1414. 49:34and it is capable of truly changing
  1415. 49:36your life.
  1416. 49:38>> Awesome. That’s exactly right, guys.
  1417. 49:39This market is truly transformative,
  1418. 49:41you know? That’s why I’m always
  1419. 49:44appearing here, always talking to you,
  1420. 49:45because this completely changed my life
  1421. 49:47. And I want to bring more and more
  1422. 49:50people like Letícia, who is reaping
  1423. 49:53her results, to show you that the
  1424. 49:55market is indeed real, and it’s
  1425. 49:57possible not just for the people you
  1426. 49:59often see who are only selling courses.
  1427. 50:02There are real people on the other side
  1428. 50:04who make money, people who truly study,
  1429. 50:06execute, do what is necessary, and
  1430. 50:08actually manage to earn money in this
  1431. 50:10market. And I really want you to follow
  1432. 50:12this closely. In fact, right now, go
  1433. 50:14ahead and subscribe to the channel,
  1434. 50:15because there will be more interviews
  1435. 50:17like this one with more people getting
  1436. 50:19results in the digital market. Also,
  1437. 50:21leave a like on this video, okay? Also,
  1438. 50:24leave a comment here about what you
  1439. 50:25thought of the launch strategy itself,
  1440. 50:27if you’ve already applied it, if
  1441. 50:29you’ve had any results, and what you
  1442. 50:31thought of Letícia's results, right?
  1443. 50:34Leave suggestions in the comments too
  1444. 50:36for questions I can ask the next
  1445. 50:38interviewees. And at this moment,
  1446. 50:42Letícia, I would like you to leave a
  1447. 50:43final message here for everyone who has
  1448. 50:44followed along this far, right? Thank
  1449. 50:46you to you who have been following
  1450. 50:47along so far.
  1451. 50:48>> Thank you.
  1452. 50:49>> And leave, and leave a message there
  1453. 50:51for these people.
  1454. 50:52>> I think, in fact, my biggest tip was
  1455. 50:55really what I had already said, right,
  1456. 50:57which is the final message: surrender
  1457. 50:59everything into God's hands, because
  1458. 51:02only He is capable of performing this
  1459. 51:04miracle in our lives. Because I have a
  1460. 51:07very strong faith. I believe that God
  1461. 51:09is the foundation of everything for us,
  1462. 51:11and if He is in agreement, everything
  1463. 51:13will work out. Focus on your process,
  1464. 51:16keep at it until it works, because if I
  1465. 51:19had given up in the midst of the
  1466. 51:21difficulties, I wouldn't be here today
  1467. 51:23in this interview overcoming my fears
  1468. 51:25of being seen, because this is also a
  1469. 51:27challenge for me. But thank God,
  1470. 51:31everything worked out. Surrender
  1471. 51:33everything into His hands, focus, and
  1472. 51:35keep at it until it works, and you will
  1473. 51:37reap great results in this wonderful
  1474. 51:39market.
  1475. 51:41>> That's it, everyone. And what I always
  1476. 51:43tell you is to focus on the planting,
  1477. 51:44because the harvest is inevitable. Just
  1478. 51:47as I wrote there for Letícia, right,
  1479. 51:49in her notebook, it is what I carry
  1480. 51:51here with me, because every process we
  1481. 51:52have is a process of planting, of care
  1482. 51:54that we must have, of patience. Because
  1483. 51:58, just like in nature, many times you
  1484. 51:59go there and plant a seed, it's
  1485. 52:01difficult for that seed to bear fruit
  1486. 52:03in your own time, right, in the time
  1487. 52:04you want; it will bear fruit in the
  1488. 52:06time that is necessary for that seed to
  1489. 52:08actually bring forth fruit. And
  1490. 52:10sometimes it can take a while, right?
  1491. 52:11Sometimes you need to take care of it.
  1492. 52:13How many times do you go there and
  1493. 52:14plant something little, you have to
  1494. 52:15water it every day, take care of it
  1495. 52:17every day, until the moment actually
  1496. 52:18arrives when it will bring its fruits.
  1497. 52:20And by you respecting this in your
  1498. 52:22process, you can be sure that the time
  1499. 52:24of harvest will arrive for you too. So,
  1500. 52:26I hope this content here has added
  1501. 52:28value to you, that you take an insight
  1502. 52:30or two, take a screenshot here, okay,
  1503. 52:32of ours, post it on Instagram, tag us
  1504. 52:33there, and we will repost it. As I said
  1505. 52:36, subscribe to the channel because
  1506. 52:37there will be more content about this
  1507. 52:38here. Leave a like, leave suggestions
  1508. 52:40here in the comments. I am always
  1509. 52:42reading the comments here, and I hope
  1510. 52:44that in some way this has added to your
  1511. 52:46life. A big hug to you. We're in this
  1512. 52:48together, sowers.

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