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0:00hey this is Russell and today I've got
0:01four persuasion Seekers to help you sell
0:03more of your stuff online drive more
0:04traffic make more money have a lot more
0:06fun we're going to jump over here to the
0:07screen I'm going to show you guys four
0:08clips from a presentation I did funnel
0:10hacking live called persuasion Secrets
0:12uh I did half this presentation myself
0:14the second half was done by Mr me and
0:15golden and uh today I'm going to give
0:17you my half and if you enjoyed this part
0:18one of persuasion Secrets let me know in
0:20the comments down below we'll give you
0:21part two next week to go through all of
0:23myn's persuasion Secrets all right so
0:25principle number one is called social
0:26compliance this is one of my favorite
0:27ways to sell more on your webinars your
0:29live events anywhere you're trying to
0:30sell more learning how to use social
0:32compliance will change everything for
0:33you with that said let's jump in the
0:35first clip about social compliance from
0:36funnel hacking live the first principle
0:38I want to talk about when you are
0:40persuading people is a principle called
0:41social compliance here has ever heard of
0:43that
0:44before okay uh to begin with um I'm
0:46actually going to show really quick it's
0:47like a minute long trailer for a movie
0:50it's a documentary on Netflix called the
0:52push who here has ever seen the push
0:54before okay uh to set this up this
0:57documentary is crazy this is your
0:58assigned homework for the next week is
0:59go watch this but basically it was a
1:01social experiment to see what see if
1:03they could get somebody they'd met brand
1:05new and within a 90-minute window get
1:07that person to push somebody off of a
1:09building to their death could they
1:11actually do that a logically like
1:13there's no way that's not possible but
1:15as you watch the documentary the four
1:16people they took to it three of the four
1:18people thought they were pushing
1:19somebody to their death within 90
1:20minutes of the of the experiment
1:22starting and so I want to show you guys
1:23this documentary just because it's kind
1:25of creepy kind of evil but also there's
1:26some really cool principles we're going
1:27talk about so let's CU that documentary
1:29trailer right now
1:30Chris is in meshed in a Web of Lies and
1:33that's important I need him to feel like
1:35there's only one way out when he's told
1:38to commit
1:41murder my name is Darren Brown and the
1:44question we're considering is simple can
1:47we be manipulated through social
1:50pressure to commit
1:52murder 70 people coming in here they
1:55can't see this take them by their knees
1:5770 actors will be playing out a
1:58meticulously plann and rehearsed
2:00scenario to manipulate this man who has
2:03no idea he's being filmed come on guys
2:05what are we going to do he's a
2:06millionaire he's going to make sure you
2:08go to jail this show is about how
2:11readily we hand over authorship of our
2:13lives every day just one big push can
2:18social compliance be used to make
2:21someone push a living breathing human
2:24being to their death welcome to the push
2:34whoa so everyone's like do we clap
2:40that's all right so obviously my goal is
2:42not to get any of you guys to push
2:44somebody to their death in 90 minutes
2:45period time but there are many times in
2:47my life where I need to use compliance
2:49and things that to get somebody to run
2:50to the back of the room to buy my
2:51product to buy my service and so there's
2:53interesting things that by watching that
2:54documentary when you don't look at it
2:56through the evil side but through the uh
2:58just like how can you use this as a
2:59persuasion technique they're really
3:01powerful so I remember when I spoke at
3:03uh the very first 10x event one that had
3:05uh 9,000 people in the room uh in the
3:07Mandalay Bay and my goal is to set the
3:10record uh for the most sales in a
3:1190-minute period of time and I'm like
3:13how do I get people this is a huge
3:14audience the stadium was like it was
3:16just so big it was hard like how do you
3:18get Rapport and persuasion and how do
3:20you connect with people that are like
3:22from all over the place in this huge
3:23stadium and one of the things that I
3:25learned from watch this documentary was
3:26all about getting people to make these
3:27little micro commitments commitments and
3:29con consistency commitments and
3:30consistency right they didn't walk up to
3:32the person the very first time and say
3:33hey go push this person off the building
3:35cuz they would have said no instead what
3:36they had to do is like little things and
3:38so I thought okay how what's the first
3:39thing I can do to get everybody as a
3:41whole as a group to do a little thing
3:43I'm going to do an Ask that's get
3:44everybody to to to um to say yes to that
3:47and that'll be the very first ask and
3:48then I'll go to the next and the and the
3:49next okay so for those of you guys who
3:51had a chance to watch my presentation at
3:5210x what was the very first thing I did
3:54to build social compliance who here
3:56knows I had everybody pull their phone
3:58out I said everybody pull your phone out
4:00every get your thing and suddenly within
4:0230 seconds I had 9,000 people in the
4:04room all mirror and matching me all with
4:06the same phone and I asked them to do
4:08something they said yes I got people
4:10moving it around and we were mirroring
4:11and matching and everything was
4:12connected now I put it away and I
4:14already had this connection immediately
4:15with the audience where now we were
4:17connected as opposed to typically it's
4:19like oh there's this person on stage
4:20they're very disconnected and things
4:21like that and so by doing that I asked a
4:23little commitment and then I asked for
4:24another commitment and another
4:25commitment by the time I got to the end
4:27it wasn't crazy for me to ask for a
4:28commitment for them to go run and spend
4:30$3,000 uh for an account for
4:32clickfunnels does that make sense and so
4:34for all of you guys you can weave these
4:35social complian things into anything
4:36you're doing right just think about in
4:39the last how long we've been going a day
4:40and a half here at fun Hocking live I've
4:42asked you guys do a lot of things we had
4:43you guys stand up we had you sit down we
4:44had you do different things right I'm
4:45trying to build a rapport so that you
4:47guys will be able to move with me be
4:48able to connect with me and uh and move
4:50throughout the entire event and so
4:51that's principle number one is this
4:53insanely cool uh concept of social
4:55compliance and how to use it and weave
4:56it into all your presentations um and it
4:59works just as well like on a webinar
5:01that's why in webinars I'm like who here
5:02like tell me what city you're from and
5:04suddenly everyone's like you see the
5:06chats blow up with a thousand people
5:07telling you what cities they're from
5:09right like they're social coms awesome
5:11uh uh who here came the furthest like
5:12who's excited to be here tell me your
5:14things and people are complying they're
5:15filling out the chat they're moving and
5:16they're having them do things right um
5:18by doing that you're creating these
5:19little micro commitments that lead up to
5:21bigger commitments and so there's
5:22principle number one is social
5:24compliance all right we you guys think
5:25about principal number one you guys like
5:26that now principal number two was myON I
5:29will share that on persuasion Secrets
5:30number two if you guys like this video
5:31let me know in the comments down below
5:33I'm going to jump right now into
5:34principal number three which is called
5:36trial closes this is one of my favorite
5:38Concepts to get people to buy more of
5:39your stuff um in fact I did a whole
5:41YouTube video about this a little while
5:43ago you guys kind of went crazy about it
5:44so I want to show you guys the next
5:45persuasion secret which is called trial
5:47closes okay number three principle this
5:50is one that um I learned from a guy
5:52named Ted Thomas and Ted is uh one of
5:55the one of the best Stage presenters
5:57like ever and um I remember when I was
6:00first learning speaking I heard people
6:01talk about him in fact his nickname they
6:03called him the pi Piper of closing and
6:06uh they said what would happen is you'd
6:07see like the P Piper would be like
6:08walking and all the things are following
6:10he's like same thing you see him at his
6:11presentations he' get everybody pull
6:13their credit card out of the wallet and
6:14uh and then he' get people and I if you
6:17um if you go to YouTube and type in Ted
6:19to or Ted Thomas Pi Piper there's videos
6:21of this where he's got his credit card
6:23hand he's walking and there's a line of
6:25four or 500 people walking around
6:26holding their credit cards he's walking
6:28them to the back of the room right right
6:30the guy's famous for this I was like
6:31anyway so I've been watching him I've
6:32been studying I've learning some stuff
6:34but I never actually I never actually
6:36met him in person and one day I'm
6:37speaking this event and I'm sitting
6:39there in the room there's probably maybe
6:41200 people in the room and all of a
6:42sudden I see it Ted Thomas walks through
6:45the back door and sits in the audience
6:46and I was like that's the dude who's
6:49really good at closing and I'm trying to
6:50sell like I just kind of freaked out for
6:52a second I'm like okay ignore pretending
6:54he's not here so I did my my best to do
6:56my pitch and I I did I closed pretty
6:57well people ran the back and then signed
6:59up and then uh and then after that uh he
7:02kind of lingered in the back of the room
7:04as I'm closing cells and stuff I'm like
7:05oh man like and finally everyone left
7:07it's just him and me and he's like hey
7:08man that's a great presentation can I
7:09take you to lunch I was like sure let's
7:11go to lunch and so he takes me to lunch
7:13and uh at lunch he starts asking all
7:15these questions making me feel like I'm
7:16super fascinating he's ask me question
7:18after question after question after
7:19question and I'm like this is so cool
7:21and then he stopped he said hey Russell
7:23look at your head right now I'm like
7:24what are you talking about he's like
7:25look at your
7:26head what's happening he's like you see
7:28what's happened to your head
7:30I'm like what happened he's like I got
7:31you to say I got you to nod your head
7:33he's like you've been nodding your head
7:33for about 5 minutes right now I'm like
7:35okay he's like I need to teach you
7:37something that's going to change your
7:38speaking career forever he said um when
7:41I was in the back of the room he's like
7:42you did a great presentation you did all
7:44the things but I was watching the the
7:46heads of the audience and everyone's
7:47head just sat there so nobody's head was
7:49moving he's like the reason why is
7:51because the only time you tried to sell
7:52me something was at the very end the
7:53only time the first time you asked me
7:55for like you know for something was
7:56towards the very end he said if you
7:58watch the way that I that I speak he
8:00said I do these things called trial
8:01closes like I was just doing to you he
8:03said the what a trial closes I ask you a
8:05quick question like a yes or no question
8:06where you answer yes and he asked
8:07another question the answer yes he said
8:09if you watch me in the back of the room
8:11he said if I'm on stage you're in the
8:11back of the room he said you'll see a
8:13sea of people whose heads are going like
8:14this for 90 minutes they said yes
8:16thousands of times before I ever asked
8:18them to take out their credit card and I
8:20was like that's fascinating how does
8:21this work he said okay this is what you
8:22need to do he's like you got to start
8:24weaving in these trial clothes all
8:26throughout your presentation right so he
8:27said you say something said you guys
8:28getting this does that make sense how
8:30awesome is that people are like yes yes
8:33yes and you keep doing that keep weaving
8:34in as many times as you can so I
8:36remember after you told me that I was
8:37trying to think of like where I could
8:39put trial closes into what I was doing
8:41and the time I had an automated webinar
8:42that was doing really really good in
8:43fact I remember to this day we were
8:44making $9.50 for every person who
8:47registered for the webinar and so I got
8:49home I took that webinar and uh and I I
8:52I got it all transcribed I figured out
8:53trial closes I could put throughout the
8:55entire webinar probably a hundred of
8:56them so I I wrote out these trial closes
8:58I recorded myself just saying the trial
9:00Clos like are you guys getting this is
9:01this amazing how many you guys wish this
9:03was you can you see yourself doing this
9:04etc etc I recorded those I had my
9:07brother take the video file and just
9:08weave in the trial closes like I didn't
9:10change the rest of the webinar I just
9:11weaving in the trial closes to that
9:12presentation we put it back live and we
9:14relaunched it and uh we went from making
9:17$99.50 per regist to $16.40 per regist
9:20just by adding in these trial closes
9:23okay now first it's going to feel weird
9:24because you're going to be like feeling
9:25awkward trying to get people to say yes
9:27but what I learned initially was I
9:28started getting these little notes and I
9:29would write out different trial closes I
9:31would stick them all over my my monitor
9:33on my computer and I would do a webinar
9:35I would talk about something and I'd see
9:36one and be like oh you guys getting this
9:38I see another one like oh does this make
9:39sense can you imagine yourself doing
9:41this can you like wouldn't that be cool
9:42to be able to do what that person just
9:44did like would that change your life
9:45forever I yes yes yes yes I started
9:48getting better and better at that you
9:49probably noticed when I speak in a
9:52traditional event I probably ask you
9:53guys 5,000 questions in the hour I I
9:55speak even I'm not selling something
9:56because I'm trying to get again
9:58commitment consistency compliance and
10:00you guys saying yes over and over and
10:01over again so trial close is one of the
10:03most powerful things you can start
10:04learning and mastering and weaving into
10:06everything you're doing from Facebook
10:07lives Instagram YouTube your podcast
10:09episodes like I want people nodding
10:11their head wherever they're at even on
10:12webinars I'll be on a webinar I'm like I
10:14know you're out there somewhere like I
10:15know I can't see you I want you to nod
10:17your head yes like tell me yes so you
10:18can see like shake your head up and down
10:19I'm getting them in this yes State this
10:21yes momentum so by the end of time when
10:23I ask them for money they're so used to
10:25saying yes so that's the principle of
10:26trial closes all right welcome back I
10:28skipped principle number four again I'm
10:29going to show that during persuasion
10:30Secrets number two when Myer golden
10:32teaches that principal I'm going to jump
10:33into my number five principle which is
10:35called kind of like Bridges this is one
10:37of the secrets to simplify your
10:38communication so that more people will
10:39buy from you with that so let's jump
10:41right into the clip about kind ofik
10:42Bridges right now okay the next one is
10:44one of my favorites because uh so many
10:46of us who are speaking about the topic
10:48that we love one of the things we want
10:50to do is we want to show the rest of the
10:51world how smart we are right um which is
10:54the worst way to persuade somebody we
10:56think that like Oh by being more
10:58scholarly and putting on a hat and being
10:59able to use big words people are going
11:00to think I'm very very smart uh what
11:02actually happens is it distances you
11:04from the audience right they're like oh
11:06this person is using big words I don't
11:07understand half the things they're
11:07saying and it it separates you okay so
11:10for me if you notice like I always want
11:12my communication to be simple at
11:13everybody's level so it doesn't matter
11:15how old you are how like that everybody
11:17can understand the things that I'm
11:18saying um I remember back man this is
11:21however many years ago uh during the
11:23before Trump was president when they
11:25were doing all the primaries and stuff
11:26and they did a test I think I one of the
11:28news stations did a test they took every
11:30one of the uh the people that were
11:31running on the Republican card and they
11:33ran their their presentation through
11:35like uh a test to see like what age like
11:37what grade level they're all speaking at
11:39and the typical politician was speaking
11:41like a seventh or eighth grade level
11:43which may seem kind of low but whatever
11:44but they were in trumps back and it was
11:45at a fourth grade level okay and it's
11:48interesting because um when you're
11:50trying to persuade people if you're
11:51talking at at a seventh grade level or
11:5310th grade level or you know college
11:55level you're not going to persuade them
11:56you're confuse them they're going to
11:57think they're dumb they're going to
11:58think and they're going to separate away
12:00you got to be speaking at a second or a
12:01third grade level okay that is the key
12:03through all for sorts of communication
12:05so what happens though is there's times
12:07in our communication we're selling
12:08something we're talking about it we're
12:09trying to teach something where we have
12:11to use a word that's that's complicated
12:13right a bigger word and so um what I do
12:16is every time I come to a word that's
12:17kind of complicated like for example
12:19when uh I was doing uh working with Pro
12:21it uh when they first launched we were
12:22helping them write this the scripts and
12:24the pictures and it was interesting
12:25because everyone in that in that
12:27business they use very techn like techno
12:30jargon right they use words like ketosis
12:32and ketones and glucose and all these
12:34things that that you may think oh
12:36everyone knows what that is it's not
12:37true like I've been in that business
12:40helping them for almost a decade now I
12:43still don't know the difference between
12:44glucose and Ketone I don't know what
12:45those things even mean right like but
12:47they assume that everybody knows start
12:48throwing this jargon and like you're
12:49trying to close somebody on this thing
12:51and you're using this jargon assuming
12:52they know what it is and they don't okay
12:55so what I do I use this thing called the
12:56kind ofik bridge and what the kind ofik
12:57bridge is is you basically
13:00every time that there's a word let's say
13:01this is a word right here I'm going to
13:02use a really confusing word and it could
13:04be funnels it could be ketones it could
13:06be whatever so let's say it's
13:09ketones um I got to realize that like
13:12most of the audience has no idea what a
13:14ketone actually is and they do they
13:15probably already bought the product
13:16service anyway so the people I'm trying
13:18to persuade don't know what that is yet
13:19so as soon as I say the word ketones I
13:21have to stop and say it's kind of like
13:24and I tell them a story that's going to
13:25bridge the gap for something they do
13:27understand okay so it's it's it's Ketone
13:30it's kind of like so I draw this bridge
13:31backwards right it's going this
13:33direction and I explain something that
13:35they do understand that they already
13:36have context for so like when I wrote
13:38the cells uh the cells video for for
13:41prove it one of the things I said I
13:42talked about ketones I said I in the
13:44script I said then you drink this stuff
13:46you get these things in your body called
13:47ketones ketones are kind of like having
13:49a million motivational speakers who are
13:51running through your body making you
13:52feel amazing and people are like oh that
13:54sounds awesome they don't know what
13:56ketones are but they know what
13:57motivational speakers and a thousand R
13:58your body oh that makes a lot of sense
14:01okay and so anytime I'm speaking I try
14:03to figure out what are the words that
14:05are going to come over here this are
14:06going to be this wall some soon some as
14:08soon as somebody hears it and they don't
14:09understand it they feel dumb and they
14:11kind of start separating away from you
14:12okay every time that comes up I got to
14:14stop and say what's the kind of like
14:15Bridge one of my favorite uh favorite
14:18people inside my uh category Kings
14:20program um Ryan Lee and Brad Gibb you
14:23guys here somewhere probably yeah
14:25they're here somewhere they were
14:26probably the best well they were
14:28probably the worst this and now the best
14:30of this um when they first came into our
14:31world they're selling financial planning
14:33all these things and he use words that
14:34were so big that I didn't like I don't
14:35know what they're talking about and
14:37they're like but Russell you have tons
14:38of money you should bub and they I
14:39started dumping these words on me and I
14:40was like none of these words are English
14:42like I don't know what you're saying and
14:43they're like but you're an educated
14:44person you have tons of money I'm like I
14:45still don't understand the thing you're
14:46saying and so they literally went back
14:48to their presentations and their their
14:50webinars and their speaking and they
14:51figured out kind ofik bridges for every
14:53single principle every single concept
14:55they have and I watch them as they kind
14:57of struggle they kind of struggle they
14:58kind of struggle they they were some of
15:00the fastest from as soon as they their
15:01message like clicked they went from not
15:03having any success to two comic Club to
15:05two comic Club X and Beyond in months
15:08versus decades like it was crazy and
15:10when it came down to one of the the core
15:11things was coming back and simplifying
15:13their communication instead of using
15:15these words they assume everybody knows
15:16they use kind of like Bridges every
15:18single time so every time you're
15:19creating webinars slides Instagram
15:21anytime you use a word you're like
15:23somebody might not know this just stop
15:25like it's kind of like this then you're
15:27going to build a funnel it's kind of
15:29like this and explain something that
15:30they're going to make sense it's kind of
15:31like bridges are so simple and so
15:33powerful and it'll help you to be able
15:34to PR persuade people and move them to
15:36what you need them to do so that is kind
15:38of like Bridge welcome back all right I
15:39show you guys principle number six on
15:41the second persuasion video with my and
15:42golden don't worry uh but before I jump
15:44into my last principle which is emotion
15:46logic fear I want to tell you guys one
15:48thing if you want to learn how to sell
15:49more stuff online I'm doing a live event
15:51here in the near future called selling
15:52online if you go to selling online.com
15:54or click on link down below you can go
15:55there and register I give you three days
15:57going deep on persuasion and how to sell
15:59more stuff when you're on stage in
16:00webinars presentations video sales
16:02letters wherever you're trying to sell
16:03you learn how to sell more just go to
16:04selling online.com go get your ticket
16:06right now without said I'm going to jump
16:07over to principle number seven this
16:09called emotion logic fear these are
16:10three closes we use in everything we do
16:12from sales pages to email sequences to
16:14retargeting campaigns it's one of the
16:15most powerful persuasion techniques you
16:17can learn you can Master with that said
16:18let's jump over the clip right now on
16:20principle number seven emotion logic and
16:23fear this is one I could literally do a
16:253-day event on but we do not have that
16:27much time unfortunately but I'm going to
16:29spend three or four minutes on it which
16:30going be so much fun so when I'm closing
16:32anybody and this is true in all aspects
16:34of everything in in webinars tell
16:37seminars sales Pages email sequences
16:39retargeting campaigns everything there's
16:40three core things that I use to close
16:42someone number one is emotion number two
16:44is logic and number three is fear now
16:46I'm going to draw a picture of the human
16:47brain because the human brain looks kind
16:49of like oh I wish I was better like that
16:53is okay and uh this is like the squirrly
16:56part okay the front of the human brain
16:58up here where this is our conscious mind
17:00right in our conscious mind there's two
17:02things are happening one is called
17:03emotion and one is called logic okay
17:06back here's our subconscious mind and
17:08then down here somewhere is the
17:10lymphatic system I believe and back here
17:12is where we have fear now I did this
17:15whole thing at the unlock the seers
17:16family event this summer with all the
17:17kids I came out and we showed how this
17:19is an elephant these are monkeys this is
17:20a lizard we drew this big it was so much
17:22fun uh so your kids can explain this to
17:24you later if you need it to just ask
17:25them about the monkeys the elephants
17:27they'll break it back down for you but
17:28these these are things that are
17:29happening in our brain every single day
17:31and so every single one of us Works off
17:33of different things some of you guys are
17:34very emotional some you guys are very
17:36logical and some of you guys only buy or
17:37move based off fear okay and so the a
17:41good way to explain these first ones if
17:42I came out to you with a box of Twinkies
17:44I showed you the Twinkies how many you
17:45guys are like oh my gosh I want a
17:46Twinkie right now who are my twinkie
17:48people want a Twinkie right now okay
17:51that's not a very big audience which
17:52actually makes a lot of sense uh your
17:54kids would all freak out right because
17:55they see the twinkie and emotion leads
17:57like oh my gosh I want that Twinkie so
17:59good okay all of you guys in this room
18:00though what happened is you saw the
18:01twinkie and all a sudden logic kicked
18:02and you're like how many calories is
18:03going to be how much sugar I'm going
18:04have a sugar crash you start logically
18:06thinking through all the things right
18:08okay and we have this thing where we're
18:08fighting between emotion logic emotion
18:10logic these two things are always
18:11battling back and forth okay and so I'm
18:13giving a presentation I got to speak to
18:15both these Minds now for the most part
18:17emotion for me is a better thing to
18:19close with so I will lead with emotion
18:20it's my best thing I'm going to lead
18:22with stories emotion to get somebody
18:23emotionally to want to move okay and
18:25there's going to be a segment of the
18:26audience that's going to move based on
18:28emotion okay after I get the emotional
18:30buyers to say yes then I have to
18:32transition to The Logical buyers people
18:34who logically need me to explain things
18:36so they can uh they can basically go
18:38back to their spouse and tell them
18:39logically why they bought it okay we all
18:40know that people buy things emotionally
18:43um like if you were to go buy a Ferrari
18:45you sit in it or a Lamborghini you sit
18:46you're like oh this would be so cool
18:48you're driving around you're like this
18:49is amazing like I feel so good you pull
18:50to the gas station and people are coming
18:52to you and you're like this feels really
18:53really good and you drive back home and
18:55you tell your spouse like hey I just
18:56bought a Ferrari but the thing is it
18:57gets really good gas mileage it has
18:59really high resale value which is
19:01amazing and we logically justify it
19:03right there's emotion there's logic and
19:05then the last one is fear okay and to
19:07overcome fear we use urgency and
19:09scarcity so what's interesting if you
19:11look at just this event for example how
19:13many of you guys bought your tickets
19:15last year's funnel hacking live CU
19:16you're like this is amazing I'm not
19:17going to miss this no matter what who
19:18are my people bought it last year you're
19:20my most emotional buyers okay number two
19:23how many guys were waiting like who's
19:24going to speak next year is it going to
19:25be worth it like is Tony coming back
19:27who's going to be like I'm going to wait
19:28and find out out how many you guys
19:29bought between uh between last year's
19:32Pho hacking live and maybe like three
19:33months ago how many of you guys bought
19:34during that window of time okay very
19:37cool so motion logic now did you guys
19:39know
19:40that uh almost 50% of our tickets are
19:43sold in the last three
19:45weeks how many you guys bought in the
19:47last three weeks oh guess what took me
19:50to get you here fear fear missing out
19:52urgency scarcity pulling things away
19:55okay now if I only tried to sell with
19:57emotion or only tried to sell only try
19:59to sell fear I would not make as much
20:00money so every sales argument has I'm
20:02attacking emotion logic and fear okay I
20:05do I'm speaking at a webinar I'm doing
20:07it on stage if I have a if I have a
20:08sales page right here's my sales page
20:11the top one third of my sales page
20:12usually a video it's very that's driving
20:14towards the emotion underneath the video
20:15us longer form copy speaking to logic in
20:18the bottom I have urgency and scarcity
20:19speaking towards the fear in a
20:21retargeting campaign guess what happens
20:23first you hit my page and you leave the
20:24first set of retar ads are all speaking
20:26towards the logic then we transition
20:28over or excuse me to emotion then we
20:29transition to logic and the last ones in
20:31the campaigns transition to fear my
20:32email sequences guess how they go we
20:34lead with emotion then we go to logic
20:36and then we go to fear over and over and
20:37over and over again and so for me I'm
20:39tacking these three parts of the brain
20:40because these are things that either get
20:41you to move or to not move and if I
20:43don't focus on all three of those I'm
20:44presenting nobody's going to move so
20:46there you go with emotion logic and fear
20:47Crazy Town let's give it up for Russell
20:49BRS y'all wow wow okay those are four my
20:53persuasion Secrets if you want the other
20:54four and then learn what to do next
20:55follow me over here I'm going to share
20:56with you guys the most important part of
20:58of all the first thing is understanding
21:00that this was just one half of the
21:01persuasion Secrets presentation the
21:03other half myON golden gave and he gave
21:05four other nuggets that were insanely
21:06cool if you guys want me to share those
21:08as well let me know in the comments down
21:09below let us know if you guys love my
21:11he's one of the greatest presenters of
21:12all time and on top of that the last
21:13thing I want to share with you guys is
21:14the fact that there's a whole
21:16presentation I did here on YouTube about
21:17Trial closes I went deep for about 30
21:19minutes on trial closes you guys loved
21:21it it was one of the highest view videos
21:22we had in long long time if you want to
21:23watch that as well the link should be
21:24somewhere right here go check out that
21:26video right now and learn more about how
21:27to use trial closes to sell more inside
21:29of your business

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