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ADELANTA al 99% de tu COMPETENCIA en Google Maps 🏆1 | MÉTODO LLAVE MAESTRA — Transcript

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0:03Here we have our restaurant's profile
0:05with its menu, booking system, and
0:07reviews, but what’s missing is the
0:08services tab, because a restaurant
0:10cannot have one. But if I come here and
0:13refresh the page, boom, there it is; we
0:16have the services, and we can start
0:18adding all the keywords we want. What
0:20you just saw is the same Google profile
0:22, specifically the profile for a
0:24restaurant. And according to Google,
0:26these types of profiles cannot have
0:28services. And it’s not that the
0:30section is empty; it simply doesn't
0:32exist. You go to edit your profile and
0:34you'll see that there's nothing there.
0:37And yet, as you just saw, the services
0:39tab is active and public on the profile
0:41without even changing the business
0:43category. This is very, very powerful
0:46because there are entire categories
0:48from which Google hides this tab.
0:51Restaurants, shops, hotels, shoe stores
0:54—all these businesses can't have it,
0:57and by hiding the tab, it's hiding the
1:00only place on the profile where you can
1:02declare everything you do one by one.
1:06And this isn't even the worst part. The
1:08worst part is that your competition, if
1:10they are in a different category, might
1:13actually have the services tab enabled;
1:15that is, they are competing for the
1:18same search as you but with more cards
1:20in their hand. I'm Díaz Romero, a
1:23professor at Gin Yan Academy, the first
1:25local SEO academy in Spanish. In this
1:28video, I'm going to teach you three
1:29things. First, why the services tab
1:32weighs much more than it seems for
1:34ranking first on Google Maps. Second,
1:37how to activate it even if your
1:39category has it blocked, using a method
1:42I call the "master key" method. And
1:44third, what to write inside these
1:46services to make it truly useful,
1:48because if you’re going to activate
1:50it and leave it half-done, I can tell
1:52you it won't do you any good. As
1:54you’ve seen, we have a very complete
1:56menu, so let's get to it. The first
2:13thing to understand is how Google ranks
2:15local results, and it does so based on
2:17three things: relevance, distance, and
2:19prominence. Distance, obviously, you
2:22cannot change. Prominence, which is
2:25basically how well-known you are in
2:27your sector on Google, is built slowly
2:30and with a lot, a lot of work. But you
2:33can start working on relevance today.
2:36In case you don't know. Relevance is
2:38simply how well your profile matches
2:40what the person just typed into the
2:43search engine. And now, think about
2:45your profile for a moment. Where
2:46exactly do you tell Google everything
2:49you do? Because with the category,
2:51you'd only have one single label. The
2:53one for this business is a restaurant,
2:56a shoe store, a workshop. Then for the
2:59business name, you have another label,
3:01but that's it. Everything else, those
3:0420, 30, 40 specific jobs you do every
3:08week, is not declared anywhere. The
3:12services tab is the only place on the
3:14profile where you can list them one by
3:17one with their name and description. So
3:20, as you've seen, yes, it sounds great.
3:21But how much does this really weigh in
3:24the rankings? Well, in the latest local
3:27ranking factors study, the impact of
3:29optimized services is in 22nd place. In
3:33the study we conducted analyzing
3:35businesses in Spain, services made it
3:37into the top 10, specifically in ninth
3:39place. So, as you can see, it's not the
3:42most powerful factor. There are others
3:45that carry much more weight. For
3:47example, the primary category is the
3:49number one factor, then proximity is
3:52number two. So, why am I telling you
3:55that with this method you could get
3:58ahead of 99%of your competition? Well,
4:02for a very simple reason: because no
4:04one else in your sector is working on
4:06it. Everyone works on the factors
4:08mentioned above. Everyone sets their
4:11category correctly, everyone asks for
4:13reviews, and you can't change your
4:15distance. Services, on the other hand,
4:17are there, but they are empty in the
4:19vast majority of profiles in your city;
4:21no one is working on them. In our
4:23agency, we see it continuously with our
4:26clients. When you configure your
4:29services well, you notice the movement,
4:31and best of all, you notice it quickly.
4:33That is, sometimes in just a matter of
4:35two or three days. So, keep in mind
4:37that this won't directly help you rank
4:39in the number one spot. When your
4:42service matches what someone is
4:44searching for, Google can display text
4:46below the business name in the map
4:48results, which we call a justification,
4:51and it's like a label that says "
4:53provides" and the specific service. So,
4:57even if it's not helping you rank
4:59higher, consider what that means for
5:01the person searching, because you and
5:03your competitor will appear in that
5:05search result list, but you have an
5:07extra line on your business profile
5:09that answers exactly what that person
5:12was looking for. And that's not
5:15positioning; that's direct visits to
5:17your business. Let's go over the part
5:19that almost no one talks about. When
5:22you open your profile and can't find
5:24the service section, the first thing
5:27you think is that it's a bug, or maybe
5:29Google changed the panel design and hid
5:31it in another menu. But it's neither a
5:34bug nor a design change; it's a
5:36decision Google itself has made. Google
5:39has a field with a specific name. It is
5:42called exactly "CanModifyServices".
5:45Basically, it means "can modify the
5:48list of services." It's a switch. A yes
5:51. Or a no. If Google decides that your
5:53category doesn't offer services, that
5:55switch is automatically set to "no."
5:58And then it orders all interfaces,
6:00including your admin panel, to hide the
6:03editor and the services tab. That's why
6:06you can't find it. It's not that it's
6:08hidden; it's that it's turned off for
6:10you. And how does Google decide this?
6:13Well, with a logic that even from afar
6:15makes some sense: it gives you the box
6:18that fits what it thinks you are. If it
6:21thinks you're about dishes, it will
6:23give you a menu. If it thinks you're
6:25about products, it will give you a
6:26catalog. If it thinks you're about
6:28bookings, it gives you hotel services.
6:30And if it thinks you're about services,
6:33then yes. Then it gives you the service
6:36tab. The problem with this is when it
6:37misclassifies you. For example, a
6:40pottery workshop gives classes, does
6:42custom orders, organizes group
6:45workshops, repairs pieces—all those
6:47are services—but Google puts it in a
6:50"junk drawer" category for which it
6:53never built one. And this also applies
6:57to a local shoe repair shop that can
6:59fix your footwear, dye them, change
7:01zippers, make custom soles; all those
7:03are services. Google looks and decides
7:06otherwise. It only sells shoes.
7:09Therefore, I'll give you a product
7:11catalog and don't complain. And now
7:13comes the uncomfortable part: Google
7:15doesn't publish anywhere the list of
7:17which categories have services and
7:19which ones don't. And since that
7:21document doesn't exist, you can't audit
7:23it. Basically, you can't know if you're
7:26at a disadvantage until you're
7:27suffering from it on your own profile.
7:29And it's not a disadvantage against
7:31everyone. If your entire business
7:33category lacks that tab, then you are
7:36tied on equal terms. The real
7:39disadvantage appears when two
7:41businesses compete for the same search,
7:42but from different categories. These
7:45two categories are equally legitimate
7:47and equally correct, but one has
7:49services enabled and the other does not
7:51. That’s the symmetry, and until
7:53today, there was no way to fix it.
7:56Right, that’s the diagnosis, but
7:58watch out, because here is what most
8:01people don't know: that switch I
8:03mentioned doesn't control just one door
8:05, it controls two, and they aren't
8:07always synchronized. The first door is
8:10the one you already know, the one that
8:12hides the editor in your dashboard that
8:14accepts or rejects services for your
8:16category. The second door is a bit
8:18further back, and you don't go through
8:20that one. That’s the one used by
8:22tools that connect directly to Google
8:25Maps and write to your profile without
8:27going through the dashboard. And here
8:29is the most important part. When a
8:32service arrives that way, Google checks
8:34it again, and with a master key method,
8:37we are going to make that door open by
8:39itself. And no, this isn't magic or a
8:42trick; it's a way of taking advantage
8:44of the fact that these two doors don't
8:45open the same way. So, you've been
8:48waiting for this; I'm going to show it
8:50to you right now, live. To run this
8:52test, I’ve created this profile from
8:54scratch, okay? It has absolutely
8:55nothing, and as you can see, it belongs
8:58to the restaurant category, so it can't
9:00have services. What it does have is a
9:03menu, reservations, and then the
9:05typical stuff like photos, reviews, and
9:07so on, but no actual services. So, to
9:10force this, I can't do it directly from
9:12the profile. I have to go to Local
9:14Brain, and from there, we’ll create
9:17the service in just a few seconds. We
9:19go to the services tab. It will warn
9:22you that this category doesn't allow
9:24services directly, but we can enable
9:27them. To do this, we click here, and
9:29here we will see the first service for
9:31the restaurant category. Let’s give
9:34it an example name like group
9:37reservations. We can specify the price
9:39or leave it as is. And the description,
9:43which I’ll tell you something very
9:44important about later, can also be
9:46generated automatically with AI. And
9:49notice how we get a super precise and
9:51personalized description. In this case,
9:54it says, "We manage group reservations
9:55at restaurants.""Cortijo Bandido" is
9:57the name I gave it. In Mijas, the
9:59location, so you can enjoy typical
10:01Andalusian food without waiting. Ideal
10:03for family meals, celebrations, and
10:05gatherings. Look at that, it's a super
10:07powerful service that we wouldn't be
10:09able to add otherwise. Notice that,
10:12obviously, none will appear in Google's
10:14official list of services, because this
10:17category, in principle, cannot have
10:19them; but it does offer us custom
10:21services with which we can complement
10:23all the services we provide, and it
10:25often gives us ideas for services we
10:28hadn't even considered, but that our
10:30business is actually offering. Once you
10:33have added one—just adding one is
10:35enough—click save and publish. And
10:38with this, notice that it says the
10:39services have been saved and published
10:41on Google Business Profile. So let's
10:43see if it's true. For that, we come to
10:46the listing we have here. Let's refresh
10:49the page, and here is the services
10:52section with its tab, and the service
10:54we just created has suddenly appeared
10:57in a few seconds. It's simple, and this
11:01will now remain enabled forever on your
11:04listing. You've already seen the method
11:05that opens the door for you. Now let's
11:08see how to get the most out of what
11:10lies behind it, because activating the
11:13tab and adding three generic services
11:15won't do you any good at all. So let's
11:18take it step by step, because there are
11:20three levels here, and they go in this
11:22order; you can't mix them. Level one:
11:24predefined services. These are the
11:27services that Google offers you in a
11:29ready-made list based on your business
11:31category. And these are by far the ones
11:33that carry the most weight in the
11:35ranking. So activate them all—
11:37obviously, all the ones you actually
11:39offer in your business. Yes, it might
11:42seem a bit tedious, because if you
11:43manage one listing it's fine, but if
11:45you manage 20, it could take a whole
11:47afternoon, but that is precisely why it
11:49works, because most of your competitors
11:52won't dedicate this time to it. Then we
11:54have level two. Custom services: these
11:57are the ones you write in your own
11:59words for the things you do that don't
12:02appear in Google's list, right? These
12:05weigh less than the predefined ones,
12:07but they are the ones that can capture
12:09the searches that interest you most.
12:11They are specific searches, those that
12:13no one else in your sector is covering.
12:16And here, the name matters, a lot.
12:19Don't just put a service like "repairs"
12:22; use the specific task, the way your
12:24client would say it—that is, do a
12:26good keyword study. Then we reach level
12:29three: the descriptions. And I'm going
12:32to tell you something you won't hear
12:34elsewhere. As of today, there is no
12:36clear evidence that a service
12:38description on its own helps you climb
12:40in the rankings. And so you might be
12:42asking yourself, "Okay, if it doesn't
12:44work to improve my ranking, why are you
12:46telling me to write descriptions?" Well
12:48, for three reasons, and none of them
12:49have to do with ranking. Reason number
12:51one: the justifications I mentioned
12:54before. It is the "offers" tag plus the
12:57specific service that appears below
12:58your name on the map. That comes from
13:02your service text, so it's a great
13:04opportunity to get customers who are
13:06looking for that specific service
13:08because it will be a 100%match for the
13:10search they're performing. Reason two,
13:13and this is the one that will really
13:15matter in a very short time, because if
13:18you don't know, Google is putting
13:20artificial intelligence into Maps. The
13:24specific feature is called Ask Maps,
13:26and instead of giving you a list of 10
13:29results, it will interpret exactly what
13:31you're asking and recommend a few
13:33businesses. It is still being rolled
13:37out gradually, so you may not have seen
13:39it in your Google Maps app yet, but
13:41rest assured it will be a core part of
13:43Google Maps very soon. And pay close
13:45attention to all of this because the
13:47truth is that it changes everything.
13:49When someone asks using a long sentence
13:51with three or four conditions at once,
13:53the artificial intelligence isn't even
13:55going to sort a list, it's going to go.
13:59And in order to choose you, it has to
14:01find somewhere in your profile that you
14:04do exactly what the user is asking
14:07about so specifically. So the game will
14:11no longer be about being in the Local
14:13Pack, in that top three of best results
14:15; it will be about being in the answer
14:18that Google's AI gives to the user. And
14:22if your profile is empty, it won't have
14:23anywhere to say what you actually do to
14:25extract that information. Reason three,
14:28and the most obvious one: the customer
14:30reads it. A description that explains
14:32what the service includes, who it's for
14:34, and how it differs converts better
14:37than a random title that explains
14:38nothing. However, be very careful how
14:41you write it, because this leads
14:44directly to the most frequent errors I
14:46see. And these errors that I see
14:49repeated very often are basically two
14:51that are very simple, yet people fall
14:53for them again and again. Mistake
14:55number one is stuffing your
14:57descriptions with exact keywords; that
15:00is, repeating the same service with six
15:03location variants or inserting a list
15:05of neighborhoods and towns in every
15:08address. Google moderates this and can
15:10take down your descriptions, and if you
15:13insist on adding them, you could face
15:15more serious issues that affect your
15:17entire profile. So, write normal
15:20sentences that explain your work. That
15:22works better and doesn't expose you to
15:24a possible suspension. Mistake number
15:26two is creating services that your
15:28business doesn't provide. And yes, I
15:31know it's tempting; your competition
15:32ranks for something and you say, "Come
15:34on, I'll add it to the list even if I'm
15:35not offering it." But your profile is a
15:38document that speaks about your
15:40business. If it says you do something
15:42you don't, you might get a customer who
15:44wants to order it and you won't be able
15:47to serve that customer. And worst of
15:49all, if that customer gets angry,
15:51they're going to leave you a review,
15:52and it won't be positive. Now, if you
15:55manage a profile without services,
15:57congratulations, you already know the
16:00master key method and how to get the
16:02most out of it by activating a feature
16:04that 99%of your competitors don't have.
16:08And if you want to get even more out of
16:10it, pay attention, because next
16:13Thursday, August 13th, we are launching
16:15version 1.0 of Local Brain with new,
16:18unique, and exclusive features like the
16:20master key method to force services.
16:25Take advantage of the launch with up to
16:27a 40%discount and a lifetime plan that
16:29will never be repeated. If you want to
16:33be the first to access this promotion,
16:35sign up for our newsletter and I will
16:37notify you directly in your email. So,
16:40I'll leave the link in the description.
16:42That's it, thank you very much for
16:44watching. See you in the next video.

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